Business Events Africa November 2017 by Contact Publications

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Voice of the Business Events Industry in Africa

November 2017

Uwin Iwin

Helping clients and their people WIN, for the the past 23 years

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Voice of the Business Events Industry in Africa

KEEPING YOU IN THE KNOW | CONNECTING PEOPLE WITH PEOPLE

CONTENTS

NOVEMBER 2017 BUSINESS EVENTS AFRICA: Serving the business events industry for 37 years

africa.com

vents www.businesse

Voice of the

nts Industry

Business Eve

November 2017

in Africa

Uwin Iwin

, people WIN ts and their s past 23 year for the the

Helping clien

10 Special features 8 REPORTBACK: UFI GLOBAL CONGRESS

About the cover Uwin Iwin, the specialists in full events and incentive management, discuss the importance of inspirational eventing as part of a broader incentive service offering.

The 84th UFI Global Congress saw more than 450 delegates from 50 countries around the world converge on Sandton Convention Centre during the first week of November. This was a landmark occasion for the South African exhibitions, conferences and events industry.

12 INSPIRATION: CLAUDIA ACHIEVES HER DREAM

ON THE COVER FROM LEFT: Kele Mogotsi, head of incentive travel; Gustav Lammerding, marketing director; David Sand, chief executive officer and Candice Blanche, events manager.

Regular features 2 Editor’s comment 7 News 10 Personality profile 11 Executive chef 26 Legal 27 SITE news 28 SAACI news 29 EXSA news IBC Index of advertisers 30 Directory & associations of interest to the industry 32 Calendar

Never in her wildest dreams did Claudia Adams think that she would be where she is today. From chambermaid to reservations manager at one of South Africa’s most prestigious hotels, her story is nothing short of inspiring.

14 VENUE WITH A VIEW Fancourt offers the best surroundings that the Garden Route has to offer. The spacious rooms and the stunning panoramas, with the Outeniqua Mountains as the backdrop, make Fancourt one of the best spots in the Western Cape for conferencing.

Venue news 23 Awards galore at Birchwood 24 CTICC releases strong financial results

SANCB 15 supplement Meetings Africa: charged with possibility In recent years, the global business events industry has begun to recognise Africa as a sought-after business events destination. Meetings Africa answers to that need by showcasing Africa’s diverse offering of tourism services and products and how the industry grows and contributes enormously to the tourism sector’s development.

When shared minds come tog ether, we advance Africa.

26 FEBRUARY

2018: BONDAY 27-28 FEBRUA

RY 2018: EX HIBITIO N SANDTON CONV JOHANNESBURG ENTION CENTRE , SOUTH AFRIC A

Business Events Africa November 2017 1

The authoritycomment on meetings, Editor’s exhibitions, special events and incentives management

Editor’s comment

I am proudly South African HEAD OFFICE PHYSICAL ADDRESS: Suite 1, Fields Shopping Centre, Old Main Road, Kloof 3610 HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa TEL: +27 31 764 6977 FAX: 086 762 1867 PUBLISHER: Godfrey King gk@contactpub.co.za MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za GENERAL MANAGER: Kyle Niemann kyle@contactpub.co.za EDITOR: Irene Costa gomesi@iafrica.com PRODUCTION & DESIGN EDITOR: Hayley Mendelow hayley@contactpub.co.za DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za SALES REPRESENTATIVES: Pierre Grobler | +27 (0)82 900 4026 pierre@businesseventsafrica.com Colleen McCann | +27 (0)72 148 1657 colleen@businesseventsafrica.com Marshane Jesseman | +27 (0)76 396 9654 marshane@contactpub.co.za Tony Goslin | +27 (0)71 531 3510 tony@contactpub.co.za PUBLICATION DETAILS: Volume 37 No 10 Business Events Africa has 12 issues a year and is published monthly, with the Yearbook in June. Printed by

, a division of Novus Holdings

52 Mahogany Road, Westmead www.paarlmedia.co.za ANNUAL SUBSCRIPTION RATE: R650 which includes postage, packaging and VAT. Rates for addresses outside South Africa can be obtained on application to the Subscription Department.

publishers of Business Events Africa, is a member of:

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This has been a tough year. Where do I start?

here has been political uncertainty in our country, with hopes that after the ANC Congress in December we’ll have a clearer picture of where our country is heading. At the time of writing this column our SADC neighbour Zimbabwe is going through some real, welcome change, but there is much uncertainty as to what will come of this ‘military intervention’. I think one thing is clear: Robert Mugabe’s reign must come to an end. South Africa’s hopes to host the Rugby World Cup 2023 was dashed when France was announced as the host country. Personally, I thought this would have been an amazing opportunity for South Africa and initially I felt much disappointment that we had lost it. South Africa was the preferred destination, but France and Ireland made disparaging remarks about our country and bid. It is so strange, I know we have our challenges, but something in me sparks when I hear other nations talk negatively of our country. I am reminded that I really am proudly South African. However, after contemplating the reasons, I realise our current political uncertainty was probably one of the main reasons we lost. We are not in the best place at the moment, and interestingly there was much relief from many South Africans that we didn’t win this bid. This doesn’t mean we can’t bid for the next one. The economic situation in South Africa has been grim, even though a few months ago it was announced that we are now out of the recession. This is a huge positive, and hopefully we will all start seeing an economic improvement in 2018. The business events industry in South Africa continues to grow. I recently attended the UFI Congress, which took place in Johannesburg. It was the first time this congress took place in SubSaharan Africa, and was a great success on many levels. Over 450 delegates attended from all over the world. These are top international leaders from the global exhibition industry. A majority of the delegates had never been to South Africa before, and were blown away by our infrastructure, our world-class facilities and our

hospitality. Many were here to explore business opportunities. I have no doubt that this congress will have a great spin-off for the local exhibition industry. I have to commend Craig Newman, incoming UFI president for 2019, and the local organising committee for making this congress a success, and for putting South Africa on the global exhibition stage. Well done! We are South African, we are resilient, and we make things happen. I was fortunate enough to be invited to the Time Square Sun Arena official launch on 4 November. The launch event, the Unison Celebration Concert, celebrated South Africa and honoured local talent. What an amazing arena; the sound quality was excellent. We could hear the singers clearly, and the band did not overpower the singers. Some of the local stars on the stage included Yvonne Chaka Chaka, Lira, Karen Zoid, PJ Powers, Zonke, Claire Johnston and more! I left the Sun Arena feeling more patriotic than I have felt in a long time. It gave me renewed hope and pride on what is to be South African. I am South African and I am proud. There is no other nation in the world that can compare. Be proud with me.

Irene

Email: gomesi@iafrica.com

Credit: Hein Liebetrau

Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)

www.emperorspalace.com

Cover story

UWIN IWIN’S TEAM

OFFERS THE FULL PACKAGE When you talk to the travel and events team at Uwin Iwin, the words passion, enthusiasm, vibrant, energetic and dynamic feature prominently. Not only do these words describe the team, they also describe what the team offers its clients.

FROM LEFT: Kele Mogotsi, head of incentive travel; Gustav Lammerding, marketing director; David Sand, chief executive officer and Candice Blanche, events manager.

“The aim is to give the clients an experience – not just another event. I want to exceed everyone’s expectations all the way.”

win Iwin is an international company providing inspirational recognition and rewards, incentive travel, performance improvement solutions and spectacular events management services to their clients. “We became a boutique provider of incentive travel and inspirational event services that deliver excellent services in all categories over all industries – from motor vehicle sales, insurance, consumer electronics, to banks etc. All these industries have unique requirements and we design award-winning programmes

and events that produce memorable experiences for all of them,” says David Sand, company chief executive officer. And he should know. He is regarded as a pioneer in the field of online incentive points banking and online reward fulfilment, and was the president of the South African Chapter of the Society for Incentive Travel Excellence (SITE). “We benchmark with the best in the world,” he says. He is extremely proud of his creative team who are “young, vibrant professionals with enthusiasm”. This

4 Business Events Africa November 2017

“class act of highly regarded industry talent” consists of team leaders Kele Mogotsi, Gustav Lammerding and Candice Blanche. They are backed by a very competent team of 20 dedicated staff members for the travel, events, and communications functions and other support services such as IT, accounts and client services. As a unit, they are able to provide a unique client experience that is ultra creative and spectacular. Kele is the head of incentive travel. She is also the youngest and first black

Your Brand isn’t ordinary, so why would your Meetings, Incentives, Conferences and Events be? Uwin Iwin Events specialises in the exceptional, and is the premier service provider when it comes to Meetings, Incentives, Conferences, Events, Incentive Travel, Activations, Gala Dinners and Product Launches. Our highly experienced team, will work tirelessly to ensure that your vision will be met, and exceeded. Don’t wait… Get in touch and experience our events magic first hand. +27 11 557 5700 | www.uievents.net | info@uievents.net

BBBEE

LEVEL

SALES INCENTIVES|PERFORMANCE REWARDS EVENTS|COMMUNICATION|INCENTIVE TRAVEL

Incentive solutions that deliver results.

