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Voice of the Business Events Industry in Africa Vol 43 No 10 OCTOBER 2023
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Business Events Africa: Serving the business events industry for 43 years
CONTENTS
About the cover
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Industry Voice of the Business Events
VOL 43 NO 10 OCTOBER 2023
The authority on meetings, exhibitions, special events and incentives management
in Africa Vol 43 No 10 OCTOBER 2023
Cover Feature COVER STORY 6 Pioneering excellence in Cape Town’s thriving business tourism landscape.
On the pages… EDITOR’S COMMENT 4 The African ‘village’ has so much potential. NEWS 5 Four Points Express by Sheraton set to debut in Africa. ATLF REPORTBACK 10 African Tourism Leadership Forum 2023 — ‘igniting intra-Africa tourism’. ENTREPRENEURSHIP 12 A practical approach to raising venture capital in the tourism industry. SUSTAINABILITY FOCUS 14 Sustainability simplified: A starfish approach for event profs. Meeting SA’s 2050 Net Zero emission 19 requirements. YEAR-END FEATURE Versatile venues for memorable 20 corporate year-end events. BARMOTION – YEAR-END FEATURE Elevate your year-end events. 22 INDUSTRY INSIGHTS The resurgence of exhibitions: Reviving 25 the hospitality industry in a post-Covid digital world. TOURISM WATCH Why tourism’s long-term recovery 26 won’t come from short-term thinking. A LOCAL PERSPECTIVE South Africa’s booming tourism industry 28 is poised for long-term success.
The Century City Conference Centre has established itself as a true leader in Cape Town’s business tourism sector. VENUE NEWS The President Hotel appoints 30 new general manager. 31 @Sandton Hotel announces Ryan Myburgh’s promotion as F&B manager. 32 Club Med Tinley — first Club Med Resort in South Africa. 34 Durban ICC voted Africa’s leading meetings and conference centre once again CHEF’S PROFILE A full set of kitchen knives goes 35 everywhere with Chef Ofentse. THE HYBRID EVOLUTION A surge in hybrid fuels demand for 36 exceptional conference venues. MARKET NEWS V&A Waterfront’s Cape Town Cruise 38 Terminal is Africa’s best. 39 Overall Events & Communication celebrates 14 years in business. 40 Thandubuhle Mgudlwa appointed CEO of Joburg Tourism Company. 41 How online payments are helping visitors rediscover South Africa. 42 Africa Albida Tourism announces senior management changes.
Association news SAACI Embracing the outdoors for events. 43 EVENT GREENING FORUM 44 Event greening case study: SAACI’s 2023 Congress. EXSA Q&A with Chad Botha. 46 AAXO 48 How are marketing attribution trends likely to impact the medium of exhibitions? SITE 49 SITE Africa and Radisson Blu host workshop.
Regulars DIRECTORY 50 Directory of associations. THE LAST WORD 52 Business Tourism in Africa as a key driver of economic growth. INDEX Index of advertisers and contributors. 53
Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)
HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa TEL: +27 (0)31 764 6977 FAX: 086 762 1867 MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za EDITOR: Irene Costa gomesi@iafrica.com SENIOR GRAPHIC DESIGNER: Vincent Goode vincent@contactpub.co.za DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za SALES REPRESENTATIVE: Irene Costa +27 (0)82 558 7387 gomesi@iafrica.com PUBLICATION DETAILS: Volume 43 No 10 Business Events Africa has 12 issues a year and is published monthly. This magazine is currently only available in digital format.
publishers of Business Events Africa, is a member of:
Official media partner
Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence
Official journal of the Exhibition & Event Association of Southern Africa
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EDITOR’S COMMENT
In the early 1990s, the ‘global village’ was an inconceivable concept — something you read about in a sci-fi book. Little did we know or, quite frankly, understand what this would mean for the future.
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ast forward 30 years – we are all immersed in this ‘global village’. A ‘village’ – something that depicts unity, warmth, and community. However, is that really what this ‘global village’ is? Global, yes! Village — not so sure about that part. The fact is we are more ‘connected’ by technology today than we have ever been. As connected as we are globally, through various meeting platforms such as Zoom or MS Teams, or social media platforms, I almost feel as if we have lost the real human ‘connection’. The authenticity of the connection. Don’t misunderstand me, it has been a timesaver for all of us, and in many instances a lifesaver during Covid. It allowed all industries to continue to meet through the virtual realm. However, it took away the personal interaction. Something that can only be achieved through a physical, in-person interaction. This is why exhibitions, events, conferences,
meetings, and incentives work! It connects people in a way that technology can never do. Meeting someone for the first time, looking them in the eyes, greeting them with a handshake or a hug, the physical connection — is generally the foundation of any relationship, work or personal. Our continent, Africa, still works very much on this principle of personal connection. I recently attended the sixth Africa Tourism Leadership Forum & Awards 2023 in Gaborone, Botswana. It was wonderful to feel part of the bigger African community — the ‘African village’. And yes, I am African, and I felt the unity, the warmth, and the community spirit. This reminded me of what our past president, Thabo Mbeki, envisaged when he spoke about the African Renaissance. Unfortunately, not everyone saw the potential at the time. However, I still see the potential, and when I chat to fellow Africans, we are all so passionate about our continent and
Credit: Hein Liebetrau
The African ‘village’ has so much potential growing its tourism and business events industries. Intra-Africa travel needs to be key in driving the industry. One of the key points that came out from ATLF 2023 is Africa should look to Africa to grow the tourism and business events sectors. On a side note, Gaborone is one of the cleanest African cities I have ever visited. The locals are so welcoming, and they are so patriotic. The city is growing, and new hotels have been established since I last visited. Business events are definitely part of their tourism agenda. I look forward to seeing what they achieve over the next few years. In conclusion, the African continent has so much potential. We just need to look inwards to find the potential within the African ‘village’.
Irene
Email: gomesi@iafrica.com
Image courtesy of Blueberry Hill Hotel, Johannesburg
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PAGE STRAP NEWS
Four Points Express by Sheraton set to debut in Africa Marriott International has announced the launch of Four Points Express by Sheraton, a brand designed specifically for the midscale segment, set to make its debut in Africa.
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his development comes in response to the increasing demand from consumers seeking dependable and budget-friendly accommodations in Europe, the Middle East and Africa. Aligned with Marriott International’s commitment to offering regionally relevant lodging options for diverse traveller needs, this announcement follows the company’s recent expansion into the affordable midscale hospitality sector. Four Points Express by Sheraton aims to provide value-conscious travellers with a seamless hotel experience in strategically convenient locations, emphasising the core principles of reliability, simplicity, and exceptional value in both design and guest services. Satya Anand, president of Europe, Middle East, and Africa (EMEA) at
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Marriott International, said: "We’re thrilled to contribute to Marriott International’s growth in the midscale segment with the introduction of Four Points Express by Sheraton. This new brand has been meticulously researched, designed and localised, to offer midscale travellers the essentials of a satisfying stay, tailored to their specific trip needs, all at an accessible price point. Midscale is a robust segment within the industry, comprising nearly 1.2 million rooms in EMEA, with 68 per cent of these rooms operating independently. Four Points Express will provide hotel owners with the opportunity to leverage Marriott International’s robust distribution networks and the renowned Marriott Bonvoy loyalty programme, offering a cost-effective conversion option, competitive terms, and an
efficient operational model." Guests at Four Points Express can expect the genuine and welcoming service for which Marriott International's brands are celebrated. Catering to practical planners who prioritise ease and convenience for both business and leisure travel, the brand emphasises the importance of clean, comfortable rooms, complimentary breakfast and Wi-Fi access, delivering an efficient and relaxing experience without breaking the bank. Four Points Express hotels will incorporate distinctive design elements that reflect local character and aesthetics. The brand has been finely tuned to meet guest needs, with an economical cost structure designed to offer effective pricing strategies for owners, while driving substantial growth for Marriott International.
Business Events Africa October 2023 5
PAGE STRAP COVER STORY
One of the vast hall venues at Century City Conference Centre.
The current Business Lounge.
Pioneering excellence in Cape Town’s thriving business tourism landscape Cape Town, a city renowned for its picturesque landscapes and diverse culture, has been experiencing a remarkable resurgence in tourism in recent years. As at end August, Cape Town Air Access has reported a year-on-year growth of 64 per cent in international terminal growth at Cape Town International Airport and 12 per cent increase in passengers for domestic flights, with Cape Town Tourism crediting 24 per cent of travel to Cape Town to events.
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s the city embraces a new era of growth and opportunities, business tourism has emerged as a pivotal driver of its flourishing economy. Amid this thriving landscape, the Century City Conference Centre has established itself as a true leader in Cape Town's business tourism sector. The Rising Tide of Business Tourism Cape Town’s allure as a tourist destination is undeniable, with its breathtaking vistas, cultural richness, and vibrant city life. However, in the last few years, the city has witnessed a significant boost in business tourism. The city’s economic growth and development have attracted a surge of business travellers, and Cape Town’s appeal as a hub for conferences and corporate events has been steadily on the rise. As business travellers flock to the city in pursuit of professional endeavours, the
demand for world-class conference venues has skyrocketed. Cape Town has become a sought-after destination for corporate meetings, conventions, and events of all sizes, thereby setting the stage for the Century City Conference Centre’s remarkable journey.
towards a new, additional venue and refurbishment project in their ongoing pursuit of perfection. This investment is a testament to their unwavering dedication to providing exceptional facilities and delivering truly world-class experiences for all event attendees.
The Rejuvenation of the Century City Conference Centre The pandemic, which shook the foundations of the global hospitality and event industry, could not hinder the remarkable rise of the Century City Conference Centre. In fact, the organisation’s strategic response to the challenges posed by the pandemic, coupled with its astute leadership, has enabled it to not only weather the storm but emerge stronger and more resilient. This journey has been marked by a commitment to excellence, as the Century City Conference Centre embarks on a significant R15-million investment
A Symbol of Success and Growth The expansion plans encompass two essential components that signify the Centre’s unyielding support of the development of Cape Town’s business tourism sector. Firstly, they have initiated a comprehensive refurbishment of the Business Lounge and public spaces, enhancing their overall appeal. Additionally, a brand-new venue is set to be introduced, ushering in an era of sophistication and versatility. With the addition of this new venue, the Centre will expand its existing space by an impressive 500 square metres, bringing the total available space to 3,000 square metres.
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COVER PAGE STORY STRAP
Century City’s Bridgeways Precinct.
The demand for this additional space has become evident, with over 150,000 guests in the Conference Centre over the last year, as well as the recent surge of CONFEX events needing versatile spaces. The Centre has also seen an increase in green events, with many sustainability-focused events filling its halls over recent years. The Century City Conference Centre is proud to host its second annual Africa’s Green Economy Summit, fourth annual GBCSA Green Building Convention, and the second annual Green Hydrogen Summit. One of the factors that makes Century City Conference Centre popular amongst green event planners is that it was voted Africa’s Most Sustainable Venue in 2019 and is the only conference venue in Cape Town that has been developed as part of a mixed-use development with the award of a four-star Green Star Certification by the Green Building Association of South Africa. The Centre also has many sustainability practices in place, such as using renewable energy like solar panels, waste management, and water recycling. Not only is the group investing further in
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the Conference Centre, but they have also undertaken the refurbishment of their hotel’s public spaces and reception areas, plus the upgrade of one of their restaurants — securing their position as industry leaders for turnkey event and hospitality solutions. Gary Koetser, chief executive officer of the Century City Conference Centre and Hotels, reflects on this significant expansion, stating, “This investment directly reflects the success of the Centre and the growing demand we have experienced. It is a testament to our commitment to maintaining our position as Cape Town’s premier conference venue.” Enhancing the Conference Experience Every detail, no matter how minute, contributes to the overall success of an event, and the Century City Conference Centre recognises this wholeheartedly. The redesigned Business Lounge, at the heart of the Centre’s dedication to excellence, will feature innovative meeting pods and sound-proof concentration pods, creating an ideal setting for productive discussions and brainstorming sessions. Comfortable seating arrangements will encourage relaxation and collaboration, ensuring that every moment spent in this space is both productive and enjoyable. The lounge will also showcase designer finishes throughout, further elevating the aesthetic experience, as highlighted by Bernard Abrahams, Conference Centre Operations Manager. Century City Conference Centre’s investment plans are a clear testament to
their dedication to providing a worldclass venue that consistently exceeds expectations. As the world gradually returns to a sense of normalcy postpandemic, event attendees can anticipate an exceptional level of service and access to a host of world-class amenities that elevate their events to new heights. Increasing Demand and Growth The overwhelming demand for business tourism in Cape Town is a driving force behind the remarkable growth and evolution of Century City Conference Centre and Hotels over the last couple of years. Occupancy rates have surged by an astounding 40 per cent since 2019, signalling the Centre’s readiness to meet the increasing demand for conference and event venues in Cape Town. The group has demonstrated its commitment to innovation and development by increasing their offering to 246 hotel rooms and two restaurants, ensuring that they continuously enhance their product offerings to provide value to their guests. Mr Koetser, aptly puts it: "At our hotels, we’re always looking for ways to enhance our guest experience and inspire our guests to keep returning." This philosophy has led to the recent introduction of numerous guest touchpoints, such as introducing premium 300 thread-count bed linen, capsule coffee machines, as well as gowns and slippers in all Executive Rooms and Suites. These enhancements have been meticulously designed to create an exceptional experience and to keep Century City Conference Centre and Hotels poised as an industry leader.
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PAGE STRAP COVER STORY
A Hub for Events in Century City Century City, often referred to as a ‘smart city’, adds to the appeal of hosting events in this thriving business hub. As a city that embraces innovative technology and sustainable development, Century City provides a contemporary and forwardthinking backdrop for conferences and events. The integration of technology and infrastructure in Century City complements the world-class facilities offered by the Century City Conference Centre, creating a harmonious synergy that caters to the needs of modern event organisers and attendees. When booking the entire Centre, the opportunities for branding are endless — with the reception desks, doors, staircase, pillars, and even the elevator doors being brandable. Some events have gone so far as to brand the street in front of the Conference Centre with flags and banners. Century City is the perfect hub for events of all kinds. This precinct of Cape Town is safe and central, and features fifteen restaurants, seven hotels, and The Largest Shopping Centre in South Africa — the Century City Conference Centre is situated in the hospitality node of Century City. The expansion of the Century City Conference Centre is further aiding the organisation in its efforts to create new jobs and to decrease the unemployment rate in South Africa. Under the visionary leadership of Mr Koetser, the Century City Conference Centre and Hotels is poised to continue serving as the preferred destination for conference and event organisers in the region. Their unwavering commitment to excellence and relentless pursuit of innovation underscore their central role in Cape Town’s dynamic and ever-evolving business tourism landscape. In conclusion, as Cape Town continues to flourish as a business tourism hub, the Century City Conference Centre and Hotels stand as a beacon of excellence.
Contact info Contact Century City Conference Centre and Hotels Email: events@ccconferencecentre.co.za Tel: +27 21 204 8000 Web: www.ccconferencecentre.co.za LinkedIn: www.linkedin.com/company/ century-city-conference-centre 8 Business Events Africa October 2023
The Century City Conference Centre foyer.
