www.businesseventsafrica.com
Voice of the Business Events Industry in Africa Vol 43 No 12 DECEMBER 2023
With a superior location in the financial district of Sandton, Hotel Sky has everything you could desire to host world class conferences, events, launches and workshops
YOUR IDEAL CONFERENCE SOLUTION 240 seater conference room 190 seater auditorium 11 boardrooms/breakaway rooms
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WORLD CLASS TECH - Video Conferencing / Hybrid capabilities - Live Streaming - Built in cameras - Interactive Digital Flipboard - Smart TV's - AI-Powered robots - Unshaped, high speed Wi-Fi
Hotel Sky Sandton, 150 West Street, Sandton, 2031
Business Events Africa: Serving the business events industry for 43 years
CONTENTS www.businesseventsafrica.com
Voice of the Business Events
VOL 43 NO 12 DECEMBER 2023
The authority on meetings, exhibitions, special events and incentives management
About the cover Industry in Africa Vol 43 No 12 DECEMBER
2023
Cover Feature COVER STORY 6 Hotel Sky — where innovation takes centre stage.
On the pages… EDITOR’S COMMENT 4 Time to connect… NEWS 5 New Nelson Mandela Cruise Terminal officially inaugurated in Durban. CHEF’S PROFILE 9 Chef Lance Louise – is on a ‘culinary adventure’. INDUSTRY PREDICTIONS 10 Industry predictions for 2024. INCENTIVE FEATURE Dragonfly Africa hosts USA buyers to an 30 ‘Out of Africa’ experience in Kenya.
Apart from a goal to offer Hotel Sky’s guests comfort, convenience, and affordability, it was also imperative to do so in secure prime locations. A LOCAL PERSPECTIVE Entrepreneurs: The driving forces behind 32 innovation and economic growth. PERSONALITY PROFILE John Arvanitakis — strives to 34 make a difference. VENUE NEWS Winners of 2023 Inter Hotel Challenge 36 announced. 38 Stefan Lourens appointed GM at Pullman Cape Town. MARKET NEWS Cape Town CBD to take back the power 39 amid electricity crunch. 40 Register now for Africa Travel Week 2024. 41 From grassroots to management: the journey of Matthew Motswakae.
Regulars DIRECTORY 42 Directory of associations. MARKET NEWS Pullman appoints Willie Williams as the 44 director of sales and marketing. INDEX Index of advertisers and contributors. 44 THE LAST WORD 45 The world is your oyster — with a hospitality qualification.
Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)
HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa TEL: +27 (0)31 764 6977 FAX: 086 762 1867 MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za EDITOR: Irene Costa gomesi@iafrica.com SENIOR GRAPHIC DESIGNER: Vincent Goode vincent@contactpub.co.za DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za SALES REPRESENTATIVE: Irene Costa +27 (0)82 558 7387 gomesi@iafrica.com PUBLICATION DETAILS: Volume 43 No 12 Business Events Africa has 12 issues a year and is published monthly. This magazine is currently only available in digital format.
publishers of Business Events Africa, is a member of:
6 Official media partner
Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence
Official journal of the Exhibition & Event Association of Southern Africa
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Time to connect…
As I reflect on 2023, I am grateful that we have all experienced a very fast-paced, busy year!
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n so many ways, it was our first year of operating with no shutdowns. The business events industry is operating close to capacity, albeit with some issues. In this edition, we have our industry leaders’ predictions for 2024. This annual feature is definitely worth a read if you are wondering what 2024 could bring. I have been in the business events industry for nearly 20 years, and I have seen it grow, evolve and adapt. The current buzzwords are sustainability, adaptability, and in-person. When I think about the sector, I can sum it up as — an industry that makes connections possible. The industry has transformed significantly since I began long ago, but the foundation and the relationships have remained. It really is about the people! Our industry has lost many stalwarts over
the years, but what I love is ‘the changing of the guard’, and with that, new leaders arise. I was recently invited on a FAM trip to beautiful Maputo in Mozambique, which included a visit to the travel trade show — FIKANI. Look out for the feature in the January edition. Being part of an ‘industry/media group’, made up of various nationalities, reminded me why I love this industry. For me, it is about connections. It was wonderful connecting with some local South Africans, who were also in the group, and international tour operators, travel agents and organisers from around the world. Travel does open your eyes to different cultures, food, and history. It also reminds us that South Africa is an incredible destination, with world-class infrastructure. Granted, we have our challenges, from power supply to potholes, etc. However, we should be very proud of the beautiful country we
live in and its incredible, resilient people. From chatting with the international visitors in our group, I quickly realised that we are actually on par (and sometimes excel) on the global stage — even with our challenges. It is really great to be reminded that South Africa as a destination, is no different to the rest of the world when we look at industry challenges. In South Africa, the business events sector is very close-knit… generally, most people in the sector know each other – sometimes only by reputation – but are still known. However, the connections I am alluding to are the connections we make possible for others — be it in attending an exhibition, a meeting, or association conference, or even a once-in-a lifetime incentive. The business events sector makes it possible for people to connect, who have the same interests, or are in the same industry. An opportunity that would not present itself, if the business
events sector did not exist. These face-to-face connections open up so many opportunities, from growing the knowledge economy, bringing in financial gains for the destinations and lastly, it is a platform for creating new partnerships, which often become good friendships. It really is a mighty superpower to have! As I say goodbye to 2023, I look forward to 2024 and reconnecting and making new connections with you all. From the Contact Publications team and I, we would like to thank you for all your support over this fast-paced year and wish you much more prosperity, peace, hope, and certainty in the new year! Enjoy your downtime with your family and friends.
Credit: Hein Liebetrau
EDITOR’S COMMENT
Irene
Email: gomesi@iafrica.com
Image courtesy of Blueberry Hill Hotel, Johannesburg
Hospitality Junxtion Alliance is a full-services Sales & Marketing Representation company.
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PAGE STRAP NEWS
President Cyril Ramaphosa and Pierfrancesco Vago, CEO MSC Cruises, perform the ribbon cutting.
The Nelson Mandela Terminal.
Traditional Zulu dancers.
New Nelson Mandela Cruise Terminal officially inaugurated in Durban The R330-million Nelson Mandela Cruise Terminal in South Africa’s main port of Durban was recently officially inaugurated by President Cyril Ramaphosa ahead of the start of South Africa’s 2023-24 cruise season.
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he building was devised and funded by MSC Cruises, and its black economic empowerment partner African Armada Consortium and together with Transnet National Ports Authority; created the first public-private partnership in South Africa’s cruise industry. The venture called KwaZulu Cruise Terminal Limited operates the new facility. The 6,000 square metre energyefficient cruise terminal has the capacity to handle 4,000 passengers a day. The project created 10,000 construction jobs that were primarily sourced locally in Durban and the rest of South Africa. Pierfrancesco Vago, executive chairman of MSC Cruises and Chairman of KwaZulu Cruise Terminal attended the event together with President Cyril Ramaphosa, the Nelson Mandela Foundation, government ministers, port officials, and leaders from South Africa’s main travel agencies. Mr Vago said: “Nelson Mandela was an incredible statesman and leader who continues to inspire progress around the world, and we are honoured that the Nelson Mandela Foundation allowed us to use his name for what is the gateway to the Zulu Kingdom.” www.businesseventsafrica.com
“MSC Cruises arrived in South Africa in the early 1990s and since then, thousands of cruise guests have discovered the beauty of the KwaZuluNatal province and beyond. The new Nelson Mandela Cruise Terminal in Durban will give access to passengers from more than 100 nationalities, and they will enjoy the unique experience we offer on board and visits to the beautiful destinations we have developed at Portuguese Island and Pomene in Mozambique.” “It has been 10 years since the public-private partnership was initially conceived, the first of its kind for the east coast of South Africa. We were given the privilege together with our black empowerment partner to create new infrastructure that supports the expansion of the South African cruise tourism, and the new terminal will be welcomed by all cruise companies from around the world.” MSC Cruises’ parent, MSC Group, is the world’s largest container shipping company and has operated in South Africa for more than 50 years, and the organisation has grown to become the biggest shipping agency and largest shipping investor in South Africa. More
than one million MSC containers pass through South African ports each year, through 750 ship calls. MSC Group set up the Shosholoza Academy in 2019 in South Africa to educate young people and train them in hospitality skills used on board MSC Cruises’ fleet of 22 ships. The academy will see 5,000 new crew members join MSC Cruises’ vessels in the weeks and months ahead. In addition, an international customer call centre in Johannesburg serves MSC Cruises and its luxury cruise sister company, Explora Journeys, for passengers in South Africa, the USA, and the UK, with future growth plans to service other global markets. Ross Volk, managing director, MSC Cruises South Africa, said: “We are fully committed to help drive the country’s tourism industry and create employment opportunities along the way, which has and will continue to have a positive economic impact on the nation. This will be typified later this week, with the start of the local cruise season and the arrival of MSC Splendida, MSC Cruises’ largest and most modern ship to serve the South African market.”
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Hotel Sky — where innovation takes centre stage Encoded in our DNA is our determination to offer our customers an extraordinary hospitality experience, harnessing the power of technology and elevating South Africa’s hospitality industry to be on par with global trends.
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part from a goal to offer our guests comfort, convenience, and affordability, it was also imperative to do so in secure prime locations. The technology implemented at our hotels is in line with global hospitality trends and best practices, with a focus on utilising technological solutions to streamline operations and deliver a more efficient experience for employees and guests alike. Our vision is to offer a hotel experience like no other – Hotel Sky is not just a destination – it’s a multi-dimensional adventure that defies expectations. With its fusion of exhilarating activities, stylish accommodation, and innovative dining, Hotel Sky is the ultimate playground for the curious and the bold.
6 Business Events Africa December 2023
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COVER PAGE STORY STRAP
Hotel Sky Sandton Welcome to Hotel Sky Sandton! Get ready to dive into a world of style, indulge in luxury, and collect memories that will make your Instagram followers jealous! Nestled in the pulsating heart of Africa’s business hub, Hotel Sky Sandton isn’t just a hotel — it’s a playground for the playful. Our address is the perfect blend of convenience and chic. • 366 queen rooms • 18 accessible rooms • 9 twin rooms • 30 junior executive rooms • 25 executive rooms • 5 suites Conferencing and events Hotel Sky Sandton offers a glimpse into the future of corporate events. Our state-of-the-art conferencing boardrooms seamlessly blend luxury, cutting-edge technology, and top-tier service, to elevate your business gatherings. Whether you’re planning executive meetings or large-scale conferences, our advanced audio-visual equipment, high-speed Wi-Fi, and innovative presentation technology are designed to take your events to new heights. Galileo Piano Lounge The Piano Lounge is beautifully decorated, and situated within a spacious atrium that is bathed in natural light. This inviting space is accessible to all hotel guests and conference attendees, making it an ideal place to unwind during conference breaks or for team gatherings. Eclipse Restaurant The iconic Eclipse Restaurant & Bar is fast becoming the place to be seen at in Sandton! Located on the fifth floor, Eclipse offers unsurpassed views of Sandton, in a luxuriously decadent setting. Join us for sundowners or a delicious meal and we guarantee an unforgettable experience. www.businesseventsafrica.com
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Hotel Sky Cape Town Welcome to Hotel Sky Cape Town! Prepare for your senses to be utterly dazzled! Our rooftop boasts a 360-degree panorama that stretches across the breathtaking landscapes of Cape Town. From the majestic Table Mountain to the sparkling ocean, these views are a feast for your eyes and a canvas for your dreams. Sky on Long multi-purpose venue Welcome to Sky on Long, Cape Town’s premier multi-purpose venue located on the 27th floor of Hotel Sky Cape Town. With breathtaking panoramic views of the city bowl, our venue is perfect for your next event. Venue seating capacity • 120 banquet style • 150 cocktail style • 60 classroom style • 40 u-shape
Hotel Sky Sandton 150 West Street, Sandton, Johannesburg, 2031 www.hotelsky.co.za +27 10 880 4449 reservations.sandton@hotelsky.co.za Hotel Sky Cape Town 9 Lower Long Street, Cape Town, 8000 www.hotelsky.co.za +27 21 879 5040 capetown@hotelsky.co.za 8 Business Events Africa December 2023
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CHEF’S PAGE PROFILE STRAP
Chef Lance Louise – is on a ‘culinary adventure’ Lance Louise, group executive chef of The Neela Collection, brings with him a remarkable culinary arts background. He is located at The Neela Boutique Hotel Stone Town, the first hotel to launch as part of The Neela Collection.
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orn and raised in Durban, South Africa, he said: “I'm a passionate chef with a unique journey in the culinary world. My path began as a waiter, driven by the need to support my low-income family. Little did I know that this humble start would ignite my culinary adventure.” Lance’s career started at the Durban Country Club. “I pursued my culinary education in South Africa, first earning three diplomas from a renowned culinary institute in Durban. However, my hunger for knowledge led me to complete a degree and later a master's in hospitality." The 32-year-old South African, who credits his mother and the late pastry master Aaron James Maree for his passion for cooking, has worked for East Africa’s largest property management group overseeing international brands like Kempinski, Hemmingways, Marriott, and Acacia Premier, including the popular Nairobi Street Kitchen. He also served as executive chef to His Excellency Sheikh Tamim bin Hamad Al Thani, of the Qatari Royal Family, a role that saw him lead kitchens in palatial homes and cater at royal events. Other career highlights include brief stints with culinary luminaries Gordon Ramsay, Ferran Adria and Dave Chang. As evidenced by the hotel menus, Lance’s ethos is to procure local produce and ingredients to empower communities and turn jobs into exciting careers. “My inspiration comes from the resourcefulness of local farmers, the hunger of the individuals I mentor, and the stunning locations I’ve worked in, spanning from Dubai to London,” he said. “In my professional life, I’ve learnt that basic cooking skills are a virtue, and I believe they should be taught as fundamental life skills.” The Neela Collection, who has undertaken major projects across Africa, Asia and the Middle East, are developing another oceanside boutique hotel in Zanzibar scheduled to open in 2024. www.businesseventsafrica.com
This will further cement The Neela Collection as the luxury boutique hotel group of choice in Zanzibar’s vibrant cultural heart. Each of the properties in the collection, either in restored landmark heritage buildings or architecturally designed and built properties using local craftsmanship and international experts, have their distinct personalities rooted in and are authentic to their location. Lance’s goal for the next five years is to to grow the brand and create food and beverage outlets that are easily translatable to the rest of East Africa. Lance said he enjoys what he does because it gives him the chance to create and operate new brands that get to set the standard for Zanzibar. “What fulfils me most is training teams to reach new heights and utilising local produce to empower communities, turning jobs into exciting careers.” “While I've achieved international recognition and won numerous culinary competitions, my greatest achievements are the talented individuals I've mentored, watching them grow and succeed,” Lance said. In terms of food trends, Lance said: “The industry is reverting back to clean eating, no more molecular gastronomy or heavily modified cooking – back to its roots, simple food, bold flavours, ingredients that speak for themselves.” However, he said that the industry is facing a challenge when it comes to staff. “The lack of readiness from staffing for the industry- staff come into the industry expecting it to be what they saw on the food network or what they see from celebrity chefs and face a completely different situation on the ground.” Lance has a seven-year daughter, named Grace. His hobbies include photography, videography and football. His advice for those wanting to become an executive chef: “Work, work, work. There is no substitute for just plain hard work.” Lance added: “Take a month to work in a hotel
or restaurant to truly experience the industry's challenges and rewards. If it still ignites your passion, you're on the right path. If you hate it, it gets exponentially worse.” What is your signature dish? I don’t have a signature dish. The days of chefs having signature food items are over, it’s too limiting and does not play on the goal of being sustainable and seasonal in our cooking. What trends are emerging in the conference industry in regard to food? Back to live stations, less bain-marie style serving and more guest interaction in conferencing and banqueting. What has remained constant in this industry? Flavours always win. What is your favourite beverage? Coffee. What is your favourite food? Mum’s tin fish and putu. What is your pet hate? Egos in the industry.
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Photo by BoliviaInteligente on Unsplash
PAGE STRAP INDUSTRY PREDICTIONS
Industry predictions for 2024 Business events industry leaders take a look into the crystal ball to see what 2024 may bring…
INTERNATIONAL TRADE ASSOCIATIONS
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smaré Steinhöfel, Regional Director: Africa, International Congress and Convention Association (ICCA) The business events industry experienced a continued resurgence in 2023 as, globally, we left the constraints of the pandemic behind us. Of course, being a global industry, we must learn to negotiate difficult and disturbing events as and when they occur. Yet, as we look towards 2024, we are buoyed by a willingness to meet, collaborate, and find solutions for the betterment of all. And
we want to do this in person. The last few years have taught us to be resilient, to adapt, and to change. It has taught us to innovate. There is a need for innovation that courses through our associations, our venues, our DMOs, and our suppliers. And, in ICCA’s view, through constant innovation, we find points of difference, making events better, more engaging, and more rewarding. As business events people, it is our job to facilitate the very best experiences so that associations can show their members the real value and worth of travelling and meeting in person. Advocacy is now part of the ICCA DNA. We are proud champions of sustainability, DEI, legacy, and innovation. We implore our industry – at all levels – to use this framework to supercharge proposals and best practices. Events need to matter, not in the sharing of information, but in a way of promoting idealism for the betterment of all. ICCA is committed to bringing this
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language to government and policymakers so that we can reiterate the value our community brings to cities, towns, and countries in terms of revenue, global exposure, and opportunity. We must wear our achievements and our ambitions with equal pride. We must tell bigger and bolder stories about who we are… and what we do. Factors such as co-creation, listening at a micro- and macro-level and shaping the industry from top to bottom… will deliver more value to our members. None of this is more crucial than developing new talent and new markets, and perhaps, one is the key to unlocking the other. Global events are rapidly returning to Africa, and we are seeing extensive growth in association meetings. Kigali, in Rwanda, recently hosted the World Travel and Tourism Council, a great global opportunity for all involved to promote the country and the region. The forecast is positive, but remember www.businesseventsafrica.com
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that sustainability remains a cornerstone of industry growth. As we move further into developing markets in Africa, it is imperative that we prioritise sustainable best practices. It is what our associations expect. Sustainable event planning not only aligns with global efforts to combat climate change, but resonates with a generation of consumers, businesses, and politicians. It remains the biggest story we tell. By bringing this narrative into every conversation, we begin speaking about legacy, future and hope. It is our role to hope and to show what we are capable of when we work together. It is in our gifting, as meeting professionals, to accept that the smallest changes we make in personal attitude and aptitude, might be the biggest change of all.
