ECR 1 2015

Page 1

303.833.5997 • erieconsumerreport@gmail.com The Consumer Report of Erie—Bringing Residents Information About Area Businesses

Vol. 1, Issue 1

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Creatin g Community By Connecting Neighbors “Hate evil and love what is good; remodel your courts into true halls of justice.” Amos 5:15a

Amy Tallent of The Tallent Company Lives and Breathes “Erie” By Jan Sciacca

As

the Erie Consumer Report launches with this issue, it only seems fitting that we highlight a company that is owned by a woman who lives and breathes “Erie.” That’s Amy Tallent! She went from a child who was upset with her parents for moving her to Erie from Aurora, CO to the assertive, self-confident female entrepreneur she is today. She and her husband, Jesse, met in the “old” Erie Middle/Senior High School, where she was part of the building’s last graduating class. She says that being raised and living in Erie is not only the best thing, but she tells friends and acquaintances alike that Erie was instrumental in making her who she is now. Amy owns The Tallent Company, which is a locally owned and operated public relations firm that specializes in serving small businesses and nonprofit organizations throughout the Front Range and Northern Colorado. Amy gives her customers the ability to be heard while remaining unique in a market that is saturated with corporate marketing ploys and international publicity schemes. Using her experience in public education and extensive knowledge of the region, she works closely with her customers

to create personalized branding and content marketing strategies on a local level, while facilitating an honest and stream-lined approach to business efficiency as a whole. The Tallent Co. serves a variety of clients throughout Colorado but its main focus is the Front Range. Amy started the business because she believed that small businesses and nonprofits in the Erie area were not being recognized for their hard work. She elaborates, “Business owners in this area are so generous with their time and money. They give back to the community and no one was telling their story. I have a passion for local small business and non-profit groups. I strive to work with and assist organizations that want to make a positive difference in their local communities.” Through January, Tallent Co. will be offering custom strategic marketing plans for 2015. These plans lay out a years’ worth of content marketing and create a strategy of delivery, using various methods based on the customer’s needs. Also included in this plan is a business efficiency worksheet to assist in finding ways to make one’s business more productive. Tallent Co. always offer free consultations. Amy and Jesse believe in

helping small businesses whether or not that results in a sale for them. After high school, Amy earned her Bachelor’s Degree in Communication from the University of Northern Colorado. During college, Jesse and Amy married in a small ceremony in San Diego and are now the proud parents of two young boys. In 2015 the couple will be celebrating 13 years together and 7 years married. As Tallent Co.’s Creative Director, Jesse uses his skills in art, design and writing. When he is not focusing on content creation and design for Tallent Co., he works as a full-time firefighter for Fort Lupton Fire Protection District. Amy’s priority in life is her husband and children but she loves to research unique campaigns and marketing strategies in her spare time. In addition, she enjoys family time, camping, reading, writing, hosting events and calligraphy. The most memorable experience Amy has had in business is becoming a board member for the Erie Chamber of Commerce. She reminisces, “When I worked as an administration assistant to Elle Cabbage at the Erie Chamber of Commerce, it was a goal

Please see “Tallent” on page 2

The Tallent Family: Jesse, Amy and their sons.

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of mine that someday I would be in the board room working with other influential leaders in the community to focus on promoting businesses in Erie.” That goal is now a reality. In addition to Elle at the Erie Chamber of Commerce (elle@eriechamber.org), Amy lists Pam Ware at Front Range Hospice (pware@frhospice.com) and Sara Trujillo of New American Funding (sara.trujillo@nafinc .omc) as business references. Amy wants the community to know that public relations, branding, marketing, and advertising are all attainable and important for any level of business. Although intimidating, public relations, can have a large payoff in one’s business when used properly. She knows a business owner has

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