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Voice of the Business Events Industry in Africa
Vol 36 No 10 2016
EXPO CENTRE A first-rate experience
Festivals
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CONTENTS
VOL 36 NO 10 2016
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tsafrica.com
even www.business
Voice of the
ents Industry
Business Ev
in Africa
Vol 36 No 10
Special Features
2016
12 INTIMATE CONFERENCE VENUES
TRE EXPO CEN te A first-ra experience
Festivals
Expos
Events
About the cover
Exhibitions
For the smaller conference or event, there is nothing more inviting than a smaller venue, located in a unique, beautiful setting where delegates benefit from a more personalised experience.
26 INCENTIVE DESTINATION Mauritius, an Indian Ocean island paradise, exudes warmth from the minute you touch down. Irene Costa, editor, reports on a whirlwind five-day media trip, organised by Mauritius Incentive Connection (MIC), which gave her a snap shot of what Mauritius has to offer from a conferencing and incentive perspective.
30 TOP TIPS To make conferencing or a year-end event memorable, introduce a unique and fun teambuilding element, said Tony Rubin, general manager of SAB’s World of Beer in Johannesburg.
In the south of Johannesburg, against the backdrop of the city’s mine dumps, the Expo Centre hosted the largest mining, industrial, electrical and power trade show in Southern Africa for five full days.
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South Africa A n I n c e n t iv e
FOCUS
South Africa: An Incentive Focus Situated between pages 1724 of this issue is an 8-page Incentive Supplement, produced by Contact Publications Pty Ltd, publishers of Business Events Africa, on behalf of the South Africa National Convention Bureau.
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Business Event s Supplemen t produced by Contact Public ations Pty Ltd Publishers of Business Even ts Africa
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PUBLISHER: Godfrey King Email: gk@contactpub.co.za
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EDITOR: Irene Costa Email: gomesi@iafrica.com
37 SAACI News 38 EXSA News 39 Site News 40 Index of Advertisers 41 Calendar 42 Directory & Associations of Interest to the Industry 44 The Last Word
4 Editor’s Comment 6 News 7 Corporate Social Responsibility 14 New Route 15 Trendsetting 16 Future Focus 25 Personality Profile 29 Executive Chef
Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)
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The authority on meetings, exhibitions, special events and incentives management
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EDITOR’S COMMENT
Changing mindsets?
T
he world is ever changing, our industry is ever changing but sometimes I wonder if with all these changes, how much of one’s mindset actually changes? Changing any mindset is quite a feat. I’m not saying it’s not possible. I just think it is a challenge. As I was once told, as a journalist, we can only try and be balanced and fair as we all have biases. I believe this applies to all careers. For me, it is how we deal with these biases and move forward in a constructive way. This month, there has been a number of training sessions, seminars, relaunches and networking events. All I can say is the business events industry is definitely not short on strong leaders who know what they want. These leaders can make a significant positive contribution to the industry, as long as they consider what is best for the industry. EXSA (Exhibition & Event Association of Southern Africa) recently went through a rebranding exercise and now has a new logo. At the relaunch, Phumulani Hlatshwayo, EXSA’s general manager, spoke about “community”. Interestingly, SAACI has “community” as part of its eight pillars. I agree we are a “community”, but as a community we do need to learn to work together and put aside some of our
differences (mindset) for the better of the industry. Besides the clean new brand, EXSA definitely seems to have a new lease of passion. What I did find very interesting, was the announcement that AAXO (Association of African Exhibition Organisers) and EXSA would have a combined exhibition industry awards event at the end of January. This definitely is a move in the right direction. The exhibition industry needs to be more unified and this is certainly a start. AAXO held a two day Exhibition of Exhibitions event, a mix of exhibition and educational seminars. This inaugural event was well attended and definitely can grow. Maybe this is something EXSA and AAXO can do together going forward? One thing I’ve observed during all these events is how people network. In these environments, what stands out is the relationships. It is definitely a welcoming sector and one that genuinely exudes warmth. As a “community’ do we need to have an event standards framework? This is something that came up at the third “Setting Standards in Event Planning” event. Of course, as an industry we do have to set standards, but without buy-in from industry stakeholders this cannot be done. The human
Credit: Hein Liebetrau
4
resources (HR) industry has achieved a HR standards framework for their industry but we, as the business events sector, have many facets in this one sector. The question I have is – don’t we as individual companies already have our own standards that comply with our company ethos? Is that not sufficient? Lastly, if we as an industry want to set up an event standards framework – who should be driving it? I have no doubt there is no set answers, so can there be one set event standards framework?
Irene
Email: gomesi@iafrica.com
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6
NEWS
Durban wins another international event
The fifth International Festival of Science, Technology, Engineering and Mathematics (STEM) will be hosted in KwaZulu-Natal next year as part of the growing number of important global meetings and events that are taking place in the city of Durban.
S
peaking at the announcement, acting KwaZulu-Natal MEC for Economic Development, Tourism and Environmental Affairs, Mxolisi Kaunda said: “This conference will be attended by 1 200 delegates from 55 countries, in what will turn our province into a scientific theatre where all the latest global technological inventions will be showcased. “Critically, while the conference will be taking place, more than 8 000 school leaners will attend a festival and an exhibition where they will be exposed to career opportunities in the science, technology and engineering arena.” Mr Kaunda added: “Indeed, our province has not only earned its stripes as a capable host of world-class events, but this particular event coming to our
shores is another feather in our cap as the province and the city of Durban. “For this accolade, we wish to thank the Durban KwaZulu-Natal Convention Bureau, which has worked tirelessly since it was launched to serve as a vehicle to bring major events into the province. “Equally, we also want to thank the Moses Kotane Institute which has worked in collaboration with all the stakeholders to ensure that the 5th International Festival of Science, Technology, Engineering and Mathematics takes place in our city next year in November. “We have no doubt that this festival will serve as a mobilising tool to draw more young people in our province to study science, technology, engineering and mathematics.”
He added: “In a world where all countries are working hard to ensure that the meetings, incentives, conferences and exhibitions (MICE) business becomes a key part of their tourism offerings, the Durban KwaZulu-Natal Convention Bureau has made us all proud by ensuring that in the few years of its existence, it has been able to net more than 45 big business events which have brought in excess of R3 billion to the provincial coffers. “This testifies to the correctness of the decision of our government, working in tandem with the eThekwini Municipality and the private sector, to start a dedicated convention bureau which attracts major events to the province of KwaZulu-Natal,” he concluded.
NEWS
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New opportunities for the Cape The Cape Town International Convention Centre’s (CTICC) expansion project, known as CTICC East, has already secured several high profile events.
J
ulie-May Ellingson, chief executive officer of CTICC, provided delegates attending the Convention Centre’s annual financial results presentation recently with an overview of the new facility and the construction progress. Major international conferences will occupy the CTICC East facility. The first Global Evidence Summit will highlight and promote evidence-informed approaches to health policy and development and will take place in September 2017. In March 2018, the 17th World Conference on Tobacco and Health will provide a platform for the effective participation of Tobacco Control partners and actors. The World Ophthalmology Congress in 2020 promises to attract 15 000 delegates to the city and region and the 18th Congress of Immunology will bring together global experts in immunology in August 2022 and will act as a showcase for innovation in vaccine treatments. The conference wins are an indication of the level of support the CTICC has been receiving for its expansion project. CTICC East will provide 31 148 m2 in floor space and will add to the Centre’s capacity through 10 000 m2 of multipurpose conference and exhibition space and 3 000 m2 of formal and informal meeting space. “The expansion adds 28 per cent more space. So now we have a total of 140 855 m2 on offer to our clients. This will allow the CTICC to host much larger events and it will also increase the number of events we can host concurrently. “The expansion will also provide the necessary capacity for clients who wish to growth their events,” Ms Ellingson said. During the financial year, the CTICC invested a further R351-million in the new CTICC East expansion, which will open for business next year. The CTICC, City of Cape Town and Western Cape Government are investing a total of R832-million in the project. The expansion is of strategic value to the investors as it will help raise the global competitiveness of Cape Town as a premier world-class meetings and events
destination which ensure significant socioeconomic benefits to the region. Ms Ellingson also reported that the construction of the expansion has already created 1 019 jobs, including 58 job opportunities for women. In addition, of the 21 students working on the project, 18 have been young women studying for built-environment related qualifications.
Record-breaking results After a record-breaking year in 2015, the CTICC continued on its path of growth delivering another set of impressive financial results in 2016. The Centre broke through the R200 million revenue ceiling, generating R209 million in revenue and R47 million after tax profit, the highest in its 13-year history. As a catalyst for economic growth, the Centre also added R3.5 billion to the national economy.
Thirty-nine international conferences extend CTICC’s reach in 2015/16 The CTICC extended its reach into the international market, hosting 39 international conferences in its 2015/16 financial year, cementing its reputation as the number one destination for international association conferences in Africa. This is the most international congresses held at the CTICC since 2011. The Centre serviced clients from various geographic regions in the world including the United Kingdom, the United States of America, France, the Netherlands, Switzerland, Germany, Kenya, Japan, Ireland, Botswana, Canada, Czech Republic, and Sweden. Many of the international conferences were held on African soil for the first time and provided platforms for greater African participation in solving global problems, Ms Ellingson said. The conferences have not only brought over 43 000 delegates to the CTICC, but have also boosted the economies of Cape Town and Western Cape. A substantial part of the economic contribution of the CTICC is from international delegates and visitors to Cape Town, also referred to as induced tourism.
CTICC East artist impression
The CTICC’s annual results outline the company’s performance for the 12 months from 1 July 2015 to 30 June 2016. •R evenue rose by R12 million on the previous year from R197 million to R209 million. •O perating profit increased from R60 million to R67 million. •E BITDA increased from R52 million to R57 million. •N et after-tax profit rose from R42 million to R47 million. “We are very pleased to announce that the CTICC has had another good year. Indeed, 2016 has been still better than our record-breaking 2015 year, despite the uncertain macro-economic conditions,” Ms Ellingson said.
In 2016, induced tourism generated by the CTICC resulted in approximately 603 000 international tourist days and net foreign exchange earnings of R619 million. Key international association events for the year included the 47th World Conference on Lung Health which took place in December 2015. The conference was the largest gathering to date with 3 500 delegates and a record number of sessions being held over the five-day scientific programme. The CTICC also hosted Africa’s largest technology event, the 18th Annual AfricaCom in November 2015. The conference and exhibition attracted more than 7 000 delegates and visitors. “We work constantly and diligently to position ourselves in this tough environment and although we may benefit from our location in popular Cape Town, we cannot be complacent. “A vital tool in our quest for long-term business sustainability is our ability to populate a healthy forward book, which we manage primarily by winning bids and tenders for large international association conferences,” Ms Ellingson said. The Centre has secured a strong forward book with 32 international congresses already awarded to the Centre up until 2022.
8
COVER STORY
JOHANNESBURG EXPO CENTRE HOSTS
Electra Mining Africa 2016 In the south of Johannesburg, against the backdrop of the city’s mine dumps, the Expo Centre hosted the largest mining, industrial, electrical and power trade show in Southern Africa for five full days.
E
LECTRA MINING AFRICA is the largest mining, industrial, electrical and power trade show in Southern Africa, offering visitors four shows in one, over five days. The show took place from 1216 September at the Johannesburg
Expo Centre (JEC), where it welcomed thousands of visitors to view the latest products, services, technologies and trends from local and international exhibitors. “Electra Mining has grown dramatically to become the second largest mining show in the world,” says Gary Corin, managing director of Specialised Exhibitions Montgomery. “It is the ultimate meeting and marketplace for all stakeholders involved in mining, construction, industrial machine tools and power generation industries, and it is recognised as a gateway into Africa for local and global investors.”
For show organisers, Specialised Exhibitions Montgomery, this will be the second highly successful trade show hosted at the JEC in a month. “We hosted Interbuild Africa at the Expo Centre from 17-20 August,” says Mr Corin. “We were able to increase our trade visitor numbers from 6 272 in 2014 to 7 011 in 2016 and exhibitor numbers from 300 to 350. We believe it’s due to the quality and return on investment that exhibitors and visitors derive from participating in these shows and their valueadding features.”
COVER STORY
Electra Mining Africa enables visitors to engage with more than 850 local and international exhibitors while sourcing the latest products and technologies. It is also supported by a programme of value-adding conferences and workshops that run alongside the exhibition, focusing on topical issues that are of benefit to those involved in the industry. “We are proud to be chosen to host trade exhibitions such as Electra Mining and Interbuild Africa,” says JEC chief executive officer, Craig Newman. “The international conferences that run alongside them are remarkable and I’ve been impressed with the calibre of content shared, that allows industry professionals to gain critical industry insights.” According to Mr Newman, the conferences add critical value to the overall visitor experience. “We’ve received feedback that the reason many visitors attend these exhibitions is to gain insights on industry trends and access important learning opportunities,” he says. “Aside from adding to the compelling value proposition, conferences and workshops act
as a meeting point for visitors and exhibitors where new developments and challenges are addressed and shared.” Enthuses Mr Corin: ‘’With its sheer size and the variety of spaces it offers, the Expo Centre serves as the perfect venue to host shows of this nature. Not only does it have large exhibition halls that are perfect for large and complex exhibitor stands, live demonstrations and interactive product displays; but it has conference rooms, restaurants, food kiosks and several ablution facilities, that contribute to its status as a world-class facility. ‘’ “We aim to offer exhibitors, visitors and delegates a first rate experience,” says Mr Newman. “From the physical facilities we offer to the service we provide, we try to ensure that every function takes place as seamlessly and professionally as possible.” The Electra Mining organisers were more than satisfied with the running of the show this year. “The service we receive from the Expo Centre is always excellent,” says Mr Corin. “The exhibition areas are always well kept, tidy and we have been
very happy with the quality of food served. The cleanliness of the ablution facilities also contributed hugely towards achieving a fantastic event.” If you missed it, you can catch the next instalment of Electra Mining Africa from 10-14 September 2018 at the Expo Centre, Nasrec. Find out more at www.electramining.co.za.
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COVER STORY
How much is enough? The Johannesburg Expo Centre is officially one of the top exhibitions and events venues in Southern Africa, having achieved the coveted PMR. africa Diamond Arrow award in September. The question is: How does the JEC manage to retain its world-class status in such a competitive environment?
C
RAIG NEWMAN and his team have kept pace with the growth and demands of the exhibitions and events industry, sustaining the Expo Centre’s reputation as a top South African venue. “We have been in this industry for long enough to know that change is the only constant,” says JEC chief executive officer Craig Newman. “It’s a competitive industry and we are subject to changes due to government, the economy and the public sector.” As a result, the Expo Centre has spent the past few years making various upgrades and renovations to its structure, its facilities and its offering. “We have to ensure that we stay relevant in an environment that demands excellence in every way,” says Mr Newman. “There is no room for second-best. Our clients must always have the best possible experience because there may not be a next time.” The Expo Centre has recently renovated its toilets to ensure that they remain at the standard that clients and visitors have come to expect. “As a large venue with significant foot traffic throughout the year, we need to constantly re-invest in our facilities to ensure that they never fall short,” says Mr Newman. “We have always had positive feedback regarding the cleanliness and supply of our ablutions, which is also thanks to our excellent cleaning staff.”