Gary Koetser (CEO), Bernard Abrahams (Operations Manager) and Abbas Abrahams (Executive Chef).
Event branding in Energy Lane.
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COVER PAGE STORY STRAP
The great experience you deserve. Meetings | Incentives | Conferences | Events Call us for your next Corporate Event Zandile Sibisi Business Development Executive | Johannesburg 072 148 9537 zandile.sibisi@tourvest-mice.co.za
Laurinda Schroeder Business Development Executive | Cape Town 082 443 2078 laurinda.schroeder@tourvest-ime.com
www.tourvest-ime.com
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Business Events Africa October 2023 9
PAGE REPORTBACK COVER ATLF STRAP STORY
African Tourism Leadership Forum 2023 — ‘igniting intra-Africa tourism’ Working together, forging partnerships and collaboration, to building sustainable tourism economies, facilitating movement, as well as highlighting creative and cultural industries and intra-Africa travel through intra-Africa trade, led the agenda at the sixth annual African Tourism Leadership Forum 2023 (ATLF). By Irene Costa, editor of Business Events Africa
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osted by the Government of Botswana through the Botswana Tourism Organisation in collaboration with Africa Tourism Partners, UNWTO and AfCFTA, the sixth Africa Tourism Leadership Forum and Awards continued to forge new ground in intra-Africa travel, a theme continued from last year’s ATLF. Once again, the main challenges that were highlighted included visa barriers, which restricted movement, lack of direct air routes within Africa, cost of travel and limited connectivity on the continent. Held from 4-6 October at the Grand Palm International Convention Centre in Gaborone, Botswana, ATLF 2023 was preceded by Intra-Africa Travel and Business to Business Exchange meetings, Women in Tourism and Tourism Entrepreneurship Masterclasses that were delivered by UNISA and international business events knowledge partners. The sixth ATLF received an overwhelming response from African countries and beyond, with 42 countries having attended, with a total of 650 delegates in person and over 1,200 virtual delegates over the three days. A total of 70 per cent of attendees were from Africa.
Themed, ‘Shifting demand dynamics to shape the future of intra-Africa Travel’, ATLF 2023 provided a myriad learning and discussion platforms, across tourism investment, business events, travel tech, intra-Africa travel, and marketing. Kwakye Donkor, chief executive officer of Africa Tourism Partners (ATP), said: “As a gathering of industry thought leaders, this year’s forum was focused on advancing the call of the sector to be intentional about practical measures and initiatives that would strengthen and accelerate intra-Africa travel and tourism development through trade, partnerships, and investment. Mr Donkor added that a booming intra-Africa travel would be possible with government and private sector collaboration, but that government has to lead with more action on enabling policies than promises. He added: “The Forum underscores the impact that Africa Tourism Partners and key stakeholders are making with regards to advocacy for continental support, education and prioritising intra-Africa travel. The content was rich and delegates did real business, though this still needs to be quantified.”
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Key Outcomes • Affirmation of AfCFTA’s support for our intra-Africa travel advocacy using the inaugural AfCFTA Forum on Tourism, Creative and Cultural Industries. • Endorsement and elevation of the Africa Tourism Private Sector Alliance by AfCFTA and partner such as the UNWTO. • The launch of Africa Tourism Innovation Hub focusing on youth and women entrepreneurship. • The marketplace and market access created through the first Business Exchange session focused purely on intra-Africa travel. Expected outcomes • To continue to lead and develop intra-Africa travel marketplace for leisure, business events and bleisure underpinned by continuing advocacy for the removal of intra-Africa travel barriers. Tshifhiwa Tshivhengwa, chief executive officer of the Tourism Business Council of South Africa and interim chair of the SADC Business Council Tourism Alliance, noted that one of the biggest challenges is the lack of political will.
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ATLF COVER REPORTBACK PAGE STORY STRAP
ATLF 2023 Award winners announced
Furthermore, he added that the continent is still divided and every country plays by its own rules. Mr Tshivhengwa said that the continent needs to work together to remove unnecessary obstacles and find ways to reduce the price of travel. From a business events perspective, a panel of industry leaders addressed some key points. The main points – industry has bounced back, but the industry has transformed. Sustainability remains key – with legacy being in the forefront. Amanda Kotze-Nhlapo, business events expert, said business events is not tourism, however, tourism is a value-add. She said the business events industry solves problems and makes money for the host country. Ms Kotze-Nhlapo added that a conference is a catalyst for investment. She explained this investment can be more than just financial, as it also grows the countries’ knowledge economy. She urged African countries to continue to bid for events. She also made a call for African countries to establish new events. “Let Africa create events for Africa,” she added. As part of the ATLF 2023 success story, it is worth noting that the AfCFTA hosted inaugural AfCFTA Forum on Tourism, Creatives, and Cultural Industries simultaneously with the Africa Tourism Leadership Forum and Awards 2023. The AfCFTA Protocol on Trade in Services is a platform that celebrates dynamic sectors, recommends solutions and advances Africa’s economic competitiveness through sustainable tourism and cultural development and seeks to ignite intra-African trade and empowerment, reinforcing a unified vision for a culturally enriched Africa. ATLF 2023 was officially opened by His Honour, the Vice President of the Republic of Botswana, Mr Slumber Tsogwane, UNWTO Secretary General- Zurab Pololikashvili, the
Minister of Environment and Tourism, Hon. Philda Nani Kereng and H.E. Elias Mpedi Magosi, SADC Executive Secretary. The Forum was attended by Pan-African and globally renowned travel and tourism industry thought-leaders, policymakers, investors and key stakeholders. Among the lead partners are BDO, Millvest Advisory, Industry Development Corporation (IDC), Marriott International, Protea Hotel Gaborone Masa Square, ICCA, South African Airways, Air Link, Avani Gaborone Resort & Casino, Hilton Garden Inn Gaborone and Grandeur Rentals. Over 78 renowned faculty members delivered transformational speeches, interactive panel discussions and insightful presentations. Shabnam Vadachia, South African Airways, manager market South Africa, said: “The event was of an exceptionally high standard, akin to those I have attended on a global stage. My special commendation is to the young lady who managed the time and coordination of the programme. She was in my books, your unsung heroine, as it’s never easy to time-keep a huge event and she did a stellar job.” About thirty buyers and tourism associations from across the globe participated at the event. Zaim Muhammad, travel and tourism consultant from Dubai echoed his sentiments about the Forum. “ATLF gave me substantial experience. Since I am already promoting Africa as a destination in the Middle East, my meetings with the African key players have enhanced my relationship and it will take us to long-term collaboration. It has given insights to unique tourism offerings in Africa, with a focus on cultural, historical, and natural attractions.” Botswana is delighted to have hosted Africa and the world at the sixth ATLF and is to host the forum for one more year, Philda Kereng, minister of environment and tourism, Botswana, assured.
The 2023 Africa Tourism Leadership Awards, were held as part of the ATLF 2023. This awards event takes place annually. Kwakye Donkor, chief executive officer of Africa Tourism Partners, organisers of the event, said that the awards not only recognise excellence but are a testament to the passion, innovation, and dedication that drives Africa’s tourism industry forward. The full list of award-winners: • Leading in Progressive Policies Award Affairs under the Office of the President of Ghana. • Outstanding Entrepreneurship Award Lizanne Du Plessis, Eco Africa Digital — South Africa. • Outstanding Africa Tourism Media and Marketing Award CNBC Africa, South Africa. • Women in Leadership Award Lizanne du Plessis, South Africa. • Championing Sustainability Award African Wildlife Foundation, Kenya. • Most Innovative Business Tourism Destination Award City of Cape Town, South Africa. • Outstanding Accommodation Facility/Group Award Four Seasons Resort in Seychelles. • Outstanding Tourism Transportation Award Ethiopian Airlines. • Destination – Africa Lifetime Award Philda Nani Kereng, the Minister of Environment and Tourism in Botswana. • Special Recognition Award Emeritus Prof Ernie Heath, South Africa. • Minister’s Special Award Nani Kereng presented the ‘Minister’s Special Award’ to Kinson Kgaga from the Botswana Guides Association and Mmankudu Glickman from Bahurutse Cultural Village.
Contact details For more information about the awards partnerships, sponsorships, registration, and enquiries, please contact Rejoice Chishamba at: rejoice@africatourismpartners.com +27 (0) 11 318 1741 +27 (0) 81 303 7030. www.businesseventsafrica.com
Business Events Africa October 2023 11
Photo by Markus Winkler on Unsplash
PAGE STRAP COVER ENTREPRENEURSHIP STORY
A practical approach to raising venture capital in the tourism industry As a panellist at the Africa Youth in Tourism Innovation Summit & Challenge earlier this year, Jabulani Debedu, senior consultant at BDO, discusses the crucial role that venture capital plays in developing tourism entrepreneurship for young African startups and lays out ways to attract investment.
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key barrier for any startup across all sectors is funding. For young entrepreneurs, the vast majority simply may not have the capital to contribute the necessary balance required if they receive a loan from a commercial bank. Even if they can, they still require working capital to ensure the business isn’t stopped in its tracks before it has even begun. The same applies to our country’s beleaguered tourism industry that is desperately in need of small and medium-sized enterprises (SMEs) to bring fresh innovation to this cornerstone of South Africa’s economy. This is where venture capitalists and private equity firms come into the picture. Raising venture capital in the tourism industry requires a pragmatic approach that aligns with the specific dynamics and needs of the sector. There are practical strategies that startups should take into consideration if seeking to attract attention from funders and make their business model the most viable choice for investment.
Identify the market opportunity The first step in raising venture capital
is to identify a compelling market opportunity within the tourism industry — this would be considered the ideation phase. Investors are more likely to support businesses that address significant pain points, offer unique experiences, or tap into emerging trends. Thorough market research is crucial to understand the needs and preferences of audiences, and leveraging this knowledge to develop innovative solutions will set their venture apart from the competition. Build a strong value proposition Startups must create a strong value proposition that clearly defines the business problem or market problem/ opportunity that they are trying to solve, and the benefits that they offer. Investors are always keen to back ventures that demonstrate a clear understanding of the market and possess a sustainable competitive advantage. There must be a firm focus on building a unique selling proposition that showcases expertise, technology, approach, and highlights how they can disrupt and reshape the tourism industry.
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Who is
Jabulani Debedu? Jabulani Debedu is a principal consultant with over 10 years of public and private sector experience in tourism and hospitality, property, infrastructure advisory, and economic development planning. Jabulani conducts feasibility studies, strategies, economic impact studies, financial assessments, business evaluations and general market research assignments. www.businesseventsafrica.com
ENTREPRENEURSHIP COVER PAGE STORY STRAP
Develop a solid business plan A solid business plan serves as a roadmap for success and is essential when seeking investment. Strategies should outline the business goals, target market, marketing strategy, revenue model, and financial projections. It is also crucial to highlight scalability, profitability, and a clear exit strategy, to instil confidence in potential investors. Thorough market analysis, competitive positioning, and risk mitigation strategies should be integral components of this business plan. Cultivate relationships and networks Networking and relationship-building play a pivotal role in attracting investors. Young entrepreneurs must actively and consistently participate in industry events, conferences, and meetups to connect with potential investors, mentors, and advisors. Establishing relationships with influential figures in the tourism industry can provide valuable insights, endorsements, and access to funding
opportunities. Joining relevant incubators, accelerators, and startup communities will also provide access to a broader network of investors. Leverage technology and innovation Investors are often drawn to businesses that can leverage technology and innovation to transform their sector. By embracing emerging technologies such as artificial intelligence, virtual reality, blockchain, or sustainable practices, startups can demonstrate their ability to adapt to changing consumer demands and create scalable solutions. Investors are more likely to support ventures that exhibit a forward-thinking mindset and a clear understanding of how technology can enhance the tourism experience. Show traction and proof of concept Essentially, before an investor parts with their money, they want to be sure that a startup’s concept can succeed in the real world. Entrepreneurs should
focus on building a minimum viable product (MVP) or prototype to showcase their idea and validate market demand. Demonstrating initial traction, such as customer acquisition, partnerships, or revenue generation, can significantly enhance the chances of securing venture capital. Investors are more likely to invest if a concept’s viability has already been proven to some extent. Securing venture capital in any industry is a challenge, but South Africa’s tourism industry offers a myriad of opportunities, for realistic returns. By adopting a practical approach, startups can increase their chances of standing out from the crowd. A solid strategy will become the roadmap that can be followed to a potentially fruitful destination by laying out the crucial steps toward successfully raising venture capital. Combine this strategy with passion, perseverance, and a commitment to innovation, and investors will be lining up for their ticket.
Building back Exhibitions and Events together! The founding Associations of the SA Events Council have consistently provided essential information and support on event safety, business relief and venue capacity. Ensure you are ready for business by engaging with your association today.
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Business Events Africa October 2023 13
PAGE STRAP SUSTAINABILITY FOCUS
Sustainability simplified: A starfish approach for event profs In the dynamic world of business events, one term often leaves even the most seasoned event professionals feeling out of their depth: sustainability. But are we overcomplicating the matter? John Arvanitakis — Founder & CEO, Chat'r Xperience and Vice Chairman of Event Greening Forum
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have a confession to make. When I first encountered the word sustainability in the context of events, I was overwhelmed. Truth be told, there are still moments I feel like this. These terms often convey complex concepts and preconceived expectations, rattling those who haven’t needed to consider their meaning until now. Instead, I’ve always imagined language like this finding its place among governmental exchanges and academia. Or the latest documentary I watched on a Sunday afternoon, passing the time. Throw in additional vocabularies such as carbon neutral, anthropogenic climate change, greenwashing, and greenhouse gases
(GHG) like carbon dioxide, methane, chlorofluoro-carbons, hydrochlorofluorocarbons, hydrofluoro carbons, and perfluorocarbons, and confusion escalates further. When my industry journey began nearly three decades ago, I never expected to be thinking about these terms. However, as the years progressed, I noticed the impact of events and that something should change. So, like many event professionals, I was thrown into the sustainability space and all it represents. The most recent example of this can be seen in initiatives like the Net Zero Carbon Events pledge, a project designed to reduce event carbon emissions by 2050.