Kai Hattendorf, Managing Director/ Chief Executive Officer at UFI It took our face-to-face industry only two years to essentially recover from the most serious pandemic in more than a century. In addition, the industry has managed to deal with global inflationary pressures not seen in a generation. On top of that, we have faced new wars and growing geopolitical tensions. Despite all of those challenges, our industry has recovered and returned to growth mode. And, as investor fantasies around the metaverse and virtual events imploded, there is no lack of investors willing to put their money into our industry and our core business model. All of this is quite remarkable. It speaks to the power of our industry and our business model. We build and operate marketplaces and meeting places where people come together in person. The value of that simple model has been proven once again. So — are we all good to go, for 2024? As with every year, the UFI team has been listening to and talking with our members and industry leaders from all around the world to get their views on what lies www.businesseventsafrica.com
ahead, next year. At the end of the year, we will publish the ‘5 trends to watch’ for 2024. For Business Events Africa, here is a sneak peek at the first two trends: • Focus, focus, focus on the changing customers All our conversations and surveys show that our industry is focusing ever more on the specific needs of our customers. As much as this should be a given for every business, it is here that we see expectations and demands evolving ever faster. This includes everything from real-time data from the show floor to DEI policies, from carbon budgets to matchmaking, from pricing structures to year-round activations. In 2024, we will see a lot of learning and adapting, with many of the new, young talented people who join our industry, putting their skills from other industries to work in our changing industry. • Climate crisis regulations In 2023, for the first time, the global surface temperature partially tracked 1.5 degrees Celsius higher than in pre-industrial times, as planet Earth experienced the hottest year, on average, since the dawn of humanity. Extreme weather conditions will lead to more frequent show cancellations and postponements. They will also impact travel and show attendance. Climaterelated reporting standards are being introduced. More and more businesses are prioritising their investments to match emission targets. The ‘Net Zero Business Events’ Initiative delivers good practices and evolving industry standards, but our industry will need to speed up and go beyond the ‘lowhanging fruit’ if we want to remain in control over how our industry responds to this very real threat. All five trends for 2024 will be published on the UFI Blog in December 2023 — to read them, visit: blog.ufi.org. Justin Hawes, Past President of IFES (International Federation of Exhibition & Event Services) and Managing Director of Scan Display Review of 2023 This has been a positive year for the local business events industry, with the industry operating normally, although somewhat differently to the modus operandi pre2020 — with smaller teams and infrastructure, and vigilant cost management. We have been happy to
finally leave the pandemic behind and relegate those hard years to the past. Although it’s been a busy and buoyant year, we can still see the impact of the pandemic as many companies continue to rebuild. Our clients are also rebuilding, which means that they are looking for value-for-money solutions. Many people who left the industry during the pandemic have re-joined, and new staff members have been employed and trained. This means that our skills base is strong again, enabling us to work efficiently. While there have been many large global exhibitions and conferences taking place in South Africa and other African countries this year, I think the biggest growth has been in smaller, niche, and focused conferences, launches, and meetings. On the exhibition stand and display front, we have seen smaller exhibits with more vibrant colour and graphics. We’ve also seen LED display walls and reusable fabric graphics being used on a large scale. Exhibition stands have had fewer closed meeting spaces, to allow for greater interaction between exhibitors and visitors. The demand for personal interaction we experienced in 2022 has continued. Sustainability is becoming more and more mainstream, and our industry is cognisant of the wasteful nature of events and is attempting to minimise its carbon footprint. It was great to see the 2023 SAACI conference successfully showcasing several clever sustainable initiatives. Outlook for 2024 This coming year looks set to be another positive one for our industry. Our skills base is stronger and more efficient than previously, and the even-year means that there will be some large biennial events taking place. I expect the growth in business events in Africa to continue and that South African
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PAGE STRAP INDUSTRY PREDICTIONS
suppliers will participate in this growth, as their skills are in demand throughout the continent. We know that sustainability will continue to be an important issue as the Joint Meetings Industry Council, an international federation of business event associations, continues to spearhead the Net Zero Carbon Events (NZCE) initiative to address climate change. This means that there will likely be more pressure on the local industry to prioritise sustainability.
Sandi Trotter, IELA Chairperson 2022-2024 2023 has been a banner year in our
industry, with most parts of the world back to or close to pre-covid numbers. It is extremely encouraging to see the resilience of our industry. Despite geopolitical influences, it seems that this trend will continue into 2024 and include the Asia Pacific market, which has seen a more sluggish recovery. All indications show an upward trend which will continue and perhaps gain momentum. While the supply chain and capacity issues we were facing a year ago have lessened, there are still some challenges that will carry over as we continue to move forward. The acquisition and retention of qualified, competent staff is still a struggle for many. Most attempts to lure back pre-covid staff has been unsuccessful as there is still a slight perception that our industry is unstable in terms of job security. Various solutions to remedy this situation are, for example, to provide a good work-life balance (to which our business is not always conducive), employee education, and advancement opportunities.
Our industry must continue to strive for diversity, equality, and inclusion. It is not just a new hot topic: it is one we must consistently embrace and demonstrate in the business we do. The path to Net Carbon Zero Events (NCZE) is a challenging and rocky road and is affected by so many elements — legislative bodies, financial concerns, and resources. The NCZE goal to connect the event industry globally towards net zero by 2050 is a major project, involving many stakeholders in the value chain. A great amount of time, effort, and resources must be allocated in this arena for us to achieve this goal. This will continue to be a major focus next year and beyond. The future is bright, all indicators show that our upward trend will remain steady (assuming that there are no drastic changes in the geopolitical situation). Forecasts depict that we are likely to see growth on a small-scale next year. We can now concentrate on moving out of the survival and recovery mode and look forward to a future of growth, innovation, and expansion.
LOCAL TRADE ASSOCIATIONS
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shifhiwa Tshivhengwa, Chief Executive Officer of TBCSA Data from the World Tourism Organization (UNWTO) found that 960-million tourists embarked on international travel in 2022. We work around the year to make sure that South Africa welcomes a great number of these potential visitors. As the world continues to experience a travel resurgence, the TBCSA recently launched a groundbreaking campaign with comedian, Trevor Noah, to help us market the country to these travellers. The campaign showcases some of the country’s tourism gems. We want to use this campaign to
achieve our overall target of 21-million international arrivals over the next decade. By the time we reached the halfway mark in 2023, we had welcomed over four million inbound tourists, a feat for the country, following a two-year slump. Several factors played a role in the increase in holidaymakers this year, which include visa waivers with countries such as Kenya, sporting events such as the Netball World Cup, which was hosted in Cape Town, and a tourism industry united in action. It is this unity of purpose that will see our sector continue its upward trajectory into 2024. Recapping 2023, we had expected that the business events sector would see significant recovery as the world resumed in-person conferences and events. The TBCSA for example, hosted an oversubscribed leadership conference this year. We expect that this trend will continue in 2024. Two other trends that we will be looking out for next year include:
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Increase in bleisure travel Bleisure travel is known as a trip that blends business and leisure. This kind of travel sees business travellers add an additional day or two to their itinerary for nonwork-related activities. Analysts say that the growth of this segment of travel has been boosted by the hybrid work environment that many companies offer post the Covid pandemic. A study by the America Hotel & Lodging Association shows that over 80 percent of global business travellers expressed a desire to add a private holiday to their work trips. Coastal cities are the biggest beneficiaries of the uptick in bleisure travel. As an industry, we need to find innovative ways to meet this demand, including a push for the government to make good on its promise to launch a digital nomad visa, which allows holders to work remotely for an extended period in a country different from their own. The digital nomad visa continues to be delayed. www.businesseventsafrica.com
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Surge in sports tourism The recent Rugby World Cup, held in France, saw a lot of South Africans travel abroad to watch matches. Ahead of the tournament, the France 2023 Organising Committee expected that 600,000 foreign visitors would descend on the European nation, generating about $1-billion for that country’s economy. Sports tourism is a money-spinner for any economy. We hosted the Netball World Cup, which was expected to generate R68-million for the Western Cape. In 2024, South Africa will host the BMW Golf Cup World Final, yet another event that is expected to inject millions into the local economy. Our country needs to address challenges that stand in the way of the growth of the above-listed trends, as a matter of urgency. Another challenge is tourist safety. In 2023, the private sector worked to enhance the rollout of the Secura App. The App integrates affordable emergency medical responses, breakdowns, and crime-related incident assistance. We received overwhelming
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support from the Minister of Tourism, Patricia de Lille, who continues to be a strong advocate for tourism safety initiatives and tangible measures.
Glenton De Kock, Chief Executive Officer of SAACI As an industry, our core purpose is to bring people together. Our ability to create meaningful connections, shared knowledge and foster collaboration is what sets us apart. 2024 is the year in which thoughtful planning for delegates, effective communication with stakeholders, and a focus on how best we deliver for our
clients in a personalised, sustainable way, may shape how we impact the many spheres of the economy that our industry serves. Notwithstanding the global and local economic pressure that many economists are forecasting for the foreseeable future. In South Africa, the upcoming National Elections and any potential socio-political impacts, coupled with the national agenda on how we grow our economy, will require some attention from all in the meetings and events industry. As an industry, we will continue to ensure that we make meetings count by considering how best we; Embrace Technology The integration of technology will play a crucial role in meetings and events. This includes the use of event management platforms, mobile apps, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) to enhance engagement, networking, and overall event experience.
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PAGE STRAP INDUSTRY PREDICTIONS
Event planners, delegates, clients, and venues will benefit from the utilisation of collaborative tools and video conferencing to connect with remote team members. Budget pressure will continue for certain sectors. Leveraging interactive tools for real-time collaboration, such as virtual whiteboards or document-sharing platforms, may enhance the engagement between in-person and online participants. Sustainability considerations The focus on sustainability and environmentally friendly practices will continue to be a significant trend in meetings and events. Event organisers and venues will prioritise eco-friendly initiatives, such as reducing waste, implementing renewable energy sources, and promoting responsible practices. Discussions and implementation on how we, as an industry play our part to reduce the environmental impact of travel, while the use of technology to minimise the need for printing and other wasteful practices will continue, as we see these already implemented in many
meetings and events. Personalisation and customisation As a priority, attendees are seeking more personalised and tailored experiences that will focus on their well-being. Event organisers will need to consider incorporating wellness initiatives such as mindfulness sessions, healthy food options, fitness activities, and dedicated relaxation areas to promote the physical and mental well-being of participants. The leveraging of technology and data to provide customised content networking opportunities and personalised activities as part of the agenda to enhance attendee satisfaction. Diversity and inclusion There will be a continued emphasis on diversity and inclusion across meetings and events. Organisers need to create inclusive environments, diverse speaker line-ups, and implement policies that promote equality and representation. With all that we do as an industry to accommodate the evolving needs, expectations of attendees, and the
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industry's response to changing circumstances, it’s important to note that the specific trends for 2024 may vary, based on global events, technological advancements, and shifts in societal and economic factors. One thing is sure, we will make meetings count in 2024.
Jacqui Nel, Vice Chairperson of EXSA and chief executive officer of Exhibition Freighting GSM Wow, what a year! Our industry seems to have grown in leaps and bounds and with renewed energy. There is a hard drive for excellence across the board, even though there has been a struggle to overcome
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some of the obstacles facing our industry. At this point in time, we have five generations working together, with all very different thought processes of how things need to be done and the majority of the working world is now the Millennial generation (approx. 35-39 per cent). The Millennial generation is looking for higher income, improved work-life balance, flexible working arrangements, and a career that aligns with their values. In my view, the challenge for many leaders in the exhibition industry is going to be finding the solutions within the exhibition industry that will align with this generation. Then the question is, is our industry interesting enough or is enough being done to keep them in our industry longer than is expected of them? In my research, it is interesting that the majority are women with spending power, in which case, marketing strategies will need to change. It is certainly an interesting time for new learning in order to grow and to be able to lead a new developing world. When I was asked to give a brief overview of the 2023 exhibition industry and what my prediction for the business events industry for 2024 will be, I turned to our new and very powerful tool, Chat GPT, as an experiment to see the feedback I would get and, in less than 30 seconds, it came up with the following summary. It is truly a remarkable tool that is very quickly being incorporated into our everyday life. Fortunately, it still seems that humans still love human contact. ChatGPT The exhibition industry in 2023 experienced notable developments, influenced by the ongoing recovery from the Covid-19 pandemic, technological advancements, and evolving consumer behaviours. Here's a brief overview: 2023 exhibition industry overview • Post-pandemic recovery: The industry saw a resurgence after the setbacks caused by the Covid-19 pandemic. Many events returned to in-person formats, with increased attendance and exhibitor participation. There was a clear demand for face-to-face interactions, reflecting a rebound in business confidence. • Hybrid event formats: Hybrid events, combining in-person and virtual experiences, became more prevalent. This approach accommodated a wider audience, offering flexibility and expanding the reach of exhibitions www.businesseventsafrica.com
beyond geographical constraints. • Technological integration: Advanced technologies like augmented reality (AR), virtual reality (VR), and AI-powered tools were increasingly used to enhance the visitor experience and operational efficiency. These technologies provided immersive experiences and facilitated better networking and engagement. • Sustainability focus: There was a heightened emphasis on sustainability in the exhibition industry. Many organisers adopted eco-friendly practices, including waste reduction, energy-efficient setups, and digital solutions, to minimise the environmental impact. • Changing consumer preferences: The industry adapted to changing consumer behaviours and expectations. Attendees sought more personalised and meaningful experiences, leading to more niche and specialised events. • Global expansion: The industry witnessed growth in emerging markets, with countries in Asia, the Middle East, and Africa hosting more international events, diversifying the geographical landscape of exhibitions. Predictions for 2024 • Continued growth: The business events industry is expected to continue growing in 2024. With the global economy stabilising, more companies will likely invest in exhibitions as a key marketing and networking tool. • Digital transformation: The role of digital technologies will become even more prominent. Virtual and augmented reality experiences might become standard features, providing more interactive and engaging platforms. • Data-driven insights: AI and data analytics will play a crucial role in shaping event strategies. Organisers will leverage data for personalised attendee experiences and to measure event success more accurately. • Increased focus on health and safety: Health and safety protocols established during the pandemic will remain relevant. There will be a continued emphasis on creating safe environments, possibly with innovative health-tech solutions. • Greater emphasis on ROI: Exhibitors and attendees will seek more tangible returns on investment. This will drive the need for more outcome-focused events with clear business and networking objectives.
• Diverse event formats: Expect to see a wider variety of event formats, including smaller, localised events and large-scale international expos. This diversity will cater to different market segments and preferences. • Sustainable practices: Sustainability will become an even more critical aspect, with a push towards carbonneutral events and sustainable supply chains. • Overall, the business events industry in 2024 is poised for dynamic growth, leveraging technology, sustainability, and innovative practices, to meet evolving market demands.
Morwesi Ramonyai, Chairperson of the Event Greening Forum and Managing Director of Borena Energy Positioned at the forefront of positive change within the business events industry, the Event Greening Forum (EGF) looks towards 2024 with anticipation and a renewed commitment to sustainable practices. Our focus on event greening, sustainability, and active participation in the Net Zero Carbon Events initiative reflects our dedication to shaping a more environmentally conscious events landscape. This year, we have witnessed an increased interest in sustainability and hosting sustainable events, and are also happy to report that our membership has grown steadily. We expect this to
About us The Event Greening Forum is a non-profit organisation that promotes sustainability within the business events sector. To find out more, please visit www.eventgreening.co.za.
For more information, please contact: Lynn Mcleod Tel: 082 891 5883 Email: lynn@eventgreening.co.za
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continue into 2024, as the climate crisis – and the need to address it – becomes ever more apparent. The road to Net Zero Carbon Events in 2024 In the coming years, the Event Greening Forum is eager to help support the implementation of the Net Zero Carbon Events initiative. This initiative is a global project that seeks to unite industry stakeholders to collectively minimise and eliminate the carbon emissions associated with events. Signatories will take on a more active role in implementing programmes, starting in 2024, aligning with the broader goal of achieving Net Zero by 2050, to combat the climate crisis. The EGF has dedicated itself to supporting the local industry towards this end, under its ‘Journey to Net Zero’ campaign. Interested event professionals can find out more about it at: www.eventgreening. co.za/journey-to-nzce. Managing our constrained water and energy supply: Other key sustainability concerns our industry is facing are securing a reliable, uninterrupted supply of water and electricity. These challenges look set to continue into 2024 and beyond, and most urgently affect venues and accommodation offerings, being the physical spaces where events play out.
Many establishments have implemented ways to mitigate these challenges, most notably with a huge uptake in solar energy, which is an ideal solution in South Africa. This comes at a significant cost to these businesses; however, once in place, it should yield a healthy return on investment and benefit them in the long term. Irregular and unpredictable rainfall can adversely affect dam levels, while load shedding means that when we do have water, it is not always available. With Cape Town’s brush with Day Zero still fresh in our minds, many venues and accommodation options have already invested in rainwater harvesting systems, and even greywater recycling systems. Water-saving measures have also been widely adopted, including fitting low-flow taps and showers, planting water-wise gardens, and – for accommodation options – encouraging sheet and towel reuse programmes, and for guests to shower rather than bath. We expect these kinds of adaptions will continue in the coming years. While these adaptations can be costly and can come with challenges, they also present an opportunity for more sustainable solutions to come to the fore, either through innovation or improved accessibility (driven by demand). We encourage the industry to keep sustainability top of mind when deciding how they will adapt to these
pressures, so that we can collectively put the brakes on climate change — and help reduce many of the risks that it presents for our industry. To learn more about our initiatives and how you can be part of the sustainability movement, visit www.eventgreening. co.za. We also have a Green Database of eco-friendly venues, suppliers, and products for events, which we encourage you to use: www. greendatabase.co.za. Become a catalyst for positive change, making every event not just memorable, but a testament to environmental responsibility.
