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SANDTON CONVENTION CENTRE
Vol 37 No 1 2017
A SPACE TO SHAPE IDEAS
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CONTENTS 7
VOL 37 NO 1 2017
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Special Features
africa.com
vents www.businesse
Voice of the
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12 INCENTIVE VENUE nts Industry
Business Eve
in Africa
Vol 37 No 1
2017
Protea Karridene, situated on the popular KwaZulu-Natal South Coast, recently underwent a refurbishment, creating even more luxury and comfort for guests.
14 GOLF CONFERENCING Conveniently situated just off the N1 highway inside the Centurion Residential Estate, is the Centurion Country Club, which is an ideal setting for all your golfing, conferencing and function requirements.
16 TSHWANE
SANDTON ON CENTRE CONVENTI
APE IDEAS
A SPACE TO SH
Conferencing in Tshwane? Consider the sophisticated conferencing facilities at Sierra Burgers Park Hotel, overlooking the attractive Burgers Park. If you want to get out of the city, then look no further than Kievits Kroon Country Estate for your conference, board meeting, strategy, training or brainstorming session. Another great option is Arcadia Hotel, located at the foot of the Union Buildings, which offers value for money and a caring touch of hospitality.
20 MEETINGS AFRICA PREVIEW 2017
About the cover
SANDTON CONVENTION CENTRE What’s happening in 2017? Sandton Convention Centre is enjoying strong growth in local and international events for 2017, on the back of a great 2016 that featured many first-time major global events, as well as numerous repeat events.
Regarded as Africa’s premier business events trade show, Meetings Africa will take place at the Sandton Convention Centre in Johannesburg from 27 February to 1 March 2017.
39 IMEX 2017 IMEX declares a new purpose for 2017: Re-imagines key education programmes.
40 ACTE SURVEY Twenty per cent of companies responding to a survey conducted by the Association of Corporate Travel Executives report that the current US travel ban is causing their travellers difficulty.
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EDITOR’S COMMENT
Become the difference We are living in interesting times. The inauguration of Donald Trump as US president has certainly given the media lots to talk about. I think the greatest concern is the uncertainty as he continues to surprise with his hasty decisions from walls to travel bans without thinking about the consequence of such actions.
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e then have Brexit, which brings with it almost as much uncertainty. I don’t think we can predict the outcome of such a move. The world is certainly in a period of transition. We will have to hope for the best and plan for the worst. South Africa seems to look a lot more stable and “boring” in comparison with all these changes.For once, even with all our local political sagas, we are, in the broadest terms, secure. This should in reality be a good thing when we bid for incentives, international congresses and exhibitions. This and the fact that we are starting to take “sustainability” more seriously in the business events sector. Meetings Africa announced recently that “sustainability” is its theme for this year’s show. I really believe that sustainability is a better term than just “greening”. Honestly, I always questioned the term greening as it just sounded too much like a fad. The word “sustainability” is
just so much more powerful and less “wishy washy”. The truth is, we all do need to be more mindful of our environment and how we can become more sustainable in our own lives, before trying to bring it into our shows, congresses and events. There needs to be a shift in the mindset or we are just “greenwashing”. My 10-year-old daughter is part of an environmental club at her school called Footprints. I am astonished how she has, through this club, become so conscious of her environment and the impact she has on it. They have a vegetable garden which they work on and every now and again brings home something from the garden. This programme has taught her about living a “sustainable” life. It has had such an impact on her life that she has started a vegetable garden at home. You probably wondering why I bring this up. The thing is, if you don’t believe in your own “sustainability”, how are you going to actually sell the concept in your
Credit: Hein Liebetrau
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bids. You need to live it, believe it, before going that route. I am by no means a “greeny beany”, but slowly I am changing my own mindset and do see the benefit for future generations. Maybe it took my daughter to see it, but whatever your catalyst is, make the shift first before bringing it into your organisation. What I really like about sustainability is it goes past the “green side” and touches on the human side – giving back to the community. Something South Africa really needs. Make a difference by becoming involved. Without your input, there will be no change for the better. If anything, getting your hands dirty in a bit of soil will certainly bring down your blood pressure when thinking of the current turmoil in our world.
Irene
Email: gomesi@iafrica.com
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NEWS
Tsogo Sun appoints GM of new
Cape Town hotel complex “Dynamite comes in small packages” is definitely characteristic of Chandreshwar Singh, the newly appointed general manager of Tsogo Sun’s hotel complex in the Cape Town city centre.
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aised in Umtata in the Eastern Cape, Mr Singh is well suited and in a perfect place in his career to take on the challenge of opening and leading the team of the dual hotel complex set to open in September 2017. The new property will consist of two products in one complex, a 202-bedroom latest-design SunSquare Cape Town City Bowl hotel and a 302-bedroom new generation StayEasy Cape Town City Bowl hotel. Each will have its own unique character and appeal, but the overriding offering in both is affordable and stylish, highquality accommodation. No stranger to Tsogo Sun or to Cape Town, Mr Singh describes his new position as a huge opportunity. “This will be my first general manager position and if I look back to where I started, I have come full circle and will now be managing my own hotel. It’s something quite special to open a new hotel and I am humbled at being selected to do so,” Mr Singh said. Mr Singh, who comes from a conservative Indian family and who started his studies in chemical engineering, began his career journey running a back-packers in Durban. In 2000, he moved with his wife and children to Cape Town and started working at the Table Bay hotel, stocking and refilling the mini bar. It was during this time, immersed in the constant energy and hype of the five-star hotel, that Mr Singh realised he wanted to have a career in hospitality. With a fiercely determined attitude, he worked his way up to concierge,
valet driver and then on to reception and the front office department as the assistant front office manager. After six years at the Table Bay, Mr Singh moved to Arabella Sheraton (which rebranded to The Westin in 2007) where he held the position of front office manager for three years. In 2009 Mr Singh joined the Tsogo Sun group at the Southern Sun Newlands hotel. It was at Southern Sun Newlands that Mr Singh gained further exposure in the many departments within the hotel from front office, to housekeeping, reservations, and security, to food and beverage. He was also part of the team who hosted the players during the 2010 Soccer World Cup, as well as hosting the IPL teams when it moved from India to South Africa. From Southern Sun Newlands, Mr Singh moved to Southern Sun Waterfront where he remained for just under two years. In 2012, Mr Singh took up the position of deputy general manager at the Southern Sun The Cullinan hotel where he was occasionally required to act in the capacity of general manager. Seeking new challenges and an opportunity for growth, Mr Singh moved to Johannesburg in January 2016. Here he joined the InterContinental Johannesburg Sandton Towers team
as hotel manager, gaining experience in working with international ng Si r travellers and an a C h a n d re s h w international brand. Later in 2016, Mr Singh was then selected to take on the role of general manager at the new hotel development in Cape Town, under the leadership of Tsogo Sun’s Cape Town operations director, John van Rooyen. Commenting on Mr Singh’s appointment, Mr van Rooyen said: “We are thrilled to have Chandreshwar joining our Cape Town team once again. Having extensive experience in running hotel rooms, we feel he is the perfect fit for this exciting development, right in the heart of Cape Town’s buzzing Bree Street precinct.” Included in the complex will be five banqueting and conference facilities, with the largest catering for up to 140 delegates; Tsogo Sun’s trendy and fast growing casual dining offering, Vigour & Verve; a rooftop pool and bar with panoramic views; a fitness centre; retail space and approximately 300 undercover parking bays.
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A LOCAL PERSPECTIVE
Managing for
motivation
in 2017
Dubbed by the meme-generators of the world as “the year that should be put in to rice” [to fix it…], 2016 was, by all accounts, a difficult year.
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hile the holiday season may have achieved some repair to the morale of staff around the country, it is essential that team and HR managers utilise the means at their disposal to hit the ground running in the new year. Encouraging staff to enjoy their work and maintain motivation in order to deliver an undeniably good service to their customers is crucial if 2017 is to be a better year. “Management will normally always witness two types of people when the new working year begins: those who are excited to be back at work, feeling refreshed and ready to tackle their tasks; and those who feel they haven’t rested enough, and resent being back in the office,” said Liane McGowan, happiness guru and founder of Happy Monday CC. The key is for management to harness the motivation of those who already possess it, and foster it for those who need a helping hand. “There are various techniques that can be used to motivate staff through the post-holiday slump,” Ms McGowan added. “Encouraging laughter, fun and a general increase in office happiness, when employees return to work, is key. Keeping morale high by increasing the awareness of happiness within the workplace and adding exciting elements into the brandnew year will set the tone needed!” Research indicates that employees will respond well to formal interventions which can be targeted on creating an eager and motivated workforce for the year ahead. “Starting the year on a high note will keep employees encouraged and happy during the emotional slump many feel after returning to work from their long (or not long enough) holiday. This slump is also most likely caused by financial
stressors, when we tend to overspend during the festive season, but need to make ends meet throughout January.” For years, Positive Psychologists Sonja Lyubomirsky, Laura King and Ed Diener conducted more than 200 studies on more than 275 000 people worldwide. Their findings show that happiness leads to success in almost every domain in life, including work performance and work relationships. Cynthia D Fischer wrote an article “Happiness at Work” and in her abstract stated the following: “At all levels, there is evidence that happiness has important consequences for both individuals and organisations. Past research has tended to underestimate the importance of happiness at work.” Ms McGowan offers three new year (and all year) resolutions that companies should implement for 2017, focusing on employee emotional development and happiness. In order to strive for a change in your workforce, it is key that a change in the processes being implemented occurs. So, resolution one first and foremost is to embrace such change. “We cannot expect changes to occur using old, outdated campaigns. In order to achieve new results, you need to embrace and implement new things”. Strive to develop a happy environment; one which your employees will love working in. “When the environments in which we exist add to our emotional wellbeing in a positive way, we want to stay and thrive in such environments.” Lastly, seek the correct advice on the development and implementation of such campaigns and changes that may be needed within your work space, to achieve the necessary results. There is an absolute global shift towards the happiness factor within the corporate space and it is time for South Africa
to catch up. Motivation and happiness go hand in hand – and with the right approach, management can ensure both are achieved in 2017.
Who is Liane McGowan? Happy Monday CC was founded by happiness guru, Liane McGowan. She obtained a degree in Psychology through UNISA in 2012. Ms McGowan has worked as an operations manager with Currin’t Events for more than 12 years, working directly with medium and large corporates in South Africa. During these years, Ms McGowan identified a need for a mental wellbeing focus and began researching the topic of happiness within the corporate space. She conducted her honours research report in 2010 on the prerequisites for successful retirement for adults over the age of 60; where she found that happiness in retirement was linked to happiness in the workplace.
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COVER STORY
SANDTON CONVENTION CENTRE
What’s happening
in 2017?
Sandton Convention Centre (SCC) is enjoying strong growth in local and international events for 2017, on the back of a great 2016 that featured many first-time major global events, as well as numerous repeat events.
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arly in the year is the Meetings Africa 2017 Trade Show, from 27 February to 1 March. Meetings Africa is the showcase for Africa’s diverse offering of global meetings services and products. It’s an iconic industry event and one of SCC’s signature events every year. The event will showcase offerings that range from best services to products that are synonymous with Africa, and that will promote Africa as a whole. SCC has close on 50 other major local and international events scheduled for 2017, which include 17 confex events, 11 exhibitions, 10 conferences, and numerous other special events and presentations, as well as six major events organised by associations and societies – Evolve (SA Rheumatology Association) Congress in February; Short-term insurance Summit in March; ACFE (Association of Certified Fraud Examiners) Confex in September; Actuarial Society in October; the Africa ASEAN (Association of Southeast Asian
Nations) Business Expo in November; and the 13th PASCAR (Pan-African Society of Cardiology) Congress, also in November. The Global Entrepreneurship Congress will take place from 13-16 March for more than 500 delegates comprising entrepreneurs, investors, researchers,
policymakers and other start-up champions from more than 160 countries with the aim of identifying new ways to help founders start and scale new ventures around the world. Delegates will make connections, gain insights, and learn about new research. For décor and design enthusiasts, the first
Sandton fun facts The Sandton area is one of the area – Sandown and • The bronze statue of our the most opulent in Africa Bryanston. greatest statesman in and is often dubbed, ‘Africa’s Sandton’s Nelson • The 12-storey Sandton richest square mile’. Mandela Square weighs Convention Centre is one In recent years, it has 2.5 tonnes. of the largest convention become the primary financial centres in Africa. • Popular culture says district of South Africa and Sandton City was nearly • S andton City is one of Johannesburg's premier named the Knoppieslaagte Africa's largest shopping business centre. City Shopping Centre – malls, boasting close on • The name Sandton is a 2 but thankfully sense 300 shops, with 128 000m combination of the two main suburbs making up of retail space. prevailed!
COVER STORY
About Sandton Convention Centre Sandton Convention Centre is located in the heart of Sandton’s hotel, business and entertainment district. The Centre offers easy access to more than 5 000 hotel rooms (ranging from economy to deluxe), is adjacent to some of the country’s premium shopping and entertainment complexes (Sandton City and Nelson Mandela Square), which provides 10 600 secure parking bays. Sandton Convention Centre offers unlimited potential with more than 22 000m² of state-of-the-art meeting, exhibition and special event space. Purpose-built to international standards, the convention centre is able to host meetings, conferences, exhibitions and special events of virtually any size and Design Joburg exhibition will be hosted in May by SCC, which will “showcase the trailblazers, pioneers and unfamiliar talents of the design world,” according to UK-based organisers, Media 10. Scheduled to return in May is the Arnold Classic Sports Festival, which held its inaugural event in May 2016 and was deemed a striking success, accommodating 48 different sporting codes, with 11 250 athletes and participants, and upward of 50 000 visitors. Added to this festival was a fitness and trade expo featuring 250 exhibitors. The Classic gave a wide range of sporting codes the opportunity to participate on a national platform, attracting participants as well as potential participants and spectators.
nature. It offers some of the most advanced technology available for convention and exhibition centres anywhere in the world. Multiple events can be staged simultaneously on four main levels, and 10 000 visitors can be accommodated at any one time. A team of highly-trained staff is on hand to provide support services. Its central position in Sandton provides easy access to Johannesburg International Airport, Gautrain rapid rail, the Sandton CBD, major hotels and shopping centres. Sandton Convention Centre was developed and is managed by Tsogo Sun, the leading hotels, gaming and entertainment company in South Africa, providing a vast variety of ‘The Dubai Show’ is returning to SCC in May 2017, to promote Dubai as an attractive investment and tourist destination for African investors and businessmen. The China Homelife Fair, dubbed the biggest Chinese sourcing platform in South Africa, is also returning to SCC in August 2017. Infrastructure Africa 2017 conference and exhibition will take place from 20-23 August, focusing on the water, energy, ICT and telecoms, transport, and finance sectors, with the aim of bringing business together to explore new trading opportunities, establish new business networks, develop and form
About Sandton Sandton’s rich history dates back as far as the Iron Age, more than 3 000 years ago, according to the recent discovery of an Iron Age smelting and forging site in Lonehill, a suburb of northern Sandton. Patterns on pottery fragments found at Lonehill suggest that the area was inhabited by Sotho and Tswana people between 300 and 400 years ago. More recently, 33 years before gold was discovered in the Witwatersrand, it was found in Sandton. In 1853, prospector Pieter Jacobus Marais panned for and found gold in the Braamfontein Spruit, the river now crossed by the William Nicol Bridge. The Witwatersrand, just a short distance from Sandton, was the richest goldfield ever discovered and it is estimated that up to 40 per cent of the world’s gold originated there.
hospitality and exciting entertainment and leisure experiences. Combining an established heritage with a professional and energised approach, the group proudly encompasses 14 casinos and more than 90 hotels in South Africa, Africa, Abu Dhabi and Seychelles. partnerships and plan a way forward to address some of the continent’s infrastructural requirements. In the financial sector, the Wealth Summit 2017 will take place from 28 August to 1 September; My Planner Tax Indaba from 10-15 September; the Financial Planning Summit from 8-10 October and Finance Indaba Africa 2017 from 10-14 October, among others. “Sandton Convention Centre is enjoying an exceptionally busy period with exciting events that showcase the world-class standards of SCC and the Tsogo Sun hotels,” says Mr Bird. “We’re proud of the confidence that the international and local business, lifestyle and consumer events industry is showing in our ability to host events that more than meet their exacting expectations. “We will strive to ensure that 2017 delivers excellent outcomes for all our customers and visitors.”