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But, while ambitious and muchneeded projects such as this take root within the industry, one study suggests less than 15 per cent of current events worldwide actively focus on lowering these emissions despite mounting urgency. This is a shocking statistic, considering that the sector contributes to an estimated 10 per cent of global emissions. Why, then, does an industry renowned for its innovation and problem-solving abilities appear to be apathetic regarding the situation? Perhaps it is the word ‘sustainability’ and its many language partners that can be overwhelming. Or where and how to start tackling the significant task ahead? www.businesseventsafrica.com
SUSTAINABILITY PAGE FOCUS STRAP
Simplifying sustainability I had already been in the industry for over a decade when I first considered event greening options. Meetings Africa in 2013, together with South African Tourism and the Event Greening Forum (EGF), embarked on a programme to ensure that the event had sustainability in mind. While the elements of sustainability we implemented, like using recycled gift bags and staff uniforms, were successful, I felt intimidated throughout. Despite being a seasoned event professional, I had no idea where to start. Over time, I’ve learnt when working with true sustainability, one considers how an industry impacts the environment, economy, and society. It is, quite simply, holding ourselves to a higher standard of interconnected integrity when we host events. For instance, if we want our children to be aware of how they use resources, people need to clean up after themselves when visiting a park, or ask governments to create fair and just societies, should we not hold ourselves to these same standards? After all, many spiritual teachings, whether religious or not, imply a universal truth of doing unto others as you would have done unto yourself. From this perspective, no additional hodgepodge and jargon is needed. To clarify, people often want to make the world a better place to live; they're just exhausted from attempting to tackle www.businesseventsafrica.com
such complexities with little to no support. Instead, the process should be simplified to avoid the collective groans – whether out of panic or apathy, it’s hard to tell – often heard when the topic of sustainability arises. By simplifying our approach and reframing our perspective, event professionals become stewards of the land, nurturing inclusive relationships and helping build a prosperous society for all. Instead of viewing sustainability as a complex concept, could we see ourselves in this new light as professionals? But where and how do we begin?
The starfish approach Most of us have heard of the starfish story by Loren Eiseley. You know, the one where the child walks along a shoreline littered with beached starfish? Well, in case you need a reminder, here’s how it goes: One day, a man was walking along the beach when he noticed a boy picking up and gently throwing things into the ocean. Approaching the boy, he asked, “Young man, what are you doing?” “Throwing starfish back into the ocean. The surf is up, and the tide is going out. If I don't throw them back, they’ll die,” the boy replied. The man
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PAGE STRAP SUSTAINABILITY FOCUS
laughed to himself and said, “Do you realise there are miles of miles of beach and hundreds of starfish? You can’t make any difference.” After listening politely, the boy bent down to pick up another starfish and threw it into the surf. Then, he smiled at the man and said, “I made a difference to that one.” When we look at event sustainability from this perspective, it becomes a manageable journey, not something we must do or else… One way to embark on this adventure is by returning to the foundation of what it means to host conscious events. (Yes, even in 2023, we may need a reminder.) An act as simple as swapping single-use cups and cutlery for reusable items can start an event professional on the right track, reducing carbon emissions from unnecessary manufacturing and waste sent to landfills in the process. Then, one can incorporate additional aspects like water and energy use as confidence grows.
Using the Sustainable Development Goals (SDGs) as a roadmap is one effective way to support this approach. Pick one SDG that resonates for an upcoming event and build on it over time. If additional support is needed, associations such as the EGF exist to guide professionals. Alternatively, event planners can ask themselves fundamental questions, such as:
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• Is this product or service essential? • What is the impact of it? • Are there alternatives? • If it is vital, how can I minimise its harmful impact? Change agents As event professionals, we’re not sustainability experts or climate scientists — we’re agents of change. We always have been. It really is that simple. In adopting more conscious event practices, which some may call sustainability, our role should not be about complexity. Instead, it requires simplicity, collaboration, and a profound sense of our impact. So, while we have big words floating around the industry and an impending sense of doom, think of the starfish story. One small action at a time can make a difference. These, multiplied across events, can have a significant effect. And remember, that you are an agent of change. Tread lightly on the Earth in your pursuit of connection through engagement, always asking yourself: What kind of world would I like to live in? www.businesseventsafrica.com
Gone are the days where your exhibition stands fill skips full of waste after all your delegates leave. If you would like to explore a greener and more environmentally friendly way to bring stunning ideas and impactful brand presence to life, then Chat’r is waiting for your call.
We are a proud signatory of the Net Zero Carbon Events pledge We strive to build impactful experiences in the most eco-friendly way We can guarantee that your stand waste will NEVER fill a whole skip Our state of the art Eco Design is lightweight, easy to assemble, strong, weight bearing, customisable, labour saving
Contact us today +27 (0) 83 415 2774 hello@chatr.co.za
www.chatr.co.za
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18 Business Events Africa October 2023
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Image by Alain Audet from Pixabay
SUSTAINABILITY PAGE FOCUS STRAP
Meeting SA’s 2050 Net Zero emission requirements Applying ISO standardisation principles and processes could be a game-changer for businesses under pressure.
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outh Africa hopes to reach net zero emissions by 2050 in its lowemission development strategy. While the target has already received significant buy-in from local companies and institutions, none are under any illusions about the challenge that lies ahead. As Sune van Niekerk, a consultant and compliance specialist at World Wide Industrial and Systems Engineers (WWISE), points out, South Africa is currently not in a position to inject finances into repairing an environment ridden with the toxins associated with these emissions. “Consequently, rural communities will be the first to bear the brunt, as quality of life, livestock, and the overall surrounding environment will deteriorate, making it difficult to survive. Remedying the situation will require tremendous effort from government, and it would involve a significant amount of time to rebuild and remediate those communities.” It will also require all South Africans to band together to overcome both environmental and economic obstacles, she said. It is becoming increasingly important for businesses to determine where they are on the net zero emissions map, so that they can identify the gaps between their current state and what is needed to reach their desired state. “They need to develop strategies and a phased approach, that is best in terms of measuring and tracking progress. By breaking up what needs to be done in www.businesseventsafrica.com
phases, the business can achieve small targets which will hopefully assist them in reaching the bigger goal,” Ms Van Niekerk said. Given that net zero 2050 is also a global target, it is important for businesses to align with international standards. To this end, ISO standardisation principles and processes developed by the International Organisation for Standardisation (ISO) will be key. WWISE legal manager, Sibongile Ncwane said there are several important standards that should be implemented in this regard. These include: • ISO 14064 — Greenhouse Gases: Specifies principles and requirements at the organisational level for quantification a nd reporting of greenhouse gas (GHG) emissions and removals. Details principles and guidelines for GHG projects for quantification, monitoring and reporting of emission reductions and removal enhancements. Provides principles, requirements, and guidelines for conducting GHG information validation and verification. • ISO 14067 — Greenhouse Gases — Carbon Footprint of Products: This standard provides guidelines for quantifying and reporting the carbon footprint of a product (CFP) based on life cycle assessment (LCA). • ISO 14090 — Adaptation to Climate Change: This standard provides principles, requirements, and guidelines for climate change adaptation planning. • ISO 14080 — Greenhouse Gas
Management and Related Activities: This standard provides a framework and guiding principles for methodologies on environmental management, particularly relating to GHG emissions and removals. WWISE senior consultant and project manager, Simone Samuel, believes leadership plays a big role in the integration of ISO standards into business processes. “It is important that the commitment from top management is clearly demonstrated through their actions and supporting various process owners. Thereafter, the culture change within the organisation will not be met with resistance.” Implementing these standards carries numerous benefits. From an economic perspective, operational efficiency can be improved, and regulatory risks and costs reduced. A company might also be granted access to new markets and appeal to more stakeholders and investors. In terms of environmental benefits, carbon footprints can be reduced, pollution prevented and biodiversity protected. These efforts may also aid in mitigating the effects of climate change. South Africa is currently experiencing the impacts of climate change, including droughts, extreme weather events, rising sea levels and shifting agricultural patterns. Committing to addressing emissions and contributing toward a sustainable future will enhance South Africa’s appeal to investors and foreign business, the WWISE experts say.
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PAGE STRAP COVER YEAR-END STORY FEATURE
ANEW Resort White River.
ANEW Resort Hunters Rest Rustenburg
ANEW Resort White River.
Versatile venues for memorable corporate year-end events Corporate year-end events are more than just celebrations; they offer opportunities to recognise collective achievements. And the choice of venue is pertinent to the success of these festivities. ANEW Hotels & Resorts provides ideal venues for conferences, strategy sessions, and team-building activities, across five provinces in South Africa.
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auteng • ANEW Hotel Capital Pretoria Conveniently located near major highways, it offers six well-equipped conference venues for up to 250 delegates. • ANEW Hotel Centurion Pretoria With 178 upscale bedrooms, it’s ideal for conferences, events, and trade shows, featuring seven conference venues hosting up to 220 attendees. • ANEW Hotel Hatfield Pretoria Near the University of Pretoria and the Loftus Versfeld Stadium, it offers eight conference spaces for up to 300 delegates. • ANEW Hotel Parktonian Johannesburg Centrally situated in Braamfontein, it boasts eight versatile venues, accommodating up to 400 delegates indoors and 100 more on the
Skylevel rooftop. • ANEW Hotel Roodepoort Johannesburg For intimate events, this property offers two conference spaces, suitable for board meetings and cocktail sessions, hosting from 25 to eighty people.
ANEW Resort Hazyview Kruger Park.
ANEW Hotel Capital Pretoria conference rooms.
KwaZulu-Natal: • ANEW Resort Ingeli Forest Kokstad Tucked away in scenic beauty, the property provides four conference rooms for up to 200 people and 43 upscale bedrooms. This venue is ideal for strategic planning sessions or team-building getaways. • ANEW Hotel Hluhluwe An ideal bush breakaway with four versatile conference rooms accommodating up to 180
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people, it’s perfect for business meetings and team building. • ANEW Resort Vulintaba Newcastle Offering four diverse facilities, this picturesque setting can host up to five hundred attendees. • ANEW Hotel Hilton Pietermaritzburg Located near the Midlands Meander, it caters to conferences, year-end events, and team-building workshops for fifteen to three hundred people, with seven venue spaces to choose from. • ANEW Hotel Ocean Reef Zinkwazi Situated on the Dolphin Coast, this exceptional outdoor property boasts two conference venues for up to seventy delegates, featuring exceptional outdoor breakaway areas with enriching ocean views.
ANEW Hotel Highveld conferencing.
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YEAR-END PAGE FEATURE STRAP
North West: • ANEW Resort Hunters Rest Rustenburg Offering 10 versatile venues designed for large conferences and outdoor team-building events, with the capacity to host up to 650 delegates. Western Cape • ANEW Hotel Green Point Cape Town A stunning, modern venue for corporate events and team building for up to 100 delegates, including an 8th-floor pool deck with panoramic views.
ANEW Hotel Hatfield conferencing.
ANEW Hotel Hatfield conferencing.
ANEW Hotel Hatfield conferencing.
ANEW Hotel Ocean Reef conferencing.
ANEW Hotel Capital Pretoria conference rooms.
ANEW Hotel Ocean Reef conferencing.
ANEW Hotel Highveld conferencing.
ANEW Hotel Highveld conferencing.
ANEW Hotel Hilton conferencing.
ANEW Hotel Hluhluwe.
Mpumalanga: • ANEW Hotel Highveld Emalahleni Conveniently located near major highways, it offers four inviting venues for up to eighty participants. ANEW Hotel Witbank Emalahleni • Experience corporate excellence with six versatile event spaces, including one accommodating up to 300 delegates, strategically located for accessibility and meaningful interactions. ANEW Resort Hazyview Kruger Park • Just 15 minutes from Kruger National Park, it offers five exceptional spaces for up to 350 attendees, seamlessly integrating the outdoors into conferences and team-building events. Introducing ANEW Resort White River Mbombela As of 1 November 2023, the latest addition is the ultimate destination for corporate year-end getaways. Boasting versatile event spaces, top-notch sports facilities, and a strategic Mbombela location, it offers a seamless fusion of productivity and celebration. ANEW Hotels & Resorts’ seasoned Banquet and Conferencing teams ensure flawless execution. Providing practical, professional, and inspiring options for your corporate year-end gatherings. For more information, visit anewhotels.com/.
www.businesseventsafrica.com
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PAGE STRAP – YEAR-END FEATURE BARMOTION
Elevate your year-end events At this point in the business calendar, the anticipation rises for one important milestone: the year-end event. These are not mere gatherings characterised by revelry; they embody purpose. They represent platforms for connectivity, appreciation, and nuanced brand communication. The importance of selecting the right hospitality partner cannot be overstated. It’s the difference between an event that blends into the myriad of others and one that firmly stands out, echoing in the conversations of teams and customers long after the last toast.
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odern event planning has seen the emergence of adaptable service providers, with companies like Barmotion leading the way in terms of flexibility. Gone are the days when events were tethered to the limitations of fixed venues and predefined catering packages. Today, the idea of hosting is fluid, accommodating the varied visions of organisers. This approach liberates businesses from the four walls of traditional settings. Think about the potential of transforming various locales into event spaces, from the familiar comfort of company premises to the refreshing openness of parks or the serene backdrop of beaches. Such a diversified list of potential venues brings with it the promise of tailored event designs, each speaking to the unique character of the hosting organisation. When a company selects its own premises for hosting, the overheads
related to external venue booking can be recouped. These funds can be redirected to making your event more memorable and enjoyable — you could hire a band, rent a temporary structure, install a disco, or add on any number of fun activities and pastimes to enhance the enjoyment and create memories. Diversity is not just a buzzword; in the context of event planning, it’s a necessity. And it’s not just about the location. Catering, for instance, can make or break an event. Barmotion understands this, curating solutions that span a spectrum of tastes, from sweet to savoury, hot to cold, and healthy to indulgent. By catering to different tastes and dietary preferences, you send a clear message: everyone is valued, and their comfort is paramount. However, food and drink serve a purpose beyond satisfying hunger and thirst. With thoughtful planning, they can become subtle brand ambassadors. Imagine an
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event where the services are seamlessly integrated with your brand identity. Drinks that mirror company colours, snacks crafted to resemble a logo or even desserts inspired by the company’s products. Barmotion’s strength lies in its ability to fuse brand messaging with hospitality, making for a holistic event experience that reinforces brand identity without overt advertising. The success of any event is rooted in the human experience. While the specifics of an event might fade over time, the feelings it evoked will persist in memory. Positive, genuine interactions will form the bedrock of these lasting memories. At Barmotion, this understanding goes beyond mere service. The training that its staff undergoes isn’t just about service protocols; it’s about reading the room, understanding individual needs, and creating moments of genuine connection. It’s these moments – be it a smile, a www.businesseventsafrica.com
BARMOTION – YEAR-END PAGE FEATURE STRAP
conversation, or a gesture of assistance – that leave an indelible mark, making attendees feel truly valued. When businesses host visibly ecofriendly events, they’re making a broader statement about their values. Attendees notice these details. Using compostable plates, cutlery, and cups, minimising waste, and partnering with sustainable vendors can elevate a company’s reputation among eco-conscious customers and stakeholders. It positions the brand as one that doesn’t just talk about values, but lives by them. Barmotion’s decision to reduce plastic use and opt for compostable alternatives is more than just an operational tweak. It’s a statement. The implications of an event extend beyond the day of execution. Choosing a partner like Barmotion for a year-end event is a multi-faceted decision, reflecting a company’s commitment to quality, creativity, and sustainability. Such decisions, while seemingly related to just one event, can ripple outward. They influence perceptions, foster deeper loyalty, and shape brand reputation in the long run. In essence, year-end events, while periodic, have repercussions that last much longer. They’re strategic amalgamations of business vision, brand expression, and genuine gratitude. Collaborating with adaptive, innovative, and eco-conscious providers like Barmotion means investing in experiences that echo far beyond their immediate time frame. Such events, crafted with care and foresight, serve as cornerstones, benefiting not just the immediate attendees but the broader spectrum of a company’s stakeholders, fostering growth and brand resonance. If you want to show your staff how much you value them, consider creating a truly bespoke event for them, to recognise their efforts and acknowledge their diversity, without costing the earth. Barmotion, with its huge range of mobile hospitality solutions, can provide you with not just the ‘nuts and bolts’ of great hospitality, but also the inspiration and opportunity to do something different.