Tes Proos, President of Site Africa and Founder of Crystal Events I firmly believe that 2023 pushed the world off its axis. Hospitality came back with a bang, as people were desperate to travel and network again, yet our industry was decimated with colossal skills exits. It was fight or flight as a
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Contact
Email: info@sitesouthernafrica.com www.sitesouthernafrica.com www.siteglobal.com
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matter of survival – both mentally and physically – and those who left are not coming back. Talking to global SITE Chapter presidents, it is clear that service level declines are rife all over the world. SITE Africa addressed this threat during a webinar in March 2021. It was acknowledged, but what could have been done to prevent the skills shortage we are still facing? We all recognise that training is critical at all levels, but the two main challenges we face are time and funding. It has to be addressed though, if South Africa wants to compete against other world-class destinations. There are closer and cheaper places to go. Thanks to Covid (and other reasons), Southern Africa has lost a massive market share to East Africa, which is booming. We have definitely seen a decline in incentive enquiries into SA and there are several reasons for this, some of which we have no control over, but others we can and must address really soon! We have elections coming up in a few months, so the world is holding its breath. In the meantime, we need to
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deliver customer service training everywhere — not just in hotels and restaurants, but in shops too! Guest experiences transcend bums in beds. Tourism is the lifeblood of our economies and puts food on the table for many people, all along the supply chain. In short, my worn-out crystal ball predicts that 2024 may be another slow year for incentive travel to South Africa. However, if our elections are uneventful and we get our service delivery act together, we may see an influx in inquiries for 2025 and beyond. I know our Wesgro Airlift teams are working very hard at bringing in more international flights to the Mother City and this often impacts positively on other African connections, so fingers crossed for more and cheaper flights to our destinations next year. Devi Paulsen-Abbott, Chairperson of the Association of African Exhibition Organisers (AAXO) and Chief Executive Officer of Energy Capital and Power The African exhibition industry is poised
for a significant transformation in the coming year, with 2024 expected to bring about steady growth and a surge in the number of B2B exhibitions, which have become indispensable in facilitating trade, boosting investments, and showcasing products and services within the African market. The implementation of the African Continental Free Trade Area (AfCFTA) further propels the significance of these gatherings, making them instrumental in driving economic growth and fostering international partnerships. One of the most compelling trends on the horizon for 2024 is the increased
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incorporation of AI and technology within the exhibition industry. AI technology has been on a remarkable global ascent, with a value of USD2.41-trillion in 2023, as per a report by Expert Market Research. This trend is expected to persist, with a projected CAGR of 31.1 per cent during the forecast period of 2024-2032, resulting in a staggering value of USD27.90-trillion by 2032. As various industries embrace AI, the events sector stands to harness this burgeoning market by enhancing attendee experiences and streamlining operations. Chatbots are already making headway in assisting attendees with inquiries and providing personalised suggestions, with AI-powered matchmaking and networking tools revolutionising the way attendees connect with potential business partners at trade shows. International participation is also on the rise as companies from various continents increasingly recognise the potential of the African market. The focus on developing local markets continues to expand, with an emphasis on enhancing local content across numerous B2B sectors. Sustainability is also projected to play a vital role in African exhibitions, with the incorporation of green practices in exhibition design and set-up, as well as the promotion of sustainable products and services. 2024 is set to be a promising year filled with growth, innovation, and heightened global recognition for the African events industry.
Ellen Oosthuizen, Chairperson of the PCO Alliance I cannot believe that we are counting down to 2024! We have started booking events for 2024, which is very encouraging and exciting! It is wonderful to see how our industry has normalised since 2020 and Covid. 2024’s future looks bright! Our focus will be on training, sustainability, and the
increase in technology trends. The hotels and venues are busy, and this will increase in 2024 as corporates are booking in-person events once again. Today, hosting a popular event means more than hiring a venue and securing a caterer. The most important and significant trend is the use of artificial intelligence (AI) tools, like ChatGPT, for a myriad of things, from generating event ideas to managing RSVPs. Event organisers must keep up with these industry trends. The best event planners ensure that they come up with new ways to improve their events with technology that is now available to them, to create seamless events for their clients and more user-friendly techniques for themselves and their workforce. We should also aim to help the South African events industry transform into one that is more environmentally and socially sustainable in 2024, while also being economically viable. Tourism increased inbound and outbound in 2023, WTM Africa took place earlier this year and was well attended. South Africa hosted the World Cup Netball tournament in Cape Town, which was very positive for our country. The Springboks kept us on the edge of our seats throughout the Rugby World Cup and brought the cup back! This too, is very positive for our country. Apart from bringing the nation together, I am sure this will open doors for tourism and international events coming to South Africa in 2024. Costs will remain high in 2024, and planners must be creative in hosting brilliant events with real return on investment — within the given budget. It is also important for event planners to build on their relationships with venue staff. The events industry will continue its positive trajectory and I am very confident that the events and tourism industry will increase dramatically in 2024. We all need to be prepared for the upswing! Rudi van der Vyver, Chairperson of Council of Events Professionals Africa (CEPA) and Chief Executive Officer of We Are Events As we are heading towards the end of 2023 and looking into 2024, we are definitely seeing a very encouraging pickup across all areas and genres of the events industry. The industry is finally seeing a resurgence and strong bounceback post Covid-19. We do believe that
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2024 will see an even greater need for the true professionalisation of the events industry across Africa and we feel that there has never been a more appropriate time for this professionalisation. As CEPA, we will be aggressively rolling out our industry designations in order to ensure the highest quality and ethical standards are implemented in the industry from 2024 onwards. Africa is a worldleading events destination, and it is about time we back this statement up with professional regulation and designations across all aspects of the event life cycle. CEPA will be collaborating closely into 2024 with the Event Safety Council, as well as the Technical Production Services Association (TPSA), who each have specialised, focused designations. Combined with CEPA designations for event professionals, we can achieve our holistic goal of a fully professionalised industry drive. Further to driving our various professional designations into 2024, we have also identified a need for more formalised training, to not only upskill our current industry role players (to meet the required demand for skilled industry talent), but also driving the ability of youth to enter our industry with at least a minimum standard of knowledge, prior to gaining ‘on the job’ experience. It will be absolutely vital for us (as an industry) to focus on creating a skilled talent base to ensure that our industry continues to grow, not only in market size, but in advancing quality standards. A focus on keeping on top of international event standards, innovation, and trends is the last vital aspect we feel 2024 onwards would bring, as we promote Africa as an events destination, this is where Continued Professional Development requirements for professional designations play such an integral part. Overall, we believe the events industry across Africa will see large, continued growth in 2024. www.businesseventsafrica.com
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CONVENTION BUREAUX
R
endani Khorommbi, Deputy Director of Johannesburg Convention Bureau As the tourism sector continues its recovery, Joburg Tourism’s Convention Bureau is excited to re-engage in business, actively bidding for, welcoming, and supporting various business events in Johannesburg. Hosting significant national and global conferences in collaboration with our bid partners marks a pivotal achievement in our endeavour to rekindle business events in Johannesburg. Beyond their direct economic impact, business events catalyse support services and attract diverse tourists. JTC’s MICE Support Programme is designed to bolster the city’s capacity to secure more business events, enhancing our overall competitiveness. In our efforts to revive business events and MICE activities, the Joburg Tourism Convention Bureau team has actively engaged with industry peers, colleagues and associates at national, provincial and local levels throughout the past year. These collaborations aim to maximise business tourism opportunities through cooperative ventures. These efforts have yielded tangible results. The Convention Bureau started 2023 by supporting the International Federation of Information Technology, Travel and Tourism (IFITT) ENTER23 e-Tourism Conference from 17-20 January. In addition to hosting the 17th Meetings Africa business tourism lekgotla, other supported events include the Symposium of the Kettil Bruun Society for Social & Epidemiological Research (KBS) in partnership with the University of Johannesburg, the Soweto Investment Conference, the sixth Hotel & Hospitality www.businesseventsafrica.com
Show, the Finance Magnates Africa Summit and the 2nd Annual South African Youth Economic Council (SAYEC). Confirmed events booked for Johannesburg for 2024 include the Society of Paediatric Oncology (SIOP) Africa, the 9th All Africa Anaesthesia Congress, The Critical Care Society of Southern Africa (CCSSA), the Global Lift & Escalator Expo (GLE) and the Global Women’s Trade Summit, amongst others. At the core of the city’s tourism strategy is unlocking the potential of business tourism as a catalytic sub-sector, alongside seven other identified niche tourism areas, all aimed at stimulating economic growth. The JTC Convention Bureau maintains its commitment to incentivising grading for SMMEs, supporting events for the benefit of SMMEs, and fostering youth job creation. Currently, we are exploring avenues to cultivate access to tourism markets through strategic partnerships. Our ongoing provision of business tourism support to local enterprises facilitates market access and participation in the MICE sector. Collaborating closely with local businesses ensures our collective success in this regard. Effective partnerships can elevate our standing as a world-class African city. Notably, Johannesburg secured the third position (behind Cairo and Algiers, and ahead of Cape Town at number 6) in the Global Business Cities Index for 2022, which analysed 200 cities across the elements of economy, society, operational environment and charisma [Source: Statista Global Business Cities Report]. Further, in 2022, Joburg earned recognition as one of the world’s top cities for Arts and Culture, ranking 38th according to the global publication Big 7 Travel. This accolade not only speaks to the city’s impressive 76 art galleries, constituting the largest art collection in the country, but also highlights iconic events such as the Africa Rising Film Festival and the Festival of Lights at the Joburg Zoo — contributing to the city’s vibrant cultural landscape. Monika Iuel - Wesgro’s Chief Tourism Officer Business events in the Western Cape
have already made a significant return and noticeable impact on the local economy. There has also been a steady increase in forward bookings for business events in the province, with Wesgro’s Cape Town and Western Cape Convention Bureau already working on events for the outer years, as far as 2029. While signs point to a levelling out of global demand for business events, the overall demand is as strong, if not stronger, than pre-pandemic. Now that the emphasis is no longer on encouraging the resumption of bringing people together in person, the focus across the globe has shifted to meeting the high expectations for ROI (return on investment) or ROE (return on event). The corporate events industry is undergoing a rapid transformation, driven by many emerging trends. After two years of pandemic-related disruptions, the industry is finally rebounding, with a new focus on hybrid and virtual events, sustainability, personalisation, and engagement, all signs for the search to increased ROE. The same goes for international association conferences. A key trend for 2024 is the focus on improvements in technology, including Artificial Intelligence (AI) adoption, the increasing need to incorporate sustainability into meeting programmes, and a deepened focus on wellness and inclusivity. Meetings planners are also cautiously monitoring how the geopolitical shifts such as the Russian and Ukrainian conflict, the outcome of Britain’s general elections, and the current Israel and Hamas conflict, may influence events for 2024. On the local front, the following challenges, such as energy supply and
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managing the safety and security reporting about South Africa, is receiving the attention it deserves from all the role players in the Western Cape. While medical conferences continue to dominate, we’ve observed a rise in technology, agriculture- and educationrelated events in Cape Town and the
Western Cape. At Wesgro, our sharp focus on technology, destination marketing, and strategic partnerships continues to explore ways in which global citizen delegates can connect with a broader audience when attending conferences in the destination. The Convention Bureau has directed efforts towards drawing more meetings
from across Africa, solidifying our reputation as a knowledge hub where leading minds converge on the continent. With enhanced connectivity through direct routes and increased flight frequencies from key African countries to Cape Town International Airport, delegates now enjoy improved accessibility.
CONVENTION & CONFERENCE CENTRES
T
aubie Mothlabane, Chief Executive Officer of the Cape Town International Convention Centre When the Cape Town International Convention Centre (CTICC) opened its doors 20 years ago, we foresaw a prosperous future without any major hindrances. But, more than three years ago, our lives were transformed unprecedentedly. Face masks became the norm, social distancing became mandatory, and the business events industry was compelled to close its doors. The sudden outbreak of Covid-19 caught everyone off guard, ushering in what we now refer to as the ‘new normal’. The lessons we learned during the pandemic have made us more resilient and agile, and we began exploring innovative approaches to conducting business. To date, the CTICC has successfully hosted 334 events in 2023, attracting 301,832 delegates. Notably, the Netball World Cup 2023 drew 61,000 attendees over its duration, signifying the return of major events in 2023. While our industry appears to be moving in the right direction, delegate numbers have not yet reached pre-pandemic levels. However, we are optimistic that numbers will fully recover within the next two years. Trends for 2024 As we gaze into 2024, predicting the
future remains challenging. Instead, we can observe current trends and anticipate the industry’s progression. The insights gained from the past three years will be instrumental in shaping our industry's future. Ensuring the ability to future-proof a business should be a top priority for any organisation looking to survive potential ‘Covid-like’ scenarios. While hybrid events are gradually becoming less prevalent, certain elements of this approach will endure. Delegates now seek more immersive experiences, going beyond traditional event settings. Consequently, the industry should explore more innovative methods of hosting events. The CTICC has also committed to supporting the Net Zero Carbon Events initiative, aligning with the global shift towards more sustainable and environmentally friendly gatherings. We anticipate that the industry will follow suit in embracing these green practices. Another prominent trend we've observed is the increasing demand for events personalised and customised by clients. It falls upon us, as industry professionals, to ensure that we meet these evolving needs and deliver unique, tailored experiences. As we continue our 20-year celebrations, we hope for a positive future for the business event industry and expect a full recovery like no other. Have a wonderful festive season and look forward to a more ‘event-filled’ 2024. Bronwen Cadle de Ponte, Conference and Accommodation Group Manager, CSIR ICC Accelerated changes and persistent, stringent, unpredictable economic and political landscapes, with endless ripple effects, continue to be critical factors of consideration for the business events industry. Nonetheless, business indicators have displayed a positive
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recovery and growth to almost pre-Covid times, albeit slow and confronted with a myriad of challenges. We are comforted by the steady increase in multiple-day association conference bookings again, which is a testament to the premise on which the business event industry is founded, the need to address various societal and professional issues through face-to-face discourse and debate. Furthermore, we are seeing a return to pre-pandemic trends such as the inclusion of social activities in conference programmes, such as networking sessions and gala dinners, and an increase in long-term bookings for as far as 2025, which indicates confidence in the stability of the industry by role players. Sustainability The Covid pandemic brought health risks to the forefront and demanded stringent hygiene and food handling measures across the entire value chain in terms of standards and procedures to be put in place, and for establishments to conduct regular independent testing to assist clients in continuing to achieve their business event objectives, during health and safety crises, by providing wellplanned and accommodating standards, procedures, options and advice while ensuring the health and safety of all staff. Equally important for sustainability – is www.businesseventsafrica.com
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event safety, water, and waste management, as well as energy demand management which continues to be at the forefront of discussions, with the need to accelerate the transition towards global net zero emissions for the events industry. As one of the leading conference venues in the country, the CSIR ICC understands its responsibility to contribute to the protection of the environment through its commitment to proactively promote resource efficiency and sustainability in its operations for the benefit of the communities in which it operates. The CSIR ICC has waste management and recycling, energy demand management, as well as economic and social responsibility programmes in place, to reduce the impact of events it hosts. Technology Hybrid events demand continued to form part of events for the most part of 2023 and it is used as a cost-saving option for travelling, for Keynote speakers, especially international speakers. Be that as it may, we are beginning to see clients opting for recording and making the recording available online after the event, to increase in-person attendance. There’s also an uptake in App-based programmes — event organisers are moving away from paper programmes and opting for event-based apps and QR codes, to enable attendees to follow the program online. As aforementioned, there’s an increase in the addition of social or entertainment conferences again, therefore organisers are seeking high-tech solutions such as energy saving lighting, LED screens and technical equipment. Charles Wilson, Chief Executive Officer of Gallagher Convention Centre “It is always impossible until it is done.” — Pres. Nelson Mandela. There were moments during the pandemic when the business events industry wondered if it would be impossible for our sector to ever recover. The past year has proven that recovery is not impossible, it just takes hard work and innovation. 2023 has proven to be an interesting year in the business events industry. We saw the enthusiastic return of exhibition and trade show visitors. There was a definite rise in the number of events we hosted on the Gallagher property in 2023. Although, the events hosted were for smaller numbers than what we were used to pre-pandemic with smaller roadshows than www.businesseventsafrica.com
electronic directional signage on the property. We look forward to a year of growth in 2024 and we hope to see the return of events with larger numbers. At Gallagher, 2024 will be a year of reinvesting and further recovery.
in the past. Initially, our post-pandemic predictions were that it would take a minimum of five years to ‘normalise’ and see the numbers we had in 2019. However, it is looking like we may see this projected recovery happen over a two-year period. 2024 will be an interesting year as the national elections will have an impact on events hosted, especially the events by government departments. We are seeing enthusiasm for growth in the exhibitions industry, with organisers realising the importance of reinventing their offering to suit the evolving needs of consumers. We foresee that event organisers’ decisions in 2024 will be driven by budget and convenience. The current challenges with the country’s infrastructure has a massive impact on the success of events and, for that reason, event organisers will have to make practical venue selections based on what service provider can offer solutions to the challenges. At Gallagher Convention Centre we offer a full backup power solution and a millionlitre water tank on the property. The venue is NIHT Halaal certified, making it easier for event organisers to navigate special dietary options and their budgets, as we do not add a surcharge on Halaal or vegetarian meals. For the foreseeable future, I believe that event organisers will make choices for their event based on the best offering at the best rate, but also on the suppliers that offer the best support and inspire the most confidence. At Gallagher, we believe that to inspire confidence, we have to constantly reinvent our offering and reinvest in our facilities. Visitors to our property in 2024 will be delighted to see the full refurbishment of Hall 5- and 4-bathroom facilities. We are upgrading our crockery and cutlery range, to give it a fresh and modern twist. Even the chairs you will sit on during the event will be brand new Carltons. We have recently redone all the house lighting in the large venues and installed outdoor
Gary Koetser, Chief Executive Officer of Century City Conference Centre In the dynamic landscape of conference and event hosting, the Century City Conference Centre has not just weathered the storms of recent times but has emerged stronger and more resilient. The narrative has shifted from caution to confidence, with 2024 poised to be another stellar year for this world-class venue and the broader industry. Reflecting on the journey of the past year, we note a significant shift in the mindset of event organisers. The hesitancy that followed the aftermath of the Covid-19 pandemic, where committing to conferences seemed a risky venture, has given way to a renewed willingness to plan further in advance, as economies regain momentum. The hard numbers speak volumes. In 2023, our Centre hosted a remarkable 525 events, warmly welcoming 65,000 delegates. Looking ahead to 2024, we are gearing up to take it a notch higher, with a projected 979 events and an anticipated 140,000 delegates. In sync with this, the hotel occupancy in our precinct is set to climb to 73 per cent in 2024, marking a significant rise from the 60 per cent recorded in 2023. To meet the increased demand, we are investing R15-million in a comprehensive expansion project. This includes two key components: a refurbishment of the Centre’s Business Lounge and public spaces for enhanced appeal, and the addition of a new venue, expanding our total area to 3,500 square metres. Currently accommodating 1,900 guests across 20 thoughtfully designed spaces, the expansion will allow us to host
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approximately 200 more attendees. This comprehensive project not only shows growing confidence from our shareholders; it's also riding the wave of a larger trend. Investors are showing more and more interest in industries tied to hospitality, tourism, and travel. These industries are pivotal in driving the economic bounce-back, not just for South Africa, but for the entire continent, after the challenges of the pandemic. The future looks bright, especially when you consider the travel and tourism sector's track record. It’s been a consistent powerhouse, making up five to six per cent of our GDP for the past decade. Now, as South Africa charts its course for recovery, our expansion positions us front and centre, to actively contribute to the success of the broader sector and the economy. Before the pandemic threw a curveball, travel and tourism was a lifeline, supporting over 1.5 million jobs nationwide and making up 9.2 per cent of total employment. The growth of the Centre is not merely a rebound from the pandemic but a testament to its ability to evolve with the times and cater to the changing needs of our clients. Whether it’s exhibitions, corporate events, or international conferences, the Centre is witnessing a robust demand, indicative of a global community eager to re-establish connections, rebuild, and forge ahead. With its strategic location, top-notch facilities, and dedication to sustainability, the Centre stands out as an appealing destination for conferences of all scales.
