Five C’s - ITC Example
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Company
Competition
Customer
Collaborator
Context
• Majorly operates in Cigarette, FMCG, Hotel, stationary, Agri product, Incense sticks, etc. • Increase in disposable incomes, brand image, operational efficiency are few of the growth drivers for the company • Herbal product, nicotine products, holiday package
ConQuest, IIM Shillong
• HUL, Taj Hotels, Godfrey, etc. are few of many competitors • Hindustan Unilever, Colgate Palmolive, Britannia are the major players in these segments
• Trust is built in Aashirvaad atta, customer loyalty in Gold Flake, etc. • Target segment from 15yrs in baby care products • Strong Brand Image
2021-22
• Company is reducing its dependence upon limited suppliers by diversifying • Going for local procurement to maintain continuity in the supply • 20+ distribution centres PAN India • 25,000 employees, 60+ locations for material procurement
This is majorly what we had done in the PESTEL analysis: • Political factors • Environmental Factors, • Socio-Economic Factors • Technological Factors • Economical Factors • Legal Environment
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