ContentAsia April 2016

ISSUE ONE 2016

20 10 16 Celebrating

What’s behind Southeast Trim: 245 Bleed: 255 Asia’s OTT overdrive Live: 235

ContentAsia turns 10

Emmy Award® Winner

Academy Award® Winner

LAURENCE FISHBURNE LOR PALETTE G: 214 M: 0

B: 48 Y: 100

G: 80 M: 68

B: 255 Y: 0

NTENT

ye ars !

C

FOREST WHITAKER

K: 0

R: 0 C: 75

G: 0 M: 68

K: 0

R: 138 G: 140 B: 143 LAURENCE C: 49 M: 39 Y: 38 FISHBURNE

Academy Award® Winner

ANNA 10PAQUIN GRADIENT

B: 0 Y: 67

K: 90 Emmy Award® Winner K: 3

PLUS: What Asia’s factual brands are up to, drama queen Ekta Kapoor on her next big story & who’s who on Asia’s formats charts

Golden Globe Award® Winner

JONATHAN RHYS BG MEYERS GRADIENT

Take the green and the blue from the main palette.

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Tony Award® Winner

ANIKA NONI ROSE

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Introducing

MALACHI KIRBY as Kunta Kinte

Academy Award® Winner FOREST WHITAKER Academy Award® Winner ANNA PAQUIN

A +Golden E S TGlobe U D IAward® O S PWinner RESENTS JONATHAN RHYS MEYERS

Tony Award® Winner ANIKA NONI ROSE Introducing MALACHI KIRBY as Kunta Kinte A+ESTUDIOSPRESENTS ROOTS MIPTV WORLD PREMIERE SCREENING 4.4.16 sales.aenetworks.com @RootsSeries #ROOTS

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MIPTV WORLD PREMIERE SCREENING

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editor’snote

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NTENT ASIA

3

#streamingonsteriods Asia was Netflixed in the first week of 2016. Southeast Asia is going to

is simple; none of this you “have to buy the

be iflixed in a much bigger way from about now with US$45 million

set-top box” and then you “have to pay for a

from Europe’s Sky plus US$5 million from Indonesia’s Emtek Group (iflix

telephone line we know you don’t want and

hasn’t confirmed the size of the Indonesian investment). Hong Kong,

can see you don’t use”, and only then can you

Singapore, Malaysia and India have been Viu’d, and there’s more to

pay for the mobile video package, thank you.

come from powerful telco PCCW as it spreads the love and the most

$70 before you blink. Netflix is less than $10 and

powerful slate of first-run Korean drama/variety streaming rights ever

you don’t get grey hairs and high blood pres-

gathered under one brand in the history of, well, the short-history of

sure dealing with customer service or pressing

OTT in Asia. There’s Hooq, the regional venture between Singapore’s

“2”, “#”, “7”, “5”, “#”... Hair dye is expensive.

Singtel, Sony and Warner Bros. Amazon is spreading its video wings

So is valium.

beyond Japan, although not to Southeast Asia yet. Rumours that Fox

But there could be problems brewing in Netf-

is on the brink of something big in the region have been around since

lix’s paradise as it expands content acquisitions

2014, except now they may really be.

to match its global geographic spread. Wooing

Plus every market has myriad players that have launched or are

local rights holders looks like it’s not as easy as

launching domestic OTT services, leveraging their own IP where they can;

they may have thought. As Hong Kong Filmart

aggregating, curating and creating audience experiences as if their lives

delegates this year heard, rights holders in Asia

depended on it (which it probably does). And then there’s Malaysia’s

right now can do better than sell their global

Astro, which many expect to go bigger and bolder and soon in the

content souls to Netflix. So many of them aren’t.

space than they have been. Telcos have taken Netflix and iflix

Or rather, they’re holding out until the price is

into their fold, bundling it with broadband specials, using the

right. As eager as Netflix is not to repeat the

illusion of free as a business strategy.

CBS Entertainment picked up first-run in many

Netflix drinks. Being more bold. Trying to be innovative.

markets, so are Asia’s distributors determined to

Thinking creatively about how to get around techni-

get full value for their top titles. And unless Netflix

cal issues preventing them from doing everything they

starts to equal – or top – the sum of the parts,

want to and the things they know they need to. Talking

rights holders are holding back. “Unless the price

about truly-deeply-madly knowing their customers in a way

is very attractive, we prefer to go by district, not to sell global rights,” says Wong Jing, CEO of

they never have before.

Here’s the thing though. Netflix is simple, and emulating that is

Hong Kong-based Chinese producer/distribu-

complicated for old players in a new space. Netflix’s customer

tor, Mega-Vision Project Workshop. What’s a fair

service is seriously to die for. Its interface is (compared to much else

price for a Chinese hit’s global rights? “The higher

we’re seeing) a thing of beauty. It’s easy to buy into and so easy to

the better,” he says. How far and how high will

use it brings a tear to the eye for all the years wasted grappling with,

Netflix go to make the blissed-out consumer

well, to put it nicely, pay-TV services that aren’t so easy to use. Payment

experience truly global? Let’s see.

C Editorial Director Janine Stein Assistant Editor Malena Amzah malena@contentasia.tv Research & Production CJ Yong cj@contentasia.tv Editorial Aqilah Yunus aqilah@contentasia.tv Design Rae Yong

experience of House of Cards in Asia, where RTL

In their ways, they’re all trying to drink some of what

NTENT ASIA

INTERNATIONAL Associate Publisher (Americas, Europe) and VP, International Business Development Leah Gordon leah@contentasia.tv ASIA Sales and Marketing Manager Masliana Masron mas@contentasia.tv

What is ContentAsia?

ContentAsia is an Asia-based information resource that refines today’s info-deluge into usable, digestible, and reliable intelligence about entertainment content creation, funding, financing, licensing, distribution, design and branding and technology across the Asia-Pacific region. ContentAsia’s range of products include electronic, print and online publications.

To receive your regular free copy of ContentAsia, please email i_want@contentasia.tv Copyright 2016 Pencil Media Pte Ltd. All Rights Reserved MCI (P) 091/11/2015 Printed by: Print Dynamics (S) Pte Ltd 123 Genting Lane, #02-01, Singapore 349574

Published by: Pencil Media Pte Ltd l 730A Geylang Road, Singapore 389641 l T: +65 6846 5985 l W: www.contentasia.tv

issue one, april 2016

Journalist Nelufar Hedayat goes undercover from consumer to source, to reveal the truth lurking in the global black market

With the right money you can buy anyting

The traffickers

Stand Croisette 11 Cannes www.fremantlemedia.com

FremantleMedia International

8 x 1 hour | Factual

Stand Croisette 11 Cannes www.fremantlemedia.com

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contents

NTENT ASIA

what’s inside

8

ContentAsia turns 10 ContentAsia turns 10 this year. Here’s who was at the party in Singapore to kick off the celebrations...

Who’s saying what...

12 A+E Studios’ boss, Bob DeBitetto, talks about big, bold brand-defining global drama productions ahead of the day-and-date release in Asia of eight-part mini series Roots.

14

Discovery’s Asia-Pacific chief, Arthur Bastings, on where he’s going with the changes he’s making.

16

India’s drama queen, Ekta Kapoor, and her next big story – streaming platform Alt.

18

Streaming queens

OTT is in overdrive in Southeast Asia. Is Sky’s US$45-million investment in iflix the next step towards a brilliant streaming future for the region or just plain bat-bleepcrazy?

If you look at any metric – device penetration, bandwidth consumption, advertising, everything is growing by 35% to 40%. This market is poised for significant growth.”

Uday Sodhi Sony Pictures Network, India

26

page 26

Plus...

Mark Britt, iflix

24

A comparison of Singapore’s shiny new streaming/OTT platforms and old players with new tricks.

4G drive

30 Fact & Friction

What does 4G really mean for

Four of Asia’s leading factual

formats charts

video consumption in India?

brands are increasingly headed

ContentAsia’s new list of who

Vanita Kohli-Khandekar looks at a market expected to have

in different directions as the entertainment environment in Asia splits and splinters. ContentAsia

651 million smartphones and

looks at what’s on their schedules

18.7 million tablets by 2019.

and why, and the most significant changes over the past year.

issue one, april 2016

46 Who tops Asia’s has the most formats on air in Asia this year so far.

The day we own our IP, the business will change.”

Ekta Kapoor, Balaji Telefilms

page 16

Tomorrow is about curating an experience across a number of platforms.”

Arthur Bastings

page 14

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Tel: +604 8213 2188 Email: sales@measat.com www.measat.com

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people&parties

NTENT ASIA

ContentAsia turns 10 Here’s who came to the party in Singapore...

Jannie Poon, 21CF; Janine Stein, ContentAsia; Chihaya Natusch, Fox Networks Group

Malena Amzah, Masliana Masron, CJ Yong, ContentAsia. Inset: Aqilah Yunus, ContentAsia

Hazel Yap, Melanie Speet, Geraldine Kong, A+E Networks Asia

Andy Chang, Celestial Tiger Entertainment; Omar Gepiga, RTL CBS Entertainment Networks

issue one, april 2016

Amit Malhotra, The Walt Disney Company SEA

Rob Gilby, The Walt Disney Company SEA; actress Karen David (Galavant, Jack Ryan: Shadow Recruit)

Greg Ho, Ricky Ow, Turner International Asia Pacific

Angie Poh, MDA Singapore; Michele Schofield, A+E Networks Asia

Chih Yeong Voo, Turner International Asia Pacific; Karen Lee, Anurag Dahiya, Singtel

Paul Tan, Fion Yeo, Fox Networks Group.

Inset: John Wigglesworth

Rebecca Souw, Dailymotion; Indra Suharjono, Next Animation Studio

Sangeeta Desai, FremantleMedia; Rajiv Dhawn; NBCUniversal

Ryan Shiotani, BBC Worldwide; Christine Leo-McKerrow, Hopster

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NTENT ASIA

9

Virginia Lim, Sony Pictures Television Networks Asia

Derek Chang, Scripps Networks Interactive Asia Pacific; Mag Ew, HBO Asia; Heng Yee Shan, Scripps

Masnaida Samsudin, Pinewood Iskandar Malaysia Studios

Monty Ghai, BBC Worldwide

Kelvin Tham, Print Dynamics; Janet Alcantara, Promax/ BDA Asia; Tan Soon Ann, Demandprint

Katheryn Lim, HBO Asia; Avi Himatsinghani, Sandie Lee (inset left), Rewind Networks

HK Ang, Sony Pictures Television Networks Asia; Jessy Tse, NBCUniversal

Kevin Sim, Gregg Creevey, Multi Channels Asia

Candy Lim, Multi Channels Asia; Michael Tang, SDI

James Moore, Turner International Asia Pacific; Jennifer Doig, Sony Pictures Television Networks Asia

Daniel Millar, BDA Creative; Pang Ming May, The Walt Disney Company SEA; Magdalene Ng, Discovery Networks Asia Pacific

issue one, april 2016

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10

people&parties

NTENT ASIA

Fotini Paraskakis, Endemol Shine Asia

Rezal Rahman, Pinewood Iskandar Malaysia Studios (PIMS); Glenn Sims, FremantleMedia Asia

Leena Singarajah, Scripps Networks Interactive Asia Pacific, Janine Stein, ContentAsia.

Inset right: Derek Wong

Paul O’Hanlon

Carl Zuzarte, Scripps Networks Interactive Asia Pacific; Patrick Schult, Imagine Group

Syahrizan Mansor, Adeline Ong, Viacom International Media Networks

Sue Adams, Bamboo Development

Srinivasa Rao, Stephane Thibault, Intelsat

Sheri Omar, StarHub; Haikal Jamari, NBCUniversal Donovan Chan, Jocelyn Little, Beach House Pictures. Inset right: Penny Hill, ABS

Wendy Hogan, migme; Donovan Castillo-Mohlman, NBCUniversal; Shawn McEwan

issue one, april 2016

Khim Ng, Patrick Lim, NBCUniversal

Paula Mason, BDA Creative; Sarah Jacks, Scripps Networks Interactive Asia Pacific

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12

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what’sgoingonin...

NTENT ASIA

drama

A+E’s quest for global rights ownership takes its next leap A+E takes yet another step into owning its content future, wholly and completely, during MIP TV in April with the global premiere of high-end mini-series Roots.

Two years into his role as A+E Networks’ president, brand strategy, business development and A+E Studios, Bob DeBitetto, talks about the benefits of owning IP, control of distribution, developing global stories that make the investment in premium drama worthwhile, and “touching on themes making headlines every day”.

The eight-hour four-part Roots, produced by A+E Studios for History channel, premieres on History in the U.S. on 30 May, and will air dayand-date on History in Asia.

DeBitetto says A+E is “getting better at the big events and the big stories that have applications around the world”. Roots, he adds, was an “enormous undertaking”, Roots

involving 1,000 people on two continents and four months of photography.

The global distribution map for A+E

now,” he adds.

A+E Studio’s reason for being also hing-

Studios’ shows varies. What’s impor-

Roots, he says, “is not just a remake” of the

es on DeBitetto pulling it off. A+E’s plan

tant, he adds, is that “we have the

original, which premiered on ABC in the U.S. al-

ability to monetise on leading chan-

most 40 years ago and was seen live by 60% of

to own rights outright will allow the com-

Bob DeBitetto

pany to sidestep traditional acquisition/licensing

nels in leading territories”.

models for its channels, and avoid “not so great

If Roots’ appeal seems highest in the U.S. and

situations where we don’t own, distribute or have

Africa, DeBitetto says the theme – race rela-

control over where the show ends up,” DeBitetto

tions – is timely globally.

says. That includes no control over digital and SVOD, which are “very important today”.

the American population. The new Roots has been “reimagined for a new generation in a new world”, DeBitetto says.

