The Building of America
Featuring Your Region’s Top Projects and The Teams Behind Them The Building of America Network has been helping companies brand themselves as a leader in the industry for more than 14 years. Each year we partner with thousands of general contractors; architects; project managers; estimators; tenants; developers; plant, maintenance and facility managers; owner’s associations and government officials to fulfill our commitment to connecting decision makers to the most qualified companies for their new construction and renovation projects. These decision makers have worked closely with us to create a complete network of tools to find which companies are being trusted on the region’s most important, innovative and challenging projects. Having been referred as one of the top team members on a Gold Medal Building of America Award-winning project, you are eligible to take advantage of the most comprehensive, costeffective and economical public relations and marketing tools available to your firm. Your client manager will work with you to design a package geared to increase your visibility and ultimately, your revenue. Through the network, you will set your company apart through a myriad of tools including:
M
M
LD
For more information, contact: Susan Hunsinger 228-522-0400 shunsinger@constructionreviews.com
BE
GO
R
For Immediate Release February 9, 2009
ED
AL TEAM
M
E
Real Estate & Construction Review Announces Johnson Engineering as a Building of America Team Member Southfield, MI —Owners, consultants, architects and general contractors have submitted their top projects to be considered for a Green Building of America Award. Stone Elementary School has been chosen, and will be published in the Real Estate & Construction Review-New England Edition both in print and online at www.constructionreviews.com. The publication will also include an article featuring Johnson Engineering which was deemed one of the top companies that contributed to the project’s success. Our writers will be interviewing the principals of their firm to provide insight into their role on this project. We will also highlight their specialties and explain how they can assist in future building projects. The Real Estate & Construction Review-New England Edition will honor the region’s most innovative, unique and challenging new projects — projects that are particularly noteworthy and/or that give back to their respective communities. The publication is an essential link, bringing owners together with the consultant, design and construction industry nationwide by profiling new construction and renovation projects in a case-study format. Owners can read, in the words of other owners, consultants, architects and general contractors, about the newest green facilities joining the landscape in their respective region. More importantly, the Real Estate & Construction Review provides a tool to help owners learn from one another’s experiences. Each regional edition will also contain listings, advertisements, corporate profiles and additional information about the project team members, subcontractors, vendors and suppliers that were referred as qualified and reliable by the company or firms that chose them for their most important projects. Through its publications and online search engine, Construction Communications (publisher of the Real Estate & Construction Review) is building a network of the nation’s most important, innovative and unique projects, owners, consultants, project team members, subcontractors and suppliers to help connect those responsible for building America’s future. Stay tuned to find out how Johnson Engineering can take your next project from ordinary to award-winning.
• Your project’s feature on our home page for an entire month and then featured within the Gold Medal Building of America Project Winning Vault indefinitely. Our website is viewed more than 150,000 times each month. Your website will be linked through ours and more than 50,000 merged links to and from architectural firms, general contractors, businesses and owners. These numbers increase significantly every month. • A Gold Medal Building of America Team Member award logo for your website and emails to showcase your award status. The logo can be linked from your website directly to your project’s case study online. • Your company name and service or product listed on the 2010 Gold Medal Building of America Award Plaque of Honor presented on behalf of the top team members to the owner, general contractor and architect. • A third-party-credible marketing piece written, designed and edited by our awardwinning editorial and production team focusing on your company’s accomplishments, products and/or services. • Featured as a one of your region’s most competent and reliable team members in your region’s Real Estate & Construction Review viewed online in flip book format at the request of decision makers. • Print copy of the Real Estate & Construction Review for your collateral marketing needs. BuildingofAmerica.com, the Building of America Network and the Real Estate & Construction Review showcase your company as an expert in your field. In this competitive market, owners, architects, general contractors, estimators and project managers have told us that they simply cannot afford to take a chance on who they are hiring and they value the piece of mind that working with pre-qualified companies provides. Our partners, your target market, need to know which companies are deemed the most trusted and reliable in your region and we will work with you to ensure that you have a presence when they are using the network to pull their teams together.