Confirming that the JEC team is still delivering on their objectives, the Expo Centre achieved top honours at the PMR.africa Business Excellence Awards in the category for top Exhibitions and Events venue. The awards rate South African venues according to 17 attributes: facilities, catering quality in relation to cost, cleanliness, office facilities, parking facilities, reputation, value for money and more. Other attributes include environmentally-friendly structures, facilities for disabled persons, security, and willingness to go the extra mile. Considering the Expo Centre’s multipurpose facilities, which provide more than 50 000 m2 of indoor space, more than 100 000 m2 of versatile outdoor space as well as a multi-purpose arena that can accommodate up to 20 000 people, the award comes as no surprise. “I think our strength lies in the fact that we have a diversity of facilities that enable us to cater
to any event requirement,” says Mr Newman. “We have a clubhouse which provides the perfect setting for corporate dinners and events, with the capacity to seat up to 200 people and we have other unique features which include a monorail, a helipad, a 4x4 track, a mini golf course and a lake which is used as a stage area for various exhibitions and features. “We also have two large conference rooms where several business meetings and trade exhibition conferences take place.” The secret, it seems, is to be prepared for any eventuality. “In this line of work, one can never afford to be complacent,” says Mr Newman. “Change is an accepted characteristic of business and we have to stay on our toes if we want to be around in the next five to 10 years. We must continue to ask ourselves: what more can we do for our clients and for the industry? And the answer must always be, just a little bit more,” he concluded.
turning business into pleasure The Durban KwaZulu-Natal Convention Bureau is an independent body dedicated to promoting and marketing the region’s many business tourism facilities, capabilities and assets, both nationally and internationally. As such, we are perfectly equipped to help plan delegates’ itineraries and provide marketing collateral while offering relevant on-site event support and assisting meeting planners to create a unique experience. Committed to transforming Durban and KwaZulu-Natal into South Africa’s premier meetings,
incentives, conventions and exhibitions destination, we can provide organisers, planners and business tourists with the latest information and unbiased advice. Whether you require assistance with planning and organising your conference in Durban or anywhere in KwaZulu-Natal, information on accommodation and places of interest or simply want to provide feedback on your experience to an independent source, the Durban KwaZuluNatal Convention Bureau is your first port of call.
PO Box 2516, Durban, 4000, South Africa Tel: +27 31 366 7577/80 Email: conventions@durbankzncb.co.za www.durbankzncb.co.za
Integrity | Intelligence | Innovation | Sustainability
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INTIMATE CONFERENCE VENUES
Leave the mundane behind Gooderson Fabz Garden Hotel & Conference Centre’s country-style setting, as well as its wonderful facilities, makes this the perfect spot for corporate meetings and events, including conferences, workshops and teambuilding.
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abz is centrally located in Lonehill, Johannesburg. The hotel offers fully equipped conference facilities, numerous function rooms, an à la carte restaurant and braai facilities on the water’s edge. The accommodation was recently refurbished and upgraded. The hotel has a wide selection of family and superior suites as well as twin, double and single rooms which all have garden and lake access. All rooms are equipped with en-suite bathrooms, DStv, telephone and tea/ coffee facilities. For organisers looking for the bottomline on conferences, look no further than Fabz. There’s just not enough time between eight and five and not enough people to
be in too many places at any one time. So, the thought of a conference that takes valuable employees out of the office or the field for any length of time may seem like a bad idea, right? Wrong, says many management consultants who believe that a little time out can go a long way to renewing motivation, stimulating productivity and allowing people to break out of the hum drum and mundane. There are measurable advantages to improving communication, breaking down barriers – whether it’s between employees, management and staff, or even company representatives and clients who may be invited along to a joint sales conference, for example. Conferences provide attendees with new ways of doing things, access to
CONFERENCING
new products and skills, new technology and even new resources. That’s because people are social creatures and learn well in groups. There’s nothing better than finding yourself among likeminded people – and sharing similar concerns, problems and difficulties when it comes to grasping techniques and facts. Outside the business environment, one can enjoy trading new ideas, setting goals and debating the pros and cons of almost anything. New places and spaces spark new ideas and approaches. When delegates are out of the office environment, they can get a whole new perspective and see a colleague or a nagging superior in a whole new light – before stepping back into the rat race.
TEAM BUILDING
INSPIRATION
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75295B
INTIMATE CONFERENCE VENUES
Hour of Power launched Renowned for its multiple culinary offerings, Four Seasons The Westcliff Johannesburg has launched the “Hour of Power”, a one-hour express business lunch, served from Tuesday to Friday, from 12:00 -14:00 at R395 per person.
V
iew restaurant offers guests a sumptuous four course lunch served on a single plate, served within minutes from being seated. This quick, uninterrupted, intimate lunch ensures guests have a productive business meeting, in one of the most inspiring venues in Johannesburg. The business lunch menu changes weekly to mirror executive chef Dirk Gieselmann’s philosophy of sourcing seasonal ingredients of superior local provenance to produce fresh, modern cuisine that is both relevant and exciting. An elegant, elevated dining space, View is the signature restaurant and references the city’s art scene without pretention or fuss. Restrained interiors, designed to complement rather than detract from the food, resemble an art gallery and reflect the inky shades of the cityscape just after sunset, graduating from midnight blue to pale shades of light blue. A linear slot window provides glimpses into the kitchen, the chef’s hands symbolising the art and creativity behind the food. Local provenance is a decadent celebration emphasising with food, exquisitely styled, theatrically presented and unveiled as art on a plate.
HOST YOUR NEXT CONFERENCE AT THE CAROUSEL At The Carousel, we understand that work is so much more fun when play is not too far away. That’s why we offer state-of-the-art conference facilities, with free Wi-Fi. Nature lovers can enjoy unforgettable game drives and horse trails. The Shangilia Spa is here to rejuvenate your body, mind and soul. At the end of a day of work and play, settle in for a good night’s rest with our stunning accommodation.
For bookings please contact banqueting at 012 718 7375 or email carousel.banqueting@suninternational.com
14
NEW ROUTE
Johannesburg welcomes LATAM Airlines When LATAM Airlines flight JJ8162 touched down at Johannesburg’s O.R. Tambo International Airport on 3 October 2016, it established an international landmark.
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he arrival of the flight from São Paulo’s Guarulhos International Airport, after a nine-hour journey across the Atlantic Ocean, marks the start of the only direct flight service between Latin America and Africa, operated by a Latin American commercial carrier. With the route now officially open, there are three flights every week between Johannesburg and São Paulo, a route on which LATAM Airlines expects to fly 50 000 passengers per year. In South America, the new flight will easily connect with destinations such as Lima, Santiago, Buenos Aires and other Brazilian cities, apart from São Paulo. LATAM Airlines JJ8162 from Sao Paulo touches down for the first time at Johannesburg’s O.R. Tambo International Airport today (3 October 2016). The arrival of the flight marks a historic occasion, with LATAM Airlines becoming the first Latin American airline with a regular commercial service between Latin America and Africa. Pic: LATAM Airlines/Trevor Crighton
South African passport holders can benefit from visa-free travel throughout most of Latin America, a boost for tourism and business opportunities. Speaking at the event to welcome the inaugural flight, Rodrigo Contreras, LATAM Airlines group managing director, Europe and Africa said: “I am being honest when I say that being here with you today means everything to both LATAM Airlines and myself. “Our business is about moving people and their dreams from one part of the world to another. Our challenge is enhancing Johannesburg as the main gateway to boost the massive opportunity that the connection between our two regions represents.” Mr Contreras says Johannesburg was a logical destination for LATAM Airlines, because it welcomes visitors from all over the world and is one of the main gateways to Africa and the surrounding region. “From a business perspective, there are huge links between South Africa and Latin America in many industries, including mining, food and wines, among others, and we expect this connection to foster the relationship between both continents,” he said.
The flights between Johannesburg and São Paulo will be operated on LATAM Airlines’ technologically advanced Boeing 767-900, with LATAM’s fleet among the youngest in the world. Premium Business Class passengers have access to LATAM’s excellent VIP Lounges throughout Latin America, with the oneworld partnership opening access to 650 more lounges around the world. On hand to welcome the inaugural LATAM Airlines flight to South Africa were a host of dignitaries, including Ambassadors from the Embassies of Ecuador, Chile, Peru and Uruguay and members of their staff. LATAM Airlines is Latin America’s largest airline, with the region’s most complete network – flying to 115 destinations in Latin America, with connections to more than 1 000 other international destinations via its membership of the oneworld alliance. LATAM Airlines was created through the coming together of legacy airlines LAN (Chile’s national carrier) and TAM (the national carrier of Brazil), with LAN recently named as “Best Airline in South America” in the 2016 Skytrax World Airline Awards.
TRENDSETTING
Understanding Halaal As event professionals, we’re diligent in submitting lists to our venues, caterers and hotels showing special meal requests knowing that these important catering requirements will be taken care of. We are cognisant of the additional costs involved in supplying these food items and duly add to the event budget without questioning the menu detail much further.
By Clare Neall CMP, Event Stuff SA
M
ore and more we’re being asked to cater for Halaal meals, but do we really understand what Halaal catering is all about? Do we really understand the needs of our Muslim guests and are we offering them reassurance that they will be able to eat, and eat well, at our events? I recently had the privilege of meeting Faizal Sheik at Elegant Hiring Services, a provider of decor and Halaal catering to a variety of venues along the N1 Limpopo corridor. A fascinating half an hour chat over an interactive Halaal catering station (which I haven’t seen elsewhere in all my travels) brought me up to speed on what we should know and how we should prepare for our Muslim guests. Here are Faizal’s top five tips for guests with special Halaal meal requests.
then sent to a Halaal butcher to ensure no cross-contamination.
Understanding the basics of Halaal catering. Halaal diets do include milk, eggs, chicken, fish etc. No alcohol should be used at all. Meat has to be prepared and slaughtered specifically according to Muslim beliefs. The animals have their throat cut in a particular way to allow for the blood to drain from the body so eliminating any possible disease. This is a fine art and implemented as quickly as possible to minimise any distress. A special prayer is said simultaneously. The meat is
Delegate badges
Knowledge
Starting at Registration
Win over the hearts and minds of your Halaal delegates. Preferably arrange to meet and greet those with special catering requirements. This will be a welcome and immediate reassurance. “It’s great to know that you have specifically made a point of meeting me to let me know that my particular diet has been taken care of and filled me in on how I will be catered for.”
Signage
Don’t hide special meals away in a dark corner hoping that whoever ordered them will happen to see them. Make large clear signs and have a list of names to accompany those requests. Make it easy for the waiters and catering staff to quickly identify your special meal
WHO IS
guests. Faizal suggests badge stickers, eg green for vegetarians, yellow for Halaal, red for allergies and/or diabetes, etc.
Interactive cooking station
Why not for Halaal catering – especially for breakfast, lunch and dinner buffets, as demonstrated by Faizal at a recent event? However, the food does need to be prepared by a Muslim chef and all utensils/ catering equipment, including the food, needs to be prepared under Halaal catering requirements, ie kept separate from any other equipment so there is no cross-contamination with meat products. This may sound complex, but is actually easily done as proved by Faizal. Organisers pay a lot extra for these specific meal requests and how many times at the end of a function don’t we notice plates of covered food abandoned and wasted? It really is time to make Halaal stations fun and part of the event – not just a bleak back table with miserable signage.
Clare Neall?
Clare Neall is a Certified Meeting Professional (CMP) following a career which has spanned many years in the global events and exhibition industry. Clare manages Event Stuff, an informative meeting, incentive, conference, event and exhibition website for all Southern African industry and corporate event planners.
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FUTURE FOCUS
Jono follows his heart Jono Lawson, acting general manager of The Forum Embassy Hill, loves his new role. He boasts that the forum | embassy hill is one of the most exquisite venues in South Africa. Which personal traits do you need for this position? You definitely need to have a sense of humour. Above all, you need to be a peoples’ person. In a position like this you get to work with an array of different personalities and you have to be able to treat each of them as if they are you only client so you need to be able work well with people, be adaptable, dependable and reliable.
What advice would you offer young people who are reluctant to explore the business events industry? I
A
ccording to Jono, the forum company is South Africa’s leading events and conferencing company. “With five iconic venues, we continue to deliver extraordinary experiences. The forum | embassy hill is set in the heart of the Constantia Valley. This iconic former Dutch embassy landmark has been extensively refurbished to offer a complete luxury experience. “Historic architecture and carefully selected décor have been harmoniously blended to create a beautiful space set apart from the daily hustle and bustle of Cape Town. “Embassy Hill has breathtaking views that take in the whole of False Bay, the Hottentots Holland mountains, the Cecilia Forest and Constantia Nek mountains. “The forum | embassy hill is the perfect venue for small and intimate weddings, events and large and luxurious celebrations alike,” he said.
I was planning on a career in fashion design but purely by chance I started working at the forum | the campus back in the early 2000s as a décor consultant and personal assistant to our managing director Glynis Hyslop and have pretty much been in the industry since then.
When did you realise you wanted to be in business events? I have always loved
industry. One day you can spend all day in front of your computer doing admin and the next you could be doing anything from overseeing a fabulous wedding setup or a children’s conference. We have a wonderful team at the forum | embassy hill that really work together.
entertaining and my passion for cooking started at a very young age, so I always imagined that I would be in a creative industry that included those two passions.
Were you discouraged from pursuing a career in business events? Not at all. Everyone I knew agreed that this was the perfect industry for me to be in. And even if I had been discouraged, I believe it is always the right thing to follow your heart.
How long have you been in the industry? I started in the industry in 2005 and have been involved in many different areas of hospitality.
What does your job entail? Do you ever have a typical day? No two days are the same in this
would say go for it. If you are someone who likes a fast-paced life and everchanging environments, then events and conferencing is a great industry to get into. You get to meet people from all walks of life and as I said, no two days are the same. It is a great industry to hone interpersonal skills. Unlike many desk jobs, events are tangibly rewarding. You work hard in the forerun and you get to see the final products and receive instant gratification from a job well done.
What is your goal for the next five years? My immediate goal is the get the forum | embassy hill as the premium destination of choice for both local and international corporate clients and, who knows, expand the forum company in the Western Cape and to travel abroad more.
South Africa An Incentive
FOCUS
Business Events Supplement produced by Contact Publications Pty Ltd Publishers of Business Events Africa
www.businessevents.southafrica.net
SOUTH AFRICA
An incentive focus Incentive travel reward programmes have become big business for South Africa.
