PAGE COVER AFRICA’S STRAP STORY TRAVEL INDABA
Africa’s Travel Indaba — be part of the story Now more than ever, it is critical for the entire sector to unite, and register to attend Africa’s Travel Indaba which makes a comeback after a two-year pause due to Covid-19.
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s the tourism sector is slowly recovering, following the devastating impact of the Covid-19 pandemic, the floods in KwaZuluNatal will certainly set the sector back further as lives have been lost and many others injured whilst businesses and organisations have lost their properties and livelihood. Plans remain in place for the hosting of Africa’s Travel Indaba in the city of eThekwini, KwaZulu-Natal from 2-5 May. Africa’s Travel Indaba 2022 is ready to welcome delegates from across the world, to connect and do business, contributing to the African continent’s tourism sector recovery.
About Africa’s Travel Indaba Africa’s Travel Indaba is Africa’s largest B2B Leisure tourism platform, that serves to curate the quality relationships between all value chain players, built on true value into the future It showcases the widest variety of Africa's best tourism products and attracts international buyers and media from across the world. Africa’s Travel Indaba is owned by South African Tourism and organised by Synergy Business Events (Pty) Ltd. Africa’s Travel Indaba has won the award for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards. 10 Business Events Africa April 2022
Show Dates BONDay: 2 May 2022 Show Days: 3-5 May 2022 Venue: Inkosi Albert Luthuli Convention Centre (Durban ICC), City of Durban, KwaZulu-Natal Theme: AFRICA’S STORIES. YOUR SUCCESS Africa Moves You through telling real African stories, which inspires Africa’s world-class tourism products that give travellers an unforgettable travelling experience. The theme, ‘Africa’s stories, your success’ reaffirms the fact that Africa is reclaiming its own narrative and is ready to share with the world inspiring stories of resilience shown throughout the pandemic. Africa’s Travel Indaba is the best platform to witness how a new story of African prosperity is being told through tourism, from exhibitors, buyers, media and stakeholders’ perspectives.
Africa’s Travel Indaba is set to bring much needed economic injection into the city of Durban and the KwaZulu-Natal province at large, as international delegates will be hosted on pre- and post-tours, to familiarise them with the province’s tourism offerings. At the last edition of Africa’s Travel Indaba in 2019, the show attracted about 6,200 delegates from all over the world, with 1,033 exhibiting businesses from nineteen countries on the continent, showcasing an array of travel and tourism offerings to almost 1,177 local, regional and international buyers. Furthermore, almost 452 local, regional and international media representatives participated at Africa’s Travel Indaba 2019, pointing to the stature and global
profile of the African continent’s tourism industry. To date, there are currently exhibitors and buyers from over 47 countries around the world, confirmed to attend Africa’s Travel Indaba 2022 and ready to do business. These countries include South Africa, Botswana, Nigeria, Ghana, Germany, Switzerland and the Netherlands, to name a few. Empowering small business With travellers from across the world seeking new experiences, Africa’s Travel Indaba continues its commitment to empowering small and lesser-known businesses in the tourism sector. The trade show will feature SMMEs from all of South Africa’s nine provinces. www.businesseventsafrica.com
