ContentAsia August 2018

ISSUE FOUR 2018

C

NTENT

Formats: Winners & losers in 1H 2018

Asia in demand: top-buzz titles

Makeful Inspirations 436 ideas to make your life more full Projects The ultimate weekend Home with the bros Sarah 101 Expert tips to solve your design dilemmas Decked out Stylish backyard decks for every season Makeful is now in Singapore!

Starhub TV Ch 436 Makeful.asia Bemakeful #makefulinspires

Asia’s big content spenders

1 2 , 61 8 U F O S I G H T I N G S. 1 G OV E R N M E N T C O V E R - U P.

AIDAN GILLEN

GAME OF THRONES, THE WIRE

MICHAEL MALARKEY THE VAMPIRE DIARIES

12618 UFO Sightings.

1 government cover-up.

Aidna Gillen Game of throne, the wire Michael Malarkey The vampire diaries Project Blue Book Executive producer by academy award winner Robert Zemeckis

Sales.aenetworks.com A+E Studios Compari entertainment

E X E C U T I V E P R O D U C E D B Y A C A D E M Y A W A R D® W I N N E R

ROBERT ZEMECKIS

sales.aenetworks.com

editor’snote

ContentAsia Summit turns 10 The inevitable question we’re being asked and are asking ourselves on the eve of the 10th edition of the ContentAsia Summit is: How has the content industry’s conversation changed?

mode. That answer still to come...

In 2011, we celebrated innovation and creativity, with a “big, bold & back in action” theme that looked at transformation and floated the

The easiest answer is to say in more ways than we could have imagined

idea that the next big thing was the same as the last big thing – great

(true, of course, and then burble on about digital, on-demand, SVOD,

content. 2012 was the year of “all screens bright & beautiful”. In 2013, we

AVOD, customer experience, all of which is real and relevant), in good and

talked about doing the same things in different ways. The following year,

not so good ways (true as always; which decade in history has experienced

the agenda was all about “great stories, well told”, where we highlighted

no range of change), and in some senses not at all (also true. Think of all the

the power of stories as a bulwark against major commercial challenges.

rubbish still being spewed in Asia about the value of original content until the

2015 was all about “unboxing” the new video proposition, drawing from

time comes to sign the cheque).

the online craze and recognising that unwrapping new

Seriously, though, how – specifically – has the conversation changed

video products could be – should be – more exciting

since our first event in 2009? I found a much more entertaining/detailed

than the latest iPhone. “Our Big Fat Engagement

answer in back issues of the ContentAsia Summit programmes.

Party” followed in 2016, putting customer engage-

Our agenda in year #1 ranged from a conversation about the challenges

ment at the centre of the conversation. And so

of linear scheduling – a skill being “challenged in a way never before experi-

we come to 2017, when the conversation was

enced in television history” – to a session on how to harness online opportuni-

guided by deep breathing and a suggestion to

ties to add to your existing business, and what social networks mean to you

“keep calm and stream on”.

and to your audience. Clearly we were onto something.

Somewhere in between, 100s of OTT/stream-

The Year #2 programme was an OMG moment, not only because the

ing platforms rose up, traditional pay-TV plat-

welcome note is in 7pt type and I can’t read it anymore without a mag-

forms picked their paths for better or worse,

nifying glass. Excerpt: “We’re facing massively exciting and hugely chal-

global format rights owners reworked their

lenging times. For every device invented, every piece of software cre-

Asia strategies, the conversation around

ated, every innovation that promises unprecedented access, ease and

multi-platform challenges became more so-

connectivity, there are myriad rights, licensing and next-generation issues

phisticated and Asian originals started tak-

that need to be identified and integrated into our daily businesses”. Who

ing up much much more headspace and

would have thought then that the problem was so complex the industry

screen time.

would still be trying to sort it out?

One thing hasn’t had to change at all

And then there’s this, also from 2010: “The good news is that viewing fig-

through the years though. From year one,

ures are higher than they have ever been, with linear supported by catch-

our Summit agenda was designed to ex-

up, on-demand mobile and onllne. If business models aren’t quite there

plore content issues of the moment from

yet, there is more confidence today than there has been before that $$

every angle and to provide the best pos-

will follow demand”. Uh-huh. Fast forward eight years, and – albeit older,

sible environment to talk about the things

wiser and more battered – we’re on the same conversation track, even if

that matter most. I said it exactly like that then

we’ve moved from “where’s the money?” to “is there any money here?”

and I’ll say it again now. No changes.

Editorial Director Janine Stein Assistant Editor Malena Amzah malena@contentasia.tv Research & Production CJ Yong cj@contentasia.tv Editorial Aqilah Yunus aqilah@contentasia.tv Design Rae Yong

INTERNATIONAL Associate Publisher (Americas, Europe) and VP, International Business Development Leah Gordon leah@contentasia.tv

What is ContentAsia?

ASIA Sales and Marketing Manager Masliana Masron mas@contentasia.tv

To receive your regular free copy of ContentAsia, please email i_want@contentasia.tv

ContentAsia is an Asia-based information resource that refines today’s info-deluge into usable, digestible, and reliable intelligence about entertainment content creation, funding, financing, licensing, distribution, design and branding and technology across the Asia-Pacific region. ContentAsia’s range of products include electronic, print and online publications.

