Truck & Fleet ME January 2014

FiRSt dRiVe all-neW MeRcedeS-benz SpRinteR

001 JANUARY 2014

MIDDLE EAST

NEXT lEvEl HOW MAN tOOk ON tHe Middle eAst ANd WON

Rock and Role extreme meASUreS reQUIre extreme VeHICLeS

VOLVO FMX truck Up to 540 hp of fuelefficient pure power

the next big thing hands-on with VoLVo’s durabLe new FMX truck

PUBLICAtION LICeNSeD BY ImPZ A SUPPLemeNt Of Cmme

VE

LI

DE M ON ST RA TI ON S

16-20 February 2014

DAMMAM

Dhahran International Exhibition Center, Dammam, Kingdom of Saudi Arabia Show timings: 9:30-12:00 and 16:00-22:00

Raz Islam Publishing Director raz.islam@cpimediagroup.com Mobile: +971 50 451 8213

Michael Stansfield Commercial Director michael.stansfield@cpimediagroup.com Mobile: +971 55 150 3849

The Construction Machinery Show 2014 is the largest heavy construction machinery event in the region, showcasing a wide variety of products ranging from heavy equipment to machinery, from lighting to generators as well as dealers and service providers.

action via its programme of live demonstrations and the largest ever showcase of its type in the Middle East.

The event will provide an invaluable platform for customers in the Arab world bringing together manufacturers, distributors and buyers.

In 2014, the Construction Machinery Show 2014 is teaming up with leading Saudi exhibition organiser, Dhahran International Exhibitions Center (DIEC). This year’s show will run in conjunction with the popular BUILDEX event, now in its 16th year.

The Construction Machinery Show 2014 is also the only event in the region where buyers can see a huge range of equipment in

Both events will attract worldwide industry experts, investors and buyers to the largest tradeshow in the Eastern Province.

Information Partner

Gold Sponsor

Co-located with

Organised by

CONTENTS

JANUARY 2014 Editor’s lEttEr

05 / welcome An introduction to Truck and Fleet Middle East and why the time is right for a publication that covers the commercial vehicles sector – and why scratching an itch is a good thing rEviEw

06 / FmX Review Volvo is launching a heavily upgraded version of its FMX truck and Stian Overdahl travels to Sweden to find out whether it has what it takes for the construction sector launch

10 / meRc’s New spRiNteR

06

Can the Mercedes Sprinter van find a niche for itself in a region that hasn’t yet fully understood the advantages of the nippy alternatives to pickups and trucks? nEtwork

14 / who is oN A Roll?

Truck and Fleet Middle East takes a snapshot look at the biggest news and movers and shakers in the commercial vehicles and fleet sectors high rollEr

10

14

16 / mAN’s mAN iN DUbAi The head of MAN Truck and Bus Middle East operation David van Graan on the German manufacturer’s rapid rise to becoming one of the region’s biggest fleet providers a nEw rangE

21 / volvo ReFResh There’s more to Volvo’s new launches in 2014 than the FMX as it introduces new versions of the FE, FL, FM trucks. Does it deliver on its promise for greater efficiency? trailEr

24 / RAisiNG the bAR Famco’s Frank O’Connor, general manager – Truck & Bus Division, expects great things of Volvo’s new truck range

04 TRUCK&FLEET ME JANUARY 2014

15

16

CONTENTS

MIDDLE EAST

Group Chairman and Founder Dominic De SouSa Group Ceo naDeem HooD Group C0o Gina o’HaRa manaGinG direCtor RicHaRD JuDD eDiToRiaL Group editor STepHen wHiTe stephen.white@cpimediagroup.com +971 55 795 8740 deputy editor GaVin DaViDS gavin.davids@cpimediagroup.com +971 4 375 5480 international editor STian oVeRDaHL stian.overdahl@cpidubai.com maRKeTinG & aDVeRTiSinG

NEW YEAr NEW ModEL 19

Ever since we started Construction Machinery Middle East magazine, I have always felt that there was never really a proper platform to look at the commercial vehicles sector. So,

puBliShinG direCtor RaZ iSLam raz.islam@cpimediagroup.com +971 4 375 5483 CommerCial direCtor micHaeL STanSFieLD michael.stansfield@cpimediagroup.com +971 4 375 5497 marKetinG manaGer LiSa JuSTice lisa.justice@cpimediagroup.com +971 4 375 5498 marKetinG aSSiStant BaRBaRa panKaSZ barbara.pankasz@cpimediagroup.com +971 4 375 5499

welcome to Truck & Fleet Middle East – an itch I have been

DeSiGn

wanting to scratch for several years.

art direCtor Simon coBon

With construction being the second biggest industry in the Middle East, we were never stuck for truck, bus and fleet stories but I always felt we were unable to cover the huge range of other sectors, such as logistics, transportation, oil and gas, which these vehicles play such a big role in.

At the same time, I’ve always felt that trucks and buses are too often regarded as merely beasts of burden rather than valuable assets that not only keep companies moving but also make a contribution to helping those same operations grow.

Hopefully by highlighting the new technology that continues

Junior GraphiC deSiGner peRciVaL manaLaySay ciRcuLaTion & pRoDucTion CirCulation and diStriBution manaGer RocHeLLe aLmeiDa rochelle.almeida@cpimediagroup.com +971 4 368 1670 dataBaSe and CirCulation manaGer RaJeeSH m rajeesh.nair@cpimediagroup.com +971 4 440 9147 produCtion manaGer JameS p THaRian james.tharian@cpimediagroup.com +971 4 440 9146

to launch in the Middle East, as well as the way it can and should be used, we can demonstrate how commercial vehicles can continue to make an impact on the region’s ever advancing development. As ever, with a new venture like this, your support and help will be essential. In the coming months, I will welcome any suggestions for articles, stories, comments and feedback you

DiGiTaL www.BiGpRoJecTme.com diGital ServiCeS manaGer TRiSTan TRoy maaGma WeB developerS JoeL aZcuna Janice FuLGencio online@cpidubai.com

may have. So, please let me know what you would like to see and

+971 4 440 9100

read about, and I promise we will do our best to cover as much

puBLiSHeD By

of what’s happening on the road ahead.

21

Registered at impZ po Box 13700 Dubai, uae Tel: +971 4 440 9100 Fax: +971 4 447 2409 pRinTeD By printwell printing press LLc © copyright 2014 cpi all rights reserved

Stephen White Group Editor

while the publishers have made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.

