Business Events Africa November 2020

www.businesseventsafrica.com

Voice of the Business Events Industry in Africa

Vol 40 No 11 November 2020

First Hilton Garden Inn opens in South Africa

Business Events Africa: Serving the business events industry for 40 years

CONTENTS

The authority on meetings, exhibitions, special events and incentives management

VOL 40 NO 11 NOVEMBER 2020

Hilton Garden Inn Umhlanga Arch Newly completed Hilton Garden Inn Umhlanga Arch offers all the amenities and luxury together with the safety and comfort expected during these unprecedented times.

Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)

HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa TEL: +27 31 764 6977 FAX: 086 762 1867 MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za EDITOR: Irene Costa gomesi@iafrica.com

CT TOURISM AGM REPORT 18 Hope prevails at Cape Town

Tourism’s Annual General Meeting.

Features EDITOR’S COMMENT 2 We will survive.

NEWS 3 Industry unites in support of the Restart Expo.

COVER STORY | HILTON GARDEN INN UMHLANGA ARCH 4 This new hotel is set to open in Umhlanga this month.

SPECIAL FEATURE - EXHIBITIONS 8 Unpacking the recent IFES research.

10 Global recovery insights 2020.

ICCA CONGRESS REPORT BACK 11 Transforming global events together in a new way at ICCA’s 59th Congress.

PERSONALITY PROFILE

A LOCAL PERPECTIVE 20 Hotel management companies serve as an invaluable tool for new and existing properties.

MARKET NEWS 21 Radisson launches Radisson Individuals.

EVENT GREENING FORUM NEWS 23 EGF Master Class: How to host safe

and sustainable events.

AAXO NEWS 24 It is time to reinvent and re-invest

in ourselves.

SAEC NEWS 26 We all agree we need to keep

sustainability on the agenda.

SAACI NEWS 27 Adding to your skills set.

CHEF’S PROFILE

REGULARS 31 Index of advertisers.

30 Directory and associations of interest.

16 Event Wizards to Virtual Event

Wizards. The Case Study.

vincent@contactpub.co.za DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za SALES REPRESENTATIVE: Irene Costa +27 (0)82 558 7387 gomesi@iafrica.com PUBLICATION DETAILS: Volume 40 No 11 Business Events Africa has 12 issues a year and is published monthly.

publishers of Business Events Africa, is a member of:

EXSA NEWS 30 Captain’s log: EXSA’s Stardate November 2020.

MARKET NEWS 31 Fancourt scoops top award in the

27th annual World Travel Awards.

CASE STUDY

Vincent Goode

SITE NEWS 28 It is a matter of trust.

12 Passionate Tes Proos, president of

Site Africa has been in this industry

for over 38 years.

14 Stuart Cason, executive chef of Hilton Sandton has a wealth of knowledge in the culinary arts.

SENIOR GRAPHIC DESIGNER:

THE LAST WORD 34 Getting down to business: a hospitality sector recovery plan.

Learning | Growth | collaboration

Official media partner

Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence

Official journal of the Exhibition & Event Association of Southern Africa

www.businesseventsafrica.com

EDITOR’S COMMENT

We will survive

W

hat a year! Is it me or are you also just tired and want to continue living and enjoying face-to-face interactions, even if it means being in a mask and using copious amounts of sanitiser on a daily basis?

I think the soundtrack that keeps invading my head space has been – ‘I will survive!’ In fact, the anthem I’ve lived to the last few months has to be ‘the business events industry will survive!’

I think 2020 has certainly been the closest we have all come to living in the Wild West with all its uncertainty; except for all the health and safety regulations and, of course, sanitisers, face masks and temperature checks.

Here in South Africa we are definitely more relaxed as our Covid-19 active cases seem to be stable. Government regulations, however, haven’t really eased on the business events industry; the restrictions on ‘gatherings’ still stands at 250 indoors and 500 outdoors.

I know I keep harping on this but our sector is by no means just a ‘gathering’ of people – we are so controlled and regulated and, if anything, we have proven over and over again that our

sector is ready to host bigger groups in a controlled, health and safety first, environment. We have guidelines and yet we are still limited.

Regarding exhibitions – where do I start? – the number limits for exhibitions just make no sense. Quite frankly, I would feel safer at an exhibition, which is controlled and follows all the health and safety guidelines, than I feel when I visit a shopping mall with who-knowswho.

I am hoping that the Restart Expo initiative at the end of November will get government to reconsider. This event will showcase how exhibitions and events can be hosted safely with all the required Covid-19 health and safety protocols in place. This initiative has the support of the business events industry. The Minister of Tourism Mmamoloko Kubayi-Ngubane has accepted the invitation to attend.

Hopefully things will start to change sooner than later.

So, as I look to the end of the year, top of my wish list has to be the easing of regulations on the business events sector so that we can restart and do what we do best!

Credit: Hein Liebetrau

As we start to see the Christmas decorations on display; I must say, I am not quite sure if I’m relieved or still in complete denial that the year could be at an end.

The world continues to spin; and though the USA may have a new president and a number of European countries go into lockdown; the fact is we have to continue. Covid-19 is here to stay for an unpredictable timeframe.

While numbers decrease in our region, we need to find a way forward with the presence of Covid-19.

South Africa most certainly cannot afford to go into another lockdown.

Irene

Email: gomesi@iafrica.com

NEWS

Industry unites in support of the Restart Expo The exhibitions and events industry has united in support of the Restart Expo, an event that will showcase how exhibitions and events can be hosted safely with all the required Covid-19 health and safety protocols in place.

T

he Restart Expo is taking place at the Johannesburg Expo Centre in Nasrec, Johannesburg, from 25-26 November. In addition to the exhibitor stands, there will be a seminar theatre, a meeting area and a business lounge on the exhibition floor. The Restart Expo has the endorsement of the Association of African Exhibition Organisers (AAXO), the SA Events Council and its members, UFI - the Global Association of the Exhibition Industry and exhibition industry suppliers.

“We are delighted to confirm that the Minister of Tourism, the Honourable Mmamoloko Kubayi-Ngubane, has accepted an invitation to attend the Expo,” said Gary Corin, managing director of Specialised Exhibitions, a division of the Montgomery Group. “The objective of the Restart Expo is to create confidence that an event of this nature can safely take place and that the protocols can be applied to and rolled out across exhibitions, conferences and events. We encourage all levels of government to attend as well as suppliers involved in exhibitions and events, past exhibitors and attendees, associations and media.”

“With online registration, wearing a face covering, hand sanitiser stations, social distancing and temperature checks at a designated entrance in place, going to an exhibition and event will be as safe as any place you go, such as grocery shopping. In fact, you could feel safer; such will be the very strict adherence to all protocols required. The industry is so well regulated, even before the global pandemic, and the organisers and venues involved are more than capable of putting

www.businesseventsafrica.com

Gary Corin, managing director of Specialised Exhibitions.

together a public event which falls within the World Health Organisation and local government Covid-19 regulations.”

The Restart Expo is a non-commercial event where every contractor is participating without any revenue being generated. About thirty exhibitors will take part representing the industry and industry suppliers.

“The industry feels that it has been neglected; by showcasing what is possible and enabling a better understanding of what we do and how our industry operates, will also bring an acknowledgment of what the industry’s value is to stakeholders,” Mr Corin said.

Projeni Pather, chairperson of AAXO, also feels that exhibitions and events have, unfortunately, been overlooked.

“We have been bundled into the same category as mass gatherings; the Restart Expo is a strategic effort to unbundle this myth and show government officials that exhibitions and events are organised gatherings. The Events Safety Guidelines, formulated at the beginning of lockdown, has considered the health and safety protocols from the Department of Health, the World Health Organisation, and many international event organisations. Besides the new Guidelines, our industry is very regulated and safety is a prerequisite to any event plan. The Restart Expo allows stakeholders to see how the safety protocols unfold at the live exhibition.”

“All industry stakeholders should attend the Restart Expo; of primary importance is government officials, provincial municipalities, safety and security teams, and event organisers. Unfortunately, the current limit of 250 pax indoors limits our

Projeni Pather, chairperson of AAXO.

interaction; this capacity limit is not financially viable for exhibition organisers.

We firmly believe the Restart Expo can demonstrate to the government the distinction between mass gatherings and business events; the capacity limit on business events should then be lifted to at least 50 per cent of venue capacity,” Ms Pather said.

“AAXO is delighted to work alongside our members, Specialised Exhibitions, and the Johannesburg Expo Centre to deliver the Restart Expo. AAXO is proudly affiliated with the SA Events Council, which collaborates with 14 event associations; the SA Events Council is 100 per cent in support of this initiative. As an industry, it is essential to collaborate, communicate, and work as a cohesive unit, to safely reopen the exhibition and event industry.”

The Restart Expo is an initiative created by Specialised Exhibitions and Johannesburg Expo Centre. With its separate entrance and parking, it is positioned a far distance away from two halls which are currently available as a Covid-19 field hospital.

Business Events Africa November 2020 3

COVER STORY | Hilton Garden Inn Umhlanga Arch

South Africa’s first Hilton Garden Inn

to open at Umhlanga Arch

The first Hilton Garden Inn is set to open later this month in Umhlanga. Hilton Garden Inn Umhlanga Arch in Umhlanga, Durban, forms part of Umhlanga Arch, a significant mixed use development, now completed, in Umhlanga’s Ridgeside precinct. This comes after Hilton and UA Hotel signed a management agreement to open the hotel.

Lovet Robinson is general manager of HIlton Garden Inn Umhlanga Arch.

L

ovet Robinson, general manager of Hilton Garden Inn Umhlanga Arch, said: “Hilton Garden Inn Umhlanga Arch is the first focus service hotel for Hilton in South Africa.

Hilton Garden Inn offers upscale and affordable accommodation with unexpected amenities for an experience that is “simply on another level.”

He added: “It is a smart technologically advanced hotel. With Hilton’s digital check-in as well as our digital key, our guests can seamlessly navigate through the hotel. With digital key, guests can check-in to the hotel online through our Hilton Honors App, select their preferred room, access the guest lift and unlock their room door.”

This internationally acclaimed hotel is ideally located within the business hub of the bespoke, mixed-use Umhlanga Arch only 20 minutes from King Shaka International Airport. Attracting both local and international travellers that can enjoy sub-tropical weather, incredible blue flag beaches, heritage and history, infinite nature and activities.

Mr Robinson, said: “At Hilton Garden Inn Umhlanga Arch, you will find an open, inviting atmosphere with a warm, sunny service – from the first hello tao the next.”

He added: “Expect only the best with peaceful rest and work-filled days in one of our 203 guest rooms.

The hotel’s facilities include a business center, fitness center, outdoor heated pool and our Together & Co Restaurant and Bar facilities. Enjoy elegant rooms with WiFi access, LCD TVs and many

4 Business Events Africa November 2020

more amenities to make your stay one to remember and more enjoyable.

“Whether you are planning an important business meeting, a conference, or a magnificent event, choose Hilton Garden Inn Umhlanga Arch and enjoy our spacious meeting venues, personalised service, and delicious catering options.

“Meeting facilities are an integral part of our business structure and our focus is to cater for the smaller to medium size meetings,” he added.

Mr Robinson continued: “My vision for the hotel is to be the best Hilton Garden Inn in our region EMEA (Europe, the Middle East and Africa).”

In conclusion he said: “We are very excited about the future of Hilton in South Africa and we hope to become the first of many HGIs in South Africa.”

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: “Umhlanga is a terrific location in which to launch Hilton Garden Inn in South Africa. A popular, upmarket commercial and leisure destination, Umhlanga is one of South Africa’s fastest-growing economic areas. The relocation of nearby King Shaka International Airport in 2010 and a significant boost in office space is driving considerable growth in corporate traffic, creating demand for what will be our first Hilton Garden Inn in South Africa.”

Africa is home to over 100 Hilton hotels across seven brands, including Hilton Garden Inn. The brand has proven successful across the region with more than 160 hotels across EMEA. www.businesseventsafrica.com

COVER STORY | Hilton Garden Inn Umhlanga Arch

Room breakdown

Meeting facilities We have five meeting rooms, one boardroom, called Lighthouse, and a private dining room. All of our meeting rooms are equipped with the latest smart technology. Our meetings rooms are named after local Umhlanga Beaches.

Hilton EventReady with CleanStay is our new global cleanliness and customer

service programme that provides specific guidance and standards around our meetings and events – from industry leading sanitation protocols to creative room sets, elevated food and beverage offerings and thoughtful technology resources. The complete journey is backed

by Hilton hospitality from dedicated team members.

About Hilton Garden Inn The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and unexpected amenities for an experience that is ‘Simply on Another Level.’ The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter.

