EALING
BUSINESS EXPO 2020
Mon 19 - Tue 20 October 2020
Expo Guide @EalingBizExpo
11am-5pm both days
Scan the QR code to access the Expo Guide on your phone
Happening 100% online via Zoom & the Contactus social media network
Come do business in Ealing, West London • virtual exhibition stands • on-screen speed networking • live-streamed inspiring talks
It’s a double-edition! Flip over to read ‘Contactus Ealing’
Next Expo: 22-23 March 2021
ealingbizexpo.co.uk
Ealing Business Expo is brought to you by:
Cover illustration: Making connections at #EalingBizExpo Drawing by Carlene Bender
Contact us NETWORK The
Thank you to our headline sponsors
Support sponsors
WELCOME
MON | TUE
Check online for final updated list of exhibitors:
19th & 20th October
ealingbizexpo.co.uk/exhibitors
Ealing Business Expo 2020 WELCOME DESK
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T U E S D AY D a y 2
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Find your exhibitors (Stand allocation may change on the day)
MONDAY 19 OCT
1 - Contactus/EalingBizExpo*^ 2 - Ealing Business Diary/ Events Booster*^ 3 - A2Dominion*^ - Lena Maye 4 - A2Dominion*^ - Zebra Sports 5 - A2Dominion*^ - QishMish 6 - A2Dominion*^ - Cecilia’s Dream Events 7 - Ealing Council*^ 8 - HR Dept* 10 - Smart PA*^ 11 - FSB 12 - Aspray West London 15 - The Ealing Club 16 - Digme Fitness 18 - West London Local Chambers 19 - LED Factory* 20 - Access to Work /Disability Confident 24 - The Boutique Workplace Company* 25 - Makesworth Accountants 27 - Bridge to Health 28 - Colormax Ealing 29 - Great Video EXPO GUIDE • PAGE 2 • EALING BUSINESS EXPO 2020
TUESDAY 20 OCT
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1 - Contactus/EalingBizExpo*^ 2 - Ealing Business Diary/ Events Booster*^ 3 - A2Dominion*^*^ 4 - Ealing Council*^ 5 - Smart PA*^ 6 - HR Dept* 7 - LED Factory* 8 - Rconsultancy 9 - The Boutique Workplace Company* 10 - Minute Business Videos * exhibiting both days ^ headline sponsors
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Make the most of your Expo days
W
elcome to Ealing Business Expo 2020 – 12 hours over two days to promote and support the local business community in Ealing and Expo director, West London. Carlene Bender We’ve been through a few The Contactus changes of date and format for Network Expo 2020, but here we are at last, 100% online and learning as we go. I’d love to know how you’re using this event – are you just attending the talks, and/or are you here to network, or promote what you do? Email and let me know your feedback and your ideas: info@contactusealing.co.uk
#EalingBizExpo
We’d love to hear about your experiences at the Ealing Business Expo! Include the hashtag #EalingBizExpo in your social media posts (highfives for posts with photos/ videos) so we can join in the conversation with you.
Visitor etiquette
Remember that exhibitors have paid to promote their businesses at the Expo. Visitors may use the speed networking sessions to share their own offers. Some of the sessions have been sponsored, so please expect to hear a short pitch from the people who have helped us to put on this event
CONTENTS EXPO GUIDE
2 • The Stands 3 • Visitors Guide 4 • Event schedule 7 • Speakers info 11 • Networking tips 13 • Exhibitors 17 • “Thumbs up” 18 • Standing out on Zoom 23 • Follow up CONTACTUS EALING (turn over to read from other side) 4 • Q&A: Alex Pemberton, Tecric
Visitors Guide
How to attend Ealing Business Expo Online 2020
H
ave a look through this gentle guide to ensure you make the most of the time you spend with us at Expo 2020. 1. Where to start The Expo has been set up at ealingbizexpo.co.uk – click through to the special ‘Expo Day’ page to find the list of sessions, alongside the online stands. As we go through the schedule, talks and sessions that have ended will be shaded out and the current part of the event will be highlighted so you know exactly where to click/tap to join in. Most of the sessions will take place on Zoom, and some on Facebook. If for some reason you can’t access the Expo website, the pinned post on our Facebook page @ealingbizexpo will also be regularly updated. The meeting links and passwords will also be sent by email the day before the start of the event. As long as you have registered for the event (via
Eventbrite), you will receive this email. It might be in your spam folder, though. 2. Speed networking There are five (5!) online speed networking sessions of 20 minutes each – but don’t feel pressured to attend all of them. This style of networking is new to most people, but it’s not difficult – just join the session, and after the short welcome, you will automatically be placed in a breakout room to meet a new (or not so new) contact. After one minute you’ll be switched to another room to meet and speak with a different person, and so on until the 20 minutes are up. More tips for online speed networking on page 11. 3. When to engage Some of the sessions will be open Zoom calls, and some are webinars. You are welcome to use the Chat feature to ask questions, comment on what’s going on (please be generous
with your positivity), or reply to someone else’s comment. During the social media breaks, please do post something about the event. Don’t forget to stop by the online stands to connect with local companies that you might like to do business with. Some of the exhibitors will be live at the other end of a Zoom link, others will be available by appointment. 4. In case of trouble It’s unlikely that we will get through 12 hours of an online Expo without any glitches. If there is a problem at our end, we will update Twitter first. If there’s a problem at your end that we can help with, send a DM or quick email to info@ contactusealing.co.uk For information about the speakers, see pages 7 & 9, and about the exhibitors, pages 13-15. Remember to flip over and read the ‘Contactus Ealing’ side of the magazine too!
