Case Study
Fifteen Restaurant Bespoke website See how the website we built for Fifteen Restaurant led to a 67% increase in reservations booked online.
The Challenge
What did Fifteen have to say?
Fifteen are a not-for-profit social enterprise with four restaurants worldwide. The charity was founded by Jamie Oliver to inspire disadvantaged young people to pursue a career in the hospitality industry. Fifteen wanted a new website that would serve as the ‘digital shop front’ for their multifaceted brand. The site needed to combine high levels of accessibility with strong branding and rich functionality. Upping the ante, Angela Morris, Marketing Manager for Fifteen Restaurant, insisted, ‘It was essential to get it right from day one.’
“Content and Code was quick to identify with our brand strategy: the integration of four charityrun restaurants worldwide and raising our profile as a pioneering social enterprise.
The Solution
The most notable aspect of
Content and Code developed Fifteen’s new website on Microsoft SharePoint and provided
Content and Code’s approach
hosting. The site boasts many unique features such as:
to the Fifteen partnership is a
• A custom front-end design that is functional and fully accessible
style that is both personable
• Flash placeholders and media libraries, including a 360 degree virtual restaurant tour
and professional. This has led
• A mobile service that enables users to access the site with mobile phones and other
to Content and Code being employed to oversee the overall
devices
IT strategy for Fifteen and the
• Accessible drag-and-drop web parts for adding menus and promotions to any page • Central resource library and content management tools that give content editors the
roll-out of a further five projects.”
ability to modify all aspects of the site
Angela Morris Marketing Manager Fifteen
• Custom aggregation tools that allow users to publish site content to a regional or global homepage • The site was also the world’s first SharePoint site to adhere to W3C accessibility standards Level A.
Voted best in the world twice and top UK partner! 2010 COUNTRY PARTNER OF THE YEAR United Kingdom
Winner
Content and Code Ltd
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2010 WORLDWIDE PARTNER OF THE YEAR
2009 WORLDWIDE PARTNER OF THE YEAR
Winner
Winner
Information Worker Solutions Enterprise Content Management
Trans-World House, 100 City Road, London, EC1Y 2BP
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Information Worker Solutions Portals and Collaboration
T: +44 207 101 0930
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www.contentandcode.com