Construction Business News ME - December 2024

A VISION OF TRANQUILITY: SOBHA HARTLAND II

Where luxury, nature, and innovation unite in the heart of Dubai

Constructing Boundless Potential

Discover the visionaries transforming Egypt’s real estate with a bold fusion of heritage and innovation

Drive the new way.

New IVECO S-Way: high technology and efficiency on all missions

A wide choice of Euro III / V diesel engines, delivering class-leading power from 360 hp to 560 hp Euro III / 570 hp Euro V and superior fuel economy. 12-speed HI-TRONIX automated transmission with the most advanced technology in its category, electronic clutch and best-in-class torque-to-weight ratio. Full range of fuel-saving devices, such as anti-idling feature, EcoSwitch, Ecoroll and Smart Alternator. Top levels of comfort and safety, with a completely redesigned and reinforced cab, featuring enhanced direct visibility and enlarged cab livability.

Nestled by the coast of Lusail sits the splendor of Raf es and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.

CEO

Wissam Younane wissam@bncpublishing.net

Director Rabih Najm rabih@bncpublishing.net

Group Publishing Director

Joaquim D'Costa jo@bncpublishing.net

Editor-in-Chief

Vibha Mehta vibha@bncpublishing.net

Editorial Assistant

Aya Zhang aya@bncpublishing.net

Creative Lead

Christian Harb chriss@bncpublishing.net

Editorial Design Rizaldi Febrian

Marketing Executive

Aaron Joshua Sinanbam aj@bncpublishing.net

Videographer Alexander Bungas

Images used in Construction Business News Middle East are credited when necessary. Attributed use of copyrighted images with permission. All images not credited courtesy Shutterstock.

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2024: Built, Celebrated, Conquered— Now for Some R&R!

As we close the curtain on 2024, we find ourselves standing at the pinnacle of an extraordinary year—a year packed with milestones, celebrations, and a whole lot of coffee-fueled magic. It’s safe to say, this year wasn’t just great; it was epic! Businesses thrived, the construction industry soared, and we at CBNME were right there, capturing every brick, beam, and breakthrough.

This year, the construction industry didn’t just build towers;

it built legacies. And we didn’t just cover the news; we celebrated the stories that mattered. Our events brought together the titans of the industry—those who turned blueprints into reality—and honored their incredible achievements. Editorial editions flew off the press (and into your inboxes), packed with insights, innovation, and maybe a sprinkle of our signature wit. Whether it was awarding excellence or spotlighting trailblazers, we toasted to the indomitable spirit of our industry.

But let’s be real—success isn’t a solo sport. It’s a relay race, and our team ran it like pros. From creative brainstorming sessions to frantic deadline scrambles (where we somehow still found time for cake), teamwork was the cornerstone of our triumphs. Every article, every event, every celebration—it all happened because of a team that believed in turning visions into victories. If 2024 was a skyscraper, our team was the foundation that made it possible.

And let’s not forget you—our readers, partners, and supporters who’ve joined us every step of the way. Your trust, engagement, and feedback have been the wind beneath our wings (or snowboards, as it happens). Together, we’ve built something truly remarkable, and we can’t wait to take it to even greater heights with you in 2025.

Now, we’re swapping hard hats for snow boots and trading deadlines for downhill slopes. It’s time for a wellearned snow-filled escape, complete with hot cocoa, cozy fires, and maybe a snowball fight or two. Why? Because when 2025 arrives, we’ll be back—bolder, bigger, and ready to take on the world.

Here’s to 2024—a year we built, celebrated, and conquered. And here’s to 2025, the next adventure. See you after the slopes!

Vibha Mehta Editor-in-Chief vibha@bncpublishing.net

vibhamehta01

@vibhamehta01

Vibha Mehta

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QATARI DIAR AND FTG DEVELOPMENT BREAK GROUND ON $3 BILLION LAND OF LEGENDS THEME PARK

Both parties join forces to create a 650,000 sqm landmark destination

The groundbreaking ceremony for Land of Legends Qatar was held on 21 November 2024, marking the start of an ambitious project aimed at transforming tourism and entertainment in the region. A collaboration between FTG Development and Qatari Diar Real Estate Investment Company, this landmark destination will span over 650,000 sqm, offering seven themed zones with immersive attractions, cultural experiences, and family-friendly activities.

Held under the patronage of His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, Prime Minister and Minister of Foreign Affairs, the project will feature highlights such as the Kingdom Hotel, Music Hotel, thrilling water adventures, an 80-meter-high mountain, and

scenic canal boat parades. Visitors can also enjoy luxurious villas and world-class dining.

His Excellency Abdullah bin Hamad bin Abdullah Al Attiyah, Minister of Municipality and Chairman of Qatari Diar, emphasized the project’s role in enhancing Qatar’s position as a leading tourist destination, advancing economic diversification, and attracting investments. Eng. Ali Mohamed Al-Ali, CEO of Qatari Diar, highlighted its sustainability focus and job creation potential, while FTG’s Fettah Tamince described it as a vibrant entertainment hub.

Part of the 8-million-sqm Simaisma Project, Land of Legends Qatar will open by 2028, attracting 2 million visitors annually with an investment of $3 billion.

FOSTER + PARTNERS UNVEILS THEIR DESIGNS FOR THE BILAJ AL JAZAYER BEACH MASTERPLAN IN BAHRAIN

Inspired by Miami’s Art Deco style and Bahrain’s traditional architecture, the masterplan features a multi-layered, people-focused design approach

Foster + Partners’ Bilaj Al Jazayer Beach masterplan will create a dynamic new destination on Bahrain’s southwest coast. Spanning 3.5 kilometres of beachfront, the walkable mixeduse district provides new homes, hotels, and retail, alongside public green spaces and state-of-the-art amenities. Drawing inspiration from Miami’s low-rise Art Deco buildings and Bahrain’s traditional vernacular, the masterplan takes a multilayered and humancentric approach to architectural design.

Gerard Evenden, Head of Studio, Foster + Partners, said: “We are creating a green and walkable community on the beach, which offers a range of crafted experiences for residents and visitors. The permeable development features tree-lined streets, shaded courtyards, and a spectacular public park directly connecting with the waterfront. Needless to say, the west-facing district will also offer some of the best sunset views in Bahrain.”

The masterplan is planned around three primary axes: Beach Drive, Main Boulevard, and Bilaj Al Jazayer Avenue,

all designed to encourage walking and cycling with pedestrian walkways and bike lanes. Human-scale buildings on Beach Drive feature groundlevel shops, restaurants, and cafes to activate the beachfront. Learning from Bahrain’s traditional passive design strategies, the mixed-use neighbourhoods include shaded green courtyards and alleyways, offering cool outdoor spaces for all. The centrepiece is a public surf park, featuring advanced wave-generating technology to replicate the ocean environment on land.

A verdant park is a green buffer between the beachfront and the main road. The beach connects with a series of piers extending into the sea and creating protective coves to shield the shoreline.

The masterplan framework has been developed for Edamah, a leading real estate investment and development company committed to creating sustainable, high-quality developments that enhance Bahrain’s urban landscape.

ACCURACY MIDDLE EAST NAMES BENOIT MEULEWAETER AS DIRECTOR

Before joining Accuracy, Benoit headed the Engineering Department at BESIX Middle East

Accuracy, the international independent advisory firm, has appointed Benoit Meulewaeter as a director in its Dubai office.

Benoit brings nearly two decades of international experience in engineering and construction. A civil engineer from Belgium, Benoit is a recognised expert in his field. His portfolio spans

a diverse array of projects across the Middle East, Europe, and Africa, including oil and gas marine developments, ports, high-rise structures, stadiums, museums, industrial projects, and renewable energy installations. Benoit has also contributed to pioneering BIM and 3D concrete printing initiatives in the construction industry.

Before joining Accuracy, Benoit led the Engineering Department at BESIX Middle East until September 2024 and co-founded BESIX3D, a cutting-edge 3D printing division, emphasising his commitment to advancing Industry 4.0 in construction. His belief in engineering as a driver for project success aligns with Accuracy’s ethos of innovation and sustainability, particularly as the construction market embraces new technologies to enhance safety, efficiency, economy and environmental stewardship.

Benoit’s appointment as a director is a strategic addition to the firm’s global Project Advisory and Disputes team, enabling them to continue delivering enhanced technical expertise and forwardthinking solutions that address the region’s evolving market needs. Accuracy has been involved with Flagship projects in the Middle East, including the King Abdullah Financial District in Riyadh, the Museum of the Future in Dubai, oil complexes in Kuwait and Saudi Arabia, and airports in Qatar and Oman.

Juan Saez, partner at Accuracy, says: “Benoit’s extensive experience across the Middle East, Europe and Africa, along with his passion for driving improvement in project outcomes through collaboration with clients, make him the ideal person to build on the unique value proposition we offer to our clients.”

A MAJOR MILESTONE FOR KSA’S CONSTRUCTION INDUSTRY WITH THE INAUGURATION OF RIYADH METRO

Riyadh Metro represents the backbone of the capital’s public transportation network

His Majesty King Salman bin Abdulaziz Al Saud inaugurated the Riyadh Metro, the backbone of the capital’s public transport network.

Riyadh Metro will feature six lines spanning 176 kilometres to ensure a fast, reliable, comfortable commuting experience. The network has been developed to transport over 3.6 million passengers at maximum capacity and operates on a fully automated (driverless) metro system. In line with Vision 2030, Riyadh Metro will significantly bolster Riyadh’s urban mobility and the services and logistics sector.

Riyadh Metro is a key component of Riyadh Public Transport (RPT), a well-integrated and efficient public transport network designed to serve residents and tourists alike. It includes metro lines, buses, feeders, Bus Rapid Transit (BRT), Bus on Demand, and Park & Ride facilities.

His Royal Highness Crown Prince, Prime Minister, and Chairman of the Royal Commission for Riyadh City (RCRC) stated: “The Riyadh Public Transport Project, which spans metro and bus networks, is the culmination of concerted efforts made by His Majesty King Salman bin Abdulaziz Al Saud, and the outcome of His Majesty’s visionary leadership while serving as Chairman of the High Commission for the Development of Arriyadh, the predecessor of RCRC.”

The metro will operate in phases, with the first three lines – the Blue Line (Line 1), the Yellow Line (Line 4), and the Purple Line (Line 6) – opening to the public on December 1st. Subsequent launches of the Red line (Line 2) and the Green line (Line 5) are scheduled for December 15th, while the Orange line (Line 3) is set to launch on January 5th,

2025, culminating in a complete network of six lines featuring 85 strategically located stations, including four iconic main stations: King Abdullah Financial District (KAFD), STC, Qasr Al Hokm, and Western Station.

H.E. Ibrahim bin Mohammed AlSultan, Minister of State, Member of the Council of Ministers, and RCRC CEO, commented:

“Today, Riyadh City is reaping the benefits of this project that will reshape the capital’s image and redefine mobility for its residents and visitors. The network aligns with Riyadh’s economic, social, environmental, and urban development objectives and represents a historic milestone in the capital’s transportation sector. Riyadh Metro will ease the daily lives and commute of citizens, residents and visitors, offering them a world-class urban travel experience.”

The Riyadh Metro is a crucial milestone of the ambitious plans outlined by RCRC to improve mobility and enhance quality of life. The project comprises 183 trains with a total of 448 cars manufactured by three leading global train manufacturers—Siemens (Germany), Bombardier (Canada), and Alstom (France)—and features a modern and unified design by Avant Premiere (France).

Riyadh Metro is integral to the city’s infrastructure network, supporting its future development and providing an efficient transport solution for Expo 2030 and other major world-class events.

Riyadh Metro reflects Saudi Arabia’s commitment to sustainable urban development, driven by the need to reduce pollution while addressing transportation demands. Aligning with global sustainability standards and smart, sustainable solutions, the network integrates environmental practices, featuring stations constructed with 20% recycled materials and local resources and engineered to lower energy and water usage. Riyadh Metro stations are committed to international sustainability standards in design and execution, having won gold LEED certifications for both the KAFD and Qasr Al Hokm stations.

Redefining Excellence

Andre Barakat, Managing Director - Saudi Arabia at OCS, delves into how the Kingdom’s FM market is charting its rightful path to prominence…

Andre Barakat, with over 28 years of diverse leadership experience across 12 countries in the MENA region, brings a proven track record in driving business success, particularly in Saudi Arabia. Known for his innovative approach and ability to lead large teams, he consistently delivers exceptional results and exceeds client expectations. Passionate about developing local talent, Andre is committed to fostering world-class service standards. Here, CBNME sits down with Andre to explore OCS’s operations in Saudi Arabia and how the company is establishing its presence in the FM industry

How is OCS shifting the FM market in KSA from a workforce supply model to an output-based service model?

At OCS, we’re guiding our customers in KSA towards an output-based model by raising awareness of its benefits. This model, detailed in our contracts, focuses on delivering the best possible experience through reliable, high-quality services that align with industry best practices. By setting clear expectations and demonstrating the value of outcomes over headcount, we help our customers recognize the advantages of performance-driven facility management, enlightening them on a new and efficient approach.

