www.businesseventsafrica.com Vol
43 No 4 APRIL 2023 Voice of the Business Events Industry in Africa
enquiries@inspirerentals.co.za | 084 333 1459 Furniture Hire l Furniture Sales l Event Flooring l Retail
Business Events Africa: Serving the business events industry for 43 years
VOL 43 NO 4 APRIL 2023
About the cover
Inspire Rentals has established itself as a go-to event furniture rental company over the past 9 years.
Cover Feature
COVER STORY
6 Inspire Rentals — leading the way in furniture and flooring rentals for events.
On the pages…
EDITOR’S COMMENT
4 Making a connection.
NEWS
5 Recapturing key source markets for tourism sector recovery.
WTM AFRICA REPORT
10 WTM Africa 2023 reshapes the future of tourism in Africa.
TRENDSETTING
12 World Travel Market Africa explores consumer travel trends.
B2B EVENTS
14 The strength of inventive hospitality and unforgettable company encounters.
VENUE OF THE MONTH
16 Fancourt — the luxury resort for business or pleasure.
VENUE NEWS
19 Business tourism bolstered as iconic hotel reopens in Centurion.
20 Southern Sun introduces a new era of hospitality in Sandton.
AFRICA’S TRAVEL INDABA 2023
22 Africa’s Travel Indaba 2023: towards Africa’s tourism sector growth.
INCENTIVE IDEA
24 Boma dinner at Avani Victoria Falls Resort — an immersion in Zambian tradition.
MARKET NEWS
26 Behind the scenes of Cape Town’s tourism rebound.
28 Radisson expands its real-time instant online booking platform.
29 New appointments at City Lodge Hotel Group.
FAX: 086 762 1867
MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za
EDITOR: Irene Costa gomesi@iafrica.com
SENIOR GRAPHIC DESIGNER: Vincent Goode vincent@contactpub.co.za
DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za
SALES REPRESENTATIVE: Irene Costa
+27 (0)82 558 7387 gomesi@iafrica.com
PUBLICATION DETAILS: Volume 43 No 4
Business Events Africa has 12 issues a year and is published monthly. This magazine is currently only available in digital format.
PERSONALITY PROFILE 30 Zinhle Nzama is driven by passion. A LOCAL PERSPECTIVE 32 The role of sustainable hospitality in Africa. CHEF’S PROFILE 33 Chef Lindsay returns to The Table Bay to shake up the kitchens. Association
EVENT GREENING FORUM 34 Your guide to sustainability lingo. SAACI 35 Data plays a key role in decisionmaking. SITE 36 Creating a secure and safe lodging industry. EXSA 38 Do exhibitions affect tourism in South Africa? AAXO 39 Remaining relevant. SAEC 40 IFES — Carbon offsetting for the future. Regulars DIRECTORY 42 Directory of associations. MARKET NEWS 44 Strong PR Marketing and Events: nine months of unforgettable experiences. INDEX 44 Index of advertisers and contributors. THE LAST WORD 45 Business travel’s back, but how will it evolve in 2023 and beyond? Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07) The authority on meetings, exhibitions, special events and incentives management www.businesseventsafrica.com Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence publishers of Business Events Africa, is a member of: Official journal of the Exhibition & Event Association of Southern Africa Official media partner
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TEL: +27 31 764 6977
CONTENTS
www.businesseventsafrica.com Vol 43 No 4 APRIL 2023 Voice of the Business Events Industry in Africa 10
Making a connection
As I reflect on the past month, I feel the need to show gratitude to the business events industry.
This year, I celebrate 18 years with Contact Publications. I started on 2 May and immediately, was immersed into the sector. The first introduction was a SAACI board meeting at the Durban ICC. Contact Publications was SAACI’s secretariat at the time, and as our MD, the late Godfrey King, was off to an international show, I had to sit in and do the minutes of the meeting. After the SAACI board meeting, I attended the Travel Indaba, now known as Africa’s Travel Indaba.
Wow, what a journey it has been. I have met some amazing people in the sector, and still continue to meet incredible individuals.
The business events industry is all about connections.
The many people I have met over the years, have become more than colleagues, they have become friends.
These relationships which I have created, have played a significant part of what forms most of my professional working life.
What is incredible is the work these people do,
and the significance they play in the various industries they are in.
Our sector is more than tourism, its impact is ‘beyond’ tourism and this is something we sometimes forget. We aren’t tourism, but we contribute and make use of the tourism product. The business events sector touches on all industries and its impact is substantial, not just financially, but also leads to actual change in various industries.
SA Tourism’s introduction of the South Africa National Convention Bureau (SANCB) has played a significant role in helping the industry to evolve and get onto a more equal playing field with global players.
This month we profile, Zinhle Nzama, acting chief convention bureau officer and she speaks on the importance of seeing change.
Due to the hard work by the SANCB team, South Africa is a strong business events destination.
The SANCB was formed in 2012 and is, in many ways, still in its infancy, but wow, its achievements need to be commended.
At the recent Meetings Africa that took place in Sandton, Fish Mahlalela, the South Africa deputy minister of tourism, also commended the South Africa National Convention Bureau (SANCB) for securing 34 of the 79 bids for international meetings, incentives, conventions and exhibitions for the first three quarters of the year. The secured bids, he said, are estimated to be going to contribute R288-million to the South African economy between 2022 and 2025, a great return on investment on the 17.3-million the SANCB had invested in the bid support programme. This is a massive feat. This wouldn’t be possible without the amazing people in the business events industry that make this happen. Well done, Team South Africa!
Together, we are stronger.
Hospitality Junxtion Alliance is a full-services Sales & Marketing Representation company. We dedicate
to promotiong Venues, Hotels, Lodges and Event
Passionately Promoting, Hotels, Lodges & Event Services
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info@hospitalityjunxtion.co.za EDITOR’S COMMENT
Image courtesy of Blueberry Hill Hotel, Johannesburg
Irene Email: gomesi@iafrica.com
Credit: Hein Liebetrau
Recapturing key source markets for tourism sector recovery
South African Tourism (SA Tourism) is making bold strides to reignite interest from key source markets, by harnessing the destination’s allure as an attractive, captivating leisure and business events destination. This is part of the concerted efforts towards accelerating the sector-wide recovery.
The South African tourism sector was devastated by the impact of Covid-19, and now South Africa is aggressively driving the implementation of the Tourism Sector Recovery Plan (TSRP).
As the country continues with its mandate to grow tourist arrival numbers and contribute to inclusive economic growth, driving international marketing initiatives while focusing on the domestic market in order to fast-track the recovery plan remains crucial.
Alongside this drive for recovery, SA Tourism is strengthening efforts to ensure barriers that might deter would-be travellers to explore South Africa, are managed and mitigated. The tourism sector, in collaboration with all the key role players, has been hard at work to put measures in place to ensure barriers like visa approvals, safety and security, and direct airlift into South Africa are a priority.
Furthermore, the TSRP outlines the importance of forming targeted and strategic partnerships between the government and the private sector as a tool for the effective implementation of recovery initiatives.
As such, a dynamic collaboration between SA Tourism and the iconic car manufacturer, BMW is set to supercharge the country’s efforts towards the implementation of the TSRP, while gaining access to aggregated audiences through sport and golf in particular.
This collaboration brings together SA Tourism and BMW for the prestigious BMW International Open taking place in June 2023 in Munich Germany and BMW Golf Cup World Finals in March 2024, to be hosted at one of South Africa’s most prestigious golfing destinations, The Fancourt Luxury Golf Estate.
With over 450 million enthusiasts around the globe, golf’s appeal is undeniable, and South Africa stands as a premier golfing destination. The aim of the collaboration with BMW AG for the two sporting events is to gain access to this highly premium, influential set of golfing fans.
This will give SA Tourism access to a global audience, especially in key source markets but also stimulate domestic golf tourism. These two upcoming events will captivate viewers
across the globe with a broadcast that spans an impressive 162 countries, encompassing a total of 2,040 hours of broadcasting time and boasting a potential household reach of 683.6 million. (Source: BMW Golf Sports)
Sport serves as a magnificent showcase for South Africa's unique offerings. Hosting the BMW Golf World Cup is a ‘not to be missed’ opportunity for a country that is home to some of the world's most exceptional golfing experiences and impeccably maintained courses.
These include the Fancourt luxury golf estate in the heart of the Garden Route — a world class facility that previously hosted prestigious global events like the President’s Cup in 2003. Some of the country’s prestigious golf courses include courses designed by a number of top global golfing names including the renowned South African golfer, Gary Player.
“At South African Tourism, our bid to ensure a full tourism recovery has necessitated that we apply step change strategies in an effort to showcase South Africa as a safe, capable and premier destination for business and leisure travellers. Capitalising on strategies that give access to aggregated audiences, we can showcase our exceptional golf offerings. Our
goal is to entice and welcome golf enthusiasts from around the globe to discover and immerse themselves in South Africa’s exceptional golf landscape,” said Sindile Xulu, acting regional general manager South Africa/head of strategic projects.
“South Africa and BMW have a long-lasting history, since the founding of BMW South Africa in 1973. The BMW Group Rosslyn Plant was the first production facility outside Germany, and we are very glad to strengthen this bond with the partnership between South African Tourism and BMW in the area of golf,” said Dr Alexander Kotouc, head of experiental marketing BMW Group. “The BMW Golf Cup World Final at Fancourt Luxury Golf Estate in George next year will once again present a once-in-a-lifetime experience to all participants from all over the world.”
South Africa is a titan of the sports world, having hosted the first-ever FIFA World Cup, in 2010, to be held on African soil and also boasting three Rugby World Cup titles. This year, the nation has already welcomed the ICC T20 Women’s World Cup in February 2023, and the upcoming Netball World Cup in July 2023. These events will further propel South Africa’s status as a top-tier sporting events destination.
Business Events Africa April 2023 5 PAGE STRAP NEWS
Sindile Xulu (SA Tourism, Head of Strategic Projects) and Dr Alexander Kotouc (BMW, Head Of Experiential Marketing).
Inspire Rentals — leading the way in furniture and flooring rentals for events
Inspire Rentals has established itself as a go-to event furniture rental company in Southern Africa over the past 9 years. Their success can be attributed to a combination of factors, including innovative ideas, effective networking, and an unwavering commitment to staying on top of the latest trends and industry needs.
They have placed a strong emphasis on offering the most comprehensive range of furniture options to cater to events of all types and sizes. This has resulted in many satisfied clients who have come to rely on Inspire's ability to deliver their furniture requirements on time and with the utmost professionalism.
With an infrastructure designed to provide support and quality service to every client, Inspire's team of experienced professionals has built a solid reputation in the industry as one of the most dependable providers. Their reliability and attention to detail have earned them a dedicated following among event planners, venue owners, and individuals alike. Remaining flexible, proactive, and responsive to
the ever-changing event landscape, Inspire has solidified its position as a trusted and innovative industry leader.
Post-Pandemic Recovery
With the pandemic forcing many events to be postponed or cancelled, the industry is now recovering and Inspire is poised to provide exceptional service as the industry bounces back with a vigorous and renewed excitement for face-to-face gatherings.
Amidst Covid, the company procured stock from multiple companies and joined forces with several others that were impacted by Covid-related losses. An example of this is Prop Stars, whose brand was incorporated into Inspire through a merger. The alliance with Prop Stars goes beyond shared interests, as the company has provided not only prop
services to the film industry, but also a diverse range of unique and vintage furniture that was previously absent from Inspire's inventory.
Chad Botha, managing director and co-founder of Inspire Rentals, describes the company’s post-pandemic recovery: “There has been a substantial increase in demand for event rental infrastructure in 2023. Despite the challenges over the past couple of years, Inspire was able to adapt to the new normal and emerged stronger than ever before. The company's innovative approach, responsiveness to the needs of the industry, and strong network have all played a vital role in the company’s quick recovery. With a renewed focus on customer service and continued investment in new and unique offerings, Inspire is well-positioned to thrive in a post-pandemic world.”
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Connecta-Floor Acquisition
To achieve this goal, Inspire has recently acquired Connecta-Floor, an established business in the events industry that supplies temporary flooring for events, exhibitions, weddings, marquees, dance floors, staging, displays, and launches. The flooring is available in a range of colours and finishes, such as laminated wood, Astroturf, high gloss ABS, and even monogrammed designs that are ideal for weddings and corporate events.
Connecta-Floor is a Proudly South African product that is quick to install, is flame-resistant, and eco-friendly. The flooring can be tailored to fit any size, as it is designed in strong, modular panels. With the acquisition of Connecta-Floor, Inspire now offers a complete flooring solution and is able to provide even more comprehensive event solutions. “Our goal remains to be the specialist one-stop furniture and prop rental shop in Southern Africa. We are constantly developing our systems and operations, to offer the most efficient service in the industry,” Mr Botha said.