Guaranteed. Team Members at more than 870 hotels in 49 countries and territories around the world ensure today’s busy travelers have a bright and satisfying experience, starting with the first hello. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.

Hilton CleanStay™ Hilton has developed a global programme introducing a new standard of hotel cleanliness and disinfection: Hilton CleanStay™.

Hilton CleanStay builds upon Hilton’s already high standards of housekeeping and hygiene, where commercial-grade cleaning products and upgraded protocols are currently in use, to ensure Hilton guests enjoy an even cleaner and safer stay from check-in to check-out.

Key Features of Hilton CleanStay™ • Hilton CleanStay Room Seal to indicate that guest rooms have not been accessed since they were cleaned • Increased focused disinfection of top 10 high touch areas in guest rooms such as light switches and door handles www.businesseventsafrica.com

• Increased cleaning and disinfection frequency of public areas • Guest-accessible disinfecting wipes at entrances and high traffic areas • Enhanced cleaning and disinfection for fitness centres • Enhanced cleaning and operational changes to restaurants, bars, in-room dining and meeting spaces • Reduced paper amenities (like pads and guest directories) in rooms • Industry-leading contactless check-in and check-out with Digital Key at more than 4,700 properties globally • Evaluation of new technologies like electrostatic sprayers with disinfecting mist and ultraviolet light to sanitize surfaces and objects • Enhanced Team Member safety and well-being with personal protective equipment, enhanced training and protocols

The hotel boasts 203 en-suite bedrooms which includes four onebedroom suites; five accessible rooms, 55 twin bedrooms, 139 king bedroom rooms. Out of the 203 bedrooms, 112 are inter-leading which is ideal for families.

Other facilities: • Together & Co Restaurant • The Shop: a 24-hour, self-service retail space offering snacks, locally sourced food and beverages as well as essential personal items • Outdoor heated swimming pool with ocean views • Fitness centre – open 24 hours • Complimentary self service laundry room – open 24 hours • Complimentary self service business centre – open 24 hours

Who is Lovet Robinson?

Lovet Robinson was born in Cape Town in 1973 and, after completing his military service, he went to the Hotel and Culinary School at the Cape Peninsula University of Technology where he completed a National Diploma in Hospitality Management.

His first workplace was at Villa Belmonte, a five star luxury boutique hotel. From there Mr Robinson moved to Pezula Resort in Knysna as an executive butler at Noetzie Castle.

In 2012, Pezula converted to Conrad Pezula where the hotel joined Hilton.

In 2017 he was promoted to resort manager at Conrad Pezula. In 2018 he relocated to Durban and joined Hilton Durban as director of operations.

In July 2020 he was appointed general manager of HIlton Garden Inn Umhlanga Arch, his first general manager position. He has been in the hospitality industry for 25 years.

Business Events Africa November 2020 5

COVER STORY | Hilton Garden Inn Umhlanga Arch

Culinary delights with head chef Sibusiso Nhleko

S

ibusiso Nhleko, 35, head chef, has always had a passion for food, and still enjoys playing with different ingredients and flavours.

What kind of cuisine will guests enjoy when dining at HGI? Hilton Garden Inn Umhlanga Arch is proud to introduce the first Together & Co branded restaurant in South Africa. But what exactly is Together & Co? We bring people together, one meal, coffee and conversation at a time. Delicious, fresh food and drink is just where things get started, what really matters to us is building a local community of people that know how to work together, support each other and have a great time doing it. That’s what Together & Co is all about - people. We’ve created a space that feels comforting, familiar and fun – a place you actually want to spend time in, and while you’re there, enjoy the fresh flavours of our food and drink from a delicious and contemporary menu. Because we want your focus to be on spending time with each other, we’ve made our dining and drinking experience as simple and accessible as possible, with a variety of your favourites on offer and some exciting new flavours to keep things interesting.

What has been your biggest challenge in terms of Covid-19 and food presentation?

The biggest challenge was changing our mindset. With all the new protocols being introduced- to assist in preventing the spread of the virus- we had to be creative in how we prepared and served meals.

What kind of food can delegates expect when attending conferences or events at HGI?

we will offer a buffet. This will be discussed in the general guidelines later on. Room service will have a variation of the restaurant menu, but very limited.

What are the current food trends – locally and globally?

The culinary experience is a search for pleasure, a feeling of fulfilment and satisfaction. Food trends are moving towards fresh and friendly offerings in a family style environment.

We will be serving delegates fresh and tasty home-away-from-home meals.

What can diners expect from your menus?

Our menu will have a high emphasis on togetherness, boasting sharing dishes and platters both on the food side, as well as the drinks menu. Each section in the menu will have a signature dish worth sharing.

This is an ideal experience for a family to connect and indulge. We will enhance the restaurant experience by having experiential events such as wine tastings, family celebration meals, happy hours, sports days, etc. Our menu will focus on simple, well-cooked, flavour some dishes giving preferences to the local tastes of the community. Under certain circumstances,

6 Business Events Africa November 2020

www.businesseventsafrica.com

COVER STORY | Hilton Garden Inn Umhlanga Arch

One-on-One with Fanie Meintjes

F

anie Meintjes, 38, head of sales, graduated from the University of Pretoria in 2005 with a BCom Honours degree in Tourism Management. I joined Hilton in September 2011 as a sales executive. With hard work and determination over the last couple of years, I worked my way up within Hilton to my last position as senior sales manager before joining Hilton Garden Inn Umhlanga Arch as head of sales.

What is it that makes this Hilton brand hotel different to the other Hilton brands?

We create heartfelt experiences by removing the “random” in random acts of kindness, elevating moments into memories.

What experiences can clients look forward to at Hilton Garden Inn Umhlanga Arch?

Hilton Garden Inn Umhlanga Arch is designed to facilitate authentic experiences and touchpoints for the modern traveller, our beautiful new hotel perfectly blends modern design with the warmth of our Brighthearted Hospitality.

Every detail has been carefully executed with our guests in mind. Our hotel also www.businesseventsafrica.com

takes on the personality and vibe of Umhlanga. We are ready to serve, smile, learn and brighten your day. Our promise of Brighthearted Hospitality is guaranteed as we continue our commitment to ensure our guests receive a heartfelt experience every stay, from the first ‘hello’ to the cheery ‘goodbye’.

We are also excited to introduce Hilton’s Digital Check-Inn as well as our Digital Key to our guests. Exclusive to the Hilton Honors programme, as a member you can now check-in and select your room from a digital floor plan or list directly from a mobile device, tablet or computer.

You can further customise your stay by purchasing a room upgrade (if available) and requesting specific amenities to be delivered to your room before arrival.

Your digital key opens any door you’d normally access with a key card, including your room, elevators, side doors to the fitness center, and even the self-service guest laundry room. Open the app, and when you are within a few feet of a door, simply push the button to unlock. Of course, to use the Digital Key, you have to request access by opting-in through the Hilton Honors app first. Once your room is ready on the day of your arrival, you’ll receive a push notification to your

smartphone or tablet that the key has been delivered. It will then be available in your Hilton Honors app until you check out. Just make sure you’ve already used our digital check-in.

How important is the conference and events market to this hotel?

Meeting facilities are an integral part of our business structure and our focus is to cater for the smaller to medium size meetings. The hotel features five meeting rooms and one boardroom, called Lighthouse. Lighthouse and three of the meeting rooms have floor to ceiling windows, allowing natural lighting throughout the venues. Other features include high-definition television (HDTV), built-in sound systems and individual temperature controls.

We are also proud to introduce Hilton EventReady with CleanStay, which is our new global cleanliness and customer service programme that provides specific guidance and standards around our meetings and events – from industry leading sanitation protocols to creative room sets, elevated food and beverage offerings and thoughtful technology resources.

Business Events Africa November 2020 7

SPECIAL FEATURE - EXHIBITIONS

Unpacking the recent IFES research

The recent International Federation of Exhibition and Event Services (IFES) research examined the impact of the pandemic on the global exhibition and live events industries. Justin Hawes, incoming president of IFES and managing director of Scan Display offered some insights into the research.

Background The Brussels-based International Federation of Exhibition and Event Services (IFES) represents suppliers to the exhibition and events industry throughout the world. In September 2020, the association conducted research amongst its members to understand the impact the pandemic is having on members in different countries.

Sample Eighty-six members responded from 31 different countries, spread across all six continents. Some countries only had a few respondents, so the research mainly provides qualitative insights, as some of the sub samples are too small. The

South African companies benefited from tax reductions and wage subsidies

majority of responses were from members in Europe, North America and Asia – where the majority of IFES members are based. The responses from Africa were from four South African member companies.

Government support The survey reviewed types of government support received in different countries, including loans, subsidies, tax reductions, rent subsidies, short time work subsidies and wage subsidies.

• The respondents in Africa (represented by four South African companies) said they benefited from tax reductions and wage subsidies (probably reflecting TERS). They did not receive any short time work subsidies and rent subsidies • Government loans were highest in Australia – and lowest in Africa (South Africa) and Asia • Short time work subsidies were highest in Australia and Europe

8 Business Events Africa November 2020

Upcoming shows The research indicated there was some activity in the global industry with a few smaller national shows taking place.

• Most activity was taking place in South America (represented by an Argentinian member) and Asia (represented by members in China, Russia, Iran, United Arab Emirates, Hong Kong and Taiwan)

Travel restrictions played a big role in cancellation of shows • Travel restrictions played a big role in the cancellation of shows • Respondents from Europe said that there were quite a few shows set to take place before the end of 2020.

However, given the recent second wave of infections on the continent, these shows have more than likely subsequently been cancelled or postponed www.businesseventsafrica.com

SPECIAL FEATURE SPECIAL - EXHIBITIONS FEATURE

• The South African respondents said that no exhibitions would take place in 2020 as, under the current government regulations, they are not allowed

Shows planned for 2021 • At the time of the research, fewer than half of the responders believed that the shows postponed to or planned for 2021 would take place • Thirty-one per cent said that some shows planned for 2021 had already been cancelled • Three of the four South African respondents indicated that many shows planned for 2021 had already been cancelled

Fewer than half believed that shows postponed to or planned for 2021 would take place Safety protocols at shows The safety protocols reviewed included: using sanitiser, mask-wearing, distancekeeping, managing the flow of visitors, using waiting areas, preregistration, temperature screening and managing the maximum number of visitors per square metre.

• Sanitising was considered the most important protocol, followed by social distancing • Managing the flow of visitors at an event was not considered an important protocol by respondents • All African (South African) respondents said that they would be using sanitisers, masks, social distancing, managing the number of visitors and taking temperatures as safety protocols at events

Future viability of businesses Respondents were asked about the viability of their businesses in the event of no exhibitions taking place before March 2021 – a whole year from the start of the pandemic and the cancellation of large-scale shows and events.

• Only eight per cent of the respondents said that they had extended their product offering sufficiently to survive the year-long loss of exhibition-related income

Sanitising was considered the most important protocol, followed by social distancing www.businesseventsafrica.com

Seventy-six per cent said that they would be able to survive until March 2021 • Fifteen per cent said they would have to shut their businesses down • Seventy-six per cent said that they would be able to survive until March 2021 – just keeping their heads above water by relying on savings and subsidies

Impact on revenue Respondents were asked to indicate the impact of the pandemic on their company revenue levels.

• Two per cent of the respondents said that their revenue had dropped by under 25 per cent, compared with their 2019 revenue for the same period • The majority of the respondents had experienced a significant drop in revenue, with 36 per cent saying their revenue had dropped by between 76 per cent and 90 per cent, and 38 per cent saying their revenue had dropped by more than 90 per cent. Therefore, almost three-quarters (74 per cent) of respondents had lost at least 75 per cent of their revenue, showing the severity of the impact of the pandemic on the live event industry

the pandemic’s impact, and include the following: • The uncertainty facing the industry • Slow opening and recovery of the industry • Complete lockdown of all events • International trade and travel blocks • Smaller and fewer shows • Re-attracting exhibitors and rebuilding their trust • Limited visitor numbers • Extra costs required to comply with Covid regulations • Merging virtual events with live formats • Staying in business until the industry recovers cannot be served effectively by digital

Staying in business until the industry recovers cannot be served effectively by digital

The majority of the respondents had experienced a significant drop in revenue Alternative income sources Respondents were asked what other income-generating activities they have pursued to keep afloat since the pandemic started.

• The activities mentioned included shopfitting, interiors, showrooms, and redesigning offices for social distancing • Some respondents said that they had become involved in organising virtual events and performing consulting and training • A few respondents said that they had sold Covid protection products

Challenges facing the industry The respondents were asked to identify the challenges facing the live events industry in future. Their responses provided some insight into the severity of

Who is Justin Hawes?

