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Voice of the Business Events Industry in Africa
Vol 39 No 10 October 2019
24 PROPERTIES, 6 PROVINCES 1 PASSION
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businesseventsafrica.com Business Events Africa has been the voice of the business events industry in southern Africa for the past 39 years. This trusted source of information keeps readers up-to-date with the most relevant news, trends, interviews, destination features, venue showcases and local association news and resources. Business Events Africa is also known for having the most comprehensive directory of venues, service providers, speakers and conference organisers in Africa.
Head Office: Suite 1, Fields Shopping Centre, Old Main Road, Kloof 3610 PO Box 414, Kloof 3640, South Africa Tel: +27 31 764 6977 | Fax: 086 762 1867 Email: contact@contactpub.co.za
Voice of the Business Events Industry in Africa
KEEPING YOU IN THE KNOW | CONNECTING PEOPLE WITH PEOPLE
Business Events Africa: Serving the business events industry for 39 years
CONTENTS
VOL 39 NO 10 OCTOBER 2019
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africa.com
vents www.businesse
nts Industry Business Eve Voice of the
in Africa
Vol 39 No 10
October 2019
V IN C E S T IE S, 6 P RO 24 P RO P E R1 PA S S IO N
About the cover Premier Hotels & Resorts: Leading the way Premier Hotels & Resorts cements its place as a leader in business tourism and MICE with its huge investment in ongoing property upgrades.
Special Features 10 DESTINATION FEATURE | NORTH WEST Due to their excellent locations and commitment to personal service, Legacy Hotels & Resorts’ Pilanesberg properties are popular choices for all guests, individually meeting the needs of business executives and experienced travellers alike.
14 THE CTICC LAUNCHES ITS EVENTS COLLECTION The Cape Town International Convention Centre (CTICC) has been a leader in the venue hosting industry for the past 16 years, and now the convention centre has created events to add to its portfolio. The CTICC already has a collection of events planned for 2019 and 2020, including The Gift Fair, a Francois van Coke concert and the All Sport Expo.
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The authority on meetings, exhibitions, special events and incentives management
16 Venue spotlight 16 BUCKING THE TREND: COST-EFFECTIVE AND CREATIVE CONFERENCING The current economic climate does not encourage spending. Companies are retrenching, cutting costs and tightening their purse strings. It means that alternative and innovative cost-effective solutions are sought after when it comes to conferencing, events, accommodation and business travel as a whole.
Features 4 Editor’s comment Africa rising with challenges and opportunities. 5 News World Economic Forum on Africa set to boost Cape economy. 9 Executive chef Ashraf Rodriques, executive sous chef, Time Square:prepares food fit for presidents. 13 Tourism check SA tourism industry needs to change its narrative to tackle challenges A local perspective 18 Compostable alternatives to plastic. 21 Personality Profile: Kwayke Donkor, chief executive of Africa Tourism Partners, has a dream for Africa. Inside Track 22 The expo industry in South Africa An insider’s view.
Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)
HEAD OFFICE PHYSICAL ADDRESS: Suite 1, Fields Shopping Centre, Old Main Road, Kloof 3610 HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa TEL: +27 31 764 6977 FAX: 086 762 1867 PUBLISHER: Godfrey King gk@contactpub.co.za MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za EDITOR: Irene Costa gomesi@iafrica.com
Market news 24 InterContinental Hotels Group set to expand its African presence. 25 CSIR ICC continues its capacity development commitment. Event Greening Forum news 26 Green swaps for your next event. SAACI news 28 The power of effective communication.
PRODUCTION AND DESIGN EDITOR: Hayley Mendelow hayley@contactpub.co.za JUNIOR DESIGNER: Elrisha du Plooy elrisha@contactpub.co.za DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za SALES REPRESENTATIVES: Irene Costa | +27 (0)82 558 7387 gomesi@iafrica.com
EXSA news 29 Genetics killed the computer programming star. AAXO news 30 Entries now open for the ROAR Awards. SITE news 31 Pride over prize: the impact of peer-to-peer motivation on incentive programmes. 32 Index of advertisers. 33 Calendar. 34 Directory & associations of interest to the industry. 36 Last word Africa’s exhibition challenges and opportunities.
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PUBLICATION DETAILS: Volume 39 No 10 Business Events Africa has 12 issues a year and is published monthly, with the Yearbook in June.
52 Mahogany Road, Westmead www.paarlmedia.co.za ANNUAL SUBSCRIPTION RATE: R680 which includes postage, packaging and VAT. Rates for addresses outside South Africa can be obtained on application to the Subscription Department.
publishers of Business Events Africa, is a member of:
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Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence
Official journal of the Exhibition & Event Association of Southern Africa
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EDITOR’S COMMENT
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frica is rising and interest in our continent is also rising from a tourism and business events perspective. The impact of the business events sector is vast but something many forget is that the business events sector does spark leisure tourism to the destination. When it comes to international delegates attending congresses in South Africa or one of the other African destinations, it is generally the first time they are visiting an African country. Some do a pre- or post-tour during their stay, and a high percentage return with their families for a holiday. The growth in the hotel sector in Africa is also booming. There is a renewed interest from international hotel groups on our continent. South Africa remains the biggest business events destination on the African continent according to the ICCA figures. In this edition, Justin Hawes from Scan Display looks at the exhibition
industry in Africa and highlights some of the challenges and opportunities. There are always challenges and in the same breath opportunities to be had, in this issue we also have Brett Hendricks from Thebe Tourism Group outlining some of the challenges and opportunities that the South Africa tourism sector is facing. One challenge I’m facing at the moment is the fact that load shedding is back, who knows for how long but what I do know it impacts all industries and organisations negatively. As much as I would like to see the positive in this – I think it is still too soon! However from a positive perspective, I am very happy to see how sustainability is finally gaining momentum in our sector. There are so many more alternatives and products and services available that are making it easier for the business events industry to make the move to a more sustainable environment. I would like to commend the Event Greening Forum for being an eco warrior organisation in
Credit: Hein Liebetrau
Africa rising with challenges and opportunities leading the charge in transforming our sector into a more sustainable one. The change to a more sustainable environment has to be from the ground up. We cannot include it only during our events, but need to start making the shift in our own personal environments. Only then will we see a significant change. Sustainability goes past greening – it is also about uplifting communities and long term programmes that will see real change. Africa is rising and sustainability has a big role to play in this rise and yes, we do have challenges but the opportunities are also vast.
Irene
Email: gomesi@iafrica.com
NEWS
Marriott International African expansion From the Africa Hotel Investment Forum in Addis Ababa, Ethiopia, Marriott International reinforced its commitment to Africa by announcing it expects to add 40 properties and over 8 000 rooms across the continent by the end of 2023.
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he company also announced signed agreements to open its first property in Cape Verde and further expand its presence in Ethiopia, Kenya and Nigeria. Marriott International’s current portfolio in Africa encompasses close to 140 properties with more than 24,000 rooms across 14 brands and 20 countries and territories. “Africa is a land of opportunity with untapped potential and remains core to our strategy,” said Alex Kyriakidis, president and managing director, Middle East & Africa, Marriott International. “The economic growth the region is witnessing, along with the substantial emphasis countries across the continent are placing on the travel and tourism sector, present us with immense opportunities for growth.”
“Marriott’s development pipeline through 2023 is estimated to drive investment of over $2 billion from property owners and is expected to generate over 12 000 new jobs in Africa.” “With compelling, well-established lifestyle brands and Marriott Bonvoy, our industry-leading travel program, we continue to offer different attributes that resonate with the region’s fast-growing middle class and cater to its evolving market place,” Mr Kyriakidis added. Marriott’s expected growth through 2023 is driven by a strong demand and steady growth for its premium and selectservice brands, led by Marriott Hotels with eight anticipated openings and six slated openings under Protea Hotels by Marriott. The company is expected to introduce the Courtyard by Marriott, Residence Inn by Marriott and Element Hotels brands. Marriott also continues to see growth www.businesseventsafrica.com
opportunities for its luxury brands and expects to double its luxury portfolio in Africa by year-end 2023, with more than ten new openings across The Ritz-Carlton, St. Regis, Luxury Collection and JW Marriott brands. The company also expects to launch W Hotels in Africa with the opening of W Tangier in Morocco by 2023. Key markets fuelling Marriott’s growth in Africa include Morocco, South Africa, Algeria and Egypt. “Marriott’s established presence and local expertise in Africa, along with our diverse brands and the collective strength of our global platform, put us in a great position to further enhance our footprint in the region where owners are looking to develop high-quality lodging with brands that can differentiate and elevate their product,” commented Jerome Briet, chief development officer, Middle East & Africa, Marriott International.
Marriott’s recent deal signings in Africa are: Cape Verde: Four Points by Sheraton São Vincente, Laginha Beach The property is scheduled to open in 2022 with 128 stylishly appointed
guestrooms, three dining outlets, meeting rooms and leisure facilities, including a fitness centre and outdoor pool.
Four Points by Sheraton Mekelle (Ethiopia) Slated to open by 2022, Four Points by Sheraton in Mekelle will offer 241 stylishly-appointed rooms, an all-day dining restaurant, a bar and lounge, an executive lounge, meeting facilities, a fitness centre and a spa.
Kenya: Protea Hotel by Marriott Kisumu This property is expected to be the first internationally branded hotel in Kisumu, Kenya’s third largest city. Scheduled to open in 2022, the hotel will feature 125 rooms with views of Lake Victoria, three food and beverage outlets, more than 500 m2 of event and meeting space and a rooftop infinity pool, along with other leisure facilities.
Nigeria: Residence Inn by Marriott Lagos Victoria Island Residence Inn by Marriott Victoria Island will be designed for those taking longer stays with 130 spacious oneand two-bedroom suites featuring separate living, working and sleeping areas and fully-functional kitchens. The property will also offer a 24/7 Grab’n Go market and Fitness Centre. Residence Inn by Marriott Lagos Victoria Island is anticipated to open in 2023.
Rendering of Four Points by Sheraton São Vincente, Laginha Beach.
Business Events Africa October 2019 5
COVER STORY | Premier Hotels & Resorts
LEADING THE WAY Premier Hotels & Resorts cements its place as a leader in business tourism and MICE with its huge investment in ongoing property upgrades. by Lynette Botha
Premier Hotel Cape Town.
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www.businesseventsafrica.com
COVER STORY | Premier Hotels & Resorts
ccording to statistics released earlier this year, South Africa sees approximately 800 000 people visit for business annually. From meetings and conferences to industry events, visitors from across the globe flock to the country. And, it’s no surprise really. Offering value for money, an incredible array of venues, cosmopolitan cities, unequalled natural surrounds and game reserves, as well as a mild climate year round, it really is a compelling destination for MICE vistors. Earlier in 2019, the SA Tourism ministry confirmed that the country is definitely seeing a rise in businessrelated travel, and that “the impact of having exhibition centres, exhibition facilities or conference facilities is an important one to our economy.” This is something that Premier Hotels & Resorts group knows all too well. As one of South Africa’s fastest growing hospitality brands and the leading, independent hotel group, Premier has invested over R300-million in improving hotel standards and facilities across its portfolio over the past 18 months – upgrades to its various conferencing and business facilities being key. “To be a leader in the hospitality industry requires continually investing to improve your product and the experience customers have when interacting with your brand,” comments Premier Hotels & Resorts’ Managing Director, Samuel Nassimov. “This includes having a national footprint to present options for large international operators, corporates and government business. Our investment is also a testament to our confidence in the potential of our great country and faith that domestic and international business and tourism confidence will benefit our group and the economy in the years to come.” Premier has continued to confirm its position as a leader in the conferencing and business tourism sector through its incomparable offering and venues. Its East London properties, incorporating the iconic East London ICC, Premier Hotel Regent, Premier Hotel East London ICC and Premier Resort Mpongo Private Game Reserve, offer outstanding conference facilities and is the premier destination in the Eastern Cape. “When planning a conference you are confronted by many decisions. Choosing a venue, however, is the one decision www.businesseventsafrica.com
“Premier has confirmed its position as a leader in the conferencing and business tourism sector through its incomparable offering and venues” that will have the largest impact on its success. Critical planning information, such as the location and setting of the conference, is essential, as is offering value-for-money,” explains Nassimov.
