Business Events Africa May 2019 Vol 39 No 5 by Contact Publications

www.businesseventsafrica.com

Voice of the Business Events Industry in Africa

Vol 39 No 5 May 2019

How Birchwood is changing conferencing

Relax, do business!

CAPE TOWN STADIUM FROM ICONIC ACTS TO INTIMATE DINNERS This is where South Africa celebrated the life of Nelson Mandela, where we cheered the superstars of the Soccer World Cup. It’s where we got goosebumps from seeing the world’s biggest acts live on stage and took selfies dressed up for the rugby 7’s. It’s also the perfect setting for a unique gala event, business event or product launch and the ideal backdrop for an international blockbuster or one-of-a-kind photoshoot.

SO MUCH MORE THAN JUST A STADIUM. Excellent location | Great scale and versatility | World-class facilities and staff | Great legacy

For enquiries or to book, call +27 21 417 0120 or visit https://capetownstadium.co.za/application-form/

Business Events Africa: Serving the business events industry for 39 years

CONTENTS

VOL 39 NO 5 MAY 2019

africa.com

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Vol 39 No 5 May

2019

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About the cover How Birchwood is changing conferencing This hospitality hub, which is minutes from OR Tambo International Airport (and offers a free shuttle), is anything but a conventional conference centre. A product that is the culmination of over two decades of experience, Birchwood is truly an experience unlike any other venue in the industry.

Special Features 20 FIGHTING CLIMATE CHANGE ONE CONFERENCE AT A TIME A 42kW solar power system installed almost two years ago on the Spier Conference Centre roof has resulted in significant energy savings, offsetting roughly 40 per cent of the Centre’s annual power usage. The 156 solar panels are also an important tool in the fight against climate change.

22 FACIAL RECOGNITION EVENT CHECK-IN IS NOW A REALITY IN SA Crowd Stream has proudly partnered with fielddrive to bring an innovative and comprehensive suite of services for onsite event management to Africa. This exciting technology allows attendees to check into events using only their face. Shorter wait times, more secure meetings, and personalised attendee greetings are just a few of the benefits facial recognition provides.

The authority on meetings, exhibitions, special events and incentives management

Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)

HEAD OFFICE PHYSICAL ADDRESS: Suite 1, Fields Shopping Centre, Old Main Road, Kloof 3610 HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa TEL: +27 31 764 6977 FAX: 086 762 1867 PUBLISHER: Godfrey King gk@contactpub.co.za MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za EDITOR: Irene Costa gomesi@iafrica.com

Features 4 Editor’s comment A rollercoaster of a month. 17 Personality profile Wayne Smith: national chairperson of SAACI and Scan Display’s infrastructure manager. 18 UFI industry report UFI releases figures showing global economic impact of exhibitions. 24 Executive chef Coovashan (Coo) Pillay: executive chef of Protea Hotel by Marriott O.R. Tambo Airport. 26 Venue news Johannesburg Expo Centre and GTA join forces for Global Exhibitions Day.

PRODUCTION & DESIGN EDITOR: Hayley Mendelow hayley@contactpub.co.za

27 EGF 3 reasons you don’t want to miss the EGF’s master class & conference. 28 AAXO news Don’t cut marketing spend. 29 EXSA news Rising together to meet expectations. 30 SAACI news We own our own industry. 31 Site news Tips for including wellness in your incentive travel program. 32 Index of advertisers. 33 Calendar. 34 Directory & associations of interest to the industry. 36 The last word FCBT reveals fastest growing business destinations for SA travellers.

DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za SALES REPRESENTATIVES: Ruth Baldwin | +27 (0)72 897 6752 ruth@businesseventsafrica.co.za James Seymour | +27 (0)82 925 5508 james@cathkinmanagement.com PUBLICATION DETAILS: Volume 39 No 5 Business Events Africa has 12 issues a year and is published monthly, with the Yearbook in June. Printed by

, a division of Novus Holdings

52 Mahogany Road, Westmead www.paarlmedia.co.za ANNUAL SUBSCRIPTION RATE: R680 which includes postage, packaging and VAT. Rates for addresses outside South Africa can be obtained on application to the Subscription Department.

publishers of Business Events Africa, is a member of:

South Africa National Convention Bureau

CASE STUDY

Business Events Africa, in collaboration with the South Africa National Convention Bureau, continue to run a series of supplements on the importance and the far reaching impacts that business events have on a destination. In this supplement we take a closer look at the Global Leadership Conference (GLC) and YPO EDGE, which took place in Cape Town at the Cape Town International Convention Centre (CTICC) from 3-7 March 2019.

SANCB | Case

AFRICA RISING

study

Learning | Growth | collaboration

aaxo

Official media partner

Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence

Official journal of the Exhibition & Event Association of Southern Africa

Global Leadersh ip Conference and YPO EDG E (6-7 March) (3-5 March) www.businesseve

ntsafrica.com Business Events Africa May 2019

www.businesseventsafrica.com

EDITOR’S COMMENT

fter months of anticipation and much concern, the general election took place without a hitch. I made my mark and votes were counted, and to be rather frank, nothing changed – and here we are, moving forward. President Cyril Ramaphosa was sworn in at Loftus Versfeld in Pretoria and, again, everything ran smoothly, except for an unfortunate paratroopers’ miscalculated landing at Loftus, which has now gone viral. I suppose we, as South Africans, are good at being doomsday forecasters. The period before the election, like every other election, came with its long list of ‘concerns’, and due to this, business in South Africa slowed down while everyone was placing their ‘bets’ on what would go wrong. But just as fast as people were able to list all the negatives, we were just as fast to get back to normal post-election. What a rollercoaster! I suppose

this makes us human. This month saw me deal with my own immortality, another part of being human. I was sad to hear of the passing of Aubrey Eloff, owner of Two Way Exhibitions and Events, and of Philip Gibson, general manager of Pumula Beach Hotel. They will both be missed in our industry. My condolences go out to their families and friends. The rollercoaster just didn’t stop this month. I was delighted to hear about Corné Koch, head of Cape Town and Western Cape Convention Bureau’s appointment as board chair for BestCities Global Alliance. I am positive she is going to fly the South African flag high in her new role. Congratulations, Corné! While one industry leader steps in to a new role, we saw another announce his departure. Rudi van der Vyver announced his resignation from SAACI to take up his new role as managing

Credit: Hein Liebetrau

A rollercoaster of a month director of EPH Events. Rudi, we wish you luck in your new role. In this edition, we take a snapshot of the business events industry and continue with our series of supplements in conjunction with the South Africa National Convention Bureau. This month we look at the Global Leadership Conference and YPO EDGE that recently took place in Cape Town. Our industry is so diverse and the impact is so vast; and is something we are still unpacking and will continue to do so over the next few months.

Irene

Email: gomesi@iafrica.com

Every year the CTICC event team go above and beyond to help us deliver year on year success for our international clients. Chris Hall Group Event Director Africa Oil Week

Nestling in the shadow of the majestic Table Mountain, and overlooking the spectacular Atlantic Ocean, the CTICC is a magical place where the imagined becomes real, visions turn into strategies, consumers become customers, and strangers from across the globe become colleagues, partners and friends. So much more than a multi-purpose event destination, this African icon combines expansive venues, impeccable service, cutting-edge technology and the finest global cuisine, to transform your convention, conference, exhibition, banquet or meeting into an extraordinary experience. For more information, or to book your event at the CTICC, call +27 21 410 5000, email sales@cticc.co.za or visit www.cticc.co.za.

COVER STORY | Birchwood Hotel & OR Tambo Conference Centre

Shifting paradigms How Birchwood is changing conferencing When one thinks of a conference, seminar or business trip, it’s quite natural to immediately be drawn in to the same images – standard set-ups, repetitive restaurant experiences and confined spaces. Stays at business hotels or time spent at a conference is often seen as a chore. It is this very concept that The Birchwood Hotel & OR Tambo Conference Centre is revolutionising.

6 Business Events Africa May 2019

his hospitality hub, which is minutes from OR Tambo International Airport (and offers a free shuttle), is anything but a conventional conference centre. A product that is the culmination of over two decades of experience, Birchwood is truly an experience unlike any other venue in the industry.