SANDTON CONVENTION CENTRE JOHANNESBURG | SOUTH AFRICA POTENTIAL RELEASED For more information on Sandton Convention Centre, log on to www.sandtonconventioncentre. co.za, join the Facebook page on http://www.facebook.com/ SandtonConventionCentre or follow on Twitter at @SandtonEvents
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COVER STORY
Meet the team Shaun Bird, General Manager Shaun Bird joined the Sandton Convention Centre team in August 2016 as the new general manager with a wealth of experience in the management of convention facilities and hotels. He moved to South Africa from Botswana where he was complex operations manager at the Grand Palm Hotel, Casino and Convention Resort in Gaborone for seven years. Shaun entered the hospitality industry in Durban in the early 90s as a graduate in hotel management and has worked in varied positions in hotels in South Africa and in London. He returned to South Africa and developed skills in the management of high volume, high quality businesses. His work experience also includes managing the Gaborone International Convention Centre, food & beverage manager at The Westcliff, and a foray into entrepreneurship in an engineering company, which gave him a greater understanding of business ownership.
Adriaan Liebetrau, Sales & Marketing Manager The most recent addition to the SCC team in the role of sales and marketing manager is Adriaan Liebetrau. He is responsible for the entire Sandton node comprising Sandton Convention Centre, Intercontinental Sandton, Sandton Sun and Garden Court Sandton City. Having worked in the hospitality industry since secondary school, then completing his studies at the University of Johannesburg, Adriaan has amassed a
wealth of knowledge and experience which includes heading up the conferencing and events division of Travel with Flair and serving on the SAACI (Southern African Association for the Conference Industry) board as a director before joining the Association as its chief executive officer in May 2014. During his tenure as chief executive officer of SAACI, Adriaan was keynote speaker at many conferences, both locally and throughout Africa. He also served as a director of the Tourism Business Council of South Africa until the end of January 2017 and currently serves on the Tourism Charter B-BBEE Council. His fresh and honest monthly leadership articles published in monthly trade media are well read. Adriaan has achieved industry recognition as the continental winner in the Tourism and Leisure sector CEO Global Titans – Building Nations 2015 Awards for South Africa, SADC South Region and Africa.
Daksha Vallabh, Sales Manager - Exhibition Daksha Vallabh joined the Sandton Convention Centre team as exhibition sales manager in October 2016. Ms Vallabh’s initial tertiary training was a scholarship diploma in radiography from Witwatersrand Technikon. She worked as a radiographer in Johannesburg and then as a supervisor for Trade Information Systems, and while there Ms Vallabh was approached by Kagiso Exhibitions to run their registrations at exhibitions. She says she quickly fell in love with the excitement and vibe at exhibitions
SANDTON CONVENTION CENTRE – and when she was offered a position at a leading exhibition company, she immediately accepted. Her interest in the exhibition industry grew. She studied further and achieved a national diploma in Exhibitions, Events and Conference Management from Damelin in 2006 and a certificate in Project Management from Wits University in 2009. Her position entails maintaining good relationships with exhibition organisers whose exhibitions are hosted by the SCC, while also sourcing new exhibitions.
Nasrin Hoosen, Sales Manager – International & Associations SCC’s new sales manager looking after the international and associations portfolio is Nasrin Hoosen, who is enthusiastic about her new role at SCC, working with internal and external stakeholders to develop international business for the SCC, to the benefit of the greater metropolitan area. She works closely with local tourism associations and convention bureaux to bring international conferences to Sandton. She joined SCC in 2010 as an internal sales co-ordinator as her first foray into the hospitality industry. Her prior experience was in business development in the recruitment industry. Nasrin is an avid follower of industry trends and developments, she loves international travel, and she is thriving in the MICE industry. She is hooked by the never-ending challenge of selling space and says she is “always looking for better ways to prospect, engage people, overcome obstacles, and beat tough competitors. Every day is an adventure!”
Sales & Marketing team From left: Romola Reddy (Sales Executive - Hotels), Daksha Vallabh (Sales Manager Exhibitions), Michelle Bingham (Sales Manager - Corporate), Adriaan Liebetrau (Nodal Sales & Marketing Manager), Nasrin Hoosen (Sales Manager - International & Associations), Vino Pillay (Marketing Executive), Shaun Bird (General Manager), Lethabo Thlapane (Sales Manager - Government) and Elmo Scholtz (Reservations Manager)
PERSONALITY PROFILE
Ben Asoro
respects diversity Adaptable Ben Asoro, 44, ICCA Africa chairperson and director, conference, marketing and sales at Calabar International Convention Centre, works on the philosophy of “be good to people – clients and colleagues a like”.
H
e credits his success to his ability to adapt to situations. “Refined interpersonal skills and respect for diversity seems to have been a good combination for my success,” he added. Regarding the ICCA Africa chapter, he said: “Africa has lots of potential which I know cannot be fully exploited with skewed ICCA Africa membership in favour of just a few African countries. “We need more active and strong members to enable us to fully exploit the potential of conferences on the continent. These conferences alone can keep everyone busy enough to meet their respective objectives. “I also believe Africa must tell her own story in order to correct some of the stereotypical notions that tilt decisions against us.”
What role does your family play in your life? I am married to Reka and blessed with two wonderful kids. Family is where I retreat to after the madness and the demands of the industry.
Do you have any hobbies? I listen to classical music – mostly from the baroque period. My favourite composers are George Frideric Handel, Wolfgang Amadeus Mozart and Antonio Lucio Vivaldi.
Do you play any sports? I play football with my son in the backyard to compensate for my disappearing acts due to work demands.
(marketing major) and MBA, both from University of Nairobi.
What is the most memorable place you have ever been to, and why? In industry circles, the most
Where did you start your career? At Coca Cola as a research
memorable event was having a gala dinner in a tomb in Hyderabad, while personally it was a trip to the White House in 2010.
What has been the biggest change you’ve seen in this sector? More collaborative efforts, as opposed to competition, among members has been the biggest change.
Who is your favourite movie star? It used to be Bud Spencer, when movies were movies.
What is the most impulsive thing you have ever done?
Who is your role model? President
love seeing the world, appreciating other people’s culture and ways of life.
was promoted and transferred to aftermarket support as marketing manager in 2002. This is where I developed an interest in the industry.
Mum’s chicken soup and, of late, I have discovered Nigerian Chicken Pepe soup without pepper. The Effik knows how to do it with some minty herbs.
I support individual talents in a football match and not any team.
born and bred in Nairobi.
How long have you been in the business events sector? I
What is your favourite food?
What is your favourite sport?
What do you do for leisure? I
and promotions assistant. This was a long vacation placement in the third year of university education in 1996.
in the office, at home, in the car.
Buying nice designer shirts not once, but twice. I sober up when I see my bank statements and vow never to do it again – but sadly not for long.
Where did you grow up? I was What did you study after school? I did a Bachelor of Commerce
How do you relax? Classical music
If you could be anyone for the day who would you be and why? Mother Teresa. Touching people’s lives in the most impactful way.
What is your favourite city? Kisumu City, my dad’s home town. I tend to head there every time I need real peace and connection with family and, of course, mum’s chicken soup.
What is your favourite book and TV programme? I don’t watch TV programmes anymore. My favourite book is the Bible.
Barrack Obama, just because he is a living example of the fact that one shouldn’t blame the circumstances you find yourself in, but set goals that would scare you, and work on achieving them against all odds.
What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps? Be good to people – clients and colleagues alike. You’ll never know when next you will need them. Secondly, it is a very small industry. Please maintain networks. Most of the things I learnt in this industry were not from my boss, but from my industry network.
What is your dream for the future? I find a lot of satisfaction in mentoring event management university students and colleagues. On a personal front, I want to expand my appreciation and knowledge in inter-governmental conferences. I find the rules of procedures, protocol and precedence to be observed in planning, co-ordination and servicing such meetings are just amazing.
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INCENTIVE VENUE
The Protea Hotel by Marriott® Karridene Beach
Distinctly luxurious Situated just 20 minutes south of Durban, this modern and luxurious South Coast hotel resort is well known for its excellent accommodation, wonderful food, friendly hospitality and first-class service. Located between the lagoon and the beach at Illovo, Protea Hotel Karridene Beach, is the ideal location for incentives, conferences and events.
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he hotel is known for its sporting, recreational facilities and attractions, including golf, squash, swimming, deep-sea fishing and shark diving. The Protea Hotel Karridene Beach recently had a major refurbishment, creating even more luxury and comfort for our guests. The refurbishment included renovation of the bathrooms, new carpets, new air-conditioners, upgrading the three suites completely, and a facelift for the restaurant, bar, reception area and
the public toilets in the reception and conference area. Accommodation at the Protea Hotel Karridene Beach is luxurious, elegant and spacious, with 56 deluxe twin bedrooms, 21 deluxe king-size rooms, one paraplegic deluxe room, two junior suites, one presidential suite, 24 timeshare apartments and 64 caravan sites. The Protea Hotel Karridene Beach has the latest in conferencing equipment and can accommodate up to 180 delegates. The two venues can divide into five separate venues, an executive boardroom
and a magnificent sea facing viewing lounge overlooking the Indian Ocean. Banquets can be catered for up to 150 guests and 200 delegates with trestle seating. The outdoor undercover terrace overlooks the swimming pool and is suitable to host braais and themed evenings for guests up to 100. Teambuilding events can be arranged in various areas of the resort. The Oakwoods Restaurant is housed in a glass structure overlooking the Umzimbazi lagoon and the lush KwaZulu-Natal
INCENTIVE VENUE
vegetation surrounding it. Decor includes stylish granite tables covered in the finest table linen, while designer chairs complete the ensemble, forming the perfect setting for hearty buffet breakfasts, terrace lunches and delicious buffet dinners. There is also the well-appointed Rumours bar, with an outside terrace area overlooking the swimming pools. A wheelchair-friendly boardwalk leads onto the beach. There are two adult swimming pools and a separate one for the kiddies. On-site recreational facilities include mini
golf, a kiddies play park, trampolines, volleyball court and the sports centre that includes two squash courts, pool tables, table tennis, a video arcade and sauna. Guests can also treat themselves to a pampering session in the newly-opened Spa at Karridene. Nearby activities include watersports (boating, jet-skiing, sailing, scuba diving, snorkelling, waterskiing, surfing), bowling and horseback riding.
BANQUETING GROUPS & CONFERENCE Old South Coast Road, Illovo Beach, Durban, South Africa. Tel: +27 (0) 31 916 7228 Email: nokulunga.dlamini@proteahotels.com, www.marriott.com/hotels/travel/ durka-protea-hotel-karridene-beach
proteahotels.com
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GOLF CONFERENCING
ADVERTORIAL
CENTURION COUNTRY CLUB
An ideal setting for conferencing Centurion Country Club has recently taken the Clubhouse catering services in-house with a newly established food and beverage team and we invite you to come and experience this exciting new change.
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e offer state-of-the-art conference facilities in a private serene environment that does not feel like you’re at an impersonal hotel, but rather at home. Our venue can accommodate up to 120 delegates. From superb new menu options to new conference package rates, be sure to book your next function, work meeting or conference at the Centurion Country Club. Furthermore, we provide the ideal setting to host elegant weddings and offer a warm and friendly welcome for wedding guests to ensure a most special day with value-for-money wedding packages on offer. Enjoy a scrumptious breakfast or lunch at our beautifully decorated halfway house that operates from 7am to 4pm. Our delicious and delectable Patio menu offers from snacks and platters to salads, grills and gourmet sandwiches. Open from 12pm to 11pm – join us for either lunch or dinner. We also serve the best pizzas in town.
Our expert Peter Matkovich-designed golf course has parkland areas, desert areas and numerous holes surrounded by water to ensure an incredible variety of shots and challenges for any golfer’s game. A specialist golf co-ordination team ensures that the golfer’s every need is correctly catered for, whether it is for a big corporate golf day or just for the individual golfer. We offer competitive rates for fundraising golf days, as well as corporate membership packages. Also available is a driving range, as well as four-hole mashie course, ideal for teambuilding. Come and see what all the fuss is about.
t: 012 665 9609 e: functions@centurioncountryclub.co.za www.centuriongolfestate.co.za
LIVE • PLAY • VISIT
CENTURION COUNTRY CLUB For all your golfing, conferencing and function requirements
Conveniently situated just off the N1 highway inside the Centurion Residential Estate.
Come and see what all the fuss is about! Call 012 665 0279 for more information www.centuriongolfestate.co.za functions@centurioncountryclub.co.za
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TSHWANE
Sierra Burgers Park Hotel
Sophisticated
conferencing
ADVERTORIAL
The Sierra Burgers Park Hotel is a preferred hotel situated in the capital city of Pretoria, overlooking the attractive Burgers Park.
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he hotel has one of the leading and most sophisticated conference venues in Pretoria. The variety of meeting rooms within the hotel allows greater flexibility to host a range of different events and break away groups.
Intimate boardrooms suitable for small meetings are also available. Sierra Burgers Park Hotel is also a leading provider of video conferencing. The 12 conference rooms are: • Afrika House, consisting of Serengeti and Etosha venues,
can accommodate up to 400 delegates combined. •M andela I, II, III can accommodate up to 380 delegates and have separate reception and bar facilities. •T shwane 1-6 can accommodate up to 240 delegates. •T he Ambassador accommodates up to 100 delegates. The Sierra Burgers Park Hotel boasts 251 rooms – 237 standard rooms, six suites, five executive studios,
TSHWANE
two presidential suites and one paraplegic room. Linda Stoltz, banqueting manager, said: “The hotel is situated close to all major business centres. Conference guests favour the Sierra Hotel Group – Burgers Park Pretoria as a refreshing location, central in the CBD, for important conferences and business meetings. “We have a perfect setting for corporate lunches, private conferencing and banquet events. Sierra Burgers Park Hotel offers a range of venues, equipment and facilities for hire, with safe and convenient parking. “We are well known for our everchanging delicious meals and
understanding of multi-cultural society menus that include western and African dishes. “Our events team will help you with your arrangements whether your function is a launch, presentation, banquet or an industry seminar. Once your event is confirmed, you’ll be allocated a banqueting co-ordinator who will be your point of contact through the planning stages until the day of your function,” Ms Stoltz added. Other facilities include a fullyequipped business centre with free Internet connectivity, swimming pool and professionally-equipped fitness centre as well as an ATM. The hotel offers a complimentary
shuttle to all Government buildings in Pretoria, as well as a complimentary pick up and drop off service to the Gautrain station. The hotel also has guaranteed power with a 680KVA capacity generator.
HOTEL GROUP
BURGERS PARK Tel: +27 (0)12 322 7500 burgerspark@sierrahotels.co.za www.sierrahotels.co.za/sierra-burgers-park
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TSHWANE
If you are looking to book a conference, board meeting, strategy, training or brainstorming session, Kievits Kroon Country Estate just outside Pretoria offers superb facilities and service to ensure your event is seamless and memorable.
ADVERTORIAL
Kievits Kroon Country Estate offers seamless conferencing
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he award-winning Estate is recognised as one of the top conferencing venues in Pretoria and Gauteng, and has recently won a number of awards, including Best Luxury Country Hotel in South Africa in the 2016 and 2015 World Luxury Hotel Awards; an eighth consecutive Diamond Award in the Diners Club International Wine List of the Year Awards; three consecutive TripAdvisor Certificate of Excellence Awards; and the 2016 Luxury Travel Guide Global Award for Luxury Retreat of the Year. Kievits Kroon’s state-of-the-art conference facilities, fully equipped business centre, delicious cuisine and professional support personnel will make your company conference a slick, impeccable, successful event. Conference packages are tailored to suit the organisation’s individual requirements and include: • A dedicated conference host assigned to your conference, offering a highly personalised service. • Standard audio-visual equipment including a flip chart, white board, stationery and data projector. • Wireless internet – complimentary Wi-Fi in the conference centre and throughout the Estate.