EVENTS

Business Events Africa November 2017 5

Cover story

“We became a boutique provider of incentive travel and inspirational event services that deliver excellent services in all categories over all industries woman from Africa to be awarded the SITE Certified Incentive Specialist (CIS) credentials. She is also a key member of the SITE Global Young Leaders Initiative. She takes care of every aspect of incentive travel groups, from the sourcing to production. She is passionate about creating memories for the travellers and no detail is too insignificant for her to not give it her full attention. David describes her as someone who provides dynamic interaction with excellent client service orientation. Gustav is the marketing director in charge of the marketing and content communications for all the incentive programmes, travel trips and events. With an honours degree in brand management and a background in advertising, he knows how to get the team’s message across. David says that Gustav adds tremendous value through his creative digital content. “The digital environment creates the expectation to keep everything fresh, edgy and exciting. With his advertising background he is able to work with multiple brands, adhere to global corporate identities and enhance the image of our corporates through incentive travel and inspirational events.” Candice is the events manager with a marketing degree from Unisa. She says her crazy energy is what keeps her going through all hours in a very rewarding job. “The aim is to give the clients an

experience – not just another event. I want to exceed everyone’s expectations all the way.” This forward thinking from all the team members is exactly what Uwin Iwin is all about. “We want to give people a meaningful experience with their brands so that they want to come back for more,” says David. And they do. With some longstanding relationships exceeding eight years, Uwin Iwin definitely provides superior events, travel and incentive services to their clients and ultimately the most important people, the employees. “We invest in people, technology and creative delivery components to be able to deliver a holistic package to our clients. They can make use of the whole nine yards – the reward scheme, the travel trips and the big events. Or they can choose the components that suit their needs. That is our winning edge: our ability to deliver,” David concludes.

MOTIVATE MORE Events out of this world Uwin Iwin has mastered creating inspirational conferences, meetings and events that enhance the outcome of your business objectives. Be they in sales, new products, management strategy, employee, customer, public or shareholder events, when people experience, participate and connect in a well managed and creatively executed context, great results always follow. Our experienced event team manages events the world over. “Every country brings its own unique challenges with it and our knowledge of working regularly locally, regionally and internationally, will ensure your meeting or event runs on brand, on budget and on time,” explains Candice. Uwin Iwin creates customised solutions backed by extensive event management experience, destination know-how and industry-specific knowledge.

Incentive travel – the ultimate reward Travel rewards are desirable as it is a luxury experience, especially if created and managed by the Uwin Iwin Travel team. “The magic that we create within the experience, the attention to the finest detail and the creative use of local flavour always leave the winners with no doubt

6 Business Events Africa November 2017

about how much they are valued and appreciated,” says Kele. Motivational travel experiences create a legacy of care for winners, and, further, build strong relationships between the company’s top achievers. Individuals and teams are inspired to reach future goals to ensure participation in the reward. Uwin Iwin will create an inspirational travel experience that will help you and your people win!

Incentives on a new level Netuwin, our wholly-owned, developed, maintained and managed cloudbased system, runs the incentive scheme seamlessly. “Netuwin allows for individual registration on the program, and allocating points for rewards against a defined set of actions or behaviours. Points can be linked to direct monetary value, or can be used to unlock thresholds that depict reward values,” explains Gustav. Properly structured incentives can provide you with additional visibility to identify opportunities, threats, weaknesses, and strengths, allowing you to unlock the full potential within your sales channel. “From consultation, to setting objectives and mapping performance, we will customise a sales channel Incentive allowing you to unlock all the potential in your channel to maximise your ROI and measure your return on objective.”

The whole package Recognition and rewards make up the sum of a successful incentive programme. It is made up of numerous parts and that is why it is important to work with a partner that can provide your business with more than just an event or a travel trip. The strategy behind achieving your goals is as important as the implementation, which is why at Uwin Iwin we have developed an organisational structure to cater for all your business needs. For more information visit www.uwiniwin.net or www.uievents.net or email info@uwiniwin.co.za and let’s see what we can do for your business and your people.

News

Durban ICC voted

‘Africa’s Finest’ once again Service excellence is the heartbeat of the Durban International Convention Centre and this was once again affirmed at the 24th World Travel Awards – Africa Gala Ceremony where the Centre was crowned “Africa’s Leading Meetings and Conference Centre”.

his was the sixteenth time that the Centre won this title since 2001, when the category was opened, and the tenth year in a row that the Durban ICC has been honoured with this accolade. Commenting on the award, Durban ICC chief executive officer, Lindiwe Rakharebe noted, “We are thrilled and honoured to once again be voted the leading

convention centre on the continent. This award goes a long way to raising the profile of the Durban ICC and helps us attract future international events to our shores. This, in turn, helps us create jobs within our sector and boost the economic impact on the South African economy.” The awards were conveyed at a glittering event which took place at the Radisson Blu

Hotel and Convention Centre in Rwanda earlier this month, with hospitality leaders from across the region, in attendance. The city of Durban was also hailed as “Africa’s Leading Meetings & Conference Destination” on the evening, making it the third time that this destination has won this title. This year the Durban ICC saw off fierce competition from the other centres in its category. The Cairo International Convention Centre and Exhibition Centre in (Egypt), Cape Town International Convention Centre (South Africa), Palais des Congress Marrakech by Movenpick Mansour Eddahbi, Radisson Blu Hotel and Convention Centre (Rwanda), Sandton Convention Centre (South Africa) as well as The Kenyatta International Conference Centre (Kenya) were all in the running for the 2017 title. Ms Rakharebe continued, “I would like to express my sincere gratitude to all our clients for their unwavering support and for voting us into the top spot for the sixteenth time in the past 17 years! An accomplishment like this can only be achieved by a team delivering the highest levels of service excellence. “While we don’t do these things for the awards, it is always encouraging when the success of these efforts is recognised by the industry and the community at large.” It was a double-honour for the centre as it was also announced that the 25th edition of the World Travel Awards Africa will be hosted at the Durban ICC in 2018. Commenting on the announcement, Ms Rakharebe added “We are so looking forward to hosting this exciting event and providing an unforgettable, Durban experience to all our visitors.”

Durban ICC executive chef John Moatshe and chief executive officer Lindiwe Rakharebe receiving the World Travel Award for ‘Africa’s Leading Meetings and Conference Centre’.

Business Events Africa November 2017 7

Reportback | UFI Global Congress

Africa’s execution of

UFI Global Congress an extraordinary success The 84th UFI Global Congress saw more than 450 delegates from 50 countries around the world converge on Sandton Convention Centre during the first week of November. This was a landmark occasion for the South African exhibitions, conferences and events industry.

roving once again that South Africa is a country that is alive with possibilities, international delegates were treated to an unforgettable event, which will no doubt leave a lasting impression. “It was a great honour to welcome the global industry to our African shores,” said Craig Newman, chief executive officer of Johannesburg Expo Centre and incoming president for UFI 2019. “Our intention as a collective industry was to leave a lasting impression on our global delegates by giving them a taste of our continent’s unique culture and exceptional hospitality,” he said. The local organising committee for the South African edition of the congress pulled out all the stops to ensure that global delegates enjoyed the experience. The 2017 UFI Congress included a broad range of enriching, insightful and inspiring presentations, conferences and other events, as well as a multitude of social events and networking opportunities, supported by the best in local cuisine,

beverages and entertainment. Showcasing the best of local industry, the event served organic wines, from Reyneke Wines, hosted tastings from the internationally-awarded cream liqueur, Amarula, and other house brands from the renowned distillery, Distell, in between sessions. Local crafters also showcased their products on site.