Positive sentiment The positive sentiment extends beyond the venue itself — corporates are displaying remarkable resilience and determination to not merely adapt, but to thrive. Small- and medium-sized enterprises are pushing hard to grow, filling our meeting rooms with ideas, innovation, and optimism. The lure of Cape Town and South Africa as an international destination remains strong, bolstered by a weakened rand against major currencies, making it an attractive hub for global events. Despite challenges, such as widespread electricity blackouts known locally as load shedding, and service delivery concerns, the prevailing attitude is one of action and progress. The impact of other factors, be it droughts, looting, or pandemics, has not dampened the spirit of resilience ingrained in the South African business community. The recent Rugby World Cup win further uplifted the nation’s spirit and global image, adding a positive note to the conferencing industry and the broader economy. Looking into the future, the Centre’s forward book for 2024 is brimming with optimism. Despite the ongoing challenges in Europe and recent issues in the Middle East, the absence of major global disruptions for most of the year allowed many individuals and companies the opportunity to plan and envision the year ahead. Fortunately, there are no imminent waves of Covid or potential political upheavals, aside from the 2024 election,
making the outlook for the new year largely positive. Sustainability and marketing A focus on sustainability is evident in the Centre’s approach, with an increasing number of conferences centred around medical advancements and environmental consciousness. Recognising the growing importance of sustainability, the Centre has partnered with an ESG strategy and consulting firm to provide transparent data on its eco-friendly practices. As we look ahead, marketing efforts are crucial to elevate South Africa’s profile as a premier conference and event destination. Initiatives such as the Tourism Business Council of Southern Africa’s promotional video featuring international comedian Trevor Noah are essential in boosting the nation’s brand and attracting global attention. Additionally, a focus on safety and security, improved accessibility, and continued innovation will be key drivers in ensuring that South Africa remains a sought-after destination. As we bid farewell to 2023, the Century City Conference Centre’s journey during the year symbolises not just recovery, but a triumph. The narrative of success is set to continue into 2024, with a packed events calendar, and a commitment to sustainability that sets the Centre apart in the evolving landscape of event hosting. The Centre stands as a testament to the enduring spirit of the conferencing and business events industry in South Africa.
CONFERENCE ORGANISERS
D
enise Kemp, Managing Partner, Eastern Sun Events Our company’s primary focus is on
medical association conferences. 2023 unfolded in a flurry of activity, marked by a surge in events that had been deferred during the time of Covid-19. Notably, technology has been a pivotal force, driving the adoption of hybrid and live-streaming formats. Clients are increasingly seeking a refined and more sophisticated package, encompassing everything from the conference’s branding to its marketing strategies. I think that 2024 will see further integration of cutting-edge technology, with ongoing technological progress, including the evolution of augmented reality (AR) and virtual reality (VR). It was
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anticipated that this would elevate the conference experience by offering more engaging interactions with delegates. We have also noted the increasing use of artificial intelligence (AI) to personalise the attendee experience, and even to monitor delegate activity in order to record attendance, for continuing professional development purposes. We are using an AI translation system at a conference this month. This system translates instantly into 46 languages and is accessed through headphones and a cellphone. Conferences have been integrating interactive elements like live polls, Q & A www.businesseventsafrica.com
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sessions, and hands-on workshops to elevate attendee engagement. Sustainability emphasis: numerous conferences are directing their attention toward sustainability initiatives, integrating eco-friendly practices in conference planning and execution. I have recently heard that the younger generation has started looking at attending only one conference a year, to minimise damage to the environment. Conferences witnessed a rising focus on diversity and inclusion initiatives, encompassing endeavours to set up diverse speaker panels and foster inclusive environments that embrace attendees from varied backgrounds. Adaptable ticketing and pricing structures were being investigated. There seems to be a need for more flexible ticketing alternatives such as pay-as-yougo models or tiered pricing, determined by the level of access. Following the Covid-19 pandemic, the emphasis on health and safety protocols was expected to continue, leading to more widespread practices such as contactless registration and heightened sanitation. It is crucial to recognise that our industry is constantly evolving, and external factors like global events and societal shifts can shape conference trends. We must remain well-informed about trends and forecasts. Listen to industry webinars and stay close to professionals in the conference industry for the most accurate and current information.
Nina Freysen-Pretorius, Chief Executive Officer of The Conference Company Annual predictions are comparable to a trip to the casino, visiting a palm reader, or having a New Year’s resolution! There is always that ‘glimmer of hope’ that you will be the one that strikes it rich and wins the jackpot at the casino, gets that positive prediction, or makes drastic life-altering changes that we all dream of. Unfortunately, none of this is remotely close to the truth or our everyday reality. Predicting the business events year ahead www.businesseventsafrica.com
is rather similar! People are desperate to meet in person and attend conferences again. The demand for conference space and organisational assistance has been extremely positive and looks to continue in 2024. This is surprising when one considers the challenging and expensive operating environment that we find ourselves in. Venue rental fees, food costs, and services have become considerably more expensive, and understandably so, as loadshedding, fuel prices, high interest rates, and the increase in crime necessitate interventions that come at a price to the end user. During Covid-19, many conference and hospitality colleagues left the sector to find alternative financial means to support their families. This has had a tremendous impact on the quality and number of experienced people in our sector. Now, with the upswing in demand for conferences and hospitality, the appropriate skilled and experienced staffing is no longer available and those left are stretched beyond their capacity. This has a direct impact on the service delivery and overall conference experience. The recent announcement by our Minister of Finance, Enoch Godongwana, regarding the government budget deficit, and the necessary budgetary cuts to government departments and municipalities, is going to have a direct impact on the level of support and engagement of government representation at conferences. In addition, the sponsorship support previously available may be compromised for future conferences and events. Hosting African rotational meetings and conferences necessitates the ease of visa access for delegates from the continent. The current onerous visa process, restrictions, and lack of engagement by the Department of Home Affairs has been disappointing. Several conferences of a different nature, but with qualified professional individuals with the right documentation, are denied visas. This has made the prospect of hosting international and African conferences, by our local university and industry organisations, unappetising. There is much work for us all to do in 2024 to ensure that we, as the business events sector, remain an attractive destination that can host conferences, at
a professional level, in a safe environment, and within world-class facilities. Let me get back to work, as I don’t see myself winning the lotto anytime soon!
Pieter Swart, CMP, CMM | Managing Director, Conference Consultancy South Africa (Pty) Ltd Each of our realities is different, but, when we rub shoulders in passing, the sentiments are overwhelmingly similar – the business events industry has been robbed of its talent, it is exuberantly expensive, and everything happens in a rush. The irony is that we could have had these same conversations three years ago, but the lightning thought is that we will continue to have these discussions in 2024 and beyond. The difference is the intensity of the shifts in the immediate past and the impact thereof on the business events industry’s future. Some sectors within this industry applied various adaptations. Those are flourishing and will continue to do so while others are barely holding on. Business events are much shorter, a day and a half, with two days on average, to the max. Live hybrid is making way for simulive production, where content is king and in-person events opening up to separate equal engagement or interactive opportunities – gone are the lecture formats. We are seeing the rise and influence of cognitive computing, deep learning, emergent behaviours, and the benefits of generative AI. The good news is that the foundation of business event design and planning stays, but the opportunity is vested in vastly different applications thereof. South Africa had the cake, and now it’s competing for slices on the continent in the wake of booming business event hubs, especially in East Africa. Soon, that too will change. Cookie cutters are relinquished to dark drawer corners and out comes the blank canvasses; vive les artistes, vive les professionnels!
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Herkie Du Preez, Director of STRONG PR, Marketing and Events In the dynamic landscape of event planning and organising, staying ahead of the curve is not just a strategy but a necessity. As the Director of STRONG PR, Marketing, and Events, I’ve witnessed the evolution of trends shaping the South African events industry. While technology and sustainability continue to command attention, there’s a rising star that promises to steal the spotlight in 2024 – people! Over the past few years, a significant shift has occurred in the event landscape, with a renewed focus on the human element. This trend goes beyond the conventional notions of diversity and equity; it delves into the core of human connection, understanding, and acknowledgement. Companies are increasingly recognising the importance of putting their people first – clients want to forge genuine connections, understand their employees, and demonstrate care for their well-being. At STRONG PR Marketing and Events, we’ve embraced this trend wholeheartedly, going as far as using company employees to record voiceover, and narrate their event opening videos. We’ve rehearsed with staff, bringing them into performances on stage, creating a collaborative atmosphere that extends beyond the boardroom. We encourage employees to submit personal affirmations, displaying them on screens throughout the event – making everyone heard, felt, and most importantly, included. This level of personal involvement transcends the traditional boundaries of corporate events. It’s a commitment to inclusivity that goes beyond checkboxes, creating an environment where individuals matter. This trend extends beyond physical gatherings, encompassing a holistic approach to accessibility. The future of events lies in making them accessible online, on-demand, and in creatively sharing content post-event to
ensure that no one is left out. I hope that this people-centric trend becomes a global standard. Imagine a world where every event is a celebration of humanity, care, and love – a world where inclusivity is not just a buzzword but a fundamental principle. As we step into 2024, I foresee a shift in budget priorities. Experiences that align with messaging and objectives, delivering genuine value, will take precedence over extravagant decorations and frivolous expenses. Clients are becoming discerning in their choices, investing their resources where it truly matters. Time and collaboration remain the bedrock of successful events. In the fast-paced world of business events, clients are seeking one-stop solutions that can orchestrate seamless experiences. The key lies in strategic partnerships, expanding networks, and creating a collaborative ecosystem. By joining forces with the right people and widening our circles, we enhance our ability to meet diverse client needs. In conclusion, the events industry in South Africa is poised for a people-driven revolution. As we progress into 2024, let’s champion events that transcend traditional boundaries, celebrate humanity, and leave a lasting impact. The future is not just about planning events; it’s about creating experiences that resonate with the soul of every participant. Here’s to a year where events become more than just dates on a calendar – they become milestones in the tapestry of human connection.
John Arvanitakis, Chief Executive Officer of Chat’r Xperience As we look towards 2024, the top three predictions emerging in the industry include developing technologies, environmental sustainability and social consciousness. We’ll continue to see hybrid events accelerate and evolve, with an increase in augmented and virtual reality (AR and VR)
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alongside artificial intelligence (AI) being used more frequently. For instance, matching attendees with similar interests and breaking down language barriers. Of course, this will contribute to ultrapersonalised events, producing immersive experiences tailored to individual needs and preferences. However, I’m most excited to see how environmental and social sustainability take root next year. Sustainability has been an industry focal point for several years. In the past, this approach may have been seen as a nice-to-have. But, with initiatives like the Net Zero Carbon Pledge for Events, the demand for more responsible event practices will likely increase at a rapid rate. This shift isn’t just good for our planet; it aligns with what attendees and clients value, reflecting a global call to action. Further, social consciousness, focusing on diversity and inclusion, is set to transform how we conceptualise and conduct events. It’s about designing more inclusive spaces where everyone feels they belong and are represented. This could mean having diverse speaker panels and making events more accessible. Initiatives by global companies like the Google Experience Institute (xi) are leading the way in this space, showing how inclusion can be a powerful tool for engagement and innovation. As we adopt these changes, continuous learning and professional development are essential. At Chat’r, we take inspiration from event leaders worldwide, while looking towards other industries for deeper insights. For example, the Sustainable Development Goals (SDGs) provide an actionable roadmap to adopting more sustainable practices. Associations such as the Event Greening Forum (EGF) offer additional support and training when needed. Remember, these things may feel overwhelming to begin with. But if you start small, you’ll build momentum and understanding over time. After the last few years, 2024 will hopefully feel like a new dawn, shining light on exciting opportunities for business events. By embracing developments, such as sustainability and inclusive event design, we’re not just adapting to change but leading the way as an industry, while becoming more resilient. These themes are not just trends. Instead, they are what, I hope, will become new professional standards. www.businesseventsafrica.com
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EXHIBITION ORGANISERS
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ary Corin, Managing Director, Specialised Exhibitions — a division of Montgomery Group Power-packed showcases of the latest trends, technologies, machinery, services, and solutions, attracted thousands of purchasing decisionmakers and influencers across our broad range of trade exhibitions in 2023. Exhibitor and visitor numbers increased over the previous year, and thousands of new products and innovations were on display. Positive feedback was received from all industry stakeholders. Trade exhibitions are one of the best marketing tools for big and small brands. Specialised Exhibitions offers opportunities for companies to showcase their uniqueness in the various sectors we represent, and small industries get the chance to stand on par with big brands and enter the world of competition, to make their mark. In-person exhibitions remain an important way of bringing people together. While digital offerings have reach, face-to-face interactions have value. The in-person connection supports commercial success and makes business stronger. As the industry continues to grow in 2024, it is the commitment to forming meaningful connections, being a catalyst for business growth, and creating a sense of community and belonging that will ensure the exhibition sector meets or exceeds its forecast growth. A report from survey data from Accor stated that most meetings and events organisers have reported an increase in their clients’ expenditure since 2022. The growth is expected to continue, with 80 per cent of surveyed experts expecting increased spend in 2024, with 30 per cent saying it would rise by more than www.businesseventsafrica.com
25 per cent. In the latest edition of the Globex report, Stax Consulting forecasts the global exhibition market will exceed its 2019 pre-pandemic size by seven per cent in 2024, and 16 per cent in 2025. Compared to their previous year’s edition, their forecasts have been largely revised upwards. A series of significant global developments, coupled with the strong performance of face-to-face exhibitions, has resulted in a more positive outlook for the industry overall. Increased digital services provided by exhibition organisers that serve to complement and extend in-person exhibitions will be a continued trend. Digitalisation has impacted the manner of execution of marketing techniques. 2024 will bring more of this, with new technologies such as digital and online platforms for organisers and exhibitors — and organisers looking at how they can incorporate artificial intelligence (AI) technology into the expo experience. As organisers, we are looking forward to an exciting 2024. The exhibition year begins with Hostex, Africa’s food, drink, and hospitality trade expo, taking place in March, followed by Machine Tools Africa, Securex, A-OSH Expo, Facilities Management Expo, and Firexpo South Africa, with Electra Mining Africa and Local Southern African Manufacturing Expo taking Centre stage in September. We expect continued growth across our exhibitions, with exhibitors booking either the same-sized stands, as in previous shows, or increasing stand size. A further increase is expected in total exhibitors and the total number of visitors attending our shows. We are also anticipating an increase in the share of non-stand revenues such as complementary digital offerings, which strengthen the face-to-face proposition, and sponsorship revenue is also gradually rising, with exhibitors benefitting from the additional brand exposure. Projeni Pather, Managing Director of Exposure Marketing and past Chairperson of AAXO The landscape of the business events industry is rapidly evolving, and as we venture into 2024, several key trends
may catapult the success of future events. Here are a few of my predictions for the year ahead: • Niche markets gain momentum In 2024, we anticipate a significant surge in the popularity of niche markets within the business events sector. As organisations recognise the value of specialised gatherings, there exists the opportunity for multiple events catering to specific industries, interests, and professional communities. These events will allow for deeper engagement, more targeted networking, and content that precisely addresses the unique needs of attendees. • Personalisation takes centre stage The demand for personalised experiences is on the rise, and in 2024, event organisers must prioritise tailoring their offerings to individual preferences. Leveraging data analytics and attendee feedback, event planners can curate custom agendas, matchmaking opportunities, and content recommendations. Attendees will feel more valued and engaged, resulting in more meaningful connections and memorable experiences. • AI enhances event experiences Artificial intelligence (AI) will continue to play a pivotal role in elevating business events. AI-driven technologies can be used to optimise event logistics, streamline registration processes, and enhance attendee engagement. Attendees will benefit from AI-powered chatbots that provide real-time information, virtual concierge services, and personalised event content, creating smoother, more interactive, and efficient event experiences.