Birchwood has become the premier conferencing and accommodation venue in Southern Africa, and it’s not difficult to understand why. Naturally, conferencing is at the core of what Birchwood does, but its offering is anything but standard. Boasting over 60 venues on the same property, with the ability to house any number between two delegates to 3 000 in the same room, Birchwood’s versatility, ability and ample options on-site ensure that there are www.businesseventsafrica.com

COVER STORY | Birchwood Hotel & OR Tambo Conference Centre

very few requirements that cannot be met. Two decades of experience further enhance Birchwood’s knowledge of what the modern delegate requires, which is evident in their comprehensive conference and accommodation packages. Convenient inclusions and available additions make certain that stressful time spent on searching for external suppliers to provide these needs is no longer necessary, meaning you can use those valuable hours for more pertinent tasks, or even to take a break and recharge. This idea is carried right through to Birchwood’s banquet and event offering. Nobody wants to have to go through a quotation with a finetooth comb, hoping that everything www.businesseventsafrica.com

required for the event is included. Again, with both comprehensiveness and convenience in mind, Birchwood has developed a selection of distinctive banqueting packages that will suit both requirement and budget. An on-site audiovisual team, experienced event coordinators and decor specialists are there to assist and facilitate your every need efficiently and effectively. Further, enjoying your breakfast, lunch and dinner in the same venue every day is not acceptable in Birchwood’s book. A plethora of options are available that include the rustic elegance of the sun-kissed outdoor decks of the Boma and its picturesque water features, to the hearty African-themed buffet at

“Hop on our free shuttle from OR Tambo after grabbing a free coffee at our Airport Lounge, and let us show why there is simply nothing like Birchwood.” Founder Kevin Clarence

Phomolong, where you can see the chefs live in action over a roaring fire. There is also an upmarket steakhouse at The Grill at OneTwenty, where you’ll find only the finest cuts of Chalmar beef paired with an impressive wine selection, or Business Events Africa May 2019 7

COVER STORY | Birchwood Hotel & OR Tambo Conference Centre

“Two decades of experience enhance Birchwood’s knowledge of what the modern delegate requires.”

choose the delicious simplicity of BC Café with its light meals and rich coffee. This variety was designed to augment a multi-day stay and ensure a memorable dining experience, every day. When it comes to connectivity, you’re also covered. In the past year, an incredible investment was made with the goal of creating an unrivalled Wi-Fi network infrastructure. This new high-speed network won’t slow you down, whether using it for business or personal needs. Best of all, it’s free. 8 Business Events Africa May 2019

For more power-users, and conference groups looking to make use of videoconferencing, online networking or streaming and downloads of any kind, Birchwood has launched a premium offering which can be secured to suit a specific SSID for your group, making sure that only your delegates are on that network. For just R100 a day, individual guests can stream and download content to their hearts content, and can have the premium network accessible on three devices. Making a good first (and last) impression on your guests and delegates is enhanced by a new installation of digital signage screens which are able to showcase any customised content relevant to your company, conference or concept. Birchwood wants to make you look good! There is so much more that can be said about this proudly South African,

award-winning hotel and conference centre, but founder Kevin Clarence says it best: “Hop on our free shuttle from OR Tambo, after grabbing a free coffee at our Airport Lounge, and let us show why there is simply nothing like Birchwood.”

Relax, do business!

+27 (0)11 897 0000 reservations@birchwoodhotel.co.za www.birchwoodhotel.co.za www.businesseventsafrica.com

CASE STUDY

AFRICA RISING

Global Leadership Conference (3-5 March 2019) and YPO EDGE (6-7 March 2019)

SANCB | Case study

YPO EDGE

Business Events Africa in collaboration with the South Africa National Convention Bureau, continue to run a series of supplements on the importance and the far reaching impacts that business events have on a destination. In this supplement we take a closer look at the Global Leadership Conference (GLC) and YPO EDGE, which took place in Cape Town at the Cape Town International Convention Centre (CTICC) from 3-7 March 2019.

Who attends YPO EDGE? Host City Cape Town

Venue

Cape Town International Convention Centre. There were several offsite events that took place across Cape Town at various venues.

2 000 CEOs. 5 Days. 93 Countries represented. 10 Business Events Africa May 2019

PO EDGE is only open to YPO members. Each year, business leaders from around the world gather for the YPO EDGE, the organisation’s premier visionary showcase of thought leadership and innovation. For two days, members, convene with world-renowned thought leaders to address key issues in business, politics, science, technology, philanthropy and the humanities. The event, hosted on a different continent each year, offers exceptional educational opportunities for attendees while helping the global leaders of today shape the world of tomorrow. Paul Berman, Host City Chair of the YPO Global Leadership Conference, said: “We had a unique opportunity to showcase our

Paul Berman, Host City Chair of the YPO Global Leadership Conference.

country to the world’s business elite, and to impress upon them the world-class skills and facilities we have to offer, and I believe

www.businesseventsafrica.com

SANCB | Case study

Kim Faclier, Vice-Chair Networks, GLC & EDGE Cape Town 2019 shares her insights

What is YPO?

we have exceeded every expectation. We had a once in a lifetime opportunity to present South Africa to this group of business leaders and to demonstrate, how we are overcoming our challenges. “There were so many highlights that I cannot possibly mention them all, but for me it was the President’s Dinner which has never been done in the history of YPO, requiring us to accommodate all the security needs for two presidents, provide a plated dinner for over 2 000 guests, and a musical extravaganza that created goosebumps. “The speech by our President was inspirational and gave enormous hope and pride to our nation and our members were absolutely captivated and enthralled. I will never forget this experience and it was a privilege to thank our President on the night. “We have done our country proud and, more than this, we have sent out into the world a powerfully positive message, carried by the most influential group of business leaders on the planet, which will reverberate throughout their considerable networks and spheres of influence.

www.businesseventsafrica.com

This is the

2nd time

that Cape Town hosted the GLC and YPO EDGE. Cape Town is one of only three cities in the world that hold this acclaim. This is a vote of confidence in the Cape as the premier business tourism destination. Cape Town was successful as it offers an award-winning convention centre and the required accommodation and support services for this level of delegates. In addition, the local YPO Cape Town chapter is very active, and represents executive leadership across all local corporations. President Cyril Ramaphosa.

“Africa Rising has been my dream and I have no doubt that we, together, have re-ignited the spirit and pride in our nation and the Region and have added lustre and distinction to the Africa Region.”

YPO is the premier global leadership organisation for more than 27 000 chief executives in over 130 countries and the global platform for them to engage, learn and grow. YPO members harness the knowledge, influence and trust of the world’s most influential and innovative business leaders to inspire business, personal, family and community impact. Today, YPO member-run companies, diversified among industries and types of businesses, employ more than 22 million people globally and generate USD 9 trillion in annual revenues.

How important is the African market to YPO? The role of Africa and its members brings a diverse global perspective to YPO. The range of unique industries and services in Africa contribute to the overall network of business leaders on the continent, who share their extraordinary ideas and impactful relevance through global expansion.

YPO Africa membership YPO Africa is an active region with just under 900 members, 22 chapters in 13 countries, spreading from East to West Africa and Southern Africa. Members’ business interests range from entrepreneurs, to corporate and family owned businesses, spanning the financial, service, manufacturing and agency sectors.

Are there any plans to have regional meetings in Africa? YPO Africa hold regular regional meetings as well as individual chapter meetings. The Regional Board meeting was recently hosted in Durban. Visit www.ypo.org

Business Events Africa May 2019 11

SANCB | Case study

Legacy programme iKhaya Le Langa and INSTED (The Institute for Sustainable Township Enterprise Development) is the main benefactor of the GLC and YPO EDGE’s Legacy programme.

nfrastructure – the Temple of RE_ – was specially built and erected at the conference, and was donated to Langa. Further to this, equipment and infrastructure used at the GLC and YPO EDGE was donated to the project to make the building of their learning space and creative hub a reality. The Langa Quarter is one of SA’s foremost success stories so far, forming part of the greater iKhaya Le Langa (the house of sun) not-for-profit (NPO), which aims to revitalise the region as a social enterprise precinct and cleaner, greener, safer area of the township. The NPO has accomplished

much to date, showing how powerful community-NPO partnerships can be. INSTED will house the Academic Partnership Centre, as a resource centre for interns, researchers and students, and it will become a tech innovation hub, supporting: • Project UBU, which looks at digital currency opportunities; • YeboFresh, which assists with low-cost township home food delivery; • Micro Investing, which seeks opportunities to use blockchain as a way to invest in Africa; and • Quantum Economics, which applies quantum physics principles to economics.

