1 minute read
3(f) FMCG Industry
1 2 3 4 5
Company Competition Customer Collaborator Context
Advertisement
• Majorly operates in
Cigarette, FMCG, Hotel, stationary, Agri product,
Incense sticks, etc. • Increase in disposable incomes, brand image, operational efficiency are few of the growth drivers for the company • Herbal product, nicotine products, holiday package • HUL, Taj Hotels, Godfrey, etc. are few of many competitors • Hindustan Unilever, Colgate
Palmolive, Britannia are the major players in these segments • Trust is built in
Aashirvaad atta, customer loyalty in Gold Flake, etc. • Target segment from 15yrs in baby care products • Strong Brand Image • Company is reducing its dependence upon limited suppliers by diversifying • Going for local procurement to maintain continuity in the supply • 20+ distribution centres
PAN India • 25,000 employees, 60+ locations for material procurement This is majorly what we had done in the PESTEL analysis: • Political factors • Environmental Factors, • Socio-Economic Factors • Technological Factors • Economical Factors • Legal Environment