T
OP SALES ACHIEVERS from
a wide spread of industries – automotive, financial, IT, pharmaceutical, insurance – are rewarded with an annual trip, together with their partner, to reward them for their performance and to recognise them in front of their peers. These top achievers are usually very well-travelled and have been all over the world, so their expectations are therefore extremely high. For some, its a once in a life-time experience. The South Africa National Convention Bureau, in conjunction
with Site Southern Africa, explore in this supplement some of the reasons why South Africa is one of the top incentive destinations in the world. For too long there has been a misconception that incentives are part of leisure travel. This is definitely not the case. Incentive travel is part of the business events sector as there is a business outcome to any incentive. Incentive travel delegates spend three times more than leisure travellers. This is higher than even a conference delegate who spends twice as much as a leisure traveller.
Tes Proos, president of Site Southern
Africa said: “Offering a world of cultural, natural and historical diversity, South Africa is the ideal incentive destination and remains a firm favourite for our main source markets. Enquiries for incentive groups into the region are on the increase and the conversion has shown a remarkable improvement over the past year. “SITE Source research shows that average spend per delegate is increasing, making South Africa more accessible. Being a long-haul destination, air access and travel time remain a challenge, but the destination continues to excite and attract more groups. “Lead times for group bookings are increasing and this makes for much better business forecasting.”
Incentives are lucrative for any country. Thankfully South Africa remains an “exotic” country to many foreigners. This is beneficial as most incentive organisers are looking for an exotic, as well as luxury product. South Africa has great potential to further grow its incentive market. The South Africa National Convention Bureau is the “one stop” avenue for information, advice and assistance when it comes to hosting business events and incentives in South Africa.
Amanda Kotze-Nhlapo, chief
convention bureau officer of the South Africa National Convention Bureau, said: “South Africa offers a vast array of experiences for incentive travel programmes – be it a “boutique” group of 10 people or mega-corporate of 1 000 people. “There are unique experiences for small and largescale groups, making for lifetime memories.” “We provide support at every level, using our expertise, strategic planning and destination knowledge to ensure your incentive in South Africa is a special experience … memorable for delegates and hassle-free for incentive organisers.”
A LOCAL INCENTIVE
“Pacesetters 2015” 2015 SITE Crystal Award Recipient: Walthers DBS Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Programme Programme Overview
Effectiveness and Results
In 2015, American Express Travel and Lifestyle Services recognised the top four per cent of its global producers with an incentive trip to Cape Town, South Africa. Over 240 “Pacesetters” were invited on the programme, which featured informative business sessions and learning experiences, alongside unique and exciting cultural experiences. A highlight of the programme was a visit to Langa, Cape Town’s oldest township, where participants were able to engage with locals, enjoy a number of authentic cultural activities, and generously give back to the Cape Town community.
The client had three primary objectives for the programme. First, to recognise their top performers and motivate their global team; second, to educate participants on the destination so that they might go on to inspire clients and increase customer loyalty; and finally, to create an environment that would encourage global conversation and the exchange of expertise while recognising cultural differences and exploring a new culture together. By improving employee satisfaction, motivation, and retention, this event ensured that its employees will continue to maintain a high standard of client satisfaction and will continue to produce referrals through clients, and will continue to perform. ROI from sales performance improvements far exceeded the cost of the programme, and client developed brand awareness by
American Express has rewarded its “Pacesetters” for over 40 years Represents 4% of American Express employees
driving growth and strengthening local economies.
The Creative Approach The DMC and client chose activities that would expose participants to components of South African life and would allow them to interact closely with community members. A visit to a client-branded wine route, which offered award-winning restaurants, also helped to align the client’s brand with the experience. One of the most creative decisions was to provide each participant with an individual 3G-enabled iPad mini, which they used to post on social media, communicate with family and friends, and share their experiences while participating in the programme’s activities. Walthers DBS also made creative use of space, transforming Cape Town Stadium into a mini-trade exhibition venue, where sponsors were able to present their products to small groups of participants.
Crystal Award winners from Africa South Africa has the proven capability, capacity, and an impressive track record when it comes to the successful hosting of major international business events and incentives. Over the past 10 years various South African incentive programmes have won Crystal Awards. Dragonfly Africa has had the most wins (five), followed by Walthers (four).
2016: • Walthers DBS (The winners were revealed at a luncheon on November 6 at the SITE Global Conference.)
2015: • Dragonfly Africa • Walthers DBS
2014: • Crystal Events & Incentives • Dragonfly Africa
2013: • DeFeest & Eventarchitects - Defeest is located in the Netherlands, but the event took place in South Africa • Terra Nova • Aimia – Although Aimia is located in the US, the event took place in South Africa
2012: • Somewhere in Africa
2011: • Dragonfly Africa • Walthers DBS
2010: • Terra Nova
2009: • Dragonfly Africa
2008: • Hello Africa
2007: • Impact Incentives • Creative Incentives • World of Incentives • Uwin Iwin • Walthers/Carlson Marketing Group
2006: • Dragonfly Africa
240 20+ $25,000+ participants
nationalities
Food donations
$75,000+ Monetary impact on the disadvantaged
Presentations were uploaded to participants’ iPads, which avoided the need for brochures and printed materials. Participants also wore locally manufactured soccer shirts to enhance the soccer theme. Moving the exhibition from the hotel to the stadium added variety where business and learning experience sessions could take up half of each available day.
Programme Execution Security was an important consideration for the large programme, and timing was crucial in order to maintain security plans. This was made more complicated by four days of rain, which required the organisation to change its venue from the Langa sports fields to the Guga S’thebe Cultural Center and netball courts in central Langa. Despite the need to revise security and other arrangements, participants were not aware that there had been any change in the plan. Providing all participants with locally-sourced iPads also proved to be a difficult process, as all data purchased in South Africa expires the month following activation. That meant that the iPads needed to be data loaded and ready for the event app within 24 hours of participants’ arrival. Other logistical challenges included catering to participants of more than 20 nationalities, each with different arrival days, dietary needs, and translation requirements. However, Walthers DBS was able to accommodate these requirements to provide a seamless event.
Incentive destinations GAUTENG
The gateway to the rest of Africa, Gauteng province is a sought-after incentive destination and offers many exciting opportunities and experiences for fun-loving travellers. When it comes to urban experiences, Gauteng is very diverse and has a wealth of shopping, dining and nightlife options. Johannesburg and Tshwane (Pretoria) are Gauteng’s main metropolitan centres, connected by the super-efficient Gautrain, and while they offer the best of city life, they are also very close to nature. There are beautiful eco-reserves, parks and botanical gardens and wildlife options on their doorstep. Organise a dinner overlooking the Cradle of Humankind and learn about man’s origins, take attendees and delegates on a tour that touches on the lives of both Nelson Mandela and Mahatma Gandhi, or try out a quadbiking adventure along the backstreets of Soweto. Pay tribute to the struggle heroes in Tshwane’s Freedom Park and hear the story of the continent told the African way. There are many wonderful opportunities available for the incentive market in Gauteng.
KEY ATTRACTIONS • A township shebeen experience • Apartheid Museum • Game-viewing in Dinokeng Game • Open-roof bus tour of Jozi • Adventures in Soweto • Maboneng magic • Voortrekker Monument and Freedom Park • Tour the town of Cullinan • Visit the Lion Park • Montecasino
WESTERN CAPE
The Western Cape is one of Africa’s premier incentive destinations for many incredible reasons. Delegates will be thrilled by the fantastic interactive experiences and activities that are available. Organise an attendee dinner on top of Table Mountain while the sun sets. Have your group experience some heartfelt kinship by taking a boat trip to visit Nelson Mandela’s prison cell on Robben Island. Organise a tour of the winelands on horseback, followed by a fun wine-tasting competition hosted by one of the Cape’s famous wine makers. For teambuilding and adding a bit of action to your incentive trip, attendees can try shark-cage diving in Gansbaai or tracking cheetahs in the Little Karoo. For outdoor or urban experiences and amazing activities worth sharing with colleagues and friends, the Western Cape is one of the world’s most exciting incentive destinations.
KEY ATTRACTIONS • Dine on Table Mountain • A sundowner yacht cruise around the Atlantic Seaboard • An open bus tour around the Cape Peninsula • An evening of township jazz • Whale-watching safari • Shark-cage diving in Gansbaai • Visit an authentic San village an hour out of Cape Town • Winelands with a difference • Quad-biking in the Knysna Forests • Paragliding or helicopter flips on the Garden Route
KWAZULU-NATAL
KwaZulu-Natal is known as the Zulu Kingdom and is a fantastic incentive destination. Durban is a thriving port city with a multicultural population and worldclass facilities, not to mention superb beaches. When it comes to activities and attractions, there are two UNESCO World Heritage Sites in the province – the uKhahlamba Drakensberg Park and iSimangaliso Wetland Park – in addition to the Big Five wildlife reserves along the Elephant Coast. When it comes to cultural heritage, great Zulu kings and chiefs are part of the province’s history, as is the great humanitarian, Mahatma Gandhi, and those who fought on the battlefields of KwaZulu-Natal. In the great outdoors, the mix of beaches, mountains and urban life is a winning formula. Combine all of the above with more than 300 days of sunshine a year and you have one of the country’s best incentive destinations.
KEY ATTRACTIONS • Dine with the sea creatures at uShaka Marine World • Take a sundowner cruise on the St Lucia Estuary • Take a rock-art tour in the uKhahlamba Drakensberg Park – a UNESCO World Heritage Site • Walk in the footsteps of Mahatma Gandhi • Visit Zululand • The Battlefields Route • Experience the Big Five • Take an excursion down the South Coast • Shop up a storm in Durban
EASTERN CAPE
The dramatic scenery of the Eastern Cape was the background to the formative years of many of South Africa’s struggle heroes, such as Nelson Mandela, Govan Mbeki and Robert Sobukwe. With a rich history that spans many chapters in South Africa’s heritage, from the mighty Xhosa chieftains to the turbulent days of colonialism, the trekkers and to the fight against apartheid, it is also a province known for wild adventure experiences and exciting sightseeing opportunities. With a coastline that stretches over 800 km and with large tracts of unspoilt wilderness, the Eastern Cape is known as a “Big 7”* wildlife destination. It is here that your delegates can enjoy both bush and beach experiences, as well as the laid-back cosmopolitan atmosphere of Nelson Mandela Bay (Port Elizabeth) and Buffalo City (East London). From the pristine beaches of the Wild Coast, to the plains of Addo Elephant National Park, and the highest bungee jump from a bridge in the world at Bloukrans Bridge, the Eastern Cape is an excellent incentive and teambuilding destination.
KEY ATTRACTIONS • Take a Big 7* Safari • Visit the Valley of Desolation • Bungee • Horse-riding at Addo Elephant National Park • Learn to surf in Jeffreys Bay • Learn about traditional Xhosa culture • Follow in the footseps of Madiba • Take a Township Tour • Magnificent beaches • Known as “the Adventure province”
NORTH WEST
North West province is a wonderful province for the incentive traveller who thrives on variety and adventure. North West is a rewarding incentive destination that offers exciting wildlife and adventure encounters, as well as the opportunity to participate in a rich cultural and historical heritage. The extravagant Sun City complex is known the world over as a tourism hot spot. With a number of hotels, casinos, restaurants, golf courses and adult entertainment venues, Sun City remains an icon of fun and entertainment. Next door to the resort is the Pilanesberg Game Reserve, where visitors can experience the wild African bush just two hours from Johannesburg. Madikwe Game Reserve is home to the Big 5 and is famous for its wild dog, spotted hyena, cheetah and elephant populations. Historical Mafikeng is another interesting destination in the province and this metropolitan hub offers an interesting combination of colonial and modern Africa. For something truly local, Groot Marico is a great place to explore the tall tales of legendary writer Herman Charles Bosman. Hartbeespoort Dam is an option for those who enjoy watersports. The Magaliesberg mountains also offer outdoor activities and adventures, and a great place to take in a hot-air balloon safari. Rustenburg is the main urban centre in this agricultural heartland – a growing town that was also a host city during the 2010 FIFA World Cup.
KEY ATTRACTIONS • The Pilanesberg Game Reserve • Madikwe Game Reserve • Sun City • The Magaliesberg Mountains • Hartbeespoort Dam • Groot Marico and Wolwespruit Nature Reserve •A nn Van Dyk Cheetah and Wildlife Centre
LIMPOPO
Situated in the far north of the country, Limpopo borders Botswana, Zimbabwe and Mozambique. It is a prime wildlife destination with a host of game and nature reserves, including the northern Kruger National Park, as well as the Mapungubwe National Park. There is spectacular gameviewing and birding in the province, as well as a mix of African cultures, intriguing folklore and legend and prehistoric treasures. It is home to the Mapungubwe World Heritage Site, as well as Modjadji, the fabled Rain Queen, and the age-old relics of the Makapansgat Valley. It is here that the Venda artists live and thrive, and where places like Lake Fundudzi and the Vondo Forest are considered to be sacred. The birding at Nylsvley RAMSAR Wetland is a magnet for nature-lovers and many golf enthusiasts have the extreme 19th hole at Legend Golf and Safari Resort on their bucket list. The city of Polokwane is at the heart of the province – a growing urban hub with its sights set on the future, yet with a heart and soul steeped in traditional values. Limpopo is a fascinating province and delegates will enjoy the wild beauty of the area combined with incredible cultural insights and numerous adventure attractions that will keep them coming back for more.
KEY ATTRACTIONS • Kruger National Park • The Mapungubwe UNESCO World Heritage • The UNESCO Waterberg Biosphere • The Modjadji Cycad Reserve • Bela-Bela • Private Game Reserves • Nylsvley Nature
MPUMALANGA
There is so much on offer for the adventure-loving delegate in the province of Mpumalanga, whose name means “the place where the sun rises”. There are many exquisite attractions to visit – from the worldfamous Kruger National Park to the incredible man-made heritage of the mining town of Pilgrim’s Rest, the spectacular beauty of the Panorama Route (incorporating the Blyde River Canyon, God’s Window, Bourke’s Luck Potholes and Long Tom Pass) and beyond. Shangana Cultural Village is where the traditions of the Shangaan people are celebrated and explored and a great place for delegates to interact with local people. In Dullstroom, there is fantastic fly-fishing, and for the brave-hearted, Waterval Boven is known as a topnotch rockclimbing destination. For those who love history and culture, the Sudwala Caves (known to be some of the oldest dolomite caves in the world) are a sight to behold, while the small town of Kaapsche Hoop with its wild horses is certainly worth a visit, as is the historic town of Barberton. Mpumalanga is one of the country’s smallest provinces but offers huge natural diversity and a mix of attractions and activities for any group visiting this part of the world.
