NITIN NADUKANDY FOUNDER AND CEO OF HTS INTERIORS
Digital tools aid, but creativity matters!
AESTHETICS PERFECTED kitchen
Innovation, sustainability, and smart technology are transforming kitchens into
Interiors and architecture from the Gulf, Levant and beyond
stylish, efficient spaces.
TOTO/Collaboration
Architect Sou Fujimoto on longstanding brand collaboration
Aujan/Interiors
CEO Nithin Gangadharan on his evolving vision
Heriot-Watt University/Dubai
Assistant Professor Allan Louie Torio Lompot on balancing Design & AI
KITCHEN INNOVATION Mastering
From functionality to aesthetics, the modern kitchen is evolving into a space that blends innovation with style.
Sustainable practices and energy-efficient designs are now at the forefront of kitchen innovation.
Customisation and modular layouts are redefining flexibility for both residential and commercial spaces.
14 OP-ED The Balancing Act of Design and AI
As Generative AI reshapes the design landscape, Allan Louie Torio Lompot, Assistant Professor at Heriot-Watt University Dubai, explores its potential to enhance creativity, the ethical challenges it poses, and the role of education in fostering responsible innovation.
16 REVIEW Does Multi-Size AEC Printing Really Have to Be a Challenge?
High-quality design tools streamline multi-size AEC printing processes and allow professionals to meet tight deadlines in short time spans from multiple work sites
34
DECOR REVIEW When Nature Meets Design
One of Japan’s leading architects, SOU FUJIMOTO, shares his design philosophy, inspirations, and longstanding collaboration with TOTO.
38 PROJECT Crafted For Life
Murali serpakkam, ManagIng Director of Al Futtaim Contracting group, invites you on an exclusive journey behind the curtain of Al Badia Living—an architectural gem seamlessly woven into the grandeur of the Dubai festival city masterplan
44 BRAINSTORM HAT
Why Tech Can't Fix All Design Industry Issues?
Nitin Nadukandy, Founder and CEO of HTS Interiors, underscores the need for a balance between technology and human expertise in design.
46
INTERVIEW Innovating For Impact
From luxury fit-outs to mentoring future talent, Nithin Gangadharan, CEO
of Aujan Interiors, shares his vision for sustainable design and strategic collaborations.
50 ART
Renewal of Art & Design
Renewal embodies a shared dedication to innovation and design. Design Middle East speaks with Pauline Madani, Founder of Nordic Homeworx, as she explores the impact of sustainability, creativity, and collaboration
54
DECOR REVIEW
Strawfire Mastering The Flames Of Warayaki
Restaurateur Ross Shonhan discusses his journey to introduce the Warayaki technique at Strawfire, blending traditional japanese craftsmanship with modern luxury, and his vision for evolving japanese cuisine globally
58 TRANSPORTATION
Connecting The Dots
Roger Cruickshank, Senior Director and Transportation Market Lead for the Middle East at ATKINSRÉALIS, takes us behind the scenes of the intricate Riyadh Metro development, unveiling its complexities and transformative impact
SUITE TREAT
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Experience the added luxury of QAR 750 credit to spend on dining in the hotel, and QAR 500 towards any Spa treatment.
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Nestled by the coast of Lusail sits the splendor of Raf es and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.
As we step into a season of exploration and innovation, our focus turns to Riyadh—where creativity, architecture, and design are shaping the future. This April, the Construction & Design Innovation Summit and the Design Middle East KSA Awards 2025 will bring together industry leaders to discuss transformative ideas, celebrate excellence, and redefine possibilities. These events are not just about recognition but about pushing boundaries and discovering fresh perspectives in one of the world’s most dynamic markets. I encourage you all to participate with full heart—engage, connect, and be part of the conversations that will shape the future.
Now, I’ll be honest—I don’t particularly enjoy cooking. But give me a sleek, beautifully designed, and smartly functional kitchen, and suddenly, I might just be tempted. That’s the magic of great design— it changes how we experience spaces. One space that has undergone a radical transformation over the years is the kitchen. Once a purely utilitarian area hidden away from the rest of the home, it has now become a centerpiece of modern living—where design meets innovation, and aesthetics blend seamlessly with functionality. Smart kitchens, automation, and AI-driven appliances are revolutionising how we cook, store, and interact with food.
Our cover story explores the evolution of the kitchen, from a purely functional area to a stylish, tech-driven hub. From sustainable materials to automation and smart solu-
tions, we dive into how innovation is making kitchens not just look better, but work better. Call it innovation that makes you cook! Beyond that, this issue is packed with industry news, standout projects, and insightful conversations with design visionaries. And for our Pick of the Month, we spotlight an exquisite crystal—a masterpiece of craftsmanship and timeless beauty.
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KLUDI-ASANA A haven of wellbeing
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KLUDI surprises, informs and inspires, through a complete and sophisticated range of faucets, sanitaryware and bathroom furniture of high design.
Arch Mosque by Babnimnim: Redefining Islamic Architecture in Bahrain
Kuwait-based Babnimnim
Design Studio
is the architect behind Bahrain's Arch Mosque, situated on a 2,380 sqm plot in Bu Shaheen, East Hidd. Marking the studio's debut project in Bahrain, the mosque blends traditional Islamic elements with contemporary design, inspired by the Great Mosque of Cordoba. Construction began this month, with completion slated for mid-2026.
Babnimnim, established in 2010, is renowned for designs rooted in Gulf identity, integrating modernity with cultural heritage. Previous works, such as the Mamluki Lancet Mosque in Kuwait, showcase their ability to fuse classical Islamic architecture with contemporary sensibilities.
The Arch Mosque reinter-
prets cultural heritage through design. Key features include a rhythmic colonnade system inspired by Cordoba’s arches, progressively scaled to create depth and grandeur. A slanted roof and the colonnade guide worshippers towards the Qibla. An inverted half-dome near the mihrab, with skylights, draws attention and light to the prayer space, enhancing the spiritual experience. Natural light plays a pivotal role, creating a serene, contemplative ambiance.
The mosque respects its context in Al-Hidd, blending with its medium-wage residential surroundings through its practical design and simple white exterior. It accommodates both male and female worshippers, with a dedicated women’s floor, a multipurpose hall, administrative offices, a lecture hall for Quranic studies, and a commercial strip for
self-sustainability.
Innovation is evident in the electro-mechanical systems, which are concealed within discrete areas, preserving the mosque’s aesthetics. Air-conditioning units are placed within the Qibla wall, maintaining visual integrity. The primary material, concrete, ensures durability and reduces maintenance costs, while strategic placement of windows and skylights minimizes reliance on artificial lighting and cooling, boosting energy efficiency.
The Arch Mosque redefines mosque design by balancing tradition with modernity. Its minimalist structure, rhythmic forms, and spiritual symbolism respect Islamic traditions while addressing contemporary needs. For Jassim AlSaddah, the mosque carries personal significance as a homage to his mother, whose spirit inspired its name.
Natural light, a powerful statement in the design of the mosque, is also central to the user experience through the connection it creates between the inner and outer worlds.
DOMOTEX Middle East 2025 returns to Dubai, spotlighting flooring innovations
Building on the resounding success of its 2024 edition, DOMOTEX Middle East is set to return to the Dubai World Trade Centre (DWTC) from 22 to 24 April 2025, promising an expanded showcase of cutting-edge flooring innovations and timeless craftsmanship.
The 2024 event firmly established DOMOTEX Middle East as a premier platform for the global flooring industry, drawing over 12,000 participants from 74 countries. Attendees experienced a remarkable lineup of over 100 exhibitors, featuring highlights such as the largest-ever 600m2 Tabriz Premium Silk Warp carpet and museum-quality antique rugs valued at AED 1.83 billion, presented by Heritage Carpet by Ghanbarinia.
DOMOTEX Middle East 2025 will build on its previous edition’s strong foundation, attracting a diverse audience of industry leaders, including CEOs, architects, designers, and product developers. The event showcased cutting-edge technologies, timeless artistry, and networking opportunities that left attendees highly impressed.
Building on the excitement for the 2025 edition, Sonia Wedell-Castellano, Global Director of DOMOTEX at Deutsche Messe AG, said: “DOMOTEX Middle East 2024 underscored Dubai’s pivotal role as a global trade hub. For 2025, we are elevating the event with an expanded focus on handmade carpets, bespoke products, and innovations tailored to key sectors like retail and hospitality. Our goal is to redefine flooring innovation while fostering meaningful collaborations across the industry.”
The Middle East is experiencing a surge in demand for high-quality, bespoke flooring solutions, particularly in the retail and hospitality sectors. With the flooring and carpet market projected to grow at a CAGR of 7.8% to reach USD 21.52 billion by 2033, the region’s emphasis on innovation, luxury, and sustainability is reshaping the industry landscape.
DOMOTEX Middle East 2025 will serve
as a vital platform to connect exhibitors with decision-makers eager to explore flooring products that seamlessly blend luxury and practicality. This year’s edition will introduce specialized programs for retail and hospitality industries, enhanced networking opportunities with top-tier buyers, architects, and designers and a continued focus on artisanal craftsmanship and sustainable solutions.
Wedell-Castellano added: “In 2025, DOMOTEX Middle East will continue to unite tradition and modernity, inspiring the flooring community to push boundaries and create transformative experiences. By bringing together global expertise and regional demand, the event will cement its position as the go-to platform for industry innovation and collaboration.”
With its reputation as a premier event in the flooring industry, DOMOTEX Middle East 2025 promises unmatched opportunities for discovering emerging trends, forging strategic partnerships, and driving business growth. From groundbreaking technologies to timeless artistry, the event will set the stage for the future of flooring, offering attendees an unparalleled glimpse into the industry’s evolving landscape.
Sonia WedellCastellano, Global Director of DOMOTEX at Deutsche Messe AG
Kristina Zanic Reveals Design for The Unexpected Marjan Island Hotel
Kristina Zanic Consultants has revealed its dynamic design vision for the interiors of The Unexpected Marjan Island Hotel and Residences, following the recent commencement of the project’s construction. The design concept promises an immersive experience, fusing color, movement, and music to create a vibrant and avant-garde atmosphere. It is set to offer an exceptional guest experience as well as a striking residential address, with a seamless blend of indulgence, sophistication, and playful flair.
The project is being developed by Almal Real Estate Development, a Dubai-based, award-winning developer of luxury properties. The company has appointed Palladium Hotel Group, a renowned hotel operator with over five decades of experience, to manage the property under the brand The Unexpected Hotels & Residences. Almal Real Estate Development has also appointed the Design & Architecture Bureau (DAR) as the lead design consultant for the project, overseeing all aspects of the property’s lifecycle. With over 422 hotel rooms and residential units, the project is strategically positioned next to the upcoming Wynn Island, making it a premier destination for affluent travelers, party-goers, and those seeking vibrant, highenergy experiences. Once completed in 2027, it will be a significant addition to the island's luxury offerings. Central to the design is the concept of Cymatics -
the visual interpretation of sound waves - a theme that aligns with the brand’s connection to music and entertainment. This concept guides the interiors, creating spaces that embody energy, movement, and transformation.
