CASE STUDY COMPANY UPDATE
Inspire Furniture directors from left, Graham Weakley, creative director; Chad Botha and Alastair Laing, co-founders, look to new horizons.
Inspire Furniture – thinking out the box Inspire Furniture has been a market leader in the furniture rental business since it was established in 2014 in Chad’s garage in Edenvale. The company grew significantly through innovation, networking and ensuring they were able to meet the industry’s requirements.
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nspire Furniture, like many other events, exhibition and tourism companies, has had to be very strategic to sustain the business model and to ensure that they will be able to supply the industry once it returns to normal. Irene Costa, editor of Business Events Africa met with the Inspire Furniture co-founders Chad Botha, Alastair Laing and Graham Weakley, who only joined the group recently and is the co-founder of Prop Stars one of the oldest and most
well-known prop supply companies in South Africa Graham is currently working as the creative director for the group and the three of them offered some insight into their strategy going forward. The company’s objective is to be the most sought after one stop specialist furniture and prop rental company in Southern Africa, offering the largest variety of furniture and props, and through development of systems and operations offer the most efficient service in the industry.
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The primary traditional market being events and exhibitions, road shows, activations, and general functions. The strategy is to grow the wedding and prop business to supply the film industry, both which have immense potential for growth and to expand into long term furniture rentals and the house staging market. Chad mentioned the priority was to work together with everyone in the supply chain. “We continuously communicated with the landlord and supplier. The landlords were the key to www.businesseventsafrica.com