EALING BUSINESS EXPO 2020 • PAGE 3 • EXPO GUIDE
Check our website for latest news about the programme schedule: www.ealingbizexpo.co.uk/visit
Ealing Business Expo 2020 –
M O N D AY DAY 1
10:45 11:00-11:10 11:10-11:20
Social media
1 9 t h
Speed networking (Zoom)
Get ready to Expo Threads opened on Facebook, Twitter, LinkedIn, and Instagram – add your links!
O C T O B E R Talks / presentations (Zoom and social media) Welcome to Day 1 Messages from headline sponsors: Ealing Council, A2Dominion, Tecric Hosting
Speed Networking 1 #whereinEaling
11:30-11:50
12:00-12:20
“Tips for promoting your business in Ealing in 2020” with Carlene Bender, Contactus (Ealing Business Expo)
12:30-12:50
“Are you really working online” with Alex Pemberton, Tecric Hosting
13:00-13:20
“Lockdown doesn’t mean you have to stop hiring: How to attract, retain and engage new talent to your business” with Cassandra Hamilton, Edworkation
Twitter Break Speed Networking 2 #community
13:30-14:00 14:00-14:20
14:30-14:50
“Build Your Brand; Build Your Business – How the ‘Do, Say, See’ Model Works” with Sapna Pieroux, InnerVisions ID
15:00-15:20
“Is Your Business Prepared for the Impact of Leaving the EU?” with Alan Rides, West London Local Chambers
15:30-15:50
Contactus Q&A with Carlene Bender, Contactus Speed Networking 3 #healthandwellbeing
16:00-16:20
“Come Together” back on Zoom for chat, feedback and closing remarks for the day
16:30-16:45
16:45-17:00
Exhibition closes
Zoom Group Dance: the Electric Slide #dancealong #itslikeCANDY
17:00
End of Day 1
See you tomorrow...
EXPO GUIDE • PAGE 4 • EALING BUSINESS EXPO 2020
– What’s happening when T U E S D AY DAY 2
10:45 11:00-11:10 11:10-11:20
Social media
2 0 t h
Speed networking (Zoom)
Expo 2020: part 2 Threads opened again on Facebook, Twitter, LinkedIn, and Instagram – add your links!
Welcome to Day 2 Messages from headline sponsors: Ealing Council, A2Dominion, Tecric Hosting
“Show and Tell” Group Call bring your product/ skill/service to demo
11:30-11:50
12:00-12:45
O C T O B E R
Talks / presentations (Zoom and social media)
Round Table Discussion: “Can businesses ever truly recover from covid-19?” chaired by Yuri Bender, PWM, Financial Times “Social media for people who don’t have time for social media” with Carlene Bender, Contactus (Ealing Business Expo) – session sponsored by Ealing Council
13:00-13:20
Twitter Break Speed Networking 4 #whatdiversitymeans
13:30-14:00 14:00-14:20
“Problem-solving for Start-ups: Get Your Worrisome Questions Answered” with Joanne Brianti and Felicity Sandford, Ealing Business Buddies
14:30-14:50
15:00-15:20 15:30-15:50
Twitter Break
16:00-16:20
Speed Networking 5 #successin2020
“Harness the Power of Listings and Reviews” with Minal Patel, Marketing by Minal
16:30-16:45
“Come Together” back on Zoom for chat, feedback and end-of-event remarks
16:45-17:00
Live rocknroll, broadcast live from The Ealing Club, with Robert Hokum and friends
17:00
Exhibition closes
See you next year: Mon 22 and Tue 23 March!
End of Day 2
END OF EVENT EALING BUSINESS EXPO 2020 • PAGE 5 • EXPO GUIDE
Congratulations to our five Business Enterprise winners 2020 See their stories on the Communities at A2Dominion page on Facebook
A2Dominion, A2Dominion, proud proud sponsors sponsors of of Ealing Ealing Business Business Expo Expo
About our speakers
Who’s who in our event line-up
T
he talks and presentations in this year’s Expo were designed to draw a response from the audience – and the best bit is that you can have your say (i.e. in the Chat feature on Zoom) without having to wait for your turn to speak. So make a note of the sessions you’d like to attend, and be ready to join in when we’re live on the day. MONDAY 12:00-12:20 “Tips for promoting your business in Ealing in 2020” with Carlene Bender, Contactus (Ealing Business Expo) Our event’s opening talk will be expanding some more on the article on the ‘Contactus Ealing’ side of this magazine (see pages 5-7), headlined “40 ways to promote your business in Ealing in 2020”. Pick a number between 1 and 40 and get ready to call it out. MONDAY 12:30-12:50 “Are you really working online” with Alex Pemberton, Tecric Hosting The Tecric founder (who is also founder of Socios Media and Launch Seven – see Q&A on page 4 of ‘Contactus Ealing’ at the other end of this magazine), challenges the ways that we have been working since lockdown started in the middle of March 2020.