Justin Hawes established Scan Display, an exhibition, events and retail display company, in 1996. He is the company’s managing director, and has a wealth of industry expertise due to his involvement in various industry associations. He is currently the incoming president of the International Federation of Exhibition and Event Services (IFES).

Other associations include the Exhibition and Event Association of Southern Africa (EXSA), where he served on the executive committee for six years, the Event Greening Forum (EGF), a non-profit which promotes sustainable event practices and which he co-founded. Justin also set up Scan Display’s branches in Botswana and Rwanda and has built a distributor network throughout Africa.

Business Events Africa November 2020 9

SPECIAL FEATURE - EXHIBITIONS

Global recovery insights 2020 report published • Latest data from global study shows no evidence of a major customer shift away from live events • A majority of exhibiting companies expects a fast return to pre-Covid levels of investment into the marketing channel

U

FI and Explori recently published the first edition of the Global Recovery Insights 2020 report, which presents the findings of a global study conducted by live event research specialists, Explori, in partnership with UFI, the Global Association of the Exhibition Industry, and supported by SISO, the Society for Independent Show Organizers.

The study findings, based on more than 9,000 responses from across 30 countries, show that exhibition visitors and exhibitors overwhelmingly prefer live events, and that there is no evidence of a major shift away from face-toface meetings. Although the intended frequency of participation has dropped for both groups, this is only marginally the case for exhibitors, indicating a clear desire amongst exhibiting companies to return to on-site show floors.

The social aspect of events remains a critical draw for both groups, who rely on live events to create connections within their communities. Study participants, globally, believe that this aspect of events cannot be served effectively by digital events. There is a clear message from

visitors that the quality of exhibitors is paramount, while exhibitors are now also valuing visitor quality, over quantity.

There are signs that budgets will also be restored quickly, with 53 per cent of exhibitors expecting their show investments to return to pre-Covid-19 levels within 12 months, while 28 per cent report that their investments will return as soon as trade shows start running again. Whilst funds allocated to live events have been put on hold, overall marketing budgets were yet to see severe cuts as of late summer.

Both visitors and exhibitors will look at their previous experiences when deciding to return to a show. They will turn to show brands they trust to deliver both robust safety measures, and, perhaps more importantly, a high-quality audience.

Kai Hattendorf, chief executive officer and managing director at UFI, said: “This study delivers important insights and reassurance to organisers and the wider industry, as they plan ahead in these uncertain times. It underlines the clear preference and importance of being able to meet in-person to do business,

10 Business Events Africa November 2020

and the desire for both visitors and exhibitors to again meet face-to-face. It also underlines the negative impact all industries are experiencing as a result of industry events not going ahead.”

Sophie Holt, managing director at Explori, added: “On behalf of Explori, UFI and SISO, I would like to thank all of the organisers and partners who participated in the study, making it the largest and, possibly, most-timely we have ever undertaken. I hope it is of value in shaping thinking over the coming months and in supporting those who advocate for the industry. The results are extremely encouraging, and I look forward to sharing more insights over the coming months as the research progresses.”

The full report will be shared with UFI and SISO members. Meanwhile, watch the UFI connects session on the Global Recovery Project here: https://www.ufi.org/news-media/ ufi-connects/global-recoveryproject-next-steps-for-exhibitions/ Website: https://www.ufi.org/ www.businesseventsafrica.com

NEWS

Transforming global events together

in a new way at ICCA’s 59th Congress Part of the International Congress and Convention Association (ICCA)’s strategic plan is to create and deliver a world-class congress each year for its members and this year, more than ever, has been a year when the Association needed to be brave and take risks in the knowledge that the congress could not be business-as-usual. So in 2020, ICCA re-imagined the future of global events and did it collaboratively. This year’s congress programme spanned a full 6 weeks, incorporating knowledge exchange and on-demand education before the event itself on 1-3 November.

I

CCA took the decision back in March to stage this year’s congress in a hybrid format, seeing it as a rare opportunity to extend the life of the event through additional knowledge exchange across their Topic weeks that included Storytelling, Crowd-sourced topic week and the Kaohsiung Protocol strategy week - each designed to provide great content to all sectors and all regions.

September 22 kicked off the interactive Congress ‘Road to Kaohsiung’ programme, which ended with the Congress event itself and finally ‘Kaohsiung Protocol’ - a framework identifying major trends and key strategies which will enable the international meetings industry to thrive - created jointly with delegates.

ICCA Congress 2020 was a unique event that took on a life of its own, requiring decisions to be made along the way in response to the fluid situation with the pandemic, but the ICCA community was at the forefront of all those decisions and couldn’t wait for the start on 1 November .

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The event was different in many ways from previous iterations, mainly due to the hybrid format which allowed delegates to attend in the host destination of Kaohsiung, from one of the eight regional hubs, or virtually. This flexibility was a decision to allow as many delegates to join as possible, given the circumstances.

In Africa, the Regional Event was hosted by the Cape Town and Western Cape Convention Bureau at the Century City Convention Centre, with all safety protocols in place. ICCA Africa is one of 14 associations that have come together to form the SA Events Council, an industrywide coalition focused on regenerating the struggling events industry in South Africa.

This year’s congress required huge effort and support from all stakeholders. From the board of directors to ICCA colleagues and external support from Martiz and DRPG in terms of the event design and broadcasting platform, and all involved in the organisation of the regional hubs, to the delegates themselves through their

contribution to the Kaohsiung Protocol.

The programme contained some of the best, world-leading speakers and educational content in ICCA Congress history. It was a record-breaking event which delivered over 100 hours of live and on-demand content to over 1500 attendees; via more than 100 sessions and 220 speakers over the six week period.

ICCA Africa regional director, Esmaré Steinhöfel, said: “This was uncharted territory for everyone in the context of the pandemic which forced the entire world to embrace technological solutions and revise the ways in which we traditionally do business.

“Challenges across this event ranged from health and safety barriers affecting travel and opportunities to meet in person, to modifying the way education is delivered and selecting the correct tools to achieve this; however, it was also a chance to be innovative and rethink the way we do things so that we can fortify the future of the events industry.”

Business Events Africa November 2020 11

PERSONALITY PROFILE

Tes Proos – driving incentives into Africa Passionate Tes Proos, 53, president of Site Africa and founder of Crystal Events Africa, has been in this industry for over 38 years.

H

er company, Crystal Events Africa provides a wide range of hands-on services for domestic and inbound groups, be it incentive travel, meetings, conferences, business launches or sporting events.

Ms Proos said: “I am privileged to have had a varied and exciting career in hospitality since my school days. I used to work holidays and weekends at my father’s hotel in Bloemfontein, never thinking that I would do it as a career.

After school I studied law and hated it. My part-time work ended up being a full-time job after I left university.”

“In the 1990s, while I was working at the Sandton Sun Hotel, I got my first taste of ‘incentive travel’ as it had become ‘a thing’. Over the following years, I worked at Sun City and in Swaziland where I handled many incentive groups from an operational point of view. The transition from hospitality to incentives came naturally. When the opportunity arose in 2000, I started up a Destination Manager Company (DMC) for a Cape Town travel company.

She has worked for two major DMC’s and since then started her own business in 2009, being Crystal Events.

Ms Proos has been a member of Site since 2001, joined the Site South Africa board in 2008 and has been president three times since 2012.

“Rebranding Site South Africa to Site Africa in September 2019 was a landmark

for the chapter and something I am very proud of. I look forward to more African destinations becoming really sought after for their unique incentive experiences,” she added.

Where do you see the incentive industry in South Africa at present and where do you see it heading in the future?

As we are busy trying to make sense of Covid-19, our world has been turned upside-down. It is an age of confusion and uncertainty. As a result, I believe that the incentive travel industry is going to feel the pain for a long time to come.

We need to reignite confidence and trust in our clients but can only do so if our governments make consistent and reliable decisions. Therefore, we as the private sector, need to support our governments and help guide them as to what makes sense for our sector to survive. If we can get that right, our industry has a better chance of recovery.

Where did you grow up?

I was born in Welkom (Free State) and grew up in Bloemfontein.

What has been the biggest change you’ve seen in this sector?

Covid-19 has certainly turned this industry on its head.

12 Business Events Africa November 2020

Were you always involved in this sector?

Yes, I started in hotel operations, sales and marketing from 1985 until 2000. I was then head hunted to start up a DMC business in 2000.

Are you married?

Not married but been together with Lukas for many years. We met in 1985 and we finally got together in 2009.

What role does your family play in your life?

They are everything to me. They are my support system and keep me sane – or at least – they try to.

What would you change in your life if you could when looking back?

I would be a fighter pilot and NASA rocket scientist. But the SA Airforce would not have girls at the time.

Do you have any hobbies?

Nothing unusual – golf and cooking.

Do you play any sports?

The odd game of golf and a good workout – except those took a long break during our Covid lockdowns, so I have to start from scratch!

What is your favourite sport?

Golf. www.businesseventsafrica.com

PERSONALITY PROFILE

Who is your favourite sportsman/woman?

Venus Williams. That said, I was a gymnast as a kid and Nadia Comaneci was my absolute hero.

What do you do for leisure?

Cooking and reading.

What is your secret to success?

Integrity, you can only lose your good name once. That and forging solid, good relationships.

What has been your biggest challenge in this sector?

The year 2020!

What is your pet hate?

Kigali Convention Centre in Rwanda

The sound mosquitoes make.

What is the most memorable place you have ever been to, and why?

Malawi. It was an epic trip with my baby sister and a great friend and early in my discovery of how amazing Africa and its people are.

cities and feels like one of the safest African city. Black Panther should have been filmed there!

What is your TV programme?

Any Bobby Flay cooking programme.

How do you relax?

London, for a day, to meet a client.

Who is your role model?

My mom. She is 73 years old and in much better shape than me. She has been my rock and life-saver since I can remember.

Any seat-in coach tours. I hate being on a schedule when I have time off.

What is your favourite food?

Pork belly, if properly done, is a total winner.

What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps?

If you could be anyone for the day who would you be and why?

Who is your favourite movie star?

Always be true to yourself, know that you will never have a 9 – 5 job and learn to read your client’s mind.

Tough one – but let me go with Cate Blanchett. She is so versatile and good at every job she does.

What is your dream for the future?

What type of holiday would you avoid at all costs?

Yuri Gagarin – the first space traveller. I could do with a day orbiting earth and seeing its beauty from a distance.

Thai massage – painful but wonderful.

What is your favourite city?

What is the most impulsive thing you have ever done?

Kigali. It is one of the most beautiful

I hopped on a plane from Cape Town to

Maybe this Covid pandemic is meant to bring the world together. It would be amazing to have nations and religions unite and respect each other.

Idyllic Lake Malawi

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Business Events Africa November 2020 13

CHEF’S PROFILE

I get to do what I love every single day With more than 23 years’ experience in the hospitality industry, Stuart Cason, 39, executive chef of Hilton Sandton has a wealth of knowledge in the culinary arts. He was born and bred in Johannesburg.

M

r Cason always dreamt of being a chef and at the age of 16 years started an apprenticeship at the Sandton Sun and Towers Intercontinental Hotel.

Stuart has never looked back. “I get to do what I love every single day. Not many people can say that. I love doing what I do. Meeting the people I get to meet, and building lasting relationships with many of them.”

In 1999, he received a bronze medal in his first Salon Culinary competition, and in the same year he was nominated to participate in the Inter Hotel Chefs Academy. This gave Stuart the opportunity to work in leading properties in Johannesburg and train at the International Hotel School. “This gave me the upper hand in my career, and I was extremely privileged to be able to participate in such a prestigious challenge at the start of my career,” Cason said.

At 21 he became the youngest chef ever to win the Unilever Chef of the Year competition.

“After leaving the Sandton Sun, I spent a few years at Kievits Kroon in Pretoria, the Saxon as sous chef, the Castle Kyalami, and then seven years with Radisson Hotel Group. During this time, I

have competed and won several competitions. The Unilever chef of the year 2002, 2004 and 2010 and also represented SA in Dubai at the MLA black box Finals in 2008. I also received the chef of the year award 2018 for Hilton Middle East and Africa.”

He added: “Before I joined Hilton

The Covid-19 pandemic has been devastating and challenging to our industry.

As an industry, we need to make sure that we look after and take care of protecting our guests, clients and employees.

Sandton, I was with Radisson Hotel Group, based at Radisson Blu Gautrain, as area chef for Sub Saharan Africa, looking after 18 properties. While at Hilton Sandton, I was relocated to Hilton Doha, Qatar, where I spent the whole of 2019, returning in December.

14 Business Events Africa November 2020

“Hilton has been great for me and my development. My five year plan is to do a management course with Hilton, and my plan is to move to a general manager role. My next step would be, after the programme, to be a director of operations for a while, and then move into a general manager role,” Stuart said.