Eastern Cape Being equidistant from South Africa’s leading cities – Cape Town, Durban and Johannesburg – makes East London one of the most convenient conference venues in the country. With a bustling events and conferences calendar annually, the laidback city charms delegates with its modern infrastructure, yet peaceful atmosphere. Premier Hotel Regent and Premier Hotel East London ICC both reside within the Marine Park Complex on the East London Esplanade, which also houses the iconic East London International Convention Centre (ELICC), making it the most convenient accommodation
choice for those attending conferences and other events. The 260-room Premier Hotel EL ICC, as well as the adjacent 175-room Premier Hotel Regent, are the first choice beachfront hotels, for businesspeople and leisure guests alike. The award-winning ELICC features a 580-seater auditorium, exhibition hall, six multi-functional conference rooms, executive boardrooms, restaurants and bars. The various conference rooms are designed for conferencing, conventions and trade shows, and are able to accommodate up to 1 500 delegates, whereas the exhibition hall can accommodate up to 2 100 delegates. As the official accommodation partners of the ELICC, the two adjoining Premier hotels are the obvious hospitality choice. For those looking to do business in more relaxed surrounds, Premier Resort Mpongo Private Game Reserve will not disappoint. Having undergone a
Premier Hotel Regent and Premier Hotel East London ICC.
Business Events Africa October 2019 7
COVER STORY | Premier Hotels & Resorts
multi-million refurbishment, which includes renovations to the restaurant, additional rooms and two more luxury lodges, the wildlife reserve is excited to again welcome new and returning visitors. Located only 35km from East London’s city centre, this malaria-free reserve allows big game experiences, and offers business delegates the chance to enjoy the South African landscape while attending to or hosting work events in the beautiful surrounds. With two conference venues on the property and personalised and professional service, it’s an idyllic location for a conference, product launch or corporate meeting.
Premier Resort The Moorings.
Besides its stellar offering in the Eastern Cape, Premier Resort Sani Pass and Premier Resort The Moorings are two other key conference destinations within Premier’s extensive portfolio. soon. All this makes the resort ideal for discerning international travellers, local conference attendees and leisure seekers.
Rest of South Africa
Premier Resort Sani Pass.
KwaZulu-Natal Located in the Southern Drakensberg after an easy drive, with spectacular views in a special setting, the popular Premier Resort Sani Pass underwent a 14-month, R150-million upgrade and remodelling programme recently, which includes its new conference facilities, rooms,multipurpose centre, swimming pools and more. It is capable of hosting up to 400 people and incorporates sub-divisible conference rooms and boardroom. The next phase will see the further upgrade of its fun nine-hole golf course, with the scenic Sani Pass mountain range as its backdrop.
Western Cape Business and leisure combine perfectly at Premier Resort The Moorings in Knysna, one of SA’s favourite beach towns, and the resort has been completely modernised. The resort added 45 new bedrooms, and a rim-flow swimming pool with small private beach and stunning views of Thesen Island and the Knysna Heads. There is a new Italian bistro, while conferencing facilities were also expanded. A new, spectacular multipurpose entertainment facility features a boardroom, sunset lounge or ballroom for weddings, chapel, and a private whiskey cellar for tastings and functions – with a spa opening
Further to this, Premier offers many more convenient meetings and conferencing options in Cape Town, Mpumalanga and KwaZulu-Natal (including Richards Bay, and a new Umhlanga property with two hotels and a new conference centre opening in March 2020, while the renowned Cutty Sark Resort in Scottburgh is undergoing a spectacular refurb and is scheduled for re-opening in May 2020).
Gauteng Gauteng has a host of options too. The convenient Premier OR Tambo Hotel, located at South Africa’s busiest airport, is perfect for delegates flying into the City of Gold. With various combinations of rooms on offer, it provides ideal function and meeting facilities, with the largest option catering for up to 634 guests at a time. Similarly, Premier Hotel Midrand, situated in one of Gauteng’s foremost business districts and easily accessible from Johannesburg and Pretoria, can host over 400 guests at a time when utilising its new conference venues. Premier Hotel Pretoria combines solace, convenience and friendly service in the bustling capital city. Here organisers can choose from six conference venues, which can each be personally configured to suit various needs.
Morningside, Mapungubwe in the Johannesburg CBD, Roodevalley near Pretoria, and Grosvenor Gardens in Hatfield, Pretoria. Nassimov sees the acquisition as complimentary for Premier, saying: “We are seeking to expand our hotel property portfolio and to proudly offer the Premier brand in most major cities across South Africa. The deal has resulted in us acquiring all Faircity hotels, management contracts and personnel – who will be amalgamated into the Premier Group, with Faircity brands and trademarks remaining intact for ease of customer recognition and business continuity for the foreseeable future”. Nassimov has already earmarked a refurbishment programme for selected Faircity hotels; this includes a R15-million upgrade to the Roodevalley Conference Hotel. The addition of the Gauteng Faircity portfolio to Premier’s already extensive offering ensures constant and varied choices for business travellers and conference organisers alike. No matter which venue you select, you can rest assured that each will deliver the Premier Group’s signature top-class facilities, modern amenities, generous dining options and the friendly and professional service it has become known for – and where You’re Welcome!
Faircity Hotel Group acquisition Adding to its already extensive portfolio, Premier recently purchased the Faircity Hotel Group, which includes conference hotels and serviced apartments in Johannesburg and Pretoria, including Falstaff and Quatermain in
8 Business Events Africa October 2019
www.premierhotels.co.za/conferencing
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EXECUTIVE CHEF
Ashraf Rodriques prepares
food fit for presidents His love affair with food started at the age of just eight years, and Time Square’s newly-appointed executive sous chef, Ashraf Rodriques, said he does not foresee this affair ending. Ashraf has done exceptionally well in the food industry for someone who initially had no intention of making a career out of cooking.
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e has prepared meals for the likes of former US President George W Bush and his family, accomplished food authors and businesses based overseas. Working in events for the Natal Rugby Union for a short while is where the industry really took hold of him. He relocated to Cape Town to “cut loose” but it was there that sanity prevailed. “I decided that I needed to settle into a career. As I had always had an interest in cooking, I found a short course funded by the Cape Town provincial government and signed up,” he said. Ashraf completed this course and graduated top of his class, which was then followed by him being employed by Beluga Restaurant in Green Point, Cape Town. “During a very rough time in our industry, when certain restaurants were being bombed in Cape Town, I left to return to Durban.” This is where everything changed for Ashraf. Immediately this passionate chef on his intimate journey with food was employed by Marco Nico to head up his new Italian Restaurant, Ciao Itallia. Marco Nico became the biggest influence in Ashraf’s career: “I learnt the most about flavours from him.” A short four months into his new
role at this restaurant, Ashraf received a wonderful accolade when he was rated by a KZN food critic as one of the top 10 chefs in KZN. This was published in The Mercury newspaper. “This milestone would lead to another huge milestone in my career as I was head hunted by Sabi Sabi Private Game Reserve to be the group executive chef, overseeing all three of their lodges.” Ashraf could not refuse this offer and worked for Sabi Sabi for about two years before relocating once again, this time to the Madikwe Game Reserve. At this reserve he was granted a privilege which does not present itself to many chefs on their career paths. Ashraf had the opportunity of cooking for former US President George W Bush and his family during their stay there. I made the Bush family the Ceviche of Swordfish which remains one of my favourite dishes to this day. Accomplished food author, Rachel Ray, subsequently published a recipe of Ashraf’s in one
What is your signature dish? I find it so difficult
conference industry in regards to food? New
to pinpoint one meal as my signature dish, but one of my all-time favourites is deboned chicken stuffed with wild mushroom and brioche farce, oven roasted with sundried tomato and white wine served with a chardonnay risotto. Paired with Delaire Graff Estate Chardonnay.
trends I have seen in the conference industry are based on ‘dietaries’, for example there are now faux meat items that can be used to serve vegan guests as well as a fast moving shift to bold flavours.
What trends are emerging in the
www.businesseventsafrica.com
What has remained constant in this industry? The standard pastries have always been used for day conference packages, and
of her books in America, Everyday with Rachel Ray. This is not the only place Ashraf’s recipe knowledge was shared. He also worked as a recipe consultant for Chef Conrad Gallagher for his business based in Qatar, which was another career highlight for him. This dynamic chef’s inspirations can be attributed to his love of fresh flavours and clean meals. “I do like some of the new trends leaning towards molecular gastronomy, but I am swayed by my preference for clear flavours over too many components in one meal.” His favourite ingredients are basil, tomato and olive oil, and his go-to piece of equipment that he cannot do without is his induction cooker. Ashraf said that the best advice he could give anyone looking at entering the culinary field is: “If you have a flair for creating wonderful flavour combinations and creative food, but also have the temperament to stick to it, then this could be for you. It is tough but very rewarding work.”
however tired they may seem, they have grown to be an expected item.
too many flavours on one plate – they are going from fusion food to con-fusion food.
What is your favourite food and beverage? My
What is your great love? My greatest passion is
favourite beverage ties in with my favourite food – Portuguese flame-grilled peri-peri chicken with Portuguese beer as served on the beach in Mozambique.
Mediterranean food, mainly leaning towards Italian.
What is your pet hate? One of the things that totally irks me is when chefs try to use
Are you adventurous? I could definitely be classified as an adventurous person. My most adventurous experience was bungee jumping off Blaauwkrans Bridge.
Business Events Africa October 2019 9
DESTINATION FEATURE | North West
Legacy committed to personal service Due to their excellent locations and commitment to personal service, Legacy Hotels & Resorts’ Pilanesberg properties are popular choices for all guests, individually meeting the needs of business executives and experienced travellers alike.
Bakubung Bush Lodge
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akubung Bush Lodge, meaning “Place of the Hippo” is a place of breath-taking beauty and serenity. Offering 100 rooms and Suites, Bakubung Bush Lodge is the largest of three Legacy lodges in the Pilanesberg National Park. Bakubung is able to accommodate bigger groups, or guests just wanting an authentic luxurious bush experience. The larger of two conference rooms can accommodate up to 180 delegates for any event. The Bakubung spa is located on the side of a hill, surrounded by the Pilanesberg bushveld, offering the ultimate spa experience.
DELUXE PACKAGE 2019: R650 per person 2020: R700 per person Capacity: 10-180
Including • Venue hire. • Note pads & pens. • Mints. • Additional sweet station (inside or outside venue). • Morning tea break, including tea, coffee and eats (two savory and two sweet).
Bakubung standard room.
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• Lunch. • Afternoon tea break – including tea, coffee and eats (two savory and two sweet). • Bottled mineral water & cordials. • Data projector and screen. • Flipcharts available. • Wi-Fi.
Enhancements* • Sweet treats / salty bites. • Slush puppy / juice station. * Served on alternative days and during different tea breaks.
Bakubung standard bathroom.
www.businesseventsafrica.com
DESTINATION FEATURE | North West
Kwa Maritane Bush Lodge
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uilt on the slopes of an ancient volcano, Kwa Maritane Bush Lodge provides the perfect backdrop for a memorable stay. For the energetic, begin your day with a bush, bird or tree walk before returning to the lodge for a sumptuous breakfast, while watching the animals a few metres away. Enjoy conferencing in one of four fully equipped venues, accommodating groups of up to 400 people – as well as two boma sites for group or private dinners, and romantic bush weddings. Teambuilding activities can also be arranged on or off site to make your event one to remember.
2019 -R650 per person 2020 -R700 per person Capacity: 11 – 180
• Screen. • Flipchart available. • Wi-Fi. • Cappuccino / coffee bar. • Coffee station/s.
Including
Enhancements*
• Venue hire. • Bottled mineral water. • Cordials. • Sweet station in or outside the conference room. • Conference note pad & pens. • Morning break. • Buffet lunch. • Mid-afternoon break. • Data projector.