Contact details Tel: 0861 WE ROCK (0861 937 625) Email: info@barmotion.co.za Website: www.barmotion.co.za www.businesseventsafrica.com
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YOUR #1 HOSPITALITY SOLUTIONS PARTNER
Energise and personalise your events with genuine, brand-centred hospitality from Barmotion. We have the perfect hospitality solution – from coffee bars to pop-up sushi stands – creating those all-important engaging interactions and connections.
0861 937 625 www.barmotion.co.za info@barmotion.co.za
INDUSTRY PAGE INSIGHTS STRAP
The resurgence of exhibitions: Reviving the hospitality industry in a post-Covid digital world By Lerato Nako
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n the wake of the Covid-19 pandemic, our world has witnessed a digital revolution that has transformed the way we connect, communicate, and conduct business. In the increasingly virtual world we live in, exhibitions are more important than ever for the hospitality sector. These are a few of the reasons why. 1. Human connection in a digital age While digital platforms have allowed us to bridge gaps, nothing can replace the power of face-to-face interactions. The hospitality industry thrives on building relationships and creating memorable experiences. Exhibitions offer a unique opportunity for industry professionals to come together, share ideas, and strengthen partnerships. 2. Showcasing innovation In an industry that constantly evolves, staying up-to-date with the latest trends and innovations is essential. Exhibitions provide a physical platform for businesses to showcase their products, services, and technologies. Decision-makers can see, touch, and experience innovations firsthand, allowing them to make informed decisions. 3. Inspiring creativity Creativity often blooms in the presence of inspiration. Exhibitions serve as hubs of creativity, where attendees can gain fresh insights, discover new concepts, and spark their own imaginative ideas. This inspiration is invaluable for businesses looking to differentiate themselves in a competitive market. 4. Market research opportunities Understanding customer preferences and market trends is vital for any industry, especially hospitality. Exhibitions offer an array of market www.businesseventsafrica.com
research opportunities. By engaging with visitors and competitors, businesses can gather valuable insights that inform their strategies and product development. 5. Networking and collaboration Collaboration often leads to innovation and growth. Exhibitions bring together a diverse range of industry players, making it easier for businesses to find new partners, suppliers, and collaborators. These connections can lead to mutually beneficial opportunities and help the industry recover and thrive. 6. A platform for hybrid events The digital transformation of our world doesn't mean exhibitions are obsolete; it means they need to adapt. Hybrid events, combining physical exhibitions with virtual elements, have become increasingly popular. These events allow businesses to reach a global audience while still benefiting from the in-person connections that exhibitions offer. 7. Sustaining industry spirit Exhibitions play a pivotal role in sustaining the hospitality industry’s spirit and sense of community. They remind us that, despite the challenges we face, our passion for creating exceptional experiences remains unwavering. Exhibitions help us collectively navigate the road to recovery. In conclusion, the hospitality industry can benefit immensely from embracing exhibitions in this post-Covid and digital world. These events are not relics of the past but rather catalysts for innovation, growth and resilience. By participating in exhibitions like Hostex, industry professionals can come together, rebuild trust, stay ahead of the curve, and
continue shaping the future of hospitality. It’s time to recognise that exhibitions are not just events; they are the lifeblood of our industry’s renaissance. Hostex 2024 takes place from 3-5 March 2024 at the Sandton Convention Centre.
Who is Lerato Nako? Lerato Nako boasts over 21 years in marketing communications, specialising in integrated marketing solutions. Her achievements include overseeing the 2010 FIFA World Cup marketing, managing prestigious presidential events, and leading top-tier medical aid branding. With extensive event management and project management experience including her role in the Rustenburg FIFA Fan Fest project, she excels in handling conferences, awards ceremonies, and exhibitions. Currently, as event manager at Specialised Exhibitions Montgomery, she strategically nurtures Hostex, Africa’s food, drink and hospitality trade expo.
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Image by Tumisu from Pixabay
PAGE STRAP CHEF’S TOURISM PROFILE WATCH
Why tourism’s long-term recovery won’t come from short-term thinking As South Africa celebrated Tourism Month in September, the local tourism industry is enjoying a better-than-expected post-Covid recovery, with spending by international arrivals more than doubling versus the same time last year (R48-billion vs R21.5-billion).
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ut, to ensure this isn’t a shortterm recovery that could be derailed by toughening global economic conditions, increasing competition from other destinations, and internal challenges such as load shedding, the local industry must put in place long-term fundamentals. These should include increased on-the-job training for tourism industry workers, better opportunities for formal qualifications in tourism, an acknowledgement that an ‘inside-out’ approach is what’s needed to enhance the overall SA tourism product, and a change in mindset that regards tourismindustry employment as low-paying ‘McJobs’. This is the warning from customer service expert Nathalie Schooling, chief executive officer of leading customer experience agency nlightencx, who said abundant wildlife, beautiful scenery and clever destination marketing are not, in themselves, sufficient to ensure longterm tourism success. Customer experience: Where the rubber hits the road Ms Schooling believes that customer experience is truly where ‘the rubber hits
the road’ when it comes to tourism products and services. Yet it is one of the things that local and foreign tourists most complain about when they visit the country. “When you look on review sites such as Tripadvisor, LekkeSlaap, Booking.com, Afristay and others, poor customer service is our Achilles heel,” she said. “As a country we have so many good things to offer visitors, but we frequently fall down on basic customer service.” “Customers may put up with bad service out of necessity in some industries, but in tourism their spend is discretionary and they expect to be looked after – especially when it comes to business travellers – so they will quickly take their money elsewhere. And they will tell many others through word-of-mouth and online reviews,” Ms Schooling observed. “Having one visitor once is not a good strategy; the most cost-effective business is repeat business, and you need those satisfied customers to amplify your brand and your marketing efforts.” No, it’s not all about price A study published in July 2023, in the
26 Business Events Africa October 2023
Who is
Nathalie Schooling? Nathalie Schooling is Founder and CEO of nlightencx, an Africa-based customer experience company. In 2020, she was recognised as a top 150 global thought leader by Survey Sensum, an international CX management platform. In 2021 and 2023, she was featured in the CX Hall of Fame, which identifies the most inspiring CX thinkers. She also co-authored and launched South Africa’s first B2B client experience handbook in 2022. www.businesseventsafrica.com
TOURISM PAGEWATCH STRAP
American Marketing Association’s Journal of Marketing, shows clearly that in the hotel industry, for instance, pricing and positive online reviews of a guest’s stay are the two most important drivers of business. “If you can balance both, you have a winning formula,” Ms Schooling emphasised. “In the local airline industry, for example, there’s a school of thought that it’s all about the price of a seat. It’s important, of course, especially for local leisure travellers. But, if price is your only point of difference, when a competitor matches or beats that price then you have nothing else to offer. “Better to be an Airlink and have a superior on-time record versus your bigger competitors, or a LIFT airline that offers better customer service. A good experience will be remembered long after the cost of the flight is forgotten.” Training and motivating tourism employees Ms Schooling said that the same principle applies to all tourism products and for this reason it’s important even for budget-focused operators to spend time and money on staff training — whether this is on-the-job or in specialist training environments such as colleges and technikons. It’s also essential to reward employees appropriately and create a supportive environment where they feel valued and can progress in their workplace. Too often, tourism jobs in South Africa are not seen as career paths and are mere ‘fill-ins’ until something offering better pay and opportunities comes along. “Demotivated employees give bad service. Bad service devalues your product. Even budget customers have a right to expect friendly and efficient service, as well as effective product delivery,” Ms Schooling observed. Educating all the other role-players Motivating all role-players in the wider SA tourism environment – including the general public and those working in transport, retail, government, law enforcement and border control – should be a key part of making the country more tourist-friendly. Ms Schooling said that she was pleased to hear that Toni Gumede, manager in the office of the chief executive officer of Brand South Africa, had told an international marketing conference in early September that tourism branding should be ‘inside out’, with a focus on achieving buy-in from people and business within the country. “If [local] people are not happy with their tourism product, then you have already lost half the battle,” Ms Gumede said. “It’s music to my ears,” Ms Schooling enthused. “South Africa is a brand, and each region is a brand. The people living there are a part of that brand, even if they don’t work directly in tourism, because they interact with visitors regularly in some way. “So, they need to be made aware of the importance of tourists to the country — and the critical role that they can play, even if it’s just a ‘hello’ and a smile or a wave. “Africans are naturally friendly and outgoing people. They can contribute more to a great visitor experience than paying millions to Trevor Noah to be a brand spokesperson, or being a sponsor of an English Premier League soccer team.” www.businesseventsafrica.com
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Image by Rudy and Peter Skitterians from Pixabay
PAGE A LOCAL STRAP PERSPECTIVE
South Africa’s booming tourism industry is poised for long-term success South Africa’s tourism industry has emerged strongly from the effects of the pandemic. Within the next 10 years, the sector is expected to contribute 800,000 jobs and R287-billion to the national economy. Furthermore, according to the Department of Tourism, the country hosted more than two million visitors in the first quarter of 2023 and more than 5.8-million last year.
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he first quarter of the year also saw foreign direct spending hit an impressive R25.3-billion, a 143 per cent increase compared to the same period in 2022. The local tourism industry is well positioned to continue witnessing unprecedented growth and by leveraging innovative strategies, key players in the industry will be able to further augment that and help South Africa fulfil its tourism potential. Marc Wachsberger, chief executive officer of The Capital Hotels, Apartments & Resorts said: “Our currency, cost of living and gorgeous
scenery make this country a magnet for international visitors and the rising number of visitors reflects this. We have a golden opportunity to turn this boom into meaningful long-term growth, all we need is for government to move out of the way and let the private sector do what it does best.” It starts with E-Visas Implementing an e-visa system stands as a paramount step towards fuelling the growth of South Africa’s tourism industry. Streamlining the visa application process not only expedites entry for travellers but also
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demonstrates a commitment to welcoming visitors. The proposed e-visa system promises to significantly reduce bureaucratic hurdles, making South Africa an even more attractive destination. Unfortunately, as it currently stands the e-visa system is a barrier to the growth of the industry. Earlier this year, the Department of Home affairs informed the country that 58 per cent of e-visas had been rejected because they had not been processed in time. This following an announcement that only 48.7 per cent of all e-visas had been processed and only 3.2 per cent had been approved. www.businesseventsafrica.com
A LOCAL PERSPECTIVE PAGE STRAP
Marc Wachsberger, CEO of The Capital Hotels, Apartments & Resorts.
Samantha Williams, Commercial Director at Profitroom.
Shanna Docherty, Cathay Pacific’s Regional Head of Trade Sales for Middle East and Africa.
Addressing this will be key to achieving the industry’s projected growth targets.
Pacific are helping ensure that the country’s short-term tourism gains are turned into long-term successes. Shanna Docherty, Cathay Pacific’s regional head of trade sales for Middle East and Africa said: “We are seeing significant growth in connecting Asia and Africa for both business and leisure. South Africa is the perfect anchor for us to begin expanding into the continent and continue to facilitate the growth of the tourism industry.” Sustainable air travel practices are also integral to this equation. The industry is making strides towards reducing its environmental footprint through initiatives like Fly Greener, which began in 2007, Cathay Pacific has offset more than 160,000 tonnes of carbon emissions, which is the equivalent of 30 million taxi rides. South African tourism industry players that emulate this strategy sooner rather than later will find themselves ahead of the curve as the industry continues its push to become more sustainable.
and book their trips, providing them with greater convenience, flexibility and control while enabling the industry to optimise its operations, drive revenue and enhance customer experiences. Samantha Williams, commercial director at Profitroom said: “Travellers can encounter up to 500 different digital touchpoints en route to booking their trips. By leveraging our pioneering technology, we have been able to help hoteliers achieve phenomenal growth in direct revenue.” Growth in direct revenue allows hotels to improve their service levels, optimise efficiency, hire staff, and indirectly plough money back into the economies they serve. This creates a positive feedback loop that helps grow the economy and ultimately puts money into the pockets of ordinary South Africans. The booming tourism industry in South Africa is a testament to the country's allure and potential. The Capital Hotels, Apartments and Resorts, Cathay Pacific, and Profitroom are instrumental in shaping this success story. Through initiatives like the proposed e-visa system, sustainable air travel practices, and innovative tech solutions, the industry is poised for even greater heights. By continuing to invest in these strategies, South Africa can solidify its position as a premier global travel destination.
Addressing supply and demand OR Tambo International is the busiest airport on the continent and that puts South Africa in a unique position. Increased travel has put upward pressure on the demand for accommodation options. This in turn has led to higher local room prices which is great for hotels. Mr Wachsberger added: “The weakness of the South African Rand presents a golden opportunity for international travellers to experience the country. The favourable exchange rates for visitors travelling to South Africa and our cost of living, when compared to Europe and North America, staying at hotels like the ones in The Capital group, translate into affordable luxury.” Connecting continents According to the Department of Tourism, this year, welcomed 23 new routes, filled 1.8 million seats and saw an airline capacity increase of 56 per cent. The future of South Africa's tourism industry is intrinsically linked to the aviation sector. As travel becomes more accessible and efficient, the potential for growth in the tourism industry expands exponentially. By enhancing South Africa’s accessibility to the rest of the world, airlines like Cathay
Technology is the key The tourism industry has undergone a transformation in the wake of technological advancements, and the significance of advanced booking engines for hotels cannot be emphasised enough. Booking engines focusing on direct revenue have revolutionised the way travellers plan
“We are seeing significant growth in connecting Asia and Africa for both business and leisure. South Africa is the perfect anchor for us to begin expanding into the continent and continue to facilitate the growth of the tourism industry.” www.businesseventsafrica.com
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PAGE VENUE STRAP NEWS
The President Hotel appoints new general manager The President Hotel in Bantry Bay, Cape Town is pleased to welcome back and announce the appointment of its new general manager, Reinard Korf. Officially titled the general leader, Mr Korf brings nearly twenty years of experience in the hospitality industry to his new role, having worked for some of the largest brands and best independent hotels in the world across Africa, Europe, Australasia and a stint in Asia.
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n 2017, Mr Korf worked as operations manager for The President Hotel for two years before moving to the Netherlands. During his time abroad he was the cluster general manager for IHG, and then moved on to opening Four Elements, the world’s very first zero-energy hotel in Amsterdam. Mr Korf then joined citizenM Hotels as head of hotel openings, managing the group’s new property pipeline from concept to opening. In February 2021, he returned to Cape Town as pre-opening general manager for the Rockefeller Hotel, before heading to Thailand to take on the role of vice president for Collective Hospitality. Home truly is where the heart is and this lead Mr Korf back to Cape Town to join Newmark Hotels as general manager pre-openings, transitions and projects. He is known for his strong leadership skills, his commitment to guest service, and his ability to create a positive and productive work environment for his team.