MONDAY 13:00-13:20 “Lockdown doesn’t mean you have to stop hiring: How to attract, retain and engage new talent to your business” with Cassandra Hamilton, Edworkation As featured in the Evening Standard (opening lines: “A former HR manager has set up a business to help young people navigate the challenges of the workplace” – read it on the Edworkation.co.uk website), this speaker brings much more than advice about recruitment. What are your plans for hiring staff? MONDAY 14:30-14:50 “Build Your Brand; Build Your Business – How the ‘Do, Say, See’ Model Works” with Sapna Pieroux, InnerVisions ID Watching this multiple-award winning designer, best-selling author, and successful entrepreneur talk about business branding is a lesson in learning to open your eyes and understand what it really means to be “visible”. MONDAY 15:00-15:20 “Is Your Business Prepared for the Impact of Leaving the EU?” with Alan Rides, West London Local Chambers While the whole
world worries mostly about covid-19, some are keeping watch over the post-Brexit scenario and how damaging it is to international trade. Managing director of Hounslow Chamber of Commerce, and the new West London Local Chambers, is here to explain how your business can be affected. MONDAY 15:30-15:50 “Contactus Q&A: surprise guest maybe?” with Carlene Bender, Contactus (Ealing Business Expo) TUESDAY 12:00-12:45 Round Table Discussion: “Can businesses ever truly recover from covid-19?” chaired by Yuri Bender, Professional Wealth Magazine, Financial Times The discussion will focus on what it takes to build back a business after lockdown: where are the ideas and innovation going to come from? which data should we trust? how is recovery going to be different for big companies vs smaller businesses? Panellists to include: Dr Rupa Huq, Member of Parliament for Ealing Central and Acton; Sean Dhadialla, business strategy advisor; Michael Lassman, London regional chair, FSB (Federation of Small Businesses); and April Rudin, founder, The Rudin Group. TUESDAY 13:00-13:20 “Social media for people who don’t have time for social media” with Carlene Bender,
EALING BUSINESS EXPO 2020 • PAGE 7 • EXPO GUIDE
Thank you to all the businesses who completed our most recent survey back in May 2020, assessing the immediate impact of the coronavirus on Ealing’s businesses. Your views really helped us to lobby Government and shaped how some of the grants were awarded. We would also like to offer our sincerest gratitude to our local businesses who provided goods , staff resources and services in particular much needed food, sanitisers and PPE equipment in the aftermath of the pandemic; helping to support our most vulnerable residents. Please look out for our follow up survey due out in the coming weeks, we would welcome your time in completing the survey to capture how you are dealing with the latest challenges and restrictions.
Contact the Ealing Council Regeneration team by email: mensahf@ealing.gov.uk
About our speakers (continued)
Contactus (Ealing Business Expo) – session sponsored by Ealing Council Nobody, really, has time for posting on social media when there are urgent invoices to send and staff to pay. This presentation’s approach encourages doing the “minimum you can get away with” while still making sure those essential messages are sent.
Answered” with Joanne Brianti and Felicity Sandford, Ealing Business Buddies Ask the ‘silly’ questions you’re too shy to ask in front of everyone at a networking meetup – you can even send in the questions before hand (email info@contactusealing. co.uk) – these two women have been there and know how to do that, and can set you in the right direction to get your business problem solved. TUESDAY 15:30-15:50
“Harness the Power of Listings and Reviews” with Minal Patel, Marketing by Minal
It’s important to know how to use these sites in a way that’s going to attract potential buyers and generate business. In this session, we’ll cover: •How to get started •How to encourage people to leave reviews •How to maintain your listing
Listing and review sites play an important role in getting found online, and helping people TUESDAY 14:30-14:50 “Problem-solving for Start-ups: determine whether or not they Get Your Worrisome Questions want to choose your business.
Recruitment and training help for your business Work West is Ealing Council’s free service, offering recruitment, training and employment support for local businesses. We can help you with: • • • • •
Recruitment support for your business Help navigating hardship funds Information and support hiring apprentices Training opportunities for your staff Work support to staff facing redundancy.
Get support today: W www.ealingworkwest.com T 020 8825 8486 (Monday to Friday, 10am–3pm) E workwestadmin@ealing.gov.uk
TUESDAY 16:45-17:15 Live rocknroll, broadcast live from The Ealing Club, with Robert Hokum and friends
Join the Expo 2021 mailing list: eepurl.com/cezJaH
Emergency locksmith and boarding up services Lock fitting Lock change Lock upgrades to BS standard Emergency door opening DK locksmiths are CRB checked and used by the police You will also find us on Checkatrade
Tel: 07931 810424 Web: www.dk-locksmiths.co.uk Email: danny@dk-locksmiths.co.uk
Hello, Danny Kilgannon here from DK Locksmiths in Greenford, hoping everyone attending Ealing Business Expo 2020 has a good event and makes some useful new connections. See you at the speed networking!
Tips for speed networking face-to-face but online
Below: Screengrab from our Zoom call during Ealing Cybrexpo on the original dates of Expo 2020 in March
I
f you’ve never been speed networking online on Zoom, and you’re wondering how it all works, here are some suggestions that might come in handy before you join in any (or all?) of our five (5!) speed networking sessions over the two days of Expo 2020. 1. Practise Until you do it, you don’t actually know what it’s like. If you manage to read this article before the Expo, you can join in our Club Contactus meetups on Zoom on 5 and 12 October, 11am to 12noon. They are both free to attend. Search on Eventbrite to find the booking link. 2. Rename yourself Hover over your onscreen image to bring up the three
dots, and change your name to include the name of your company. For example “Carlene EalingBizExpo”. 3. Watch the time Remember to share the time allotted so that the other person gets a chance to speak. Use the time for a conversation rather than rattling off your one-minute pitch so you really connect.
4. Take notes When you meet so many people in a short space of time, it’s hard to keep track of everyone. Write down their names and businesses. 5. If you get stuck Have some questions prepared e.g. “how did you find out about this event”? If all else fails there’s always the weather.
We love ampersands. We obsess about colours. And we love nothing more than the smell of a newly printed piece. But above all, we are passionate about creating great, problem-solving design. We would love to find out what makes you tick!