What specific value-added propositions does OCS bring to the KSA FM market that differentiate it from competitors?

OCS brings a unique edge to the KSA FM market by emphasizing technological innovation. As a

Andre Barakat, Managing Director - Saudi Arabia at OCS

technology enabler in FM, we offer solutions such as Computer-Aided Facility Management (CAFM), remote attendance systems, sensors, beacons, drones, and automation technologies. These solutions enhance productivity, build operational resilience, and streamline service delivery, piquing the interest of our audience with our forward-thinking approach.

Can you share how OCS integrates technology to enhance facility management services and improve operational efficiency?

OCS integrates technology solutions through partnerships that address specific project needs, resulting in significant operational efficiencies. We deliver measurable outcomes that maximise productivity by employing

OCS leverages technology partnerships to deliver tailored solutions for specific project requirements, achieving substantial operational efficiencies

solutions such as automation, remote monitoring, and optimised headcount. Some critical use cases include:

• Facade-cleaning robots reduce consumable usage, accelerate operational timelines, and reduce manpower requirements.

• WC automation systems ensure efficient resource utilization, consistent service quality, and enhanced customer satisfaction while minimizing labour needs.

• Self-driving cleaning robots autonomously maintain large open spaces, significantly reducing human intervention and achieving faster results. These examples underscore our commitment to harnessing technology for impactful FM solutions.

What role does OCS play as a technology partner for customers in KSA, and how does it support their digital transformation in FM?

As a technology partner, OCS plays a crucial role in enhancing customer operations through digital solutions that deliver exceptional outcomes. We enable customers to reduce costs, optimise resource consumption, and elevate their brand image. This technology-driven approach not only supports the customer’s digital transformation but also ensures they experience consistent, high-quality service standards.

How do you see the adoption of an output-based model impacting the long-term cost-effectiveness and quality of FM services in KSA?

The shift to an output-based model, supported by robust technology, improves long-term cost-effectiveness and service quality. Although focusing on short-term costs can sometimes be a barrier, the output-based approach

builds resilience and sustainable growth. This model allows customers and FM providers to benefit from strategic resource deployment and reliable, high-quality service delivery over the long term. Additionally, it contributes to environmental action by reducing carbon emissions, minimizing energy consumption, and fostering eco-friendly practices.

In what ways is OCS educating its customers and the broader KSA market on the benefits of technology-driven solutions in facility management?

OCS is committed to educating the KSA market on the power of technology in FM. Through awareness sessions, participation in industry events, and sharing our extensive international experience, we demonstrate best practices and showcase real-world successes. This educational approach helps customers understand how technology-driven solutions elevate their FM experience and provide long-term value, making them feel supported and guided in their FM journey.

How do you plan to expand OCS’s presence in the KSA FM market by promoting awareness of output-based FM and advanced technology solutions?

We plan to expand our presence in the KSA FM market by continuing to train our teams to promote and implement technology solutions for every customer. By deploying pilot projects, we offer tangible examples of how output-based and tech-enhanced FM can improve productivity and outcomes. This approach helps customers see the practical benefits of our services beyond presentations, fostering deeper engagement and understanding of OCS’s value in the KSA market. We also intend to expand our geographical presence to enhance customer proximity and deliver more personalized, efficient services.

Crafting Sustainable Legacies

We catch up with Si Chen, Head of Sustainability at KPM, as she shares how she plans to leverage her decade of expertise across various projects at the company

Si Chen, Head of Sustainability at KPM, is a leader in advancing Net Zero Energy and sustainability across global real estate portfolios. With over a decade of experience, she specializes in optimizing energy performance, reducing carbon footprints, and crafting Net Zero Carbon guidelines that set new industry benchmarks.

At KPM, Si leads multidisciplinary teams to deliver innovative, energy-efficient solutions. Her work integrates cutting-edge technology and bold design principles, driving sustainable transformation and positioning KPM as a pioneer in green real estate development.

Can you share what initially inspired you to pursue a career in sustainability and how that passion has evolved over the years?

I was raised in Daqing, the Oil Capital of China. Growing up, I often saw pumpjacks lining the streets and witnessed the black smoke rising from fossil fuel plants. From a young age, I began to wonder how I could help improve living conditions.

My sustainability journey began during my studies at the University of Nottingham and Imperial College. I learned how to integrate sustainability into architectural design to enhance our living environments there. This

Si Chen, Head of Sustainability at KPM

experience solidified my decision to start my career in this field.

Having worked at Foster + Partners for years, I have developed a deep passion for innovation in sustainable design. I consistently push the boundaries to achieve greater sustainability outcomes. Over the years, my passion has evolved from awareness to active engagement in developing innovative strategies that tackle climate change, improve energy efficiency, and promote social equity. I feel fortunate

and proud to contribute to sustainability efforts and positively impact our planet.

How do you measure the success of sustainability initiatives in your projects, and what metrics do you consider most important?

The success of sustainability initiatives should be measured through quantitative and qualitative metrics. Key performance indicators include energy savings, carbon footprint reduction, water savings and waste diversion rates. Additionally, user experience and community impact are crucial qualitative measures. Tracking these metrics can help us assess progress and adjust our strategies.

What key challenges have you faced in implementing Net Zero Energy solutions across diverse global projects?

Implementing Net Zero Energy solutions across global projects presents several key challenges, including cultural perceptions of sustainability, diverse regional regulatory environments, and budget constraints. One challenge I encountered was persuading clients to invest in off-site renewable energy farms. I conducted thorough research highlighting the long-term benefits and return on investment (ROI) to address their cost concerns. I analysed the renewable energy

Apple Brompton Road, London

Z6 Tower, Beijing

delivered the

Outstanding’ certification.

SUSTAINABILITY

potential across different regions, considering the varying photovoltaic (PV) output. This analysis allowed me to effectively communicate the value of investing in renewable energy to offset remaining carbon emissions. Ultimately, my efforts led the client to commit to a signature Net Zero Energy project.

How do you approach optimising energy performance in buildings, and what strategies have proven most effective?

Optimising energy performance in buildings should follow a structured hierarchy: first, passive strategies, then active measures, renewable energy integration, and post-occupancy monitoring.

1. Passive Strategies: To minimise energy consumption, I prioritise passive design elements like orientation, natural ventilation, and thermal mass.

implement energy-efficient systems, such as highefficiency HVAC and advanced lighting controls.

2. Active Measures: To enhance energy management, I then

CPK airport, Warsaw

Si spearheaded the comprehensive energy strategy for the new CPK airport in Warsaw, ensuring alignment with EU taxonomy standards to optimise investment outcomes, positioning the airport as a leader in sustainable aviation.

3. Renewable Energy: Integrating both on-site and off-site renewable sources is essential for achieving long-term sustainability.

4. Post-Occupancy Monitoring: Finally, I emphasise monitoring energy use and occupant comfort to minimise the performance gap and identify areas for improvement.

This comprehensive approach optimises energy performance, enhances occupant satisfaction, and contributes to broader sustainability objectives.

As someone dedicated to staying updated on sustainability trends, what emerging technologies or practices excite you most?

Environmental, Social, and Governance (ESG) trends are evolving rapidly globally, driven by increasing awareness of sustainability and social responsibility among investors, consumers, and regulators. In the Middle East, governments are increasingly recognizing the importance of sustainability. Initiatives like Saudi Arabia’s Vision 2030 and the UAE’s National Climate Change Plan aim to diversify economies away

Lusail Plaza Tower, Lusail Si played a key role in development of the energy roadmap for this landmark 1.1 million m² project in Qatar envisioned as the catalyst for a new central business district in Lusail city.

from oil dependency and promote sustainable development. Several countries are beginning to establish regulatory frameworks for ESG reporting and sustainability disclosures. The Abu Dhabi Global Market (ADGM) and the Dubai Financial Services Authority (DFSA) have introduced guidelines to encourage companies to adopt ESG practices. I am excited to get involved in this trend. I am excited to actively participate in and contribute to this transformative movement, as I believe sustainability and social responsibility are essential for creating a better future.

With your experience across different regions, how do sustainability practices vary between the UK, Europe, APAC, North America, and the Middle East?

Sustainability practices can vary significantly by region due to cultural, economic, and regulatory differences. For example, Europe often leads in stringent regulations and ambitious climate goals, while the APAC region rapidly adopts green technologies. North America strongly emphasises corporate responsibility, whereas the Middle East is increasingly investing in innovative sustainability and renewable energy projects to diversify their economies. Understanding these nuances is key to effective implementation.

Looking ahead, what are your goals for sustainability at KPM, and how do you envision making a broader impact on sustainable operations and investments globally?

Looking ahead, my primary goal for sustainability at KPM is to integrate sustainable practices across our existing design teams, including MEP and structural engineering. In the long term, I envision leveraging our global presence to influence ESG investments and operations worldwide, promoting circular economy principles, and driving advocacy for policy changes that support environmental stewardship. Together, we can lead the way in setting industry standards for sustainability and making a meaningful impact.

Zayed National Museum, Abu Dhabi Si applied advanced Computational Fluid Dynamics (CFD) to refine the system design, significantly improving thermal comfort for occupants.

Architecting A Future

Orazio Moretti, CEO of Craft Group, on Innovation in Construction: Shaping the Future with Today’s Transformative Technology

Orazio Moretti, CEO of Craft Group

The construction industry, one of the oldest and most impactful sectors, has traditionally been slow to embrace innovation. However, we are now standing at a crossroads where technology, creativity, and sustainability merge to redefine how we build. At Craft Group, we’re focused on harnessing cuttingedge technologies and creative design processes to accelerate construction, improve efficiency, and ensure sustainability for every project. The future of construction is being built today, and we are proud to be one of the charge leaders.

The sector is undergoing a profound transformation, largely driven by technological advancements. At Craft Group, we’ve adopted technologies like BIM, which has become the cornerstone of our design and construction processes. By digitizing every detail of a project, from the first design concept to the final execution, we ensure that our projects are not only functional but also innovative in their execution.

Meeting the Demand for Speed

One of the biggest challenges in the construction industry is meeting the ever-increasing demand for speed and efficiency.

This is where fast-track construction becomes crucial. The traditional construction timeline can often be lengthy, but we can compress these timelines without compromising quality with fast-tracking techniques. This approach is particularly important in large-scale projects like the Riyadh Metro Visitor Center, where the need to deliver quickly is paramount. Fast-tracking requires seamless coordination, innovative planning, and rapid adaptation to challenges. By maintaining an agile management approach, we can stay on schedule and meet the ambitious goals set by our clients.

Blending Creativity with Execution

The creative aspect of construction has

always been one of the most rewarding parts of the process. However, as much as creativity is essential in defining spaces, it must also be paired with precision and attention to detail during execution. At Craft Group, we take projects from concept to execution, ensuring that each development phase aligns with the client’s vision while incorporating the latest construction technology.

By working closely with designers, engineers, and architects from the outset, we ensure that the client’s vision is not lost in translation. We use the latest modelling tools to visualize and refine every detail, allowing our team to solve potential problems before they arise. This approach leads to projects

The pods’ exteriors are minimalistic and sleek, while their interiors are inspired by the ‘surrounding stark black basalt and white volcanic craters.’ The furniture is modern and dark creating an intimate atmosphere that allows the visitor to focus on the natural landscape outside

that are aesthetically impressive, structurally sound, functional, and durable.

Sustainability at the Core

Sustainability has become more than a trend—it’s an imperative. It takes on even greater significance in Saudi Arabia, where we contribute to Vision 2030. Projects like Khaybar Volcano Camp and Daimumah reflect our commitment to blending cuttingedge design with environmentally responsible construction.

The

Human Element in a Tech-Driven

Industry

While technology plays a central role in the future of construction, the human element remains irreplaceable. This means understanding the community’s needs, respecting cultural heritage, and ensuring that each space is not only functional but also meaningful.

Take our work at Al Bujairi Visitor Center, for example. Here, the challenge is to blend modern techniques with the preservation of this heritage site’s legacy. By integrating state-of-the-art construction methods with traditional craftsmanship, we can build spaces that

honour the past while embracing the future.

Smart Cities and the Future of Infrastructure

As urbanization continues to surge, the demand for smarter, more efficient infrastructure has never been greater. The rise of smart cities is no longer a futuristic concept but a growing reality. We’re at the forefront of designing and

building these intelligent spaces. By incorporating smart systems into our designs, we ensure that the projects we create today will continue evolving and adapting to future needs.

Looking to the Future: Innovation, Sustainability, and Creativity

The future of construction lies in the ability to merge creativity with technology, tradition with innovation, and sustainability with scalability. It’s not just about executing projects—creating spaces that inspire, innovate, and stand the test of time. Our projects—whether hospitality developments, cultural landmarks, or state-of-the-art visitor centres— demonstrate that innovation is not just about technology; it’s about creating meaningful spaces that leave a legacy. As we look ahead, the opportunities are endless. With fast-track construction, smarter design, and a deep commitment to sustainability, the future of construction is exciting. We’re not just building the structures of tomorrow—we’re building the foundations of the future while preserving cultural heritage. At Craft Group, we are proud to be at the forefront of that transformation.