JANUARY 2014 TRUCK&FLEET ME 05

REVIEW

The Dynamic Steering evidently makes steering a lot easier, with far less elbow grease required.

This is most noticeable when driving on a severely uneven surface, of the type designed to test suspension longevity.

06 TRUCK&FLEET ME JANUARY 2014

REVIEW

Ready foR action

Truck&FleeT me hAd A hANds-oN test with the New FMX tRUcks FoR coNstRUctioN ApplicAtioNs iN A woRkiNg hARd Rock qUARRY iN gotheNbURg, swedeN, wRites stiAN oveRdAhl

emission requirements, but since this doesn’t

6x2 to 6x6, and from 8x2 up to 8x6, plus the 10x4

affect the Middle East, the big news for the new

with a whopping 66 tonnes GVW. The range also

FMX isn’t the engine. Rather, Volvo’s engineers

sees the introduction of the new Tridem option,

have given the truck a solid overhaul, focusing

which offers a hydraulically steered rear tag axle,

both on brute strength – it features a strengthened

which can also be raised off the ground when the

cab made from high tensile steel, and includes a

vehicle is not under load to save on wear, as well

cast iron towing eye above the bumper capable of

as when increased drive axle traction is needed for

handling 32t – and high tech solutions to improve

difficult operating conditions.

the driver’s experience.

Volvo is not a company that does things by

Much of the interest around the new FMX’s

halves, and for journalists to get a hands on feel

launch concerns the truck’s new smart features,

for the new vehicles they opened up two test

olvo Trucks is in the process of a major range

including the new Volvo Dynamic Steering, the

tracks in a working quarry in Gothenburg, near

regeneration, from the FH launched last year

air suspension on the rear axles, and of course the

Volvo’s HQ. The first track, around the outside of

(and recent recipient of the Truck of the Year

growing acceptance of the advantages of I-Shift,

the quarry, recreated rough-road conditions with

Award for 2014), to the new FMX, FM and FL

the automated transmission built by Volvo, and

speeds between 30-60km/h. The second track was

and FE models – all launched in a single week in

carefully mated with the D11 and D13 engines.

the extreme driving track – which featured a mix

September for the European markets, with the Middle East launches coming this month.

There’s also a few cosmetic improvements,

of extreme conditions you might find on poorly

such as the prominent placement of the Volvo iron-

maintained haul roads, from negotiating tight turns

Designed for the heavy work in the construc-

mark logo above the bumper grille, while the newly

between high piles of crushed stone, steep hills, ex-

tion and quarrying sectors, the FMX is the rugged

designed bumper is made of tough material offer-

tremely broken terrain, and even huge holes filled

workhorse of the Volvo range, whether to be used

ing better crack resistance during low speed im-

with water. All the trucks were fully loaded.

as a tipper in a quarry, hauling aggregate to a con-

pacts, as well as parts that are very easy to remove

The new Volvo Dynamic Steering is easily the

struction site, or for applications such as concrete

and replace – the idea being a truck that still looks

stand out feature on the FMX. Think of it as pow-

transit mixer and other custom options.

as good at the end of the day as the beginning.

er steering for ordinary power steering – a highly

In Europe, the model launches have been in

Configuration-wise, the FMX is available in

sophisticated addition to the steering mechanism

response to the new Euro 6 engine cleaner air

the usual axle ranges, including the 4x2 to 4x4,

that adds a layer of intelligence to the control of JANUARY 2014 TRUCK&FLEET ME 07

REVIEW

the vehicle. Volvo has produced a number of great movies around the launch of its new vehicles, and one of these shows a hamster wheel fixed to the steering wheel of a FMX in a quarry in Spain. The hamster is placed into the wheel, and the ‘driver’ uses a carrot to attract the hamster back and forth, to the left and right – and it is the traction created

Available with choice of 11 and 13l engines.

The D11 has power outputs from 330hp to 430hp, while the D13 spans the range from 400hp to 520hp (Euro 3)

by the small animal’s movement that steers the truck, along a very hazardous road with a 40m drop to a lake on one side. It neatly shows the advantage for the driver – far less effort is required to steer the vehicle, while it also mutes the sharp jolts to the wheel that are normally experienced when driving in rough conditions.

The Volvo Dynamic Steering works with an electric motor attached to the hydraulic steering gear. The electric motor is regulated 2,000 times per second by its electronic control unit, which receives information both from the driver and the on-board sensors, allowing it to detect and balance out directional deviations. The test conditions were a chance to carry out a direct comparison between with the new steering system and the FMX specc’ed with conventional steering. It also makes steering a lot easier, with far less elbowgrease required.

While conventional power steering provides a good work-out for the arms, the Dynamic Steering virtually controls progress, and drivers can literally steer over the most unbalancing surface with only a finger. The other big improvement is that there’s far less ‘kick’ through the steering wheel when passing over broken terrain, and there’s no requirement to spend significant energy simply to keep the wheel in the correct position when moving straight ahead over uneven ground, as is normally the case. On the open road the Dynamic Steering reduces any jarring of the wheel from potholes or irregularities, though it’s worth pointing out that the road is not entirely muted – there’s still good sensation of the surface.

Another driver-friendly feature of the system is that the steering wheel automatically returns to centre position, whether traveling forward or in reverse. As far as a tech goes, it won’t save directly on fuel costs, but it makes for a far more relaxed and comfortable driving experience, leaving the driver with more mental space to focus on safety while driving, as well as keeping them refreshed and alert to the end of the shift – no doubt a boon to work site efficiency. According to Volvo, the system addresses the most frequent occupational 08

VolVo’s engineers haVe giVen the truck a solid oVerhaul, focusing both on brute strength and high tech solution”

REVIEW

OPTIONS Volvo’s I-Shift automated transmission with Economy and P+ power mode, as well as the standard manual transmission

FMX is available with a hydraulically steered tag axle in some configurations, which can be raised for increased traction or to reduce wear when unloaded

Further driver comfort is offered through the redesigned cab, with an increased angle on the instrument panel for easier access to the controls, and the ignition key moved to the dashboard to free up legroom.