The Cymatics theme is woven into the design through key elements such as rich gradient hues and reflective surfaces that evoke shimmer and movement. Layered textures mimic the flow of sound, while fluid, modular furniture and flexible layouts enable easy reconfiguration, enhancing the interiors’ dynamic feel. Statement pieces punctuate the interiors, offering unexpected surprises that echo the brand’s ethos.
In the lobby, a custom light installation in the brand’s signature red pays homage to its iconic hummingbird logo, while a sweeping digital display overhead adds a sense of movement. Below, a modular, serpentine sofa facilitates regular changes in the seating layout, resting on top of a swirling marble floor that evokes movement.
The guestrooms and suites showcase a color palette that shifts from light, beach-inspired tones near the windows to deeper hues towards the interior, creating a sense of transition. Statement headboards feature sunset-inspired artwork crafted from acrylic and mirrored materials. Mirrored ceilings add to the playful, edgy vibe, while glass-walled bathrooms with gradient opacity blur the lines between public and private, integrating freestanding bathtubs directly into the bedroom for a luxurious touch.
The bold, fluid architecture extends indoors, with interiors also drawing inspiration from the beachside location and spectacular sunsets.
Loro Piana Interiors Unveils “Pure and Pristine” Collection at Paris Déco Off
Loro Piana Interiors’ new collection for 2025 showcases materials and a design aesthetic that are a masterful celebration of purity. The new collection of fabrics and furniture made its début at the traditional Parisian event from 15th to 18th January 2025.
The fabrics include ultra-fine, fluid Wish® merino wool, subtly softened with a hint of cashmere, and an original take on linen – a velvet in full, vibrant shades – as well as fabrics to which it adds textural interest. Pure linen also comes down to earth on a soft carpet. The furniture pieces are a tribute to purity of form, channelling a refined vision of indoor/outdoor living. The designs by Raphael Navot, Francesca Lanzavecchia and Paola Navone with her Otto Studio, are crafted with incredible craftsmanship from the finest of materials.
This season marks the debut of the Palm Wicker Armchair, a new version of the Palm Armchair in hand-woven wicker, also created by Raphael Navot for Loro Piana Interiors, and “Trama”, the free-standing room divider bookcase designed by Francesca Lanzavecchia, which combines wood and fabric in a fluid object that creates a separation between spaces. The Delight Chairs range by Exteta has been joined by soft sofas – one with a modular design and one with a wooden structure – and new coffee tables. Mahogany wood and marble, along with outdoor fabrics by Loro Piana Interiors, have been used to craft pieces ideal for curating refined al fresco living areas, perfect on a veranda or in a bright garden room.
“The 2025 collection sends a message of purity and essentiality. The fabrics are made with two particularly interesting materials: soft and ultrafine Wish® merino wool, and linen, which allow us to expand the range of our excellences. The proposal is very focused, essential, yet it offers original elements that are strongly representative of our textile savoirfaire,” explains Francesco Pergamo, Director of the Loro Piana Interiors Division.
Wish® Flannel Stripe and Check yarn-dyed flannels in springy Wish® merino wool, measuring only 15 microns in diameter, with a touch of cashmere. They are perfect for upholstery and elegant curtains. Versatile, adaptable, Wish® merino wool has also been mingled with cashmere into a soft, delicately irregular bouclé yarn and gives life to the Wish® Bouclé fabric.
The Gher blanket highlights the purity of cashmere. The pristine Cashmere Coarsehair® is crafted with a diagonal weave, in subtly contrasting colours on the different sides.
“The purity of the proposal we are presenting at Déco Off is also expressed in the furnishings, the result of the collaboration with Raphael Navot, who designed for us the hand-woven wicker version of the Palm Armchair, preserving its soft and sinuous lines, and with Paola Navone and her Otto Studio, together with Exteta. Thanks to their work and the skilful application of our fabrics, the range of Delight Chairs expands considerably and allows us to create a truly versatile and elegant lounge,” continues Francesco Pergamo. “Also very interesting is the result of our encounter with the Italian designer Francesca Lanzavecchia, who created the “Trama” bookcase-divider, an extremely original and versatile object with a strong textile component.”
The collection features ultra-fine, fluid Wish merino wool blended with a touch of cashmere, a unique velvet interpretation of linen in vibrant shades, and fabrics enhanced with rich textures.
INC Group Names New COO to Drive Next Phase of Growth
Following a transformative tenure in Saudi Arabia, Ciaran will take on a pivotal role in leading operational excellence across INC Group’s expanding portfolio in the Middle East and Africa. His insights, honed through years of regional experience, promise to bring strategic value to INC Group’s operational framework. With focus on optimising processes and enhancing client outcomes, Ciaran’s leadership is set to drive impactful, scalable solutions that align with INC Group’s growth ambitions.
INC Group is pleased to announce the appointment of Ciaran Crowley as Chief Operating Officer. Following a transformative tenure in Saudi Arabia, Ciaran is set to lead operational excellence across INC Group’s expanding portfolio in the Middle East and Africa. His insights, honed through years of regional experience, promise to bring strategic value to INC Group’s operational framework.
Ciaran’s impact at INC has been profound; he was instrumental in establishing and growing the Group’s operations in Saudi Arabia. Under his leadership, INC KSA achieved remarkable growth, transforming into a 100-milliondollar business. His commitment to operational efficiency and innovation has been pivotal to the Group’s success, and his forward-thinking approach will now help streamline and scale INC Group’s operations across all regions.
“Ciaran has an exceptional ability to transform complex challenges into streamlined
solutions,” said Sean Nicholson, CEO of INC Group. “His attention to detail and his dedication to making each part of the business work seamlessly align perfectly with INC Group’s vision for growth.”
As COO, Ciaran will focus on optimising processes and ensuring INC Group not only operates smoothly but continues to excel and thrive in all regions. His leadership is expected to enhance team capabilities across the UAE, KSA, and Africa as he divides his time between these critical markets.
Ciaran Crowley brings over 22 years of experience in the industry, combining technical expertise and project management acumen. Under his guidance, the KSA business grew by over 500% in 2021, despite launching just before the COVID-19 pandemic. Known for his client-centred approach, he values client feedback as the ultimate measure of success, ensuring INC Group’s projects consistently exceed expectations.
In addition to his operational prowess, Ciaran is known for his inclusive leadership style,
Ciaran Crowley Chief Operating Officer, INC Group
inspiring and empowering his team members to thrive. The KSA business unit started with a modest four employees in 2020 and now stands at over 100 talented individuals.
Nouf Alqahtini, a key member of the INC KSA team, remarked: “Ciaran’s open-mindedness and passion for developing young Saudi talent resonate with all of us. He not only supports local creatives, such as Saudi national designers and artists, but he also sets a standard of professionalism that elevates the entire team.”
Reflecting on his INC journey, Ciaran shared: “It’s been incredible to watch our team grow from a small office in Al Barsha, Dubai, to a multi-regional presence. I’m especially excited to work with our fantastic teams across each region and to leverage shared best practices. By continuing to digitalise and align processes, I believe we can cement our reputation as the premier design and build contractor across the MENA region.”
Havelock One Completes Transformation of The St. Regis Kuwait
Havelock One Interiors has successfully completed phase two of a three-part renovation for The St. Regis Kuwait, part of the iconic Sheraton Towers— one of the most prestigious addresses in the country.
Following the completion of phase one in May 2022, which saw a refresh of guestrooms and suites, phase two focused on transforming 2,200 sqm of public areas and enhancing additional guestrooms to elevate the overall guest experience. This milestone marks Havelock One’s third collaboration with The St. Regis, having previously delivered phase one in Kuwait and the joinery package and spa for The St. Regis Riyadh.
Designed by Dubai-based Kristina Zanic Consultants, the renovation introduces a new level of sophistication to this five-star destination. The bespoke joinery, including floor-to-ceiling decorative metal screens and custom wooden and glass partitions, was crafted at Havelock One’s Bahrain factory and installed by their
skilled team. These elements serve as both functional dividers and intricate design features, enhancing the ambiance of both public areas and guestrooms. Meanwhile, the flooring constructed from natural marble in a herringbone pattern adds a striking touch.
ACT The Balancing
of Design
As Generative AI reshapes the design landscape, ALLAN LOUIE TORIO LOMPOT, Assistant Professor at Heriot-Watt University Dubai, explores its potential to enhance creativity, the ethical challenges it poses, and the role of education in fostering responsible innovation.
ALLAN LOUIE TORIO LOMPOT, Assistant Professor at Heriot-Watt University Dubai
According to an Adobe Analytics Survey, 75 per cent of Gen Z have used generative Artificial Intelligence (AI) more than any other generation, and they believe that generative AI tools can enhance their creative abilities. On the contrary, a recent online survey says 74 per cent of artists feel that AI artwork is unethical. For older millennials, the leap from traditional design tools from Adobe Photoshop versions 1.0 - 7.0 to Adobe Photoshop 2025 version 26.0 was revolutionary. Thanks to Generative AI, workflows are now being dramatically streamlined, and critical tasks can now be completed in significantly less time.
AI is a broad term that encompasses any system that can mimic human intelligence, including tasks like learning, problem-solving, and decision-making. On the other hand, Generative AI or Gen AI learns patterns from existing data and uses this knowledge to generate novel outputs. Generative AI’s ability to transform text prompts into stunning visuals will soon revolutionise the design industry. However, there are critical considerations that come with this transformative power. While Gen AI increases efficiency and augments a designer’s capability, concerns about overuse, misuse and its ability to weaken human originality potentially must be carefully examined.
The evolution of Generative AI has been remarkable. We’ve witnessed significant advancements from first-mover pioneers like Dall-E and Midjourney, culminating in extra powerful tools like Adobe Firefly. Even AI models like CoPilot, Gemini, and GPT4 initially focused on text generation, now possess the capability to generate images based on user prompts. This rapid evolution has shifted the discourse surrounding AI. While job displacement was a primary concern half a decade ago, the narrative has now evolved. Today, the primary concern revolves around those who effectively utilise AI tools, gaining a significant advantage over those who do not. This shift in perspective urged us to explore its potential within our field. We integrated Adobe Firefly as an experimental rendering engine in my Revit Interior Architecture Laboratory. Students conceptualised and designed a mixeduse typology project with a neo-pop art theme
The education sector holds a significant responsibility in fostering an ethical approach to AI. By instilling the discipline needed, we can equip future designers to navigate the evolving AI landscape with integrity. .
during a hands-on BIM course. This project served as an ideal testbed for exploring Adobe Firefly’s capabilities. We experimented with Generative AI for post-processing renderings, enhancing interior perspectives initially designed and developed using Autodesk Revit. This experience demonstrated the exciting possibilities of integrating AI tools into the interior architectural design process, pushing the boundaries of creative exploration.
As the influence of AI continues to grow within the design profession, crucial questions regarding ethical considerations and limitations will inevitably arise. When these questions move from whispers to shouts, I will advocate for the application of ethical principles in AI development and utilisation. Drawing upon John C. Maxwell’s assertion that business ethics are inseparable from personal morality, I will emphasise the importance of acknowledging AI tools’ contributions while avoiding false claims and misrepresentations.
The education sector holds a significant responsibility in fostering an ethical approach to AI. By instilling the discipline needed, we can equip future designers to navigate the evolving AI landscape with integrity. AI now has boundless potential, and moving forward, its development must be guided by ethical considerations. The timeline for this wave of AI innovation to stabilise remains uncertain. This ‘calm after the storm’ is not about restrictions, soon we need to have ethical standards that are etched in stone to regulate AI in different disciplines.