As an extension of the Inspire Group, Connecta-Floor officially relaunched at Homemakers Fair in March. The company laid a 27 square metre, high-gloss white floor with the Inspire logo printed directly onto the substrate. The floor generated plenty of interest from show visitors and exhibitors alike and there has been a significant response for monogrammed and dance floors since the exhibition. Connecta-Floor is currently expanding their range and exploring new and exciting additions to their current offering.
Garden Route Showcase
As the wedding and corporate events industry continues to boom, Inspire has recognised the opportunity to expand its services to the beautiful Garden Route region of South Africa, with a focus on providing furniture packages for weddings and corporate events. The Garden Route offers a diverse range of spectacular venues and destinations, including wine farms and vineyards, breath-taking beaches, garden venues, and extraordinary mountain landscapes, making it the perfect destination for any event.
Inspire has anticipated a population influx to the Garden Route from both international and local visitors. Subsequently, the market for furniture
Business Events Africa April 2023 7 www.businesseventsafrica.com PAGE STRAP COVER
hire has grown. To facilitate this expansion, Inspire is in the process of securing a 1,000 square metre warehouse and adjacent offices just outside Knysna, positioning the company to serve clients along the Garden Route.
Partner, Alastair Laing elaborates, “The company has identified a gap in the rental furniture sector and we are answering the demand for destination weddings and events along the Garden Route. Inspire is expanding with the aim of offering our clients the same service they have enjoyed in Johannesburg and Cape Town for the past nine years.”
Now, with their expansion, they're bringing the same level of service to the Garden Route by offering the widest range of furniture to suit any event and setting, backed up with the infrastructure and dedicated teams with vast experience in the industry. One of Inspire’s unique offerings is their constant updates of new and trending furniture styles. They provide their customers with a diverse and contemporary selection of furniture options. This approach also helps the company stay relevant and competitive in the marketplace, as they are able to meet the changing needs and preferences of their customers over time. With this extensive range of furniture and props available for hire, Inspire has collaborated with Conféti Events, a leading specialist in destination weddings along the Garden Route. The combination of Inspire Rentals and Prop Stars, the company's creative and film division, and Conféti Events plan to address the growing demand for destination weddings along the Garden Route, particularly in Plettenberg Bay, Knysna,
Sedgefield, Mossel Bay, George, and Wilderness.
“Our vision is to provide quality, quantity, and variety to an up-market clientele, with private, up-market events becoming the norm at numerous golf estates and wedding venues in the region,” explained Graham Weakley, Inspire’s Creative Director. He continues, “Showcasing our capabilities, Inspire Rentals has delivered and styled the Conféti showroom in Plettenberg Bay, encouraging brides to visit and consult with Jana Goodman or one of her planners to see what the company can achieve for their special day. The showroom features everything from sofas to scatter cushions, and the company's brochure and furniture catalogue are available on request.”
The new showroom is centrally located at 2 Sewell Street, Plettenberg Bay. Inspire Rentals plans to roll out numerous styled shoots over the off-season at earmarked venues such as The Grand Lookout Plett, the Plettenberg Hotel, Pezula, the Knysna Elephant Park, and Kurland Villa and Estate, among others. These beautifully styled and photographed packages will ultimately form part of the company’s bespoke brochure, providing clients with a glimpse of what they can expect when they choose Inspire Furniture for their special event needs.
With its extensive range of furniture and props available for hire, the collaborative approach with Conféti Events, and strategic location, Inspire Rentals is equipped to become the top choice for clients seeking quality, quantity, and variety along the Garden Route. Whether an intimate gathering or a large-scale
event, Inspire is committed to creating unforgettable experiences for those looking to create a truly memorable experience for their guests.
Embracing a Bright Future
As the event industry continues to evolve and change, Inspire remains committed to staying ahead of the curve, as evidenced by the company’s successful expansion into new areas. Inspire is delighted to announce its future plans for growth. Chad concludes, “As part of our expansion strategy, we are importing a minimum of ten containers of new furniture, to offer our clients more variety and quality. In addition to this, we have secured an additional 5,000 square metres of storage space in Johannesburg, to accommodate our growing inventory. We have also invested in our operational efficiency by ordering four new 8-ton trucks and a 14-ton truck, along with three 9-metre-long trailers. The addition of trailers to our fleet will have a huge impact on our ability to deliver furniture long distance, and to large jobs more efficiently. We are eagerly anticipating sharing our latest furniture and trucks with you soon.”
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on the Garden Route enquiries@inspirerentals.co.za | 084 333 1459
WTM Africa 2023 reshapes the future of tourism in Africa
WTM Africa 2023 officially opened its doors on 3 April 2023. Opening the show, Patricia De Lille, minister of tourism, expressed her excitement about the tourism industry’s recovery.
She said: “We are all ready to come back with a bang. And we’ve already started coming back.” She stressed that the tourism sector has a major role to play in South Africa and said: “I can feel the opportunity in tourism. In my new role, I will focus on implementation, as it is time for us to now walk the talk.”
Show organisers confirmed that the show is back to pre-pandemic numbers with over 5,000 registrations, almost 600 exhibitors, 49 new countries, 200 expert speakers and over 80 hours of content sessions. The event also had 9,200 pre-scheduled appointments, a 35 per cent increase compared to last year. Over 63 per cent of the buyers this year were
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WTM AFRICA REPORT
new and came from exciting markets such as Malaysia, Pakistan, Thailand, Philippines, Romania, Armenia, San Marino and Uzbekistan.
Eddie Andrews, deputy mayor of Cape Town, emphasised the importance of tourism for the Host City of Cape Town. He said: “We believe in the possibility of Africa. As tourism is an economic driver for Cape Town, we are building a city of hope. Our aim is to create a tourismrelated job in every single household. People want to hear stories, and Africa has many stories to tell.”
Carol Weaving, managing director of RX Africa, highlighted the statistics when she said: “WTM had 577 exhibitors, 9,200 pre-scheduled appointments. Sixty-six per cent of buyers were brand new, from new markets like Malaysia, Thailand, Australia, Pakistan, Romania and Bangladesh. The repeat buyers are from our key source markets.”
Mark Sham, founder of Suits & Sneakers and a speaker at WTM Africa 2023, said: “We’re back! I will never forget when we couldn’t connect and will never take it for granted again. In Africa, we are sitting on the most amazing potential.”
Alongside the opportunity to meet and network, a highlight for many of the international, regional and local buyers included the release of WTM Africa’s annual Trends Report, which takes a closer look at the biggest trends shaping travel in Africa today. With WTM Africa returning to pre-pandemic numbers and exceeding them, the event served as a beacon of hope for the tourism industry in Africa, and its impact on the economy is immeasurable.
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WTM AFRICA REPORT
World Travel Market Africa explores consumer travel trends
Delegates attending the World Travel Market Africa earlier this month were introduced to several key consumer trends likely to impact the future of travel during which panellists discussed practical examples of how the industry can adapt and evolve to meet the needs of today’s travellers.
Panellists Christy Tawii, research manager at Euromonitor, Martina Barth from The Liz McGrath Collection, IGLTA and SATSA, Michaela Guzy, founder of OhThePeopleYouMeet, and Kim Gunnell, MICE sales manager at the South Africa Radisson Hotel Group, covered a range of topics, including the growing importance of personalised and authentic travel experiences, the rise of luxury eco-tourism, and the impact of technology on the customer journey.
The discussion also highlighted the need for travel providers and destinations to embrace sustainability and respect local communities, as well as the importance of reaching consumers through emerging platforms such as private online communities and digital detox travel.
“Consumers are increasingly seeking travel experiences that go beyond relaxation and leisure and offer personal transformation and connection with local people and cultures,” panel moderator and Big Ambitions chief executive officer, Natalia Rosa, said introducing the topic. “The industry needs to cater to this demand by
providing unique and authentic experiences that resonate with consumers."
Highlights addressed by the panel included:
• Travel experiences that offer personal and external transformation are becoming increasingly popular, such as wellness retreats and voluntourism. This trend is likely to continue in the future, and providers will need to offer unique and meaningful experiences to cater to this demand.
• Consumers are looking for authentic travel experiences that allow them to connect with local people, cultures, and traditions. Providers and destinations need to facilitate these experiences in sustainable and respectful ways.
• Millennials value authenticity in travel experiences and can detect inauthenticity. Providers need to offer genuine and unique experiences that resonate with their target audience.
• Luxury travel consumers now prioritise time, emotion, customisation, experiences, and curiosity over material possessions. Providers need to cater to these new luxury expectations.
• Consumers seek personalised, tailored experiences, and providers can use data and insights to create customised offerings. However, challenges may arise from this trend.
• The pandemic has accelerated the shift towards domestic and regional travel, and providers can capitalise on this trend by offering unique and meaningful experiences.
• Sustainability is increasingly important to consumers, and providers need to make their offerings more environmentally friendly. Sustainable tourism is likely to play a significant role in the future of the industry.
• Emerging technologies such as virtual reality and AI will shape the future of the industry, and providers need to stay ahead of the curve.
• With the rise of private or closed online communities for travel information, providers need to effectively engage with consumers on these platforms.
• Digital detox travel is a trend where people seek out travel experiences that allow them to disconnect from technology and reconnect with nature and themselves. Linked to this is the rising trend towards sleep tourism experiences.
• Luxury eco-tourism is a trend where people seek out luxury travel experiences that prioritise sustainability and environmental responsibility.
• Technology plays a significant role in the travel experience, and providers need to leverage mobile apps and online resources to enhance the customer journey.
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The future of travel continues to be shaped by changing consumer needs and expectations, and today’s travel industry must adapt to stay relevant.
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YOUR EVENT PARTNER
The strength of inventive hospitality and unforgettable company encounters
The bustling world of business-to-business (B2B) events calls for more than just a steaming cup of coffee to fuel connections and drive productivity.
As we strive to make these gatherings more compelling, participants and organisers must go beyond coffee bars to provide innovative, immersive experiences that leave a lasting impression. In this column, we’ll explore the possibilities of linking food, drink, and company image to create connections for attendees — after all, event ROI can turn on a single visitor’s encounter.
1. Food and drink as a creative canvas
Imagine a world where food and drink become an extension of your company identity, transforming your showcase stand into a multi-sensory experience. From serving ice cream in corporate colours, to offering tailored ‘nutraceuticals’, health smoothies, and calming drinks at different times of the day, the possibilities for innovation are limitless. Embracing this creative approach not only delights visitors but also reinforces your company’s presence in their minds, going beyond the branded coffee cup.
2. Sweet – and savoury – connections
As humans, we are hardwired to respond to taste, aroma, and visual appeal. Capitalising on this, participants can use food to establish
memorable moments that build lasting connections. Offer sweet and savoury treats tied to your company’s products, services, or themes to engage visitors and spark conversations. For example, a cybersecurity firm could serve up ‘firewall fritters’ or ‘malware macarons’ to forge a playful and memorable association. Creativity is key when crafting these food-based encounters, as they help solidify a mental link between your company and the visitor’s experience.
3. Feelings matter: the emotional impact of hospitality
As the saying goes, people may forget what you said, but they will never forget how you made them feel. By offering delightful, themed food and beverages that align with your company, you generate positive emotions that resonate with visitors long after the event ends. This emotional connection serves as a powerful tool in your B2B toolkit, enhancing your overall showcase ROI.
4. Timing is everything: catering to the rhythm of the day Event days can be long and tiring for both participants and attendees. By thoughtfully planning your hospitality offerings according to
the natural rhythms of the day, you can provide visitors with precisely what they need, when they need it. For example, serve energy-boosting smoothies in the morning, refreshing drinks during the midday slump, and calming herbal teas towards the end of the day. This strategic approach not only demonstrates your understanding of the visitor’s needs but also showcases your company’s attentiveness and adaptability.
5. Customisation and personalisation: make it unique
In a world where consumers are increasingly seeking unique, personalised experiences, B2B events should be no exception. Customise your hospitality offerings to reflect your target audience’s preferences, cultural backgrounds, or dietary requirements. Personalising your food and beverage selection will not only make your visitors feel valued, but also help your company stand out in a sea of generic coffee bars.
6. Don't forget the presentation
To maximise the impact of your creative food and beverage offerings, remember that presentation is crucial. Pay attention to the details: branded napkins, utensils, plates, and
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B2B EVENTS
packaging can all contribute to an immersive company encounter. By harmonising your presentation with your overall company aesthetic, you establish a cohesive and memorable interaction that will keep your company top-of-mind for attendees.
In conclusion, the days of relying solely on coffee bars for B2B event hospitality are long gone. By embracing the endless possibilities of creative food and beverage offerings, participants and organisers can craft truly memorable experiences that engage attendees, forge lasting connections, and ultimately drive business growth. It’s time to think outside the coffee cup and invest in innovative, immersive experiences that not only leave a lasting impression but also maximise your event ROI.
As you plan your next B2B gathering, consider incorporating these strategies into your hospitality offerings:
• Experiment with themed food and drink options that align with your company, products, or services.
• Tap into the power of emotions by generating positive, memorable experiences for visitors.
• Cater to the natural rhythms of the day, providing energising, refreshing, or calming options as needed.