Global industry insights The UFI conference programme encompassed valuable insights to enhance events organisations across the globe. The digital disruptions and Global Index Report sessions were particularly well-received by delegates, along with the African Focus session, which was aimed at presenting the African continent as a worthwhile investment as part of the future of the industry. Speaking at the UFI General Assembly, outgoing president, Andreas Gruchow, said that UFI’s membership has grown to 752 members in 2017, an increase of six per cent since 2016, significantly increasing

8 Business Events Africa November 2017

its footprint globally and boosting its strength as the association of the exhibition industry. UFI has broadened its base in the Middle East, Africa and Americas chapters. The 43 new members, mostly exhibition venues and exhibition organisers, represented a wide scope of exhibition spaces and agencies all over the world, attracting a host of new talent in the exhibition sector. True to its theme of “Pressures & Profits”, the programme for this year’s UFI Global Congress was loaded with sessions focused on overcoming obstacles and adapting to change. The sessions featured a number of respected, experienced and knowledgeable industry professionals sharing case studies of successes and failures, unpacking research results and discussing the latest trends within the exhibition industry. The congress highlighted the fact that security remains a crucial factor within the exhibition and events industry when considering aspects such as crowd control, surveillance and security threats. In future, events organisers and venues will no longer be able to ignore the security elephant in the room, and industry players will be forced to rethink the way they do business, trying to maintain a secure establishment while remaining hospitable and inviting to the public. Other hot topics included ongoing challenges with regards to human resources and the challenges faced by family businesses. One of the event highlights included a keynote address by Johan Reyneke, founder and owner of Reyneke Wines, who shared his inspirational story in a keynote speech at the UFI Congress. Years ago, Mr Reyneke wanted to develop an organic wine brand underpinned by his personal philosophy

Reportback | UFI Global Congress

FROM LEFT: Kai Hattendorf, UFI managing director CEO; Dr Andreas Gruchow, UFI president; Craig Newman, CEO Johannesburg Expo Centre, UFI Global Congress Host.

Thursday 2 November provided delegates with an authentic African experience of Ubuntu (the philosophy that ’I am

because we are’, with strong emphasis on humanity and compassion); showcasing a variety of great cuisine, exquisite wines and home-grown entertainment. The cast of the global musical sensation, African Footprint, presented a spectacular show as well. The nature and historical tours organised outside of the official programme schedule were designed to position South Africa as a number one tourist destination as well. “We are exceptionally proud of the success of this year’s congress,” Mr Newman said. “I believe that our collective efforts made a lasting and positive impact on our international delegates, and that this year’s event will go a long way in positioning the African continent, and South Africa, in particular as a serious international contender for the international future expansion of this sector,” he concluded.

“there can be no greatness without goodness”, gleaned from his favourite book, Life of Pi. He purchased a piece of land, and began to grow grapes without using any pesticides or artificial components. Of course, as most entrepreneurs can attest, he suffered years of trial and error, was plagued by multiple financial collapses, and stress had a devastating impact on his health. Driven by the philosophy that you can empower people by providing them with choice, Johan turned a quarter hectare farm into an 80 ha farm, which more than 80 families call home. This cooperative will continue to empower his employees through education, housing and investment, all underpinned by his firm belief that people are not objects or commodities; they are an essential.

Homegrown talent and entertainment The Gala Dinner hosted at the Johannesburg Expo Centre (JEC) on RIGHT: The Johannesburg Expo Centre team received a silver plate from UFI as a token of their appreciation of the Expo Centre as host of the UFI Congress 2017. From left: Refilwe Mokgaotsi, marketing and communications executive; Craig Newman, chief executive officer; Tracy Malebana, marketing and communications executive; Leighton May, marketing and communications executive and Desrae McDonnell, exhibition and events manager.

Business Events Africa November 2017 9

Personality profile

XOLISWA SIBANGO

Changing perceptions Making the decision to study something unconventional years ago was deemed a risky move to make, but Xoliswa Sibango, 36, didn’t despair. Her mind was set on making her mark in a profession that was previously considered to be solely for males.

oliswa hails from a Libode, a small town in the Eastern Cape. She initially enrolled as a tourism student at the Durban University of Technology, but realised a year later that her passion lay in audiovisual. She enrolled in video technology the following year, and has never looked back. After completing her studies, Xoliswa worked in video production for a few years until she got the urge to venture into a more challenging and exciting industry. “I applied for an internship position at the CSIR Knowledge Commons for six months. It was during my internship that an employment opportunity became available at the CSIR International Convention Centre, and I did not hesitate to apply. I secured a position as the first black female audiovisual technician,” Xoliswa said. Being a female audiovisual technician came with its challenges and daunting moments, such as being second-guessed. This, however, does not cause Xoliswa despair. She always looks forward to seeing the reaction of satisfied clients once she has successfully assisted them. “We never get anything less than a good or excellent rating for technical service on our delegate feedback forms, and that motivates me to deliver even more on my work,” Xoliswa said. Determined to pave the way for other black women in the field, Xoliswa’s management team was highly impressed with her technical knowledge and her eager nature to change the perceptions around the profession. Xoliswa recently returned from maternity leave. She is thrilled to be back at work, and looking forward to making additions

to the already long list of upcoming events she will be working on.

What has been the biggest change you have seen in the sector? Things have gone from

What is the most memorable place you have ever been to? China. My sister took me there in 2013 for my birthday. I was inspired by how creative the people were, and how hard they work regardless of their age.

What type of holiday would you avoid at all costs? I would definitely avoid any place that’s too hot.

If you could be anyone for the day, who would it be and why? I would love to be Oprah Winfrey for a day, just to get that opportunity to give gifts to the poor.

What is your favourite city?

analogue to wireless and digital, which means the workload has become less. It’s less time-consuming, and there’s less cabling required when prepping.

It has to be New York, even though I haven’t been there yet. I love it because it seems like a place that’s filled with endless possibilities.

What role does your family play in your life? My family plays a

What is your favourite food? I

huge role in my life. I recently gave birth to a baby girl. She is five months old, and my family was a great support system during that time. I’m grateful to have them.

What do you do for leisure? I love being active and amongst nature so I hike, run, walk and participate in outdoor activities. I love being around nature, it relaxes me.

What is your favourite sport? I love watching tennis. My favourite sports woman has to be Venus Williams. I admire her physique and passion for the game.

What is your secret to success? Waking up every morning, feeling positive and telling myself that I’m going to make the most out of the day I’ve been given. I make it a habit to tell myself every morning that I’m beautiful and constantly exude positive energy so it can feed off to my clients and my team.

What has been your biggest challenge in this sector? Having my abilities doubted because of my gender.

10 Business Events Africa November 2017

love meat.

Who is your favourite movie star? Idris Elba, he is such a hunk! What is the most impulsive thing you have ever done? I left Durban, with little money, no food and no accommodation to pursue my career.

Who is your role model? My sister. She works hard and loves even harder. No matter how busy she is, she makes time for her family. Last year, she was nominated business woman of the year in her town for the strides she’s creating in her industry.

What advice do you have for anyone starting out in this industry? Become knowledgeable, read, study and learn whatever you can from whomever because that’s how you grow and gain respect in the industry.

What is your dream for the future? To open a business of my own, one that combines my excellent people and technical skills to provide a personalised technical support.

Executive chef

Cooking with Chef Gareth Jordaan, 29, newly-appointed executive chef at Tsogo Sun’s five-star Palazzo Hotel at Montecasino, believes in cooking with love and passion, otherwise it’s just a job. That way, you are always working on your own dream.

is plans for the elegant hotel’s food and beverage offering is all-encompassing. “Food and beverage go hand in hand. We cannot achieve anything as chefs without our team working together as a whole. We need to have our whole team understanding every aspect of our offering. “My approach to food is simple, with elegance and flair, which is the cooking style I have grown to love. Guests want to recognise the food they eat and leave with a memorable experience.” Gareth said that in the kitchen, he is totally involved in what’s happening, 100 per cent of the time. “I create an environment where my chefs are working around me. I like to have a part in everything they do, in all their preparations. That way, when a meal is presented to a guest, I know that it represents me.” “I always had a love and passion for food growing up. When I was 16 I opted to work in kitchens for work experience. I enjoyed it from day one and still find myself here today.” Gareth said a challenge he faces in his new position is to engage his entire team “to work with and around me, to all achieve one goal – excellence and satisfaction”. The Palazzo has two kitchens and 30 staff members. The smaller

