Spotong Edition 7 by Contact Media

OGILVY CAPE TOWN 63072/E

Who says a beer canâ&#x20AC;&#x2122;t be flavoured?

New flavoured beer. Not for Sale to Persons Under the Age of 18.

editor’s Note

t is with great interest that we note that women are fast replacing men at the drinking tables and boosting beer market shares. Malt beer is entrenched in the South African market, and it currently holds the largest volume share within the alcohol sector (read more on page 2). Cabinet has approved a draft Bill on the Control of Marketing of Alcoholic Beverages that seeks to restrict advertising and sponsorship. If this piece of legislation gets promulgated, securing shelf space to sustain brand visibility will become a major strategic imperative for many alcohol manufacturers. On page 10, we look at other channels available to communicate with the consumer to sustain brand awareness and visibility.

Many Fast-Moving Consumer Goods companies have failed to reach the township shopper effectively due to the assumption that the same rules apply in townships as they do with traditional urban shopping. On page 14, we look on how marketers can challenge and test their assumptions about township shoppers if they are to be successful.

Donald Makhafola

coNtriButor

Mashabela Seshoka Adolf Netshiukhwi Damian Murphy

puBLishiNG house

in this edition

coNteNts 2

speciAL FeAture & GLF corNer

iNdustry NeWs mArketiNG FeAture

10 the Future of Liquor Advertising

trAde FeAture

14 reach out to township consumers In our inspiring entrepreneur feature on page 16, we talk eNtrepreNeur FeAture to Rena Mkhize, who opened 16 hansa celebrates Ambitious entrepreneur Gent’s Tavern in 1986 when she was just 26 years old. Hansa has stokveL recognised Rena’s achievements 19 make the power of bulk buying work for you by helping her make a TV advert for Gent’s Bar, and she 20 the ladies of ratananag tell us about the success of her business and her ambitions. speciAL FeAture 22 Microbreweries and ﬂourishing in south africa

What is the future of microbreweries in the South African beer market? To answer this @DonaldMakhafola question, on page 22, we caught Find us on up with the owner of Darling Brewery, Kevin Wood, who is Facebook and passionate about the science of craft beer. follow us on twitter @SpotongMagazine editor

CONtENtS

Liquor LiceNse 24 mec addresses traders at Liquor Awareness month LAuNch 26

motoriNG 28 the honda crv 29 subaru Forester xt

Buyers Guide

sALes

Paul Styles Didi Okoro Lesego Makhubela

30 Festive Buyer’s Guide

desiGN & LAyout

commuNity LeAder

Quinten Tolken

suBBiNG & prooFiNG Stacey Vee Brendah Nyakudya

34 pinana rehabilitates her community

heALth & WeLLNess

PrODuctiON cO-OrDiNatOr Gwen Sebogodi Contact Media & Communications Block A, 388 Main Avenue, Randburg Tel: +27(0) 11 789 6339 Fax: +27(0) 11 789 7097 email: pressman@contactmedia.co.za web: www.contactmedia.co.za

it ANd WeB mANAGer

37 the Not-so-Festive season

Dwain Margro

home & LiviNG

repro & priNtiNG Kadimah Print

38 Live Within your means

ceo & deveLopmeNt director

sport

Sean Press

mANAGiNG director ANd puBLisher Donna Verrydt

tAverN & restAurANt revieWs

40 taking it in their stride proudLy eNdorsed By:

FiNANce ANd operAtioNs director Lesley Fox

eveNts 42 events Listings

sALes mANAGer

respoNsiBLe trAdiNG

Damian Murphy

46 pledge Never to drink And drive Copyright © 2012 Contact Media & Communications. Spotong is published by Contact Media & Communications. All material is strictly copyright with all rights reserved. No material may be reproduced in part or whole without the express written permission of the publisher. No responsibility will be accepted for unsolicited material. The publisher accepts no liability of whatsoever nature arising out of or in connection with the contents of this publication. Whilst every care has been taken in compiling this publication, the publisher does not give any warranty as to the completeness or accuracy of its contents. The views and opinions expressed in Spotong are not necessarily those of the Publisher or contributors.

services ListiNGs www.spotongmag.co.za

Special Feature

s d an p x E t e k Beer Mar n at the Drinking Tables as Women Join Me

ith more and more women enjoying a beer alongside their male counterparts, it looks like there will be a boost in brewery shares as the market expands. Malt beer is entrenched in the South African market, and it currently holds the largest volume share within the alcohol sector. This share increased in 2010 despite good performance from competing alcoholic beverages. Malt beer volumes increased by a substantial 9% during the base year, this being an exceptional performance for the category. Beer consumption in the country was pegged at 60 liters per capita in 2012 which is greater than the 14.6 litre African average as well as the global average of 22 litres. The South African market is increasingly becoming a battlefield for the world’s largest alcohol beverage companies: SABMiller’s subsidiary, South African Breweries (SAB) and Brandhouse, the South African joint venture between Namibian Breweries Limited, Heineken International and Diageo, which is a major shareholder. The chief marketing officer of Diageo, the world’s largest brewer, Andy Fennell

GLF CORNER

Image courtesy of One Red Eye

describes this trend as a “new era of female empowerment” in emerging markets, particularly Africa.

And with the entry of the independent woman to the market, brewers are forced to change their marketing strategies.

The new concept is fuelled by the rise of the independent woman, one who is financially empowered and ambitious.

Heineken is attempting to woo the elusive female African drinker with a sweeter, low-alcohol beer made from malt and lemon that it hopes will persuade them to try its other lagers.

Women are benefitting from a boost in economic empowerment which, according to Africa Development Bank, has seen the middle class on the continent steadily rises since the 1980s. Back then, the cluster accounted for 26% of the population, standing at 111 million, rising to a third of the population by 2010.

GLF Welcomes New Association

s we arrive at the end of 2013, we look back at what we have achieved in previous years as the Gauteng Liquor Forum. We have successfully engaged the government of Gauteng on issues of liquor control and licences, including the extension of shebeen permits which will culminate in the Shebeen Licence, which is currently a draft Bill before the Legislature. We are pleased to welcome the new associations that have joined GLF, bringing our member associations to a total of 20. The new associations are 2

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Siep Hiemstra, head of Heineken’s African operations, said beer consumption on the continent was still predominantly male, but their new drink, Radler, with 2 to 3% alcohol content, could change women’s perceptions. “For female drinkers this is the first step towards the beer category,”Hiemstra said.

Corcern Tshwane, Katlehong Liquor Traders (KALTA) and Kwa-Thema Tsakane Duduza (KWATSADUZA). GLF is representative of Gauteng and we have plans in the pipeline to grow the organisation to other provinces, as our main objective is to create a platform for all liquor traders across the country. We want to thank all our members and the executive committee for their commitment and unwavering support since the formation of the GLF and we look forward to a better 2014.

GLF President Linda Madida

ADVERtORiAL

y d N A r B N A c south AFri

NG QualitY ti ea -B lD r O W tO er G N NO stra

ocal is lekker, and certainly, when it comes to brandy, local also means quality.

In the same way that only sparkling wines from the Champagne region in France can be called as such, so can only brandy made in the Cognac wine growing region in the same country be called cognac. “However, South African pot still brandy is made in the same way as cognac, and is governed by even stricter production regulations. South African pot still brandies must be aged for at least three years in small French oak casks while cognacs have to be aged for a minimum of two-and-a-half years in casks which do not have a size specified, said Caroline Snyman, Distell’s business director of Spirits. “This means that the quality of even South

Africa’s entry-level products is at a high standard. And with brandy having being distilled in the Cape for over three hundred years, it goes without saying that our distillers have refined the art of producing exceptional brandies.” Like producers in Cognac, South Africa’s brandy masters double distill a high quality wine in traditional copper pot stills. Besides the climate and the soils, the type of grape variety used to make the wine and resultant brandy can have a significant influence on the ultimate style of the brandy. Producers in Cognac mainly use Ugni Blanc (for roundness), Colombar (for depth) and Folle blanche (for finesse), while in South Africa, the most commonly used grape varieties are Chenin blanc and Colombar. “We use these for their clean, fruit driven profiles. We are also starting to experiment with some red varieties.”

INTERNATIONAL SUCCESS AND FLAIR South African brandy has a rapidly growing reputation for consistently exceptional quality, validated by the fact that South African brandies have taken the title of “Worldwide Best Brandy” no less than 11 times in 13 years at the highly prestigious International Wine and Spirit Competition in London. This honour has not been bestowed on just one or two producers but has gone to a number of producers proving that South Africa has a broad base of quality brandies coming out of the region. The image of brandy has begun to change, helped by musicians making mention of prominent brands in their lyrics. This shift began in 2001, when rap artist Busta Rhymes came out with his hit song, “Pass the Courvoisier.” The album’s cover featured the artist holding a brandy balloon, sky-rocketing sales of the brand almost 20% the following year. South African band Van Coke Cartel released a song called “I want brandy” in 2012. International brand ambassador Jamie Foxx is the current face of Oude Meester and local rapper Pro is aligned to Flight of the Fish Eagle. While Super premium brandies are best enjoyed neat with ice or a splash of water, brandy’s popularity as a base for cocktails is growing. It seems the general population has joined the music fraternity in their affinity for the amber liquid. Popular cocktails include the Collison’s Cosmo, Klipdrift Gold Julep and the Oude Meester Franklin, with talented young mixologists constantly inventing delicious new drinks with brandy.

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INDUSTRY NEWS

y r t s u d n i e n i w SA

e iv it t e p m o c e b needs to

Image courtesy of Shu

tterstock

lack of supply chain awareness is hampering the competitiveness of South Africa’s wine industry. However, an expert from the Stellenbosch University, Joubert van Eeden believes that with some changes made to the industry’s supply chains, SA wine will be able to compete far more effectively on the global market. Van Eeden is a senior lecturer at Stellenbosch University’s Department of Logistics and he’s the author of the Wine Supply Chain Survey. Supply chain management deals with getting the right product or service to the right place at the right time and cost, in order to satisfy customer needs. He said a lot of money is spent on research related to growing grapes and making wine, but little if any research is being done into how best to get the wine from the cellar to the table. “Many cellars are still thinking like fruit farmers who merely sell their produce to exporters. It’s a mindset that can – and must urgently change – if the SA wine

industry is to be competitive,” says Van Eeden. “Right now, increasing supply chain efficiency should also become a priority for struggling cellars to become more competitive in these tough economic times. “Many cellars don’t recognise the existence of several supply chains – and most that are engaged in supply chain management are in the very early stages of supply chain maturity,” he says. According to Van Eeden, a lack of supply chain capability is the root cause of this lack of understanding. With this in mind, he has identified easy first steps for cellars to streamline their supply chains:

Understand the segments The first step in streamlining your supply chain is to understand which segment of the market you’re serving, e.g. whether you’re dealing with bulk, basic or premium packaged wines and whether the target market is international or local. “Next, you need to understand how that supply chain works and figure out

an appropriate strategy. For example, with bulk wine the focus should be on cost, but with premium packaged wine, reliability and responsiveness in terms of delivery become more important,” says Van Eeden.