injuries suffered by drivers. Further comfort is

moved 100mm further forward to the same posi-

in 2013, approximately 80% of FMX sold have

offered through the redesigned cab, with an in-

tion as a non-driven front axle, while the parallel

been fitted with the I-Shift. On the new FMX it is

creased angle on the instrument panel for easier

rod has also been moved up to a more protected

now also available on the 4x4, 6x6 all-wheel drive

access to the controls, and the ignition key moved

location, resulting in a shorter front overhang for

vehicles, while its oil-change interval has been

to the dashboard to free up legroom. The cab is set

the 4x4, 6x6 and 8x6 configurations.

extended to 450,000km. Performance-wise, the

Volvo Trucks is keen that customers consider

I-Shift does its job, with smooth gear changes, so

the advantages of its automated transmission,

as to be almost unnoticeable by the driver, and ex-

The new FMX also introduces rear axle air

the I-Shift. While on long-haul road applications

cellent low-speed performance. Still, when haul-

suspension as an option, improving comfort and

there are the obvious improvements in fuel ef-

ing heavy loads up steep hills there are advantages

performance both when loaded and unloaded,

ficiency, in the construction sector there are the

of shifting into the manual mode and selecting a

but crucially has an automatic ride-height con-

added safety advantages of automated gearboxes,

specific gear for the slope – the I-Shift can down-

trol, with 300mm of ground clearance. And the

since drivers have more attention on their en-

shift if the revs drop too low or if there is a plateau

approach angle has also been improved for the

vironment outside of the vehicle. It’s a message

on the hill and the revs climb, leading to a loss of

models with a driven front axle, which has been

that’s gotten through to buyers in Europe, where

power on the incline.

low relative to the chassis, offering easier entry and egress, and improves driver visibility.

JANUARY 2014 TRUCK&FLEET ME 09

REVIEW

A LIGHT TOU

With this question in mind, we scooted up to

also intervene selectively if a trailer begins to sway,

Abu Dhabi last month to take the new Mercedes

thus helping drivers to stabilise their vehicle and

Sprinter through its paces and get answers from the

trailer combination. Mercedes says that Crosswind

German company’s hopeful team of execs. Held on

Assist will form part of the standard equipment for

a track next to Yas Island, where Mercedes driver

all panel vans and crew buses.

Nico Rosberg had secured third place a few days

Conducted with two vehicles chasing each

before, testing was broken into two demonstra-

other up and down on drag car-style course, the

Vans are a common fixture on roads and sites

tions. The first showed off the safety credentials of

test proved the value of another feature Mercedes

in many markets outside the Middle East. A fa-

the Sprinter vans and buses, including the vaunted

is offering as an option: Collision Prevention Assist.

vourite of both one-man-band contractors, as

Adaptive ESP (Electronic Stability Programme)

While the reviewer was not in control (a good thing

well big gun organisations, they are essential to

system. The newest revision of the Adaptive ESP

considering the track test, more on that later), the

shuttle man, machine and equipment from site

system takes the vehicle load into account. Depend-

system kicked in perfectly as the vehicle in front

to site. In fact, without them it would be almost

ing on the weight and the position of the vehicle’s

broke; showcasing just why Mercedes remains

impossible to imagine some industries, and es-

centre of gravity, the ESP sensors ascertain the ve-

at the forefront of vehicle design in Formula One,

pecially construction, functioning at all. Why

hicle load at any given time; this ensures that ESP

Sports Coupes and even labour buses.

then are they a rare traveller on the roads of the

9i can stabilise the vehicle with individually modu-

Testers were then offered the opportunity to

Middle East?

lated intervention action. This new ESP system will

take the van version of the Sprinter through the

10 TRUCK&FLEET ME JANUARY 2014

REVIEW

UCH

Truck&FleeT me tAlks to ChRistoph WAltheR, heAd of sAles ANd mARketiNg At meRCedes-BeNz VANs to fiNd oUt WhetheR the little NippeRs CAN fiNd theiR WAY iNto middle eAsteRN fleets

wet and dry testing area. Given this writer learnt to

fast-braking manoeuvre (which on the manual was

cles developed for low fuel consumption, low emis-

drive in a van (a 1990s Ford Popular to be exact),

almost revelatory responsive compared to a 4x4)

sions and improved safety in mind.

the decision to take on the manual was thus boldly

later and the ride was over.

taken with the vehicle duly stalling due to what we will politely describe as driver error.

Refamiliarisation with a gear stick over, the van handled with a lightness through the winding

“Dubai, for instance, has taken the first step

Smooth running and ready to serve, as good as

to limit the number of road accidents by keeping

it is, you have to wonder why Mercedes feels that it

the speed of mini-buses down to 100k/ph. Driving

can break through to fleet owners used to running

slower definitely helps in reducing accidents but

with pick-ups.

only if all the drivers are driving at more or less the same pace. I think making safety systems standard,

wet section, gripping as well as you would expect.

“We want to change this,” says Christoph Wal-

Those used to an Isuzu pick-up say may find the

ther, head of sales and marketing at Mercedes-

such as ABS or EPS, would be a good way to limit-

extra tilt disconcerting but the handling felt true

Benz Vans, after the test. “Our vehicles are mainly

ing the severeness of accidents. We see the markets

on tight turns after moving out of the spray of the

produced for European demands but slowly and

changing and going into this direction.”

wet track onto the dry. You also gain in terms of ride

surely authorities here are changing regulations. At

Turning his attention to the Sprinter’s relative-

comfort and reduced noise.

the moment, there is very little regulation in terms

ly economical running, he adds that greater con-

of road safety or requirements for vehicles on the

cern for the emissions of vehicles is coming to the

road, emission standards.”

region. He uses the example of Mercedes supplying

It also handled a proceeding chicane particularly well, although using the mirrors to check if any cones were hit, raised concerns that drivers used to

He cites the example of Dubai for an example

150 Vito taxis to the UAE’s department of transport

pick-ups may struggle with the reduced visibility. A

of a potential requirement down the line for vehi-

as an indication that greater regulation is inevitable.

JANUARY 2014 TRUCK&FLEET ME 11

REVIEW

Two four cylinder diesel engines with 116 and 150HP are offered in the Middle East.

An automatic gearbox is standard with the V6 petrol engine and optional for the four cylinder petrol. All diesel engines are paired with the 6-speed ECO Gear manual transmission.

The first van with an engine range that complies with Euro 3. For the Middle East, petrol engines complying up to Euro 6 and diesel engines up to Euro 4 emission standard will be available

The combination of the highly economical diesel engines, optimised drive train and ancillary equipment results in a combined fuel consumption starting from 6.3 l/100 km – an impressive new record figure for the Sprinter’s vehicle class.