In terms of food trends, he said: “One of the major trends in recent times is the whole plant based diets. I find it fascinating. People are starting to be a lot more conscience of what they put into their bodies.”

However, the world has changed. “The Covid-19 pandemic has been devastating and challenging to our industry. As an industry, we need to make sure that we look after and take care of protecting our guests, clients and employees. While some clients just want us to go back to normal operation, and don’t really understand the government guidelines and procedures we are facing, which is really challenging.

Therefore from a global trends perspective, he said: “Covid-19 has opened up opportunities that many people did not really think of before. A lot of establishments are now preparing meals for home. A lot of really great www.businesseventsafrica.com

CHEF’S PROFILE

restaurants are relying on it to pay bills. I think that this trend will possibly stay, and transform into a new way of dining.

Ancient grains is still trending as well as plant based diets.”

Working in a kitchen brings with it many behind-the-scenes stories. “I have a really funny story that I still tell my chefs today. Always double-check your quantities of food and always communicate a proper handover.

“While I was a young chef at Sandton Sun, I was in the banqueting kitchen.

The menu had turned potatoes on it, and I was delegated the job of counting the potatoes, three potatoes per plate, 800 plates – a total of 2400 potatoes.

For every 50 potatoes, I put 1 on the side. Then I counted all the potatoes (which equalled 50) and had 2500.

“I marinated them and put them in the fridge. During service, we had four stations that were plating. The potatoes where evenly distributed over the four stations.

“The senior chefs had radios, and half way through service, I heard the executive chef call for more potatoes.

Then the executive sous chef came over and we looked in our hot boxes and we were also running out. I thought to myself, how could I have counted these wrong?

“After a heating service, trying to get

What is your signature dish?

To be honest, I don’t have a signature dish. There are a few dishes I do really well.

On our banqueting set menu, I have an 18 hour sous vide lamb shoulder.

It’s delicious and a favourite. When clients come for food tastings and taste it. That’s it, SOLD. For special occasions, I also do a smoked brisket, with a biltong rub. I also slow smoke it for about 18 hours in total. Served with fresh ciabatta rolls. Divine.

What trends are emerging in the conference industry in regards to food?

I have had to adapt to the Covidpandemic at the moment. And I’m sure many other chefs too. There was a trend for bowl food.

What I have done now, is create a conference menu, based around

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the last plates out, we walked into the fridge, and our staff canteen chef had moved half the potatoes from the shelf I put them on, to another shelf, and the senior chef did not see them and did not cook them. Was not fun on the night, but I always giggle when I tell the story, and think back of that night.”

Stuart is married to Desire and they have been together for 18 years, this year, and happily married for 12 years.

“She is also in the industry, and

chefs it’s so easy to pick up the phone and order any quantity of meat you want. But if you go through that process of hunting, I learnt to have so much more respect for the products we get in.

My brother-in-law and I have started making everything from scratch ourselves now; skinning, breaking the carcass down, deboning, making mince for the dry wors, cutting, marinating and drying the biltong. It really is a great experience,” Stuart said.

Covid-19 has opened up opportunities that many people did not really think of before. A lot of establishments are now preparing meals for home. understands the hours and pressures of the industry. I am very lucky to have her in my life. We have two boys; Jaydon, aged nine and Ryan, aged six.

For leisure he enjoys spending time with family and friends over a braai.

During summer he enjoys spending days off relaxing in the pool with the family.

“A few years ago, I went for my first hunting experience. I now try and hunt twice a year. It was really important for me to go through the entire process from hunting to the end product. As

In conclusion, he offered some advice to newcomers wanting to become an executive chef: “When you become an executive chef of a large operation you can quite easily forget about cooking.

Admin, people and crisis management is a daily routine. Make sure you find time to get into the kitchen and work with the chefs. Do the hard jobs; show them you can do what you expect them to do.

Your team will trust and respect you more, and you will therefore be able to achieve a lot more.”

What is your favourite food?

individual portions, where possible, served in biodegradable containers.

It is served buffet style, but all grab-and-go style. We have had great compliments from it so far.

My best meal would have to be a porcini and truffle risotto.

What is your pet hate?

What has remained constant in this industry?

The passion, understanding and commitment that everyone has in the industry has remained constant.

Everything else is changing and evolving constantly. And we all need to change and evolve with the times.

What is your favourite beverage?

Everyone knows me here at the hotel.

They will always bring me a Coke.

I am also really into craft gins at the moment. I am trying different ones where I can. I really like the amber gins from various makers.

I hate procrastination and people taking their time to get something done.

What is your great love?

That’s easy - it has to be my family!

Are you adventurous?

I like to think of myself as adventurous but have a major fear of heights.

However, I have moved to weird and wonderful places. I packed up everything and moved to Doha with the family for a year.

Before we had kids, we would randomly go away for weekends to Drakensberg and Hazyview area. Also, I will always try weird and wonderful foods.

Business Events Africa November 2020 15

CASE STUDY

Event Wizards to Virtual Event Wizards

The Case Study

Event: EXXARO PIT SYMPOSIUM 2020 Brief: Although the event always had a hybrid element, the Wizards were asked to deliver a complete virtual event production for the 2020 Symposium. With this year’s global disruption the task at hand was more complex and challenging than usual. That did not prevent Event Wizards’ Herkie du Preez, who has organised this symposium for the past four years, to deliver a very successful event.

Who is Exxaro?

EXXARO is one of the largest, blackempowered mining companies in South Africa. They are a constituent of the JSE Top 40 Index and are in the top echelon of coal production in the country.

EXXARO is more than just a mining and resource company and believes in empowering local mining communities and employing sustainable mining practices to limit the negative impact of mining practices on the environment.

About the PIT Symposium: The EXXARO Professionals-in-Training (PIT) Symposium was held on 22 October 2020. Project presentations focused on minerals of the future as well as building up the mining industry while taking climate change and unemployment rates into consideration. EXARRO’s virtual symposium held productive discussions to brainstorm projects that aim to work towards running their business more cost-effectively, with a focus on sustainable practices.

The Challenge The PIT Symposium requires high level engagement between the presenters

and judges, EXCO members as well as the audience. The event was previously held over a period of 8-10 hours, providing enough time for evaluating, scoring, celebrating and networking but, stepping into the virtual event space, a new strategy had to be developed in order to keep the process interesting, functional and engaging. The idea of an attendee staring at a screen for 8 nonengaging hours was just not an option.

The Solution With the help of event technology such as online event platforms and event mobile applications we could engage with all event guests prior to the event to ensure they fully understood the new virtual concept and followed all the exciting steps and processes leading up to the symposium.

Creative and highly effective content strategies were developed to keep the audiences engaged from the moment invitations went out, during and after the event and onwards. The entire event will be available online in the future.

The event was divided into two parts: 1. All the presentations were prerecorded in the Event Wizards Green

16 Business Events Africa November 2020

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CASE STUDY

Screen Studios and uploaded to the event mobile app and event website three weeks before the actual event.

Guests were requested to watch the presentations, score them and submit questions prior to the event day. On the event day the PITs were called onto stage and short highlight clips of their presentations were played.

The questions submitted by our virtual audience were put to them and they were given the opportunity to engage live with the on-set judging panel.

2. A studio for live streaming was built in Exxaro`s auditorium. This allowed for only the key event teams such as technical crew, video production crew, event management teams, presenters, judges, EXCO members as well as health and safety officials to be on site to ensure a successful and safe environment.

Steps taken to ensure the success of this event: • A clear communication strategy was developed to communicate effectively with all guests and event stakeholders via email, SMS and the event mobile application • A custom mobile app as well as an

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event page was designed and allowed invitees to navigate seamlessly through all aspects the event had to offer.

The attendees had access to the full event schedule on the conference’s customised landing page and were able to watch the live stream of the symposium. All the project abstracts were available for them to download to their devices. They could also get information on both the speakers and judges for the event. A comprehensive FAQ list was provided to ensure swift answers directly from the event platform • A technical script was designed to ensure that every second of this event was planned and delivered seamlessly • Design – every little detail was not only designed to reflect the Exxaro corporate identity but also to visually engage the audience – on site and via virtual • All supplier and production teams were involved from the planning stages until the end as they were key to the success of this event • A production director communicated with all roll players during the live stream to ensure smooth transitions and adaptations where needed • An engagement strategy kept everyone alert and interested prior to, during and post the event by incorporating live polls, Q&As, social feeds, networking and a digital artist capturing the entire occasion • An integral part of our engagement strategy was replacing the usual expected entertainment acts with extremely emotional content by creating a ‘’rise up’’ act video incorporating the ‘real people’ from Exxaro and their families. Prior to the event we

had asked the PITs a few questions about their personal journeys and unbeknown` to them we contacted their families and friends who submitted videos to us. We combined these into a video compilation of emotions.

There was laughter but also tears and it brought that very special magic to this production. To quote one of the management feedbacks: ‘’This is inclusivity in action especially the personal privilege of bringing their families and friends closer to Exxaro and people’s lives- I personally loved it! (And was in tears).”

• Teamwork played a major role and everyone’s inputs were welcomed and valued. We worked together as one

People and teams that made this event a virtual event success: Client: Sunet van Der Merwe Talent Management, Human Resources: Exxaro Organiser: Herkie Du Preez - Event Wizards Video Production and Live Stream: Street Smart Creative Event platforms (mobi APP and event website): Flock Eventing Platforms Technical Production and set design: Xtreme Productions Pre-recordings of presentations and virtual set design: Motion Worx Green Screen Studio, video compilation and graphic design: Event Wizards Catering: TsAfrica Health, Safety, Risk Management and COVIDefender: Alliance Safety Entertainment: Ryan Hignett

Business Events Africa November 2020 17

CT TOURISM REPORT BACKAGM | xxxREPORT

Hope prevails at Cape Town Tourism’s Annual General Meeting • Despite a tough year, industry players are optimistic that tourism can bounce back.

• Two board members are voted-in to take Cape Town Tourism to new heights in the coming year.

• Two female-led businesses are recipients of the Board Development Fund.

C

ape Town Tourism recently hosted its annual AGM with the theme of “Back to the Future”, against a backdrop of Covid-19, the lockdown and the effects that this has had on the local tourism industry. With social distancing in place and adhering to event regulations under lockdown Level 1, this year’s AGM took on a new shape and was hosted in three different locations - the Century City Convention Centre, Jonkershuis at Groot Constantia and 4Roomed eKasi Culture in Khayelitsha, with the event being livestreamed to a broader industry audience.

A strange year for all In his address, chairman of the board Brett Hendricks, noted that when he was sworn in a year ago, tackling a global pandemic that would throw the industry into such turbulent times was not what he thought he would be doing.

“It’s been a long and tough year,” said Hendricks. “Numbers were looking strong and positive prior to Covid-19 and lockdown, but even though the industry is struggling, there is a sense of hope as we work with the City of Cape Town and other industry partners

to reimagine tourism and go ‘back to the future’ about the way forward.”

Alderman James Vos, MEC for economic opportunities, asset management and tourism at the City of Cape Town, addressed attendees and sowed seeds of hope as he spoke about what the city and Cape Town Tourism are doing to ensure that the industry will bounce back better after Covid-19.

“We will continue with initiatives that we had started at the beginning of lockdown,” Mr Vos said. “The tourism task team that we set up is hard at work on ensuring that we have tourism routes and hubs in all of our communities and that we can continue to grow our cruise and aviation sectors - sectors that even now, during these trying times, are showing strong signals of growth with the 2021/2022 cruise season showing promising growth and commitment from international airlines for more direct routes to Cape Town.”

Mr Vos also noted that the city and Cape Town Tourism will continue to lobby for a full reopening of the tourism sector.

“We have measures in place to manage and contain Covid-19 in Cape Town. We need to completely

18 Business Events Africa November 2020

open the sector to ensure that the industry can thrive once again.”

Collaboration has been key Steering the ship through this storm and onto the “next normal” way of doing things is Enver Duminy, chief executive officer of Cape Town Tourism.

“When we started our new year, we were feeling optimistic as pre-lockdown arrivals looked to be better than 2019 - we were finally recovering from the drought,” Mr Duminy said.

“Then Covid-19 took us all by surprise and turned the industry on its head with some businesses closing, some being forced to let staff go, and others having to implement salary reductions among staff.”

“However, thanks to collaboration which has really been the key ingredient throughout this crisis - we have managed to partner with companies from the private sector to give hospitality staff the opportunity to still earn a living.”

“This not only helped the individuals and their families with income, but also provided them with other skills that they could use going forward,” Mr Duminy said. www.businesseventsafrica.com

CT TOURISM AGM REPORT REPORT BACK | xxx

New board members Of course, the AGM would not be complete without the announcement of new board members and the recipients of the Board Development Fund - something that could really assist small businesses from the tourism industry at this time.