Craft’s most prestigious project to date, Khaybar Volcano Camp, is an exclusive –of the map– ecolodge glamping experience.

Situated in Harrat Khaybar, the camp is a 3-hour drive from AlUla and is surrounded by Black Volcano, Umm Jirsan Cave, and Jabal Al Qadr.

bega.com/systembollards

Skyvue Solair at Sobha Hartland 2 marks the debut of a signature residential development by the esteemed Sobha Group, offering an exclusive range of 1, 1.5, and 2-bedroom apartments in Dubai. This iconic tower sets a new standard for urban luxury, seamlessly combining innovative architectural design with a tranquil natural setting

A SYMPHONY OF LUXURY, SERENITY, AND VISION

Sobha Hartland II Luxury, Serenity, and Vision A Symphony of

In Dubai’s vibrant heart, Sobha Hartland II blends innovation with tranquility across 8 million square feet, redefining upscale living with sophistication and forward-thinking design.

WORDS BY: VIBHA MEHTA

A Landmark of Luxury Living

Sobha Hartland II is a stunning fusion of refined elegance and the serene charm of waterfront living. Located minutes away from Downtown Dubai, Meydan Racecourse, and Ras Al Khor Wildlife Sanctuary, it offers a unique combination of urban connectivity and serene exclusivity. This extraordinary development is an evolution of the successful Sobha Hartland, known for its exceptional standards in modern urban living.

At its core, Sobha Hartland II represents a vision that goes beyond conventional real estate projects. It seeks to redefine the essence of community living by combining state-of-the-art infrastructure with thoughtfully designed natural spaces. This development is not just a place to reside; it’s an experience that immerses residents in tranquility, luxury, and innovation. With its sprawling lagoons, verdant landscapes, and pedestrian-friendly design, Sobha Hartland II

creates a harmonious balance between nature and modernity. It is a sanctuary where every detail, from the architecture to the amenities, is meticulously crafted to elevate the living experience.

“Sobha Hartland II is a testament to our commitment to reshaping the concept of luxury living in Dubai, shares Francis Alfred, Managing Director of Sobha Realty. “Through this project, we not only seek to simply construct homes, but also develop a lifestyle that combines contemporary amenities with natural beauty, innovation with heritage and exclusivity with a sense of community.”

As Dubai continues to evolve as a global hub for luxury and innovation, Sobha Hartland II is a shining example of the city’s forward-thinking approach to urban development. This is not merely a neighborhood—it’s a lifestyle.

Unparalleled Craftsmanship and Design

Every detail in Sobha Hartland II reflects Sobha Realty’s meticulous attention to quality and innovation. The company’s ‘backward integration’ approach ensures that all aspects of design, construction, and material sourcing are managed inhouse, resulting in homes of unmatched quality.

The Sobha Hartland – II Estates, a gated enclave within the community, exemplifies opulence with 5- and 6-bedroom villas that redefine luxury. These villas boast private rooftop terraces, large gardens, and spacious layouts, catering to families who value both grandeur and privacy. Each villa is designed to offer breathtaking views of lush greenery or sparkling lagoons, creating an environment that is as luxurious as it is serene.

The Riverside Crescent, another iconic part of Sobha Hartland II, offers waterfront apartments with panoramic

Francis Alfred, Managing Director of Sobha Realty

A SYMPHONY OF LUXURY, SERENITY, AND VISION

views of the Dubai skyline and surrounding natural beauty. These homes are designed to cater to modern lifestyles while maintaining an aura of elegance and sophistication.

A Community Designed for Elevated Living

Sobha Hartland II is not just a residential development; it is a community built to enrich lives. The masterplan includes a wide range of amenities tailored to enhance residents’ well-being and create a sense of belonging.

For wellness enthusiasts, there are yoga zones, meditation zones, and outdoor workstations designed to blend relaxation with productivity. Families can enjoy the splash pads, dedicated children’s play areas, and sports courts, while pet owners benefit from a specially designed pet park. For entertainment, the open-air amphitheater, indoor cinema, and party terraces ensure that there’s always something to celebrate.

The community’s focus on sustainability

is evident in its green technologies, water conservation systems, and biophilic design elements. Sobha Realty has prioritized creating an ecofriendly environment that aligns with global sustainability goals without compromising on luxury.

Francis adds, “At Sobha Realty, our goal is to build communities that sustain. In this light, we have meticulously designed Sobha Hartland II to include eco-friendly solutions that elevate the quality of life of residents while safeguarding the environment around us.”

Innovation and Connectivity

At the heart of Sobha Hartland II lies the fusion of modern

architecture and natural beauty. Panoramic views of lagoons, green landscapes, and urban skylines create a living experience that feels both luxurious and grounded.

Strategically located near Dubai Creek Harbour, Dubai Design District, and Meydan, Sobha Hartland II provides seamless connectivity to key urban hubs. This accessibility, combined with the community’s exclusivity, makes it a prime choice for residents who seek convenience without sacrificing tranquility.

“Sobha Hartland II is not just a residential project, rather, it is a vibrant community connected to Dubai’s major attractions. The project’s ideal location reflects our goal to offer residents a private and peaceful environment, which is closer to all they require,” explains Francis.

Sobha Realty’s vision for Sobha Hartland II aligns perfectly with Dubai’s bold ambition to be a global leader in urban innovation. As the city continues to push the boundaries of architecture

Living room interiors at Riverside Crescent showcase a harmonious blend of elegance and comfort, designed to elevate modern living with sophisticated aesthetics and functional layouts

Sobha Estates, nestled within Sobha Hartland 2, offers a serene gated community with three exclusive clusters, featuring turquoise lagoons that bring tranquility to luxurious villas and apartments

Skyscape at Sobha Hartland 2 features three towers—Altius, Aura, and Avenue—offering scenic views and a prime location near Ras Al Khor Wildlife Sanctuary, Burj Khalifa, and Dubai Mall, with key destinations just minutes away

and design, developments like Sobha Hartland II reinforce its status as a world-class destination for luxury living.

A Vision for the Future

Sobha Hartland II is more than a real estate development; it’s a vision for what modern living can be. By combining natural beauty, cuttingedge design, and thoughtful amenities, it sets a new benchmark for luxury communities.

The development’s sustainability

initiatives are a testament to Sobha Realty’s commitment to responsible living. From water-saving systems to green building practices, Sobha Hartland II is designed to harmonize with its environment while offering unparalleled luxury.

Looking ahead, Sobha Realty envisions Sobha Hartland II as a model community that not only serves its residents but also inspires future urban developments. The integration of world-class amenities, eco-friendly practices, and innovative design

ensures that Sobha Hartland II will remain a landmark in Dubai’s real estate sector for years to come.

Milestones and Achievements

The success of Sobha Hartland II reflects Sobha Realty’s ability to innovate and lead in a competitive market. The project’s 8-million-squarefoot expanse, featuring meticulously designed villas, mansions, and apartments, highlights the company’s commitment to creating extraordinary living spaces.

“Sobha Hartland II boosts our contributions to Dubai’s thriving real estate market. Through this project, we seek to raise the benchmark for quality and luxury while supporting the emirate’s goal of becoming a global leader in exceptional living experiences,” highlights Francis.

Sobha Hartland II’s emphasis on sustainability, with initiatives like green building certifications and energyefficient technologies, positions it as a forward-thinking development that aligns with Dubai’s Vision 2040. Its proximity to iconic landmarks and seamless integration of urban and natural elements makes it a soughtafter destination for investors and residents alike.

A Legacy of Excellence

Sobha Hartland II encapsulates the essence of Sobha Realty’s philosophy: to create homes that are more than just residences—they are legacies. This community is a shining example of how luxury, innovation, and sustainability can come together to redefine modern living.

As Dubai continues to rise as a global hub for innovation and luxury, Sobha Hartland II stands as a testament to what’s possible when vision meets craftsmanship. It’s not just a place to live; it’s a destination to thrive, connect, and dream. Sobha Realty’s commitment to excellence ensures that Sobha Hartland II isn’t merely a development but a legacy that will inspire generations to come.

Skyline Ambition of

The New Egypt is a seamless blend of innovation and heritage, driving a real estate renaissance that redefines urban living and sets the blueprint for a future of limitless growth and potential

WORDS

BY: VIBHA MEHTA

Egypt’s real estate sector is soaring to unprecedented heights, marking the nation as a beacon of opportunity and innovation in the region. With its unique geographical advantage connecting Africa, the Middle East, and Europe, coupled with a rich cultural heritage and a rapidly expanding population, Egypt stands poised for remarkable growth. The sector’s boom is fueled by bold vision, government-backed reforms, and a surging demand for cutting-edge infrastructure and contemporary living spaces.

Iconic mega-projects like the New Administrative Capital, Al Galala City, and New Alamein embody Egypt’s transformation into a future-forward hub. These developments are not just about creating buildings but crafting self-sustaining ecosystems that blend urban innovation, environmental consciousness, and modern luxury. From gleaming skyscrapers to sprawling green spaces and advanced transportation networks, Egypt’s urban landscape is being redefined.

The country’s youthful population, an expanding middle class, and growing diaspora create an insatiable demand for residential and commercial properties. The rise of smart cities and mixed-use developments reflects a commitment to integrating technology with community living, making Egypt a global leader in sustainable urbanization.

Egypt’s potential is further highlighted by its growing appeal to foreign investors, who are drawn to its lucrative returns and strategic initiatives. The government’s Vision 2030 plan has laid a strong foundation for sustainable growth, supported by infrastructure projects, incentives, and streamlined regulations. In Cairo, Alexandria, and beyond, vibrant neighborhoods are springing up, blending culture, commerce, and creativity.

Attractive investment incentives, simplified regulations, and Egypt’s ambitious Vision 2030 plan further cement its real estate appeal. As foreign and local investors pour capital into the sector, the skyline tells a story of limitless ambition.

Egypt’s real estate surge isn’t just a market trend— it’s a bold proclamation of its emergence as a global powerhouse, embracing growth, innovation, and a boundless future.

Egypt’s real estate revolution is more than bricks and mortar—it’s a celebration of possibilities and progress. Developers are blending heritage with modernity, crafting spaces that honor Egypt’s storied past while embracing its bright future. From luxury residences overlooking the Nile to bustling business districts powered by green energy, the country is redefining urban living. As Egypt rises on the global stage, its real estate sector is not just building cities; its building legacies, showcasing the limitless potential of a nation on the move.

MOBCO Developments

Dr. Mostafa Mounes Elshayeb, Deputy Managing Director and Board Member

For over two decades, MOBCO Group has been a driving force in the construction sector, recognized for its unwavering commitment to excellence. With a turnover exceeding SAR 6 billion in the last five years and the successful delivery of over 150 diverse projects, MOBCO Group has cemented its reputation as a pivotal player in the region’s construction landscape. This rich history serves as a guiding light for MOBCO Developments today, influencing their approach to projects with a focus on quality, sustainability, and client satisfaction.

“Over the years, MOBCO Group has ventured into a diverse range of industries, including construction, development, education, hospitality, and facility management. This strategic diversification has not only expanded our footprint but also allowed us to leverage cross-sector expertise in delivering comprehensive solutions tailored to the evolving needs of our clients,” shares Dr. Mostafa Mounes Elshayeb, Deputy Managing Director and Board Member of MOBCO Developments.

Dr. Mostafa Mounes El Shayeb, Deputy Managing Director and Board Member

In a strategic move to bring their worldclass expertise to new horizons, MOBCO Developments introduced its first project in 2021, Eastmain, marking their dynamic entry into the Egyptian market. Eastmain is a fully integrated mixed-use development with architectural designs that foster connectivity, collaboration, and a vibrant business community. Located at the heart of the Golden Square within existing commercial and residential districts, Eastmain is set to transform the business and commercial landscapes in New Cairo, Egypt.

Mostafa adds, “Eastmain represents the essence of our company’s values, seamlessly blending sophistication, functionality, and leisure to craft a premier hub for working, dining, and shopping.” Designed to foster creativity and

productivity, this distinctive concept provides human-centric spaces within an inviting atmosphere. Engineered for optimal connectivity and long-term expansion, Eastmain cultivates a community of movers and shakers that will shape the future of the business world by setting the standard for a whole new way of working.

Additionally, by staying attuned to market dynamics, consumer preferences, and emerging technologies, MOBCO tailors their marketing efforts to effectively reach and engage their target audience, driving success and growth. “Our strategy is further enhanced by our focused approach –

is a vibrant

we cater to a very unique segment by organizing specifically targeted community events and communicating directly with our target demographic,” highlights Mostafa. With their recent participation at Cityscape Egypt featured a reallife prototype showcasing the loft offices, offering clients an immersive experience to envision their future spaces firsthand, which played a pivotal role in boosting sales. Simultaneously, they leverage a diverse range of marketing mediums and tools to uphold the brand image and ensure their continued presence and relevance in the industry.