“The government is more progressive than the

successful here in cars and heavy trucks, and I think

“Our competitors probably couldn’t locate the

private companies, and when they are testing it

we have plenty of potential for the vans. Our com-

Middle East on a map in those days – at least as

themselves (you know) sooner or later it is going to

petitive advantage is our network. Our European

potential market on their horizon. Most of them

be in the regulation.”

competitors – like Volvo and Renault – can only sell

started to build their infrastructure up in the boom

Mercedes can claim to be a leader in the car

trucks. They are depending on the cycles of spend-

years of Dubai. We can say that a lot of our trucks

segment and is by someway the dominant player

ing on consumer goods. To set up a network with

have helped build up these streets. This is some-

in heavy trucks: Walther estimates its share is 40%

good density, you need to have a certain volume to

thing that we are very proud of.”

with Volvo and MAN somewhere in the 15-20%

maintain it. In a country like Saudi Arabia, for ex-

Saudi Arabia and Oman, in particular, have a

range (antitrust regulations make accurate figures

ample, if you are only selling a certain number then

thriving collection of small contractors that could

difficult to find, he adds, “this is our best guess).

it is difficult to provide service stations and work-

be interested in the range. While he expects that

shops all around the country. A day in the work-

large fleet owners will remain the early adopters

shop is a day lost.”

and the biggest group of buyers, Walther says that

Walther says that there is potential to use its existing and vast network for those segments to support its aspirations in vans and buses. The re-

According to Walther, Mercedes is willing to

Mercedes will also approach small owner/opera-

gion represents both a chance and a challenge for

play the long game for its vans and buses; starting

tors in the region: “We are looking for individuals.

him and his team: “The European markets are not

early so it can be ready when the market matures

We are looking for niches. There are a lot of product

growing anymore. There is no growth potential for

later down the line. He reminds that Mercedes’ first

feature advantages that can fit a small grocer as well

Mercedes Benz,” says Walther. “We are extremely

dealer contracts date back 60 years.

as a large emergency service provider.”

I thInk we have plenty of potentIal for the vans. our competItIve advantage Is our network.”

12 TRUCK&FLEET ME JANUARY 2014

www.man-middleeast.com MAN Truck & Bus Middle East and Africa FZE

MAN TGS WW - Reliable Technology for Construction

Optimal engine performance and modern vehicle design increase the efficiency of vehicle operations on site. The MAN TGS WW delivers optimum traction in every situation: starting from 4x2 axle configuration up to 8x8 for extreme construction operations. That is what we call consistently efficient.

For more information or visit us online: www.man-middleeast.com

Transport Worldwide. Powered by MAN.

MAN Truck & Bus

Lebanon & Syria Terramar Middle East Tel.: + 961 1 88 5657

Bahrain Ahmed Mansoor Al A‘ali Co. BSC (c) Tel.: + 973 1 777 1030

Iraq (Erbil) Terramar for General Trading LLC Tel.: + 964 750 469 6002

KSA Haji Husein Alireza & Co. Ltd. Tel.: + 966 2 6049 444

Iraq (Baghdad) Terramar Baghdad Tel.: + 964 1537 5249

Jordan Integrated Automotive Tel.: + 962 6 5728 400

Oman Kuwait Al-Ahlia Heavy Vehicle Selling & Import Arabian Engineering Services LLC Tel.: + 968 245 78 000 Tel.: + 965 2 483 9210 /1

Pakistan MAN Diesel & Turbo Paksitan Ltd. Tel.: + 92 42 353 30091

UAE (Abu Dhabi) Darwish Bin Ahmed & Sons Tel.: + 971 2 558 4800

Qatar Qatar International Automobiles Tel.: + 974 4603 288

UAE (Dubai) United Motors & Heavy Equipment Co LLC Tel: + 971 4 2829080

NETWORK 01 14

YoUR moNthlY gUide to the middle eAst’s tRUCK ANd Fleet manufacturer, dealer and operator network Automatic shutters in the wheels are hidden to improve style at rest and low speeds, but automatically close at highway speeds to improve aerodynamics.

Drop-down front wind spoiler lowers at highway speeds to improve underbody airflow.

The air dam is raised at low speeds to improve ground clearance –

Autodeploying running boards help passengers enter the truck at rest and tuck up against the truck when it is moving to improve aerodynamics and ground clearance

Automatic shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or in hot weather.

FORD ATLUS CONCEPT Length: 6.04m Width: 2.23m Height: 2.05m Wheelbase: 3.81m Track: 1.98m Engine: Next-generation EcoBoost with Auto Start-Stop optimized for trucks Transmission: Six-speed SelectShift automatic, Auto Start-Stop system Wheels and Tyres: 55cm alloy wheels, All-Terrain LT325/50R22 tyres Cargo Cradle Weight Capacity: 226kg Frame: 55,000-psi highstrength steel ladder frame Body: High-strength steel including boron

Ford’s Future vision For pickups revealed Ford recently unveiled the Ford Atlas Concept in the Middle East to showcase the design, capability, fuel efficiency and smart technologies that will define future pick-up trucks. Ford says it went “against no limits to realise its vision for trucks”.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Paul Anderson, Ford Middle East’s marketing director. “With 36 years as America’s best-selling pick-up, we are absolutely committed to setting the agenda in the truck market and are happy to premiere Ford Atlas Concept in the Middle East. Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”

According to Ford, the Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille – all to reinforce its functional Built Ford Tough image.

Designers enhanced truck functionality, while creating new advanced features. For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. ‘Floating’ instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.

68 truck drivers in Abu dhAbi hAve hAd their driving licences revoked for dangerous overtaking, an 14 TRUCK&FLEET ME JANUARY 2014

Scania to teSt electric truckS Scania is to conduct trials of electrically powered trucks, with the electricity delivered by lines overhead, similar to trains and trams. carried out in partnership with Siemens, the trials are investigating the possibility of power trucks with overhead lines being used where regular transport routes exist from point to point, such as between steel mills and ports and between mines and processing plants.

UAE And OmAn rAmp-Up trUck sAfEty EffOrts medically fit to drive, as part of a federal law that is being implemented in Dubai in different phases, according to a report by Gulf News.

Under the new legislation, driving licences of truck drivers will not be renewed without a medical permit from September 15.