Original source material was mined for the

“We asked ourselves whether this story has

mini-series’ four parts, each of which is pre-

global relevance. All our research is that while

sented as a two-hour feature film with a nar-

Unlike competitors in the global event

Roots certainly is an African and American

rative connection but a different director and

space, A+E isn’t necessarily going for simulta-

story, the themes it addresses are global –

“its own personality... Each night is a satisfying

neous worldwide release dates – or even first-

the themes of identity, who am I?, where do

experience in and of itself”.

windows on A+E networks in every market –

I come from? and does that matter?... it says

DeBitetto says the decision to schedule the

although it will be branded as a History event,

something profound about family and survival

series for four nights running was on some level

DeBitetto says.

– instincts that people can relate to and be

shaped by binge-viewing trends. But more so

moved by regardless of where they are from,”

by creating a groundswell for a “rare, must-see

DeBitetto says.

event” and to maximise marketing spend.

“We are not looking at [distribution] narrowly,” he says, adding that “we will window appropriately so that it will be available to the widest audi-

“There are dynamics playing out all over

“While it’s a lot to ask, we think the material is

ence possible and to help build the History brand

the world every day. We felt confident that

worthy,” DeBitetto says, adding: “We feel if we

around the world... We see both as goals”.

if there was ever a time to undertake this, it’s

have people, we don’t want to let them go.”

issue one, april 2016

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14

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what’sgoingonin...

NTENT ASIA

Discovery

Curiosity is high about what Discovery’s Asia Pacific boss, Arthur Bastings, is doing and where he’s going with, among other major shifts, his interest in millennials Can anyone remember a time when curiosity

opportunity for multi-platform content and

land, Southeast Asia, North Asia and South Asia

ran this high about what’s happening at Discov-

multi-platform consumer products”.

– all of which are driven by different trends. “At

ery in Asia? Yes? When? No? Me neither. Why?

Bastings talks about fundamental shifts, from

this stage we are a pay-TV company,” he says.

For lots of reasons, led by what Arthur Bastings,

programming a network to curating experienc-

The two pay-TV regions still growing are South

seven months into his role as Asia-Pacific presi-

es across platforms and using data to shape

Asia on a fast double-digit clip and Australia/

dent/managing director, is up to and whether

products. “This will ultimately lead to a revolu-

NZ at a high single-digit clip. Southeast Asia

it – whatever it turns out to be – will work.

tion in customer engagement and product de-

and North Asia have, to a large extent and for

velopment and how we structure relationships

everyone, stalled in pay-TV terms.

What he’s up to and why is relatively easily answered. Bastings, who joined the regional

Bastings has, perhaps, controversial views on

with advertisers,” he says.

operation in September last year, has already

What he won’t do is go into last year’s big in-

the future of linear. Will non-linear viewing re-

lit a fire under Discovery teams everywhere

dustry talking point: Discovery’s decline in Asia

place or complement linear TV? He is betting

in Asia. His wish list is ambitious: leadership, in-

from (unconfirmed) highs of US$160 million profit

on replacement for the under-35s. But, he in-

novation, energy, 12-out-of-10 people curious

a couple of years ago to about US$90 million last

sists, “this is not necessarily a worry for the in-

about the world around them for whom linear

year, the two-year leadership vacuum that pre-

dustry. I see this as a great opportunity for dis-

television is part of a much, much, much big-

ceded his arrival, and an organisation that, after

tributors to look at their platform strategy in a

ger and more connected entertainment uni-

more than two decades in the region, lost its way

seamless, easy and simple way”.

verse. The new Discovery “is not about being

and more than a little of its content integrity.

Looking ahead, the first rounds of house-

Asia – China, Japan, Taiwan – underpinned

keeping are done. The regional HQ has been

by infrastructure development, including 5G.

non-linear,” he insists. “It’s about being linear plus plus plus.”

The shift to digital is most pronounced in North

Whether it’s working, not so easy to work out,

right-sized, many of the roles shifted in-market.

“With that comes a very strong penetration of

because, right now, Bastings and the lost-mojo

Discovery’s official line is that 25 people exited;

more sophisticated devices that make the con-

organisation he inherited are at step one, may-

others say that could be

c l o s e r

sumption of content much easier and more in-

be two of the new Discovery and there’s no tell-

to 80. Whatever, the

mes-

teresting,” he says. What will Discovery look like

ing. Bastings is the first to admit he doesn’t have

sage is clear, and

all the answers – yet. “Ultimately it’s about align-

call for new blood is

ing with the opportunities, challenges and trends

loud.

in the market,” he says. And pulling together a team able to make the magic happen.

At the top of the list of things that make his

the

in those places? Watch this space...

In markets where pay-TV penetration drops, his questions shift. “Is there a generation of

Basting’s

people who will skip TV altogether and will ul-

new

timately live with a combination of terrestrial

structure divides Discovery Asia Pacific

eyes light up is convergence between tele-

four

coms, online and content “and with that the

– Australia/New Zea-

macro

regions

into

and online?” What will the new Discovery look like in those places? Watch this space...

Along with transforming Discovery into all things multi-platform, Bastings’ vision

There are still huge opportunities to grow audiences... the question is how do you best do that?”

Arthur Bastings President/Managing Director, Discovery Networks Asia Pacific

issue one, april 2016

is about new energy on every level everywhere. “One can overthink dreams,” he says. “Ultimately, people just want to work for a hot, happening place, that’s it”. He has a bigger dream, one that gives Asia a more significant global voice, transforms the operation here into “a beacon in the broader Discovery world”.

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16

what’sgoingonin...

NTENT ASIA

OTT

India’s drama queen Ekta Kapoor has her eye on streaming India’s largest TV production company, the

At US$321 million in topline, over 1,200 hours

al), the first film Balaji produced, which uses

22-year-old Balaji Telefilms, has made its big-

of programming every year and with 20% of

honour killings, sting operations and news

gest move ever – raising US$23 million to fi-

the total viewership of the top Hindi general

media to tell a satirical tale.

nance and build a direct-to-consumer sub-

entertainment channels, Balaji is by far India’s

scription video-on-demand (SVOD) platform,

biggest content creation success story.

ALT Balaji.

different from what Balaji Telefilms stood for,”

Much of this is attributed to Kapoor and her

ALT (meaning alternative) is scheduled to

“We wanted to do something completely she says today.

The corporate direction she needed came

mom Shobha, Balaji’s operational brains.

Kapoor began small with a couple of shows

from an 18-day workshop at Harvard for own-

for Zee TV in 1994 – fiction thriller Mano ya na

er/managers in 2013. The first thing she did on

Mano (Believe it or not) and family sitcom Hum

her return to India was establish an advisory

lion subscribers by 2020, each paying any-

Paanch (We Five). Both did well and Balaji

board, which in turn hired Nair, formerly with

where between Rs60/US$1 and Rs120/US$2

took off, going public in mid-2000 and pre-

Star TV and NDTV as group CEO.

a month. He estimates that by then, Balaji’s

miering its biggest hits – Kyunkii Saas Bhi Kabhi

Of all the ideas discussed, the one being

revenues will be evenly split between TV, films

Bahu Thi (Because the mother-in-law was also

implemented most seriously is IP ownership

and digital.

a daughter-in-law once) and Kahanii Ghar

across all platforms.

launch in mid-2016 and intends to offer 200300 hours of original programming a year.

Group CEO, Sameer Nair, forecasts four mil-

“Five years later, ALT should be bigger than TV and films,” he adds.

Currently TV content brings in 80% of reve-

It is an idea that suits her at this stage of life.

Ghar Kii (The story of every household).

Kahanii Ghar Ghar Kii aired in the slot af-

“TV is very mass, especially now that boxes

ter Star Plus’s Kaun Banega Crorepati (Who

are shifting to small towns. The net is more

wants to be a Millionaire), credited with turn-

about youth and about urban audience that

Ekta Kapoor, Balaji’s joint managing director

ing around the fortunes of Star TV and Rupert

has been marginalised (by mass TV),” she

and creative lead, says the aim is an online

Murdoch in India. Kapoor turned the spill-

says.

direct-to-consumer model. “The day we own

over viewers into loyal audiences for eight

She adds that ALT Balaji is about an upmar-

years, and Balaji became known for lavish

ket, urban audience wanting to see more

productions full of impossible plot twists

contemporary stuff. The people watching

nues and films 20%.

our IP, the business will change,” she says.

Balaji today owns a fraction of its IP. The bulk of its revenue

and women who cooked and slept

Scandal, Narcos, Empire or Shameless, the shows she is devouring these days.

in full finery.

comes from program-

But Kapoor has also

“As a producer I would like to explore human

ming commissioned

been accused of re-

psychology and urban dilemmas,” Kapoor

gressive television for

says, warming as always to talk that turns cre-

US$7.2-

the way her shows

ative.

billion television in-

portray women. She,

India’s single TV homes and family viewing

dustry has always

however, maintains

habits restrict that. With ALT Balaji, she hopes

by broadcasters.

India’s

been

a

with

she can push the envelope.

buyers

that TV is a mass

awash

medium on which

Has her creative instinct, which has so effec-

produc-

only so much en-

tively captured the pulse of audiences across

velope-pushing

film and TV, changed over 20 years of writing

can happen.

and creating entertainment?

market, ers

scrambling

to

undercut

each other and

She

points

broadcasters

Love,

Sex

demanding

Dhoka

IP

ownership.

issue one, april 2016

to aur

(Love,

Sex and Betray-

“It hasn’t changed”, she says, adding: “But it has sharpened”.

And she has a US$23m+ bet that this will work well for digital. – Vanita Kohli-Khandekar

Join the ride at Booth C20.B to see more stories from ARABIA

Where stories come to live www.arabtelemedia.net

Malik Bin Al Rayb Is now screening for the first time in MIPTV 2016, Tuesday April 5th, 1pm, Auditorium K.

Shajarat Al Durr The Assasins Muawiyah Malik bin al rayb The promise

Arab Telemdia Studios

18

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streamingsoutheastasia

NTENT ASIA

Streaming queens

OTT is in overdrive in Southeast Asia, with a new platform around every corner and a rights gold-rush that is the stuff of which distributors dreams are made. Is this the next step towards a brilliant on-demand future for the region or just plain bat-bleep-crazy? iflix, and new BFFs – Europe’s Sky and Indonesia’s Emtek Group – are going for brilliant. Here’s why...

madness will settle down to a few superstars driven in equal measure by content and tech savvy, underpinned by the big-bang ability to be bold, innovative and to move fast.

What does the shiny new attention from European juggernaut Sky really mean, for iflix and for the rest of the industry?

For starters, Sky’s involvement in iflix is the biggest vote of confidence in the streaming platform since its launch in Malaysia in May 2015 and the Philippines the following month, and gives it the ability to fast-track expansion beyond its current three markets – Malaysia, Philippines and

In response to both the rapid growth and customer adoption in our existing markets and strong demand from new markets, we have decided to accelerate our expansion plans for the business sooner than expected.”

Fox’s Empire on iflix Mark Britt

U.S. studios and everyone else with a show to

Thailand – and one million members (the number of paying subscribers

peddle have a new best friend forever in Asia.

has not been disclosed). A launch in Indonesia, mentioned even before

Actually, call that a whole lot of new BFFs.

Emtek joined the current funding round, is said to be imminent. Sky’s

Malaysia-based regional streaming SVOD platform iflix – with US$50 million of new investment – is

group chief financial officer, Andrew Griffith, described iflix as “Southeast Asia’s most exciting and fastest-growing streaming TV service”.

but one of a seemingly never-ending stream of

More broadly, the new money – particularly from an acknowledged

fresh-and-raring-to-go direct-to-consumer plat-

market leader such as Sky – also lends legitimacy to rampant OTT/on-

forms, hungry for programming, and hell-bent

demand ambitions in Asia, with hot-and-cold running wannabe stream-

on super-serving Asian viewers with every kind of

ing platforms vying for viewers and subs dollars no one is sure yet that

content and love-you-to-bits customer service.

consumers will spend.

For rights holders in Asia right now, it’s around-

There are 1,001 other questions, including: What does it mean for Fox

the-clock Christmas, Golden Week, Hari Raya

Networks Group to have sister platform Sky back a rival to its own ru-

and Channukah rolled into one.

moured OTT ambitions in Asia? No one is saying, but it’s no secret that Fox

Is the streaming boom in Asia real or bat-bleepcrazy? Some think both, and that the current

issue one, april 2016

Mark Britt, Chief Executive Officer, iflix Group

has for a year or more been on the hunt for content to drive some sort of regional OTT play to add to its India success with Star India’s Hotstar.

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streamingsoutheastasia

NTENT ASIA

asdfasdfasdfasdfasdf

KBS Descendants of the Sun on Viu

One of the consequences of iflix’s turbo-charged

iflix charges RM10/US$2.44 a month in Malaysia (or RM8/US$1.99 a

expansion is that the race for talent and digital ex-

month with a one-year sign up), where the service is also offered to con-

perience in the region will get even more fierce. iflix

sumers at no additional cost as part of broadband sign-up incentives

is said to be planning to almost double its head-

with dominant telco Telekom Malaysia (TM) and certain mobile plans

count by the end of the year and other players are

with Digi. Netflix costs four times as much – RM33/US$8 a month – in Ma-

scrambling to fast-track their own digital strategies.

laysia. PCCW’s Viu, currently available in Hong Kong, Singapore, Malay-

The competition for rights will continue to intensi-

sia and India, is free, with a premium option; in Malaysia, for instance,

fy, and it’s anyone’s guess what this does to pricing.

Viu’s ad-free streaming with access to additional premium content is

Right now, average OTT license fees for new Kore-

available for RM10/US$2.44 a month. In the Philippines, iflix costs Php129/

an drama titles – a must have on any self-respect-

US$2.77 (Php1,308/US$28 for an annual subscription), and is bundled at

ing platform in most Asian markets – start at about

no additional cost with certain services offered by local telco, the Phil-

US$600 per episode in Vietnam, Philippines and In-

ippines Long Distance Telephone (PLDT). Hooq (a platform backed by

donesia, rising to US$800 per episode in Singapore

Singapore’s Singtel, Sony and Warner Bros and offered through Globe

and Malaysia, and US$1,300 in Thailand. High-end

Telecom in the Philippines) costs Php149/US$3.20 for the lowest tier ser-

drama can go for US$10,000 an episode.

vice, and Netflix’s basic subscription costs Php370/US$7.94.