Langa township in Cape Town, South Africa.

The takeout from this success story is that South African townships have all the potential to become social enterprise precinct hubs of industry and activity. This requires strong private-public partnerships, with continued community buy-in. 12 Business Events Africa May 2019

INSTED will be an important way for the community and implement all the NPO’s learnings from the last ten years, including: •D eveloping Langa Quarter into a prototype Social Enterprise Precinct through: - Proactively zoning homes for hospitality. - Organising the Langa Quarter neighbourhood watch for a cleaner, greener, safer area. - Running the Ambassador Program which assists community members with job readiness and personal development, to help divert unemployed youth away from gangs, into full-time training and community-building activities. • Continuing Community-based Tourism (CBT) Innovation: - Developing the Langa Quarter Homestay Hotel, which is a 40-bed ‘homestay’ hotel consisting of 18 homes, with Airbnb endorsement for accelerated growth. - Running the Inter Community Tourism Agency, which advocates for tourism in a township, not township tourism.

It was an amazing showcase and opportunity for South Africa and Cape Town. Thank you to YPO and management associates for enabling this. Alan Winde, Minister of Community Safety, Western Cape Government www.businesseventsafrica.com

SANCB | Case study

The Bid Initial interaction YPO was introduced to the National Convention Bureau by the Cape Town & Western Cape Convention Bureau. It must be noted that the initial meeting with the Event Organiser took place on the South African exhibition stand hosted by the South Africa Tourism/South Africa National Convention Bureau. The bureau was a sharing exhibitor on this stand.

This is therefore a direct conversion from the trade show.

How did this EDGE come to be in Cape Town? • The Cape Town & Western Cape Convention Bureau met with the YPO Event Organisers during the IMEX, Frankfurt trade show during 2015. • The YPO Events team worked directly with the Bureau in the initial stages, before the Local Organising Committee was appointed.

• Further, the Bureau hosted the initial site inspections and assisted with submission of bid fact sheets and application for subvention funding at the South Africa National Convention Bureau.

Estimated direct congress impact:

R64 000 000

(not the potential business deals that were negotiated during the congress)

“Hosting YPO supports the CTICC’s objective of attracting international events that have the potential to harness future investment and in turn, make a meaningful contribution to job creation and economic growth in the Western Cape and South Africa. Julie-May Ellingson, Chief Executive Officer at the CTICC.

The Cape Town & Western Cape Convention Bureau’s involvement • The Bureau engaged with the local chapter of YPO during the bidding phase, who in turn had been lobbying directly with YPO. A formal bid was submitted in 2016. • Note that Cape Town hosted this event in 2006 and the organisation was therefore aware of the city’s capabilities and experience to host large events

www.businesseventsafrica.com

Business Events Africa May 2019 13

SANCB | Case study

YPO members represent the future of business globally, and to have so many industry and thought leaders in our province gives us a remarkable opportunity to showcase who we are as a region and the work we’ve put in to regenerate growth. The theme of this year’s conference, the Life of Re– perfectly aligns with the work we are doing in our economy. Our region is gaining global recognition as leaders in the tech, finance and green industries and we are working towards re-skilling, redefining, and recycling as ways to create growth and opportunities for our people. Beverly Schäfer, Minister of Economics in the Western Cape.

SANCB’s involvement The value of the bid was recognised by the South Africa National Convention Bureau, who supported the bid. • S ANCB provided bid support during the bidding phase, and then subsequently was part of the inter-governmental committee that was set up by the Local Organising Committee. •T his committee led and held regular meetings between the different local stakeholders like immigration, police, CTICC, City of Cape Town and Airports Company of South Africa and Cape Town International Airport staff, etc. •B oth the SANCB and the Cape Town & Western Cape Convention Bureau formed part of the committee. •D ue to the importance of this event regarding the trade/investment space, the Western Cape local government and Wesgro ensured that senior officials of the government attended the regular meetings, to assist where possible with red tape reduction and connecting the organisers with the relevant stakeholders. • S ANCB also assisted with On-Site Event Services: - Welcome desk at the airport - Fast tracking services at customs for VIP’s These services were provided to ensure delegates had a good experience and will potentially return as leisure visitors.

14 Business Events Africa May 2019

www.businesseventsafrica.com

SANCB | Case study

The Bidding Fund

The South African government has allocated R90 million for a Bidding Support Programme to allow South Africa to bid more aggressively for international association conferences, meetings, incentives and exhibitions over the next three years. This fund gives South Africa ‘extra muscle’ when competing against other destinations.

he money is available to associations whose meetings align with South Africa’s key industries and can show their meeting will deliver knowledge exchange and investment opportunities.

The role of the convention bureau

The South Africa National Convention Bureau (SANCB) was formed in 2012 with the task of growing the business events industry in South Africa. South Africa National Convention Bureau is a business unit of South African Tourism.

people that are coming, but the association meetings that we bid for are mostly to align to the economic sectors that can be involved in job creation and growth in those specific sectors from an economic perspective.”

Which sectors are targeted?

Amanda Kotze-Nhlapo, chief convention bureau officer at the SANCB, the organisation administering the Bidding Fund, said that they only provide support and bid funding to the six key industries as outlined in the National Development Plan 2030. “It mostly focuses on the potential of these association meetings for economic development for investment potential for education. Of course, this includes the normal direct economic impact of the

www.businesseventsafrica.com

The SANCB focuses its efforts on attracting events in economic sectors that have been identified by the government as priorities for future development. Hosting major events in these sectors can contribute significantly to accelerating the macroeconomic benefits for the country.

Business Events Africa May 2019 15

SANCB | Case study

MEET HERE. GROW ANYWHERE.

SOUTH AFRICA NATIONAL CONVENTION BUREAU SUPPORT SERVICES FOCUS : ORGANISER/DECISION MAKER BIDDING SUPPORT • • • • •

BID SUPPORT BID DOCUMENT LOBBYING BID PROMOTION BID PRESENTATION

SITE INSPECTION SUPPORT • BID SITE INSPECTIONS • CONVENTION PLANNING SITE INSPECTIONS

CONVENTION PLANNING SUPPORT • PLANNING SUPPORT • VENUE AND SUPPLIER RECOMMENDATIONS

FOCUS : DELEGATE CONSUMER DELEGATE BOOSTING SUPPORT • MARKETING SUPPORT TO PROMOTE THE CONFERENCE • DELEGATE ATTENDANCE PROMOTION

ON-SITE SERVICES • SUPPORT TOWARDS ON-SITE ELEMENTS OF THE EVENT

FOR LOCAL DESTINATION EXPERTISE AND CONVENTION PLANNING SUPPORT. CONTACT THE SOUTH AFRICAN NATIONAL CONVENTION BUREAU Visit our business events page at southafrica.net or email convention@southafrica.net or call +27 11 895 3000

16 Business Events Africa May 2019

www.businesseventsafrica.com

PERSONALITY PROFILE

Wayne Smith

Quietly determined Determined Wayne Smith, 42, national chairperson of SAACI and Scan Display’s infrastructure manager, exudes a quiet authority. His involvement with SAACI started in 2008, first as a committee member, then as SAACI NTB committee chair, and finally the conference chair in 2012 for the SAACI Congress in Johannesburg. He became the SAACI national chairperson in 2016, and has never looked back.

ver the years he has gained valuable experience in both hotel operations and sales. He joined Scan Display in October 2018. “It feels like my move to Scan Display has rounded off my 22 years of experience. It has been an amazing learning curve and is very different to what I have done in the past. I am blessed to have found a position that ticks all the boxes.”