“We are now moving to the next phase, which will begin from September 15, where we will ensure all truck drivers pass the medical fitness Dubai’s RTA and the Omani test before they renew their driver’s government promise to crackdown on poor driving and trucks licence,” said the chief executive of the RTA’s Licensing Agency, Ahmad As the region’s efforts to increase truck and general Hashim Behroozian. road safety continue apace, both the UAE and Oman Meanwhile in Oman, the Government is planning on have announced new initiatives that will specifically setting up a number of truck weighing stations at key locatarget drivers and owners of heavy commercial vehicles. tions along the country’s arterial road network in an effort Dubai’s Roads and Transport Authority (RTA) has to crack down on heavy vehicles that exceed axle load and announced truck drivers will soon have to prove they are weight limits, Oman Daily Observers has reported.

Four ways to green your Fleet

01. Keep on tracK GPS fleet tracking systems: In addition to staying ahead of the curve on environmental regulations, they save money on costs and increase fuel efficiency. Keeping track of your carbon footprint, can save thousands of dollars a year.

02. Bac to Basics Battery air conditioning systems (BAC): This system utilises batteries to power a cooling system that is integrated with a fuel-operated heater, when needed. The system significantly reduces emissions and idling time.

50 Foton trucks For Al WegdAniyAh Liberty Automobiles has delivered of 50 Foton Aumark China, in partnership with Daimler AG of Germany and C 4.2 tonne trucks to UAE-based commercial vehicle Cummins. Foton is the largest commercial vehicle manuleasing company Al Wegdaniyah Transport Solutions, facturer in the world. augmenting their existing fleet.

Nihad Alkilani, general manager – fleet and comThe handover took place at the Liberty Showroom in mercial, Liberty Automobiles, said the handover lays “the Sharjah in the presence of Hussein Ali Shahin Al Tahri, foundation of a strong collaboration between us.” managing director and Mohammed Lashin, GM of Al Wegdaniyah.

The Foton range includes tractors, dumpers and platforms, as well as “We are delighted to induct Foton special-purpose vehicles trucks into our fleet as we intensify our efforts to enhance the rental experience for our customers,” said Al Tahri. “This move is part of our strategy to remain a leader in quality and innovative transportation solutions, especially to the corporate sector in the UAE.” Foton trucks are manufactured by Beiqi Foton Motor Co. Ltd. (Foton),

nd fined up to aed 10,000 in September alone, following action by the abu dhabi police.

03. Join the gen-set Auxiliary power units and generator sets (APU/GS): These units assist with carbon emissions by helping to eliminate idling in heavy-duty trucks.

04. Foh FtW Fuel-operated heater (FOH): A FOH system requires little maintenance and little fuel. The unit draws fuel from the diesel tank and incubates the heat in the combustion chamber. Emissions decrease due to the FOH’s long, continuous burn.

15

HIGH ROLLERS

rules of engageme MAN TRUck ANd BUs Middle eAsT’s dAvid vAN GRAAN oN whY people MAke his coMpANY ANd The iNdUsTRY Go RoUNd iN The Middle eAsT

What We see in the Middle east is there Will be consistent groWth over the next ten years.”

16 TRUCK&FLEET ME JANUARY 2014

ent

HIGH ROLLERS

ness, we were doing $20 million in parts sales and now we’re doing $50 million.”

He is quick to emphasise that the parts business surge has been volume led, explaining that in real terms the prices of parts have fallen in the period.

“We’ve reduced prices because we’ve gained a lot of market knowledge, we have a better understanding of where the fleets are running,” he says.

“By engaging our importers, by being active in the dealer body and actively visiting customers, we are able to stock right and importantly understand the avid Van Graan is buzzing. The importer con-

fast-moving side. We’ve been able to help the cus-

ference at the weekend has gone well, and the

tomers, create better value baskets of parts and do-

data and anecdotal information suggest MAN

ing it in volume.”

Trucks’ operation in the Middle East is rattling on quite nicely, thank you very much.

He adds that deep understanding has spruced up turnover from $140 million to $410 million.

“They were very good meetings. We are talking

“That’s from a wholesaler perspective from us

about our plans for 2014, the next three years, and

to our importers. If you look at retail impact, then

ten years ahead,” he beams. “There’s some really

it’s an even bigger business. The retail delivery of

nice flags on the hill of where we are going.”

vehicles and parts to customers is higher.”

You get the impression that Van Graan is one

It is unsurprising when Van Graan describes

of life’s great enthusiasts. The native South African

MAN as being very ambitious as it looks ahead to

has fully immersed himself into the Middle East

further progress in the Middle East given those

market and willingly talks of embracing a cultural

numbers. Especially as he predicts that it will

shift since moving over from MAN Truck and Bus

benefit from a recovery in demand spurred on by

Africa at the turn of the decade. MAN Truck and

improvement in the region’s economy as well as

Bus has itself shifted through the gears in that time,

continued progress in terms of gaining market

pushing its way into a game historically played

share: “We’re very optimistic through the market

almost exclusively by Mercedes, Renault, Scania

growth. What we see in the Middle East is there

and Volvo. Much has been made of Volkswagen’s

will be consistent growth over the next ten years.”

reeling in of its German counterpart since it first

The next target for MAN is hitting 10,000 units

acquired a stake in the business in 2006 but MAN

annually which will come, he says, in the next few

has not found itself bogged down by the affair in the

years. Parts will also continue to grow to become a

Middle East. As the media chewed over every share

“few hundred million a year business.”

bought and a potential merger with Scania, VW’s

He adds: “I think it’s ambitious and it’s very

other heavy duty interest, MAN’s regional opera-

real. It’s not like we’ve pulled a number from the

tion continued to gain momentum.

ether. We’ve looked at where the targets markets

“It’s been a great journey,” he remarks. “I think

are; the niches; and the transport solution require-

with the combination of a big corporate company,

ments. We absolutely have in our hands the ability

a great shareholder and also a team of dynamic

to deliver with our partners and our products.

people that want to make a growth happen, we’ve

“I’m excited by the depth of quality of our

put together a few ingredients and the three year

people. They’ve been in the Middle East for some

growth curve has been phenomenal.”

time with a really strong knowledge of the projects

Like its competitors MAN saw a drop-off in

and the decision makers that are making the proj-

sales in 2008 and 2009, however in 2010 it was

ects. The important thing for me is that they are

still able to boast 2,000 unit sales in eight countries

embracing the MAN brand and basically taking it

Middle East. That figure has almost tripled since

to where it needs to be in the next couple of years.”

then, Van Graan explains.