“We are excited to welcome Reinard back to The President and we are confident that he will lead our hotel exceptionally in the coming years as Cape Town’s most loved hotel,” said managing director, Jeremy Clayton. Mr Korf joins The President at an exciting time as the hotel is currently undergoing soft refurbishments and upgrades of its guest rooms and dining spaces. Another exciting launch on the horizon is the opening of Cove Wellness Spa, the hotel’s new sanctuary, offering a peaceful coastal retreat to guests and visitors from November 2023. The hotel is also in the process of acquiring its Green Key certification, in line with its sustainability focus, a field Mr Korf has extensive experience and expertise in. “I am thrilled to be rejoining the team at this exciting time,” Mr Korf said. “I am passionate about providing guests with memorable experiences and I’m confident that The President is just the place to do that. I look forward to
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working with the team and the continued reinventing and innovating.” In addition to his expertise in the hospitality industry, Mr Korf is also an avid traveller and enjoys spending time with his family and friends. www.businesseventsafrica.com
VENUE PAGE STRAP NEWS
@Sandton Hotel announces Ryan Myburgh’s promotion as F&B manager @Sandton Hotel is delighted to announce the well-deserved promotion of Ryan Myburgh to the position of food and beverage manager.
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ith this new role, Mr Myburgh will be the custodian of all food and beverage outlets at the hotel, which is located on Benmore Road, while also maintaining his oversight of the banqueting offerings and experiences. Mr Myburgh, who joined @Sandton Hotel as banqueting manager, has been a dedicated and invaluable member of the hotel’s team since the opening in 2019. His passion for delivering exceptional guest experiences and his commitment to elevating culinary offerings have become a hallmark of the level of excellence the hotel prides itself on. Anthony Batistich, general manager of @Sandton Hotel, commented: “We are thrilled to see Ryan take on this new responsibility and look forward to the positive impact he will undoubtedly make. Ryan brings a customer-centric approach to his role and is dedicated to offering value for money while exceeding guest expectations. He has already implemented exciting additions to our offering, such as the introduction of a live sushi bar in our Clubhouse on www.businesseventsafrica.com
weekends, wine pairings, sip and paint evenings, and specialty coffees that will be rolled out in the coming months.” Mr Myburgh said: “Joining @Sandton Hotel as the banqueting manager and being promoted to the food and beverage manager is a step in my career which I have been working towards. I am humbled by the opportunity and cannot wait to further enhance our guests’ experience. We are currently working on menu developments as well as revamping our service offering — we have a great team, and I look forward to seeing us reach new heights.” In addition to the mouthwatering cuisine, @Sandton Hotel offers a unique experience that guests should not miss. The Clubhouse leads out onto the pool deck with breathtaking views. With Johannesburg’s beautiful weather, it’s a must-visit! While children enjoy a well-equipped playground, parents can take a refreshing swim and relax by the pool. There’s nothing quite like enjoying the summer sun with a delectable meal and a refreshing cocktail.
Mr Batistich, added: “We are excited to see the food and beverage department flourish under his leadership, and we invite our valued guests to indulge in the exciting culinary experiences he and his team will be bringing to @Sandton Hotel.”
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PAGE VENUE STRAP NEWS
(Centre) CEO of Collins Residential: Murray Collins, Premier of KwaZulu-Natal: Ms. Nomusa Dube-Ncube, and President of Club Med: Henri Giscard d'Estaing with the Club Med and Collins Residential teams.
Club Med Tinley — first Club Med Resort in South Africa The hospitality landscape in South Africa is about to be redefined with the upcoming launch of Club Med Tinley, the first Club Med resort in the country, with a distinctive combination of beach and safari experiences.
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his ground-breaking development is a result of a collaborative partnership between the esteemed operators, Club Med, and the Collins Residential Consortium, developers of Club Med Tinley. As the first of its kind in the country, this all-inclusive resort is poised to make contributions to the region, ushering in opportunities for job creation and sustainable growth. Murray Collins, chief executive officer of Collins Residential, said: “Together with esteemed visionary equity partners made up of private investors and companies with roots in South
Africa, The Collins Residential Consortium’s ground-breaking venture into the Club Med resort reflects our dedication to enhancing the tourism landscape in Southern Africa, serving as a driving force for regional growth.”
President of Club Med: Henri Giscard d'Estaing and CEO of Collins Residential: Murray Collins
CEO of Collins Residential: Murray Collins and President of Club Med: Henri Giscard d'Estaing
All-inclusive hospitality with Club Med Tinley Club Med Tinley represents a great step forward in the hospitality industry, serving as one of the larger hospitality projects in South Africa. It is anticipated to generate over 800 direct jobs and an additional 1,500 indirect
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jobs, invigorating the local economy and empowering individuals and families with newfound opportunities. During its realisation, the project will also employ 1,200 construction workers, providing a significant boost to the job market. Supported by South African debt funders and equity partners, Club Med Tinley represents an investment exceeding R2-billion under the enterprise of Tinley Leisure (Pty) Ltd. The construction period is estimated to be 28 months, commencing in early 2024, with the resort opening scheduled around July of 2026.
Premier of KwaZulu-Natal: Ms. Nomusa Dube-Ncube.
www.businesseventsafrica.com
VENUE PAGE STRAP NEWS
Development Manager of Collins Residential: Trenley Tilbrook, Financial Director of Collins Residential: Jon de Bufanos, MD of Club Med South Africa: Olivier Perillat-Piratoine, CEO of Collins Residential: Murray Collins, President of Club Med: Henri Giscard d’Estaing, Head of Residential Projects: Geoff Perkins and Club Med New Business Development Director: David Vely.
Club Med commits to eco-certifying the construction of all its new Resorts with BREEAM or their local equivalent. BREEAM is one of the most recognised international and independent eco-construction certifications in the world. In South Africa, the aim is to achieve a four-star rating from the Green Building Council of SA (GBCSA) for this development. Regarding the Tinley Resort's operations, Club Med will adhere to Green Globe standards: an international and independent sustainable tourism certification. This standard rewards establishments in the tourism sector that are committed to improving the environmental and social management of their activity in four fields: sustainable management, economic/ social, cultural heritage and the environment. 100 per cent of Club Med resorts are Green Globe Certified. A Jewel of KwaZulu-Natal Club Med Tinley is nestled on the North Coast of KwaZulu-Natal, fondly known as the ‘Dolphin Coast’, and offers panoramic views of pristine beaches and coastal dunes. The resort is conveniently accessible via the King Shaka International Airport, making it an attractive destination for both local and international travellers. While carrying a strong flair of the African continent, the resort interiors, entertainment, and even food and beverages are inspired by the location, climate, and cultures of Southern Africa. Activities and sports are an integral part of the Club Med DNA and expertise, and active guests can expect a diverse array of land and water activities. The company serves both individual and Meetings & Events customers. With a strong focus on ski holidays and Mauritius and Seychelles destinations, the brand also thrives in locations such as the Maldives, Bali, Thailand, and Turkey, particularly popular with South Africans. www.businesseventsafrica.com
Charles Russon of ABSA Bank, French Ambassador: David Martinon, CEO of Collins Residential: Murray Collins, Premier of KwaZulu-Natal: Ms. Nomusa Dube-Ncube, President of Club Med: Henri Giscard d'Estaing, TP Nchocho of Industrial Development Corporation, Kennedy Bungane of African Bank Limited.
(Centre) CEO of Collins Residential: Murray Collins, Premier of KwaZulu-Natal: Ms. Nomusa Dube-Ncube, and President of Club Med: Henri Giscard d'Estaing with the Club Med and Collins Residential teams. President of Club Med: Henri Giscard d'Estaing.
MD of Club Med South Africa: Olivier PerillatPiratoine, Collins Residential Development Manager: Trenley Tilbrook, Mayor of iLembe District Municipality: Thobani Shandu, Club Med New Business Development Director: David Vely and CEO of Enterprise ILembe: Linda Mncube.
CEO of Collins Residential: Murray Collins, Premier of KwaZulu-Natal: Ms. Nomusa Dube-Ncube, French Ambassador: David Martinon and President of Club Med: Henri Giscard d'Estaing.
French Ambassador: David Martinon and President of Club Med: Henri Giscard d'Estaing.
CEO of Collins Residential: Murray Collins and President of Club Med: Henri Giscard d'Estaing.
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PAGE VENUE STRAP NEWS
Durban ICC voted Africa’s leading meetings and conference centre once again The votes have been counted and it is now official. The Durban International Convention Centre (Durban ICC) has once again been crowned as ‘Africa’s Leading Meetings and Conference Centre’ at the esteemed 2023 World Travel Awards. This prestigious accolade marks a remarkable milestone for the Durban ICC as it celebrates this remarkable achievement during the thirtieth-anniversary edition of the World Travel Awards.
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n the 23-year history of the award category at the World Travel Awards, this marks the eighteenth occasion that the Durban ICC has been bestowed with this prestigious title, a testament to its unwavering commitment to excellence. The World Travel Awards, known for its tradition of honouring travel excellence and industry leadership, has, for three decades, been recognising organisations that consistently elevate the standards of the global travel and tourism sector. The Durban ICC’s dedication to providing world-class services and facilities for meetings and conferences has made it a natural recipient of this prestigious title. In celebration of this remarkable accomplishment, the World Travel Awards Africa and Indian Ocean Gala Ceremony, hosted at Dubai’s iconic
Atlantis The Royal on 15 October, served as the platform to honour this year’s winners. The glamorous event brought together industry leaders and luminaries from across the African and Indian Ocean regions. Speaking at the event, Durban ICC chief executive officer, Lindiwe Rakharebe expressed her gratitude. She said: “We are immensely proud and humbled to be named ‘Africa’s Leading Meetings and Conference Centre’ in the 2023 World Travel Awards. This achievement reflects the tireless dedication of our team and our unwavering commitment to providing a world-class platform for meetings and events.” It was also a proud night for the city of Durban, which took top honours in two destination categories, namely; ‘Africa’s Leading Meetings and
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Conference Destination’ and ‘Africa’s Leading Festival and Event Destination.’ The Durban ICC has consistently been a pioneer in the international meetings and events industry in South Africa. It has served as a catalyst for economic growth and a hub for global knowledge exchange. This prestigious recognition by the World Travel Awards underscores its pivotal role in elevating South Africa’s stature in the global travel and tourism landscape. The Durban ICC extends its gratitude to all its clients, partners, board members and stakeholders who have played an integral part in this journey of excellence. The centre remains steadfast in its mission to provide exceptional services, inspire innovation, and contribute to the growth of South Africa’s meetings and events industry. www.businesseventsafrica.com
CHEF’S PAGE PROFILE STRAP
A full set of kitchen knives goes everywhere with Chef Ofentse Executive Chef Ofentse Morake brings passion and mentorship to The Maslow’s kitchen brigade.
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he 35-year-old’s curiosity for cooking was ignited by his six aunts, and after a short stint in the United Kingdom after school, and a false start at the University of Johannesburg, he decided to turn his passion for food into a career. He studied for an International Professional Chefs Diploma through Capsicum Culinary Studio and hasn’t looked back since. “I was able to do an internship at the Ritz Carlton in Naples, Florida that turned into a commis chef role for just over a year,” Ofentse said. It was here that he worked under the chef he credits as being his first mentor, Dan Vargo, who taught him to be dedicated and detailorientated, and to always carry something with which to take notes. He joined The Maslow on 1 August, from his previous role as cluster executive chef for two four-star hotels in Johannesburg, and three years as consulting head chef at a five-star luxury lodge in Tanzania. One of the proudest moments in his career was when the Johannesburg restaurant he co-owned was named in the Eat Out Top 100 Restaurants. Ofentse’s approach to food is to source the freshest and most seasonal ingredients, and prepare them in clever and interesting ways. “A good meal must engage the senses — from the eyes to the smell and taste.” Maslow guests can expect changes to the menu of the Lacuna Bistro and Bar, to include more sharing aspects, with a Modern Mediterranean style of food — possibly inspired by his fourth trip to Italy last year. “They can take something as simple as a piece of toasted crostini, rub it with garlic, and pair it with fresh basil, tomato, and buffalo mozzarella and it is just phenomenal.” The menu he has in his mind features ‘great dishes, with simple ingredients and www.businesseventsafrica.com
slow cooking elements which showcase the brilliance of comfort food that shines and is uniquely The Maslow’. Ofentse’s three most essential ingredients for flavour are garlic, onions, and chilli, or what he calls ‘the holy trinity of the kitchen’, but he avoids cooking anything more exotic than warthog. “No lion or crocodile for me, please.” His first task as Executive Chef has been to update the staff canteen menus. “This has a trickle-down effect on service levels in the hotel — happy staff take better care of our guests.” If Johannesburg Metro Police had to pull Ofentse over on his way home from work, they’d be surprised to find a full set of knives in his boot. “My chef’s knives are like my children and my mind is most at ease when I know exactly where they are,” he said. “I once found them being used to open tins — that person quickly found out not to do that again.” A self-confessed fire addict, Ofentse loves grilling over hot coals, and, if you find him at home, with a game of Man United on the TV, he could be seasoning a Tomahawk steak with BBQ spice and a touch of curry powder or preparing a tilapia with a fresh salsa verde or chimichurri. He is married to Pam and the couple have a nine-year-old daughter, with another on the way. What is your signature dish? Pan roasted lemon cream salmon loin, with any good Cabernet Sauvignon — I prefer Delaire Graff Cabernet Sauvignon Reserve 2020. What trends are emerging in the conference industry? People are asking for tasty, healthy food. It seems like the trend in conferencing is to provide light and healthy food. People do not want to feel heavy and lethargic during a conference.
What has remained constant in this industry? With good restaurants and hotels, it is important to continue sourcing fresh produce locally and use what the season has to offer. What is your favourite beverage? Water. What is your favourite food? Burgers. What is your pet hate? People who mistreat others because of professional or social status. What is your great love? Cooking over fire/coals. Are you adventurous? I am mildly adventurous, the most adventurous thing I have done is camp in the open air in the Serengeti. I would love to bungee jump and to skydive, one day.
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PAGEHYBRID COVER THE STRAP STORYEVOLUTION
A surge in hybrid fuels demand for exceptional conference venues In the wake of the remarkable shift towards hybrid and remote work arrangements, the quest for extraordinary conference venues has reached new heights, with a focus on fostering connections among colleagues and stimulating surroundings taking centre stage. By Samuel Nassimov, managing director of Premier Hotels & Resorts
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mid this evolution, the significance of inspiring surroundings has taken centre stage, as companies seek innovative alternatives to the conventional office setting. The need for conference facilities that offer seamless, stress-free, and one-of-a-kind in-person meetings has become paramount. As companies seek alternatives to the traditional office setting, finding conference facilities that offer seamless, stress-free, and one-of-a-kind in-person meetings has become essential. One standout player in the realm of hosting exceptional conference and corporate events is Premier Hotels & Resorts, with a prominent presence across South Africa. Renowned regions such as Drakensberg, Kruger National Park, OR Tambo and East London have emerged as alluring choices
for conferences, owing to their picturesque landscapes and well-equipped conference facilities. Here is what to look for when selecting a conference venue: Indoor vs outdoor opportunities The dynamics of conferences have shifted dramatically since the onset of the Covid-19 pandemic. Companies are now in search of venues that offer a blend of environments, moving away from traditional classroom-style setups. Flexibility The trend has shifted from large theatre-style settings to smaller, more intimate group sessions. Clients increasingly demand versatile seating arrangements and breakout areas tailored to the specific needs of each conference or team-building activity.