• Popcorn during breaks. • Slush puppy during breaks. • Ice cream during breaks. * Served on alternative days and during different tea breaks. So, whether you are travelling for business or pleasure, our properties are committed to excellence and attention to detail to ensure your every need is catered for in perfect abundance.
DELUXE PACKAGE
Kwa Maritane conference room.
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Kwa Maritane restaurant terrace.
Business Events Africa October 2019 11
DESTINATION FEATURE | North West
Boardroom in the Bush
Swap your office in the city, for a boardroom experience in the bush. From Big 5 game viewing, to authentic African bush braais, there is only one destination to book your next group or incentive.
Central Reservations Tel: +27 11 8066800 / hotels@legacyhotels.co.za / www.legacyhotels.co.za
www.LegacyHotels.com
www.LegacyLifestyle.co.za
TOURISM CHECK
SA tourism industry needs to change its narrative to tackle challenges
Just one year ago, the South African tourism market had set its sights on a bumper festive season that would see it sail through some of the economic challenges it had encountered, and into a brighter future. But 12 months down the line, its challenges today weigh even heavier on the market. By Brett Hendricks, general manager of the Thebe Tourism Group
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outh Africa currently sits in 61st position out of 140 countries, in terms of the World Economic Forum’s Travel and Tourism Competitiveness Report 2019. On the surface, not a bad position, taking all of the report’s indexes into account. However, the alarm bells are ringing. Firstly, there’s our own year-on-year position within the report’s overall rankings, where we’ve dropped a staggering eight points from our 2018 position of 53, and lost our leading position, in terms of Sub-Saharan Africa, to Mauritius. And while we’ve been singled out over the years in terms of our historically lower levels of economic development, difficulties in health and hygiene, overall lack of infrastructure and effective selling of our cultural and business travel, the predominant red light that’s flashing now in this year’s report is the same one hypnotising the entire nation: our crime rate. And I mean hypnotising as in the trance state we find ourselves in, not being able to move forward. In terms of the report’s rating on safety, we sit as far down as the eye-watering position of 132 out of 140. Unless we really want this to defeat us, it’s time to change the narrative, particularly regarding the market out there. We’ve always had crime in our country and yet, in spite of this, we saw positive tourism growth in the past. The difference now is that the crime level has escalated, particularly in the Western Cape, which inevitably forms part of a traveller’s itinerary, no matter where else in the country they intend to visit. In the past, questions about whether or not it was “safe to travel to South Africa” came largely from prospective travellers themselves, asking a generic question of their booking agents. Now, however, with daily reports of attacks in the media, particularly on tourists, www.businesseventsafrica.com
it’s become the trade asking whether it is indeed safe for them to entrust their clients to our market. That’s a paradigm and very dangerous shift that’s showing in the numbers. At Thebe Tourism Group, we’ve certainly seen only a marginal rise year-on-year in visitors to our own facilities at places such as Cape Point. How does this bode for the peak season ahead? An even sadder indictment is from the tourists who were keen to come last year, but who put their trips on temporary hold due to the Western Cape’s water crisis. Even they are starting to say: “Well, now I don’t think it’s safe to go there anymore. Never mind the water crisis.” There is, however, light on the horizon. What we’re seeing is that communities across South Africa are standing up and standing together, from the Femicide Nation and #AmINext movements to the viral growth of the #ImStaying Facebook group. People have simply had enough and are putting pressure, in different ways, on national government to get its house in order. Likewise, the Premier of the Western Cape, in the wake of a debilitated national police force, has taken matters into his own hands in the province, with the announcement recently of a R1 billion plan to deploy 3 000 additional provincial law enforcement officers and 150 new investigators. All of this speaks to visibility, from the desire to be seen, heard and listened to, to the physical presence of eyes on the ground. And this is what we need to put into our narrative, as the collective tourism industry, from our official bodies such as South African Tourism, Brand South Africa and provincial agencies to the private sector. We need to put out stronger safety messaging; we’ve always been averse to doing this as if not warning tourists about crime will make it go away. We
need to talk about what we are doing, and at the same time do everything in our collective power to get the good news into the local and international media. We need to collectively think about how we can use the technology we already have access to, in order to make our urban areas, mountains and nature reserves safe. For example, where can we set up CCTV cameras or connect existing networks to each other? We need to be honest with visitors about what they should or shouldn’t do; warn them about the hot spots until businesses in these hot spots get their own act together. Lobby the private sector to liaise on safety initiatives among themselves and contribute to placing an increasingly visible security presence on the ground, around their own operations. Surely this makes good sense for any business that wants to survive? And talk up our good points. As South Africans we seem averse to doing this. Our visa system is improving, we’re increasing our ratio of international flights and, while we need to remain cognisant of our pricing in comparison to our competitor destinations, we remain affordable in terms of the value that a visitor experiences, from our food to our attractions. We have a beautiful country. We have incredible resources. It’s an easy marketing sell. And that’s why people want to come here. We’re working to fix our challenges. Let’s tell them.
Who is Brett Hendricks? Brett is the general manager of Thebe Tourism Group, and has served the company in an executive role since 2012. With extensive experience in finance and accounting, he worked in the company’s finance division prior to taking on the executive management position.
Business Events Africa October 2019 13
VENUE NEWS
The CTICC launches its events collection The Cape Town International Convention Centre (CTICC) has been a leader in the venue hosting industry for the past 16 years, and now the convention centre has created events to add to its portfolio.
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he CTICC already has a the All Sport Expo, set to take place in collection of events planned September 2020, and features virtually for 2019 and 2020, including every indoor, outdoor and water sport. The Gift Fair, a Francois van Coke This expo is the perfect show for people concert and the All Sport Expo. of all fitness levels, offering something for The Gift Fair promises guests a everyone in the sports and wellness arena. festive shopping experience on the Innovation forms an integral part Foreshore. Mark your calendars for of the CTICC values, an ethos that 29 and 30 November 2019 and make allows the centre to retain its position your way to the CTICC for artisanal as a leader in the industry. These food, bubbly and cocktails while you events are a natural progression for shop for locally-sourced curated gifts. the centre as it harnesses the existing Francois van Coke will be performing skills as well as additional experts, all a unique show for one night only at the with varied backgrounds in the events, CTICC on Saturday, 14 December 2019. management and hospitality industry. This intimate evening will feature his The addition of these events two guitarists, Jedd Kossew and Richard facilitates the growth of the centre’s Onraet, as Francois performs acoustic business, substantially increasing the renditions of his most popular CTICC’s contribution to job Exhibitors hits from his time as the creation through events. interested in frontman of Fokofpolisiekar The CTICC focuses on a the All Sport Expo and Van Coke Kartel, and triple bottom line strategy can contact the sales as an award-winning solo department, sales@cticc. and reporting framework, artist. In between, he will a sustainable and inclusive co.za, while visitors regale his audience with business practice focused can keep a lookout for the ticket the background stories of on people, planet and announcement. timeless classics such as ‘Toe profit. Over the last financial Vind Ek Jou’, ‘Komma’, ‘Ek Skyn year and with the addition of (Heilig)’ and ‘Tot Die Son Uitkom’. CTICC 2, the CTICC has generated The centre’s major event showcase is 14 593 direct and indirect jobs, while
Francois van Coke to perform on 14 December.
14 Business Events Africa October 2019
CTICC has added a collection of events to its portfolio.
substantially contributing to the Western Cape GGP and the South African GDP. The inclusion of these events into the centre’s portfolio is set to maximise on the success of the CTICC, opening up potential business and numerous possibilities.
GET YOUR TICKETS The Gift Fair takes place 29 to 30 November 2019 and tickets are free, grab your tickets online on Quicket, ‘The Gift Fair’. Francois van Coke’s concert is a one night only acoustic journey on 14 December 2019, get your ticket to see this exclusive show on Quicket, ‘CTICC Presents Francois van Coke’.
CTICC All Sports Expo coming 2020.
www.businesseventsafrica.com
It’s been said that the best way to predict the future is to create it. The CTICC offers the ideal platform to do just that. Every aspect of the centre’s offering has been considered – from the more than 140 000m² of flexible space across two state-of-the-art buildings to world-class technology, delicious cuisine, and servicedriven staff. Turn your knowledge and vision into potential with events that shape your future at the CTICC.
Call +27 21 410 5000, email sales@cticc.co.za or visit www.cticc.co.za and connect to possibilities.
VENUE NEWS
Bucking the trend Cost-effective and creative conferencing The current economic climate does not encourage spending. Companies are retrenching, cutting costs and tightening their purse strings. It means that alternative and innovative cost-effective solutions are sought after when it comes to conferencing, events, accommodation and business travel as a whole.
By Greg Hoffmann, marketing manager of Birchwood Hotel & OR Tambo Conference Centre
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he required outcomes for these conference and events remain, but the previous budget available does not. It is about achieving the objectives in the most creative and cost-effective way possible, without compromising quality. Birchwood Hotel & OR Tambo Conference Centre is a property that has listened to the consumer’s need, but without compromising its offering. Birchwood has bucked the trend by continuing to upgrade, renovate and improve. Birchwood has created a one-stopshop hospitality hub, with the intention of providing an unrivalled variety of facilities with incredible value-for-money. Kevin Clarence, owner and co-founder of the Birchwood said: “We wanted it to
be easy, efficient and effective in every area interacted with, both before and during your experience at Birchwood. “Starting with accommodation, we introduced the four-star Silverbirch product, which is a secluded, tranquil hotel room offering far from the conference bustle. Silverbirch has been incredibly well-received, winning recurring annual awards from Trip Advisor as well as Caxton Media’s Best of Ekurhuleni Readers’ Choice. “Silverbirch boasts 235 rooms and forms part of the bigger offering of 665 on-site rooms.” Birchwood caters to the individual business traveller, the small corporate group, all the way up to those looking
16 Business Events Africa October 2019
for big venues designed for conventions, exhibitions or large-scale events. Strategically located only minutes from OR Tambo International Airport, and offering a free shuttle service and airport waiting lounge, Birchwood is not a traditional venue. There is no high-rise hotel building or single, generic dining venue where one has every meal. One is welcomed by friendly staff, and every facility on-site, from accommodation and conferencing, to restaurants and leisure, is surrounded by lush, manicured and picturesque gardens. The guests’ experience is top of mind at Birchwood, with this being considered with every upgrade and addition on the property.
www.businesseventsafrica.com
A LOCAL PERSPECTIVE
Compostable alternatives to plastic By Pippa Naude
In events, single-use or disposable plastics have been especially useful in offering convenience, speed, scale, hygiene and affordability.
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hink of an event with thousands of attendees, and how quickly and safely they can be catered for with pre-packaged meals, disposable cutlery in sterile packaging, and disposable coffee cups (made from paper, but lined in plastic so that your cup doesn’t get soggy). These are some of the reasons why ‘fantastic plastic’, until recently, has been so successful. However, mass sentiment towards this material has turned overwhelmingly negative, especially as it relates to single use plastic products, thanks in a large part due to David Attenborough’s The Blue Planet II. This documentary highlights the environmental havoc that plastic waste can cause, such as: Plastic can take hundreds of years to decompose. During this time, there is a high risk it will not be disposed of responsibly and will become litter. Bird and marine life mistake it for food, with fatal consequences. When it does break down, it breaks into tiny pieces called microplastics. These are now found everywhere, including in our digestive tracts. A few plastics contain chemicals which are harmful to our health.