The Building of America
24445 Northwestern Highway, Suite 218 • Southfield, MI 48075-2437 • (248) 945-4700 • fax: (248) 945-4701 • www.BuildingOfAmerica.com
The Building of America Network is utilized by the following decision makers: Regional and National General Contractors, Construction Managers, Architects and LEED® Consultants • CEOs/Presidents • Vice Presidents • Project Managers • Business Development Directors • Cost Estimators • Project Managers All Regional Healthcare Facilities • CEOs/Presidents • CFOs • VPs of Facility, Plant and Maintenance Management • VPs of Planning and Development • VPs of Purchasing/Material Management • VPs of Real Estate • Health System Architects Regional Higher Education Officials • CEOs/Presidents • CFOs • VPs of Facility, Plant and Maintenance Management • VPs of Planning and Development • VPs of Purchasing/Material Management • VPs of Real Estate • University Architects
The Building of America
Companies Within the Region With More Than 100 Employees • CEOs • CFOs • COOs • VPs of Facility, Plant and Maintenance Management • VPs of Planning and Development • VPs of Real Estate • VPs of Corporate Development • Chairmen of the Board • In-house Architects Government Officials • Governors • State Congressional Representatives • Mayors • County Commissioners • City Managers • Chambers of Commerce • Planning & Development Representatives • Economic Development Representatives Other • Developers • Building Owners and Managers • Investment Bankers • Accounting Firms • Consulting Firms • Law Firms • Brokers • Construction and Design Association Members
24445 Northwestern Highway, Suite 218 • Southfield, MI 48075-2437 • (248) 945-4700 • fax: (248) 945-4701 • www.BuildingOfAmerica.com
Why Showcase your Award Status on BuildingOfAmerica.com and in your regional Real Estate & Construction Review? The Internet is the most highly used form of media today. More decision makers are using the internet for most of their needs, thus, with online advertising you can place your products and services in the hands of those who actually need them. Online advertising is deemed as one of the most powerful and effective marketing moves as it promotes your products and services to a wider market. The easy set-up, low cost and fast results all add up to the appeal of online advertising. Whether you are a national company or local business, online advertising can give your company many benefits. Coupled with the fact that you are joining the elite pre-qualified team members in the Building of America Network, your company can reap the rewards for many years to come.
Benefits of Marketing on BuildingOfAmerica.com: Brand Positioning — Your target market will become more familiar with your brand as your company benefits through your association with Building of America, which understands and shares the interests of your target audience. The more trusted your brand is, the more it will be able to attract clients. Our site receives more than 2 million searches annually by decision makers in the construction and design industry. Only the most competent and reliable team members on an award-winning project can be featured on the site. Your credibility and image is also increased as you separate your company from the competition. BuildingOfAmerica.com enables you to reach more than 150,000 users per month, generating hundreds of thousands of page views and exposing your brand to a mass audience. Generate More Leads — Your business will be able to reach a wider scope of online users while increasing traffic to your website. The Building of America Network has more than 22,000 owners, 18,000 general contractors and 12,000 architectural firms that have stories, listings and links to and from the site. The numbers of views are growing exponentially. Increase Sales and Revenue — Millions of people use the internet everyday to find products, information, rates, services, sales and just about anything. If a single customer in your industry is online, you should be too. If your ad is viewed by many audiences, chances are your website will be visited. With more site visitors, you can have more leads. With online advertising, your sales and revenue will be bolstered in no time. To show your support and be part of the 2010 Building of America Gold Medal Plaque of Honor — Presented on behalf of the top team members to the project’s owner, architect and general contractor. Our team of Media Relations Advisors will help you devise a plan geared to reach your full earning potential. Whether you have an established website or need one created for you, our full-service design team can help you reach your goals.
The Building of America
24445 Northwestern Highway, Suite 218 • Southfield, MI 48075-2437 • (248) 945-4700 • fax: (248) 945-4701 • www.BuildingOfAmerica.com
Plaque of Honor A Gold Medal Building of America Plaque of Honor will be delivered to the award-winning facility, architect and general contractor on behalf of the team members. The award names and honors the project managers and owners for their contributions in helping design and build one of the region’s most important, innovative or unique new construction or renovation project. The Plaque of Honor should be prominently displayed in your office since Building of America Network members are the only qualified group of project team members, subcontractors and vendors in more than 30 regions across the country. Only team members that worked on one of the nation’s top projects and were referred by an owner, architect or general contractor for their reliability have the opportunity to join the Building of America Network.
Maximize Your Internet Exposure...
M
M
LD
BE
GO
Once your project’s profile is online, your website traffic can click on the logo on your website and link directly to your project’s profile. Please your company name and specialty on the Gold Medal Team Page to maximize your award status.
