Constellations | Brand Guidelines | 2017

Page 1

Constellations 37- 39 Greenland St. Liverpool, L1 OBS Rebranding by mr.graphic July 2017

1a Identity Concept 2a Logo 2b Logo Variations 2c Pattern

3a Colours 4a Typeface 5a Textures 6a Contextual Samples

BRAND MANUAL


Constellations 37- 39 Greenland St. Liverpool, L1 OBS Rebranding by mr.graphic July 2017

1a Identity Concept

is based on the skyline of the garden… The identity

It’s based on the silhouette of the award-winning canopy bar, which not only is the most distinctive element of the space but also reminds us of the lineal nature of every constellation. It’s a geometrical, flexible concept for a stellar multi-purpose venue located in a triangular, creative quarter.


Constellations 37- 39 Greenland St. Liverpool, L1 OBS Rebranding by mr.graphic July 2017

Logotype

1a Identity Concept 2a Logotype 2b Logo Variations 2c Pattern

3a Colours 4a Typeface 5a Textures 6a Contextual Samples


1a Identity Concept 2a Logotype 2b Logo Variations 2c Pattern

3a Colours 4a Typeface 5a Textures 6a Contextual Samples

The new Constellations’ logotype mimics the upward and downward incline of the wooden oak canopy to instantly create an effective visual identification. The letters are in motion to capture the dynamic and multipurpose essence of the venue. concept →


Logotype Primary logotype

Spacing

Usage → This logo is to be used as a primary logo, hence it is the first choice of option.

Sizing

Minimum print size: 500mm wide

Minimum screen size: 112px wide


Logotype Secondary logotypes

Usage → Due to the length of the word (14 letters), it´s necessary to adjust the logo to different formats. These variations include the logo split in 1, 2, 3 & 4 lines, to be used according to the width/height available.

1 line → Primary Logo

2 lines → Logo variation

3 lines → Logo variation

4 lines → Logo variation


Logotype Secondary logotypes

The ascendant/descendant versions of the variations have been designed accordingly.


Logotype Secondary logotypes

Spacing

Spacing and Sizing

Sizing

Minimum print size: 300mm wide Minimum screen size: 83px wide

Minimum print size: 300mm wide Minimum screen size: 83px wide

Minimum print size: 200mm wide Minimum screen size: 55px wide

Minimum print size: 200mm wide Minimum screen size: 55px wide

Minimum print size: 150mm wide Minimum screen size: 45px wide

Minimum print size: 150mm wide Minimum screen size: 45px wide


Pattern

Usage → The plural form of a singular element, this pattern can be used for marketing purposes.


Constellations 37- 39 Greenland St. Liverpool, L1 OBS Rebranding by mr.graphic July 2017

3a Colours 4a Typeface 5a Textures 6a Contextual Samples

Palette of colours


Colours Palette of colours

Black

White

Turquoise

Green

Army Green

Millennial pink

Dark Blue

C0 M0 Y0 K100 R0 G0 B0 #000000

C0 M0 Y0 K0 R255 G255 B255 #ffffff

C50 M0 Y10 K10 R106 G188 B206 #6abcce

C21 M6 Y20 K0 R201 G218 B205 #c9dacd

C57 M35 Y52 K8 R117 G137 B122 #75897a

C0 M20 Y15 K0 R251 G211 B201 #fbd3c9

C75 M65 Y60 K60 R42 G47 B50 #2a2f32


Colours Palette of colours

Usage → The logo is to be used in black or white onto corporate colours.


Constellations 37- 39 Greenland St. Liverpool, L1 OBS Rebranding by mr.graphic July 2017

Typeface

4a Typeface 5a Textures 6a Contextual Samples


Constellations 37- 39 Greenland St. Liverpool, L1 OBS Rebranding by mr.graphic July 2017

4a Typeface 5a Textures 6a Contextual Samples

We have created a graphic grid system applicable not only to the logo, but to the whole identity. concept →

—


Typeface Primary typeface

GT PRESSURA BOLD Usage → This version of the family font is to be used for headlines align to 35º baseline grid GT Pressura Regular Usage → This version of the family font is to be used for secondary information.

A IJ KL Z R U H Y S X G S DEF UW E R BC ST 9 P R 8 T A 7 Q G LD P 56 O 4 N O 3 B 12 0

GT Pressura Regular abcdefghijklmn opqrstuwxyz 0123456789

GT Pressura Light abcdefghijklmn opqrstuwxyz 0123456789


Typeface Primary typeface

Samples of the typeface’ usage on the Stationary

Letterhead

Business Card

CONSTELLATIONS a_  37-39 Greenland St.   Liverpool

We Uptas estium sitam quidebissim alit vende volore sa nestius si bla etur min reperuptatem quam nonsersperro bea corionem quid et iundignam eos rem et, veruntet is dolesto et que sedicil eumento blaboribus maximus utate plicimenis etus etur aspe omnient amust am consequos sit quas nissenis

e_  info@constellations.co w_  constellations.co

Dear Lena,

vollaborerum eos que cum eum rem volesci usant, quam sedis ente volor minctati volluptas eaque qui dolore resti reperro officidigent que ant quibea volor andis sime venis exceaqui reroreh endamus et quunt . Has estium sitam quidebissim alit vende volore sa nestius si bla etur min reperuptatem quam nonsersperro bea corionem quid et iundignam eos rem et, veruntet is dolesto et que sedicil eumento blaboribus maximus utate plicimenis etus etur aspe omnient amust am consequos sit quas nissenis vollaborerum eos que cum eum rem volesci usant, quam sedis ente volor minctati volluptas eaque qui dolore resti reperro officidigent que ant quibea volor andis sime venis exceaqui reroreh endamus et quunt.

t_  07795 168 834 e_  becky@constellations.co w_  constellations.co

t_  07876 032 572 e_  nick@constellations.co w_  constellations.co


Constellations 37- 39 Greenland St. Liverpool, L1 OBS Rebranding by mr.graphic July 2017

Textures

5a Textures 6a Contextual Samples



Constellations 37- 39 Greenland St. Liverpool, L1 OBS Rebranding by mr.graphic July 2017

Samples

6a Contextual Samples


Samples Layout for A4 / A3 / Instagram posters

→ To make sure you keep the consistency of the design through the years, please use the Indesign templates named C_A3 Poster, C_A4 Poster and C_ Instagram Poster.

6 background colours with 6 triangles combinations.

1. Grey with “Combination 1” of Triangles

2. Millennial Pink with “Combination 2” of Triangles

3. Green with “Combination 3” of Triangles


Samples Layout for A4 / A3 / Instagram posters

→ To make sure you keep the consistency of the design through the years, please use the Indesign templates named C_A3 Poster, C_A4 Poster and C_ Instagram Poster.

6 background colours with 6 triangles combinations.

4. Army Green with “Combination 4” of Triangles

5. Turquoise with “Combination 5” of Triangles

6. Dark Blue with “Combination 6” of Triangles


Poster for Brunch Club

1. Plain colour One of the shapes (the opposite of the one with pattern in) it keeps the colour. This one can be changed by any from the corporate palette.

5. Secondary image It should be just a texture or detail, with a high contrast from the main Image.

2. Main image It should be on the centre

3. Secondary image It should be just a texture or detail, with a high contrast from the main image

6. Pattern shape Some of the “Combination Triangles� have 2 pattern shapes instead of 1. One of these could be replaced by a plain colour if that suits better the design.


Constellations 37- 39 Greenland St. Liverpool, L1 OBS Rebranding by mr.graphic July 2017

Contact mramirezsilvestre@gmail.com malena@mr-graphic.co.uk


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