Addressing issues that will continue to arise about copyrights, their negative impact on human creativity, and professional accountability and transparency will be crucial. Like other disruptive and game-changing technologies, AI and Gen AI will undoubtedly reshape our world. Embracing this change while acknowledging its complexities is essential as we navigate this ever-evolving yet exciting era.
Does Multi-Size AEC Printing Really Have to Be a Challenge?
High-quality design tools streamline multi-size AEC printing processes and allow professionals to meet tight deadlines in short time spans from multiple work sites
Construction companies are under pressure to build smarter and faster. The latest innovations in construction technology help designers eliminate waste, use advanced materials, and construct more sustainable structures.
Printing is a vital part of bringing these amazing architectural ideas to life. By addressing the manual tasks associated with multi-size AEC printing, hybrid workforces can perform more efficiently. So, how can AEC professionals streamline the multi-size printing process?
Introducing Simple Solutions to Support Streamlined Hybrid Work
Modern AEC companies need printing solutions that will work efficiently for remote workers and job site teams.
"Modern construction projects are increasingly collaborative," explained [HP spokesperson]. "Multiple teams interact with a single file and print wirelessly from a variety of devices."
HP has released the HP DesignJet T850 and T950 Large Format Printer series designed to make large format and A0 – A4 printing easy and efficient, both product ranges eliminate steps from the printing process.
Contractors can print files in the field, visiting stakeholders can access files on demand, and teams can virtually add input to keep workflows moving.
Achieving Multi-Size AEC Printing in Just One Click
These models bring the workflows of large format printers and A0 – A4 printers together, so your workgroups can create high-quality prints in multiple sizes with fewer steps , all from a single printer. (2) Automatic media selection and
integrated input trays allow users to switch quickly from large format to A3 or A4 and back again without manually changing from roll to sheets. HP Click allows users to print in fewer steps and avoid reprints through print preview.
Improve collaboration across teams with the ability to print from a connected device, no matter where you're located. With the HP app, users can easily connect, print, and manage the plotter from wherever they work for mobile printing. Data is protected from cyber threats without any effort, thanks to HP Wolf Pro Security. The easy-to-use front-loading scanner improves connectedness across teams by allowing AEC professionals to share drawings and collaborate with colleagues from virtually anywhere.
To boost productivity, AEC teams can turn to the T950 printer.
Users can collect their jobs quickly and easily with a stacker that holds up to 40 pages[2] in a flat position and a sheet organizer that sorts A3 from other large-format pages. These integrated output trays help the ease of organizing and managing multi-size AEC printing projects.
Contractors can print files in the field, visiting stakeholders can access files on demand, and teams can virtually add input to keep workflows moving.
With the right technology, printing in all sizes can be easy and efficient.
HP has released the HP DesignJet T850 and T950 Large Format Printer series. Designed to make large format and A3 printing easy and efficient, both product ranges eliminate steps from the printing process.
Mastering
KITCHEN INNOVATION
From functionality to aesthetics, the modern kitchen is evolving into a space that blends innovation with style. Sustainable practices and energy-efficient designs are now at the forefront of kitchen innovation. Customisation and modular layouts are redefining flexibility for both residential and commercial spaces. As technology advances, seamless integration of smart appliances is enhancing user experience like never before.
Industry experts share insights on the latest trends, materials, and smart solutions shaping the heart of modern living spaces
GROHE
STEFAN SCHMIED, Leader, IMEA, LIXIL International, highlights GROHE’s focus on sustainable, tech-driven kitchen solutions like the Blue Pure System and SmartControl faucets, blending luxury with functionality in Dubai’s evolving market.
Stefan is responsible for accelerating the growth and enhancing the longterm sales performance of the GROHE brand through cross-regional collaboration and strategic innovation.
With a high spout and three swivel settings, this tap offers flexibility and elegance for all your kitchen tasks.
"GROHE brand stands out in the market with its commitment to German engineering, sustainability, premiumness, and cuttingedge technology. Our products are not only designed for style but also for long-lasting performance and environmental responsibility."
KITCHEN TRENDS & INNOVATIONS
The kitchen has evolved into a multifunctional space, with consumers seeking smart, intuitive solutions that simplify daily routines. In Dubai, key market trends include sustainability, smart home technology, minimalist designs, and multi-functional spaces. Consumers are increasingly drawn to eco-friendly products, touchless faucets, and integrated water filtration systems that enhance both convenience and sustainability.
At GROHE brand, we stay ahead of these trends with cutting-edge innovations like
GROHE Blue and Red systems, which combine modern design with advanced functionality. GROHE Blue not only provides filtered, chilled, and sparkling water on demand but also plays a crucial role in water conservation and reducing plastic waste by replacing bottled water. This aligns with our commitment to sustainability by significantly minimising the reliance on single-use plastics and lowering overall water consumption. GROHE leads the way in sustainable, efficient, and innovative kitchen solutions, meeting the evolving needs of consumers in Dubai and beyond.
MARKET EVOLUTION
The Dubai kitchen market is evolving towards personalised, technology-driven, and ecoconscious solutions. Over the next few years, we foresee greater demand for sustainable materials, water-saving fixtures, and smart kitchens integrated with IoT. GROHE brand is focused on leveraging these trends by continuously innovating and offering products that align with the region's dynamic lifestyle and environmental goals. For example, the kitchen faucet is often one of the most underrated elements in the kitchen and often receives no special consideration during kitchen planning, yet it is one of the most frequently used touchpoints. GROHE SmartControl offers innovative push technology for the intuitive, hands-free operation of kitchen faucets. It is ideal when both hands are busy or not clean.
CHALLENGES IN THE REGION
Rather than challenges, we see exciting opportunities in the Dubai market as the region undergoes rapid transformation. The GCC economies are experiencing accelerated growth, fueled by diversification away from oil and significant investments in infrastructure and urbanization. This has led to a surge in modern, eco-conscious developments, creating new possibilities for smart and sustainable building solutions.
GROHE balances luxury, functionality, and sustainability by investing in R&D to create versatile, high-quality products tailored to diverse regional demands.
In the hospitality sector, we are seeing a strong demand for premium en-suite bathrooms and high-end kitchen solutions. Hospitality sectors are increasingly integrating GROHE Blue in kitchens and executive suites, offering guests a sustainable and convenient alternative to bottled water while reducing plastic waste. GROHE collaborates with partners to deliver seamless bathroom renovations, enhancing comfort and efficiency with innovative, sustainable solutions for Dubai’s dynamic market.
COMPETITIVE EDGE
GROHE brand stands out in the market with its commitment to German engineering, sustainability, premiumness, and cuttingedge technology. Our products are not only designed for style but also for long-lasting performance and environmental responsibility. With initiatives like our "Cradle to Cradle" certification and focus on water-saving technologies, we provide solutions that blend luxury with purpose. GROHE creates better living spaces by understanding consumer needs and delivering tailored, innovative solutions for the Middle East market. >>>
The Essence Single-lever sink mixer combines style and functionality with flexible hoses for easy installation.
LATEST OFFERINGS
One of our latest innovations is the GROHE Blue Pure system, which delivers filtered water straight from the tap, offering a sustainable and convenient alternative to bottled water. Additionally, our SmartControl faucets provide an intuitive, touch-free experience, enhancing both hygiene and ease of use. We have also introduced new finishes and styles to cater to diverse design preferences, ensuring that our products complement a variety of interiors. Beyond product innovation, GROHE is committed to exceptional customer support. GROHE’s UAE Customer Service Center ensures seamless installation, maintenance, and support, backed by a strong distributor network for an enhanced customer experience.
CULTURAL PREFERENCES
Dubai's diverse population brings a mix of design preferences, from modern minimalist to opulent traditional styles. At GROHE, we cater to this diversity by offering a wide range of finishes, designs, colors, and functionalities. Our products are designed to harmonise with the unique aesthetic sensibilities of our customers while delivering world-class performance.
CONSUMER INSIGHTS
We are certainly seeing a shift towards more sustainable, technologically advanced, and high-quality designs in the region. Consumer demands in the Dubai kitchen market focus on sustainability, convenience, and modern aesthetics. There’s a growing preference for touchless faucets,
integrated filtration systems, and water-saving solutions. Our main clients include homeowners, luxury developers, and the hospitality sector, all of whom prioritise quality and innovation.
FUTURE PLANS
As part of LIXIL, GROHE drives sustainable innovation, enhancing profitability, resilience, and climateconscious kitchen design in the region.
Our future plans include expanding smart kitchen solutions, incorporating eco-friendly materials, and enhancing water efficiency to create kitchens that seamlessly blend technology, sustainability, and timeless design. GROHE simplifies renovations with expert guidance and streamlined solutions, ensuring a seamless, hassle-free kitchen upgrade experience. Through these efforts, GROHE brand continues to set new standards in kitchen innovation, delivering solutions that are not only aesthetically refined but also future-proof and environmentally responsible.
The Essence Single-lever sink mixer offers a sleek design and seamless functionality, perfect for your kitchen.
Ideal Standard continues to redefine kitchen design with the launch of Gusto, a premium collection that blends striking aesthetics with high functionality. Backed by over a century of expertise in brassware manufacturing, the brand extends its craftsmanship and advanced technologies into the kitchen sector. Frederick Trzcinski, VP Commercial at Ideal Standard MENA, highlights the collection as a significant step in meeting the evolving demands of contemporary kitchens.
"OUR GUSTO COLLECTION IS A PRIME EXAMPLE OF WHAT WE CAN OFFER THE KITCHEN SECTOR. IT COMBINES SOME OF OUR MOST INNOVATIVE TECHNOLOGIES WITH BOLD DESIGNS AND A VERSATILE COLOR PALETTE, PROVIDING NOT JUST FUNCTIONALITY BUT ALSO FLAIR, RELIABILITY, AND PRACTICALITY FOR MODERN KITCHENS."
IDEAL STANDARD
KITCHEN TRENDS & INNOVATIONS
Dubai's kitchen sanitary market is evolving with a strong focus on sustainability, functionality, and aesthetics. Water- and energy-saving taps are gaining popularity as consumers seek ecofriendly solutions that minimise waste without compromising performance. Smart technology, including temperature control systems and integrated soap dispensers, enhances both hygiene and convenience, while comfort-height taps with a 360-degree swivel provide added flexibility. Elegant finishes continue to trend, adding a modern and luxurious touch to kitchen designs. Additionally, there is a growing emphasis on ensuring that kitchen fixtures seamlessly complement overall room aesthetics, creating cohesive and stylish spaces.
Frederick is a seasoned leader driving innovation and market expansion. With a keen eye for design and functionality, he plays a pivotal role in shaping the brand’s vision for modern living spaces.
MARKET EVOLUTION
"Ideal
Standard continues to push the boundaries of innovation and design in the kitchen sector with the launch of its latest collection, Gusto. This premium and versatile range is a remarkable addition to the company’s portfolio, combining striking aesthetics with high functionality to meet the evolving demands of contemporary kitchens."