Library drama episodes start at US$200 in mar-

For all the other questions swirling around European media company

kets such as Vietnam, Indonesia, Malaysia and

Sky’s US$45-million investment in iflix in March, there is certainty that the

Singapore. The Philippines pays about US$300 per

one-year-old iflix has been good news for rights holders and distributors

episode for library content and Thailand starts at

from the get go.

US$400. Variety/entertainment shows are half that.

The new funding will only accelerate the already gung-ho approach

Other Asian titles, with some exceptions, go for

to international and local content acquisition, and the aggressive ex-

less.

For now, subscription pricing and affordability of OTT services is being hotly debated.

issue one, april 2016

pansion of its offering. A common comment from the rest of the industry was that iflix needed to “move faster and go bigger” to head off competition. Now it can.

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NTENT ASIA

streamingsoutheastasia

Even if iflix has lost out to PCCW Media’s Viu on Korean content, there are few holes to be poked in the year-old platform’s commitment to content, and particularly Hollywood content. At the beginning of this year, iflix said it had 900 TV seasons and 16,500 movies and television episodes from more than 60 content partners, including some from Asia.

The new international titles and episodes iflix will offer between now and June come from a who’s who of global studios and content partners, including Disney, Fox, CBS, Warner Bros, NBCUniversal, Paramount, MGM and BBC. Twentieth Century Fox’s Fresh off the Boat, Disney/ABC’s Modern Family and Nashville, A+E’s Vikings, Fox’s Empire, NBCUniversal’s Mr Robot 2 (exclusive), Warner Bros’ The Big Bang Theory, CBS Studios’ The Good Wife, Lilyhammer, and Web Therapy. Plus every season of Lionsgate’s Weeds, Two and a Half Men, The Flash, Buffy the Vampire Slayer, Witches of East End, The Strain, .... whew.

More. From now to June, Asian SVOD streaming platform iflix will also be adding Boss, The Fresh Prince of Bel Air, You’re the Worst, Don’t Trust the NBCUniversal’s Mr Robot on iflix

B in Apartment 23, Futurama, Merlin, Family Guy, Prison Break, Lie to Me and White Collar.

The rush to high-profile titles is by no means new,

So far, Viu reigns over the regional Korean OTT space. When Viu

and follows iflix’s exclusive premiere of Starz Origi-

launched in Hong Kong in October last year, it had clear branding and a

nal Black Sails season three, which premiered in

simple message about Korean and Asian content first and foremost and

Malaysia at the end of January this year less that 24

a strong free ad-supported offering. Central to Viu’s edge over competi-

hours after the U.S. premiere. Ditto with Fox’s Minor-

tors in the Asia space are its relationships with Korean content leaders –

ity Report in Malaysia. Last year’s first and exclusive

KBS, MBC, SBS and, to a lesser extent, CJ E&M.

releases in Malaysia, Thailand and the Philippines

Viu, which says it has relationships with 250 studios and production

included season one of cyber thriller Mr Robot and

houses around the world, has promised to deliver 10,000 hours of pre-

Fargo seasons one and two.iflix also had exclusive

mium Asian content in 2016, including 3,700 hours of the latest Korean

rights to Aquarius with all 13 episodes available at

drama and variety series such as Descendants of the Sun, Please Come

once from release last December.

Back, Mister, Marriage Contract and Infinite Challenge. Early titles at

And then there are movies. Less than two

launch in Hong Kong in October last year included Oh My Venus, Moo-

months ago, in February, iflix said it was push-

rim School and Six Flying Dragons, along with classic library shows such as

ing new releases to 30 films a week following the

My Love from the Star, The Heirs and The Running Man. At launch, Viu of-

acquisition of a significant number of Hollywood

fered 1,000 new-library shows from 2014 and 2015. This is being followed

movie titles. These include Pulp Fiction, Good Will

in 2016 by simulcast rights for all new releases across the region.

Hunting, The English Patient, Life is Beautiful, There

The simulcast rights deal has a few exclusions, notably Malaysia, where

Will Be Blood, The Hours, Finding Neverland, Chi-

there is a three-month hold back on SBS and MBC content because of

cago, The Whole Nine Yards, Sin City and Shaolin

existing rights deals with Sony Pictures Television Networks, which oper-

Soccer, among others.

ates linear service One, and Turner, which operates the Oh!K channel.

iflix hasn’t been sleeping on tech upgrades either, adding a download/watch offline feature in October 2015.

issue one, april 2016

of the platforms that will be left standing after the inevitable shake-out.

Both are carried on dominant pay-TV platform Astro. KBS content is simulcast, as are about 60% of CJ E&M’s drama).

Viu has also ramped up its Chinese content for Hong Kong, where par-

Yet, on Korean and Chinese content, iflix contin-

ent company PCCW Media also operates dominant pay-TV/IPTV plat-

ues to trail PCCW’s Viu, which is also tipped as one

form now TV. India is a different story entirely, which a focus on local

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23

content and original content production is already under way. Original

Citra Media (SCM) and the addition of former Fox Networks Group/Emtek

cricket comedy series, What the Duck, created with the CA Media-

exec, Cam Walker, as the head of Indonesia. SCM is one of Indonesia’s

backed digital content creator Fluence, premiered in India in March.

leading content creators, powering free-TV stations Surya Citra Televisi

Viu’s Indian premium tier costs Rs99/US$1.50 a month.

(SCTV) and Indosiar. At presstime, no details about an Indonesian venture

Viu’s Korean dramas are available subtitled in English and Chinese within eight hours of their Korean telecasts, followed in local markets with

of any shape or form had been disclosed.

Calling their new relationship a “strategic partnership”, the newly minted partners said only that they would “work together to identify areas of

local language subtitles within 24 hours.

Viu’s position at the head of the Korean/Chinese pecking order is unlikely to change until at least renewals roll around – and even then PCCW’s close ties with Korean leaders will be difficult to tear apart.

future collaboration across the high-growth emerging markets in which iflix operates”. iflix co-founder and group chief executive, Mark Britt, talked about ac-

iflix may have been disadvantaged while it bought piecemeal rights

celerated expansion plans “sooner than expected... in response to both

for specific markets; as it rolls out, this impediment will disappear. But Net-

the rapid growth and customer adoption in our existing markets and

flix, and who knows who else, may also join the Korean fray at renewal

strong demand from new markets”.

There’s little disagreement that iflix has to move faster and go bigger.

time, complicating the landscape. iflix’s message, with all its high-profile Hollywood titles, is a much broad-

But not all agree that Asia’s streaming rush, as exciting and disruptive as it

er one. As of mid-March, the Asian slate included 100 Korean titles (in-

is, is a good thing. “It’s a “f#$%^&k-fest. There are too many players, with

cluding Running Man, I Can See Your Voice, Boys Over Flowers and Cof-

too many options, and too much confusion. Companies are just leaping

fee Prince), about a dozen Chinese dramas and about 40 Malay titles in

in, they’re scared they’re going to miss out if they don’t,” says one insider

Malaysia.

with interests in both old and new media.

iflix is clearly going after something Indonesian with the US$5-million investment (an amount iflix has not confirmed) from Emtek Group/Surya

Could this lead to rash judgements? Unnecessary risk? Right now, who’s to say...

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24

streamingsingapore

NTENT ASIA

Stream catchers Who’s streaming what in Singapore Platforms

Netflix Singapore

StarHub Go

Singtel TV GO

Toggle

Viu

By

Netflix

StarHub

Singtel

Mediacorp

PCCW

Launched in Singapore on

January 2016

June 2012 as StarHub TV Anywhere, relaunched August 2015 as StarHub Go

July 2013 as mio TV GO. Relaunched as Singtel TV Go in January 2015

February 2013, relaunched April 2015 after Mediacorp’s alliance with Microsoft ended in March 2015

January 2016

What and where

Global streaming platform. Available directly or through telcos Singtel (since Jan 2016) and StarHub (Q2 2016).

Single Asia subscription allows access in all Asia markets except China and North Korea

Stand-alone streaming service offering a selection of StarHub TV content across multiple devices. Available in Singapore only

Companion app to Singtel TV pay-TV service/ set-top box; users need to be a Singtel TV subscriber.

Available in Singapore only

Monopoly broadcaster Mediacorp’s online platform available on connected devices.

Available in Singapore only

Multi-screen video service.

The Singapore slate is accessible in Singapore only; like Netflix, the app auto-adjusts to the location of the device/ access

Yes. Titles with ratings up to M18 (Mature 18, for 18 year olds and above)

Yes. Titles with ratings up to M18 (Mature 18, for 18 year olds and above)

Yes. Titles with ratings up to M18 (Mature 18, for 18 year olds and above)

Complies with MDA ratings system

More than 90 channels live to mobile, including Fox Sports, Disney Channel/ Junior/XD, Nickelodeon, RTL CBS Entertainment HD, Hits, BabyFirst, CBeebies, and on-demand content including U.S. series, Asian dramas, anime, documentaries and lifestyle. Plus link to players such as Fox Movies Play and HITS delivered via separate apps.

73 channels streamed live (plus 20 catch-up channels) to mobile (of a total 116 delivered to in-home TV sets via Singtel’s set-top box). Live linear channels include Oh!K, Sony One, cHK, Sundance, AMC, HITS, RTL CBS Entertainment, Warner TV, Discovery, TLC, CNBC and CNN.

Free/paid on-demand titles/channels (including live streaming/catch-up of MediaCorp channels) as well as original content.

International services include Nick Jr., Da Vinci Learning, Disney Movies On Demand and Comedy Central Asia. Dropped its own in-house channels in December 2014.

Korean drama/variety/ lifestyle/music shows from KBS, SBS, MBC and CJ E&M (promises 4,000 hours of new titles a year from the four partners, with most available in Singapore as soon as eight hours after Korea telecast). Other Asian content to be included.

Subtitled in English and Chinese

Mostly free. Toggle Prime (unlimited access to all content including premium): S$9.90/US$7 a month; S$38.61/US$28 per six months; S$59.40/US$43 per 12 months

Currently free, with a premium subscription tier and other functionality to follow in the next few months in partnership with Singtel. Details of the Singtel deal have not been disclosed, but are likely to include a download-to-go option.

The free platform has some download-to-go functionality.

Free three months subscription with >55” Samsung TV purchase (valid 4 Mar-2 May 2016)

Freemium service for now.

No limit to the number of devices a single account can be used on at the same time. Only registered Viu members can save/ download videos

Censorship

What’s on

No. Says it complies with MDA ratings system. Pin code access.

Drama series, documentaries, movies, Netflix originals (including Japanese series Terrace House and Atelier/ Underwear, Making a Murderer, Marco Polo, Orange is the New Black).

Titles include Heartland, Max & Ruby and Breaking Bad. Excludes House of Cards, which airs on RTL CBS Entertainment

How much

S$10.98/US$7.65 a month (SD and one screen), S$13.98/US$9.70 a month (HD and two concurrent screens), and S$16.98/ US$11.80 a month (UHD and four concurrent screens).

Free for StarHub TV subscribers until 30 June.

Will cost S$5.35/US$3.70 a month from 31 July 2016.

Mobile only: S$9.90/US$7 a month for Go Basic; S$19.90/US$14 a month for Go Premium; S$24.90/ US$18 for Go Sports

Promotions

Offers new users a 30-day free trial and a second 30-day free trial after 10 months of cancellation for select re-joining members.

No contract or cancellation fees. Via Singtel: Threesix months free for new mobile/500Mbps+ fibre home bundle sign-ups or 24-month recontracts (promo valid 22 Jan-22 July 2016, 1Gbps Unlimited Fibre plan are not eligible). Via StarHub: Promo info not available yet.

Up to 90% discount for the basic plan and 50% off for Go Premium and Go Sports, for the first three months. No streaming data charges for StarHub mobile subs

Only available with a Singtel TV subscription.

Singtel Go add-on rates are S$6.90/US$4.80 a month for one device or S$9.90/US$7 a month for three devices

50% off for the first three months for new sign-ups

Source: Companies/platforms, information correct as of 15 March 2016

issue one, april 2016

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india4G

NTENT ASIA

4G drive

What does 4G really mean for video consumption in India? Vanita Kohli-Khandekar looks at a market expected to have 651 million smartphones and 18.7 million tablets by 2019.

How much can 4G push video consumption in India? This is the big question in India’s US$16-billion media and entertainment industry.

Vodafone, Airtel, Aircel and every major telecom operator in India has launched 4G services over the last few months, opening up huge opportunities to monetise video.

In December 2015, the Mukesh Ambani-controlled Reliance

If you look at any metric – device penetration, bandwidth consumption, advertising, everything is growing by 35% to 40%. This market is poised for significant growth.”

Uday Sodhi Executive Vice President and Head of the Digital Business, Sony Pictures Network, India

Industries launched Lyf, a 4G-enabled phone, and Jio 4G services for employees only. The commercial launch

metrics – time spent, ad spend, average revenue per user – India is way

is due by April this year.

behind China. One reason, arguably, is that the overwhelming number

At over 800 million viewers, India is the world’s

of India’s 164 million TV homes have only one television set because they

second largest TV market. However it remains

believe watching TV is a family activity. This is, possibly, the single biggest

one of the most under-monetised, with revenues of just about US$7.3 billion. On most

reason for the rise of online video consumption in India.

Of India’s 319 million internet users, about 170 million have video-enabled smartphones right now. In 2014, online video cornered over 25% of the US$66 million digital advertising pie.