KEY ATTRACTIONS: • The Kruger National Park • The Panorama Route • Pilgrims Rest • The Blyde River Canyon Reserve • The Sabi Sand Reserve • Dullstroom
NORTHERN CAPE
The Northern Cape is one of the more remote provinces in the country, known for its big skies and lunar landscapes. It is home to unique vegetation, wide open spaces and a range of exciting incentive activities. In spring, visit Namaqualand to see the incredible wild flowers, track a black-maned lion from your safari vehicle in the Kgalagadi Transfrontier Park, and learn all about how to live off the land from descendants of the Bushmen, who made a home for centuries in this harsh and arid climate. Visit the “Place of Great Noise” – the dramatic Augrabies Falls – or go white-water rafting down the Orange River (a great teambuilding activity). Delegates can take 4x4 adventure safaris in the Richtersveld National Park and stay with the Nama people and learn more about their interesting cultures and traditions. For food lovers there is the Kokerboom Food and Wine Route, where local hospitality is put on show and there are numerous small towns definitely worth exploring. For a bit of urban action, visit Kimberley, home to the Kimberley Mine Museum and The Big Hole. This vast province has something to offer the incentive traveller in search of something very different.
KEY ATTRACTIONS • The Augrabies Falls National Park • The flowers of Namaqualand • The Ai-Ais Kgalagadi Transfrontier Park • The Richtersveld Cultural and Botanical landscape • The diamond town of Kimberley • The Orange River • Kokerboom Food and Wine Route
FREE STATE
The Free State is all about wide open spaces and local hospitality. This province is situated in the heart of South Africa and, when it comes to incentive options as well as pre and post-tours, visitors are spoilt for choice. From visiting the artists in Rosendal to tasting “boerekos” at the wonderful restaurants in Clarens, exploring the beautiful landscapes of Golden Gate Highlands National Park and taking advantage of all the great watersport adventures on the Gariep Dam, there are countless incentive and leisure activities on offer. For a spot of inspiration, visit the Basotho Cultural Village. On the other end of the spectrum, take a township tour of Mangaung and get an authentic taste of city life according to the many fascinating people who live there. Mangaung/ Bloemfontein is the capital of the province and South Africa’s judicial capital. The city is a wonderful mix of history, heritage and modern-day attractions, and no matter where you are from, you will find a warm South African welcome in the Free State.
KEY ATTRACTIONS • Golden Gate Highlands National Park • Basotho Cultural Village • Clarens • Small- town adventures • Vredefort Dome UNESCO World Heritage Site • Mangaung/Bloemfontein • Road-tripping • Gariep Dam and Nature Reserve
The state of the global incentive market
71% Third party supplier of meeting and incentives
29% Corporate buyers
SELLERS
BUYERS
Index 2017 44%
Destination management companies
31% 25% Hoteliers CVBs, DMOs, event technology suppliers & other industry disciplines
*39% of respondents are located in the United States
WORLD ECONOMY It is a complicated world for buyers and sellers of incentive travel. The landscape is in constant motion. Global economic conditions, changing political climates and health and safety fears all serve to further obscure the incentive travel environment. While increased airline costs have the greatest negative impact for buyers and sellers, concerns over the economy are growing as an issue especially amongst sellers.
Sellers
56%
of buyers plan to increase incentive eligibility (up from 47% in 2016)
The SITE Index 2017 highlights the fluid, complex world of incentive travel impacted by external factors such as the world economy, the potential for terrorist actions, and the political landscape.
of buyers plan to increase incentive travel budgets (up from 46% in 2016)
In the face of outside challenges, data shows that 99% of incentive programmes are somewhat or very effective in achieving important objectives performance.
and approximately eight in 10 buyers and sellers believe incentive programmes are a strong motivator of performance.
99%
49%
The primary reason ROI is not being tracked is a lack of requirement from management.
24% Third party suppliers
Corporate buyers
Tracking and providing a credible ROI metric is a missed opportunity for suppliers to differentiate themselves and for buyers to prove the power of incentive travel to create business results
DISINTERMEDIATION (“cutting out the middlemen”)
57%
The majority of buyers (57%) think disintermediation in the travel industry has negatively impacted their company.
CONCLUSION
Incentive travel remains in positive standing, but vulnerable due to variable economic and political conditions, as well as the fact there are few hard metrics to support the value of these programmes.
60%
However, only 23% of corporate buyers and 24% of third party suppliers are “always” or “almost always” tracking return on investment (ROI).
23%
Buyers
Seventy-six (76%) of sellers report working on greater creativity/innovative event design in order to increase value for their customers.
In the next 12 months
ROI TRACKING
Sixty-seven percent (67%) of sellers and 56% of buyers note the state of the world economy has the potential to negatively impact their travel programmes. This means creativity becomes paramount for sellers to create value amidst economic concerns.
67%
POSITIVE SIGNS
As the authoritative analysis and forecast for the global incentive travel market, the SITE Index has continued to evolve with the ever changing landscape of incentive travel. This year’s study includes responses from 599* industry professionals, both buyers and sellers, as well as other interested industry professionals from 62 countries.
This growing trend may explain why third party suppliers observed a decline in the spending per person for travel incentive programmes.
19%
70% Third party suppliers
Corporate users
This negative view is primarily driven by third party suppliers, 70% of whom believe the increase of corporate buyers going direct to suppliers has negatively impacted their company, compared to only 19% of corporate users.
To download the full report go to www.siteglobal.com/siteindex
PERSONALITY PROFILE
Positive Shaun Bird enjoys life to the full Shaun Bird, 44, recently appointed general manager of Sandton Convention Centre, believes enthusiasm is contagious and strives to keep a positive attitude in all he does.
F
ormerly complex operations manager at the Grand Palm Hotel, Casino and Convention Resort in Botswana, Shaun brings with him a wealth of experience in the management of convention facilities and hotels. Born and raised in Durban, Shaun entered the hospitality industry as a graduate in hotel management. His path has seen him taking on the challenges of varied positions in four and five-star hotels, both in South Africa and in London, initially gaining experience in banqueting. His return to South Africa saw him developing skills in the management of high volume, high quality businesses. Shaun’s first position in Botswana was as manager of the Gaborone International Convention Centre before he returned to Johannesburg to take up the position of food and beverage manager at The Westcliff. After taking the entrepreneurial route in an engineering business, which gave him an even greater understanding of business ownership, he was offered the position at The Grand Palm, Gaborone. During this time, the hotel was awarded Botswana’s first five-star grading in 2010.
How do you see the business events industry? Technology is making it easier for people to connect remotely and the industry needs to highlight the value of face-to-face meetings. There’s a limit to the emotion and passion one can impart in an email – and we need to make this a strong selling point for our industry. This business is all about passion and it’s something we can harness.
can now have an all-inclusive business, conference, and leisure trip organised.
What role does your family play in your life? My daughter Natasha is my family. She is 12 years old and a “mini-me”. We do everything together and we have the same interests and hobbies, such as scuba diving.
Do you have any hobbies? I have a superbike which I race on the track and off-road races periodically. I’m not that good, but I love it – and have been doing it for about 15 years. It helps me unwind. I also enjoy scuba diving.
What is your favourite sport? Definitely rugby. I played for many years and I’m an avid Sharks supporter. Of course, my passion for motorbike racing means I also love MotoGP.
What is your secret to success? Positive thinking coupled with a philosophy that there is nothing that cannot be done if we apply ourselves to the problem.
What has been your biggest challenge in the business events industry? Adapting to different cultures. It is vital to engage with a new culture, or cultures. Our clients, particularly international clients, have different needs and perspectives and we need to be sensitive to them.
What is the most memorable place you have ever been to, and why? Thailand. I have a passion
author is Ken Follett. I love all his books, especially the epic historical novels. My favourite films are Pulp Fiction and Lock, Stock and Two Smoking Barrels. I love dark humour.
What is your favourite food? Indian.
Who is your role model? To a large extent my father, although he was a bit of an “anti-role model” really. He was a an eccentric, but he insisted that we go out and enjoy life to the full.
What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps? Perseverance
for the country and I have visited it
is very important, as well as relationshipbuilding, a positive attitude, and enthusiasm for all you do.
I have two: London and Bangkok. London because I love history and architecture. And Bangkok because it is a melting pot of colour and culture, exciting, chaotic and beautiful.
What is your dream for the future? To live and experience life as a
What has been the biggest several times. change you’ve seen in this sector? What I have witnessed is a move What is your favourite city? towards a resort-type industry, where more businesses are offering a one-stop-shop type of service to their customers. This is helping to take the hassle out of travel, particularly for the business traveller who
What is your favourite book, film, TV programme? My favourite
journey. To travel. To never be a robot in a job, but to always be positive, enthusiastic and passionate.
25
26
INCENTIVES
Mauritius
an incentive paradise
Mauritius, an Indian Ocean island paradise, exudes warmth from the minute you touch down. The whirlwind five-day media trip, organised by Mauritius Incentive Connection (MIC), gave me a snap shot of what Mauritius has to offer from a conferencing and incentive perspective. By Irene Costa
M
IC organised a VIP welcome. As we got off the flight we were welcomed by a MIC representative who took us to a private lounge area called YU Lounge. On arrival in the lounge, our passports were taken and we were able to clear customs and immigration quickly and while our luggage was being collected, we were able to relax and enjoy a glass of bubbly and eat some delicious canapes. Duty-free shopping, as well as luxury vehicle hotel transfers can also be arranged. YU Lounge is a must for small incentive groups. Certainly creates the “wow” factor on arrival. Service, warm hospitality and food, glorious food, was something that really stood out. All the properties we visited produced amazing cuisine. However, I must say the most special food memory had to be at Escale Creole in Moka. Dynamic Marie-Christine Forget treated us to local Creole cuisine and a rum workshop. In addition to serving only local traditional cuisine, she is able to offer incentive groups (up to 40) a rum making workshop – whereby incentive guests
can take home rum they have made and packaged themselves. This was a very special experience. For a breath-taking excursion for smaller groups try Electro-Bike Discovery. It is a wonderful way to see the island on an electric bike. The guides were very knowledgeable and professional. An electric bicycle is not a motorbike. It is primarily a bicycle, whereby one must pedal. But it is a bicycle with an electric motor that makes all the difference. The engine provides assistance that helps you move forward when you need it, while limiting your efforts. We did the Chamaral tour. Chamarel is a small village of 700 inhabitants famous for its seven-coloured earths: a rare geological phenomenon where erosion has exposed volcanic ash dunes ranging from brown to ochre, through pink, orange and purple… Throughout the route, the guide stops at various strategic points in order to explain the history or anecdotes of the area, or simply for a photo break or a moment of relaxation and coffee. This village and region holds many interesting surprises far from being tourist clichés such as the old Sainte-Anne chapel
or the only coffee manufacturer on the island of Mauritius. Jean Louis Lousteau was the first landowner of Chamarel. It was not until 1785 that the land was passed on to his son-in-laws, Toussaint and Charles-Antoine de Chazal de Chamarel. The latter settled there around 1793 and supplied timber to the colony by exploiting the forests and cultivated coffee and sugar cane among other things. It was only around 1845 that the first sugar factory was built but closed its doors in 1897. It is this very chimney that can be seen and admired today at the domain de La Vieille Cheminée.
The DMC: connections In operation since 1996, Connections Ltd is one of the leading DMCs on the island. Karl Braunecker sees Connections DMC more as a partner towards the incentive agents rather than a supplier. “We work with and in the interest of our partners and do everything we can for them to win a group. My staff members communicate all the time with their counterparts to ensure that proposals meet expectations.”
INCENTIVES
The Production Company: Impact Production Group Impact Production Group (IPG) is a onestop-shop for events with no less than 15 years’ experience in Mauritius and more than 2 000 clients (IBM, Investec, Mercedes, Nokia, BMW, Telesure, Amway, Essar, Coca-Cola, Avon, Thompson Reuters, Schwarzkopft). IPG covers any type of event, from conference to gala dinner, from teambuilding to product launch … and will gladly propose Mauritian concepts, as
well as exclusives and tailor-made themes from five to 15 000 pax. IPG consistently offers quality performances, international standard of professionalism with top-of-the-edge and environment-friendly equipment (Roder marquees from Germany, Tentickle bedouin tents from Cape Town, Nexo speakers from France, Robe moving lights, Avolites & Yamaha desks, WYSIWYG 3D software, LED lighting, British Standards & biodegradable fireworks products.)
What is MIC? A unique consortium of 12 leading hotels, the best production company of the Indian Ocean and a first class DMC. First of its kind on the island, MIC is exclusive to the South African MICE market.
The properties NORTH COAST:
Intercontinental Mauritius Resort Balaclava Fort
• Located on the North West Coast, 15 minutes’ drive from the main touristic region of Grand Baie and Port Louis, the capital of Mauritius – about 60 minutes’ drive from airport. • 210 ocean view rooms and one of the biggest conference room capacity (600 pax) on the island with accommodation. • Access to all five restaurants of the hotel for groups on all inclusive.
and easily customised to meet specific needs for meetings or incentives group – about 60 minutes’ drive from the airport. • Everything at the hotel is designed to help the guests feel their best – from the world-renowned Heavenly® Bed to the SuperFoodsRx™ dishes. • 190 rooms and one large ballroom can accommodate up to 300 guests. • A choice of six restaurants, each one different from the other, and exclusive venues for exciting group evenings.
Le Méridien Ile Maurice
Maritim Resort & Spa
The Westin Turtle Bay Resort & Spa
• Ideally situated on the North West Coast, this property is bright, trendy
spectacular group evenings, as well as the amazing fine dining restaurant Chateau Mon Désir. • 215 rooms and one ballroom that can accommodate up to 300 pax. • With over 20 years’ experience in the group business, Maritim Resort & Spa has the know-how to make your incentive a real success.
• Maritim Hotel Mauritius is situated in the North West of Mauritius along a protected marine park and covers an estate of 25 hectares of green tropical gardens – about 60 minutes’ drive from the airport. • On property is the historical Ruins of Balaclava, a stunning venue for
• Perfect location close to Grand Baie for shopping & night life and Port-Louis the capital of Mauritius – about 65 minutes’ drive from airport. • 265 rooms (with a large number of rooms available in the same category) and one big ballroom that can accommodate up to 550 pax. • The hotel has different outside venues for group dinner and some restaurants on the resort can be privatised for groups, depending on the size of the group.
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INCENTIVES
EAST COAST:
Constance Le Prince Maurice
– about 50 minutes’ drive from the airport. • 181 spacious rooms all sea facing. • Houses the largest conference facility on the East Coast that can accommodate up to 375 pax. • A choice of four restaurants and two bars.
SOUTH COAST:
Outrigger Mauritius Beach Resort • All Suite Boutique hotel set amid lush tropical greenery on the East Coast of the island and only hotel on the island having rooms on stilts – about 75 minutes’ drive from the airport. • Part of two 18-hole championship golf courses estate offering unlimited green fees. • With its 89 suites and a helipad on resort, it is perfect for top-end executive groups. • A choice of four restaurants (including one floating restaurant), four bars and the biggest wine cellar of the Indian Ocean region.
Constance Belle Mare Plage
WEST COAST: • Nestled in the nature reserve of Bel Ombre, the resort is sophisticated and yet brings the whole dimension of a chilled atmosphere with its sandy pathways – about 60 minutes’ drive from the airport. • 181 sea-facing spacious rooms. • Several outside venues and well geared and flexible team for successful groups’ events.