Dubai’s kitchen sanitary market is rapidly shifting toward high-tech, sustainable, and design-centric solutions. However, brands operating in this space face several challenges. Water scarcity drives the demand for highly efficient products that minimise consumption without compromising performance. Intense competition necessitates continuous innovation and differentiation to stand out. Additionally, products must be designed to withstand Dubai’s extreme heat and humidity, ensuring long-lasting quality and durability in the region’s unique climate conditions.>>>
"By offering eco-friendly solutions that promote water conservation, using advanced materials that are anti-scratch, stain-resistant, and corrosion-free, and expanding options for personalised finishes and styles, the brand ensures both functionality and aesthetics."
LATEST OFFERINGS
Ideal Standard continues to push the boundaries of innovation and design in the kitchen sector with the launch of its latest collection, Gusto. This premium and versatile range is a remarkable addition to the company’s portfolio, combining striking aesthetics with high functionality to meet the evolving demands of contemporary kitchens. Backed by over 100 years of expertise in brassware manufacturing, Ideal Standard brings its renowned craftsmanship and innovative technologies— previously established in the
bathroom and washroom sector—into the kitchen space.
The Gusto iMX model enhances convenience with an integrated soap dispenser, ensuring a cleaner and more organised workspace. Designed for professional performance, it features flexible spouts, pull-down spray heads with magnetic holders, and dual-spray buttons, making it ideal for home chefs. Sustainability and durability are key, with FirmaFlow®+ cartridges that surpass EU standards, enduring over 750,000 use cycles. The collection’s sophisticated finishes—
Silver Storm, Brushed Gold, Magnetic Grey, and Sunset Rose—bring a premium and distinctive touch to contemporary kitchens. Speaking about the new collection, Frederick Trzcinski, VP Commercial at Ideal Standard MENA, stated:
"Our Gusto collection is a prime example of what we can offer the kitchen sector. It combines some of our most innovative technologies with bold designs and a versatile color palette, providing not just functionality but also flair, reliability, and practicality for modern kitchens."
Gusto kitchen mixer with pull-down spout round
CONSUMER INSIGHTS
Dubai’s multicultural market calls for versatile, premium kitchen solutions that combine durability, design, and flexibility. Products must be long-lasting and resistant to corrosion and wear, incorporating advanced technologies like physical vapor deposition for enhanced performance. Thoughtful design elements, such as lever controls for easy operation with the elbow and a comfort-height spout with a 360-degree swivel, ensure convenience and ease of use. Additionally, adaptable designs cater to diverse cooking and cleaning habits, meeting the varied needs of Dubai’s dynamic culinary landscape.
FUTURE PLANS
Ideal Standard is dedicated to shaping the future of kitchen sanitary products through sustainability, innovation, and customisation. By offering eco-friendly solutions that promote water conservation, using advanced materials that are anti-scratch, stain-resistant, and corrosion-free, and expanding options for personalised finishes and styles, the brand ensures both functionality and aesthetics. Additionally, the Gusto taps feature EasyFix+ technology, enabling tool-free installation and reducing setup time by up to 50% compared to standard market taps, making the process effortless and efficient.
Kitchen mixer with tubular spout square
GREEN ROBIN INTERIORS
DIJON COMPTON, Managing Director of Green Robin Kitchens in Dubai, specialises in custom, high-quality kitchen designs. With a focus on craftsmanship, sustainability, and local production, he creates timeless, functional kitchens that stand out in the luxury market.
KITCHEN TRENDS & INNOVATIONS
In Dubai, kitchens are becoming more open, minimalist, and natural-looking, with clean lines and materials like natural wood and stone taking center stage. Clients want kitchens that are both functional and beautiful, making them great spaces for cooking and socialising. Green Robin adapts by emphasising on handcrafted designs made from high-quality materials and tailored to each client's specific concept.
MARKET EVOLUTION
Dubai’s kitchen market is undergoing a transformation towards sustainability and personalization, with homeowners increasingly seeking kitchens that go beyond functionality to become an integral part of their home. As we look ahead, we anticipate a rising demand for eco-friendly materials and smarter technological integration. In response, we are preparing to meet this demand with custom, innovative solutions that prioritize both style and sustainability. Our commitment is clear: 65% of the wood used in our wood-based materials will come from recycled materials or by-products, ensuring a more sustainable future for kitchen design.
CHALLENGES IN THE REGION
At Green Robin, we address the challenge of Dubai's diverse multicultural population by offering flexible, custom designs and
Al Andalus, Jumeirah Golf Estates It’s a compact space that utilises every millimeter of storage-bright whites, sintered stone surface make it feel airy, stylish, and anything but cramped.
Dijon's focus on craftsmanship, sustainability, and local production sets Green Robin Interiors apart in the competitive luxury market.
emphasizing clear communication. This ensures we meet the unique needs of each client and deliver exactly what they envision for their kitchen.
COMPETITIVE EDGE
What sets us apart is our ability to offer fully bespoke solutions. We're not confined by standard modular systems, allowing us to maximise every millimeter of space and create a unique design for each kitchen. Our dedication to sustainability and personalized service makes us the preferred choice for clients seeking something truly special. With our factory located in Jebel Ali, we can swiftly adapt and implement client requests. Plus, all our raw materials are sourced from top European suppliers, ensuring premium quality at competitive prices.
LATEST OFFERINGS
We have recently introduced smart kitchen features, such as smart-opening cabinet doors and drawers. On top of that, we’re committed to providing sustainably made cabinets from recycled MFC boards and countertops made from
friendly materials. These are perfect for clients who want luxury with a lighter environmental impact. We have also designed a new matte white oak wood veneer door system with a slim frame and introduced a warm neutral paint palette for 2025, enabling us to keep up with trends while still producing a signature piece. >>>
eco-
Orange Lakes, Jumeirah Golf Estates
This kitchen is a perfect mix of warmth and sophistication, with sleek European white oak doors and smooth stone finishes
Nikki Beach Residences
It’s a statement ultra-modern kitchen with a clean minimalist look from the Corian top to the open counters it allows light to flow through the glass.
CULTURAL PREFERENCES
Dubai’s market is a melting pot of cultures, so we work hard to cater to everyone. For example, some clients prefer clean, modern designs, while others love traditional styles with a twist, such as a statement stone or a Corian worktop. By understanding their stories and preferences, we craft kitchens that are both personal and culturally meaningful.
CONSUMER INSIGHTS
Clients today seek kitchens that are both functional and beautiful. There's a rising demand for smart storage solutions, durable materials, and eco-friendly features. Many of our clients want kitchens that complement their living space while supporting their lifestyle—whether it's for hosting guests or creating a calm family environment. At the core, they desire a kitchen that serves as the heart of the home and is built to endure.
FUTURE PLANS
Our goal is to create bespoke kitchens that are as unique as the individuals who use them. For us, the future lies in maximising every inch of space, combining sustainability with timeless design to craft spaces that not only look beautiful but also feel truly special.
Jumeirah Islands
This kitchen is a real showstopper—rich Italian wooden doors, bold marble, and every detail designed to make a fantastic family space
CASA MILANO
AZHAR SAJAN, Founder of Casa Milano, creates kitchens that blend sophistication, impeccable craftsmanship, and thoughtful functionality.
KITCHEN TRENDS & INNOVATIONS
The UAE kitchen market is driven by a blend of luxury, smart technology, and sustainability. Open-plan, multifunctional kitchens are in demand, particularly in compact Dubai homes, where modular designs enhance space efficiency and social interaction. Sustainable materials like recycled wood and energy-efficient appliances align with the UAE’s Vision 2030. Smart tech, including IoT appliances and AIpowered features, is becoming standard in luxury homes. Our collaboration with Arredo3 Cucine introduces the Gaia Range, combining reclaimed materials with smart storage, and Glass 2.0 kitchens with micro-ribbed glass and IoT connectivity.
Minimalist and functional, the modern kitchen combines contemporary design with practical solutions for a stylish yet efficient space.
MARKET EVOLUTION
The UAE’s modular kitchen market is experiencing a dynamic shift, with a projected 6% CAGR through 2030, driven by a growing demand for high-end German and Italian designs among expatriates and high-net-worth individuals. Smart kitchens are becoming the norm, with over 60% of new developments in Dubai now featuring pre-installed automation systems, according to Mordor Intelligence. Meanwhile, sustainability is taking center stage, as energyefficient certifications like LEED and circular design principles gain prominence, reinforced by UAE policies such as the D33 Agenda, which emphasize long-term environmental responsibility.
CHALLENGES IN THE REGION
The UAE’s diverse market
demands bespoke designs, balancing Middle Eastern spaciousness, Western minimalism, and Asian functionality—addressed by our Tailored Design Studio. Climate resilience is key, with marine-grade stainless steel and UV-resistant laminates ensuring durability, as seen in Arredo3’s Cosmolite® tops. Supply chain disruptions and local competition (e.g., Danube Home) challenge timelines, mitigated by strategic stockpiling and Italian partnerships. To combat counterfeit products and service gaps, Casa Milano’s 360° Support Portal offers lifetime maintenance and certified technicians, ensuring lasting quality.
COMPETITIVE EDGE
As the UAE’s exclusive Arredo3 partner, we bring 100% Italian craftsmanship to the market, offering kitchens from renowned
brands like SieMatic and Scavolini, known for their precision engineering. Our Gaia Range embraces bespoke sustainability, using FSC-certified wood and recycled aluminum to reduce carbon footprints by 40%. With project-scale expertise, we’ve successfully integrated kitchens into iconic spaces, from Palm Jumeirah villas to Downtown Dubai towers, ensuring seamless alignment with architectural visions.
LATEST OFFERINGS
Our Smart Kitchen Hub showcases Arredo3’s K2 Handle and app-controlled appliances, including touchless faucets and AI ovens, offering the ultimate in modern convenience. Designed for the UAE’s shrinking residential spaces, our modular flexibility allows for expandable units, maximizing functionality in compact kitchens.
Bold, functional, and stylish – modern kitchens captivate with innovative design elements that seamlessly blend beauty and utility.
Additionally, we’re redefining luxury with limited-edition kitchens created in collaboration with top designers like Patricia Urquiola, catering to ultra-high-net-worth clients seeking unparalleled style and exclusivity.
CULTURAL PREFERENCES
For Middle Eastern clients, kitchens often feature grand islands and concealed storage, designed to accommodate large family gatherings, as seen in the luxurious Emirates Hills villas. Meanwhile, expatriates in the UAE prefer sleek, handleless designs that reflect modern minimalism, exemplified in the sophisticated kitchens of Downtown Dubai apartments. Each design is tailored to meet the specific needs and aesthetic preferences of these diverse clientele, ensuring both functionality and style.
NOTABLE PROJECTS
We've crafted bespoke Arredo3 kitchens in Palm Jumeirah Residences, featuring sleek waterfall countertops and discreet charging stations. In Dubai Creek Harbour, our smart kitchens integrate motion-sensor lighting and humidity-controlled pantries, seamlessly combining luxury with advanced technology for contemporary living. Our portfolio also includes remarkable projects across Al Barsha, Business Bay, Downtown, Palm Jumeirah, and Emirates Hills.
FUTURE PLANS
We’re leading the way in tech integration by partnering with Dubai’s Sandbox AI Initiative to pilot AR kitchen configurators, offering clients a futuristic way to design their kitchens. In line with the UAE’s 2033 waste reduction targets, we’re launching a take-back program for old cabinets, supporting a circular economy. Additionally, we’re expanding our reach regionally, targeting Saudi Arabia and Qatar through Arredo3’s re-export network, bringing our premium kitchen solutions to new markets across the Middle East.