Get in touch to discuss your next design project! www.holmqvistdesign.co.uk
Support local
Meet the exhibitors
Over the next three pages, take note of the exhibitors and sponsors who have made this Ealing Business Expo 2020 event possible. If you find that you need any of the products or services offered by these businesses, do consider trying them first.
Note: more exhibitors may have been added since going to print. See the final list at:
ealingbizexpo.co.uk/exhibitors
A2Dominion
residential property group a2dominiongroup.co.uk @A2DCommunities @A2DominionGroup
Bridge to Health
osteopathic healthcare bridgetohealth.co.uk @Bridge_ToHealth
Access to Work / Disability Confident
Aspray West London
employment support gov.uk/access-to-work
property insurance claims management aspray.com/aspray/west-london
Cecilia’s Dream Events
Colormax Ealing
@JCPinWestLondon
party styling facebook.com/CeciliasDream @ceciliasdreamevents
@AspWestLondon
printing and copying shop colormaxuk.com @colormaxealing
How to connect with this year’s exhibitors • follow them on social media • watch the video on their online stand to find out more • use the meeting link on their stand to book a 1:1 with them • if you know the business owner, reach out on LinkedIn
Ealing Business Diary
monthly local business event listings tinyurl.com/EalingBusinessDiary @EalingBizDiary
Contactus Ealing
advertising, marketing, networking contactusealing.co.uk @ContactusEaling
Ealing Business Expo local business show ealingbizexpo.co.uk @EalingBizExpo
Digme Fitness
physical fitness centre digmefitness.com @DigmeFitness
Ealing Council local government ealing.gov.uk @EalingCouncil
EALING BUSINESS EXPO 2020 • PAGE 13 • EXPO GUIDE
Meet the exhibitors
Connect with us online • On Twitter, Facebook and Instagram, follow the account @EalingBizExpo • Hashtags to look through on Twitter: #EalingBizExpo #EalingBizExpo2020 #MeettheExhibitors #ExpoHour #RetweetSaturday #ExpoRetweetSaturday • have a browse round our safe and secure website: ealingbizexpo.co.uk • follow the Contactus (Ealing Business Expo) page on LinkedIn
Note: more exhibitors may have been added since going to print. See the final list at:
ealingbizexpo.co.uk/exhibitors
Events Booster
event promotions tinyurl.com/EventsBooster @EventsBooster
HR Dept – Ealing
human resources support hrdept.co.uk/ealing-park-royal @lancehobbsHR
FSB – Federation of Small Businesses small business support fsb.org.uk
@fsb_policy @FSBGtrLondon
LED Factory
event lighting ledfactoryuk.com @ledfactoryuk
Great Video
video for websites, search and social media greatvideo.co.uk @vidSeoCompany
Lena Maye
natural haircare products lenamaye.co.uk @Lena_Maye
Stand sponsored by A2Dominion
Benefits of exhibiting • lots of Expo promo – before, after and during the event
Makesworth Accountants chartered certified accountants makesworth.co.uk @MakesworthAcc
QishMish
luxury sweettreats instagram.com/_qishmish @_qishmish
Stand sponsored by A2Dominion
Minute Business Videos short videos for social media instagram.com/ minutebusinessvideos @minutebusinessvideos
Rconsultancy
pure cocoa butter from Grenada rconsultancy.org @inforconsultancy1
EXPO GUIDE • PAGE 14 • EALING BUSINESS EXPO 2020
• it gives your business an event to focus on for marketing/sales • provides social media content • it’s not that expensive; online stands start from £100
SmartPA
business support services smart-pa.com
@Frances_SmartPA @Smart_PA
Third time lucky Because of government regulations around covid-19, Expo 2020 changed from a two-day in-person show (2324 March) to a hybrid online and in-person event (28-29 September), and then finally to a fully online event (19-20 October). We made it in the end!
Tecric Hosting website hosting tecric.com
The Boutique Workplace Company serviced offices theboutiqueworkplace.co
@Tecrichosting
@BoutiqueWorkCo
The Ealing Club
historical live music venue ealingclub.com @TheEalingClub
See you in 2021
West London Local Chambers
chamber of commerce westlondonlocalchambers.org.uk @HounslowChamber
Zebra Sports
recreational gymnastic classes for boys and girls zebrasports.co.uk Stand sponsored by A2Dominion
At the moment of going to press, in-person events of more than 30 people have been banned until 23 March. Our 2021 Expo is scheduled to run over Mon 22 and Tue 23 March, which means that it’s likely that Expo 2021 will be an online event just like this one.