BPA is a well-known example. Plastic pollution releases these chemicals into our ecosystems. Many, but not all, plastics can be recycled. Recycling presents a good way to keep this resource in our value chain and out of natural systems. However plastic cannot be recycled indefinitely, as the process degrades the quality of the final product; all plastic becomes Biodegradable vs waste in the end. compostable While plastic is an Biodegradable and compostable are incredibly useful resource, not the same thing, despite sometimes especially in certain being used interchangeably. applications such as Biodegradable means a material will healthcare, we need to start break down in natural conditions. This can take a being far more mindful long period of time, and the end-result could include of how we use it. And toxins. Compostable means a material will break in this regard, single-use down into nutrients for the soil (compost) under the plastics that are designed right conditions. This will happen within a specific to be thrown away after time frame, and there will be no remaining toxic residues. All compostable items are biodegradable, a very brief use period are but not all biodegradable items can be composted. no longer acceptable. 18 Business Events Africa October 2019
So what can we do? Luckily, there is a lot we can do to stop this problem from growing. “The first question we should always ask is whether we can avoid disposable items,” says Greg McManus, chairperson of the Event Greening Forum. “As a rule of thumb, reusables are always the more sustainable option.” This could include serving food with re-usable cutlery and crockery and linen serviettes, or using sealed containers to hold pre-prepared food in. Greg acknowledges that while this is comparatively inconvenient, by tweaking systems and processes it is often easily do-able. Many music festivals now issue reusable plastic cups. (Yes, plastic! But its resilience makes it the best choice here.) A deposit system ensures most of them are returned at the end of the event, so they can be washed and reused at the next one. Sometimes the cups are branded and become take-home mementos. www.businesseventsafrica.com
A LOCAL PERSPECTIVE
Material Common use
Derived from
Advantages
Limitations
Disposal
Bioplastic such as Polylactic acid (PLA)
Replaces PET bottles, PS trays and lids, PP and PS cutlery, and the lining in paper coffee cups
Plant starch – usually corn, but cassava, sugarcane or sugar beet pulp have also been used
Behaves very much like plastic – can be moulded, is durable & food safe
• Easily confused with plastic but not recyclable
Commercial composting
Bagasse
A good alternative to polystyrene, it’s used to create take away food containers, plates and bowls
Sugarcane pulp
• Made with the byproduct of sugar manufacturing • Heat tolerant – can go in the freezer or microwave • Can hold liquids & greasy products
• Can be confused with paper, but isn’t recyclable • Contains fluorinated compounds which do not biodegrade, so will contaminate any compost
Commercial composting
Paper
Packets or wrapping for foods like pies, muffins & sandwiches
Wood or recycled paper
• Low cost • Ideal for composting as it adds carbon to the compost
• Cannot handle wet foods • Paper contaminated with food cannot be recycled
Commercial composting
Wood
Coffee stirrers, cutlery, thin ‘plates’
Fast growing bamboo and birch trees
Can be FSC approved
• Trees are not as quickly renewable as other crops • Bamboo products are all imported into SA
Commercial composting
When reuse simply isn’t feasible, there are a number of alternatives to plastic that have gained popularity. These include bioplastics – the best known one being Polylactic acid (PLA), bagasse, paper, and even wood. These materials all come from renewable sources (plants) and are compostable, which means they can break down into nutrition for the soil and not leave any toxins behind (see: Biodegradable vs compostable). They promise all the benefits of disposability with none of the environmental hazards. However, it’s important you understand their limitations so that if you use them, you do so as sustainably as possible – so read on.
But, there is a ‘but’… Just because something is compostable, doesn’t mean it will become compost. It needs the right conditions, including oxygen, warmth, moisture and microbes. If it ends up in landfill or the ocean where
www.businesseventsafrica.com
these conditions are missing, it simply won’t compost. PLA, for example, will effectively behave like plastic if it isn’t composted correctly, and can harm wildlife in the same way as plastic. Therefore, if you decide to use any of these at your event, you need to set up a clearly marked compost waste stream for them and all other organic waste, such as food scraps and leftovers. Some venues have onsite composting you can back into, but if not you can bring in a solution for your event. Earth Probiotic, for example, provides an on-site event food waste composting service. Secondly, these materials are not easily compostable. They must be sent to industrial composting facilities where the composting temperatures exceed 60°C. Even in these conditions, compostable plastics can take 80 to 180 days to completely break down, and bagasse 45 to 60 days. Home composting simply will not work – despite
some suppliers claiming it can. Gavin Heron, the director of Earth Probiotic, likes to shred this material first. This extra step increases the surface area of the waste stream and exposes a greater volume to compost microbes and heat, to help speed up the process. In Earth Probiotic’s Earth Cycler, this means it can take between 10 to 14 days. Melanie Ludwig, the founder of Zero to Landfill Organics, shares another important consideration to bear in mind: Some products claiming to be compostable do not meet the accepted composting parameters. She will only accept products at her composting facility that are certified
Industrial composting The following facilities in SA can compost PLA & bagasse: Earth Probiotic: www.earthprobiotic.co.za Enviroserv: www.enviroserv.co.za Reliance: www.reliance.co.za Turfnet: www.turfgreen.co.za Y Waste: www.ywaste.co.za Zero to Landfill Organics: www.ztlorganics.co.za
Business Events Africa October 2019 19
compostable – and registered on the Biodegradable Products Institute, DinCertco (Germany) or TUV Austria certification databases – to ensure she isn’t jeopardising the quality of her compost. Every certified product should have the conformity logo and the certification number printed on it. These numbers can be used to trace each product back to the manufacturer on the certification website, helping ensure transparency and accountability. It is unlikely you will be able to find BPI-certified bagasse products from 2020. This is due to the discovery it contains fluorinated compounds, which bioaccumulate and will contaminate any compost made from it. When looking for a supplier, always request compostability certifications for their products and make sure they are marked with a conformity logo.
But wait, there’s more There is a further challenge that needs to be addressed. PLA is so similar to plastic in terms of its appearance and properties that it is effectively impossible for humans to differentiate between the two. This means that it is very easy – and likely – that
consumers with the best intentions will throw it into plastic recycling bins. This is problematic. “We ask our clients not to send us biodegradable and compostable plastics as it’s very bad if they are mixed with recyclable plastics when they go to a plastics plant – they can ruin a batch,” says Carmen Jordaan, director of Whole Earth Recycling. Annabé Pretrorius from Plastix 911 adds, “In Europe, infrared scanners are used to identify the various material streams. In South Africa, with our high unemployment rate, we rather use people to identify the various incoming waste streams. Compostable plastic is very difficult to identify on a conveyor.” The only way to recognise PLA compostable plastics is through the labelling, she says; “Proper PLA should carry the material identification code 7 with ‘PLA’ underneath.” Unfortunately, not all PLA products on the market come with this labelling. Bagasse and food paper packaging also risk being discarded with paper recycling. If this happens and they have been used for food, they will reduce the recyclability of the paper waste because they will contaminate it. It’s not as serious a problem as PLA getting into the recycling, but it is another factor to bear in mind.
Where does that leave us? Gavin’s advice is simple. “Because it is very difficult to distinguish between PLA and normal plastic, one needs to have an all or nothing strategy. If, for example, a conference has both types of material at the event, then none of the material should be composted.” This is because of the difficulty and cost of separating plastic out of the compost waste stream, and compostable plastics into it, and the risks of contamination.
USEFUL RESOURCES Biodegradable Products Institute: www.bpiworld.org Break Free From Plastics: www.breakfreefromplastic.org/reports (The ‘Better Alternatives Now B.A.N. List’ report includes a case study on how bioplastics behave in nature on page 14) Din Certco (Germany): www.dincertco.de/en/dincertco/home.jsp European Bioplastics: www.european-bioplastics.org Organics Recycling Association of South Africa: www.orasa.org.za TUV Austria OK Compost: www.tuv-at.be/ok-compost 20 Business Events Africa October 2019
If you don’t think you can effectively remove all single use plastics and manage composting at your event, rather focus on sourcing and using plastic items that can and will be recycled. Confirm with your waste management company exactly which ones these are. Of course, you can still compost any organic food waste in this scenario. You should also make an effort to reduce your event’s waste. “Single-use plastics like most people think of it, straws and cutlery, to name two of them, should not be given out willy-nilly,” says Annabé. “The consumer should have to ask for it. And if I ask for a serviette and a fork, don’t give me a complete set in a plastic bag with salt, pepper and a toothpick!” Regardless of which waste system you end up going with, it’s critical that it is clearly sign-posted, conveniently located, and easy to understand and use. One way to ensure waste bins are used correctly is to have waste ambassadors who can assist people while also educating them. “Event organisers and conference facilitators can play a huge role in educating consumers and creating an awareness around plastics usage and waste,” says Annabé. “The waste bins should all be in one area and manned – tell people to separate organic waste from paper, glass, aluminium and plastic waste. Arrange with a waste management company to collect the waste at the end of the function and tell delegates how much of each waste was collected and what happened to it. We need to create an awareness of how much we waste and where it goes. Once people realise that, they will start to think about their own households and how they deal with waste.”
Who is Pippa Naude? Pippa Naude is the Marketing & Communications Manager for the Event Greening Forum, a non-profit organisation that promotes sustainability within the events sector.
www.businesseventsafrica.com
PERSONALITY PROFILE
Kwakye Donkor
has a dream for Africa Kwakye Donkor, 54, chief executive of Africa Tourism Partners, is passionate about Africa and the business events sector. He has over 25 years combined experience in a wide range of environments but his commitment is to intra-Africa travel and skills development.
“B
usiness events is the backbone of the entire tourism industry as it is a high value business, and cuts across all sectors of the economy. I see a more collaborative approach in sustaining and growing the contribution of business events to the South African economy,” Mr Donkor said. Africa Tourism Partners is a South African-based international tourism, strategic marketing, tourism development and business advisory agency with offices and alliance partners in Angola, Botswana, China, Ghana, Namibia, Nigeria, Tanzania, Kenya, Rwanda, Singapore, Scotland, UK, US and Zimbabwe. Mr Donkor is also the president of the African Institute of Technology and Entrepreneurship (AITE) and founder of Africa Tourism Leadership Forum and Awards; Africa MICE & Business Tourism Master Class series; Africa Youth in Tourism Innovation Summit and Africa Women in Tourism Summit. These are the core social enterprise projects of the organisation, as its commitment and contribution to stimulate intraAfrica travel and skills development. Prior to becoming the chief executive officer of Africa Tourism Partners, Mr Donkor worked at executive management levels at the Regional Tourism Organisation of Southern Africa (RETOSA). He is actively involved in brand Africa’s equity enhancement and has delivered destination marketing, MICE and tourism development capacity building and strategy development across all 15 SADC members, and a number of East and West African countries. Mr Donkor is also a guest lecturer at the Tshwane University of Technology Business School in South Africa.
Where did you grow up? I grew up in Kumasi, Ghana, and had my primary, secondary and pre-university education www.businesseventsafrica.com
there. Part of my undergraduate studies were in the UK and South Africa, and post-graduate studies (MBA) in the UK & the Netherlands. I started my PhD with University of Pretoria in 2003, completed my course, but could not complete my thesis due to work pressure.
What has been your biggest challenge in this sector? Lack of
Where did you start your career? At an agency of Lever Brothers,
What is your favourite city?
collaboration and succession planning.
What is your pet hate? People who display arrogance and disrespect towards others.
now Unilever, in Ghana as sales and research assistant.
Boston, Massachusetts.
What is your favourite book, film, TV programme?
How long have you been in the sector? 20 years, but I have been responsible for corporate events as senior marketing executive for 25 years.
What do you enjoy most about it? Meeting people and learning
Book: The Tipping Point by Malcolm Gladwell. Film: The Bucket List. TV Programme: CNN African Voices and BBC Focus on Africa.
How do you relax? By playing
every day.
golf.
What has been the biggest change you’ve seen in this sector? Government and policmakers
Simple rice and potatoes with vegetables.
What is your favourite food?
are now considering the sector as a priority economic sector, thereby starting to give it the attention that it deserves.
Are you married? Yes, to Nokwanda.
What is the most impulsive thing you have ever done? Buying my first car.
What role does your family play in your life? Support.
Who is your role model? My parents – they were very hardworking, had great sense of responsibility and caring. They taught me to be responsible, kind and grateful for every single moment in life.
Who is your favourite sportsman/woman? Golf is my favourite sport – Tiger Woods.
What do you do for leisure? Playing golf and jogging.
What is your secret to success? Hard work, respect and honesty.
What has been the most embarrassing moment for our industry? Youth development and empowerment.
Who is your favourite movie star? Morgan Freeman.