Wahida Parker, managing director of Table Mountain Aerial Cableway, was reelected to the board, while Alison Coughlan of Go See Do Cape Town was introduced as a new member.

The Board Development Fund In October 2013, Cape Town Tourism’s Board of Directors took a collective decision to forfeit their monthly board remuneration in favour of the Board Development Fund that assists Small, Medium and Micro Enterprises (SMMEs) with support to develop their tourism businesses. Now, in 2020, this fund is perhaps more needed than ever before.

The recipients of the fund this year are: Jeep Tours Cape Town and iKunjani Authentic Cultural Adventures.

When lockdown hit, Jeep Tours Cape Town was able to secure an essential services permit and they pivoted their business to provide transport for essential service workers as well as to drop off donations to charities who needed it the most. When asked about this award, Lizanne Gomes said that she was thrilled to be recognised.

“This award has given me hope that we can still grow and establish our business in 2021 even with all the challenges in 2020. I am excited to soak up all the advice and guidance from the board. Our focus for the money will be getting more staff accredited with THETA, upgrading our equipment and skills sets, marketing material and branding elements.”

Nicolene Mhlanganyeli of iKunjani Authentic Cultural Adventures, a

Lizanne Gomes receiving the award for Jeep Tours.

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company that specialises in cultural tours that are customised to the travellers’ needs, said that winning this award means that she will be able to better market her business.

“This award will enable us to aggressively market our business and the services we provide so as to be continuously at the top of our prospective clients’ minds,” Ms Mhlanganyeli said. “I would like to thank Cape Town Tourism for the opportunity and support they have given iKunjani Travel and Tours. As a business we realise the importance of establishing and maintaining fruitful strategic alliances with various stakeholders.”

It seems clear that despite the turbulent year that has been, tourism businesses and industry players are hopeful that the Cape Town tourism industry will prevail and bounce back from this crisis - just as it has from many others before.

Nicolene Mhlanganyeli receiving iKunjani Authentic Cultural Adventures’ award.

Business Events Africa November 2020 19

A LOCAL PERSPECTIVE

Hotel management companies serve as an invaluable tool for new and existing properties In the hospitality industry, service is everything, and providing guests with the best possible service is paramount.

B

ut like we have seen in recent times, unpredictable situations can strike at any moment, and being armoured with reliable, credible management is invaluable to help navigate difficult times, drawing on their shared expertise. With over 600 000 jobs at risk at the peak of the Covid-19 pandemic, and the tourism industry at an all time low, there is no better time to see the value in a trusted partner in hotel management.

While not everything can be prepared for fully - for example the current pandemic and the devastating drought the Western Cape experienced during 2017 - having a management company on board with tried-and-tested crisis plans takes the guesswork out of working through a difficult situation. It is not to say that any hardship will have a cut-andpaste solution, so choosing the correct management company for your hotel’s needs will make all the difference.

Guy Stehlik, chief executive officer of BON Hotels, said: “While owners may have a vision for their property, a good management company will have the foresight and efficient systems in place to best execute the vision, while managing expectations for the owner in terms of budgets, marketing and other planning that goes into the running of a hotel.

“As we lurch from crisis to crisis

throughout many parts of Africa, the resilience we continue to demonstrate as hotel operators and hotel owners never ceases to amaze me. As do the opportunities for growth that stem from these crises, for those within the hospitality industry. We see many hotel owners not being able to ride out the crisis from a cash flow perspective and thus placing their hotels on the market.

This is unbelievably sad, but certainly, in most cases, wholly avoidable.”

It is indeed avoidable, should property owners take the leap to join management companies. Even when taking out the crisis management as a critical point to having one onboard, many owners are not fully aware of the actual amount of work and ongoing maintenance it takes to successfully run a property. From sales, branding and marketing, to reservations, training, recruiting, building an effective operational team, invoicing and continuous upgrades to systems, it takes years of experience to seamlessly execute, and consistently maintain. Thus working with a company you can trust is the best decision to make. General Managers from different BON Hotels properties share the same sentiments on the value of the relationships they have built.

“As in any other relationship it is important to have someone hold your hand, through the good times and the

20 Business Events Africa November 2020

bad times, but most importantly it is having a shoulder to lean on when the going gets tough”, said Pieter van Rooyen, general manager of BON Hotel Bloemfontein Central.

This business-focused hotel was hard hit during the pandemic, but having a reputable management company available at all times to provide insight, guidance and a concrete recovery plan made all the difference to its survival.

With the borders open, and lockdown regulations lifting, BON Hotel Bloemfontein Central now looks forward to an upswing in bookings, having been adequately prepared in terms of safety and hygiene, for the return of guests.

The same can be said for the company’s KwaZulu-Natal properties, which too are experiencing an upswing in bookings, after a difficult period of not being operational.

“A reputable hotel management company is like a marriage, it has its ups and downs, but that’s part of the journey.

It makes the relationship stronger, and soon you find yourselves in perfect sync.

Enduring the bad times and celebrating the good times together is what makes the journey worthwhile, as we are stronger together,” added Andre de Klerk, general manager of BON Hotel Empangeni and BON Hotel Waterfront Richards Bay. www.businesseventsafrica.com

MARKET NEWS

Radisson launches Radisson Individuals

Radisson Blu Hotel & Residence, Cape Town - Penthouse.

Radisson Blu Hotel Sandton.

Radisson Hotel Group recently announced the launch of a new brand, Radisson Individuals. Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.

R

adisson Individuals hotels are selected for their own characteristics and personalities, offering guests an opportunity to discover new locations around the world, while always delivering Radisson Hotel Group’s high standards of quality and “Yes I Can!” service hospitality, combined with the local flavors and personality of the member hotels.

Ramsay Rankoussi, vice president, development, Africa and Turkey, said: “South Africa represents one of the largest tourism markets across the continent and one of the most mature and diversified economies in Africa.

The country itself represents one of the most popular destinations for international travellers and tourism is an essential sector for job creation.

“Radisson Individuals is well suited to provide the relevant tools and synergies for existing properties which now need to reassure consumers but also tap into a wider international source market. Our platform will provide them an additional source of demand while every affiliated property will also benefit from our commercial and operational presence in the country, further translating positive synergies and efficiencies.” www.businesseventsafrica.com

He added: “Following the negative impact of Covid-19 across our industry, we anticipate that many individual hotel owners would seek the recognition and the efficiencies that Radisson Hotel Group can offer without losing their autonomy and historical legacy. We aim to support local entrepreneurs across Africa and beyond who have worked tirelessly to establish their hotels and now need the access to not only our distribution channels but also our wider network and procurement platform to sustain their businesses. We believe Radisson Individuals is not only the answer to a positive value proposition within the current climate but also provides further solidarity across our sector. Our simple approach coupled with the pragmatism of that affiliation model should open a range of opportunities across the continent and we welcome all our future partners that see the benefits of joining our group be it individual hotels or local and regional hotel chains.”

In addition, Radisson Hotel Group has signed ten new hotels across EMEA in Q3 2020 in the UK, Italy, Ukraine, Germany, Egypt, and Nigeria. The new signings build on the 15 hotel signings which were announced in Q2 2020 and reaffirm

the group’s commitment to its owners, employees, guests and partners, and its ambitious five-year development plan.

Radisson Hotel Group continues to expand its new brand architecture and further strengthen its presence across EMEA. Radisson Individuals represents an exceptional opportunity for hotels to enhance their visibility, nurture customer confidence, and access a wider audience through multiple distribution channels and a global sales structure. These hotels will benefit from the contracting power and economies of scale that come from a brand that is trusted by millions of guests across the globe as well as integrated IT and revenue platforms, and comprehensive operational systems to deliver high GOP margins.

Ramsay Rankoussi, Vice President, Development, Africa and Turkey, Radisson Hotel Group.

Business Events Africa November 2020 21

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SINE

businesseventsafrica.com Business Events Africa has been the voice of the business events industry in southern Africa for the past 40 years. This trusted source of information keeps readers up-to-date with the most relevant news, trends, interviews, destination features, venue showcases and local association news and resources. Business Events Africa is also known for having the most comprehensive directory of venues, service providers, speakers and conference organisers in Africa.

Head Office: Suite 1, Fields Shopping Centre, Old Main Road, Kloof 3610 PO Box 414, Kloof 3640, South Africa Tel: +27 31 764 6977 | Fax: 086 762 1867 Email: contact@contactpub.co.za

Voice of the Business Events Industry in Africa

KEEPING YOU IN THE KNOW | CONNECTING PEOPLE WITH PEOPLE

EVENT GREENING FORUM

EGF Master Class: How to host safe and sustainable events

Save the date for the Event Greening Forum’s annual Master Class on Wednesday, 18 November 2020 from 10:00-12:30.

T

he Event Greening Forum’s purpose is to help the South African business events industry become increasingly sustainable. In line with that, this year’s Master Class will unpack sustainable event practices that can complement and coexist with the industry’s Re-Opening Guidelines for limiting the exposure of Covid-19.

The pandemic has changed how we do business. Unfortunately, in many cases this has led to ‘solutions’ that are known to be environmentally destructive, such as a surge in single-use products and packaging. This, in turn, is creating more problems for society to deal with in the near future, from pollution to the negative health consequences that micro-plastics are believed to cause in humans. And yet it doesn’t need to be this way. Good corporate practice and stringent health and safety standards can be compatible.

“The Event Greening Forum has been working with the Event Safety Council, who authored the Re-Opening Guidelines, on incorporating Covid-safe sustainable practices into version 2 of the document,” explained Greg McManus, EGF chairman.

“We will examine these updated guidelines in our Master Class to help steer all businesses in the event supply chain – from venues and organisers, to www.businesseventsafrica.com

suppliers and service providers – towards hosting events that meet both socially and environmentally responsible best practice standards.”

Mr McManus, who has been instrumental in developing version 2 of the Re-Opening Guidelines, will run the workshop. He brings over forty years of experience of working in the hospitality industry, both operationally and then in the standards and audit aspects of quality and sustainability. He is the owner of Heritage, South Africa’s only independent sustainability certification company, and is actively involved in environmental certification and the development of standards and quality management systems in tourism – including the development of the EGF’s Minimum Standards for Sustainable Events.

Other speakers will be announced soon. The Master Class will be held online. Live participation is encouraged, so that questions can be answered and feedback shared. However, an on-demand recording will also be made available to all registered attendees afterwards.

Participation is free to all EGF members.

Tickets for nonmembers are R300 each.

To find out more and book your spot, please go to: www.eventgreening.co.za

About the EGF The Event Greening Forum (EGF) is a non-profit organisation that promotes sustainability within the business events sector. It does this by hosting educational sessions for industry and lobbying government in an effort to implement sustainability principles into the daily operations of the events industry.

The EGF was established through dedication and support of eight industry associations who are recognised as founding members. The founding members are key industry associations working together to promote South Africa as a destination for various types of events.

Want to know more?

If you would like to know more about event greening, visit wwweventgreening.co.za where you can browse the free resources, sign up to the monthly newsletter, or contact them directly with any queries.

Contact: Lynn Mcleod T: 082 891 5883 E: lynn@eventgreening.co.za

Business Events Africa November 2020 23

AAXO NEWS

It is time to reinvent and re-invest in ourselves

By Phetogo Kubheka, AAXO board member

It has been a long eight months for the tourism industry, with large-scale job losses and company shutdowns.

Our members have felt the effects of Covid-19 and as a means to retain and revive the industry, as an association, we have been at the forefront of aggressively pushing for the events and exhibition sector to re-open. With precaution at hand, we want to ensure we reopen the industry safely in adherence to all new Covid-19 protocols.

A

s we scan the market, we realise that although several of our industry’s players have had to shut their doors, there are those who were able to keep their doors open. This encourages us that we need to reinforce our efforts to get back what we lost and partner-up where necessary in order to revitalise the industry.

Reinvent

What is essential going forward, for all our members and industry partners, is to look at how to reinvent themselves. Now more than ever, it is absolutely vital to adapt into a different form. This means relooking at the way companies package their deals, the way they market their brands, highlighting health and safety to their customers and mitigating their clients fears in order to secure those physical

events in the future. This means ensuring quality is not being compromised at a risk of saving costs to counteract the additional operational expenses of Covid-19 protocol measures.

There are easy wins in terms of our industry to retain our current clients and gradually start attracting new ones: • Have readily available packages for small events, as per legislated numbers, to ensure your clients are not still doing the research, but rather that you have done the research for them, making you the obvious choice as everything has been set out for the client (Package A – 50 pax, Package B – 100 pax etc.)

• Since PPE is an essential item for all engagements, not just for buildup and breakdown of events, find a way to provide this as a free value-add to your client for the next event. Partner up with

a supplier and put in place a trade exchange to facilitate this.