• Personalise your offerings to meet the unique preferences and needs of your target audience.
• Pay close attention to the presentation, ensuring a seamless integration of your branding elements.
By harnessing the power of food, drink, and company image, you can elevate your B2B showcase experience and leave a lasting impression on your visitors. So, go ahead and get creative, think beyond the coffee cup, and make your next event an unforgettable one!
Contact details
Tel: 0861 WE ROCK (0861 937 625)
Email: info@barmotion.co.za
Website: www.barmotion.co.za
Business Events Africa April 2023 15 www.businesseventsafrica.com PAGE STRAP COVER B2B EVENTS
Fancourt
The luxury resort for business or pleasure
Fancourt offers its guests the perfect balance between business and pleasure. This award-winning resort is centrally located in the heart of the scenic Garden Route. The nearby George Airport makes this resort easily accessible for business travel. With world-class facilities and unparalleled service, Fancourt is the ideal location for making any executive’s next corporate retreat, next level.
Business unusual Fancourt is well-equipped for business and offers a variety of conference packages. From intimate boardrooms, seating a few delegates, to a larger conference hall, housing up to 350 delegates. Its dedicated team of conference coordinators and technicians are always on standby, ready to assist with every detail. With premium chefs behind the scenes, guests can expect the finest cuisine at lunchtime, with consideration to every guest’s dietary requirement. Delegates can focus on the business of
the day, while the most hospitable team takes care of the rest.
Stay in luxury Fancourt hotel offers a range of luxurious rooms to enjoy while on business. After a long day of meetings, retreat into five-star comfort and experience the unique Fancourt elegance, in a room that best suits your specific needs. Each room choice has its own unique layout, giving you options for the best possible stay.
The views from the hotel rooms at Fancourt span across the picturesque
Outeniqua Mountains, spectacular estate gardens, to the Montagu Golf Course, showcasing the best greens in South Africa. With options to choose from — the comfortable Classic Rooms, the Luxury rooms, the one-bedroom suites or the two-bedroom suites are all well-suited to accommodate both business and leisure travellers. These rooms offer a blend of comfort and relaxation, with spacious interiors, decorated with sophisticated, yet classic features. Fancourt’s rooms and suites showcase contemporary style and offer a fashionable living space. These
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VENUE OF THE MONTH
choices of stylish, yet comfortable rooms and suites give reason to just kick off your shoes and relax after close of business. Some feature a spacious living area that leads to a private balcony or patio, while others include a cosy fireplace, perfect for keeping warm during chilly winter nights.
Come dine with us
With four restaurants to choose from, Fancourt has a taste for everyone. Explore these restaurants, their unique culinary art, and the best hospitality. For a novel taste and the most creative dishes, there is Henry White’s, Fancourt’s fine dining restaurant, situated at the historic Manor House. For an authentic taste of Italy, indulge in La Cantina’s handcrafted dishes made with the finest Italian ingredients. Against the backdrop of the spectacular Outeniqua Mountains and golf course, Monet’s eatery offers a French-style bistro experience, serving casual café meals. And then there’s The Club Lounge, overlooking the 18th green of the Montagu golf course. This restaurant, the 19th Hole – as its affectionately known – offers both indoor and outdoor seating and eating.
Activities to help business travellers relax and unwind
After a day of meetings, explore the numerous activities on offer to help the business traveller relax and unwind. Golf enthusiasts can take advantage of the estate’s world-renowned golf courses, designed by legendary golfer, Gary Player. Whether you are a seasoned golf pro or a beginner, Fancourt's golf
courses offer something for everyone. Be sure to play a round of golf when visiting Fancourt. Guests seeking the ultimate relaxation, can indulge in a world-class treatment at The Spa. With the friendliest staff, finest natural treatments; and complimentary facilities such as the Roman Bath and Tepidarium — The Spa is the place to be for holistic rejuvenation fit for royalty. Guests can also opt for a dip in either the outdoor swimming pool or indoor heated swimming pool. Active guests can stay on track with their daily exercise and fitness training by making use of the gym, which is fully equipped, enabling guests to go about their regular routine. End off a session in the gym with some me-time in the steamy sauna and leave with a feeling of renewal.
At Fancourt, it’s not business ‘as usual’ — the resort, spanning across more than 600 hectares of pristine land, offers visitors an out-of-office experience while on business. Explore the natural beauty of Fancourt by walking along one of the leisure trails with colleagues, whether it is for teambuilding or sheer fun. Nature lovers will appreciate the diverse fauna and flora at Fancourt, best seen along the leisure trails. Fancourt is home to indigenous plant species and wildlife. Occasionally, an African Fish Eagle’s call can be heard, while on other days, the most beautiful proteas can be seen in full bloom along Fancourt’s Botanical Walk.
Discover the Garden Route via Fancourt
With Fancourt being well positioned in the heart of the iconic Garden Route, a favourite tourist destination in South Africa; guests are left with endless options of exploring. Discover the Garden Route via Fancourt, the business playground of South Africa and be assured of an experience of a lifetime!
Contact reservations@fancourt.co.za
Business Events Africa April 2023 17 www.businesseventsafrica.com PAGE STRAP SPECIAL FEATURE
Chat to the team at Fancourt today
VENUE OF THE MONTH
*R2440 PER PERSON SHARING AND *R3310 PER SINGLE
Fancourt allows you to seamlessly integrate business and pleasure.
* Rates are per night and based on a minimum of two nights stay including a full English breakfast daily and incudes a full day conference package .
Valid for South African Residents only from 01 April 2023 - 31 October 2023.
For booking enquiries contact: Reservations +27 (0) 44 804 0010 or reservations@fancourt.co.za
www.fancourt.co.za *Terms and conditions apply
Business tourism bolstered as iconic hotel reopens in Centurion
Legacy Hotels & Resorts is pleased to announce that one of its most established properties, The Centurion Hotel, has reopened its doors to guests in April.
The property, best-known for its spacious rooms, convenient location and friendly, efficient service, was built in 1991 as an easy and comfortable stayover option for visitors to Centurion, and was temporarily closed amidst the Covid-19 pandemic. Now, three years later, having undergone a recent refurbishment, guests can once again look forward to visiting this iconic hotel in the heart of Centurion.
It’s convenient location, just 500 metres from the Gautrain Station, with its reliable and regular train service to and from OR Tambo International Airport, 900 metres from the Supersport Park cricket grounds, plus direct gate access into the Centurion Mall with its plethora of shops and restaurants, makes this hotel an easy choice for all types of travellers to the area.
“The Centurion Hotel has always been an entrenched part of the Legacy portfolio and will continue to be an iconic place to stay, work and play. The hotel has enjoyed some recent upgrades to give it a slightly more contemporary look and feel, as well as to tap into the new-world movement of
remote working,” said Neil Yates, managing director of the Legacy Hotels & Resorts Group.
Digital nomads will find The Centurion Hotel’s high-speed Wi-Fi and newly designed lounge, fitted with work pods and charging stations, ideal. There is also direct access to fast, fresh and delicious coffee and cuisine delivered directly to one’s pod while one works.
Public areas have been refitted with modern flooring, and reupholstered furniture and painters have been hard at work giving both internal and external areas a new lick of paint.
The hotel’s spacious and comfortable rooms, with views over the pool below or towards the Supersport Park Cricket Stadium, have been kitted for work, sleep and play, to ensure guests get the most from their stay.
For guests who fancy a drink with colleagues or friends, the bar has been redesigned and fitted with a lighter, brighter look and feel and offers a drinks menu of both local and international favourites.
Bruno’s Restaurant, the hotel’s on-site eatery, will be offering guests a new
menu filled with fast, fresh and flavoursome food. Dishes will be a celebration of simple favourites crafted for delicious and easy, in and out dining, and as always, guests can expect a relaxed atmosphere and service with a smile.
Finally, the hotel offers a range of function rooms available for both big and small conferences. Competitive pricing and a highly trained team, whose efficient, professional approach to conferences has given them a formidable reputation for delivering great results, seals its spot as the top event venue in the area.
“The business of reopening a hotel is no small task and our staff have been working around the clock to ensure the hotel is able and ready to usher in our first guests. This is an incredibly positive step for the Legacy Hotel & Resorts Group as we see the demand for business tourism return to the area,” said Kamala Douglas, general manager of The Centurion Hotel.
For more information on the hotel, packages and how to book you can visit www.legacyhotels.co.za
Business Events Africa April 2023 19 PAGE STRAP VENUE NEWS
Southern Sun introduces a new era of hospitality in Sandton
Southern Sun is proud to introduce the Southern Sun Sandton, previously known as Holiday Inn Sandton, which has been rebranded by the group and represents a new era of hospitality for business travellers, meetings, conferences and events in the Sandton Central Business District.
We are delighted to extend our presence in Sandton with this exciting addition, providing our signature Southern Sun Hotels brand to one of the area’s most wellestablished business and conferencing hotels,” said Southern Sun’s chief executive, Marcel von Aulock. “In addition to rebranding the hotel, we have fully refurbished the restaurant and bar, and refreshed the reception area and lobby lounge, adding to the elegance and comfort of this already stylish hotel, and we will be starting our extensive refurbishment of the rooms shortly.”
Southern Sun Sandton features 301 spacious bedrooms, the newly refurbished Eclipse Restaurant and Bar, the Skye Bar and rooftop Skye Venue, a fitness centre, a rooftop outdoor swimming pool, and a business centre. Ideal for accommodating groups and hosting meetings, conferences and functions, Southern Sun Sandton comprises two full floors of dedicated event space, offering a wide selection of versatile venues that can accommodate up to 400 guests and are equipped with modern technology. The Skye Venue, located on the rooftop of the hotel, offers
the ultimate function space for hosting unique urban events with sweeping views of Sandton.
To learn more about Southern Sun Sandton or to make a reservation, visit the website at www.southernsun.com/ southern-sun-sandton. Start planning your next trip to Sandton and take advantage of Southern Sun Sandton's special dinner, bed and breakfast offer, available until the end of May.
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Africa’s Travel Indaba 2023: towards Africa’s tourism sector growth
A new look Africa’s Travel Indaba is set to re-energise delegates from across the world when the show takes place in Durban from 8-11 May 2023.
The new Minister of Tourism, Patricia de Lille; tourism role players and members of the media gathered at the Inkosi Albert Luthuli International Convention Centre in the city of Durban, to officially start the countdown to Africa’s Travel Indaba 2023.
With a few weeks to go before Africa’s Travel Indaba 2023 doors open, the trade show will not only have a new look but also promises a packed schedule, with an even stronger
emphasis on networking for optimising business opportunities for both exhibitors and buyers alike. Also joined by some virtual participants during the launch event, Minister de Lille highlighted the role that Africa’s Travel Indaba plays in contributing to Africa’s tourism sector recovery and growth post the Covid-19 pandemic.
“Now it is up to each and every one of us to play our part to reignite the African economy. We win, when we all win! Africa’s Travel Indaba presents us
with an opportunity to continue with the efforts we started last year, when the sector met in person for the first time post the Covid-19 pandemic,” Minister de Lille said.
This year’s instalment of Africa’s Travel Indaba will see the return of some iconic events while also introducing new additions. Africa’s Travel Indaba will once again host SMMEs from various provinces in South Africa. They will showcase their products and experiences to the
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ATI Panel discussion 2023.
thousands of delegates that will attend this year’s edition. Adding to this variety of product offerings will be the more established businesses from across the African continent who will be exhibiting throughout the three-day show.
Some delegates who will attend Africa’s Travel Indaba will be hosted on pre- and post-tours to familiarise them with the province’s tourism offerings. This is set to bring much needed economic injection into the city of Durban and the KZN province at large.
“Our projections indicate that Africa’s Travel Indaba for 2023 will contribute over R130-million to the city’s GDP and create over 250 job opportunities. We anticipate a hotel occupancy rate of 90 per cent, which will be a major boost for the hospitality sector,” said Councillor Phili Mbatha-Ndlovu; EThekwini deputy chairperson for Economic Development and Planning Committee. She added that the city is ready to rollout a red carpet for all the delegates attending Indaba.
Commenting on the KwaZulu-Natal (KZN) state of readiness to host the Africa’s Travel Indaba 2023, acting chief executive officer of Tourism KZN, Nhlanhla Khumalo, said that “KwaZuluNatal has more than 20 years’ experience
in hosting Africa’s Travel Indaba, together with a number of world-class events and we are confident that this year will be no different. The province has adequate accommodation establishments within a reasonable travel distance to the Inkosi Albert Luthuli International Convention Centre. With a number of airlines that fly directly to King Shaka International Airport (KSIA), domestic and international delegates should travel with ease to the province.”
He also reiterated that Tourism KZN is working very closely with law enforcement agencies to ensure that delegates who will be attending Africa’s Travel Indaba will be safe in the province.