What advice do you have for anyone starting out in this industry? Be open-minded, cultivate leadership skills and learn as much as you can.
What is your dream for the future? To see African countries working together on all fronts.
Business Events Africa October 2019 21
INSIDE TRACK
The expo industry in South Africa
An insider’s view The exhibition industry in South Africa is showing no signs of slowing down. Whether you’re the kind of exhibition-goer who looks forward to MamaMagic, HuntEx, the Vodacom rAge Expo or SA Fashion Week, there’s an exhibition going on at some point in the year that serves just the right niche for you. By Craig Newman, chief executive officer, Johannesburg Expo Centre
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estament to the rising fortunes of these events in South Africa is the recent Vodacom rAge Expo, which saw thousands of likeminded people turning out to indulge their unique interests in toys, gaming, fantasy, technology and pop culture. The niche toys and games market is rapidly expanding. In fact, PR Newswire predicts a Compound Annual Growth rate (CAGR) of 4.6 per cent in toys and games between now and 2025. There was palpable evidence of this growth at Vodacom rAge, with several exhibitors reporting that they did so well, they had run out of stock by day three of the event. That’s just one example of a powerful niche market that’s
gaining ground year-on-year. Exhibitions are uniquely focused marketing opportunities that bring the target market to exhibitors, allowing them to network with a captive audience and to nurture ongoing relationships.
Expo trends now It’s not just toys and games that are on the rise. Overall, the exhibition circuit is successfully capitalising on consumer interest, even in an economy that has seen better days. Smaller-scale exhibitions are doing well too. For example, broadcasting, entertainment and communications technology expo, Mediatech Africa, attracted 7525 visitors to
22 Business Events Africa October 2019
its 2019 event. That’s six per cent up from the previous year. The expo had 701 brands on display from 148 exhibiting companies – an impressive number of exhibitors, which certainly played an important role in increased attendance. Quality exhibitors remain the key drawcard at any event. At niche events, this is especially important. If you would like to attract discerning buyers to your event, it’s imperative that you are discerning about the quality of your exhibitors, because the information age has made consumers pickier than they’ve ever been. That said, South Africans do love a good exhibition. In a country with www.businesseventsafrica.com
INSIDE TRACK
11 official languages and many cultures, the list of national pastimes and hobbies is extensive. There are so many different weekend projects and interests among the people of our nation, and just about every one of these has an expo, where interested parties can mix with people just like them. Having attended many varying expos myself, I can confidently say that we’re in a business that’s growing every year. Trade shows, conferences and exhibitions contribute to the local economy, boost tourism and enhance South Africa’s GDP. An article published by Fin24 in 2018 states that visiting business delegates – many of them here for conferences or exhibitions – contribute around R115 bn to our GDP annually.
The exhibition circuit is successfully capitalising on consumer interest, even in an economy that has seen better days. The feel good factor Whether you’re at Africa Health, Discop Africa or Vodacom rAge, you’ll probably recognise the positive energy as you stroll from stand to stand. And it’s partly because events like the one you’re attending help local businesspeople and economies thrive, while giving you something to enjoy. For example, at the Rand Show this year, at least one life was completely changed when a local entrepreneur made a single sale of over R500 000 – living proof that destination shows can provide unparalleled opportunities for some exhibitors. In this case, it was in the Rand Show’s dedicated SMME section, activated by the South African Department of Agriculture, Land Reform and Rural Development. And I’m sure we can expect many more stories like this one to come.
What does the future hold? New tools and technology are making the exhibition business more exciting than ever before. Dedicated event management software is making it easier for organisers and exhibitors to plan their efforts to the letter, and electronic booking or ticketing solutions mean there’s no more human error when letting people in and out. Just about every big expo now has its own dedicated app to help guests navigate their event and stay up to date with what’s happening. Digital design and processes have made stands easier to create, set up and strike – not to mention better looking. And if you don’t like the crowds, Virtual Reality expo experiences are on their way. Exhibitions still put smiles on faces and money in pockets. And they get bigger and better every year. 2020’s exhibition circuit is set to be the most impressive yet.
Who is Craig Newman? Craig Newman is the chief executive officer of the Johannesburg Expo Centre. He has been in the expo industry for more than 24 years and has held leadership positions since 1991. Craig is an expert in his field and a highly qualified commentator for the meetings, incentives, conferences and exhibitions industry.
www.businesseventsafrica.com
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MARKET NEWS
InterContinental Hotels Group set to expand its African presence InterContinental Hotels Group, one of the world’s leading hotel companies, has signed a Master Development Agreement (MDA) with Aleph Hospitality to develop ten franchise hotels across IHG’s portfolio of brands in midscale and upscale segments.
T
he agreement was signed at Africa Hotel Investment Forum in Addis Ababa, Ethiopia. The MDA will see IHG expand its presence in Africa across key countries such as Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana. The addition of new hotels, as a part of the agreement, will solidify IHG’s position as one of the leading hospitality players in the MEA region and will strengthen IHG’s portfolio in the continent, across six brands including Crowne Plaza, voco, Hotel Indigo, Holiday Inn, Holiday Inn Express and Staybridge Suites. With a portfolio including nine hotels across five countries on the continent and plans to expand to 35 hotels across the MEA region by 2025, Aleph Hospitality is a pioneering hotel management company offering a results-driven alternative to traditional hotel management models. The Dubai-based company manages hotels directly for owners and leverages its in-depth market knowledge and extensive experience of working with the world’s largest hotel companies to generate superior returns for hotel owners.
Speaking on the announcement, Pascal Gauvin, managing director, India, Middle East and Africa, IHG said: “We are delighted to sign this agreement with Aleph Hospitality, which will add a significant number of rooms across our portfolio of brands in the African continent. Key markets across Africa continue to see solid growth in tourism key performance indicators and we remain optimistic of the long-term potential for the hospitality sector. The increasing number of international guests will drive a surge in demand for world-class accommodation and these new properties will cater to the needs of travellers looking for highquality hospitality experiences.” Bani Haddad, managing director, Aleph Hospitality added, “This signing
24 Business Events Africa October 2019
presents us with opportunities to further enhance and diversify our portfolio in Africa, and we are excited to partner with a globally renowned company such as IHG to grow further in the region. With a strong distribution system, preferred brands and a top loyalty programme, IHG is known to deliver commercial success in collaborations with its owners and partners, and we look forward to successfully working together to open these hotels and offer exceptional experiences to suit a variety of travellers coming to this region.” IHG® currently operates 29 hotels across six brands including InterContinental® Hotels & Resorts, Six Senses, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express® and Staybridge Suites in Africa.
www.businesseventsafrica.com
MARKET NEWS
CSIR ICC continues its capacity
development commitment
In support of developing young potential, the CSIR International Convention Centre (CSIR ICC) has appointed six students for a six-month experiential learning programme geared to help them receive their respective national qualifications.
C
apacity development has continuously been a priority for the CSIR ICC. To this end, the CSIR ICC has accommodated more than 20 in-service trainees over the years, some of whom are now permanently employed by the CSIR on a full-time or part-time basis. The programme exposes the students to a real-life environment that links the value generated from day-to-day work to organisational impact. The learning experience challenges the students to move beyond their established classroom routines into a professional working zone. The CSIR International Convention Centre urges other hospitality industry establishments to have such community involvement programmes to ensure that adequately skilled 1 x 210mm x 150mm_pp.pdf 1 2019/09/18 15:00 individuals are available for employment.
From left: Boitumelo Nkosi, Simphiwe Xaba, Noluthando Gumede, Tshiamo Matlala, Mmaphuti Moloto and Khanyisile Twala.
Cost-effective exhibition stands Our Fabric Pop-up System: // Is easy to transport // Packs into its own carry case // Is easy to set up // Has fabric graphics that are easy to install & replace // Has multiple configuration options // Has a backlit option // Is re-usable & eco-friendly
Justin Hawes I justin@scandisplay.co.za I www.scandisplay.co.za
EVENT GREENING FORUM
Green swaps
for your next event Are you too busy to ‘go green’? Then choosing more sustainable options and making simple swaps might be your best approach to getting started. Here are a few ideas.
Lanyards The problem: Lanyards are generally used for a single event. What makes their reuse difficult is that they are often branded, and from a hygiene point of view you would need to clean them before re-using them. Most lanyards and their plastic pouches are also not recyclable, although the paper printed inside might be – if you have a system in place to collect it.
Some solutions: • Purchase lanyards that are likely to be reused post event, such as beaded one,
or ones made from shwe shwe fabric. As a plus, some companies offering these, such as African Mama Crafts and E’Yako Green, are working with social upliftment enterprises to produce them. • Purchase lanyards made from an alternative material. Dandylion Green Business Solutions has lanyards made from seeded paper, which can be planted post event to grow vegetables. • Ask your delegates to bring their own lanyard, either from an old event or one which they have made for themselves. We did this at the EGF 2019 Conference, and offered a prize for the best lanyard – which went to
26 Business Events Africa October 2019
Hestelle Robinson from Homemakers, who had creatively upcycled plastic string to create her lanyard. • Collect the lanyards post event to donate to a willing recipient who can up-cycle them. Ultimate Data Sciences is busy developing a programme for this, which will be launching soon. • If you can’t find a good lanyard alternative, consider at least skipping the plastic pouch and rather printing the badge on recyclable cardboard or seeded paper. Growing Paper has a range of flower, herb and vegetable seeded paper which is handmade locally. www.businesseventsafrica.com
EVENT GREENING FORUM
Take-away coffee cups The problem: Paper coffee cups are single use and cannot be recycled, due to the thin plastic lining inside the cup which keeps the liquid in. Given how many hot beverages are consumed at events, they contribute hugely to landfill waste. When you include the plastic stirrers and lids, and cardboard sleeves, this waste volume increases. And while the sleeve, for example, might be recyclable, it is unlikely your attendees will throw the separate components into separate bins.
Some solutions: • Ask the venue to supply reusable cups and saucers. This can be challenging with large crowds and events where people are on the move, but it is the most sustainable option. • Give your attendees a complimentary, branded, re-usable cup to use at the drink stations. Remember to also ensure there is a way for them to clean their cup between uses. • If giving your attendees travel cups is out of your budget, you could encourage them to bring their own. As always, it’ll be smart to offer an incentive to do this, such as spot prizes
to those who are seen using theirs. Cups can even be donated to a local charity after the event, as we all have cups at home that we don’t need. • Purchase compostable coffee cups, like those sold by Ecopack, Enviromall and Green Home. However, if you decide to go with this option, it is critical that you set up a compost waste stream at your event that diverts this waste to an industrial composting facility. Earth Probiotic offers this service. Without this, the cups will go to landfill where they will not break down. If you go this route, it is also strongly advised that all of your food service items are compostable, so that they can all be sent to the same waste stream. For example, use bamboo stirrers and cutlery, and bagasse food containers. This removes the risk of confusing your attendees about which waste goes into which bins, and the inevitable cross-contamination that will have to be dealt with.
Cleaning products The problem: Cleaning products are laden with chemicals, such as ammonia, nitrogen, phosphorus and fragrances. Many of these are bad for human health.
They also aren’t great for the environment, which is where a lot of them end up, after being washed down the drain and into our waterways, or released into the air.
Some solutions: • L ook for products that are biodegradable, like Triple Orange or Better Earth. This means they will break down into non-toxic elements fairly quickly, and won’t harm you or the environment. • S ome cleaning products are made with bacteria and enzymes, such as OptimusBio and EcoZyme. These tend to be highly effective cleaners, and require lower temperatures (and therefore less energy) and less water when being used. They are also biodegradable. • I f you’re unsure about which product to go with, look for one that has been certified – such as Eco Choice approved or Green Seal Certified. •A lternatively, ask your service provider if they can give you a greener option of your current range you using.
About the EGF The Event Greening Forum (EGF) is a non-profit organisation that promotes sustainability within the business events sector. It does this by hosting educational sessions for industry and lobbying government in an effort to implement sustainability principles into the daily operations of the events industry. The EGF was established through dedication and support of eight industry associations who are recognised as founding members. The founding members are key industry associations working together to promote South Africa as a destination for various types of events.