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• Data security takes priority As the business events industry embraces technology and data-driven insights, data security and privacy will emerge as paramount concerns for event attendees in 2024. Event organisers need to invest in robust cybersecurity measures, to safeguard attendee information, and adhere to stringent data protection regulations. Building trust through transparent data handling practices is essential for a competitive advantage, collaboration, and healthy business relations. • Specialised AI-driven networking AI will revolutionise networking at business events, especially in niche markets. Advanced matchmaking algorithms can connect like-minded professionals, enabling more meaningful interactions. AI-powered virtual lounges can facilitate spontaneous conversations, promoting collaboration and networking that aligns precisely with attendees’ interests and objectives. • Data-enhanced content creation In 2024, data-driven insights will fuel content creation at business events. Organisers can harness data analytics to identify trending topics, preferred formats, and speaker selections tailored to niche audiences. This data-centric approach ensures that event content remains highly relevant, and resonates with attendees. 2024 offers the business events industry the opportunity to evolve as niche markets thrive, personalisation becomes the norm, AI sparks engagement, and data security is prioritised. As the managing director of Exposure Marketing, we are committed to ensuring that our clients and their attendees benefit from these dynamic shifts. The future of business events is one of targeted engagement, innovation, and enhanced security, and we are excited to be a part of this transformative journey. Carol Weaving, Managing Director of RX Africa As the events industry evolves at an exhilarating pace, 2024 beckons as a year of transformative trends and unprecedented innovations. The landscape is set to be defined by cutting-edge technologies, a fresh look at the need for data analysis, shifts in consumer behaviour, and a renewed focus on sustainability.
RX Africa remains on the pulse of global trends, committed to delivering unparalleled customer experiences. With a focus on surpassing the high standards set in 2023, RX Africa is positioned to redefine industry benchmarks in 2024. Enhanced sustainability measures: In 2024, sustainable event management is expected to take centre stage, marking a purposeful shift towards reducing the ecological impact of in-person events. Strategies will embrace paperless initiatives, digital QR codes for streamlined badge scanning, and incorporate eco-friendly materials throughout the events planning process. With a determination to not just meet, but exceed industry standards, businesses will look to position themselves as environmentally responsible, setting the tone for a greener and more responsible events landscape in the year ahead. RX Africa has proactively explored opportunities to embrace paperless solutions across the various exhibitions, integrating digital initiatives such as mobile apps into its events and significantly curbing the need for printed collateral. In instances where paper usage is unavoidable, the organisation has launched robust campaigns and initiatives aimed at minimising the carbon footprint and implemented recyclable badge holders and upcycled lanyards at their 2023 events. By recognising the benefit of collaborating with key partners, the company not only aids in reducing its environmental footprint but also forges partnerships that extend beyond the event, catalysing impactful changes in broader contexts. Leveraging the power of data: Recognising the pivotal role of data in modern business, it can be expected that events will capitalise on information as the linchpin for a more personalised customer experience. By consolidating data from lead scanning tools and comprehensive reporting, organisations
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will be set to offer profound insights into client preferences and behaviours. This data-driven approach enables event businesses to tailor their services, ensuring a bespoke and enriched event experience that resonates with the diverse needs of its clientele. Exhibitors and buyers attend events with the goal of gathering data to write business. Intelligent reporting is key for exhibitors and buyers to better understand their ROI. Registration platforms are also evolving. They have quickly become reporting tools, and things such as customised exhibitor dashboards and reports are key, going forward. Amplified sponsor engagement: In 2024, events are anticipating an increased interest in sponsorships as businesses recover to pre-pandemic levels. As such, RX Africa is placing a strategic focus on fortifying relationships with sponsors and is embracing direct engagement by providing dedicated spaces for sponsors that foster an environment conducive to meaningful interactions. Sharing of industry trends: Post the pandemic, trends shifted significantly across most industries, making the content shared at events even more important. By continuing to actively incorporate thought leadership into conferences, and offering a platform for key insights that showcase ROI for their exhibitors, event businesses will effectively reinforce the value proposition for sponsors and exhibitors alike. Additionally, by recognising the power of short-form content, the events industry can expect to venture into new media platforms online, to stay on top of consumer trends. According to the 2023 Digital Marketing Report for South Africa, the country “boasted a substantial online presence, with 43.48 million internet users. This represented a commendable internet penetration rate of 72.3 per cent, although it did underscore that 27.7 per cent of the population remained offline, highlighting room for growth.” Every year, there are new developments that promise to redefine how we gather and connect. From amplified engagement to sustainable practices, 2024 is poised to be a chapter of innovation, adaptation, and unparalleled excitement in the world of events. www.businesseventsafrica.com
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SUPPLIERS
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raig Newman, Chief Executive Officer of GL events South Africa In a world gradually emerging from the shadows of uncertainty, the events and exhibitions industry is poised for a transformative journey in the coming year. The convergence of increased collaboration, newfound opportunities, and the resumption of in-person gatherings promise to redefine the landscape of events and exhibitions in 2024. One of the defining features of the upcoming year is the rise of collaborative efforts in the events and exhibitions domain. Expect to witness a surge in partnerships between international organisations, industries, and stakeholders. This collaborative spirit will give rise to mega-events, creating expansive platforms for global networking, knowledge exchange, and the showcasing of cutting-edge innovations. Also, one of the key lessons from the pandemic is, without a doubt, the need for flexibility. Event organisers have adopted more agile models, allowing for quick adjustments in response to changing circumstances. Events in the coming year will continue to be designed to seamlessly transition between virtual and in-person formats, ensuring adaptability in an ever-evolving landscape. With the ability for people to gather again, there will be a resurgence of industry-specific events. These gatherings will cater to the unique needs and interests of various sectors, fostering deeper networking and collaboration within specific professional communities. Attendees can look forward to specialised content and discussions tailored to their fields. Events and exhibitions may focus more on creating memorable and interactive experiences. This could involve the use of www.businesseventsafrica.com
cutting-edge technologies, creative installations, and unique venue designs, to captivate attendees and leave a lasting impression. The commitment to sustainability within the events industry will continue to grow. Event organisers will implement eco-friendly practices, reduce carbon footprints, and promote responsible consumption. Sustainability will not only be a trend, but a core principle guiding the planning and execution of events. This article explores the predictions for the industry as it embraces a future filled with innovation, connection, and a renewed sense of possibility. 1. Rise of Mega-Events 2. Hybrid Becomes the Norm 3. Technological Innovation: improved virtual reality (VR) and augmented reality (AR) applications 4. Industry-Specific Gatherings 5. Experiential Design 6. Emphasis on Sustainability 7. Flexible Event Models 8. Increased Networking Opportunities Whether through groundbreaking technologies, sustainable practices, or the revival of face-to-face connections, the future of events holds the promise of a vibrant and dynamic landscape. The coming year holds the potential to redefine how we convene, share knowledge, and shape the future together. Embrace the possibilities, for the events of tomorrow are poised to be transformative and extraordinary.
Patrick Cronning, Commercial Director of ExpoGuys Looking at 2023 We are so grateful to be working again and gosh, have we been working! How would I describe 2023? Double the work, double the expectation, while dealing with experience issues, with an influx of new staff throughout the value chain. Let’s not
forget to mention our client’s expectations, 2023 with 2020 prices. So yes, we are here, and we are performing. However, only the fit will survive, if our market doesn’t value the need for our business to make money and invest in capex. Then, we are going to have to tread water and simply cut-andpaste from the one year to the next. 2024 — most exciting times ahead Our industry is absolutely dynamic (meaning characterised by constant change, or progress, stimulates change). It is addictive, as we perform miracles when the task at hand seems impossible. 2024 brings a whole new opportunity to carry on doing what we love doing and to make a difference in our extended families’ (our staff’s) lives. We have learnt so much over the past four years — we are no doubt social people, we love socialising and exhibitions and events facilitates this. Bring on the challenges for 2024 — we are ready!
Alexia Swart, Managing Director of Barmotion As every year draws to a close, we reflect on the changes we’ve seen in the events industry, and hospitality in particular, and we’ll chance our arm on a few predictions for next year too. This year has felt like the industry is back on an even keel for the first time since the Covid-19 pandemic. 2022 was characterised by a colossal group effort to win back the losses we all incurred and reestablish the ‘power of live’. We had to work twice as hard to rebuild our businesses, competing with virtual events and online meetings that had become the norm, and successfully convinced people to emerge from their Covid hideaways and rediscover the pleasure and profit
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of live events. It’s no exaggeration to say that 2022 was exhausting. 2023 felt like a return to pre-pandemic business for the first time, with the industry revitalised and firing on all cylinders, once more. There’s still something of a post-Covid skills shortage, though — finding the right mix of crazy, outgoing, service-oriented people for our dynamic industry has always been a challenge. We know that a lot of people left the industry during the hiatus, but even that challenge seemed to ease a little this year, too. The scale of events returned to normal in 2023 — in terms of size, venue, and offering. Immediately post-Covid, live events tended to be smaller and more geographically distributed — due, in part, to the risk of cancellation and everyone’s natural tendency to stay home and travel less. Now we’re seeing full-size events returning to a regular calendar, higher
occupancy at those events, and greater numbers of visitors and engagement. Live is back! So, we’re looking to 2024 with more confidence than we’ve felt for a little while and a belief that there's room for plenty more growth. Trends in the event sector can be notoriously hard to predict, even without being hit by curveballs like Covid, but one thing is abundantly clear from talking to clients and meeting people at events — the emphasis on, and desire for, sustainability in live events is stronger than ever. What people say and what they do are frequently different: talk of sustainability has been cheap and plentiful for years, but in 2024, we predict there will be a great deal more action on this front. We expect our clients to be asking a lot more about the sustainability of their hospitality provision now that the industry and
country are on a path to Net Zero. Food consciousness is still in the ascendant too, and we’re expecting a greater emphasis on providing food and drink that contributes to good health, and respects food sensitivities and intolerances. Exhibitors will also want to find thematic and creative ways to deliver ‘on-brand’ experiences with food and drink — linking the flavour, appearance, texture, or aroma to aspects of the brand or product, and will expect more sustainable and green alternatives for tableware, packaging, and waste management. With the emphasis firmly back on experiential marketing in the live events environment, we think that 2024 will see even more variety and choice in the exhibition hospitality sector, with exhibitors and organisers seeking a ‘twist’ to deliver something different and memorable to their audiences looking for refreshment.
DMCs (Destination Management Companies)
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aryl Keywood, Managing Director of Walthers Although 2023 has been a good year for our business, we feel that 2024 is still going to pose challenges. We had expected that by now we should have already been enjoying a post-recovery growth phase. However, South Africa’s tourism arrival stats for August and September 2023, reflect only an 80 per cent recovery from 2019 levels. Several factors affect us, but for a long-haul destination like South Africa, cost plays a significant role due to the high percentage of event budgets taken up by flights. Aircraft shortages, due to delivery delays and engine parts challenges, have restricted capacity
amongst several European carriers including Air France-KLM, and the Lufthansa Group, which expects 2023 to only recover to 85 per cent of 2019 levels. The resultant shortage of seats continues to push prices higher. The recent Incentive Travel Index shows that while incentive travel remains robust, overall budgets have not increased. The result is that where a long-haul destination may have been in the running, the budget will likely dictate that somewhere closer to home, with more affordable flights, may well be selected. 2024 challenges At Walthers DMC, this year has been boosted by postponements, including two projects totalling 650 participants that finally travelled in September and October. For 2024, we will, however, no longer enjoy any pandemic-related postponed business. Also of concern is the situation in the Middle East which could have both a positive and a negative impact on business. Clients that had confirmed events in Israel, Jordan, and even Egypt, have asked for proposals for these projects to be
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relocated to our shores. On the other hand, a regular UK client has postponed their November 2023 event to 2024, as they just do not feel that it would be responsible to ask their staff and clients to travel during this turbulent time. Some clients are also asking about the impact of the National Elections and are delaying decisions on Q1/Q2 events until these dates are finalised. As a destination, we face other challenges, including security. In the past, I might have referred to this as a perception issue, but, following several high-profile incidents, I feel that we must now accept it as a reality. Tourism players and the government must work together to ensure visitors are safe, as well as develop campaigns that highlight the positive aspects of South Africa. We also need to make it as simple as possible to visit. This means that visas, where applicable, must be made simple to apply for online. South Africa should take note of the decision by Kenya’s government to remove visa requirements for all Africans. 2024 opportunities On a positive note, we have at last seen www.businesseventsafrica.com
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flights from Brazil resume, which will provide a welcome boost from this major source market. Our sporting teams have done us proud and as a result, brand South Africa has been reflected positively in the media. And we shouldn’t sell ourselves short! Having recently returned from a sales trip to the UK and IMEX America, I was reminded of how fortunate we are to have so much to offer our clients. During my travels, I was regularly asked about authenticity, sustainability, and CSR and it was easy to respond with actual examples that resonated with what clients are looking for. Our offering is amazing and once here, our clients constantly comment on how incredible and affordable the experience is. A crystal ball might be a useful tool as we budget for the year ahead. 2024 will no doubt have its ups and downs, but we are resilient and have so much potential as a destination. Optimistic, but cautiously so, sums up our approach for what lies around the corner.
Yolanda Woeke, Vice President: Sales & Marketing, Dragonfly Africa 2023 was still a bit of a catch-up year for us post-Covid, but we found that people were super hungry to travel and by all accounts, it was one of our busiest years to date, in the history of Dragonfly and Green Route Africa. Our business came predominantly from our key source markets, namely North America, the UK and South America. Slowly but surely the Australian market is also picking up for us once again. I feel that the ‘hangover’ from the pandemic is now finally over, and we are seeing some proper new business for
2024 and beyond. I am not sure that 2024 is going to achieve what we have had in 2023, and that is mainly due to a super-group that we operated for 900 people recently, which is fantastic, but does skew expectations slightly for the following year. A big concern for us remains to be the lack of enough airlift from some of our key source markets to the destinations that we operate in, as well as the fare hikes and monopoly of routes. These are both affecting the cost of travel to Africa immensely. And, even with a very favourable exchange rate for groups, the flight costs make us an expensive destination to visit. There is also the looming security aspect that the Middle East crisis will undoubtedly have an effect on the travel industry. Having said that, we are staying positive, and we do feel that we have a strong forward book for 2024, nothing quite like 2023, but we are keeping our hopes up and doing everything that we can to keep the upward trend going.
Building back Exhibitions and Events together! The founding Associations of the SA Events Council have consistently provided essential information and support on event safety, business relief and venue capacity. Ensure you are ready for business by engaging with your association today.
www.businesseventsafrica.com
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Dragonfly Africa hosts USA buyers to an ‘Out of Africa’ experience in Kenya Dragonfly Africa recently hosted an amazing educational to Kenya for top qualified USA MICE buyers. We stayed at the magnificent Angama Mara Lodge, situated in the heart of the Maasai Mara National Reserve, on the banks overlooking the Great Rift Valley — yes, that iconic setting where many scenes from the movie Out of Africa were filmed! By Yolanda Woeke, Vice President: Sales & Marketing, of Dragonfly Africa
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ur clients flew with Kenya Airways and had luxurious business class seats on the direct route from JFK Airport into Nairobi. This flight arrival allowed for a direct connection from Nairobi to the Maasai Mara on the same day, where, at lunchtime, you were overlooking the savanna plains of the fantastic Maasai Mara National Reserve. We soaked up every possible activity for the four days, with various game drives, a magical picnic lunch set up under a massive Jackalberry tree, a sunrise hot air balloon safari that took everyone’s breath away, as we floated over the Mara River with eagle eye views of baboons playing in the trees, hippopotamuses walking out of the water, prides of lions laying around, lots of wildebeest and zebra grazing. The hosted buyers who joined us on this buyer educational were totally blown away by the natural beauty that the Maasai Mara National Reserve has to offer, as well as the hospitality and the incredible Maasai culture that the Angama Mara team displayed. We had some of the best meals that I have ever had, at Angama Mara Safari Lodge, with creative cuisine and the best ‘Croque Madame’ served as a brunch dish — exquisite!
Some of the buyers then extended their trip with us to Rwanda, and we started that portion of the trip with a flight from Nairobi to Kigali and then a short flight to Kamembe where we visited One&Only Nyungwe House. This was such a transformative difference, from the open plains of the Maasai Mara National Reserve, to the beautiful lodge surrounded by lush green tea plantations. The accommodation was just superb, with each little villa tucked away in what felt like their own separate forest. We had loads of activities to do, one where we
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tested our cocktail-making skills, with a fun evening activity before dinner, and another where we had a cycle ride, with e-bikes, through the bountiful tea plantations, and another where we visited a local Rwandan village, and donated soccer balls to the young upcoming soccer teams. Again, the food and the service at the One&Only Nyungwe House was unmatched. A must at Nyungwe is to do a chimpanzee trek, and we were very lucky to track down several chimpanzees on one early morning trek.
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INCENTIVE COVER PAGE FEATURE STORY STRAP
We then drove a six-hour scenic drive through the winding roads of Rwanda to the Volcanos National Park, where we stayed at One&Only Gorilla’s Nest. It was absolutely mind-blowing, and a beautiful end to a magnificent trip. Our main goal at One&Only Gorilla’s Nest was to visit the almost extinct, mountain Gorillas in their natural habitat. We were fortunate to see a troop with two silverback Gorillas and got to observe the interaction of a juvenile and adult gorilla. We even got the incredibly surreal opportunity to see a baby suckling from the mother Gorilla. An experience where we had to almost pinch ourselves to make sure that we were not dreaming. This was a once-in-a-lifetime, emotional experience. I always say that when you leave Africa, you leave a little piece of your heart on the continent, and this was very true with regard to this trip. We started this trip as colleagues, but we ended up as friends for life. What a great way to get to know each other and the magnificent destinations that we offer. We have created another ten super excited African ambassadors for travel to Africa!
www.businesseventsafrica.com
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PAGE A LOCAL STRAP PERSPECTIVE
Angelique Smith, the chief executive officer of Event Synthesis International.
