BCG Matrix – ITC Example To analyze the competitive market forces and the industry landscape. It helps determine whether the particular industry or a company is attractive.
High
Market Share Growth
? • • • •
STAR
QUESTION MARK • • •
FMCG Food Processing Personal Care Lifestyle
DOG •
Hotels Agri- Business Paperboard and Packaging Products
$
Infotech
• •
CASH COW
Cigarettes Tobacco Products
Low
High Current Market Share
ConQuest, IIM Shillong
2021-22
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