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In addition to our print edition, we’re bringing you all sorts of industry news on our web mediums. We’re looking forward to interacting with our readers on all of our social media and web platforms. See you on the web!
addition to our we’re bringing you all sorts of industry news on our web mediums. We’re looking forward to interacting with our readers on all of our social media and web platforms. See you on the web!
EDITOR’S NOTE
The Craving forAuthenticity
There are two philosophical schools of thought with which I have personally been conflicted. The first suggests that we should act in ways that feel true to ourselves, unfiltered, genuine, and real. The second advocates performing as the version of ourselves we aspire to become, with the belief that by acting in alignment with this vision, we will eventually embody it.
Both notions make sense to me. The version of myself now is closer to
the vision I had for myself five years ago, as I consciously adopted the characteristics I once admired. Yet, I’ve also acquired many of the things I wished for by simply being myself. So, which approach works?
Neither approach seems entirely right or wrong; it depends on the context or situation. In terms of self-growth and developing habits, we should always aim for improvement. For instance, if public speaking was once a challenge, it’s important to work on mastering it, as it brings enormous benefits.
Simultaneously, the world is craving authenticity more than ever. People can easily sense when someone isn’t being true to themselves. There’s something uniquely powerful about doing something that reflects our true selves, something that comes from the heart, it always feels different, more genuine.
Friedrich Nietzsche has once said: "The man who will not belong to the general mass, has only to stop ‘taking himself easily’; to follow his conscience, which cries out to him, ‘Be thyself! all that thou doest and thinkest and desirest, is not-thyself!’"
Ultimately, the true power lies in embracing our authenticity and working towards betterment, for it is only when we are fully aligned with who we are and who we strive to become that we find the key to our greatest potential. May the year ahead be a year where we utilise this power. Happy 2025!
Aya Zhang Editor aya@bncpublishing.net
Xiaoyue (Aya) Zhang xiaoyuezhangg
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DUBAI CIVIL AVIATION AUTHORITY SIGNS MOU WITH KEETA DRONES
As part of its efforts to enhance Dubai’s status as a global hub for civil aviation and to develop drone delivery operations, Dubai Civil Aviation Authority (DCAA) has signed a Memorandum of Understanding (MoU) with Keeta Drones. This MoU focuses on the collaboration in drone-based delivery, with a particular focus on achieving the highest levels of safety and security in Dubai’s skies, in alignment with local laws, regulations and international standards.
The MoU was signed by H.E. Mohammed Abdullah Lengawi, Director General of DCAA, and Dr. Yinian Mao, Chairman of Keeta Drones. The collaboration encompasses evaluating and approving drone operation zones, focusing on three core areas: assessing infrastructure requirements for designated drone zones, reviewing airspace requirements for these zones, and evaluating safety and security needs
for effective and safe drone delivery operations across Dubai.
Commenting on the MoU, H.E. Mohammed Abdullah Lengawi said: “This collaboration highlights the DCAA’s dedication to implementing Dubai’s leadership vision by enabling drone-based delivery and offering innovative infrastructure that allows companies to test their solutions within a safe and model environment. We are extremely focused on creating an attractive environment for such emerging technologies in aviation while ensuring adequacy of our regulatory frameworks that enhance safety and security while streamlining operational processes in coordination with various government entities.”
He further emphasised that: “The Authority strives to enhance the standards of airspace security and safety for the Emirate of Dubai while fostering an attractive and stimulating investment environment that, in turn, attracts foreign investments. Our mission is to make a difference and leave a significant mark on the future of the aviation industry.”
Dr. Yinian Mao, Chairman of Keeta Drones, reiterated: “This partnership with DCAA marks a long-term collaboration between both parties. With DCAA’s support, Keeta Drones will be able to expedite the expansion of its operations by establishing routes across Dubai, offering more services, and exploring diverse new initiatives. Throughout this process, Keeta Drones will adhere to the required safety standards and work jointly with the DCAA to transform Dubai into one of the most advanced cities for smart transportation.”
MADHAV KURUP APPOINTED AS GLOBAL COO FOR HELLMANN WORLDWIDE LOGISTICS
Madhav Kurup was recently appointed to the Management Board of Hellmann as Chief Operating Offer (COO) Airfreight, Seafreight, and Contract Logistics. In this role he will be responsible for the global strategic development of these products and further expand present and future product and vertical joint ventures. This is the first time in the company’s 150 years history that a non-German member has joined the Global Management Board, and the first time a Hellmann Board member will be based outside Germany reflecting the company’s commitment to global expansion and diversification.
“Our strong performance in recent years demonstrates that Hellmann is built on a solid foundation. Now it is time to fully unlock this potential and further expand the company’s global footprint across all product areas – not only in its home market of Europe but globally.” says Dr. Thomas C. Lieb, Chairman of Hellmann Supervisory Board.
Madhav Kurup has exceptional product and strategic expertise, with a strong track record in driving growth projects. Madhav has transformed Hellmann from the traditional freight forwarding organisation to a fully integrated service provider by achieving market leadership in automotive, healthcare, and expanding into e-commerce. The company has grown from 100 employees in 2008 to more than 2000 employees with 20 operating entities in 14 countries within the IMEA region.
Madhav Kurup has been with Hellmann for 16 years as Regional CEO initially for the Middle East, and then expanding geography to Indian Sub-Continent and later to the African continent. He has been a member of the International Executive Board since 2018.
Born and raised in Kerala, the southern state of India, Madhav Kurup studied in local schools to then complete a master’s degree in finance. His previous business experience includes Maersk Line agency, Schlumberger IPM, and RHS Group prior to joining Hellmann in 2008.
Commenting on his recent appointment Madhav Kurup said: “Hellmann’s growth is driven by strategic investments in people, infrastructure, and systems with a great culture. I look forward to continuing our commitment to creating value for our customers and being a part of the exciting journey ahead for Hellmann.”
FORD MIDDLE EAST OPENS NEW PARTS DISTRIBUTION CENTER
IN DUBAI
Ford has officially inaugurated its new state-of-the-art Parts Distribution Center (PDC) in Dubai South. The 41,792-square-meter facility, developed in collaboration with DB Schenker, a global leader in logistics, comes in record time less than a year after its January 2024 groundbreaking, underscoring Ford’s commitment to better serving customers across the Middle East.
By consolidating operations into a single state-of-the-art facility, Ford is streamlining processes, significantly improving operational efficiency, while simultaneously enhancing service efficiency and accuracy. The PDC, which achieves an increase in capacity, will serve countries from the UAE to Saudi Arabia, all the way to Angola, and Ghana. Reinforcing Ford’s dedication to placing customers at the heart of its operations, the new PDC will also improve parts availability, optimise inventory management, and expedite delivery times.
“With these improvements, we’re confident that the enhanced service levels and reduced wait times will elevate Ford’s customer satisfaction and build trust in our brands and distributors,” said Kay Hart, President of Ford International Markets Group.
Ako Djaf, VP of Contract Logistics and Supply Chain Management of DB Schenker, Middle East and Africa, commented: “At DB
Schenker, we take great pride in supporting Ford’s ambitious vision for operational excellence in the Middle East. The new Parts Distribution Center stands as a testament to the power of collaboration and innovation, designed to streamline supply chain processes, enhance customer satisfaction, and contribute to sustainability goals. By leveraging our global expertise and advanced logistics solutions, we are excited to play a pivotal role in Ford’s journey to deliver exceptional service to its customers across the region.”
The new facility equipped with 20 container docks – 10 for inbound and 10 for outbound operations – is capable of storing approximately 100,000 different parts, and features state-of-the-art technology, including drones for site safety through aerial monitoring and inventory management. Utilising an SAP S/4HANA warehouse management system, the PDC
can perform paperless picking through barcode scanning improving accuracy, control, and planning, leading to better stock availability and reduced error margins.
The facility is also designed with a 1.3-meter raised floor to mitigate flooding risks as well as an industry leading fire suppression system ensuring operational safety and minimal risk of operation interruption.
As part of Ford’s regional sustainability goals, the new PDC prioritises environmentally responsible practices. A 400 kW solar panel system, to be installed in the second half of 2025 and supported by the roof structure, is expected to reduce energy costs by 35% and decrease the carbon footprint by 290 tons. Additionally, the facility partners with eco-friendly suppliers and scrappers to ensure that all disposals are recycled or treated in accordance with regulations.
EMIRATES TRANSPORT PARTNERS WITH MOTOBOY TO ADVANCE GREEN LOGISTICS
Emirates Transport (ET), the UAE’s premier transport and logistics provider, has entered into a landmark lease agreement with Motoboy Delivery Services to introduce zero-emission, 100% electric delivery bikes into Motoboy’s third-party logistics fleet. This initiative is a testament to both organisations’ commitment to supporting the UAE’s Green Agenda 2030 and redefining logistics standards in the region.
The four-year lease agreement reflects the UAE’s ongoing efforts to prioritise sustainability and energy efficiency. Emirates Transport, a pioneer in green initiatives, has consistently championed alternative energy solutions and fleet optimisation strategies to reduce carbon emissions and environmental impact.
The partnership will initially
deploy 40 electric bikes, underscoring a shared mission to minimise ecological footprints while enhancing operational efficiency. This step represents a forward-thinking approach to logistics, combining environmental responsibility with cutting-edge innovation.