David Ashdown, chief executive officer of VUKA Group.
Projeni Pather, managing director at Exposure Marketing.
Entrepreneurs: The driving forces behind innovation and economic growth Crucial to Africa’s progress and economic expansion, small and medium-sized enterprises constitute 95 per cent of all officially registered businesses, and make a significant 50 per cent contribution to the overall GDP of sub-Saharan nations.
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espite entrepreneurs dominating the market, they encounter substantial challenges in their pursuit of growth and prosperity, extending beyond the conventional hindrance of securing financial resources.[1] Addressing their needs and ability to reach their potential is essential to creating a prosperous Africa. In recognition of Entrepreneur Month, members of the Association of African Exhibition Organisers (AAXO) share their learnings to uplift future entrepreneurs of the business events sector: Challenges faced by young entrepreneurs Angelique Smith, the chief executive officer of Event Synthesis International highlights that client scepticism toward young entrepreneurs represents a challenge that must be overcome. She recalls her experience when she launched her business in 2003, emphasising that she faced questions about her level of experience, especially upon entering the corporate sector. In response, she adopted a continuous learning approach, pursued qualifications, and actively engaged with
industry associations, committees, and networks to stay updated on the latest industry trends. In a crowded industry, it is crucial for young entrepreneurs in the business events sector to identify market gaps and seize opportunities. Projeni Pather, managing director at Exposure Marketing, and the visionary behind MamaMagic, serves as an inspiring example: “My early exposure to the profound impact of exhibitions on businesses and their target audiences reinforced my belief in their potential as a leading marketing platform. Recognising an unmet need for parenting exhibitions, I founded Exposure Marketing in 2004, giving rise to Africa’s largest baby and parenting expo. Our journey through the pandemic has been marked by resilience and a transformative approach, leading to the birth of a robust exhibition and marketing management agency arm within our organisation.” David Ashdown, chief executive officer of VUKA Group, said that entrepreneurship is characterised by taking risks, creativity, and problem-solving: “VUKA Group distinguishes itself through an entrepreneurial spirit that empowers the entire team.” One such example of adaptation, and as an experienced leader
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operating across emerging markets, VUKA Group adapts a different approach and mindset when working across different regions, showcasing the importance of localisation in events’ strategies. Adapt or stagnate In today’s rapidly evolving business landscape, the ability to adapt or stagnate can make all the difference for entrepreneurs. As highlighted by Mr Ashdown and Ms Smith, identifying market gaps and embracing innovation are essential for success. “Problem-solving is a constant in entrepreneurship. From managing diverse client personalities to navigating unforeseen challenges like economic fluctuations, supply shortages, and last-minute changes, being solutionoriented, adaptable, and resilient is key to success in the business events industry,” Ms Smith said, winner in the Tourism category at the 2022 Woman of Stature Global Awards hosted in Dubai. Green eventing Sustainability has emerged as a crucial consideration in the business events industry, and its significance cannot be overstated. As the world grapples with www.businesseventsafrica.com
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environmental challenges, entrepreneurs in the sector have recognised their role and responsibility in contributing to a sustainable future. Event Synthesis International, an example, has made a dedicated effort to embrace sustainability, evident in its membership with the EGF (Event Greening Forum) and the adoption of sustainable practices wherever feasible. These practices encompass a wide range of initiatives, from reducing paper usage to incorporating sustainable materials into their operations. VUKA Group is also focused on embracing and driving sustainability in the sector. Mr Ashdown acknowledges the importance of incorporating sustainable practices, from reducing paper usage to promoting eco-friendly materials: “Our organisation’s membership with Go Green Africa and its dedication to minimising our environmental footprint are clear indications of our commitment to sustainability.” Staff well-being paramount to business well-being Mr Ashdown delves into the cultural aspects of VUKA Group, emphasising the value of well-being and mental health in the workplace. “Our company has initiated a well-being program; for example, ‘Well-Being Fridays’, a series of well-being activities for our employees. VUKA Group’s culture emphasises empowerment, trust, and growth in the workplace by encouraging an entrepreneurial mindset and supporting individuals and teams to create and take risks in project management. The management team leads our organisation through an autonomous business unit structure that promotes ownership and decision-making, with this principle being drawn down into the business.’ Future-Focused Key to the success of any entrepreneur is a future-focused mindset. Mr Ashdown touches upon the changing landscape of the events industry in the post-pandemic era and predicts a shift towards a centrist approach that blends live and digital events: “We foresee challenges and opportunities related to reporting analytic performance and suggest that live event organisers need to adopt data-driven insights into their strategies to remain competitive. We are investing in our tech-stack to enable this depth of feedback, knowledge, and understanding to our customers and for us to make decisions on event evolution.” Ms Pather focuses on uplifting future business events professionals by passionately imparting her knowledge through speaking engagements and thought leadership, contributing to the industry’s growth. Furthermore, Exposure Marketing’s future-focused approach includes digital transformation, hybrid events, social media, content marketing, and sustainability practices. By staying ahead of the curve, as an exhibition management agency, the company is able to share its competitive edge with industry clients. Entrepreneurs play an indispensable role in the business events sector with their innovation, determination, and ability to identify and fill market gaps being the driving force behind the industry’s growth and adaptability. Entrepreneurs not only create new opportunities, but also foster economic development and job creation with their dedication to delivering unique and engaging event experiences, pivotal in ensuring the sector’s continued success and relevance in an ever-evolving business landscape. www.businesseventsafrica.com
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PAGE STRAP PROFILE PERSONALITY
John Arvanitakis — strives to make a difference John Arvanitakis, 51, founder and director of Chat’r Xperience, is passionate about the work that he does. “I love the fact that the next day is never the same as the previous. My work allows me to explore my creativity and innovative side, which is my biggest strength.”
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espite entrepreneurs dominating the market, they encounter substantial challenges in their pursuit of growth and prosperity, extending beyond the conventional hindrance of securing financial resources.[1] Addressing Chat’r Xperience is a fully integrated experiential communications agency that focuses on the business events. Mr Arvanitakis founded Chat’r 10 years ago, and prior to that he was a partner in various other companies. During Covid-19, Mr Arvanitakis had a near-death experience, when he spent seven days in hospital on oxygen. He has also dodged cancer, twice, which has given him a new lease on life. John said he never takes anything for granted. “We need to live each day as if it is our last, as we never know when that last day will come, as Frank Sinatra’s song reminds us: “I did it my way”.” Furthermore, he said: “I do not want to leave this planet with regrets and not having lived life my way… and I made a difference to the environment.” Where do you see the business events sector in Africa at present and where do you see it heading in the future? The business events sector in Africa is a vibrant and growing one. We have not reached our potential as players in our sector. I am excited by the number of business events, exhibitions, and other events that are taking place on our continent, and many emerging worldclass venues opening up. It is an exciting time to be part of this sector, in Africa. This is good news for the continent, as it grows the economy and provides new job opportunities. Furthermore, most events are dollar-based, so the potential to generate wealth is fantastic. The event industry is one with the potential to have
a lasting and big impact on poverty reduction. Africa is also on the rise, as far as technology is concerned and I see AI and its related technology advances helping to play a huge role in organising, planning and hosting of events in the future. We are also very fortunate that Africa is vast, with many different cultures and experiences to offer delegates when attending events, enabling them to have incredible experiences and memories. What impact do business events have on the environment? Unfortunately, they do have a negative impact on the environment, with a negative carbon footprint. However, associations such as the Event Greening Forum, where I am the vice chairperson, can play a significant role in educating and encouraging the sustainable hosting of events in Africa. Where were you born and raised? Johannesburg. Where did your career begin? My career began in 1996, after I graduated from university. My first job was as a brand manager for Minolta and Samsung photographic equipment. How long have you been in the business events sector? Close on 25 years. I started out doing events and brand activations with a company that I founded together with Marius Roberts, a then-Mnet TV continuity presenter (yes, in those days they still had humans that introduced the various programmes on TV — that’s how far back we go), we were then eventually joined by Brent van Ryswyk and Damien Michael, and we grew our company Magnetic Event Management together for almost 10 years. I got itchy feet and
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was headhunted by ad agency, Ogilvy to join their Brand Activation subsidiary agency, to work together with Noeline van den Berg to build an in-house event and activations agency for the Ogilvy group and their clients. I worked there until 2013, when I started Surge Brand Studio, and later founded Chat’r Xperience, the company I now lead. What do you enjoy the most about the business events sector? The most enjoyable part of the business events sector is the fact that I get to meet loads of new people, from all walks of life, and the fact that not one day is ever the same as the previous day, I definitely could not see myself in a boring, mundane job that involved doing the same thing day in and day out, hence I did not end up pursuing the career that I studied for. Most people in the events industry do not know that I have a Bachelor of Arts in Law and International Relations from Wits University. The law definitely assists me in the business events sector. What has been the biggest change you’ve seen in this sector? The rapid adoption of virtual events, www.businesseventsafrica.com
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during the Covid-19 pandemic — became our route of survival. Virtual events were always going to be part of the future, as is AI, but rather than gradually adopting it, Covid forced us to pivot overnight. We are now able to host bigger events and have more attendees at business events, via virtual platforms, than would be the case if events remained purely in-person. The adoption of hybrid events post the Covid era is definitely a growth opportunity for our sector, together with the introduction of AI. Hybrid means reduced carbon footprint, as in-person attendees, through travel and accommodation at events is by far the biggest single contributor to the carbon footprint of a business event, or any type of event for that matter. What role does your family play in your life? Being of Greek and Irish descent, family is a huge part of my life, I have a ‘Big Fat Greek’ family which includes my beloved furry kids. I had four at one stage, but now only two furry kids, who are my immediate family… they rule my life when I am home. What would you change in your life, if you could, when looking back? I have no regrets; I would probably do everything the same. Maybe, I would be less critical of myself and also possibly would have started my sustainability journey earlier. Do you have any hobbies? I have recently discovered watercolour painting — it helps me to relax, become more connected with myself and my environment, and helps me to create a sense of balance between the craziness of my work and the calmness of being at one with yourself, and actually appreciating the beauty that surrounds us. What is your favourite sport? Rugby, and more recently, by watching and taking my nephew to soccer practices on a Saturday, I have started to get into football too. Who is your favourite sportsman/ woman? Siya Kolisi, Colton Underwood, and Caster Semenya. What do you do for leisure? I like to read. I like to spend time at the ocean, and in the bush and game www.businesseventsafrica.com
reserves. I love camping, and lately, started painting. I guess these are all solitary activities, which helps to create the balance I crave from being constantly surrounded by people, for work. What is your secret to success? Remaining true to myself and being willing to look, listen and learn from others. We are never too old, or too experienced, to stop learning. One of my favourite sayings is, ‘we learn something new every day’. You can only learn when you listen, and remember to not take setbacks too seriously. What has been your biggest challenge in this sector? Trying to get my fellow industry colleagues and clients to join the journey towards a more sustainable, environmentally friendly events industry. What is your pet hate? I hate waste and negativity; both are of no use to anyone, and they stand in the way of progress. What is the most memorable place you have ever been to, and why? Transkei wild coast — the beauty and the magnificence of the huge beaches, which are vastly untouched, was incredible to experience. Lying on the vast open beaches, practically alone and watching cows and horses frolic in the water as the waves break, is just something else. What type of holiday would you avoid at all costs? Overcrowded, noisy spaces with tons of night clubs… don’t think I would do well in Ibiza. If you could be anyone for the day, who would you be and why? Nelson Mandela or Stephen McGown — to see what it is like to be treated as a prisoner and why it is possible, after all that, to come away from your captors without any hate or need for revenge. It takes a tremendous amount of character and inner strength to go through what they did, and to still have no hatred or need for revenge. It’s so inspiring, as it actually goes against the human instinct of wanting revenge or payback. I would like to know what it was from their experience, that enabled them to become inspirational, after such horrendous experiences.
What is your favourite city? Amsterdam – for its uniqueness and its sense of freedom – anything goes, nothing is off the table — a city where being an individual is encouraged, rather than being forced to conform. What is your favourite film? Chariots of Fire. How do you relax? Spending time with my fur kids. What is your favourite food? All food… I guess I have a soft spot for all Mediterranean cuisine, given my heritage, although braai and shisanyama come a close second. What is the most impulsive thing you have ever done? Resigned from my job, sold everything I owned at the time, and moved to the UK. Who is your role model? It is going to sound rather cheesy, but it is Prince William. I have the hugest amount of respect for him and the work that he does, his Earth Shot Prize, which focuses on finding solutions to repair the challenges and damages that humanity has done to the planet, as well as his work with conservation in Africa, gets my biggest admiration for him and his work. What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps? Learn from our mistakes and find a way to make an impact in the events sector without damaging the environment and the planet. Find sustainable ways to do what needs to be done for your clients, but differently… and be passionate about your work, it’s hard work, it is not all as glamourous as it appears to be. You have to love and have passion for what you do. Lastly, make sure that you find a work-life balance. What is your dream for the future? To leave the world in a better place than when I started in this industry. Chat’r Xperience is committing itself to a future in the events space that focuses on working towards the goals of the Net Zero Carbon Events Initiative, to reduce its environmental impact by 50 per cent by 2030 and to reach the goal of net zero by 2050.
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PAGE VENUE STRAP NEWS
Thapelo Letsogo, Lindiwe Phiri and Lindiwe Masango.
Wine Stewards Nadia Sibanda, Sfundo Siyanda Zikalala, Njabulo Prince Zondo, Sandy Harper and Richard Mannafela.
Siyabonga Kunene, Gina Marziani and Shekinah Rushuicira.
Winners of 2023 Inter Hotel Challenge announced
“They’re smart, ambitious, and primed for success,” said Millicent Maroga, corporate affairs director for HEINEKEN Beverages, of the newest generation of Inter Hotel Challenge (IHC) winners.