Where did you grow up? I was born in Zimbabwe but grew up in Port Elizabeth. I left at 21 to join Alpine Heath.

Where has your career led you over the last 22 years? I

What can members expect from SAACI over the next few months? SAACI has strategic goals in place for the next 18 months. As a board we have worked hard to get back to basics. There are a lot of exciting things to come.

How has the industry changed? The industry is definitely more competitive, and budgets are tighter. Business events’ focus is all about the experience, and bringing in sensory experiences. This is a big shift and there is no doubt we will continue to see this grow.

What would you change in your life if you could when looking back? I’ve never regretted

started my career in 1998 as an in-service management trainee with the Three Cities Hospitality Group. Next, I joined the Avis sales team in KwaZulu-Natal and after a year, took a position with Avis in Johannesburg. After leaving Avis, I went back to my hotel roots, holding positions with Signature Life Hospitality and ISO Leisure Hotels. In October 2013 I joined Fancourt and 3.5 years later I joined the Century City Conference Centre & Hotel.

anything I’ve done. Every choice has taught me something and I believe has made me a stronger individual and built my character.

How has SAACI changed over the years? I strongly believe SAACI has

stabilising force in my life and she recently moved to JHB to retire, so it is great having her on my doorstep.

a significant role to play in the business events industry. The association has become more professional than ever before with platforms like the SAACI Academy and its association to CEPA. Also, SAACI has grown its membership benefits. There is a misconception that associations bring you direct business. The fact is, you need to work your membership and become more involved to see real benefits. www.businesseventsafrica.com

Do you have any hobbies? I recently discovered mountain biking, and it now fills most of the free time that I have. I have always found comfort in my kitchen, and enjoy preparing meals and baking.

What role does family play in your life? My mom has always been the

What is your pet hate? Abuse to animals and lack of service.

What is the most memorable place you have ever been to, and why? Only recently have I been lucky enough to travel overseas to Prague and Bremen, Germany, and let me tell

you: the bug has bitten. During our time in Germany, we visited a small fishing village called Greetsiel, which is currently my favourite place. From the history and architecture to the amazing food and small town vibe, it holds a happy place in my mind.

What is your favourite food? Difficult to answer, as there are so many favourites. My taste buds finally have gotten over themselves and I now enjoy Sushi.

Who is your role model? I have had various role models over the years for different reasons, and I am grateful for a number of really awesome managers who have moulded, guided and inspired me.

What is your secret to success? My passion for this industry has definitely been a motivator. I have tried to stay humble and true to myself. I have always set goals for myself and have worked to achieve every goal I’ve set. No matter what, I have stayed focused.

What advice do you have for anyone starting out in this industry? Yes, this industry is exciting and ever-changing and from the outside looks very glamorous. However, it requires a lot of hard work and passion, but if it is your fit, it should never feel like hard work.

What is your dream for the future? One thing about the future, is that its unpredictable and can change by the day. My motto is “One Life”, after having cancer nine years ago. One should never forget to live each day to the fullest, and it’s important to be happy in your work, career and relationships. Business Events Africa May 2019 17

UFI REPORT

UFI industry report UFI releases figures showing global economic impact of exhibitions

For the first time, the total global economic impact of exhibitions has been calculated. With a total output of €275 ($325) billion in business sales annually, the exhibition sector is on a par with sectors such as machine tools or medical and surgical equipment.

FI, the Global Association of the Exhibition Industry, worked with Oxford Economics to produce the ‘Global Economic Impact of Exhibitions’ report, which was also supported by SISO (Society of Independent Show Organisers). “This truly is a first for our industry,” said UFI president Craig Newman. “This new data will support us when we talk to stakeholders about our industry, especially as it’s broken down into the direct, measurable economic impact per exhibiting company – right down to the economic value of every single square metre of venue exhibition space. And on top of that, it makes me proud to work for our industry, knowing that we are securing over three million jobs.” 18 Business Events Africa May 2019

Based on UFI exhibition metrics, the model developed by Oxford Economics provides results for the world and also regional data for Africa, the Asia-Pacific, Central and South America, Europe, the Middle East and North America.

Key findings The report shows the far-reaching impact of the exhibition sector, which generates €68.7 ($81.1) billion in direct GDP and contributes a total economic impact of €275 ($325) billion. This ranks the sector as the 56th largest economy in the world, larger than those of countries such as Hungary, Kuwait, Sri Lanka, and Ecuador. In 2018, approximately 32,000 exhibitions directly involved 303 million

visitors and over 4.5 million exhibitors across more than 180 countries. The total impact of €167 (US$198) billion in global GDP includes the direct spending and jobs that are specifically involved in planning and producing exhibitions, and for participants and exhibitors to travel to exhibitions, as well as other exhibition-related spending. Following the ISO definitions, an exhibition, show or fair is defined as an event where products, services or information are displayed and disseminated. Exhibitions differ from conferences, conventions, seminars or other business and consumer events, and exclude flea markets and street markets. Europe was the largest market in terms of visitors, welcoming 112 million in 2018. This represents 37 per cent of global exhibition visitors in 2018. North America ranked second, with 91 million visitors, followed by the AsiaPacific with nearly 82 million visitors. In terms of total GDP, North America ranked first with over €78.2 ($92.3) billion of total GDP attributable to the exhibitions sector. This accounts for nearly 47 per cent of the sector’s global impact. Europe followed with €48.6 ($57.3) billion of total GDP, representing 29 per cent of the sector’s global impact. Overall, exhibitions globally generated €60 700 ($71 700) of total sales per exhibiting company and €7 900 of total sales per square metre of venue gross indoor exhibition space.

Exhibitions generate

€275 (US$325) billion in total output globally. Exhibitions contribute

€167 (US$198) billion to global gross domestic product (GDP).

They support 3.2 million jobs around the world. www.businesseventsafrica.com

Economic impacts by region – total output impacts In billions, Euros, 2018

€ 118.83 € 92.27 € 56.58 € 4.12 North America

Europe

Asia/Pacific

€ 2.39

€ 0.94

Central & Middle East South America

1.5% 0.9% 0.3%

Africa

North America Europe

20.6% 43.2%

Asia/Pacific Central & South America

33.5%

Middle East Africa

Source: Oxford Economics (2019)

Research will continue As with every piece of global UFI research, such as the Global Barometer or the World Map of Venues, this study on economic impact allows country and market profiles to be added, using the same metrics. UFI has secured an arrangement with Oxford Economics that allows industry associations who are UFI members to have specific profiles for their home markets added to the report. Kai Hattendorf, UFI managing director and chief executive officer, said: “We are happy to be able to provide this new set of data which highlights the impact of the exhibition industry. The methodology can be used at national level wherever needed, and we hope that it will contribute to consistent data across the world for this important element of economic impact.” David Audrain, SISO executive/managing director, commented: “SISO is very pleased to have partnered with UFI in funding the production of this report. Having reliable statistics is key to measuring the growth and impact of the Industry. We hope that organisers from around the world will use this data to showcase the value of this industry to their stakeholders and governments.”

Global Exhibitions Day to highlight the economic impact The research was timed to provide the data during the run-up to Global Exhibitions Day 2019 on 5 June. Around the world, exhibition industry professionals, companies and associations, are organising a multitude of events and activities to highlight the critical role the industry plays in driving and fostering the growth of regional, national and international economies. More information is available at www.globalexhibitionsday.org.

How to access the full report

Work Well Package RATES FROM*

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R575

R510

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WORK WELL IN A CLUTTER-FREE MEETING SPACE. Full Day Conference includes: - 3 Tea and Coffee Refreshment Breaks - Lunch - Venue Hire - Data Projector - Projector Screen - Flip Chart with Pens - Conference Pens and Pads - Westin Pure Filtered Water and Sweets - Parking Subject To Availability - Wifi Included www.westincapetown.com wh.cptwi.groupreservations@marriott.com | 021.412.9999

In line with UFI’s mission to provide vital data to the entire exhibitions industry, the full ‘Global Economic Impact of Exhibitions’ report is available free of charge on the UFI website at www.ufi.org/research.