Casa Milano showcases a remarkable portfolio, crafting kitchen designs that perfectly fuse contemporary style, high-end appliances, and functional solutions.
Elevating cooking to an art form, modern kitchens blend stylish elements with high-performance features for the perfect culinary space.
GAGGENAU
Gaggenau, a renowned German manufacturer of high-quality home appliances, has a rich history dating back to 1683. Recognised as an innovation leader in design and technology, the brand has revolutionised domestic kitchens with its acclaimed products.
Gaggenau sets the trend for luxury kitchen appliances by integrating advanced technology, such as intuitive touch controls and smart connectivity, with high-end materials like stainless steel and glass. Their innovations reflect a commitment to both form and function, with designs that enhance the user experience while maintaining aesthetic appeal.
Their offerings include a wide range of luxury kitchen appliances, such as ovens, cooktops, ventilation systems, refrigerators, dishwashers, and coffee machines. Notably, the 90cm EB 333 oven stands as a testament to Gaggenau's commitment to performance and design excellence.
Gaggenau's success is founded on technological innovation and a clear design language combined with high functionality.
The brand appeals to discerning consumers who value exceptional quality, performance, and design in their kitchen environments.
Gaggenau's appliances are designed to inspire culinary creativity, making them a preferred choice for those seeking to elevate their cooking experience.
Notable projects in the UAE include luxurious residences in Dubai where Gaggenau appliances are featured prominently. These projects showcase the integration of their premium appliances in high-end kitchen spaces, elevating the overall luxury experience for homeowners.
This kitchen features Gaggenau's Essential Induction cooktop, which seamlessly integrates into various kitchen styles and settings, offering a minimalist design that enhances both functionality and aesthetics.
DOMOTEX MIDDLE EAST
22 – 24 APRIL 2025
Dubai World Trade Centre
The Trade Fair for the Carpet & Flooring Industry in the Middle East.
One of Japan’s leading architects, SOU FUJIMOTO, shares his design philosophy, inspirations, and longstanding collaboration with TOTO. From the forests of Hokkaido to global landmarks like the Serpentine Pavilion and L’Arbre Blanc, Fujimoto discusses the intersection of nature, technology, and human-centric spaces, shaping the future of architecture.
natureWHEN MEETS DESIGN
Can you share your background and the key influences that have shaped your architectural philosophy and approach to design?
I grew up in Hokkaido and often played in wild forests as a child. Of course, I didn't think about architecture at all at the time, but when I started studying architecture, I felt that the experience of playing in the forest had many meanings, such as a sense of scale, diversity, and something beyond functionality. And the contrast between Tokyo, where I studied architecture, and the natural environment of Hokkaido, where I grew up, was very interesting. The center of Tokyo and residential areas do not have such vast wildlife habitats, but when I walked around the small streets of the city, it seemed like I was walking in a forest. In the forest, there are leaves and branches and small bushes, and in Tokyo, there are many small man-made objects, even electric wires, floating in space.
Architect Sou Fujimoto
Sou
of nature and design during a panel discussion.
The philosophy of sustainability activities that TOTO upholds is the most important theme in society going forward, and it is essential that we move forward with the same theme in architectural design.
I feel that the forest is not just a forest, but a structure behind it, a place surrounded and protected by small elements of the human scale, but also an open field where everyone can choose their path and activities. It is a place that stimulates diversity, and in that diversity, you can choose your own path, where to stay, and how to experience it. In that sense, the forest for me is a word that symbolizes the basis of architectural thinking, the basis of thinking that connects architecture and nature. It is the basis for creating something that goes beyond the usual functional thinking about architecture.
The Serpentine Gallery Pavilion in London and L’Arbre Blanc in France are iconic examples of your work. What inspired the conceptual design behind these projects, and how did you overcome their unique challenges?
In designing Serpentine Pavilion 2013, we envisioned a topographical place where
people can find new and diverse ways of behaving, a semi-transparent architecture. The beautiful greenery of the surrounding area, its vivid greenery, and the geometric architecture of the pavilion blend together. At first the idea came to me of a design in which the geometry and architectural forms would naturally merge with the human body. By repeating simple cubes that match the size of the human body, we created a form that exists between the organic and the abstract; by smoothing the edges and making the structure ambiguous, the boundary between the interior and exterior is blurred; and by using thin steel rods, we created translucent and irregular shapes The thin steel rods create translucent and irregular shapes, while at the same time protecting visitors from such structures and allowing people to become part of the landscape.
L'Arbre Blanc was a design competition held by the Montpellier City Council in 2013,
and we were asked to come up with a bold proposal with ecofriendly shops and residences that would be a beacon celebrating the city's architectural heritage. We first had an open discussion about how to realize Montpellier's traditional lifestyle in a high-rise building. Montpellier has a warm Mediterranean climate, and it seems that people eat lunch outside even in winter. The local people also like to go outside to eat, take naps, and talk with their friends, and they don't seem to be originally indoor types. From there, we decided that it would be better to have a lot of outdoor space and to put out a large balcony. Rather than suddenly coming up with artistic inspiration or ideas, we proceeded by confirming the prerequisites together, and as a result, a rich outdoor space was created.
Your collaboration with TOTO has been a longstanding one. Could you share what initially attracted you to work with a luxury sanitary ware brand like TOTO, and how this partnership has evolved over time?
TOTO is one of the world's leading sanitary ware brands, and at the same time, I believe it is a brand that has contributed to architectural culture and the development of society, playing a part in that history. Starting with
Fujimoto delves into the intersection
Tête-à-Tête
our work being exhibited at a special exhibition held at Gallery Ma in Tokyo in 2002, we participated in Bath Views, a collection of new perspectives on baths by architects in 2009, and held our own solo exhibition and traveling exhibition at Gallery Ma in 2015. We have been successful in collaborating
It was a privilege to discuss the importance of integrating sustainability, cultural harmony, and innovation into design, and to highlight how architecture can bridge tradition and modernity while fostering a connection between nature and urban spaces.
with TOTO not only in our daily design activities but also in these cultural activities.
TOTO is known for its commitment to innovation and sustainability. How do you integrate these values into your architectural projects, and how do they align with your design philosophy?
The philosophy of sustainability activities that TOTO upholds is the most important theme in society going forward, and it is essential that we move forward with the same theme in architectural design. We believe that comfort and health, the environment, creating connections with people, and accepting and resonating with various forms of diversity will lead to new innovation.
TOTO emphasises both technology and design in its products. How do you see these two elements coming together in your architectural designs, particularly in residential or hospitality projects?
Sanitation facilities are used by all humans and are very familiar to us. TOTO's sophisticated and minimalist design enhances the value of
technology and we believe that being considerate to people of all ages and with disabilities, it will create new value in our lives.
Bathrooms are becoming more than functional spaces; they are now places of relaxation and retreat. How do you envision this shift influencing future residential design trends?
For example, bathrooms may be actively placed in locations with good views, bathrooms that are large enough to accommodate several people, etc., may be required in future housing design. This will lead to the creation of new residential value as a place for living and activity, rather than a conventional, functionally organized bathroom.
Japanese design often focuses on simplicity, functionality, and the use of natural materials. How do you see these elements reflected in your collaboration with TOTO?
I think it is reflected in terms of harmony with architectural design, extended specifications and functionality, and consideration for the functional environment and human body.
Sou Fujimoto with all the panellists at the panel discussion by TOTO Japan and Al-Futtaim Contracting in Dubai.
An award-winning interior design and branding studio specializing in creating immersive spaces that tell a story. Based in the Middle East, our expertise lies in the F&B, hospitality, and commercial sectors, where we develop design concepts that go beyond form —prioritizing guest experiences and emotional connections.
We bring narrative-driven design to life.
@twentyone06
info@twentyone06.com
Life CRAFTED FOR
MURALI SERPAKKAM, MANAGING DIRECTOR OF AL FUTTAIM CONTRACTING GROUP, INVITES YOU ON AN EXCLUSIVE JOURNEY BEHIND THE CURTAIN OF AL BADIA LIVING—AN ARCHITECTURAL GEM SEAMLESSLY WOVEN INTO THE GRANDEUR OF THE DUBAI FESTIVAL CITY MASTERPLAN
Al Badia Living is a masterpiece thoughtfully crafted through extensive market research to meet the growing demand for community-focused living, lifestyle hubs, and sports spaces. Its design transcends mere construction, focusing on creating a vibrant, inclusive community. Seamlessly aligned with Dubai Festival City’s identity as a holistic destination, the development combines resort-style amenities with a lively atmosphere where indoor sophistication meets the charm of outdoor serenity. Offering an exceptional blend of worldclass residential, commercial, and lifestyle experiences, Al Badia Living reflects a vision of modern living deeply rooted in sustainability and urban harmony.
Embodying Dubai’s broader ambition for eco-conscious urban integration, Al Badia Living redefines connected living. “With high-quality, sustainable spaces and an ethos prioritising community and the environment, it is a beacon of the city’s drive toward a greener, more connected future. It’s more than a residence—a lifestyle where innovation, sustainability, and community come together to create an elevated way of life,” shares Murali Serpakkam, Managing Director of Al Futtaim Contracting Group.
Al Badia Living exemplifies Dubai’s vision for sustainable urban integration, offering a fresh take on connected living.
Designed for families, couples, and individuals seeking an active, community-centred lifestyle, Al Badia Living ensures that every detail enhances modern living. Catering to this dynamic audience, the development boasts state-of-theart fitness centres, shimmering swimming pools, a vibrant dog park, and inviting BBQ areas—all crafted to foster wellness and connection. The community-centric approach ensures that residents experience a true sense of belonging, making Al Badia Living more than just a residence.
Convenience and community intertwine at Al Badia Living with curated programming that fosters meaningful connections among neighbours. Residents enjoy the ease of an on-site café, pharmacy, and concierge services, blending comfort with accessibility. The Al-Futtaim ecosystem enhances this experience by offering value-added perks like a customisable IKEA and Ace bundle, allowing tenants to tailor their homes before moving in. This ensures a seamless transition into a lifestyle that is as vibrant and enriching as the community itself. Al Badia Living is more than a home— it’s an invitation to thrive in a space where convenience, community, and modern living converge beautifully.
Murali highlights, “The project embraces a wide array of sustainable design elements and eco-friendly practices, prioritising environmental stewardship and operational efficiency. Targeting LEED Silver certification underscores a strong commitment to sustainability with energy-efficient infrastructure and innovative features such as solar panels, even in shaded car parks, to significantly reduce energy consumption.” The community also champions green mo-
Murali Serpakkam, Managing Director of al Futtaim Contracting Group
Convenience and community intertwine at Al Badia Living with curated programming that fosters meaningful connections among neighbours. Residents enjoy the ease of an on-site café, pharmacy, and concierge services, blending comfort with accessibility.
It is setting a new benchmark for eco-conscious developments.
bility with EV charging stations, ensuring seamless accessibility for electric vehicles. Sustainability is ingrained in every phase, from design and construction to ongoing operations, employing cutting-edge technologies to optimise energy use over time. These thoughtful measures reflect a forward-thinking, holistic approach to sustainable urban living, setting a new benchmark for eco-conscious developments.