Thank you to our headline sponsors
Support sponsors
Speakers & presenters
Special thank you messages Without the support and investment from exhibitors, sponsors, advertisers and speakers, there would be no Ealing Business Expo. Special mentions to Ealing Council, A2Dominion Group, and Tecric Hosting for headline sponsoring, and to support-sponsors LED Factory, SmartPA and Holmqvist Design – your cash and time investment helped to cover costs for marketing, website upgrading, software subscriptions, magazine and flyer printing, our Ugenie app, sales support, admin help, and various pre-Expo meeting room hire. To all the exhibitors who stuck by this event through every change of date and format: thank you so much for believing in what this event stands for. Proud to extend your stands to 2021. And, thanks to all our visitors for signing up, and then actually clicking through and attending, sharing, and making all the effort worthwhile. Thanks to my folks too: Y, V and V. Love, Carlene x EALING BUSINESS EXPO 2020 • PAGE 15 • EXPO GUIDE
What is Contactus? We create opportunities for businesses in Ealing and West London to “be seen” more online, in print and in person • if you want to go NETWORKING, we’ll be meeting online at Club Contactus every first Monday of the month (cost to attend: £5 per meeting) • if you want to be the first to know about business networking meetups in Ealing, or if you’re running such a meetup, subscribe to the Ealing Business Diary (cost to subscribe: £12 for six months) • if you want a big business event in Ealing, where you get to meet lots of other local businesses, join us at the EALING BUSINESS EXPO, next date: 22-23 March (cost to attend: free) • if you would like to be promoted via the Contactus social media network, sign up as an EXHIBITOR at the Ealing Business Expo (cost to exhibit: from £100) • if you would like to reach people who don’t use social media, ADVERTISE in our ‘Expo Guide / Contactus Ealing’ magazine, which is published online as well as in print (cost: £50 per quarter page) • if you’re running an event – live or online – that you would like covered on social media (photos, videos, interviews), choose our EVENTS BOOSTER service (cost: £250 per promotioning package) You can also tap into our network in the following ways: • #EalingHour tweetchat every single Tuesday 8-9pm • our Facebook groups ‘Businesses in Ealing’, ‘Businesses in Acton’, and ‘Ealing Business Expo Online Networking’ • DM us for a story share on Instagram
contactusealing.co.uk
@EalingBizDiary
Special Expo Offer Introducing...
Half-year subscriptions for £12 To book, email: info@contactusealing.co.uk
Your handy thumbs-up sign!
When to use: • during voting on Zoom • to show your approval (or, for disapproval, turn the page upside down) on screen • to say thank you or goodbye at the end of a session
Make your profile stand out on the Zoom screen
H
ow many times have you attended a Zoom meeting, chatted with someone named “Julie” or “Alex iPhone”, but then had no idea how to follow up with them afterwards? You already know about renaming yourself (see page 11); here are some other ideas for making yourself unforgettable online.
Did you know... • we have an ‘Ealing Business Expo Online Networking’ group on Facebook? • Expo 2020 is our fifth local business show in Ealing? • this ‘Expo Guide / Contactus Ealing’ magazine is published both online (at issuu.com) and in print?
1. Show your brand colours A pull-up banner with your company logo is a good start, but you can go one step further by wearing your brand colours, or your company uniform if you have one. Just don’t leave your profile blank!
post in the Chat. It works much better if you relate what you’re saying to what’s going on in the presentation, or in the general discussion. Maybe add an anecdote, or a tip. Posting the link to your LinkedIn profile alone will be seen as spam, and in general no-one likes spam.
3. Try a virtual background Try a few layouts beforehand, to make sure your head isn’t hiding essential information. 2. Post but don’t spam the Chat What do you think of mine Another way to stand out is to (flipped around of course)?
COMING SOON
Subscribe on www.macandmooreldn.com Gym Wear and Athleisure for the Curvy Woman
Benefits Commence Service
On-boarding
1 hr
- Security-checked and pre-screened - No recruitment fees - Immediate support - No IT or work-station cost - Measured workflow reporting - Flexible and scalable - Trained and accredited team
frances.nwanodi@smartpasupport.com I 07778 003 527 / 0845 872 2262
www.smart-pa.com
Benefits Commence Service
On-boarding
1 hr
- Security-checked and pre-screened - No recruitment fees - Immediate support - No IT or work-station cost - Measured workflow reporting - Flexible and scalable - Trained and accredited team
frances.nwanodi@smartpasupport.com I 07778 003 527 / 0845 872 2262
www.smart-pa.com
Build a local following
H
ere are some reasons why it makes sense to create a loyal local support base to launch and grow from:
• for trust and credibility, and to do better business (e.g. same-day delivery, fresher produce, follow-up services for repeat customers) • to let people know you’re here: “if customers don’t know you exist, how will they buy from you?” • because Google says 97% of customers search online for a local business • an average customer will use up to three sources to look up a business • word of mouth is everyone’s favourite marketing tool, but it takes a long time to work • businesses’ pet frustration: customers who say “I didn’t even know you were here” Five tips to help local customers find you
Phone: 0208 432 4513 0794 411 6104
Email: Website: info@acmmosmedia.co.uk acmmosmedia.co.uk
1. Use the word ‘Ealing’ in posts and profiles 2. Add London or West London too if necessary 3. Include 0208 phone number if you have one 4. Strategise with other local businesses 5. Sponsor something at a neighbourhood event
friendlyhomecare.co.uk 203-205 The Vale Acton W3 7QS
Companionship | Dementia Care | Personal Care | Meals & Medication | Day & Overnight Care
Why not contact us and see if we can help you!
Local relationship banking At Handelsbanken relationship banking still lives up to its name. You deal with people you know by name and decisions are made locally by us at the branch. Our simple aim is to provide the best possible service to our customers.
Rakesh Patel – Corporate Banking Manager Tel: 020 8579 0006 Email: ealing@handelsbanken.co.uk
Best wishes for a successful Ealing Business Expo 2020
Unit 1, 48 The Mall Ealing, W5 3TJ Telephone: 020 8579 0003 handelsbanken.co.uk/ealing Handelsbanken is the trading name of Handelsbanken plc, which is incorporated in England and Wales with company number 11305395. Registered office: 3 Thomas More Square, London, E1W 1WY, UK. Handelsbanken plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Financial Services Register number 806852. Handelsbanken plc is a wholly-owned subsidiary of Svenska Handelsbanken AB (publ).