“This strategic collaboration with Motoboy represents a significant step in our journey toward fostering innovation and sustainability in the transport and logistics sector,” said Dominic Hagerty, Chief Transport and Leasing Officer at Emirates Transport. “By introducing electric bikes into our operations, we aim to enhance last-mile delivery efficiency while actively contributing to the UAE’s ambitious sustainability vision. This partnership aligns with our shared responsibility to reduce environmental impact and deliver smarter, cleaner mobility solutions that resonate
with the evolving needs of businesses and communities across the nation.”
Motoboy, renowned for its customer-centric approach and advanced delivery solutions, will leverage Emirates Transport’s extensive expertise and sophisticated vehicle management systems. The incorporation of energyefficient delivery bikes not only strengthens Motoboy’s operational reliability but also aligns with the UAE’s Green Economy Strategy by fostering sustainable logistics practices.
“This partnership with Emirates Transport marks a significant step in our commitment to sustainable innovation,” said Mr. Farid Fawaz Dallal, CEO of Motoboy. “By integrating electric bikes into our operations, we are enhancing delivery efficiency while actively supporting the UAE’s sustainability goals. Together, we are shaping a greener, more resilient logistics network that aligns with the nation’s vision for a sustainable future.”
As the UAE continues to lead global sustainability efforts, this partnership serves as a benchmark for collaborative innovation, paving the way for energy-efficient and ecofriendly logistics solutions that align with the nation’s environmental and economic goals.
Repairing Future the
The Right to Repair: An EU Directive the Middle East Needs to Know About
The Right to Repair directive, enacted in the EU in July 2023, mandates manufacturers to make repairing their products more straightforward and affordable. This will result in increased transparency regarding costs, easier access to spare parts, and, ultimately, a longer product lifespan.
Currently, this directive covers household appliances like washing machines, vacuum cleaners, smartphones, and other computer equipment.
But if this directive only relates to the EU, why should manufacturers from the Middle East care about it?
Currently, the EU is the Gulf Cooperation Council’s (GCC) fourth biggest export partner – with 7.5% of its exports being sent to the EU. Of this, manufactured goods make up
approximately 7.6% of all exports to the EU, amounting to EUR 5.8 billion.
As a result, it is important for manufacturers from the Middle East that operate within the GCC to be mindful of the impact of the Right to Repair and take the necessary steps to both review and adjust any processes to align with the directive.
To adapt to these new requirements, manufacturers from the GCC will first need to rethink their design and production processes, as well as their supply chain (if using other suppliers from the region). Changes that might initially be needed include retooling production lines to deliver very different products and implementing new operational processes - such as repair centres or creating subscription-based pricing models - to drive new revenue streams.
However, given the technological intensity of manufacturing organisations, what impact will these changes have on the IT systems professionals use?
Rethinking Product Design
80% of a product’s environmental impact is determined at the design stage. The Right to Repair, created to mitigate this impact,
Originally written by Khaled AlShami. Edited by Vibha Mehta.
Khaled AlShami, VP Solution Consulting, Infor
will require manufacturers and suppliers of spare parts (irrespective of where they are based) to collaborate in designing repairable products with a standard selection of parts.
A typical design process involves a wide range of functions and sectors. Product Lifecycle Management (PLM) software, already widely used in electronics organisations, can facilitate this coordination. In response to the demand for sustainable production methods, we are constantly seeing new features in these areas. These can include tools for assessing and facilitating product repair and extending product lifespan by improving maintenance capabilities.
PLM software designed to help manufacturers comply with the Right to Repair requirements must also provide all in the value chain with accurate, real-time information on a product’s repairability from the earliest stages of design.
New Capabilities for Inventory Management
In terms of inventory management, manufacturers of high-tech products and household appliances have a range of technological options, including autonomous solutions, ERP systems, and warehouse management solutions.
However, with increasingly large inventories to manage throughout each product’s lifecycle, the Right to Repair directive will also require Middle
Eastern manufacturers to forecast demand for spare parts and optimise inventory levels.
Maintaining larger inventories questions current production principles (such as Just-in-Time and Lean). Manufacturers must, therefore, strive to balance and sustain sufficient but reasonable spare part inventories so they don’t have too many or too few.
Over the years, inventory management technologies have refined their specific forecasting capabilities, and the Right to Repair will undoubtedly see their deployment in new sectors. The optimal location of these inventories also poses new logistical challenges, potentially requiring the introduction of simulation tools implemented by the wider supply chain.
Customer Data - from CRM to ERP
Another aspect of technology to consider is the CRM. Conventional CRM software is sufficient for manufacturers of household appliances and smartphones to manage relationships with distributors and retailers. However, the Right to Repair complicates customer management by introducing new requirements related to warranty terms and spare parts issues. Support systems will, therefore, need to be prepared to handle several additional features, including returns management, billing, financial reporting, and compliance.
Customers will expect to have
a direct link with product manufacturers so that they can quickly return equipment requiring replacement components. Given the distance involved, though, manufacturers from the Middle East will need to engage with their customers and partners in the EU to agree on the best process for the customer.
This is where ERP solutions can help. With their global approach, they can better support these new challenges than other types of customer management software.
The Choice of Agility
In Europe, manufacturers have historically been inclined to operate their technology systems on-site due to the perceived advantage of customisation and security. However, when a wider supply chain is involved, there is a need to take a global outlook.
This is where cloud-based solutions will prove their worth. They will not only provide those in the EU with instant updates and reduced deployment times but also connect with those in the Middle East who are an integral part of the manufacturing supply chain.
For those manufacturers in the Middle East that recognise the value in supporting the EU’s Right to Repair and take the proactive, necessary steps, it will not only guarantee that a positive export relationship between the Middle East and EU continues, but it will also provide them with a competitive edge.
Logistics of The New Age
Navigating Change: The Evolution of the Logistics Sector in 2024
In 2024, the logistics sector, the foundation of international trade, changed almost completely. New technologies, sustainability objectives, and geopolitical circumstances have changed how it operates. Such transformations have been clearly evident in regions such as the UAE, where logistics advances international trade and economic development. Looking ahead to 2025, we believe that the trend will be more prominent as the mix of challenges and opportunities logistics encounters will shape its path.
Technological Advancements Driving Efficiency and Fostering Connectivity
Technology improvement is the key to effective performance and interaction in all areas of business activities, including logistics and supply chain management.
One of the defining characteristics of 2024 has been the accelerated pace of adopting cutting-edge technologies. AI and ML can no longer be deemed experimental tools as they have proliferated into the logistics ecosystem. Predictive analysis using AI has enabled businesses to plan their supply chains and predict the expected demand. Furthermore, blockchain technology has become more widely endorsed to cater for high-value and sensitive commodities by providing assurance of safe and secure supply chain linkages.
In the UAE, the application of these technologies has been enhanced by the government’s initiatives like the ‘Smart Dubai’ program that focuses on digital transformation across sectors. Delivery solutions are moving toward automation in the last mile as smallscale use of autonomous vehicles, including drones and self-driving trucks, has started. These new additions have enabled faster and more reliable deliveries, thus optimising operational performance, enhancing efficiency and improving customer satisfaction.
Sustainability as a Core Business Imperative
The logistics sector has placed an increasing emphasis on environmental sustainability in 2024. The combination of regulatory
Originally written by Dr. Shereen Nassar. Edited by Vibha Mehta
Dr. Shereen Nassar, Global Director of Logistics Studies and Director of MSc
tightening and consumers’ active climate change concerns has forced companies to act to decrease their carbon emissions. Initiatives include using electric and hybrid vehicle fleets and optimizing delivery schedules to save on fuel.
The logistics sector has aligned its efforts with the country’s national sustainability initiatives, which aim to reach zero emissions by the year 2050. Moreover, several businesses have invested in eco-friendly infrastructure, including solar-powered logistics hubs, and participate in initiatives such as the Green Logistics Programme. These efforts are anticipated to continue and intensify in 2025, with increased emphasis on circular supply chain models that reduce waste and promote recycling.
Resilient Supply Chains
The geopolitical and socio-economic changes that characterised 2023-2024 have defined the global logistics ecosystem and highlighted the importance of building resilience. Issues such as trade wars, sanctions, and conflicts have often forced entities to seek alternatives, but shifting to alternate suppliers closer to the affected areas has been a viable option for companies. The international logistics of the UAE has seen increased volume into the ports and free trade zones such as Jebel Ali and Khalifa Port. This trend is likely to maintain itself into 2025, with increased investment in intermodal transportation and systems supporting trade expansion.
E-Commerce and Consumer Expectations
The e-commerce revolution accelerated growth in the logistics space in 2024, and there are little signs this will slow down anytime soon. Due to rising consumer expectations regarding speed and agility, companies have adopted innovative methods such as microfulfilment centres and dark stores. To meet customer demand for convenience, the locations of these facilities are closer to urban centres, making sameday and even one-hour deliveries possible.
The e-commerce market in the UAE reached a total volume of AED 27.5 billion in 2023 and is predicted to surpass AED 48.8 billion by 2028,” states the
latest EZDubai report, E-commerce in the Middle East and North Africa 202, a dedicated e-commerce zone in Dubai South. In the UAE, where e-commerce penetration has been among the highest in the Middle East, logistics providers have expanded their capacity to keep pace with this growth. Lastly, 2025 should see significant growth in personalisation and improvements to relatively new last-mile solutions such as smart lockers and crowd delivery.