THE WESTIN CAPE TOWN

WESTINCPT

SUSTAINABILITY

Fighting climate change

one conference at a time A 42kW solar power system installed almost two years ago on the Spier Conference Centre roof has resulted in significant energy savings, offsetting roughly 40 per cent of the Centre’s annual power usage. The 156 solar panels are also an important tool in the fight against climate change.

“C

arbon emissions from electricity generation is one of the biggest culprits responsible for global rising temperatures,” explained Spier’s general manager, Joep Schoof. “Harnessing ample sunshine to generate clean power forms an important part of our commitment to a selfsufficient and sustainable future that will benefit both people and planet.” From 31 November 2017 to 30 April 2019, the 255 m2 array of panels 20 Business Events Africa May 2019

generated 95 440 kWh of power. Had this been generated by a coalfired power station this would have resulted in 50.58 tonnes of carbon emissions. That’s equivalent to the carbon dioxide released from: • The consumption of 34 505L of petrol. • The burning of 33 450kg of coal. • The charging of 8 601 301 smart phones. When electricity demand in the Conference Centre is low and

generation is high, the excess power is used by other buildings on the estate, ensuring this energy doesn’t go to waste. The Conference Centre panels form the third and largest solar PV system to be installed at Spier by RenEnergy, Spier’s energy partner (which is also based on the estate). In the coming months, additional panels will be installed at the Spier Hotel and Tasting Room. www.businesseventsafrica.com

EVENT TECHNOLOGY

Facial recognition event check-in is now a reality in SA

Crowd Stream has proudly partnered with fielddrive to bring an innovative and comprehensive suite of services for onsite event management to Africa. How facial recognition check-ins work This exciting technology allows attendees to check into events using only their face. Shorter wait times, more secure meetings, and personalised attendee greetings are just a few of the benefits facial recognition provides. 1. An attendee walks into a conference and heads for a kiosk to check-in. 2. As they approach the kiosk, it recognises their face and greets them by name. 3. Their badge prints instantaneously!

Check-in kiosk Each kiosk is fitted with a check-in screen, keyboard, scanner and badge printer. • Flexible. • Compact. • Multi-functional. • Out-of-the-box.

22 Business Events Africa May 2019

• Outage-proof (PSU). • Ready-to-print in 5 mins. • Works either online or offline. Facial recognition is only online. • Front or back facing. • With or without hospitality team. • Up to 250 badges / hour. • Touch screen to operate. • Printer for live badging. • Keyboard for look-ups. • Webcam for face recognition. • Scanner to facilitate self check-in.

fielddrive software fielddrive software integrates with over 140 different databases and registration platforms, making it the most flexible and easy-to use event solution on the market. At Crowd Stream we are now able to provide event badges, data integration, and attendee tracking all from one integrated platform so all of your data and event management is in one place. We integrate with over 140 different event registration providers and association management solutions.

Awards 2019 fielddrive, the award-winning, onsite attendee management company, and Zenus, the premier face recognition provider in the events industry, won the 2018 Prestigious Tech Watch award at IBTM World in Barcelona. • 2018 World Tech Watch Award, IBTM World. • 2018 De Bertjes InternationalScale Entrepreneur. • 2018 Event Tech Live the Best Technology Partnership Award. • 2016 Event Tech Live the Best Event Management Technology.

Whatever your favourite solution is, we’ll connect to it and provide the data for onsite services.

No long queues We provide the fastest and most cost-effective way to welcome your guests. At a speed of 250 visitors an hour for each kiosk you never have to worry about long queues.

www.businesseventsafrica.com

EVENT TECHNOLOGY

Branding, sponsorship, monetising The side panels of the kiosks and facade/signage of the front desks can be customised to promote corporate branding, or visually feature the theme of your event. Additionally, the welcome screens of the kiosk scan prominently showcase corporate logos for a unified look and feel across hardware and software. Flexible badge designs are an ideal platform for tailoring sponsorship messages and brands to the right audience, according to attendee type, seniority, or function. Lead retrieval tools and other visual supports/signage complete a comprehensive tool set, allowing you to minimise event budgets, increase revenue and ensure that your event is a great platform to delight attendees, partners, sponsors, exhibitors, speakers, and more.

Data integration fielddrive integrates with your favourite event registration provider, your

www.businesseventsafrica.com

association management software, your CRM or sales and marketing solution. This allows you to operate independently of the online solution and if you are using multiple applications, you can connect a different datasource for each one of your events. The two way data integrations allows you to manage: • Onsite check-ins. • Onsite live badge & wrist band printing. • Print session tickets. • Name changes. • Replacement. • New registrations (managed in the core application with direct sync to badge kiosk). • Photo badges.

Badge Printing Software The core of onsite live badging is our badgedrive software. It’s installed on each table top or kiosk check-in station. badgedrive synchronises your data with the fielddrive server and all subsequent integrated systems. All your

attendee data is stored on each one of the check-in stations, so you can work offline and continue delivering badges when the internet goes down. badgedrive software can be setup in different modes to manage different situations. • Hosted mode – registration desks + hospitality team. • Self-registration – to manage last minute walk-ins. • Self check-in – to manage automated badge printing. • Session scanning – to keep track of session visits. • Face recognition – world’s fastest check-in!

+27 11 704 3483 sales@crowdstream.co.za www.crowdstream.co.za

Business Events Africa May 2019 23

EXECUTIVE CHEF

Deeply rooted in family heritage Growing up spending most of his time in the kitchen, Coovashan (Coo) Pillay, 37, executive chef of Protea Hotel by Marriott O.R. Tambo Airport developed a passion for food, especially cooking with freshly-grown ingredients.

“M

y love and respect for the earth was nurtured as a young boy. Born and brought up on a farm in northern KwaZulu-Natal, I followed my dad around his farm to gain knowledge and understanding of agricultural produce. “It took me a while to heed the call, but I eventually quit studying towards a BCom degree to pursue a career in food. “I enrolled at the International Hotel School where I received my Diploma in Professional Cookery, having been an in-service trainee of the Three Cities Hotel Group and working at The Royal Hotel, 1 on 1 Events Centre Gateway and the Royal Palm Hotel.” After completing his in-service training he joined Signature Life in 2009 and worked for various properties in the group. During this time, he moved up the ranks to executive chef. He joined IHG’s Hotel Inn Sandton Rivonia Road in 2013. In mid-2014 he headed up the Royal Marang Hotel, Ananda Lodge and Royal Bafokeng Stadium as executive chef for the Royal Bafokeng. He returned to Johannesburg in 2016 to join Protea Hotel by Marriot O.R. Tambo Airport as executive chef. Coo’s goal for the future is to leave a lasting legacy in the industry by focusing on the development of a new generation of chefs. “I also want to become regional/area chef for Marriott International,” he said. His love for what he does is clear. “No two days are the same. As executive What are your signature dishes? Creamy chicken and prawn curry made with six ingredients, served with white fluffy basmati rice accompanied by a good Chardonnay. Pistachio-crusted lamb medallion seasoned in a homemade masala blend, served with a mini lamb shank curry pie, turmeric potato on a minted raita, finished off with poppadum dust. This must be accompanied by a good, rich and deep Merlot.

chef of the hotel, chairman of the Protea Hotels by Marriott food and beverage forum and vice-chair of the SA Chefs Gauteng Committee, I am constantly travelling, networking with other industry partners, attending trade shows, competitions and food events. I also focus on the training and development of young chefs within our industry.” In regards to trends he said: “Consumers have become a lot more food and health conscious. There is a trend of moving to more freshly-prepared produce rather than preservative-filled alternatives. With the increase of the more food-focused television and social media channels, consumers are more aware of food and ingredients. This could make or break the restaurant business, but on the positive side it is opening up a market that is willing to leave their comfort zones and taste and experiment with new dishes. “For those still wanting to indulge, rustic cuisine definitely leads the lists. Consumers are not wanting the fine dining, silver service options. Family style, platter and tapas options are growing ever more popular. Food trucks are also on the increase. A highlight at many functions and outdoor events are food trucks, offering top-end meals and snacks. “On the beverage side, the craft generation is still growing strong with the likes of beer, vodka, gin, whiskey, etc. This has also opened the market for the modern day chef to

pair cuisine with craft beverages.” The main challenge facing the sector is the economy as it affects clients’ budgets. “We need to cut back on the bells and whistles and keep events as straightforward as possible. We are in constant competition with other venues.” Coo is currently single, and for leisure he enjoys visiting the family farm in KwaZulu-Natal. “I love the open fields. It’s a wonderful time to switch off from the hustle and bustle of the big city and reflect and enjoy the simple things in life.” He enjoys entertaining family and friends. “I love cooking and sharing my dinner table with great conversation and wine or whiskey. “I also love travelling to the outskirts of the city, finding the hidden gems of food places and visiting food markets.” His advice for newcomers is: “Have passion for the industry, have the stamina, and be willing to make the sacrifice. It’s not an easy road, but if you are willing and determined you can make it a success. Don’t allow celebrity chefs to fool you into thinking that being a chef is glamorous. It’s a lot of hard work before getting to reap the rewards of your success.”