Noting that there could be a second wave of infections, as we’ve seen in Europe, start planning now for the future should this happen.

• Re-purposes of venues to leverage potential loss of business - Renting out parking space to personal trainers for their one-on-one sessions with private clients who don’t want to go to the gym or open up their home to a stranger - Hiring your kitchen facilities to chefs or vetted catering companies who work the graveyard shift in order to service their clients’ lunchtime deliveries before they go to their regular day work • Re-looking at cancellation clauses, as we don’t know what the future holds; but

AAXO NEWS

We need to reinforce our efforts to get back what we lost and partner-up where necessary in order to revitalise the industry.

REPURPOSE: Rent out your parking space to personal trainers for private training.

one thing for sure is that we want those clients to remain with us and especially to look at SA as their events destination • Consideration of value-added orientated vouchers to be used at a later stage to encourage postponements rather than cancellations It is imperative that we inform and guide our members as we all navigating through the ‘new normal’.

AAXO in partnership with other industry associations, now forms part of the national body called SA Events Council, whose aim is to create, test and educate the industry about the new Health and Safety Guidelines that will shine the light on how to reopen the industry safely.

Re-invest in your staff

As we prepare for the new era of our

industry, it is important to re-invest in our current staff. This does not have to be a costly exercise. Look at industry online training webinars, free online courses specific to enhance your staffs’ soft skills as well as industry online group sessions. Secondly, look at internal training. It does not take much to bring your sales and operations team together for a two week learning engagement.

This allows staff members of both departments to learn each other’s roles and understand how the departments work and how their performance has an impact on the other department and to what degree. This aids in upskilling your staff to make better decisions and perform better as they become well informed and physically understand their individual importance in the supply chain of the company’s event production cycle.

REPURPOSE: rent out your kitchen to night-shift chefs.

www.businesseventsafrica.com

This will allow for better productivity.

Investing in human capital today, especially during this quiet time, will plant confidence in your staff to go beyond just what they are hired for and not just the notion of sticking it out because they have nowhere else to go due to no jobs currently in the industry. This will rather instil loyalty and ignite the creative side of staff to allow them to think of ways to improve the company processes as we gear up to reopen the industry. You will probably notice staff finding new ways to create inhouse events owned by the company as a means to bring in more income and secure their long-term future within the company.

September sales training session

AAXO held an exclusive sales training session lead by the world renowned Andy Preston in September this year. As a means of giving back to our members, the association provided this training for free to all its members, domestic and international. What was evidently clear from the training was the element to also re-look at how companies sell themselves, especially to the new kind of post-pandemic customer. Other golden threads that also came through the training was upskilling and feeding your staff with industry information. As you invest in your staff, you will slowly bring about the growth of what Andy Preston calls ‘Professional Opportunity Spotters’ for your company. This will be much needed for any company as we spearhead to tackle the new normal.

Business Events Africa November 2020 25

SAEC NEWS

We all agree we need to keep sustainability on the agenda

By Justin Hawes, board member at South Africa Events Council

T

he Event Safety Council (ESC) is working closely with the Event Greening Forum (EGF) to ensure that critical sustainability considerations are included in future editions of the Re-Opening Guidelines for limiting the exposure of Covid-19.

The Guidelines were created by the ESC as a best-practice framework for events to be managed safely and responsibly during the Covid-19 pandemic. The different sub sectors within the events industry gave input to ensure the document is comprehensive, practical and realistic. This was done through the SA Events Council, a coalition of 13 event industry associations including the ESC and EGF. Mike Lord, interim chair of ESC, played a pivotal role in creating the Re-Opening Guidelines. He said: “We considered sustainability when creating the document, but we did not have sufficient time to really unpack the consequences of sustainability needs within the Guidelines.

The focus was very much on helping the sector reopen as quickly and safely as possible.”

However, the parties involved in developing the Guidelines understand

that focus needs to turn to addressing aspects of greening and sustainability, particularly in the use of sealed packaging to limit exposure to the virus. Including this aspect in future editions is critical.

Mr Lord explained: “Going forward, we want to work with authorities and industry bodies like the EGF to identify what is missing, what can be improved, and to develop further published versions of the Re-Opening Guidelines that factor these in.”

The EGF is a non-profit organisation whose key objective is to promote sustainable event practices. Greg McManus, chairperson of EGF, has welcomed this inclusion warmly. He said that the pandemic has set sustainability back in many areas, especially in terms of the increase in single-use plastics.

Last year the movement to #endplasticpollution had been driving progress in waste reduction. This has now been undone; the International Solid Waste Association estimates that the use of single-use plastics has now increased by 250-300 per cent.

Mr McManus said, “There has been a knee-jerk reaction to get going, which

26 Business Events Africa November 2020

is completely understandable, and I empathise with businesses who have been impacted by the lockdown. But we must not disregard the progress and importance of sustainability. We can’t use Covid-19 as an excuse for bad corporate practice.”

He added that Covid-19 will eventually be a thing of the past, but sustainability is a long-term concern that we urgently need to address.

Save the date The EGF Masterclass The EGF will host a virtual masterclass on 18 November to unpack how the Re-Opening Guidelines can be implemented sustainably. Visit www.eventgreening.co.za for more details. e: hello@saeventscouncil.org

www.businesseventsafrica.com

SAACI NEWS

Adding to your skills set

By Glenton de Kock, chief executive officer of SAACI

The business events sector has experienced a series of changes during 2020 - with the impact of Covid-19 as the main driver - as ‘the change of change’ has been added to our skillset as professionals.

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hile we may be doing certain aspects of our daily work automatically, the development of new skills to keep our professional attributes and knowledge up-to-date is a discussion that SAACI, as an association, is having regularly.

Upon reflecting on our conversations with colleagues, the general acceptance is that we all operate in a fluid environment.

The need to upskill on the up-to-date knowledge of the latest restrictions and regulations released, Event Safety Guideline and planning documents, are core to any event you may be working on.

In addition, many venues within hotels must also comply with their overall group or internally developed safety guidelines as well. In our discussions with many members to better understand what they’re doing and seeing in their venues we have found that it is important to read and have conversations to ensure a better understanding of the regulations.

Members have also indicated that in reviewing past events, to take note of elements and touchpoints that would

have had to be modified in accordance with Covid-19 safety guidelines. Our view is to have pre-mortems, instead of post mortems: For any planned business event, the intent is to create solutions for each potential pain point identified, so that when the time comes, the delivery of a Covid-safe and socially distanced event is second nature.

As we upskill ourselves on the regulations, our sector has shifted to virtual events. And while, in the interim, they are here to stay, whether they include an in-person component or not, we all need to have some basic familiarity with new technology and platforms—and how to troubleshoot is essential for event professionals. Having a working knowledge of what’s possible, and some familiarity with the biggest virtual platforms out there, will ensure that knowing basic troubleshooting for the inevitable technical difficulties, will rule out most challenges.

Technology has become more prevalent in our planning for business events and warranting that presenters and speakers

know how to work the platform, which includes sharing presentations, will aid the quality of the delivery of your event.

One soft skill set that has become automatic is patience and empathy.

When communicating with clients, vendors, or guests, never forget that the current climate is affecting everyone in different ways. Some are losing their livelihood, family members, friends, and jobs. Needs and values could have severely shifted from just a mere three months ago. It’s important to take the time to get to know your audience again, show them that you care. Speak with empathy, humility, and compassion.

We should remember that our industry is built on relationships. Taking the time to talk through problems and hear them out will help you to build stronger bonds with your clients in the long run.

With patience comes empathy— and with that, a more desirable business partner. No one wants to feel like they’re being rushed to make a decision (even if we do want to rush them to make a decision).

THE ASSOCIATION FOR CONFERENCE INDUSTRY LEADERS

CONNECT SAACI unites , supports and educates the business

events industry in southern Africa by creating sustainable environment for business growth

THRIVE Join SAACI and enjoy access to an inspiring network of industry professionals, while giving your business the professional status it needs to attract the attention of business leaders.

GROW Become the business events professional you’ve always wanted to be. Access the SAACI Academy and enter a world of inspiration, connections and world-class skills development.

www.businesseventsafrica.com

Visit our online community: www.saaci.org www.saacicongress.org www.saaci-academy.org

+27(0)11 880 5883 info@saaci.org

Business Business Events Events Africa Africa November October 2020 27 Learning | Growth | collaboration

SITE NEWS

It is a matter of

trust

By Tes Proos, president of Site Africa

Many people say love makes the world go round. Well, that may be true, but I am going to argue that TRUST is, in fact, what makes the world go round. Trust is the glue that keeps relationships together. This applies to any form of relationship.

W

hat happens when trust is broken? It normally leaves a sense of fear and disappointment. Mending trust is probably one of the most difficult things to do.

The advent of Covid-19 has resulted in a situation where we are stuck with global disappointment… and broken trust.

There is so much information out there, perhaps too much. Social media has literally taken over our lives. How do we distinguish between what is true or false? Fake news is nothing new to us, so we have to be supervigilant to not assume everything we read on our social media accounts is

true. So, take care before you share.

Check the reliability of your sources.

I recently attended the SITE Young Leaders Conference. It was fascinating to hear our future leaders’ take on social media. One person stated that Facebook was probably the least trusted form of social media in his region while LinkedIn is probably the best trusted, being dedicated to professional people. Twitter was not exactly top of the list either.

There were many collaborations at various levels prior to Covid-19. How many of these collaborations have collapsed due to lack of trust?

That said, it has been encouraging to

28 Business Events Africa November 2020

see how many people, organisations and associations have pulled together in recent times, to figure out a way to beat this crisis. Leadership has popped up from unexpected sources. We can all learn something from each other.

In fact, you may be in that situation yourself, having been furloughed or even laid off. Perhaps you’ve had to close your business… either way; it’s not easy to pull yourself through this.

We need each other - a shoulder to lean on or even just an ear to listen.

I have a challenge for you: Why don’t you reach out to someone you know that’s in the same boat and just start a www.businesseventsafrica.com

SITE NEWS

conversation. Do it once a week. Invite someone else into your circle. You will be amazed how empowering it is to actually take on a supportive role – even if you are at the receiving end of this crisis.

As they say, “never waste a good crisis”.

You might even surprise yourself. It is through small initiatives like this that leaders have risen from nowhere and these are the people that will help guide our industry through this mess. Share your stories. Someone will take something positive away from your experience.

Global Covid-19 protocols are a key factor that will make or break trust.

The bottom line is that the government has developed trust in our industry.

Without that trust, we would still be in level 2 or 3 lockdown. It is up to us now, to make sure that trust is not broken.

The challenge though, is that bookings are still not pouring in. Whilst the rest of Africa still has some of the lowest rates of infection, the rest of the world is back into a downward spiral. Trust is broken yet again.

In Africa, we are currently working on aligning protocols between countries, so that our travellers can have a sense of confidence across borders. Many trips to Africa are multi-destinations, therefore it is critical to not have conflicting protocols. It only confuses the traveller and breaks down confidence. They would rather NOT travel than risk being stuck in a country under quarantine for two weeks at their own expense.

In fact, these protocols need to be aligned globally, so that our governments, airlines and suppliers sign off on the same page in order for travellers to trust again.

As long as there is no trust, there is no business.

So, where do we go to from here?

• Firstly, the alignment of protocols is key.

We cannot have people unnecessarily detained or quarantined due to misunderstandings on testing requirements.

• Encourage people in your community to adhere to regulations, even erring on the side of caution. Wear those masks and keep sanitising. It is all for our own good. If we want our governments to trust us, we need to

do our share. We all want to get back to business sooner, rather than later.

• Share protocols across borders, be it venues, hotels, restaurants, airports and aircraft. Look for common areas and opportunities where protocols can be improved or streamlined. Let’s make this a global effort so that trust can return in what we do. Set up committees – find people who are up for the task.

Align those protocols within your own community, and then share it externally.

If everyone does this, it should have a snowball effect and within a few months we can all sign off the same protocol page on a global scale.

As Jerry Springer said – look after yourself, and each other!

What we’re all about: motivational experiences Why we do it? Business results!

Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results.

Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures.

Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth.

Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...

Contact

Email: info@sitesouthernafrica.com www.sitesouthernafrica.com www.siteglobal.com

EXSA NEWS

Captain’s log:

EXSA’s Stardate November 2020 With our industry underway at warp seven for 220+ days, we remain in orbit around the Level 1 Lockdown measure which was never before charted – we remain in a priority one, red-alert situation and we are united in this battle.