Shifts in the Workforce and Upskilling
The rapid development of logistics has demonstrated the need for a skilled workforce to utilise modern technology. In 2024, businesses have started to take part in upskilling and reskilling programmes to equip employees with the required know-how. But even so, the industry still has gaps in skilled labour, especially in data analytics, robotics and cyber security. In the UAE, for example, publicprivate collaborations have been trying to solve these challenges comprehensively. Programmes for vocational training and partnerships with universities or other institutions were aimed at nurturing talents for the logistics sector. As automation becomes more prevalent in 2025, the importance of human-machine collaboration will increase, requiring continuous learning and adaptability from workers.
Looking ahead to 2025, there are expectations that firms will increase their spending on AI and robots, making it possible to operate more efficiently within warehouses and during transportation. Greater regional integration, especially within the UAE and other regions, will witness trade and infrastructure projects enhancing inter-country linkages and cooperation. In addition, consumers’ expectations will continue to evolve, and logistics providers will increasingly offer more customised and personalised services to address individual needs.
In the UAE, the development of technology with an emphasis on environmentally friendly practices and strategic positioning will enhance the sector’s significance as a driver of the UAE’s economic growth. Looking at 2025, the industry is hovering to build on these foundations, embracing innovation and collaboration to successfully navigate the complexities of a dynamic global market.
One Line at a Time
Roger Cruickshank, Senior Director and Transportation Market Lead for the Middle East at AtkinsRéalis, takes us behind the scenes of the intricate Riyadh Metro development, unveiling its complexities and transformative impact
The Riyadh Metro is one of the largest single-phase public transport projects in the world, spanning 176 kilometers across six lines and 85 stations. The project’s scale is comparable to other major projects
like the Crossrail project, also known as Elizabeth line in London, yet Riyadh’s project is unique in its rapid implementation and comprehensive coverage. Designed as the backbone of a transportation
network linking all key areas in the capital city, the Riyadh Metro will be instrumental in meeting the demands of the city’s rising population and expansion, ensuring safe and smooth travel for passengers. As the Design Lead for the FAST Construction Consortium, AtkinsRéalis played a pivotal role in supporting the Riyadh Metro through the development of the Yellow Line (Line 4); the Green Line (Line 5), and the Purple Line (Line 6).
In comparison to other global urban transport initiatives in which AtkinsRéalis has been involved, the Riyadh Metro project stands out in several ways. It notably incorporates advanced technologies such as driverless trains and state-of-the-art geotechnical monitoring systems, with design and construction that supports sustainable principles. By promoting the use of public transport, the Riyadh Metro will help reduce carbon emissions and improve air quality, aligning with Saudi Arabia’s Vision 2030 goals for sustainable urban development. Along with world class safety standards, its design and construction support green economy principles and will achieve operational efficiency and punctuality in service schedules.
The design of the Riyadh Metro stations reflects local architectural styles and cultural heritage, ensuring that the infrastructure blends seamlessly with the city’s urban landscape. This approach is also seen in projects like the Grand Paris Express in France, where local culture and aesthetics
are integral to the design of the wider network.
Overall, the Riyadh Metro is a cornerstone of the Kingdom’s efforts to build a sustainable, modern, and inclusive future. There is a real focus on innovation, new technology, and a willingness to experiment and adopt new ideas.
Riyadh’s Growth
With Riyadh’s population projected to grow by 2030 as a result of the capital city’s economic development, infrastructure projects and internal migration, the capital city stands as the largest in the GCC. This growth aligns with Saudi Arabia’s Vision 2030, which seeks to diversify its economy and attract international investments. The Riyadh Metro will play a crucial role in these plans by offering a modern, efficient public transportation system for citizens, residents, and visitors alike. By encouraging public transport use over car reliance, it aims to reduce carbon emissions and improve air quality – key components of Saudi Arabia’s sustainable urban development goals and smart city initiatives.
economic activity and enhance life quality for both residents and visitors. Additionally, it will bolster Riyadh’s status as a regional hub for commerce, trade, and investment – a critical factor given that GCC urban populations are expected to continue growing, including in the Kingdom, with an increased demand from people living in cities.
Influencing Urban Mobility
Addressing urban sprawl challenges while accommodating population growth will spur
The efficiency of the Riyadh Metro is one of its standout features. It employs a Level 4 automated system that operates without on-board staff, for both operation and maintenance tasks. This cutting-edge technology ensures high levels of passenger safety while providing comfort that
Roger Cruickshank, Senior Director, Transportation Market Lead Middle East at AtkinsRéalis
allows travellers to plan their journeys confidently.
In addition, behindthe-scenes processes are in place to ensure reliability through advanced geotechnical instrumentation systems that continuously monitor infrastructure conditions in real-time, enabling swift and proactive maintenance responses when needed. By identifying potential issues from afar, remote diagnostic tools further support this process to effectively minimise disruptions.
Finally, advanced safety features such as early warning systems, alongside robust communication networks, are also directly integrated into operations, ensuring passenger safety throughout their travel experience.
Key Challenges
construction activities, which affected the project’s timeline. Implementing advanced technologies while ensuring safety, efficiency, and reliability required overcoming various technical and engineering obstacles.
The vast scale of this project posed significant logistical challenges, necessitating meticulous planning and coordination. The global pandemic further complicated matters by disrupting supply chains, causing labour shortages, and delaying
AtkinsRéalis has also been supporting the Royal Commission for Riyadh City (RCRC) in managing the metro operators, CAMCO and FLOW, to ensure operational readiness and commercial service operations of all six metro lines.
On a broader level, minimising environmental impact was a challenge, typical for all projects of this magnitude. Conducting noise and vibration studies along with the implementation of mitigation measures was also key to ensure that the metro system operates smoothly within its urban setting.
Additionally, The use of tunnel boring machines capable of handling rock formations was essential for constructing underground sections. This advanced engineering allowed the project to navigate Riyadh’s
complex geology effectively, including limestone and breccia formations.
The Riyadh Metro’s integration with the city’s wider road network generated opportunities for innovative urban design solutions, which involved restructuring road networks to facilitate smooth transitions while minimising disruptions to daily city life.
Moreover, considerable thought was put into designing metro lines that enhance connectivity across the Kingdom’s capital city, by strategically placing stations in key urban areas to ensure accessibility and convenience for all passengers.
An Attractive Aspect
The metro is set to improve the quality of life for residents and visitors alike, by offering a safe, reliable, and accessible transportation option to all passengers. It will also support Riyadh’s growth and sustainable
development ambitions, making the capital city ever more appealing as a place to live and work.
Innovative financing structures are essential for such large-scale projects. It is crucial to not only consider their financial viability, but also their economic impact. Efficient transportation systems can drive economic growth by reducing commuting times, enhancing connectivity, boosting land values, and creating jobs.
Cities should recognise the numerous advantages public transport offers, including trackable social and environmental benefits that trains provide over cars.
Learning for the Future
The transformative Riyadh Metro project provides several key insights that can be applied to future infrastructure initiatives, both in the Kingdom and globally. Its scale and complexity
demanded careful planning and coordination among various stakeholders. Future projects can benefit from similar early and ongoing collaboration between government entities, contractors, consultants, and technology providers to ensure smooth execution.
The implementation of automated systems with realtime monitoring was essential for the successful development of the Riyadh Metro. Incorporating advanced technology from the beginning can enhance efficiency, safety, and reliability in upcoming projects. Emphasising sustainable practices such as the reduction of carbon emissions and integration of green spaces aligns with global trends, as well as local environmental objectives.
Future endeavours must continue to prioritise sustainability not only to meet regulatory requirements but also to create infrastructure that resonates with local communities. By applying these learnings, projects can achieve greater success, efficiency, and sustainability, ultimately contributing positively to regional development and quality of life.
The Riyadh Metro will have a significant positive economic impact for the Kingdom and its capital city, by generating jobs, boosting local businesses, and attracting foreign investment. This mirrors similar economic benefits observed in other major metro systems globally, including Sydney’s Metro, positioning Riyadh as a global hub for business and tourism.
Blue SkyComing
Mohammed Maktari, CEO of NIO MENA, discusses the remarkable innovation behind NIO’s sustainable electric vehicles, making the skies bluer for generations to come
Mohammed, you have joined NIO as the CEO of MENA in September 2024, tell us more about your experiences prior to that.
I’ve been part of the automotive industry for over 34 years, and it’s been an incredible journey. I started on the OEM side with Jaguar Land Rover and FCA (now Stellantis), where I focused on
market expansions and major product launches across the GCC.
In 2010, I shifted to the retail sector, working with Mohamed Yousuf Naghi Motors in Saudi Arabia before returning to the UAE. Since then, I’ve had the privilege of working with AW Rostamani, Al-Futtaim, and most recently Al-Ghurair, where I
introduced the Exeed brand to the UAE market.
These experiences have taught me the importance of building strong teams, developing markets, and fostering meaningful partnerships with distributors. It’s been an exciting path, and I’m thrilled to bring this experience to NIO in MENA.
How do you feel about joining NIO and leading the MENA region?
I’m hugely excited about this opportunity - it’s a chance to bring together my experience from both wholesale and retail while reconnecting with the vibrant automotive industry across the MENA region.