What food trends are emerging in the conference industry?

reserved whiskey / Beyerskloof Reserve Pinotage or Warwick First Lady.

More focus and consciousness towards gluten- and lactosefree meals, foods to cater for diabetics, as well as diets like banting.

What is your favourite food? Mom’s fish biryani.

What has remained constant in this industry? The chefs willingness to adapt to clients’ needs.

What is your favourite beverage? Mojito / a good

24 Business Events Africa May 2019

Dad’s speciality curries of luffas with shrimp and calabash with prawns. I am also a fan of traditional Durban curries like lamb trotters with beans, the everfavourite running fowl curry and a lamb curry with potato.

What is your great love? Family and spirituality. As

much as my career has taken me out of my home town and comfort zones, I am still deeply rooted to my family heritage and proud of my cultural upbringing.

What is your pet peeve? Arrogant chefs.

Are you adventurous? Not in activities, but I am definitely adventurous in tasting weird and wonderful foods from all around the world.

www.businesseventsafrica.com

EXECUTIVE CHEF

Operational nce e Exce OPERATIONS RUN SMOOTH AND EFFICIENTLY BECAUSE

THESE GUYS ARE ORGANIZED

BEST SUPPLIER AWARD GETS EARNED

The guys d n u o y DESIGN

Designers that know how to get your product the most attention and create a memorable exhibition experience

QUOTE

With budgets being sensitive, proper quoting can make a big difference for a successful exhibition

PLANNING

To run a project smoothly, thorough planning is essential for headache free implementation.

PRODUCTION

Hands on involvement by all, make the production process effortless and effective www.businesseventsafrica.com

Business Events Africa May 2019 25

VENUE NEWS

Johannesburg Expo Centre and GTA join forces for Global Exhibitions Day The Gauteng Tourism Authority (GTA) are excited to announce that they have partnered together with the Johannesburg Expo Centre to take the lead on the fourth annual Global Exhibitions Day which will be held on 5 June 2019!

lobal Exhibitions Day is centred around increasing the visibility of the exhibitions industry to all who are interested on a regional and global scale. Global Exhibitions Day 2019 invites industry professionals from all over the world to learn about the importance of exhibitions as a key driver in economic growth and sustainability. Visitors can expect a broad mix of activities and events both onsite and online that will promote facts, stats and key messages to create awareness around exhibitions as a business platform. This is an exciting partnership of true industry experts. The GTA is the official destination marketing agency for the Gauteng City Region and is one of the leading authorities for the business events industry in the province as well as in the exhibitions industry. The GTA aims to develop, promote, coordinate and facilitate responsible

26 Business Events Africa May 2019

and sustainable tourism that contributes to job creation and economic growth, and they have first-hand experience with how this can be achieved. “Exhibitions are an effective way of doing business and offer a variety of sustainable job opportunities” said Nonnie Kubeka, head of Gauteng Conventions & Events Bureau, which is a significant benefit that will be highlighted at #GED19. The JEC is the leading national and international exhibition, conference, convention and events centre in South Africa and has a wealth of knowledge and experience on all things industry related – who better to host the event alongside the GTA? “My view of Global Exhibitions Day is that it should be a true representation of the exhibitions industry in the country, and combine all sections from venues to organisers and service providers,” said

Craig Newman, chief executive officer of JEC. “That’s exactly what this year’s GED will aim to do. If you’re a part of the exhibitions industry in any way, this event is not to be missed,” he added. The Gauteng Tourism Authority and the Johannesburg Expo Centre invites you to be a part of Global Exhibitions Day 2019 – one of the fastest growing exhibition events in the industry that continues to expand each year.

For more information visit www.exhibitionsday.org.

www.businesseventsafrica.com

EVENT GREENING FORUM

3 reasons

why you don’t want to miss the EGF’s master class & conference ‘Imagining a different future’ is the theme of the Event Greening Forum’s (EGF) 2019 conference and master class. You don’t want to miss them. Here’s why… 1.You’ll get informed about future issues These events will arm you with the information and tools you need to prepare and adapt to climate change and its impact on the events industry. Technically, the issues tackled are not future issues – they are current ones. However, denial and delayed reactions mean that few people are taking them seriously or responding appropriately now. This will change, and they will become increasingly urgent in the future. Lorraine Jenks is, among other things, a sustainability facilitator, greening specialist and climate change leader. She will run the master class. She explains; “With incidences of extreme weather making headline news, it is clear that climate change is here. We are not ready. The impact on all aspects of our lifestyles, tourism, hospitality and the events industry in Africa will be, and already is, profound.

“Based on research in Africa, I will share actual climate disruptions experienced by people on the ground and offer solutions, preparedness, special training, adaptations and some of their tips for all aspects of the events industry.”

2. It’s an opportunity to collaborate for good The EGF’s events attract representatives from across all sectors of the events industry, from organisers to government, and venues to suppliers. They are a unique opportunity to network with potential business allies – ranging from possible suppliers, clients, sponsors and/or partners. What everyone does have in common is a passion for sustainability, which means attendees are forward-thinking early adopters. They are the kind of people who stay curious, and are conscientious and willing to take risks. They are the kind of people you should want to do business with.

The EGF’s event greening success The Event Greening Forum’s 2018 conference and master class was awarded Silver for the Best Sustainable Event in the small event category at the African Responsible Tourism Awards (ARTA) at World Travel Market Africa in April this year. “As the Event Greening Forum, when we hold events we treat them as an opportunity to showcase simple and often low cost event greening measures that we believe are easily replicable for others in the industry,” says Lynn McLeod, the EGF Secretariat and the person responsible for organising the conference and master class. McLeod explains; “For example, we chose a venue (white light | the forum) with natural lighting, and which could devise a sustainable menu for us, sourcing all ingredients from within a 50km radius – including many from its own onsite vegetable gardens. The gifts were locally sourced from African Mama Crafts, a 100 per cent black female owned local SME business which works with rural cooperatives to create employment opportunities where they are sorely needed. We reused our lanyards from the previous year. We had no bottled water, only jugs of water. No disposable service ware was used for the catering. And we didn’t have conference bags, swag or printed marketing materials.” The 2019 EGF conference and master class will similarly embody the principles of event greening, building on the many sustainable benefits that Maropeng offers as a green venue.

www.businesseventsafrica.com

THE IMPORTANT DETAILS Wednesday, 10 July 2019 EGF master class Thursday, 11 July 2019 EGF conference Venue: Hominin House, Maropeng

On that note – if you are interested in building your brand at this event by becoming a sponsor, please contact Lisa Jade Kirkham (nee Merven) on lisa@ gingerbiscuitsa.co.za for more information.

3. You’ll receive great value for money The master class is a half day workshop, while the conference is a one day event. These compact formats keep the cost to attend at a minimum, reduce your time away from the office, and ensure the programme only has space for the very best content.

About the EGF The Event Greening Forum (EGF) is a non-profit organisation that promotes sustainability within the business events sector. It does this by hosting educational sessions for industry and lobbying government in an effort to implement sustainability principles into the daily operations of the events industry. The EGF was established through dedication and support of eight industry associations who are recognised as founding members. The founding members are key industry associations working together to promote South Africa as a destination for various types of events.

