PAGE MARKET INCENTIVE STRAP NEWS CASE STUDY
Dragonfly Africa pulls out all the stops In this case study, Business Events Africa looks at an incentive programme managed by Dragonfly Africa. By Yolanda Woeke, vice president: sales & marketing, Dragonfly Africa.
T
he Case Study Client: Financial Insurance Company from all across the United States. The Brief: We want to take our top sales performers to celebrate their contribution to phenomenal sales years over the last couple of fiscal years. We decided to do this in southern and east Africa and choose various locations that will eventually build up to the top tier, doing something more unique and special, etc. The group had an option of pre-extending in either Victoria Falls or Cape Town, but also post extending either in Cape Town or Victoria Falls. And the highlight being Uganda — Gorilla Trekking. Dates: May 2022. Logistics The main group all got together in Cape Town and in Johannesburg where they had their conference portion of this event. Everybody then went to a different game lodge. There were 18 game lodges that we used exclusively, all the same quality, standard and game viewing experience. This was a bit of a challenge, but well overcome with the amazing lodges we have in and around South Africa.
10 Business Events Africa June 2022
Highlights The highlights were the fact that most people would be able to experience a Big Five game drive opportunity at a superb five-star lodge and have the opportunity to either do their own extension to the Victoria Falls, one of the seven natural wonders of the world, or some time in Cape Town — the most beautiful city in South Africa. Highlights, of course, will always be the food, the service, the quality of the wines and the diversity of the culture and landscapes, also including differentiating accommodations and venues in one trip, where they are able to really experience the best of what the various destinations have to offer. The Outcomes At each one of the destinations, whether it was Cape Town, Johannesburg, the private lodges, Zambia or the VIP group to Uganda, were just so positive. People loved it. It felt as if they were on a true safari and that they were recognised by their peers and the companies where they are employed.
Challenges Challenges always come along, with such a large group movement. The group, in total, was 385 pax, all from the United States. It meant ensuring that the pax get to where they needed to get to, with flights still not consistent because of Covid, staffing issues, etc. But we somehow managed to get everybody together in Cape Town at the right time. Lots of sleepless nights, flight changes, lots of creative thinking, but the best of all, the support from our local teams on the ground were just phenomenal. We probably have the best support systems, teams and hospitality anywhere in the world. I suppose it also goes to show that Dragonfly Africa is still the leading destination management company when it comes to Southern and East Africa. Legacy Our long sustainable motto is that we treat all our suppliers with utmost respect. www.businesseventsafrica.com