Want to know more?
If you would like to know more about event greening, visit www. eventgreening.co.za where you can browse the free resources, sign up to the monthly newsletter, or contact them directly with any queries. Contact: Lynn Mcleod T: 082 891 5883 E: lynn@eventgreening.co.za
www.businesseventsafrica.com
Business Events Africa October 2019 27
SAACI NEWS
The power of effective communication By Lorin Bowen, Johannesburg branch chair of SAACI
Often, in tough economic times like these, association membership is what disappears first off a company budget. “It’s a nice-to-have,” said the boss, “we can do without it!” I urge you to think again.
G
ood associations continue to exist when they make a difference in members’ businesses, helping them to be more successful and more profitable. This can only happen when there is a real understanding of the industry inside the association and of the association in the mind of the member. This is achieved through effective communication. A popular definition says “communication is giving, receiving or exchanging ideas, information, signals or messages through appropriate media,
enabling individuals or groups to persuade, to seek information, to give information or to express emotions.”
Sounds simple? It can be, but don’t underestimate the magic results that real, targeted, informed communication can bring about. Sharing information – about industry trends, frustrations, challenges or solutions – is what often encourages people to carry on, gives them new ideas and a sense that they are not alone – that there is someone else in the same boat!
The theme of our recent congress, ‘Switched on’, describes this best. We need to be switched on in terms of each other’s needs and listen to one other carefully. At the congress, delegates heard a lot about working with consumers. In SAACI’s case, our consumers are our members. Our aim is to engage more with our members through various channels. The more information we get from members, the more we can share and ultimately add real value to businesses. Among others, discussions
at our October board lekgotla will revolve around ways to best serve our members and to communicate even more effectively. SAACI remains focused on learning, growth and collaboration in everything we do – and for this we rely on members to tell us about their needs. Association membership really equates to a partnership and for a partnership to work, we need to know and trust one another. Let’s use effective communication to help our businesses, our industry and our economy grow.
THE ASSOCIATION FOR CONFERENCE INDUSTRY LEADERS
CONNECT SAACI unites , supports and educates the business
events industry in southern Africa by creating sustainable environment for business growth
THRIVE Join SAACI and enjoy access to an inspiring network of industry professionals, while giving your business the professional status it needs to attract the attention of business leaders. GROW Become the business events professional you’ve always wanted to be. Access the SAACI Academy and enter a world of inspiration, connections and world-class skills development. Visit our online community: www.saaci.org www.saacicongress.org www.saaci-academy.org
+27(0)11 880 5883 info@saaci.org Learning | Growth | collaboration
EXSA NEWS
Genetics killed the computer programming star By Gill Gibbs, executive committee member of EXSA
So what’s happening out there – technology-wise in the industry? It’s happening, genetically. Computer programming is old news.
G
inkgo Bioworks is a genetic programming development shop that has a massive expansion programme in this field of expertise, where the objective is to turn the physical goods industries like clothing, electronics, pharmaceuticals, food, to name a few, into biotech industries.
So how does it work? Ginkgo looks at DNA sequences the same way that a computer programmer would look at code. The sequences can be compiled, debugged, written and edited, just like code, to achieve the desired genetic sequence. It doesn’t come cheap and it is all about design. Case in point, Ginkgo has partnered with Bayer to form Joyn Bio, developing environmentally friendly plant seeds – a $100m collaboration that if successful,
could save the industry millions, while decreasing pollution.
How does this relate to technology and consumer experiences? Already back in 2015, a pizza restaurant in San Francisco called Zume started featuring a restaurant kitchen experience where robots, known as ‘pizza bots’, i.e. not humans, flip the pizza bases and their pizza deliveries to their hungry consumers, are delivered by artificially intelligent powered vehicles. This group is now looking into additional revenue opportunities in a non-conventional project called ‘Forward Mobile Kitchen’ transportation. In this case, there is no pizza shop set up – think of it as a ‘Pizza Superbalist’.
It’s an app world What of AI optimisation? Take
a look at Noom, created by behavioural psychologists and specifically designed to achieve a perfect blend of AI optimisation and real human empathy that helps users shed weight and improve their health routines. It’s an app that intrinsically changes your behaviour, not just your diet. The charts are formulated using Artificial Intelligence (AI), giving your nutrition breakdowns, giving you specific and individual visibility into how you eat and how you should be eating. Not only does Noom set you on the right path, you are also hooked up with real accountability partners to support you as you make these changes and start following your customtailored health plan. Event planners, exhibition and event organisers and creative
agencies constantly search for new concepts, apps, new ideas and things to say and do for the brands that they serve, that will cut through the noise and make them standout. They actually have to go beyond this and provide a consistent multi-faceted brand experience through relevant immersive engagement – leveraging Augmented Reality (AR) to craft brand experiences, creating more interactive advertising and enabling consumers to experience products and spaces in novel ways. Technology surrounds us and shapes us in many ways – in our relationships, businesses and communities, and in how we communicate, collaborate and work. Its impact is only further intensified by artificial intelligence, augmented reality and smart machines.
E: info@exsa.co.za T: +27 10 300 7907 www.exsa.co.za
AAXO NEWS
Entries now open for the ROAR Awards Entries into the AAXO ROAR Awards, aimed at acknowledging and recognising excellence in the African exhibition industry, will again be held alongside the EXSA-LLENCE Awards under the Exhibition Industry Alliance umbrella. The awards will be held at Gallagher Convention Centre.
E
ntries are open to themed, gala dinboth organisers ner on Friday, Please note and exhibitors 31st January that seats are who will be judged for 2020 at limited, so to reserve their 360 degree exhiGallagher your tickets to the bition efforts. All enConvention gala dinner, please email aaxo@aaxo. tries are judged by an Centre. co.za. esteemed panel of local and international judges who follow a set of strict criteria. The winners of the Rest assured our 007 theme various categories will be an- will be brought to life by the exnounced at a celebratory, 007 pert team at Unlimited Events
who are preparing for all our 007 agents. AAXO would like to thank all the companies who have offered their services as sponsors for this not to be missed industry gathering: Gallagher Convention Centre, Unlimited Events, Brandex, EXBO, Orange Orbit, Barmotion and Necta. Don’t miss out, now is the time to be rewarded for all your efforts in organising
aaxo@aaxo.co.za | www.aaxo.co.za | 011 465 8955
that amazing exhibition or acknowledge your exhibitors for their star studded production at your expo. To enter your exhibition or your exhibitor’s participation visit https:// enter.aaxoawards.co.za For sponsorship opportunities please contact the AAXO office: wesley@aaxo.co.za.
SITE NEWS
Pride over prize: the impact of peer-
to-peer motivation on incentive programmes Employee incentives have a history of encouraging competition amongst teams. Are we going far enough to harness the power of peer-to-peer motivation and, how we can protect our teams from the negative impacts of competition? By Anthony Kelly
R
eward and recognition is a time served tool in an employer’s motivational arsenal. In fact it dates back much further than any of us can imagine. Jay Whitehead explains in his HRO Today article that the first recorded act of employee motivation was conducted by Cyrus The Great, who was the founder of the Achaemenid Empire (known by us today as Iran). His method of motivational reward took the form of a ceremony involving a shoulder pat, a beverage, and a coin featuring Cyrus’ head. This was to incentivise construction workers to rebuild the Jerusalem Temple in 538 BC. While employee incentives have moved on a little these days, the premise still remains the same. Incentivising is effectively the dangling of a carrot to encourage effective working practices that will hopefully exceed the set objectives. However, as Cyrus recognised, there is power in the publicity of incentivisation. He could quite easily have given his workers a coin in a discrete manner, but
he recognised that a public ceremony added value to the gifting. His reasoning behind this is unknown. It may be that he wanted to incite the competitive nature among his employees so that
they would all strive to be better than each other, alternatively it may be that he thought workers would be inspired by the success of others or that the pressure from family and loved ones to
What we’re all about: motivational experiences Why we do it? Business results! Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results. Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures. Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth. Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...
Contact
Email: info@sitesouthernafrica.com www.sitesouthernafrica.com www.siteglobal.com
SITE NEWS receive the coin would increase output. Whatever his reasoning, it is a system that appears to have worked as it has been adopted by workplaces across the globe. The sociological impact of incentives is worth exploring a little further. What is it about incentives that drives us the most? Is it the physical prize that delivers the most impact, or is it the pride or being recognised that leaves the longest mark? Do we as humans perform better when an element of peer pressure is present? Many of the mechanisms that are put in place to measure success in incentives highlight the top performers within teams, this is done through various methods. Leader boards on digital reward and recognition platforms, the announcement of top performers at an internal meeting, a mention in the internal newsletter or at an annual awards and gala dinner are all examples of this communication in action. While this communication is taking place, all too often, its importance is overlooked. The competitive nature
Who is Anthony Kelly?
has almost become a perfunctory task that is limited to the announcement of winners, maybe there is greater value to be gained from the peer-topeer element of incentivisation. There is significant reasoning that suggests that the power of peer-to-peer incentivisation can have a deeper value than we currently give it credit for. A 2017 study by Susanna Gallani analysed the motivational methods undertaken by a hospital in California. In short, the hospital was trying to improve handhygiene to reduce the risk of infection. The study found that “while monetary incentives generated a more pronounced improvement, it was shortlived. On the other hand, peer pressure techniques generated a change in organisational behavior that persisted beyond the removal of the incentive.” However, it must be said that there is a careful line to tread. While the power of peer pressure looks to be positive, it has the ability to be counterproductive. While competition
Anthony Kelly is the head of new business marketing for DRPG in London and its subsidiaries. He oversees the marketing team in the development and implementation of marketing strategies to support the overall business plan and drive business forward. Anthony began his marketing career back in 2008 after studying business management & marketing at the University of Stirling. He joined the events and incentive travel industry in 2015 after spending a number of years in the engineering, oil & gas and transport & logistics industries. Anthony is head of marketing at Penguins a leading UK incentive travel house and events agency.
can create excitement it also has the capability to create anxiety, a study which has been discussed in the Harvard Business Review looking at the impact workplace policies had on employees. It found that, “when the employment policies elicited excitement, employees were significantly more likely to use creativity. When managers felt anxious about employment policies, they were significantly more likely to cut corners or sabotage colleagues.” This same study went on to look at how organisations can impact whether a competition creates excitement or anxiety. The results suggested that a competition that focused on a loss would make managers more anxious, whereas when the emphasis was on a win it made managers more excited. “Looming negative consequences of lagging behind can trigger anxiety and prompt people to resort to misselling, fraud, and lying to customers.” In short, if a campaign of peer-to-peer motivation is to be implemented in an effective manner it has to be created in an environment that has the wellbeing of its team at its heart and is working to improve its employee engagement. Incentive programs can work harder to maximise the benefits of peerto-peer motivation but this must be actioned through a carefully thought out commucations program that encourages positivity and team ethos.
