WOMEN IN INDUSTRY
Women professionals lead the way Women are gradually making their leadership presence felt. Women are now resolved to break the traditional glass ceiling that barred them from entering leadership positions, even if they possessed the requisite skills and talent to occupy them. Business Events Industry has asked some of our business events women leaders for their insights and experiences on being a women leader today.
Organisers Carol Weaving has drive and determination
C
arol Weaving, managing director of RX Africa, has over 33 years of experience across several diverse industry sectors. Her expertise spans across marketing, exhibition management, events, conferences and venue and facility management. She was the first female chairperson of the Exhibition and Event Association of Southern Africa [EXSA] and former founder and chairperson of the Association of African Exhibition Organisers (AAXO). Thanks to Ms Weaving’s continued passion, dedication and management, RX Africa is one of the largest and most successful exhibition management companies in Africa.
How has your life experience made you the leader you are today? I have always had a passion for developing a concept and seeing that concept come to life in the form of a live event, whether it is a trade event and seeing real business being conducted or a consumer event and seeing the joy on the faces of the consumers. I worked my way up from the bottom, so I understand every component of what is required in our industry which I think really helps when leading a team. The most important element for a leader is to not only believe in yourself and have the drive and determination to make it happen but believe in your team and help them grow and succeed. What are some of the challenges facing women in leadership? Times are changing which is fantastic.
12 Business Events Africa August 2021
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