By Gill Gibbs, chairperson of EXSA

S

eptember 2020 would ordinarily have seen us industry roleplayers on site at Electra Mining Africa and Africa Aerospace and Defence. Similarly, rAge Expo and Comic Con Africa would have seen thousands of foot traffic over their respective weekends, with eagerly awaited new titles and releases, and with passionate, avid gamers and followers in full support of these epic events. From medical exhibitions and confexes to events and road shows, we would have been executing our projects, braving the long hours onsite and finally, sitting back and admiring the fruits of our labour, uploading our memorable moments and achievements to social media. In these times, even more exhibition and event memories would have been made through our sheer hard work, creativity, innovation, determination and perseverance.

Life is certainly not how we knew it to be. We reflect with nostalgia on the exhibitions, events and projects of which we should have been a part in 2020, yet we are also focusing on forging on in this marathon, plotting our next steps for our future course.

With the capacity limit at 50 per cent of the normal capacity of a venue, up to a maximum of 250 people for indoor gatherings and 500 people for outdoor gatherings, it is not easy to build on this and realise an exhibition or event that can actually yield the required ROI. However, we can use this to initiate and orchestrate the platforms that we need to highlight, and yield the previously identified and primary criteria to be fulfilled: instilling and building confidence and morale.

The industry is awakening and looking to this journey of recovery – from the Proof-of-Concept conferences executed since July 2020 to the calls that are starting to come in for designs and proposals to… the Restart Expo - a small-scale exhibition showcase designed by Specialised Exhibitions and Johannesburg Expo Centre that will attract government, industry, media, PCO’s, exhibitors and visitors and demonstrate to them what exhibitions will look like post Covid-19.

What better medium to demonstrate best practice and safety protocols by way of a fresh restart for our industry? The show is to run from 25 to 26 November. This could

30 Business Events Africa November 2020

well be the highlight of the year. To those that continue to support our Industry cause, offering their time, products and services at no charge, we salute you.

EXSA’s second-in-10-months, in-person EXSA Connects session took place last month. There was much discussion and debating solutions for the new industry landscape; however, it was also about letting our hair down and having some good quiz fun.

We still need to tick the important wellbeing boxes: mind, body and spirit. It begins and ends with us supporting and checking in on each other.

Reflecting on EXSA Stardate 2020 to date: As we head into November and into yet another new month in this crazy and challenging year, it is hard to look back at what we have been through and what many of us have suffered and endured.

With less than nine weeks left to the end of 2020, we must vasbyt further as we head into the home strait #Restart #Recovery #proudlyindustry #GoLiveTogether.

www.businesseventsafrica.com

MARKET NEWS

Fancourt scoops top award in the 27th annual World Travel Awards The much-anticipated announcement of this year’s World Travel Awards’ winners has taken place, with The Manor House at Fancourt named as South Africa’s Leading Country House Hotel.

D

ating back to the 1850s and once home to Henry Fancourt White, The Manor House is a five-star, 18-suite boutique hotel on South Africa’s Garden Route. It delivers the luxury, quiet sophistication and romance of an exclusive country retreat – with warm and generous hospitality.

“This is wonderful news,” said Peter Dros, sales and marketing director at Fancourt, “And we’re still smiling! It is a real reflection of the Manor House’s commitment to outstanding service. A visit to The Manor House is an

experience, and this award means a lot to the team who pride themselves on creating the perfect stay.”

Graham Cooke, founder of World Travel Awards, said, “Despite the incredible challenges faced by the travel, tourism and hospitality industry over the course of 2020, this year’s World Travel Awards nomination programme reported record visitor traffic and engagement from the public voter (the all-important tourism consumer). This shows that as the global recovery begins, the appetite for tourism has never been as keen and this offers

hope and much-needed encouragement to us all.”

Mr Dros agrees: “The Manor House reopened after lockdown towards the end of September, and after a long year this is exactly the recognition and boost we need! The team has loved welcoming guests back to the hotel, Monty Bar, the private library and swimming pool. We can’t wait to surprise guests over the summer with our new offerings, including al fresco dinners on a private deck under the stars!”

Unfortunately, due to current Covid-19 protocols and ongoing travel restrictions, the traditional winner’s gala ceremony cannot go ahead as planned. Instead, winners have been invited to unite virtually as World Travel Awards launched its inaugural Africa Winners Day on 9 November.

While congratulating Fancourt, Mr Cooke noted: “I very much look forward to helping you celebrate your success and working together as we head towards a brighter and happier future. The time for us to come together and celebrate in person will soon come. But until that time comes, do make the most of the inaugural Africa Winners Day and be proud of your achievement.”

ADVERTISERS’ INDEX

November 2020 Vol 40 No 11 ADVERTISER

PAGE

EMAIL

WEBSITE

AAXO

24

aaxo@aaxo.co.za

www.aaxo.co.za

Barmotion

IFC

info@barmotion.co.za

www.barmotion.co.za

Event Greening Forum

23

info@eventgreening.co.za

www.eventgreening.co.za

EXSA

30

exsa@exsa.co.za

www.exsa.co.za

Hilton Garden Inn Umhlanga Arch

4

DURGI_reservations@hilton.com

www.umhlangaarch.hgi.com

MJunxion

2

yolande@mjunxion.co.za

www.mjunxion.co.za

SAACI

27

info@saaci.org

www.saaci.org

SITE

28

info@sitesouthernafrica.com

www.sitesouthernafrica.com

www.businesseventsafrica.com

Business Events Africa November 2020 31

DIRECTORY

ASSOCIATION OF AFRICAN EXHIBITION ORGANISERS

46 Waterford Office Park, Waterford Drive, Fourways, Johannesburg t: +27 (0)11 465 8955 e: aaxo@aaxo.co.za Association coordinator: Molebegeng Masote e: mole@aaxo.co.za Chairperson: Projeni Pather, Exposure Marketing e: projeni@exposuremarketing.co.za Vice-chairperson: Devi PaulsenAbbott, dmg events e: devipaulsen@dmgevents.com Treasurer: Mark Anderson, Specialised Exhibitions e: marka@specialised.com Board of directors: Carol Weaving, Reed Exhibitions e: carol.weaving@reedexpoafrica.co.za Chanelle Hingston, Clarion Events Africa e: chanelle.hingston@clarionevents.com Phetogo Kubheka, Synergy Business Events e: phetogo@synergybe.co.za Suzette Scheepers, Messe Muenchen South Africa e: suzette.scheepers@mm-sa.com

Vice chairperson: Gabi Babinsky, Brandex t: +27 (0)64 655 3323 e: gabi@brandexpro.co.za

Vice-chairperson: Jaques Fouche Formative e: jaques@formative.co.za c: +27 (0)60 993 7542

Networking: Melissa Palmer B&E Conference Centre e: melissa@becbc.co.za c: +27 (0)82 437 7600

Treasurer: Moses Nefale, Scan Display t: +27 (0)79 882 8616 e: moses@scandisplay.co.za

Treasurer: Glenn van Eck, Magnetic Storm e: glenn@magnetic.co.za c: +27 (0)82 800 2612

Networking: Wanda Fourie Eastern Sun Events e: registration@easternsun.co.za

Past chairperson: Doug Rix, DK Designs t: +27 (0)82 579 7071 e: dougrix@wol.co.za Association manager: Lee-Ann Alder t: +27 (0)82 550 0349 e: info@exsa.co.za Board members Kerry-Lee Bester, Brilliant Branding t: +27 (0)72 265 6600 e: kerry@brilliant-branding.co.za Mike Mira, Efam Distributors t: +27 (0)83 445 2261 e: mike@efam.co.za Presley Mokotedi, Garona Communications t: +27 (0)81 578 4455 e: presley@garonacom.co.za Chad Botha, Inspire Furniture Rentals t: +27 (0)76 644 0271 e: info@inspirefurniture.co.za Sibusiso Mchwabe, Marketing Well t: +27 (0)83 477 5536 e: sibusiso@marketingwell.co.za Gary van der Watt, Resource Design t: +27 (0)76 339 5320 e: gary@resourcedesign.co.za INTERNATIONAL CONGRESS & CONVENTION ASSOCIATION

EVENT GREENING FORUM

ICCA African Chapter 179 Jan Smuts Ave, Parktown North, Private Bag X7000, Parklands 2121 t: +27 (0)11 447 4777 e: info@eventgreening.co.za www.eventgreening.co.za Chairperson: Greg McManus, Heritage Environmental Management Services Vice-chairperson: Morwesi Ramonyai, Borena Energy Treasurer: Justin Hawes, Scan Display Secretariat: Lynn McLeod e: lynn@eventgreening.co.za Marketing: Pippa Naudé e: pippa@eventgreening.co.za EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERN AFRICA

Chairperson: Taubie Motlhabane, Cape Town International Convention Centre t: +27 (0)21 410 5000 e: Taubiem@cticc.co.za Deputy chairperson: Jacinta Nzioka, Kenya National Convention Bureau t: +254 722464221 e: jacinta@kncb.go.ke Secretariat: Esmaré Steinhöfel ICCA Africa Regional director c: +27 (0)84 056 5544 e: esmare.s@iccaworld.org. www.iccaworld.com/dbs/africanchapter www.iccaworld.org SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY

Learning | Growth | collaboration EXSA OFFICE www.exsa.co.za Chairperson: Gill Gibbs, BluCube t: +27 (0)83 260 8035 e: gill@blu3.co.za

BOARD OF DIRECTORS Chairperson: Kim Roberts Mise-en-place Solutions e: info@mise-en-placesolutions.com t: +27 (0)82 652 2008

32 Business Events Africa November 2020

Public officer: Denise Kemp, Eastern Sun Events e: denise@easternsun.co.za c: +27 (0)82 654 9755 Chief executive officer: Glenton De Kock e: ceo@saaci.org c: +27 (0)82 575 7565 Membership services consultant: Alshanthé Smith t: +27 (0)71 299 0601 e: members@saaci.org

Branch coordinator: Hayley Pretorius e: ec.za@saaci.org c: +27 (0)79 507 3607 c: +27 (0)62 758 7933 JOHANNESBURG Branch chairperson: John Arvanitakis, Chat’r Xperience t: +27 (0)83 415 2774 e: john@chatr.co.za

DIRECTORS

Branch vice-chairperson: Lorin Bowen, Lorin Bowen Business Events t: +27 (0)82 433 8687 e: lorin@lorinbowen.co.za

EC chairperson: Andrew Stewart PeriExpo e: andrew@periexpo.co.za c: +27 (0)82 578 5987

Branch treasurer: Chris de Lancey, Multi-Media t: +27 (0)82 854 2230 e: chris@multi-media.co.za

KZN chairperson: Tracey Delport The Hospitality Experience e: tracey@thehospitality experience.co.za c: +27 (0)83 293 5190

COMMITTEE:

JHB chairperson: Lorin Bowen Lorin Bowen Business Events e: lorin@lorinbowen.co.za c: + 27 (0)82 433 8687 WC acting chairperson: Angela Lorimer, Century City Conference Centre e: angela.l@ccconferencecentre.co.za t: +27 (0)21 809 1101

Aidan Koen, Ogada Group t: +27 (0)82 561 3188 e: aidan@ogada.co.za Carmen Rudd, Synergy Business Events t: +27 (0)82 707 3977 e: carmen@synergybe.co.za Emma Kumalo, Potters Hand Activations t: +27 (0)84 250 6850 e: emma@pottershand.co.za Leigh Anne Luis, Upatone t: +27 (0)82 409 3680 e: leighanne@upatone.co.za

Tshwane chairperson: Leon Pheiffer EPH Productions e: leon@ephproductions.co.za c: + 27 (0)82 924 9046

Rendani Khorommbi, Joburg Tourism t: +27 (0)82 773 2999 e: rendanik@joburgtourism.com

Co-opted youth: Minister Kganyago CSIR e: MKganyago@csir.co.za c: +27 (0)79 513 8708

Branch coordinator: Angelique Smith c: +27 (0)60 970 7653 e: Jhb.za@saaci.org

Venue rep: Michelle Bingham Sandton Convention Centre e: Michelle.Bingham@tsogosun.com c: +27 (0)82 339 0342 EASTERN CAPE Branch chairperson: Andrew Stewart, PeriExpo e: andrew@periexpo.co.za c: +27 (0)82 578 5987 Branch vice-chairperson: David Limbert, Magnetic Storm e: david@magnetic.co.za c: +27 (0)82 9064 198 Branch treasurer: Alistair Stead, Scan Display e: alastair@scandisplay.africa c: +27 (0)73 236 6618 COMMITTEE: Learning: Caroline Morgan EXBO e: caro@exbo.co.za c: +27 (0)82 553 6185 Communication: Gill Dickie Bidvest Car Rental e: gilld@bidvestcarrental.co.za c: +27 (0)79 527 7619