Be sure to follow up or else it’s all a waste of your time
I
f you manage to connect well with someone during the Expo, remember to follow up afterwards – connect on LinkedIn, or follow their accounts on Twitter and Facebook, or send them an individual email. As they say, the money is in the follow-up. Because while you’re networking, you’re not selling. You’re just talking. If there is going to be a sales process you can usually tell during the conversation. If there is going to be a sales process, it starts after the networking is finished. And remember, getting the other person to talk is still the most important thing. Do you remember the story of a networking experiment where
a businessman was asked to sit next to another man on a plane, but not divulge anything about himself? Everytime the airplane passenger asked the businessman something about himself, the businessman would swiftly redirect the conversation back to the passenger. When interviewed about his flight afterwards, the passenger said it was the best flight ever, the eight hours passed in a flash, etc. They may not remember the words that were said, but they’ll remember the way you made them feel. Keep aiming for the good feeling.
Did you get a yellow gladiolus flower bulb in your Attendee Bundle? Plant it in March, and post pics for us as it grows! Sharing far and wide Social media breaks have been slotted into the schedule – a chance for everyone to stop and post about the Expo on Instagram, Twitter, Facebook or wherever you like. Please include the hashtag #EalingBizExpo so we can see it and share it too.
fearxless.com
Do you need a short video? • get your talk or presentation on video • one-minute business pitch • content for social media
Gold plated and stainless steel high quality jewellery. Customised necklaces, earrings and statement pieces, along with some gorgeous pieces inspired by Africa Based in Acton W3 Connect with us @FearxLess_
Why not join us as an exhibitor next March?
W
e don’t know yet if in-person live events will be back in time for Expo 2021, but that doesn’t mean we won’t still be planning the biggest business event in the borough of Ealing to take place on Monday 22 and Tuesday 23 March. Reasons to get involved Exhibiting is not just about having a stand at an event; at Ealing Business Expo it’s just as much about the pre-Expo build-up, the networking links, the connections between exhibitors, and the long-lasting relationships that build up
Pure cocoa butter from Grenada
How to book a stand Have a look through the information on the ‘Exhibit’ page on the Expo website, and get an idea of prices (you don’t have to be an Ealing business). Send an email to info@contactusealing.co.uk in order to book a stand (or follow the instructions on the webpage), and as soon as the invoice is paid, your business will start being promoted as an exhibitor, all the way through to March next year. We’d love to hear from you.
Get your Expo 2020 merch! Please support the Ealing Business Expo shop: search for ‘Carlene2020’ on Redbubble.com or scan the QR code to go straight to the page. Lots of different products to choose from. Roughly 20% from each sale comes to us, which helps to keep the Expo going, and free for anyone to attend
Contactus
EALING Local business magazine
ISSUE 21
Oct 2020
FREE – please
take a copy
West London’s #1 magazine for showing off local shops & services
• online & in print
How to promote your business in Ealing in 2020 • pages 4–8
Cover illustration:
Pitshanger Lane W5 During Lockdown 2020 Painting by Carlene Bender
Contact us NETWORK
p4
The
Read online at:
contactusealing.co.uk
Contactus is 100% independent. Made with love in Ealing.
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Contact us NETWORK On the cover
The
ADVERTISER FINDER page(s) ������������������������������������������ advertiser CONTACTUS EALING (no ads)
18 ������������������������ The Dodo Micropub Ealing pub of the year
EXPO GUIDE (flip over to read)
17 �����������������������������������������������SmartPA admin support
6 �������������������������������������������� A2Dominion residential housing
18 ��������������������������Friendly Homecare home care services for the elderly
8 ���������� Ealing Council Regeneration local government 9 ����������������������������������������������Work West recruitment and training help 10 ���������������������������� Ealing News Extra online magazine from Ealing Council 10 �����������������������������������DK Locksmiths emergency locksmiths 11 ������������������������������Holmqvist Design graphic design services
The Contactus Cartoon
PITSHANGER LANE (facing west) during London Lockdown 2020 – no traffic, no footfall, shops closed. Cover painting by Contactus editor/publisher, Carlene Bender. Made for us to remember what Ealing was like in 2020.