In pursuing expansion opportunities, MOBCO Developments prioritizes diversification and excellence. He continues, “Our key strategies for entering new markets involve thorough market research, strategic partnerships, and a focus on delivering unparalleled quality and value.” Upholding their

commitment to excellence and growth remains paramount as they plan to expand further to Canada and the United Kingdom with transformative projects that will be announced soon, extending their expertise and reach to new horizons.

As they observe a challenging market characterized by intense competition and economic complexities on a global scale, prioritizing thorough calibration and a steadfast commitment to client satisfaction have become more important now more than ever. These obstacles, while formidable, present opportunities for companies with a solid foundation, specialized expertise, and advanced technical know-how to excel. “By emphasizing actual delivery over mere promises and ensuring timely completion, we aim to instill trust and credibility to navigate through these intricate challenges and ensure success,” Mostafa concludes.

MOBCO Developments is set to redefine prime locations in Egypt and Canada, with Eastmain in New Cairo, Egypt projected to generate approximately EGP 7 billion

Eastmain

mixed-use development featuring offices, retail, and clinics

ORASCOM DEVELOPMENT

Omar El Hamamsy, Group CEO

Orascom Development is shaping the future of real estate by creating vibrant, integrated communities that cater to modern needs. The company has built a strong presence across the MENA region and Europe with over 100 million square meters of land, including 40% under development. Their projects, such as El Gouna in Egypt and Hawana Salalah in Oman, exemplify sustainable urban living, blending innovation, culture, and inclusivity.

Through its “Keys of Life” initiative, Orascom emphasizes the importance of community living and connection. It integrates nature and cultural elements into its designs, creating multi-generational communities with diverse amenities, from parks and coworking spaces to wellness centres.

Their focus on renewable energy, water conservation, and biophilic environments reflects a commitment to sustainability. With a strong foundation and a commitment to innovation, Orascom Development redefines how communities are built for a better tomorrow.

EMAAR MISR PROPERTIES

Mohamed Alabbar, Founder

Emaar Misr Properties is transforming Egypt’s real estate industry with innovative developments that blend luxury, sustainability, and modern urban planning. Leveraging its expertise as a subsidiary of global leader Emaar Properties, the company has introduced iconic projects like Uptown Cairo, Marassi, and Mivida, which have set new benchmarks for integrated living.

Uptown Cairo, perched on Mokattam Hills, offers upscale residences with vibrant retail and leisure options, while Marassi has become a world-class destination on Egypt’s North Coast, combining luxury villas, hotels, and a bustling marina. Mivida, in New Cairo, champions eco-friendly living with green spaces and sustainable infrastructure.

Emaar Misr emphasizes creating self-sustained communities that cater to the evolving needs of residents and investors. By incorporating cutting-edge technologies, premium designs, and global expertise, Emaar Misr is shaping a future-focused real estate landscape in Egypt, enhancing the country’s appeal as a destination for luxury living and investment.

HASSAN ALLAM PROPERTIES

Mohamed Allam, CEO

Hassan Allam Properties (HAP) is redefining Egypt’s real estate landscape through innovative developments that combine modern design, sustainability, and communitycentric living. This approach not only fosters a sense of belonging but also [specific benefits of community-centric living]. With a focus on creating integrated communities, HAP’s projects go beyond traditional housing to offer comprehensive lifestyles that cater to diverse needs, including residential, commercial, and recreational spaces.

HAP’s unwavering commitment to sustainability is unmistakable in its eco-friendly designs, energy-efficient infrastructure, and green spaces, which foster a balanced and healthy living environment. Iconic projects such as Swan Lake Residences and Haptown in Mostakbal City are shining examples of the company’s dedication to blending luxury with practicality, offering residents a harmonious mix of comfort, style, and functionality.

By integrating advanced construction techniques and cutting-edge technologies, HAP ensures the highest quality delivery and enhances the living experience for its residents.

The company also fosters community engagement by designing spaces that promote social interaction and connectivity.

With a clear vision aligned with Egypt’s national development goals, Hassan

Allam Properties continues to attract both local and international investors. By prioritizing innovation, sustainability, and quality, HAP is reshaping Egypt’s real estate market and setting new standards for urban development across the region.

Mostafa Salah, Chief Commercial Officer SKY AD. Developments

The construction industry is a crucial driver of Egypt’s economic growth. It plays a significant role across multiple sectors, including natural resource extraction, building materials manufacturing, and professional services such as design and project management. Its broad scope makes construction a key economic activity and an important indicator of GDP growth.

At SKY AD. Developments, they are committed to aligning their projects with the government’s Vision 2052. This vision, which emphasizes infrastructure advancement and the development of new urban cities, is a key driver of the project selection. “We believe that the New Administrative Capital represents the future of urban development in Egypt,” adds Mostafa Salah, Chief Commercial Officer at SKY AD. Developments. “Our investments in this area include three multi-use projects.” Residence Eight, spanning 23 acres in Area R8, features residential, administrative, commercial, and recreational spaces. Capital Avenue, one of the most significant commercial projects in the R8 area, won the prestigious African Property Award in 2022. It offers diverse uses, such as restaurants, cafes, retail shops, administrative offices, and medical clinics. One Residence, a phase of Capital Avenue, includes 50 fully finished residential units. These projects not only support the country’s goals for modern infrastructure and smart city developments but also align with their commitment to contributing to Egypt’s Vision 2052.

By investing in large-scale, innovative developments, SKY AD. Developments are not only contributing to job creation and economic stability but also driving industrial growth. Their commitment to quality and innovation in projects like Bluetree, located at the Golden Square in New Cairo, which was awarded the 2023 African Property Awards,

Residence Eight, Capital Avenue, and One Residence, located in the New Administrative Capital, positions them as key market players. Through these efforts, SKY AD. Developments actively support economic growth and help Egypt achieve its Vision 2052 by creating thriving, sustainable urban environments that enhance national prosperity.

Real estate developers in Egypt, including SKY AD. Developments, are embracing the rising demand for sustainable and eco-friendly construction by integrating green building practices. Mostafa adds, “Our commitment extends beyond construction to enhancing the living

Mostafa Salah, Chief Commercial Officer

experience for residents. We aim to promote healthier, more sustainable communities, where residents can thrive and enjoy a high quality of life.”

Correspondingly, the journey towards sustainability in real estate can be challenging but is ultimately rewarding. With the right policies, education, and collaboration, Egypt has the potential to transform its property market and set a benchmark for eco-friendly development.

“Additionally, we view the Egyptian real estate market as filled with promising opportunities, driven by the ongoing development of new urban cities and infrastructure improvements. The government’s support, including streamlined licensing procedures, encourages developers to innovate in designing residential and commercial projects,” highlights Mostafa.

However, the market faces challenges like rising construction costs, inflation, and increasing interest rates. Despite these obstacles, they remain optimistic about the sector’s potential for continued growth, with more investments entering the market.

The construction industry strategically supports the government’s Vision 2052, mainly by developing new urban cities like the New Administrative Capital. This vision emphasizes the creation of sustainable urban environments

to accommodate a rapidly growing population and enhance the quality of life for residents. SKY AD. Developments, as a key player in this strategic alignment, is at the forefront of this effort, contributing to establishing new cities that reduce congestion in existing urban areas while creating job opportunities.

Mostafa shares, “Our investments in the New Administrative Capital include Residence Eight, with a total investment of EGP 4 billion, set for delivery in the first quarter of next year. Additionally, Capital Avenue, one of the largest commercial projects in the area, is scheduled for completion in the third quarter of 2025. With total investments of around EGP 12 billion across all our projects in Egypt, we aim to increase this amount to EGP 15 billion by the end of 2024, reflecting our proactive approach to expanding our real estate portfolio in response to market demands.” This proactive approach is a testament to our commitment to growth and innovation in the real estate sector.

Moreover, the company is exploring opportunities in the North Coast and West Cairo, focusing on areas with high potential for significant investment returns. The North Coast, in particular, represents a valuable investment opportunity due to the increasing demand for luxury units and coastal resorts. However, the company is carefully evaluating opportunities to ensure it selects a project that aligns with the client’s needs and enhances its portfolio.

Residence Eight is a thoughtfully designed community offering ultimate privacy and multi-sensory luxuries, creating an experiencefocused destination for refined living

Capital Avenue, by Residence Eight, is a premier commercial hub featuring renowned dining, premium retail, top clinics, and esteemed administrative offices

Talaat Moustafa Group (TMG)

Hisham Talaat Moustafa, CEO

Talaat Moustafa Group (TMG) is a trailblazer in Egypt’s real estate sector, redefining modern living through visionary developments. Under the leadership of Hisham Talaat Moustafa, TMG has created landmark communities such as Madinaty and Al Rehab City, which are celebrated for their innovation, scale, and quality. These projects showcase a commitment to integrated living, blending residential, commercial, and recreational spaces into self-sustained ecosystems.

TMG’s focus on sustainability and advanced technologies has set a new standard for urban development. By incorporating green practices and smart infrastructure, the company ensures its projects align with international quality benchmarks while catering to the evolving needs of its residents.

Beyond real estate, TMG plays a pivotal role in community building, contributing to education, healthcare, and social welfare initiatives. With its bold vision and dedication to excellence, TMG continues to shape Egypt’s real estate landscape, positioning itself as a leader in innovation and development.

PALM HILLS DEVELOPMENT

Yasseen Mansour, Chairman & Group CEO

Palm Hills Developments is redefining Egypt’s real estate landscape with a visionary approach to creating vibrant, sustainable communities that blend luxury, innovation, and functionality. Known for crafting lifestyle-focused neighborhoods, the company transforms spaces into thriving hubs where modern design meets everyday comfort.

Flagship projects like Palm Hills October, Palm Hills New Cairo, and Hacienda Bay stand as testaments to its ability to combine opulence with practicality. These developments are more than just residences—they are dynamic ecosystems featuring residential, commercial, and recreational spaces, designed to inspire a seamless, integrated way of living.

Sustainability lies at the heart of Palm Hills’ ethos, with expansive green spaces, eco-friendly infrastructure, and thoughtful urban planning taking center stage. By prioritizing environmental consciousness alongside luxury, the company appeals to a new generation of eco-aware homeowners.

Through bold innovation and a deep commitment to customer-centric design, Palm Hills Developments is not just building homes—it’s reimagining how Egyptians experience community, connectivity, and urban living.

IWAN DEVELOPMENTS

Waleed Mokhtar, CEO

Iwan Developments is actively contributing to the growth and transformation of Egypt’s real estate industry through its innovative projects and community-focused approach. The company is known for crafting integrated developments that prioritize both functionality and aesthetics, creating spaces where residents can thrive.

With landmark projects like Jeera, Jedar, and Alma, Iwan emphasizes creating boutique communities that blend modern design with sustainable living. These developments are characterized by green spaces, innovative architecture, and smart urban planning, addressing the growing demand for eco-friendly and inclusive communities.

They are also engaging in activities that support industry growth, such as collaborating with stakeholders to introduce advanced construction technologies and sustainable building practices. Additionally, the company focuses on market research and customer insights to deliver projects tailored to the needs of the modern homeowner.

By fostering innovation, sustainability, and quality, Iwan Developments is not only building homes but also enhancing the real estate landscape in Egypt, solidifying its role as a key player in the industry’s evolution.

Royal Real Estate Developments

ENG. SHERIF SHAALAN, Chairman

Royal Developments is actively advancing Egypt’s real estate sector by creating human-centric communities that inspire, connect, and empower residents. With over 17 years of experience, the company has completed more than 100 residential projects in New Cairo, exemplifying its commitment to excellence in design, functionality, and sustainability.

Their flagship project, Monark in Mostakbal City, is a 40acre integrated residential development featuring a diverse range of units, including apartments, villas, townhouses, and quattro units. This project aligns with the state’s vision for urban growth and reflects Royal Developments’ dedication to creating integrated urban communities.

In 2023, Royal Developments achieved sales of EGP 2 billion and aims to reach EGP 2.5 billion in 2024. The company plans to invest EGP 270 million to complete ongoing construction, demonstrating its commitment to timely project delivery and market confidence.

By focusing on innovative design, sustainable practices, and strategic investments, Royal Developments is playing a pivotal role in shaping Egypt’s real estate landscape, setting new standards for quality and community-focused living.

ARAB DEVELOPERS HOLDING

Gamal Fathallah,

Chairman

The construction industry is a cornerstone of Egypt’s economic development, providing essential infrastructure, generating employment, and promoting urbanization. This sector has a significant contributor to Egypt’s Gross Domestic Product (GDP), accounting for approximately 5-8% of the total GDP.

Recent developments, such as Ras El-Hikma project and ongoing negotiations regarding Ras Banas project,

highlight the sector’s growth. Egyptian developers are undertaking large-scale projects with a level of efficiency and impact comparable to Gulf investments. Through innovative initiatives, strategic partnerships, and contributions to national goals, real estate developers lead the way to advancing this vital industry. Developers’ active involvement in construction and urban planning is key to sustaining economic growth and enhancing living standards.