During the launch event, there was a panel discussion focusing on the contribution of Africa’s Travel Indaba to the tourism sector recovery. Various industry representatives highlighted the value of Indaba and extended an invite to both buyers and delegates to come to South Africa. The panel included:
• Themba Khumalo, acting chief executive officer, South African Tourism
• David Frost, chief executive officer, Southern Africa Tourism Services Association (SATSA)
• Aaron Munetsi, chief executive
officer, Airlines Association of Southern Africa
• Sonto Mbonambi, chief executive officer for the Small Tourism Enterprise Association which is commonly known as STEA
• Chris Mears, executive director of African Travel and Tourism Association (ATTA)
South African Tourism’s acting chief executive officer, Themba Khumalo, highlighted that Africa’s Travel Indaba is an African trade show specifically tailored to advancing the continent’s tourism sector needs, with a clear outlook towards recovery.
At the last edition of Africa’s Travel Indaba in 2022, the show attracted more than 5,500 delegates from all over the world, with 634 exhibiting businesses from nineteen countries on the continent, showcasing an array of travel and tourism offerings to regional and international buyers.
Visit the official Africa’s Travel Indaba http://www.indaba-southafrica.co.za/ for more information. You can follow Africa’s Travel Indaba on the following platforms, with the hashtag #ATI2023 #TravelIndaba2023:
• Facebook: SA Travel Trade
• Twitter: SA Travel Trade
• LinkedIn: SA Travel Trade
Business Events Africa April 2023 23 www.businesseventsafrica.com PAGE STRAP VENUE NEWS AFRICA’S TRAVEL INDABA 2023
Inkosi Albert Luthuli International Convention Centre.
Minister of Tourism, Patricia de Lille.
Boma dinner at Avani Victoria Falls Resort — an immersion in Zambian tradition
Business and leisure guests at Avani Victoria Falls Resort and The Royal Livingstone Hotel by Anantara
can immerse themselves in a truly Zambian dining tradition with a boma dinner at the resort’s African themed restaurant, Mukuni Boma by Avani, when visiting the Vic Falls.
Sit under the stars, lounge fireside with a Zambian feast, enjoy live bands, traditional dancing and ground yourself to the beautiful Zambian rituals on the banks of the majestic Zambezi River.
The setting of the boma dinner depicts a Zambian village where guests sit under the stars and lounge fireside for an authentic
boma meal, which is a traditional, open-air African dinner. When walking into the Mukuni Boma, guests are greeted by the tastes, sights, sounds and smells of Africa before being seated and invited to taste the local brew. A four-course menu consisting of Pan African food and game meat on barbeque is then served.
The real fun begins after dinner as guests
are treated to an interactive traditional African drum show and performances. Traditional singers, djembe drum performers and expert Amakhezi traditional dancers spark the night with vibrant and energetic songs and dance. The engaging and welcoming atmosphere means guests can fully take part in the evening’s festivities by joining the dance and beating the drums
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INCENTIVE IDEA
to create an unforgettable experience. For unforgettable experiences and events in rich African-style, the Mukuni Boma can host between 100 to 350 guests with African dining, and the rumble of drums accompanied by traditional dancers, which can also serve as an ideal activity to end off a team building, conference or group event at Avani Victoria Falls Resort. Teams can personalise their experience by booking the entire boma experience to themselves and immersing themselves in Zambian, song, dance and culture. “We know that business travel is no longer about just business. Travellers want to take full advantage of the opportunity to get out of the office setup on business, to experience something unique, fully immersive and rich in local cultures — our boma dining experience provides all that and more,” said Longa Mulikelela, hotel manager at Avani Victoria Falls Resort.
The boma dinner is open for all guests, including outside guests, on Tuesday, Thursday and Saturday from 6:30-10.30 pm.
For more information visit www.avanihotels.com/en/victoria-falls
www.businesseventsafrica.com PAGE STRAP VENUE INCENTIVENEWS IDEA
Behind the scenes of Cape Town’s tourism rebound
If it takes a village to raise a child, then it has surely taken an entire country to get behind the tourism sector to drive arrival figures back to pre-Covid levels.
Cape Town’s Radisson Blu Hotel Waterfront closed off 2022 with an astonishing 72.6 per cent occupancy level, just 2.1per cent off its 2019 figure. The hotel actively markets itself in the luxury end of Cape Town’s accommodation offering, with one of the most spectacular locations in the city, and guest amenities that speak for themselves. However, without the support of the country’s tourism institutions and the Western Cape’s strategies to entice visitors back to the province, the hotel might not have achieved these figures.
“If visitors are not able to travel easily,
safely and at a reasonable cost to a destination, then any single tourism facility’s sales and marketing efforts will go unnoticed,” said Clinton Thom, general manager of Radisson Blu Hotel Waterfront.
With the recent addition of United Airlines – bringing the total number of international carriers with direct flights into Cape Town to 15 – seat capacity into the Mother City has increased significantly. This indicates that there is indeed a market and appetite from international business and leisure travellers to visit Cape Town, and they need to be serviced by a range of
accommodation.
“We are all benefitting from the efficiency of Cape Town International Airport which has contributed to the enhanced reputation of the city as a desirable destination,” Mr Thom said.
From no flights from the USA five years ago, the airport now enjoys 12 flights per week from that country. “The US is South Africa’s fastest growing tourism market,” Mr Thom said, whose hotel stats support this.
Wesgro, which houses the Collaborative Cruise Cape Town initiative, said the Cruise Ship season, which opened last year in November 2022, is expected to
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create a number of jobs in both the downstream and upstream tourism industries.
“Cruise tourism generates R300-million (US$16.35m) in annual economic impact and supports thousands of jobs in Cape Town and the Western Cape, and the start of the 2022/23 cruise season represents a significant milestone in realising Cruise Cape Town’s goal of capitalising on the growing global cruise tourism trend and growing the cruise economy,” said Wrenelle Stander, chief executive officer of Wesgro.
Wesgro’s role in the city successfully winning conference bids worth R393million for events between 2022 and 2024 is also a significant contributor to the city’s tourism rebound. As well as the Radisson Blu’s own amazing recovery and share in the conference market, 85 of Cape Town Tourism’s other members have reported better than 2019 performances. As well as pure leisure travellers, more than an estimated 20,000 conference delegates will undoubtedly experience one or more of the city’s most iconic attractions. They include Robben Island, Table Mountain and Kirstenbosch
Botanical Gardens, whose facilities and operations are world-class. In addition, the province’s outstanding culinary achievements and award-winning wine farms attract visitors in their droves.
The Western Cape government’s ability to consistently remain at one load shedding level lower than the rest of the country has also added to the city and province’s attraction for domestic travellers, who make up a significant number of the Cape’s visitors.
“The collaboration between the public and private sectors has been a large part of the Western Cape’s success in
recapturing its share of both the local and international tourism market,” Mr Thom said.
“There are many examples of companies working together on joint marketing initiatives and joint messaging on social media which have strengthened our position,” he added.
The Western Cape, and the jewel in its crown, Cape Town, have benefitted from teamwork that has been implemented by local companies and institutions in order to protect one another’s livelihoods and to secure the future of the region as the country’s top tourism performer.
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Radisson expands its real-time instant online booking platform
Radisson Hotel Group continues its strategic digital transformation with the expansion of its innovative real-time, self-service online booking platform for meetings and events. Book It Easy is now available across all key conference hotels in EMEA. This best-in-class digital solution allows meeting and event organisers to save hours of precious time when planning for a meeting and booking a venue by making the process faster and more efficient.
In response to the rapidly changing meetings and events landscape for which meeting organisers need to book meetings and events ever more swiftly, Radisson Hotel Group’s Book It Easy platform allows planners to organise events seamlessly by simplifying the venue sourcing and booking process online. Planners can simply enter their event details, check real-time availability of meeting spaces, view the room options with ground-breaking 360 technology, book their preferred venue, and receive instant booking confirmation.
Book It Easy key functionalities include:
• 24/7 real-time availability of meeting spaces
• 360-degree views of rooms
• Best available rate guaranteed, and transparent pricing
• Custom-made packages, including AV equipment or additional amenities
• Easy and secure online payment
“We are incredibly proud to have launched our Book It Easy tool successfully across key hotels in our EMEA portfolio over the past 12 months. Radisson Hotel Group has a strong reputation for delivering world-class meetings and events facilities, and we are now making the booking
process even easier. We conducted extensive research with our valued meetings and events partners to create this new platform and to ensure it includes all of the technology and information required for a seamless, real value, and real time experience,” says Chema Basterrechea, Global President and Chief Operations Officer at Radisson Hotel Group.
Radisson Hotel Group has developed the Book It Easy platform in partnership with EY. The tool is fully compatible with the Group’s unified technology platform, to allow for real-time availability and transparent pricing based on event requirements throughout the booking process. Built with a microservices architecture, the tool provides a swift and seamless user experience and scalability, backed by rigorous privacy and security testing.
Looking at the MICE industry in South Africa, Sandra Kneubuhler, country director of sales and district director, South Africa at Radisson Hotel Group said: “We have been seeing wonderful progress post pandemic; for instance, the international MICE business returning in the form of incentives, conferences and associations. Immediately post Covid, the lead
time was as short as a week and we are now seeing an increase and return to longer lead times, which is now up to 12 months for international bookings. There is an evident, growing trend to make MICE more experiential and centred around local experiences. We are thrilled to launch the Book It Easy tool in South Africa, making it that much easier to book a meeting or event at our hotels.”
The Book It Easy platform is the latest offering from Radisson Meetings which promises the same personal, professional and memorable experience. Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions, placing guests and their needs at the heart of its offer. Radisson Hotel Group’s world-leading 100% Carbon Neutral Meetings offering automatically offsets the carbon footprint of every single meeting and event taking place at any of the Group’s hotels worldwide, at no cost to organisers. In partnership with First Climate, one of the world’s largest carbon offset organisations, and through projects that help reduce emissions and have a positive social impact, Radisson Meetings strives for environmental best practice.
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New appointments at City Lodge Hotel Group
City Lodge Hotel Group (CLHG) is pleased to announce two hotel general manager appointments.
Retief Albertyn has been appointed general manager of the 90-room Road Lodge Richards Bay with effect from 1 April 2023. Retief joined CLHG in 1996 as a receptionist/night auditor at Town Lodge Bellville.
In 2000, he was appointed as reservationist at City Lodge Hotel GrandWest and three years later to front office coordinator at City Lodge Hotel Pinelands. He was promoted to assistant general manager at City Lodge Hotel V&A Waterfront in 2006 and to senior assistant general manager a year later at City Lodge Hotel Pinelands.
In 2011, he took up the role of senior assistant general manager at City Lodge Hotel V&A Waterfront.
Slesh Skosana was appointed general manager of the 92-room Road Lodge Durban with effect from 1 February 2023.
Slesh joined CLHG in 2009 as receptionist/night audit relief at City Lodge Hotel Sandton, Katherine Street,
and was part of the 2010 opening team at City Lodge Hotel at OR Tambo International Airport as receptionist. In 2011, he was promoted to front office controller. In 2012 he took up the role of junior assistant general manager at City Lodge Hotel Sandton, Morningside and returned to City Lodge Hotel at OR Tambo International Airport as junior
assistant general manager in 2013. The following year, Slesh embarked on the Accelerated Development and Deployment Programme and, in 2015, was promoted to assistant general manager at Town Lodge Johannesburg Airport. In 2019, he took up the role of senior assistant general manager at City Lodge Hotel Fourways.
Business Events Africa April 2023 29 www.businesseventsafrica.com PAGE STRAP MARKET NEWS
Retief Albertyn.
Slesh Skosana.
Zinhle Nzama is driven by passion
Dynamic Zinhle Nzama, 43, acting chief convention bureau officer, South Africa National Convention Bureau exudes passion for the business events industry.
She is a visionary, who enjoys working towards a goal. “If I can picture it, I can work towards it and make it happen,” she said.
Ms Nzama’s career with SA Tourism spans over 20 years. Her current position with the organisation is general manager: strategic events. In essence she has grown within the organisation. Amongst other qualifications, including a degree in sociology and psychology, Ms Nzama has an MBA in events management.
Ms Nzama said that her degree in sociology and psychology assists her daily, when working with people.
Where do you see the business events industry in Africa?
This is the best time to be in Africa. Business events in Africa is in high demand, we are almost at our pre-Covid numbers. People want to travel to Africa for business events. Airlift and e-visas are some concerns, though more airlines are adding new routes and frequency.
Where were you born and raised?
I was born in Durban and have a twin sister. I am a Durbanite through and through. I was raised in a single parent, Christian household. I also attended a convent school and am still guided today by these Christian values. My mother, a hard-working nurse, taught us good values and discipline. My sister still lives in Durban. After school, I moved to Johannesburg to work, where I have been ever since.
Where did your career begin?
I commenced my career at SA Tourism, in a temp position, in the guest relation unit, as an admin assistant. When my contract came to an end after a year, I
continued on in a voluntary position until a marketing assistant position became available. Subsequently, I was promoted to project specialist, during which time I completed a certificate in project management and IT. Through SA Tourism I was afforded the opportunity to study Tourism Sustainability in Hiroshima, Japan. I lived there for six months and studied with tourism people from all over the world. This provided me with a better understanding of various cultures and generally, a bigger picture of tourism and sustainability.
