COVER STORY: RADISSON RED ROSEBANK
RED Rosebank is an avant-garde statement for the contemporary African citizen
First look at Radisson RED Rosebank
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n 2017, a new breed of hotel opened its doors on African soil. Bursting with exuberance and edgy art and boldly embracing technology with digital everything and keyless entry, Radisson RED Cape Town was as much the talk of the town as its equally new neighbour, the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA). Fast forward four years and the RED has grown up. And now the brand is ready to introduce Cape Town’s equally cool sister in Rosebank. Amid the pandemic, civil
8 Business Events Africa August 2021
Photographs: Patrick King
The second RED on African soil gets a sophisticated glow-up.
unrest and the ongoing challenges facing the hospitality industry, RED Rosebank opened its doors this month. The first RED opened ahead of the cacophony of its neighbour’s grand opening and kickstarted a precinct that has seen the addition of retail, business and food offerings. By comparison, the suburb of Rosebank has always been an area kicking and screaming with life. As the home to the famous Keyes Art Mile with its myriad galleries as well as a bustling shopping district, the area has only become more – dare we say it – hip. www.businesseventsafrica.com