For events which run longer than a day, the Estate offers luxurious en-suite accommodation in 142 rooms and a wellness spa which will assist delegates to feel relaxed and rejuvenated. A versatile range of dining options, tailored to your group’s requirements, are offered in indoor and outdoor venues. A variety of menu types include buffet, set menu or signature dining experiences. Keep your conference fresh with themed banquets, outdoor braais, pool bar functions or private dinners. Vegetarian, Halaal or Kosher menus are available. Kievits Kroon’s dedicated conference centre has a magnificent wood-panelled 16-seater executive boardroom suite, 12 conference rooms, and a fully equipped business centre. Conference hosts are stationed in the reception area and are on duty for the duration of your meeting or conference, to assist with any special requests. They will also ensure your breakaway rooms are set up and your refreshments are served at the requested times. Snack menus change daily and include delicious options such as smoothies, granola glasses, mini hamburgers and homemade pies. The fully equipped business centre, located on the ground floor of the
conference centre, is open daily from 07h00 – 22h00. With three computer stations, it provides complimentary Wi-Fi, as well as printing and faxing services. The Estate’s chapel was recently converted into a beautiful conference venue, now known as the Old Chapel, with a ground floor conference room, Boschendal, and four breakaway meeting rooms. De Kasteel is the functions hall at Kievits Kroon, generally used to host gala dinners and banquets, AGMs and other major events. However, it easily transforms into a corporate set-up, accommodating up to 350 guests for a cocktail function or 300 people seated cinema-style for a conference. Technical support services, such as three-phase power, dimmable lights, drop-down screens and a built-in sound system, will help to give your event a special ambiance. Additional AV equipment is available on-site. There is ample parking next to the venue and a choice of indoor and outdoor tea break settings. At Kievits Kroon you can also combine conferencing with some pamper time in the Winelands Spa.
USE THE PROMO CODE
“BEA2017” for a 10% discount on your next conference.
World Luxury Hotel Awards Winner: Best Luxury Country Hotel South Africa 2016
Luxury Retreat of the Year 2016
Diners Club International Wine List of the Year Awards: Diamond Award 2016
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TSHWANE
Arcadia Hotel
Affordable conferencing Arcadia Hotel, located at the foot of the Union Buildings in Pretoria, is a privately owned, but professionally managed commercial hotel. The hotel opened its doors for business in 1975, and has been a “steady star” of Pretoria’s hotel industry for more than 38 years. The conference facilities at the hotel have been constantly upgraded over the past five years, yielding consistent conference business.
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ll 139 guest bedrooms are en-suite and have also been recently renovated with soft furnishings. They offer all modern guest amenities, including entertainment in 10 TV/satellite channels and five Radio FM channels. “eMonate” Restaurant, with its outside deck and Tshukudu Lounge & Bar, adjacent to reception, cater to the culinary tastes of the discerning conference delegate. The conference facilities include eight venues suitable for up to 250 delegates and offer “absolute value for money” in terms
For all your Conference and Function requirements in Pretoria, we offer unbeatable value for money together with our caring touch of hospitality. • Eight conference venues to accommodate from 10 to 250 delegates; • Conference package includes all standard equipment and catering for tea breaks and lunch; • Specialised equipment on request at reasonable rates; • Safe, undercover parking at nominal rates; • FREE Wi-Fi access for all delegates; and • We offer a 24-hour package including dinner and accommodation for the delegates.
515 Johannes Ramokhaose Street (old Proes Street), 0083 Tel: +27 (0)12 326 9311 Fax: +27 (0)12 326 1067
P. O. Box 26104, Arcadia, 0007 Email: conference@arcadiahotel.co.za www.arcadiahotel.co.za
ADVERTORIAL
of a day conference, as well as a 24-hour package, including accommodation and dinner for the delegates. Besides all standard conference equipments and catering for break times as part of the day package, free wireless Internet access is available across the hotel for delegates. Secure undercover parking for vehicles is available. Arcadia Tours & Transfers, an associate company of the hotel established in 2006, offers airport transfers to and from OR Tambo International Airport, as well as different sight-seeing tour options for delegates at leisure. Transport within city limits and to the new Gautrain terminals at Hatfield and Pretoria is complimentary to hotel resident guests. The conference business of the hotel consists of both domestic and international markets, and the caring touch of conferencing provided by the hotel has earned it many loyal and return customers. “Though the hotel has changed its internal appearance and upgraded the facilities over the years, the friendly, personalised and caring customer service has always remained the hallmark of the hotel,” says Srinivas Venkatkumar, managing director of the hotel. Arcadia Hotel has a three star grading from the Tourism Grading Council of South Africa, both as Accommodation & MESE Venue and is also a Highly Recommended Commercial Hotel under the Quality Assurance scheme of AA in South Africa.
INDUSTRY APPOINTMENTS
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New appointments at De Hoek De Hoek Country Hotel, in Magaliesburg, has appointed Gavin Ferreira to the position of general manager and Khulile Mkhabela as sales manager.
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Gav
e in F e rr
ir a
hu
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r Ferreira started his career in the hospitality industry in 2001, and has held several luxury hotel management positions including most recently deputy general manager of The Twelve Apostles Hotel, Cape Town, before relocating to Magaliesburg. He has a strong culinary and beverage training both in the United Kingdom and South Africa. Mr Ferreira has taken over the reins from Michael Holenstein who recently sold his shares to Isaac and Khumo Shongwe. Mr Holenstein has been appointed to the position of Executive Major of Mogale City. According to Johann Redelinghuys, founding owner of De Hoek Country Hotel, these exciting partnerships with the Shongwe’s, as well as the new
lil e
M k h a b el
appointments, are key elements to ensuring the continued success of this very special hotel, and to taking De Hoek to the next level in the luxury hotel sector. Ms Mkhabela, with her vast amount of sales and marketing experience, is also a great addition to the team. She is ready to take on the challenge of ensuring the corporate Johannesburg and Pretoria market is taken care of. She is based in Fourways, and is prepared to assist with
BIG 5 SAFARI
a
any corporate or event enquiries. “We are thrilled to have Gavin and Khulile join the De Hoek team,” said Henry Sisya, assistant general manager who has been part of the team for the last 20 years. “These two highly experience executives both bring more strength and exciting ideas to the De Hoek team and are wonderful additions to our De Hoek family,” he concluded.
Real Africa. Real Close To Cape Town.
Over 10,000 hectares of Big 5 Conservancy.
WINNER 2016
2014 / 2015 / 2016
www.aquilasafari.com
Aquilasafari
AquilaSafaris
RESERVATIONS: +27(0)21 4307260 II MOBILE: +27(0)833 019 222 II E: RES@AQUILASAFARI.COM
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EXECUTIVE CHEF
Never stop learning Peter Robertson, 46, complex executive chef at Sun City Resort, has been in the catering industry for more than 30 years, as he started when he was 16.
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was born in Cape Town, later attending Park Hill High School in Durban. My grandfather was a chef and it was the weekends I spent watching him cook that sparked my interest in the culinary field. “I was inspired by him. I trained at the Edward Hotel and then went on to study commercial catering at the Durban University of Technology, previously ML Sultan Hotel School. “After training at the Edward Hotel and completing my studies, I moved to Umhlanga Sands as sous chef. After that, I worked at Air Chefs inflight catering which then led me to Singapore Airlines, as a sous chef. Before joining Sun City three years ago as executive chef for events, conferencing and sport, Peter was the executive chef at the Cape Town International Convention Centre which was ranked 20th out of the world’s top 100 convention centres during his nine years there. Before that, he enjoyed an exciting and diverse career working in some of South Africa’s finest hotels and restaurants, and cooking for celebrities and high profile people – from Nelson Mandela and the Dalai Lama to the Springbok rugby team. On 1 January, 2017, he assumed the position of Sun City Resort, complex executive chef. Peter added: “Sun City is a diverse and vibrant environment that includes three- to five-star dining experiences; from bistro and fine dining, buffet, steak houses, gastro-pubs and then there is banqueting. It is quick paced, dynamic and diverse. No two days are the same.” He has always been passionate about teaching healthy meal preparation and promoting healthy eating habits, especially among disadvantaged groups. While working in Cape Town, during his tenure as chairman of the South African Chefs Academy, he was intensively involved in programmes to impart cookery skills. He taught disabled youngsters at the Mitchell’s Plain School of Skills how to cook, allowing them to find work and ultimately be absorbed into the kitchens of some of the Cape’s well known hotels. He also supported apprenticeship for young people from disadvantaged areas
What is your signature dish? Five spice roasted belly of
pork with plum dipping sauce, paired with Rupert and Rothschild Classic.
What trends are emerging in the conference industry in regards to food? Tapas-style eating, bowl food, and of course, as mentioned before, there is the move towards lighter, fresher, simpler and natural.
What has remained constant in this industry? Tea and coffee breaks.
What is your favourite beverage? Whisky. who were interested in pursuing careers in the culinary field, and was involved with the World Chefs Tour Against Hunger, among various initiatives. In terms of goals, Peter said: “My goal is to realign and streamline Sun City as a culinary destination. The food and beverage landscape at the resort is evolving and so it is a very exciting time to be working at Sun City. “We want to be constantly raising the bar in terms of quality and innovation in food and beverage. Of course, I want to see Sun City winning accolades for our restaurants and to put Sun City Convention Centre as a top conferencing destination and part of this is refining the culinary experience. “I am also passionate about cultivating a passion for culinary arts within people and nurturing skills among the younger generation of chefs.” In terms of trends, he said consumers are becoming more health conscious. “As such, menus must reflect this trend towards healthy, organic and simple foods. Ingredients are the heroes – they must be simple, natural and wholesome.” Globally, he said: “The beverage scene is diversifying as consumers become more discerning. In recent years, the craft beer industry has exploded and we are seeing an increasing choice of artisanal liquors such as gin. “We are also seeing a lot of trends being deconstructed and separating the elements from the past trend of fusion. This gives
What is your favourite food? Asian; Vietnamese, Malaysian and Indian.
What is your pet hate?
Negative and sloppy people.
What is your great love?
Seeing people succeed when I have been part of their growth process.
What is the most adventurous thing you have ever done? Wild camping in Botswana.
us the opportunity play with elements and giving guests a diverse experience of food,” he added. For conferencing and events, he said make sure the chef understands what you want to create and then work closely with the chef. He said the main challenge facing this sector, is balancing value with costs and ensuring the best possible culinary experience for the client. Peter is married to Debbie. “We have two children, Brandon-Lee (named after Bruce Lee’s son. I was a fanatic growing up) and Nyika (female version of Tiger Woods).” For leisure he enjoys relaxing with some fishing at the Vaal or motor racing. “I am also a classic car enthusiast. I collect old cars and I enjoy camping and the outdoors.” His advice to newcomers is: “Work hard, never stop learning, and lead by example. Stay inspired and always keep up with trends. Of course, you should always understand your costs.”
PERSONALITY PROFILE
Royal Bafokeng Tourism WELCOMES YOU
GREAT COMMISSIONS paid on groups from 4 to 44 444 pax
www.royalbafokengtourism.com
info@royalbafokengtourism.com | Tel: +27(0)14 573 4100
Produced and published by
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Royal Bafokeng Nation Welcome to the
Please join us and explore the rich heritage and warm hospitality of this fascinating region and its people.
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ituated in the North West province of South Africa, the Royal Bafokeng Nation (RBN) is a 150 000 strong Setswana-speaking community that is widely touted as the most prosperous and progressive tribe in South Africa. Bafokeng means “people of the dew” or “people of the grass”. The story goes that their ancestors settled in the Rustenburg valley, which captures heavy dew, believing that this held the promise of fertile land and therefore the community would prosper. Despite the struggles the nation experienced to buy the land, defending it from invaders and imperialists in the process, this prophecy came true in more ways than they could imagine when, in
1925, the world’s largest deposits of platinum group metals were found within their borders. Thanks to a succession of visionary leaders with an innovative approach to development, the revenue from this mineral resource has been widely invested for the benefit of the community. The nation is focusing its considerable assets on Vision 2035, developed to enable RBN to become a self-sufficient community. This ambitious goal will be achieved through utilisation of the nation’s current resources to encourage diversification, job creation and investment. Vision 2035 prioritises tourism and hospitality. Part of its goal is to bring the
SUN CITY ROYAL MARANG
nation’s existing infrastructure together with new tourism and hospitality businesses to create a thriving hub of world-class accommodation, conference venues, sports training and wellness facilities, right in the heart of South Africa’s North West province. The Royal Bafokeng nation is a diverse, fascinating part of the Rustenburg Valley in South Africa’s North West province. The Bafokeng people are of Tswana descent and speak the Setswana language, which is one of South Africa’s 11 official languages. These traditional people come from a long line of crafters who have passed down their wood-carving, basket weaving and beading skills from generation to generation. Today you can see the wonderful results throughout RBN at various tourist sites and utilised in traditional Tswana homes. South Africa is known as the “rainbow nation” because of its rich diversity of people and cultures and this title has spilled over into its food. Rainbow cuisine is a term coined to describe the rich diversity of styles, ingredients and flavours that go into the dishes available across the country, many of which can be enjoyed in the Bafokeng region. So, visit the Royal Bafokeng nation and discover their arts, culture and cuisine, take in a variety of adventure sports and commune with nature in the region’s magnificent game parks and reserves.
Royal Marang Located just 120 km from Johannesburg and Pretoria on the Platinum Freeway, tucked away in the heart of the Royal Bafokeng Nation’s land, the Royal Marang Hotel offers five-star luxury hotel accommodation on the outskirts of Rustenburg, flanked by the scenic Bojanala Region in the east, and endless savannahs that border the distant Magaliesberg mountain range. 4-180 PAX 64 rooms
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quipped with a dedicated five-star conferencing and events facilities, a state-of-the-art high performance centre and professionally designed sports fields, this luxury getaway sees to the needs of the most discerning of guests.
From corporate travellers to professional athletes, the Royal Marang Hotel is synonymous with unsurpassed luxury and complete privacy – with the added convenience of a world-class sports camp, designed to meet the needs
of the most challenging professional sports teams. The Royal Marang Hotel is ideally placed within close proximity to some of the region’s top entertainment resorts such as Sun City, which is a mere 30 km away, “Big Five” game reserves and a myriad of attractions which can be arranged during your stay. With the unrivalled benefits of high altitude training well documented, the Royal Marang Hotel boasts the ideal setting and altitude for sporting professionals who seek discretion and privacy during training, as well as personalised luxury accommodation supplemented by world-class high performance sports facilities. Whether you are a business professional, an avid traveller, a seasoned athlete, or someone looking for a wellness weekend where we take care of everything, the Royal Marang Hotel will see to your every whim and desire, with a warm and welcoming African hospitality, modern luxuries and a homeaway-from-home setting that guarantees all-inclusive privacy.
Sports Campus @ Marang Surrounding the luxurious five-star Royal Marang Hotel, the Sports Campus @ Marang provides a comprehensive set of outdoor facilities for a variety of sports.
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he Sports Campus @ Marang, which is situated at the Royal Marang Hotel in the North West province of South Africa, is made up of a world-class training base with a range of professionally designed sports fields. Lying at the high altitude of 1200m above sea level, the campus is
ideally located for professional and amateur sports people who seek the benefits of high altitude training. The sports campus is enhanced by a fully equipped, dedicated medical and rehabilitation centre. Sports campus facilities include: • Athletics track and field (the field in the centre is the B-grade soccer pitch). • 5 soccer pitches (two A-grade, one B-grade, two C-grade). • 1 rugby field (B grade) (also used for soccer). • 2 astro turf pitches.
• 2 tennis courts. • 5-a-side artificial turf soccer pitch. • 1 beach football (or volleyball) court. • Golf chipping green. Please note that these facilities can be rented. Rentals may be short term or longer term and may be for single facilities or combinations of facilities to suit your purpose.
Ananda Lodge Located in Rustenburg, just 120 km from Johannesburg and Pretoria, the Ananda Lodge offers 3 star comfort and economy in a tranquil country setting right in the heart of South Africa’s North West province.
The Kgosi Leruo High Performance Centre This world-class high performance centre features a fully equipped gym, an indoor heated rehabilitation pool, saunas and physiotherapy suites.