NIO is a brand that’s redefining innovation and sustainability in the industry, and its bold vision for the future of mobility really resonates with me. Leading NIO’s expansion in the MENA region feels like a perfect match, especially with the region’s strong focus on sustainability and innovation. I’m honored to help establish a premium, user-centric EV brand in such a dynamic and forward-thinking market.
NIO serves users in China, Europe and the Middle East, how would you compare those three different markets?
It’s not about comparing the markets, as they’re so different in their own ways. What makes NIO stand out is its ability to adapt to the unique needs of users in each region. Whether it’s China, Europe, or the Middle East, we focus on understanding what our users value most and tailoring our approach to meet those expectations. It’s this adaptability that allows NIO to thrive in such diverse markets. The Middle East, and particularly the UAE, is in a transformative phase, with forward-thinking government policies and investments in infrastructure laying the foundation for accelerated EV adoption. Our task in the MENA region is to localize NIO’s global approach
while addressing specific regional needs, such as charging solutions and user education.
Can you share more about your products, what distinguishes NIO from other players in the industry?
NIO is more than just electric vehicles, it’s a holistic approach to mobility and a complete experience. Our lineup of smart EVs, from sedans to SUVs, are designed with cutting-edge technology, premium craftsmanship, and user-centric innovation at their core. But what truly sets NIO apart is our commitment to creating a seamless lifestyle for our users.
Take our Power Swap technology, it’s a gamechanger. Instead of waiting to charge, users can swap their battery in just a few minutes, in a process that is faster than refuelling. Then there’s our NIO Houses, which are more than showrooms; they’re spaces where users can connect, work, and relax.
At the heart of it all is our dedication to building a community. We’re not just selling cars, we’re
BLUE SKY COMING
Mohammed Maktari, CEO of NIO MENA
redefining what it means to be part of a premium EV brand. That’s what makes NIO truly unique in the industry.
What are the latest milestones that the company is stepping into?
We’ve reached some incredible milestones recently. In October 2024, in the presence of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, and Abdel Fattah El-Sisi, President of the Arab Republic of Egypt, we established NIO MENA. This marked our official entry into the region. Shortly after, in November, we celebrated two major achievements: the opening of our first NIO House in Abu Dhabi, which also coincided with NIO’s global 10th anniversary.
We’re planning to open NIO Space in Dubai’s DIFC soon, bringing the brand closer to our users in the UAE. And looking ahead to Q1 2025, we’ll be launching the region’s first Power Swap Station, a major step in redefining EV convenience in MENA, located at Yas Marina Circuit.
‘Blue Sky Coming,’ is your brand philosophy, would you like to elaborate on this?
‘Blue Sky Coming’ is more than just a philosophy for NIO, it’s a vision that drives everything we do. It represents our hope for a brighter, more sustainable future, where innovation and technology work hand in hand to improve lives and protect our planet.
At its core, it’s about creating a world with cleaner air, smarter mobility, and stronger connections between
people. This philosophy is reflected not only in our products but also in the way we approach our users and communities.
In your opinion, what is the most important factor for NIO to succeed in the MENA market in the coming years?
For NIO to succeed in the MENA market, I believe several factors are key. First, it’s about delivering innovative user experiences that go beyond just the car, whether it’s our Power Swap technology, NIO Houses, or user-centric services – which we have already introduced, or are about to.
Second, adaptability is crucial. NIO thrives because we tailor our approach to the unique needs of each region, and MENA is no exception. We’re focused on bringing the models that best suit the preferences and lifestyles of our customers here.
Finally, establishing a premium positioning is vital, not just in terms of the vehicles themselves, but also in the ownership experience. From the moment someone interacts with NIO, they should feel part of something exceptional.
As a leader in the EV industry, what has been your personal driving force behind your commitment to the electric vehicle transition in the MENA region?
My personal driving force is the belief in the transformative power of innovation to address global challenges. The region’s forward-thinking vision, particularly its focus on sustainability, clean energy, and innovation, aligns perfectly with the goals of the electric vehicle industry. Abu Dhabi, in particular, has long been a pioneer in adopting and promoting green technologies, and its leadership has set the stage for the region to become a global hub for sustainable solutions.
Abu Dhabi’s leadership also plays a critical role in fostering collaboration between the public and private sectors, which is essential for accelerating the electric vehicle transition. For me, being part of this transformation is both an exciting and inspiring opportunity to contribute to the future of mobility for the MENA region.
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Cargo Chronicles
The logistics industry has witnessed an eventful year, experiencing both breakthroughs and challenges on global and regional fronts. Cargo companies, too, have experienced their share of ups and downs. But with 2025 on the horizon, these companies are gearing up to rise stronger, armed with lessons learned.
As we look ahead, 2025 promises to be a year of greater stability and growth. Key focus areas for the industry include technological innovation and
Words by: Aya Zhang
sustainability, with many companies doubling down on these transformative forces. Customer-centric strategies, a relentless drive for excellence, and plans for expanding capacity and networks are just some of the ways companies are positioning themselves for success.
No matter their focus, cargo companies are brimming with confidence as they chart their course for the year ahead. The following stories reveal how these industry players are shaping their strategies for a successful 2025.
InaChangingWorld
Rasmus Clausen, Managing Director for DSV in Dubai and Iraq, shares his insights into the year ahead, highlighting industry trends, operational strategies, and the importance of staying agile in a competitive market
2025 Industry Outlook
The logistics industry in 2024 was deeply impacted by significant geopolitical events, including the Red Sea crisis in December 2023, which set the tone for a year of disruptions. Combined with ongoing geopolitical tensions and evolving regulations, these challenges forced businesses to reassess strategies and adapt rapidly to maintain operational continuity. Despite these hurdles, 2025 holds promise for a more
stable and growth-oriented landscape.
Dubai is expected to solidify its position as a logistics hub, particularly in the e-commerce, consumer goods, fashion, and technology sectors. This growth is driven by advancements in cloud logistics and a surge in digital
Rasmus Clausen, Managing Director for DSV
transformation. For air and ocean freight, more normalised growth patterns are anticipated as global supply chains stabilise. However, air freight demand is expected to moderate due to market adjustments, while e-commerce remains a dominant force. Companies like Temu and Shein continue to reshape the industry with their innovative approaches, leveraging premium air freight services to provide fast and affordable deliveries, setting new benchmarks in efficiency.
In the ocean freight sector, significant changes are on the horizon with the restructuring of carrier alliances. Maersk and MSC’s separation from the 2M Alliance, along with new collaborations such as the Gemini Cooperation and Premier Alliance, are set to redefine operational models. These shifts promise higher on-time reliability, greater flexibility, and service innovations that will impact logistics strategies worldwide.
Geopolitical influences are likely to persist in shaping market dynamics, but technological advancements and environmental regulations are increasingly taking centre stage. The European Commission’s initiatives to drive sustainability have spurred carriers and airlines to adopt greener practices. As Rasmus Clausen explains, “At DSV, we are committed to leading these initiatives, aligning our operations with our net-zero strategy by 2050.”
Maintaining Efficiency and Reliability in a Competitive Industry
Efficiency and reliability are the cornerstones of success in the logistics sector. DSV’s commitment to operational excellence ensures the company remains competitive in a crowded market. “Our operational transport management systems form the backbone of our operations,” says Clausen. These systems enable seamless integration
of mergers and acquisitions, a critical element of DSV’s global strategy, while maintaining the integrity of day-to-day operations.
To stay ahead, DSV has prioritised the adoption of advanced technologies that drive continuous improvement. Over the past year, the company has successfully implemented AI-driven solutions and robotic process automation (RPA) projects. These innovations not only enhance productivity but also reduce the likelihood of errors, allowing operations teams to focus on strategic decision-making and problemsolving.
In addition to internal advancements, DSV has invested heavily in API and EDI integrations with customers. This enhanced connectivity streamlines workflows, boosts efficiency, and fosters stronger collaboration. Clausen emphasises, “Every initiative we undertake is guided by a ‘customer-first’ mindset. Efficiency gains are not just operational wins for us; they translate into tangible value for our clients.”
Harnessing Technology to Stay Ahead
The logistics industry’s reliance on technology has grown exponentially, making digital transformation a prerequisite for staying competitive. At DSV, leveraging technology is not
just a strategy—it is a necessity. AI and RPA have proven instrumental in streamlining processes, enhancing accuracy, and providing actionable insights through advanced data analytics. These tools enable the company to optimise supply chains, mitigate risks, and make informed decisions in an unpredictable global environment.
API and EDI integrations are another critical component of DSV’s technological strategy. These integrations create a seamless exchange of information, improving transparency and efficiency on both sides of the logistics equation. As Clausen notes, “Technology allows us to anticipate challenges and develop proactive solutions, ensuring we deliver the reliability our customers expect.”
With the rapid pace of technological evolution, staying ahead requires continuous investment in research and development. DSV remains committed to exploring emerging technologies that enhance service delivery, such as blockchain for improved supply chain visibility and machine learning for predictive analytics. These innovations position the company to meet the demands of an increasingly sophisticated market.
Future Plans
As DSV prepares for 2025, the integration of DB Schenker into
its global operations is a key priority. This strategic merger will significantly expand DSV’s capabilities, enabling it to serve a broader range of customers with greater efficiency. “While the integration process is complex, we remain focused on advancing our own strategies to ensure seamless execution,” Clausen explains.