The last two years have seen some of the biggest TV players enter the OTT space, including Star India with Hotstar, Zee with Ditto TV, and Singtel/ Sony/Warner with Hooq. Netflix launched in India in January, and Viacom18’s Voot is going up at the end of March as an advertisingsupported on-demand (AVOD) service. There is also Balaji Telefilms’ ALT and a dozen other big players waiting in the wings.

“If you look at any metric – device penetration, bandwidth consumption, advertising, everything is growing by 35% to 40%. This market is poised for significant growth,” says Uday Sodhi, executive vice president and head of Sony Pictures Networks India’s digital business.

He reckons that 4G will mean lots of film

issue one, april 2016

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NTENT ASIA

and long-form consumption.

Not everyone agrees. “Apart from snacking content, I don’t see long-form video content consumption going up on wireless. Less than 7% of Netflix’s consumption is on wireless. The real consumption will remain wireline and traditional,” says Punit Goenka, Zee Entertainment Enterprises’ managing director and CEO. Bibhu Prasad Rath, regional cable

In India, consumers pay US$3.80 for 300 channels on broadcast... therefore we have a challenge in cracking a subscription price point for video on demand.”

company Ortel Communications’ president and CEO, says “4G or any

Gaurav Gandhi Chief Operating Officer, Viacom18 Digital Ventures

other mobile platform for that matter will have speed limitations compared to wireline networks like cable. On the move

“As a network developer this presents an opportunity on the soft under-

people are happy to compromise on speed

belly – if we can organise this we can monetise it. A smartphone with bet-

but want connectivity. At home and of-

ter connectivity can kill piracy and give artists more opportunity. More

fices, they will look for higher speeds

usage will move to legal sources,” he says.

and will be happy to compromise on

Whether it pushes short-form, long-form video viewing in rural India,

mobility. So I don’t see a big shift of

the fact remains that 4G will drive growth, especially if it can move past

home users from cable to 4G”.

bandwidth and price constraints.

You could swing the argument any

Currently 4G services are priced between Rs80/US$1.20 and Rs125/

way depending on data and your

US$1.90 per gigabyte of data on par with 3G, with a lot more thrown in.

perspective.

When the five networks start competing more actively, data prices are

Take data. Even in markets with 4G/LTE networks, not all networks

expected to drop to Rs10/US$0.15 to Rs50/US$0.77 per gigabyte.

There are two things to watch out for.

in all countries deliver on the same

One, the power play between entertainment and telecom firms. More

high-speed promise, and most

than five years ago, telecom operators’ insistence on keeping 70%-80%

OTT brands report that the short

of the revenues fostered an ecosystem of apps and off-deck services

snacky stuff sells most, for now.

that helped content creators to bypass telecom firms.

India’s different geographies present different opportunities.

“The probability of users upgrading is higher in the metros as they have been already using data,” says Sunil Sood, Vodafone India’s managing director and chief executive.

Google’s YouTube, which shares an average of 50% with publishers, has also set the bar high.

“If the content is strong enough we should get a fair share – 30%-40% is reasonable,” Zee’s Goenka says.

The second challenge is how to get a subscription service going.

In the U.S., where cable prices range between US$50 and US$80 a month, Netflix, at US$8-US$12 could take off.

But that is not everyone’s experience.

In India, “consumers pay US$3.80 for 300 channels on broadcast – in-

“The maximum growth for Ditto (Zee’s on-

cluding sports, kids and international content. That is the reference,” says

line video brand) has come from rural mar-

Gaurav Gandhi, Viacom18 Digital Ventures’ chief operating officer.

kets where electricity is an issue,” he says.

Srini Gopalan, Bharti Airtel’s director, consumer business, adds another element. “In [the Indian states of] rural Bihar and UP, people put their phones on all night and download 2GB of data, movies that are then resold to customers

“Therefore we have a challenge in cracking a subscription price point for video on demand in India,” he adds.

At about US$7.70 a month, Netflix’s India price for primarily English content in a multi-lingual market has raised eyebrows.

So while 4G will push consumption of video, how much, in what form and at what price is an open question for now.

because there is no power”.

Punit Goenka, Managing Director/CEO, Zee Entertainment Enterprises Limited

issue one, april 2016

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schedulesfactual

Fact & friction Asia’s factual space has split and splintered across a wider entertainment landscape than ever, with rising competition on every level and then some. While National Geographic Channel (NGC) in Asia lists global mega-productions Mars, The Story of God with Morgan Freeman and He Named Me Malala as three of its brand-defining premieres in the region this year, Discovery is going big on digital and doubling down on localisation on multiple levels, including a Bear Grylls co-production for China. The 12x75-minute celebrity survival series, which aired in prime time on China’s Dragon TV and is going into a second season this year, catapulted Discovery Asia into the multi-million-dollar local production sphere for the first time. A+E Networks Asia’s History channel, meanwhile, is edging towards the Nat Geo end of the scale for its big-ticket titles. The Singapore-based regional network is counting down to the global premiere of drama Roots at the end of May, and is fresh off its highest premiere ratings since January last year for season four of Vikings, which aired in Asia on the same day as the U.S. BBC Earth, meanwhile, has been flying the flag for people-driven natural history since it replaced BBC Knowledge in Asia in October last year, and now says it is on the hunt for more Asian stories. BBC Earth is also expanding its on-ground attractions. Where does local production fit into all of this? Nat Geo, Discovery and History have various local production initiatives on their radar, much of it – but not all – shaped by sponsor-funding.

ContentAsia’s annual focus on factual channels takes an in-depth look at what’s on in Asia, how this compares to last year, and what programmers say is coming next.

issue one, april 2016

Clockwise from top right: He Named Me Malala, National Geographic Channel; Blade Runners: Operation Gonzales, History; Gold Rush season six, Discovery Channel

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32

BBC Earth Date

4-Jan-16

5-Jan-16

6-Jan-16

7-Jan-16

8-Jan-16

9-Jan-16

10-Jan-16

Day/Time

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

7pm

6.35pm: Deadly Pole to Pole S1 E31: The Wolf Special

6.35pm: Deadly 60 on a Mission S2 E2: Australia & New Zealand

6.35pm: Deadly 60 on a Mission S2 E4: South America

6.40pm: Deadly 60 on a Mission S2 E6: Florida

6.45pm: Deadly 60 on a Mission S2 E8: Sri Lanka

7.05pm 7.15pm 7.25pm

Earthflight Ep2: Africa

Earthflight Ep3: Europe

Earthflight Ep4: South America

6.30pm: Ben & James Vs The Arabian Desert S3 E3

Earthflight Ep5: Asia & Australia Earthflight Ep6: Flying High

7.50pm

China on Four Wheels S1 E2

8.00pm 8.05pm 8.10pm

The Truth About Fat Ep1 Life Story S1 E2: Growing Up

8.20pm

Atlantic - Wildest Ocean on Earth Ep3: From Heaven to Hell

The Supervet S2 E10

8.45pm 8.55pm 9.00pm 9.05pm 9.40pm

Hunters of the South Seas S1 E3: The Kula Ring

10.00pm

Life Story S1 E2: Growing Up

Life Story S1 E2: The Making of Growing Up Extreme Fishing with Robson Green S3 E3: China

Extreme Fishing with Robson Green S3 E4: Sri Lanka

Extreme Fishing with Robson Green S3 E5: Brazil

Extreme Fishing with Robson Green S3 E6: West Africa

Extreme Fishing with Robson Green S3 E7: Cuba

9.50pm 9.55pm

Where the Wild Men Are with Ben Fogle S2 E1: Georgia, U.S.A.

Ben & James Vs The Arabian Desert Ep3

Australia with Simon Reeve Ep3

10.25pm

China on Four Wheels S1 E2

Life Below Zero S3 E4: The Unknown

10.40pm 10.45pm 10.55pm

Life Below Zero S3 E4: The Unknown

The Sticky Truth About Sugar Ep1

The Truth About Fat Ep1

Sugar V Fat Ep1

Sugar V Fat Ep1

Hunters of the South Seas S1 E3: The Kula Ring

Life Story S1 E2: Growing Up

Life Story S1 E2: Growing Up

Atlantic - Wildest Ocean on Earth Ep3: From Heaven to Hell

The Supervet S2 E10

11.50pm

Nature 11.2 hrs/32% Health/Wellness 5.25 hrs/15%

People/Lifestyle 3 hrs/8.8%

Automobile 1.8 hrs/5.2%

Hunters of the South Seas S1 E3: The Kula Ring

Animals/pets 7.2 hrs/20.5%

Life Story S1 E2: Growing Up

Activities/sports 4 hrs/11.7%

Life Below Zero S3 E4: The Unknown

Lands of the Monsoon Ep1: Bringer and Destroyer

Atlantic - Wildest Ocean on Earth Ep3: From Heaven to Hell

11.30pm 11.40pm

Life Below Zero S3 E4: The Unknown

The Supervet S2 E10

11.20pm 11.35pm

7.00pm: The Sticky Truth About Sugar Ep1

Life Story S1 E2: Growing Up

The Supervet S2 E10

Travel 2.25 hrs/6.4%

Action/Adventure 0.08 hrs/0.24%

Date

1-Feb-16

2-Feb-16

3-Feb-16

4-Feb-16

5-Feb-16

6-Feb-16

7-Feb-16

Day/Time

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

7pm

6.40pm: Deadly Pole to Pole S1 E2: Somerset Island

7.05pm

6.50pm: Deadly Pole to Pole S1 E4: British Columbia

6.45pm: Deadly Pole to Pole S1 E6: North Carolina

6.40pm: Deadly Pole to Pole S1 E8: California

6.50pm: Deadly Pole to Pole S1 E10: Bahamas

7.10pm 7.15pm 7.20pm

Wild Things with Dominic Monaghan S2 E7: Arizona

7.45pm

Wild Things with Dominic Monaghan S2 E8: New Zealand

8.00pm 8.05pm 8.10pm 8.40pm

Life Story (Natural History) (Presenterless Version) S1 E6: Parenthood

8.45pm 8.55pm 9.00pm 9.10pm 9.40pm

Robson Green: Extreme Fisherman Ep5: Madagascar

Orang-utans - The Great Ape Escape Ep1

Robson Green: Extreme Fisherman Ep6: Borneo

Robson Green: Extreme Fisherman Ep7: Guatemala

Simon Reeve’s Sacred Rivers Ep1: The Nile

Nature’s Weirdest Events (Presenterless version) S1 E1

9.50pm 9.55pm 10.20pm 10.35pm 10.45pm 11.10pm 11.15pm 11.30pm 11.35pm 11.40pm

Where the Wild Men Are with Ben Fogle S3 E1: Namibia

Tarsier Tails Ep1

Lands of the Monsoon Ep4: Isles of Plenty

Robson Green: Extreme Fisherman Ep8: Ecuador

Life Story (Natural History) (Presenterless Version) S1 E6: Parenthood Life Story: the Making of Parenthood (6-part version) Robson Green’s Extreme Fishing Challenge S3 E1: Greenland

The Mekong River With Sue Perkins Ep4

Life Story (Natural History) (Presenterless Version) S1 E6: Parenthood

Animals/pets 9.25 hrs/26.4%

Animal Super Senses S2 E2: Sound

Action/Adventure 5.5 hrs/15.7%

Lands of the Monsoon Ep4: Isles of Plenty

Life Story (Natural History) (Presenterless Version) S1 E6: Parenthood

Life Below Zero S3 E8: Emergency Cache

Orang-utans - The Great Ape Escape Ep1

Life Below Zero S3 E8: Emergency Cache

Is Binge Drinking that Bad (Horizon) Ep1

Sugar V Fat Ep1

Are Health Tests Really a Good Idea? Ep1

Orang-utans - The Great Ape Escape Ep1

Lands of the Monsoon Ep4: Isles of Plenty

Life Story (Natural History) (Presenterless Version) S1 E6: Parenthood

Activities/sports 3.9 hrs/11%

Science/Educational 0.8 hrs/2.4%

Sugar V Fat Ep1

Life Below Zero S3 E8: Emergency Cache

Xploration Earth 2050: Set 01 S1 E3: The Future of Food Xploration Earth 2050: Set 01 S1 E4: The Cyborgs Are Coming

6:50pm: Is Binge Drinking that Bad (Horizon) Ep1 7.05pm: The Mekong River With Sue Perkins Ep4

Tarsier Tails Ep2

Life Story: the Making of Parenthood (6-part version)

9.05pm 9.35pm

Animal Super Senses S2 E2: Sound

Wild Things with Dominic Monaghan S2 E9: Costa Rica

Wild Things with Dominic Monaghan S2 E10: Giant Salamander

6.10pm: Nature’s Weirdest Events (Presenterless version) S1 E1

Nature 7.3 hrs/21%

Animal Super Senses S2 E2: Sound

Health/Wellness 5.3 hrs/15.2%

Are Health Tests Really a Good Idea? Ep1

Life Below Zero S3 E8: Emergency Cache

Lands of the Monsoon Ep5: Transformation

Life Story (Natural History) (Presenterless Version) S1 E6: Parenthood

Travel 1.8 hrs/5.2%

People 0.8 hrs/2.4%

Source: BBC Worldwide. Schedules correct as of January 2016

Six-month old BBC Earth is on the hunt for more Asian stories. The channel, which kickstarted 2016 with stellar results for Singapore, replaced BBC Knowledge in October last year, and is currently looking at increasing Asia’s content profile on its line-up.

So far this year, BBC Earth’s schedule has included natural history series Wild Japan, a co-production with Japa-

issue one, april 2016

nese public broadcaster NHK. The documentary premiered on 8 Feb. BBC Earth is also planning on-ground events, such as the Planet Earth concerts, in the region. “Following Giant Screen movie Enchanted Kingdom’s success in Japan, we are also exploring how we can expand that experience to markets such as China, Korea and Hong Kong,” says Ryan Shiotani, BBC Worldwide Asia’s vice president of content.