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he Kgosi Leruo High Performance Centre is a world-class fitness training destination that offers high performance sports training for local and international teams and professional athletes. With access to a fully equipped medical centre and sports campus, as well as its situation 1 200m above sea level, it is the perfect training centre for teams and individuals who require high-altitude training in a completely private setting. The Kgosi Leruo High Performance Centre is a world-class training destination situated at the Royal Marang Hotel in South Africa’s North West province. With a state-of-the-art medical and rehabilitation centre, training facilities, fully equipped changing rooms and a high
performance gym, the Kgosi Leruo High Performance Centre has hosted some of the world’s best sports teams, all of which highly regard their privacy while training for major events. This training centre combines a worldclass sports training base alongside a range of professionally designed sports fields serviced by cutting-edge equipment and top-class facilities. Lying at an altitude of 1 200m above sea level, the sports campus is ideally located for sports professionals who seek the benefits of high altitude training in South Africa. The facilities include: • Rehabilitation pool area. • World-class fully equipped gym. • Steam rooms and sauna. • Fully-equipped physio and massage room. • Boardroom area. • Free WIFI. • Juice bar. The Kgosi Leruo High Performance Centre can also provide guests and visitors with a gym membership.
The Royal Bafokeng Sports Palace Originally commissioned by former Kgosi Lebone II, The Royal Bafokeng Sports Palace is a jewel in the crown of the Royal Bafokeng Nation, situated in the North West Province of South Africa.
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ocated in the capital city Phokeng, the stadium was originally built as a soccer and rugby venue and first opened in 2000, before it was revamped in order to host six matches during the 2010 FIFA World Cup held in South Africa. The Royal Bafokeng Sports Palace now has a capacity of 44 500 and boasts 24 suites, new electronic scoreboards, a public address system and floodlighting powerful enough to cater for high definition television.
4 - 44 444 PAX
There are also two large generators to provide backup power for the entire stadium. With its convenient situation in Phokeng, midway between Sun City and Rustenberg, easily accessible from the N4 highway and only 10 minutes from the luxurious 5-star Royal Marang Hotel, it is a highly desirable venue for sporting events, as well as both large and small-scale corporate or social gatherings.
4-150 PAX 54 rooms
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ith comprehensive renovations now complete, the lodge has opened wide its doors to business and private guests seeking a secluded, getaway-from-it-all place to stay. The lodge offers well-appointed accommodation and facilities ideal for family holidays, as well as business meetings, conferencing and events. Ananda Lodge also boasts affordable prices and is conveniently located close to Sun City and Hartbeespoort Dam. The lodge enjoys an on-going relationship with the Royal Bafokeng Institute and as a result, the RBN’s School of Hospitality is newly located within the lodge itself. Here, students are able to rack up hours of experience in a fully functioning lodge environment, preparing them for the real life that awaits them on graduation. So, whether you’re looking for a quiet break with family, are organising an event, or need to book a planning, teambuilding or strategy session on a budget, the Ananda Lodge can meet all your needs.
The Sports Palace is the home venue of Platinum Stars Football Club, which is majority owned by Royal Bafokeng Sports Holdings. The Sports Palace complex is a secure environment that also includes: • A world class athletics track surrounding the playing field. • An Olympic swimming pool complex with seating for 250. • Tennis and netball facilities. • Two basketball courts. • Parking for 550 cars, 65 buses and 95 taxis. • Conferencing and events venues.
FUTURE FOCUS
MEGAN OBERHOLZER
Driven to succeed Goal-driven Megan Oberholzer, 31, marketing manager of WTM Africa Portfolio, sets her sights high.
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orld Travel Market Africa is an established B2B travel and tourism show whereby travel professionals from across the country, continent and world gather for three days to conduct business. “As the only inbound and outbound travel show on the continent, it features a large-scale exhibition, fruitful networking sessions and educational programmes which all seek to enhance tourism and travel in Africa. “I am the marketing manager for this phenomenal travel trade how as well as for ibtm Africa,” Ms Oberholzer said. She added: “I have successfully worked on travel trade shows for the past nine years. “In this time, I have been awarded the Extra Mile Award 2014 (Tourvest Destination Management) and Service
Excellence Award for 2009|10 (Welcome Tourism Services). “The greatest achievement for me personally, was contributing to a 19 per cent visitor increase at WTM Africa 2016 – a number I am determined to beat in 2017.”
When did you realise you wanted to be in exhibitions? When I started working on the Indaba stand builds for Tourvest Destination Management on an annual basis, together with an inspiring designer, Andre Kleynhans. I loved seeing months of planning and hard work come together on-site and the business and networking that takes place with global professionals at exhibitions.
Were you discouraged from pursuing a career in exhibitions? No, I always loved organising events on various scales, and exhibitions are one of the larger scale events that you can organise. I was therefore driven to tap into the industry and experience event organisation on this scale.
How long have you been in the industry? I have worked on seven Indaba’s as a marketing manager and have been with Reed Exhibitions for a year-and-a-half now. This year will be my second show as an organiser with WTM Africa.
What challenges do you face as a young person in this industry? Finding a balance between my work life and my personal life. The business of organising exhibitions often requires late nights and frequent travel.
Coupled with always being connected to emails on your phone / iPad, it’s sometimes challenging to turn off and focus on things outside of work. I guess it’s really more of a personal challenge than an industry one, but one I am working on overcoming nonetheless.
What does your job entail? Do you ever have a typical day? No. There is no such thing as a typical day in my job… which is probably why I love it so much. Outside from day-to-day marketing, my key roles entail overseeing WTM Africa’s digital and print marketing, driving the PR around the show together with a PR agency.
Which personal traits do you need for this position? You need to have good organisational skills, you must be deadline-driven and be able to work under pressure. People skills are vital along with strong communication skills. However, the most important trait would be passion. You simply cannot be in this position without a love for exhibitions and the trade.
What advice would you offer young people who are reluctant to explore the exhibitions industry? If you have the passion, go for it. If you don’t try, you’ll never know. Jump in head first and give it your all… you’ll probably end up wondering why it took you so long to do it in the first place.
What is your goal for the next five years? I would like to grow the WTM Africa show considerably within the global WTM portfolio and continue to ensure that it is the best attended travel trade exhibition in Africa. I want to draw more expertise from our flagship show in London and share these learnings with our greater team.
The greatest achievement for me personally, was contributing to a 19 per cent visitor increase at WTM Africa 2016 – a number I am determined to beat in 2017.
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VENUENEWS NEWS VENUE
Johannesburg Expo Centre:
Positive about 2017 The year 2017 looks to be a difficult one for the exhibitions, conferences and events industry. Show participation is expected to fall as tough economic conditions continue to take a toll. However, the team at the Johannesburg Expo Centre (JEC) are keeping a positive outlook as they welcome back some of the country’s favourite shows and continue to showcase South Africa and Johannesburg as world-class event destinations.
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eflecting on 2016, Craig Newman, JEC chief executive officer, admits that although it was a busy year for the Expo Centre, it was not without its challenges. “We were very lucky with the calibre of shows we hosted last year. We were also fortunate that so many organisers chose to use us for a second or third time. “However, I believe 2017 will be a particularly difficult year for the industry in general,” he said. One of the most obvious challenges the South African exhibitions and events industry encountered in 2016 was inaccessibility to foreign stakeholders. “There have been several instances where people participating in conferences and exhibitions from abroad have had difficulty acquiring visas to enter South Africa,” Mr Newman explained. “This prevents crucial foreign investment into our country. For the industry to really flourish and become one of the main economic contributors, we need better communication between the public sector, exhibition organisers and venues,” he said. “South Africa has excelled at delivering on true economic sector exhibitions that contribute to the industry, but we need to do our best to improve on the perception that is created in the marketplace on the value of exhibitions, eventing and conferencing.” Persisting tough economic conditions will also contribute to a difficult year. “I think the investment in exhibitions and events will shrink from a participation perspective, so an exhibition that would have attracted
100 exhibitors in the past may now only secure 60 and an event that would have had 10 000 attendees may now only attract 8 000,” Mr Newman said. “We will all have to raise the bar and look at ways to expand and grow the industry.” Challenges aside though, Mr Newman and his team believe there is a lot to look forward to in 2017. “For one thing, the UFI International Congress takes place in South Africa this year which will be a major attraction for the entire exhibitions and events industry. It will bring large corporate organisations from North America, South America, Europe, the UK, and Asia that invest in exhibitions and events worldwide; to our shores. “This will create many opportunities for people in our country who are ready to work with these organisations to grow our industry footprint.” “There is great potential for growth because Africa doesn’t host as many international exhibitions and conferences or events as the UK, Europe or North America,” Mr Newman said. “By working together as venues, organisers and service providers, we can create confidence that as an industry, we are capable and experienced. We also have the eagerness and attitude to grow by creating successful and sustainable events in Africa.” The Expo Centre is already gearing up to host South Africa’s edition of the global phenomenon, Ultra Fest. Ultra South Africa takes place on 24 February in Cape Town and 25 February in Johannesburg. Tony Feldman, rights owner for Ultra Music Festival and Ultra Worldwide, said:
“Ultra South Africa is the largest electronic music festival in African history and this year it will be returning to the Expo Centre for the fourth time. There may not be a more appropriate location in South Africa than the JEC, Nasrec.” Next month will also see the return of Sexpo and in April, the JEC will welcome back its family favourite, the Rand Show. Mr Newman said: “We are delighted to be hosting Sexpo again this year after a very successful 10th anniversary show in October last year. The Rand Show will be back from 14-23 April, providing exhibitors with access to an audience of more than 200 000 people. It is a truly iconic exhibition that gives businesses an opportunity to engage with thousands of members of a diverse audience.” One thing is certain: 2017 will not be uneventful. “We look forward to this year and hope it will be a successful one for the industry,” Mr Newman said. “It is crucial our governments get involved and realise the importance of this sector so that we can gain credibility and the market can expand as a result. If South Africa and Africa can do this, then we can attract foreign investment and the sector will grow as it should.”
What you can expect in 2017: Ultra South Africa: 25 February 2017 Sexpo: 23-26 March 2017 Rand Show: 14-23 April 2017 Machine Tools: 9-12 May 2017 The Campus Party: 10-13 August 2017 IFAT: 12-14 September 2017 Automechanika: 27-30 September 2017
VENUE NEWS
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Guvon Academy
moves to new home Guvon Academy started 2017 fresh – not only with new E-learning offerings and exciting workshops but also brand new premises, right next to Eagle Canyon Estate in Honeydew, Johannesurg.
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ur new location of the campus gives us a competitive edge,” said Adrie van der Merwe, director at Guvon Academy. “Our new location is very central with several guest houses, restaurants and residential areas close by. It is easily accessible to all students and on main routes, with plenty of public transport available in the area. We look forward to assisting business parks in the area with their training needs and are excited about future developments in the Honeydew area.” Daleen Terblanche, executive chef lecturer describes the new demo kitchen as undoubtedly the demo kitchen with the best view in the whole of Johannesburg, as it overlooks the expansive Eagle Canyon Golf Estate: “Our demo kitchen only takes 20 students which purposely makes it a very intimate environment, ideal for practical learnership. Television cameras are installed to record the demonstrations which are streamed on the TV screens right away, showing a close-up of the process. Recordings are made of these practical sessions and are then available on the E-learning platform afterwards.” The Academy is not only targeting full-time students, but also part-time learners who want to upskill or even just have fun with a one day course. The 2017 workshops have been released and are available on the Guvon Academy Facebook page. Guvon Academy offers, among others, chef, event management and wedding planning courses with quality practical experience at the Guvon Hotels and Spas Group. Students who excel in their course of choice have the opportunity for in-service training and, ultimately, employment at any of the properties within the group.
Westin Work Well Package WORK WELL IN A CLUTTER-FREE MEETING SPACE Full Day Conference includes: - 3 Tea and coffee refreshment breaks - Lunch - Venue Hire - Data Projector - Projector Screen - Flip Chart with pens - Conference pens and pads - Westin Pure Filtered water and sweets - Parking - 50% discount on set up costs To book, please contact Hotel Group Reservations on +27.21.412.9999 or email 01445.groupreservations@westin.com To learn more, visit westincapetown.com RATES FROM R550 PER PERSON
* Terms & Conditions apply: Conference Rooms are subject to hotel availability. The Package is available from 01st April – 31st August 2017.
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VENUE NEWS
Renaissance Hotels arrives in Lagos
Renaissance Hotels, the brand known around the world for helping business travellers discover unexpected experiences, has announced the opening of its first hotel in SubSaharan Africa – the Renaissance Lagos Ikeja Hotel.
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ocated in Nigeria’s commercial centre and city known for its music, fashion, cuisine, art and nightlife, the Renaissance Lagos Ikeja offers world-class ameniaties, modern aesthetic, sophisticated service and unique programming that reflect the brand’s signature approach to feed the curiosity, fuel the imagination and excite the senses of its guests. Mark Satterfield, chief operating officer, Middle East and Africa, Marriott International said: “We are delighted to
mark the debut of Renaissance Hotels in Nigeria with the opening of Renaissance Lagos Ikeja. This is not just a landmark signing for Renaissance Hotels, but also for Marriott International as it marks our fourth debut in an African nation, following the opening of Marriott International properties across a number of its brands in Ethiopia, Rwanda and Morocco. “Renaissance Hotels’ contemporary and locally inspired style and focus on business and leisure travellers alike makes it an
ideal addition to this major financial and commercial hub.” Centrally located in Ikeja GRA and only 5km from the Murtala Muhammed International Airport, Renaissance Lagos Ikeja Hotel is home to 155 guest rooms including 17 contemporary loft suites with first-class conveniences to ensure a comfortable and productive stay. Stylishly designed with elegant African touches and lots of natural light, the rooms feature expansive seating areas with large LED TVs with 70 plus channels. The hotel’s outdoor pool with city views and 24-hour fitness centre provide guests with picturesque facilities in which to work out and unwind. In addition, the hotel’s public spaces infuse bold and vibrant elements to captivate locals and guests and create moments of discovery. The hotel’s business amenities include eight meeting rooms that can be adapted to cater to the needs of a six-person board meeting or a banquet-style event with up to 280 attendees. A dedicated bar and flexible break-out areas complement the versatile meeting areas, offering a well-rounded proposition that is ideal for small meetings as well as large-scale corporate events.
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Indaba Hotel, Spa and Conference Centre features 24 multi-purpose conference venues ranging from Executive Boardrooms to large Banquet Venues seating up to 500 people. Our Day Conference Package includes: Dining options at Renaissance Lagos Ikeja include Cut, a specialty steakhouse, which will appeal to gourmands and food connoisseurs while all-day dining restaurant, Iyeru Okin, offers an inviting buffet lunch featuring traditional and continental dishes for those with an appetite. Sweet treats, aperitifs and lattes can be enjoyed in the hotel’s stylish coffeehouse, Choco-Latte. And open 24-hours, RBar will also offer visitors a stylish setting with handcrafted cocktails and lite bites. Located next to key attractions such as the National Railway Corporation Museum, Afrika Shrine and Kalakuta Museum, the Renaissance Lagos Ikeja Hotel offers a distinctive, comfortable stay and an opportunity to discover something wonderfully new for travellers from across the leisure-business spectrum.
. Arrival Tea / Coffee / Juice & Rusks . . Mid Morning Tea / Coffee / Juice & Snacks . . 3 Course Buffet Luncheon . . Afternoon Tea / Coffee / Juice & Biscuits . . Room Hire of Plenary Conference Room . . Pads, Pens, Mineral Water & Refreshments .
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VENUE NEWS
A destination for gastronomical adventure With the opening of Sun International’s Time Square in April 2017 come 18 new restaurants, lounges and bars, making Menlyn’s emerging entertainment hub a place for gastronomical adventure. Each is unique in concept and character to create a vibrant food and beverage landscape where a diversity of cuisines and experiences can be explored.
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ime Square, situated in Menlyn, Pretoria, will be Sun International’s flagship property, comprising a state-of-the-art casino; luxury hotel; conference facilities; restaurants and upscale retail outlets. Boasting an expansive 8 500-seat arena, to open later in the year, Time Square hails the start of a new era in entertainment. The only venue of its kind in Pretoria, the arena will play host to international and local concerts, exhibitions and lifestyle events. Brett Hoppé, general manager: Time Square, said: “Time Square is a destination for a suite of cosmopolitan experiences and food is much part of this. We have partnered with some of the most innovative names in food to deliver tremendously exciting concepts, some of which have not yet been seen in this country. From fine dining and sophisticated, to fun and somewhat whacky, we present an eclectic mix to explore.”