Want to know more?

If you would like to know more about event greening, visit www. eventgreening.co.za where you can browse the free resources, sign up to the monthly newsletter, or contact them directly with any queries. Contact: Lynn Mcleod T: 082 891 5883 E: lynn@eventgreening.co.za

Business Events Africa May 2019 27

AAXO NEWS

Don’t cut marketing spend WIth the uncertainty caused by the elections and consumer spend dipping, it’s no wonder companies are cutting on their marketing spend. Whatever they do spend on marketing, needs to be allocated to the marketing channels that deliver ROI so that it is justifiable to the shareholders. By Leatitia van Straten, chairperson of The Association of African Exhibition Organisers (AAXO)

firm favourite remains digital and social media, for its affordability and reach. In terms of numbers, it certainly delivers to the audience. But measuring the ROI on something like digital spend is hard enough as it is. And if the revenue isn’t there to support it, marketers are under even more pressure to find alternatives to meet the company’s revenue objectives. Exhibitions remain one of the top marketing channels to use, and here are a few good reasons why this is no fabricated claim.

Pre-show marketing Most show organisers not only help you create awareness of your involvement with the show, but encourage you to share your show marketing

strategy with them so that they can aid in driving potential clients to your stand.

Access face to face customers Imagine thousands of customers, in a buying frame of mind and looking for your particular kind of products and services walking through your door right now. That’s the power of exhibitions.

Explicit return on investment According to Center for Exhibition Industry Research (CEIR), exhibitions are important for marketers to meet critical objectives in sourcing new customers, generating sales leads, and building brand awareness. Exhibitions are the face-to-face marketing channel

of choice for marketers and are highly valued in achieving marketing and sales objectives. And paired with the latest in technology, you can now track all the leads generated at an exhibition right up to the sale being made post-show.

Post-show marketing The magic doesn’t stop when the show closes its doors. In reality, that is when exhibitors

start reaping the rewards: from having a list of current clients to up-sell, to closing new sales leads and profiting from the shows post-marketing exposure. Exhibitors will also have full access to the show statistics to warrant their involvement and secure marketing budget for future participation. Why minimise your marketing spend, when you can maximise your ROI?

EXSA NEWS

Rising together to meet expectations The exhibition industry, both locally and globally, is preparing for tougher times as economic growth slows down. By Gill Gibbs, executive committee member of EXSA.

lobally, growth has become difficult to sustain and as a result, new opportunities for partnerships and collaboration are being created. Many organisers are looking outside their home country for new shows and event opportunities. Expectations from attendees are definitely higher than before, with the experience element being a top requirement. Technology will play its part in shifting expectations. Venues, suppliers and organisers must consistently deliver excellence across the board and find ways to raise the quality of the exhibits and the calibre of the exhibitors. Although the economic outlook is not that positive we

must remember; as venues, suppliers and organisers, we have a direct impact on the economy with every exhibition that is held. If we do what we do well, this goes a long way towards sustainability in our industry – locally and globally – and the preservation of our industry brand, which is critical for our international visitors, organisers and suppliers. The exhibition industry is the heartbeat of the business events industry. We are dedicated and committed to excellence in project realisation and that is why we keep doing what we do, why we sacrifice our nights, our weekends, often encroaching upon and engulfing our family time – to ensure

that the exhibition, the show, or the event goes live when it should, to the delight and appreciation of the attendees. As EXSA, as an industry body, we are hearing from our members that they are experiencing alarmingly short lead times. The preparation time that it takes for production and planning for the project to achieve the desired excellence, is not always being taken into cognisance when it comes down to the project approval phase, whether this be from a lack of understanding, experience and knowledge, or a lack of organisation, or at times, a lack of responsibility. Another trend is the project payment terms are not always being adhered to, despite all

attempts to achieve the same and this has a domino effect, not only on the project, but on the sustainability of the industry players. The industry landscape is changing, budgets are becoming tighter and venues and suppliers have to make it work. Start-ups are coming through the ranks and the challenge for industry associations is how to package what we do and present it attractively to the younger employment-seeking generation in the interests of longevity for the industry. Our industry associations must be primed to be able to assist young talent and talent that is already in our industry, to progress further, to find their niche – and to be the centre of learning and innovation.

E: info@exsa.co.za T: +27 10 300 7907 www.exsa.co.za

SAACI NEWS

We own our own industry By Rudi Van Der Vyver, chief executive officer of SAACI

Collaboration, co-opetition, partnership and shared economies are all buzz words we hear about often in the industry, but what does that really mean for us in our businesses and why is this so important when looking at the sustainability of our industry?

ollaboration is vitally important from a SAACI point of view, and we continue to drive this as one of our three key strategic focus areas. When we talk about collaboration, we specifically refer to an open market or shared economy model where all in the industry has a specific role to play with very specific value to add at various stages of the event value chain. We also drive collaboration within our membership base, and there are a few reasons for this. Collaboration drives efficiency both within a company as well as in the industry. If we have more members doing business with other members, we can further

drive the professionalism within the industry by having more industry players adhering to our association code of conduct â&#x20AC;&#x201C; which, in turn, drives industry ethics, standards and more business into the industry. We will also see more specialists and experts within the industry as we start to focus on true fields of speciality which again drives the standards within the industry to new heights. Collaboration is also a key element when it comes to developing new talent within our industry. Through effective collaboration we provide platforms for knowledge building and sharing which is crucial in business events as we often learn more from others

than we could ever learn from any book or guide produced, as this is real life learning. We also provide much better succession planning for our own businesses as well as the industry by insuring that we effectively upskill our incoming industry talent through allowing them exposure within the industry and to learn as they grow their careers. With a collaborative environment we also create a natural mentorship pool where people arenâ&#x20AC;&#x2122;t scared of asking questions and learning but are rather encouraged to do so, within this safe and collaborative space created. Lastly, collaboration is vitally important from a knowledge base and best practices sharing

point of view. By openly sharing best practices with our industry partners across the globe we can ensure that we have adequately high levels of standards both for business events across Africa as well as when we operate in any other country as an organiser or supplier. This provides our industry with the credibility we need to be seen as a truly world leading business events industry, but collaboration is something we can only drive and create platforms for, the true uptake of this concept and benefit it brings will be in the hands of our members and the broader industry and how they adopt this industry shaping concept.

SITE NEWS

Tips for including wellness in your incentive travel program

By Don Phin

Odds are if somebody is qualified for incentive travel, they’ve also overwhelmed themselves with work obligations. They could use a vacation to finally relax and recharge for even greater success!

ompanies can send their superstars on trips, and either have them coming home exhausted or revitalised. I know which trips I want my employees taking. There are wonderful opportunities to provide incentive travel that nourishes the soul, calms the mind, and strengthens resolve. It’s needed too. Some 78 per cent of workers feel their job is stressful and some 75 per cent of all health care costs go to preventable chronic diseases like obesity, diabetes, and stroke. ”Work is an essential and rewarding part of all of our lives, but not the only part of it, and sometimes it’s hard to find the balance. Progressive companies are encouraging a healthy balance between work and personal responsibilities for their team, and seeing the benefit of it. In today’s competitive labour market, these work-life balance practices are truly essential for employee retention, and for us as DMC’s that want

Stay Put Planners can send their winners to a location that is more about staying put than traveling all over the place. You can do this because many of today’s resorts have extensive wellness amenities. On the flip side, there are some participants that want to be active and are more interested in adventure travel, said Ira Ozer, founder of Innovation Meetings. “If possible, it’s a good idea to consider an active alternative, or at least survey participants about their interests.” to stay thought leaders and innovators in the incentive industry space, our programs also need to reflect this progressive way of thinking.” said Aoife Delaney, director of marketing and sales at the DMC Network. “Well-being is unfortunately still often an afterthought in our industry, when it should be the first thought, and the area that we need to focus on when developing as an incentive travel professional,” she added.