What food trends are emerging in the conference industry? I see it being a more personalised dining experience; we are seeing a major change in peoples eating habits, being more health conscious. Offering natural and unprocessed foods, more fruit and vegetables as opposed to meat, real energy snacks (homemade granola

love and passion

one is essentially a functions kitchen, and the main kitchen is divided into five departments. On the topic of industry challenges, he said: “Our economy presents a challenge. Food prices are soaring, and we need to consider using sustainable and cheaper ingredients to make dining out more attractive to the general population.” He maintains that working as executive chef at the Palazzo has been his dream job since he returned to South Africa in 2010. “Every day, my efforts were directed at reaching this position. I have now been given this opportunity and I hope to make Tsogo Sun proud.” Gareth’s career has taken him through an interesting and eclectic range of positions and experiences. He graduated from LIS Hotel School in Johannesburg with a diploma in Hospitality Management and Professional Cookery and then launched his career with an internship at the Ritz-Carlton resort in Florida in the USA, which led to a job as a chef de partie at the property’s five-star fine dining restaurant. He returned to South Africa in 2010 for a sous chef position at the FNB Stadium for the 2010 FIFA World Cup, where he was responsible for catering and ensuring food delivery for up to 90 000 spectators. He then landed a prestigious job at the famous Cipriani restaurant at the Yacht Club on Abu Dhabi’s Yas Island, where he mastered Italian cuisine and cooked for presidents, sheikhs, and celebrities on their private yachts. Next, he worked as a sous chef at Protea Hotel by Marriott Johannesburg Balalaika Sandton, and Faircity hotels in Johannesburg. In 2013 Gareth joined Tsogo Sun as sous chef at Southern Sun Hyde Park, where he was soon promoted to executive sous chef. He moved to the Palazzo as executive

bars) give prolonged energy and focus. Making the offering a bit more funky and by doing alcohol free cocktails can also be refreshing.

What is your signature dish? I can’t say I have a signature dish; I strive to keep improving my current dishes and innovating. My latest favourite is Barramundi, pea and mint puree,

sous chef, working under renowned chef Gerard Vingerling, before returning to Southern Sun Hyde Park as executive chef in 2016. His return to the Palazzo as executive chef is an exciting step for him. “I enjoy knowing that my menus speak through me as a chef. The best part about being an executive chef is that I get to call the shots.” “It’s a demanding job. No two days are the same, and there is always something different happening. Between creating new food, functions, and day-to-day admin, we can never say our job is boring.” He said the biggest influence on his style of cooking is current trends. “Food changes daily, and so do diners’ expectations – I take the food I love and the meals I have perfected in the past and see how I can master them even further, appealing to today’s palate.” In terms of trends, Gareth said guests are opting for healthier food options. “Vegan, low carb and gluten-free is becoming ever more popular.” On a personal note, he said: “I have been married for four years to my beautiful wife Burnedette. We are expecting a baby boy in December.”

tempura cauliflower and prawn tortellini.

What has remained constant in this industry? Service and consistency remain key.

What is your favourite beverage? It all depends on what I’m in the mood for. I enjoy and have a passion for

making my own craft beer.

What is your favourite food? Italian, to me its comfort food, pizza and pasta.

What is your pet hate? Clutter and people being unorganised.

What is your great love? My family and food. They go well together.

Business Events Africa November 2017 11

Inspiration

FROM CHAMBERMAID TO RESERVATIONS MANAGER

Claudia Adams

achieves her dream Never in her wildest dreams did Claudia Adams think that she would be where she is today. From chambermaid to reservations manager at one of South Africa’s most prestigious hotels, her story is nothing short of inspiring. Newly promoted to her position at Sun International’s Table Bay hotel, she has shown that with passion and determination there is no limit to what can be achieved – even from the humblest of beginnings.

aised by her granny in Wynberg and later Mitchell’s Plain, Ms Adams attended Glendale Secondary School, after which she applied for work at The Table Bay as a chambermaid in 1998. Always willing to learn and go the extra mile, her superiors noticed her enquiring and enthusiastic nature and she found herself weaving her way around the hotel, working in various positions, from houseman, to the linen counter, to public area attendant and linen supervisor to housekeeping co-coordinator, reservationist, reservations administrator, assistant reservations manager and now reservations manager. She said that each step in the journey has provided her with invaluable insights and knowledge into the inner workings of the five star Table Bay; insights that

12 Business Events Africa November 2017

she perhaps wouldn’t have had, had she not started at the bottom and consistently worked her way up the ladder. “You cannot put a price on the great learning and experience to be gained from working your way through different departments. I have been exposed to diverse aspects of the hotel and enjoyed the privilege of mentorship at every level. This has helped me grow and develop to where I am today. “I was lucky enough to earn the attention of Janet Samuel who was once the front office manager at The Table Bay. She saw the potential in me, and invested her time to groom me for a position in reservations. “Through Sun International, I was able to complete various training programmes including completing my Level 3 and

Reach for the stars and never ever give up. Life is full of opportunity and it is what you make of it. So, when you have an opportunity to learn, go for it. Don’t wait until it is too late. Level 4 in Generic Management. This gave me a great foundation for development as a manager. “My growth over the years is testament to the great emphasis that Sun International places on linking the aspirations of employees with the right training. This ensures that employees’ strengths and passions can be nurtured to develop meaningful career paths and enable them to reach their fullest potential,” Ms Adams said. As with most people stepping into new territory, she recalls feeling somewhat out of her depth when she moved into her first role in reservations. “When I first started in reservations, my biggest challenge was figuring out how I would I fit in with the team; they were all so professional, well-spoken and highly educated. “I on the other hand, came from housekeeping and knew very little about computers. The only experience I had with computers was during my time as a housekeeping coordinator. Of course, it was daunting, but I was determined to learn. I wanted to grow within the company. “Despite the challenges and feelings of unease at times, I have always loved working at The Table Bay where we are blessed with an amazing team and strong support structure. It is my home.” “I am loving my new position. Of course, it has its challenges, but this is what I have worked so hard for. This is where I want to be for the next few years. With a great team and a great attitude, it is possible to overcome any challenge.” Looking ahead, she has aspirations of being a hotel manager one day; “I love to interact with guests and I would like to be part of operations.” To young people who are facing challenges like she did in becoming employed and advancing in a career, she has this advice: “Make sure that you complete your schooling. A matric certificate is the first key to unlocking the door of opportunity. “If you get a chance to study further, embrace it with everything you have. Reach for the stars and never ever give up. Life is full of opportunity and it is what you make of it. So, when you have an opportunity to learn, go for it. Don’t wait until it is too late.” Ms Adams is married to the man of her dreams. They have one son and have been blessed with a granddaughter, who she adores. Her spare time is spent with her family and doting on her three-year-old granddaughter. “We make a plan to explore the sights and attractions of our beautiful city at least once a month,” she said. Business Events Africa November 2017 13

Tel: +27 (0)21 426 2727 Web: www.folio-online.co.za E-mail: pziets@folio-online.co.za projects@foliotranslations.com Facebook: facebook.com/folioonline Twitter: @Folio_Online

Venue with a view

FANCOURT An extraordinary experience

Fancourt offers the best surroundings that the Garden Route has to offer. The spacious rooms and the stunning panoramas, with the Outeniqua Mountains as the backdrop, make Fancourt one of the best spots in the Western Cape for conferencing.

he hotel offers a blend of modern luxury and classic elegance, and caters for every guest, including families, individual travellers, golfing groups, or conferences. The rooms are situated around the facilities, with views of the golf warm-up area, the Montagu golf course, or the beautifullylandscaped gardens. Each room has a balcony, and the views are spectacular from every position. Fancourt’s pursuit of excellence in all its offerings, from two world-class hotels to a wide variety of restaurants and array of activities, has positioned it as one of South Africa’s most soughtafter destinations. Appreciated by discerning travellers, Fancourt delivers an extraordinary experience and easy access to the best of the Garden Route. Days are filled with activities offered at the Leisure Centre, or trail runs in the nearby nature reserve. More than a golf resort, Fancourt’s offerings are alive with possibilities. A superb conference venue and an award-winning spa complete the globally competitive mix of facilities at the resort, which is conveniently located near glorious beaches and sightseeing attractions. Lush fairways and some of the Garden Route’s most soughtafter accommodation and dining are, surprisingly, not Fancourt’s only prized feature – it is also the people who work there. Qualities taking pride of place amongst staff include dedication, enthusiasm and teamwork, infused with a sincere passion for upholding the Fancourt name. Visitors are invited to stay awhile at the Fancourt Hotel or enjoy the elegant charm of the Manor House, not only a National Monument but also recognised as Africa’s Best Romantic Boutique Hotel in 2015. 14 Business Events Africa November 2017 F18 Business Events Africa Magazine.indd 1

2017/11/17 12:53:16 PM

When shared minds come together, we advance Africa.