“We are now doing 5,000 units per year across

As MAN’s star rises, does he think the competition will take worried glances over their shoulders?

ten different countries,” he says. “If you look at in

“I do hope so,” he grins. “What I’ve learnt in

pure volume it has really expanded in the truck side

this industry is that we’ve got some great suppliers.

of the business. If you look at our aftersales busi-

If you look at the big names that are offering prodJANUARY 2014 TRUCK&FLEET ME 17

HIGH ROLLERS

MAN showcAsed At trANs4 QAtAr MAN Truck & Bus Middle East along with its local dealer Qatar International Automobiles participated in the Trans4 Qatar show in November, showing off the new Middle East-specialty truck the TGS WW 4x2 tractor head.

The new vehicle combines traction and short haul operations for more efficiency, and its specifications cater to construction as well as urban transport applications and help to reduce fuel consumption. MAN combines those features with its strong traction chassis for off-road applications as well to meet tough operating conditions here in the Middle East.

The vehicle, designed for construction as well as for urban transport applications, is part of the range of the heavy duty construction vehicles – the TGS World Wide – offered by MAN. The TGS WW range can be used for a variety of transport solutions from tippers to transit mixers, from water tankers to concrete pumps, from flat deck cranes to specialized drill rigs – in wheel drive configurations of 4x2, 4x4, 6x2, 6x4, 6x6, 8x4 and 8x8.

Sheikh Fahed Bin Mohammed Bin Fahed Al-Thani, vice chairman of FAHED Group of Companies, the owner of Qatar International Automobiles said the show was a chance to showcase MAN’s product innovation to Qatari buyers, and highlight MAN’s commitment to supporting the development of infrastructure in line with the Qatar National Vision 2030.

“With a diverse product range from trucks to buses and a world class service and support network, MAN is well positioned to serve our customers in Qatar and improve on our significant market share of 42 per cent in the commercial vehicle segment,” said Al-Thani.

New MAN TGS WW 4x2 tractor shown at Trans4 Qatar

uct in the marketplace, like Mercedes, like Scania, some of the Japanese makes, these are all formidable competitors. They’re all doing the right things by expanding and optimising their product ranges.”

Before joining MAN Van Graan did his stint in the trenches with Iveco and Mercedes. He reserves special praise for the German behemoth.

some time. I always look at it as if we are playing in the Premier League. There’s no guarantees that you can come up trumps consistently every year but what’s is that there are a number of players that are competitively competing in the marketplace. The benefit is that there is a value added proposition.

From a customer point of view, this is great.”

With the manufacturers and distributors trying to differentiate themselves despite conveying a similar message – they will all claim to offer bestin-class service, the best return on investment, etc – choosing the right place to shop for fleet must get pretty confusing from a customer’s point of view.

However MAN’s progress suggests that it has stumbled upon a new formula for success.

“It’s all about people,” he proclaims. “Promotional vehicles, industrial goods is all about relationships. Fundamentally you can have great hardware but you have to demonstrate how to how to optimise that hardware to the users. And by that I mean three tiers of users: the operators of the hardware, the guys that are supervising – such as operations managers, then, of course, the investors who take the plunge to put money in.

“You need really good people to communicate your good news. For me the IT and communications industry is a fantastic example. Take the iPhone. The executive of Apple, personally dem-

Backed up by improved truck technoiogy and greater understanding, MAN Truck and Bus has seen its share of the market triple in only a few years

onstrates the product; makes the in-house team enthused about the product; doing the job with

“There are challenges in the region,” he adds.

the distributor network, making them enthusiastic

“In various world markets MAN has done what

about the market opportunity; and very important-

they call the Consistently Efficient Roadshow

ly the users must see value adds – word spreads.”

where they put drivers and operators in the cab.

Does that mean MAN’s man for the Middle East has been out on the road in the TGS WW? “My key message to the importer conference was when have you last felt, touched and operated

18

It Is very Impo

“They’ve done years and years of investment and they have been active in global markets for

Rules and regulations in the Middle East prevent us from doing that in an open road environment.

We’ve started to it at test tracks and (at The Big-5) we brought our simulator with us.”

the hardware that you sell? I’m very fortunate that

Driver standards remain a contentious issue,

I get to do that all the time. I really am enthusias-

Van Graan feels that engagement and trust is neces-

tic about going to the test track, talking to the en-

sary for them to improve. He says they have crucial

gineers and drivers, because in the end you have a

role to play for fleets looking to improve uptime,

very tangible fingertip feeling about the products

fuel efficiency and safety, plus “the investment can

and how they add value to operators.

be optimised”.

HIGH ROLLERS

ortant that you engage your varIous stakeholders.”

The TGS WW range are designed especially for the toughest of operations as a semitrailer tractor, chassis and tipper in the Africa, Russia and the Middle and Far East markets.

David van Graan is head of MAN Middle East (VP) at MAN Truck & Bus

“You have a rig that could be worth 250,000

is a ‘Middle Eastern flavour’ of doing business that

to a guy who is your vintage; has been educated in

euros and you entrust it to what I would call a ju-

is very professional, very unique where a European,

the same business school as you; the reality is you

nior staff member. You would never give them your

American or African methodology doesn’t fit.

have to enable him to do a selling up two levels.

80,000 euros car to drive, but when you experience

“But why should it fit? You come in with a pre-

One is to head of the family and the other one is to

what he goes through you realise that he’s a real

conceived idea of how you will change things but if

his customers. Very often his customers are two or

pro. Things like public safety is entrusted to these

it’s not broken don’t fix it. Your methods of getting

three generations deep. You’ve got to be patient and

guys, why not treat them like professionals and

to the next level is different. And this brings me to

also respectful. If you understand what makes that

make them enthusiastic about what these can do.”

the point I was making about people. It is very im-

organisation tick and deliver to them you can be

portant that you engage your various stakeholders.”

very successful.

Looking back on his own progress to date, he says that he has to draw on his vast experience to adjust to operating in the Middle East.

“I have often said to my family or peers that I

Often those stakeholders are family-owned

“If you simply try and work your cross-func-

businesses where decision making can be compli-

tional operative people but you don’t have the

cated to unravel.

buy-in it can go wrong. Whether it’s our importers,

have used every one of my 26 years of experience

“We have found you have got two or three gen-

and I have also used none of it! In many places there

erations in the business. Whilst you can be talking

customer, operators or suppliers you have to really engage in a Middle Eastern way.”