DSV is also focused on regional expansion, with plans to strengthen its presence in key markets. By fostering longterm, sustainable customer partnerships, the company aims to deliver tailored solutions that align with evolving industry demands. A renewed emphasis on vertical-specific solutions
ensures that DSV can meet the unique needs of industries such as e-commerce, pharmaceuticals, and technology.
Sustainability remains at the heart of DSV’s long-term vision. The company is dedicated to achieving its net-zero strategy by 2050, with actionable steps being implemented across its operations. From adopting alternative fuels to optimising transport networks, DSV is committed to driving meaningful change. “We believe that sustainability is not just a responsibility but an opportunity to create long-term value for our customers and the environment,” Rasmus Clausen concludes.
Etihad Cargo’s Customer-Centric Vision
Stanislas Brun, Vice President Cargo at Etihad Cargo, outlines how the organisation is ensuring customer needs remain at the forefront of its strategy
The air cargo industry enters 2025 with a mix of challenges and opportunities, requiring agility and foresight from its players. For Etihad Cargo, this year represents a chance to solidify its position as the air cargo partner of choice by focusing on efficiency, innovation, and most importantly, its customers.
Keeping Customers at the Core of Operations
Etihad Cargo has built its success on a customer-centric approach. Every decision, from product development to operational adjustments, is shaped by customer needs. Stanislas explains, “Our priority is to create solutions that reflect the unique challenges our customers face. By listening closely to their feedback, we ensure our services remain relevant and reliable.”
In 2024, Etihad Cargo established a dedicated Customer Experience Department to strengthen communication and deliver a more personalised experience. Stanislas notes, “The launch of this department was a milestone. It ensures that every customer interaction is guided by a clear understanding of their goals and challenges.”
Stanislas Brun, Vice President Cargo at Etihad Cargo
Operational restructuring has also played a pivotal role. By integrating the operations function within the cargo division, the carrier has enhanced its ability to respond to customer requirements quickly and efficiently. “These changes allow us to deliver tailored solutions more effectively, ensuring our customers receive the support they need, exactly when they need it,” Stanislas adds.
What’s Coming Ahead?
The air cargo industry faces persistent capacity pressures, geopolitical uncertainties, and shifting trade patterns. Despite these challenges, Etihad Cargo is optimistic about the year ahead. Highgrowth sectors such as pharmaceuticals, perishables, and e-commerce are expected to drive demand for flexible, efficient logistics solutions.
Stanislas highlights the importance of adaptability in such an environment: “Operators must remain agile to meet growing customer demands while maintaining reliability. At Etihad Cargo, we’re focusing on expanding our capacity and optimising our operations to stay ahead.”
Etihad Cargo’s 2025 plans include a 6% increase in cargo capacity. New passenger destinations such as
Taipei, Hong Kong, and Hanoi, alongside a dedicated freighter service to Paris, are key to this expansion. These initiatives ensure customers have access to critical trade lanes and increased connectivity. “By aligning our network growth with market needs, we’re creating opportunities for our customers to thrive,” Stanislas explains.
Precision Meets Possibility
In an industry where reliability is vital, Etihad Cargo has prioritised streamlining operations to maintain its competitive edge. The company’s integration of operations and commercial functions has improved
decision-making and responsiveness, allowing it to address customer needs more effectively.
“Efficiency and reliability are at the heart of what we do,” says Brun. “By aligning our operational and commercial goals, we’ve created a structure that supports faster, more informed decision-making. This ensures our customers receive consistent, highquality service.”
Etihad Cargo’s specialised products, including PharmaLife, FreshForward and SecureTech, play a vital role in maintaining reliability. These solutions, developed in collaboration with customers, address specific industry challenges. For example, PharmaLife caters to temperature-sensitive pharmaceuticals, ensuring they are transported safely and efficiently.
“Our customers operate in complex environments, and our role is to simplify their logistics challenges,” Stanislas says. “By refining our product offerings and focusing on reliability, we ensure they can depend on us in any situation.”
Leveraging Technology to Anticipate Needs
Innovation is a key pillar of Etihad Cargo’s strategy. In 2024, the company launched AI-powered tools, such as Sales Cockpit, to optimise operations and enhance decision-making. These tools provide valuable insights into customer needs, enabling Etihad Cargo to deliver more precise and efficient solutions.
“Technology enables us to anticipate customer requirements and adapt quickly to changes in the market,” Stanislas explains. “The tools we’ve
implemented are about more than just efficiency; they’re about creating value for our customers by improving every aspect of their logistics experience.”
The Customer Experience Department, supported by these digital tools, ensures a seamless journey for customers from start to finish. “We’re combining data-driven insights with a personal touch,” Stanislas adds. “This approach allows us to address challenges proactively and deliver solutions that truly make a difference.”
Looking ahead, Etihad Cargo plans to expand its use of technology further in 2025, focusing on expanding tracking and tracing capabilities. “Our investment in digital innovation ensures we remain agile and responsive, no matter what the market demands,” Stanislas says.
Bridging Continents
Etihad Cargo’s 2025 growth strategy reflects its commitment to staying ahead in a competitive market. Alongside capacity expansions and network growth, the company is deepening its partnerships to offer seamless global connectivity. The carrier’s commitment to a joint venture with SF Airlines, which was announced in 2024, is a prime example of this approach.
“This partnership has opened new opportunities for our customers, providing access to critical markets across Asia and Europe,” Stanislas says. “By working closely with our partners, we’re able to deliver solutions that add real value to their businesses.”
As the air cargo industry evolves, Etihad Cargo remains focused on delivering results for its customers. Stanislas concludes, “Our success is measured by the success of our customers. By maintaining our commitment to efficiency, innovation, and reliability, we’re well positioned to meet the challenges of 2025 head-on.”
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Sustainability Takes Flight
Saleem Saeed, Sustainability Manager at IAG Cargo, explores how innovation drives sustainability in air cargo
As the world faces escalating environmental challenges, embedding sustainable practices within the logistics industry – the very heart of global trade – has never been more essential.
Saleem Saeed, Sustainability Manager at IAG Cargo, the cargo division of International Airlines Group (IAG), shares his thoughts on the importance of environmentally friendly practices within the industry and the role air cargo can play.
“Adopting sustainable practices is not a choice, but a necessity to ensure our industry can operate responsibly in a world increasingly shaped by climate change,” explains Saeed. Aligned with customer expectations and regulatory demand, such practices can also future-proof operations and boost the financial health of logistics companies.
Whilst air cargo is indispensable to the global supply chain, particularly for time-sensitive goods, decarbonising the aviation industry presents unique challenges. Saeed believes this
can however be achieved through investment in Sustainable Aviation Fuel (SAF), optimising flight operations, and upgrading to fuel-efficient aircraft.
He said: “The aviation industry’s commitment to achieving netzero by 2050 and the growing adoption of SAF are significant steps forward. But technological advancements in the coming years will make sustainable solutions more accessible and cost-effective and air cargo’s leadership in such sustainability innovation can inspire changes across the broader supply chain.”
“The logistics industry is at various stages of sustainability development, and this can lead to discrepancies, particularly where governments have not set clear legislation,” Saeed says.
One key trend emerging right across the world is the use of alternative fuels. Saeed continued, “The industry is embracing SAF, electric vehicles, and hydrogen-powered trucks as part of its effort to reduce emissions.” In addition to responsible use of fuel and energy, the industry is also adopting circular supply chains, focusing on reducing waste and increasing reuse and recycling. “We are seeing the introduction of carbon offsetting programmes which can help balance emissions whilst transitioning to more sustainable solutions,” Saeed adds.
Digitalisation is another trend gaining momentum with AI-driven tools already being used across the industry to optimise routes and fuel consumption –all of which can minimise emissions.
Making the industry more sustainable is however not a battle that can be won alone.
“Sustainability across the supply chain is of course a shared responsibility. From manufacturers and shippers to logistics providers and end consumers, every stakeholder plays a role, and collaboration will be key to aligning efforts and achieving impactful results” Saeed explains.
Saeed’s passion for sustainability stems from a deep concern for the future of the planet and a desire to play a role in protecting that very future.
“Logistics, particularly air cargo, offers a unique opportunity to influence and drive change in an industry that touches society in every corner of the world,” he said. At IAG Cargo, Saeed has led the development of a comprehensive sustainability strategy, including transitioning diesel vehicles to Hydrotreated Vegetable Oil (HVO); and reducing waste at its Heathrow hub through innovative re-use of material. Within the last year IAG Cargo has also purchased more than 60 million litres of SAF.
Looking to the future, Saeed wants to build upon these initiatives to further improve environmental performance. He concluded
“Sustainability in logistics is both a challenge and an opportunity. Together we can redefine the supply chain to ensure it continues to support global trade but in a more responsible manner to play a significant role in safeguarding our planet for future generations.”
Saleem Saeed, Sustainability Manager at IAG Cargo
Striving Towards Excellence
Loay Mashabi, CEO and Managing Director of Saudia Cargo, emphasises that delivering excellence will be a top priority in 2025, as the industry undergoes rapid transformation
The global cargo and logistics industry is experiencing an accelerated evolution as we move into 2025. With heightened competition, increasing demand for seamless
supply chains, and technological advancements reshaping the sector, Saudia Cargo stands at the forefront of that rapid change. By leveraging efficiency, adopting emerging technologies, and focusing on bold future plans, Saudia Cargo is proving itself
once again as a key player in building the logistics network of tomorrow. But how does Saudia Cargo maintain the lead in such a transformative landscape? The answer is to remain adaptive while focusing on delivering excellence.