ADVERTISERS’ INDEX
October 2019 Vol 39 No 10 ADVERTISER
PAGE
WEBSITE
AAXO
30
aaxo@aaxo.co.za
www.aaxo.co.za
Barmotion
1
info@barmotion.co.za
www.barmotion.co.za
Birchwood Hotel & OR Tambo Conference Centre
17
quotes@birchwoodhotel.co.za
www.birchwoodhotel.co.za
Cape Town International Convention Centre
15
info@cticc.co.za
www.cticc.co.za
EXSA
31
exsa@exsa.co.za
www.exsa.co.za
Legacy Hotels
12
hotels@legacyhotels.co.za
www.legacyhotels.co.za
MJunxion
4
yolande@mjunxion.co.za
www.mjunxion.co.za
Plaslope
33
glenda.aereboe@plaslope.com
www.plaslope.com
Premier Hotels
OFC, 6-8
sales@premierhotels.co.za
www.premierhotels.co.za
SAACI
28
info@saaci.org
www.saaci.org
Scan Display
25
justin@scandisplay.co.za
www.scandisplay.co.za
SITE
31
info@sitesouthernafrica.com
www.sitesouthernafrica.com
The Westin Cape Town
23
wh.cptwi.groupreservations@marriott.com
www.westincapetown.com
Ticketpro Dome
OBC
info@ticketprodome.co.za
www.ticketprodome.co.za
32 Business Events Africa October 2019
www.businesseventsafrica.com
CALENDAR
Conferences, workshops and exhibitions of interest to the conference, exhibition and special events market For free entries in this calendar, please supply information to editorial@businesseventsafrica.com Venue: Ushirika Grounds, Moshi, Kilimanjaro, Tanzania Email: sales@mikonospeakers.com Tel: +255 717 109 362 / +255 682 897 280 www.mikonoexpogroup.com/eathe
LOCAL: 2019 21 NOVEMBER – 1 DECEMBER Drakensberg Extravaganza 2019 Venue: Bergille, KwaZulu-Natal Organiser: Sipho Ndaba Cell: +27(0)78 901 9997 Email: drakensbergextra@gmail.com www.drakensbergextra.co.za
Venue: Durban ICC, Durban, South Africa Tel: +27 (0)11 476 5104 Email: exhibitor@indaba-southafrica.co.za www.indaba-southafrica.co.za 6 APRIL 2020 World Travel Market Africa Venue: Cape Town ICC Tel: +44 (0)20 82712120 www.africa.wtm.com
LOCAL: 2020 24-26 FEB 2020 Meetings Africa Venue: Sandton Convention Centre, Johannesburg. Tel: +27 11 895 3000 Email: convention@southafrica.net www.meetingsafrica.co.za
INTERNATIONAL: 2019 27-30 OCTOBER 2019 The ICCA Congress Venue: Houston, Texas, USA Tel: +31 20 3981910 Email: registration@iccaworld.org www.congress2019.iccaworld.org
INTERNATIONAL: 2020 24-27 JANUARY SITE Global Conference Venue: Vancouver, Canada www.siteglobal.com/page/site-globalconference
1-3 MARCH 2020 Hostex 2020: Africa’s Food, Drink & Hospitality Trade Expo Venue: Sandton Convention Centre Organiser: Specialised Exhibitions Montgomery Tel: +27 (0)11 835 1565 www.hostex.co.za
27-30 OCTOBER 2019 MPI Venue: The Hague, the Netherlands Tel: +1 972-702-3053 Email: feedback@mpiweb.org www.mpi.org 4-6 NOVEMBER 2019 World Travel Market London Venue: ExCeL London, Royal Victoria Dock Tel: +44 (0)20 82712171 www.london.wtm.com 22-24 NOVEMBER East Africa Tourism & Hospitality Expo 2019
18-26 MARCH 2020 Eventex Awards and Creative Week Online ceremony Email: hey@eventex.co www.eventex.co
11 MAY 2020 Africa’s Travel Indaba Bonday Venue: Durban ICC, Durban, South Africa Tel: +27 (0)11 476 5104 Email: exhibitor@indaba-southafrica.co.za www.indaba-southafrica.co.za 12-14 MAY 2020 Africa’s Travel Indaba
19-22 APRIL 2020 World Travel Market Dubai Venue: Dubai World Trade Centre Tel: +44 (0)20 8271 2158 www. arabiantravelmarket.wtm.com 15-17 SEPTEMBER 2020 IMEX AMERICA Venue: Sands Expo, Las Vegas, USA Tel: +44 1273 227311 www.imexamerica.com
TEL: +27 11 452 1115 FAX: +27 11 452 3609 WEBSITE: www.plaslope.com EMAIL: glenda.aereboe@plaslope.com
TAMPER EVIDENT SECURITY BAGS
• Debasafe® Tamper Evident Security Bags are used whenever tamper-evident movement is critical. • We manufacture to order and assist in tailor-made solutions to suit your security needs. • A comprehensive range of security features are standard on the bags and additional features can be added. • The sealing strip is used for exacting demands with a heat indicator displaying attempts to tamper. • Tampering by means of cold, heat, solvents, liquids & manipulation is clearly visible. • Bags can be customised according to customer’s requirements with exclusive numbering & bar-coding. • Bags are manufactured in either transparent or opaque LDPE film, in various grades to meet specific requirements.
www.businesseventsafrica.com
The bags are used for the safe movement of: • Government Departments • Foreign Exchange • Confidential Documents (Examinations, Elections, Passports, Visas etc.) • High Value Items (Diamonds, Precious Metals, Forensic Evidence, Cellphones, Computer Equipment) • Cash (Banks & Cash-in-Transit companies)
Business Events Africa October 2019 33
DIRECTORY
ASSOCIATION OF AFRICAN EXHIBITION ORGANISERS
aaxo First Floor, Auditorium Building Gate 2, Johanensburg Expo Centre, Nasrec, Corner Rand Show & Nasrec Roads, Johannesburg, 2013 t: +27 (0)11 835 1565 e: aaxo@aaxo.co.za General manager: Wesley Lofstedt t: +27 (0)11 835 1565 e: wesley@aaxo.co.za Chairperson: Leatitia van Straten Specialised Exhibitions Vice-chairperson: Projeni Pather Exposure Marketing Treasurer: Phil Woods TE Trade Events Board members: Elaine Crewe, Reed Exhibitions Chanelle Hingston, Spintelligent Dee Reuvers, SA Confex Nomathemba Ndlovu, ZITF COUNCIL OF EVENTS PROFESSIONALS AFRICA
EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERN AFRICA
EXSA OFFICE www.exsa.co.za Chairperson: Doug Rix t: +27 (0)82 579 7071 e: dougrix@wol.co.za Vice-chairperson: Gill Gibbs t: +27 (0) 83 260 8035 e: gill@blu3.co.za Treasurer: Moses Nefale t: +27 (0)79 882 8616 e: moses@scandisplay.co.za Association manager: Lee-Ann Alder t: +27 (0)82 550 0349 e: info@exsa.co.za Board members Chad Botha t: +27 (0)61 497 2945 e: chad@inspirefurniture.co.za Adele Hartdegen t: +27 (0)82 464 8702 e: adele.hartdegen@gl-events.com Gabi Babinszky t: +27 (0)64 655 3323 e: gabi@brandexpro.co.za Cara Nortman t: +27 (0)79 254 9572 e: cara@ssqdesign.co.za Kerry Brannigan t: +27 (0)72 265 6600 e: kerry@brilliant-branding.co.za
Secretariat Office Melanie Sillince e: melanie@cepa.co.za t: +27 (0)83 653 2480 +27 (0)11 462 4014 www.cepa.co.za EXCO Chairperson: Glenn van Eck Magnetic Storm e: glenn@cepa.co.za
Mike Mira t: +27 (0)83 445 2261 e: mike@efam.co.za Gary Van der Watt t: +27 (0)76 339 5320 e: gary@resourcedesign.co.za INTERNATIONAL CONGRESS & CONVENTION ASSOCIATION
EVENT GREENING FORUM
ICCA African Chapter Chairperson: Lindiwe Rakharebe, Durban International Convention Centre t: +27 (0)31 360 1000 e: LindiweR@icc.co.za Deputy chairperson: Nana Gecaga Kenyatta International Convention Centre t: +254 20 326 1000 e: md@kicc.co.ke
179 Jan Smuts Ave, Parktown North, Private Bag X7000, Parklands 2121 t: +27 (0)11 447 4777 e: info@eventgreening.co.za www.eventgreening.co.za Chairperson: Greg McManus Vice-chairperson: Neo Mohlatlole
Learning | Growth | collaboration BOARD OF DIRECTORS Acting chairperson: Kim Roberts Mise-en-place Solutions e: info@mise-en-placesolutions.com c: +27 (0)82 652 2008 Treasurer: Glenn van Eck Magnetic Storm e: glenn@magnetic.co.za c: +27 (0)82 800 2616 Vice-treasurer: Jaques Fouche Formative e: jaques@formative.co.za c: +27 (0)60 993 7542 Public officer: Denise Kemp Eastern Sun Events e: denise@esternsun.co.za c: +27 (0)82 654 9755 Chief executive officer: Glenton De Kock e: ceo@saaci.org c: +27 (0)82 575 7565 DIRECTORS EC chairperson: Andrew Stewart PeriExpo e: andrew@periexpo.co.za c: +27 (0)82 578 5987 KZN chairperson: Tracey Delport The Hospitality Experience e: tracey@thehospitality experience.co.za c: +27 (0)83 293 5190 JHB chairperson: Lorin Bowen Lorin Bowen Business Events e: lorin@lorinbowen.co.za c: + 27 (0)82 433 8687 WC chairperson: Jaques Fouche Formative e: jaques@formative.co.za c: +27 (0)60 993 7542
Vice-chairperson: Gift Luthuli Gintan Luthuli Associates e: gift@cepa.co.za Treasurer: Sue Gannon EXSA Academy e: sue@cepa.co.za
SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY
Secretariat: Esmaré Steinhöfel ICCA Africa Regional director c: +27 (0)84 056 5544 e: esmare.s@iccaworld.org. www.iccaworld.com/dbs/ africanchapter www.iccaworld.com
34 Business Events Africa October 2019
Tshwane chairperson: Leon Pheiffer EPH Productions e: leon@ephproductions.co.za c: + 27 (0)82 924 9046 Co-opted youth: Minister Kganyago CSIR MKganyago@csir.co.za c: +27 (0)79 513 8708 Venue rep: Michelle Bingham Sandton Convention Centre e: Michelle.Bingham@tsogosun.com c: +27 (0)82 339 0342 EASTERN CAPE Branch chairperson: Andrew Stewart PeriExpo e: andrew@periexpo.co.za c: +27 (0)82 578 5987 Branch vice-chairperson: David Limbert Magnetic Storm
e: david@magnetic.co.za c: +27 (0)82 9064 198 Branch treasurer: Alistair Stead Scan Display e: alastair@scandisplay.africa c: +27 (0)73 236 6618 COMMITTEE: Learning: Caroline Morgan EXBO e: caro@exbo.co.za c: +27 (0)82 553 6185 Communication: Gill Dickie Bidvest Car Rental e: gilld@bidvestcarrental.co.za c: +27 (0)79 527 7619 Networking: Melissa Palmer B & E Conference Centre e: melissa@becbc.co.za c: +27 (0)82 437 7600 Networking: Oumi El-Kindly Demi Guard e: oumi@demiguard.co.za Networking: Wanda Fourie Eastern Sun Events e: registration@easternsun.co.za Branch coordinator: Hayley Pretorius e: ec.za@saaci.org c: +27 (0)79 507 3607 c: +27 (0)62 758 7933 JOHANNESBURG Branch chairperson: Lorin Bowen Lorin Bowen Business Events c: +27 (0)82 433 8687 e: lorin@lorinbowen.co.za Branch vice-chairperson: Michelle Bingham Sandton Convention Centre c: +27 (0)82 339 0342 e: michelle.bingham@tsogosun.com Branch treasurer: Manuela Gomes Cullinan Holding c: +27 (0)81 359 6558 e: manuela@ikapacoaches.co.za COMMITTEE: Aidan Koen Ogada Group c: +27 (0)82 561 3188 e: aidan@ogada.co.za Brad Montgomery Ultimate Data Sciences c: +27 (0)72 800 5857 e: brad@ultimatedata.co.za Brendan Vogt Guvon Hotels & Spas c: +27 (0)83 709 0480 e: brendan@guvon.co.za Carmen Rudd Synergy Business Events c: +27 (0)82 707 3977 e: carmen@synergybe.co.za Chad Botha Inspire Furniture Rentals c: +27 (0)87 470 0670 e: chad@inspirefurniture.co.za John Arvanitakis Chatr’ Experiences c: +27 (0)83 415 2774 e: john@chatr.co.za Minister Kganyago CSIR c: +27 (0)79 513 8708 e: mkganyago@csir.co.za
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DIRECTORY Rendani Khorommbi Joburg Tourism c: +27 (0)82 773 2999 e: rendanik@joburgtourism.com Ruth Baldwin Contact Publications c: +27 (0)72 897 6752 e: ruth@businesseventsafrica.com Branch coordinator: Angelique Smith c: +27 (0)60 970 7653 e: Jhb.za@saaci.org TSHWANE Branch chairperson: Leon Pheiffer EPH & Monte de Dios e: leon@ephproductions.co.za; e: leon@montededios.co.za c: +27 (0)82 924 9046 Branch vice-chairperson: Corné Engelbrecht Savetcon e: corne@savetcon.co.za c: +27 (0)82 925 9241 Branch treasurer: Refilwe Nchebisang CSIR e: rnchebisang@csir.co.za c: +27 (0)12 841 3770 COMMITTEE: Melanie Pretorius Hospitality Zone e: melanie.pretorius@mweb.co.za c: +27 (0)82 410 1202 Herkie du Preez Event Wizards e: herkie@eventwizards.co.za c: +27 (0)82 839 3489 Zelnerie Viviers Dynanix & Aquatours e: marketing@dynanix.co.za c: +27 (0)82 335 9828 Bonde Kekana Bonde Corporate e: business@bondecorporate.co.za c: +27 (0)61 527 0829 Branch coordinator: Heather Heskes SAACI e: tsh.za@saaci.org c: +27 (0)76 321 6111 KWAZULU-NATAL Branch chairperson: Tracey Delport The Hospitality Experience e: tracey@thehospitality experience.co.za c:+27 (0)83 293 5190 Branch vice-chairperson: Tarannum Banatwalla Jellyfish Catering & Event Management e: tarannum@jellyfishcatering.co.za c: +27 (0)83 254 9462