R
As a top team member on a Gold Medal Building of America Award-winning project, your company will receive an award logo to place on your website. Building of America Award logos instantly distinguish your company as a leader in the industry.
ED
AL TEAM
M
E
The award logo can also be used with email signatures and displayed on any printed materials such as brochures.
Sample pre-qualification form
The Building of America Pre-Qual Search is the premier search engine utilized by cost estimators, project managers and building owners in more than 43 states across the country. Each region’s top architects, general contractors and construction managers have designed the pre-qualification form. Only the most qualified and reliable subcontractors, project team members and suppliers throughout the country are eligible to post on the search engine. Every Pre-Qual page is from companies that worked on or supplied a Building of America Award project and were referred to us as being qualified for the job. Search by region, category or other criteria. The Building of America Pre-Qual Search is the only search engine available to decision makers to narrow their search to include only the best in each field.
Gold Medal Web Page
1/2 Skyscraper Ad
Your ad will appear next to the ad and link to your web site.
Our writers can incorporate a small paragraph describing how you contributed to the project.
This will also be emailed to all of your regional decision makers with your ad showcased and linked to your website.
Click here to see online example
The Building of America
24445 Northwestern Highway, Suite 218 • Southfield, MI 48075-2437 • (248) 945-4700 • fax: (248) 945-4701 • www.BuildingOfAmerica.com
Sample Case Study in Real Estate & Construction Review
Team Page Listing:
Reinforces your status as a Building of America Team Member. Your website will be linked through the online edition.
Your advertisement will be linked so our readers can reach you at the click of a button
ShortList:
General contractors; architects; cost estimators; project managers; and plant, maintenance and facility managers use the ShortList as a tool to find the best in each field for an entire year
Your e-mail, website addresses and advertisement will be linked so our readers can reach you at the click of a button
1/2-Page Ad
Artwork:
Our award-winning art department can create an ad for your company with logos and photos that you provide.
Network Sourcebook:
Viewed as a mini-resume by owners, architects, general contractors, developers, LEED consultants, facility managers, major tenants and the parties involved in healthcare, higher education and government construction. 速
Increase the Value of your Website: Online edition includes hyperlinks to your website and e-mail. Designed to drive traffic directly to your site.
Corporate Profiles For companies that wish to distinguish themselves in the construction and design industries, there is no better vehicle to accomplish this goal than a corporate/product profile. The full-color feature will not only enhance your company’s image, but also increase its visibility to its target market. Our staff of writers, editors and graphic design artists will write, edit and produce the profile. We will begin by working with your firm to determine the goals that you wish to accomplish through your profile. Together we’ll determine what aspects of your company’s history, relationships with clients, products and projects you wish to include. We will then conduct interviews with your staff and/or your customers to create the perfect collateral marketing materials for your firm. The finished piece will depict why your company or product was so highly referred, what is innovative and unique about your company, and how you overcome project challenges presented to you. The most significant benefit your firm will receive from your corporate/product profile is thirdparty credibility. Many companies today use brochures that describe their accomplishments, promote their companies or explain their products. Very few companies are fortunate enough to have an opportunity to have a major construction and design publication write a story highlighting their accomplishments and explaining why decision makers should hire them. The unique combination of the third-party endorsement from an award-winning project’s general contractor/architect team and Building of America explaining to your target market why your company or product is superior to your competitor creates third-party credibility. This is the most effective form of marketing available. We will work with you directly to be sure your message is conveyed to your target audience whether you would like to: • Update your image • Explain how your products/services will be beneficial to clients • Showcase your past accomplishments/awards • Explain your diversity and ability to overcome challenges during construction • Educate readers on innovative systems/new technology • Set your company apart from its competition • Offer design solutions to unique challenges in today’s industry • To introduce a new product/service • Announce an anniversary The profile can also be used: • To create a website if you do not currently have one • To upgrade your website • As hand-outs at trade shows/conventions • As an intro when meeting clients face to face • As a PDF to attach to email broadcasts and individual notes • For use in advertisements, trade journals, newspapers and direct mail Our professional design team will create a “special feature” on your company that you will be proud to showcase for many years to come.
The Building of America
24445 Northwestern Highway, Suite 218 • Southfield, MI 48075-2437 • (248) 945-4700 • fax: (248) 945-4701 • www.BuildingOfAmerica.com
M
M
LD
BE
GO
R
Sample Corporate Profile
ED
AL TEAM
M
E