Loay Mashabi, CEO and Managing Director of Saudia Cargo
The year 2025 is shaping up to be a defining moment for the global logistics industry. Consumer expectations for rapid delivery, paired with the phenomenal growth of e-commerce, are pushing cargo capacity and operational efficiency to new limits. This is an opportunity to strengthen Saudi Arabia’s position as a logistics hub.
Additionally, Saudi Arabia’s Vision 2030 initiative presents significant growth opportunities. With the Kingdom’s strategic location connecting East and West, Saudia Cargo is uniquely positioned as an anchor in global trade routes, linking major markets in Asia, Africa, and Europe.
Demonstrating its commitment to supporting the Kingdom’s economic objectives and establishing Saudi Arabia as a global logistics hub, Saudia Cargo has prioritised strategic partnerships. Last year, Saudia Cargo signed an MOU with Red Sea Global to connect the Red Sea Airport to over 800 global air cargo destinations. This partnership aims to enhance cargo services, accelerate key development projects, and strengthen the Kingdom’s role in global logistics.
Competition in the logistics sector has never been fiercer. Market leaders are expected to offer not only faster but also more cost-effective solutions while maintaining impeccable reliability. Saudia Cargo is meeting this challenge head-on. Operational
excellence remains the core focus - the sum of all the parts, the end goal. One way Saudia achieves this is through rigorous optimisation of its air cargo network. By leveraging advanced route-planning algorithms, the company maximises fleet utilisation and reduces turnaround times. This becomes particularly important as customers increasingly prioritise timesensitive shipments like perishables and pharmaceuticals.
Over the past year, Saudia Cargo has made significant investments by collaborating with handlers and customers to introduce market-specific solutions unique to its operations. These innovations are not only highly practical but also enhance efficiency across all stakeholders. The company has further strengthened partnerships with key stakeholders, including regulatory authorities, to streamline processes and provide superior solutions for its clients. Additionally, Saudia Cargo has invested heavily in the digitalisation of its operational processes, enhancing efficiency and ensuring a seamless customer experience. Loay Mashabi, CEO and Managing Director of Saudia Cargo, highlights: “Through collaboration with our partners and the integration of digital technologies, we have introduced efficient, practical solutions that enhance the customer experience while setting new benchmarks for the industry.”
Another big part of the mix is resilience in navigating global disruptions, from pandemic-induced challenges to geopolitical shifts, which further underscores the need to maintain a robust and reliable network. Saudia Cargo’s vast freight network and ability to pivot dynamically in uncertain times have set a benchmark for competitors worldwide.
As the industry moves towards an increasingly digital future, Saudia Cargo is at the forefront of adopting cutting-edge technologies to drive efficiency, enhance operational transparency, and deliver superior customer experience. Digital integration and transformation efforts using Artificial Intelligence (AI) and Big Data will continue to play a key role in cargo forecasting and demand modeling. These
tools enable Saudia Cargo to anticipate client needs and adjust operations accordingly. By leveraging predictive analytics, the company ensures optimal allocation of resources, reducing waste and driving profitability.
Saudia Cargo has begun deploying IoT-enabled systems to monitor shipments in real time. These devices provide customers with insights down to the minute, enabling them to track conditions such as temperature and humidity for sensitive goods. Blockchain technology is also being introduced to offer additional layers of transparency in supply chain operations, minimising paperwork and reducing risks of miscommunication.
The company’s investment in automated warehousing and robotics cannot be overlooked. Automated sorting mechanisms significantly speed up the handling of large volumes of cargo.
“Innovation is our driving force, ensuring that we not only adapt to change but lead the charge in operational excellence,” Mashabi emphasises. By prioritising these technologies, Saudia Cargo positions itself as a leader in modern logistics, far ahead of industry norms.
A key component of Saudia Cargo’s 2025 strategy is expanding its freighter capacity. The company is acquiring new, fuel-efficient, long-haul aircraft , aligned with its sustainability goals, and reducing its carbon footprint. This expansion is aligned with Saudia Cargo’s sustainability goals, reflecting a broader commitment to environmental responsibility. Additionally, the company’s adoption of Sustainable Aviation Fuels (SAF) underscores its commitment to a greener future.
Geographic expansion is a key part of Saudia Cargo’s strategy. By strengthening trade alliances and connecting with underserved regions in Africa and Central Asia, the company is opening new trade opportunities. In 2024, Saudia Cargo increased air connectivity with 18 weekly cargo flights to major Chinese cities, including Hong
Kong, Guangzhou, Shanghai, and Shenzhen, along with an additional 10 weekly flights on Saudia Airlines passenger planes from Guangzhou and Beijing. This, along with new routes to Phuket, expands its global reach. This growth is vital not only for Saudia Cargo but also for Saudi Arabia’s rise as a global logistics leader under Vision 2030, with further expansion planned for 2025.
Digitally, Saudia Cargo is set to launch an ecosystem of online platforms designed to simplify booking and enhance customer accessibility. Featuring dynamic pricing and AI-based customer profiling, these platforms promise a more personalised and seamless experience. Additionally, virtual reality (VR) is being integrated for employee training to ensure continued excellence in cargo handling and safety protocols.
Mashabi sums up Saudia Cargo’s vision saying, “Our future lies in our ability to innovate while staying true to our commitment to reliability and sustainability.” Focused on efficiency, sustainability, and technological advancement, Saudia Cargo is setting new standards for global freight operations.
Sustainability remains a key priority, with tightening global regulations pushing the logistics industry to reduce carbon emissions. Saudia Cargo is at the forefront of this shift, placing sustainability at the core of its operations. Mashabi notes, “The path to a sustainable future in logistics requires a focus on greener solutions, innovation, and operational excellence—exactly what we are driving at Saudia Cargo for 2025 and beyond.”
AWinds Of Change
Where is the air cargo industry heading in 2025?
Words by: Vibha Mehta
ir cargo companies are the unsung heroes of global trade, connecting continents and delivering goods with unmatched speed and reliability. From perishable food to lifesaving medical supplies, air cargo bridges vast geographical gaps with precision, efficiency, and a sense of urgency. Yet, behind the scenes of this intricate network lies a world fraught with challenges—unpredictable weather, geopolitical tensions, airspace restrictions, and the ever-growing demands of a fastpaced economy. These hurdles test the mettle of the air cargo industry daily, demanding agility, innovation, and an unwavering commitment to excellence.
Having spent years covering
logistics, I have come to deeply admire this industry’s resilience. Each day presents a new story of adaptation and perseverance. Whether rerouting flights to avoid airspace closures or deploying advanced technologies to mitigate disruptions, air cargo companies are masters of turning obstacles into opportunities.
The Power of Technology: A New Era of Innovation
One of the most transformative forces shaping air cargo today is technology. The sector is undergoing a digital revolution, from real-time tracking systems to AI-driven analytics. These tools are not just conveniences; they are lifelines. AI-powered algorithms analyze vast data sets to predict weather patterns, optimize routes, and minimize
fuel consumption, making operations more efficient and environmentally friendly.
In my conversations with industry leaders, the recurring theme is the growing reliance on innovation to navigate complexities. Consider the use of robotics in cargo handling. Automation has streamlined operations, ensuring faster, more accurate sorting and loading of shipments. These advancements are not just about speed but also about enhancing reliability and reducing human error.
For example, cutting-edge technologies allow companies to reroute shipments seamlessly in response to unforeseen disruptions. Imagine a looming storm threatening to halt a
carefully planned supply chain. With advanced weather forecasting tools, air cargo firms can anticipate disruptions, adjust flight schedules, and ensure goods reach their destinations on time.
Sustainability: Balancing Growth with Responsibility
As the world grapples with climate change, sustainability has become a critical focus for the air cargo industry. Companies are increasingly adopting eco-friendly practices, recognizing that economic growth must go hand in hand with environmental responsibility.
Electric vehicles, renewable energy-powered logistics hubs, and carbon-neutral shipping lanes are just a few examples of how the sector strives to reduce its carbon footprint. These initiatives are not mere compliance measures—they reflect a deep-seated commitment to preserving the planet for future generations.
What inspires me most is the industry’s ability to innovate within this green framework. By integrating sustainable practices into their operations, air cargo companies prove that profitability and environmental stewardship coexist. It’s a reminder that the logistics sector is not just about moving goods; it’s about moving forward responsibly.
Customer-Centricity: The Heart of Air Cargo
In the high-stakes world of air cargo, customer satisfaction is more than a goal—it’s a guiding principle. Every decision, innovation, and operational adjustment is made with the customer in mind.
As e-commerce expands, air cargo companies face mounting pressure to deliver faster and more reliably. Many firms have embraced innovative solutions like micro-fulfilment centres and automated sorting systems to meet these demands. These technologies enable same-day or even one-hour deliveries, redefining customer expectations and setting new benchmarks for service excellence.
But customer-centricity goes beyond speed. It’s about understanding and addressing each client’s unique needs. Whether ensuring the safe transport of high-value commodities or providing real-
time updates on shipment status, air cargo firms are constantly striving to enhance the customer experience.
Resilience in the Face of Adversity
The most remarkable trait of the air cargo industry is its resilience. The past few years have thrown countless challenges at the sector, from the COVID-19 pandemic to geopolitical tensions and supply chain disruptions. Yet, time and again, air cargo companies have risen to the occasion.