In Japan, BBC is working with SEGA on ORBI, a BBC Earth-themed at-

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NTENT ASIA

traction. The first ORBI facility opened in Yokohama in August 2013 and the second, ORBI Osaka, opened in January this year.

BBC Earth topped factual pay-TV charts in Singapore in January this year, beating seven other channels in the factual set (source: Kantar Media Singapore/StarHub SmarTAM, among pay-TV 4+ audiences; ContentAsia Insider, 17 Feb 2016).

The strong performance in Singapore has been attributed to shows such as Life Story, narrated by David Attenborough; Lands of the Monsoon; Extreme Fishing with Robson Green; and Life Below Zero.

BBC Earth’s driver content is a broad mix of genres, ranging from landmark natural history series to documentaries that look at the planet from surprising perspectives, Shiotani says.

New titles for 2016 include Fishing Impossible (pre-

schedulesfactual

Lands of the Monsoon

We are looking to increase the presence of Asian stories on the channel.”

Calories (premiered 13 January, 10.45pm), about smart eating without taking the joy out of food; The Truth About Meat (premiered14 January, 10.45pm), which explores the damage livestock farming is causing to the planet; and Tomorrow’s Food (premiered 27-29 January, 10.45pm), about the cutting edge technologies that transform how we grow, buy and eat our food.

Ryan Shiotani Vice President of Content, BBC Worldwide Asia

What’s on the prime time grid: Prime time on BBC Earth runs from 7pm to midnight (SG/HK). Animals/wildlife and nature programming dominate (weekly schedules, January and February).

The week of 4-10 January was made up of 32% (11.2 hours) nature documentary; 20.5% (7.2 hours) animal/wildlife factual; 15% (5.25 hours) health/wellness; 11.7% (4 hours) activities/sports; 8.8% (3 hours) people/ lifestyle; 6.4% (2.25 hours) travel; 5.2% (1.8 hours) automobile; and 0.24% (0.08 hours) action/adventure series.

Nature documentary Earthfight kicked off the prime-time weekday slots in the first week of January. The series aired Mondays to Fridays from 7.05pm to 8.05pm.

Other prime-time nature shows included Atlantic: The Wildest Ocean on Earth (aired Wednesday, 8.05pm-9pm), a three-part series exploring the natural history of the Atlantic Ocean; and Life Below Zero season three (Tuesday, 10.45pm-11.35pm), about people who live in the remote areas of the Alaska.

The animals/wildlife slate for the first week of January consisted of Life Story (aired Mondays, 8pm-9.05pm), about the lives of animals; and The Supervet season two (aired Mondays, 10.40pm-11.30pm), about some of the hardest-to-cure pets.

For the week of 1-7 February, the schedule was 26.4% (9.25 hours) animal/wildlife factual; 21% (7.3 hours) nature documentary; 15.7% (5.5 hours) action/adventure; 15.2% (5.3 hours) health/wellness; 11% (3.9 hours) activities/sports; 5.2% (1.8 hours) travel; 2.4% (0.8 hours) science/ educational; and 2.4% (0.8 hours) people.

Prime time in February started with Wild Things with Dominic Monaghan season two (aired Mondays to Thursdays, 7.10pm-8.10pm), about some of the planet’s rare creatures.

The rest of the animals/wildlife series in the first week of February were Life Story (Mondays, 8pm-9.05pm); Animal Super Senses season two (Tuesday, 8.10pm-9pm), about the extraordinary sense of sight in the animal world; Orang-utans: The Great Ape Escape (Wednesday, 8.05pm-9pm), about the orangutans returned to their natural habitat in the Bukit Batikap Conservation Forest after years in a rescue centre; and Tarsier Tails (Friday, 7.20pm-8.10pm), which looks at humankind’s smallest living relatives.

mieres 22 May), about a group of hard-core fishermen as they attempt to catch some of the world’s most elusive fish; Life Below Zero series four (premiere date/slot to be confirmed), about the lives of six people in the remote areas of Alaska and their daily struggles to survive in the below-zero environment; and Forces of Nature (premiere date/slot to be confirmed), which promises to explain what lies beneath Earth’s startling beauty and ultimately what makes our world work.

In the first quarter of 2016, BBC Earth aired Lands of the Monsoon, which explores how life around Southern Asia both endures and depends on the mighty monsoon that annually transforms the land; and a series of health/ wellness/food programming, including The Truth About

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schedulesfactual

NTENT ASIA

Discovery Channel Date Day/ Time

4-Jan-16

5-Jan-16

6-Jan-16

7-Jan-16

8-Jan-16

9-Jan-16

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

6pm

Catching Monsters: Bluefin Battle

Catching Monsters: Titan Tuna

Catching Monsters: Feast or Famine

Catching Monsters: Tug of War

Catching Monsters: Last of the Giant Bluefin

Running Wild With Bear Grylls S2: Kate Hudson

First Time Filmmakers: Singapore Story: Man Vs. Birds Korea Next: Shaman of the Sea

7pm

Man, Woman, Wild S2 E6

Man, Woman, Wild S2 E7

Man, Woman, Wild S2: Bear Encounter

Man, Woman, Wild S2 E9

Man, Woman, Wild S2 E10

Body Bizarre S3: Full Face Transplant: Body Bizarre

World's Biggest Ship Ep1

8pm

Survive That! S2 E7

North America: Outlaws & Skeletons

Mythbusters S6 E101: Alaska Special

River Monsters: Killer Catfish

Bering Sea Gold S3 E9

Big Fish Man Ep3

You Have Been Warned S3: Home Hacks

9pm

Deadliest Catch S11: I'm the Captain

Big Fish Man Ep3

World's Biggest Ship Ep1

Chaos Caught on Camera: Terrifying Tornado, Free-Fall Fireball, Molten Metal Deadly Dilemmas Ep1

Medical Anomalies: My 40-Year Old Child

Deadliest Catch S11: I'm the Captain

Belief: God Help Us

Pacific Warriors Ep5

Running Wild with Bear Grylls S2: Kate Hudson

World's Top 5 S2: Super Helicopters

Body Bizarre S3: Full Face Transplant: Body Bizarre

Pacific Warriors Ep5

Running Wild With Bear Grylls S2: Kate Hudson

Ice Cold Gold S2 E2

Yukon Men S3 E8

You Have Been Warned S3: Home Hacks

Surviving the Cut S2: Army Sapper School

Shaanxi: China's Great Gateway: Return of the Silk Road

Manhunt: Before the Chase

6.30pm

9.30pm 10pm 10.30pm 11pm 11.30pm

The Gadget Show: World Tour: Mediterranean Part1 The Gadget Show: World Tour: Mediterranean Part2 First Time Filmmakers: Singapore Story: Man Vs. Birds Korea Next: Shaman of the Sea

10-Jan-16

Action/Adventure 13 hrs/31%

Buildings/engineering 3 hrs/7%

Science 4 hrs/9.5%

Technology 1 hr/2.4%

Travel 1 hr/2.4%

Faith/Spiritual 1 hr/2.4%

Investigative 1 hr/2.4%

Survival 10 hrs/23.8%

Medical 3 hrs/7%

People 1 hr/2.4%

Character-led 1 hr/2.4%

Military 1 hr/2.4%

Nature 1 hr/2.4%

Culture/tradition 1 hr/2.4%

Date Day/ Time 6pm 7pm 8pm 9pm

1-Feb-16

2-Feb-16

3-Feb-16

4-Feb-16

5-Feb-16

6-Feb-16

7-Feb-16

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Manhunt With Joel Lambert (S2) - New Zealand

Manhunt With Joel Lambert (S2) - Mongolia

Manhunt With Joel Lambert (S2) - Mexico

Manhunt With Joel Lambert (S2) - Scotland One Car Too Far - Under The Hood Bering Sea Gold (S3) Episode 13

Manhunt With Joel Lambert (S2) - Florida One Car Too Far One Car Too Far - Volcano One Car Too Far - Rainforest Mountain Ed Stafford: Into The Mythbusters S6 E105: Blind Dual Survival S3 E3 Unknown - Siberia Driving Bering Sea Gold: Under The Ice - All For Naught

Treehouse Masters (S4) - Sunrise Day Camp Clubhouse

Big Fish Man - Amazon

9.30pm 10pm

Castro: World's Most Watched Man Chaos Caught On Camera - Icy Impact, Flash Flood, Deadly Deer

How Do They Do It? S11 E7 How Do They Do It? S11 E8 The Gadget Show: World Tour - UK (Part 1) The Gadget Show: World Tour - UK (Part 2)

Deadly Dilemmas Ep5

Abalone Wars S4 E2

Running Wild With Bear Grylls (S2) - Michelle Rodriguez

Strip The Cosmos - Killer Asteroids

Body Bizarre (S3) - Living Statue: Body Bizarre

Ice Cold Gold S2 E6

Running Wild With Bear Grylls - Tom Arnold

You Have Been Warned (S3) - Win Or Fail

Ghost Asylum (S2) - Fenwick Plantation

10.30pm 11pm

One Car Too Far - Desert

Taiwan's Military Elite S2 E1

Running Wild With Bear Grylls Taiwan's Military Elite S2 E1 (S2) - Michelle Rodriguez Body Bizarre (S3) - Living Treehouse Masters (S4) - Sunrise Day Statue: Body Bizarre Camp Clubhouse You Have Been Warned (S3) - Win Big Fish Man - Amazon Or Fail Bering Sea Gold: Under The Ice - All For Naught

The Great Wall Of China: The Hidden Story

Abalone Wars S4 E2

Running Wild With Bear Grylls (S2) Michelle Rodriguez

Pandamonium - You You's Tale

Manhunt - Arizona

Survival 16 hrs/38%

Action/Adventure 7 hrs/16.7%

Science 3 hrs/7%

Buildings/Engineering 3 hrs/7%

History 2 hrs/4.8%

Medical 2 hrs/4.8%

Military 2 hrs/4.8%

Investigative 2.5 hrs/6%

Technology 1 hr/2.4%

Character-led 1 hr/2.4%

Mythological/Supernatural 1 hr/2.4%

Animals/Wildlife/Pets 1 hr/2.4%

Nature 0.5 hr/1.2%

Source: Discovery Networks Asia-Pacific, schedules are correct as of 13 January 2016

Discovery Channel headed into the Year of the Monkey with a mandate to rethink and re-imagine everything – tone, content, reach....

Other than that, it’s not yet clear how the strong digital mandate ordered by Discovery Networks Asia Pacific’s new president/MD, Arthur

Expanding beyond linear is a key goal, as is re-posi-

Bastings, will be translated for the flagship channel. “There will be greater

tioning the content offering for millennial audiences.

investment and focus on digital but we are not rushing into anything

“There is a need for us to refresh the channel – from

just yet,” Kwan says, adding that “consumer insight is key in shaping

its tone of voice to content as we position ourselves

our product palette in the digital space”. This is “well underway across

to millennials,” says veteran Discovery programmer,

all our key markets,” she adds, highlighting a heavy reliance on digital

Charmaine Kwan, who has been given the position of

analytics to curate content and track the level of Discovery’s brand

head of products for Southeast Asia in the network’s

resonance with millennials.

January 2016 reorg.

issue one, april 2016

for an online audience,” she says.

She is eager to dispel the “misconception” that Discovery’s local

Kwan, like everyone else, is on the hunt for max brand

original production slate in Asia has been hijacked by sponsor-funded

engagement across all touch points. “Our content

content. “From Abalone Wars to Taiwan’s Military Elite to Sabah Earth-

should not always have to premiere on the linear plat-

quake Decoded, more than half of our original productions in 2015 were

form. There may be instances where it is better suited

not advertiser led,” she adds. This year so far, the channel has greenlit

RTL CBS Entertainment HD

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C

38

schedulesfactual

NTENT ASIA

Discovery Channel: 2016 vs 2015 Genre/date/time: Action/adventure

4-10 Jan 2016

1-7 Feb 2016

9-15 Mar 2015

6-12 Apr 2015

6pm-12am

6pm-12am

6pm-12am

6pm-12am

Avg. %/week Jan-Feb 2016

Avg. %/week Mar-Apr 2015

Changes -1.2% (-0.5 hour)

31% (13 hours)

16.7% (7 hours)

26% (11 hours)

23.8% (10 hours)

23.8% (10 hours)

25% (10.5 hours)

Activities/sports

-

-

4.8% (2 hours)

-

-

2.4% (1 hour)

-2.4% (-1 hour)

Animal/pets

-

2.4% (1 hour)

-

-

1.2% (0.5 hour)

-

+1.2% (+0.5 hour)

Automobile

-

-

4.8% (2 hours)

4.8% (2 hours)

-

4.8% (2 hours)

-4.8% (-2 hours)

Biography/people

2.4% (1 hour)

-

-

-

1.2% (0.5 hour)

-

+1.2% (+0.5 hour)

Buildings/Engineering

+5.8% (2.5 hours)

7% (3 hours)

7% (3 hours)

-

2.4% (1 hour)

7% (3 hours)

1.2% (0.5 hour)

Business/jobs

-

-

7% (3 hours)

12% (5 hours)

-

9.5% (4 hours)

-9.5% (4 hours)

Character-led

2.4% (1 hour)

2.4% (1 hour)

12% (5 hours)

7% (3 hours)

2.4% (1 hour)

9.5% (4 hours)

-7.1% (-3 hours)

Competition

-

-

2.4% (1 hour)

-

-

1.2% (0.5 hour)

-1.2% (-0.5 hour)

Culture/tradition

2.4% (1 hour)

-

-

-

1.2% (0.5 hour)

-

+1.2% (+0.5 hour)

Faith/Spiritual

2.4% (1 hour)

-

-

-

1.2% (0.5 hour)

-

+1.2% (+0.5 hour)

Freak TV

-

-

12% (5 hours)

2.4% (1 hour)

-

7% (3 hours)

-7.1% (-3 hours)

History

-

4.8% (2 hours)

4.8% (2 hours)

4.8% (2 hours)

2.4% (1 hour)

4.8% (2 hours)

-2.4% (-1 hour)

2.4% (1 hour)

6% (2.5 hour)

-

-

4% (1.75 hours)

-

+4% (+1.75 hours)

Investigative Medical

7% (3 hours)

4.8% (2 hours)

-

-

6% (2.5 hour)

-

+6% (+2.5 hours)

Military

2.4% (1 hour)

4.8% (2 hours)

-

-

3.6% (1.5 hours)

-

+3.6% (+1.5 hours)

-

2.4% (1 hour)

2.4% (1 hour)

-

1.2% (0.5 hour)

1.2% (0.5 hour)

Unchanged

2.4% (1 hour)

1.2% (0.5 hour)

-

14% (6 hours)

1.8% (0.75 hour)

7% (3 hours)

-5.2% (-2.25 hours)

Mythological/supernatural Nature Science

9.5% (4 hours)

7% (3 hours)

7% (3 hours)

12% (5 hours)

8.3% (3.5 hours)

9.5% (4 hours)

-1.2% (-0.5 hour)

Survival

23.8% (10 hours)

38% (16 hours)

4.8% (2 hours)

12% (5 hours)

31% (13 hours)

8.3% (3.5 hours)

+22.7% (+9.5 hours)

Technology

2.4% (1 hour)

2.4% (1 hour)

12% (5 hours)

4.8% (2 hours)

2.4% (1 hour)

8.3% (3.5 hours)

-5.9% (-2.5 hours)

Travel

2.4% (1 hour)

-

-

-

1.2% (0.5 hour)

-

+1.2% (+0.5 hour)

Source: Discovery Networks Asia-Pacific, schedules are correct as of 13 January 2016, and ContentAsia Factual 2015

a series on Borneo and has several other projects in development.