Which channels? Doing things the old way – because that’s how they’ve always been done – can spell doom for any business owner. “With an understanding of the demands of the target market, combined with an awareness of the various channels available to deliver product to them, wine cellars must next select the most innovative and appropriate option to suit their customers’ needs. Obviously, common sense is critical when it comes to determining the delivery cost per unit that your business can afford. With a wine club, for example, the unit cost of delivery is likely higher, but the trade-off is that you’re probably dealing with premium wines and customers that are willing to pay a premium for delivery. However, in the retail environment, delivering less than a full truckload becomes very expensive. www.spotongmag.co.za

INDUSTRY NEWS

Is Africa the

? t n e n i t n o c n drunke

Image courtesy of One

Red Eye

sa site claimed: “Africa ha habits eb w e in az ag m e m Ti cently in e drinking An article published re ricans drink too much? Data shows that th k Af of Africans don’t drin ity or aj m e th d An drinking problem”. Do d. s are extremely varie of Africa’s 55 countrie Kate Wilkinson at all. Researched by “Africa has a drinking problem”, a recent article by Time says, and “is in no shape to cope with an influx of alcohol”. Furthermore, it warned, “alcoholism is on the rise as beverage multinationals circle”.

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But how true is the claim that Africa has an alcohol problem and can it be applied to a continent of 55 countries with varied drinking patterns? A reader, Gcobani Qambela, asked the factchecking organisation Africa Check to investigate.

The article cites the World Health Organisation’s (WHO) 2011 Global Status Report on Alcohol and Health. The WHO report looks at “global, regional and country consumption of alcohol, patterns of drinking, health consequences and policy responses”.

How much does Africa drink? WHO measured per capita alcohol consumption in litres of pure alcohol and included people aged 15 years or older. This incorporated both regulated alcohol sales and “alcohol that is not taxed and is outside the usual system of governmental control”. According to the WHO data, the world’s per capita alcohol consumption is 6.13 litres per year. Africa regions’ per capita alcohol consumption is only 0.02 litres higher at 6.15 litres a year. This is lower than Europe and the Americas, which consume 12.18 litres and 8.67 litres respectively. The regions that consume the least alcohol are Southeast Asia (2.2 litres) and the Eastern Mediterranean (0.65 litres).

Between 2003 and 2005, according to the 2011 WHO report, Kenya’s adult per capita alcohol consumption was 4.1 litres a year. In 2003, data showed that 74.4% of Kenyans were lifetime abstainers and 85.4% had not consumed alcohol in the last 12 months. A 2012 rapid situation assessment of the status of drug and substance abuse in Kenya found that 86.4% of the population reported that they did not consume alcohol. Between 2003 and 2005 South Africa’s adult per capita alcohol consumption was 9.5 litres a year, according to the WHO report. Data from 2004 revealed that 65.2% of South Africans were lifetime abstainers and 72.9% had not consumed alcohol in the last 12 months. A similar abstention rate of 72.3% was found in a 2011 study published in the African Journal of Psychiatry. The study used data from the 2008 South African National HIV, Incidence, Behaviour and Communication survey.

Significantly, the WHO excludes seven African countries with large Muslim populations – Egypt, Libya, Tunisia, Djibouti, Morocco, Somalia and Sudan – from the “African region” and categorises The 53 other countries in them as “Eastern Mediterranean”. In Africa most of them, alcohol sales are either restricted or banned. The remaining 53 African countries vary greatly in their consumption rates, While WHO’s regional averages provide according to WHO. Countries that have a unique guide to alcohol consumption large Muslim populations tend to have rates, they provide little insight into the low per capita alcohol consumption extremely varied drinking patterns of rates. Examples of these include Mali individual countries which are the focus (1 litre per person per year on average), of more detailed country profiles. The Comoros (0.4 litres), Guinea (0.8), data is also several years old due to the Libya (0.11 litres), Egypt (0.37 litres), time taken to collate it. Mauritania (0.1 litres), Somalia (0.5 litres) and Algeria (1 litre). An article that Kenya and South Africa’s looked at two of these countries and drinking patterns concluded that “Africans are teetotalers” would suffer from the same flaws as the The central focus of the article is on Time article. Kenya and, to a much lesser extent, South Africa. Kenya, Time claims, is a Higher up the spectrum you’ll find the country that is “consuming ever more Democratic Republic of the Congo (4.2 alcohol”. South Africa is described as litres), Angola (5.4 litres) and Tanzania “one of the world’s heaviest drinking (6.8 litres). Uganda (11.9 litres) and nations” despite the fact that WHO Nigeria (12.3 litres) have Africa’s highest ranks South Africa in 55th place out of consumption rates. However, Nigeria’s 189 countries. (Kenya lies at 118th. The consumption rate is only 0.01 litres heaviest drinking nation, according to higher than the WHO European regions’ the data, is Moldova followed by the average consumption rate. Czech Republic.) WHO defines heavy episodic drinking The article includes a quote from a as consuming at least 60 grams or more Nairobi social worker. “Do we drink of pure alcohol on at least one occasion because we’re Kenyan or are we Kenyan weekly. Standard drink measures because we drink? That is the question,” vary from country to country, but in he asks. But the article fails to ask how South Africa a standard drink contains much Kenyans and South Africans drink. 12 grams of pure alcohol. Therefore,

consuming five-and-a-half glasses of wine (at a typical 12% alcohol volume) or five 340ml beers (at a typical 5% alcohol volume) at least once a week would be considered “heavy episodic drinking”. The WHO Africa region has the highest prevalence of heavy episodic drinking. According to the WHO data, just over 25% of drinkers in the African countries it includes in the region can be classed as “heavy episodic drinkers”. However, WHO does not have information on the prevalence of such drinking in 20 African countries. While the Time article reports that 25.1% of drinkers in the WHO Africa region drink too much, it fails to mention that the majority of people on the continent don’t drink at all, according to the WHO data. WHO estimated that in 2004, 57.3% of the Africa region were lifetime abstainers and 70.8% reported not consuming alcohol in a year. By comparison, only 18.9% of Europeans and 17.7% of the United States population were lifetime abstainers.

A snappy headline not supported by the data Alcohol abuse can have detrimental effects on individuals and societies. A thorough understanding of the problem is a prerequisite to intervention. However, the claim that “Africa has a drinking problem” reveals less about Africa’s drinking habits than it does about Time’s perception of Africa. The “Dark Continent” has merely been renamed the “Drunk Continent”. Drinking patterns vary greatly both within and across Africa’s 55 countries. While some African countries have high levels of consumption and binge-drinking, others have negligible consumption rates and high levels of abstention. By ignoring these important differences, the article perpetuates the perception that Africa is a homogenous continent. “Africa’s drinking problem” may be a snappier headline than “Kenya and South Africa’s drinking problem” but the generalisation ignores a broad spectrum of drinking patterns and attitudes towards alcohol across the continent. – Africa Check. Africa Check is a non-profit organisation which promotes accuracy in public debate – for more information visit more visit www.africacheck.org

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INDUSTRY NEWS

s n i w s e i k k u T

ing w e r b y it s r a v r e t in competition

and checklists. We also have continuity in our brewing team which has helped us to grow from year to year,” said Carl Sandrock, University of Pretoria’s brewing team member and mentor. While the concept of the brewing challenge was started in 2003, the first official SAB Intervarsity Beer Brewing Challenge was initiated in 2006 as a means of encouraging beer appreciation among students and to introduce prospective SAB employees to the business.

ues Teessen, John Clue Monique Schmidt, Jacq ard Mills, David Wilson, denrych Hey e Mik and Howard Benade, Edw k droc ald Golob, Carl San Vimlan Monnsamy, Har

tt, Ben Lamaletie and

over the top, had no major faults and was perfectly to style,” said Chris Roth he University of Pretoria was the of Warthog Brewers, independent and overall winner of this year’s South accredited beer tasters. African Brewery Intervarsity Beer Brewing Challenge. The University of Pretoria tested their brewing skills against 10 other South The university’s Black Forest Lager Africa’s top universities, including claimed the Ben Lamaletie IBD University of the North West, University Intervarsity Beer Brewing Challenge of the Free State, Rhodes University, floating trophy, as well as the top honour UKZN Westville and Pietermaritzburg of Castle Lager Best Bru Award , which campus, Nelson Mandela Metropolitan carries a cash prize of R25 000, as well University, Cape Peninsular University of as the Carling Black Label Champion Technology, University of Stellenbosch, Lager with an additional cash prize of University of Limpopo and Wits R15 000. University.