JANUARY 2014 TRUCK&FLEET ME 19

New raNge lauNch

ahead of the pack VolVo TRUcks hAs lAUNched foUR New TRUcks, The RoAd-ReAdY fM, The RUgged fMX, ANd The sMAlleR fe ANd fl Vehicles. All beNefiT fRoM iMpRoVed eNgiNeeRiNg ANd efficieNcY, wiTh The AddiTioN of A NUMbeR of New TechNologies iNclUdiNg The MUch-TAlked AboUT VolVo dYNAMic sTeeRiNg foR The fM ANd fMX

JANUARY 2014 TrucK&FleeT Me 21

FE and FL: The medium duty vehicles for short-haul distribution and city driving. These have seen an improved cab interface, as well as two newly designed engines – 5l and 8l. The models have the option of the I-Shift transmission.

hile in the consumer technology markets there seems to be a trend towards built-in obsolescence, with short model cycles, in the world of heavy vehicles new model launches come seldom, and the new models are expected to last almost a lifetime.

Volvo Trucks has launched an unprecedented four new models at once, with model renewal coinciding with preparation for new exhaust emission standards in Europe. The FM, the road-specced hauler, the FMX, and the short-haul distribution FE and FLs have all seen significant overhauls including their chassis, transmissions, engines, and in the cabins and overall functionality.

Trucks are a major mover of freight in the Middle East, and the FM is designed to be the truck of choice for fleet operators. One of its key selling points is its flexibility – there’s a whole host

FM: The all-rounder truck designed for long-haul applications. Key improvements are a lower weight, new axle configurations, increased chassis flexibility and interfaces for bodybuilders, making it easier for buyers.

of different axle configurations available, as well as options for buyers to customise, and get the vehicle they want.

The gross vehicle weights (GVW) for the FM range from 18-26ts, with a possible GCW of 60t.

Axle configurations are 4x2, 6x2, 6x4, 8x2 and 8x4. The range features lower weight with increased chassis flexibility, while Volvo says that “crystal-clear interfaces for bodybuilders” allows the customer to tailor the perfect truck for their FMX: The heavy duty workhorse for off-road applications, construction and hauling. Developments in the new model include a tougherengineered chassis, and options such as rear-axle air suspension. Read the review on p4.

job. And the considerable weight reductions in the FM will boost its attractiveness in weight-sensitive segments such as tanker and bulk-haulage operations. The FM can be equipped with the smaller day cab, the larger sleeper cab (with a lower roof variant available), and two versions of the impressive Globetrotter cab, which offers accomodation for two people and extra storage space higher up – the larger of the two has an interior height of 210 cm. The cab has been given a complete redesign, which inside the cab includes the angled instrument panel, and the laying out of buttons, controls and functions within convenient reach, and space for the driver’s maps and documents, with the aim of creating a ‘working climate’. Outside, the cab’s corners have been rounded, and for all the

22 TRUCK&FLEET ME JANUARY 2014

www.volkswagen-dubai.com

The Amarok. The hardest working 4x4.

The new Volkswagen Amarok with its 2.0 TSI turbo charged, 160HP engine is the truck that keeps on giving; ploughing through the work day effortlessly with epic Volkswagen reliability. The first ever pick-up truck from Volkswagen is just what you’d expect from the very best in German design and engineering.

• Free registration • 3 years or 100,000 km warranty

*

0 ED 75,00 A m o r f g 4x2 Startin ble now ila 4x4 is ava

facebook.com/VolkswagenDubai

Al Nabooda Automobiles LLC (Dealer for Dubai and Northern Emirates) Dubai, Tel: 04-7053333, Sharjah, Tel: 06-5422241, Fujairah, Tel: 09-2221066, www.nabooda-auto.com * Terms and conditions apply.

new range launch

with power of 400, 440 or 480hp.

vehicles, Volvo’s ironmark logo has been moved

The two smaller trucks – the FE and FL – are

up to a more prominent position just below the

designed to be used in short-haul distribution, city

windscreen, following on from the FH. The feature of the new vehicles (available on

driving, and lighter construction applications. To

FM and FMX) that has got everyone talking is the

this end manoeuvrability is of key importance, to

Volvo Dynamic Steering, thanks in no small part

aid drivers navigating tight turns and into tricky

to Volvo Truck’s marketing videos. The new steer-

parking positions. As well, Volvo has paid close at-

ing system represents a quantum leap forward

tention to the cab design, with drivers often hav-

in terms of the driver experience, by massively

ing to climb in and out of their trucks many times

reducing the amount of effort they need to steer

each day. Smaller wheel lower the cab by five cen-

the vehicle. The feature uses an electronically

timetres, improving visibility, and making it easier

controlled electric motor that is adjusted around 2,000 times per second to create highly precise steering. The truck’s sensors also contribute to exceptional directional stability (as demonstrated vividly in the Jean-Claude Van Damme stunt video), for more relaxed driving experience on the open highway, though it’s worth mentioning that the system doesn’t entirely remove the ‘feel’ of the road. In short, it’s a technology designed to improve the driver’s performance, by helping them steer better, while also making their job easier, reducing fatigue and discomfort on long trips.

In the same vein, truck buyers in the Middle East are increasingly understanding the benefits of choosing vehicles with an automated or automatic gearbox, which especially on long trips will reduce fuel consumption, minimise clutch and engine wear, and help prevent operator fatigue. The FM is available with the I-Shift automated transmission, with computerised gear selection (as well as an automatic option). An additional fuel saver is the I-Roll feature, which when enabled will automatically put the vehicle into neutral when coming down hills, allowing the vehicle to coast, though the gears will then be engaged if the accelerator is depressed.

For fleet managers who want full control of their vehicles’ health, Volvo Trucks is offering a new telematics system that can detect any worn out or underperforming components, or indicate when maintenance is required. The workshop can monitor the actual wear of various components directly via computer. It can then contact the operator well in advance to plan the service for when it is most convenient, and preventing any unscheduled downtime.

The Euro 3 engines for the FM (and FMX) in the Middle East have same torque levels as the previous generation engines. The FM can be either be equipped with the 11 litre D11 engine, with power output of 330 or 370hp, or the 13 litre D13,

VolVo FH wins Truck oF THe Year award Volvo Trucks’ FH has won the prestigious International Truck of the Year award for 2014, with the award received by Volvo Trucks’ president Claes Nilsson at a ceremony at the Comtrans exhibition in Moscow earlier this month.