“Additionally, Al Badia Living aligns perfectly with the Dubai Festival City master plan, offering residents unparalleled convenience and lifestyle advantages,” adds Murali. The development is seamlessly connected to world-class shopping, dining, and entertainment venues, with walkable pathways and complimentary shuttle services providing easy access to Dubai Festival City Mall, Al Areesh Club, and top educational institutions. Combining waterfront dining with urban accessibility, Al Badia Living reimagines modern living, delivering a harmonious blend of indoor comfort and outdoor energy within a thoughtfully designed, vibrant community.
Moreover, Al Badia Living captures the essence of modern living by addressing the growing demand for community-focused spaces that prioritise lifestyle and connection.
Rooted in the philosophy of thriving together, this market-driven development blends active spaces, lifestyle programming, and sustainability, creating a haven where residents feel truly at home.
Al Badia Living embodies modern living, meeting the rising demand for community-centric spaces that enhance lifestyle and connection.
Murali says, “Every element has been thoughtfully curated to cater to contemporary preferences—whether it’s the inviting amenities or the effortless access to Dubai Festival City’s world-class shopping, dining, and leisure experiences.”
A development project of more than a hundred villas just next to the current community is set to launch towards the end of 2025, further meeting market demand for 4- and 5-bedroom villas. The initial market feedback on Al Badia Living has been overwhelmingly positive. Since its launch just a few months
ago, over 80 apartments have been leased, highlighting strong demand for its offerings. Residents have enthusiastically embraced the leasing model, which provides premium living arrangements managed by a reputable landlord and a trusted brand like Al-Futtaim. “There has also been significant interest in the thoughtfully designed amenities and lifestyle programming, which are tailored to enhance the overall quality of life and create a vibrant, community-centric living experience,” concludes Murali.
TOP
The project promises curated living with top-tier amenities and seamless Dubai Festival City access.
BOTTOM
Al Badia Living has received outstanding initial market feedback.
Why
TECH
Nitin Nadukandy, Founder and CEO of HTS Interiors, underscores the need for a balance between technology and human expertise in design. He emphasises that while digital tools enhance efficiency, personal relationships, and creativity remain essential to successful outcomes.
Can't Fix All Design Industry Issues?
Like many sectors, the design and fit-out industry has seen incredible innovations over the past few years, significantly benefiting firms and their clients. However, relying too much on technology and software tools at the expense of core elements, such as customer relationships, client experience, and problem-solving, can be damaging. Recently, I have seen more new companies, in particular, investing in expensive technology to overcome challenges without always understanding its limitations. But, unless you strike the right balance, it is a costly exercise that can create more problems later on.
How Technology Transforms
Technology has revolutionised how design and fit-out firms operate internally and deliver projects. Tools like Building Information Modeling (BIM), AI-generated designs, and cloud-based project management platforms have transformed workflows, increased efficiency, and enhanced project outcomes.
According to The Construction Pulse survey, 57% of industry leaders in the Gulf region see artificial intelligence (AI) as the most transformative trend shaping the
future of construction and design. Additionally, sustainability-focused technologies, such as energy simulation software, are helping firms align with global green building standards.
AI and machine learning have made planning and resource allocation more precise, reducing costs and waste. Cloud-based platforms enable seamless collaboration across teams and locations, which has been particularly valuable in a postpandemic world. Elsewhere, drone technology is now commonly used for site surveys and construction monitoring, increasing speed and precision.
These advancements have undeniably helped firms streamline their operations, improve accuracy, and deliver better client results. However, while the benefits are clear, careful management is crucial because digital tools cannot fully replicate the human touch, intuition, and creativity.
What are the Risks?
Excessive reliance on technology can erode critical thinking and problem-solving skills within teams. For example, automation in project management might lead to a loss of hands-on experience in addressing
Nitin Nadukandy, Founder and CEO of HTS Interiors
unexpected challenges.
Storing sensitive client and project data on digital platforms exposes firms to potential cyberattacks. A single data breach could not only disrupt operations but also damage a firm's reputation. While tools like BIM are highly effective, they are not immune to errors. A software misconfiguration can amplify mistakes, leading to costly delays or rework. For instance, a BIM error in a high-profile project can cause material misestimations that significantly impact timelines and budgets.
Tasks Tech Shouldn't Take Over
Certain aspects of the business should remain firmly in human hands. Building trust and understanding client needs requires empathy, active listening, and adaptability— qualities that technology cannot offer. Personal interactions are crucial for creating tailored solutions that exceed client expectations. Consequently, I have noticed potential clients looking for more reassurance in this area and asking which personnel will be involved in their project and how the communication flow will play out.
Creative problem-solving often involves nuanced judgment and out-of-the-box thinking, which AI lacks. Human teams are better equipped to navigate unforeseen challenges, whether it's resolving design conflicts or managing on-site issues. While analytics can provide valuable insights, strategic planning requires a combination of data interpretation and visionary thinking. Relying solely on algorithms risks losing the bigger picture.
In our experience, human intuition is essential for understanding the unique cultural and aesthetic preferences of clients, especially in a diverse region like the
Adopting scalable technologies that align with business goals is a prudent approach. Firms should avoid overinvesting in tools that might not deliver tangible value.
UAE. Tailoring solutions to these needs ensure a more personalised and impactful outcome.
Getting the Balance Right
Firms should use technology as an enabler, not a replacement, by leveraging digital tools to enhance efficiency and accuracy while maintaining human oversight for critical tasks. It is also essential to invest in training teams to use technology effectively, as a welltrained workforce can maximize the benefits of digital tools while minimising risks.
Adopting scalable technologies that align with business goals is a prudent approach. Firms should avoid overinvesting in tools that might not deliver tangible value. Furthermore, implementing robust cybersecurity measures is crucial for protecting sensitive
data and ensuring business continuity in the face of potential threats. Finally, firms must prioritize keeping clients at the center of their operations, ensuring that technology never overshadows the importance of client relationships and personalized service.
Technology offers unprecedented opportunities for innovation and growth. However, it is not a cure-all. By balancing the use of digital tools with a strong emphasis on human relationships, creativity, and judgment, firms can ensure they remain adaptable and clientfocussed in an ever-evolving landscape.
As we look to the future, it's important to remember that the true essence of this industry lies not in algorithms or software, but in the people who turn visions into reality.
A workspace that inspires success—Office Square at Nation Towers, Abu Dhabi
FROM LUXURY FITOUTS TO MENTORING FUTURE TALENT, NITHIN GANGADHARAN, CEO OF AUJAN INTERIORS, SHARES HIS VISION FOR SUSTAINABLE DESIGN AND STRATEGIC COLLABORATIONS. HE DISCUSSES OVERCOMING CHALLENGES, EXPANDING INTO WELLNESS, AND BALANCING LEADERSHIP WITH INNOVATION.
BY ROMA ARORA
What new personal or professional goals are you focussing on as you move forward in your career?
My primary goal is to continue driving innovation within the fit-out industry, focusing on sustainable design and efficient project delivery. On a personal level, I aim to grow as a mentor, guiding emerging talent to navigate the complexities of entrepreneurship and the creative industry. For example, I recently initiated a mentorship program within Aujan Interiors to help junior designers and project managers
Innovating forImpact
develop their skills and confidence.
Professionally, I am also keen on diversifying my investments into areas that complement my core businesses, like luxury furniture and wellness-oriented spaces. These efforts aim to bridge creativity with functionality, creating spaces that resonate with people.
Are there any upcoming ventures or projects you're particularly excited about?
Absolutely! I’m particularly excited about a Luxury Boutique Hotel being built on a private island in Abu Dhabi. This project combines luxury, comfort, and nature in a stunning location.
The private island allows us to create something truly unique—beautiful suites, private villas, amazing dining spaces, and top-notch wellness facilities, all designed to offer an unforgettable experience.
What makes this project special
is the focus on blending the design with the natural beauty of the island while also using sustainable practices to protect the environment. It’s a privilege to work on something that will showcase Abu Dhabi as a luxury destination and leave a lasting impression on its visitors.
What kind of collaborations or strategic partnerships are you looking to explore next?
I am always looking for partnerships that align with sustainability, innovation, and customer-centric design. Collaborations with material suppliers who focus on eco-friendly and recyclable materials are particularly interesting to me. For instance, in one of our recent projects, which is a restaurant, we worked with a supplier specializing in reclaimed wood, which added character to the project while being environmentally responsible. Additionally, I see great >>>
BCH CLB project seamlessly combines elegance and coastal luxury, fusing stunning design with remarkable functionality.
Nithin Gangadharan drives innovation and excellence in every project, shaping the future of design with Aujan Interiors.
potential in partnering with tech companies to bring smart solutions into interior spaces. Integrating IoT (Internet of Things) in fit-out projects could revolutionize how spaces are used and experienced.
How do your investments in luxury furniture (Couchly) and air-ambulance services (Qwiklif) align with your vision for the fit-out industry?
Both investments reflect my broader vision of combining innovation with impact. Couchly, for instance, enhances our fit-out projects by providing bespoke, high-quality furniture that complements the interiors we design. A recent example is our work in Capital, a commercial office space where we integrated Couchly’s custom pieces to create a cohesive and functional workspace.
Qwiklif, though in a different sector, aligns with my commitment to providing solutions that genuinely save lives. While it’s not directly related to fit-outs, the focus on efficiency and problem-solving mirrors the principles we apply in our design and construction processes.
What are some of the challenges you foresee in the industries you're currently involved in, and how do you plan to tackle them?
One of the biggest challenges is the rising cost of materials and labor, which impacts project budgets. For example, in our project, we faced fluctuations in raw material costs but overcame this by optimizing the design and using alternative materials without compromising quality.
Another challenge is the increasing demand for sustainable practices, which requires us to rethink traditional methods. To tackle this, we
are integrating energy-efficient systems and green building materials in all our projects.
How has your involvement in hospitality projects like Hawa Mahal Restaurant influenced your design approach in the fit-out sector?
Hospitality projects like Hawa Mahal Restaurant have taught me the importance of storytelling in design. The restaurant’s concept revolves around the grandeur of Rajasthani architecture, and every element, from the intricate carvings to the warm color palette, was carefully curated to reflect that story.
This approach has influenced how we design other spaces, ensuring that every project has a unique narrative that resonates with its users. Whether it’s a luxury restaurant or a functional office space, we strive to create environments that leave a lasting impression.
Capital.Com was designed and built by Aujan Interiors, showcasing sophisticated design and exceptional craftsmanship.
My goal is to inspire the next generation to embrace innovation and sustainability while maintaining ethical business practices. I hope to leave behind a legacy of excellence, where the people I’ve mentoredcontinue to push boundaries in their respective fields. " "
Are there any industries or concepts you're considering venturing into that differ from your current portfolio?
Yes, I am exploring wellness-oriented spaces and green building initiatives. These sectors align with the growing demand for spaces that prioritize health and sustainability. For instance, we are in the early stages of designing a wellness retreat that combines biophilic design principles with modern amenities to promote relaxation and well-being. Additionally, I’m considering venturing into education spaces, such as designing innovative schools and learning centers. These projects would allow us to impact future generations by creating environments that foster creativity and learning.