They beat 2012 defending champions, the University of Cape Town, which was this year presented with the award for Best Speciality Beer. “The overall winning lager was very closely contested and the judges debated it for a while. The University of Pretoria’s Black Forest lager was the best balanced beer, which was not 8

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The University of Pretoria has proven to be a winning team over much of the existence of the SAB Intervarsity Challenge, having brewed the best beer overall in 2008, 2010 and 2011. “We looked very specifically at the criteria used for judging. We brewed against these and focused on getting the process right, including quality control

“SAB actively works at encouraging a beer culture in South Africa by supporting the local craft brewing industry. Our Intervarsity Brewing Challenge helps us drive the growth of this important industry at a tertiary level, as well as provide opportunities for students to become part of business,” says SAB Technical Services Manager Vimlan Moonsamy. Moonsamy said that competition had grown exponentially with this year having the most entries than any other year since it began six years ago. A total of 35 brews were received this year. He added that the quality of entries had also greatly improved. Participating universities each have their own micro-breweries where students brew, ferment, condition and package their beers prior to the final stages of the competition when they are tasted by independent and accredited craft beer tasters. “An independent and experienced tasting panel is paramount in judging the high quality of the closely contested beers,” said Moonsamy. Each style category has specific tasting guidelines as set by the Beer Judge Certification Program (BJCP). Most beer styles are not defined by a single beer and many styles are broad, encompassing multiple stylistically accurate variants.

s t n i o p p a A OS W new CEO

ines of South Africa (WOSA) has appointed a new CEO, Siobhan Thompson, who succeeded Su Birch after 13 years at the helm of the organisation. Thompson has been Distell’s Global Head of Marketing for Amarula and the company’s other liqueur brands since 2010. Under her leadership, Amarula has been consistently ranked as one of the world’s fastest-growing liqueurs by international drinks research analysts. Her involvement with the brand, however, goes back many years, during which she aggressively built its global footprint, entrenching its presence in a range of developed and emerging economies. She was previously Distell’s Group General Marketing Manager for brandies and cognac, including Bisquit. She also worked for several years marketing the company’s sparkling wines and was responsible for the launch of the luxury Thompson CEO of WOSA, Siobhan Pongracz Desiderius Cap The newly appointed Classique. Before joining Distell in 2001, she was responsible for having someone of Thompson’s global the UCT Graduate School of Business marketing calibre and experience at marketing and public relations. the helm to further the significant contribution made by Birch. Her extensive experience includes marketing fast-moving consumer goods, as well as cosmetics. She began her working career in market research, first for Research Surveys and then Nielsens. She holds a B Tech in Marketing and has completed the Manchester Business School’s Advanced Marketing Strategy programme. WOSA chairman Johann Krige said the organisation was looking forward to

“She is a highly respected, resultsorientated, marketing professional. Her seasoned exposure to traditional and developing markets and her conversancy with the alcohol category inspire great confidence. We look forward to her leadership in taking South African wine to the next exciting phase of its development in the international arena, ”Krige added.

MARKETING FEATURE

The Future of

g n i s i t r e v d A Liquor I

f a complete ban on liquor advertising is implemented in South Africa, it is highly likely that there will be a massive shift from ATL [above the line] type advertising and other types of advertising such as digital and social media, towards investing for market presence in the trade (liquor outlets). This is set to become the most prominent channel for communicating with the consumer to sustain brand awareness and visibility. Investment in the trade for a liquor manufacturer entails gaining optimal distribution (maximum outlet reach) and securing shelf space and facings, gondola ends, points of sale, cold space as well as investment in promotions of the brand in-store. Securing shelf space to sustain brand visibility will become a major strategic imperative for many of the alcohol manufacturers. Space is a finite commodity in the liquor retail trade; more particularly so with increased focus from government’s side to reduce the density of liquor outlets in SA. The consolidation of channels available for advertising to only the retail liquor trade outlets will, due to supply – demand forces, significantly increase the cost of doing business for alcohol brand manufacturers as this remains their only channel of communication

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to the consumer which will then be essentially exclusively owned by the retail outlets which by itself is following a consolidation trend. Cabinet has approved a draft Bill banning alcohol advertising and it will now be gazetted for public comment. The Control of Marketing of Alcoholic Beverages Bill 2013 seeks to restrict the advertisement of alcoholic beverages and sponsorship associated with alcoholic beverages. In its statement, the Cabinet said the Bill seeks to reduce alcohol-related harm through control of marketing of alcoholic beverages. “While government cannot ban alcohol it also cannot ethically permit encouragement of alcohol consumption by allowing the public and especially the youth to believe that their life will be enhanced when in fact for many it will have the opposite impact. This intervention should not be seen in isolation but as part of comprehensive measures by government to reduce alcohol-related harm”, read the statement. Amstel Brand Manager, Lizeanne Tessendorf, says the proposed draft Bill suggests that alcohol advertising will be banned similar to what the government has done with the tobacco advertising in the country. “We may be allowed to

advertise at Point of Sale and in-store only.” With the launch of the Aurasma App, Amstel gives its consumer an opportunity to watch the TV ad, “The Chef”, on an Amstel Lager bottle. In fact, it works with any Amstel logo, not just the bottle. Consumers need to download the Aurasma App from the App Store onto their smart phone and launch the app. They have to click on the Aurasma icon, search for “Amstel Lager” and follow the channel. After clicking on the viewfinder, all they have to do is hold their phones in front of the logo and the TV ad will play. Tessendorf says the way in which consumers are interacting with media is constantly changing and brands need to acknowledge and innovate around this. “Also this was a great way to bring our ad to the drinking experience – enabling consumers to watch our Amstel story while enjoying an Amstel.” She says the response has been great and the interest in the campaign has been encouraging. “It’s a great way for people to engage with our latest advert and share it with their friends and the amount of views via the app bears testament to this,” she adds.

Actres and model, Olga Kurylenko (Camille) in Heineken ads related to Quantum of Solace

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ADVERtORiAL

tAtA

t h iG L d N A s r A c r Fo s e L ic h e v L iA c r e m com

ata Motors offers the value proposition in terms of pricing and life cycle cost of the vehicles. Customers have started to realise that Tata is a global brand and perceive it as a smart choice. For the bakkies and cars, Tata have the complete range of customer service and support programmes, including, full maintenance plans, service plans, warranty, towing and breakdown support, customer care call centre etc.

Tata Bakkie range in South Africa Tata Motors has a very strong offering in the bakkie segment. The brand has three product ranges available in 12 variants.

Super ACE Super ACE is our small wonder. Tata launched this product in October last year and so far it has been very successful. It is the most economical one tonne turbo diesel mini truck in the market available from only R124 995 (incl. VAT). It has an excellent fuel consumption of 7.2l/ 100 km or 14 km/l. With its three-way dropside body, it offers ease of loading. Super ACE also has the longest load body in its class (2.63 m). The most important

aspect of this bakkie is that it comes with a standard free three year/ 60000 km maintenance plan apart from three year / 100 000 km warranty and three year unlimited km roadside assistance. With its 1.4L turbo diesel engine, this vehicle is ideal for volume load applications within the city. This vehicle is best suitable to small businesses like plumbers, electricians, glass suppliers, furniture, catering etc.

Tata 3.0L Worker/ 207 DI This is the ultimate workhorse bakkie quite famous within the farming community. The farmers who use this

bakkie fondly call it the donkey as it can work and work and work. It is extremely strong, rugged and reliable. Its three way drop side flat load body makes loading and unloading very easy. Tata have just launched an improved version of this vehicle. The vehicle now has a turbocharged diesel engine which offers a max torque of 225 Nm at 1500 â&#x20AC;&#x201C; 2000 rpm (flat torques characteristics giving longer life) and a max power of 52.5 kW at 2800 rpm.

Xenon XT Xenon XT is a new generation pick up with many best in class features. It is the perfect combination of ruggedness, comfort, performance and looks. Xenon XT is fitted with new generation direct injection common rail diesel engine (available in 3.0L and 2.2L variants). This new generation engine delivers a brute pulling torque of 300 Nm (3.0L) & 320 Nm (2.2L) with an incredible peak power of 84.5 kW (3.0L) & 103 kW (2.2L). Xenon XT offers an excellent fuel consumption of 6.94l/100 km (3.0L Single cab) & 7.16 l/100 km (2.2L Single cab) at 90km/hr. With it brute pulling torque, the vehicle can take a load of 1tonne (3.0L single cab) & 1.2 tonne (2.2L single cab) and at the same time, tow a massive two tonne payload. All the Xenon XT models come with three year / 100 000km warranty including unlimited roadside assistance.

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MAKE

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TRADE FEATURE

Reach out p i h s wn o t o t consumers 14

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any Fast-Moving Consumer Goods (FMCG) companies have failed to reach the township shopper effectively due to the assumption that the same rules apply in townships as they do to traditional urban shopping. “Marketers need to challenge and test their assumptions about township shoppers if they are to be successful,” says Jenny Loomes, associate consultant at Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and SubSaharan Africa. “A proper understanding is required of the shopper’s needs when they are in shopping mode: where will they most

The brandy category has all the aspects of a product offering that should be performing well in a township environment. It is a spirit developed from the best grapes and distilled over many years. The craftsmanship involved in the brandy production process is mind-blowing, resulting in a category that is definitely deserving of premium brand status. It is also more affordable than top whisky brands, and is proudly South African, yet not the spirit of choice in a township shebeen.

likely shop for your product? What instore activity will most influence them? And in which stores will you be able to influence their behaviour in favour of your product offer?,” says Loomes. According to Loomes understanding the township shopper goes much deeper and requires a re-examination of their culture, lifestyle, consumption trends, occasions and influencers of choice as well as their drivers of consideration when shopping. A common mistake brands make is to assume township shoppers can be told what to believe about a product. The big “watch out” is that negative brand experiences can start a belief that can damage a product’s growth.

An excellent example of a company that has been very successful in building a no-name brand into a brand with premium status is Hyundai. For years BMW carried the crown for the most admired vehicle in a township. BMW stood for everything important to a consumer who constantly aspires to better their lives. BMW had the badge appeal, was great quality, very trendy and super luxurious. Hyundai entered this market and built a brand tapping into the consumer need for great quality, aesthetic value, and all the luxury a BMW offers with a price tag that promised affordability. They were proactive in structuring deals to allow shoppers payment options that assisted with monthly budgets. They delivered on their brand promise.

Loomes adds that marketing at the point of purchase is crucial to maintaining When you start asking the consumer a relationship with consumers in the questions, township shoppers are quick townships. Keep connecting the dots to tell you, that they prefer whisky. It is between a brand’s ATL [Above the Line] more sophisticated, and the leaders of activities to the execution in store. our country consume whisky (referring Keep the messages relevant and remind to politicians and their love for Johnny your shopper about a brand’s “familiar” Walker Black). messages, for example, on radio the According to Loomes, township shoppers shopper hears “Nobody makes tea believe that brandy “gives you a terrible like you and Five Roses”. “Remind the hangover and makes you behave badly”. shopper at the shelf, nobody makes tea like you and Five Roses.” “While the hangover is caused more by the mix than the brandy, township “While shoppers love certain brands and consumers believe that brandy is not as sophisticated or as premium as whisky.” are very brand loyal they are becoming more astute and aware of the fact that Why do shoppers fall back on beliefs like they have choices and in fact are spoiled for choice. The huge opportunity for this one?A lack of shopper education brands is to clearly position their brand and not empowering your shoppers to make informed decisions is a key benefits in store,” she adds. “A large problem. Allowing them to feel good and number of middle-class shoppers are empowered by the decisions they make considering no-name brands. They are is critical. cheaper and give consumers more for their money.” The most effective and important thing you can do is to give your shoppers “Brands also need to ask how they can reasons to believe in your brand offering. add real value to the township shopper. Shout your product benefits and deliver Is the packaging easier to carry? Are on your brand promise. offers on shelf easier to understand? Is the product easy to find? Do you offer a “A golden rule in the township choice of size?” environment is: nothing lasts forever”, says Loomes. She concludes that choice of size is highly important as the growth of “Don’t hang your hat on a current trend as a long-term, sustainable growth driver. convenience and single-serve products are not just a result of affordability or While all product offerings must be the need for on-the-go consumption. In current, it is crucial to understand that loyalty is not bought overnight.”Building a township most of your shoppers have brands is crucial in this environment. to carry the product home. www.spotongmag.co.za

Image courtesy of One Red Eye

“For example, the brown spirit category is well entrenched in a white middleclass consumer bracket, but these alcohol brands won’t necessarily enjoy the same status in shebeens. A good example is the brandy category. For years manufactures have been pulling their hair out trying to understand why brandy is not as successful in the township market as whisky.