Egyptian real estate developers are aligning with global sustainability trends by integrating ecofriendly practices and sustainable construction methods. “These efforts include innovative design, smart technologies, regulatory compliance, and active community engagement. We recognize that sustainability is not just a trend but a critical element for future growth,” says Gamal Fathallah, Chairman of Arab Developers Holding. Developers are committed to creating environments that benefit both residents and the planet, ensuring that eco-conscious construction becomes an essential part of Egypt’s development strategy.

Correspondingly, the Egyptian real estate market presents several challenges, including economic fluctuations, regulatory complexities, and market uncertainties. Developers are addressing these obstacles through innovative strategies, such as adopting sustainable practices, leveraging emerging technologies, and fostering community collaboration. By proactively mitigating risks and adapting to evolving market demands, developers position themselves to drive growth while contributing to the resilience of Egypt’s real estate sector.

The entry of sovereign wealth funds and Gulf

investments into Egypt’s construction sector underscores the alignment between the public and private sectors. These investments not only stimulate market growth but also drive employment, reduce unemployment, boost tourism, and increase tax revenues, all contributing to national income.

Gamal adds, “The Egyptian government has articulated a comprehensive development strategy “2030 Vision”, which focuses on economic growth, infrastructure development, and urban expansion.” This vision aims to enhance living

standards, attract investment, and promote sustainable development. The New Administrative Capital is a flagship project representing the government’s ambition for economic expansion and creating a modern urban environment.

To increase the attraction of foreign investment across all sectors, the Egyptian government is actively pursuing strategies to foster investor confidence. Key initiatives include legal frameworks that safeguard investments and ensure stability, exemplified by the recent agreement between Egypt and Saudi Arabia aimed at protecting Saudi investments. These measures create a secure investment environment, which not only attracts Gulf capital but also encourages long-term partnerships essential for sustained growth in Egypt’s construction and real estate sectors.

Moreover, during this period, there is an increasing demand for residence homes whether for newlyweds or those wishing to live in a higher level, but there is a challenge of prices, which cannot be controlled in the short term due to the global crises that the world is experiencing, especially the Arab region, and the

successive events that are occurring during this period. “However, I believe that, with time, this phenomenon will disappear and prices will stabilize again after the end of these events. But to effectively address the growing demand for affordable housing in Egypt while maintaining construction quality and profitability, developers can adopt a multifaceted approach,” highlights Gamal. By focusing on innovative construction methods, community engagement, and sustainability, they can create housing solutions that are both affordable for buyers and profitable for the developer. “This strategic alignment not only meets immediate housing needs but also contributes to long-term urban development and economic stability.,” Gamal concludes.

Sia Villaggio is the ultimate year-round mini-vacation retreat. Offering private, luxurious villas in the renowned North Coast of Egypt, it is perfectly situated in the vibrant city of New Alamein

Nyoum Pyramids offers residents a unique journey through Egypt’s history, located near iconic treasures like the Pyramids of Giza, The Sphinx, and the Egyptian Museum

Images have been generated by artificial intelligence (AI) technology. While it may resemble reality, please note that all elements, including people, objects, and scenes, are entirely fictional.

CITIES IN THE SKY

NAVIGATING THE VERTICAL HORIZON

Architect Scott Pryde, Principal and Middle East Design Director at DLR Group, explores vertical cities as a solution to urban sprawl, merging towering skyscrapers with sustainable infrastructure. This approach redefines future urban living.

As urbanisation continues to surge worldwide, architects increasingly turn their gaze skyward, envisioning a future where cities evolve vertically rather than horizontally. This concept of vertical cities, characterised by towering skyscrapers interconnected with green spaces, transportation hubs, and sustainable infrastructure, presents a promising solution to urban sprawl and population density challenges. From an architect’s standpoint, the rise of vertical cities signals unprecedented opportunities and challenges, prompting a reimagining of urban landscapes and architectural paradigms.

Innovative Solutions for Urban Challenges

With nations worldwide committing to carbon neutrality by 2050, the importance of exploring tall building designs becomes increasingly evident. Vertical cities offer many solutions to pressing urban challenges. Primarily, they maximise land efficiency by stacking functions vertically, thereby conserving valuable ground space.

With a smaller footprint, vertical cities can preserve surrounding natural habitats and agricultural lands while accommodating growing populations. By clustering residential, commercial, and recreational spaces within proximity, vertical cities enhance accessibility and foster vibrant, interconnected communities. They

promote walkability and reduce automobile reliance, foster more sustainable modes of transportation, and mitigate traffic congestion and

pollution. Moreover, their verticality enables efficient resource utilisation, such as harnessing solar energy through building-integrated photovoltaics and utilising vertical farming techniques to enhance food security.

Addressing the Complexities of Vertical Urbanism

Despite their promise, vertical cities pose significant challenges that architects must navigate. One of the foremost challenges is structural engineering, as designing safe and aesthetically pleasing skyscrapers requires innovative engineering solutions and materials. Additionally, vertical cities demand meticulous urban planning to ensure efficient circulation, equitable access to amenities, and adequate green spaces. Moreover, vertical living raises concerns regarding social equity, as access to

Vertical cities offer vast potential for architectural breakthroughs and transformative urban development.

Architect Scott Pryde, Principal and Middle East Design Director at DLR Group

sunlight, views, and green spaces may be unevenly distributed among residents. Addressing these challenges necessitates interdisciplinary collaboration among architects, urban planners, engineers, and policymakers to create inclusive, sustainable vertical environments.

Anticipating the Inevitable Future of Vertical Cties

The future of vertical cities holds immense potential for architectural innovation and urban transformation. Expect to see skyscrapers seamlessly integrated with greenery, utilising vertical gardens, rooftop parks, and

sky bridges to enhance biodiversity and ease the urban heat island effect. Advances in building materials, such as carbon-neutral concrete and selfhealing facades, will further enhance the sustainability and resilience of vertical structures. Furthermore, advancements in digital technologies, such as Building Information Modeling (BIM) and parametric design, will streamline the design and construction process, enabling architects to create more efficient and visually striking vertical landscapes. As vertical cities continue to flourish, expect to witness a renaissance in urban living characterised

by dynamic, interconnected communities thriving amidst the vertical horizon.

By embracing interdisciplinary collaboration and pushing the boundaries of architectural imagination, architects can lead the charge towards a future where the sky is not the limit, but rather the canvas upon which we build thriving, vertical communities.

Contact Scott Pryde and the Group Middle East team today to explore visionary solutions for your next vertical mixed-use development.

CITIES IN THE SKY

Vertical cities, with their reduced footprint, can help protect natural habitats and agricultural lands while supporting expanding populations.

A Jewel In The Sky

The Pearl Penthouse: A Dazzling Residential Gem Crowned One Crescent at Palm Jumeirah

AHS Properties’ One Crescent will be set against the stunning backdrop of the Arabian Gulf’s crystal-clear waters and overlooking the captivating Palm Jumeirah’s Fronds. It will be home to exceptional residences that epitomise ultra-luxury and set the standard for the ultimate in elegance, privacy, and bespoke living.

Among these standout features is a one-of-akind penthouse, The Pearl, a masterpiece that sits on top of the One Crescent, gracefully crowning this magnificent building and offering unparalleled elegance and breathtaking views. The Pearl will transform ultra-luxury living and architectural brilliance in one of the world’s most iconic destinations. This residential work of art spans over 22,000 square feet of meticulously curated space. Every inch of this sanctuary exudes grandeur, from the soaring ceilings to the floorto-ceiling windows, which frame panoramic views of Dubai’s skyline’s breathtaking and uninterrupted vistas overlooking the serene turquoise waters of the Arabian Gulf.

greeted with the residence’s grand lobby entrance, which is seamlessly blended with modern design. Your private lift opens directly into the expansive interiors flooded with natural daylight, embracing and filling you with warmth.

As you arrive at The Pearl, you find yourself in a world where no detail is overlooked. Once stepping inside, you are

Everything inside The Pearl is characterised by spacious interiors that set the scene for the ultimate magnificent experience that awaits you. It promises an exquisite life experience tailored just for connoisseurs who truly appreciate the best things in life.

From exclusive floors to bespoke chandeliers that illuminate the grandeur of your home, these expansive spaces are all adorned with the finest materials. Everything is designed to create a superb environment for intimate gatherings and lavish celebrations. Everything your eyes see redefines the true meaning of ultra-luxury.

With double-height ceilings, this sprawling living space encompasses six bedrooms and nine bathrooms, leaving plenty of places to lounge around and entertain your guests in elevated

From infinity pools that meld seamlessly with the Arabian Gulf’s azure waters to a wealth of opulent amenities, The Pearl truly encompasses every facet of luxurious living

Unwind on one of four expansive terraces, savoring the gentle breeze, while inside, a sculptural staircase stands as a masterpiece of art and design

style. Or you might simply choose to quietly enjoy the fresh air on four spacious terraces while a sculptural staircase becomes a work of art inside.

Dining is a fine art, and The Pearl Penthouse offers individuals with discerning tastes a great delight in the Vaselli-carved stone kitchen with an Arclinea chef’s kitchen. Dwell in a realm where culinary artistry transcends mere nourishment and becomes an exquisite pursuit of sensory perfection. You and your guests can treat your refined palates with curated haute cuisine experiences and experience bespoke private dining to the fullest.

Dining options include a teppanyaki station, while services include 24/7 concierge and housekeeping for an effortless guest experience.

Your dedicated 24x7 concierge team is well-trained to handle every request with utmost care and professionalism. From travel bookings to securing invites for sought-after events and customised experiences, your every need will be fulfilled with care and precision.

Each floor has separate maid/nanny quarters for added convenience and a private in-residence elevator to ensure seamless access between levels. Crafted with bespoke materials and finishes, this residence is a statement of ultra-luxury living.

From infinity pools overlooking the Arabian Gulf to an array of lavish facilities, The Pearl has it all. Your guests will enjoy the ultimate private cinematic experience, a state-ofthe-art gym, a yoga studio, and rejuvenating spa facilities.

Other conveniences include eight parking spaces, allowing you to proudly unveil your private car showroom as the perfect luxurious haven for your prized collection.

The Pearl also includes a classy Cigar lounge and a walk-in wine cellar, where you and your guests can sink into the next level of comfort with a fine selection of cigars, a choice of beverages, and hors d’oeuvres.

For your ultimate peace of mind, around-the-clock security is available for you and your loved ones. The Pearl is more than a residence; it embodies ultra-luxury, sophistication, and a life experience that is second to none.

It is an heirloom for generations to come.

A JEWEL IN

The private lift opens directly into vast interiors bathed in natural light, wrapping you in an inviting embrace of warmth and tranquility

To Make A Strike!

Clarke Morton-Shepherd, Head of Markets for KSA and Bahrain at JLL on leading efforts to expand the firm’s presence, with a primary focus on strengthening its project and development services in Saudi Arabia…

Clarke Morton-Shepherd has recently taken on the role of Head of Markets for Saudi Arabia and Bahrain at JLL’s Project & Development Services (P&DS) division. With extensive expertise in project and cost management, he is poised to expand JLL’s presence in these rapidly evolving markets. His client-centric approach and deep understanding of the region position him to navigate its dynamic landscape with precision and vision. Here, CBNME sits down with Clarke Morton-Shepherd to explore his goals and strategies for his new role.

With 16 years of regional experience, how has the construction and

development landscape in the Middle East evolved during your career?

Having spent 16 years of my 27-year career in the Middle East, I’ve witnessed significant transformations in the region’s construction and development landscape. The journey has been marked by several cycles of ‘boom and bust’, each presenting unique challenges and opportunities.

As the regional market eventually recovered, we saw Dubai experience another upswing; Qatar saw a boom leading up to the 2022 World Cup, while Saudi Arabia began to emerge as a major player in construction and development, driven by its ambitious Vision 2030 plan. The construction

landscape has evolved from focusing primarily on iconic skyscrapers to embracing more diverse and sustainable development models. Saudi Arabia, in particular, has taken center stage with its ambitious projects, leading global construction activity with a reported $1.5 trillion project pipeline.

What excites you the most about being part of the leadership team for JLL’s Project & Development Services in such a rapidly growing market?

What excites me most about being part of the leadership team for JLL’s Project & Development Services in this rapidly growing market is the combination of talented people at JLL, the incredible projects we’re working on, and the challenge of providing best-in-class service to our clients. It’s truly an exciting time to be part of this industry in Saudi Arabia.

Given your expertise in managing complex projects, what challenges do you foresee in delivering large-scale developments in Saudi Arabia? Delivering large-scale developments in this market requires careful consideration of several factors. Market expertise and capacity are crucial, as the region’s construction landscape is rapidly evolving, particularly in Saudi Arabia with its ambitious Vision 2030 plan. Evolving sustainability regulations and a growing demand for green building practices necessitate innovative design and construction techniques.

This includes adhering to green building standards, incorporating innovative materials and smart technologies, and focusing on energy efficiency and renewable resources. Additionally, navigating complex regulatory frameworks can pose a significant challenge. These factors underscore the complexity of delivering large-scale developments in the Middle East market and the need for comprehensive strategies to address these challenges.