How did you get involved in business events?
I always loved events and projects, and my career path led me towards this sector. Realising my love for it, I decided to do an MBA in events management. This worked out very well as, when a position became available at SANCB in 2017 – dealing with strategic platforms – I jumped at the opportunity. I was then promoted to general manager: strategic events.
What do you love about the business events sector?
The business events sector is target driven.
What recent accomplishment are you most proud of?
Being part of the organisational team for Meetings Africa 2023. I am most excited about the new Meetings Africa logo and branding — the actual logo reflects ‘open doors’, which works well with SANCB’s current campaign, Open Doors. We reinvented the logo, and it gave Meetings Africa 2023 a fresh look and feel. We also introduced an airline pavilion, as airlift is one of our current challenges.
What role does your family play in your life?
My children are my everything. I have two children: my son, 15 and my daughter, 10. Family drives me, it is my reason for existence.
What would you change in your life if you could when looking back?
No, I would not change anything. Everything that I am today is because of everything I went through. It helped me to become who I am today. I have no regrets.
Do you have any hobbies?
I love cooking and I really enjoying trying new recipes.
Do you play any sports?
I enjoy skipping. It is a great escape and clears the mind.
www.businesseventsafrica.com 30 Business Events Africa April 2023 PAGE STRAP PERSONALITY PROFILE
“If I can picture it, I can work towards it and make it happen,”
“If I can picture it, I can work towards it and make it happen,”
What do you do for leisure?
I cook, take long drives and enjoy weekends away, when I can.
What is your secret to success?
I am very goal-driven. I want to see a change and be part of making that change happen. I am also driven to understand the tourism mandate and how impactful this sector is — it changes lives.
What is your pet hate?
In general, I am a very tolerant person. However, I do feel uncomfortable when someone stands too close to me in a queue. Social distancing made me more aware of this.
What is the most memorable place you have ever been to, and why?
The Cradle of Humankind. Wow, where humankind originated, it speaks volumes.
What type of holiday would you avoid at all costs? Camping.
If you could be anyone for the day, who would you be and why? Wonder Woman, so that I could make the world a better place, instantly.
What is your favourite city?
Durban remains my favourite city. It has value for money, and it is a beautiful coastal city.
What is your favourite film, television programme?
Film: the Tyler Perry movie, Acrimony. Television programme: any reality show.
How do you relax?
I love music. I relax and reflect when I listen to music.
What is your favourite food?
I love all spicy food. I love any curry and meat.
Who is your favourite movie star? I really enjoy Idris Elba movies.
What is the most impulsive thing you have ever done?
When I was looking for a home, I took the first place I saw, then and there.
Who is your role model?
My Mom is my role model. She was a single parent, without anything. She was a nurse and sacrificed everything for her children so that they could have a better future.
What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps?
You are responsible for your own success; it will determine how far you go. Never underestimate working well with people. To succeed, you need good people skills and kindness goes a long way. Also, have a good attitude — it will take you far.
What is your dream for the future?
I would like to see visible change. My aspiration is to make a noticeable change in peoples’ lives.
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The role of sustainable hospitality in Africa
With global awareness around climate change and sustainability increasing, consumers are travelling more thoughtfully and making conscious choices across the entire travel experience.
They are thinking critically about how and where they spend their money during their trips, opting to stay at hotels that prioritise sustainability, and often choosing experiences that benefit local communities.
By Jan Van Der Putten, vice president, operations, Africa and Indian Ocean, Hilton
The hospitality industry has a unique opportunity to take the lead on sustainability across all dimensions of Environmental, Social, and Governance (ESG) principles by building it into how it operates.
Hotels can have a powerful impact in their communities by sourcing products locally and empowering local artisans, farmers, and small businesses. In Africa and the Indian Ocean region for example, Hilton recently launched the ‘Wild Spirit Wines of Africa’ Beverage Conservation Programme as part of its ‘Travel with Purpose’ strategy focusing on local sourcing, water stewardship and wildlife protection. In collaboration with the World Wide Fund for Nature (WWF) South Africa and ‘Under the Influence’, Hilton included wines and spirits on the menus of eleven hotels in the region. The wines and spirits are sourced from farms and distilleries in South Africa that champion biodynamic and regenerative farming practices, environmental conservation, and protection of water catchment areas.
The initiative was born out of Hilton’s ‘Big Five’ commitment launched in 2018 to drive sustainable travel and tourism in Africa and support the implementation of youth opportunities, water stewardship, anti-human trafficking, local sourcing, and wildlife protection on the continent.
While initiatives to reduce waste, conserve water, and lower energy consumption have topped management agendas across the industry, there are still barriers to the overall sustainability agenda across the region. Supply chain localisation, diversity in management structures, youth empowerment and reliance on imported foods are key considerations industry leaders need to prioritise. Furthermore, transporting goods across the world does not only come with a hefty price tag, it also significantly increases a hotel’s supply chain carbon footprint.
To curb transport costs therefore, it is
important that hotels have a strong network of local suppliers and producers who are critical to the long-term development of the sector. In Seychelles for example, most of our hotels offer an environmentally conscious menu made using locally sourced ingredients in partnership with the island’s farmers. Hilton Seychelles Labriz Resort & Spa also recently launched its crisp vertical farm, providing a choice of truly unique farm-to-table dining experiences for guests which significantly reduces carbon footprint related to importing food supplies.
Creating opportunities for team members and communities is also important in driving sustainable tourism and economic development. There are a few industries whose resources, expertise, and career pathways are as relevant to addressing the challenges facing employees and local communities today, and whose business and expansion relies as heavily on a trained workforce in every region of the world.
At Transcorp Hilton Abuja, we have collaborated with Chanja Datti to launch a Waste Recycling Initiative. In 2022, the hotel collected 15,271kg of recyclable waste and provided full time employment through Chanja Datti to two waste collectors. The revenue generated from the recycling project was donated towards the Bottles-for-Books Initiative used to pay the school fees for two Out-Of-School Children (OOSC).
Over the past five years, Hilton hotels across Morocco have onboarded over 400 trainees from different schools and academic institutions, such as the International Youth Foundation (IYF), L'Office de la Formation Professionnelle et de la Promotion du Travail (OFPPT), and L’ Institut Spécialisé en Tourisme et Hôtellerie (ISTH), by providing access to internships, traineeships, development programmes and full-time employment. All partnerships are tailored towards youth
development strategies that help young people develop new skills, start hospitality careers, and realise a better future.
For hotels to thrive in the future, it is important to set a benchmark that enhances the cultural context of local communities, creates socio-economic opportunities across the supply chain, and fosters economic growth while protecting the planet for future generations.
Who is Jan Van Der Putten ?
Jan Van Der Putten is responsible for the operations of Hilton’s portfolio of hotels in Africa and the Indian Ocean region. Across this dynamic region, Hilton has more than 100 hotels operating or in the development pipeline. As vice president, operations for Africa & Indian Ocean, Jan’s key focus is to support Hilton’s ‘22 for 22’ ESG pledges for the MEA region.
www.businesseventsafrica.com 32 Business Events Africa April 2023 PAGE STRAP A LOCAL PERSPECTIVE
Chef Lindsay returns to The Table Bay to shake up the kitchens
The Table Bay’s new executive chef is approaching three decades in the hospitality industry and is still passionate about creating delicious cuisine for guests.
Cape Town-born Lindsay Venn began cooking as a child, when he took sympathy on his mother’s long workdays and decided to help out in the kitchen. “The rest is a journey I’m still on, and enjoying,” said the 49-year-old chef and father of two boys.
He returns to Cape Town’s best address after a hiatus of 13 years – having departed as executive sous chef – and brings with him his wealth of experience from cooking around the world, which includes countries such as Japan and France, and at various hotels including Sun International’s The Palace of the Lost City at Sun City.
“It’s good to be back at The Table Bay and to be part of the new era, rebuilding the hospitality industry after the pandemic. Not everyone is able to say they survived a pandemic and went back to doing what they love the most,” Lindsay said. “We are planning new menus and bringing sexy back to The Table Bay hotel.”
After completing school in Mitchells Plain, he attended the Western Cape Training College for pastry and Western College for Chefs.
“I began my career at a well-known, fastpaced restaurant in Claremont called Scoozi. Here, I had a baptism of fire, working with French and German chefs that taught me early on about kitchen discipline.”
Today, his signature dish is a grilled beef Rossini, served with exotic mushrooms, truffled fat fries, bearnaise and jus. “For a perfect wine pairing, I’d suggest a glass of Meerlust Rubicon 2018.”
Diners today are leaning towards less complicated meals, Lindsay said. “People are more health conscious and penny-wise. The vegan army is growing and needs new, innovative dishes and not the boring vegetarian pasta of yesteryear. Going back to basics with some classics has made a return, with some twists as new health concepts are integrated.” With an ever-widening range of no-and-low alcohol options abounding, cocktails remain trendy but also in reach of those looking to live a healthy lifestyle.
“When it comes to conferencing, which we do a lot of at The Table Bay, food is easy to eat, fun, light, healthy and quick. The stiff collar and tie environment has changed to open collar,
with the food, look and feel, in line with more of this style.”
Lindsay aims to develop the next generation of chefs — a challenge with a gap in skills. “I love seeing the spark and excitement in chefs’ eyes when they learn something new and just want to do it every day till they have mastered it.” He advised young, up-and-coming chefs to show commitment and discipline while having fun. “Don’t be scared to ask for advice. When you are wrong, own up to it, apologise and move on. Be humble, nurture, share ideas, be kind, but stand your ground on consistency.”
When he is off duty, Lindsay enjoys watching movies, reading, taking long walks on the beach, swimming in the ocean, along with great company and a meal. “As long as someone who enjoys making good food is at the helm, I’m eating.”
What is your favourite signature dish?
Grilled buttered ribeye, duck crisp Pont Neuf potatoes, porcini mushrooms and port jus, served with a Meerlust Rubicon 2017.
What food trends are emerging in the conference industry?
Conference food is mellowing out to harvest tables with lots of healthy salad options and small, individual portions so that guests can
taste all of the flavours and come back for seconds. It is not as stiff as before, with lots of live action food stations for conference breaks. However, it has to be good theatre for it to work.
What global trends are there in the food and beverage industry at the moment?
Pan-African flat breads with retro-dynamic flavours and vegan molecular street food.
What has remained constant in this industry? A good Caesar salad.
What is your favourite beverage? A Mojito.
What is your favourite food?
Lamb curry with naan and all the trimmings.
What is your pet hate?
Chefs with blunt knives and no passion. And dirty kitchens.
What is your great love? Sandi.
Are you adventurous?
Yes, I am. Patting a shark as he came past our underwater cage and showing him my teeth.
Business Events Africa April 2023 33 www.businesseventsafrica.com PAGE STRAP CHEF’S PROFILE
Your guide to sustainability lingo
It’s never been more important to know and understand the terminology around climate change and sustainable eventing, which is why this month the Event Greening Forum NPO brings you a glossary of important sustainability terms.
Absolute zero — refers to a state where no carbon emissions are emitted at all. No offsetting of residual emissions is needed because none are released.
Carbon dioxide equivalent — not all greenhouse gases are equal; some are more harmful than others. This is why the term ‘carbon dioxide equivalent’ or ‘CO² equivalent’ is often used, as a standardised measure to compare the emissions from various greenhouse gases on the basis of their global-warming potential (GWP).
Carbon neutral — this implies that any emissions released into the atmosphere by an activity are balanced by an equal number being removed. Removals are typically achieved by carbon offsets.
Carbon offsetting — involves estimating the climate impact caused by an activity and paying to support a project that removes the emissions’ impact somewhere else. Carbon offsets can be used to help fund a wide array of renewable energy projects, nature restoration, carbon capture technology and energy efficiency projects.
Carbon emissions: Avoid what you can, off-set what you can’t avoid.
Climate change — changes in weather patterns and temperatures due to change in the composition of the earth’s atmosphere. (Note: This used to often be called global warming, but the term has fallen out of common use as some parts of the world may experience more extreme cold weather. Rather, climate change indicates more extreme weather patterns, including droughts, flooding, heat waves, snow storms and tornadoes.) We all contribute to climate change, largely by burning fossil fuels, clearing land, and increased farming, which has exacerbated the greenhouse effect.
Every time you switch on a light, have a hot shower, enjoy a cold drink or drive a vehicle you use energy which contributes to climate change.
Event greening — the process of incorporating socially and environmentally responsible decision-making into the organising,
implementation and participation of an event. This is also known as sustainable or responsible event management.
Event-greening principles and practices — the actual application of sustainable principles (such as waste reduction or energy efficiency) or practices (such as implementing a three bin system or using LED lights) relating to event management.