26 FEBRUARY 2018: BONDAY

27-28 FEBRUARY 2018:

EXHIBITION SANDTON CONVENTION CENTRE JOHANNESBURG, SOUTH AFRICA

SANCB | Meetings Africa 2018

Meetings Africa

Charged with possibility By Irene Costa, editor of Business Events Africa

In recent years, the global business events industry has begun to recognise Africa as a sought-after business events destination. Meetings Africa answers to that need by showcasing Africa’s diverse offering of business events’ products and services, and shows how the industry grows and contributes enormously to the tourism sector’s development.

ver the last few months, Business Events Africa, in conjunction with the South Africa National Convention Bureau (SANCB), has produced a number of informative supplements. In this final supplement, we look at Meetings Africa, Africa’s premier business events trade show, as the industry prepares for the 2018 show. Throughout the 13 years that Meetings Africa has been in existence, the show has brought industry leaders together to advance the business events industry in South Africa. When the SANCB was formed in 2012, it made a call to the industry for feedback on how the already-successful trade show could be improved. Through a consultation process with the industry, the SANCB undertook the challenge by implementing the necessary changes.

Hosted buyers The first area of concern was the hosted buyer programme. The SANCB implemented a qualification process with strict criteria to be adhered to. A third party company, International Conference and

Incentive Travel Research, Inc, was appointed to ensure an impartial selection process. Furthermore, the SANCB opened up the hosted buyer programme to its exhibitors. Exhibitors are able to invite their own buyers to the show. They, too, have to meet the strict criteria, but once met, buyers are hosted by SA Tourism. Once in the country, the exhibitor has the opportunity to host them further. Today, the Meetings Africa hosted buyer programme is one of the best, securing high-quality buyers who come to the show with a commitment to do business in South Africa and Africa. This hosted buyer programme delivers and ensures a high ROI for exhibitors. - Irene Costa, editor, Business Events Africa

Show days The second concern was the length of the show. It was cut down from three days to a two day show. In place of the first day, SANCB developed a dedicated educational programme, which is executed in conjunction with the key industry

associations (SAACI, SITE, EXSA, AAXO, Event Greening Forum and ICCA). This adds value to exhibitors and visitors.

Advancing Africa With the growing recognition that Africa is receiving from the global meetings industry, and true to the name ‘Meetings Africa’, the decision was made to grow African participation, making it a sought-after event that ultimately contributes towards the continent’s economic growth. Meetings Africa remains my favourite business events show. It provides a platform to forge powerful, long-lasting partnerships. When we put our minds together, we create giant advancements for South Africa and the rest of Africa. - Irene Costa, editor, Business Events Africa

Meetings Africa 2018

Theme: When shared minds come together, we advance Africa Connect to one of the fastest-growing and exciting business destinations in the world, where growing global economies and shared minds unite. Meetings Africa hosts over 2 000

delegates, 677 world-class exhibitors and esteemed buyers from all over the world. See how truly African imagination and innovation brings business and global events to life. Come charge your business on a continent charged with possibility.

16 Business Events Africa November 2017

SANCB | Meetings Africa 2018

Why exhibit at Meetings Africa 2018?

Who is invited to exhibit at Meetings Africa?

•M eet over 400 highly-qualified hosted buyers

• National, provincial and local tourism authorities • African tourism authorities and products • Convention and visitor bureaus • Conference and exhibition centres • Hotel and accommodation providers • Destination management companies • Events management specialists • Professional conference organisers • Transportation companies • Business events service providers • Cruise liners • Spa resorts • Trade associations • Travel trade publications.

• F ace-to-face meetings with key decision makers •T argeted business matchmaking (online diary system) •N etwork with industry colleagues across multiple sectors • L aunch new product and service offerings •U pdate the industry on your existing products •P articipate in networking

events and

educational sessions •M eetings Africa provides the perfect business platform to present your products to international professionals from the meetings, events and business travel industry.

Package options Basic fabric

Walk-on package

Executive standard package

Executive corner package

R525,90 per m²

R752,00 per m²

R2030,00 per m²

R1654,00 per m²

• Basic-fabric walling

• Fascia (company name)

• Full reusable seamless fabric walling

• 1 x plug point

• Artwork (3 hours included)

• 2 x spotlights

• 1 x plug point

• Tiled carpeting (colour of your choice)

• 2 x spotlights

• Tiled carpeting (colour of your choice)

• 2 x conference chairs

• 1 x lockable cabinet

• 1 x glass or chrome round table

• 1 x bin

• 1 x lockable cabinet

• 1 x bin

• 1 x executive brochure holder

• Tiled carpeting (colour of your choice)

• 2 x conference chairs • 1 x glass or chrome round table

FLOOR SPACE RATES (Please note all rates exclude VAT.) Standard floor space:

R3 210 per m² Prime/corner floor space:

R3 400 per m²

DISCOUNT STRUCTURE Loyalty discounts (exhibitors participating for the past five years or longer)

Regional African exhibitors and first-time exhibitors

10%

Registered TOMSA levy collectors as of 30 June 2016 with all TOMSA levies collected and paid over to TBCSA

10%

Registered TGCSA members as of 30 June 2016

Maximum discount is limited to 20% irrespective of how many of the above categories an exhibitor qualifies for. The discount structure will be applied to floor space rates only and not applicable to package options.

Business Events Africa November 2017 17

SANCB | Meetings Africa 2018

Hosted buyers Hosted buyer qualification requirements: To be accepted onto the Meetings Africa Hosted Buyer Programme, all applicants will be required to demonstrate the following: 1. Must not have attended Meetings Africa in the past three years. 2. One applicant per organisation from the following categories: • A recognised incentive travel house executive/senior purchaser. • A recognised international event management company executive. • Corporate meeting director/senior purchaser. • An association president/executive/ director of conferences. *Applicants representing travel clubs, weddings, sport or vacation packages should not apply.

Hosted buyer criteria • Purchasing authority for placing meetings, events, incentive or business travel. • Organisation consistently books meetings or incentive travel programmes outside of the buyers geographic region, and proof of these is available on request for verification.

• Africa is a serious consideration in the organisation within the next two years, or the next two meeting rotations (in terms of associations). • Must be able communicate fairly well in the English language and have a willingness to engage with African suppliers (20 meetings in total).

Hosted buyer benefits • Complimentary economy-class flights and transfers. • Complimentary 4 and 5 star accommodation. • Access to the VIP Hosted Buyers Lounge and delicious lunches. • An invitation to attend a complimentary pre- or post-tour and explore a breathtaking South African destination. • A unique opportunity to meet key industry suppliers from over twelve African countries. • Invitations to exciting networking events. • A personalised diary of meetings enabling you to have one-on-one meetings with key African suppliers, convention bureaus and tourism bodies. • For regional associations, the opportunity to attend educational events that will enhance you and your association.

International hosted buyers qualification process ADDITIONAL FILTERS ADDED TO IMPROVE THE QUALIFICATION PROCESS Official hosted buyer partners: convention bureaus, destination marketing companies, SAT country managers, convention centres send invitation to apply

Unique codes to reduce rejections and improve quality: • Reduce the cost of the qualification process. • Improve the monitoring of applications. • Invite to go to pre-qualified buyers.

Hosted buyers to apply

Qualification process starts and comments are provided to the SANCB

Qualification to be discussed

Qualified buyers announced

18 Business Events Africa November 2017

Potential hosted buyers would apply using their unique codes. Once a code is used, it is deactivated to avoid sending it to any other buyer.

SANCB agrees, or disagrees with the outcome. If consensus is reached then the buyer gets a approval/rejection notification.

APPLY TODAY

Contact Swazi Dlamini at swazi@southafrica.net

SANCB | Meetings Africa 2018

Meetings Africa 2017

243 115 483 R2.3 bn

International & regional buyers

Focus: sustainability EXHIBITORS STATS: Total exhibitors

296

African exhibitors African sharing exhibitors (excluding SA)

18 50

Pre-scheduled meetings

12% increase from 2016

Potential delegates

Estimated economic impact

HOSTED BUYER NUMBERS: International hosted buyers African association buyers Local corporate buyers Visitors

178 65 138 1 395

SMME DEVELOPMENT ZONE 1. Hibon Lodge 2. Boyang Gape Tours 3. Namanje Events 4. Thabile Tours & Transfers 5. Soweto Sewing Company 6. Casambo Exclusive Guest Lodge 7. WOW CT Tours 8. Koniempire Wines 9. Besty Travel

NEW EXHIBITORS Table Top Area • The Rand Club • Sandton Lodge • Mweya Safari Lodge SITE Pavilion • Inside Edge • Urber Luxe Safaris Rest of Africa • Reunion Island Tourism Main Stand Holders • Shimmy Luxury Collection • IHG Group • Dream Hotels and Resorts • Munghana Travel • Euphoria Golf & Lifestyle Estate • Cedarwoods of Sandton • Ekurhuleni ICC • Mjunxtion Venue Marketing & Promotions • uMhlathuze Tourism • Villas & Hotels for Africa.

