Business Events Africa November 2019

Page 34

TOP EXHIBITION SUPPLIERS

Exhibition by Scan Display.

Defining top exhibition suppliers By Gill Gibbs, executive committee member of EXSA

There are various suppliers in the exhibition & event industry and finding the top one and most importantly, the right contractor for your trade show or exhibition stand, is critical to your project’s success.

S

etting goals and quantifiable benchmarks will assist in defining the success of the project, while improving the strategies for the same. With the many suppliers seemingly offering the same service, how do you decide which one is right for you? In your search for the top exhibition supplier, it is vital to understand that there are various processes and costs that go in to delivering a trade show and an exhibition stand, and it is imperative that

a supplier is sourced that will help you to come in on point and on budget. In today’s world, every business relies on a community of other businesses in some form or capacity. Trade shows are no different, as many related companies and service providers operate under one roof. In a collaborative environment, industry professionals and companies can benefit from each other. As a case in point, stand manufacturers and contractors may need to enlist the

expertise and services of the trade show appointed logistics company, to ensure that the exhibition products arrive on time, intact, and can therefore be showcased professionally. Trade shows are the ultimate networking opportunity, and learning about and growing with other companies, their service offering and products, provides an understanding of where the various companies fit in the big picture.

Exhibition by GL Events.

32 Business BusinessEvents EventsAfrica AfricaNovember November2019 2019

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