The new Discovery under Bastings is also promising to boost local acquisitions in Asia rather than drawing so heavily from the Discovery U.S. pipeline, Kwan says.

“With greater emphasis on the international markets and the expansion of Discovery’s production teams outside of U.S., the majority of our content whether commissioned or acquired now comes from produc-

There will be greater investment and focus on digital but we are not rushing into anything just yet.”

Charmaine Kwan Head of Products, Southeast Asia Discovery Networks Asia Pacific

ers and vendors from around the world,” she says.

The priority is to ensure “a robust offering, with a mix of global, regional and local content to fulfill the net-

What’s on the prime-time grid: Prime time on Discovery Channel dif-

work’s international promise”. The biggest program-

fers from market to market but in general, starts at 6pm and ends at

ming challenge remains serving a wide pan-regional

midnight, with core prime of 9pm-11pm for the Southeast Asia feed.

audience, Kwan says.

Prime time is also dominated by action/adventure, survival and science

Discovery Channel had 10 new series and specials

issue one, april 2016

(weekly schedules, January and February) programming.

in February and March, including survival series, Kings

The week of 4-10 January was made up of 31% (13 hours) action/

of The Wild; Discovery’s big return to forensics, Killing

adventure; 23.8% (10 hours) survival reality; 9.5% (4 hours) science; 7%

Fields; a special to commemorate the people’s revolu-

(3 hours) medical; 7% (3 hours) building/engineering; 2.4% (1 hour)

tion in the Philippines, Marcos: 30 Years On; and The

people; 2.4% (1 hour) technology; 2.4% (1 hour) character-led; 2.4%

Great Wall of China: The Hidden Story.

(1 hour) travel; 2.4% (1 hour) military-based reality; 2.4% (1 hour) faith/

New titles for February-June 2016 are survival series

spiritual; 2.4% (1 hour) nature; 2.4% (1 hour) investigative; and 2.4% (1

Men, Women, Wild (March) and blue-chip historical

hour) culture/tradition. For the week of 1-7 February, the schedule is

documentary The Great Wall of China: The Hidden Sto-

38% (16 hours) survival reality; 16.7% (7 hours) action/adventure; 7% (3

ry. Returning titles for the first half of this year include a

hours) science; 7% (3 hours) building/engineering; 4.8% (2 hours) history;

new season of extreme job series Gold Rush (premiered

4.8% (2 hours) medical; 4.8% (2 hours) military; 2.4% (1 hour) technology;

March) and Bering Sea Gold (premieres in May); the

2.4% (1 hour) character-led; 2.4% (1 hour) animals/wildlife; 2.4% (1 hour)

final season of science series Mythbusters (April); and a

mythological/supernatural; 2.4% (1 hour) investigative; and 1.2% (0.5

new season of The Island with Bear Grylls (June).

hour) nature documentary.

on every screen 6 Dec Pre-market Conference 7-9 Dec Market. Conference. Networking Events Marina Bay Sands, Singapore

VISIT OUR BOOTH P-1.E16 AT MIPTV Contact us T +65 6780 4683 E atf@reedexpo.com.sg W www.asiatvforum.com Follow us

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Held in conjunction with

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Held in

C

40

schedulesfactual

NTENT ASIA

History Date

4-Jan-16

5-Jan-16

6-Jan-16

7-Jan-16

8-Jan-16

9-Jan-16

10-Jan-16

Day/Time (SGT)

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Food Factory USA (S1) - That's A Wrap (2)

All You Can Eat (S1) - Food Fight (16)

Storage Wars: Texas (S4) - Throw Momma From The Auction (48)

Food Factory USA (S1) - Pie Eyed (1)

All You Can Eat (S1) - Extreme Foods (9)

Storage Wars: Canada (S2) Three Kennys Are Worse Than None (17)

6pm

7pm 7.30pm

Vikings (S2) - Invasion (2)

Vikings (S2) - Treachery (3)

Mountain Men (S2) - Into The Wild (9)

Mountain Men (S2) - Night's Watch, The (10)

Mountain Men (S2) - Winter Strikes (11)

Mountain Men (S2) - Last Chance (12)

Mountain Men (S2) - Three Toes Returns (13)

Counting Cars (S4) - Best Of Craziest Rides (1) Counting Cars (S4) - Best Of Pullovers (2)

Pawn Stars (S16) - Smoking Gun, The (371)

1941: Fall Of Penang 1

Sons Of Liberty - #1 (1)

Vikings (S2) - Brother's War (1)

Ancient Aliens (S5) - Alien Operations (56)

HISTORY ASIA Hidden Cities (S2) - China's Yangtze & The Grand Canal (4)

World War II: China's Forgotten War - #1 (1)

Woodsmen (S1), The - Climb High Or Die (1)

Vikings (S2) - Invasion (2)

Missing In Alaska - Taken Into The Wild (9)

World War II: China's Forgotten War - #1 (1)

Missing In Alaska - Taken Into The Wild (9)

Forged In Fire - Elizabethan Rapier, The (6)

Vikings (S2) - Treachery (3)

Woodsmen (S1), The - Climb High Or Die (1)

Jesus Code, The - Shroud Of Turin, The (1)

Ancient Aliens (S5) - Alien Operations (56)

Alone - And So It Begins (1)

Vikings (S2) - Eye For An Eye (4)

Forged In Fire - Elizabethan Rapier, The (6)

Storage Wars: Texas (S4) - Throw Momma From The Auction (48) Storage Wars: Canada (S2) Three Kennys Are Worse Than None (17)

8pm

8.30pm

Lost In Transmission - Off Road Rust Bucket (4)

Kings Of Restoration (S6) - Armed And Rusty (101) Kings Of Restoration (S6) Pegasus On A Pedestal (102)

9pm

Counting Cars (S4) - Best Of Craziest Rides (1)

Storage Wars: Texas (S4) - Throw Momma From The Auction (48)

9.30pm

Counting Cars (S4) - Best Of Pullovers (2)

Storage Wars: Canada (S2) Three Kennys Are Worse Than None (17)

10pm 11pm 11.30pm

The Pickers Go To Europe Pawn Stars (S16) - Smoking Gun, Pickers (S6), The - Italian Job: Part The (371) 1, The (109) Cajun Pawn Stars (S3) - Silver Dollar Spook-Tacular (37) Aussie Pickers - Furphy Man (1) Cajun Pawn Stars (S3) - Jimmie At The Bat (38)

Drama 7hrs/16.7%

Character-led 7hrs/16.7%

Food/chefs 2hrs/4.7%

Mythological/Supernatural 2hrs/4.7%

Date Day/Time (SGT)

Survival 7hrs/16.7%

8pm 8.30pm 9pm 9.30pm 10pm 10.30pm 11pm 11.30pm

History 5hrs/11.9%

Investigative 3hrs/7%

Automobiles/Planes/Trains 3hrs/7%

2-Feb-16

3-Feb-16

4-Feb-16

5-Feb-16

6-Feb-16

7-Feb-16

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

6pm

7.30pm

Competition 6hrs/14.3%

1-Feb-16

Food Factory USA (S1) - Beam Me Up, Jimmy (10) Vikings (S3) - Usurper, The (5) Food Factory USA (S1) - Wise Up, Bud! (9)

American Eats - Cereal: History In A Bowl (1)

Vikings (S3) - Warrior's Fate (3)

Vikings (S3) - Scarred (4)

Mountain Men (S3) - Where There's Smoke, There's Fire (29)

Mountain Men (S3) - Training Day (30)

Mountain Men (S3) - Rite Of Passage (31)

Mountain Men (S3) - Call Of The Wild (32)

Mountain Men (S3) - Hell On Ice (33)

Lost In Transmission - Thing, The (2)

Kings Of Restoration (S6) Shocks, Locks, And Clocks (109) Kings Of Restoration (S6) Bed, Bug & Beyond (110)

Innovators: The Men Who Built America (S1), The - New War Begins, A (1)

Special Forces (S2) Philippine Scout Rangers (2)

Vikings (S3) - Warrior's Fate (3)

6.30pm 7pm

Pickers (S6), The - Italian Job: Part 1, The (109)

Vikings (S2) - Brother's War (1) 6.30pm

Storage Wars (S9) - Auctions And Allies (169) Storage Wars: Canada (S2) Pranking The Monkeys (21) Counting Cars (S4) - Black, White And Hotrod All Over (89) Counting Cars (S4) - Firebird Fever (90)

Pickers (S7), The Thunderdome (141) Pawn Stars (S16) - Live Long And Prosper (366) Pawn Stars (S12) - One Way Ticket (221)

Ancient Aliens (S5) - Crystal Skulls, The (60)

HISTORY ASIA South Of The Ocean - New Counting Cars (S4) - Black, World, A (1) Storage Wars (S9) Auctions White And Hotrod All Over Innovators: The Men Who And Allies (169) (S1), The - Search Vikings (S3) - Scarred (4) Missing In Alaska - Swallowed (89) Built America (S1), The - Oil Woodsmen Rescue (5)

By The Lake Dragon (13) Strike (2) Counting Cars (S4) - Firebird Storage Wars: Canada (S2) Fever (90) Pranking The Monkeys (21) Pawn Stars (S16) - Live Long Source: And Prosper (366) Pickers (S7), The Missing In Alaska - Swallowed Appalachian Outlaws (S1) Vikings (S3) - Usurper, Woodsmen (S1), The - Search Jesus Code, The - Truexxxxxx Cross, Thunderdome (141)

By The Lake Dragon (13) Ginseng Fever (2) The (5) Rescue (5) The (5) Pawn Stars (S12) - One Way Ticket (221) Cajun Pawn Stars (S3) Storage Wars (S9) - Auctions Horseplay (45) And Allies (169) Aussie Pickers - UberAncient Aliens (S5) - Crystal Appalachian Outlaws (S1) Alone Winds Of Hell (5) Vikings (S3) Born Again (6) Collector, The (5) Skulls, The (60) Ginseng Fever (2) Cajun Pawn Stars (S3) - Really Storage Wars: Canada (S2) Gotta Go Kart (46) Pranking The Monkeys (21)

Drama 7hrs/16.7%

Character-led 7hrs/16.7%

Survival 7hrs/16.7%

Competition 4hrs/9.5%

Food/chefs 2hrs/4.7%

Mythological/Supernatural 2hrs/4.7%

Biography/people 2hrs/4.7%

History 2hrs/4.7%

Automobiles/Planes/Trains 3hrs/7.1%

Investigative 3hrs/7.1%

Business/Jobs 3hrs/7.1%

Source: A+E Networks Asia, correct as of 14 January 2016

A+E Networks’ History channel adds 50 hours of original

digital focus to the beginning stages of production, says Joyce Lim, senior

content on its local production slate in Asia this year –

director, content – factual channels. “We are also seeing more short-form

about level with last year. Originals include one-offs such

programming specially created for digital platforms to complement the

as Blade Runners: Codename Operation Gonzales, Life

long forms on linear,” she adds.

of Deception, Kidnapped in Sabah, Programmed to Kill: Dengue Fever and Programmed to Kill: Melioidosis. A

Ride n’ Seek Philippines with Jaime Dempsey and My Mosque, which were

third series of ad-funded photography competition show,

the top three History Asia originals for the 12 months. The top production

Photo Face-Off, is also in production with Singapore-based

location was Malaysia.

Beach House Pictures.