ENTREPRENEUR Feature

s e t a r b e l e Hansa C us

Ambitio r u e n e r p e r t En Rena Mkhize opened Gent’s Tavern in 1986 when she was just 26 years old. What started with three cases of beer quickly becomes a legitimate business. She currently runs her Jeppestown tavern with the help of five employees. Hansa has recognised Rena’s achievements by sponsoring a TV advert for Gent’s Bar. She tell us about the success of her business and her ambitions.

Tell us a bit about your background and how you started your business… When I was working as a switchboard operator, I was on leave one time and decided to sell food and beer. I started with three cases of beer and the business grew very fast, to the extent that I decided to quit my job and focus on my business.

Are you in business accidentally or is this what you always wanted to do? It was my dream to be a businesswoman. But I had to get a job where I could earn a few Rands before I started working for myself.

How did you identify the opportunity to open a restaurant? I looked at the needs of people where I’m staying and beer was most in demand.

Rena Mkhize, owner of

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sa Dreamer

Gent’s Tavern and Han

How are the locals responding?

The support that I get from my customers and my relationship with them – that keeps me going.

I think they are satisfied with my service because they are very supportive.

How do you market and promote?

What challenges have you come across since you started running your business?

We do point-of-sale advertising and organise entertainment for our customers.

Some staff members are unreliable: sometimes they steal, and are absent from work or not working to meet my expectation. But we manage it all.

What is the most precious entrepreneurial lesson that you have learned?

What is the secret of your success?

I learned that is important to have management skills and be able to relate to different customers.

I keep the place clean at all times, and I train my staff to treat customers well, to be friendly and respect them. We also have entertainment such as TV, music and pool tables.

What sets you apart from your competitors?

What is your strength as an entrepreneur?

What advice can you give to an upcoming or aspiring entrepreneur?

To be able to run my business properly and having problem-solving skills.

How far do you want to take your business in the hospitality industry? I want to go as a far as I can, and be the best in my business.

What do you think is holding back small township businesses from flourishing? I think some business owners don’t have the ambition and discipline to take their businesses far.

What inspires you everyday?

I respect my customers and I’m friendly to them.

Have a dream first, network with the relevant people and attend business training programmes to acquire skills on the kind of business you would like to operate.

How best do you think government can regulate the liquor trade and fight alcohol abuse in townships? By limiting trading hours and enforcing compliance. Make sure that the liquor laws are respected and

traders do not sell to people under-age and pregnant women.

What do you think the consequences of banning liquor advertising will be? There will be no excitement and completion, and this will affect our business negatively.

South Africa’s entrepreneurship is lagging behind when compared to other developing countries. What do you think is the cause for this setback? It is as a result of the lack of business skills; we don’t take business development seriously in our schools.

What does this recognition by Hansa mean to you? This is a dream come true for me. I’m empowered and thrilled for being recognised by a relevant company. I’m proud of my achievement.

How would you like to see yourself as an entrepreneur in the next five years? In five years’ time I see myself as a wellknown and established woman in the business industry.

Find partnerships in unlikely places. Since 1993, we have collected no less than 950 000 tons of cans from our surrounding environments. By partnering with Collect-a-Can, we can increase this recovery rate and further conserve and sustain the environment. To find out how we can keep our country beautiful contact us on (011) 466 2939 or visit www.collectacan.co.za. Recycle cans today. Sustain tomorrow.

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STOKVEL

k l u b f o r e w Make the po u o y r o f k r o w buying

Image courtesy of Chris Kirchhoff, MediaClubSouthAfrica

uying the right items in bulk whether in-store or directly from the farmer can be a great way to slash your monthly grocery bill.

The author of the Beginner’s Guide to Buying in Bulk, Andrea Muse, says there are countless benefits to buying in bulk, but the benefits are different for every family. When done correctly, buying in bulk can save an average family up to 50% on their monthly grocery budget. It allows you the freedom to buy products that would be undeniably more expensive if purchased in smaller amounts. For example, organic meat suddenly becomes more affordable when purchased in bulk, directly from the farmer.

store. Having what you need on hand at all times is a tremendous time-saver.

of dried goods, they can be a bit awkward for daily use.

Another tip is to work together with other families or form a stokvel, combining your funds when purchasing large quantities of food. When you are able to share the cost between a few families, these types of purchases become cheaper.

In the kitchen, you could store bulk purchases and storage containers on top of cabinet. A simple shelf in the garage can also be used to store food items. In the winter months, you can use the garage to store vegetables, winter squash, onions, garlic and apples in Rubbermaid containers.

After you’ve made it home with your bulk purchases, the question is: where to store all the food stuff?

Whenever there is an opportunity to obtain goods directly from the producer, it should be made a priority.

A few bulk items such as meat and dairy come in packaging that makes them easy to store. For those items that aren’t used as often, make sure that their storage containers are as air-tight as possible. Then you must consider, are these items for daily use or long-term storage? For the big bulk items, you can use white food-grade plastic buckets with the matching snap-on lids.

Buying in bulk allows you to avoid daily, and even weekly, trips to the grocery

While food-grade buckets are efficient for long-term storage of large quantities

Once you have experienced the usefulness of a deep-freezer, your life will never be the same. There are many options when considering the use of cold storage. No matter the size of your living space, there are a variety of freezers that can accommodate your needs. Don’t let the cost of a deep-freezer put you off. Just as with purchasing in bulk, freezers can be shared between families. Freezers can also be purchased on the cheap and in second-hand sales. www.spotongmag.co.za

STOKVEL

ananag t Ra f o s e i d The la

s okvel association ha e their st e th , ds ol eh us their ho to improv make ends meet in who have managed ng na ta Ra of rs From struggling to be es of the 25 mem transformed the liv tes Sipho Siso. wri financial standing,

lexandra might be stereotyped as a charity case where residents sit on the side of the road holding out begging bowls. But little do people know that there are millionaires residing in this historic townships. There is even a road in the Eastbank section that has been nicknamed “Millionaires’ Street” as most of its residents are well-to-do, leading lavish lifestyles and driving expensive cars – like the female members of Alex’s richest stokvel. Their lives have never been the same since they started their stokvel: Ratanang Women’s Club. From the proceeds of the stokvel, these women have been able to furnish their houses, including buying new TVs, and appliances like fridges and stoves. They have also been able to educate their children at upmarket private schools and send them to university. The Ratanang members have graduated in engineering, law, business administration as a result of the clubbing in the stokvel. It all started in 2005, when one of their friends, Makirikiri, died and there was not enough money for a proper funeral. “We had to scrounge around to raise enough money for a decent burial and it then dawned on us, that as friends we should club together and put away some money for such eventualities. It was at this juncture that we transformed our long-standing friendship into a formal organisation and Ratanang Women’s Club was born,” said Nomathemba Magubane, who is the treasurer and secretary of the club. The members who have known each other since school as friends and neighbours would frequently meet over a cup of tea, some drinks and enjoy each other’s company. “We were just ordinary friends and we decided to build something more concrete and caring from that friendship.” 20

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This street has been nicknamed ‘Millionaire Street’ because of the upmarket properties that line up the street of this Eastbank section of Alexandra

As aptly implied by Ratanang, which is the Setswana word for ‘love each other’, the members made their friendship more concrete – a more caring embodiment of the philosophy of ubuntu. “We felt we could not just continue being friends who met for tea and drink, but not recognise harsh realities such as death, “Magubane added. When the stokvel formed, the members bought good quality dishes, cutlery and food warmers which they would then use during funerals. This was done as a result of the hard lessons they learned when Makirikiri passed on. Besides the stress of finding burial funds, back then they also had to borrow pots, plates, cutlery and other utensils to use for her funeral.

Magubane said that they have an informal relationship with Moosa’s in downtown Johannesburg, where they buy most of their goods. “The shop owner usually gives us a good discount.” Magubane modestly did not go into specifics of the stokvel’s worth, but confirms that it is the richest club in Alexandra. “Clubbing together has transformed our fortunes tremendously. I shudder to think of where we would be today without the stokvel,” she said. Magubane explains that they used to buy gifts for members on their birthdays but later discovered that some birthdays clashed. In one month, they would have three or so birthdays and it became unworkable.

“We then decided to buy the gifts on a monthly basis and rotate them among ourselves. Every month one member hosts the club and that month is considered her birthday. We then buy her presents and from the contributions made, we leave her with a lump sum while a portion of it goes into the burial account in the bank. This goes on every month until each of the 25 members has a turn and then start afresh. We usually ask the member beforehand what she would like us to buy her and it is usually items that she would want for her home.” The stokvel split into two last year when some of the members felt the monthly contributions had risen too steeply

and had become unaffordable. The membership then reverted to the initial figure of 15. The bereavement capital, as the women put it, is stashed away in the bank and is only used when one of their members passes on. Apart from releasing the funds for the burial, Magubane said some of their members volunteer or are delegated to go to the funeral to represent the stokvel. “This is a desire on our part to put the human element into our operations, so that we are not just seen as a heartless bunch but that we literally bury the people we have insured in our policy,” she added. “We have a constitution that stipulates which family members are covered

by the bereavement capital, and once all the necessary documents have been received, we then withdraw the money and release it for the funeral. Family members to be covered must be stipulated to limit the endless list of extended family members that people can make claims on,” she said. Besides the gifts and the bereavement money being paid out, every December the club takes its members on a holiday. Payments for this trip come from the surplus from the bereavement fund. The women have already been to wellknown beaches in Durban and various other resorts in the country, including Sun City. www.spotongmag.co.za

SPECIAL FEATURE

s e i r e w e r b Micro

a c i r f A h t u o S n i ng i h s i r u o fl d an Donald Makhafola caught up with Kevin Wood, the owner of Darling Brewery, to talk about the challenges and future of microbreweries in South Africa. How do you define a craft beer and how special is it? Craft is about innovation and passion, not about beer in a bottle. It is the wine of beers.

in South Africa, - it is just a marketing ploy used by the big guys. Consumers are tired of their great packaging and average products and those are the people drinking craft beers.