Healthy Food and Activities These days more and more hotels and resorts are putting organically grown and locally sourced food on the menu and may even have a few classes on how to prepare and cook healthy food. As far as healthy activities, resorts are offering sunset yoga and Pilates, tennis or golf. Not to mention resorts that are on the beach for swimming, paddle boarding

What we’re all about: motivational experiences Why we do it? Business results! Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results. Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures. Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth. Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...

Contact

Email: info@sitesouthernafrica.com www.sitesouthernafrica.com www.siteglobal.com

SITE NEWS

and more. “Why not have a dance party every night, encouraging people to move and get involved?” Mr Ozer said. “Our clients aren’t asking for the mini Olympics anymore,” said Marilyn Marusa, DMCP, CIS, PRA Business Events. “But they do want wellness options incorporated in their programs like walking and running options, massage and even oxygen stations. We’ve even had breaks where we add a golf swing station or we bring in a stretching coach.” Most resorts also offer spa services – whether it’s a massage, acupuncture, chiropractic adjustment, Reiki energy work, hot stones, salt scrubs, etc., there’s nothing like time at the spa to relax and nourish one’s self. Mr Ozer suggests the company pay for these services plus the tip so that winners have one less thing to worry about.

Mental Health You can no longer discuss wellness without approaching the subject of mental well-being. Whether it’s how to manage relations, deal with addictions,

or managing the inner dialogue, many resorts have classes and coaches to help in this area. “It’s important for the sponsoring company CEO or senior executive explain to everyone that the trip is intended to be relaxing and everyone should be themselves and not maintain any kind of corporate ‘armor’. No one will be watching or evaluating them on the trip,” Mr Ozer said. No TV, WIFI, etc. – we are so uberconnected that sometimes the best thing is to unplug completely. Often, this is the reality of some resorts due to their unique locations. Finally, don’t forget loved ones left behind. ”When looking at incorporating more well-being into our lives in this industry, why not look to the loved ones we are leaving at home while we travel? “How motivating to our mental wellbeing to hear that a partner or spouse receive a bouquet of flowers or a gift for their children and a note that reminds them that we know how hard it can be to have a partner that works in our industry and thanking them for ‘loaning’ their partner to us for the event? How

Who is Don Phin? Don Phin is a recovering attorney, presenter on emotional intelligence in leadership and sales, and an executive coach. He lives in beautiful Coronado, CA. Visit his website www.donphin.com where you can find free books, reports, tools and more!

would gestures like these improve the engagement of our delegates when on site at an incentive event, trade show or sales mission?” Mr Delaney added.

ADVERTISERS’ INDEX

May 2019 Vol 39 No 5 ADVERTISER

PAGE

WEBSITE

AAXO

aaxo@aaxo.co.za

www.aaxo.co.za

Barmotion

IFC

info@barmotion.co.za

www.barmotion.co.za

Birchwood Hotel & OR Tambo Conference Centre

OFC, 6-8 quotes@birchwoodhotel.co.za

www.birchwoodhotel.co.za

Cape Town International Convention Centre

info@cticc.co.za

www.cticc.co.za

Cape Town Stadium

info@capetownstadium.co.za

www.capetownstadium.co.za

Crowd Stream

22-23

sales@crowdstream.co.za

www.crowdstream.co.za

Expo Centre Johannesburg

OBC

info@expocentre.co.za

www.expocentre.co.za

Expo Guys

info@expoguys.co.za

www.expoguys.co.za

EXSA

exsa@exsa.co.za

www.exsa.co.za

MJunxion

yolande@mjunxion.co.za

www.mjunxion.co.za

Plaslope

glenda.aereboe@plaslope.com

www.plaslope.com

SAACI

IBC, 30

info@saaci.org

www.saaci.org

SITE

info@sitesouthernafrica.com

www.sitesouthernafrica.com

South African Tourism

9-16

convention@southafrica.net

www.businessevents.southafrica.net

Spier Hotel & Conference Centre

20-21

conference@spier.co.za

www.spier.co.za

The Westin Cape Town

wh.cptwi.groupreservations@marriott.com

www.westincapetown.com

32 Business Events Africa May 2019

www.businesseventsafrica.com

CALENDAR

Conferences, workshops and exhibitions of interest to the conference, exhibition and special events market For free entries in this calendar, please supply information to editorial@businesseventsafrica.com LOCAL: 2019 5-6 JUNE 2019: Markex 2019 Venue: Sandton Convention Centre, Johannesburg, South Africa Tel: +27 (0)11 835 1565 www.markex.co.za 5-6 JUNE 2019: Madex 2019 Venue: Sandton Convention Centre, Johannesburg, South Africa Tel: +27 (0)11 835 1565 www.madex.co.za 23-25 JUNE 2019: The Hotel Show Africa 2019 Venue: Gallagher Convention Centre, Johannesburg Tel: +27 (0)11 783 7250 Email: belindawewege@dmgevents.com www.thehotelshowafrica.com 18-20 JUNE 2019: ICCA Association Meetings Programme (AMP) 2019 Venue: Durban ICC, Durban Email: mieke.l@iccaworld.org / sina.b@iccaworld.org www.amp2019.iccaworld.org 9-11 JULY: Food & Drink Technology (FDT) Africa 2019 Venue: Gallagher Convention Centre, Johannesburg

Dain Richardson Tel: +27 11 476 8093 Email: dain.richardson@mmi-southafrica. co.za www.fdt-africa.com 10-11 JULY 2019: Climate Change – A Tale of Two Futures Hominin House, Maropeng, Cradle of Mankind info@eventgreening.co.za www.eventgreening.co.za/2019conference 17-19 JULY: Mediatech Africa Venue: Ticketpro Dome, Johannesburg Simon Robinson Tel: +27(0)11 025-3180 Email: simon@suncirclegroup.com www.mediatech.co.za 28-30 JULY: SAACI Congress Southern Sun Elangeni Maharani catherinet@turnersconferences.co.za www.saacicongress.org 7-9 AUGUST 2019: International Sourcing Fair Venue: Gallagher Convention Centre, Johannesburg Sandra Jardim Tel: +27(0)11 549 8300 Email: sandra.jardim@reedexpoafrica.co.za www.internationalsourcingfair.co.za

11-13 SEPTEMBER: SA Innovation Summit Cape Town Tel: +27 (0)82 708 1960 Email: info@innovationsummit.co.za www.innovationsummit.co.za

INTERNATIONAL: 2019 21-23 MAY 2019: IMEX Frankfurt Venue: Messe Frankfurt Tel: +44 1273 227311 www.imexexhibitions.com 29-30 MAY 2019: IBTM Americas Venue: Centro Citibanamex, CDMX Email: sales@ibtmamericas.com Tel: +52 (55) 8852 6210 www.ibtmamericas.com 26-27 JUNE 2019: The Meetings Show UK Venue: Olympia London, United Kingdom www.themeetingsshow.com 28-29 AUGUST 2019: IBTM China | Beijing Tel: +44 20 8271 2128 www.ibtmchina.com 10-12 SEPTEMBER 2019: IMEX AMERICA Venue: Sands Expo, Las Vegas, USA Tel: +44 1273 227311 www.imexamerica.com

TEL: +27 11 452 1115 FAX: +27 11 452 3609 WEBSITE: www.plaslope.com EMAIL: glenda.aereboe@plaslope.com

TAMPER EVIDENT SECURITY BAGS

• Debasafe® Tamper Evident Security Bags are used whenever tamper-evident movement is critical. • We manufacture to order and assist in tailor-made solutions to suit your security needs. • A comprehensive range of security features are standard on the bags and additional features can be added. • The sealing strip is used for exacting demands with a heat indicator displaying attempts to tamper. • Tampering by means of cold, heat, solvents, liquids & manipulation is clearly visible. • Bags can be customised according to customer’s requirements with exclusive numbering & bar-coding. • Bags are manufactured in either transparent or opaque LDPE film, in various grades to meet specific requirements.

www.businesseventsafrica.com

The bags are used for the safe movement of: • Government Departments • Foreign Exchange • Confidential Documents (Examinations, Elections, Passports, Visas etc.) • High Value Items (Diamonds, Precious Metals, Forensic Evidence, Cellphones, Computer Equipment) • Cash (Banks & Cash-in-Transit companies)

Business Events Africa May 2019 33