ED-TECH

Senior Team

Junior Team

ConQuest, the Consulting & Strategy Club of IIM Shillong, was founded in 2008 with a vision of delivering sustainable solutions to society by acting as a forum between the industry and students passionate about strategy and consulting. It strives to equip the students with domain knowledge and skills by facilitating consulting assignments, expert talks, online newsletters, and competitions.

In this edition of the Sectoral Analysis, we cover the ed-tech sector in India which has witnessed significant growth in recent years, particularly in the wake of the COVID-19 pandemic. As schools and universities were forced to shut down physical classrooms, online learning platforms emerged as a viable alternative. This led to a surge in demand for ed tech products and services, creating opportunities for both established players and new entrants in the market.

The Indian ed-tech sector is characterized by diverse players, from global giants such as Coursera and Udemy to homegrown startups like Byju's and Vedantu. These companies offer a variety of products and services, including online courses, live tutoring, test preparation materials, and learning management systems.

While the sector has seen tremendous growth, it has faced challenges, particularly regarding access and affordability. There are concerns that online education may exacerbate existing inequalities as access to digital infrastructure remains uneven across the country. Additionally, there is a need for innovative models that can make ed tech products and services more affordable and accessible to students from lower-income backgrounds. Another significant trend in the Indian ed tech sector is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to personalize learning experiences, provide real-time feedback, and create adaptive assessments. AI and ML can also help ed tech companies analyze student data to identify learning gaps and develop targeted interventions.

Despite these challenges, the ed-tech sector in India has immense potential to transform the country's education landscape. The right policies and investments can help bridge the gap in access to quality education and prepare the workforce for the demands of a rapidly changing economy. As such, it is a space to watch in the coming years.