12 �������������������������������HR Dept – Ealing human resources support
19 ����������������������������������Handelsbanken local bank 20 ���������������������������������Acmmos Media all your IT needs 22 ����������������������������������� Tecric Hosting website hosting 23 �������������� Minute Business Videos short videos for small businesses 23 ����������������������������������������������Fearxless statement jewellery
16 ���������������������������������������������Contactus promotioning service
24 ������������������������������������� Rconsultancy Grenada cocoa butter
18 ������������������������������������ Macandmoore active wear
24 ��������������������� Ealing Business Expo merchandise shop
“Covid the Destroyer”
Illustration: Carlene Bender
THE COVID EDITION
Features
Cinema latest
T
he great unveiling revealed the cinema’s original art deco frontage. But we still don’t know when we’ll be able to go in to watch a film! contactusealing.co.uk @ContactusEaling
CONTACTUS EALING 1-8 • Cartoon 2 • Update: Ealing cinema 3 • Wordfinder puzzle 3 • Q&A: Alex Pemberton 4 • Promoting your biz 5-7 • #whereinEaling answers 7 • #whereinEaling pics quiz 8 EXPO GUIDE (from other side)
Explaining how the ‘Expo Guide / Contactus Ealing’ double-cover edition works: youtu.be/wLA4apIn4SA
• Stands: Expo 2020 2 • How to attend the Expo 3 • Event schedule 4-5 • Speakers information 7-9 • Online networking tips 11 • Meet the exhibitors 13-15 • “Thumbs up” 17 • Standing out on Zoom 18 • Following up 23
So we’re here again
Contactus Wordfinder (a bit of weekday fun)
Ealing events that got cancelled/ switched to online due to lockdown Find the UNDERLINED words below. - EALING BLUES/ JAZZ/COMEDY/ BEER FESTIVAL - THE AVENUE VINTAGE MARKET - EALING BUSINESS EXPO
Hello
Contactus Ealing / October 2020 / Page 3
W O C B R E A K F A S T M I
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Q W R U S Y O H O E M X U R N M R M O H B T A P
- GCSE AND A-LEVEL EXAMS
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- LIVEMUSIC - HANWELL HOOTIE - SHOWS AT QUESTORS - EALING HALF MARATHON - BEAT (ART TRAIL) - ACTON CARNIVAL - PITSHANGER PARTY IN THE PARK - EALING BUSINESS BREAKFAST
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The last time there was a ‘Contactus Ealing’ magazine was Issue No.20 back in Nov-Dec 2016. A painting of the Ealing cinema building site was on the cover, which is interesting because the hoardings from the site have only just come down as we were going to press (see pics above left). But it is coronavirus we have to thank (if ‘thank’ is the right word) for bringing us back here, with the renewed interest in offline marketing like magazines and advertising among local business owners. Happy clicking through this issue and be sure to connect with your favourite biz. Don’t feel shy once you get to the end of ‘Contactus Ealing’, to flip over and read ‘Expo Guide’. Thanks for ‘shopping by’. Carlene Bender Editor-publisher, Contactus Web: contactusealing.co.uk Email: info@contactusealing.co.uk Twitter: @ContactusEaling Find Contactus on Facebook, Instagram, Issuu, LinkedIn and YouTube.
‘Contactus Ealing’
Local business magazine, West London Content (articles, photos, drawings), advertising and marketing – Carlene Bender, unless otherwise credited. Magazine concept, design and layout – Carlene Bender Created and produced in Ealing, just for Ealing
Page 4 / Contactus Ealing / October 2020
“I have recognised a lot more collaboration in Ealing over the years”
F
irst of all, how do we say the name of the company: is it like the 90s game?
Q&A
Alex Pemberton CEO, Tecric Hosting Taking care of the techie bits and helping businesses get their business right
A: Back in 2012 I had decided to put all of my skills in one box and offer them as a package to new and small businesses. A: Did you mean Tetris? No. That brand was called Socios Pronunciation: Tech-Rick. Can I Media. Out of Socios Media be honest? :) When we started came multiple brands. using the name, we thought it Tecric is the middle sister to sounded interesting and it was three of our brands. good enough. It doesn’t really We have a hands-on mean anything. Secrets out! approach to our services so our customers can focus on the This isn’t your only business other aspects of business. though. Tell us about the others. Socios Media, which
specialises in photography and video production, is all about helping businesses represent themselves with good visual story telling. Launch Seven focuses on helping people start and develop business ideas. The Launch Seven team helps ideas to get off the ground quickly and get customers as early as possible – the best way to test and prove ideas. You’ve been involved with Ealing Business Expo since 2016, when you first exhibited at the Acton Business Expo, and then as an exhibitor and speaker in 2017, and in 2020 as a headline sponsor (see advert on page 22) and speaker. From what you’ve seen, how has the B2B business landscape changed in Ealing? A: I really like the community aspect that the Expo has created and has played a part of in and around Ealing. I have recognised a lot more collaboration in Ealing over the years, with Ealing entrepreneurs and business owners coming together to network frequently.
Photo: @alexdpemberton
And lastly, what are your top two tips for making a website work in 2020? A: 1. Consider who the website is for (your target customers) and what you want them to do upon visiting your website. 2. Keep it secure: Get SSL certificates, make sure passwords are strong and have frequent website backups.
Contactus Ealing / October 2020 / Page 5
40 1. Go business networking. With Zoom, Teams, Skype, Remo and all the rest, there’s been no shortage of opportunities to get networking online. The great majority of business-owners see networking as their most effective marketing tool. Most of us prefer meeting up face-to-face of course, but until government regulations allow, and until people feel more comfortable about crowds gathering in-person, we have to make the most of online. Options for business networking include membership groups, pay-as-you-go networking, and free meetups. Find out about the Contactus Ealing Business Diary at tinyurl. com/EalingBusinessDiary – the Diary is published monthly with links and contact details for several Ealing-based meetups.
The Covid-19 situation has stopped us from much of our usual marketing, so here are some virus-proof methods to try
ways to promote your business in Ealing in 2020
2. Tap into Google’s power. Get reviews, get on Google Places, and show off your location as Ealing, West London. Set up your free business listing at business.google.com which highlights your business details in the search results sidebar whenever someone searches for you online. This is a great way to make your business stand out further, and will work to boost you up the Google rankings. Also explore the rest of Google’s business offers, including Google Adwords, Google Analytics and Google Adsense to see how they would direct nearby customers to your business. 3. Make the most of your business page on Facebook. Arguably the preferred social
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Page 6 / Contactus Ealing / October 2020
media app among Ealing-based businesses. Having a business page on Facebook means you’re easy to find, and you can stuff a lot of your company information in there. If you are still saving up for a website (or a website update), you can get away with using your Facebook page in the meantime. Remember to pick ‘Ealing, London’ when saying where your business is located.
There are several dedicated business groups, first and foremost being the ‘Businesses in Ealing – Contactus’ group (over 1700 members), and its baby sister group ‘Businesses in Acton W3 – Contactus’ (over 294 members).