Heritage Awali Golf & Spa Resort
• Set along a 2 km white sand beach, in a sheltered bay on the East Coast of Mauritius, Constance Belle Mare Plage is chic and beautifully balanced with a tropical environment – about 60 minutes’ drive from the airport. • Part of two 18-hole championship golf courses estate offering unlimited green fees. • 256 rooms and one conference facility that can accommodate up to 100 pax. • A choice of seven restaurants and six bars and stunning venues for incredible groups’ events.
Maritim Crystals Beach
• An elegant and contemporary property with an architecture and interior design inspired by the sugar cane, located on the picturesque East Coast of Mauritius
de Bel Ombre on the South Coast of the island, the property differentiates itself by its charming colonial style architecture – about 60 minutes’ drive from the airport. • Excellent off-site dinner venues on the estate with the C Beach Club and Chateau de Bel Ombre. • Complimentary green fee to an 18hole championship and a nine-hole “pitch and putt” Golf Course. • 158 rooms and a choice of five restaurants and possible access to Heritage Awali outlets as well as C Beach Club and Chateau de Bel Ombre within the “gourmet bliss” meal plan.
• An all-inclusive African style hotel located on the amazing Domaine de Bel Ombre in the south of the island – about 60 minutes’ drive from the airport. • Excellent off-site dinner venues on the estate with the C Beach Club and Chateau de Bel Ombre. • Complimentary green fee to an 18-hole championship and a nine-hole “pitch and putt” golf course. • 160 rooms and a choice of four restaurants and two bars.
Heritage Telfair Golf & Spa Resort
• Heritage Le Telfair Golf & Spa Resort nestled at the heart of the Domaine
The St. Regis Mauritius
• T he latest addition to the St. Regis directory of iconic properties around the world, this colonial style property is situated on the Le Morne Peninsula, a UNESCO World Heritage listed site – about 75 minutes from the airport. • A unique accommodation style with signature Butler Service. • 172 rooms all ocean facing and a choice of six restaurants with the possibility of privatisation for some of them depending on group size.
Hilton Mauritius Resort & Spa
• A proper beach resort ideally situated on the West Coast, only 10 minutes walking distance to the bustling tourist village Flic en Flac – about 60 minutes’ drive from the airport. • 193 rooms and one ballroom that can accommodate up to 350 pax. • Offers a perfect mix for conference and incentive groups with an experienced MICE-geared team. • Hilton Honors Event Bonus programme (earn some free nights worldwide).
EXECUTIVE CHEF
Stuart always dreamed of being a chef With more than 19 years of experience in the hospitality industry, Stuart Cason, 35, executive chef at Hilton Sandton, has a wealth of knowledge in culinary arts.
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tuart said: “I always dreamed of being a chef.” He started his career at the Sandton Sun & Towers Intercontinental hotel as a commis chef/ trainee at just 16 years of age. In 1999, he received a bronze medal in his first Salon Culinary competition, and in the same year he was nominated to participate in the Inter Hotel Chefs Academy. “This gave me the upper hand in my career, and I was extremely privileged to be able to participate in such a prestigious challenge at the start of my career,” Stuart said. At 21, he became the youngest chef ever to win the Unilever Chef of the Year competition. “I believe in creating a sense of nostalgia for my guests, with food that takes them back to fond family lunches. My food is simply cooked with carefully chosen ingredients, continuing the modern comfort food concept I’ve maintained over the years. “I would like to bring my own signature dishes into the kitchen, along with more local produce in a farm to table approach,” Stuart said. Born in Carletonville, Stuart went to school at Queens High in the east of Johannesburg. Before joining the Hilton Sandton, he was at the Radisson Blu Gautrain Hotel, where he was also area chef for Africa and Indian Ocean Islands for Carlson Rezidor Hotel Group. His dream for the next five years is to build a name for himself within the Hilton brand, and to grow as much as possible within the company. “My ideal would be a cluster or regional role staying within the Hilton,” Stuart said. “I really just do what I love, and I enjoy going to work every day to do it. It’s really nice to work with different people and
cultures and support their growth within their careers.” His suggestion to PCOs organising an event is know exactly what your client wants before starting the process. Stuart said: “The cost of food is increasing, which impacts consumers spending. There is also an increased interest in cooking fresh food in the home and lots of television shows and recipe databases available to help people cook better at home. “Due to this, consumers are more likely to have home-cooked meals than go out and spend money at a restaurant. “For myself, when I cook for my friends and family, I would rather cook with quality ingredients, which can be expensive,” he said. In terms of global trends he said there is a huge trend moving towards organic, healthy dishes. “A farm to table approach is being implemented at many restaurants, which is becoming a trend within the market. This trend is something we implement at the Hilton – with our local and seasonal approach. “I pride myself on using organic produce. I use Nguni beef from an organic farm just outside Heidelberg called Badgerleur. I am working closely with the owners Doug and Gorden Pullen, to maximise how we use the produce. They also offer high quality game and chicken.” Stuart is married to Desire. They have two children, Jayden 5 and Ryan 2. For leisure he loves spending time with his family. “I spend all my free time with them. We enjoy the outdoors, like going to parks and the zoo. We also really love to 4x4 at Hennops.” His advice to those wanting to become an executive chef is: “Work hard at building a solid foundation for your career. Don’t chase money, rather chase experience.”
What is your signature dish?
“Strawberry garden” textures of chocolate, macaroons, citrus gel, honeycomb, rocket served with a Noble Late Harvest or Straw wine.
What trends are emerging in the conference industry in regards to food? There is a clear
trend towards fresh, healthy food. Most conferencing events require seasonal food and low carbs. Hilton has just launched Meet With Purpose which caters for this growing trend and to help boost meeting outcomes for delegates.
What has remained constant in this industry? Lunch guests always
expect a large buffet variety. It seems to be a trend in South Africa where lunch should be big. With Meet With Purpose, we are also focused on addressing wasted food from buffets and would encourage meeting organisers to consider a menu that caters for the needs of delegates, as well as the environment.
What is your favourite beverage? My definite favourite is Coke. What is your favourite food?
I really enjoy any type of comfort food like creamy pasta, melkos, a nice braai, etc.
What is your pet hate? I really hate it if someone is not organised.
What is your great love? I absolutely love my family and spending time with them really is my favourite pastime. I also love being able to do what I love. Are you adventurous? I’m not
really the most adventurous type, but as I have said I love the outdoors. I would say the Great Ethiopian Run in Addis Ababa was one of the most adventurous things I have ever done.
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TOP TIPS
New event packages at SAB World of Beer To make conferencing or a year-end event memorable, introduce a unique and fun teambuilding element, said Tony Rubin, general manager of SAB’s World of Beer in Johannesburg.
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he SAB World of Beer is a five-star conference and event venue which stands out as the only beer-themed venue in South Africa. Delegates can enjoy guided beer tastings or beer and food pairings with one of SAB’s brewers. Various packages, including year-end packages, are available at the Newtown venue, starting with the half-day package for 12 or more delegates which includes secure parking, venue hire, standard presentation equipment, tea, coffee and snack on arrival as well as mid-morning and afternoon, and a buffet lunch from in-house catering. “Once the work is done, an enjoyable way to end the conference is to send delegates on an interactive tour of the World of Beer, one of the country’s top tourist attractions, that ends with a cold beer or two.” This means delegates can enjoy a group beer tour, beer tastings or beer and food pairings, depending on requirements.
Tony’s checklist for a successful event Making your event memorable and enjoyable starts long before the delegates arrive. It begins when you decide where to host it.
What kind of atmosphere do you require? The question a good conference organiser should start with is “what kind of atmosphere do you require from your event?” You first need to decide which would be more suitable – a vibrant inner city venue or a more secluded country retreat.
Number of delegates Numbers also often dictate the venue. Are you looking for a small boardroom for 15 people or a conference venue which can seat 250? Select a venue which comfortably fits the size of your party. There is nothing worse than 60 people squashed into a room meant for 40.
Meet the conference/event co-ordinator Meeting with the conference/event coordinator in person is a vital part of the reservations process. This will ensure that a relationship is formed, as well as give the co-ordinator the opportunity to fully understand the client’s needs. Would you book your wedding without meeting with the co-ordinator? Probably
not, so be careful how you interact with the co-ordinator at the venue chosen, as it is easier to manage expectations before the conference compared to damage control on the day.
Breakaway rooms Breakaway rooms might also need to be provided for delegates to divide up into groups and move apart to discuss issues.
Catering requirements If you want your conference to run into the evening, perhaps with a closing dinner, you need to be aware if the venue has the capacity for this.
Parking Parking – and safety of cars while parked – should also be taken into account, and if necessary, a shuttle service to bring delegates to the venue if parking is some way away.
Staff Ask about the staff. How many will be available to assist with your requests on the day. Also ask who the senior manager is to assist with any emergencies which might arise.
Looking for an intimate venue? Want something different? Look no further. Beer Tours
Food & Beer Pairings
Ancient art of brewing beer has been brought to life with a walking tour route enhanced
with the latest technology.
Tailor-made menus for 5-course meals. The event is hosted by our brew master.
Beer Tasting Your taste buds will love this!
Conferences and extras tailored to your unique requirements
Book now to avoid disappointment 011 836 4900 www.worldofbeer.co.za Enjoy Responsibly. Not For Sale To Persons Under The Age Of 18.
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MARKET NEWS
TBCSA reports improved business performance The Tourism Business Council of South Africa’s latest quarterly Tourism Business Index (“TBI”), report, produced and published in conjunction with partner Grant Thornton, shows an overall improvement in business performance in Q3, buoyed by a positive showing in the accommodation sector.
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BCSA represents businesses operating in South Africa’s travel and tourism industry, whose total contribution to the country’s GDP in 2015 stood at R375-billion or 9.4 per cent. In the same period, the industry’s total contribution to employment, including jobs directly supported by the industry was 9.9 per cent of total employment or 1 554 000 jobs. This is expected to rise to 1 557 000 jobs this year. The latest Q3 TBI report shows a slight uptick in the industry’s overall business performance, buoyed by positive results in the accommodation sector. However, the index score is still somewhat below “normal” levels of acceptable performance. “Normal” is calibrated to an index of 100 and results higher than 100 are an indication of better than normal performance (and vice versa). In Q3 the industry recorded an overall index score of 92.6 – achieving an index score which is below normal performance levels but was better than the forecast score of 84.7. The index score achieved in this quarter is also an improvement from an index score of 78.9 that was achieved in Q2 2016. TBI comprises two sub-indices, namely accommodation and “other tourism businesses” and the positive results achieved in this quarter are largely thanks
to the positive performance score of 109 recorded by the accommodation sub-index, against the anticipated score of 105. The “other tourism businesses” sub-index (all other tourism businesses excluding accommodation) recorded lower than normal business performance, recording an index score of 80 in this quarter. Commenting on the performance of the accommodation sector, chairman of the National Accommodation Association of SA (NAA-SA) Donovan Muirhead, said the feedback he’s received from members is that “the months of July and August were great periods. However, September was a bit more challenging with occupancies and revenue per available room averaging a similar figure to last year.” Federated Hospitality Association of Southern Africa (FEDHASA) chief executive officer Tshifhiwa Tshivengwa added that results of the accommodation sub-index needed to be contextualised. “If there is an increase in bed nights, this could be attributed to corporate and inbound travellers. “The fact that we are experiencing normal or acceptable business performance does not mean we are where we need to be. “The cost of labour is still high. The cost of electricity is higher than inflation. If we deduct these two (factors), we might see that we are not doing so well.”
Contributing Factors While the issue of immigration regulations is topical right now, the index report highlights other factors which contributed negatively to performance in Q3, confirmed Mr Tshivengwa’s concerns. They are the cost of inputs (a recurring issue); the cost of labour and issues related to competitive market behaviour. Elaborating on the challenges in the operating environment, Gillian Saunders, head of advisory services at Grant Thornton, said: “Local economic growth is seriously
constrained and this impacts directly on business travel which is the mainstay of many businesses in the tourism sector. “This, coupled with government reigning in the travel and conferencing costs means many businesses are seeing lower domestic demand levels and rate pressure.” But, it is not all doom and gloom as respondents of the “other tourism businesses” sub-index highlight: 61 per cent attribute the weak rand exchange rate as a positive contributing factor; followed by 50 per cent who cited strong overseas leisure demand and 29 per cent who mentioned strong overseas business demand as a positive contributing factors.
Outlook for Q4 Looking ahead into the last quarter, expectations remain somewhat subdued, judging by the overall TBI prediction of 87.1. The accommodation and car hire sectors are expected to continue their good form, achieving index scores of 109.4 and 134.1 respectively. In contrast, the overall index score for “other tourism businesses” is expected to continue the decline with a forecasted index of 69.9. The cost of inputs, competitor market behaviour and competitive supply are expected to remain key factors impacting negatively on business performance going forward. In addition, respondents have expressed concerns about the impact of current developments in political and socioeconomic landscape.
In closing Mmatšatši Ramawe, chief executive officer of TBCSA, said the TBI results are a clear reminder of how tough current trade conditions are. “Nonetheless, the improved showing by the accommodation and car hire sectors and our appreciation of the industry’s overall economic value motivates us to persevere.”
MARKET NEWS
Bringing South African sunshine to the UK
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ocal equipment rental provider, Gearhouse Splitbeam was recently approached by Suntoy – a provider of innovative renewable and sustainable solar energy solutions and creator of the immensely popular Consol Solar Jars brand – to assist with the local preparation for a lighting event taking place between 29 October and 13 November 2016 in the UK. “IN LIGHT: Illuminating Capability Brown’s Landscape” is an alternative light installation devised by Laurent Louyer of Creatmosphere (a visual art studio which utilises light and technology in as progressive and environmentally friendly method as possible). The event aims to revitalise Compton Verney Art Gallery and Park using an interactive light display commissioned to mark the 300th anniversary of well-known British Landscape Architect; Lancelot “Capability” Brown. In an unusual twist, the UK
installation incorporates 450 of the South African designed and manufactured Consol Solar Jars. Harald Shulz, managing director at Suntoy collaborated with the University of Johannesburg and their technology incubator, Resolution Circle, to realise his vision of linking the solar powered jars via a DMX-type technology to enable each unit to “communicate” organically with the others. Each jar’s functionality needed to be controllable by means of a networked “wireless mesh” so that they could be sequenced through a lighting board. Gearhouse Splitbeam was able to provide the development team with a 24 Channel ETC Smart Fade Desk to experiment with, as they established an effective Mi-Fi control system using individual custom-made receivers mounted in the lids of each bottle.
Splitbeam also provided a small sound system for the test run and press evening to complement the serene ambience provided by a field of 500 twinkling lights as the sun went down. “This is the first time that wireless DMX technology has been used to network solar jars on this scale,” says Michael Inglis, a company “whiz-kid”. “For anyone with a passion for innovation; being involved in a technologically pioneering event like this, provides a fresh thrill every time. New challenges and new solutions … it’s what we thrive on at Splitbeam. “We are proud to have been able to contribute to Suntoy bringing their particular brand of South African sunshine to the UK for this innovative event,” comments Mr Inglis.