During the pandemic, when transportation networks were severely disrupted, air cargo became a lifeline, ensuring the timely delivery of critical supplies. This period highlighted the industry’s adaptability and underscored its importance in global trade.
Resilience is not just about weathering storms; it’s about emerging stronger. The industry’s ability to innovate, adapt, and persevere in adversity is a testament to its unwavering commitment to excellence.
Looking Ahead: The Future of Air Cargo
As we move into 2025 and beyond, the air cargo sector is poised for even greater transformations. Investments in AI, robotics, and sustainable practices are set to reshape the industry, making operations more efficient, resilient, and environmentally friendly.
Moreover, the focus on regional integration and collaboration will enhance inter-country linkages, fostering greater connectivity and trade. The evolution of customer expectations will continue to drive innovation, pushing companies to offer more personalized and efficient solutions.
For me, the world of air cargo is more than a subject to cover—it’s a source of inspiration. The dedication, ingenuity, and resilience of those in the industry are a powerful reminder of what’s possible when challenges are met with determination and creativity.
As the skies continue to grow busier and the stakes higher, one thing is clear: air cargo will remain a cornerstone of the global economy, navigating turbulent skies with unwavering resolve and boundless innovation.
From Burden to Strategic Edge:
AI and the New Era of Logistics Compliance
AI-powered compliance tools like Vissibl are turning logistics challenges into strategic advantages, automating processes and cutting costs to help companies stay ahead in a competitive market
In today’s fast-paced logistics landscape, compliance goes beyond meeting standards—it drives competitive advantage. Companies with robust programs secure premium contracts, foster longterm relationships, and avoid penalties or reputational harm, particularly in the UAE’s high-stakes logistics sector. Adherence to ISO standards plays a critical role in this context, as they provide a framework for maintaining quality, safety, and operational efficiency. Non-compliance with ISO standards can lead to significant regulatory penalties, reputational damage, and loss of business opportunities.
The traditional approach to compliance, with its manual processes and reactive measures, is becoming increasingly ineffective in today’s 24/7, multi-jurisdictional supply chains. Not only do outdated methods heighten operational risks, but they also consume substantial budgets and labour hours. Proactive compliance programs, by contrast, correlate with faster market entry, improved accuracy, and higher success rates in securing premium contracts.
Artificial Intelligence is revolutionising this landscape by transforming compliance from a cost centre into a revenue generator. By automating complex compliance processes, AI enables organisations to redirect resources
from routine monitoring to strategic growth initiatives. This shift is particularly crucial as global supply chains become increasingly complex and regulatory requirements more stringent.
AI-driven solutions address these inefficiencies by dramatically reducing operational overheads while enhancing accuracy and consistency. More importantly, they enable businesses to meet the high standards demanded by Middle Eastern markets.
The AI Revolution in Compliance
AI agents act as tireless digital assistants, constantly up-to-date with regulations
FROM BURDEN TO STRATEGIC EDGE: AI AND THE NEW ERA OF LOGISTICS COMPLIANCE
and free from error. In logistics, they handle time-consuming tasks like document reviews, audit preparations, and risk identification. AI is fundamentally reshaping the compliance landscape. By automating repetitive tasks such as documentation and audit preparation, and eliminates much of the human error that has long plagued these processes. Agile risk identification, a cornerstone feature of the ISO frameworks, is a key attribute of Vissibl’s compliance platform, allowing businesses to proactively identify and address risks before they escalate into costly issues. This ensures logistics companies remain audit-ready and even prove to customers in real-time their compliance status.
Vissibl: Simplifying Compliance for Logistics
We created Vissibl because we experienced firsthand the burden and significant effort it takes to achieve ISO certifications. The platform simplifies ISO compliance for logistics businesses of all sizes, making what was once a labour-intensive process far more efficient. A standout feature of Vissibl is our gap analysis functionality, built with AI agents, which helps certified and non-certified companies identify gaps in compliance readiness and provides clear, actionable steps to address them within hours (not days, weeks or months). Vissibl’s AI agents relieve businesses by automating labour-intensive tasks, ensuring continuous audit readiness while
freeing resources for core operations. With intuitive dashboards and workflows, Vissibl reduces ISO certification timelines by up to 90%, making compliance faster and more efficient.
Why Now Is the Time for AI in Logistics Compliance
Vissibl’s launch aligns with ISO 9001 revisions set for late 2025, targeting supply chains, sustainability, risk management and the incorporation of new technologies. For the over 23,000 ISO certifications held in the UAE and KSA, this will require a significant overhaul of their reporting and processes to remain compliant. Platforms like Vissibl are already preparing companies to meet these challenges head-on, providing the tools they need to adapt quickly and effectively.
More Than Compliance: A Strategic Advantage
AI-driven compliance goes beyond regulatory adherence, enabling faster market entry, minimising downtime, and ensuring audit readiness. By automating processes and lowering costs it empowers SMEs to compete globally and thrive. This shift redefines compliance from a regulatory burden to a strategic advantage. Companies with strong practices gain trust, attract larger contracts, and secure long-term collaborations. In a competitive, interconnected industry, operational excellence through compliance sets businesses apart.
The Future of Compliance in Logistics
As all industries prepare for the upcoming ISO 9001 revisions, the adoption of AI-driven compliance solutions like Vissibl is more important than ever. The future of compliance is no longer about simply meeting requirements - it’s about leveraging technology to stay ahead of the curve. By consolidating the power of automation, predictive insights, and tailored workflows, Vissibl transforms compliance from a necessary obligation into a strategic enabler for logistics companies.
Vissibl Co-Founders
Thor Wild-Bell and Sean Hurley
The Top 5 EV Trends to Watch in 2025
The UAE’s EV market is transforming this year, with innovations in charging, batteries, and renewables driving sustainable growth
The UAE’s electric vehicle (EV) market is poised for significant transformation in 2025, underpinned by government initiatives, surging consumer demand, and rapid advancements in infrastructure. With the nation targeting its Net Zero by 2050 Strategic Initiative, the EV market is forecast to grow at a compound annual growth rate (CAGR) of 32.1% between 2023 and 2028, and EVs are expected to comprise 20% of vehicles on UAE roads by 2030.
Here are the top five trends that will shape the EV ecosystem in 2025:
Transformative Business Models for EV Charging
Innovation in EV charging is driving convenience and accessibility for users across the UAE. Subscription-based models, ondemand mobile charging units, and valet charging services are becoming popular, especially among urban dwellers without access to home chargers and businesses
Originally written by Chintan Sareen, CEO & Founder of PlusX Electric.
Edited by Aya Zhang.
managing large EV fleets. Additionally, the limited electricity capacity for buildings across the city poses a significant challenge for residents, especially those living in apartments, to install fixed chargers. Portable “charge as a service” solutions will grow as they are designed to address this specific issue, providing a practical and efficient alternative for EV users.
Expanding Charging Infrastructure and Regulation
The UAE is experiencing rapid expansion in its EV charging network, supported by regulatory frameworks and private sector investments. Government entities, such as DEWA, are playing a pivotal role by introducing unified pricing structures for charge point operators (CPOs) — set at AED 0.7 per kWh for AC charging and AED 1.2 per kWh for DC charging — and implementing measures to ensure grid capacity and network reliability.
Standardisation across payment systems and interoperability between providers are further enhancing user experiences, creating a seamless and integrated charging network. These developments underscore the UAE’s commitment to a robust and scalable EV infrastructure.
Battery Innovation for Sustainability and Efficiency
Advancements in battery technology are set to redefine EV performance and sustainability. Solid-state batteries are leading the way, offering improved energy density, faster charging times, and enhanced safety. These breakthroughs are expected to extend EV range by up to 50% and significantly reduce charging times.
Meanwhile, cobalt-free batteries are addressing ethical concerns associated with mining, offering sustainable alternatives that could lower production costs and enhance accessibility. The continued optimisation of lithium-ion batteries further solidifies their position as the cornerstone of EV technology.
Growth in Battery Recycling and Circular Economy Practices
As EV adoption rises, so does the importance of sustainable battery recycling initiatives. Recycling spent batteries reduces the need for raw materials, alleviates resource constraints, and lowers environmental impacts. By 2025, it is estimated that up to 25% of the critical materials for new EV batteries could be sourced through recycling, making this a cornerstone of the industry’s sustainability goals.
Integrating EVs with Renewable Energy and Smart Grids
The convergence of EVs with renewable energy and smart grid technologies is unlocking new opportunities for sustainability. Innovations such as vehicle-to-grid (V2G) technology are enabling EVs to act as mobile energy storage units, stabilising power grids and creating value for owners.
Additionally, charging stations powered by solar and wind energy are becoming more prevalent, aligning with the UAE’s broader clean energy objectives. By integrating renewables, the sector could achieve a 40% reduction in CO₂ emissions from EV charging by 2025.
The future of transportation is electric, and as the year 2025 moves forward, the opportunities for growth, efficiency, and sustainability are boundless. The road ahead promises a cleaner, smarter, and more connected journey for everyone.