In line with global trends, the Asia team has shifted its

issue one, april 2016

The 2016 slate follows last year’s success with Photo Face-Off season two,

Production houses involved in the originals initiatives are Beach House Pictures, Infocus Asia, Celebrate TV, Culture Shock Productions and The

C

42

schedulesfactual

NTENT ASIA

History: 2016 vs 2015 Genre/date/time: Automobile

4-10 Jan 2016

1-7 Feb 2016

9-15 Mar 2015

6-12 Apr 2015

6pm-12am

6pm-12am

6pm-12am

6pm-12am

Avg. %/week Jan-Feb 2016

Avg. %/week Mar-Apr 2015

Changes

7% (3 hours)

7.1% (3 hours)

2.4% (1 hour)

-

7.1% (3 hours)

1.2% (0.5 hours)

+6% (2.5 hours)

Biography/people

-

4.7% (2 hours)

4.8% (2 hours)

-

2.4% (1 hour)

2.4% (1 hour)

Unchanged

Business/jobs

-

7.1% (3 hours)

2.4% (1 hour)

4.8% (2 hours)

3.6% (1.5 hours)

3.6% (1.5 hours)

Unchanged

Character-led

16.7% (7 hours)

16.7% (7 hours)

50% (21 hours)

50% (21 hours)

16.7% (7 hours)

50% (21 hours)

-33%/14 hours

Competition

14.3% (6 hours)

9.5% (4 hours)

21.4% (9 hours)

26% (11 hours)

12% (5 hours)

23.8% (10 hours)

-11.8% (5 hours)

Drama

16.7% (7 hours)

16.7% (7 hours)

9.5% (4 hours)

16.7% (7 hours)

16.7% (7 hours)

13% (5.5 hours)

+3.7%/3 hours

Food/chefs

4.7% (2 hours)

4.7% (2 hours)

-

-

4.7% (2 hours)

-

+4.7% (2 hours)

History

11.9% (5 hours)

4.7% (2 hours)

-

-

8.3% (3.5 hours)

-

+8.3% (3.5 hours)

7% (3 hours)

7.1% (3 hours)

-

-

7.1% (3 hours)

-

+7.1% (3 hours)

4.7% (2 hours)

4.7% (2 hours)

7% (3 hours)

2.4% (1 hour)

4.7% (2 hours)

4.7% (2 hours)

Unchanged

Nature

-

-

2.4% (1 hour)

-

-

1.2% (0.5 hours)

-1.2% (0.5 hours)

Survival

16.7% (7 hours)

16.7% (7 hours)

-

-

16.7% (7 hours)

-

+16.7% (7 hours)

Investigative Mythological/supernatural

Source: A+E Networks Asia, correct as of 14 January 2016, and ContentAsia Factual 2015

Wars and Barbarians Rising, with A+E Networks in the U.S., and cherry picks

We are seeing more short-form programming specially created for digital platforms to complement the long forms on linear.”

Joyce Lim Senior Director, Content – Factual Channels A+E Networks Asia

from the rest of the catalogue to maximise relevance across the region, Lim says.

For 2016, History is planning to up day-and-date releases with the U.S., including Vikings season four, which premiered on 19 Feb. Vikings has been airing in Asia on the same day as the U.S. since season two (2014).

Returning scripted titles include season two of Gangland Undercover, (Q3 2016). Other premium scripted series for 2016 include Barbarians Rising and Knightfall. These may air in Asia simultaneously with the U.S. Lim says the network will continue working on shorter windows for nonscripted series. This year, season two of Forged in Fire aired in Asia in March,

Mustard Collective.

a month after the U.S. Last year, season one premiered within five months of

A+E Networks says local productions are syndicated in

the U.S. Last year’s express non-scripted series included Alone season one,

the region. Photo Face-Off, for instance, was syndicated

which premiered in Asia in the same week as the U.S. In some cases, Asia

in Thailand (Voice TV, free-TV), Indonesia (Kompas TV, free-

runs ahead of the U.S. Hunting Hitler, for example, premiered in Asia on 28

TV), Malaysia (ntv7, free-TV and Go Asean, non-standard

Oct 2015, ahead of the U.S. premiere on 10 Nov 2015.

TV/exclusive) and Vietnam (Qnet, all media rights). 10

A+E Networks’ Asia digital strategy centres around Historyplus.sg, which

Things You Don’t Know About Singapore was syndicated

launched in May 2015 with Brand New Media. The platform offers short-form

in Singapore on Mediacorp Channel 5/HD5 (free-TV) and

programming mostly based on A+E brands’ original content.

Ride n’ Seek aired on Go Asean (non-standard TV/exclusive) in Malaysia.

History also supplies affiliates with a minimum of 20 fresh hours a month of catch-up shows aired on the linear channel in the past 30 days, and five

Local originals will continue to air in History’s two-hour

fresh hours of VOD content a month. VOD titles have aired on the linear

Sunday block (8pm-10pm), which launched in July last

service but are not currently part of the schedule. Affiliate platforms for on-

year with History’s first original series, Secrets of the Other-

demand and catch up so far are Astro On The Go (Malaysia), Sky On De-

world. The block this year will include Programmed to Kill:

mand (Philippines), Sky Mobi (Philippines) and First Media Go (Indonesia).

Dengue Fever (Q2 2016), Programmed to Kill: Melioidosis (Q2 2016), Life of Deception (date/slot to be confirmed)

What’s on the prime-time grid: Prime time on History in Asia runs from 6pm

and Kidnapped in Sabah (June 2016).

to midnight and is dominated by drama, character-led and survival pro-

The bulk of History’s Asia schedule is from A+E Networks’

gramming (weekly schedules, Jan & Feb). The week of 4-10 Jan was made

U.S. pipeline. These include premium productions such as

up of 16.7% (7 hours) drama; 16.7% (7 hours) character-led; 16.7% (7 hours)

historical miniseries, Roots. The drama premieres in Asia on

survival series; 14.3% (6 hours) competition; 11.9% (5 hours) history; 7% (3

the same day as the U.S., beginning 31 May.

hours) investigative; 7% (3 hours) automobiles; 4.7% (2 hours) food/chefs;

History Asia Originals series, along with third-party acquired content makes up about 20% of History Asia’s

For the week of 1-7 Feb, the schedule is 16.7% (7 hours) drama; 16.7% (7

schedule. “Currently, we have not acquired any content

hours) character-led; 16.7% (7 hours) survival series; 9.5% (4 hours) competi-

from Asia but we invest in local production so that it serves

tion; 7.1% (3 hours) automobiles; 7.1% (3 hours) investigative; 7.1% (3 hours)

as first run in all markets,” Lim says.

business/jobs; 4.7% (2 hours) food/chefs; 4.7% (2 hours) mythological/super-

Asia co-produces international shows, such as The World

issue one, april 2016

and 4.7% (2 hours) mythological/supernatural.

natural; 4.7% (2 hours) biography/people; and 4.7% (2 hours) history.

NTENT ASIA

C

43

National Geographic Channel Date/Day

1 February 2016

2 February 2016

3 February 2016

4 February 2016

5 February 2016

6 February 2016

7 February 2016

Date/Day

HK Time

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Indon Time

Nat Geo Originals Drain The Bermuda Triangle

Building Wild Backwoods Bus

King Fishers Ep. 3

Engineering Connections S2 Millau Sky Bridge

Dog Whisperer S3 Ep 19: Cotton, Ricky & Jordan, And Duke & Lila

5pm

Cesar To The Rescue Dog Fight

Supercar Megabuild Aston Martin Vantage

Primal Survivor Into Raging Waters

6pm

Engineering Connections S2 Millau Sky Bridge

7pm

The Yard Havoc at High Tide

8pm

6pm

Beyond Magic With DMC Crossfire

7pm

Dog Whisperer S2 Ep 12: Katrina Dogs Part 2, Major Jones, Hardwood Hell

Dog Whisperer S3 Ep 7: Dasher, Riley And Fosse

Living In Spacel

Dog Whisperer S3 Ep 19: Cotton, Ricky & Jordan, And Duke & Lila

8pm

About Asia Stunt China From Above Ep 1

About Asia Stunt China From Above Ep 2

About Asia Stunt Bridge The Gap Mongolia (Dc)

About Asia Stunt Megastructures China’s Ultimate Port

About Asia Stunt Kung Fu Motion Stilts (S)

Nat Geo Originals Drain The Bermuda Triangle

Supercar Megabuild Aston Martin Vantage

4 Babies A Second Ep 10 (Dc)

Entertain Your Brain How To Win At Everything Ep 9

Lawless Island Broken Lines

9pm

Primal Survivor Into Raging Waters

10pm

Nat Geo Originals Drain The Bermuda Triangle

11pm

Don’t Tell My Mother S4 Kazakhstan ( C )

Big Fish, Texas Deckhand Down

Explorer Call Of the Wild

Underworld, Inc. S2 Moonshine Mayhem

Entertain Your Brain How To Win At Everything Ep 9 Engineering Connections S2 Millau Sky Bridge

To Catch a Smuggler

Scam City 2 Mexico City (M) Underworld, Inc. S2 Moonshine Mayhem

Evacuate Earth Flooded Earth

Beyond Magic With DMC Burning Man

Primal Survivor Into Raging Waters

Evacuate Earth Flooded Earth

Nat Geo Originals The Quest For Gold Lawless Island Broken Lines

9pm

10pm

Buildings/engineering 7hrs/16.7%

Survival 5hrs/11.9%

Animals/pets 5hrs/11.9%

Science 5hrs/11.9%

Business/Jobs 4hrs/9.5%

Activities/sports 3hrs/7.1%

Investigative 3hrs/7.1%

Automobile 2hrs/4.7%

Mythological/Supernatural 2hrs/4.7%

Travel 2hrs/4.7%

Action/Adventure 1hr/2.4%

Nature/disasters 1hr/2.4%

History 1hr/2.4%

People 1hr/2.4%

Date/Day

7 March 2016

8 March 2016

9 March 2016

10 March 2016

11 March 2016

12 March 2016

13 March 2016

Date/Day

HK Time

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Indon Time

6pm

Danger Decoded Ep 5

The Truth Behind S2 Atlantis

Nat Geo Originals Billy the Kid: New Evidence

Building Wild S2 Waterfall Cabin

King Fishers Ep. 8

Supercar Megabuild Nissan GTR

Cesar To The Rescue S2 Raging Pit Bull

5pm

6.30pm

Danger Decoded Ep 6

7pm

Cesar To The Rescue S2 Holly’s Terror

Cesar To The Rescue S2 Caged And Confused

Bones of The Buddha (C)

Exploring Asia I Wouldn’t Go In There INDIA: PORT OF NO RETURN (Dc)

Classified CIA Confidential : Pakistan Undercover (C )

Exploring Asia Access 360° World Heritage S2 Angkor Wat

Exploring Asia Mega Factories Tata Nano

Brain Games S5 Life of The Brain

Supercar Megabuild Nissan GTR

8pm

8.30pm

9pm

Dirty Rotten Survival Swamped

9.30pm

5.30pm

International Women’s Day Special He Named Me Malala

Cesar To The Rescue S2 Raging Pit Bull

Cesar to the Rescue Asia Trouble At The Hong Kong Dog Café Exploring Asia Don’t Tell My Mother S3 Delhi

Mine Kings Colombian Emeralds Nat Geo Originals Billy the Kid: New Evidence

7pm Dirty Rotten Survival Swamped

Exploring Asia Don’t Tell My Mother S3 Manila (C )

Locked Up Abroad S6 Prisoner of Love (M)

7.30pm Danger Decoded Ep 7

The Yard Houseboat SOS

Danger Decoded Ep 8

8pm 8.30pm 9pm

10pm Mine Kings Colombian Emeralds

Cesar Millan: Doggie Nightmares

The Yard Alaskan Nor’easter

Taboo S7 Strange Love (M/ C)

Brain Games S5 Life of The Brain

10.30pm

11pm

6pm

Nat Geo Originals Billy the Kid: New Evidence

Nat Geo Originals He Named Me Malala

International Women’s Day Special I Am A Girl Supercar Megabuild Jeep Wrangler

Dirty Rotten Survival Swamped

I Am A Girl

Taboo S7 Strange Love (M/ C)

Don’t Tell My Mother S3 Mexico City (C )

11.30pm

9.30pm

10pm

10.30pm

People/Bio 6.5hrs/15.5%

Action/Adventure 5.5hrs/13%

Investigative 5.5hrs/13%

Travel 3.5hrs/8.3%

Animal/pets 6hrs/14.3%

Automobiles/Planes/Trains 3hrs/7%

Culture/tradition 2hrs/4.8%

Nature/disasters 2hrs/4.8%

Business/Jobs 2hr/4.8%

Science 2hrs/4.8%

History 1hr/2.4%

Activities/sports 1hr/2.4%

Mythological/Supernatural 1hr/2.4%

Buildings/engineering 1hr/2.4%

Source: Fox Networks Group Asia, correct as of 10 March 2016

Global Hollywood-style mega-event series will define Nat

production unit, National Geographic Studios. Fox Networks Group (FNG)

Geo in Asia this year, part of a strategic programming

says the channel in Asia will benefit from big, bold, top-flight programming,

shift that has the region’s factual networks spread across

driven centrally, and backed by Hollywood talent in front and behind

genres more broadly than ever and following increas-

the camera.

ingly divergent paths.