TM
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MARKET NEWS
Why grading gives you a competitive edge By Darryl Erasmus, chief quality assurer of Tourism Grading Council of SA
Does being graded by an accredited grading assessor give you, as a tourism operator, a competitive edge over your non-graded peers? Definitely – think of it as a seal of approval that offers peace of mind and adds value to your brand.
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ne of the things that makes travel so exciting is its wild unpredictability. A tourist may have an inkling of what a destination is like from the Internet or TV, but tasting the mustard on a hot dog in Central Park is very different to reading a review of the experience. That unpredictability is what makes travel exciting. But when it comes to accommodation, it is comforting for a traveller to know exactly what they’re getting. In a word, it’s about uniformity. And while that might not sound like the most exciting concept, it’s the bedrock on which an efficient and prosperous tourism industry is built. Being graded by an accredited assessor gives your establishment or venue credibility
and a competitive advantage in the marketplace. It means your bed is a safe bet for travellers. That’s why the work of the Tourism Grading Council of South Africa’s (TGCSA) accredited grading assessors is crucial. Think of it this way. If a visitor fancies a little luxury when they’re on holiday – soft gowns, in-room Wi-Fi and the option of a good cup of coffee from their filter machine when they wake up, they’d be disappointed to find that the upmarket hotel they had so carefully researched offers none of these amenities. But if the hotel carries a TGCSA star grading, they can rest assured that it will live up to its promises. TGCSA works with a team of carefully vetted individuals with extensive experience in the hospitality industry to ensure that South African accommodation
Vectorsoft POS Solutions focuses on the needs of the hospitality & wholesale/retail markets. Our hardware and software product range is the result of proven successful implementations in diverse environments, and we actively take part in the whole project cycle, from consulting through to physical implementation and ongoing support. Vectorsoft's team of qualified IT Professionals have extensive experience, and ensure your requirements are understood and adequately addressed at all times.
and conferencing establishments’ standards are not only globally competitive, but also deliver on their promises. The grading assessors pay close attention to detail and know exactly what to look for during the grading process. The TGCSA ensures that assessors are able to do this through ad hoc workshops and the Annual Assessor Conference, where they receive refresher training and accreditation from the TGCSA. This ensures the consistent quality of graded establishments within the tourism industry and of the assessors themselves. The TGCSA hosted its Annual Assessor Conference at the Riverside Sun Hotel in Vanderbijlpark from 25 to 27 September 2016, to coincide with Tourism Month. One of the themes at this year’s conference was Universal Accessibility (which focuses on making travelling accessible for all, including people with disabilities and the elderly), in line with the South African Tourism and the National Department of Tourism’s #TourismForAll campaigns. Assessors use the same principle applied by leading global brands to ensure consistency: wherever in the world you experience the brand, your experience should be the same. When applied to the South African hospitality landscape, this means your TGCSA-graded establishment offers reliable, dependable quality and guests are therefore more likely to return – and spread the word to others.
vectorsoft POS SOLUTIONS
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C O N S U LT I N G
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TOO MUCH ON YOUR PLATE Because we know that for you, holidays are hard work. Railing treated for rust
Loan for outdoor furniture approved Waiters briefed on daily specials
Wheelchair access to patio upgraded Bartender sent on training course
As a hospitality establishment, we understand that the phrase “summer holidays” has a very different meaning for you. Instead of being the season of relaxation, it is the busiest and often the most stressful time of your year. And that’s why we’re here to help. The Tourism Grading Council of South Africa offers you a variety of services and benefits that can help equip you for peak season. These offerings include funding, exclusive discounts, legal and labour advice, and access to our Market Place and a network of quality CVs. Ultimately helping you enjoy the summer as much as your guests will. Get graded today, and let us be your travel companion on your journey to success. Visit www.tourismgrading.co.za or contact us on feedback@tourismgrading.co.za
Special deal negotiated on new table linen
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MARKET NEWS
South African Tourism appoints new CEO
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he chairperson of the South African Tourism Board, Dr Tanya Abrahamse, recently announced that Sisa Ntshona has been appointed as chief executive officer of South African Tourism. “Sisa has displayed the right attributes for this position. He is an energetic leader for an ever-changing world, with its challenges and opportunities for the growth and sustainability for South Africa’s tourism,” Dr Abrahamse said. “He has more than 15 years’ experience in leadership roles in a range of sectors, both within and outside the tourism sector. He has proven strategic capability, strong entrepreneurial flair and strong commercial experience, having managed and run business operations successfully across the African continent and in the Middle East. “His ability to infuse commercial objectives with an impact-driven focus is
both relevant and suitable for this key role as chief executive officer of SA Tourism. “Sisa will lead SA Tourism into a new era of business sustainability through increased co-operation with the tourism industry, as we aim for a greater contribution to SA’s developmental goals and inclusive growth. “He will focus on the catalytic role of the organisation to deliver growth in the number of international leisure and business tourists to our shores, as well as stimulating the potential for domestic tourists to enjoy our beautiful country,” Dr Abrahamse said. Thebe Ikalafeng, deputy chair of SA Tourism board and a member of the Panel appointed to lead the rigorous recruitment, selection and approval process for the new chief executive officer, said: “Sisa’s proven ability to harness and analyse data and market intelligence towards strategy and action plans, as well
New CEO Sisa Ntshona
as his people management skills, were particularly impressive.” Dr Abrahamse expressed her sincere gratitude to Sthembiso Dlamini, SA Tourism’s chief operating officer, who acted as chief executive officer during the appointment process period. “Sthembiso admirably held the ship together with spirited positivity and professionalism during the process of appointing a chief executive officer, and the board is very grateful for her leadership.”
Create | Collaborate CommuniCate @ticketprodome
@ticketprodome
ticketpro-dome
tel: +27 11 794 5800 i Fax: +27 11 794 5808 info@ticketprodome.co.za i www.ticketprodome.co.za Cnr olievenhout ave & northumberland rd north riding, Johannesburg, South africa the blue Wing Conference and events Venue is a partnership between thebe reed Venue management and Delmont Caldow Caterers, with blue label telecoms as the naming rights sponsor.
Tel: +27 (0)21 426 2727 • Web: www.folio-online.co.za E-mail: pziets@folio-online.co.za / projects@foliotranslations.com Facebook: facebook.com/folioonline • Twitter: @Folio_Online
SAACI NEWS
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Have fun being innovative and sustainable By Adriaan Liebetrau, chief executive officer of SAACI
During the Event Greening Conference earlier this year, I facilitated a panel discussion with audience and panellists alike on what the corporate wants in terms of greening? The reaction from the floor and on stage was somewhat surprising. There was a definite trend to still shift responsibility from one to another.
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for multiple futures. As SAACI takes sustainability very serious, we also take innovation seriously. So let’s not take the FUN out of our FUNctions”. Be creative around event greening. Here are some fun ideas SAACI has done in the past and what we have seen some of our members do: • Delegate boosting: Get planter cards with the details of the event on it. Once the delegates have all the details, they can plant the card and grow some vegetables or herbs. Get local crafters to make beaded keyrings – this helps with skills transfer and creates local employment. • Food: Source local and try and keep the menu seasonal. At this year’s SAACI Congress, we had a venue grow vegetables onsite for the salads and used tea bags were re-purposed for firelighters. •G oodie bags and brochures: Rather opt for a mobile app that you can sell
advertising space on and only allow business card exchanges. This will save you printing programmes and boost your revenue. Let’s be honest, how many conference bags have you received over the past few years? I know my folks love them but I definitely don’t keep them. • Décor: If you want to use flowers, make sure it becomes compost after the event. Use small trees delegates can take with them to plant, or other pot plants. Get local crafters to use their art as centrepieces on the tables. These can be sold during your event, but don’t forget to tell your delegates. Food can also be used as table decorations from starters to desserts. • Plant Trees: Partner with a NPO such as GreenPop and make it part of the registration process that delegates can buy trees as they register and have the option to buy additional trees during the event. Have fun being innovative and sustainable.
THE PILLARS THAT GUIDE US THE WORK WE DO IS GUIDED BY FOUR KEY PRINCIPLE PILLARS:
SAACI
unning a sustainable “green” event is one thing, but I think some perceptions need to change. For example, I was recently asked if the SAACI Congress was a carbon neutral event? Well in short, no it wasn’t. But SAACI always focuses on event greening as part of the congress arrangements to ensure the congress remains sustainable. It seems that some organisers and service providers still think that it is too expensive or more expensive to execute a sustainable event. In some cases, yes, but one also needs to remember we can’t put a cost on the environment. Maybe there is still a lack of knowledge on how to? The good news is the Event Greening Forum has a minimum standards document on its website and the Tourism Grading Council of South Africa is busy incorporating some of these standards into the new venue grading criteria. TP.pdf 1 3/16/2016 8:33:47 AM SAACI’s Congress theme for next year is innovation@work, preparing
1) SAACI Community 2) SAACI Intelligence 3) SAACI Academy 4) SAACI Into Africa
FOUR KEY TRIBUTARY PILLARS SUPPORT THEM: 5) Branding & Communication 6) Stakeholder Engagement 7) Sustainability 8) Future Focus Association Hub 158 Jan Smuts Avenue 4th Floor, East Wing Rosebank, Johannesburg, 2196
@SAACIOfficial
Tel: Fax: Email: Web:
SAACI Head Office P.O. Box 381 Parklands, 2121
f
SAACI Official
in
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+27 (0) 11 880 5883 +27 (0)86 218 6817 info@saaci.co.za www.saaci.co.za
www.saaci.co.za
Integrity | Intelligence | Innovation | Sustainability
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EXSA NEWS
EXSA rebrands EXSA has big plans underway, and its members are at the centre of it all.
W
hen EXSA reached out to its members in its recent survey, the resounding responses was that EXSA had to get back to its roots – nothing more but the heart of what EXSA does: building community, giving a platform to new voices, and getting people excited about the industry. In other words – CONNECT, ENGAGE, LEARN, GROW. “By joining our conversations as we weigh the pros and cons of certain approaches, our members will be better armed to make the same decisions on their own projects. “With each individual member’s success, we as an industry and association will see the power of collective impact,” said Phumulani Hlatshwayo, general manager of EXSA. “With the launch of our new logo and creating a dialogue around our new strategy, we as an association are taking a proactive approach and encouraging engagement from our members. “Our members might even find the occasional mistake – out in the open, where we can all learn something from it,” Mr Hlatshwayo said. EXSA relaunched its brand on 26 October at the Johannesburg Expo Centre, bringing changes to every facet of the
Always innovate
association, including a fresh new logo and brand strategy. Through the new brand, EXSA will work to maintain relevancy, as well as grow and develop the exhibition industry by listening to members and anticipating what they want and need. Stuck on how to keep your brand relevant? EXSA explores some tips to keep your brand fresh and relevant.
Look to the horizon The dynamics of the marketplace are always in flux, so it’s necessary to be prepared to adapt to changing circumstances and have a vision that encompasses what’s next on the horizon.
Find out what consumers want Never assume you can think for your customers. Instead, make use of every communication platform at your disposal to ask them questions. Gather information through social media, research groups, surveys, etc, to stay on top of everchanging consumer preferences.
Doing something new – particularly something that anticipates changing consumer demand – marks a great opportunity for people to discover your brand for the first time, or re-energise those who are already familiar.
Explore new distribution options Knowing consumers buy online in greater numbers than ever before, can you devise ways to breathe new life into your retail distribution channels? What about creative opportunities to make your product more available to your target audience (straight to consumers, direct-response television)? Use your imagination to explore different options.
Never say “we’d never do that!” Don’t ignore someone’s idea about brand re-invention because “it’s something we’d never do” or because “it won’t work for our brand.” Consider all ideas with a “Why not?” attitude. As consumer habits change, your brand has to change with them. The good news is, this effort can open up all kinds of previously unimagined opportunities for business growth.
THE POWER OF EXHIBITIONS: Face-to-Face is Simply Better We are the go-to people for exhibitions and events. Our members comprise of Venues, Organisers, Service Providers, Suppliers and Associate Organisations. Formed in 1980, EXSA is recognised internationally as the voice of the exhibition industry in South Africa, and is always available with help and advice.
T: +27 11 805 7272 F: +27 11 805 7273 E: exsa@exsa.co.za www.exsa.co.za Patrons: Platinum:
Gold:
SITE NEWS
Risk management considerations Despite a positive outlook for the incentive travel market, among respondents to the 2015 SITE Index there is a fairly strong perception that domestic and world events have the potential to negatively impact the incentive travel industry.
W
ith recent acts of terrorism and the Zika virus making headlines, risk management is high on the corporate agenda. When incentive events have the potential to be impacted by acts of violence, weather or natural disasters, government or labour unrest, transportation disruptions, or medical emergencies, mitigating risk is a vital concern that should be addressed at the onset. Evaluating risk and planning how to manage it plays a major role in whether a programme is acceptable to a client’s risk management department. Virtually everyone in the incentive travel supply chain bears a degree of responsibility – both ethical and legal – to provide care for the participants in a programme. Everyone playing a role in the design and delivery of a programme might be legally liable should an unforeseen event occur. With this is mind, it is clear that hoteliers must understand the potential problems that can occur during an incentive programme. DMCs must vet every one of their suppliers in the same manner, as must everyone involved in the delivery of the event.
Finally, it is incumbent on planners to ensure that proper risk assessment has been performed at every level, followed by appropriate risk management. It is critical that both users and providers of incentive travel identify and evaluate the possibility of risk. Then, they must follow that by developing a risk management plan for managing or mitigating the impact. There is no single management technique for every identifiable risk, but there are some recurring solutions that might apply. Asking the right questions during the planning stage can avoid, or at least mitigate, the effects of these risks should they occur.
Developing Risk Assessment/ Management Plans Creating a back-up plan is an automatic task for anyone who has planned an outdoor event. However, risk assessment means that every part of an incentive travel programme needs to be addressed. While there are many potential risks that can affect an event, the process can be broken into five basic steps: 1. Identify the risks.
2. Assess the impact on key assets or events. 3. Determine the potential consequences of specific risks. 4. Determine ways to reduce risk. 5. Create and prioritise risk management procedures.
Considerations for Risk Management Risk management is an important consideration for destination-centred suppliers, particularly for such eventualities as natural or man-made disasters. Suppliers who address this challenge have an advantage in their service offering. Planners also must assess the risks involved in the activities that are included in a programme. It is important to know and qualify your supplier partners at every level. Once that is done and a programme has been delivered successfully, it is wise to consider using the same suppliers again in the future. Paying attention to potential risk allows you to prepare for and avoid the possible devastating results of unforeseen happenings. It pays to prepare for all eventualities. While every incentive programme is designed to be an unforgettable experience, no planner wants it remembered as a disaster. Source: SITE Foundation White Paper, Incentives Move Business - Part 3: Risk Assessment/ Management for Incentive Events, www.siteglobal.com/page/white-papers
What we’re all about ... motivational experiences Why we do it? ... business results SITE ORGANISATIONAL MISSION • • •
Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures Site serves as a source of knowledge and best practices where members can Contact Tes Proos make personal connections that sustain professional growth Office: + 27 (0)21 555 3617 Fax: 086 698 7792 Only one organisation sits at the critical intersection between those who E-mail: tes@crystalevents.co.za seek the benefits of motivational tools and those who can provide these www.crystalevents.co.za extraordinary experiences. That organisation is Site ...
