3(a) Aviation Industry

To analyze the competitive market forces and the industry landscape. It helps determine whether the particular industry or a company is attractive.

High

Market Share Growth QUESTION MARK

• High Growth and Low market share products • These are generally new products • These products could be invested or let go, depend upon future prospects

DOG

• Low growth low market share products • These products are considered to be failures • Hence companies could either reposition it or stop investing in them

STAR

• High growth high market share products • Companies should invest heavily in these products

$ CASH COW

• Low growth high market share products • They bring in cash • To fund investment in stars

Low

Current Market Share High