Business Events Africa November 2017 19

SANCB | Meetings Africa 2018

Meetings Africa 2017 statistics HOSTED BUYERS: 37 COUNTRIES REPRESENTED USA

Kenya

Singapore

Columbia

Uruguay

Italy

Russian Fed

China

United Arab Emirates

Indonesia

Rep of China – Taiwan

Canada

United Kingdom

India

Poland

Brazil

Turkey

Germany

New Zealand

Botswana

Thailand

France

Netherlands

Belgium

Switzerland

Ethiopia

Mexico

Austria

Sweden

Egypt

Malaysia

Australia

Spain

Denmark

Korea

Argentina

EXHIBITOR CATEGORY AFRICAN COUNTRIES BREAKDOWN REPRESENTED  Accommodation & Conference Venues

PRE-SCHEDULED MEETINGS

5574

 Rest of Africa  Services  SMME Development Zone  CVB’s & Provinces

12% increase from 2016

 Table Top Development Zone

RETURN ON INVESTMENT (ROI)

3% 18% 10%

54%

25% 17%

1. Botswana 2. Ethiopia 3. Kenya 4. Lesotho 5. Malawi 6. Mauritius 7. Madagascar 8. Mozambique 9. Namibia

10. Reunion Island 11. Rwanda 12. Seychelles 13. South Africa 14. Swaziland 15. Tanzania 16. Uganda 17. Zambia 18. Zimbabwe

ROI: 2017

243 International and Regional Buyers

115 483 potential delegates

R2.3 billion

estimated economic impact.

20 Business Events Africa November 2017

SANCB | Meetings Africa 2018

Meetings Africa 2017 Exhibitor feedback Rushdi Harper, managing director of Wow Cape Town Tours As a decade-old company, we have only been attending Meetings Africa for three years, with the first year as a visitor, and the last two as an exhibitor. We are fairly new in the business event industry, but have had good success so far. It is very important for us to attend for the continued growth of our business, as our business is moving in that direction I would definitely recommend this show to more established businesses, with at least five years in operation. Businesses who wish to exhibit should first attend as a visitor to gain knowledge about the various exhibitors/buyers and attendees.

ROI We had some wonderful ROI over the last two years, securing a few conferences for the next two years. This industry is long term planning, two to five years. In July 2016 we provided ground-handling services for a conference of 750 people. This was a huge learning

Peter-John Mitrovich, chief executive officer of Grosvenor Tours We have been attending from around 2007/2008. The value and success of most shows is your approach, preparation and understanding of the show structure, so you can best harvest opportunities. I certainly do recommend Meetings Africa as a platform where we can separate business events from leisure, and truly give buyers and exhibitors a platform to engage on this vibrant, creative and refined side of travel planning to South Africa and the rest of Southern Africa.

curve for us and now we have a great system in place to handle large groups. The conferences we have secured are as follows, all in Cape Town: • March 2018: 150 delegates from various parts of the world. A four-day conference at UCT at three- to four-star level. • July 2018: 250 people at CTICC, delegates from various parts of the world at fivestar level. • October 2018: We have two conferences, 250 people and 400 people, one mainly South African attendees, and the other international attendees, mainly from Europe. These have been arranged with the CTICC. The average number of days is about seven days, which would include pre- & postarrival & departures. I believe that South Africa, and Cape Town in particular, is a ‘sought after’ destination, which makes it a bit easier to win bids against many other countries. South Africa also offers value for money in comparison to the rest of the world due to the exchange rate, which makes it so much more attractive. Many delegates tell me they have heard so much about Cape Town and they always

ROI We certainly have seen ROI, but it is one that comes with annual investment and support of the event; it is not a once-off quick result. You do get strong leads at Meetings Africa, but these shows are not always a sit down and sign a contract environment. You need to attend year after year, build contacts, and then make sure you more importantly build relationships with new found contacts or leads. New business is a result of how well you use your unique selling points to convert opportunity into actual business. Partnerships we build in 2017 will only result in actual business by earliest 2018. Indeed we have been lucky in years past

Linda Ndzabandzaba, managing director of Casambo Exclusive Guest House It was our first time exhibiting. I would recommend the show because of the array of industry players that an exhibitor is exposed to. The panel discussions, held during the course of the event, were very informative. I believe this show was successful because it offers great exposure, that wouldn’t immediately result in a sale but could eventually lead to one. There was a great variety of buyers from different industries that play a pivotal role in business events.

wanted to visit. Conferencing is so important for South Africa, as most delegates return a second time with their families. They are blown away! I am excited to be part of Meetings Africa each year, to establish new relationships and continue to build existing ones.

where a short notice opportunity is met, but that is the exception to the rule. However, over the extended period we have supported Meetings Africa, the results have certainly been evident.

Hosted buyers programme The success comes from a well-supported buyer’s programme that brings buyers from across the world, and commits them for 72 hours into a space that is all about Africa. The pre- & post-extension opportunities that buyers are given further creates opportunity to really put destination experience in synergy with the show. The programme is the one of the key successes of Meetings Africa, as it lures buyers to our destination.

Business Events Africa November 2017 21

SANCB | Meetings Africa 2018

Robin Mcleod, manager: group marketing, Dragonfly Africa Dragonfly Africa & Green Route Africa have been exhibiting since its inception. We feel it is important to support South Africa’s premier business events show and support the work of the NCB in promoting the destination. Over the years we have seen the show grow from strength to strength.

three years ago at the show. Thirdly, we showcase the destination and our services through pre- or post-hosted programmes. The nature of our business is not short lead times, and in most cases, business materialises after a minimum of one year. Part of the success of Meetings Africa is the intimate nature of the show and the fact that delegates get to experience the country first-hand, on pre- and post-tours, as well as meeting suppliers at the show.

ROI

Hosted buyer programme

We do get ROI from exhibiting, and there are a number of avenues for this. Firstly, via exposure to new clients, where we have the opportunity to inform them of who we are and what we do. Secondly, through actual business. This may not be immediate, but we are seeing business being converted from clients we met two or even

We have seen a steady improvement in the quality of buyers. I believe the organisers have gotten stricter in their qualifying process, so by ensuring serious buyers. Furthermore, DMCs get an opportunity to invite hosted buyers as well, subject to qualification of course.

Deborah Pillay, general manager of sales – hotels, Tsogo Sun Group Corporate Tsogo Sun has been exhibiting at Meetings Africa since its inception. I would absolutely recommend it. It is a world-class event, and Tsogo Sun’s participation is vital to ensure that we grow the business events industry in South Africa and the rest of Africa.

ROI

and exhibitions business. This show gives us a fantastic platform and allows us the opportunity to engage with buyers interested in bringing business to our destinations. Ultimately, the intention is to meet their expectations and convert it into business for Tsogo Sun. Over the years, this show has enabled us to connect with top-quality buyers and showcase our product and portfolio offering, which leads to confirmed events, buyers becoming key partners, and bringing return business to the destination.

Meetings Africa forms part of our strategic plan to position Tsogo Sun as a preferred partner for meetings, conference, incentive

Hosted buyer programme

Daryl Keywood, managing director and chief executive officer of Walthers DMC and DBS

ROI

Walthers DBS has been exhibiting under the SITE Pavilion umbrella at Meetings Africa for approximately 10 years. As an exhibitor, we have an opportunity together with the SANCB to host international buyers to Meetings Africa. We carefully select clients that we believe have significant business potential. Attending Meetings Africa enables us to showcase our destination to these buyers through the pre- and post-show trips offered. It’s a real win for us and enables us to get close to buyers over a week-long period, which is just not possible during sales trips or other international trade shows, where 20-minute appointments are the norm.

