SUSTAINABILITY
Be your best for the world GingerBiscuit is a purpose-driven start-up that connects people to sustainability using creative and globally-conscious methods within the events, workshop/ training, and sustainability coaching sectors, thus further supporting clients in their journey in being their best for the world.
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fter an incredible start to 2020, we were excited, feeling optimistic, and positive about the future, as over the past eighteen month period we had seen an uptick in requests for sustainably-managed events and services. Then the Covid-19 global pandemic hit. The fallout within the events and hospitality industry has been devastating. Companies, individuals, and groups across the sector saw their dreams and livelihoods shattered overnight, right before their very eyes, with many of us holding on by just a thread, and unfortunately, some not at all. As an organisation, we grappled with whether we should shut our doors. With sustainability being pushed into the spotlight now more than ever, as well as researching the various analyses on the impact of the pandemic, we decided that perhaps, somehow, Covid-19 had given us a unique opportunity to reshape, modify
Lisa Jade and Nthabiseng
and build our resilience as a company while reconfirming our vision. And so we concluded that GingerBiscuit would push on and adapt to our current environment.
It begins with a connection and a story The GingerBiscuit story began in late 2016, early 2017 when founder and head ginger, Lisa Jade, had the vision to create events that connected people not only to each other but also made a difference to the world. 2020 finds the GingerBiscuit Team comprising of the dynamic female duo of Lisa Jade and Nthabiseng, head ginger, and head biscuit, respectively.
Be your best for the world. That is our why. Being our best for the world as a team and as an organisation involves being the best possible versions of ourselves in an authentic and relatable manner so that we may impact the world positively. Our connection as the GingerBiscuit team began many moons ago in the year 2000, which saw our paths diverge in different ways and then culminate through certain serendipitous events resulting in a life-long friendship. Many a night we spent connecting over
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our love of music, whereby we were both certain our friendship would result in us becoming well-known dynamic duo deejays. In hindsight, while this dream would have brought much love and fun into our collective sphere, as fate has had it, our partnership was destined to make an impact of a different kind. Of specific importance to us is making a difference, which oddly we never could have imagined would turn out to be within the sustainability sphere, with Thabi officially joining the organisation in June 2020 after many years of dialogues surrounding this.
The ‘what’ of GingerBiscuit Since GingerBiscuit’s inception, our focus has remained within a space that we are fiercely passionate about, the events industry, as well as expanding our social impact efforts to include training and workshops, alongside sustainability coaching, alongside collaborative partnerships within our areas of operation. Events are one such resource utilised in the GingerBiscuit toolkit when engaging in creative actions that aim to inspire, tell a story while activating real action and awareness that are inline with the overall global sustainability visions and best practice. Through our fusion of being both www.businesseventsafrica.com