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Adaptable scheduling and time-keeping also plays a crucial role in accommodating the changing requirements of conferences. Equipment The functionality of technology is now paramount. A robust audio-visual setup and high-speed uninterrupted Wi-Fi being prevalent. Smart TVs, projectors, audio setups, connectivity cables, and ample plug points are must-haves. Conference units must host built-in microphones and video cameras, to facilitate seamless connectivity through platforms like Zoom, Skype, and Microsoft Teams. Tech professionals must be on standby to address any troubleshooting issues that may arise. Finally, and critically, the tech professionals must be on stand-by to assist with troubleshooting issues that might arise. www.businesseventsafrica.com
Image by tookapic from Pixabay
THE HYBRID COVER PAGE EVOLUTION STORY STRAP
Who is
Samuel Nassimov?
Culinary experiences Nutritious, nourishing fare is vital to maintaining focus and productivity throughout a conference, which is why standard menus are falling away. This has led chefs to move toward offering a pick ’n choose menu of superior culinary offerings that cater to diverse dietary requirements and using their skills so as to not offer the same items each day. Incorporating restaurants, gourmet catering services, and wine tastings into conference programmes can enhance attendees’ experience, providing an opportunity to savour the region’s delightful cuisine, and sample world-class wines during breaks or networking sessions. Unique and captivating settings When it comes to a venue’s natural beauty, this is an easy tick-box. Majestic mountain ranges and picturesque landscapes create a captivating backdrop for conferences. A venue’s layout and ambience significantly impacts a conference’s success. Research indicates a notable correlation between workplace ambience, employee performance, and productivity. Adequate meeting rooms that can accommodate the conference’s size and requirements are vital. Venues that provide ample natural light and fresh air foster collaboration, creating a happier and more effective team. www.businesseventsafrica.com
Teambuilding activities In addition to the allure of exclusive conference venues and their amenities, many venues offer a range of teambuilding activities that can be seamlessly integrated into conference schedules. These experiences foster camaraderie, encourage collaboration, and provide memorable moments for conference attendees. The ‘bleisure’ trend Most conference venues are typically located in proximity to other tourist attractions and activities, such as wildlife reserves, golf courses, hiking trails, or historical landmarks. These allow conference attendees to combine business with leisure, providing opportunities for relaxation and exploration during their stay, and enhancing the overall conference experience. On-site accommodation For multi-day conferences, on-site accommodation is a significant advantage. Premier Hotels & Resorts offers preferential rates for conference attendees, providing rooms and suites equipped with modern amenities, such as designated workspaces and complimentary high-speed WiFi. These accommodations offer a peaceful and conducive environment for both work and rest.
From a humble 40 bedrooms, Samuel Nassimov has grown the group’s portfolio to encompass 24 hotels and resorts, providing almost 23,000 bedrooms to discerning business and leisure travellers and employing over 1,500 employees. Sam attended hotel school in Tel Aviv in the 1970’s and started his career at the bottom of the ranks at the city’s famous Dan Hotel. Driven by a passion for cooking, his next step was as a trainee chef, a position in which he excelled, and which resulted in a promotion to Head of the Grill Room. With a superior collection of hotels, resorts and conference facilities in the principal business and travel destinations in SA, and with Samuel at the helm, Premier Hotels & Resorts is a rapidly growing force in the South African leisure, business travel and conventions industry. Location Choosing a conference venue with safe and easy access to public transportation, along with nearby quality accommodation, is essential for convenience. All Premier Hotels’ locations are well-suited for colleagues and teams travelling from both near and far, offering high-end facilities for conducting business in absolute comfort. The combination of scenic beauty, unique event spaces, exceptional facilities, attentive service, culinary delights, and immersive experiences has catapulted venues like Premier Hotels & Resorts to popularity as top-notch conference destinations.
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PAGE STRAP MARKET NEWS
V&A Waterfront’s Cape Town Cruise Terminal is Africa’s best Cruise tourism injects R1.2 billion into Western Cape Economy — Wesgro study.
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he Cape Town Cruise Terminal has scooped the Africa’s Leading Cruise Port 2023 prize at the World Travel Awards, an accolade that recognises the best travel, tourism and hospitality brands in Africa and the Indian Ocean. “The cruise ship industry is an important part of Cape Town’s ocean economy and of our city’s proud maritime heritage. As beautiful as Cape Town is, if a cruise passenger’s experience on arrival is unpleasant, it can affect their entire perception of the city,” says David Green, chief executive officer of V&A Waterfront. “From international experience we know that the cruise line industry offers enormous potential for tourism growth, and are determined to extend the world-class experience the V&A Waterfront is known for to the Cruise Terminal.” According to a recent Wesgro economic impact study for the 2022/23 cruise season, cruise tourism injected an estimated R1.2-billion into the
Western Cape economy between November 2022 and May 2023, marking the biggest cruise season the Cape Town Cruise Terminal has seen to date. For every thirty arriving cruise passengers, the Western Cape cruise industry created one full-time job. This resulted in a total of 1,800 local jobs being created during the 2022/23 season alone. Wrenelle Stander, chief executive officer of Wesgro and spokesperson for Cruise Cape Town, says: “We are delighted that the Cape Town Cruise Terminal has been recognised with this prestigious award. The Western Cape cruise industry is growing and, together with our partners, we look forward to a sustainable and responsible future for the tourism industry and South Africa as a whole, as we anticipate even greater achievements in the seasons to come.” International visitor spending recorded an excess of R612-million, compared to local visitor expenditure of R132-million over the same period, with cruise lines
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contributing over R648-million to the Western Cape economy, according to the Wesgro study. An overwhelming 63% of cruise passengers said they would revisit a destination they had encountered through cruise tourism. The Cruise Terminal was first announced eight years ago, when the Transnet National Ports Authority named the V&A Waterfront as the preferred bidder to develop and manage the city’s cruise terminal for multiple use, to ensure year-round activity. By 2018, the Waterfront had completed two phases of development and upgrades to the cruise terminal building and was ready to unveil Makers Landing, a R63-million investment, in partnership with the National Treasury’s Jobs Fund, to support Cape Town’s thriving food community, with a kitchen incubator and food hub, in which small food entrepreneurs could prosper and grow their businesses. An additional attraction that introduces cruise visitors to the best of the city’s food talents as they set foot onto dry land. www.businesseventsafrica.com
MARKET PAGE STRAP NEWS
The Overall Events & Communication team, from left: Chwayita Jacobs, Claire Kivedo, Chinney Gallant and Chantelle Gallant.
Overall Events & Communication celebrates 14 years in business Overall Events & Communication has been recognised as one of the preferred business event organisers within Nelson Mandela Bay and the Eastern Cape region and has been connecting people through business events since 2009.
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heir 14 years of industry experience in organising business events and conferences has been instrumental in being awarded this honour and recognition. This 100 per cent women-owned business has been growing steadily and has gained numerous medium to large scale clients that they assist with their internal and external stakeholder relations and communication projects. They attribute their successful business journey to a love for connecting people and a can-do attitide. Claire Kivedo, managing creative www.businesseventsafrica.com
director, said: “We enjoy creating great gatherings that matter and strive to ensure that our stakeholders’ expectations are exceeded.” Ms Kivedo and her team of experienced organisers look forward to celebrating many more years of doing what they do best. Ms Kivedo said: “We are determined and committed to incorporate 100 per cent sustainable event greening solutions to all of our events and projects and, so far, have succeeded with the majority of our clients when implementing their events and conferences. There is so much more we can do to reduce our carbon footprint
daily and we have seen the results in action, which motivates us to do more of it. Every choice makes a difference, no matter how small.” Their team has hosted national and international conferences, exhibitions and a mulitutde of stakeholder engagements within the Eastern Cape, Western Cape and Gauteng. Their network has expanded over the 14 years, which means that they have been able to provide more value to their clients where it is needed. “We look forward to the next 14 years of growth and continued trust in our services,” Ms Kivedo concluded.
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Image by Gia Conte-Patel from Pixabay
PAGE STRAP MARKET NEWS
Thandubuhle Mgudlwa appointed CEO of Joburg Tourism Company The Johannesburg Tourism Company recently announced that Thandubuhle Mgudlwa has been appointed as its new chief executive officer with effect from 1 October 2023.
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r Mgudlwa’s experience includes areas such as strategy, research, policy, development, planning, investments, commercialisation, business tourism, sector modelling, destination management and marketing in relation to tourism. A significant amount of his time is spent on remodelling and turning around the tourism sector in Johannesburg to stimulate growth and achieve competitiveness. He formerly held the position of executive head responsible for tourism strategic services in the Johannesburg Tourism Company and also served as a Director for Tourism in the City of
Johannesburg. “On behalf of the Johannesburg Tourism Company Board and Management, I would like to welcome and congratulate Mr Mgudlwa on his appointment to lead the Johannesburg Tourism Company,” said Gugu Sithole, board chairperson. Mr Mgudlwa holds a BComm Honours degree in Tourism Management from the Nelson Mandela University, a BTech in Tourism Management from the University of Johannesburg and has completed a Senior Leadership Development Programme through the University of Cape Town’s Graduate School of Business.
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www.businesseventsafrica.com
Image by rostichep from Pixabay
MARKET PAGE STRAP NEWS
How online payments are helping visitors rediscover South Africa According to recent data from the Minister of Tourism, Patricia de Lille, more than 5.8 million people visited South Africa last year, and more are expected in the coming years.
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ravel has rebounded healthily from the pandemic and is expected to keep growing by an estimated 7.6 per cent annually. Growth like this has been fuelled, in part, by the combination of South Africa’s weak currency, when compared to many countries in the global north, and the ease that online payments give travellers. The convenience of online payments has not only simplified the booking process but has also instilled newfound confidence in travellers as they embark on their adventures. Michael Puffett, senior business development manager at Profitroom Africa said: “The beauty of online payments is the fact that it’s not just about convenience — it’s about safety too. Travellers can now make themselves less susceptible to theft and fraud. Furthermore, by offering travellers multiple payment options – from credit cards to digital wallets – hotels can also amplify their booking potential. So, it is a win-win for everyone.” Lee-Anne Singer, chairperson of the Federated Hotels Association of South Africa (FEDHASA) in the Cape, said: “It is encouraging to see local and international travel improve so much. Visitors this year spent more than R25-billion and it looks like that number will only continue to
www.businesseventsafrica.com
increase. Having a safe and convenient digital payments infrastructure is a key part of that growth.” Safe, secure, convenient One of the primary reasons for the popularity of online payments in the South African travel landscape is the stringent security measures employed by travel websites. Encryption technologies, reinforced by multi-layered security protocols, are deployed to safeguard users’ sensitive financial information. This ensures that travellers can confidently complete transactions without the nagging worry of data breaches or fraudulent activities. Profitroom has recently teamed up with Callpay to enhance the safety, security, and convenience of online payments for travellers. As part of this collaboration, Profitroom plans to integrate scheduled token payments on selected payment gateways. This token will allow travellers to schedule payments on a specific date, such as seven days prior to check-in. Andre Knobel, Head of Operations at digital payment specialists Callpay, adds, “Thanks to industry-leading encryption standards we have been able to create an incredibly safe digital payments ecosystem that blends safety with
Michael Puffet.
convenience. This makes South Africa an appealing place to visit, as international travellers can have the peace of mind that their data is secure.” Partners in payments The success of this combination has led to Profitroom and Callpay joining forces in a move that will help bolster the online payments landscape. Mr Puffett said: “With a shared vision of fostering innovation and bringing value to our client bases, partnering with Callpay aligns perfectly with what we want to be able to offer our clients. Payment gateway solutions have often presented difficulties for some of our clients, but, with our new partnership, those problems are set to become a thing of the past.”
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Image by Nici Keil from Pixabay
PAGE STRAP MARKET NEWS
The Victoria Falls.
Africa Albida Tourism announces senior management changes In a restructuring exercise to align the group for growth and expansion, leading hospitality group Africa Albida Tourism (AAT) has announced senior appointments, effective 1 September 2023.
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igel Frost has been appointed managing director after serving as finance and operations director since August 2016. The years since the onset of Covid-19 and its effects on the industry and the group were tumultuous, and Mr Frost successfully guided AAT through those challenging years, to its current position of financial strength and stability, with ambitious plans for further development. “I am delighted to move into this new position where I hope to continue the strong leadership of the AAT group,” Mr Frost said. “Having been with AAT for 15 years, I have witnessed its growth and success as a leading player in the industry, and I have also seen the challenges and opportunities that lie ahead of us. I am confident that we have the vision, the strategy and the talent to overcome them and to achieve our goals. I, together with our incredibly loyal and hard-working team, look forward to taking the group to new heights,” Mr Frost added.
Anald Musonza, the current resort general manager, will move into a sales-focused position as head of sales and marketing, whilst understudying Ross Kennedy for succession planning and growth. Mr Musonza will be working closely with Bryony Acutt, international sales and brand manager, and Nommy Vuma, group marketing and PR manager. Andy Conn will remain as Victoria Falls-based group operations manager, overseeing the group’s properties and product operations. A new general manager is being recruited to take over from Mr Musonza. Ross Kennedy, the outgoing chief executive, and Dave Glynn, chairman, will remain on the board of directors and in advisory roles, whilst focusing on development and growth strategies. “After 50 years in the hospitality industry, including 32 years involved in building and creating AAT from the very first designs of Lokuthula Lodges and Victoria Falls Safari Lodge, I’m taking a small step back, knowing that the team in
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Nigel Frost, Managing Director — Africa Albida Tourism.
place will take us on an ever improving and exciting journey forward as leaders in our tourism sector,” Mr Kennedy said. AAT operates a portfolio of properties in the iconic destination of Victoria Falls, Zimbabwe, namely Victoria Falls Safari Lodge, Victoria Falls Safari Club, Victoria Falls Safari Suites, Lokuthula Lodges, The Boma — Dinner & Drum Show and the new Victoria Falls Safari Spa. www.businesseventsafrica.com
SAACI PAGE STRAP NEWS
Embracing the outdoors for events As we move through spring and eventually summer, leveraging the stunning outdoor landscapes of South Africa can provide a unique and memorable backdrop for meetings and events during the summer months. By Glenton De Kock, chief executive officer of SAACI
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hen planning, why not consider venues or activities that may offer scenic venues with breathtaking natural views, such as vineyards, botanical gardens, or coastal offerings. In utilising outdoor spaces like gardens, terraces, or courtyards for sessions, networking, and receptions, you not only create natural settings, but also recognise the beauty of our country at this time of year. South Africa’s rich biodiversity offers opportunities for wildlife-themed meetings and events. This can be combined with educational sessions on our wildlife conservation efforts to create a unique and purposeful experience. Should wildlife not be for your client, our stunning coastline and beachfront venues are ideal for relaxed conferences, team-building
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activities, and beachside dining. The incorporation of local cuisine and entertainment to showcase the region’s culture around firepits or outdoor grills would make for a unique, unforgettable dining experience under the stars. It would be remiss if a renowned bottle from one of many world-class wineries is not on offer as part of the culinary experiences, as part of a sensory journey. All this while attendees explore the rich history and culture of South Africa, led by engaging local storytellers and guides, to share the region’s heritage. Our country has a diverse product offering that allows for organising eco-friendly outdoor meetings and events which incorporate environmental activities into your event agenda.
