2025_Profile_Rate_Card

PUBLICATION DATES & CIRCULATION:

Distributed free of charge, via U.S. Mail, by name, 11 times a year, to every Village, City, Town & County Highway Superintendent, Public Works Director, and State D.O.T. and Thruway Authority official in New York State.

AD CLOSING DATES: 12th of preceding month

AD MECHANICAL REQUIREMENTS:

Digital files required. Electronic files at 100% size. 300 dpi. Four color can be added to ads for an additional $200 per month. Spot color: $105. Superintendent’s Profile will prepare ads for no charge when you provide clean, crisp photos and/or logos.

DIGITAL FILES:

Profile can accept advertising in the following programs: QuarkXpress, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Microsoft Office 2000 (please do not send advertising and art work in any of the Microsoft Office Programs, ONLY text copy should be sent in these formats). Artwork should be saved as a JPEG, EPS or TIFF whenever possible. These are the most efficient for our purposes although we support most file formats. We do not, however, support some of the proprietary formats used with some of the lower end digital cameras.

Any files built on a non-Mac computer MUST have the three digit file extension included in the file name (eg.: .qxd, .ai, .wrd, .innd). SASE required for returned disks.

INSERTS:

We can insert your prepared advertisement in with the mailing of the PROFILE for $695.00 per insert. Size and weight requirements apply. Please inquire.

* PAYMENT TERMS:

All payment for advertisements is due 30 days from the date of publication invoice. We pay a 15% commission to ad agencies on all accounts paid within 30 days except on our yearly rates.

*Payment for yearly rate ads is due in full, for the entire year, after first run appears, upon invoice. All past due accounts are charged a 2% per month service charge.

EDITORIAL:

Photos, press releases and/or stories from suppliers are welcome. The publishers reserve the right to include or exclude submitted editorial content and/or modify it at their discretion.

OTHER INFORMATION:

Publisher is not responsible for any misprints, errors or omissions beyond the cost of the advertisement. Every effort is made to provide absolutely accurate advertisement. In the rare event of error, a replacement ad of the same value will be run at no charge to the customer.

MAIL / PHONE:

Ad order forms, editorial and advertisement materials should be mailed to:

PROFILE PUBLICATIONS

The Reasons for Our Success...

TARGETED MARKETING WORKS

It’s a proven fact that niche marketing media, directed to a targeted audience, has a more significant impact on buyers than any other form of advertising. Time constraints make today’s readers more selective in choosing what they give their reading attention to... and the fact is, they give their attention to TARGETED QUALITY. N.Y.S. Superintendent’s Profile is a quality publication that clearly stands above the rest. N.Y.S. Superintendent’s Profile speaks to its audience with 46 years of experience dedicated to the municipal market and its vendors. Our Mission Statement includes a commitment to providing “A quality publication developed from the reader’s perspective.”

VALUE & IMPACT

Compare our rates! No other publication reaches this market for less - period! And when you consider the quality of the PROFILE, you’ll see that it is by far, the smartest buy for your money. You reach the people you want to reach, at a fraction of the cost of what it would cost you to send them all a post card... let alone visit each of them! We understand that advertising dollars don’t come from a bottomless well!!! With PROFILE... you won’t need one! By dedicating ourselves strictly to a Highway and Public Works readership, we have built a loyalty to this important market segment, and the vendors who wish to serve it, and we’re the only ones who have done it successfully since 1978! Our standards are high, and our commitment to service is the foundation of our success.

FREQUENCY & MARKET PENETRATION

We are delivered, by U.S. Mail, BY NAME, to EVERY Highway Superintendent, Public Works Director, D.O.T. and Thruway Authority Official in New York State... THAT’S PENETRATION!

Visit your municipal customers in person each October with an exhibit at the annual