How is craft beer different to mainstream beer?

How competitive is the beer market Mainstream in the country? anything is average We are still in the start of a sustainable category in South Africa. Currently there are a few players but the industry is not really competitive.

How do you sustain your business and make sure the end product is the best in the market? By personally getting involved in the entire process of the business.

How profitable is your business as a microbrewery in a South African market that is dominated by a monopoly? A microbrewery is a profitable business.

There are many mainstream beers in the market produced by giant international breweries. How do you compete with these products? We don’t and cannot and have no intention to. We target a completely different consumer, who consumes craft beer.

How do convince consumers to move away from drinking popular premium and lager to drink ale or craft beer? That is easy. There is no premium beer 22

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at best. As Jack Nicolson said ”You can’t handle the truth.” The consumer is driving the craft sector; we are just giving them what they want. The actual truth is that many people who are drinking crafts stopped drinking mainstream beer a long time ago.

What challenges are you faced with as a microbrewery in South Africa? The monopolies within the industry, whether bottling, ingredients, equipments, packaging, distribution...

What is the market share of craft beer in the country? Less than 0.5% at the moment.

How many microbreweries do we have in South Africa? The last time I counted there were 56 microbreweries across the country.

tterstock

Image courtesy of Shu

How do you foresee the future of microbreweries in SA? This is only the start!

Why is craft beer only found in gastropubs and not in township taverns and shebeens? Pricing plays a major factor; you can buy a 750ml Black Label for R13. That is not the pricing sector that we play in. There are establishments in townships where craft beer will do well and we will get there. It is just a matter of time.

Call centre: 0860JOBURG (562874) Facebook:@JoburgParks Facebook:@TheJohannesburgZoo Twitter: @JoburgParksZoo www.jhbcityparks.com www.jhbzoo.org.za

Liquor License

s r e d a r t s e s MEC addres

nth LAUNCH o M s es en r wa A r o u q at Li

“We have a critical challenge to ensure that liquor regulation encourages the responsible sale and consumption of alcohol while not undermining economic opportunities available to those engaged in the trade.” Gauteng Liquor Awareness Month is dedicated to raising awareness about the liquor industry and regulations governing it, the detrimental socioeconomic consequences of excessive alcohol consumption, as well as the rights and responsibilities of liquor traders in Gauteng. As part of the campaign, the Department of Economic Development was holding consultations with stakeholders in the industry and educating the public about 24

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the provisions of the Gauteng Liquor Bill, which is currently the subject of public consultations led by the Gauteng Provincial Legislature. Addressing liquor traders, MEC Xayiya said excessive alcohol consumption has detrimental consequences for society and contributes to some of the social ills haunting South Africa such as the high levels of violence and the abuse of women and children. He urged business and industry stakeholders to collaborate with government in its efforts to reduce high levels of alcohol abuse in the province. “We are looking forward to partnering with you to stamp out some of the rogue elements in the industry. We want to work with you to isolate those that break the law and sell alcohol to underage children and those who violate the stipulated operating hours”, said Xayiya

the Gauteng Liquor Bill, which is set to amend the Gauteng Liquor Act of 2003. “We hope that the outcome will be an expression of your will and reflect the fact that you are as concerned as we are about the need to foster the responsible sale and consumption of alcohol in Gauteng,” said Xayiya. He added that the Department of Economic Development has also taken steps to ensure improved and efficient service delivery for traders and industry players in the province. These steps include the reduction of turnaround time for considering the liquor license applications to 49 working days and aligning liquor license transaction fees with an internal database of all licenses issued.

“We are confident that these measures will bear positive results and improve our rankings regarding the ethos He further called on liquor traders to of statutory compliance and good participate in the public consultations on corporate governance,” said Xayiya.

Image courtesy of SABMiller

peaking at the Gauteng Liquor Awareness Month Launch held in Boksburg, Gauteng MEC of Economic Development Mxolisi Xayiya urges liquor traders to partner with government to reduce excessive alcohol consumption in the province.

REVIEWS

Tavern & Restaurant Reviews

a m e h T Da Venue in Kwa

a Venue is situated in the centre of Ekurhuleni’s Kwa Thema, owned by Musa Zwane. And caters for every market trench. On Fridays it hosts the youth, Saturday the middle class market and then on Sundays it caters strictly for the more mature elite crowd. It boasts a conference venue, where the club’s ideas are brewed, ample secure parking space, shops, an internet café, a hair and beauty salon, an ATM and a cafe butchery chisa nyama nearby. According to the entertainment manager, Papi Mtsweni, several high-profile celebs and artists have graced Da Venue. Events that stole the show were the All Star party and the Mini Cooper party. Famous DJs have also spun their tunes at these events. Entertainment manager at Da Venue, Papi Mtsweni

Inn s ’ e i z z a J z Jaz

n the tiny township of Wattville, Ekurhuleni, jazz artists and poets frequent Jazzie’s Inn Tavern to feast on “all that jazz”. It was established in 1999 by Bro Boysie Marokane whose creative inspiration of jazz started out during his early years. Sitting among his array of jazz CDs, a variety of jazz photographs and artworks, Marokane says he played at the Ekurhuleni Jazz Festival. “My greatest dream is to see local jazz artists afforded the rewards and accolades they so much deserve. Jazz festivals must be original and jazz sessions should be used to promote and inspire upcoming jazz artists.” Jazzie’s also hosts live performances, poetry sessions, art exhibitions, business meetings and tourism-related activities. 26

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Owner of Jazzie’s Inn, Boysie Marokane

ADVERTORIAL

r e w o p m E o Taverns t s e i t i n u m m Co

etal can recovery company, Collect-a-Can is encouraging tavern owners across South Africa to empower their communities by donating their used beverage cans and other recyclable materials to informal collectors as a way of giving back to the communities in which they operate. “We encourage tavern owners to collect the cans generated through day-to-day business and to donate these collections to informal collectors, who will ultimately sell these empty beverage cans to Collect-a-Can for cash,” says Zimasa Velaphi, Public Relations and Marketing Manager of Collect-a-Can. Apart from communicating the recycling message for a cleaner healthier environment, recycling is also seen as an area that facilitates job creation in many communities. There is also growing pressure for organisations to act socially responsible, therefore Collect-a-Can’s ‘Cash for Cans’

initiative creates the perfect platform for organisations to fulfil their roles as good corporate citizens. By supporting informal collectors through collecting and donating cans, tavern owners will make a meaningful contribution to the communities in which they operate, while shaping the South African economy. “Collect-a-Can has proven that it is selfsustainable by managing its operations and cost structures at optimum levels for the past 20 years,” says Velaphi. “We know through experience that recycling creates a viable and sustainable income source, specifically when supported by community members and local businesses”. There are currently approximately 160 000 informal collectors earning a living or supplementing their low income by collecting cans. Most of these collectors recover used metal cans to supplement their

household income but for many it is their only income. This drive has inspired vital entrepreneurial endeavours as many collectors acquire basic business skills and grow their own recovery and recycling businesses. The ‘Cash for Cans’ initiative with support from local taverns, will safeguard the environment and ensure a sustainable income stream for collectors, which will ultimately contribute to job creation and nation building. “We have seen the positive impact that this work can have on collectors’ livelihoods by creating the opportunity to earn an income until they can find permanent employment or to supplement their low income” says Velaphi. To find out more about Collect-a-Can and their activities visit www.collectacan.co.za or contact 011 466 2939. Collect-a-Can is also on Facebook/ collectacan and Twitter @collectacan.

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MOTORING REVIEW

s e v i r d ECT F The pER y a d i l o h y l i m fa for a

mers are , business booms and custo ail ret in are u yo If ar. ye of be able to December is a great time g the year, you may even rin du ll we ne do ve ha ent all u . If yo pported you when you sp su ey generally in a great mood th , all ter Af . ay lid ho deserved ily. take the family on a wellcars to travel in with the fam at gre o tw re plo ex We e. those hours working lat The Honda CRV Honda has been around for years and is regarded in South Africa as one of the most reliable and established brands. Their Ballade is still one of the most visible cars on our roads, with models dating back to the late 80s still cruising the streets of Mzansi today. The CRV is Honda’s answer to the ever-growing demand for SUVs in South Africa. (An SUV is a Sports Utility Vehicle and is designed for going off-road, but with plenty of space and comfort, while still fitting in on city streets.) The CRV is both practical and adventurous. It has all the comforts of a city sedan made for the discerning businessman, yet has all the space of a full-sized family station wagon. The CRV is very comfortable to drive and is smooth on a tar road as well as a dirt track. Honda prides itself in advancing their green technology to save the environment, so the fuel efficiency is superb, but the automatic gearbox can sometimes be a bit sluggish. Because of all the space inside, the driver is very comfortable behind the wheel and so are all of his passengers. The leather seats, great sound system and interior bells and whistles (all controlled by buttons on the steering wheel) make for a five-star driving experience. The CRV is a true businessman’s car, a man who has a family to support. It costs anywhere from R328800 to R541000, but its looks match the price tag, so it’s definitely worth the spend.

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Honda CRV

Interior of the Honda CRV

MOTORING REVIEW

Subaru Forester

Subaru Forester XT

It has a 177kW engine that gets you to super-fast in no time at all. But before you start panicking, the Forester is not all beastâ&#x20AC;Ś it is beauty, too! With a premium colour multi-function display, a sixspeaker audio system with auxiliary jack to pump the tracks, USB connectivity

ster

Interior of the Subaru Fore

and Bluetooth wireless technology with hands-free mobile communication and audio streaming Â integration, everything you need inside the Forester is at your fingertips. Having all that muscle would mean very little if there were no safety elements to protect your most valuable cargo, but the Forester has seven SRS airbags and some of the best results under braking

we have ever tested. With dynamic allwheel drive, you can be assured you have grip on any surface. The Forester starts at around R329000 for the base model and the one we tested was a cool R529000, but owning one of these Japanese beauties will mean the world will have to watch in envy as you whizz by on your way out of town for the holidays.