Our local music, dance, or art during your event to immerse participants in the local culture is always welcomed. In addition, the natural setting enhances relaxation and promotes wellbeing for attendees. While our weather is moderate at this time of year, remember to plan for potential weather contingencies and provide shaded areas, cooling options and sunscreen to ensure the comfort of attendees during outdoor events. By embracing South Africa’s outdoor beauty and culture, you can create a truly unforgettable and immersive meeting or event experience.
Business Events Africa October 2023 43
PAGE STRAP EVENT GREENING FORUM
Event greening case study: SAACI’s 2023 Congress As the association for the conference industry, SAACI uses its annual congress as a platform to showcase and demonstrate many best practice standards in event management. From tweaking the programme to achieve the perfect balance of networking and content, to constantly adapting the set-up to maximise attendee engagement, each and every congress builds on the last one.
I
n terms of the congress’s event greening, this ongoing refinement is also evident. Glenton De Kock, chief executive officer of SAACI, said: “We took care to bring in a lot of sustainability elements throughout the event, to build on the ‘green’ foundations we have laid at past events. Consequently, lots of small steps were taken, and many delegates may not have even noticed them at first.”
Here is an overview of the best practice sustainability measures taken at the event: Venue and accommodation The SAACI Congress was held at Addo Elephant Park. This decision was in part motivated by the Department of Tourism’s drive to host more business events in ‘villages, towns and small
44 Business Events Africa October 2023
dorpies’, because of the economic benefits they can transfer to host destinations. It may surprise some that this is another aspect of event greening, in considering not only the environmental impacts of an event, but also the social and economic ones. A consequence of this choice was that the venue did not have on-site accommodation for the guests. Instead,
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EVENT GREENING PAGEFORUM STRAP
nearby options were sourced, and a shuttle service was implemented to help get guests to and from the congress and side events, quickly, conveniently, and with a lowered carbon footprint. Registration All delegates received a lanyard at registration. “By choosing to use good quality lanyards now, we are planning on reusing them again at future events and nurturing a culture of reuse at our events rather than one of single use,” Mr De Kock said. He adds that key event information – such as the programme and transport pickup points – were accessible via QR codes on the back of each lanyard badge. This ensured that they were conveniently accessible for everyone while eliminating the need for printouts. Event setup A water station with mints, pens and paper was set up at the back of the room, rather than being laid out on every table in the venue. “We wanted to prevent delegates automatically using things ‘because they were there’, but instead consciously going to get said things if they were needed. Most people have a notebook and pen, and don’t really need more. Nor do most people want to eat a bowl of mints. But if mints are in front of you, it can easily happen. We’ve all done it!” The water was served from jugs rather than plastic bottles, which also helped to reduce the event’s waste footprint. Décor Oranges, lemons and Spekboom (the plant famous for its superior ability to convert CO² into oxygen) were chosen for the table décor, all of which are zero waste options as they can be reused or composted post-event. At the gala dinner, a ‘recyclable tree’, made from recyclable plastic, made an eye-catching focal point and was a reminder that most sustainability
challenges are also opportunities – plastic waste can be recycled or reused in innovative ways. Catering An effort was made to ensure that there was no over-catering. “We may have erred on the side of having a little too little food for the welcome dinner,” Mr De Kock said. “Luckily, we were able to work with the venue in a responsive manner to ensure we got it right for the subsequent meals.” Another novel idea was a ‘bring your own mug’ campaign, where guests could bring and use their own mug throughout the event. “We don’t think this worked very well, as coffee can quickly stain cups and it is hard to keep them clean for the delegates,” Mr De Kock said. “Instead, next year we will trial reusable water bottles instead, which shouldn’t have this challenge.” Programme The Strategic Plant Development Manager for Volkswagen South Africa, Michael Petrie, presented at the Congress, where he shared insights into several of the sustainability measures that have been implemented at their premises. These include water filtration and reuse systems, and using solar energy. The intention was to inspire delegates as to what is possible, Mr De Kock said.
EGF treasurer, Justin Hawes also presented on the Net Zero Carbon Events pledge and programme, to help raise awareness and gain support for this important global movement. The event’s legacy A local school choir performed at SAACI’s opening ceremony and gala dinner. SAACI is continuing to work with the school, to create a valuable legacy project and intends to maintain the relationship with them into the future. “We don’t want to just come into their lives once and then disappear. We are laying a foundation to build a real relationship and yield real benefits for years to come,” Mr De Kock said. Money was also raised for a ‘save the rhino’ campaign, which feels fitting given the event’s location in a beautiful game reserve. Mr Hawes’ feedback as a delegate and speaker was hugely positive. He said he was impressed by the various measures in place, adding, “It is always great to see greening in practice, and the many ways it can be practiced. I personally loved the table décor, which featured oranges, which some delegates ate at the end of the event!”
About us The Event Greening Forum is a non-profit organisation that promotes sustainability within the business events sector. To find out more, please visit www.eventgreening.co.za.
For more information, please contact: Lynn Mcleod Tel: 082 891 5883 Email: lynn@eventgreening.co.za
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Business Events Africa October 2023 45
Image by LOC TRAN from Pixabay
EXSA PAGE NEWS STRAP
Q&A with Chad Botha Chad Botha, managing director and co-founder of Inspire Rentals, and EXSA member, shares some insights with Business Events Africa.
D
uring Covid lockdown, what did you do to ensure that you kept the business running and diversify your thought processes? The challenge with Covid was the uncertainty. No one really fully understood how long the lockdown would continue, which made it extremely difficult to develop a solid or guaranteed strategy. One thing I have learned over the years, and it has been my saviour many times, when faced with adversity, take time to breathe, rationalise and do not feel sorry for yourself, as there will always be a lot more people in far worse positions than you will ever be. This makes one stronger and makes it easier to deal with adversity. Covid, in some ways, was easier to deal with, as there were many people and companies in the same predicament, if not a lot worse, and we were not alone. Firstly, the most obvious was to cut costs to the bare minimum, both business and personal and take stock of our asset value, cash reserves and develop various scenarios — base-case, worst case scenario and at what stage should we move to the disaster scenari? I created alternative scenarios and adapted our strategy as the various situations arose. It was not a precise science and a there were a lot of hits, misses and failures, but I had something to work with and I
adapted accordingly and always believed that we would make it. This made a big difference, as in most cases I was prepared for the worst and did not have unrealistic expectations. One of my strengths is the ability to adapt to the environment and circumstances. I learnt that from backpacking for six years and that is why I still advocate the best learning experience for people is to travel. I am not sure if I would have dealt with Covid as well as I did, had I not had the experience of travelling the world for six years as a backpacker. Relationships were probably one of the most important factors that contributed to our survival, such as our relationships with staff, friends, business partners, clients and, as I have always maintained, suppliers. Suppliers are a very important part of the value chain and have always been one of the biggest contributors to our success. We have always worked closely with our suppliers and tried to be fair and reasonable in all our dealings. We have built a great relationship with our landlords, insurance brokers and many other suppliers, which was one of the contributing factors that we made it through Covid and came out stronger. Then, of course, there is luck. As much as I can say we made it through Covid and came out stronger, it could have gone
46 Business Events Africa October 2023
the other way as well, and we should never forget that. Since the industry has reopened, what has been your strategy to keep growing and entering different markets to ensure longevity? Largely due to our relationships with the various suppliers and creditors and taking a totally transparent and ethical approach, we managed to keep 80 per cent of our asset value, hold onto our cash reserves, which we used to acquire stock and machinery at very discounted prices, which we knew would generate revenue in the future. We were never sure how far in the future though. We approached several companies that did not have cash reserves or wanted to get www.businesseventsafrica.com
PAGE EXSA STRAP NEWS
out of the industry and bought out their stock and, in certain cases, their intellectual capital. This also allowed us to diversify from our product offering, while still supplying many of the same clients in the same industry. This approach may have easily backfired, and we also took risks. Through strategic alliances with our landlords, logistical and other large suppliers, we were able to manage our cash flow reserves which ensured our survival and made us stronger. We are investing a lot of money into technology, software, training, product and social media, to make us more efficient. We are far from the end goal and make mistakes, but we are continually striving to improve investing in the above, which will guarantee our market share and continued growth What advice can you give to businesses still struggling to get themselves back on their feet? Learn from the past, but never hold onto it. I am passionate about the business
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as it is personal for me, but I never let past failures bring me down. To be able to succeed, it is important that you have a clear mind and do not carry baggage that will hold you back. I live by the saying: “If you do not succeed at first, try again and again.” However, one must also know when to walk away or change direction if it isn’t working. Many businesses are easily turned around if you have the basics in place; sometimes one just needs the right people, right place and right product mix and, most importantly, a good work ethic. Never be afraid to try new things, within in reason and without putting yourself at too much risk; if you are not prepared to do this, then do not go into business. You will seldom get things right first time; it is very important to make decisions and if you don’t, you stagnate. Most businesses never get it right the first time, but the quicker you try something new or different, the quicker you will know if it was the correct decision or not. A success factor in our business is
getting the right expertise in different areas. You cannot be good at everything and that is many businesses owners’ downfall. The internet is a wonderful tool, read up on successful businesses and business people to find out as much information as possible on a business like yours. Talk to other business owners and learn from them. The access we have to information today is far more than our parents or grandparents had and, in many ways, a lot easier to learn. One needs to make full use of existing technology to obtain new customers. However, where possible you should find ways to reach new customers continually and not just rely on technology. Networking has contributed to the growth and success of Inspire over the years. Fortunately, I enjoy talking to people and continually learning, which go hand-in-hand. Lastly, ensure that you have good systems and procedures in place, keep your accounts up to date so that you are aware of your financial position at all times. You don’t need to be an accountant to do this.
Business Events Africa October 2023 47
PAGE STRAP AAXO NEWS
AAXO announces the return of the ROAR Awards in 2024 The Association of African Organisers’ (AAXO) ROAR Awards are back, set to take place on 29 February 2024, and poised to once again celebrate and honour exceptional achievements in exhibition organisation, exhibitor participation, and service excellence.
T
he ROAR Awards ceremony has earned a distinguished reputation as a pinnacle event within the exhibition industry, providing a unique platform for association members to connect, rejoice in their accomplishments, and bask in the prestige of their awards. Rooted in the rewards of Respect, Opportunities, Achievements, and Recognition, the ROAR Awards not only highlight outstanding accomplishments but also set the stage for elevating industry standards and aspirations for the year ahead. We believe in the power of recognition and its ability to inspire progress. After a brief hiatus, the ROAR Awards are back, serving as a beacon for excellence in our dynamic industry. This event is more than just an awards ceremony; it is a platform where the industry’s finest come together to network, share insights, and raise the industry bar.
At the core of the AAXO ROAR Awards is a deep commitment to acknowledging and appreciating excellence in every facet of the exhibition landscape, celebrating the culmination of hard work and dedication, and serving as a catalyst for industry growth and advancement. As the anticipation builds for the upcoming ROAR Awards, industry professionals are invited to unite, connect, and participate in a grand celebration that embodies the true spirit of the exhibition industry. In preparation for the much-awaited ceremony, we are already hard at work finalising the categories that will once again showcase the best and brightest in the world of exhibitions to be announced in due course. AAXO is also finalising agreements with a prestigious line-up of local and international judges, who will bring a wealth of experience and expertise to the table, ensuring that the
48 Business Events Africa October 2023
Awards are marked by fairness, objectivity, and global perspective. AAXO extends its gratitude to its members, partners, and stakeholders for their unwavering support during this exciting journey. As the ROAR Awards return in 2024, they promise to once again shine a spotlight on excellence and innovation in the African exhibition industry. Nominations and submissions will open soon. For details on how to get involved with the ROAR Awards, please visit www.aaxo.co.za or contact aaxo@aaxo.co.za.
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PAGE SITE STRAP NEWS
SITE Africa and Radisson Blu host workshop On 3 October 2023, Radisson Blu Hotels, in conjunction with SITE Africa, hosted a workshop and networking session at their impressive Sandton Hotel. By Tes Proos, president of SITE Africa
P
eter-John Mitrovich played MC and, being the man with ‘the gift of the gab’, it was a great morning of giggles in spite of walking us through some serious conversations. It was my honour to open with some SITE Africa updates. It was a bit of a quiet year, as activities went, but also a clear sign that business is coming back at a slow pace and a reminder how our capacity has been diminished as a result of Covid-19. Capacity building is one of our priorities and we are grateful that the South Africa National Convention Bureau (SANCB) will be supporting those efforts in the coming years. Africa had a pretty good year as far as SITE Global activities go. We had a good Meetings Africa, with quality hosted buyers and hopefully these meetings are translating into pipeline business as far as incentive travel goes. Zimbabwe managed to secure the SITE Executive Summit to Victoria Falls from 21-23 June 2023. It was a first-time visit for many international board members that included a
number of buyers. The event was a massive success, so well done and thank you to Team Zimbabwe! We will definitely be seeing first time incentive groups to the region in the near future! In addition, the SITE International Board will have their November meeting in Egypt this year! Go Africa! SANCB provided some good updates on Meetings Africa 2024, as well as some interesting data on conversion rates of new business events enquiries. We look forward to more on this topic as they get their research data in over the next few months. Fabulously, we had Wellington Mpofu, Rochelle Schonken and Paul Nguyo, all representing the Radisson Group’s Sub-Sahara properties. One of the most exciting developments is the opening of the brand-new Radisson Blu Livingstone hotel in Zambia. Perched on the edge of the Zambezi River, with 200 rooms and massive event space, it is perfectly poised for small to large incentive and conference groups. In addition, they have the new Kruger region facility opening in the near future,
with its own unique safari and lifestyle offerings, hardly a 20-minute drive from Hoedspruit Airport. We are looking forward to these and many more exciting developments from Radisson Blu within the African region. Finally, our keynote speaker, Dawood Patel of Helm CX Innovation Experts, informed the audience about the positive impacts of AI in our lives. It’s not all bad, as it does take a massive deal of pressure off call centre and reservations staff. Artificial Intelligence may be crucial in taking pressure off our workforce with the mundane things, allowing us to focus on the ‘beyond enquiry’ detailed engagement of travel and event itineraries. It was great to see old and new faces and we certainly made new friends at all levels! Watch this space for upcoming SITE Africa events and calling for new members for our support teams across Africa.
What we’re all about: motivational experiences Why we do it? Business results! Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results. Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures. Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth. Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...