Shaping Saudi Arabia’s real estate future, JLL drives innovation and sustainability through impactful partnerships, creating spaces that redefine possibilities

How does JLL’s client-centric approach influence your strategy for expanding the company’s footprint in these markets?

JLL’s client-centric approach is at the heart of our expansion strategy in Saudi Arabia. This means understanding each client’s unique needs, tailoring our services to meet their specific requirements, and building long-term partnerships based on trust and mutual success. We aim to solidify JLL’s position as the go-to partner for real estate and development services in these dynamic markets by exceeding client expectations.

Can you share your vision for driving integrated services like project management, cost management, and fit-out solutions in the region?

My vision for driving integrated services in the region leverages JLL’s diverse capabilities to provide clients with a seamless project experience. We offer comprehensive Project & Development Services in-house, including project management, cost management, fit-out solutions, technical, and digital services. Our integrated approach also extends

to collaborating with our Capital Markets, Strategic Consulting, Leasing, Property Management, Valuation, Advisory, Research, and Sustainability teams.

This collaborative model enhances efficiency and leads to superior project outcomes. Clients benefit from a single point of contact while accessing JLL’s collective expertise. We focus on integrating sustainable practices and energy-efficient solutions, aligning with the region’s growing emphasis on sustainability. This approach positions us uniquely to deliver projects that create longterm value for clients and communities

With Saudi Arabia’s ambitious transformation under Vision 2030, how is JLL positioned to support these large-scale initiatives?

JLL is ideally positioned to support the largescale initiatives outlined in Saudi Arabia’s Vision 2030. We have been operating in Saudi Arabia for 16 years, so we have a deep understanding of the Saudi market and a proven track record of delivering complex projects. Our team based in Saudi Arabia comprises over 500 consultants, and our expertise spans various sectors critical to Vision 2030, including mixed-use master planning, infrastructure, transportation, residential development, retail, sports, leisure, entertainment, education, and healthcare.

Sustainability and digital solutions are key focus areas for JLL. How do you plan to integrate these aspects into your leadership of Project & Development Services?

Sustainability and digital solutions are integral to our vision for the future of real estate development. We’re leveraging Building Information Modelling (BIM) and other digital tools to optimize design and construction processes, improve collaboration, and reduce waste. By embracing these solutions, we aim to deliver projects that are environmentally responsible, resource-efficient, and create healthier, more comfortable spaces for the end users.

What role do you see JLL playing in shaping the future of real estate development in Saudi Arabia?

JLL is committed to shaping the future of real estate development in Saudi Arabia. We envision achieving this by partnering with clients and stakeholders to deliver innovative and sustainable projects that meet the evolving needs of these markets. By leveraging our global expertise and local knowledge, we aim to drive industry best practices and set new standards for excellence. Through these efforts, we hope to create thriving and resilient urban environments that benefit both present and future generations.

Clarke Morton-Shepherd, Head of Markets for KSA and Bahrain at JLL

Sustainable. Ambitious. Transformative.

Ras Al Khaimah: A major player in the UAE’s construction boom

Growing confidence in RAK’s economy has seen levels of construction activity in the emirate rise dramatically, which is in line with impressive and consistent growth in the construction sector across the UAE, GCC, and MENA regions.

From residential development and hospitality projects to infrastructure improvements and industrial expansion, Ras Al Khaimah is experiencing growth across all sectors. With its thriving real estate market and major infrastructure projects driving the emirate’s upward trajectory, RAK has become a major contributor to the UAE’s phenomenal overall growth.

UAE & RAK construction market: what’s happening?

The private sector in the UAE is contributing hugely to this growth, with the private residential segment up nearly 60% and private non-residential developments up by almost 40%.

But what’s the picture in Ras Al Khaimah itself?

Strong investor confidence drives RAK’s buoyant

construction and property market, which enjoyed a 15% increase in transactions and value in H1 2024. In early Q2 2024, RAK’s residential property market saw a new property launch every week as investors rushed to buy into RAK’s economic success story. With the emirate growing into a major UAE real-estate player and investor destination, property capital values are rising by as much as 35% per annum, with annual returns of around 10%. Across the board, there are currently 1,000 different projects in various stages of construction across RAK, worth approximately USD $75 billion

What’s behind this phenomenal growth?

A wave of bold new developments in RAK strengthens optimism and confidence in the emirate as developers undertake significant new real-estate projects. Las Vegas casino operator Wynn Resorts is developing a USD $5 billion resort on RAK’s Marjan islands, which will feature 5-star resorts, shops, and villas. With 1,500 rooms and around 7,000 employees, it’s Wynn’s first complex in the region and looks set to become one of the operator’s largest developments.

In hotel development alone, it’s expected that as many as 15,000 rooms will be available—and occupied—in RAK within the same short timeframe.

Residential development

Residential developments are keeping pace with the growing hospitality sector, and for investors, returns have been impressive. Typical four-bedroom villas are on the market for just over USD 1.5 million. Branded residential developments, such as those built by Abu Dhabi’s most prominent developer, sold out within a matter of hours.

Competitive, sustainable megaresidential developments like RAK Central, announced at the

Originally written by John Cunliffe.

Edited by Vibha Mehta.

Wynn Al Marjan Island, a game changer in luxury tourism and investment across MENA

beginning of 2024, will harness cutting-edge technology and renewable energy to deliver sustainable living whilst offering commercial rentals to attract major organisations to the emirate from a wide range of business sectors, including tourism and hospitality.

That will drive enhanced economic and commercial activity and help deliver on RAK Vision 2030, which seeks to create “prosperous, happy and cohesive communities, contributing to a sustainable Emirate…[to] support local businesses while reducing…environmental impact”. Not only will it feature parks and green spaces to help sustain the communities that live and work at RAK Central, but the government will also aid in this development by creating the infrastructure within RAK Central to establish a hub for government services and business operations.

Construction: infrastructure, industry & manufacturing

Infrastructure to support the anticipated growth in visitor numbers and new residents is developing rapidly, attracting construction firms seeking revenue opportunities and regional expansion. With both overseas and local tourism to the emirate expected to edge close to 3 million by next year, a two-phase project will bring a new terminal to RAK’s international airport and expand existing terminal capacity. The plan is to welcome more than 2 million passengers within a few years, representing a tripling of passenger numbers.

With manufacturing already accounting for one-third of RAK’s GDP, industrial development is forging ahead, too; facilities such as Sobha Modular Industries’ 250,000-square-

metre manufacturing plant at Al Hamra show that investor confidence in RAK and its burgeoning industrial construction sector is gaining strength. By manufacturing bathroom facades and pods using AI technology, the facility can meet a production target of 50 pods per day and will double output by 2025, creating around 3,000 jobs in the region.

Several construction and building-product companies have also significantly expanded their presence in the emirate; along with Sobha Modular Industries’ expansion, Hira Industries, Peikko, and RAD International have recently expanded their manufacturing and production facilities. Hira now has seven operational units in RAK and a new global R&D center in HVAC solutions, demonstrating increasing confidence in Ras Al Khaimah’s business-friendly environment.. “Our expanded presence in RAK, now with a total of seven units”, says Hira’s CEO, “underscores our focus on manufacturing activities within this region”. Peikko’s expansion has, in part, been driven by Ras Al Khaimah’s strategic location, which has allowed the company to pursue its growth trajectory through easy access to target markets in the UAE, GCC and MENA region.

Sustainability: natural resources & raw materials

RAK’s industrial zones provide the infrastructure needed to support and expand industrial and manufacturing output. The emirate’s industrial strength lies in the production of cement, construction materials, ceramics, and glass, making it integral to the UAE’s construction value chain and fueling its growth.

Access to local raw materials is a key driver of economic growth and sustainability targets. The Hajar Mountains supply limestone and crushed rock essential for manufacturing building materials, and the Union Cement Company produces around 5 million tonnes of cement annually, utilizing wasteheat recovery technology for 25MW of green energy capacity. RAK Ceramics, established 30 years ago, has become the world’s largest ceramics producer, with a presence in over 150 countries.

RAK: the ever-evolving success story of tomorrow

RAK’s huge success in attracting high-net-worth individuals and investors to the emirate is impressive. As private projects near completion, public infrastructure works will continue to support the commercial construction, tourism and hospitality sectors and add significant value to the overall economy. Ultimately, this will deliver a growth and opportunity unparalleled by today’s standards.

Ras Al Khaimah will become the place to live, work and play. SUSTAINABLE.

John Cunliffe, Strategic Business Development Director at RAKEZ

The Future is Green

Green is the New Gold Standard: A Regional Shift Toward Sustainable Construction & Design Practices

Words by: Khadeeja Hamid

Sustainable construction has become a highstakes game of innovation in the Middle East—a region known for bold ambitions and groundbreaking architecture. Behind every LEED-certified building lies a tech powerhouse. From realtime energy monitoring to AI-driven design, Middle Eastern cities are racing to create the most advanced and sustainable LEEDcertified landmarks.

This isn’t just a regional competition—it’s a movement exporting Gulf expertise and reshaping how the world views the Middle East.

LEED-certified developments are emerging as icons of contemporary living, attracting both tenants and homeowners

Take Saudi Arabia’s NEOM, a city rewriting the rules of urban living. AI algorithms there predict energy consumption, optimize solar grid outputs, and ensure buildings operate efficiently. Across the UAE, architects and engineers leverage Building Information Modeling (BIM) to integrate LEED standards into designs. By simulating every stage of construction digitally, BIM minimizes waste, reduces costs, and ensures the final structure achieves both aesthetic and sustainability goals.

Lusail City, with its LEED Gold-certified districts, is a testing ground for green

technologies and urban artistry in Qatar. Energy modelling software pioneered in Lusail is now being adapted for projects as far away as Singapore and South Africa. These innovations prove Middle Eastern cities no longer follow global trends—they’re now championing the shift towards green building.

Smart Systems: The Unsung Heroes of Green Design

The Middle East’s green construction boom is centred around transforming how people live, work, and interact with urban spaces. LEED-certified structures prioritize environmental impact and the human experience, blending

advanced technologies with thoughtful design to elevate sustainability into an art form.

Smart grids connect buildings to renewable energy sources, ensuring a steady flow of sustainable power even in extreme climates. IoT sensors track real-time water use, energy consumption, and air quality, creating dynamic environments that adapt to occupants’ needs.

The LEED Platinum-certified Masdar City headquarters in Abu Dhabi demonstrates the fusion of cutting-edge technology and cultural influences in its design. Using

predictive analytics, it optimizes energy consumption and reduces cooling loads by 40%, proving that sustainability and design can work together.

The Art of Green Building: Transforming Urban Culture Architects view the LEED framework not as a constraint but as an opportunity. LEED-certified projects are reshaping not just construction practices but also urban culture. They offer healthier indoor environments, lower energy bills, and access to thoughtfully designed spaces. In Dubai’s Sustainable City, residents enjoy solar-powered homes, shaded walkways, and car-free zones that prioritize well-being.

Facades that maximize natural light, urban layouts encouraging walkability, and interiors designed for energy efficiency highlight how sustainable construction elevates design rather than limiting it. These elements don’t just make the city sustainable—they make it deeply livable!

This focus on human-centred design drives demand for green buildings, creating a ripple effect across the construction ecosystem. LEED-certified developments are becoming symbols of modern living, appealing to tenants and homeowners alike. As urban populations experience benefits like improved air quality and smarter layouts, LEED has evolved into a framework that supports environmental goals and enhances how people interact with their surroundings.

Exporting Green Expertise from the Gulf to the Globe

Dubai, Riyadh, and Doha are leading a regional competition in sustainable architecture, each setting new benchmarks in eco-friendly design. Dubai’s Sustainable City is a global icon of green living, with solarpowered homes and water recycling systems. Riyadh’s King Salman Park, the world’s largest urban park project, transforms over 13 square kilometres of desert into a LEED Platinumcertified oasis. Meanwhile, Qatar’s Lusail City integrates smart technologies, like district cooling systems and energy modelling, into its rapidly growing skyline.

This rivalry has turned the Middle East into a global stage for innovation, inspiring cities worldwide to rethink how they build. Gulf-origin technologies, such as Dubai’s district cooling systems—cutting energy use by up to 50%—are shaping projects like India’s GIFT City and Egypt’s New Administrative Capital. Similarly, Qatar’s energy modelling software is powering Singapore’s Tengah Forest Town and Nairobi’s Two Rivers Development, designed around energy-efficient urban spaces.

Developers like the UAE’s Majid Al Futtaim have brought LEED-certified designs to Egypt, building malls that cut energy use by 30%. Saudi engineers trained in NEOM’s innovative systems are consulting on renewable energy projects in Morocco and Egypt, bringing Gulf expertise to some of Africa’s most ambitious sustainability initiatives. These exports of Gulf expertise reflect a global ripple effect, with the Middle East firmly positioned as a leader in sustainable construction.

Sustainability as Innovation: Bold, Beautiful, and Impactful

By combining advanced technology, cultural influences, and innovative design, the region is proving that sustainability is not only functional and compliant, it is transformative. LEED-certified projects drive a powerful shift toward greener, smarter, and more connected regional cities.

