Interactive Content Creation Social Media Marketing
What is Interacti ve Content ?
Interactive content is content that requires active engagement from its consumers. It empowers the individual to be more than just a passive viewer, but an integral part of a dynamic, two-way experience. Interactive content includes any content a user can click on, clickthrough, answer, or play with.
Why Interactive Content?
Engagement
Purchase
Conversion Rate
+ 47%
9X
+ 11%
Some Common Examples • Quiz • Poll • Scratch and Win • Guess and Win • Virtual Reality • Games • Rating • Match
• Calculator • True and False • Calibrate • Storytelling • Videos • Assess • Recommend • Refer
• Tick • Answer • Surveys • Q&A • E-Book • E-Mail
What is a Hotspot in Interactive content? Hotspots are point or areas in the picture that pop up a window when clicked. The popup can contain text, and can be made really interactive with sound, images, videos, a website or a combination of all of these. • Static Hotspot • Sticky Hotspot
What is Overlie? The Product / subject comes in as an overlay in a video or image. Example: A Cap flies in and sits on top of the head of a model in a video. The cap becomes an overlie.
What is “Branching” in Interactive Content?
360 Degree Viewing in Interactive Content
Map Methodolo gy
Script Storyboard Creative
Try these web-based utilities:
www.outgrow.co
NonInteractive Content
Let us CHANGE To Interactive Content!
Thanks! sanjay@consult4sales.com