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Contact
Email: info@sitesouthernafrica.com www.sitesouthernafrica.com www.siteglobal.com
Business Events Africa October 2023 49
DIRECTORY
SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY
EXCO AND HEAD OFFICE Chairperson Kim Roberts e: info@mise-en-placesolutions.com c: +27 (0)82 652 2008 Vice-chairperson Minister Kganyango e: mkganyago@csir.co.za c: +27 (0)79 513 8708 Treasurer Jaques Fouche e: jaques@be-moved.co.za c: +27 (0)60 993 7542 Chief executive officer Glenton De Kock e: ceo@saaci.org c: +27 (0)82 575 7565 Membership Services & Operations Tracey-Lee Abdulla e: members@saaci.org t: +27 (0)84 492 1515 REGIONAL COMMITTEE CHAIRPERSONS Eastern Cape Chairperson Melissa Palmer t: +27 (0)82 437 7600 e: ec.za@saaci.org KwaZulu-Natal Chairperson Irene Vallihu c: +27 (0)79 692 4604 e: kzn.za@saaci.org Gauteng Chairperson Zoe Molapisi c: +27 (0)82 922 0470 e: jhb.za@saaci.org Western Cape Chairperson Alex Wrottesley c: +27 (0)79 429 1627 e: wc.za@saaci.org
EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERN AFRICA
EXSA OFFICE www.exsa.co.za Chairperson Sibusiso Mncwabe Marketing Well Vice Chair Jacqui Nel Exhibition Freighting GSM Treasurer Ismael Atanasi GL Events Director Ashona Maharaj Durban ICC Director Beert Kuiken Octanorm Director Gabi Babinszky Brandex Director Kelly Papas Barmotion Director Kerry-Lee Bester Brilliant Branding Director Liam Beattie Hott 3D Director Nic Curle Nucleus Co-Opted Director Daksha Vallabh Orange Orbit
SOCIETY FOR INCENTIVE TRAVEL EXCELLENCE
SA EVENTS COUNCIL
President Tes Proos c: +27 (0) 84 682 7676 e: tes@crystalevents.co.za
e: hello@saeventscouncil.org
Treasurer Peter-John Mitrovich c: +27 (0)82 318 1889 e: peter-john.mitrovich@grosvenortours. com
Interim treasurer Glenn van Eck, Chairperson: CEPA
Sustainability Daryl Keywood
Members Kevan Jones, Executive Director SACIA Sharif Baker, Chairperson TPSA Tes Proos, SITE President Justin Hawes, Managing Director: Scan Display & Event Greening Forum Treasurer Sibusiso Mncwabe, Chairperson EXSA Justin van Wyk, Chairperson SALPA Mike Lord, Chairperson ESC Arthur Goldstuck, PSASA Exco Member Esmare Steinhofel, Chairperson: ICCA Africa Chapter
Southern Africa Development Brad Glen East Africa Development Chris Munyao Young Leader Programme Peter Mwanja Africa Convention Bureaus Rick Taylor North Africa Development George Fawzi Board member at large Rick Taylor East Africa (Rwanda) Chris Munyao North Africa George Fawzi
Chairperson Raylene Johnson, CEO: TEBCO-SA
Spokesperson Projeni Pather, Chairperson: AAXO
Advisory Members: Prof Nellie Swart, Associate Professor: Tourism Management Corne Koch, Head: Convention Bureau (WESGRO) Tiisetso Tau, AAXO member Daryl Keywood, SITE Member Bheki Twala, TEBCO-SA Executive Kim Roberts, SAACI Representative Western Cape Robyn D’Alessandro, PR/Social media, Vivo Visual Voice CC
North Africa support Brad Glen Secretariat & Events Mariaan Burger c: +27 (0)82 557 8041 e: info@siteafrica.africa
Co-Opted Director Gavin Burgess Technology Partners
Youth Ambassador Gheeta Payle c: +27 (0)061 609 8585
Co-Opted Director Kimendrie Pillay Johannesburg Expo Centre
Learning Ambassador Esti Venske c: +27 (0)83 482 9276
Co-Opted Director Ross Wilson Urban Tonic
50 Business Events Africa October 2023
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DIRECTORY
ASSOCIATION OF AFRICAN EXHIBITION ORGANISERS
INTERNATIONAL CONGRESS & CONVENTION ASSOCIATION
EVENT GREENING FORUM
e: saboa@saboa.co.za www.saboa.co.za SACIA — Southern African Communications Industries Association c: +27 (0)82 555 5556 e: kevan@sacia.org.za Executive director: Kevan Jones
46 Waterford Office Park, Waterford Drive, Fourways, Johannesburg t: +27 (0)87 265 5840 e: aaxo@aaxo.co.za Association coordinator: Anthea Buys e: anthea@aaxo.co.za Chairperson: Devi Paulsen-Abbott, Dmg Events e: devipaulsen@dmgevents.com Vice-chairperson: Tiisetso Tau, Synergy Business Events e: ttau@synergybe.co.za Venue Committee Chairperson: Charles Wilson, Gallagher Convention Centre e: charlesw@Gallagher.co.za
ICCA African Chapter Chairperson: Taubie Motlhabane Cape Town International Convention Centre t: +27 (0)21 410 5000 e: Taubiem@cticc.co.za Deputy Chairperson: Frank Murangwa Rwanda Convention Bureau t: +250 788 358 454 e: frank.murangwa@rcb.rw Secretariat: Esmaré Steinhöfel ICCA Africa Regional director c: +27 (0)84 056 5544 e: esmare.s@iccaworld.org www.iccaworld.com/dbs/africanchapter www.iccaworld.org
Treasurer: Mark Anderson, Specialised Exhibitions Montgomery e: marka@specialised.com Board of directors: Chanelle Hingston, Clarion Events Africa e: chanelle.hingston@clarionevents.com Sandra Barrow e: sandra.barrow@rxglobal.com Projeni Pather, Exposure Marketing e: projeni@exposuremarketing.co.za
179 Jan Smuts Ave, Parktown North, Private Bag X7000, Parklands 2121 t: +27 (0)11 447 4777 e: info@eventgreening.co.za w: www.eventgreening.co.za Chairperson Morwesi Ramonyai, Borena Energy Vice-chairperson John Avanitakis, Chat’r Xperience Treasurer Justin Hawes, Scan Display Secretariat Lynn McLeod e: lynn@eventgreening.co.za OTHER ORGANISATIONS OF INTEREST ABTA — African Business Travel Association Box 2594, Pinegowrie, 2123 t: +27 (0)11 888 8178 c: +27 (0)83 679 2110 e: monique@abta.co.za www.abta.co.za Founder: Monique Swart ASATA – Association of Southern African Travel Agents PO Box 650539, Benmore, 2010 t: +27 (0)11 293 0560/61 e: barbara@asata.co.za e: general@asata.co.za Office manager: Barbara Viljoen Council of Event Professionals Africa Kevan Jones kevan@sacia.org.za t: +27 (0)11 083 6418 c: +27 (0)82 555 5556 Chairperson: Glenn van Eck Magnetic Storm c: +27 (0)82 800 2616 e: glenn@magnetic.co.za FEDHASA National Office — Federated Hospitality Association of Southern Africa PO Box 3853, The Reeds, 0157 c: +27 (0)82 552 9862 e: ceo@fedhasa.co.za www.fedhasa.co.za PSASA – Professional Speakers Association of Southern Africa t: +27 (0)11 462 9465 c: +27 (0)83 458 6114 e: admin@psasouthernafrica.co.za www.psasouthernafrica.co.za SABOA — Southern African Bus Operators Association Postnet Suite 393, Private Bag X033, Rivonia 2128 t: +27 (0)11 511 7641
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SATI — South African Translators’ Institute Executive director: Marion Boers t: +27 (0)11 803 2681 e: office@translators.org.za www.translators.org.za SATSA — Southern Africa Tourism Services Association Box 900, Ferndale 2160 t: +27 (0)11 886 9996 e: pa@satsa.co.za www.satsa.com SKAL International South Africa Secretary: Anne Lamb t: +27 (0)21 434 7023 c: +27 (0)82 708 1836 e: anne@yebo.co.za www.skalsouthafrica.org STA — Sandton Tourism Association t: +27 (0)83 558 5445 e: secretariat@sandtontourism.com www.sandtontourism.com TBCSA — Tourism Business Council of South Africa Chief executive: Tshifhiwa Tshivhengwa Box 11655, Centurion 0046 t: +27 (0)12 664 0120 e: comms@tbcsa.travel www.tbcsa.travel www.tomsa.co.za Member relations manager: Boitumelo Moleleki TGCSA — Tourism Grading Council of South Africa Private Bag X10012, Sandton 2146 t: +27 (0)11 895 3000 f: +27 (0)11 895 3001 e: enquiries@tourismgrading.co.za TINSA — Interpreters/Translators Network of Southern Africa e: info@interpreter.org.za t/f: +27 (0)11 485 2511 c: +27 (0)83 249 0010 www.interpreter.org.za TPSA — Technical Production Services Association c: +27 (0)82 555 5556 e: kevan@sacia.org.za www.tpsa.co.za Executive director: Kevan Jones TTA — Tshwane Tourism Association Box 395, Pretoria 0001 t: +27 (0)12 841 4212 e: secretary@tshwanetourism.com www.tshwanetourism.com Chairperson: Bronwen Cadle de Ponte Secretary: Sithembile Nzimande Membership coordinator: Liz Oosthuysen e: membership@tshwanetourism.com
Business Events Africa October 2023 51
THE PAGELAST STRAP WORD
Image by Anja from Pixabay
Business Tourism in Africa as a key driver of economic growth Africa, known for its breathtaking landscapes, rich cultural heritage, and diverse wildlife, has long been a sought-after destination for leisure travellers. However, in recent years, a growing trend has emerged, demonstrating that business tourism in Africa is making significant contributions to the continent's overall tourism GDP. By Devi Paulsen-Abbott, chairperson of AAXO
I
n fact, tourism – both business and leisure – showed a sizable surge of 78.2 per cent in the first half of 2023 on arrivals to South Africa when compared to the same period in 2022[1], with the latest reports showing that business spending represents a share of 43 per cent of overall tourism contributions.[2] “This development reflects the increasing recognition of Africa’s potential as a hub for international conferences, conventions, and corporate events. This remarkable growth can be attributed to several factors that have combined to make Africa an increasingly attractive destination for business travellers,” said Devi Paulsen-Abbott, chairperson of the Association of African Exhibition Organisers (AAXO). According to Ms Paulsen-Abbott, there
are five key factors contributing to the rise of business tourism in Africa: Infrastructure investment African countries have made substantial investments in infrastructure development, such as modern airports, state-of-the-art convention centres, and top-notch hotels. These facilities have enhanced the continent’s capacity to host large-scale business events, conferences, and exhibitions. Improved connectivity Enhanced connectivity through expanded flight routes and airline networks has made it easier for international business travellers to access African destinations. Major airlines have increased their services to African cities, providing convenience for corporate travellers.
52 Business Events Africa October 2023
Political stability The continent’s political stability in many regions has fostered an environment conducive to hosting international business events. This stability has increased confidence among organisers and attendees alike. Economic growth Africa’s emerging economies and growing middle class have attracted more business investment. As a result, the continent has become an attractive location for global companies to expand their operations, leading to an influx of business travellers. Cultural diversity Africa’s diverse cultures and unique experiences are increasingly incorporated into corporate events and conferences. www.businesseventsafrica.com
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This blend of business and cultural experiences adds to the allure of the continent. As business travellers explore African destinations, they often extend their stays to explore the continent’s natural beauty and cultural heritage, contributing to the growth of leisure tourism as well. According to the World Travel and
Tourism Council, the travel and tourism sector contributed 7.6 per cent to global GDP last year alone – an increase of 22 per cent from 2021 and only 23 per cent below 2019 levels – showcasing the contribution of business tourism on the global GDP[3]. Business tourism has also led to job creation and economic empowerment in local communities, which has a ripple effect on various sectors, including hospitality, transportation, and local businesses, thereby fostering sustainable economic development. “Industry experts and stakeholders see this trend continuing in the coming years, with Africa poised to become a premier destination for international business events. Governments and tourism authorities across the continent are recognising the potential of business tourism and are actively working to attract more conferences and conventions,” Ms Paulsen-Abbott added. Africa’s rising prominence in the world of business tourism signifies a new era for the continent, one in which it plays a pivotal role in shaping the global business landscape, while sharing its unique cultural and natural treasures with the world.
Who is
Devi Paulsen-Abbott? Devi Paulsen-Abbott, an esteemed exhibition industry veteran and chairperson of AAXO, holds the role of chief executive officer at Energy Capital & Power. With over 25 years in the field, her unmatched dedication and innovative thinking have left an enduring legacy, shaping the industry’s future.
Index of advertisers and contributors ADVERTISER
PAGE
WEBSITE
aaxo@aaxo.co.za
www.aaxo.co.za
AAXO
48
ANEW Hotels & Resorts
20-21
Barmotion
22-23,24
info@barmotion.co.za
www.barmotion.co.za
Century City Conference Centre
FC,IFC,6-8
info@citylodgehotels.com
citylodgehotels.com
Chat’r
14-16,17
hello@chatr.co.za
www.chatr.co.za
anewhotels.com/
www.cticc.co.za
CTICC
18
Event Greening Forum
44-45
info@eventgreening.co.za
www.eventgreening.co.za
EXSA
46-47
exsa@exsa.co.za
www.exsa.co.za
Mjunxtion
4
yolande@mjunxtion.co.za
www.mjunxtion.co.za
Premier Hotels
27
info@premierhotels.com
www.premierhotels.com
SAACI
42
info@saaci.org
www.saaci.org
SA Events Council
13
hello@saeventscouncil.org
www.saeventscouncil.org
SITE Africa
49
info@sitesouthernafrica.com
siteglobal.com/chapter/site-africa
Tourvest MICE
9
zandile.sibisi@tourvest-mice.co.za
www.tourvest-ime.com
www.businesseventsafrica.com
Business Events Africa October 2023 53
DIGITAL
DIRECTORY
2 for 1 offer
AFRICA’S LEADING
BUSINESS EVENTS DIRECTORY
The print listings now mirror our online directory style with basic and premium listings. In fact, upgrading a basic listing in print to premium will include an upgrade to premium on the website and vice versa. The same information online is printed in the print directory.
Business Events Africa is known for having the most comprehensive directory of venues, service providers, speakers and conference organisers in Africa. We have been a trusted source of information for more than 40 years, and now offer this valuable resource online. The market is tough out there. What makes your business different from any other? For starters, be more accessible on the internet. Online searches are now the preferred method of finding information and contact details, so the better your online presence, the more business you will get.
BENEFITS OF LISTING YOUR BUSINESS: • By claiming your listing, you can may your company’s information up-to-date at your own convenience • Upgrade your listing online at any time, to maximise your brand exposure • Improve your SEO and online presence • We provide a targeted audience for your business • See your stats – know how many people are seeing your listing • Increase traffic to your website with a link from the directory For as little as R2 400, you may get the edge over your competitors by providing indispensable information to your customers on our online directory.
Affordable advertising is just a click away. Visit www.businesseventsafrica.com/directory
Call +27 (0)31 764 6977 for more information