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AN INDISPENSABLE PUBLICATION! A year’s subscription provides you with the Yearbook, 11 monthly magazines and a copy of the annual South Africa Conferences & Exhibitions Calendar.
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CALENDAR
Conferences, workshops and exhibitions of interest to the conference, exhibition and special events market For free entries in this calendar, please supply information to: Contact Publications, PO Box 414, Kloof 3640. Tel: (031) 764 6977 | Fax: (031) 764 6974 | Email: colleen@contactpub.co.za LOCAL: 2017 26 FEBRUARY: 2nd Annual AfSAE Education Conference (held in conjunction with Meetings Africa) Venue: Sandton Convention Centre, Johannesburg More information: Natalie Kensley, The Conference Company Tel: +27 (0)11 465 0334 Email: natalie@confco.co.za 28 FEBRUARY-1 MARCH: Meetings Africa 2017 Venue: Sandton Convention Centre, Johannesburg www.meetingsafrica.co.za 19-21 APRIL: WTM Africa 2017 Venue: Cape Town International Convention Centre, Cape Town
LOCAL: 2017 More information: Thebe Reed Exhibitions Tel: +27 (0)11 549 8300 Email: info@ThebeReed.co.za 16-18 MAY 2017: Tourism Indaba 2017 Venue: ICC Durban and Durban Exhibition Centre Tel: +27 11 467 5011 www.indaba-southafrica.co.za 2-4 JUNE: SAACI 2017 Congress Venue: Tshwane (Gauteng) More information: Adriaan Liebetrau Tel: +27 (0)11 880 5883 E-mail: adriaan@saaci.org. www.saaci.org
INTERNATIONAL: 2016 SEPTEMBER 27-29: IT&CMA. Venue: Bangkok Convention Centre, CentralWorld Bangkok, Thailand. More information: Email: itcma@ttgasia.com. www.itcma.com OCTOBER 18-20: IMEX AMERICA. Venue: Sands Expo & Convention Centre, Las Vegas, USA. More information: www.imexamerica.com NOVEMBER 12-16: 55th ICCA Congress. Venue: Kuching, Malaysia. More information: Mathijs Vleeming, marketing project manager, ICCA, Toren A, De Entree 57 1101 BH Amsterdam, The Netherlands. Tel: +31 20 398 1962. Email: mathijs@icca.nl. www.iccaworld.com
NOVEMBER 29-DECEMBER 1: IBTM WORLD. Venue: Barcelona, Spain. More information: ibtmworld.sales@reedexpo.co.uk
INTERNATIONAL: 2017 MAY 16-18: IMEX Frankfurt. Venue: Frankfurt, Germany. More information: Tel: +44 1273 227311. www.imex-frankfurt.com DATE TBA: 56th ICCA Congress. Venue: Prague, Czech Republic. More information: Mathijs Vleeming, marketing project manager, ICCA, Toren A, De Entree 57 1101 BH Amsterdam, The Netherlands. Tel: +31 20 398 1962. Email: mathijs@icca.nl. www.iccaworld.com
TEL: +27 11 452 1115 FAX: +27 11 452 3609 WEBSITE: www.plaslope.com EMAIL: glenda.aereboe@plaslope.com
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DIRECTORY
Integrity | Intelligence | Innovation | Sustainability
OFFICE BEARERS National Chairperson: Wayne Johnson Vice Chairperson: Dorcas Dlamini Treasurer: Glenn van Eck CMP Immediate Past Chairperson: Zelda Coetzee Public Officer: Denise Kemp Chief Executive Officer: Adriaan Liebetrau Physical Address: Association Hub, 158 Jan Smuts Avenue, 4th Floor East Wing, Rosebank 2196; Box 381, Parklands 2121. t: (011) 880 5883 BOARD OF DIRECTORS: Gwynneth Arendse-Matthews: CMP (C&E Forum) Southern Cross Conferences t: (021) 683 5106 c: 082 414 4378 | gwyn@scconferences.com Keith Burton: African Agenda t: (021) 683 2934 c: 083 415 4111 | keith@africanagenda.com Zelda Coetzee: Imfunzelelo Tourism & Event Specialists t (021) 674 0013 | c: 084 657 5476 | zelda@imfunzelelo.co.za
EASTERN CAPE Chairperson: Andrew Stewart Vice-Chairperson: David Limbert Treasurer: Glenn van Eck Co-ordinator: Wendy Knott-Craig Committee: Natalie de Lange; Gill Dickie; Rachel Greensmith; Sadie Isaacs; Leigh Myles-Rohroft; Alastair Stead Eastern Cape Co-ordinator: Wendy Knott-Craig t: (041) 360 4415 | c: 073 201 8699 | ecbranch@saaci.org Gavin Chowles: Angelic Wonders | c: 082 807 7325 | gavin@angelicwonders.co.za Gill Dickie (Sustainability): Budget Car Hire t: (041) 581 4242 | c: 079 527 7619 | gilld@budget.co.za Rachel Greensmith (Future Focus): The Boardwalk | t: (041) 507 7777 | c: 082 290 4617 | rachel.greensmith@ za.suninternational.com Sadie Isaacs (Stakeholder Engagement): Nelson Mandela Metropolitan Municipality | t: (041) 582 2575 | c: 082 990 7652 | conference@nmbt.co.za David Limbert (Community): Magnetic Storm t: (041) 393 4800 | david@magnetic.co.za Leigh Myles-Rohroft: Hotel Savoy (JH Group) t: (041) 368 8343 | c: 083 228 3928 | leigh@jhgroup.co.za Donna Peo: Fish River Sun | c: 082 941 6911 | donna.peop@suninternational.com Seka Skepe: Old Tramways Building | t: (041) 811 8200 | c: 079 996 2854 | vuyiseka.skepe@mbda.co.za Alastair Stead (Into Africa): Scan Display c: 073 236 6618 | alastair@scandisplayec.co.za Andrew Stewart: PeriExpo | t: (041) 581 3733 c: 082 578 5987 | andrew@periexpo.co.za Glenn van Eck CMP: Magnetic Storm t: (041) 393 4800 | glenn@magnetic.co.za KWAZULU-NATAL Chairperson: Nick Papadopoulos Vice-Chairperson: Scott Langley Treasurer: Dawn Holmwood Co-ordinator: Carol Macnab Committee: Imran Ahmed, Tarannum Banatwalla, Tracey Delport, Kim Gibbens, Terrilyn Goldman, Vicki Hooper, Denver Manickum, Liam Prince, James Seymour, Ayanda Shabangu KwaZulu-Natal Co-ordinator: Carol Macnab c: 079 072 0133 | kznbranch@saaci.org Imran Ahmed (Stakeholder Engagement): Aqua Tours & Transfers | t: (086) 100 2782 | c: 082 410 7116 | imran@aquatours.co.za Tarannum Banatwalla: Jellyfish Catering t: 031 564 8034/8132 | c: 083 254 9462 | tarannum@jellyfishcatering.co.za Tracey Delport (Future Focus): Aha Hotels & Lodges t: 031 536 6520 | c: 083 293 5190 | traceyd@threecities.co.za. Kim Gibbens: Aqua Mice t: 086 100 2782 | c: 079 693 9530 | kim@aquamice.co.za. Terrilyn Goldman (Into Africa): Greyville Conference Centre t: 031 309 1430 | c: 082 820 9473 | terrilyn@greyville.co.za Dawn Holmwood (Intelligence): Retired | t: (031) 765 7494 c: 082 558 7383 | dawnholmwood@outlook.com Vicki Hooper: Venues for Conf. in Africa t: 031 764 0059 | c: 083 256 8120 | info@venues.co.za
Dorcas Dlamini: Protea Hotel Group t: (011) 275 1000 | c: 082 903 7204 | dorcas@proteahotels.com Wayne Johnson: Fancourt t: (012) 653 8711 | c: 083 448 1324 | waynej@fancourt.co.za Denise Kemp (Public Officer): Eastern Sun Events t: (041) 374 5654 | c: 082 654 9755 | denise@easternsun.co.za Aidan Koen (NTB Chair): Scan Display Solutions t: (011) 447 4777 | c: 082 561 3188 | aidan@scandisplay.co.za Nonnie Kubeka (Government Representative): Gauteng Convention Bureau t: (011) 085 2500 c: 083 571 7410 | nonnie@gauteng.net Adriaan Liebetrau: t: (011) 880 5883 | c: 082 863 6302 adriaan@saaci.org Nick Papadopoulos (KZN Chair): Eat Greek t: (031) 563 3877 | c: 084 450 5011 | eatgreek@telkomsa.net Kim Roberts (Advisory Board Representative): The Forum Company t: (011) 575 3750 | c: 082 652 2008 kim.roberts@theforum.co.za Andrew Stewart (EC Chair): PeriExpo t: (041) 581 3733 | c: 082 578 5987 | andrew@periexpo.co.za Glenn van Eck CMP: Magnetic Storm t: (041) 393 4800. c: 082 800 2616 | glenn@magnetic.co.za Desireé Smits van Waesberghe: Capemotion t: (021) 790 2190 | c: 072 335 5282 dsmitsvanwaesberghe@helmsbriscoe.com
ADVISORY BOARD: Helet Borchardt (Community): Sanlam t: (021) 947 4486 | c: 082 458 8211 helet.borchardt@sanlam.co.za Kim Roberts (Intelligence): The Forum Company t: (011) 575 3750 | c: 082 652 2008 kim.roberts@theforum.co.za Esti Venske (Academy): Cape Peninsula University of Technology t: (021) 460 3518 | venskee@cput.ac.za Jaques Fouche (Into Africa): Gearhouse SA t: (021) 929 7232 | c: 083 607 2046 jaques.fouche@gearhouse.co.za Liam Prince (Branding & Communication): Selbys Productions t: (031) 700 6697 | c: 072 589 8782 liam@selbys.co.za Lillian Hlabangane (Stakeholder Engagement): City of Tshwane t: (012) 358 8248 | c: 082 700 5172 LilianH@tshwane.gov.za Bronwen Shaw (Sustainability): Contemplating an Exciting Future | c: 074 892 3259 | bronwenshaw@outlook.com Moses Gontai (Future Focus): Namanje Event Solutions t: 011) 538 7262 | c: 073 407 9322 | moses@namanjevents.co.za
Scott Langley (Sustainability): Durban ICC t: (031) 360 1315 | c: 082 382 8563 | scottl@icc.co.za Denver Manickum (Community): I-Cube Alternative Advertising | t: (031) 701 0474 | c: 083 482 8525 | denver@icube.co.za Nick Papadopoulos: Eat Greek t: (031) 563 3877 | c: 084 505 0113 | eatgreek@telkomsa.net Liam Prince – co-opted (Branding & Communication): Gearhouse | t: 031 792 6200 | c: 083 602 0442 | Liam.prince@gearhouse.co.za James Seymour: Durban KwaZulu-Natal Convention Bureau | t: 031 360 1171 | c: 082 925 5508 | james@ durbankzncb.co.za Ayanda Shabangu (Academy): Makulu Events t: 031 261 1136 | c: 079 473 3800 | ayanda@makuluevents.co.za
t: (012) 248 8820 | c: 082 787 6144 anette@casatoscana.co.za Marius Garbers: Baagisane t: (012) 362 6327 c: 082 789 7963 | mgwcom@mweb.co.za Lillian Hlabangane (Stakeholder Engagement): City of Tshwane | t: (012) 358 8048 | c: 082 700 5172 | lillianh@tshwane.gov.za Taubi Motlhabane (Into Africa and Sustainability): City of Tshwane Tourism | t: (012) 358 3508 | c: 079 075 1560 | taubiem@tswhwane.gov.za Emily Naidoo (Community): CSIR ICC t: (012) 841 3435 | enaidoo@csir.co.za Leon Pheiffer (Stakeholder Engagement): EPH Productions | t: (011) 100 3305 | leon@montededios.co.za Melanie Pretorius (vice-chairperson): CSIR t: (012) 841 3825 | mpretorius1@csir.co.za Juan Quinn (Branding & Communications): Juan Q Pty Ltd | c: 072 352 3598 | juan@juanq.co.za Dr Nellie Swart (Academy): UNISA t: (012) 433 4678 | c: 082 771 0270 | swartmp@unisa.ac.za Pieter Swart (Intelligence): Conference Consultancy SA t: (012) 349 2301 | c: 083 230 0763 | pieter@confsa.co.za Jeana Turner (Sustainability and Into Africa): NFS Technology Group | t: (011) 394 9554 | c: 071 440 3617 | jeana@nfs.co.za Robert Walker (chairperson): Jukwaa Group t: (012) 667 2074 | c: 082 550 0162 | r.walker@jukwaa.net
NORTHERN TERRITORIES Chairperson: Aidan Koen Vice-Chairperson: Estelle Lötter CMP Treasurer: Vuyo Mzozoyana Branch Co-ordinator: Heather Heskes Committee: Chris Prieto CMP, Brian Prowling, Bronwen Shaw, Yolande van den Berg NTB Co-ordinator: Heather Heskes t: (011) 787 4672 | c: 076 321 6111 | gp.za@saaci.org Michelle Bingham (Intelligence): Sandton Convention Centre t: (011) 779 000 | michelle.bingham@tsogosun.com Zoe Broad (Branding & Communication): Scan Display Solutions | c: 083 5689819 | zoe@scandisplay.co.za Aidan Koen: Scan Display Solutions t: (011) 447 4777 | c: 082 561 3188 | aidan@scandisplay.co.za Tumi Longwe (Into Africa): The Forum Turbine Hall t: (011) 492 3888 | c: 071 049 8949 | tumi.longwe@theforum. co.za felicia.mokhehle@za.sabmiller.com Estelle Lötter CMP (Community): Ripcord Promotions t: (011) 482 2835 | c: 082 651 4556 | estelle@ripcord.za.com Felicia Mokhehle (Future Focus): SAB World of Beer c: 083 364 9000 | felicia.mokhehle@za.sabmiller.com Vuyo Mzozoyana (Stakeholder Engagement): Crowne Plaza Rosebank | c: 078 168 6489 | vuyom@therosebank.co.za Chris Prieto CMP (Academy): t: (011) 973 5138 | c: 083 778 2644 | saaci.chrisprieto@gmail.com Kim Roberts (Intelligence): The Forum t: (011) 487 3819 | c: 082 323 3910 | kim.oberts@theforum.co.za Bronwen Shaw (Sustainability): Inspire Furniture Hire t: (011) 287 2200 | c: 083 646 8778 | bronwenshaw@#outlook.com Brendan Vogt (Co-opted): Guvon Hotels & Spas t: (011) 791 1870 | c: 083 709 0489 | brendan@guvon.co.za TSHWANE Chairperson: Robert Walker Vice-Chairperson: Melanie Pretorius Treasurer: Marius Garbers Co-ordinator: Heather Heskes Committee: Anette Burden; Nellie Swart; Leon Pheiffer; Neliswa Nkani; Oscar Motsepe; Pieter Swart; Roz Prinsloo; Jeana Turner Gauteng/Tshwane Co-ordinator: Heather Heskes t: (011) 787 4672 | c: 076 321 6111 | gp.za@saaci.org Anette Burden (Future Focus): Casa Toscana Lodge
WESTERN CAPE Chairperson: Jaques Fouche Vice-Chairperson: Lerisha Mudaliar Treasurer: Jaco du Plooy Co-ordinator: Lara van Zyl Western Cape Co-ordinator: Lara van Zyl c: 082 223 4684 | wc.za@saaci.org Jaco du Plooy: NH Lord Charles Hotel c: 082 413 2135 | j.duplooy@nh-hotels.co.za Jaques Fouche: Gearhouse SA c: 083 607 2046 | jaques.fouche@gearhouse.co.za Jan-Hendrik Fourie (Branding & Communication): Prosperis | c: 083 245 5582 | jan-hendrik@prosperis.com Andrew Gibson (Intelligence): Magnetic Storm c: 074 588 3054 | andrew@magnetic-ct.co.za Angela Lorimer (Sustainability): Spier t: (021) 809 1101| AngelaL@spier.co.za Lerisha Mudaliar: Cape Town & Western Cape Convention Bureau (Wesgro) c: 072 631 7674 | lerisha@wesgro.co.za Thiru Naidoo (Stakeholder Engagement): Cape Town & Western Cape Convention Bureau (Wesgro) t: (021) 487 8600 | thiru@wesgro.co.za Cindy Pereira Buser (Intelligence): Michee c: 072 192 5656 | cindy@mirchee.co.za Alshante Smith (Future Focus): CTICC c: 071 299 0601 | alshanthe@cticc.co.za Esmare Steinhoffel (Into Africa): ICCA Africa c: 084 056 5544 | Esmare.S@iccaworld.org Zandri Swarts (Community): Century City Convention Centre and Hotel | t: (021) 204 8000 | zandri.s@ ccconferencecentre.co.za Esti Venske: Cape Peninsula University of Technology t: (021) 460 3518 | venskee@cput.ac.za