Greenhouse gas (GHG) — a gas that contributes to the greenhouse effect (global warming) by absorbing infrared radiation. The three main greenhouse gases are carbon dioxide, methane and nitrous oxide. It is also commonly referred to as carbon emissions.
Greenwashing — make false or misleading environmental claims. Greenwashing can take a variety of forms: vague language, lying or marketing claims without proof. It can be done intentionally as well as out of ignorance.
Greenhushing — refers to companies purposely keeping quiet about their sustainability goals, even if they are well-intentioned or plausible, for fear of being criticised or labelled as greenwashers.
Net zero — implies a balancing of carbon emissions released into the atmosphere with carbon removals, but goes farther than simply being carbon neutral. Net zero implies that emissions are measured and reduced, and not just offset.
Triple bottom-line — a balance between environmental protection, social development and economic benefit; also referred to as planet, people and prosperity™.
Many of these definitions are taken from the EGF’s website, which we encourage you to browse for more free event greening resources: www.eventgreening.co.za
Several definitions were also taken from the free-to-download ‘Climate Change & Net Zero FAQ for busy people’ e-book by Paul Cook and Shawna McKinley, which is a quick, easy and informative read. You can find it on Shawna’s blog: eventcellany.com
About the EGF
The Event Greening Forum (EGF) is a non-profit organisation that promotes sustainability within the business events sector. It does this by hosting educational sessions for industry and lobbying government in an effort to implement sustainability principles into the daily operations of the events industry.
The EGF was established through dedication and support of eight industry associations who are recognised as founding members. The founding members are key industry associations working together to promote South Africa as a destination for various types of events.
Want to know more?
If you would like to know more about event greening, visit www.eventgreening.co.za where you can browse the free resources, sign up to the monthly newsletter, or contact them directly with any queries.
Contact: Lynn Mcleod
T: 082 891 5883
E: lynn@eventgreening.co.za
www.businesseventsafrica.com 34 Business Events Africa April 2023 PAGE EVENTSTRAPGREENING FORUM
Data plays a key role in decisionmaking
Our industry often discusses the importance of data and how we need to have it. However, these conversations often end with great ideas, but limited data.
By Glenton De Kock, chief executive officer of SAACI.
While there is a general acceptance that data gathering must be done, there are only a few willing to participate. Many will share their reservations in sharing their own data, as the concern is, who will see and possibly, use the data? Ultimately, they fear it may end up with a competitor. Quite honestly, how are we making current decisions and driving future decisions, without data?
We, the industry players, are in agreement that research data is essential for making informed decisions in the meetings and events industry. By using data to inform event planning and execution, planners can ensure that they are delivering successful events that meet the needs and expectations of attendees, sponsors and stakeholders.
In addition to understanding attendee preferences and behaviours
Research data can assist planners to better understand their target audience, including their preferences, needs, and behaviours. This information can help inform decisions about event programming, scheduling and marketing.
The ease in identifying trends and industry benchmarks
Research data can provide event planners with current trends and industry benchmarks. This information can inform decisions about everything from event design to marketing and sponsorship strategies.
Evaluating event success will be so much clearer
Research data can be used to evaluate the success of an event. This can be done by tracking attendee satisfaction, engagement, and other metrics. Event planners can identify areas for improvement and make data-driven decisions about future events.
Negotiating with vendors and sponsors
Research data can guide event planners to negotiate with vendors and sponsors. This can be done by understanding the industry benchmarks and market trends, thus ensuring event planners are getting the best value for their money and can negotiate more effectively.
It is critical now, more than ever, as our industry starts to build consistent momentum, that our research data helps event planners and organisers make more informed decisions, when it comes to event organising — right from venue selection, menu planning through to marketing strategies.
Business Events Africa April 2023 35 PAGE STRAP SAACI NEWS
Business Events Africa October 2020 Learning | Growth | collaboration THE ASSOCIATION FOR CONFERENCE INDUSTRY LEADERS Visit our online community: www.saacicongress.org www.saaci-academy.org +27(0)11 880 5883 info@saaci.org CONNECT SAACI unites , supports and educates the business events industry in southern Africa by creating sustainable environment for business growth THRIVE Join SAACI and enjoy access to an inspiring network of industry professionals, while giving your business the professional status it needs to attract the attention of business leaders. GROW Become the business events professional you’ve always wanted to be. Access the SAACI Academy and enter a world of inspiration, connections and world-class skills development.
Creating a secure and safe lodging industry
Places of lodging have multiple challenges when it comes to issues of security and privacy. Over the last decade, multiple new offerings have joined the classical hotel or motel offerings. Today, visitors have a variety of accommodations that range from guest houses, private homes that accept guests, all forms of bed-and-breakfasts, and sleeping pods for those who seek a few hours of relaxation while they travel.
By Dr Peter Tarlow, Tourism & More. inc.
Ever since the Covid-19 pandemic, much in the lodging industry has changed, not only in countries such as the United States, Canada, and European nations, but throughout the world.
To add to the post-Covid increase in tourism, both terrorists and all sorts of criminals have found ways to take advantage of places of lodging. These security and safety challenges present themselves across a wide spectrum and include such issues as cyber security, personal and guest privacy, data breaches, pilferage and robbery, acts of terrorism, and issues of biosafety and health.
To help you to consider some of the challenges, Tourism Tidbits offers the following suggestions. Tourism Tidbits reminds its readers that they should take the ideas expressed in this article as mere suggestions and that readers should consult with legal, security and medical experts before making any decision.
In creating a secure environment be sure to:
• Define your challenges and problem(s). All too often, tourism and travel professionals are so overwhelmed by issues of S&S (safety and security) that they fail to define which problems are central for their locale or business. For example, are the major challenges facing your place of lodging the following: the need to protect tourists, not only from crimes against them, but
also from acts of terrorism and issues of health, including outbreaks of infectious diseases such as meningitis. If you serve food, how do you know that the food and water are safe? Is your place of lodging prepared to deal with natural disasters such as earthquakes and floods, as well as man-made problems such as traffic accidents and equipment failures? Once you have defined the major threats to your locale, make sure that the methods used to mitigate the problem are not only totally within the law, but fit within your budget and the cultural morals of your community.
• Make sure that all employees are fully vetted.
There is nothing more disastrous than an unlawful employee. Employees have the rights, at specific times, to enter a guest’s room to clean the room or to make repairs. Employees do not have the right to go through a guest’s personal belongings, use a guest’s personal property (including technical devices such as a computer or to photograph or film without expressed permission.
• Create and enforce guidelines. All employees should be trained and given written guidelines as to what is and what is not acceptable behaviour. Employees should receive regular refresher courses at least once a year, and, as new policies are required, all employees should be updated on the most current policies.
• Identify new problems that will impact your part of the tourism/travel industry.
Not only should current problems be addressed, but it behoves the S&S professional to anticipate problems that may have not yet occurred. For example, in an ever more connected world with higher levels of technology, places of lodging need to ensure consumer privacy while still maintaining a proper level of safety and security. Lodging professionals, along with others in the travel and tourism industry, will need to determine what are acceptable levels of risk, develop cross-cultural safety and security standards, and demonstrate the impact of safety and security to administrator’s concerned about profitability.
• Never forget that places with high levels of good customer service tend to be the safest businesses.
Tourism businesses that provide poor customer service send out a message that they do not care about the well-being of their guests. On the other hand, businesses in which employees tend to care about their guests tend to be safer. Creating an environment of caring is the first step toward good guest safety and security procedures.
• Determine who has responsibility to protect, inform, and to educate both our guests and employees.
All too often, the travel and tourism industry has simply assumed that S&S
www.businesseventsafrica.com 36 Business Events Africa April 2023 PAGE VENUESTRAPNEWS SITE NEWS
is someone else's responsibility. Be sure that the following is the place of lodging’s management’s responsibility:
• do S&S responsibilities fall only to private enterprise or should governments also be involved –
• how much victim assistance should hotels provide when an incident occurs –
• does the tourism industry have a right to seek assistance from other sources such as governments –
• who should define and implement travel and tourism victim assistance –
• who will oversee the implementation of these policies?
Address concerns such as:
• how much information is needed by the public about a security situation –
• how is a balance created between educating the public, working with the media, and still not harming the local travel and tourism industry?
The above questions are important research topics in which academics and practitioners alike can develop theoretical models with high levels of utilitarian value.
Understand that most guests neither read the safety material that has been provided for them nor, in times of emergency, will they remember what it says. Reading material exists to make hotel administrators feel better, but rarely do guests read it or remember what is in it. When designing a hotel
security programme, develop it in such a way as to assume that guests will not be cautious for themselves.
Consider some of the following suggestions to improve S&S for your place of lodging and throughout the travel and tourism industry.
• train all people working in a place of lodging and in travel and tourism in matters of safety and security,
• making sure that all employees understand the risks involved in ignoring these problems,
• sensitising law enforcement agencies to the issues of travel safety and security, especially in places of lodging,
• Review with a qualified legal and medical expert all potential risks.
At your place of lodging be sure that:
• All technology is in good working order, including telephone, smoke detectors, strong boxes, etc.
• Be sure that no technology is used to invade another person’s privacy
• Train frontline personnel on how to spot guests who may be on premises to create problems
• Conduct background checks on employees, and update those checks
• Have a clear emergency response plan
• Plan not only for the obvious safety and security concerns, but also for those that are unlikely, but can cause a great deal of personal or reputational damage.
Who is Dr Peter E. Tarlow ?
Dr Peter E. Tarlow is the president of T&M, a founder of the Texas chapter of TTRA and a popular author and speaker on tourism. Dr Tarlow is a specialist in the areas of sociology of tourism, economic development, tourism safety and security. Dr Tarlow speaks at governors’ and state conferences on tourism and conducts seminars throughout the world and for numerous agencies and universities.
What we’re all about: motivational experiences
Why we do it? Business results!
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Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...
Business Events Africa April 2023 37 www.businesseventsafrica.com PAGE STRAP SITE NEWS
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Do exhibitions affect tourism in South Africa?
The question, ‘do exhibitions affect tourism in South Africa?’ is interesting and one that is of interest to me. I decided to do some research on my recent travels. Based on South African Tourism visitor statistics of visitors to South Africa, I began my research whilst attending Mining Indaba held in Cape Town in February this year. This is the first instalment of my results.
By Lee-Ann Alder, association manager of EXSA
The flight from Johannesburg to Cape Town was packed to capacity, with many people travelling with visible company branding, and going straight to Mining Indaba, either as a client or supplier. Steve Shombe, a taxi owner stationed at Cape Town International Airport stated that he had increased his daily business four-fold. He was working around the clock and said that about 80 per cent of his clients were international.
Similarly, Renier Van Der Schyff, regional sales manager of Onomo Hotels, said that all their hotels – situated near CTICC – were full to capacity over that period of time. The Mojo Hotel, that caters for individuals staying in hotel rooms, as well as, dormitory style accommodation, was completely booked with a
waiting list of many people. Many foreign visitors frequent the hotel as it is in the hub of Sea Point, situated next to The Mojo Market, which is a Lifestyle market of food, entertainment and retail. Their business also increased dramatically during the Mining Indaba and they had a large variety of local talent showcased, to keep visitors entertained. Overall, Cape Town was buzzing with people from all over the world during the exhibition and visitors got to experience a world-class exhibition as well as the many tourist attractions that Cape Town has to offer. Many of the visitors, both international and local, visited wine farms, markets, went up Table Mountain, visited V&A Waterfront and many other tourist destinations.
Uber drivers were battling with the increased demand but said that they were more than just a driver for visitors, they felt like tour guides and it made them really proud to be able to drive people around ensuring they were safe.
So, from my initial research, it is without a doubt that exhibitions do have an impact on tourism.
This is the first of many expos where I will continue to gather information on the impact of exhibitions on tourism. I have statistics from international shows and will also do a comparison to see how our incoming tourism compares to some of the larger exhibitions overseas. Watch this space!
www.businesseventsafrica.com 38 Business Events Africa April 2023 PAGE STRAP EXSA NEWS
Remaining relevant
In order for AAXO to remain valuable to its members, we need to stay relevant.
By Anthea Buys, office manager of AAXO
This means that AAXO will continue to adapt to the changing needs of its members. We can only do this if we remain on top of industry trends and by offering relevant programmes, initiatives and services. The AAXO Lunch and Learn sessions is one such initiative.
The AAXO Lunch and Learn sessions provide an opportunity for members to meet, hone their skills and learn from experts across the board, namely; content, marketing, digital, PR, communications, leadership, public speaking advertising, sales, operations, finance and more.
The AAXO Lunch and Learn sessions offer members an educational setting to provide ongoing professional development and training opportunities. They are an effective way to encourage learning and collaboration in a relaxed and informal setting.
AAXO has two online sessions planned per month. AAXO encourages members to participate in these sessions, and to engage with AAXO in terms of what topics to consider for future sessions.
In conclusion, remaining relevant requires an association to be responsive to its members’ needs, stay up-to-date with industry trends, embrace technology, foster collaboration, and be
proactive in responding to changes in the regulatory environment. AAXO does just this, through effective engagement with our members, by open communication, active participation, and a focus on their needs and interests. By building a strong and engaged community, AAXO achieves our mission and makes a positive impact on our members and society.