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t’s our view that when you show talent and determination, every effort should be made to help you get ahead,” she said, regarding the recent gala event at which the national winners were announced. “It’s a win-win all round. The challenge is structured to fast-track training in hotel and restaurant services. That raises hospitality standards, expands job creation, and promotes economic inclusion. It’s an opportunity for all the sponsors to cultivate brand ambassadors and it also helps South Africa to offer local and international tourists a world-class experience, enhancing the country’s competitiveness as a foremost travel destination.” HEINEKEN Beverages is the lead sponsor of the annual national competition that identifies potential hospitality talent and then provides preparatory training and mentorship for all participants. Among the other IHC sponsors are the National Youth Development Agency, Lancewood, KitchenAid, The Diamond Works Institute, and Avanti Coffee. For cheffing competitors using seafood, it was mandatory to choose from WWF/SASSI-approved options. This year, a total of 26 hotel chains and boutique establishments in the major metropoles and other top tourist destinations put forward their best and brightest for the challenge. As a condition of entry, they all had
to attend workshops in their respective fields, presented in Cape Town, Johannesburg, and Durban by leading experts. Participants then competed across a variety of hotel and restaurant service categories, from wine stewards and mixologists to chefs and pastry chefs, bakers, baristas, concierges, and more. The judges, all seasoned professionals, many of whom have been IHC judges for several years, were unanimous in their praise of the standard of entries this year. Chania Morritt-Smith, co-founder of the IHC in 2012, said: “Across the board, standards have continued to rise year after year.” This year’s biggest prizes were awarded to the IHC’s top wine steward, chef, and pastry chef. They have all won travel opportunities outside South Africa. The 2023 IHC Wine Steward of the Year is Nkanyiso Zikhali of the KwaZulu-Natal boutique hotel, The Oyster Box. The one-time waiter and specialty wine shop assistant will be flying to Amsterdam, for a whirlwind exposure to the city’s fine dining milieu and wine retailing. He will be joining Margot Janse’s acclaimed SAAM restaurant, exploring the culture of the city, visiting museums, and learning more about the HEINEKEN brand. “The Netherlands is a key source of international tourists for our country. What better way than to experience how they pair
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their wine and food at home and learn about the wines to which they are exposed. That will give Nkanyiso valuable context in building his career,” said Ms Maroga. His prize also includes bursaries from the Sommeliers’ Academy and South African Sommeliers Association (SASA). Cornelius Suthse of the Sun City Convention Centre took the title of Chef of the Year. Currently a commis chef, he hopes to see his career trajectory accelerated by his three-week internship at Swakopmund’s upmarket Strand Hotel, which is a popular Namibian tourist spot. Phathiswa Plaatjie of The Twelve Apostles Hotel & Spa, along Cape Town’s Atlantic seaboard, is a pastry chef de partie. Her prize includes three weeks at Château de La Creuzette in Boussac, France. The Most Up & Coming Wine Steward and winner of The Wonga Award, was Londeka Mkhize of Durban’s Beverly Hills Hotel, who earned an International Hotel School online bursary worth R30,000. Wasseem Carrim, chief executive officer of the National Youth Development Agency, said tourism was a critical growth engine of the South African economy. “It provides quality and meaningful opportunities for young people, which is why we support the challenge with such pride.” www.businesseventsafrica.com
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Full list of winners Inter Hotel Challenge Wine Steward of the Year 2023 • Nkanyiso Zikhali (The Oyster Box) • Lucian Hendricks (Mount Nelson, A Belmond Hotel, Cape Town) • Ashley Klassen (Queen Victoria Hotel) Most Promising Wine Steward • Njabulo Prince Zondo (InterContinental Johannesburg O.R. Tambo) Most up & Coming Wine Steward ‘The Wonga Award’ • Londeka Mkhize (Beverly Hills Hotel) Exquisite Service • Sinalo Yanga Ngubo (54 on Bath) Best Cocktail • Nkanyiso Zikhali (The Oyster Box) • Lucian Hendricks (Mount Nelson, A Belmond Hotel, Cape Town) • Ashley Klassen (Queen Victoria Hotel) Academic Excellence • Nadia Sibanda (Ivory Manor Boutique Hotel) Cape Wine Academy Top Performers • Lucian Hendricks (Mount Nelson, A Belmond Hotel, Cape Town) 100% • Nadia Sibanda (Ivory Manor Boutique Hotel) 97% • Wandile Mpakumupaku (The President Hotel) 95% • Sibusiso Khumalo (Durban ICC) 90% • Njabulo Prince Zondo (InterContinental Johannesburg O.R. Tambo) 87% Sommeliers’ Academy Top Performers • Ashley Klassen (Queen Victoria Hotel) 94,83% • Sibusiso Khumalo (Durban ICC) 94,83% • Nadia Sibanda (Ivory Manor Boutique Hotel) 93,1% • Siyanda Craig Mthethwa (Southern Sun The Edward) 91,38% • Sinalo Yanga Ngubo (54 on Bath) 89,66% Chef of the Year • Cornelius Suthse (Sun City Convention Centre) • Keelyn Scheepers (Southern Sun Cape Sun) • Huwitt Strydom (Protea Hotel by Marriott Cape Town Waterfront Breakwater Lodge) The Rio Largo Most Promising Chef • Shantel Ndlovu (The Silo Hotel) Scanpan Excellent Kitchen Practice • Hot Chef: Cornelius Suthse (Sun City Convention Centre) • Pastry Chef: Thando Mahlekelele (Southern Sun Elangeni & Maharani) www.businesseventsafrica.com
Lancewood Pastry Chef of the Year • Phathiswa Plaatjie (The Twelve Apostles Hotel & Spa) • Flora Lebogang Takai (Sun City Convention Centre) • Nokubonga Dladla (Beverly Hills Hotel) Most Promising Pastry Chef • Lingelihle Tshemese (Arabella Hotel, Golf & Spa) Kitchenaid Africa Bio-Wheat Baker of the Year: • Senzo Khumalo (The Oyster Box) • Wiseman Manshele (Durban ICC) • Wandile Shange (Southern Sun The Cullinan) Most Promising Baker • Lindiwe Masango (Toadbury Hall Country Hotel) Top Three Avanti SA Baristas (per area) 1. Vusumzi Sithole (54 on Bath) 2. Mpoe Charles Maboshigo (Ivory Manor Boutique Hotel) 3. Vuyo Kenneth Zuma (Sun City Convention Centre) 1. Pumla Hanise (Southern Sun Arabella Hotel, Golf & Spa) 2. Siyabonga Kunene (The Twelve Apostles Hotel & Spa) 3. Nandipha Msindeli (Southern Sun The Cullinan) 1. Samkelisiwe Nyandu (Oyster Box Hotel) 2. Sfundo Mhlongo (Beverly Hills Hotel) 3. Tracy Colbeck (Durban ICC)
WWF-SA WWF-SASSI Environment Awareness Award • The Twelve Apostles Hotel & Spa Showcook Man of the Match • Christo Pretorius (The Twelve Apostles Hotel & Spa) Mentor of the Year • Jaco Truter (Sun City Convention Centre) Concierge of the Year 1. Pleasure Shaku (InterContinental Johannesburg O.R. Tambo) 2. Robyn Ann Dyer (The Oyster Collection) & Thokozile Gazi (The Lagoon Beach Hotel) 3. Mkuseli Innocent Vanqa (TAJ Cape Town) The Kitchenaid Africa Best Team Award (presented by Dr Susanne Reuther of KitchenAid Africa) Sun City Convention Centre Hotel, Sun City Resort General manager: Nombuso Buthelezi Executive chef: Jaco Truter Food & beverage manager: Patrick Carty Kitchen coordinator: Thabang Mogole Executive assistant: Tshepiso Melato Wine steward: Christopher Tshepo Nawe Chef: Cornelius Suthse Pastry chef: Flora Lebogang Takai Baker: Letta Kgothatso Sebokoane Barista: Vuyo Kenneth Zuma General Manager of the Year: • Madeleine Roux (54 On Bath, Southern Sun)
Best Food & Wine Pairing Dishes using Lancewood, Bio-Wheat, Rio Largo Olive Oil, Rio Largo Lemon-infused Olive Oil, LemonGold with WWF-SASSI green list fish, Fish4Africa, Pick n Pay and Lurpak Starter: Chef Keelyn Scheepers & wine steward Ruaan van Helden (Southern Sun Cape Sun) Fish4Africa WWF-SASSI green list Cape yellowtail tartare | avocado salsa | charcoal tuille | dill cream cheese | Nederburg Double Barrel Reserve gluhwein jelly & herb oil • Nederburg The Winemasters Chardonnay 2022 Main: Chef Itumeleng John Mogale & wine steward Richard Mannafela (Sun City Hotel) Potato and courgette ravioli | capsicum sauce | Rio Largo basil oil | Lancewood sour cream | beetroot dust | micro greens • Nederburg The Winemasters Chardonnay 2022 Dessert: Pastry chef Nokubonga Dladla & wine steward Londeka Mkhize (Beverly Hills Hotel) Lancewood coconut mousse | LemonGold curd | passion fruit compote | coconut tuile | caramelised Italian meringue | lemon chantilly cream | pineapple • Pongrácz Demi Sec MCC
Judges Wine and spirit service Sandy Harper (CWM) and Jean Vincent Ridon (sommelier). Wine and food pairing Aubrey Ngcungama, Deon Roets, Wanda Cronje (CWM), Germain Lehodey, Kristina Beuthner, Karen Bloom (CWM), and Mark O’Flaherty. Food/cheffing skills Hugh von Zahn, Jocelyn Meyers-Adams, Fatima Stanley, and Elsu Gericke. Kitchen skills Julietta e Silva Overmeyer, Marlon de Freitas, Candice Adams, Ukhonaye Mconi, Nandile Bongekile Mtshaha, and Sharon Visagie. Barista skills Oz Davids, Johandré Delport, Caroline Ncube, Ree Moya, Malusi Ngwane, Wayne Abrahams, Paddington Chivare, and Shaakira Mohamed. Concierge skills Horst Frehse, Jeff Rosenberg, Lorna Gourlay, Mike Waller, Tarryn Tomlinson, and John de Canha.
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PAGE VENUE STRAP NEWS
Stefan Lourens appointed GM at Pullman Cape Town Pullman Hotels and Resorts has announced the appointment of Stefan Lourens as general manager at Pullman Cape Town, the first property in South Africa under the Pullman brand from Accor.
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r Lourens brings more than 30 years of hospitality experience to the Pullman Cape Town hotel team, with a proven track record across both local and international brands in the Middle East and Africa. He will continue with the transformation of Pullman Cape Town to meet iconic and premium Pullman standards. A seasoned and dedicated hospitality professional, Mr Lourens has held senior executive positions across various leading brands in the sector. He was the general manager at Four Points by Sheraton Riyadh Khaldia, Sheraton Pretoria, and, most recently, he was the general manager at the Radisson Hotel and Convention Centre at Oliver Tambo Airport in Johannesburg, and he brings a bold and dynamic vision to the Pullman Cape Town team. His goal is to establish Pullman Cape Town as a flagship destination at the
heart of one of the world’s most iconic cities — Cape Town. Passionate about hospitality and people, Mr Lourens will lead a phenomenal Pullman Cape Town team to create exceptional experiences that capture the beauty of the country and the inspirational energy of the Pullman brand. Mr Lourens believes that Pullman Cape Town is an irresistible destination, and the perfect space to encounter incredible coastlines and nature, alongside exceptional business facilities. Pullman Cape Town, situated in the iconic Triangle House skyscraper in the heart of the city centre, offers guests a unique blend of contemporary design and exquisite vistas. Close to the heart of the city and essential venues such as the Cape Town International Convention Centre, the V&A Waterfront, Atlantic Seaboard beaches, Table Mountain, Cape Point, the famous Cape Town
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vineyards, and the city’s culinary and nightlife hubs such as Bree Street and Long Street, it is an excellent choice for both business and leisure travellers, most within walking distance from the Pullman Cape Town. The hotel’s modern amenities, event facilities, relaxation spaces and personalised experiences ensure that guests will receive exactly what they need when they stay, whether for business or for adventure. The Pullman Cape Town hotel includes the lively Ghibli bar and pool deck, customised conferencing facilities, daily turndowns, and 24-hour in-room dining. Mr Lourens is excited to take on the role saying: “It is a very special and unique opportunity to be the general manager of the first Pullman hotel in South Africa. It brings a new era of style to a vibrant, cosmopolitan city, and both the brand energy and its values resonate deeply with me.” www.businesseventsafrica.com
MARKET PAGE STRAP NEWS
Cape Town CBD to take back the power amid electricity crunch Cape Town Central City Improvement District develops a practical eight-step plan for building owners, businesses, employees, and residents to save power to ensure the country’s most successful CBD continues to thrive.
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lectricity is quite scarce in South Africa, but everyone who has a vested interest in the success of the Cape Town city centre – from commercial and residential landlords, to business owners, office workers, and visitors – has the power to conserve this valuable commodity for the good of Cape Town’s vibrant economic and lifestyle hub. This is the unequivocal message from the Cape Town Central City Improvement District (CCID) as part of a new public campaign, ‘Switch on to Switch Off: It Just Makes Good Business Sense’. The CCID is a private-public company that manages the Cape Town CBD by offering top-up services in the form of security, cleaning, and social development, in partnership with local government and the SAPS. Established in 2000 by local property owners, the company also drives high-quality investment into what is arguably the country’s most successful inner city. The campaign, launched in Cape Town recently, emphasises that stakeholders who own or rent property, or who work, live, or visit the CBD can make a significant difference by implementing a range of power-saving measures — from improving a skyscraper’s energy efficiency, to the simple act of switching off office equipment and appliances when not in use. With the CBD estimated to contribute a substantial amount of the metro’s annual gross domestic product, the CCID campaign will empower affected parties to play an active role in saving costs related to occupancy, operations, and living, amid the country’s electricity crunch. Eight electricity-saving steps The campaign message takes the form of a step-by-step guide that has been developed by
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leading experts within the electricity sector, as well as affected stakeholders, and includes the following recommendations: • An energy audit to identify areas of high energy consumption. • Upgrade to LED lighting, resulting in 80 per cent less energy use than traditional lamps. • Optimising heating, ventilation, and air conditioning (HVAC) systems. • Promotion of energy-saving behaviour. • Use of energy-efficient office equipment. • Installation of renewable energy systems. • Integration of battery storage to provide backup power during power outages. • Implementation of demand shaving to shift energy consumption to off-peak periods, when electricity prices are lower. Rob Kane, chairperson of the CCID Board and chief executive officer of Boxwood Property Fund, said that by taking responsibility and ownership of their own power-saving initiatives, stakeholders can ensure that Cape Town’s world-famous CBD continues to thrive. “We need to act now, and we are calling on everyone to play their part. Our catchphrase could not be more perfect — you need to be switched on about switching off.”
of regulations for all government buildings over 1,000m2 and all privately owned buildings above 2,000m2 within specific occupancy classes to publicly display an EPC within two years. CCID chief executive, Tasso Evangelinos, said that through the campaign, the CCID aims to assist valued inner-city property owners, tenants, and occupants in a way that ‘fully recognises the challenges they face amid the rolling blackouts’. According to Mr Kane, each building should be able to save 15 per cent of its power by implementing measures contained in the eight-point plan and collaborating with landlords, tenants, and the CCID itself. Boxwood Property Fund is setting an excellent example in terms of consumption reduction, having already saved 11 per cent on power, with a further seven to 10 per cent decrease targeted. It has rolled out a programme that monitors each of its buildings at night, to ensure that lights are turned off in unoccupied areas. Boxwood recently received a four-star rating from the Green Building Council for these efforts.
Ground-breaking initiatives The campaign comes on the back of several ground-breaking initiatives by the City of Cape Town to bolster the city’s power supply. The municipality is planning to add a gigawatt of independent power to the metro’s grid, with the first 650 megawatts expected to come online by 2025/26, to protect against the first four stages of Eskom’s load shedding. There is also already more than 100mW of installed solar PV capacity in the metro, while in December 2022, the City introduced its Energy Performance Certificate (EPC) compliance initiative to ensure implementation
Sustainable approach Francois Viruly, an associate professor, and director of the Urban Real Estate Research Unit at the University of Cape Town, said that there is much that can be achieved through a comprehensive and sustainable approach to the CCID’s recommendations. “This includes the use of new energy-saving technologies and ensuring that enterprises and individuals most affected by load shedding are appropriately catered for. It also offers an opportunity for the city to find an appropriate balance between economic, social, and environmental sustainability.”
Business Events Africa December 2023 39
PAGE STRAP MARKET NEWS
Register now for Africa Travel Week 2024 • Registration now open for Africa Travel Week 2024, running from 7-12 April in the City of Cape Town. • 2024 programme includes WTM Africa, ILTM Africa, and various bolt-on events, conferences, and awards ceremonies running concurrently. • Registration includes access to content workshops, networking opportunities, and social events.
R
egistration for the landmark tenth edition of Africa Travel Week (ATW) 2024 is now open! Scheduled to run from 7-12 April in the City of Cape Town, this year’s events will be a celebration of a decade of bringing together the continent’s leading B2B travel trade shows, including World Travel Market (WTM) Africa and International Luxury Travel Market (ILTM) Africa. “If you’re looking to expand your business, connect with high-quality travel and tourism partners, and get up to speed on the latest product developments and market trends, ATW is the place to be in 2024. As we celebrate our tenth birthday, this year’s events promise to be especially vibrant and packed with opportunities,” said Megan De Jager, portfolio director at Africa Travel Week. Free to enter, WTM Africa will run from 10-12 April at the CTICC with exhibitors, hosted buyers, Buyers’ Club members, the media, and travel trade
professionals in attendance. Held annually as part of WTM Africa, the three-day event is jam-packed with interactive workshops, expert panel discussions, and networking events. “If you want a prime spot on the show floor or want to pre-schedule meetings with sought-after buyers and suppliers before your competitors do, register early to avoid disappointment,” Ms De Jager said. “As our ten-year anniversary, next year’s show promises to be our biggest and best one yet!” For those in the business of luxury tourism, ILTM Africa is scheduled from 7-9 April at Kirstenbosch Gardens. As an exclusive boutique event, it offers direct access to top-tier travel experience providers and vetted international buyers with high buying power. As an invite-only event, it is advised that you register your interest early. Attendees at WTM Africa 2024 can further explore a series of bolt-on events running concurrently at the CTICC at no extra charge. These include Incentives,
40 Business Events Africa December 2023
Business Travel & Meetings (IBTM Africa), EQUAL Africa powered by IGLTA, Tourism Investment, Travel Tech, Responsible Tourism, and Sports and Events Tourism Exchange (SETE). “As much as WTM Africa attracts those high-profile tourism brands, it’s also a springboard for smaller SMMEs and industry newcomers,” Ms De Jager added. “So, if you’re eager to expand your business, discover something new and exciting, or simply get a foot in the industry door, this is your chance,” Ms De Jager concluded. To attend WTM Africa 2024 and bolt-on events visit: https://www.wtm. com/africa/en-gb.html. To attend ILTM Africa, visit https:// www.iltm.com/africa/en-gb/enquire. html.
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MARKET PAGE STRAP NEWS
From grassroots to management: the journey of Matthew Motswakae Matthew Motswakae’s 16-year journey from grassroots to management at the Johannesburg Expo Centre (JEC) embodies dedication and personal growth.
M
r Motswakae’s initial role at JEC was grass cutting, but, over the years, he progressed from handling lawnmowers to managing the entire premises’ landscaping. This story unveils Mr Motswakae’s remarkable journey and celebrates JEC’s commitment to nurturing and developing its staff from within. It highlights the values instilled by chief executive officer, Adele Hartdegen: a culture of training, inclusion, and diversity that empowers individuals. On a Sunday in 2007, Matthew Motswakae accompanied his neighbour to the JEC, hoping to secure a job. Born in the North West town of Bloemhof, Mr Motswakae’s experience was limited, but his eagerness to do a good job was immediately clear. He was asked to report for work the very next day. In the sixteen years since then, Mr Motswakae has grown from strength to strength, and his journey is a testament to his work ethic, attention to detail, and commitment to his job. “We are passionate about our people, and we believe in everyone having the opportunity to upskill, train, or certify themselves for whatever endeavours they might want to tackle in the future,” Ms Hartdegen said. Started at the bottom, now he’s here Mr Motswakae’s first job was mowing the lawn around the JEC on behalf of the landscaping team employed by the JEC at the time. Many other contractors came and went, but Mr Motswakae remained dedicated throughout his first year, quickly becoming the man who trained the new employees every few months on the landscaping system. While the JEC evolved as a Centre in 2008, Mr Motswakae continued to show his value, taking on more responsibilities, including becoming the in-house tractor operator. www.businesseventsafrica.com
“We used to outsource the tractor work, but one day, I said, ‘I can also drive that tractor’. My boss replied, ‘Hoekom het jy so lang gewag? (why did you wait so long?)’,” Mr Motswakae laughs. In 2014, after years of dedicated gardening, which saw the outside of the JEC looking pristine, Mr Motswakae was asked into the main offices to meet with the head of the facilities maintenance team, Ferdie de Wet, along with the former chief executive officer. “He told me that starting Monday, I would be joining his team. I asked him what I had done to deserve this opportunity. He said, ‘I always see you when I arrive here. I have always seen you. You are always focused, and I can see the difference your work makes’,” Mr Motswakae recalls. His new role on the maintenance team taught Mr Motswakae a whole new range of skills, including how to work pump stations, sprinklers, equipment, and more. After the pandemic, Mr Motswakae was approached once again by the executive team, who wanted to bring the landscaping duties in-house. They bought out the landscaping business, kept its staff, and promoted Mr Motswakae to the Property Portfolio Manager in charge of landscaping. After thirteen years, Mr Motswakae was now the manager of the team he commenced with. A culture of upliftment The culture of upliftment and training at the JEC is an incredible example of how companies and businesses can promote growth amongst their employees for all the right reasons. “Adele is all for empowering the team,” Mr Motswakae said of Ms Hartdegen. “For example, if someone on my team wants to learn how to use a computer, they can go inside the building and ask, and they will be taught. You can approach the executives at any time to
realise your dreams.” Dreams do come true Mr Motswakae now leads a team of six and is involved in both maintenance and landscaping; he is a very busy man. “The executive team at the JEC have all been my mentors. People like Adele have helped grow me. They have shown me the way, but seeing the light was always up to me. It's challenging, but patience leads to glory. And I still love to cut grass,” Mr Motswakae said. Believing in your people “The importance of inclusion and diversity cannot be overstated in the current climate of our country,” Ms Hartdegen said. “We believe in our people, and we want them to achieve whatever goals they have set for themselves. If we can help them on that journey, we have succeeded, as an executive, for our staff.”