Irene Vallihu Durban International Convention Centre e: IreneV@icc.co.za c: +27 (0)79 692 4604 Branch coordinator: Kerry Potgieter c: +27 (0)84 777 3452 e: kzn.za@saaci.org WESTERN CAPE Branch chairperson: Jaques Fouche Formative e: jaques@formative.co.za c: +27 (0)60 993 7542 Branch vice-chairperson: Angela Lorimer Spier e: angelal@spier.co.za c: +27 (0)21 809 1101 Branch treasurer: Thiru Naidoo Wesgro e: thiru@wesgro.co.za t: +27 (0)21 487 8600 COMMITTEE: Esmare Steinhofel, ICCA e: esmare.s@iccaworld.org c: +27 (0)84 056 5544 Esti Venske, CPUT e: venskee@cput.ac.z t: +27 (0)21 460 3518 Cindy Buser, Mirchee e: cindy@mirchee.co.za c: +27 (0)21 705 7338 Zimkitha Bavuma, CPUT e: zim@live.co.za Zandri Swartz Century City Convention Centre e: zandri.s@ccconferencecentre.co.za c: +27 (0)21 204 8000 Andrew Gibson Magnetic Storm e: andrew@magnetic.co.za t: 0860 111 625 Adele Martiz CTICC e: adele@cticc.co.za t: +27 (0)21 410 5000 Ansu Colditz XL Millennium e: ansuc@millenniumtravel.co.za c: +27 (0)82 457 8071 Alex Wrottesley Into Africa e: alex@intoafrica.co.za t: +27 (0)21 430 2060 Branch coordinator: Lara van Zyl e: wc.za@saaci.org c: +27 (0)82 223 4684
Branch treasurer: Kim Jackson Greyville Convention Centre e: kimj@goldcircle.co.za c: +27 (0)82 378 2264 COMMITTEE: Vicki Hooper Venues for Conferences in Africa e: vicki@venues.co.za c: +27 (0)83 256 8120 Mabuyi Mosia Ikhono Communications cc e: mabuyi@ikhono.co.za c: +27 (0)71 117 7509
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SOCIETY FOR INCENTIVE TRAVEL EXCELLENCE
President: Peter-John Mitrovich e: peter-john.mitrovich@ grosvenortours.com c: +27 (0)82 318 1889
Daryl Keywood e: daryl@walthers.co.za c: +27 (0)82 904 4967
c: +27 (0)82 555 5556 e: kevan@sacia.org.za Executive director: Kevan Jones
Johan Venter e: johan@urbanginga.co.za c: +27 (0)83 558 2349
SATI – South African Translators’ Institute Executive director: Marion Boers t: +27 (0)11 803 2681 e: office@translators.org.za www.translators.org.za
Kyasha Bhoola e: kyasha@africanlink.co.za c: +27 (0)72 614 0069 Barry Futter e: barry@adventureworks.co.za c: +27 (0)82 790 9015 Secretariat: Mariaan Burger e: info@sitesouthernafrica.com c: +27 (0)82 557 8041 OTHER ASSOCIATIONS OF INTEREST ABTA – African Business Travel Association Box 2594, Pinegowrie, 2123 t: +27 (0)11 888 8178 c: +27 (0)83 679 2110 e: monique@abta.co.za www.abta.co.za Founder: Monique Swart ASATA – Association of Southern African Travel Agents PO Box 650539, Benmore, 2010 t: +27 (0)11 293 0560/61 e: barbara@asata.co.za e: general@asata.co.za Office manager: Barbara Viljoen FEDHASA National Office – Federated Hospitality Association of Southern Africa PO Box 3853, The Reeds, 0157 t: +27 (0)12 771 5568 c: + 27 (0)82 552 9862 e: ceo@fedhasa.co.za www.fedhasa.co.za Chief executive: Tshifhiwa Tshivhengwa PSASA – Professional Speakers Association of Southern Africa t: +27 (0)11 462 9465 c: +27 (0)83 458 6114 e: admin@psasouthernafrica.co.za www.psasouthernafrica.co.za SABOA – Southern African Bus Operators Association Postnet Suite 393, Private Bag X033, Rivonia 2128 t: +27 (0)11 511 7641 e: saboa@saboa.co.za www.saboa.co.za SACIA – Southern African Communications Industries Association 96 The Bridles, Douglas Crescent, Sundowner, 2188 t: +27 (0)11 083 6418
SATSA – Southern Africa Tourism Services Association Box 900, Ferndale 2160 t: +27 (0)11 886 9996 e: pa@satsa.co.za | www.satsa.com SKAL International South Africa Secretary: Anne Lamb t: +27 (0)21 434 7023 c: +27 (0)82 708 1836 e: anne@yebo.co.za www.skalsouthafrica.org STA – Sandton Tourism Association t: +27 (0)83 558 5445 e: secretariat@sandtontourism.com www.sandtontourism.com TBCSA – Tourism Business Council of South Africa Box 11655, Centurion 0046 t: +27 (0)12 664 0120 e: comms@tbcsa.travel www.tbcsa.travel | www.tomsa.co.za Member relations manager: Boitumelo Moleleki TGCSA – Tourism Grading Council of South Africa Private Bag X10012, Sandton 2146 t: +27 (0)11 895 3000 f: +27 (0)11 895 3001 e: enquiries@tourismgrading.co.za TINSA – Interpreters/Translators Network of Southern Africa e: info@interpreter.org.za t/f: +27 (0)11 485 2511 c: +27 (0)83 249 0010 www.interpreter.org.za TPSA – Technical Production Services Association 96 The Bridles, Douglas Crescent, Sundowner, 2188 t: +27 (0)11 083 6418 c: +27 (0)82 555 5556 e: kevan@sacia.org.za www.tpsa.co.za Executive director: Kevan Jones TTA – Tshwane Tourism Association Box 395, Pretoria 0001 t: +27 (0)12 841 4212 e: secretary@tshwanetourism.com www.tshwanetourism.com Chairperson: Bronwen Cadle de Ponte Secretary: Sithembile Nzimande Membership coordinator: Liz Oosthuysen e: membership@tshwanetourism.com
Business Events Africa October 2019 35
THE LAST WORD
Africa’s exhibition challenges and opportunities
By Justin Hawes, managing director of Scan Display
Exhibitions are a great marketing medium for Africa. They have thrived here for centuries in the form of marketplaces; vibrant meeting spaces where people can present their stock to potential buyers.
B
ut despite Africa’s strong exhibition history, there are some factors that challenge the industry on the continent. The following three are the ones that I believe have the biggest impact.
1
Underutilised opportunities within the exhibition medium The exhibition medium is versatile, and can be adapted to different markets. One critical decision about any show is how targeted it will be. If it’s too targeted or niche, it might not pull in good attendance numbers. However, if it’s too broad, your exhibitors are unlikely to connect with enough of the right people, giving them a poor return on investment. The sweet spot is somewhere in the middle. Unfortunately, because most industries and markets in Africa are fairly small, and exhibitions carry a significant cost of investment, many organisers are risk-averse and tend to favour general broad-based shows. This is why consumer fairs are popular, but there is a lack of specialised shows. This has affected people’s perception of exhibitions, and many believe exhibitions don’t deliver good returns. This misconception limits the industry’s growth.
2
The full potential of business tourism is untapped Few African governments actively nurture business events. Yet they are an incredible tool for growth and
development across all industries. They bring professionals together to share best practice standards, and help businesses find new partners, suppliers and clients. For example, we are in the market for a new large format printer, so I recently went to a print show. After three hours, I had decided on the make of printer, and which supplier to use. Where else could I get this information so efficiently? Tourism associated with business events generates even more benefits for the host destination. At Meetings Africa 2018, it was reported that business tourism contributed R115 bn to the South African economy. Rwanda is the perfect case study on how this can be achieved. It has done an unbelievable job attracting business events to the country in just a few years. Its success is due to a purposeful strategy, which includes building a strong convention bureau that understands the industry; having convenient flights for delegates, visa-free travel access, and a first-class venue (Kigali Convention Centre) co-located with an upmarket hotel. As a result, the International Congress and Convention Association (ICCA) has ranked Rwanda as the 2nd most popular destination for conferences and events in Africa.
3
Venue restrictions
Large and lucrative international exhibitions and conferences that are looking for a host destination will typically assess venues based on whether they offer the following:
Who is Justin Hawes? Justin Hawes established Scan Display, an exhibition, events and retail display company, in 1996. He is the company’s managing director, and has a wealth of industry expertise due to his involvement in various industry associations. These include the Exhibition & Event Association of Southern Africa (EXSA), where he served on the executive committee for six years, the Event Greening Forum (EGF) non-profit organisation that promotes sustainable event practices and which he co-founded, and the International Federation of Exhibition and Event Services (IFES) where he is currently vice president. Justin also set up Scan Display’s branches in Botswana and Rwanda and has built a distributor network throughout Africa.
36 Business Events Africa October 2019
• A minimum of 5 000 m² floorspace on one level, free of pillars or obstructions, and with a high ceiling. • Good ducting underneath the floors, for the tidy and safe laying of electrical cables. • A dependable electrical supply that can handle large loads. • Accessible loading bays. • Convenient hotel accommodation. Fortunately for South Africa, many of our larger convention centres meet these standards. But many top venues elsewhere in Africa fail. This deters organisers, as it introduces challenges, increases costs, carries greater risks, and impacts the quality of exhibition stands being built. The good news is that by identifying challenges, we can also identify our opportunities to grow the exhibition industry. These can be summarised as follows: • While many exhibition organisers do have successful events, some could be improved. Organisers need to educate themselves, and their exhibitors, on what they can do better. As more shows succeed, the industry will be able to showcase what it is capable of, which in turn will stimulate uptake and growth. • Additionally, although many industries in Africa are too small to support large local exhibitions, there is scope to grow them through business events. Exhibitions colocated with conferences are a good way to do this. Ideally you want these events to recur, so that the benefits are also recurring. • Government can offer greater support to the business tourism sector. They can make it easier to host international events by improving bureaucratic processes, such as simplifying the visa process, and ensuring customs is more business-friendly. And they can invest in the industry, possibly in the form of public-private partnerships, with a view to the long-term benefits business tourism will create. For example, they could help to fund upgrading the available venues and transport infrastructure. • Use a local partner when working in another country. They will be able to help you avoid border delays, and guide you through any unfamiliar processes with their insider knowledge. • I also strongly recommend site visits. This will help you adapt your planning to the venue you are working in. www.businesseventsafrica.com
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