How do you approach mentoring the next generation of entrepreneurs, and what impact do you hope to leave behind?
I believe that mentoring is about sharing experiences, both successes and failures, to provide a realistic perspective. At Aujan Interiors, I’ve implemented a program where young designers and managers work closely with senior professionals to learn the nuances of the industry.
My goal is to inspire the next generation to embrace innovation and sustainability while maintaining ethical business practices. I hope to leave behind a legacy of excellence, where the people I’ve mentored continue to push boundaries in their respective fields.
How has your vision evolved since the founding of Aujan Interiors, and what drives your leadership today?
When I founded Aujan Interiors, the vision was to deliver high-quality fit-out solutions. Over the years, that vision has expanded to include sustainability, innovation, and a customer-first approach. Today, I am driven by the desire to make a positive impact, not just through our projects but also through the relationships we build with clients, partners, and employees. For example, our recent success with the WePlay project, which won the DME Awards for Best Fitout for Kids Play, reflects our commitment to excellence and creativity. Achievements like these motivate me to continue pushing the limits of what’s possible in the industry.
How do you manage to balance multiple roles as a co-founder, managing director, and investor across various industries?
Balancing multiple roles requires effective time management and delegation. I focus on setting clear goals and building strong teams that can take ownership of their respective areas. For instance, at Aujan Interiors, I have a leadership team that ensures smooth operations, allowing me to dedicate time to my other ventures like Couchly and Qwiklif. It’s also important to maintain a sense of purpose. By aligning all my roles with my core values of innovation, impact, and excellence, I can stay focussed and motivated.
Are there any emerging technologies or design philosophies you’re currently exploring to enhance fit-out project delivery?
Yes, we are actively exploring Building Information Modeling (BIM) to streamline project planning and execution. BIM allows us to visualise projects in 3D, identify potential issues early, and ensure efficient resource utilisation. In addition, we are incorporating modular construction techniques, which not only reduce construction time but also minimise waste.
Cupcakery combines a visually appealing design with an inviting atmosphere.
Renewal of Art &Design
The varying heights of the sculptures symbolise the diversity of nature, while the vibrant designs showcase the talent and individuality of local artists. Built locally from used, high-quality Kährs wood flooring, each sculpture tells a unique story - celebrating the beauty of natural materials while promoting creative reuse and environmental responsibility.
Renewal embodies a shared dedication to innovation and design. Design Middle East speaks with Pauline Madani, Founder of Nordic Homeworx, as she explores the impact of sustainability, creativity, and collaboration.
Studio Thirteen and Nordic Homeworx present Renewal, an art installation debuting at Sikka Art Festival 2025. This collaboration transforms reclaimed Swedish wooden floorboards into 13 unique sculptures, each painted by a Studio Thirteen artist. Made from high-quality, upcycled Kährs wood flooring, the sculptures highlight the beauty of natural materials while promoting sustainability and creative reuse. Their varying heights represent the diversity of nature, while the bold designs showcase the talent of local artists.
How did Nordic Homeworx’s flooring expertise contribute to the Renewal installation, and what role did the upcycled Swedish floorboards play in the creative process?
We’ve spent nearly two decades working with high-quality Kährs wood
flooring, so we understand the craftsmanship and durability of Swedish wood. For Renewal, we provided used floorboards that had already lived a full life in homes or projects. Instead of discarding them, we saw an opportunity to give them a second life as art. Our installers played a big role, setting up each wooden pillar as a canvas for the artists. It’s been quite amazing to see how something so familiar to us - wood flooring - can be completely transformed into beautiful sculptures.
What inspired Nordic Homeworx to collaborate with Studio Thirteen for the Sikka Art Festival, and how does this partnership reflect your brand’s ethos?
We’ve always believed that wood is more than just a material - it’s our connection to nature and to stories that span generations. So, when Rabab Tantawy, Founder of Studio Thirteen approached us with the idea of repurposing our wood for an art
Renewal is a statement about possibility.
It’s about looking at something that might seem ‘used’ or ‘finished’ and realising it still has so much potential. We hope it sparks conversations about how we view materials and waste.
installation, it immediately resonated with us. Sustainability is at the heart of what we do, and so is the idea of longevity - whether it’s in flooring, design, or artistic expression. Partnering with local artists through Studio Thirteen was a natural extension of our values. It’s about celebrating creativity, community, and reimagination.
How do Swedish values of simplicity, functionality, and sustainability influence your projects in the UAE?
Swedish design is all about balance - beauty and function, nature and innovation. We bring that mindset to every project in the UAE. Whether it’s in the durability of our floors, our commitment to eco-friendly materials, or how we engage with clients, we prioritise long-term value over trends. Sustainability isn’t just a buzzword for us, it’s deeply embedded in Swedish culture. In Dubai, where design is often bold and expressive, we love introducing a different
perspective - one that’s warm, natural, and timeless.
What message does the Renewal installation aim to convey about environmental responsibility and creative reuse?
Renewal is a statement about possibility. It’s about looking at something that might seem ‘used’ or ‘finished’ and realising it still has so much potential. We hope it sparks conversations about how we view materials and waste. The sculptures aren’t just beautiful artworks - they prove that sustainability and creativity can go hand in hand. If a raw wooden floorboard can be transformed into art, imagine what else we can rethink and reuse.
How has collaborating with UAE-based artists through Studio Thirteen enriched this project?
It’s been incredibly inspiring. Each artist has brought their own perspective and creativity, and it’s fascinating to see how they’ve interpreted the material in completely different ways. For us, working with the
art community adds a new layer of storytelling to what we do. Flooring is often seen as the backdrop in a space, but through this project our wood has become the focal point. That’s been really special to witness.
In what ways do you see projects like Renewal inspiring the design industry to adopt more sustainable practices?
I think it’s about showing that sustainability doesn’t mean compromise. It actually opens up new creative opportunities. The design industry is shifting towards more conscious choices, but sometimes people think sustainable materials limit creativity. Renewal proves the opposite. It’s a reminder that upcycling can be thoughtful, artistic, and high-quality. If we can encourage designers to look at materials in a new way, that’s a huge win.
Looking ahead, what other sustainability-driven initiatives can we expect from Nordic Homeworx?
Sustainability has always been a priority for us, and we’re constantly looking for ways to push it further. One big focus is helping our clients maintain and extend the life of their floors because the most sustainable product is one that lasts. And of course, we’d love to keep collaborating with artists, designers, and architects to explore even more creative ways to bring sustainability into the conversation.
Unveiled at Sikka Art Festival 2025, the collaboration between Nordic Homeworx and Studio Thirteen transforms Swedish wooden floorboards into 13 striking sculptures.
For Renewal, Nordic Homeworx provided used floorboards to give them a second life as art, each uniquely painted by a Studio Thirteen artist.
ANANTARA SHARJAH RESIDENCES
Bringing luxury seaside living to Sharjah for the first time, owners at the Anantara Sharjah
Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym.
Bringing luxury seaside living to Sharjah for the first time, owners at the Anantara Sharjah
As an investment, owners can enjoy the benefits of a rental management scheme operated by Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not resident in the property.
Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym.
To register your interest, visit arada.com
As an investment, owners can enjoy the benefits of a rental management scheme operated by Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not resident in the property.
LIFE IS A JOURNEY.
To register your interest, visit arada.com
LIFE IS A JOURNEY.
STRAWFIRE MASTERING THE FLAMES OF WARAYAKI
RESTAURATEUR ROSS SHONHAN DISCUSSES HIS JOURNEY TO INTRODUCE THE WARAYAKI TECHNIQUE AT Strawfire, BLENDING TRADITIONAL JAPANESE CRAFTSMANSHIP WITH MODERN LUXURY, AND HIS VISION FOR EVOLVING JAPANESE CUISINE GLOBALLY.
What drew you to Warayaki cooking as the centerpiece for Strawfire, and how does it align with your culinary philosophy?
My first encounter with Warayaki was in Japan’s Kochi Prefecture, where I saw people searing bonito over straw flames, giving it an unmistakable smokiness as well as the burst of theatre that comes with it. It appealed also because of its
simplicity which aligns with my thoughts on food generally, I also liked that we could have a point of difference that would separate us from every other Japanese restaurant in cities like Abu Dhabi and Dubai. Lastly even as a child I liked playing with fire, so I have then built restaurants with that element as a centrepiece, I hope our guests find it entertaining.
Led by Chef Ross
showcases a carefully curated selection of dishes, all cooked over an open flame using the freshest ingredients.
Shonhan, Strawfire’s menu
How did your experiences in Japan shape the menu and overall concept of Strawfire?
Japan is an endless source of inspiration and discovery. Every trip reveals something new— the more often I go, the more I see past the first things that are impressive, and I get a greater understanding of the culture and cuisine. Whether it is visiting a centuries-old family-run miso or soy sauce factory, a hidden izakaya specializing in a single dish, or a chef who spent decades perfecting the art of tempura. So, I try to tell the more unexpected stories that perhaps first-time visitors, don't see through our menu.
How do you source and maintain the quality of ingredients to ensure the authenticity of Warayaki dishes?
Sourcing is everything. The success of Strawfire depends on the integrity of the ingredients. We work closely with Japanese and local suppliers for key elements from our rice straw to our binchotan charcoal, and select meats vegetables, and seafoods, ensuring that what we bring to Abu Dhabi is as close to authentic as what you’d find in Japan as we can.
What was your role in shaping the restaurant’s design, especially the Toyama Private Dining Room and its symbolic Shimenawa rope?
I was very heavily involved in the design and fortunately, senior management in both Emirates Palace and Mandarin Oriental have given me a huge amount of freedom and support to tell amazing stories of Japanese craftsmanship through our design. Every detail in Strawfire tells a story. The Toyama Private Dining Room, with its
Strawfire is the newest culinary masterpiece by acclaimed restaurateur Ross Shonhan, now open at Emirates Palace Mandarin Oriental, Abu Dhabi.
One of the biggest challenges was adapting Warayaki to a modern kitchen environment. Traditionally, Warayaki is done very simply, with massive plumes of smoke billowing into the air—something that isn’t exactly practical in a luxury dining setting.
handwoven Shimenawa rope, is incredible, I visited the artisans who created the rope and saw their painstaking dedication—it wasn’t just about aesthetics; it was about honouring the heritage behind the craft. I wanted the restaurant to feel immersive, like stepping into a living piece of Japanese culture. Whether it’s the gold-leaf artwork or the raw, natural materials, the design reflects the same principles we apply to our food: simplicity, quality, and storytelling.
What challenges did you face in bringing the ancient Warayaki cooking technique to a contemporary setting in Abu Dhabi?
One of the biggest challenges was adapting Warayaki to a modern kitchen environment. Traditionally, Warayaki is done very simply, with massive plumes of smoke billowing into the air—something
that isn’t exactly practical in a luxury dining setting! We had to engineer our extraction to retain the integrity of the technique while ensuring guests don't leave smelling of smoke it is a massive task. Another challenge was introducing an unfamiliar method to diners. Most guests recognize Japanese grilling from robata or teppanyaki, but Warayaki is something different— it’s more theatrical, more intense. Educating our guests through experience was key. Once they see the flames and taste the difference, they immediately understand why this method is special.
What emotions or experiences do you hope guests take away from their time at Strawfire? I want them to feel transported.