Business Events Africa December 2023 41
DIRECTORY
SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY
EXCO AND HEAD OFFICE Chairperson Jaques Fouche e: jaques@be-moved.co.za c: +27 (0)60 993 7542 Vice-chairperson Gheeta Payle e: gheeta.payle@inhousevtm.com c: +27 (0)61 609 8585 Treasurer Alex Wrottesley e: alex@intoafrica.co.za c: +27 (0)79 429 1627 Chief executive officer Glenton De Kock e: ceo@saaci.org c: +27 (0)82 575 7565 Membership Services & Operations Tracey-Lee Abdulla e: members@saaci.org t: +27 (0)84 492 1515 REGIONAL COMMITTEE CHAIRPERSONS Eastern Cape Chairperson Neil Mouton t: +27 (0)61 423 9920 e: ec.za@saaci.org KwaZulu-Natal Chairperson Kavitha Dhawnath c: +27 (0)83 607 2006 e: kzn.za@saaci.org Gauteng Chairperson Mary Mahlangu c: +27 (0)81 574 9493 e: jhb.za@saaci.org Western Cape Chairperson Ansu Colditz c: +27 (0)82 457 8071 e: wc.za@saaci.org Learning Ambassador Esti Venske c: +27 (0)83 482 9276
EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERN AFRICA
EXSA OFFICE www.exsa.co.za Chairperson Sibusiso Mncwabe Marketing Well Vice Chair Jacqui Nel Exhibition Freighting GSM Treasurer Ismael Atanasi GL Events Director Ashona Maharaj Durban ICC Director Beert Kuiken Octanorm Director Gabi Babinszky Brandex Director Kelly Papas Barmotion Director Kerry-Lee Bester Brilliant Branding Director Liam Beattie Hott 3D Director Nic Curle Nucleus Co-Opted Director Daksha Vallabh Orange Orbit
SOCIETY FOR INCENTIVE TRAVEL EXCELLENCE
SA EVENTS COUNCIL
President Tes Proos c: +27 (0) 84 682 7676 e: tes@crystalevents.co.za
e: hello@saeventscouncil.org
Treasurer Peter-John Mitrovich c: +27 (0)82 318 1889 e: peter-john.mitrovich@grosvenortours. com
Interim treasurer Glenn van Eck, Chairperson: CEPA
Sustainability Daryl Keywood
Members Kevan Jones, Executive Director SACIA Sharif Baker, Chairperson TPSA Tes Proos, SITE President Justin Hawes, Managing Director: Scan Display & Event Greening Forum Treasurer Sibusiso Mncwabe, Chairperson EXSA Justin van Wyk, Chairperson SALPA Mike Lord, Chairperson ESC Arthur Goldstuck, PSASA Exco Member Esmare Steinhofel, Chairperson: ICCA Africa Chapter
Southern Africa Development Brad Glen East Africa Development Chris Munyao Young Leader Programme Peter Mwanja Africa Convention Bureaus Rick Taylor North Africa Development George Fawzi Board member at large Rick Taylor East Africa (Rwanda) Chris Munyao North Africa George Fawzi
Chairperson Raylene Johnson, CEO: TEBCO-SA
Spokesperson Projeni Pather, Chairperson: AAXO
Advisory Members: Prof Nellie Swart, Associate Professor: Tourism Management Corne Koch, Head: Convention Bureau (WESGRO) Tiisetso Tau, AAXO member Daryl Keywood, SITE Member Bheki Twala, TEBCO-SA Executive Kim Roberts, SAACI Representative Western Cape Robyn D’Alessandro, PR/Social media, Vivo Visual Voice CC
North Africa support Brad Glen Secretariat & Events Mariaan Burger c: +27 (0)82 557 8041 e: info@siteafrica.africa
Co-Opted Director Gavin Burgess Technology Partners Co-Opted Director Kimendrie Pillay Johannesburg Expo Centre Co-Opted Director Ross Wilson Urban Tonic
42 Business Events Africa December 2023
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DIRECTORY
ASSOCIATION OF AFRICAN EXHIBITION ORGANISERS
INTERNATIONAL CONGRESS & CONVENTION ASSOCIATION
EVENT GREENING FORUM
e: saboa@saboa.co.za www.saboa.co.za SACIA — Southern African Communications Industries Association c: +27 (0)82 555 5556 e: kevan@sacia.org.za Executive director: Kevan Jones
46 Waterford Office Park, Waterford Drive, Fourways, Johannesburg t: +27 (0)87 265 5840 e: aaxo@aaxo.co.za Association coordinator: Anthea Buys e: anthea@aaxo.co.za Chairperson: Devi Paulsen-Abbott, Dmg Events e: devipaulsen@dmgevents.com Vice-chairperson: Tiisetso Tau, Synergy Business Events e: ttau@synergybe.co.za Venue Committee Chairperson: Charles Wilson, Gallagher Convention Centre e: charlesw@Gallagher.co.za
ICCA African Chapter Chairperson: Taubie Motlhabane Cape Town International Convention Centre t: +27 (0)21 410 5000 e: Taubiem@cticc.co.za Deputy Chairperson: Frank Murangwa Rwanda Convention Bureau t: +250 788 358 454 e: frank.murangwa@rcb.rw Secretariat: Esmaré Steinhöfel ICCA Africa Regional director c: +27 (0)84 056 5544 e: esmare.s@iccaworld.org www.iccaworld.com/dbs/africanchapter www.iccaworld.org
Treasurer: Mark Anderson, Specialised Exhibitions Montgomery e: marka@specialised.com Board of directors: Chanelle Hingston, Clarion Events Africa e: chanelle.hingston@clarionevents.com Sandra Barrow e: sandra.barrow@rxglobal.com Projeni Pather, Exposure Marketing e: projeni@exposuremarketing.co.za
179 Jan Smuts Ave, Parktown North, Private Bag X7000, Parklands 2121 t: +27 (0)11 447 4777 e: info@eventgreening.co.za w: www.eventgreening.co.za Chairperson Morwesi Ramonyai, Borena Energy Vice-chairperson John Avanitakis, Chat’r Xperience Treasurer Justin Hawes, Scan Display Secretariat Lynn McLeod e: lynn@eventgreening.co.za OTHER ORGANISATIONS OF INTEREST ABTA — African Business Travel Association Box 2594, Pinegowrie, 2123 t: +27 (0)11 888 8178 c: +27 (0)83 679 2110 e: monique@abta.co.za www.abta.co.za Founder: Monique Swart ASATA – Association of Southern African Travel Agents PO Box 650539, Benmore, 2010 t: +27 (0)11 293 0560/61 e: barbara@asata.co.za e: general@asata.co.za Office manager: Barbara Viljoen Council of Event Professionals Africa Kevan Jones kevan@sacia.org.za t: +27 (0)11 083 6418 c: +27 (0)82 555 5556 Chairperson: Glenn van Eck Magnetic Storm c: +27 (0)82 800 2616 e: glenn@magnetic.co.za FEDHASA National Office — Federated Hospitality Association of Southern Africa PO Box 3853, The Reeds, 0157 c: +27 (0)82 552 9862 e: ceo@fedhasa.co.za www.fedhasa.co.za PSASA – Professional Speakers Association of Southern Africa t: +27 (0)11 462 9465 c: +27 (0)83 458 6114 e: admin@psasouthernafrica.co.za www.psasouthernafrica.co.za SABOA — Southern African Bus Operators Association Postnet Suite 393, Private Bag X033, Rivonia 2128 t: +27 (0)11 511 7641
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SATI — South African Translators’ Institute Executive director: Marion Boers t: +27 (0)11 803 2681 e: office@translators.org.za www.translators.org.za SATSA — Southern Africa Tourism Services Association Box 900, Ferndale 2160 t: +27 (0)11 886 9996 e: pa@satsa.co.za www.satsa.com SKAL International South Africa Secretary: Anne Lamb t: +27 (0)21 434 7023 c: +27 (0)82 708 1836 e: anne@yebo.co.za www.skalsouthafrica.org STA — Sandton Tourism Association t: +27 (0)83 558 5445 e: secretariat@sandtontourism.com www.sandtontourism.com TBCSA — Tourism Business Council of South Africa Chief executive: Tshifhiwa Tshivhengwa Box 11655, Centurion 0046 t: +27 (0)12 664 0120 e: comms@tbcsa.travel www.tbcsa.travel www.tomsa.co.za Member relations manager: Boitumelo Moleleki TGCSA — Tourism Grading Council of South Africa Private Bag X10012, Sandton 2146 t: +27 (0)11 895 3000 f: +27 (0)11 895 3001 e: enquiries@tourismgrading.co.za TINSA — Interpreters/Translators Network of Southern Africa e: info@interpreter.org.za t/f: +27 (0)11 485 2511 c: +27 (0)83 249 0010 www.interpreter.org.za TPSA — Technical Production Services Association c: +27 (0)82 555 5556 e: kevan@sacia.org.za www.tpsa.co.za Executive director: Kevan Jones TTA — Tshwane Tourism Association Box 395, Pretoria 0001 t: +27 (0)12 841 4212 e: secretary@tshwanetourism.com www.tshwanetourism.com Chairperson: Bronwen Cadle de Ponte Secretary: Sithembile Nzimande Membership coordinator: Liz Oosthuysen e: membership@tshwanetourism.com
Business Events Africa December 2023 43
PAGE STRAP MARKET NEWS
Pullman appoints Willie Williams as the director of sales and marketing Pullman Hotels and Resorts has announced the appointment of Willie Williams as the director of sales and marketing at Pullman Cape Town, the first property in South Africa under the Pullman brand from Accor.
W
ith more than 25 years of dedicated and passionate service to the hotel and resort industry, Mr Williams brings a wealth of knowledge and expertise to the team at the Mother City’s newest hospitality destination. Mr Williams’s impressive career spans various renowned international brands, including IHG Hotels and Resorts, voco, Hilton, and Starwood Worldwide. He was part of the team that successfully launched the first voco brand hotel in Rosebank, Johannesburg from IHG Hotels and Resorts, and has held key positions at, among others, Valor Hospitality, Starwood Hotels and Resorts Worldwide, and the Taj Cape Town. At Pullman Cape Town, Mr Williams will be responsible for driving business growth, focusing on expanding awareness of the hotel’s meeting facilities, stylish
rooms, and exceptional service, while leveraging its prime location and stunning views of Table Mountain, the Atlantic Ocean, and the cityscape. His aim is to establish Pullman Cape Town as the hotel of choice in the Mother City. Pullman Cape Town, situated in the iconic Triangle House skyscraper in the heart of the city centre, offers guests a unique blend of contemporary design and exquisite vistas. Being so close to the Cape Town International Convention Centre, the V&A Waterfront, Atlantic Seaboard beaches, and the city’s culinary and nightlife hubs such as Bree Street and Long Street, it is an excellent choice for both business and leisure travellers. The hotel’s modern amenities, event facilities, relaxation spaces, and personalised experiences ensure that guests will enjoy a memorable stay,
Willie Williams.
whether they are visiting Cape Town for work or play. Mr Williams is excited to take up the reins. Mr Williams, said: “For me, hospitality isn’t just a job. It’s a passion – it’s in my blood and bones – it’s part of life. It is life!”
Index of advertisers and contributors ADVERTISER
PAGE
WEBSITE
AAXO
17
aaxo@aaxo.co.za
www.aaxo.co.za
Dragonfly Africa
30-31
info@dragonfly.co.za
www.dragonfly.co.za
Event Greening Forum
15
info@eventgreening.co.za
www.eventgreening.co.za
EXSA
14
exsa@exsa.co.za
www.exsa.co.za
reservations.sandton@hotelsky.co.za
www.hotelsky.co.za
Hotel Sky
FC,IFC,6-8
Mjunxtion
4
yolande@mjunxtion.co.za
www.mjunxtion.co.za
Premier Hotels & Resorts
33
info@premierhotels.com
www.premierhotels.com
SAACI
13
info@saaci.org
www.saaci.org
SA Events Council
29
hello@saeventscouncil.org
www.saeventscouncil.org
SITE Africa
16
info@sitesouthernafrica.com
siteglobal.com/chapter/site-africa
44 Business Events Africa December 2023
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THE PAGE LAST WORD STRAP
Photo by Campaign Creators on Unsplash
The world is your oyster — with a hospitality qualification In a recent travel and tourism report, it shows that 14 million new hospitality graduates will be needed to fill a skills gap by 2025.
T
he world is truly your oyster if you have an international hospitality accreditation in hand. What’s more, many hospitality management skills are transferable, so graduates can switch between industries and take on new opportunities as their life’s journey progresses. Etresia Booysen, a senior lecturer at The IIE School of Hospitality & Service Management (IIE HSM) in Rosebank, Johannesburg, said: “I always tell my students that the hospitality industry is so broad that they need to place themselves within it, and what you start off doing is not necessarily what you’re going to do for the rest of your life. A hospitality qualification gives people a grounding and building blocks for a number of job prospects and careers.” When you hear the word ‘hospitality’, the first thing that comes to mind is establishments such as hotels, resorts, and restaurants and, while those businesses exist within the hospitality world, in reality, the industry is extensive, spanning countless careers across a large number of companies. A good hospitality qualification not only prepares students for the hospitality industry but provides them with a wide range of service-oriented skills, and trains them to think, plan, and execute with the guest and consumer in mind.
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Hospitality management degrees provide graduates with a strong set of transferable skills, including those in high demand in sectors outside of traditional hospitality roles, including management consulting, sports management, the financial sector, and eCommerce. In fact, anywhere where service and good people skills are required. Luca Clark (22) from Melrose North – who completes his three-year Bachelor of Hotel Management (BOHM) at IIE HSM this year – doesn’t see himself always working in a traditional hospitality role in a hotel or restaurant. “After graduation, I am planning to embark on a sabbatical year dedicated to experiential learning and travel. My primary strategy for achieving this goal is to seek employment aboard cruise ships. My professional ambition is rooted in active participation in the events sector, with a long-term vision of launching a prominent events company dedicated to the orchestration of large-scale music festivals,” Mr Clark explained. Ms Booysen believes that formal and recognised hospitality qualifications have become essential, particularly in response to growing market demand, paired with an increasing global shift to a servicefocused and experience economy. “At IIE HSM, we seek to specifically address the rapidly expanding need for
service, hospitality, and customer-centric education, spanning entry-level through to management-level qualifications, including certificate, diploma courses, and the BOHM, which is essentially a business degree with a hospitality foundation.” Another soon-to-be IIE HSM graduate is 21-year-old Zanelda Kok, from Germiston, who plans to work internationally and who dreams of owning her own hotel or small establishment. For her, the Work Integrated Learning (WIL) experience, where she worked in a management capacity in a hotel, has been crucial in developing her skillset. “The industry is continuously growing and I believe that with hard work, my future is bright,” she said. In fact, travel and tourism are two of the fastest-growing industries in the world, today. The State of Hospitality 2022 believes that hospitality operations will soon surpass pre-Covid levels, to the value US$502.7-billion. By 2025, growth is forecast to reach US$846-billion in total spending within the travel and tourism industry. Tourism and hospitality constitute 4.7 per cent of the total global GDP growth each year — equal to the construction industry. As of 2021, there were 17.4-million global hotel rooms available to travellers, and this is projected to grow to 18.6-million by the end of 2024. The greatest proportional increase will be upscale luxury hotels, increasing from 4.1-million in 2021 to 4.7-million in 2024 — a crucial opportunity for upcoming hospitality graduates. Perhaps the most striking is the massive talent gap in the hospitality and travel industry. Up to 14-million new hospitality graduates will be needed to fill this skills gap by 2025. Renee Hill, IIE HSM’s managing director, said: “By studying hospitality management, students acquire tangible in-demand skills that employers look for in candidates. This applies to not only upper-level management skills and operation processes, but also marketable skills such as teamwork, leadership, design thinking, finance and budgeting, and marketing.” IIE HSM offers the following qualifications: IIE Bachelor of Hospitality Management NQF 7; IIE Higher Certificate in Hospitality Management NQF 5; IIE Advanced Certificate in Hospitality Management NQF 6; IIE Advanced Diploma in Hospitality Leadership NQF 7.
Business Events Africa December 2023 45
DIGITAL
DIRECTORY
2 for 1 offer
AFRICA’S LEADING
BUSINESS EVENTS DIRECTORY
The print listings now mirror our online directory style with basic and premium listings. In fact, upgrading a basic listing in print to premium will include an upgrade to premium on the website and vice versa. The same information online is printed in the print directory.
Business Events Africa is known for having the most comprehensive directory of venues, service providers, speakers and conference organisers in Africa. We have been a trusted source of information for more than 40 years, and now offer this valuable resource online. The market is tough out there. What makes your business different from any other? For starters, be more accessible on the internet. Online searches are now the preferred method of finding information and contact details, so the better your online presence, the more business you will get.
BENEFITS OF LISTING YOUR BUSINESS: • By claiming your listing, you can may your company’s information up-to-date at your own convenience • Upgrade your listing online at any time, to maximise your brand exposure • Improve your SEO and online presence • We provide a targeted audience for your business • See your stats – know how many people are seeing your listing • Increase traffic to your website with a link from the directory For as little as R2 400, you may get the edge over your competitors by providing indispensable information to your customers on our online directory.
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