BOOK REVIEW
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Serhant Secret 1
The secret to your success will be revealed in hindsight. You won't recognise it until you've already lived it. _____________________________________________________________________________
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Serhant Secret 2
Choose success first, no matter what then back yourself into a career. _____________________________________________________________________________
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Serhant Secret 3
Never underestimate the power of a face-to-face meeting. Sometimes emails and texts are not enough to get a deal closed. _____________________________________________________________________________
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Serhant Secret 4
Closing a deal means keeping your ego in check at all times. _____________________________________________________________________________
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Serhant Secret 5
There will be an objection with almost every single sale. The goal is to turn negatives into positives. _____________________________________________________________________________
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Serhant Secret 6
People don't like being sold, but they love shopping with friends. _____________________________________________________________________________
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Serhant Secret 7
Connection first, Product second. _____________________________________________________________________________
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Serhant Secret 8
Social currency matters. The more people you meet, the more business you will do. _____________________________________________________________________________
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Serhant Secret 9
Don't always sell the most expensive product. _____________________________________________________________________________
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Serhant Secret 10
You can't negotiate with someone's wallet but you can negotiate with someone's feelings. _____________________________________________________________________________
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Serhant Secret 11
Always treat clients like they are brand new. _____________________________________________________________________________
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Serhant Secret 12
Checking boxes is for to-do lists, not for getting deals done. _____________________________________________________________________________
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Serhant Secret 13
Your morning should always start the night before. Wake up knowing exactly what your day entails and what challenges you are facing. _____________________________________________________________________________
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Serhant Secret 14
Don't be afraid to push yourself to take on more. If you're the one who creates the chaos, then you can control the chaos. _____________________________________________________________________________
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Serhant Secret 15
Catch half a ball before you let it hit the floor. _____________________________________________________________________________
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Serhant Secret 16
Go beyond the facts. When selling any product, sell it with a story. You will close more deals and quickly. _____________________________________________________________________________
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Serhant Secret 17
If you want to learn how to sell a meal, you've got to spend some time in the kitchen. If it's possible to see how your product is produced firsthand, do it! _____________________________________________________________________________
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Serhant Secret 18
No customer in front of you? This is an excellent opportunity to get work done. _____________________________________________________________________________
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Serhant Secret 19
Salespersons often find themselves in the middle of situations that feel impossible - but there's a always a solution. Every deal is a deal if you can figure out how to bridge the gap. _____________________________________________________________________________
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Serhant Secret 20
One of the reasons you can't live or die by one sale is because you have a life. I will do absolutely everything in my power to close of a deal, but I learned at my wedding that I did not want be ironing out deals while my children were being born, or on my deathbed. _____________________________________________________________________________
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Serhant Secret 21
When I don't get a piece of business, I want to know why. Why not me? I'm awesome! The truth is, there are some factors you just can't control, and you shouldn't waste energy obsessing over them. Move on and go for the balls. _____________________________________________________________________________
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Serhant Secret 22
Remember that there is always an action you can take. There is always something you can do , right now, to change the outcome of your career. _____________________________________________________________________________