PAGE STRAP AAXO NEWS
IFES — Carbon offsetting for the future
Many stakeholders in the events and exhibitions industry have pledged to meet the goal of net zero greenhouse gas (GHG) emissions by 2050, in line with the Net Zero Carbon Events movement and the Paris Agreement on climate neutrality. IFES has pledged to this initiative with its sustainability team contributing to the development of the roadmap.
As part of this movement, IFES decided to use the recent EuroShop Global Village as a pilot project for offsetting the carbon footprint for their global exhibition participation going forward.
Teaming up with full-service live communications supplier, Holtmann+, one of the IFES members actively involved in driving the IFES sustainability agenda, allowed IFES’ project manager assistant for sustainability, Dominque Bohler, to collaborate directly with his counterpart at Holtmann+, sustainability and CSR manager, Laureen Pahl, on the project. “As an association, IFES has a reputation for being a ‘first mover’, particularly in terms of trends that will enhance the industry and contribute to its longevity,” Mr Bohler said. He said, “We are leading a drive to work even more sustainably. In this case, Holtmann+ had the experience we needed to prepare for the assessment and were happy to pass on the knowledge we lacked around the carbon footprint of specific materials.”
Covering a 500 sqm floorspace with eighteen stands and a central food and beverage meeting hub, the Global Village space was a sizeable exhibition space. Evaluation included all exhibition materials used within the space such as flooring, rigging, backdrops and frames, furniture, electrical reticulation, bar, and kitchen machinery for all eighteen participants, as well as the fully catered central bar area.
“Most of the rigging, furniture, frames, and screens used in the space are reusable rentals and care was taken to use recycled fabric, sponsored by events and exhibits branding supplier, Moss Inc, for the printed backdrops. The wooden flooring will also be reused (with a ten
per cent offcut factored in), and most of the electrical appliances used were energy-saving devices,” Mr Bohler said, “but probably the most interesting element is that carpeting supplier, MontECOlino, which installed the recycled floorcovering, has agreed to further recycle the global village carpeting into flat-pack tables for use at our upcoming World Summit in Singapore. It’s a win-win for us!”
The carbon footprint evaluation of the IFES Global Village was generously sponsored by Fokus Zukunft and required
a 16-ton offset. As compensation, IFES purchased 16 gold certificates towards financing the Aksu Wind Farm Project located in Turkey. This project supports goal 7 (affordable and clean energy), 8 (human work conditions and economic growth) and 13 (climate protection) of the UN sustainability objectives and saves 117,986t of CO2 per year.
“During the Covid-19 pandemic, exhibition and events stakeholders realised how important live communication is. However, we must bear in mind that our industry, in
www.businesseventsafrica.com 40 Business Events Africa April 2023 PAGE STRAP SAEC NEWS
Flat pack table.
particular, is part of the issue we have come to know as climate crisis,” Mr Bohler said, “so, if we want this industry to survive — and the existing potential for that is unquestionable — we have to act now. For IFES, this is just the next step toward our net carbon zero event future, but for the next generation of industry players, it is going to be part of our contribution towards retaining this amazing industry.”
“Put simply, communication experiences are the main business area of our industry. And credible communication is the starting point of credible sustainability. This means that sustainability urgently needs to be implemented in our industry, because our clients, for whom sustainability is becoming increasingly important, want to communicate credibly through us. A sustainable live communication format not only highlights our own sustainability efforts, but also those of our clients. Sustainability therefore makes a company, in our industry, fit for the future,” Ms Pahl added.
Building back Exhibitions and Events together!
Business Events Africa April 2023 41 www.businesseventsafrica.com PAGE STRAP SAEC NEWS
hello@saeventscouncil.org
essential information and support on event
you
ready for business by engaging with your association today.
The founding Associations of the SA Events Council have consistently provided
safety, business relief and venue capacity. Ensure
are
Laureen Pahl.
Dominique Bohler.
EXCO AND HEAD OFFICE
Chairperson:
Kim Roberts
e: info@mise-en-placesolutions.com
c: +27 (0)82 652 2008
Vice-chairperson:
Minister Kganyango
e: mkganyago@csir.co.za
c: +27 (0)79 513 8708
Treasurer:
Jaques Fouche
e: jaques@be-moved.co.za
c: +27 (0)60 993 7542
Public officer:
Alistair Stead
e: alastair@scandisplay.africa
c: +27 (0)73 236 6618
Chief executive officer:
Glenton De Kock
e: ceo@saaci.org
c: +27 (0)82 575 7565
Membership services consultant:
Alshanthé Smith
t: +27 (0)71 299 0601
e: members@saaci.org
BOARD MEMBERS
Chairperson:
Kim Roberts
e: info@mise-en-placesolutions.com
t: +27 (0)82 652 2008
Vice-chairperson:
Minister Kganyango
e: mkganyago@csir.co.za
c: +27 (0)79 513 8708
Treasurer:
Jaques Fouche
e: jaques@be-moved.co.za
c: +27 (0)60 993 7542
Public officer:
Alistair Stead
e: alastair@scandisplay.africa
c: +27 (0)73 236 6618
Eastern Cape Chairperson:
Melissa Palmer
e: melissa@becbc.co.za
t: +27 (0)82 437 7600 +27 (0)41 404 2431
KwaZulu-Natal Chairperson:
Irene Vallihu
c: +27 (0)79 692 4604
e: irenev@icc.co.za
Gauteng Chairperson:
Neil Nagooroo
c: +27 (0)82 929 5241
e: neil@nxlevel.co.za
Western Cape Chairperson:
Angela Lorimer
c: +27 (0)74 550 1000
e: angelajacobson862@yahoo.co.za
Coopted Youth Ambassador: Minister Kganyango
e: mkganyago@csir.co.za
c: +27 (0)79 513 8708
Coopted Learning Ambassador:
Esti Venske
e: venskee@cput.ac.za
c: +27 (0)83 482 9276
EASTERN CAPE
Chairperson:
Melissa Palmer
e: melissa@becbc.co.za
t: +27 (0)82 437 7600 +27 (0)41 404 2431
Vice-chairperson: Claire Kivedo
e: claire@overallevents.co.za
c: +27 (0)82 4641 504
COMMITTEE: David Limbert
e: david@magnetic.co.za
c: +27 (0)82 9064 198
Gill Dickie
e: gilld@bidvestcarrental.co.za
c: +27 (0)79 527 7619
Wanda Fourie
e: registration@easternsun.co.za
c: +27 (0)72 608 1641
Claire Kivedo
e: claire@overallevents.co.za
c: +27 (0)82 464 1504
GAUTENG Chairperson: Neil Nagooroo
c: +27 (0)82 929 5241
e: neil@nxlevel.co.za
Vice Chairperson: Mary Mahlangu
c: +27 (0) 81 574 9493
e: mary@flockplatform.com
COMMITTEE:
Rendani Khorommbi
Joburg Tourism
t: +27 (0)11 883 3525
c: +27 (0)82 773 2999
e: rendanik@joburgtourism.com
Zaida Enver
Pure Grit Events and Exhibitions
Management
t: +27 (0)82 555 1049
e: zaida@puregrit.co.za
KWAZULU-NATAL
Chairperson: Irene Vallihu
c: +27 (0)79 692 4604
e: irenev@icc.co.za
Vice-chairperson: Gill Slaughter
c: +27 (0)83 269 0279
e: gills@turnersconferences.co.za
Treasurer: Sibusiso Mncwabe
c: +27 (0)83 477 5536
e: sibusiso@marketingwell.co.za
COMMITTEE:
Tarannum Banatwalla
c: +27 (0)83 254 9462
e: tarannum@jellyfishcatering.co.za
Mabuyi Mosia
c: +27 (0)71 117 7509
e: mabuyi@ikhono.co.za
Kavitha Dhawnath
c: +27 (0)83 607 200
e: kavitha.dhawnath@gearhouse.co.za
Wiseman Mnguni
c: +27 (0)78 220 2162
e: mboniseni.events@gmail.com
Sandile Dlamini
c: +27 (0)79 104 5510
e: sandile@anzomode.co.za
WESTERN CAPE
Chairperson: Angela Lorimer
c: +27 (0)74 550 1000
e: angelajacobson862@yahoo.co.za
e: ALorimer@Hotelsky.co.za
Vice-chairperson:
Alex Wrottesley
c: +27 (0)21 430 2060
e: alex@intoafrica.co.za
COMMITTEE:
Ansu Colditz
c: +27 (0)82 457 8071
e: ansuc@millenniumtravel.co.za
Esti Venske
t: +27 (0)21 460 3518
e: estivenske@gmail.com
Zimkitha Bavuma
c: +27 (0)72 172 5746
e: zim@live.co.za
Esmare Steinhofel
c: +27 (0)84 056 5544
e: esmare.s@iccaworld.org
Andrew Gibson
t: +27 (0)860 111 625
e: Andrew@magnetic.co.za
e: andrew.msct@gmail.com
Gheeta Payle
t: +27 (0)86 123 7890
e: gheeta.payle@inhousevtm.com
Lara van Zyl Paragon Africa
t: +27 (0)82 223 4684
e: lvanzyl@paragong.com
EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERN AFRICA
EXSA OFFICE
www.exsa.co.za
EXSA Association Manager
Lee-Ann Alder
t: +27 (0)82 550 0349
e: info@exsa.co.za
EXSA Chairperson and KZN forum
head:
Sibusiso Mchwabe (KZN)
Marketing Well
t: +27 (0)83 477 5536
e: sibusiso@marketingwell.co.za
EXSA Deputy chairperson, Head of WC forum:
Jacqui Nel (EC)
Exhibition Freighting G.S.M.