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Images courtesy of quickpic.co.za

If you prefer a little more bite, even from your family car, then the Subaru Forester XT is definitely the SUV for you! We were lucky enough to test the Forester recently and it impressed. It is a family car, with the Subaru BRZ Turbo engine under the bonnet. Putting a turbo engine in the Forester is like giving Usain Bolt a 50m head-start at the Olympics. The Foresters we have tested in the past have already been quick a punch from the engine that is well above its weight, but the XT took that grunt to a whole new level.

Buyers’Guide

UIDE G ’S UYER B FESTIVE Ballantine’s finest Pernod Ricard has unveiled a bold new-look bottle for its Ballantine’s ‘Finest’ expression, aimed at the modern generation of whisky drinkers. With design elements that include a chevron-shaped label that echoes the iconic wings of the historic finest label, the bottle is dynamic and eye-catching on shelf. Premium quality cues have been enhanced through a more prominent positioning of the brand’s crest and a simplification of the Ballantine’s seal, which amplifies the Ballantine’s ‘B’. The word ‘Finest’ also features in a more premium gold colouring. The new-packaged Ballantine’s Finest is available across the country at selected retailers at arecommended price of R140 a bottle.

Aperol hits SA Aperol is a distinctive brightly coloured drink, made from a secret blend of bitter-sweet oranges, high-quality herbs and roots. The recipe has remained unchanged from the beginning – nearly 100 years ago.

Hooch Fox has had a make-over. This naughty but nice, fruity and sweet spirit cooler has a refreshingly bolder and more upbeat look; with the same tongue-tingling taste we all know and love.

In Italy, Aperol is frequently enjoyed during ‘aperitif hour’, when friends have pre-dinner drinks and a few snacks after work.

Hooch Fox has shaken things up with their five delicious flavours: Blackcurrant, Apple, Mango, Strawberry and Ruby Grapefruit. For that extra fruity flavour, fresh mango pulp has been added to the Mango cooler.

Cool, light and sparkling, the signature Aperol Spritz is perfect for summer fun in the company of good friends.To enjoy it yourself: take a balloon glass or tumbler, and add ice and half a slice of fresh orange. Pour in three parts dry sparkling wine (prosecco), two parts Aperol and a dash of soda. Aperol, Italy’s best-selling aperitif liqueur is now readily available at all leading bars and bottle stores in South Africa. Packaged in a beautiful bottle of clear Italian glass, the recommended selling price is R130.

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New look for Hooch Fox

“There is a growing ready-to-drink culture in South Africa and we have given Hooch Fox a fresh new look as we believe the market is now ready to reexperience the cooler,” says Hooch Brand Manager Jackie Cavernelis-Marais. The redesigned RTD beverage now has an alcohol percentage of 4.5% and comes in a 275ml bottle. The label and new design, created by Creative Workshop, embrace the brand’s new independent, confident and fun image.

d beer SA’s first flavoure South African Breweries (SAB) has introduced a new flavoured beer: Flying Fish. The beer, which is a first for the South African beer category, is intended to provide both men and women with a unique and refreshing taste experience, perfect for that ‘chilled occasion’. Flying Fish flavoured beer is available in both Crushed Orange and Pressed Lemon. “We are extremely proud to be launching Flying Fish into the South African market space. Following extensive research, testing various flavours and trialling recipes, we believe that we have a winning product that appeals to all South African consumers, whether they are existing beer drinkers or not,” said SAB Market Development Manager Global Brands, Hilary Jamieson. Flying Fish is available at all leading licensed liquor outlets countrywide.

r Monkey Shoulde Monkey Shoulder is a free-spirited, fun-loving triple malt with an easygoing, smooth, rich and mellow vanilla deliciousness that means it can be enjoyed neat, on the rocks, mixed or in cocktails. Scotch snobs say you shouldn’t drink whisky with ice or mix it with cocktails, but there are no old-fashioned rules when it comes to enjoying Monkey Shoulder. While authentic to its core, it’s named after an old tale about distillery workers – years ago, they would shovel tonnes of malting barley by hand, hour after hour. This hard work sometimes caused a sore shoulder and their arm to hang down, a bit like a chimpanzee. The men called this temporary affliction ‘monkey shoulder’ and the Scotch is named in their honour. Monkey Shoulder is available in limited quantities at leading liquor stores nationwide from R310 a bottle.

Checkers w LiquorShop’s ne ultra-exclusive s single malt serie Checkers LiquorShop is using its clout and contacts to source extremely rare, small batch whiskies from some of the world’s finest producers and retailing them at very competitive prices. These whiskies are being released under LiquorShop’s recently launched flagship label, The Private Barrel Co, and are exclusive to its House of Fine Whisky selection. The newest collection comprises four hand-picked single malts, between 14 and 17 years old, chosen after scouring Scotland’s most famous distilleries. No more than 600 of each have been bottled. They are all individually numbered, with tasting notes. The range currently includes the Private Barrel Co’s Benrinnes 15 Year Old, Glenlossie 15 Year Old, Glen Grant 17 Year Old and Mortlach 14 Year Old. The range is available at selected Checkers LiquorShops across the country with prices starting at R550 a bottle.

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NeW redd’s BoLd crisp New Redd’s Bold Crisp is ice-cold filtered with a higher ABV of 5.5%. The experience starts with a fresh apple aroma, onto a crisp sizzle on the tongue, a fuller body and a smooth clean finish. With its distinctive packaging and bottle design, Redd’s Bold Crisp most certainly has a more masculine appeal, and is available in a 330ml bottle and 440ml can.

redd’s opeN up the WorLd cAmpAiGN The Redd’s Open up the World campaign rewards consumers for purchasing Redd’s by giving them a chance to uncover a world of extraordinary people, places and music. Between August 2013 and 30 March 2014, consumers can purchase any Redd’s variant and enter the unique code found on the packaging. They will stand a chance of winning an allexpenses-paid trip to one of three destinations; London, Rio de Janeiro or Los Angeles.

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eD PiNeaPPle-iNFus vodkA As South Africa’s very first pineapple-infused vodka, SKYY Infusions Pineapple joins the highly popular SKYY Infusions range of Cherry, Citrus, Passion Fruit and Raspberry. Made from real fruit, they’re ranked number one for taste by the internationally acclaimed Beverage Testing Institute in Chicago. A proprietary process infuses real pineapple with premium SKYY Vodka, creating a “true-to-fruit” multi-sensory experience that is a flavourful escape. The aroma is described as “a tropical explosion of luscious pineapple”. Smooth and sweet, with the pulpiness of pineapple juice, SKYY Infusions Pineapple is exotic, fresh and super fruity. Hints of Valencia orange and citrus peel create a fantastic finish. Like an island holiday in the middle of winter, it’s pure summer in a bottle. SKYY Infusions Pineapple can also be enjoyed on the rocks and with soda or tonic water. Available at all liquor stores nationwide, the recommended selling price for a 750ml bottle is R179.99.

iNtroduciNG sAvANNA dArk Savanna Dark makes its appearance in a stylish black bottle – a first for South African ciders. Crafted to perfection, Savanna Dark is slowbrewed for a fuller flavour. This exceptional golden cider will intrigue and delight while still embodying the signature Savanna refreshment and crisp, premium apple taste. In a sleek black glass, dressed with impeccable gold textures, Savanna Dark is perfectly suited to any sophisticated assignment and night out. At 6% alcohol, Savanna Dark has been designed to be competitive in a market hungry for innovation, style and excitement. The new Savanna Dark, the full-flavoured golden cider from Savanna, retails at a recommended selling price of R55 per six-pack and R220 per case.

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COMMUNITY LEADER

s e t a t i l i ab Pinana reh y t i n u m m her co A fter spending three years in prison, Thandi Pinana from Soweto in Protea North founded Elinyi’thuba Women Empowerment Group, a non-profit organisation to rehabilitate female convicts.

The 36-year-old Pinana was imprisoned for seven years after she was convicted of fraud in 2009. She served for three years and was released on presidential parole in 2012. She says Elinyi’thuba (meaning another chance) gives former convicts another chance in life by reintegrating them into society and at the same time preparing them psychologically for the outside world. The organisation aims at eradicating the stigma attached to ex-convicts, especially women. She says life in prison allowed her to fully comprehend her mistakes. “I have also realised that as a young woman in prison, when you get out, you experience challenges. Some people would find it difficult to accept you back into their lives and this makes you see yourself as an outcast in your family or society.”

in correctional facilities and outside through social interactions, and give them business and life skills.

“It is important to prepare inmates for a future and teach them different life skills because when you come out of prison, you have nothing, and without skills, you can’t get a job,”she said. “Elinyi’thuba’s main objective is giving people another opportunity in life. It does not only focus on former convicts, but in our communities there are people who end up in trouble by making the wrong choices. Through our experience we are able to guide them not to end up in prison like some of us did. “We also run crime awareness and prevention programmes in our communities, discouraging re-offenders from getting into trouble again.” She explains how she lived under harsh conditions with many obstacles in prison, but determined to make the best use of her time by studying. And she walked out of prison as a graduate in entrepreneurship. As part of Elinyi’ithuba’s crime awareness programme, educational tours to prison are organised to get inmates to speak to learners about issues of crime and abuse.

Pinana says Elinyi’thuba focuses on reintegrating former convicts into the community, giving them support and helping them find jobs and get their lives “We also take offenders who are towards back on track. the end of their sentences and exoffenders to visit schools and perform The organisation also supports women educational dramas and motivate and children who have been abused learners,” said Pinana. sexually, physically and emotionally. “We have rehabilitation programmes and Since her release, Pinana has taken the counselling sessions for all of them. It responsibility for corporate and social is a pity that when people speak about change in her community. She says her prison, most people think only about community is stunned by her endurance, men. Women also go to prison, same as accomplishments and remarkable men do, and they deserve a life after personal transformation. prison. Here at Elinyi’ithuba we are preparing them for another chance in She believes it is important for a life.” community to motivate and uplift each other during adversity and difficult The organisation seeks to empower times. and develop young girls and women 34

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Thandi Pinana

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HEALtH & WELLNESS

N O s a e s e v i t s tHe NOt-sO-Fe depression, plus your original problems. Alcohol also interferes with sleep, especially in that you don’t dream when drunk – which is very unhealthy for the brain.” The prolonged use of excessive amounts of alcohol aggravates depression.

To cope throughout this time of turmoil, it is best to be prepared and to plan your Christmas. There are a few tips to survive the festive season:

Diﬃcult relatives If the problem is that you have relatives that you don’t get on with, plan to spend only a short while with them. Perhaps plan a vacation for which you leave on Boxing Day. This also applies if you have relatives that tend to outstay their welcome – plan a holiday to get away from the house on time.

