A Salute to a
Customer
Russell Lands Inc. adds new build-to-suit lakefront properties at The Heritage, its newest community on Lake Martin
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Along the shores of Alabama’s Lake Martin, Russell Lands Inc. is redeveloping a portion of its lakefront property into a luxury residential community for individuals and families alike to eat, socialize and golf, while enjoying the serenity of lake life.
Johnny Peterson, Project Manager
Scott Peterson, Operator/Manager
Benjamin “Mr. Ben” Russell, the visionary founder of Russell Corporation, foresaw the recreational potential of waterfront property around Lake Martin when the man-made lake was completed in 1926, so he began purchasing the surrounding acres. What would eventually become Russell Lands was originally established by Mr. Ben as Dixie Farms, a cooperative farming venture that supported local farmers, especially during the Great Depression. Mr. Ben was also a significant supporter of Tuskegee Institute, and he collaborated with Dr. George Washington Carver on agricultural initiatives. After Mr. Ben’s passing in 1941, his legacy continued through the Benjamin and Roberta Russell Educational and Charitable Foundation, which donates millions annually for scholarships, endowments and grants. The Russell family expanded their contributions to the community with ventures such as the Church in the Pines and Wind Creek Park, while Russell Corporation diversified into various sectors like banking, textiles and real estate development. Today, Mr. Ben’s grandson, Ben Russell, and his wife, Luanne, guide the company’s endeavors.
Erick Taunton, Operator
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“The company operates four lakefront marinas, two boating dealerships, two golf clubs, nine hardware and building supply stores, three restaurants, a specialty market, a full-service coffee shop, and our very own amphitheater,” elaborated Scott Peterson, an operator and a manager. “A cornerstone of our efforts is the charity work we do, especially with Children's Hospital in Birmingham. They also support Children’s Harbor here on Lake Martin, a non-profit dedicated to providing free experiences for families of seriously ill children.”
For 45 years, Project Manager Johnny Peterson has played a first-hand role in some of the key projects throughout Russell Lands’ footprint.
“When I began working here in 1979, they owned 33,000 acres of land,” recounted Johnny. “Since that time, the company has built and maintained approximately 750 cabins, some of which have fallen into disrepair from storm damage. Over the last couple years, we’ve redeveloped some of that land into promising real estate spots.”
The Heritage
As part of the development process, a 15-man crew recently began work in phase three of The Heritage community. The multi-year project includes custom-built homes, a private golf course designed by Bill Coore and Ben Crenshaw, a resident-owned clubhouse and recreation complex, a marina, and other amenities.
An operator moves material with a Komatsu D61PXi Intelligent Machine Control (IMC) dozer.