t: +27 (0)21 552 7248
e: jacquinel@ef-gsm.co.za
Deputy head KZN forum:
Sandile Dlamini
Anzamode
t: +27 (0)79 104 5510
e: sandile@anzomode.co.za
Deputy Head WC forum:
Liam Beattie
Hott 3D
t: +27 (0)76 577 0989
e: liam@hott.co.za
Immediate past Chairperson:
Doug Rix
DK Designs
t: +27 (0)82 579 7071
e: dougrix@wol.co.za
Directors:
Kerry-Lee Bester
Brilliant Branding
t: +27 (0)72 265 6600
e: kerry@brilliant-branding.co.za
Beert Kuiken
Octanorm
t: +27 (0)82 387 5324
e: beert.kuiken@octanorm.co.za
www.businesseventsafrica.com 42 Business Events Africa April 2023 DIRECTORY
SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY
SOCIETY FOR INCENTIVE TRAVEL EXCELLENCE ASSOCIATION OF AFRICAN EXHIBITION ORGANISERS
President: Tes Proos
c: +27 (0) 84 682 7676
e: tes@crystalevents.co.za
Treasurer: Peter-John Mitrovich
c: +27 (0)82 318 1889
e: peter-john.mitrovich@grosvenortours. com
Sustainability: Daryl Keywood
Southern Africa Development:
Brad Glen
East Africa Development:
Chris Munyao
Young Leader Programme:
Peter Mwanja
Africa Convention Bureaus:
Rick Taylor
North Africa Development:
George Fawzi
Board member at large: Rick Taylor
East Africa (Rwanda): Chris Munyao
North Africa: George Fawzi
North Africa support: Brad Glen
Secretariat & Events: Mariaan Burger
c: +27 (0)82 557 8041
e: info@siteafrica.africa
SA EVENTS COUNCIL
e: hello@saeventscouncil.org
Chairperson:
Raylene Johnson, CEO: TEBCO-SA
Vice-chairperson: —
–
46 Waterford Office Park, Waterford Drive, Fourways, Johannesburg
t: +27 (0)87 265 5840
e: aaxo@aaxo.co.za
Association coordinator:
Anthea Buys
e: anthea@aaxo.co.za
Chairperson:
Devi Paulsen-Abbott, Dmg Events
e: devipaulsen@dmgevents.com
Vice-chairperson:
Tiisetso Tau, Synergy Business Events
e: ttau@synergybe.co.za
Venue Committee Chairperson: Charles Wilson, Gallagher Convention Centre
e: charlesw@Gallagher.co.za
Treasurer:
Mark Anderson, Specialised Exhibitions
Montgomery
e: marka@specialised.com
Board of directors:
Chanelle Hingston, Clarion Events Africa
e: chanelle.hingston@clarionevents.com
Sandra Barrow
e: sandra.barrow@rxglobal.com
Projeni Pather, Exposure Marketing
e: projeni@exposuremarketing.co.za
179 Jan Smuts Ave, Parktown North, Private Bag X7000, Parklands 2121 t: +27 (0)11 447 4777
e: info@eventgreening.co.za www.eventgreening.co.za
Chairperson: Morwesi Ramonyai, Borena Energy
Vice-chairperson: John Avanitakis, Chat’r Xperience
Treasurer: Justin Hawes, Scan Display Secretariat: Lynn McLeod
e: lynn@eventgreening.co.za
Executive director: Kevan Jones
SATI – South African Translators’ Institute
Executive director: Marion Boers
t: +27 (0)11 803 2681
e: office@translators.org.za
www.translators.org.za
SATSA – Southern Africa Tourism Services Association
Box 900, Ferndale 2160
t: +27 (0)11 886 9996
e: pa@satsa.co.za
www.satsa.com
SKAL International South Africa
Secretary: Anne Lamb
t: +27 (0)21 434 7023
c: +27 (0)82 708 1836
e: anne@yebo.co.za
www.skalsouthafrica.org
STA – Sandton Tourism Association
t: +27 (0)83 558 5445
e: secretariat@sandtontourism.com
www.sandtontourism.com
TBCSA – Tourism Business Council of South Africa
Chief executive: Tshifhiwa Tshivhengwa Box 11655, Centurion 0046
t: +27 (0)12 664 0120
e: comms@tbcsa.travel
INTERNATIONAL CONGRESS & CONVENTION ASSOCIATION
ABTA – African Business Travel Association
Box 2594, Pinegowrie, 2123
t: +27 (0)11 888 8178
c: +27 (0)83 679 2110
e: monique@abta.co.za
www.abta.co.za
Founder: Monique Swart
ASATA – Association of Southern African Travel Agents
PO Box 650539, Benmore, 2010
t: +27 (0)11 293 0560/61
e: barbara@asata.co.za
e: general@asata.co.za
Office manager: Barbara Viljoen
Council of Event Professionals Africa
Kevan Jones
kevan@sacia.org.za
t: +27 (0)11 083 6418
c: +27 (0)82 555 5556
Interim treasurer:
Glenn van Eck, Chairperson: CEPA
Spokesperson:
Projeni Pather, Chairperson: AAXO
Members:
Kevan Jones, Executive Director SACIA
Sharif Baker, Chairperson TPSA
Tes Proos, SITE President
Justin Hawes, Managing Director: Scan
Display & Event Greening Forum Treasurer
Sibusiso Mncwabe, Chairperson EXSA
Justin van Wyk, Chairperson SALPA
Mike Lord, Chairperson ESC
Arthur Goldstuck, PSASA Exco Member
Esmare Steinhofel, Chairperson: ICCA
Africa Chapter
Advisory Members:
Prof Nellie Swart, Associate Professor: Tourism Management
Corne Koch, Head: Convention Bureau (WESGRO)
Tiisetso Tau, AAXO member
Daryl Keywood, SITE Member
Bheki Twala, TEBCO-SA Executive
Kim Roberts, SAACI Representative
Western Cape
Robyn D’Alessandro, PR/Social media, Vivo Visual Voice CC
ICCA African Chapter Chairperson:
Taubie Motlhabane
Cape Town International Convention Centre
t: +27 (0)21 410 5000
e: Taubiem@cticc.co.za
Secretariat:
Esmaré Steinhöfel
ICCA Africa Regional director
c: +27 (0)84 056 5544
e: esmare.s@iccaworld.org
www.iccaworld.com/dbs/africanchapter
www.iccaworld.org
Chairperson: Glenn van Eck Magnetic Storm
c: +27 (0)82 800 2616
e: glenn@magnetic.co.za
FEDHASA National Office –Federated Hospitality Association of Southern Africa
PO Box 3853, The Reeds, 0157
c: +27 (0)82 552 9862
e: ceo@fedhasa.co.za
www.fedhasa.co.za
PSASA – Professional Speakers
Association of Southern Africa
t: +27 (0)11 462 9465
c: +27 (0)83 458 6114
e: admin@psasouthernafrica.co.za
www.psasouthernafrica.co.za
SABOA – Southern African Bus Operators Association
Postnet Suite 393, Private Bag X033, Rivonia 2128
t: +27 (0)11 511 7641
e: saboa@saboa.co.za
www.saboa.co.za
SACIA – Southern African Communications Industries Association
c: +27 (0)82 555 5556
e: kevan@sacia.org.za
www.tbcsa.travel
www.tomsa.co.za
Member relations manager: Boitumelo Moleleki
TGCSA – Tourism Grading
Council of South Africa
Private Bag X10012, Sandton 2146
t: +27 (0)11 895 3000
f: +27 (0)11 895 3001
e: enquiries@tourismgrading.co.za
TINSA – Interpreters/Translators
Network of Southern Africa
e: info@interpreter.org.za
t/f: +27 (0)11 485 2511
c: +27 (0)83 249 0010
www.interpreter.org.za
TPSA – Technical Production Services
Association
c: +27 (0)82 555 5556
e: kevan@sacia.org.za
www.tpsa.co.za
Executive director: Kevan Jones
TTA – Tshwane Tourism Association
Box 395, Pretoria 0001
t: +27 (0)12 841 4212
e: secretary@tshwanetourism.com
www.tshwanetourism.com
Chairperson:
Bronwen Cadle de Ponte
Secretary: Sithembile Nzimande
Membership coordinator: Liz Oosthuysen
e: membership@tshwanetourism.com
Business Events Africa April 2023 43 www.businesseventsafrica.com DIRECTORY
OTHER ASSOCIATIONS OF INTEREST
EVENT GREENING FORUM
Strong PR Marketing and Events: nine months of unforgettable experiences
Since launching in June 2022, STRONG PR Marketing and Events has been taking the South African events scene by storm, producing unforgettable experiences and business events across the country. From Cape Town to Johannesburg, Pretoria to Durban, Gqeberha to Richards Bay, they’ve been entertaining over 4,000 guests, styled 22 venues, produced more than 45 professional videos, and served up more than 12,000 meals in just nine months. And they’re not slowing down anytime soon.
“We’re incredibly grateful for the opportunities we’ve had so far,” said Herkie Du Preez. “It’s been a humbling experience to see our passion for event planning and marketing come to life in such a short amount of time. We’ve been privileged to work on a quotation daily and submit proposals for events we conceptualise almost weekly. It’s been exhilarating to see our business grow and expand to meet the needs of our clients.”
And it’s not just events that they’re excelling at. STRONG PR Marketing and Events has also been working on some major marketing campaigns for big brands, including a digital marketing campaign for a new TV show launching in June 2023. They are thrilled to be doing the global premiere event for
this exciting, controversial new TV show, too.
“We’re committed to delivering excellence in every aspect of our work,” said Mika Stefano. “It’s an honour to be entrusted with such a big responsibility, and we’re excited to continue pushing the boundaries in event management, digital marketing, and public relations.”
As they look ahead to the future, Herkie and Mika are excited about what’s to come. With every client that engages with them, they grow stronger, and their team is consistently expanding to meet the
Index of advertisers and contributors
demands of their growing business.
“We’re grateful for everyone who has been a part of our journey so far,” Mr Du Preez said. “And we look forward to creating many more memorable moments together."
If you’re curious to learn more about this dynamic new company and want to see their impressive work for yourself, simply visit www.STRONGPR.co.za
For more information, please contact Mika on mika@strongpr.co.za or 072 184 9197.
www.businesseventsafrica.com 44 Business Events Africa April 2023 PAGE MARKETSTRAPNEWS
ADVERTISER PAGE EMAIL WEBSITE AAXO 39 aaxo@aaxo.co.za www.aaxo.co.za Avani Hotels 24-25 victoriafalls@avanihotels.com avanihotels.com Barmotion 12,13-14 info@barmotion.co.za www.barmotion.co.za Event Greening Forum 34 info@eventgreening.co.za www.eventgreening.co.za EXSA 38 exsa@exsa.co.za www.exsa.co.za Fancourt 16-17,18 reservations@fancourt.co.za www.fancourt.co.za Inspire Rentals FC,IFC,6-9 enquiries@inspirerentals.co.za www.inspirefurniture.co.za Mjunxtion 4 yolande@mjunxtion.co.za www.mjunxtion.co.za Premier Hotels 31 info@premierhotels.com www.premierhotels.com SAACI 35 info@saaci.org www.saaci.org SA Events Council 40-41 hello@saeventscouncil.org www.saeventscouncil.org SITE Africa 36-37 info@sitesouthernafrica.com siteglobal.com/chapter/site-africa
If you're in the events industry, you've probably heard of Herkie Du Preez and Mika Stefano, the dynamic duo behind the powerhouse that is STRONG PR Marketing and Events. And if you haven't heard of them yet, you're about to.
Mika Stefano and Herkie Du Preez.
Business travel’s back, but how will it evolve in 2023 and beyond?
At
of the Covid-19 pandemic,
By Anton Gillis, chief executive officer of Kruger Gate Hotel
Research seemed to backup that thinking too. Some predicted that global business travel would never return to 2019 levels. Others suggested that recovery would be sluggish and that it would take until 2026 for things to return to pre-pandemic levels. But, as restrictions eased and countries around the world opened up again, business travel bounced back in a big way. For many players in the business sector, nothing beats the boots-on-theground approach that business travel offers.
That’s especially true for South Africa. In fact, a white paper released by Corporate Traveller reveals that, by the end of 2022, business travel in the country had exceeded 2019 levels. Knowing that, what can we learn from the bounce-back? And what trends are likely to dominate business travel in 2023 and beyond?
SMEs lead the way
One of the big revelations from the Corporate Traveller white paper is that much of South Africa’s business travel recovery was led by small and medium-sized enterprises (SMEs). In part, the report says, that’s because they don’t have the same rigid guidelines as corporates do, and were able to return to travel quicker.
But there may be other reasons for SMEs leading the way too. Some, for instance, may have given up their offices to go fully remote. Their employees may also have joined the semigration trend and moved to smaller towns for a better quality of life and lower property prices. But even the team members from fully remote companies need to get together from time to time. And when they do, they want the experience to be as memorable and productive as possible.
Quality over quantity
As such, they’re likely to opt for quality business travel experiences over quantity. And, as corporates begin to open up their travel budgets again, they’re likely to follow suit.
That renewed emphasis on face-to-face interactions, coupled with a shift in focus to ensuring that those interactions are of as high a
quality as possible, tracks with the experience of Anton Gillis, chief executive officer of the Kruger Gate Hotel. Situated at the entrance to the Kruger National Park, the hotel features a range of event spaces and meeting rooms, along with enough room capacity for 255 guests.
“We’ve definitely seen a growth in business travellers looking for something a little more special,” Mr Gillis said. “It makes sense too. If you’re only getting together or organising big face-to-face events a few times a year, instead of every month, then why not go for somewhere where everyone can get an amazing experience instead of an airport hotel or an urban conference centre?”
A good example of this is the hotel’s executive retreat package, which offers small groups of up to ten people an exclusive venue to conduct their strategy session. More specifically, the Nkanyi Presidential suite includes a lounge, indoor and outdoor dining and meeting areas, and exclusive use of a pool. This means that groups engaging in the experience get to do deep work, without interruption, during the day, but also experience the best of both the hotel and Kruger National Park in the early morning and in the evening.
Searching for sustainability
As impressive as the bounce-back in business travel’s been, there are still obstacles it will have to overcome in order to keep growing. As a report by Deloitte points out, one of the biggest of those obstacles is sustainability.
“As travel climbs back up from its pandemic lows, it will soon begin to push against companies’ sustainability priorities,” the report says.
It’s therefore critical that business travel destinations do everything they can to ensure that they’re as sustainable as possible. That doesn’t just apply to the environment but to the communities surrounding them too.
“At Kruger Gate Hotel, we want business and leisure travellers alike to be able to stay with us and witness the majesty of the Kruger National Park’s wildlife for decades to come,” Mr Gillis said. “That’s why we’re committed to sustainability and actively participate in several industry sustainability
programmes.”
Additionally, we are committed to helping make the surrounding community more sustainable,” he adds. “One example of this is the investment we’ve made in a local primary school, where we helped fund and equip a brand new computer centre.”
Adaptability is critical
Ultimately, what all of these trends show is that while South African business travel may be back to pre-pandemic levels, it doesn’t mean that players in the space can revert to a business-asusual approach. Today’s business travellers are more forward-looking and are seeking out unique experiences that minimise their impact on the planet. It’s up to the business travel destinations and operators to adapt and meet those expectations while also keeping an eye on where the sector’s next evolutionary leap is likely to come from.
Who is Anton Gillis ?
Anton Gillis is an industry veteran and chief executive officer of Kruger Gate Hotel, a lodge-style hotel ideally located in the Greater Kruger Conservancy, right at the Paul Kruger Gate and on the banks of the iconic Sabie River. He was born into a family of hoteliers and as such, was afforded the luxury of staying in some of the world’s finest hotels.
Business Events Africa April 2023 45 www.businesseventsafrica.com PAGE STRAP THE LAST WORD
the height
many wondered if we’d ever travel for business in the same way as we did pre-pandemic. After all, if you could attend a conference or a meeting with international partners from the comfort of your own home, why would you travel halfway around the world to do so?
AFRICA’S LEADING BUSINESS EVENTS DIRECTORY
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