DIRECTORY Treasurer: Andrew Gibbs
Vice-Chairperson: Andrew Binning
Zaida Enver (Organisers Forum): Pure Grit t: (011) 467 5011 | c: 082 555 1049 | zaida@puregrit.co.za
Immediate Past Chair: Brad Alder
Andrew Gibbs (Suppliers Forum): Concept G
t: 086 122 2678 | c: 083 260 8065 | andrew@conceptg.co.za Katherine Gunningham (Young Professionals Forum): Compex t: (011) 234 0604 | c: 060 983 9273 katherine@compex.co.za Karen Healey (Western Cape Forum): Resource Design t: (021) 510 7776 | c: 082 893 6036 karen@resourcedesign.co.za Denver Manickum (KZN Forum Chair): iCube Advertising t: (031) 701 0474 | c: 083 482 8525 denver@icube.co.za Neil Nagooroo (Venue Forum): SCC t: (011) 779 0000 | c: 082 929 5241 Neil.Nagooroo@tsogosun.com Doug Rix (Suppliers Forum): DK Design c: 082 579 7071 | Dougrix@wol.co.za Clive Shedlock (Organisers Forum): Conker Exhibitions t: (031) 312 2990 | c: 083 784 6004 Clive.Shedlock@gmail.com
Secretariat: Mariaan Burger c: +27 (0)82 557 8041 | e: info@sitesouthernafrica.com
Tanya Angell-Schau c: +27 (0)82 559 9007 | e: tangellschau@tourvestdm.com
COMMITTEE MEMBERS: Adriaan Fourie c: +27 (0)84 545 3355 | e: adriaan@wesgro.co.za Cindy Pereira Buser c: +27 (0)72 192 5656 | e: cindy@mirchee.co.za Justin Exner c: +27 (0)60 302 6018 | e: justin@vineyard.co.za Barry Futter: Adventure Works c: +27 (0)82 335 4090 | e: barry@adventureworks.co.za Daryl Keywood c: +27 (0)82 904 4967 | e: daryl@walthers.co.za. Henk Graaf c: +27 (0)83 696 3307 | e: henk@swafrica.co.za
Nicholas Leonsis: c: +27 (0)82 564 6996 | e: nicholasl@travkor.co.za
ICCA AFRICAN CHAPTER: Chairperson: Ben Asoro Commercial Director, Calabar ICC, Calabar Nigeria t: +23 48173098930 | +254722493146 e: ben@conventioncentrecalabar.com
Secretariat: Esmare Steinhofel, CCA Africa Regional director c: 084 056 5544 e: esmare.s@iccaworld.org. www.iccaworld.com/dbs/africanchapter
Brad Alder (Suppliers Forum): Octanorm t: (011) 433 2010 | Fax: (011) 433 1927 | c: 082 445 2661 brad.alder@octanorm.co.za EXSA OFFICE General Manager: Phumulani Hlatshwayo | Box 2632, HalfwayHouse 1685 | t: (011) 805 7272 | Fax: (011) 805 7273 | phumulani@exsa.co.za | www.exsa.co.za. Admin Manager: Thuli Ndlovu | info@exsa.co.za Communications Manager: Aimee Delagey aimee@exsa.co.za BOARD MEMBERS National Chairperson: Neil Nagooroo
Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence OFFICE BEARERS: Chapter President: Tes Proos, Crystal Events, Box 50596, Waterfront 8002 | c: +27 (0)84 682 7676. e: president@sitesouthernafrica.com Treasurer: Peter-John Mitrovich c: +27 (0)82 318 1889 | e: peter-john.mitrovich@ grosvenortours.com
ICCA – International Congress & Convention Association
Andrew Binning (Organiser Forum): Inkanyezi Event Organisers t: (041) 363 0310 | c: 082 372 9247 andrew@inkanyezi.co.za Lorin Bowen (Organisers Forum): Synergy Business Events t: (011) 476 5108 | c: 082 433 8687 lorin@synergybe.co.za Lindy Cambouris (Venue Forum): CTICC t: (021) 410 5000 | c: 071 888 2625 | lindy@cticc.co.za Patrick Cronning (Suppliers Forum): Expo Guys t: (011) 433 3260 | c: 083 281 5584 | pat@expoguys.co.za
President: Nina Freysen-Pretorius The Conference Company t: (031) 303 9852 f: (031) 303 9529 e: nina@confco.co.za
SUB COMMITTEE (Business Africa Development): Nicholas Leonsis (Chair): c: +27 (0)82 564 6996 | e: nicholasl@travkor.co.za Bunny Boolah: c: +27 (0)83 632 2420 | e: bunny@africanlink.co.za SUB COMMITTEE (Young Leadership Development): Nonhlanhla Tsabalala: c: +27 (0)71 351 4458 | nonhlanhlaT@tshwane.gov.za.
ICCA AFRICAN REGIONAL OFFICE:
Regional Director Africa: Esmare Steinhofel c: 084 056 5544 e: esmare.s@iccaworld.org www.iccaworld.com
OTHER ASSOCIATIONS OF INTEREST TO THE INDUSTRY AAXO – Association of African Exhibition Organisers Box 1597, Kelvin 2054 | t: +27 11 549 8300 info@aaxo.co.za | www.aaxo.co.za Chairperson: Carol Weaving Secretariat: Cindy Wandrag ABTA – African Business Travel Association Box 2594, Pinegowrie 2123 | t: (011) 888-8178 f: (011) 782-3814 | c: 083 679-2110 | monique@abta.co.za www.abta.co.za Founder: Monique Swart ANTOR – Association of National Tourist Office Representatives President: Hélène Bezuidenhoudt Vice-president: Wendie White Treasurer/Secretary: TBC Box 41022, Craighall 2024 | c: 083 200 4444 f: (011) 523-8290 | helene.bezuidenhoudt@franceguide.com ASATA – Association of Southern African Travel Agents PO Box 650539, Benmore 2010 | t: (011) 293-0560/61 f: 086 504 9767 | barbara@asata.co.za Chief Executive Officer: Otto de Vries c: 076 140-7005 | f: 086 505-1590 Office Manager: Barbara Viljoen. EGF – Event Greening Forum 179 Jan Smuts Avenue, Parktown North, Private Bag X7000, Parklands 2121 | (011) 447-4777 | info@eventgreening.co.za | www.eventgreening.co.za
Chairman: Justin Hawes Vice-chairman: Greg McManus FEDHASA National Office – Federated Hospitality Association of Southern Africa | Box 71517, Bryanston 2021 | t: 0861 333 628 | f: 0867 165 299 fedhasa@fedhasa.co.za | www.fedhasa.co.za Manager – National Office: Lynda Bacon. PSASA – Professional Speakers Association of Southern Africa | t: (011) 462-9465 | f: 086 515-0906 c: 083 458-6114 | nikki@psasouthernafrica.co.za www.psasouthernafrica.co.za Executive Director: Nikki Bakker SABOA – Southern African Bus Operators Association Postnet Suite 393, Private Bag X033, Rivonia 2128 t: (011) 011 9288 | f: (011) 011 9296 | saboa@saboa.co.za President: Mr A Sefala Executive Manager: Mr E Cornelius SATI – South African Translators’ Institute Executive Director: Marion Boers t: (011) 803 2681 | office@translators.org.za www.translators.org.za SATSA – Southern Africa Tourism Services Association Box 900, Ferndale 2160 | t: (011) 886-9996 | f: +27 866832082. E-mail: jennym@satsa.co.za | www.satsa.com. Chief Executive Officer: David Frost Chief Operations Officer: Jenny Mewett SKAL International South Africa International secretary: Anne Lamb
t/f: (021) 434 7023 | c: 082 708-1836 | anne@yebo.co.za. www.skalsouthafrica.org STA – Sandton Tourism Association t: 083 558-5445 | secretariat@sandtontourism.com www.sandtontourism.com. TBCSA – Tourism Business Council of South Africa Box 11655, Centurion 0046 | t: (012) 664-0120 f: (012) 664-0103 | comms@tbcsa.travel | www.tbcsa.travel or www.tomsa.co.za Member Relations Manager: Boitumelo Moleleki TGCSA – Tourism Grading Council of South Africa Private Bag X10012, Sandton 2146 | t: (011) 895-3000 f: (011) 895-3001 | enquiries@tourismgrading.co.za. TINSA – Interpreters/Translators Network of Southern Africa Co-ordinator: info@interpreter.org.za t/f: (011) 485-2511 | c: 083 249 0010 | www.interpreter.org.za TPSA – Technical Production Services Association Box 2245, Pinegowrie 2123 | t: 082 371 5900 admin@tpsa.co.za | www.tpsa.co.za Administrator: Tiffany Reed TTA – Tshwane Tourism Association Box 395, Pretoria 0001 | t: 012 841 4212 secretary@tshwanetourism.com | www.tshwanetourism.com. Chairperson: Bronwen Cadle de Ponte Secretary: Sithembile Nzimande Membership Co-ordinator: Liz Oosthuysen | membership@tshwanetourism.com
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THE LAST WORD
Branding is South African hotel industry’s weapon By Gillian Saunders, global leader for travel, tourism and leisure and head of advisory services at Grant Thornton
South African hotels need to fully leverage their brand if they are to remain successful given the increasing competition posed by online travel agents and other players in the digital economy, according to Grant Thornton.
T
he firm’s latest research report entitled The Brands Dilemma: Hotels’ Roadmap to 2020 indicated a need for hotel groups to tackle the online travel agents, aggregators and review sites, who are fast growing into dominant players for bookings. In recent years, the power of hotel group brands has waned. Digital brands such as TripAdvisor, which judge the industry from the outside, are becoming the true “go-to” resource for travellers. In 2015, as in 2014, not a single hotel group appeared in Forbes’ ranking of the world’s 100 most powerful brands. While South African brands are still “lucky” in the sense that they can rely on their strong local brand affinity, it is
WHO IS
Gillian Saunders? Gillian Saunders is the global leader for travel, tourism and leisure and she is also head of advisory services at Grant Thornton. With more than 27 years’ experience, Gillian is involved in market/financial feasibility assessments, research, economic impact assessments, valuations, tourism strategy consulting, and other general business consulting.
increasingly important that they fully leverage their positive brand association and value, to stave off the increasing digital economy competition. The nation’s local chains are behind the curve in reinforcing their brand competitively in the digital economy compared to the global chains. In some respects they are so well entrenched in the South African psyche. International chains coming into South Africa have found in the past, that it was difficult to win market share over the strong local brands. This brand strength is still sustaining the South African hotel brands, but it will not endure the onslaught from digital brands and the digital response of the global brands that, while ahead of the South African groups, are still also grappling to be relevant in a changing world. Business disruptors, digital power and connectivity and the fourth industrial revolution are challenging standard business models and brands and the hotel industry is no different. The local chains will have to up their game because the steady migration to different types of digital intermediaries would impact them, first in the international travel market and, ultimately, in all markets. Foreign travellers are increasingly choosing their next stay through review sites, aggregators, search engines and OTAs. Local hotels that rely on their brand penetration in the international travel markets will be forced to compete head to head with the sophisticated strategies of the online players. In this modern booking environment two key trends stand out as being particularly important for the future. Firstly, hotels will have to speak directly to customers via digital platforms and build direct and personal connections with them in order to own the relationship with their clients and generate brand loyalty and even create brand ambassadors. Secondly, hotel groups need to
significantly differentiate their brand and their brand experience in order to leave each customer with a more personalised experience that kept them satisfied and wanting to come back. In my opinion, hotel brands which adopt the new way of doing business in a changing landscape early enough would do very well. Grant Thornton identified six areas in which hotel chains globally and in South Africa, will need to focus.
Build the online brand Many hotel groups are building stronger brands online, forging relationships with consumers to drive direct bookings. Hotels also need to accept that many consumers today are “mobile first”.
Reach out to influencers Another global trend that local chains could use is influencer marketing which works on a number of levels.
Segment the brand Internationally segmentation is a triedand-tested tactic for many hotel groups, enabling businesses to target niche market audiences using a customised brand identity.
Deliver the experience Guest experience is key to brand differentiation. Groups that engage meaningfully with consumers create ‘brand stickiness’.
Focus on the physical estate Despite all the talk about digital, hotel groups should not lose sight of the brand significance of their physical estate – the look and feel of their hotel properties.
Consolidate for scale and power Hotel groups that build global portfolios of scale will find it easier to invest in the digital development needed to keep up with the curve.
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