Money

or some the food, family and festivities of Christmas can be the loneliest and most miserable time of the year. People who are on their own feel more alone than ever and the financial strain on those who are less advantaged can be immense. According to Johannesburg psychologist, Colinde Linda, there are those who dread this time of the year and the incidence of depression, as well as suicide, is very high. “The people I’m referring to are those who’ve had a recent loss – like a death or children who have emigrated, even those without a support network of family and friends. These people often rely on work to provide them with company, so December holidays are a time of isolation and loneliness.” Even for those who are not alone, Christmas can be a painful period. Not all families are happy –there may be old disputes or rifts, and there may even have been abuse. In these cases Christmas can be a reminder of these hurtful memories. For others, with more difficult families, being forced to spend time with relatives whom they dislike, and having to be jolly and make conversation with people with whom

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they have nothing in common, can create vast amounts of tension and stress. All this anxiety can lead to depression, and for depressed people, who already find it difficult to socialise and to experience any joy in company, Christmas can be an especially trying time, and they may feel more isolated. The expense of Christmas and the pressure to spend more than one can afford on gifts and expensive food and drink can be another severe burden. The debts incurred and the feelings of guilt that surround this holiday period can lead to more anxiety. To cope with this Christmas stress, many people turn to food, over-the-counter medications, or drink too much to try to feel more cheerful, using alcohol as a form of self-medication. It is important to remember that the initial euphoria and sociability soon disappears, and the combination of lowered inhibitions, old resentments and alcohol can lead to quarrels and injured feelings. Linda states: “It [drinking] is a quick-fix, so when you’re sober again you have the side effects of drinking –dehydration, slowed mental processes, nausea and

Don’t spend more than you can afford. The spirit of Christmas is not found in expensive gifts and extravagant foods. The debts you incur are likely to cause an anxious beginning to the New Year. Rather leave some money for later.

Alcohol Remember that alcohol is essentially a depressant. Excessive amounts will not help you cope and could worsen the situation.

Loneliness There are a number of options to choose from to make your Christmas bearable if you are alone: • Find out in advance if there are any local get-togethers and plan to go • Telephone friends and family • Plan small treats for yourself • Put your feet up and enjoy the festivities on the TV and radio • Try taking a cheap holiday; be in new surroundings • Spend the time in as unChristmassy a way as possible, spring-cleaning, gardening or DIY There are people who are willing to listen and help. Trained telephone counsellors at the Depression and Anxiety Support Group can be contacted between 8am and 8pm, Monday to Friday, and between 8am and 1pm on Saturdays. The numbers are (011) 7831474/6 or (011) 884 1797. They are open over Christmas and New Year.

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HOME & LIVING

s an e m r u o y Live within

f consumers do not reduce their levels of debt, improve their money management skills, and try to put aside money for emergencies, education, retirement and other important items, the savings ratio in South Africa will not improve.

Unfortunately this is not the case for many consumers whose budget deficit is such that the only option is to negotiate the reduction of their monthly debt repayment obligations or for them to undergo debt counselling. There is a sizeable chunk of consumers whose debt levels are so high that even a reduction in monthly obligations does not assist in addressing the debt-stress. This is the case with consumers whose income has reduced due to divorce, retrenchment, unemployment or the failure of a business venture.

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An analysis of the income and expenses of consumers by the National Debt Mediation Association (NDMA) shows that it is possible. All it requires is more discipline and adjustments to the budget by cutting out unnecessary expenses, for some consumers to afford their living expenses, repay their debts and save. This, however, takes commitment and perseverance.

Build up an emergency fund Unforeseen expenses, such as the costs of an accident or medical emergency, can set you back financially, and may even force you to take out a loan to cover the expenses. “You want to build up an emergency fund over time to use in cases such as these,” she says.

“But it doesn’t have to be an either-or situation,” says Mphahlele. “For instance, you could be setting aside money each month to pay off your home loan, while also contributing to a retirement annuity.”

Pay all your debts on time to avoid penalties and a negative credit record. Pay more than the required instalment on all your debts if you want to reduce your debt levels. Tackle the debt with While it’s difficult to even think about You should put an amount into an the highest interest rate payments saving when salaries are being frozen, account that is not necessarily your first – usually credit and store cards or workers are being retrenched, and costs day-to-day account, but which you can personal loans, and then longer-term such as food, electricity and petrol just access at short notice. You could also use loans, such as car and home loans. keep going up, now is the time to be these savings to cover day-to-day living smart with less cash. Should you be struggling with debt expenses should you lose your job. repayments, do not wait for the arrears “When times are tough, it’s more “If you’re retrenched, you want to be to build up before you approach your important than ever to make sure you’re able to cover your living costs, including creditors. It is difficult to negotiate if tightening your belt and saving, as you’ll repayments on debts such as your home legal action has already commenced. need it for tomorrow,” says NDMA CEO, loan, so ensure that you have suitable Magauta Mphahlele. and reasonable insurance cover which Cut back includes credit life insurance. Shop “Ideally you should be saving between One of the main reasons people battle around for the best policy in terms of 10 and 15% of your income and to save money is that they can’t or won’t cost and type of cover,” says Mphahlele putting it in different types of saving change their spending habits. It’s a bit and investment products based on your Don’t be tempted to dip into your like dieting – cutting back on electricity short- and long-term needs and goals,” emergency fund for “I want” expenses usage, ditching the expensive cell says Mphahlele. She adds that by putting like shoes, clothes or a night out. phone, using discount coupons at the away money each month, you’ll also be supermarket or resisting buying that pair building the discipline needed to save. Pay off your debt first of designer shoes are all simple ways to save. “Even better, use a direct debit that goes In order to be able to save, you need straight into a savings fund so you don’t to try to pay off your debt first. There’s “It’s as simple as making sure that your even miss the money,” she adds. “What little point in paying high interest rates income covers your expenses,” says you don’t see, you won’t spend.” on your borrowings while trying to save. Mphahlele. “If you can’t afford to pay for 38

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it without borrowing, you probably don’t need it.” Saving up to buy that new TV or lounge suite rather than taking out expensive credit, is not only financially clever, it can be a truly satisfying purchasing experience too.

Pay attention to detail Often you can save simply by being more diligent with your paperwork. By going through your bank account each month, you may pick up incorrect payments or unnecessary fees. Keep all paperwork on file so you can compare your expenses and income month-tomonth and have a track record should something go wrong. “Do your research and compare different products for the best deal,” says Mphahlele. “Whether it’s cell phone costs, bank fees or non-interest-bearing clothing accounts, hunt for the best deal.”

by garnishee orders and who are being blacklisted because of judgements against them. “We are experiencing double-digit growth in our own client list and we know from colleagues in the debt counselling industry that they too are seeing rapid growth in the number of distressed consumers seeking help,” Roets said. “It’s a well-known fact that almost half of all credit-active consumers in South Africa have impaired credit records. In other words, about nine million consumers are in arrears (by three or more months) on at least one account, or have a debt judgment or administration order to their names,” Roets said. Every person who has an account anywhere in South Africa with a credit or service provider, who makes use of credit bureau services, will find the information about the account is recorded with a credit bureau, irrespective of whether the account is paid regularly or not.

Neil Roets, CEO of Debt Rescue, said there is a dramatic growth in the number of people who are seeking protection from their creditors by going under debt The purpose of listing the information review. There has also been significant at the credit bureau is to growthSpotongFA.pdf in the number1 of2013/05/14 consumers 03:37:52 collectively PM create a comprehensive view of the who are having their salaries docked

CMY

consumer for both prospective and existing credit and service suppliers. This assists them in evaluating credit or account applications and in the management of their relationship with their customers. In South Africa, there are 13 credit bureaux that are registered with the National Credit Regulator (NCR). According to the National Credit Act (NCA), consumers are allowed to receive one free credit report once a year from a registered credit bureau. “Should a consumer require an additional copy of their credit report within the same year, they will be charged a fee which may not exceed R20,” said Mpho Ramapala, Manager of the Education & Communications Department at the NCR. The NCA also specifies that consumers have a right to challenge information which they deem incorrect from their credit reports, although this is not universally known or acted upon. Ramapala encourages consumers to exercise this right. “Credit reports also include consumers’ payment profiles which contain factual information that relates to the payment profile of a consumer.”

SPORT

Feature

e d i r t s r i e h Taking it in t

Sefenya Moloi

rothers Kutloano and Sefenya Moloi have stormed into the equestrian industry, and became the youngest black South African horse-riders to compete at the Scottsdale Arabian Show in the USA this year. Their performances were so extraordinary that they went on to

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qualify for the 2013 Youth National Championships which took place in Albuquerque, New Mexico earlier in the year.

excellence, that is continually rewarded wherever they compete, they are proving to be pioneers who are opening up a new path for others.

From their humble beginnings in the small town of Bethlehem in the Free State, the Molois are swiftly dominating a sport that has been considered to be only for an elite few. But through their

Kutloano has been chosen among hundreds of his peers to be a reserve national champion while Sefenya made it to the Top 10 in Equitation.

Riders and their horses compete in various categories such as English, Western, side-saddle, working cow, dressage, hunter discipline and Kutloano’s speciality: Native Costume. These will also be combined with leadership training, informative games, educational contests and parades. Riding their thoroughbred Arabian horses Rest Assured, Black Jack and Dominince, Kutloano and Sefenya are facing top-notch competition in every discipline they participate in, and are poised to repeat the same feat they achieved at the Scottsdale show, outperforming even those older and more experienced than them. “To some people these are just two young men on horses, but it is much more than that. Kutloano and Sefenya are prime examples of what diligence, persistence and countless hours of practice can amount to. They embody a spirit that every single South African can learn from, no matter what discipline we are in,” says their father, Nchaka. The Moloi brothers are learning from seasoned professionals such as Liz Bentley and Professional Instructor of the Year, Nick Rab. Kutloano and Sefenya also learn from an Arabian horse judge and then are allowed to exercise their skills by judging a class for themselves.

so much for us to be able to live our dreams,” he says.

Like their father, who has always ensured that their horse-riding activities benefit others too, the riders will get to give back to the Albuquerque community by sharing their knowledge with underprivileged community members.

Established in 1993, the Youth Nationals is the most prestigious event on the horse-riding calendar. The competition sees family members accompanying riders for a week of learning, development and a fierce but healthy sense of competition.

Other activities that the pair are benefitting from are art, tack, clothing, jewellery and other horse-related activities. Kutloano and Sefenya hope to come back to South Africa and impart their experience with local riders to further empower them too.