The award is judged by leading commercial vehicle journalists, representing 25 magazines throughout Europe.

“Volvo Trucks has delivered a completely new heavy-duty truck, which, with its innovative cab, hi-tech driveline components and advanced maintenance solutions, sets a new benchmark in the automotive industry,” said awards chairman Gianenrico Griffini.

This is now the third time that the FH has won the award, first in 1994 and then again in 2000.

The new generation FH was launched in September 2012, and key improvements include improved handling with a stronger chassis, and individual front suspension as an option; a larger and more spacious cab design, giving the driver a better view of the road, including an innovative rear-view mirror design; and new technology for remotely monitoring component wear and overall vehicle condition.

Volvo also launched its new I-See technology programme which can save up to five per cent fuel. I-See uses electronically recorded information about the topography of the roads to automatically optimise gear shifting, speed and auxiliary braking, though is not currently available for the Euro 3 engined vehicles sold in the Middle East.”We are honoured and happy. When we introduced the new FH in September 2012, we claimed that it was pushing the envelope of what a premium truck could offer. The International Truck of the Year award confirms that the Volvo FH lives up to this promise,” said Nilsson. “The new Volvo FH increases the haulage firm’s profitability in many different ways.”

to exit the cab. Volvo has designed new engines for the two vehicles, the 6-cylinder D8 engine, with a displacement of 7.7l, and the compact 4-cylinder D5 engine, with a displacement of 5.1l. Both offer swift torque delivery at low revs, ideal for the stop-start driving of delivery.

Volvo is now also able to equip the FE and FL with its own I-Shift automated gearbox, which is able to be further customised with a distributionspecific option. Also released is a larger 12t version of the Volvo FL. With the most powerful engine in its segment (the four-cylinder D5), specially optimised I-Sync transmission and weighing 500 kg less than a corresponding truck with a 6-cylinder engine, Volvo expects it to be a highly competitive model in the largest medium duty segment.

The VerdicT:

Overall, Volvo Trucks has four brand new trucks that should prove popular with fleet managers and drivers. And with the well-received launch of the FH in 2012, the company has a completely refreshed range, with lots of options and customisability for buyers. Its dynamic steering system is certainly a game changer in Europe – though it’s interesting to consider how great its uptake will be here in the Middle East. Certainly, the message does seem to be getting through to buyers, that by adopting some of the more expensive truck features – such as the automated transmissions – over time these will pay for themselves through reduced wear and tear, and improved driver performance. Happily for its customers, Volvo Trucks have produced a range of vehicles that should suit any need. And with a focus that has been on design improvements such as a stronger chassis, more durable cab exterior, or lighter overall weight, customers can be confident that the Volvo Trucks has got the fundamentals right.

JANUARY 2014 TRUCK&FLEET ME 25

PARTING SHOT

Raising the baR

Famco’s Frank o’connor, general manager – Truck & Bus Division, expecTs greaT Things oF volvo’s new Truck range What does the launch of the Volvo’s range of

have been sold globally and through local market

can support the Volvo products with tailor-made

new trucks mean for Famco?

adaptions these trucks have delivered exceptional

service contracts, parts support, driver training

The launch enables Famco to continue as the market

uptime and profitability to countless customers

and telematics from our extensive network of

leader in supplying transport solutions to the UAE.

around the world. The new Volvo Truck range uses

depots throughout the UAE including Dubai, DIP,

In fact, the new range of trucks will enable Famco

the existing proven and trustworthy drivelines,

Abu Dhabi, Ras Al Khaimah and Al Ain.

to raise the bar even higher in terms of product

however design enhancements and extensive hard

quality, support and customer profitability. We’re

and soft product developments have enabled the

How do new models like the FH and FMX help

determined to ensure that the new range will also

Volvo product to deliver even greater levels of fuel

to grow your market share?

allow us to attract new customers to the Volvo

efficiency, driver comfort and improved safety not

Through the long and successful partnership be-

product range and the world-class customer care

just for the driver but all road users.

tween Famco and Volvo trucks we believe that we already command the #1 position in market share

offered by Famco.

How do you think they will be perceived?

and brand positioning within the UAE.

How do these differ from previous iterations of

We believe that, just has it has been around the

The new Volvo Truck range will allow us to

the models?

world, the new Volvo Truck range will be warmly

segment this position and strengthen our partner-

Quite simply, the truck of the future has

welcomed by the transport industry in the UAE.

ships with our existing customers while growing

arrived. The new range has undergone an

Volvo’s trucks have played a major part in the

our customer portfolio in all segments of the UAE

extensive development, design and testing process

development of the UAE and along with the upturn

transport industry.

over a five-year period and we strongly believe that

in the market the timing of this new truck launch

Famco recognises that building the world’s

the Volvo Truck ambitions of developing world

could not be better. The new truck range encom-

best truck is no longer enough. The truck is

class trucks which can deliver even greater levels of

passes the FH, FM and FMX chassis ranges and as

just part of the offering that we present to our

vehicle up-time, productivity and profitability has

such we are able to offer the new truck models to

customers. Famco doesn’t just sell trucks, Famco

been achieved. The FH has an incredible history of

all of the transport segments operating in the UAE

forges long-term profitable partnerships with

success and has been the backbone of the truck-

including long haul, logistics, construction, indus-

our customers and if committed to the long term

ing industry since 1993. Over 650,000 FH trucks

trial, fuel supply and oil and gas segments. Famco

success of the UAE.

Famco’s customeR jouRney Price to Advice “Expert advice given by dedicated sales advisors on the Total Cost of Ownership based on a customers’ business requirements.”

Frank O’Connor (Truck & Bus Division)

26 TRUCK&FLEET ME JanuarY 2014

Purchase, Rent or Finance ?

Service and Parts

“The customer choses whether he will rent or use FAMCO’s Financial Services.”

“FAMCO prides itself in great after sales service and parts availability.”

Mamdooh Diyab (Rental & Used) and Mahmoud Turkieh (Financial Services)

Mark Johnson (Service &Parts)

ISUZU MIGHTY TRUCKS 3 DECADES OF SUCCESS A remarkable partnership since 1980, shifted ISUZU into one of the top UAE market leaders. The Environment-Friendly Diesel Engine, Technological Prowess and Strength of ISUZU trucks are features that aim to meet the intensive market demands and to become the dependable name in its sector.

Best Quality . Best After Sales . Best Value