This show attracts buyers focused on selecting Africa as their host for business. Over the

We definitely confirm business during the show, and there is also ROI from networking, meeting suppliers and new products. As an exhibitor, we have received business from every Meetings Africa , and each year we confirm at least one incentive or conference group. They may not travel immediately, but we usually see business within a one- to two-year period. In 2015 we hosted a Mexican client and subsequently confirmed a 300-person, 10-incentives programme that exceeded R25 million in revenue. One buyer we hosted in 2016 confirmed a 2 000 delegate medical conference with us for Cape Town in November 2017. Two of the clients we hosted this year have confirmed high-end incentive programmes, one for 50 and one for 70 participants for early 2018. Meetings Africa has continued to evolve. The inclusion of BONDay several years ago

22 Business Events Africa November 2017

years, this has proved to be a successful opportunity for buyers to experience the destination and South African hospitality first hand. Sandton Convention Centre, a proudly Tsogo Sun venue, is once again the host for 2018. The business events industry continues to see growth despite economic pressure, and this show successfully taps into this market segment attracting buyers from across the world. It works exceptionally well and, more importantly, creates top of mind awareness highlighting the variety of options South Africa has to offer, from our picturesque landscapes, game parks, and world-class conferencing and accommodation facilities.

brought much-needed education. There is youth development in terms of the MPI Future Leaders Forum and in recent years Pan African support from exhibitors has added another dimension. Amanda and her team at the South Africa National Convention Bureau have worked extremely hard to create a fantastic platform for promoting business events.

Hosted buyer programme We have had our struggles qualifying buyers, but understand the rationale behind the strict qualifying criteria. Being accepted as a hosted buyer to Meetings Africa is more difficult than qualifying for many of the larger international trade shows. The benefit, however, is that the buyers have real business, and it’s our job to convince them to bring that business our way. It’s a huge investment to bring these buyers out and expose these buyers to our destination.

Venue news

Awards galore at Birchwood “It is always fantastic, when the awards you receive are a direct result of guest feedback and on-site experience,” said Greg Hoffmann, marketing manager at Birchwood Hotel & OR Tambo Conference Centre.

to vote on various items, for the Best of Ekurhuleni Awards. Birchwood Hotel & OR Tambo Conference Centre proudly received two awards, one for the best conference venue, and the other for the best venue for functions. Lastly, but certainly not least, Birchwood was proud to win the award for the best three-star, Meetings, Exhibitions and Special Events (MESE) in Gauteng, from national tourism platform, The Lilizela Tourism Awards. Fresh after celebrating this accolade, Birchwood was invited to the national ceremony held on 29 October and received the same award, this time in a national category. Birchwood was voted

as the best three-star MESE venue in South Africa. Bradley Partridge, general manager, said: “We’ve made it a priority to move back to our roots of people-centric, experience-driven, service excellence; not just offering the most unique and varied property in South Africa, but ensuring guests experience the best hospitality during their time with us.”

W VA LA LUS UN TA CH Y @ IN B G IR SO C ON HW ! OO

n the space of two months, Birchwood and its sub-brands were the proud recipients of various local and global accolades. For continuous and constant positive reviews, Birchwood’s product offering has been recognised. Silverbirch @ Birchwood, tailormade for the modern, discerning business traveller, was awarded with a Certificate of Excellence from worldrenowned review platform, TripAdvisor. This was in response to a host of positive feedback and ratings from visiting guests, all received within the short space of two years since its launch in 2015. Moving to a more local category, each year, Caxton Media requests their readers

John Smith @ModernBusinessTraveller

Experiencing Award-Winning Hospitality on my business trip. #CanOnlyBeBirchwood

November 2017

ValuStay @ Birchwood offers simplicity, comfort and excellent value for money. An affordable, comfortable offering for budget and group travellers. While all ValuStay guests benefit from a more affordable rate, they still have access to our complimentary shuttle service, free Wi-Fi*, a choice of four on-site restaurants, the Mangwanani Boutique Spa, gym and pool. Free Shuttle from Airport / Mall

Free Wi-Fi*

Choice of four restaurants

Variety of Meeting Rooms

For bookings or more information, please contact us on 011 897 0000 or visit www.birchwoodhotel.co.za

Venue news

CTICC releases

strong financial results The Cape Town International Convention Centre (CTICC) once again confirmed its value to SA’s economic growth and the business tourism industry at the release of its annual financial and operational results on Tuesday, 24 October.

he CTICC generated R216 million in revenue, R47 million in after-tax profits, contributed R3.7 billion to the national economy, sustained 7 824 jobs, hosted 482 events and 416 733 delegates during its financial year ended 30 June 2017. The centre also achieved its fifth consecutive unqualified clean audit. “It’s on the basis of these positive results that I am delighted to confirm that as a state-owned company, the CTICC remains a highly positive asset to our public and private sector investors,” said Julie-May Ellingson, chief executive officer of the CTICC. The results presentation was held in CTICC 2, the centre’s recently completed expansion.

Record-breaking revenues For the third consecutive year, the CTICC delivered record-breaking revenues which rose to R215.6 million from R209 million the previous year. The centre reported an operating profit of R57.4 million and delivered an after tax profit of R43.4 million. As a government entity the CTICC’s mandate is to maximise socio-economic benefits to the city and region by attracting and hosting business tourism events. As a result of its operations, the CTICC contributed R3.7 billion to the South African economy (GDP) and R3.1 billion to the Western Cape regional economy (GGP). Due to the centre’s operations, 7 824 jobs were sustained in Cape Town and South Africa. Ms Ellingson commented: “In an economy that is shedding jobs, this is something we are particularly proud of.” The CTICC’s economic contribution also includes almost R2 billion to household income. Ms Ellingson said: “In difficult economic times, when households are battling to make ends meet, contributions to household income are vital. The CTICC has contributed a total of R18.5 billion to household income since its inception.” 24 Business Events Africa November 2017

Venue news

Over 480 events hosted The CTICC continues to host an impressive number of events, attracting local and international professionals and delegates to Cape Town. Of the 482 events hosted in 2016/17, 36 were international conferences, 40 were national conferences, 15 were exhibitions and consumer shows, 17 were trade fairs, 288 events included film shoots, product launches, seminars and other corporate events, 28 were banquets and 58 were special events such as music concerts, cultural shows, religious services, and sport events. Overall, the CTICC welcomed 416 733 delegates and generated a total of 789 809 visitor days to the region.

CTICC remains number one in Africa As new convention centres open across the world, Cape Town and the CTICC remains a destination of choice for international meetings. “The CTICC attracted 31 000 visitors to the 36 international conferences it hosted this year. This remains the highest number of international conferences held at any convention centre in Africa,” Ms Ellingson said. These international conferences drive a key macroeconomic benefit: foreign exchange earnings. International delegates, exhibitors and visitors to conferences at the CTICC generated R1.3 billion in foreign exchange earnings in 2016/17. Ellingson said that the economic benefits the CTICC generates can only increase

with the opening of its new expansion: “We will no longer have to turn conferences and especially international conferences away due to limited venue space as our expansion now allows us to host more national and international events and make an evens greater contribution to Cape Town’s reputation as a global business destination.”

58 international events already secured The CTICC’s forward book of international events is strong. Together with the Cape Town & Western Cape Convention Bureau, the CTICC won 16 international conference bids in the past financial year alone and has already secured 58 major international events up until 2022, ten of which will take place in CTICC 2. Ms Ellingson continued: “Any discussion on our forward book would not be complete without mentioning the World Ophthalmology Congress which promises to attract 15 000 delegates to the CTICC and Cape Town in 2020. “This will be the largest conference ever to be hosted in Cape Town and would not have been possible without the CTICC expansion.” “Winning these bids show the potential of the CTICC expansion and also the vital role the convention centre plays in developing the knowledge economy and supporting South African and African participation in global issues, while at the same time ensuring direct economic benefit to the citizens of Cape Town and the Western Cape,” Ms Ellingson concluded.

SIZE DOES MATTER

Big.

Spaces

Better.

Options

Best.

Experiences It’s been said that size doesn’t matter, but when it comes to creating extraordinary experiences for your guests, delegates or attendees, we have to disagree. That’s why we recently expanded the CTICC with the sole aim of giving our clients and guests more… More space. More flexibility. More award-winning cuisine. More attention to detail. More convenience. More breathtaking views. More parking. More facilities. All of which give you more opportunity to transform your meeting, event, conference or show into a truly extraordinary experience.

