Case Study
Marylebone Cricket Club Online members portal See how a custom-built online portal brought the home of English cricket closer to its members.
The Challenge The Marylebone Cricket Club (MCC) is a private members club based at Lord’s cricket ground. It was founded in 1797 and is one of the most famous sporting organisations in the world.
What did MCC have to say? “The Content and Code team was
Previously, MCC were only really communicating via monthly mailers, but they wanted to move away from traditional paper-based communication and strike up a two-way conversation with their Members that would run every day, all year round. The solution
really strong. They won us with the pitch early on.
needed to be cost-effective and highly user-friendly, so that the Members – a mature
The solution has already reduced a
demographic – could quickly get the hang of it and use it whenever they wanted.
lot of the phone-in queries we used to get. All that’s online now. It has
The Solution
helped us cut our admin.
MCC were looking for a solution built on Microsoft SharePoint. After consultations with the
The
team, Content and Code recommended a feature-rich ‘Online Pavilion’ that the Members
Members
love
the
ticket
exchange. It has been even more
could visit to do everything from swap match tickets to give their feedback on stadium
popular
renovations.
than
we
would
have
thought. They can list the tickets
Built on Microsoft SharePoint, this social-networking style solution features:
they have got or would like and
• Forums, news updates and blog from the Chairman
swap with other Members. In the
• Ticket exchange area
past, they had to pin messages to
• Newsletters
the notice board.”
• Society pages • Surveys/Polls
Andrew Cock-Starkey Website Co-ordinator MCC
The Results The solution has generated excellent levels of user adoption amongst the Members. Particularly popular is the ticket exchange. Previously, Members swapped tickets by pinning notices to a board. Now they can search for the tickets they would like online. The forum has also been a success. It has given Members a voice on everything from the price of bacon sandwiches to the long-term plans to renovate Lord’s. As a result MCC is closer to its Members and will ultimately be less reliant on paper mailings.
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