NGC will continue to back regional and/or local programming across

National Geographic’s bet on big, bold and global

Asia where it makes sense, “in particular productions produced together

moved forward this year with international production

with brands and other partners,” says Keertan Adyanthaya, FNG’s ex-

centralised in the U.S. under new global head, Courteney

ecutive vice president, content and communications, Hong Kong and

Monroe. Monroe, who became CEO of National Geo-

Southeast Asia.

graphic Global Networks in November 2015, oversees

Nat Geo’s global titles are being supported across all branded assets,

programming, marketing and operations for all Nat Geo-

including the magazine, digital assets and live events. Company execs de-

branded channels around the world. She also heads up

scribe the result as “truly global, cross-platform ‘event-ised’ campaigns”.

issue one, april 2016

C

44

schedulesfactual

NTENT ASIA

National Geographic Channel: 2016 vs 2015 Genre/date/time:

1-7 Feb 2016

7-13 Mar 2016

9-15 Mar 2015

6-12 Apr 2015

6pm-12am

6pm-12am

6pm-12am

6pm-12am

Avg. %/week Feb-Mar 2016

Avg. %/week Mar-Apr 2015

Changes

Survival

11.9% (5 hours)

-

-

-

6% (2.5 hours)

-

+6% (+2.5 hours)

History

2.4% (1 hour)

2.4% (1 hour)

4.8% (2 hour)

3.6% (1.5 hour)

2.4% (1 hour)

4% (1.75 hour)

-1.6% (-0.75 hour)

Investigative

7.1% (3 hours)

13% (5.5 hours)

2.4% (1 hour)

9.5% (4 hours)

10% (4.25 hours)

6% (2.5 hours)

+4% (+1.75 hours)

Automobile

4.7% (2 hours)

7% (3 hours)

-

-

6% (2.5 hours)

-

+6% (+2.5 hours)

-

4.8% (2 hours)

4.8% (2 hours)

7% (3 hours)

2.4% (1 hour)

6% (2.5 hours)

-3.6% (-1.5 hours)

Culture/tradition

-

-

23.8% (10 hours)

7% (3 hours)

-

15.5% (6.5 hours)

-15.5% (-6.5 hours)

Mythological/supernatural

Food/chefs

4.7% (2 hours)

2.4% (1 hour)

4.8% (2 hour)

6% (2.5 hours)

3.6% (1.5 hours)

5.4% (2.25 hours)

-1.8% (-0.75 hour)

Business/jobs

9.5% (4 hours)

4.8% (2 hours)

-

-

7% (3 hours)

-

+7% (+3 hours)

Animal/pets

11.9% (5 hours)

14.3% (6 hours)

12% (5 hours)

12% (5 hours)

13%(5.5 hours)

12% (5 hours)

+1% (+0.5 hour)

Travel

4.7% (2 hours)

8.3% (3.5 hours)

4.8% (2 hours)

-

6.5%(2.75 hours)

2.4% (1 hour)

+4.1% (+1.75 hours)

Science

11.9% (5 hours)

4.8% (2 hours)

7% (3 hours)

9.5% (4 hours)

8.3%(3.5 hours)

8.3%(3.5 hours)

Unchanged

Military

-

-

-

-

-

-

Unchanged -6.5% (-2.75 hours)

Technology

-

-

9.5% (4 hours)

3.6% (1.5 hours)

-

6.5% (2.75 hours)

Buildings/Engineering

16.7% (7 hours)

2.4% (1 hour)

9.5% (4 hours)

9.5% (4 hours)

9.5% (4 hours)

9.5% (4 hours)

Unchanged

Activities/sports

7.1% (3 hours)

2.4% (1 hour)

-

-

4.8% (2 hours)

-

+4.8% (+2 hours)

Medical

-

-

2.4% (1 hour)

-

-

1.2% (0.5 hour)

-1.2% (-0.5 hour)

Weapons

-

-

2.4% (1 hour)

-

-

1.2% (0.5 hour)

-1.2% (-0.5 hour)

Biography/people

2.4% (1 hour)

15.5% (6.5 hours)

-

6% (2.5 hours)

9% (3.75 hours)

3% (1.25 hours)

+6% (2.5 hours)

Action/adventure

2.4% (1 hour)

13% (5.5 hours)

9.5% (4 hours)

19% (8 hours)

7.7% (3.25 hours)

14.3% (6 hours)

-6.6% (-2.75 hours)

Nature

2.4% (1 hour)

4.8% (2 hours)

2.4% (1 hour)

7% (3 hours)

3.6% (1.5 hours)

4.8% (2 hours)

-1.2% (-0.5 hour)

Source: Fox Networks Group Asia, correct as of 10 March 2016, and ContentAsia Factual 2015

2016 vs 2015: Based on this year’s February-March weekly 6pm-midnight schedules and last year’s March-April (source: ContentAsia Factual 2015), the profiles of food and business/jobs programming during prime time changed the most. Food shows dropped from 6.5 hours (15.5% of the 6pm-midnight weekly February-March broadcast schedule) to none this year. People/biography series jumped to three hours (7% of the 6pm12am weekly Feb-Mar 2016 broadcast schedule) from zero in last year’s 6pm-midnight weekly March-April 2015 broadcast schedule.

Flagship titles on the February schedule

natural heritage; and BSF: India’s First Line of Defense (Jan 2016), which

were the return of Brain Games for a fifth sea-

sheds light on India’s Border Security Force and “highlights its distinct identity

son and new show Supercar Megabuild with

as saviours of peace”.

entrepreneur Afzal Kahn and a couple of

Keertan Adyanthaya

expert mechanics on high-end modification

What’s on the prime-time grid: Prime time on National Geographic Chan-

quests. This followed January’s eight-part Primal

nel is defined as 6pm to 1am, differing slightly from country to country

Survivor, which tracks adventurer Hazen Audel.

A March tentpole was high-profile doc, He

The typical NGC Asia grid continues to offer a wide mix of more than 13

Named Me Malala, featuring Pakistani schoolgirl Malala

factual genres ranging from buildings/engineering and survival to peo-

Yousafzai attacked for speaking out on girls education.

ple/biography and action/adventure.

Other March titles included season three of Cesar to the

The week of 1-7 February is made up of 16.7% (7 hours) buildings/engi-

Rescue, which deals with communities struggling with

neering; 11.9% (5 hours) survival; 11.9% (5 hours) animal; 11.9% (5 hours)

problem dogs; and Mine Kings, which tracks gem hunter

science; 9.5% (4 hours) business/jobs; 7.1% (3 hours) activities/sports; 7.1%

Guy Clutterbuck and a team he assembled in Sri Lanka

(3 hours) investigative; 4.7% (2 hours) mythological/supernatural; 4.7% (2

to make a killing in the gem trade. The Story of God with

hours) travel; 4.7% (2 hours) automobile; 2.4% (1 hour) action/adventure;

Morgan Freeman, Nazi Megastructures season three and

2.4% (1 hour) nature; 2.4% (1 hour) history; and 2.4% (1 hour) people pro-

Wicked Tuna season five follow in April, Science of Stupid

gramming.

season three in June, World War Weird in August, Mars in November and Deep Freeze in December.

issue one, april 2016

across Hong Kong/Southeast Asia.

For the week of 7-13 March, the schedule is 15.5% (6.5 hours) people/ biography series; 13% (5.5 hours) action/adventure; 13% (5.5 hours) inves-

National Geographic’s core slate, created with an

tigative; 8.3% (3.5 hours) travel; 14.3% (6 hours) animal/pets; 7% (3 hours)

international audience in mind, is supplemented on the

automobiles; 4.8% (2 hours) culture/tradition; 4.8% (2 hours) nature; 4.8%

ground in Asia with shows such as Route Awakening (8 Oct

(2 hours) science; 4.8% (2 hours) business/jobs; 2.4% (1 hour) buildings/

2015), which follows adventure/traveller Harry Yuan on a

engineering; 2.4% (1 hour) history; 2.4% (1 hour) activities/sports; and 2.4%

10,000km off-road journey in search of China’s cultural/

(1 hour) mythological/supernatural series.

The best tv

All in one place Asia’s Basic Channel Service Linear, HD, Catch-up, TV Everywhere

Hits www.hitstv.com

Rewind A Rewind Networks Presentation

4

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formats@MIPTV2016

NTENT ASIA

Who’s who on Asia’s formats charts so far this year...

Endemol Shine 1.

2.

3.

4.

5.

6.

7.

8.

9.

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11.

12.

13.

14.

15.

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31.

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41.

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44.

45.

46.

47.

48.

49.

50.

51.

52.

53.

1 vs 100 Korea season 13 Big Brother China Big Brother Bangla 2 India* Big Brother Hindi 10 India* Big Brother Kannada 4 India* Big Brother Pakistan* Big Brother Philippines 13 Bingo Banko Philippines* The Brain China 3 The Choice Thailand Deal or No Deal Philippines 6 Deal or No Deal Vietnam 10 Don’t Lose The Money Cambodia Don’t Lose Your Money Vietnam Don’t Stop Me Now China Don’t Stop Me Now Vietnam The Face Thailand 2 Fear Factor India 8* Golden Goal Vietnam Got To Dance Cambodia Identity Thailand The Kids Are All Right Myanmar The Kids Are All Right Thailand The Kids Are All Right Vietnam 3 The Love Machine Thailand MasterChef Cambodia 1-2 MasterChef India 5* MasterChef Korea 4 MasterChef Myanmar MasterChef Thailand Million Dollar Minute Vietnam Minute to Win It Cambodia 3 Minute To Win It Kannada 2 India* Minute To Win It Malayalam India* The Money Drop Cambodia The Money Drop Mongolia 4 The Money Drop Myanmar* The Money Drop Philippines 2* My Name Is Vietnam Odd One In Vietnam 3 Out of Control Vietnam Singer Takes It All Cambodia Singer Takes It All China Singer Takes It All Thailand So You Think You Can Dance India* So You Think You Can Dance Vietnam Spelling Star Thailand Step Right Up Vietnam 4 Stripped India* Your Face Sounds Familiar Cambodia Your Face Sounds Familiar Mongolia* Your Face Sounds Familiar Thailand 2 Your Face Sounds Familiar Vietnam 4

FremantleMedia 1.

2.

3.

4.

5.

6.

7.

Cambodia’s Got Talent 2 Cambodian Idol 2 Date With Fate China The Eureka Moment China Family Feud Indonesia Family Feud Myanmar 3 Family Feud Philippines

8.

9.

10.

11.

12.

13.

14.

15.

16.

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18.

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23.

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27.

28.

29.

30.

31.

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33.

34.

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37.

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39.

40.

Family Feud Thailand Family Feud Vietnam 13-14 Go Show! Indonesia Hole In The Wall Kids Cambodia Hole In The Wall Vietnam 2 India’s Got Talent 7 Just Duet! Indonesia Mongolia’s Got Talent 2 My Mom Cooks Better Than Yours Indonesia 3 My Mom Cooks Better Than Yours Vietnam 2 Myanmar Idol Myanmar’s Got Talent 3 The Noise Cambodia Perfect Score Vietnam Philippines Got Talent 5 Price Is Right Cambodia Price Is Right Thailand 2 Price Is Right Vietnam 10 Project Runway Vietnam 3 Run Quiz Run Cambodia Take Me Out Thailand 10 Take Me Out Vietnam Thailand’s Got Talent 6 Thank God You’re Here Cambodia Thank God You’re Here Vietnam 3 To Tell The Truth China To Tell The Truth Thailand Vietnam Idol 7 Vietnam Idol Kids Vietnam’s Got Talent 4 X Factor Cambodia X Factor Myanmar X Factor Vietnam 2

NBCUniversal 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

Baggage Indonesia Dance your Ass Off Vietnam 2 Hidden Singer Thailand 2 Hidden Singer Vietnam 2 Hollywood Game Night Thailand 2 How Do I Look? Asia 2 Opening Act Indonesia Saturday Night Live China Saturday Night Live Korea 7 Still Standing China 6-7 Still Standing Thailand 2 Suits Korea Top Chef Indonesia 2 Top Chef Vietnam 2

All3Media 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Are you Normal? China 3 Are You Normal? Vietnam Cash Cab Philippines Cash Cab Thailand 3 Gogglebox Japan Gogglebox Mongolia Million Second Quiz China The Only Way Is Essex China Sexy Beasts China 2 Undercover Boss Japan

Keshet 1.

2.

3.

4.

5.

6.

7.

8.

9.

Boom! Cambodia Loaded Master Class China 2 Master Class Vietnam Prisoners of War India Prisoners of War Korea Rising Star Indonesia 2 Traffic Light China Who’s on Top? Indonesia

Talpa 1.

2.

3.

4.

5.

6.

7.

8.

The Big Picture Thailand I Love My Country Thailand The Voice Kids Cambodia The Voice of China 5 The Voice of Indonesia The Voice Kids Philippines 3 The Voice Vietnam 4 The Voice Kids Vietnam 4

Armoza 1.

2.

3.

4.

5.

6.

7.

The Arbitrator, Vietnam Do Me A Favour Thailand 3 I Can Do That! China I Can Do That! Philippines I Can Do That! Singapore I Can Do That! Vietnam Who’s Asking? Thailand

CBS Studios International 1.

2.

3.

4.

5.

6.

7.

Asia’s Next Top Model 5 Celebrity Squares Indonesia China’s Next Top Model 3 India’s Next Top Model 2 Kid Nation China Vietnam’s Next Top Model 7 Wheel of Fortune Vietnam season 8

CJ E&M 1.

2.

3.

4.

5.

6.

7.

I Can See Your Voice China I Can See Your Voice Thailand I Can See Your Voice Vietnam The Idle Mermaid Cambodia Let Me In Thailand Let’s Eat China Super Diva 4

Sony Pictures Television 1.

2.

3.

4.

5.

6.

7.

Dancing Nation China 5 Dr Oz Indonesia Everybody Loves Raymond India Mad About You China Raid the Cage Vietnam Who Wants To Be A Millionaire Cambodia Who Wants To Be A Millionaire Vietnam

ITV Studios Global Entertainment 1.

2.

3.

4.

5.

Big Star’s Little Star Vietnam The Biggest Loser Vietnam Get Your Act Together Vietnam The Line Thailand Sing My Song Vietnam

Note: Formats listed were on air or premiered in 2016, or were commissioned for broadcast in 2016/7 on channels in Asia. Companies with four or fewer titles have not been listed

on the leaderboard but have been included in ContentAsia Formats Outlook @ Mip TV 2016 listing. This list does not include: format options, titles/formats created solely for a single sponsor, and shows created in-house that have not been sold as formats to anyone else. All formats rights holders were given equal opportunity to participate. *New addition, updated as of 22 March 2016; these titles appear in the digital version only as the information was not available at print presstime.

issue one, april 2016

C

NTENT

Formats

Outlook @MIPTV2016

The what, where, when, why and how of Formats in Asia

# " " " ! ! " $

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Formats Outlook 2016

The where, when, what, why and how of Formats in Asia.

Plus who tops the list of titles on air/ commissioned in Asia in Q1 2016 Please contact Aqilah at aqilah@contentasia.tv or +65 6846-5985 to add your formats deals and productions in Asia www.contentasia.tv @Contentasia Facebook/Contentasia

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