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Volume 1 Issue 7 July 2015
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Creatin g Community By Connecting Neighbors “Above all, clothe yourselves with love, which binds us all together in perfect harmony.”— Colossians 3:14
County Line Wine & Spirits Provides Erie with New Shopping Experience By Jan Sciacca
A
bright, new libation shopping experience is available at County Line Wine & Spirits, 460 Erie Parkway, which opened at their new location May 11. Jared Shmitka smiled as he said he “maximized every penny he had” to provide the new shopping experience for Erie. Upon entering the store, I was greeted in a welcoming manner. My first impression was the space is bright, the aisles are wide and well-marked, and the merchandise is displayed in such a manner that one can easily find what one
wants, but will probably find a few new things to try in the process. The artifacts on the walls give the store a homey feel. Jared’s dream of owning his own business culminated when he bought County Line Wine & Spirits in 2010. The store was founded in 2004 and had two previous owners before Jared bought the establishment. He brought his vast experience of retailing, display and marketing with him. Desiring to create a wine and spirits store from the ground up and utilizing his knowledge of presentation, he worked with the Irwin brothers to secure the new location. It was a quick build with ground breaking occurring in October of 2014. The actual product move was frenzied. Jared shared that although a six week schedule is typically planned in opening in a grocery store, he and his staff moved and opened in one day!
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Jared is a hands-on owner who can be found helping customers on the floor as much as he can be found in his office. When asked how many hours a week he’s there, he smiled and said, “I don’t count.” He loves Erie and its residents. The community is a welcome change from his corporate experience that included managing stints in Montebello and on Federal Boulevard. Jared started his retailing career 17 years ago as a bagger at Albertsons. He worked his ways through the corporate ranks and 10 stores, eventually serving as various Store Managers and then a Division officer. He was tasked with opening and closing multiple locations and being stationed in great neighborhoods and rough neighborhoods. He longed for the opportunity to have his own store in a good community setting when the Erie store became available. Jared and the County Line Wine & Spirits staff love to educate their customers on offerings the customer may not have tried. They have 1000s of items to choose from and delight in helping one discover a new “favorite.” The store’s Grand Opening is scheduled this month with specials galore. Four of those specials that are available when mentioning this article are a twelve pack of Corona Family for $12.99, a 20 pack bottle of Bud
The Shmitka family, left to right: Dylan, Nicol, Bryan, Jared and Devyn Family at $12.99, Cupcake Wines (750ml) for $6.99 and Smirnoff Vodka (1.75 ltr) $16.99. There is a limit of 6 on these specials. County Line Wine & Spirits is open Mon.Thurs., 9am-10pm, Fri.-Sat., 9am-11pm and Sun. 10am-8pm. The store’s phone number is 303.828.9010 and its website countylinewine.
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