Middle Eastern developments are setting new standards in sustainable construction, proving that rapid growth and environmental responsibility coexist. Going green isn’t just good for the planet—it’s suitable for people, communities, and businesses!

LEED-certified projects are transforming both construction methods and the fabric of urban living

Stadiums Meet Skyline

Saudi Arabia is set to make history as the first single nation to host the FIFA World Cup 2034 in its expanded 48-team format, accelerating the construction industry in full swing!

Words by: Aya Zhang

Saudi Arabia is positioning itself to make a historic impact on the global sports scene with its bid to host the 2034 FIFA World Cup. The tournament will feature 15 cutting-edge, sustainable stadiums spread across key cities, including Riyadh, Jeddah, Al Khobar, Abha, and the futuristic city of NEOM, alongside 10 other host locations throughout the nation. Sustainability is at the heart of this ambitious project, with eco-friendly technologies and designs leading the way in stadium construction. The country’s extensive infrastructure plan also includes 134 training sites, ensuring top-tier facilities for participating teams and delivering a seamless tournament experience.

This massive undertaking will inject unparalleled momentum into Saudi Arabia’s construction sector, driving innovation and job creation. It will also cement the nation as a hub for state-of-the-art architectural and engineering excellence.

With the aim of bringing this vision to life, 11 new stadiums are set to be constructed for the 2034 World Cup, with three already under construction. Additionally, Saudi Arabia’s two largest existing stadiums will undergo significant renovations, and two more stadiums will be temporarily expanded to meet the tournament’s requirements. Here is a list of the planned stadiums:

RIYADH

The stadium is poised to become Saudi Arabia’s largest-

capacity venue and the central hub for the national football team. Scheduled for completion in 2029, it will set a new benchmark for sports infrastructure in the Kingdom.

The stadium opened in 1987 and is one of the largest stadiums in Saudi Arabia. It has been used for significant events and will undergo extensive renovations to increase its seating capacity for hosting key events like the 2027 AFC Asian Cup and potentially the FIFA World Cup

King Salman International Stadium Capacity: 92,000+

King Fahad Sports City Stadium Capacity: 70,000+

Prince Mohammed Bin Salman Stadium Capacity: 45,000+

The stadium is situated on the edge of Qiddiya City’s Tuwaiq Mountains. Perched atop a cliff, its main structure offers breathtaking views of the surrounding landscape. This venue is set to make history as the world’s first fully integrated stadium, featuring a retractable roof, pitch, and an expansive LED wall all in one cohesive design.

New Murabba Stadium

Capacity: 45,000+

Scheduled for completion by the end of 2032, the stadium will showcase state-of-the-art sports technology, offering fans an immersive and tailored experience. The project is being developed by New Murabba, a subsidiary of the Public Investment Fund (PIF).

ROSHN Stadium

Capacity: 45,000+

The Roshn Stadium is currently in the conceptual stage. Roshn, the Saudi Arabian gigaproject developer, has called for firms to prequalify for a contract to construct a new

stadium, which will be located next to the National Guard facilities in the southwest of Riyadh.

South Riyadh Stadium

Capacity: 45,000+

The South Riyadh Stadium, set for completion by 2032, embodies the principles of Salmani architecture, seamlessly combining contemporary design with the region’s rich architectural heritage.

Capacity: 48,000+

The stadium, currently under construction and slated for completion in 2027, is being built using locally sourced materials and incorporates energy-efficient systems, including a vast array of solar panels on its roof.

Prince Faisal Bin Fahad Sports City Stadium

King Saud University Stadium Capacity: 46,000+

The stadium, with a seating capacity of around 27,000, is set to host the AFC Asian Cup in 2027. For the 2034 FIFA World Cup, it will undergo a temporary expansion by Populous to accommodate 46,000 spectators. The upgrade will include a new elliptical, lightweight spoke-wheel roof and improved amenities, ensuring it meets FIFA’s high standards.

JEDDAH

King Abdullah Sports City Stadium Capacity: 58,000+

The King Abdullah Sports City Stadium, completed in 2014 with the expertise of Arup consultancy, is Saudi Arabia’s second-largest stadium. It is set to host the AFC Asian Cup in 2027. Planned renovations in 2032 will modernize the stadium to meet all FIFA requirements, integrate cuttingedge technology and standards, while preserving its original architectural design.

Qiddiya Coast Stadium Capacity: 46,000+

Expected to be completed by 2032, the stadium features a design that celebrates the connection between people, water, energy, and matter.

Jeddah Central Development Stadium Capacity: 45,000+

The entire Jeddah Central Project is to be built in three phases (the first by 2027, the second by 2030 and the third after 2030), the stadium is envisaged in the second phase, so it is expected to be operational by 2030

King Abdullah Economic City Stadium

Capacity: 45,000+

This new stadium will cater to the dynamic King Abdullah Economic City, located along the Red Sea coast. Its flexible design and organic aesthetic draw inspiration from the natural growth patterns of local coral reefs.

AL KHOBAR

Aramco Stadium

Capacity: 46,000+

The stadium will host both the 2034 FIFA World Cup and the 2027 AFC Asian Cup. Additionally, the Aramco Stadium in Al Khobar is undergoing renovations to increase its capacity and upgrade its facilities.

King Khalid University Stadium Capacity: 45,000+

The King Khalid University Stadium is currently operational, with an average attendance of around 22,000 for events over the past two years. In anticipation of the 2034 FIFA World Cup, the stadium will undergo a temporary expansion to accommodate over 45,000 spectators.

NEOM

Neom Stadium

Capacity: 48,000+

NEOM Stadium is set to become one of the world’s most distinctive and iconic venues, featuring a pitch positioned more than 350 meters above the ground to offer breathtaking views. Its innovative roof will be integrated into the city itself, further enhancing its unique design.

ABHA

Retail Evolution: Innovation & Sustainability

Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, shares his journey in the luxury retail industry, the evolution of consumer behavior in the GCC, and how innovation and sustainability are shaping the future of retail through iconic brands like Poltrona Frau.

What initially attracted you to a career in retail and lifestyle, and how did you get started in the industry? I’ve always had a passion for luxury, and after completing my MBA at ESCP in France, my coach encouraged me to pursue what truly excited me—customer experience and the luxury sector—rather than following the conventional path into consultancy. I followed that advice and soon landed a role with Bulgari at Al-Tayer, and the rest, as they say, is history.

Tell us more about Poltrona Frau and the Imagine Collection.

Poltrona Frau is a leading Italian brand known for its luxurious craftsmanship and timeless design. The Imagine Collection, showcased at Downtown Design 2024, represents the brand’s vision for the future of modern living, combining traditional artistry with innovative design. It features a range of striking pieces from celebrated designers, including Faye Toogood’s Squash Collection, Jean-Marie Massaud’s Archibald Bed and

Archibald Task Managerial Office Chair, and Draga & Aurel’s Parka Sofa.

In addition, the collaboration with Ceccotti Collezioni, which featured the refined DUO Collection of tables and chairs by Roberto Lazzeroni, further highlighted the shared commitment to Italian craftsmanship and timeless luxury at Downtown Design 2024.

How do you approach innovation while maintaining the identity and values of long-established brands in the Majid Al Futtaim portfolio? Innovation and brand identity are not mutually exclusive, in fact, they complement each other. While we are committed to preserving the core values and identity of each brand, we also embrace innovation across all aspects of the business— not just in the products themselves. Our approach is to continuously evolve and enhance the customer experience, ensuring it aligns with the brand’s essence.

Can you elaborate on the role of advanced analytics in shaping Majid Al Futtaim’s business strategies?

At Majid Al Futtaim, advanced analytics play a vital role in shaping our business strategies and enhancing the customer experience. By leveraging AI and machine learning, we optimize product forecasting, ensuring we meet customer demand while reducing inventory and increasing revenue. Our data-driven insights allow us to personalize product recommendations, content, and marketing, creating a more tailored and relevant shopping experience. We also use analytics to stay ahead of evolving customer expectations, helping us design immersive, innovative retail experiences. Additionally, we focus on segmenting and understanding different customer groups, allowing us to deliver more

The collection showcases Poltrona Frau’s sustainability with Pelle Frau® Impact Less leather, redefining furniture as both functional and inspiring.

personalized and targeted strategies that resonate with diverse consumer needs. Through these efforts, we continue to refine our offerings and strengthen our connections with customers across all touchpoints.

What trends in consumer behavior have you observed in the GCC, and how are you adapting your retail strategies to meet these changes?

We’ve observed several key trends in the GCC market, including the rise of omnichannel journeys, a growing interest in sustainability and brands that support a cause, a demand for hyper-personalization, and an increasing focus on innovative products. In response, we are leveraging advanced analytics and working closely with sustainable brands to align with these values. Additionally, we’ve implemented customer value management systems to provide more personalized messaging and are embracing technologies that enhance the overall customer experience and serve a clear purpose in improving engagement.

How does Majid Al Futtaim - Lifestyle plan to leverage digital transformation to reach new customer segments? By embracing an omnichannel approach, we can reach a wider audience through social media, our e-commerce

platform, or other digital touchpoints. We also harness advanced analytics to identify and retarget similar customer segments across our brands, gaining valuable insights into customer behavior and preferences. This allows us to better understand their interests, helping us introduce them to additional brands and products.

How do you ensure consistent brand experiences across both online and offline retail channels?

Maintaining a coherent brand presence, both visually and in tone, across all touchpoints and communications. Our Marketing and Digital teams work closely together to ensure a seamless, cohesive experience for customers.

How important is sustainability to Majid Al FuttaimLifestyle, and what initiatives are you taking in that regard?

Sustainability is a core value at Majid Al Futtaim Lifestyle, and it guides both our business strategies and operations. A recent consumer study showed that over 50% of UAE shoppers are willing to pay more for sustainable products, which reflects a growing demand for eco-conscious choices. In response, we are committed to aligning with these values by integrating sustainable practices across all aspects of our business. We prioritize energy-efficient designs, eco-friendly materials, and water-saving solutions in our new store openings, earning multiple sustainability awards. Additionally, we have implemented waste reduction initiatives, recycling programs, and eliminated single-use plastics across our operations. Our long-term goal is to achieve a Net Positive business model by 2040, producing more energy and water than we consume.

With multiple high-profile brands under your management, how do you foster collaboration and innovation among your teams?

Building trust is integral to any relationship, this is achieved through transparency and open communication. By consistently delivering on our commitments and obligations, we establish credibility and trust with our partners. This creates an environment for open collaboration and innovation. Ultimately, the goal is for everyone to work together towards a common objective: creating an outstanding customer experience.

What are the biggest challenges in expanding Majid Al Futtaim’s retail presence into new markets, and how are you addressing them?

One of the biggest challenges is understanding the local customer and market nuances to develop the most effective market strategy and offer the right brands and products. We work closely with local teams who have strong market knowledge, ensuring we can tailor our approach to each specific region.

Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle

Marvels of Modern Cities

Embracing smart materials and adaptive designs for skyscrapers

As urban populations surge and cities grow vertically, the skyline of modern cities has become a testament to human ingenuity and ambition. Skyscrapers, once marvels of engineering, are now evolving into adaptive ecosystems designed to harmonise with their environment. Central to this evolution is integrating smart materials and adaptive designs that address the growing demands of sustainability, efficiency, and resilience.

Smart materials are revolutionising the construction industry by offering dynamic properties that adapt to environmental changes. These materials respond to temperature, light, or pressure stimuli, enabling buildings to adjust to varying conditions with minimal energy consumption.

For instance, one of the most promising smart materials is thermochromic and photochromic glass, which alters its transparency based on temperature or light intensity. This reduces the reliance on artificial lighting and air conditioning by regulating the amount of heat and light entering the building.

Another noteworthy material used in smart construction is

Originally written by Dr. Rana El-Dabaa, Assistant Professor of Architecture at Heriot-Watt University Dubai.

Edited by: Vibha Mehta

Dr. Rana El-Dabaa, Assistant Professor of Architecture at HeriotWatt University Dubai

shape-memory alloys, which return to their original form when exposed to heat and are increasingly used in seismic applications. These materials enable skyscrapers to withstand and recover from earthquakes, ensuring structural integrity and occupant safety.

Moreover, cracking in traditional concrete can lead to costly repairs and structural vulnerabilities. Self-healing concrete, infused with bacteria that produce limestone when exposed to water, offers a sustainable solution by automatically sealing cracks and extending the lifespan of buildings.

While smart materials enhance the functionality of skyscrapers, adaptive design strategies redefine their interaction with the environment. Adaptive design incorporates flexibility and responsiveness into the architectural blueprint, ensuring that buildings remain functional and efficient despite changing circumstances.

For instance, kinetic facades are an emerging trend in adaptive design, featuring dynamic exteriors that adjust to environmental conditions. These facades can open, close, or change orientation to optimise natural light, ventilation, and energy use.

For instance, the Al Bahr Towers in Abu Dhabi employ a responsive facade system inspired by traditional Mashrabiya screens, reducing solar heat gain while maintaining aesthetics. Furthermore, designing skyscrapers with streamlined, aerodynamic shapes minimises wind resistance and vortex shedding, which can cause structural vibrations.