Among the cast of culinary personalities adding vigour to the showcase are Guy Fieri of Guy’s Big Bite and Diners, Drive-Ins and Dives fame; the charismatic South African chef, radio personality and owner of the multiple award winning Ristorante Ritrovo in Pretoria, Fortunato Mazzone; the lead singer of South African house band Mi Casa and well known culinary artiste, Joao da Fonseca (aka J’Something). Sun International brings its signature gastro-pub concept, The Brew Monkey, to Time Square. The Brew Monkey, which first opened at Sun City’s Valley of Waves has a rustic micro-brewery feel and is renowned for its selection of hunger busting bar tins, gourmet burgers and snack boards. East meets West in another concept eatery, Kungfu Cowboy, created by Sun International’s food and beverage team for Time Square. The all-glass sphere of the upmarket Globe Bar is visible from the outside of the Time Square complex. There, discerning
Who is Brett Hoppé? Holding the reigns of Sun International’s multi-billion rand Time Square development in Menlyn, Pretoria is Brett Hoppé. With 26 years’ experience with Sun International in diverse roles and encompassing a blend of operational, gaming, marketing and business acumen, there is no better man to take on the challenge of bringing to fruition Sun International’s largest casino and
guests can savour premium spirits in a sophisticated setting, with panoramic views of the Menlyn bustle by day and the lights by night. Eatas, which is situated on the complex’s first floor is a cutting-edge tapas restaurant. Various cooking techniques will be used in a dynamic and multi-dimensional approach to Spanish, Greek, Indian, Chinese, Mediterranean tapas dishes. “Tapping into the social side of dining, the cuisine is focused on sharing platters. The casino itself boasts 14 wellpositioned walk-up bars serving a selection of drinks and cocktails, while the Sun Lounge and Prive provide a more exclusive food and beverage service. “We have had great fun putting together this tapestry of food and beverage experiences. We can’t wait to reveal more about what is in store in the coming weeks,” concluded Craig Tibbit, Sun International’s group food and beverage executive.
entertainment complex in Southern Africa. Previously, he was the general manager of The Boardwalk complex in Port Elizabeth, which encompasses a casino, the five-star Boardwalk Hotel and Spa, retail section and The Boardwalk International Convention Centre. Prior to moving to The Boardwalk, he was the general manager at the iconic Sun City in the North West province. During his time at Sun International, he has enthusiastically
embraced every opportunity to grow expertise in all aspects of the hospitality, gaming and entertainment sectors. Within Sun International, he has held various positions at the head office in Sandton. Between 2007 and 2008, he was the director of sales and marketing for Sun International while the company developed the Port Ghalib Resort for the M.A.Kharafi Group in Marsa Alam, Egypt.
TECH WATCH
Incorporating technology
into exhibitions In the world of exhibitions, technology is one of the equalisers when it comes to event attendance, lead conversions and customer retention. Event-goers have their eyes glued to phones – leaving organisers and exhibitors globally struggling to capture and retain delegates’ attention. No less so in Africa.
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How do you gauge the success of this technology? We regularly survey our visitors and exhibitors to get a solid indication of how much business has been done at WTM Africa. The consistent growth in these figures indicates great ROI for our efforts.
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ne of Association of hospitality technology, online African Exhibition distribution services, online Organisers’ reputation management members, the World tools and much more Travel Market (WTM) for an audience Africa, is an example that includes tour of an organiser who operators, travel agents, incorporates and highlights travel wholesalers and technology with such destination management r a M companies (DMC). prowess, that the number C h a rd o n n a y of visitors from 2015 to 2016 Our online exhibitor portal increased by 23 per cent. is a key tool for exhibitors to set up Business Events Africa asked appointments with buyers and suppliers Chardonnay Marchesi, general manager alike. of WTM Africa and ibtm™ Africa, to give some insight into their success. She hails How is this technology solid research into the needs of visitors received by your exhibitors and and exhibitors and the dedicated Travel delegates? To remain competitive Tech Show, which is incorporated in in the fast-paced travel and tourism WTM Africa, as the main reasons for the sector, our visitors and exhibitors need to popularity of WTM Africa. remain abreast of the best technologies available to them in both a personal and What kind of technology professional capacity. do you incorporate into The demand for the Travel Tech Show your exhibitions? WTM Africa’s at WTM Africa has grown in recent Travel Tech Show aims to years, demonstrating great demand from incorporate software, this region.
Carol Weaving, chairperson of AAXO, offers a few tips on technology trends for 2017 “We need a ‘cradle to grave’ approach when it comes to the use of technology in events. Platforms like Feathr have dramatically changed the landscape of digital marketing in a way that uses big data to lead the prospective client by the hand from the event booking process, all the way through to encouraging postevent purchases and connections with exhibitors. All in a personalised way, the customer will remember. “The ‘Move to Mobile’ by the estimated one billion mobile phone users in the emerging markets,
promises opportunities for innovative and unique solutions to the challenges faced in Africa. “The use of wearables, data beacons, eye-tracking, virtual reality and Facebook live-streaming are all on the rise and, if carefully researched and utilised, could launch businesses into a sphere of exponential growth. “If, as a business, you don’t know your # from your @, you need to employ someone who does and who can use social media to successfully connect your brand with your target market. Otherwise, you will get left behind.”
How do you decide which technology to incorporate into your exhibitions? We sell technology companies into our event who want to do business with our visitors and other exhibitors. We actively look at the market, what technology is being used, and what new technology is going to be available in order to educate and ensure our visitors and exhibitors know what technology options are out there to improve their business. Our Travel Tech Show has its own Travel Tech Theatre where we offer presentations on the latest technology and product launches.
What do you anticipate the trends will be for the incorporation of technology in exhibitions in 2017? What is important in 2017 is the offer of smart technologies that assist companies in being more cost-effective and able to offer their customers a smoother booking process. As so many bookings are made online, there will be specialists to advise how best to market/sell your product via the Internet.
Do you have any tips for other exhibition and event professionals who are thinking about using more technology at their events? Research your marketplace, establish which technology your audience wants to be educated about, what they are buying or would like to buy.
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MEETINGS AFRICA PREVIEW
Sustainability & innovation A big focus for Meetings Africa 2017
Sisa Ntshona, chief executive officer of South African Tourism, recently reinforced the importance of the business events industry to the continent’s economy during the launch of Meetings Africa 2017.
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egarded as Africa’s premier business events trade show, Meetings Africa will take place at the Sandton Convention Centre in Johannesburg from 27 February to 1 March 2017. This year’s theme is sustainability. Meetings Africa gives exhibitors in the business events industry a platform to showcase their products and services to hundreds of buyers and event planners, and network with key decision-makers. “The theme is a critical component of the work that our industry does which, of course, is way beyond tourism. “While Meetings Africa has previously shown its commitment to sustainability by introducing the use of low-cost energy, eco-friendly material, recycled paper and being carbon footprint conscious, the goal this year is to expand the overall conversation and see sustainability as a business value and a means of transforming lives,” Mr Ntshona said.
Positioned as Advancing Africa Together, Meetings Africa has, for the last four years, won the best green exhibition award from the Exhibition Association for Southern Africa (EXSA) and most recently The “Distinctions in Greening” award 2017 (organised by Synergy Business Events) at the ROAR Exhibition Organiser Awards. “The value of such a trade show extends beyond the business transactions. Through trade shows such as Meetings Africa, where dialogues and collaborations are key, innovation can only flourish. This is beneficial because innovation is crucial for the growth of our industry,” Mr Ntshona added. Building on last year’s success, Meetings Africa will once again be attended by the best of local and international industry minds who are ready to share valuable insights on global trends with leading international speakers.
The first day of Meetings Africa (27 February) also known as BONDay (Business Opportunities Networking Day) will feature a combination of global, regional and local speakers imparting knowledge on an array of topics affecting the business events industry. BONDAY is designed to equip the industry, providing educational sessions for them to learn news trends and therefore further their business. BONDay is about creating value for exhibitors. On Tuesday, 28 February, Tourism Minister Derek Hanekom will officially open the show, and in his address will set the tone for what Meetings Africa 2017 hopes to achieve. This will be followed by a panel discussion, Business Talk, where South African Tourism chief executive officer, Mr Ntshona, will be joined by global industry experts discussing the impact of business events beyond tourism.
MEETINGS AFRICA PREVIEW
Sisa Ntshona, chief executive officer of South African Tourism
The economic impact of the business events industry will reach even the smallest businesses in the community where, for the first time this year, Meetings Africa will also showcase SMEs through the development zone. “In South Africa alone, the business events industry continues to grow and contributes enormously to the tourism sector’s development as a generator of income, employment and investment. “The South Africa National Convention Bureau has already helped secure more than 170 bids for the next five years, with a total economic impact estimated at R3billion,” Mr Ntshona concluded. With the City of Johannesburg and the Gauteng province being key partners, Meetings Africa 2017 was launched at the Living Room in Johannesburg’s Maboneng Precinct, an entertainment and lifestyle hub that represents the ongoing regeneration of the inner city. The venue was selected to complement this year’s Meetings Africa theme of sustainability in the business events industry, underscoring how tourism can be a catalyst for progressive change
that benefits local communities, spurs development and minimises environmental impacts. The United Nations has also declared 2017 as the “International Year of Sustainable Tourism for Development”. Councillor Sharon Peetz: Member of the Mayoral Committee (MMC) for Economic Development in the City of Johannesburg, said: “As we look forward to once again hosting Meetings Africa, it’s all hands on deck, with the Convention Bureau team tackling 2017 with renewed vigour, focused on entrenching Johannesburg’s position as not only Africa’s most visited city, but also the continent’s premier business events destination. “This past year we hosted Conference of the Parties (CoP17), International Association of Professional Conference Organisers (IAPCO) Council Meeting and DEMO Africa, among others. I believe 2017 will be a great year for business events in Johannesburg, South Africa and indeed, the entire African continent. “Some of the growing number of business events confirmed for Johannesburg in 2017 via the Convention Bureau include the Global
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Entrepreneurship Congress, 84th UFI Global Congress; Family Centred Early Intervention – Africa (FCEI) Conference and African Social Business and The Internet Corporation for Assigned Names and Numbers (ICANN) 2017.” Nonnie Kubeka, Gauteng Tourism’s head of Conventions & Events Bureau added: “We are excited to once again be part of this tripartite pack that is working to position Meetings Africa as a premier business events trade show. In Gauteng we use our business positioning to mainstream leisure tourism offerings in the creation of sustainable destination. “This year at Meetings Africa we will unveil our business events marketing approach under the hashtag #GautengMeanBusiness.” Last year, there was an increase of 11 per cent in both international and regional hosted buyers at Meetings Africa, with top international buyers coming from India, the United States, China, the United Kingdom and Russia as compared to 2015. There were 274 exhibitors at Meetings Africa 2016, representing 16 countries (including South Africa).
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MARKET NEWS
KZN to host
construction trade expo The KwaZulu-Natal (KZN) Construction Trade Expo 2017 will be taking place at the Durban Exhibition Centre, KZN from 22 to 23 February 2017.
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ZN Construction Trade Expo is the region’s only dedicated event for the build environment. With dozens of exhibitors, six dedicated zones in the exhibition (showcasing concrete, construction, tools and equipment, mechanical, electrical and plumbing services, digital construction, surfaces and finishes), free to attend hands-on-training workshops, networking opportunities and more.
With an audience including contractors, architects, civil engineers, quantity surveyors and features a number of knowledge and technical training opportunities, the KZN Construction Trade Expo 2017 is the ultimate marketing experience for suppliers and solution providers to the construction industry. Soren du Preez, content director, said: “We are expecting more than 40 companies to exhibit at the expo. This
includes suppliers and solution providers involved in pre-build, construction and finishing phases of the construction cycle. Chemicals, tools, equipment, finishes, materials and contracting services suppliers will also be on hand showcasing the latest technologies and solutions.” Expo highlights include the Stakeholder Engagement Forum (a morning networking event where crucial infrastructure conversations facing the construction sector across KZN will take place), a selection of free technical training workshops, and live demonstrations from key industry players showcasing the latest approaches and technologies available to the market.
Tourism stalwart joins Fair Trade Tourism Board In 2007, he caught the entrepreneurship bug and joined Zatic Group as business development director. Zatic Group is a tourism investment company which, among other investments, and then studied towards a PhD owns the Soweto Hotel on Freedom specialising in Organisational Square in Kliptown, Soweto. Communication. “It is an honour for me to His career in tourism join the Fair Trade Tourism started in 1998 when Board of Directors. he left a senior lecturer “This is an organisation post at the University which has been at the of South Africa (UNISA) forefront working to make to head the Department responsible tourism an o of Communications at d d important aspect of South D r S alif o u Si South African National Parks Africa’s tourism sector. (SANParks). FTT has also expanded its work to other He played an instrumental role in the African tourism destinations and this is brand repositioning of then National appealing to me as I believe that tourism, Parks Board (NPB) to SANParks as the if conducted in a responsible manner, organisation is known today. can contribute positively to inclusive Dr Siddo was appointed as chief development of our continent,” Dr executive officer of the Tourism Grading Siddo said. Council of SA (TGCSA) in 2001, where FTT acting managing director Jane Edge he was tasked to lead the development said Dr Siddo’s wealth of experience and and roll-out of the National Star Rating strategic insight would be important in System, the quality assurance system for helping to guide FTT as it seeks to expand the accommodation industry which is still its responsible tourism impact on the in operation today. African continent.
Fair Trade Tourism (FTT) is pleased to announce the appointment of Dr Salifou Siddo to its Board of Directors.
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ntil recently, the chief executive of the Tourism Enterprise Partnership (TEP), Dr Siddo, brings with him a wealth of knowledge and experience in tourism development, particularly within the SMME sector. Currently serving as chief executive at SME TradeLinks (Pty) Ltd, a company which links SMEs to business opportunities in Africa, Dr Siddo says he is looking forward to helping FTT to achieve its strategic objectives. He joins fellow directors, Desmond Mahony, Lee-Anne Bac, Jane Edge and Judy Kepher-Gona on the FTT Board. Dr Siddo completed his MA in English Language and Literature at the University of Niamey in Niger, the country of his birth. He was selected for a Fulbright Scholarship to study communications at Pennsylvania State University in the United States where he obtained his second MA in speech communication
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New EXSA president elected Andrew Binning, chief executive officer of Inkanyezi Events, has been elected as the new president of the Exhibition & Events Association (EXSA) of Southern Africa. of delegates estimated at n 60 911. Bi w e “Added to A n dr exhibitions which remain a robust sales and marketing channel for brands of all sizes, the events sector in South Africa is anticipated to continue to grow,” Mr Binning said. Mr Binning is an active member of several business chambers, The Exporters Club, SKAL and SAACI. He has sat on the National Board of The Services Seta, EXSA and African Enterprise. He holds a B.Comm degree from Nelson Mandela University and a Higher Diploma in Education (HDE) from UNISA. He is married and has three young daughters. He enjoys golf and spending time with his family.
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the Association to the exhibitions and events industry.” Mr Binning said the board would continue to work closely with EXSA’s general manager, Phumulani Hlatshwayo and team, to deal with challenges and unearth opportunities that ensure healthy growth for the Association and industry at large. Mr Binning said recent research indicated the immense value to the economy of events. “According to the South African National Conference Bureau South Africa hosted 90 international and regional association conferences between January and October 2016. The estimated economic impact of these conferences alone is more than a billion rand (about $70 million), with the total number
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r Binning took office on 1 February 2017, succeeding outgoing chairman Neil Nagooroo. With more than 100 member organisations, EXSA is the longest established member-based association representing the exhibitions and events (organisers, venues and suppliers) industry in and around South Africa. Inkanyezi Events, founded by Mr Binning in 1998, has been an EXSA member for more than a decade and Mr Binning a board member for four years. Mr Binning said: “It is an honour and privilege to serve the sector as president. As an existing EXSA board member, I look forward to this opportunity, with the board, staff, members and partners, to extend the influence and value of
MARKET NEWS MKTE’s objectives for 2017: •T o generate new business for exhibitors and hosted buyers. •T o build a strong MKTE brand awareness increasing Magical Kenya brand awareness. •T o increase hosted buyers’ product portfolio. •T o make MKTE financially sustainable.