To discover the massive positive impact our bigger and better convention centre can have on your brand or business, contact the CTICC on +27 21 410 5000 or email sales@cticc.co.za

Business Events Africa November 2017 25

Legal

UNAVOIDABLE RISKS

The show must go on By Sonja Edelson Davies, Business facilitator and marketing specialist, Morris Fuller Williams Attorneys

“Risk is like fire: If controlled it will help you; if uncontrolled it will rise up and destroy you.” Theodore Roosevelt

rade fairs, conventions and exhibitions are considered to be highly effective platforms for businesses and individuals to showcase their products and services. It’s not a secret, however, that they can very quickly be marred by unexpected occurrences, which could end up having detrimental consequences on event organisers, service providers, exhibitors, venues and visitors. It doesn’t really matter who you look to for advice on mitigating risks associated with such events; they all have one message in common and offer the same advice – planning is paramount. As with any project, function, conference etc. for smooth implementation, proper planning is essential but it is never complete if we have not identified the likely risks that could derail it. It is only when we highlight and assess potential risks that we can be adequately prepared to mitigate them. In order to effectively assess a risk that could potentially disrupt our plan, we must: • Identify the risk. • Calculate the probability that it will occur. • Measure the impact that it will have should it occur. • Define the tasks necessary to manage and mitigate the risk, in the event it happens.

The unfortunate truth is that despite a well-thought-out and concise plan, there are numerous things that could still go wrong, such as: • Shipment of products and stand material not arriving on time or at all. • Injury caused on-site. • Structure failure causing damage to exhibitors’ displays. • Food poisoning caused by food from the venue’s canteen. • Security breach – e.g. overnight theft from exhibition stands. The list is endless. Despite the best planning and putting risk avoidance measures in place, the unforeseen can occur and as such one needs to establish what the remedies are. Broadly speaking when looking specifically at event hosting, your risks lie either in someone breaking a contract, or damages or injury to person or property. Mike Williams, director and head of commercial business at Morris Fuller Williams Attorneys, says: “We talk specifically about remedies because it is usually impossible to stop the risk happening at the time e.g. a stand collapsing. The best advice to ensure the most appropriate remedy is to deal with the possible risks in contracts. “Apart from the usual commercial terms dealing with payment and performance (deliverables), one should include clauses where the contractor (supplier)

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indemnifies the event organiser against any claims for loss or injury, as a result of equipment failure or faulty workmanship. “Where performance is necessary at a specific time and date, then a provision for penalties to be charged for late or defective service delivery, should be included”. While the contractual terms will give the event organiser legal remedies, legal action would still need to be instituted to recover the cost of the loss (damages). This can be an expensive and lengthy process. Where possible, consideration should be given to insuring against such loss. We know that while event organisers are invariably the ones facing the greatest risk potential, it is nevertheless advisable for all those who are participating and contributing to an event to scrutinise the contracts they enter into. Williams sums it up as follows: “Whether you are the event organiser, a supplier or stall holder, ensuring your event is properly planned includes making sure your contracts are sound, in order to reduce the dire consequences associated with unexpected risks.” To sum up: if planning an event proves too big a task and you need assistance, contact a professional facilitator who is able to assist you with planning workshops to ensure you are properly prepared and your risks are identified. In addition to that, take the time to contact attorneys who are able to evaluate your contracts and advise you on amendments if need be.

SITE news

SITE South Africa president announces end of tenure By Naz Salie – Equilibrium Business Lab

Peter-John Mitrovich

The Society for Travel Incentive Excellence (Site) Southern Africa recently announced that Tes Proos, founding partner of Crystal Events Africa, will be stepping down as SITE Southern Africa president in 2018. Tes Proos

eter-John Mitrovich from Grosvenor Tours is the Site Southern Africa president-elect and will take over in January 2018. Tes Proos served as president for five years, and has been a steadfast advocate for intercontinental marketing and traveling in Africa. Her passion for Africa and its people has been instrumental in harnessing support from government agencies and associations across the continent.

“I believe that the people of Africa is its greatest asset, being gentle by nature and continuously improving their service levels and raising skills to compete on a global platform. It is an honor for me to work with amazing people around the continent as we raise awareness of this magnificent continent,” Ms Proos said. She added. “One key area we should continue to invest in is new knowledge. Technical innovation in our industry is happening at such a rapid rate and we need to find the balance between transferring industry knowledge and equipping ourselves and the next generation with the necessary tools needed to remain competitive in the global market.” Ms Proos will remain on the board of SITE Southern after the next president takes over and will continue to play an active role through regular engagement with regulatory bodies across Africa

to drive and support intercontinental business into Africa. As the founding partner of Crystal Events Africa, Ms Proos recently spearheaded the expansion of the business into Africa, opening two regional bases in Kigali and Harare. With an expanded offering into Africa and her continued support of the industry, we can be sure to see more ground-breaking developments from this dedicated pioneer.

What we’re all about: motivational experiences Why we do it? Business results! Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results. Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures. Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth. Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site ...

Contact Tes Proos

Office: + 27 (0)21 555 3617 Fax: 086 698 7792 Email: tes@crystalevents.co.za www.crystalevents.co.za

Business Events Africa November 2017 27

SAACI news

SAACI focused on the future of business events

By Rudi Van Der Vvyer, chief executive officer of SAACI

SAACI recently updated its strategy and focus areas for the next three years, with a number of shorter-term goals set for the next 12 months. With the new manifesto, SAACI will specifically focus on learning, growth and collaboration. The overarching theme is members first.

ur first focus will be on Learning. This will be done by introducing an official mentorship programme, an internship programme, and a larger drive on the SAACI Academy. We believe in order to create inclusive growth and transformation within our industry, we need to start at inception stage. We need to ensure that we assist in upskilling people entering the industry, as well as assisting current industry players with continuous education and learning interventions. The mentorship programme will kick off in March 2018 and run for a six-month period. We will be calling on members to

volunteer and step forward as mentors for this programme. We will invite mentees to apply for this programme. After the initial pilot programme, we will amend the framework as needed, and then in 2019 run two programmes of six-months each. We are confident that this programme will identify some future industry leaders and be the catalyst to growth and transformation. We are also looking to kick off a formal internship programme in 2018. Again, we will look to our SAACI members to host interns within their companies. With programmes like these and support from our members and tertiary partners

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we will be able to close the gap between tertiary education and what is expected by the industry. We will continue to grow our SAACI Academy as a formal training platform to members and non-members. We have an average of over 1 200 logins to our online academy per month, with over 420 active students in any given month across our 40 online courses offered. This is, however, just the online side of the SAACI Academy, and we also offer face-to-face training as required by members. SAACI members have access to the online academy as part of their membership fees.

EXSA news

From the desk of the

EXSA chair… Doug Rix, EXSA chair, comments on the state of the South African exhibition and events industry.

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introducing contemporary concepts, innovation and remaining ahead of trends, all of these attributes will enable industry growth. Our industry is to be cognisant that the greater the opportunity for investment in Africa, the greater the demand for faceto-face networking and business links, which our industry efficiently facilitates. As the current EXSA Board, EXSA#transformation, we are in full support of our members to enable success and longevity of our industry, through industry collaboration and preservation, where each of our organisations can benefit, for the greater good.

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they are linked to the economy, currency and investment confidence. So simply put, trading conditions are extremely tough, coupled with increased competition between businesses and industry suppliers. Our UFI Barometer cites the top business issue in our industry as the state of the national/regional economy. Following that, competition from within the industry, global economic developments and internal challenges, are considered business issues globally. We remain, however, one of the most resilient nations globally, in that our top trade shows remain relevant and our exhibitions continue to provide our various industries and businesses with the platform to share ideas, goods, and innovations and most significantly, provide the desired personalisation and face to face dialogue. People do business with people, and our industry remains the place to network and build these relationships. As industry players, if we are consistently

Learn through industry resources available to all EXSA members.

t is interesting to note that Africa is among the world’s fastest growing economies, rich in business opportunity and in the context of the exhibition and events industry, this provides the platform to link the rest of the world with these opportunities with specific focus on those businesses that seek new and exciting opportunities in emerging markets. I had the opportunity of attending the UFI Global Congress which was recently and very successfully held at Sandton Convention Centre. According to the 19th Global Barometer survey by UFI (the Global Association of the Exhibition Industry) the exhibition industry worldwide showed an increase in turnover and rising profits for 2017. For the second half of 2017, the forecast remains uncertain in the Middle East and Africa with fewer companies expecting an increase in turnover. On the local front, South African GDP is slowing, the currency is under pressure, and unemployment is at a record high. These trends will reflect on our industry as

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THE POWER OF EXHIBITIONS: Face-to-Face is Simply Better We are the go-to people for your exhibitions and event needs.

E: info@exsa.co.za T: +27 11 805 7272 www.exsa.co.za