From Local to GLOBAL
Hemang Kapur, CEO of Shipa Freight, explores the evolving regional and global logistics landscape, the game-changing impact of digital technologies, and the future of freight forwarding
Evolution of Shipa Freight and iContainers
Shipa Freight and iContainers originated as corporate startups within Agility, focusing on digitising the freight forwarding process. After the sale of Agility’s Global Integrated Logistics division in 2020, both brands prioritised building proprietary technology, including a cutting-edge rate engine, while expanding procurement through direct contracts and partnerships. As the market shifts, both brands are set to evolve from a freight quoting platform into a “Complete Logistics Stack” by 2025.
This shift will integrate international freight, courier services, LTL trucking, and e-commerce solutions in key regions like the US, Europe, UAE, and India. The planned expansion is aligned with the growing demands from SMEs and enterprises, aiming to support cross-border trade and
Hemang Kapur, CEO of Shipa Freight
domestic logistics, including robust services like bulk freight deployment and returns management.
Global Freight Forwarding Trends
The global freight forwarding sector is undergoing rapid consolidation, as demonstrated by DSV’s USD 15.9 billion acquisition of DB Schenker in 2024, creating the world’s largest freight forwarder with annual revenues exceeding USD 43 billion. This consolidation trend sees the largest players cornering market share, while SMEs remain underserved. This gap presents an opportunity for Shipa Freight and iContainers to democratise access to freight services through digital innovation, offering a tailored experience to smaller enterprises globally.
Despite challenges, Shipa’s unique offering includes streamlined relocation services and destination cost transparency, reducing agent turnaround times from days to mere minutes, greatly improving customer conversion and retention rates
Key Challenges
1. Rising Consumer Expectations: Consumers now demand faster, cost-effective, and reliable deliveries. For example, in the UAE, same-day
delivery has become a benchmark for online retailers.
2. Cross-Border Complexities: Navigating diverse customs regulations and compliance requirements remains a hurdle, particularly for SMEs entering international markets. For instance, delays due to incomplete documentation can add days to shipment timelines.
3. Sustainability Pressure: Companies face growing expectations to reduce carbon footprints while maintaining operational efficiency, an increasingly important factor for eco-conscious consumers.
4. Supply Chain Disruptions: Global events, including the pandemic and geopolitical tensions, have exposed vulnerabilities in supply chains, causing delays and increased costs.
Key Opportunities
1. E-Commerce Growth: There’s significant potential for logistics providers to support retailers in scaling their operations and reaching new markets.
2. Digital Transformation: Technologies like AI, IoT, and blockchain are enhancing supply chain
transparency and efficiency. Shipa Freight, for example, provides real-time shipment tracking and instant quotes to simplify logistics for businesses of all sizes.
3. Cross-Border Expansion: Cross-border e-commerce continues to grow, fueled by consumer demand for international products. Simplified digital platforms, like Shipa Freight’s, are reducing entry barriers for SMEs looking to tap into global markets.
4. Sustainability Leadership: Adopting sustainable practices is no longer optional. Shipa Freight is working to optimise shipping routes and reduce carbon emissions, aligning with global trends toward greener logistics.
Cross-Border E-Commerce in the UAE and GCC
The UAE’s cross-border e-commerce sector is growing rapidly, driven by high internet penetration (over 90%) and an increasingly tech-savvy population. In 2024, the UAE’s e-commerce market is expected to generate USD 6.98 billion, with projections of USD 10.56 billion by 2029, growing at a CAGR of 8.63%. Around 60% of UAE consumers have made purchases from international retailers, particularly in categories like apparel, beauty, and health products. The US remains the most popular crossborder shopping destination.
Shipa Freight’s strategy to capitalise on this growing market involves offering streamlined
cross-border logistics solutions for SMEs and local merchants to engage in global e-commerce. These services will help Middle Eastern businesses access sourcing from the US and UK, and expand their presence on platforms like Amazon, enabling them to tap into global demand.
Cross-Border E-Commerce in India
India is experiencing significant growth in e-commerce exports, fueled by government initiatives like the establishment of 50+ “Export Hubs” by 2030. Crossborder e-commerce from India, particularly through platforms like Amazon, has already exceeded USD 5 billion, with projections to surpass USD 20 billion in the near future. This is driven by growing demand for Indian goods such as apparel, textiles, and electronics in markets like the US.
Shipa Freight and iContainers play a pivotal role in this transformation, currently handling over 10,000 daily shipments from India to the US. The expansion of these services helps Indian SMEs access global markets with efficient logistics solutions, supporting India’s broader export ambitions
AI, GenAI, and Freight
Forwarding
AI, especially Generative AI (GenAI), is poised to revolutionise the freight forwarding industry by enhancing operational efficiencies. Shipa Freight and iContainers are integrating GenAI into their processes to streamline customer service, automate data extraction from manual quote
requests, and manage operational exceptions. These innovations are expected to reduce errors and enhance communication between stakeholders, ultimately leading to faster service and improved customer satisfaction.
In conclusion, these technological advancements position Shipa Freight and iContainers as leaders in transforming the logistics sector with AI-powered solutions that drive efficiency across global supply chains.
Cross-Border Supply Chain
Enablement, E-Commerce, and Its Role in Nation Building
Cross-border logistics and the inclusion of SMEs in global trade are vital for propelling national economic growth, fostering innovation, and creating employment. Countries like China, India, Southeast Asia, and Mexico have demonstrated how integrating SMEs into global
supply chains can significantly impact nationbuilding.
China: The rapid development of cross-border e-commerce, supported by government initiatives like the Belt and Road Initiative (BRI), has allowed SMEs to contribute over 30% to China’s foreign trade value. The digitalisation of customs and logistics processes has allowed SMEs to access global markets more efficiently, facilitating faster trade and accelerating national economic growth.
India: The Indian government’s focus on creating “Export Hubs” and promoting cross-border e-commerce is transforming the country into a major exporter. India’s growing e-commerce export market, valued at over USD 5 billion annually, is expected to quadruple by 2030. The integration of Indian SMEs into global supply chains has not only boosted exports but also created jobs and fostered innovation, contributing to India’s economic rise.
Southeast Asia: Cross-border trade plays a crucial role in the region’s growth, where SMEs make up 97% of businesses. Governments in countries like Vietnam and Indonesia are adopting digital trade agreements and customs simplification to enable seamless crossborder e-commerce. The ASEAN Digital Economy
Framework Agreement (DEFA) is set to further boost cross-border trade, unlocking growth potential for SMEs by enhancing digital infrastructure and reducing barriers.
Mexico: As a major participant in the North American supply chain, Mexico’s SMEs are increasingly involved in cross-border e-commerce. Trade agreements like the USMCA have facilitated easier access to the US and Canadian markets for Mexican SMEs, boosting exports, creating jobs, and strengthening its industrial base. The focus on digital trade and logistics infrastructure has further positioned Mexico as a key player in North America.
Looking forward, markets like the UAE and Saudi Arabia (KSA) are poised to experience similar benefits. Both nations are heavily investing in their logistics infrastructure and digital trade capabilities to become global trade hubs. Cross-border e-commerce is expected to grow substantially in these regions, providing SMEs with access to global markets and enabling diversification away from oil-based economies. The UAE’s cross-border e-commerce is expected to contribute significantly to its GDP growth, while Saudi Arabia’s Vision 2030 includes specific provisions to enhance SME participation in global trade.
FROM LOCAL TO GLOBAL
Lee I’Ons GCC+ Managing Director Kuehne+Nagel
Lee I’Ons brings 25 years of experience, strategic insight, and leadership acumen to his role as Managing Director of the GCC+ Cluster at Kuehne+Nagel. Today, he offers us an exclusive glimpse into his day-to-day life
06:00 AM I always start my day early, as it’s packed with meetings and calls. My morning routine, which includes a nutritious shake for breakfast and just the right amount of exercise, sets me up perfectly to tackle the challenges ahead.
Sports have always been a vital part of my life, helping me stay healthy and focused. My mornings typically include either a one hour gym session or a 2.5 km swim in the sea. Just two weeks ago, I completed the Oceanman 5 km sea swim in Dubai.
08:15 AM I arrive at the office by 8:15 AM and begin my day by reviewing emails. My mornings are dedicated to calls with the GCC+ team. As a Managing Director of this dynamic and rapidly growing cluster, I stay engaged with market updates, new initiatives, and sales discussions.
The logistics industry in the Middle East is expanding at an incredible pace, and ensuring our strategy remains aligned is crucial to maintaining our position as a market leader.
11:00 AM As morning arrives in Europe, I transition from calls with the Middle East teams to global trade discussions and business development meetings.
12:15 PM I head to the canteen for lunch, which provides a great opportunity to connect with the teams in a more relaxed setting. I’ve found that these
informal conversations often spark creative ideas or lead to effective problem-solving.
1:00 PM My afternoons are typically dedicated to customer meetings, networking events, or conferences. Personal interactions are essential for building business relationships founded on trust. We want our customers to feel confident knowing that behind our business are committed and dedicated people.
When I’m in the office, I meet with teams from support functions like Finance and HR, as they play a vital role in achieving our business objectives. I am a strong advocate for educational initiatives aimed at developing young talent and I personally ensure we are making progress toward our goals.
6:00 PM Depending on my afternoon schedule, I aim to leave the office around 6 PM. To unwind after a busy day, I go for a one-hour run around my community. This provides me with a moment to reflect on the day’s highlights.
8:30 PM Dinner with my wife is a key part of my day. With both of us having busy schedules, it’s a great opportunity to unwind.
10:30 PM After checking my emails for any pressing topics, I head to bed to recharge for another productive day ahead!