On Show Solutions awarded Magical Kenya Travel Expo On Show Solutions has been appointed as the exhibition management company to grow the Magical Kenya Travel Expo (MKTE) over the next five years.
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his event is Kenya Tourism Board’s flagship event. The show will take place from 3 to 5 October 2017 at the Kenyatta International Convention Centre. “We have some exciting initiatives for MKTE 2017 and 2018,” said Amanda Margison, co-owner of On Show Solutions. “A high impact matchmaking programme for exhibitors and hosted
buyers, greater involvement from DMCs and operators for hosted buyer fam trips and more experiential exhibits to highlight the region.” MKTE remains one of the fastest growing tourism events in the region and is currently positioned as the leading travel trade fair in East Africa. It aims at raising the profile of the destination Kenya and the region as a whole.
The expo is in its seventh year and brings together travel agents, tour operators, hoteliers and media from key tourism source markets around the world. Thus far, it has become an important and influential platform for tourism networking and business transactions. The interest developed over time towards the expo is evident with the increasing number of exhibitors and trade visitors each year. To illustrate this, in 2016, a total of 137 exhibitors registered to exhibit, and 150 hosted buyers from key source markets in Asia, Europe, America, and Middle East, Australia and Africa attended the expo. The number of trade visitors more than doubled from 160 to 336, an indication that the ratio of self-sponsored agents to that of sponsored buyers has grown, and value has both been found and added by existing and new participants to the exhibition.
SAACI appoints new CEO The Southern African Association for the Conference Industry (SAACI) has announced the appointment of its new chief executive officer, Rudi Van Der Vyver.
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fter the resignation of previous chief executive, Adriaan Liebetrau, who accepted an opportunity with Tsogo Sun as sales and marketing manager, Sandton; an extensive process was undertaken to appoint a suitable candidate. More than 40 CVs from interested parties for the position were received. Careful criteria were used to shortlist candidates: a strong understanding of the business events, conference and meetings industry was a prerequisite, but financial acumen and previous marketing and brand experience were also carefully considered. Potential candidates were interviewed and shortlisted and were asked to submit a case study as part of the process. “From the outset, Rudi presented a clear and stabilising plan for the Association
and after reviewing with our Board, an offer was made,” said SAACI chair, Wayne Johnson. “We are very pleased to have him on board and look forward to his contribution towards our Association and members.” Mr Van Der Vyver holds a BCom (Hons) degree in marketing with the designation of Chartered Marketer CM(SA). He has held leadership positions during tenures within the financial services industry and has worked for large international corporates, including FNB and TransUnion (Credit Bureau). He then moved into an executive management role within the business consulting space, where after he made the transition to hospitality and business events by joining Orion Hotels and Resorts’ executive management team as head of national sales.
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Mr Van Der Vyver said: “I enjoy the hospitality and business events industry immensely and look forward to continuing the great work done by SAACI. We will only be getting stronger. “Through creating a stable and growing platform for the association, we will strengthen and positively influence the business events industry landscape across Southern Africa.” Mr Johnson concluded: “SAACI would once again like to thank Adriaan for his immense dedication and hard work towards our Association during his period as chief executive officer. “We are pleased to confirm that he will continue to be involved with SAACI in an advisory capacity, and has generously committed his time to complete and lead the 2017 Congress Programme & Organising Committees.”
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IMEX 2017
IMEX in Frankfurt 2017
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eeting and event professionals can learn “How to plan with deeper meaning, innovation and insight in mind” as part of Purposeful Meetings, the new IMEX Talking Point and focus of IMEX in Frankfurt this May. The new Talking Point, which reflects an industry shift towards delivering “memorable moments” instead of meetings, and “experiences” not events, will be explored throughout the show, which takes place 16 – 18 May, is in addition to the education programme and its 10 tracks, many networking events and extensive exhibition. Carina Bauer, chief executive officer, IMEX Group, explains: “Any event planner who cares about their craft and truly wants to have a competitive edge will be excited to dig deeper into the IMEX Purposeful Meetings Talking Point. “Our chief focus is always going to be on bringing buyers and sellers together, face-to-face, in the most efficient and enjoyable way possible. But, from a strategic point of view, having an annual IMEX Talking Point, or headline theme, will inject more immediacy, stronger direction and a clearer distinction between each show year-to-year.” The IMEX Group has also entered into a three-year agreement with EventCanvas. org Foundation which allows IMEX to offer Event Design Certification to selected participants. The certification training will be offered free of charge and provides planners from across the world with a common language for designing more innovative – and purposeful – events.
IMEX declares new purpose for 2017: Re-imagines key education programmes
Targeted and inspiring Monday education The Event Design Certification is part of a new pre-show education programme taking place on Monday 15 May, the day before the show. Free of charge and open to all, the day will incorporate five core streams covering event design, future trends and supplier education. The popular Association Day also takes place the day before the show, offering free, tailored education exclusively for association professionals. The IMEX Association Day programme has been redesigned for 2017 and will feature a new Association Management Stream, covering topics such as understanding why members leave and how to persuade them to stay. There will now be two Meetings & Events Streams (A and B), discussing issues such as how to maximise member participation at your events, and how to identify and approach new sponsors. Exclusively Corporate at IMEX, the dedicated event for corporate meeting planners and event marketers, has been redeveloped for IMEX in Frankfurt this year. Tailored to address some of the challenges faced by planners, there is a full day of networking and free education on topics such as delivering ROI, creative event formats, new technologies, security risk and emerging destinations and trends. After a series of group sessions, the education then splits into two streams with sessions on strategic global programme management for senior event professionals and operational issues for event managers. Emanuele Caprarelli, Meeting & Event Planner at CROMSOURCE, Italy, who
attended the event last year explains: “This event is about getting us to think. To remind us not to get stuck in our own way of doing things. It’s also good to meet people here. I’ve been in touch with people I met here at the event two years ago, and just saw them again today.”
More exhibitors to meet The IMEX show itself offers a wide range of business opportunities and inspiration with new exhibitors, including Saudi Arabia, Meet Puerto Rico, Barcelona, Vienna House Hotels and Choose Chicago. Exhibitors with expanded stands include Tourism New Zealand, Royal Caribbean International, Latvia, Slovenia, Accor and NYC. With the largest global array of exhibitors from every sector in the meetings industry, buyers can discover 3 500 worldwide organisations, the latest trends and hundreds of meeting professionals under one roof. Combined with more than 200 networking opportunities with senior level meeting professionals, and social events, including Site Nite Europe, CIM-Clubbing and the IMEX Gala Dinner, this adds up to three inspiring and productive days of business. Mark Abbott, director of operations, Abbott Travel Group, USA, who visited the show last year sums up: “My visit to IMEX was very fruitful. With 28 meetings in three days, I was able to cover more ground and obtain more information than I thought possible in such a short time. There is nowhere so much business can be done in so little time.” IMEX in Frankfurt takes place at Messe Frankfurt from 16 – 18 May 2017.
39
SURVEY
ACTE survey
US travel ban spreads fear and uncertainty Twenty per cent of companies responding to a survey conducted by the Association of Corporate Travel Executives report that the current US travel ban is causing their travellers difficulty.
O
f that group, 25 per to these kinds of risks. This level of cent cite “fear of uncertainty is bad for business.” traveller harassment, On the nature and fear of reprisals,” and implementation of the ban, Mr “new uncertainty factors” Koch said, “The travel industry c needs policy that eliminates as contributing to those o G re e le y K difficulties. Thirty-nine per cent confusion and uncertainty… not policy of the 260 respondents stated the that fosters it.” travel ban has the potential to reduce corporate travel. The ACTE Travel Ban Survey “These percentages are way out of line revealed: for an industry that is constantly under pressure,” said ACTE’s executive director 1. Is the US travel ban from select Greeley Koch. countries (Iraq, Iran, Libya, Somalia, “Furthermore, business travel is about Sudan, Syria, and Yemen) posing people. And people with bone fide visas travel difficulties for your company? should not be subject to fear, delays, or • Yes = 20% harassment over their visa document.” • No = 46% Mr Koch added that business travellers • Not Yet Sure = 34% and their companies abhor uncertainty. “If there is doubt about the validity of a visa, 2. What is the nature of the travel or worry about entering the US, or fear of difficulties? reprisals, then business travellers will opt • Fear of traveller harassment = 6% not to go. Companies with duty of care • Fear of reprisals or harassment of US concerns will not subject their employees travellers in the Middle East = 5% h
• Uncertainty regarding Green Card and approved via credibility = 4% • Limited access to employee pool = 2% • All of the above = 25% • Not sure yet = 16% • Did not apply = 38% 3. What do you project could be the lasting impact of this ban? • Cancelling of contracts with US-based companies and Middle-Eastern firms = 11% • New and intensified threats against US travellers abroad = 22% • Immediate complications with existing travel arrangements for a significant number of travellers = 23% • Not yet sure = 44% 4. In response to the question, Will this travel ban reduce your company’s travel: • 3 per cent said, “Significantly.” • 36 per cent said “Somewhat” • 61 per cent said “Not at all.”
UFI statement on US travel ban free exchange of goods and ideas, and on business people from all around the world having access to these unique market places. Most leading exhibition markets aim to become ever more international to serve these needs, and to grow as businesses. As countless impact studies show, this growth hugely benefits local, regional, and national economies, who benefit from the direct business that exhibitors and attendees bring to town. Exhibitions are not only good businesses – they are also an enormous catalyst for economic growth. Dr Gruchow continued: “As the Global Association of the Exhibition Industry, UFI is always promoting free exchange of
ideas and travel for mutual benefit. As an industry, we are representing billions of Euro in direct D rA uc and indirect economic n d re a s G r investments. We call upon associations and businesses in our industry to also make their voices heard on this matter, and we stand ready to support them through activities like ‘Global Exhibitions Day’ on 7 June.”
w
U
nited States President Donald J. Trump has issued an order to temporarily ban visitors from seven countries from entering the United States. On this matter UFI, as the Global Association for the Exhibition Industry, states: Latest UFI research shows that more than half of the companies in the US exhibition industry are expecting a negative impact from recent political developments in the world, including the outcome of the US presidential elections. This endangers the recent solid growth of the US exhibition industry. Dr Andreas Gruchow, UFI president, said: “International exhibitions rely on the
ho
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30 SAACI NEWS
41
SAACI turns
SAACI celebrates its 30th anniversary in 2017, and looks forward to its 31st congress in Tshwane. As we get ready for a great year ahead, outgoing SAACI chief executive officer Adriaan Liebetrau reflects on the past 12 months big success stories.
T
he 2016 Meetings Africa was a great success. SAACI hosted a conference at Meetings Africa’s bonday in conjunction with EXSA, SITE and EGF. The conference boasted no less than seven international speakers. In partnership with IBTM Africa, SAACI also hosted the first of its kind conference as part of Africa Travel week at WTM. Planning for the 2017 edition concluded months ago. The 30th congress was a huge success in Mangaung, despite critics the city pulled off a memorable event.
to Lebode Village. The village also made 800 key rings for the congress delegates. With our collaboration partner Greenpop, SAACI was able to plant 54 trees in the Platbos Reforestation Project. SAACI’s Academy turned one in October, with more than 500 courses completed, 361 member companies signed up and R707 705,26 worth of private training concluded. Internally the SAACI head office team identified 196 projects and has successfully completed 146 of these (75 per cent). SAACI also launched the new SAACI express newsletter. As our 2017 theme “innovation@work, preparing for multiple futures”, SAACI looks forward to connecting with our members in the year to come.
THE PILLARS THAT GUIDE US THE WORK WE DO IS GUIDED BY FOUR KEY PRINCIPLE PILLARS:
SAACI
SAACI enjoyed well over R2 million in marketing exposure and reached 1 000 000 people during the pre- and post congress months according to NewsClip data TP.pdf 1 3/16/2016 8:33:47 AM and social media reports.
In partnership with Cape Peninsula University of Technology (CPUT), SAACI hosted its first Business Events Future Focus Conference with just under 100 university students participating. We fondly remember the interaction and participation of the delegates and Cape members pulled out all the stops to help make this a huge success. SAACI expanded on its collaboration partnerships with British Airways, Price Forbes and South African Airways and added Avis, Greenpop and ICAS to the mix. SAACI also conducted roadshows in Mangaung, Mbombela, Polokwane, Mahikeng and Kimberley to educate locals on SAACI. Leading up to our congress, SAACI collected books for the Nelson Mandela Foundation, which were donated
1) SAACI Community 2) SAACI Intelligence 3) SAACI Academy 4) SAACI Into Africa
FOUR KEY TRIBUTARY PILLARS SUPPORT THEM: 5) Branding & Communication 6) Stakeholder Engagement 7) Sustainability 8) Future Focus Association Hub 158 Jan Smuts Avenue 4th Floor, East Wing Rosebank, Johannesburg, 2196
@SAACIOfficial
Tel: Fax: Email: Web:
SAACI Head Office P.O. Box 381 Parklands, 2121
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Integrity | Intelligence | Innovation | Sustainability
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EXSA NEWS
How to gain maximum ROI from exhibitions Exhibitions can be the fastest and most effective way to gain industry knowledge, capture prospective leads, and boost awareness of your brand. EXSA shares tips on how you can gain maximum ROI from exhibitions.
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illions of business deals are done at trade shows every year and creating a stand that attracts and engages visitors, could result in interest in your products and service. However, some exhibitors spend a lot of money on their stands but do not focus enough emphasis on measuring its success.
List your objectives for the exhibition Before you exhibit; list your reasons for wanting to exhibit and what you want to achieve from the exhibition and beyond. The objectives that you set should be obtainable, measurable and specific. You will also find the more specific your objectives are the easier it is to measure your success. Whether you are setting yourself a certain number of sales leads to generate, contacts to make or units to sell, it creates incentive and can be measured. You cannot measure ROI without real data such as contracts signed post show. It also helps to motivate personnel next time by being able to refer to previous successful
shows which have led to real business. Other objectives could include launching a new product, keeping an eye on the competition, monitoring developments in the industry, or testing a product. Once your objectives are clearly defined you must ensure the correct people are manning your stand. If the objective is to sell a product, then the best salesmen need to be on the stand. If the objective is brand awareness or relationship management, then it is important to have the marketing personnel and some senior management on the stand. Choose people who know “how to work a booth”. They can engage visitors, capture contact information, ask the right questions to know if attendees are a potential customer or are ready to buy. Thoroughly knowing your product/services is not enough on the trade show floor.
Stand out According to the Centre for Exhibition Industry Research (CEIR), a visitor stays on a stand for an average of five to 15 minutes.
This is not a lot of time to close a sale or make a lasting impression before the visitor moves onto your competition. Having a professional stand exhibit and design goes a long way in having an exhibition stand that attracts attention. Visit the EXSA website (www.exsa.co.za) to find your next stand builder. CEIR’s global research also indicates that 58 per cent of visitors attend exhibitions for the hands-on interaction with the products, therefore adding video displays and interactive touch screens can keep visitors in your exhibit space longer giving your sales team more time to develop a relationship with them. Demonstrations, contests, raffle/drawings that require registration and keep people coming to your booth can also be used as lead generators. Remember to also engage with visitors and don’t just wait for them to come to you.
Giveaways Limit the amount of brochures, pamphlets and business cards given out. Continued on page 44
THE POWER OF EXHIBITIONS: Face-to-Face is Simply Better We are the go-to people for exhibitions and events. Our members comprise of Venues, Organisers, Service Providers, Suppliers and Associate Organisations. Formed in 1980, EXSA is recognised internationally as the voice of the exhibition industry in South Africa, and is always available with help and advice.
T: +27 11 805 7272 F: +27 11 805 7273 E: exsa@exsa.co.za www.exsa.co.za Patrons: Platinum:
Gold:
SITE NEWS
43
Incentive planning is an art Today’s incentive customers are seeking new or “re-invented” destinations that provide unique, authentic and memorable experiences. And, successful incentive travel suppliers are focused on designing and delivering programmes that are more creative, personal and relevant than ever before.