TSHWANE Branch chairperson: Leon Pheiffer EPH & Monte de Dios e: leon@ephproductions.co.za; e: leon@montededios.co.za c: +27 (0)82 924 9046 Branch vice-chairperson: Corné Engelbrecht, Savetcon e: corne@savetcon.co.za c: +27 (0)82 925 9241 Branch treasurer: Refilwe Nchebisang, CSIR ICC t: +27 (0)12 841 3770 e: rnchebisang@csir.co.za COMMITTEE: Melanie Pretorius, At Zone Hospitality Consulting c: +27 (0)82 410 1202 e: melanie.pretorius@mweb.co.za Herkie du Preez, Event Wizards c: +27 (0)82 839 3489 e: herkie@eventwizards.co.za Branch coordinator: Heather Heskes, SAACI c: +27 (0)76 321 6111 e: tsh.za@saaci.org

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DIRECTORY KWAZULU-NATAL Branch chairperson: Irene Vallihu, Durban International Convention Centre c: +27 (0)79 692 4604 e: irenev@icc.co.za Branch vice-chairperson: Gill Slaughter, Turners Conferences c: +27 (0)31 368 8000 e: gills@turnersconferences.co.za Branch treasurer: Sibusiso Mncwabe, Marketing Well c: +27 (0)83 477 5536 e: sibusiso@marketingwell.co.za COMMITTEE: Tracey Delport, The Hospitality Experience c:+27 (0)83 293 5190 e: tracey@thehospitalityexperience. co.za

Esmare Steinhofel c: +27 (0)84 056 5544 e: esmare.s@iccaworld.org Andrew Gibson t: +27 (0)860 111 625 e: Andrew@magnetic.co.za

Gheeta Payle t: +27 (0)861237890 e: gheeta.payle@inhousevtm.com Branch coordinator: Lara Van Zyl c: +27 (0)822234684 e: wc.za@saaci.org SOCIETY FOR INCENTIVE TRAVEL EXCELLENCE

Treasurer: Peter-John Mitrovich c: +27 (0)82 318 1889 e: peter-john.mitrovich@ grosvenortours.com

Kavitha Dhawnath, Gearhouse SA c: +27 (0)83 607 2006 e: kavitha.dhawnath@gearhouse. co.za

Board member at large: Rick Taylor

Wiseman Mnguni, Mboniseni Events and Project Management) c: +27 (0)78 220 2162 e: mboniseni.events@gmail.com

North Africa support: Brad Glen

East Africa (Rwanda): Chris Munyao North Africa: George Fawzi Young Leadership: Clinton Els Secretariat & Events: Gauteng: Clare Neall c: +27 76 898 0420 e: clare@eventstuff.co.za Western Cape: Mariaan Burger c: +27 (0)82 557 8041 e: info@sitesouthernafrica.com

SA EVENTS COUNCIL

WESTERN CAPE Branch chairperson: Angela Lorimer c: +27 (0)21 410 5000 e: angelajacobson862@yahoo.co.za

Esti Venske t: +27 (0)21 460 3518 e: estivenske@gmail.com Zimkitha Bavuma c: +27 (0)72 172 5746 e: zim@live.co.za

www.businesseventsafrica.com

Esmare Steinhofel, ICCA Africa, regional director Ellen Oosthuizen, PCO Alliance network chair Charlotte Kemp, PSASA deputy president Kim Roberts, SAACI national chair Kevan Jones, SACIA executive director Justin van Wyk, SALPA chair Sharif Baker, TPSA chairperson; SACIA board member

Denver Manickum, I-cube Alternative Advertising c: +27 (0)83 482 8525 e: denver@icube.co.za

Ansu Colditz c: +27 (0)82 457 8071 e: ansuc@millenniumtravel.co.za

Gill Gibbs, EXSA chairperson

Septi Bukula, SITE member

International board member: Daryl Keywood c: +27 (0)82 904 4967 e: daryl@walthers.co.za

COMMITTEE:

Chad Botha, EXSA board member

Taubie Motlhabane, ICCA Africa chapter chair

Mabuyi Mosia, Ikhono Communications c: +27 (0)71 117 7509 e: mabuyi@ikhono.co.za

Branch treasurer: Thiru Naidoo t: +27 (0)21 487 8600 e: thiru@wesgro.co.za

SACIA – Southern African Communications Industries Association M16 Ticketpro Dome Cnr. Northumberland & Olievenhout Roads, Northriding t: +27 (0)11 083 6418 c: +27 (0)82 555 5556 e: kevan@sacia.org.za

Stefan Huggett c: +27 (0)83 740 8897 e: stefanh@spier.co.za

President: Tes Proos c: +27 (0) 84 682 7676 e: tes@crystalevents.co.za

Branch vice-chairperson: Alex Wrottesley c: +27 (0)21 430 2060 e: alex@intoafrica.co.za

Sibusiso Mncwabe, EXSA board member; EXSA KZN Forum Chair; SAACI KZN committee member and treasurer Doug Rix, EXSA board member

Kim Jackson, Greyville Convention Centre c: +27 (0)82 378 2264 e: kimj@goldcircle.co.za

Branch coordinator: Kerry Potgieter c: +27 (0)84 777 3452 e: kzn.za@saaci.org

e: saboa@saboa.co.za www.saboa.co.za

Bianca van Niekerk t: +27 (0)21 410 5000 e: biancav@cticc.co.za

Tarannum Banatwalla, Jellyfish Catering & Event Management c: +27 (0)83 254 9462 e: tarannum@jellyfishcatering.co.za

Sandile Dlamini, Anzomode c: +27 (0)79 104 5510 e: sandile@anzomode.co.za

Mike Lord, Event Safety Council interim chair

e: hello@saeventscouncil.org Chairperson: Tes Proos, SITE president Vice-chairperson: Glenton de Kock, SAACI chief executive officer Interim treasurer: Glenn van Eck, CEPA chair Spokesperson: Projeni Pather, AAXO chair Members Carol Weaving, AAXO board member Tiisetso Tau, AAXO member Corne Koch, Best Cities Global Alliance chair Justin Hawes, Event Greening Forum treasurer

OTHER ASSOCIATIONS OF INTEREST ABTA – African Business Travel Association Box 2594, Pinegowrie, 2123 t: +27 (0)11 888 8178 c: +27 (0)83 679 2110 e: monique@abta.co.za | www.abta. co.za Founder: Monique Swart ASATA – Association of Southern African Travel Agents PO Box 650539, Benmore, 2010 t: +27 (0)11 293 0560/61 e: barbara@asata.co.za e: general@asata.co.za Office manager: Barbara Viljoen Council of Event Professionals Africa M16 Ticketpro Dome Cnr. Northumberland & Olievenhout Roads, Northriding Executive Director: Kevan Jones kevan@sacia.org.za t: +27 (0)11 083 6418 c: +27 (0)82 555 5556 Chairperson: Glenn van Eck Magnetic Storm c: +27 (0)82 800 2616 e: glenn@magnetic.co.za FEDHASA National Office – Federated Hospitality Association of Southern Africa PO Box 3853, The Reeds, 0157 c: +27 (0)82 552 9862 e: ceo@fedhasa.co.za www.fedhasa.co.za Chief executive: Tshifhiwa Tshivhengwa PSASA – Professional Speakers Association of Southern Africa t: +27 (0)11 462 9465 c: +27 (0)83 458 6114 e: admin@psasouthernafrica.co.za www.psasouthernafrica.co.za SABOA – Southern African Bus Operators Association Postnet Suite 393, Private Bag X033, Rivonia 2128 t: +27 (0)11 511 7641

Executive director: Kevan Jones SATI – South African Translators’ Institute Executive director: Marion Boers t: +27 (0)11 803 2681 e: office@translators.org.za www.translators.org.za SATSA – Southern Africa Tourism Services Association Box 900, Ferndale 2160 t: +27 (0)11 886 9996 e: pa@satsa.co.za | www.satsa.com SKAL International South Africa Secretary: Anne Lamb t: +27 (0)21 434 7023 c: +27 (0)82 708 1836 e: anne@yebo.co.za www.skalsouthafrica.org STA – Sandton Tourism Association t: +27 (0)83 558 5445 e: secretariat@sandtontourism.com www.sandtontourism.com TBCSA – Tourism Business Council of South Africa Box 11655, Centurion 0046 t: +27 (0)12 664 0120 e: comms@tbcsa.travel www.tbcsa.travel www.tomsa.co.za Member relations manager: Boitumelo Moleleki TGCSA – Tourism Grading Council of South Africa Private Bag X10012, Sandton 2146 t: +27 (0)11 895 3000 f: +27 (0)11 895 3001 e: enquiries@tourismgrading.co.za TINSA – Interpreters/ Translators Network of Southern Africa e: info@interpreter.org.za t/f: +27 (0)11 485 2511 c: +27 (0)83 249 0010 www.interpreter.org.za TPSA – Technical Production Services Association M16 Ticketpro Dome Cnr. Northumberland & Olievenhout Roads, Northriding t: +27 (0)11 083 6418 c: +27 (0)82 555 5556 e: kevan@sacia.org.za www.tpsa.co.za Executive director: Kevan Jones TTA – Tshwane Tourism Association Box 395, Pretoria 0001 t: +27 (0)12 841 4212 e: secretary@tshwanetourism.com www.tshwanetourism.com Chairperson: Bronwen Cadle de Ponte Secretary: Sithembile Nzimande Membership coordinator: Liz Oosthuysen e: membership@tshwanetourism.com

Business Events Africa November 2020 33

THE LAST WORD

Getting down to business: a hospitality sector recovery plan As the world moves through the Covid-19 pandemic, hoteliers are logically turning their attention to the business travel market to help reignite the hospitality industry and tourism in general, particularly in Africa.

F

or hotels specifically, a sector that plays a highly significant role in our regional economies, business travel may well turn out to be the saving grace.

It follows then that players in this market must embrace new and effective strategies that allow them to effectively capitalise on the potential that business travel presents.

In sub-Saharan Africa alone, one in 30 jobs is in the travel and tourism sector, according to a World Bank report. Yet long periods of lockdown, accompanied by new social distancing norms and constant bio-surveillance, has fundamentally changed the landscape. Going forward, it will be top priority for hoteliers to ensure guest safety, combined with the usual highest quality service and the best guest experience possible, if they are to see business travellers, and the companies they represent, continue to choose them.

To this end, it’ll also be the job of hotels, especially those that rely on outof-country guests for their livelihoods, to remarket themselves in respect of what they offer these business clients.

This includes a renewed focus online and other touchless services for all types of interactions, as well as the physical transformation of their public spaces.

Local travellers, and most especially local business travellers, can no longer be viewed as “the back-up plan” either.

It’s clear that it’ll be some time before even the international business travel market gets back to pre-Covid-19 levels.

So, if they are to have a future, hotels must tailor offerings that speak to the local market in respect of their customs, tastes and the nature of the experiences that will definitely prove attractive.

Take, for example, the “workation”; that concept that is garnering plenty of attention from local business travellers keen to see their employers allow them to mix business with some pleasure. It’s no surprise that such an opportunity to

break out of the by now over-familiar work-from-home environment and instead work from a hotel during the day, would be most appealing.

Along with workrooms featuring suitable socially-distanced workstations, often in rooms previously utilised for conferencing and meetings, another attractive option is equally acceptable socially-distant excursions with colleagues. These can be facilitated by hotel teams to forge closer engagement between workmates who may no longer see one another every day. Both these options serve as a reminder of the office environment pre-pandemic, while boosting critical reintegration with colleagues previously viewed by many as their daytime family.

In the longer term, there will, of course, be life beyond our immediate borders as entry restrictions are further eased. And Africa certainly has an advantage here, considering how well the continent has weathered the Covid-19 storm - a fact that is likely to see global economies turn their attention back to Africa, and prepare for more local business dealings.

Awareness of how to effectively harness this new market will be key going forward, and hoteliers will have to be up to speed about what countries are reopening for business and where, especially their African neighbours. South Africa reopened its international borders on 1 October as the country moved to lockdown Level 1, followed by Zambia, Namibia, Lesotho, Zimbabwe, Mozambique, Eswatini, Tanzania, Rwanda, Nigeria, Ghana, Ethiopia and Kenya - albeit with differing regulations around Covid-19 testing prior to arrival, and quarantine requirements.

Africa has indeed begun to reopen. Now it’s critical for the country to demonstrate that it’s ready and able to welcome back travellers, and get back to the business it performs so well.

34 Business Events Africa November 2020

Who is Mark Havercroft?

He is the regional director for Minor Hotels Africa an international hotel group.

Minor Hotels is an international hotel owner, operator and investor, currently with a portfolio of over 565 properties.

Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection and TIVOLI properties, Minor Hotels operates in 56 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America actively seeking suitable acquisitions, joint venture opportunities and management assistance opportunities.

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