While the benefits are undeniable, the widespread adoption

of smart materials and adaptive designs faces challenges, including high upfront costs, technological complexity, and a limited skilled workforce. Collaboration between governments, architects, engineers, and material scientists is essential to overcome these hurdles. Policies that incentivise green construction, alongside investments in research and education, will drive the industry forward.

As this field evolves, architects must continuously adapt to remain relevant and effective. Upskilling has become essential, as professionals are now expected to master both traditional design methods and cutting-edge technologies, bridging the gap between age-old craftsmanship and futuristic innovation.

One critical area of focus is the integration of smart technologies. These tools enable the creation of buildings that are sustainable and intelligently capable of adapting and responding to their surroundings in real-time. Architects are pivotal in designing spaces that leverage such technologies to enhance functionality and efficiency.

Moreover, the emphasis on sustainability has heightened the demand for expertise in green architecture. Architects are now required to adopt passive design principles, incorporate renewable energy solutions, and use eco-friendly materials, all while ensuring aesthetic and functional integrity. This requires a deep understanding of new materials, energy modelling, and sustainable construction practices.

Incorporating these innovations into the design process requires more than technical skills—it also demands a mindset that embraces change and a willingness to experiment not only in research labs but also with utilising emerging tools such as Building Information Modeling (BIM), augmented reality, 4D printing, image analysis and generative design software.

These technologies enhance precision and allow architects to predict the performance of their designs under various conditions, ensuring optimal outcomes. The ability to adapt to such advancements is not optional; it is a necessity. By upskilling, architects ensure they can lead the way in creating structures that meet the demands of a dynamic world, balancing tradition with technology and beauty with practicality. This continuous learning enables them to push the boundaries of innovation while addressing critical global challenges, from climate change to urbanisation.

Behind Dubai’s Real Estate Triumph

Why is Dubai placing transparency and investor protection at the heart of its real estate strategy?

How did a city like Dubai make its name as a prime destination for property investors from around the globe? It was no accident, that’s for sure. With combined residential and commercial sales reaching USD 37.8 billion in Q3 2024, Dubai’s real estate market is succeeding in attracting global interest, in large part thanks to our government’s long-standing commitment to establishing an investor-friendly environment.

This environment takes many forms. For example, I’m proud to say that DAMAC Properties signed an agreement with the Dubai Land Department (DLD) in August of this year, granting us the authority to use DLD’s registration systems to manage our real estate transactions. We will use these systems to provide highly efficient, world-class services to customers, reducing transaction times and simplifying associated processes. This is just one example of how our Emirate is protecting investor rights and expediting procedures in accordance with transparent governance standards.

Transparency has also emerged as a core component of the Real Estate Strategy 2033, which was announced last month by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and the UAE’s Deputy Prime Minister and Minister of Defence. In support of the broader goals set out in the Dubai Economic Agenda D33, this ambitious plan aims to achieve a 70% increase in property transactions and a twentyfold uptick in the total value of Dubai’s real estate portfolios over the next decade through a range of programmes designed to centralise data, integrate artificial intelligence (AI) and improve transparency.

The question is, why have our leaders chosen to place transparency and investor protection at the heart of Dubai’s long-term real estate roadmap? Here are my thoughts…

Attracting Global Investment

As Dubai’s property landscape transitions into its next phase of growth, transparency will prove more critical than ever in helping investors make informed decisions and achieve better outcomes. Unsurprisingly, markets with the highest levels of

Amira Sajwani, Managing Director of Sales & Development at DAMAC

Properties

Originally written by Amira Sajwani. Edited by Aya Zhang.

transparency tend to be most successful at attracting foreign direct investment (FDI).

Fortunately, the UAE has made immense progress in this respect, with Dubai maintaining its position as the most transparent property market in the Middle East and North Africa (MENA) region, according to JLL’s 2024 Global Real Estate Transparency Index (GRETI). Our Emirate’s position among the top five improvers in this year’s league table highlights the effectiveness of government initiatives in increasing data transparency and accelerating digitalisation efforts, signalling the strong prospects on offer for those who decide to invest in our dynamic city.

Enhancing Market Trust

Anyone with a background in real estate will tell you that a robust regulatory environment plays an essential role in earning the trust and confidence of buyers and investors. Acutely aware of this fact, Dubai’s leaders established the DLD and Real Estate Regulatory Agency (RERA) to enforce all rules and regulations related to property transactions in our Emirate. By ensuring developers follow strict guidelines, these entities guarantee that investors’ funds are safe and that projects reach completion, creating stable conditions for valuable foreign investment inflows.

The DLD’s comprehensive and reliable property registration system demonstrates transparency in action, instilling further investor confidence by ensuring accurate information on property ownership, legal status and transaction history. Streamlined and digitalised bureaucratic procedures now facilitate straightforward online transactions, reducing paperwork and saving time for stakeholders across the full spectrum of our industry.

Most importantly, in my opinion, transparent markets empower investors and stakeholders to make informed decisions. This plays a pivotal role in attracting FDI, ensuring compliance with international standards and maintaining trust in the market – both of which are key ingredients for future growth.

Supporting Sustainable Development

Besides increasing market trust and attracting investment, greater transparency feeds into sustainable development –and vice versa.

As pressures grow on the real estate industry to help meet the challenge of decarbonisation, transparency is needed

around the regulations, standards and metrics that enable developers to deliver low-carbon, resilient projects and communities. On the flip side, for cities like Dubai to ascend even further in the global transparency league tables, our sector must continue to take tangible action around sustainability.

Businesses and investors with strong environmental, social and governance (ESG) commitments are increasingly seeking rigorous sustainability standards in the buildings they own and occupy. With these factors at play, I’m sure that new sustainability initiatives and regulations will form a key part of the Real Estate Strategy 2033 as it is rolled out, while at the same time helping Dubai keep its pledge of achieving net-zero emissions by 2050.

Prioritising transparency and protection offers Dubai’s real estate sector numerous benefits, chief among which are increased levels of investment, consumer trust and sustainable development. Since the UAE and Dubai are committed to drawing further FDI, our markets need to align with the global shift towards clarity, fairness and openness. Enhanced transparency appeals to institutional investors as well as those individuals who focus on data availability and market confidence in their property-buying decisions.

By pursuing technology, regulatory and sustainability reforms that drive greater openness and security, our Emirate will only enhance its already strong reputation as an investor-friendly property hub. As such, transparency and investor protection are not only important from an ethical standpoint. They will also serve to maintain and strengthen the economic competitiveness of Dubai’s real estate on the global stage over the next decade and beyond.

BEHIND DUBAI’S REAL ESTATE TRIUMPH

DAMAC Bay By Cavalli

Innovations in Property Design and Amenities

A feature that looks at the latest trends in property design and amenities that enhance guest experiences and differentiate short-term rentals in a competitive market

In the short-term rental market, competition is fierce, and simply offering a place to stay doesn’t cut it anymore. To attract and retain guests, property owners and hosts are making thoughtful design and amenity choices that elevate guest experiences. It’s about creating an inviting environment that balances style with functionality, promotes relaxation, and is thoughtfully equipped with amenities.

Design Aesthetics

One of the standout design trends in today’s rentals is Scandinavian-inspired interiors. With clean lines, neutral tones, and an emphasis on simplicity, Scandinavian design delivers on its promise to make modern living more enjoyable. Known for its peaceful aesthetic and functionality, it’s a natural choice when it comes to designing a rental property. Firstly, this design style looks great in photos, making places very Instagrammable (Essential

in today’s market!). Secondly, it creates a calming atmosphere that makes it the ideal space for guests to unwind with family and stay focused when working remotely.

Cultural Charm

Incorporating local charm into the design is an effective way to create a memorable space and make your rental property stand out. With a Scandinavian design base, the neutral palette allows owners to incorporate cultural elements, seamlessly adding character without overwhelming guests. From locally sourced artwork to color palettes inspired by the area’s natural surroundings, subtle touches offer guests a unique connection to the place they’re visiting. Amenities like curated guides to nearby attractions and local delicacies to greet them on arrival transform a rental stay into an authentic experience. Property owners can create a more profound, memorable experience for their guests by offering a gateway to local culture.

Durability

Durability is an essential yet often overlooked aspect of short-term rental design. Highquality, robust furniture is a wise investment, especially in high-traffic areas. Choosing materials and colours that withstand frequent use without compromising style or comfort is key. For instance, a dark-toned couch is far better than a white couch for a rental property. This approach ensures the design elements’ longevity and keeps the space

Originally written by Anna Skigin. Edited by Vibha Mehta.

Anna Skigin, CEO of Frank Porter

looking fresh and inviting for future guests. Furniture and amenities must be more than just available and in top condition, as guests expect perfection. These conscious inclusions can make all the difference in reviews and, therefore, have a powerful impact on a listing listing.

Choice of Amenities

Specific amenities have quickly become nonnegotiables for travellers. High-speed WiFi is a must for remote workers, while streaming services such as Netflix offer the home-away-from-home comfort that many guests now expect. Including these essentials in rental listings is a simple yet effective way to boost guest satisfaction and appeal to a wider range of renters. Eco-friendly cleaning products, bath products, energy-efficient appliances, and locally sourced materials appeal to a growing market of conscious travellers who are looking for travel experiences that align with their values.

Functionality

As more people choose to work from remote locations, multifunctional spaces have become essential. Rentals that feature ergonomic workspaces, hidden storage, and foldable furniture cater to guests who blend work with travel and groups travelling together. Clever storage solutions, quality lighting, and spaceefficient furniture make even the smallest rentals feel open and inviting, adding the practicality needed for longer stays.

Technology

In today’s tech-savvy world, innovative technology transforms the short-term rental market. Guests appreciate the convenience of features such as smart locks, whilst property owners enjoy the savings from energy-efficient amenities such as automated lights and sensors. For Frank Porter clients, amenities like water heater shut-offs and programmable thermostats keep utility costs manageable without compromising guest comfort. These features align seamlessly with travellers’ growing awareness of environmental impact and preference for sustainable options.

Smart entry systems, for example, let guests see who’s at the door prior to opening and give owners insight into property access and timings. Such features blend convenience, efficiency, and peace of mind for owners and guests and act as a point of difference when promoting a property.

Differentiation

As the short-term rental market continues to expand, differentiation is critical. From thoughtful interior design to top-tier amenities and a dash of local culture, every element contributes to an unforgettable experience for guests. By staying current with design trends and continuously elevating their offerings, property owners can attract more bookings and command higher rates. A welldesigned space doesn’t just attract guests; it leaves a lasting impression, ensuring they’ll write a positive review and choose your property again when they return.

Modern Studio Close to Marina Promenade and JBR Walk

Elegant Upscale 2

Bedroom Partial Marina and Harbour Views

Annabelle Morris

As the Senior Marketing & Business Development Executive at Cundall, she shares insights into her pivotal role in crafting the company’s marketing strategies

Tell us about yourself and your role and responsibilities at the company

As a Senior Marketing and Business Development Executive at Cundall, a global multi-disciplinary consultancy, I’m responsible for leading the marketing and business development efforts across the MENA region. I feel lucky to work alongside many incredibly talented engineers across our MENA offices in Dubai, Doha, Riyadh, and Bengaluru - as well as globally.

From leading the regional PR and organising engaging client events to crafting winning award submissions and unique campaigns such as Cundall Conversations, there is never a dull day! Connecting with such a diverse group of engineers and experts across the business and being able to showcase the positive impact of their work is incredibly rewarding.

I’m also proud to be an advocate for Cundall’s Zero Carbon Design 2030 commitment. This has involved

driving many of our internal and external initiatives to share the tools and projects our people are delivering to create a more sustainable planet.

What do you believe are the biggest challenges currently facing marketing, and how do you plan to address them?

In today’s fast-paced digital world where we’re constantly inundated with information and attention spans are shorter than ever, the need for a welldefined content strategy and authentic storytelling has never been greater. The challenge lies in cutting through the noise to create meaningful, engaging content that resonates with your audience and has compelling narratives.

Another significant shift is the rapid rise of AI, which is transforming many fields, including marketing. While this brings challenges, I see it as an exciting opportunity to enhance efficiency and reimagine the way we work. AI cannot replace human creativity, but it can complement it, opening up new avenues for innovation and enabling us to focus on what we do best - connecting with people. I’m keen to embrace these advancements to drive smarter, more impactful ways of working.

Looking ahead, what are your goals and aspirations for the future of the company’s marketing?

It’s been amazing to witness the MENA team’s growth over the past few years, both in terms of our people and the scale of projects. Looking ahead, my primary goal is to continue elevating Cundall’s profile as one of the region’s go-to lead design consultants with a particular focus on our key sectors.

We will continue to celebrate the technical excellence of our people and projects. Stay tuned for some exciting project announcements coming in 2025, which will showcase the innovation and impact Cundall brings to the industry.

Another key aspiration is to integrate sustainability more deeply into our marketing practices. This includes initiatives such as tracking the carbon footprint of our events and ensuring they are as close to net zero carbon as possible - this is already happening in some of our offices.