I
ncentive travel is, fundamentally, a trip that offers participants experiences that are once in a lifetime, and/or that they could not easily afford to do on their own. Participants have earned the travel opportunity due to their performance and, therefore, the experience needs to be meaningful to each individual guest. This is no easy task. The purpose of an incentive programme is different from the purpose of a meeting or other business event. A meeting is typically organised to educate, to plan, to bring people together in a working environment, so different factors are taken into account in the planning. Yes, we want to create a motivational meeting, but not in the same way as we would with an incentive programme. A successful incentive travel supplier understands what it takes to craft experiences that reward people for their contributions to a company’s growth and business objectives. Today, there is a much bigger service offering that incentive suppliers are being expected to deliver beyond the acquisition
With the creative standard becoming even higher, incentive travel suppliers cannot afford to remain complacent about creating value through innovative offerings. Those who do are very likely to quickly fall behind the competition.
Creating magical moments of a destination travel package. Customers are looking to their suppliers to provide consultation and value-added services to design a programme that is unique, custom built, demographic appropriate and deliver measurable business results. Planning an incentive programme is not rocket science, but it is an art and, like every art form, incentive suppliers need to have an inner passion to create. When you plan a meeting, you often don’t dwell upon the targeted results of the meeting and instead focus on successful execution. Planning an incentive programme is different. You are working on touching feelings, on moving a person emotionally and on motivating higher levels of performance. Seven in 10 respondents to the 2017 SITE Index* survey report they are developing newer and more creative ways to add value for their customers. This may include offering more authentic destination related experiences; advising clients of local events they can take advantage of at no cost; sourcing unique venues for unconventional events; and incorporating ideas from other destinations/countries.
For every component of an incentive programme, creativity is required to take ordinary to extraordinary. It is essential suppliers start afresh on each project beginning with a strong understanding of the target audience and core business objectives. You need to take into account what will be memorable to the participants and what experiences can be organised that they would not be able to do if they visited the destination on their own. Even if your programme returns every year to the same destination, you need to think outside the box and design an event that is unique and memorable, one that makes participants feel special and motivated to succeed for the coming year. Incentives are all about creating magical moments. With incentives one aims not at affecting the intellect or mind, but at touching one’s hearts and emotions. We revel when a participant cries real tears of joy. We jump with joy when clients want to move mountains to reward their star performers. We cherish creating memorable experiences that last a lifetime. Credit: Site Foundation
What we’re all about: motivational experiences Why we do it? Business results! Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results. Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures. Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth. Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site ...
Contact Tes Proos
Office: + 27 (0)21 555 3617 Fax: 086 698 7792 Email: tes@crystalevents.co.za www.crystalevents.co.za
44
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Affordable Adventures
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Aloha Pos t/a Vectorsoft
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Aquila Private Game Reserve
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Arcadia Hotel
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EXSA
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Jaguar Land Rover SA
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The Sandton Indaba
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Continued from page 42
Not only is it costing you unnecessary money, but will likely never leave a visitor’s bags. Rather focus on giveaways in exchange for their contact info to send a personalised information kit after the show. If you want to have giveaway items find something that will be useful and more memorable than a pen or key chain such as branded hand sanitiser or touch screen cloths. You can also have giveaway prizes for visitors who fill out questionnaires.
Networking
Company:..................................................
Create a space within your booth that can be dedicated to privacy. This can be used for scheduled meetings or where sales can be finalised. Networking could also include being a speaker at one of the trade shows conferences, adding value to visitors and positioning your company as an authority in your industry. As well as meeting visitors to find out what they
................................................................. ...................................Code:.................... Tel:..............................Fax:........................
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want and need, while keeping an eye on the competition.
Follow up Exhibitions deliver excellent sales leads, yet 75 per cent of leads aren’t followed up, wasting the hard work and energy used to collect client information, and prospective business. At the exhibition, ensure it’s as easy as possible for contacts to get in touch with you afterwards and capture as much data as possible. Remember the quicker and easier it is for you to exchange details, the better the experience for the visitor. Make sure you have a process established with staff appointed to follow up on leads following the show. This could include a possible email – campaign, press release and use social media to monitor discussions and answer queries visitors may have about your company. Post-show marketing is a smart way to extend the life of your exhibit.
CALENDAR
Conferences, workshops and exhibitions of interest to the conference, exhibition and special events market For free entries in this calendar, please supply information to: Contact Publications, PO Box 414, Kloof 3640. Tel: (031) 764 6977 | Fax: 086 62 1867 | Email: colleen@contactpub.co.za LOCAL: 2017 26 FEBRUARY: 2nd Annual AfSAE Education Conference (held in conjunction with Meetings Africa) Venue: Sandton Convention Centre, Johannesburg More information: Natalie Kensley, The Conference Company Tel: +27 (0)11 465 0334 Email: natalie@confco.co.za 28 FEBRUARY - 1 MARCH: Meetings Africa 2017 Venue: Sandton Convention Centre, Johannesburg www.meetingsafrica.co.za 19-21 APRIL: WTM Africa 2017 Venue: Cape Town International Convention Centre, Cape Town
LOCAL: 2017 More information: Thebe Reed Exhibitions Tel: +27 (0)11 549 8300 Email: info@ThebeReed.co.za 16-18 MAY 2017: Tourism Indaba 2017 Venue: ICC Durban and Durban Exhibition Centre Tel: +27 11 467 5011 www.indaba-southafrica.co.za 2-4 JUNE: SAACI 2017 Congress Venue: Tshwane (Gauteng) More information: Adriaan Liebetrau Tel: +27 (0)11 880 5883 E-mail: adriaan@saaci.org. www.saaci.org
INTERNATIONAL: 2017 FEBRUARY 21-22: AIME 2017. Venue: Melbourne Convention Centre, Melbourne, Australia. More information: Reed Exhibitions. wwwaime.com.au MAY 16-18: IMEX Frankfurt. Venue: Frankfurt, Germany. More information: Tel: +44 1273 227311. www.imex-frankfurt.com JUNE 14-16: IBTM America. Venue: South Florida, United States of America. E-mail: ibtmamerican@reedexpo.com AUGUST 23-24: IBTM China. Venue: Beijing, China. E-mail: cibtm. helpline@reedexpo.co.uk
SEPTEMBER 26-28: IT&CMA Asia 2017. Venue: Bangkok Convention Centre, CentralWorld Bangkok, Thailand. www.itcma.com OCTOBER 10-12: IMEX America. Venue: Las Vegas, United States of America. More information: Tel: +44 1273 227311. www.imex-america-2017.com NOVEMBER 12-15: 56th ICCA Congress. Venue: Prague, Czech Republic. More information: Mathijs Vleeming, marketing project manager, ICCA, Toren A, De Entree 57 1101 BH Amsterdam, The Netherlands. Tel: +31 20 398 1962. Email: mathijs@icca.nl. www.iccaworld.com
TEL: +27 11 452 1115 FAX: +27 11 452 3609 WEBSITE: www.plaslope.com EMAIL: glenda.aereboe@plaslope.com
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DIRECTORY
Integrity | Intelligence | Innovation | Sustainability OFFICE BEARERS
National Chairperson: Wayne Johnson Vice Chairperson: Dorcas Dlamini Treasurer: Glenn van Eck CMP Immediate Past Chairperson: Zelda Coetzee Public Officer: Denise Kemp Chief executive officer: Rudi Van Der Vyver Physical Address: Association Hub, 158 Jan Smuts Avenue, 4th Floor East Wing, Rosebank 2196; Box 381, Parklands 2121. t: (011) 880 5883
BOARD OF DIRECTORS:
Gwynneth Arendse-Matthews: CMP (C&E Forum) Southern Cross Conferences t: (021) 683 5106 | c: 082 414 4378 gwyn@scconferences.com Keith Burton: African Agenda t: (021) 683 2934 | c: 083 415 4111 keith@africanagenda.com Zelda Coetzee: Imfunzelelo Tourism & Event Specialists t (021) 674 0013 c: 084 657 5476 | zelda@imfunzelelo.co.za Dorcas Dlamini: Protea Hotel Group t: (011) 275 1000 | c: 082 903 7204 dorcas@proteahotels.com Wayne Johnson: Fancourt t: (012) 653 8711 | c: 083 448 1324 waynej@fancourt.co.za Denise Kemp (Public Officer): Eastern Sun Events t: (041) 374 5654 | c: 082 654 9755 denise@easternsun.co.za Aidan Koen (NTB Chair): Scan Display Solutions | t: (011) 447 4777 c: 082 561 3188 | aidan@scandisplay.co.za Nonnie Kubeka (Government Representative): Gauteng Convention Bureau t: (011) 085 2500 c: 083 571 7410 | nonnie@gauteng.net Nick Papadopoulos (KZN Chair): Eat Greek t: (031) 563 3877 | c: 084 450 5011 eatgreek@telkomsa.net Kim Roberts (Advisory Board Representative): The Forum Company t: (011) 575 3750 | c: 082 652 2008 kim.roberts@theforum.co.za Andrew Stewart (EC Chair): PeriExpo t: (041) 581 3733 | c: 082 578 5987 andrew@periexpo.co.za Glenn van Eck CMP: Magnetic Storm t: (041) 393 4800 | c: 082 800 2616 glenn@magnetic.co.za Desireé Smits van Waesberghe: Capemotion t: (021) 790 2190 | c: 072 335 5282 dsmitsvanwaesberghe@helmsbriscoe.com
ADVISORY BOARD:
Helet Borchardt (Community): Sanlam t: (021) 947 4486 | c: 082 458 8211 helet.borchardt@sanlam.co.za Kim Roberts (Intelligence): The Forum Company t: (011) 575 3750 | c: 082 652 2008 kim.roberts@theforum.co.za Esti Venske (Academy): Cape Peninsula University of Technology t: (021) 460 3518 | venskee@cput.ac.za Jaques Fouche (Into Africa): Gearhouse SA t: (021) 929 7232 | c: 083 607 2046 jaques.fouche@gearhouse.co.za
Liam Prince (Branding & Communication): Selbys Productions t: (031) 700 6697 c: 072 589 8782 | liam@selbys.co.za Lillian Hlabangane (Stakeholder Engagement): City of Tshwane t: (012) 358 8248 c: 082 700 5172 | LilianH@tshwane.gov.za Bronwen Shaw (Sustainability): Contemplating an Exciting Future c: 074 892 3259 bronwenshaw@outlook.com Moses Gontai (Future Focus): Namanje Event Solutions t: 011) 538 7262 | c: 073 407 9322 | moses@namanjevents.co.za
EASTERN CAPE
Chairperson: Andrew Stewart Vice-Chairperson: David Limbert Treasurer: Glenn van Eck Co-ordinator: Wendy Knott-Craig Committee: Natalie de Lange; Gill Dickie; Rachel Greensmith; Sadie Isaacs; Leigh Myles-Rohroft; Alastair Stead Eastern Cape Co-ordinator: Wendy KnottCraig | t: (041) 360 4415 | c: 073 201 8699 ecbranch@saaci.org Gavin Chowles: Angelic Wonders c: 082 807 7325 gavin@angelicwonders.co.za Gill Dickie (Sustainability): Budget Car Hire t: (041) 581 4242 | c: 079 527 7619 gilld@budget.co.za Rachel Greensmith (Future Focus): The Boardwalk | t: (041) 507 7777 c: 082 290 4617 | rachel.greensmith@ za.suninternational.com Sadie Isaacs (Stakeholder Engagement): Nelson Mandela Metropolitan Municipality | t: (041) 582 2575 c: 082 990 7652 | conference@nmbt.co.za David Limbert (Community): Magnetic Storm | t: (041) 393 4800 david@magnetic.co.za Leigh Myles-Rohroft: Hotel Savoy (JH Group) | t: (041) 368 8343 c: 083 228 3928 | leigh@jhgroup.co.za Donna Peo: Fish River Sun c: 082 941 6911 | donna.peop@ suninternational.com Seka Skepe: Old Tramways Building | t: (041) 811 8200 | c: 079 996 2854 vuyiseka.skepe@mbda.co.za Alastair Stead (Into Africa): Scan Display c: 073 236 6618 alastair@scandisplayec.co.za Andrew Stewart: PeriExpo t: (041) 581 3733 | c: 082 578 5987 andrew@periexpo.co.za Glenn van Eck CMP: Magnetic Storm t: (041) 393 4800 | glenn@magnetic.co.za
KWAZULU-NATAL
Chairperson: Nick Papadopoulos Vice-Chairperson: Scott Langley Treasurer: Dawn Holmwood Co-ordinator: Carol Macnab Committee: Imran Ahmed, Tarannum Banatwalla, Tracey Delport, Kim Gibbens, Terrilyn Goldman, Vicki Hooper, Denver Manickum, Liam Prince, James Seymour, Ayanda Shabangu KwaZulu-Natal Co-ordinator: Carol Macnab | c: 079 072 0133 kznbranch@saaci.org
Imran Ahmed (Stakeholder Engagement): Aqua Tours & Transfers t: (086) 100 2782 | c: 082 410 7116 imran@aquatours.co.za Tarannum Banatwalla: Jellyfish Catering t: 031 564 8034/8132 | c: 083 254 9462 tarannum@jellyfishcatering.co.za Tracey Delport (Future Focus): Aha Hotels & Lodges t: 031 536 6520 | c: 083 293 5190 traceyd@threecities.co.za. Kim Gibbens: Aqua Mice t: 086 100 2782 | c: 079 693 9530 kim@aquamice.co.za. Terrilyn Goldman (Into Africa): Greyville Conference Centre t: 031 309 1430 | c: 082 820 9473 terrilyn@greyville.co.za Dawn Holmwood (Intelligence): Retired t: (031) 765 7494 | c: 082 558 7383 dawnholmwood@outlook.com Vicki Hooper: Venues for Conf. in Africa t: 031 764 0059 | c: 083 256 8120 info@venues.co.za Scott Langley (Sustainability): Durban ICC | t: (031) 360 1315 c: 082 382 8563 | scottl@icc.co.za Denver Manickum (Community): I-Cube Alternative Advertising | t: (031) 701 0474 c: 083 482 8525 | denver@icube.co.za Nick Papadopoulos: Eat Greek t: (031) 563 3877 | c: 084 505 0113 eatgreek@telkomsa.net Liam Prince – co-opted (Branding & Communication): Gearhouse t: 031 792 6200 | c: 083 602 0442 Liam.prince@gearhouse.co.za James Seymour: Durban KwaZulu-Natal Convention Bureau | t: 031 360 1171 c: 082 925 5508 | james@durbankzncb.co.za Ayanda Shabangu (Academy): Makulu Events t: 031 261 1136 | c: 079 473 3800 | ayanda@makuluevents.co.za
Co-ordinator: Heather Heskes Committee: Anette Burden; Nellie Swart; Leon Pheiffer; Neliswa Nkani; Oscar Motsepe; Pieter Swart; Roz Prinsloo; Jeana Turner Gauteng/Tshwane Co-ordinator: Heather Heskes t: (011) 787 4672 | c: 076 321 6111 gp.za@saaci.org Anette Burden (Future Focus): Casa Toscana Lodge | t: (012) 248 8820 c: 082 787 6144 anette@casatoscana.co.za Marius Garbers: Baagisane t: (012) 362 6327 c: 082 789 7963 | mgwcom@mweb.co.za Lillian Hlabangane (Stakeholder Engagement): City of Tshwane t: (012) 358 8048 | c: 082 700 5172 lillianh@tshwane.gov.za Emily Naidoo (Community): CSIR ICC t: (012) 841 3435 | enaidoo@csir.co.za Leon Pheiffer (Stakeholder Engagement): EPH Productions | t: (011) 100 3305 leon@montededios.co.za Melanie Pretorius (vice-chairperson): CSIR t: (012) 841 3825 | mpretorius1@csir.co.za Dr Nellie Swart (Academy): UNISA t: (012) 433 4678 | c: 082 771 0270 swartmp@unisa.ac.za Pieter Swart (Intelligence): Conference Consultancy SA t: (012) 349 2301 | c: 083 230 0763 pieter@confsa.co.za Jeana Turner (Sustainability and Into Africa): NFS Technology Group t: (011) 394 9554 | c: 071 440 3617 jeana@nfs.co.za Robert Walker (chairperson): Jukwaa Group t: (012) 667 2074 | c: 082 550 0162 r.walker@jukwaa.net