The restaurant is a tribute to Japanese culture and craftsmanship, featuring five distinct dining spaces.
The restaurant’s interior design, complemented by artisan Kumiko panels and bespoke furnishings, transports diners into the world of Warayaki cooking.
Strawfire isn’t just about food; it’s about the energy of fire, the beauty of craftsmanship, and the excitement of discovery. Whether they’re sitting by the open flames, dining under the Shimenawa rope, or savouring a dish they’ve never tried before, I want them to leave with a sense of connection—to the story, to the place, and to the people they’re dining with. More than anything, I want Strawfire to feel like an experience worth coming back to—something that lingers in their memory long after they’ve left.
Beyond Warayaki, are there unique techniques or dishes at Strawfire that you’re excited to introduce to diners?
Absolutely. Warayaki is our core, but we also explore other Japanese dishes, one of my favourites is spaghetti mentaiko, it's unexpected for most people to see spaghetti on a Japanese menu at this has become synonymous with Japanese comfort foods that can be broadly categorised as Yoshoku cuisine which is western Japanese dishes. This dish is found across Japan on menus in fast food restaurants available in convenience stores
and versions are offered in far more premium restaurants as well we wanted to tell the story of how Italian food has become so popular in Japan but also how Japanese chefs have been making Italian dishes uniquely Japanese in their own way.
With Strawfire now established, what’s next for you in terms of culinary innovation and expanding your vision of Japanese cuisine?
Firstly, I would say we're open but we are definitely not established there is still a lot of work to be done to ensure the Abu Dhabi audience likes what we do and
hopefully supports and visits regularly that's our primary goal, we want to have a restaurant that the city is proud to have. The beauty of Japanese cuisine is that there’s always more to learn. I see Strawfire as just the beginning. There are so many regional Japanese techniques that remain unexplored on the global stage, and I’d love to keep uncovering and adapting them for new audiences. Looking ahead, I’d love to push Warayaki even further perhaps experimenting with new types of straw, and who knows? Maybe Strawfire itself will find a home beyond Abu Dhabi, bringing this style of cooking to new cities.
Strawfire celebrates the rich heritage of Warayaki, a traditional Japanese cooking technique originating from the Kochi prefecture, where food is prepared over strawfired flames.
CONNECTING the Dots
Designsmith's projects range from international hotels to private villas, bespoke furniture to handcrafted joinery.
Roger Cruickshank, Senior Director and Transportation Market Lead for the Middle East at ATKINSRÉALIS, takes us behind the scenes of the intricate Riyadh Metro development, unveiling its complexities and transformative impact
The Riyadh Metro is one of the world’s most significant single-phase public transport projects, spanning 176 kilometres across six lines and 85 stations. The project’s scale is comparable to other major projects like the Crossrail project, also known as the Elizabeth Line in London, yet Riyadh’s project is unique in its rapid implementation and comprehensive coverage. Designed as the backbone of a transportation network linking all key areas in the capital city, the Riyadh Metro will be instrumental in meeting the demands of the city’s rising population and expansion, ensuring safe and smooth travel for passengers. AtkinsRéalis, as the Design Lead for the FAST Construction Consortium, played a pivotal role in supporting the Riyadh Metro through the development of the Yellow Line (Line 4), the Green Line (Line 5), and the Purple Line (Line 6), bringing their expertise in transportation design and construction to the project.
Compared to other global urban transport initiatives in which AtkinsRéalis has been involved, the Riyadh Metro project stands out in several ways. It notably incorporates advanced technologies such as driverless trains and state-of-the-art geotechnical monitoring systems, with design and construction that supports sustainable principles. By promoting the use of public transport, the Riyadh Metro will help reduce carbon emissions and improve air quality, aligning with Saudi Arabia’s Vision 2030 goals for sustainable urban development. Along with >>>
Roger Cruickshank, Senior Director and Transportation Market Lead for the Middle East at AtkinsRéalis.
Encouraging public transport adoption, the Riyadh Metro is set to cut carbon emissions and enhance air quality, driving Saudi Arabia closer to its Vision 2030 goals for a greener, more sustainable urban future
Transportation
With Riyadh’s population projected to grow by 2030 due to the capital city’s economic development, infrastructure projects and internal migration, the capital city stands as the largest in the GCC. This growth aligns with Saudi Arabia’s Vision 2030, which seeks to diversify its economy and attract international investments. .
world-class safety standards, its design and construction support green economy principles and will achieve operational efficiency and punctuality in service schedules.
The design of the Riyadh Metro stations reflects local architectural styles and cultural heritage, ensuring that the infrastructure blends seamlessly with the city’s urban landscape. This approach is also seen in projects like the Grand Paris Express in France, where local culture and aesthetics are integral to the design of the wider network.
The Riyadh Metro is a cornerstone of the Kingdom’s efforts to build a sustainable, modern, and inclusive future. There is a strong focus on innovation and new technology and a willingness to experiment with and adopt new ideas.
Riyadh’s Growth
With Riyadh’s population projected to grow by 2030 due to the capital city’s economic development, infrastructure projects and internal migration, the capital city stands as the largest in the GCC. This growth aligns with Saudi Arabia’s Vision 2030, which seeks to diversify its economy and attract international investments. The Riyadh Metro will play a crucial role in these plans by offering a modern, efficient public transportation system for citizens, residents, and visitors. Encouraging public transport use over car reliance aims to reduce carbon emissions and improve air quality – key components of Saudi Arabia’s sustainable urban development goals and smart city initiatives. The Riyadh Metro is not just a transportation project, but a beacon of hope for sustainable urban development in the region.
Addressing urban sprawl challenges while accommodating population growth will spur economic activity and enhance the quality of life for both residents and visitors. Additionally, it will bolster Riyadh’s status as a regional hub for commerce, trade, and investment—a critical factor given that GCC urban populations are expected to continue growing, including in the Kingdom, with an increased demand from people living in cities.
Influencing Urban Mobility
One of the Riyadh Metro’s standout features is its efficiency. It employs a Level 4 automated system that operates without onboard staff for both operation and maintenance tasks. This cutting-edge technology ensures high passenger safety while providing comfort that allows travellers to plan their journeys confidently.
In addition, behind-the-scenes processes are in place to ensure reliability through advanced geotechnical instrumentation systems that continuously monitor infrastructure conditions in real-time, enabling swift and proactive maintenance responses when needed. Remote diagnostic tools further support this process by identifying potential issues from afar to effectively minimise disruptions. Finally, advanced safety features such as early warning systems, alongside robust communication networks, are also directly integrated into operations, ensuring passenger safety throughout their travel experience.
Key Challenges
The vast scale of this project posed significant logistical challenges, necessitating meticulous planning and coordination. The global pandemic further complicated matters by dis-
rupting supply chains, causing labour shortages, and delaying construction activities, which affected the project’s timeline. Implementing advanced technologies while ensuring safety, efficiency, and reliability required overcoming various technical and engineering obstacles.
AtkinsRéalis has also been supporting the Royal Commission for Riyadh City (RCRC) in managing the metro operators CAMCO and FLOW to ensure the operational readiness and commercial service operations of all six metro lines.
On a broader level, minimising environmental impact was a challenge, typical for projects of this magnitude. Conducting noise and vibration studies and implementing mitigation >>>
The Confidential Office, which spans over 700sqm and is located in Dubai's prestigious DIFC area, is an ideal space for collaboration, events, and ideation. This industrial-themed office design combines contemporary and minimalist design elements, with a focus on collaboration and teamwork.
The Riyadh Metro stations are designed to incorporate local architectural styles and cultural heritage, creating a seamless integration with the city’s urban environment.
Transportation
measures was also key to ensuring that the metro system operated smoothly within its urban setting.
Additionally, tunnel boring machines capable of handling rock formations were essential for constructing underground sections. This advanced engineering allowed the project to navigate Riyadh’s complex geology, including limestone and breccia formations, effectively.
The Riyadh Metro’s integration with the city’s wider road network generated opportunities for innovative urban design solutions. This involved restructuring road networks to facilitate smooth transitions while minimising disruptions to daily city life. Additionally, tunnel boring machines capable of handling rock formations were essential for constructing underground sections. This advanced engineering allowed the project to navigate Riyadh’s complex geology, including limestone and breccia formations, effectively, showcasing the project’s innovative approach to urban infrastructure. Moreover, considerable thought was put into designing metro lines that enhance connectivity across the Kingdom’s capital by strategically placing stations in key urban areas to ensure accessibility and convenience for all passengers.
An Attractive Aspect
The metro is set to significantly improve the quality of life for residents and visitors alike by offering a safe, reliable, and accessible transportation option to all passengers. It will also support Riyadh’s growth and sustainable development ambitions, making the capital city more appealing for living and working. The Riyadh Metro is not just a transporta-
tion project but a catalyst for a better quality of life in the city.
Innovative financing structures are essential for such large-scale projects. It is crucial to consider not only their financial viability but also their economic impact. Efficient transportation systems can drive economic growth by reducing commuting times, enhancing connectivity, boosting land values, and creating jobs. The Riyadh Metro is a transportation project and a solution to the city’s potential traffic issues, making commuting more efficient and less time-consuming. Cities should recognise public transport’s numerous advantages, including trackable social and environmental benefits that trains provide over cars.
Learning for the Future
The transformative Riyadh Metro project provides several key insights that can be applied to future infrastructure initiatives in the Kingdom and globally. Its scale and complexity demanded careful planning and coordination among various stakeholders. Future projects can benefit from similar early and ongoing collaboration between government entities, contractors, consultants, and technology providers to
ensure smooth execution.
The implementation of automated systems with real-time monitoring was essential for the successful development of the Riyadh Metro. Incorporating advanced technology from the beginning can enhance efficiency, safety, and reliability in upcoming projects. Emphasising sustainable practices such as reducing carbon emissions and integrating green spaces aligns with global trends and local environmental objectives.
Future endeavours must continue prioritising sustainability to meet regulatory requirements and create an infrastructure that resonates with local communities. By applying these learnings, projects can achieve greater success, efficiency, and sustainability, ultimately contributing to regional development and quality of life.
The Riyadh Metro will significantly positively impact the Kingdom and its capital city by generating jobs, boosting local businesses, and attracting foreign investment. This mirrors similar economic benefits observed in other major metro systems globally, including Sydney’s Metro, positioning Riyadh as a global hub for business and tourism.
The implementation of automated systems with real-time monitoring was essential for the successful development of the Riyadh Metro. Incorporating advanced technology from the beginning can enhance efficiency, safety, and reliability in upcoming projects. Emphasising sustainable practices such as reducing carbon emissions and integrating green spaces aligns with global trends and local environmental objectives.
Tanagra's 2025 Ramadan campaign, Voyage of Light, runs from January 15th to April 7th, blending luxury and spirituality to honor the generational rituals of Ramadan. Divided into three phases—Foundation of Serenity, Rituals of Light, and Joy of Togetherness—the campaign is brought to life through Tanagra’s exclusive Ramadan offerings. Among the highlights, Daum presents the Hicham Lahlou Incense Burner, inspired by Moroccan culture and the tranquil sky. Assouline's handcrafted bookstand features a contemporary design with an artistic pattern, while Haviland's Cavalier collection elevates the dining experience with regal plateware adorned with gold detailing and other exquisite crystal items.
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