Kutloano Moloi

“I’m thrilled to have all the hard work we have put in paying off in such a spectacular way,” says Kutloano. “As horse-riding is not only about the horse and the rider, I need to acknowledge the entire team for this achievement, right from the stable hands to our coaches, trainers and of course, our father Nchaka Moloi who sacrificed

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s ng i t s i L T EVEN EVENTS & SOCIALS

s e t a r b e l e C r e t Oude Mees at Stars e r G h it w s d r wa A d Gol

oying a mo

r Society members enj

Oude Meester Blue Doo

ude Meester brandy won three Gold Awards for Oude Meester Souverin 18-Year-Old, Oude Meester Reserve 12-YearOld and Oude Meester Demant at this year’s International Wine and Spirit Competition. “This is an amazing achievement for the Oude Meester range,” said brand manager Genius Mnywabe. “Oude Meester has won a triple at one of the most prestigious international competitions, making South Africa proud.” To celebrate this remarkable achievement, Oude Meester held an 42

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petition.

al Wine and Spirit Com

ards at the Internation

tion of the Gold Aw ment during the celebra

exclusive event that hosted a variety of other South African award-winning achievers. From SAMA-winning musicians to award-winning athletes – a veritable who’s who of South Africans mingled with members of Oude Meesters prestigious Blue Door Society. With such a diverse range of award winning South Africans in attendance, the Oude Meester Blue Door event was a unique celebration of achievement and quality. To highlight the story behind South Africa’s brandies, guest speaker Christelle Reade-Jahn, a director at the SA Brandy Foundation, shared a few words of insight into the crafting of award-winning brandy.

Oude Meester brand manager Genius Mnywabe, Christelle Reade-Jahn, director at the SA Brandy Foundation and Oude Meester Regional Brand ambassador Zethembe Khuboni

o p x E al iv t s e F o t e w o S

s s e c c u s ng a roari

Kgaogelo Masweneng and Karabo Ntobeng at Nasrec Soweto Festival Expo

he much-loved annual Soweto Festival Expo took place at Nasrec in September, and saw an array of artists giving stunning performances, a fun fair, braai area and beer garden. According to event organiser, Thandi Ramathesele, “the event is steeped in a rich history, since the days of the

Homemakers’ Festival”. As the new majority partners in the Soweto Festival Expo, we are excited that the ownership of this product has been given back to the people. With the support of our partners will we’re able to put on a wonderful event and reignite the passion the Soweto Festival Expo has instilled since 2005.” The festival was held in partnership with the Culture,

Arts, Tourism, Hospitality, Sports SETA to enable 130 SMMEs operating within the SETAs to participate in the expo. The purpose of this partnership was to help SMMEs benefit from 10 days of training sales, marketing, customer service, money management and other business areas vital to ensure that they successfully run and grow their businesses.

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EVENTS & SOCIALS

s ng i t s i L T EVEN

! e n i w s t i s e Soweto lov

e Festival a and Mzi at Soweto Win

Edgar, Matume Mbath

his year’s Soweto Wine Festival was well-attended with nearly 9000 people from across the country, coming through to enjoy the festivity of music and food. Jo’burg Tourism, Durban Tourism, Nederburg, Fatti’s & Monis, J.C. Le Roux and Massmart were among the big brands that were launching products and campaigns at the wine festival, which also included food and an art exhibition.

encourage more wineries to exhibit at Soweto Wine Festival. “Noting that the audience spans entrylevel, first-time wine enthusiasts, and those that have attended for the past nine years and have now developed a more discerning pallet, there is scope for major growth in both the winery sales and consumer touch-points,” he added. Head of Joburg Tourism, Phelisa Mangcu, said the Soweto Wine Festival

is an integral part of Joburg Tourism’s destination marketing strategy, showcasing Joburg from a lifestyle and leisure perspective and positioning it as the continent’s most exciting metropolitan centre. “The fact that our peers in the tourism industry used this illustrious occasion as a launch platform for their summer campaigns is indeed a testament to this event’s significance and stature,” said Mangcu.

Master Chef SA judge Pete Goffe-Wood, who co-hosted the Nederburg Taste Theatre with Nederburg winemaker Danie Morkel on the final evening, said that he was inspired by the response to his filled-to-capacity classes and described the festival as“bloody brilliant!” Marilyn Cooper, co-founder of the festival, said the objective of the event was to create a platform to develop an emerging market of educated and confident wine consumers. Dave Nobel, Gauteng Area Manager of headline sponsor, Tops at Spar, said the festival was a great success and it was good to see a variety of wines on offer. He said in future, Tops at Spar will work with the organisers and the industry to 44

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melier Thato Goimane

Itayi Pswarayi and Som

at Soweto Wine Festiva

OGILVY CAPE TOWN 60728/E

TRY THE WORLDS

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RESPONSIBLE TRADING

r e v e n e g d e Pl e v i r d d an k n i r to d

DJ S’bu pledging

eing caught driving under the influence of alcohol in South Africa is a sometimes humiliating process and it means you will need to appear in court. If you’re found guilty, you could face up to six years in jail. You could also be liable for fines

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of up to R120 000 and your driver’s license may be suspended. You will also have a criminal record which can have serious ramifications for the rest of your life. Worst case scenario: you could kill someone else on the road, your loved ones or yourself.

According to Dr Charles Parry of the Alcohol and Drug Abuse Research Group under the Medical Research Council (MRC), 40% of drivers who die on the road have alcohol levels in excess of .08 gms/100 ml.

Brandhouse’s campaign against drinking and driving, Drive Dry, brings to life the harsh realities of drunk driving in an impactful way, and encourages South Africans to make a public commitment to never drink and drive. The campaign also encourages young people to select a designated driver before going out to socialise and make such a decision an active part of their social culture. The first person to make the public Drive Dry pledge was TV presenter, DJ and radio personality, Sibusiso Leope, popularly known as DJ S’bu. “No doubt, partying is part of youth culture. However, despite being illegal, and having potentially dire consequences, drunk driving also demonstrates a complete lack of respect for fellow citizens,” said DJ S’bu. “Brandhouse remains committed to addressing the role that alcohol plays when it comes to drinking and driving. We acknowledge the need for intervention programmes and initiatives to address the issue. Drive Dry is one of the initiatives we have in place to promote the responsible use of alcohol,” says Michael Mabasa, Corporate Relations Director for Brandhouse. Like similar campaigns such as “Pappa wag virjou” that made use of strong emotional imagery to raise awareness of drunk driving in an impactful way, the 2013 campaign makes use of shock tactics. ‘The Drive’ is designed to take consumers through a fictional social scenario with a shocking and unexpected outcome. “We want people to experience The Drive by themselves, which contextualises drinking responsibly and aims to change the perception of ‘it won’t happen to me’ to ‘it can happen to me’,” says Mabasa. Although Drive Dry speaks to all South Africans who have access to cars and who

drink alcohol socially, it targets mainly 18- to 25-year-olds who tend to be more casual about drinking and driving. “For this reason, the Facebook application is perfectly aligned with the target market that is highly active on social media. Coupled with the need to be accepted by their peers, Drive Dry reaches the target market and makes them accountable to others in a positive way”, says Mababsa. “We want them to pledge to drink and not drive or drive and not drink, via the social media platform. Each pledge is a public declaration to drink responsibly and makes consumers accountable for their actions among family and friends. “We are extremely proud of this year’s campaign because we are moving from an awareness mode to consumers playing an active role in the campaign. We will also be able to measure the success of the campaign through the number of pledges made during the course of the 2013 campaign and use this as a benchmark for future engagements with our consumers,” he added. The new Dryver mobile app launched by Tops at Spar helps partygoers to get a taxi to take them home when they feel they’ve had one too many.

and about. In addition, designated drivers can be agreed on in advance and this can be communicated to the Dryver Friends List. A clever feature of the Dryver app is the Rescue Me option, which can be activated if you’re feeling a little too tipsy to contact a friend directly. Dryver will send out an SOS message with your current location to all the active Dryvers on your list. If all else fails, the Dryver taxi service tab will enable the user to find a taxi in the area, ensuring a safe trip home. The dryver.mobi app is paired with networking and geo-location technology and is available for Apple, Android, Windows and Blackberry smartphones.

What is the acceptable blood alcohol limit? The South African Road Traffic Act 93/96 has been in effect since March 1998. Whether you are driving in your home town or on roads foreign to you in a hire car, these laws are extremely important to obey. These laws are in place to help protect the community and to make sure that drunk drivers are reprimanded.

“We know and understand the effects of drinking and driving and we want to give our customers a solution; making them aware that they have a choice to be responsible,” says Tops at Spar Group Liquor Manager, Mark Robinson.

• The legal blood alcohol limit in South Africa is less than 0.05 g per 100 ml

“Drinking and driving is a serious issue in our country and we feel strongly about playing our part in finding solutions to the problem. By delivering our message in a practical, fun way, that includes a call to action, we believe we are taking our responsibility seriously.”

• In simple terms, this means that two drinks over the space of one hour will put you over the limit.

Users can set their status to ‘Dryving or ‘Drinking’. Friends can view one another’s statuses and connect with each other before they set out for a social occasion or use Dryver when they’re already out

• The legal breath alcohol limit in South Africa is less than 0.24 mg in 1000 ml of breath

It takes your body approximately one hour to process one unit of alcohol. Ideally after drinking any alcohol you should avoid getting into the driver’s seat of your car, but at least this way you can work out how long it takes for the alcohol to leave your system.

www.spotongmag.co.za

LISTINGS

Services

LISTINGS Industry Association for Responsible Alcohol Use Tel: 011 326 2906

Gauteng Liquor Licensing Office Tel: 011 355 8258

Wine of South Africa Tel: 021 883 3860

Wine and Agricultural Industry Ethical Trading Association Tel: 021 880 0580

Gauteng Economic Development Tel: 011 355 8000

Gauteng Community Safety Tel: 011 689 3600

Gauteng Liquor Forum

Small Enterprise Finance Agency Tel: 086 000 7332

National Liquor Authority Tel: 012 394 1683

Tel: 011 863 3239

South African Breweries Tel: 011 881 8111

South Africa Against Drunk Driving

Collect a Can Tel: 011 466-2939

Industrial Development Corporation

Tel: 033 347 0103

Tel: 011 269 3000

Brandhouse

Plastic SA

Tel: 011 876 8700

Tel: 011 314 4021

Culture Arts, Tourism, Hospitality and Sport Seta

United National Breweries (SA)

Tel: 011 217 0600

Tel : 011 315 7337

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