JOHANNESBURG
Chairperson: Jaques Fouche Vice-Chairperson: Lerisha Mudaliar Treasurer: Jaco du Plooy Co-ordinator: Lara van Zyl Western Cape Co-ordinator: Lara van Zyl c: 082 223 4684 | wc.za@saaci.org Jaco du Plooy: NH Lord Charles Hotel | c: 082 413 2135 j.duplooy@nh-hotels.co.za Jaques Fouche: Gearhouse SA c: 083 607 2046 | jaques.fouche@ gearhouse.co.za Jan-Hendrik Fourie (Branding & Communication): Prosperis c: 083 245 5582 jan-hendrik@prosperis.com Andrew Gibson (Intelligence): Magnetic Storm | c: 074 588 3054 andrew@magnetic-ct.co.za Angela Lorimer (Sustainability): Spier t: (021) 809 1101 | AngelaL@spier.co.za Lerisha Mudaliar: Cape Town & Western Cape Convention Bureau (Wesgro) c: 072 631 7674 | lerisha@wesgro.co.za Thiru Naidoo (Stakeholder Engagement): Cape Town & Western Cape Convention Bureau (Wesgro) t: (021) 487 8600 | thiru@wesgro.co.za Cindy Pereira Buser (Intelligence): Michee | c: 072 192 5656 cindy@mirchee.co.za Alshante Smith (Future Focus): CTICC c: 071 299 0601 | alshanthe@cticc.co.za Esmare Steinhoffel (Into Africa): ICCA Africa c: 084 056 5544 | Esmare.S@iccaworld.org Zandri Swarts (Community): Century City Convention Centre and Hotel t: (021) 204 8000 | zandri.s@ ccconferencecentre.co.za Esti Venske: Cape Peninsula University of Technology t: (021) 460 3518 | venskee@cput.ac.za
Chairperson: Brandon Clifford Vice-Chairperson: Lorin Bowen Treasurer: Manuela Gomes Branch Co-ordinator: Letticia Ndhlala SAACI Co-ordinator: Heather Heskes c: 076 321 6111 | gp.za@saaci.org Michelle Bingham (Intelligence): Sandton Convention Centre t: (011) 779 000 | c: 082 339 0342 michelle.bingham@tsogosun.com Lorin Bowen (Branding, Communication & Future Focus): Synergy Business Events t: (011) 476 5104 | c: 082 433 8687 lorin@synergybe.co.za Brandon Clifford (Into Africa & Future Focus): Rand Club t: (011) 870 4260 | c: 082 894 3448 brandon@randclub.co.za Manuela Gomes (Stakeholder Engagement): Bidvest Car Rental t: (011) 398 4628 | c: 082 065 9272 ManuelaG@bidvestcarrental.co.za Wayne Johnson: SAACI National Chair c: 083 448 1324 | waynej@fancourt.co.za Laura Kanda (Academy): Indaba Hotel t: (011) 840 6600 | c: 072 864 4937 sales3@indabahotel.co.za Aidan Koen (Sustainability): Compex t: (011) 234 0604 | c: 082 561 3188 aidan@compex.co.za Zoe van Niekerk: Scan Display Solutions c: 083 5689819 | zoe@scandisplay.co.za Brendan Vogt (Community): Guvon Hotels & Spas t: (011) 791 1870 | c: 083 709 0489 brendan@guvon.co.za
TSHWANE
Chairperson: Robert Walker Vice-Chairperson: Melanie Pretorius Treasurer: Marius Garbers
WESTERN CAPE
DIRECTORY
EXSA OFFICE
General Manager: Phumulani Hlatshwayo Box 2632, HalfwayHouse 1685 t: (011) 805 7272 Fax: (011) 805 7273 phumulani@exsa.co.za www.exsa.co.za. Admin Manager: Thuli Ndlovu info@exsa.co.za Communications Manager: Aimee Delagey | aimee@exsa.co.za
BOARD MEMBERS
National Chairperson: Neil Nagooroo Vice-Chairperson: Andrew Binning Immediate Past Chair: Brad Alder Treasurer: Andrew Gibbs Brad Alder (Suppliers Forum): Octanorm t: (011) 433 2010 | Fax: (011) 433 1927 c: 082 445 2661 brad.alder@octanorm.co.za Andrew Binning (Organiser Forum): Inkanyezi Event Organisers t: (041) 363 0310 | c: 082 372 9247 andrew@inkanyezi.co.za Lorin Bowen (Organisers Forum): Synergy Business Events t: (011) 476 5108 | c: 082 433 8687 lorin@synergybe.co.za Lindy Cambouris (Venue Forum): CTICC t: (021) 410 5000 | c: 071 888 2625 lindy@cticc.co.za
a a xo
Patrick Cronning (Suppliers Forum): Expo Guys t: (011) 433 3260 | c: 083 281 5584 pat@expoguys.co.za Zaida Enver (Organisers Forum): Pure Grit t: (011) 467 5011 | c: 082 555 1049 zaida@puregrit.co.za Andrew Gibbs (Suppliers Forum): Concept G t: 086 122 2678 | c: 083 260 8065 andrew@conceptg.co.za Katherine Gunningham (Young Professionals Forum): Compex t: (011) 234 0604 c: 060 983 9273 katherine@compex.co.za Karen Healey (Western Cape Forum): Resource Design t: (021) 510 7776 | c: 082 893 6036 karen@resourcedesign.co.za Denver Manickum (KZN Forum Chair): iCube Advertising t: (031) 701 0474 | c: 083 482 8525 denver@icube.co.za Neil Nagooroo (Venue Forum): SCC t: (011) 779 0000 | c: 082 929 5241 Neil.Nagooroo@tsogosun.com Doug Rix (Suppliers Forum): DK Design c: 082 579 7071 | Dougrix@wol.co.za Clive Shedlock (Organisers Forum): Conker Exhibitions t: (031) 312 2990 | c: 083 784 6004 Clive.Shedlock@gmail.com AAXO – Association of African Exhibition Organisers Reed Place, Culross on Main Office Park, 34 Culross Road, Bryanston, Johannesburg t: +27 11 549 8300 info@aaxo.co.za www.aaxo.co.za Chairperson: Carol Weaving Secretariat: Annamari Erwee
Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence OFFICE BEARERS:
Chapter President: Tes Proos, Crystal Events Box 50596, Waterfront 8002 c: +27 (0)84 682 7676. president@sitesouthernafrica.com Treasurer: Peter-John Mitrovich c: +27 (0)82 318 1889 peter-john.mitrovich@grosvenortours. com Secretariat: Mariaan Burger c: +27 (0)82 557 8041 info@sitesouthernafrica.com
COMMITTEE MEMBERS:
Adriaan Fourie c: +27 (0)84 545 3355 adriaan@wesgro.co.za Cindy Pereira Buser c: +27 (0)72 192 5656 cindy@mirchee.co.za Justin Exner c: +27 (0)60 302 6018 justin@vineyard.co.za Barry Futter: Adventure Works c: +27 (0)82 335 4090 barry@adventureworks.co.za
ICCA – International Congress & Convention Association ICCA AFRICAN CHAPTER: Chairperson: Ben Asoro Commercial Director, Calabar ICC, Calabar Nigeria t: +23 48173098930
Daryl Keywood c: +27 (0)82 904 4967 daryl@walthers.co.za. Henk Graaf c: +27 (0)83 696 3307 henk@swafrica.co.za Tanya Angell-Schau c: +27 (0)82 559 9007 tangellschau@tourvestdm.com Nicholas Leonsis: c: +27 (0)82 564 6996 nicholasl@travkor.co.za
SUB COMMITTEE (Business Africa Development): Nicholas Leonsis (Chair): c: +27 (0)82 564 6996 nicholasl@travkor.co.za Bunny Boolah: c: +27 (0)83 632 2420 bunny@africanlink.co.za
SUB COMMITTEE (Young Leadership Development): Nonhlanhla Tsabalala: c: +27 (0)71 351 4458 nonhlanhlaT@tshwane.gov.za.
t: +25 4722493146 ben@conventioncentrecalabar.com President: Nina Freysen-Pretorius The Conference Company t: (031) 303 9852 f: (031) 303 9529 e: nina@confco.co.za Secretariat: Esmare Steinhofel ICCA Africa Regional director c: 084 056 5544 esmare.s@iccaworld.org. www.iccaworld.com/dbs/ africanchapter www.iccaworld.com
OTHER ASSOCIATIONS OF INTEREST TO THE INDUSTRY ABTA – African Business Travel Association Box 2594, Pinegowrie, 2123 t: (011) 888 8178 | f: (011) 782 3814 c: 083 679 2110 | monique@abta.co.za www.abta.co.za Founder: Monique Swart ANTOR – Association of National Tourist Office Representatives President: Hélène Bezuidenhoudt Vice-president: Wendie White Box 41022, Craighall 2024 c: 083 200 4444 | f: (011) 523 8290 helene.bezuidenhoudt@franceguide.com ASATA – Association of Southern African Travel Agents PO Box 650539, Benmore, 2010 t: (011) 293 0560/61 f: 086 504 9767 | barbara@asata.co.za Chief executive officer: Otto de Vries c: 076 140 7005 | f: 086 505 1590 Office manager: Barbara Viljoen EGF – Event Greening Forum 179 Jan Smuts Avenue, Parktown North, Private Bag X7000, Parklands 2121 (011) 447 4777 | info@eventgreening.co.za www.eventgreening.co.za
Chairman: Justin Hawes Vice-chairman: Greg McManus FEDHASA National Office – Federated Hospitality Association of Southern Africa | Box 71517, Bryanston 2021 t: 0861 333 628 | f: 0867 165 299 fedhasa@fedhasa.co.za www.fedhasa.co.za Manager – national office: Lynda Bacon. PSASA – Professional Speakers Association of Southern Africa t: (011) 462 9465 | f: 086 515 0906 c: 083 458 6114 nikki@psasouthernafrica.co.za www.psasouthernafrica.co.za Executive director: Nikki Bakker SABOA – Southern African Bus Operators Association Postnet Suite 393, Private Bag X033, Rivonia 2128 t: (011) 011 9288 | f: (011) 011 9296 saboa@saboa.co.za President: Mr A Sefala Executive manager: Mr E Cornelius SATI – South African Translators’ Institute Executive director: Marion Boers t: (011) 803 2681
office@translators.org.za www.translators.org.za SATSA – Southern Africa Tourism Services Association Box 900, Ferndale 2160 | t: (011) 886 9996 | f: +27 866832082 | jennym@satsa.co.za www.satsa.com. Chief executive officer: David Frost Chief operations officer: Jenny Mewett SKAL International South Africa International secretary: Anne Lamb t/f: (021) 434 7023 | c: 082 708 1836 anne@yebo.co.za www.skalsouthafrica.org STA – Sandton Tourism Association t: 083 558 5445 secretariat@sandtontourism.com www.sandtontourism.com. TBCSA – Tourism Business Council of South Africa Box 11655, Centurion 0046 t: (012) 664 0120 f: (012) 664 0103 | comms@tbcsa.travel www.tbcsa.travel or www.tomsa.co.za Member Relations Manager: Boitumelo Moleleki
TGCSA – Tourism Grading Council of South Africa Private Bag X10012, Sandton 2146 | t: (011) 895 3000 f: (011) 895 3001 enquiries@tourismgrading.co.za. TINSA – Interpreters/Translators Network of Southern Africa Co-ordinator: info@interpreter.org.za t/f: (011) 485 2511 | c: 083 249 0010 www.interpreter.org.za TPSA – Technical Production Services Association Box 2245, Pinegowrie 2123 t: 082 371 5900 admin@tpsa.co.za | www.tpsa.co.za Administrator: Tiffany Reed TTA – Tshwane Tourism Association Box 395, Pretoria 0001 | t: 012 841 4212 secretary@tshwanetourism.com www.tshwanetourism.com. Chairperson: Bronwen Cadle de Ponte Secretary: Sithembile Nzimande Membership Co-ordinator: Liz Oosthuysen membership@tshwanetourism.com
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THE LAST WORD
A decade of growth predicted
for global travel International travel is on the rise. A 2014 travel industry study written by Oxford Economics outlines that “The global travel industry is poised for a period of sustained growth over the next decade.”
M
ore specifically, “the industry [is] projected to outstrip global GDP by some two per cent; growing 5.4 per cent per annum”. While this growth is predicted to be driven mainly by emerging markets such as Asia and the Middle East primarily, Europe and the Americas are forecasted to trend positively over the same period. An industry-wide positive trend is always good news, but leaves the players in the market with an important question to answer – which area or areas of the travel industry will be the major contributor(s) to the growth? The tour operators and travel agents that are the fastest to arrive at the answer, and execute well on the need it presents, are likely to most successfully capitalise on this industry growth.
Who is Lee Kelsall? Lee Kelsall is a graduate of Magdalene College, University of Cambridge with a degree in Law. He is a fitness fanatic and a born adventurer. In 2009, he spent a month living and working with a Masai tribe in Kenya which ignited his love for the people of Africa and the wildlife of the African bush. Lee then left the promise and bustle of the City of London to head up an adventure travel company in Cape Town, South Africa named Ker & Downey Africa.
Lee Kelsall, chief executive officer of a pioneering African travel company, Ker & Downey Africa, has placed his bet on adventure travel as the travel niche that he believes is most likely to be a major contributor to this growth, and with good reason: The 2013 Adventure Tourism Market Study “estimates the value of the global outbound adventure travel sector to be US$263 billion [2013], excluding airfare, up from US$89 billion [2009] first reported in the benchmark consumer study.” – Adventure Travel News. At the helm of an adventure travel company doubling in size year-on-year, Mr Kelsall noted that: “The trend toward adventure travel is clear to see in the statistics yes, but more than that the need for something deeper from travel became clear to us when speaking to our clients at the outset. “When you take the time to understand why it is that people seek out the corners of the earth, you find that travel isn’t just about comfortable pillows and fine silverware. People travel to find themselves, to push their boundaries and to create memories that last. “We believe so strongly in this that we’ve invested heavily into the development of our Luxventure™ Experience category – our once-in-a-lifetime adventure-focused trips that push our clients’ boundaries in incredibly unique, experiential ways. Experiences that aren’t just nice getaways, but rather trips that change people’s lives.” Ker & Downey Africa works with partners around the globe who are noticing the same trend in tourists looking for once-in-alifetime adventure experiences as opposed to the run-of-the-mill been there, got the t-shirt trips. A partner in East Africa, Sarah Tjeenk of Inspired Journeys, comments that: “As a macro development in the industry we will likely see a continuation of the trend towards experiential (or the latest word used is transformational) travel, where
travellers are looking for their trips not only to make a positive impact on their environment, but also on their personal enlightenment and understanding of this world.” Similarly, Marc Telio of Entree Destinations operating out of Alaska notes that: “We’re definitely seeing more and more guests looking to be in remote wilderness, disconnected and being at one with nature and wildlife. Our wildlife viewing programmes sell out, and we continue to see big interest in destinations that are off the grid, vast and remote.” With consensus from operators across multiple continents, and with the market’s statistical trends backing the probability of a good return on the adventure travel bet, it’s clear why so many operators are rushing to meet the increasingly adventurous needs of global travellers. With travellers’ focus shifting from comfortable hotel rooms and fine dining to remote locations and thrilling adventures, the pressure on travel companies to create once-in-a-lifetime experiences for their clients is greater than ever. When asked how Ker & Downey Africa continues to push the boundaries of Adventure Travel in order to meet the increasing demand of the market, Mr Kelsall responded: “I believe it all starts with a change in focus. The travel industry has traditionally been entirely destination focused: we know you want to visit Kenya, so we’ll find a five star lodge for you there, and as a bonus that lodge offers game drives. “Today, that doesn’t cut it anymore. We realised this early on in the evolution of Ker & Downey Africa, and so we don’t create our trips with a focus on the destination, we start with a focus on the customer, and in particular what adventure our customers want to experience. Then we build our LuxVenture™ Experiences around that moment they’re chasing, rather than around a routing or a hotel room. That’s made all the difference to those that travel with us.” For the global tourist, the enthusiastic response of companies like Ker & Downey Africa to the evolving needs of the market is encouraging to see as it promises increasingly exciting and unique travel experiences for the traveller of tomorrow.
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