6. Pay to advertise or boost posts on Facebook. This can be costly, as you do have to commit to spending a certain amount before returns 4. Use your personal page on can be seen. Bigger businesses Facebook to highlight your with the right budget have a business page. lot of good things to say about You don’t have to do it every day, advertising on Facebook. as you don’t want to spam your For somewhere like Ealing, personal friends (or do you..?), though, with such a close but at least share posts from network of businesses, your Facebook business page to here at Contactus we would your personal page from time suggest making the most of to time. In your personal profile, local resources first before be sure to link to your business reaching out to pay too much to page, for example where it asks Facebook right away. for work information in your profile intro. 7. Twitter: tweet about your business, but not too much. 5. Post regularly in local The 80/20 rules of content Facebook groups. work here: 80% social, and 20% There are quite a few busy ones, selling. That means just one as Ealing is a big town (with a in five posts should be directly population of over 347,000, about your business offer. it’s nearly the size of Iceland). To avoid being seen and In groups, as you can only post shunned as a spammy account, as your personal profile rather the other four posts in every than from your business page, five can be information-sharing, that’s another reason to make replying to others’ tweets, or sure your personal profile focused on a related topic. shows a link to your business. Increase the value and Quick reminder: Facebook visibility of your selling tweets by has in the past shut down including links, tags, hashtags, businesses masquerading photos or a video or a gif, and of as personal profiles, so your course a call to action, so that personal profile really must be readers know what to do next. ‘personal’. The busiest local Facebook 8. Twitter: tag others in order groups in Ealing are the to get noticed. neighbourhood ones like Hanwell With an estimated 350,000 Friends (Ealing Area Community tweets sent every minute, Group) with 23k members, your 280-character mini blog Ealing & Northfields Friends with masterpiece can disappear in a 16k, Ealing Broadway Friends, fraction of the time it takes to Pitshanger Area Friends, West write it. Ealing Neighbours, We Love Increase the life of your tweet Acton, etc. by tagging others (you can
tag up to 10 people if you add photos, but don’t do this too often, or don’t tag the same people too often as it can end up negating the purpose). 9. Twitter: ask for retweets. The basis behind this is: if you don’t ask, you don’t get. Another tactic not to use too often. But if your tweet is worded in the right way, and what you’re asking for makes the retweeter feel good, and look good to their own followers, you can get quite far with a “#pleaseRT” request.
10. Twitter: use #EalingHour to engage with the local community Every Tuesday since April 2014, our 60-minute local tweetchat has been running 8pm to 9pm, under the hashtag #EalingHour. It’s an open forum for residents and businesses to post about whatever going’s on in the borough, and is a useful place to share about upcoming events, business news, and special offers. For some people, it’s the only time you can be sure that they’re online and reachable. Join in and see for yourself (with the ‘View Tweet Activity’ function) how useful it can
13. LinkedIn: local groups These are not as connective as Facebook groups, but there is a lot of untapped potential. 14. Your website: SEO etc. 15. Other social media. YouTube, Instagram, Pinterest 16. Magazine advertising. In Ealing, besides Contactus Ealing, we have Ealing Council’s ‘Around Ealing’ magazine
St Peter’s church, Mount Park Rd
17. Use local radio stations. Advertise, or use community bulletins e.g. at This is Westside
19. Call cards in shop windows
Dickens Yard
18. Printed flyers to hand out
Haven Green
be. For example, my recent tweet showing the revealed frontage of the Ealing cinema site, which began with the #EalingHour hashtag, shows 35 likes, 9 retweets and 5 quote tweets, which equals 3,725 impressions (at time of writing this), and 711 total engagements. Admittedly #Ealingcinema is a popular topic, but apparently the tweet could reach an even bigger audience if Twitter were paid to promote it (but refer to no.6 above).
Contactus Ealing / October 2020 / Page 7
A40, Greenford
20. Ealing Business Expo. Take an exhibition stand, become a sponsor or supportsponsor, access any of the other promotional opportunities on offer (see ealingbizexpo.co.uk/ exhibit), or just attend for free as a visitor (online for now).
EALING PICS ANSWERS
12. LinkedIn: because that’s what it’s there for. Even business people who don’t care for social media will still allow themselves to have a LinkedIn account, as that is the platform dedicated to business.
21. Guerrilla marketing; 22. Piggyback on big events when they’re back on; 23. Local (outdoor for now) fairs and markets; 24. Leaflet distribution; 25. Newsletters; 26. Printed promotional materials: t-shirts, banners, pens, balloons; 27. Email marketing; 28. Donate a raffle prize; 29. Sponsor a local charity; 30. Direct post-mail; 31. Talk to people about your business; 32. Join a club; 33. Give a talk; 34. Wear your logo; 35. Partner with other local businesses; 36. Launch event; 37. School calendars and fairs; 38. Bus and tube ads; 39. PR; 40. Volunteer.
Ruislip Road East
11. Ask fans and followers to turn on notifications for your account. You have to be really confident about your content to ask for this one. It depends on the type of business, for example if you run a popular event, or if you go live at random moments that your followers don’t like to miss. Works across Twitter, Facebook and Instagram.
St Augustine Girls’ school, W5
Those are by no means our “Top 20” methods, but here are a few more to keep you going until our next magazine.
Page 8 / Contactus Ealing / October 2020
Bonus pictures: #whereinEaling E
1
very Tuesday during the #EalingHour tweetchat on Twitter, we post a “Where in Ealing?” challenge, featuring a cropped photo of somewhere in Ealing. Here are a few that are exclusive to ‘Contactus Ealing’. Answers (i.e. the full photos) overleaf, on page 7
2 3
4 5
6
Photos: Carlene Bender