Copyright 2018 Pencil Media Pte Ltd. All Rights Reserved Printed by: Print Dynamics (S) Pte Ltd 123 Genting Lane, #02-01, Singapore 349574

Published by: Pencil Media Pte Ltd l 730A Geylang Road, Singapore 389641 l T: +65 6846 5987 l W: www.contentasia.tv

4

contentasia issue four, august 2018

No calm after the storm Fear the walking dead Amc New epiosdes Within minutes of U.S. Telecast Mondays 8am BKK/JKT, 9am HK Same day encore 9PM BKK/JKT 10pm HK www.amctvasia.com @amctvasia

一䔀圀 䔀倀䤀匀伀䐀䔀匀

圀䤀吀䠀䤀一 䴀䤀一唀吀䔀匀 伀䘀 唀⸀匀⸀ 吀䔀䰀䔀䌀䄀匀吀 䴀伀一䐀䄀夀匀 㠀䄀䴀 䈀䬀䬀 ⼀ 䨀䬀吀 簀 㤀䄀䴀 䠀䬀 匀䄀䴀䔀 䐀䄀夀 䔀一䌀伀刀䔀 㤀倀䴀 䈀䬀䬀 ⼀ 䨀䬀吀 簀 ㄀ 倀䴀 䠀䬀

眀眀眀⸀愀洀挀琀瘀愀猀椀愀⸀挀漀洀

䀀愀洀挀琀瘀愀猀椀愀

contents...

what’s in this issue...

Happy branding

Make Me A Zalora Model season two

Three new content marketing initiatives in Asia take very different routes to the same destination – branding in the guise of entertainment in a world where attention spans are shorter

8

and consumer habits change faster than ever.

Hear Me, Love Me India

Formats Outlook 1H 2018

Puzzle Masters China

Thailand streaked past Vietnam as Asia’s most vibrant formats market in the first half of this year, with great game in game shows and a strong grasp on reality. The biggest losers across the six months were China and Vietnam. But even if the order has changed, the three remain Asia’s top market with a combined share of 51%.

Humans China

10 Indian Idol

The Face All Stars Thailand

What goes where

Big spenders

tent these days is travelling further than it used to thanks to streaming

list of content big spenders in

platforms and greater opportunity for exposure, a healthier appetite

the year to end December

for experimentation by programmers, who in turn are encouraged by

2017, driving the largest invest-

more diverse user engagement, and the realisation that audiences

ment increases in seven major

will actually watch content not made on their doorsteps in languages

markets, according to Media

other than their mother tongue. In all, a lovely moment for the content

Partners Asia’s (MPA) latest con-

Some Asian programming travels better than others, but almost all con-

26

industry despite a difficult funding environment and broken production

6

models, particularly in Southeast Asia.

India and Korea topped Asia’s

30

tent study, Asia Video Content Dynamics 2018.

contentasia issue four, august 2018

Gordon Ramsay’s 24 Hrs to hell and back the culinary boot camp series That’s hell on wheels

Isle of Chimps The perfect Sanctuary for a second chance Factual that fascinates….

Searching for family in an unfamiliar country Made Asia THEInCULINARY BOOT CAMP SERIES The RealTHAT’S Lion ‘HELL ON WHEELS’

ISLE OF CHIMPS

The perfect sanctuary for a second chance

factual that fascinates...

Bollywood The world’s biggest film industry Giitz and glam Bollywood has it all

Alll3media_Int All3mediainternational.com Studio ramsay Lion television Raw All3media international

GLITZ AND GLAM BOLLYWOOD HAS IT ALL

@all3media_int all3mediainternational.com

distributionchannels

happy branding

Celebrity Car Wars season 3

Three new content marketing initiatives in Asia take very different routes to the same destination – branding in the guise of entertainment in a world where attention spans are shorter and consumer habits change faster than ever.

Caltex, Zalora and Vaseline have landed happily on screens across Asia

keting strategy”. As are stories. “The best storytellers create the best brand-

in three new and returning regional content marketing initiatives with en-

ing in the eyes of the consumers,” he says.

tertainment on their minds and consumer engagement and connection

Premium video and high-end TV formats have long been part of Caltex’s marketing strategy, along with short-form digital content created by

in their hearts.

The three projects vary widely. On one end is big-budget multi-platform series Celebrity Car Wars, now in its third season for A+E Networks’ History.

On the other are two ultra-short stories by streaming platform Viddsee filmmakers designed to shift perception of Vaseline in Singapore. And then there’s the third edition of regional model contest, Make Me A Zalora

teams in each market, says Dorothy Cheong, Chevron’s regional integrated marketing manager (brand and communication).

Content, she adds, is used to “interest and engage”, with the ultimate goal of attracting more drivers to the stations.

For Unilever Singapore’s head of marketing, Gale Choong, two true

Model, part of the fashion brand’s on-

and original Singapore social documen-

going campaign to support and en-

taries were commissioned to bolster

gage with Asia’s fashion community.

Vaseline’s brand “among those who

All have a clear mandate to

have known us for decades, while

showcase the brands that gave

appealing to a demographic that

them life... and, above all, to en-

spends most of their time online –

gage and entertain.

all achieved in videos less than two

Christopher Daguimol, Zalora’s group director,

public relations

minutes long”. Are short films part of Choong’s tomorrow? “We are keen,”

and social media, says content is

she says. “There are a lot more stories

now “an integral part of any mar-

we can tell”.

8

contentasia issue four, august 2018 Make Me A Zalora Model season two

The #1 Singing reality show in the hindi entertainment category, with over 192 million viewers across india!

Winner of the 18th annual webby awards for mobile experience Winner of the 2015 TV Connect Award for best TV APP Winner of the 2018 Zeegold awards for best host & Best reality

Rising Star One of the most successful singing competition formats in the world Season 3 coming soon to India & Indonesia

Keshe international @KeshetINtl Catalogue: www.keshetinternational.com Contact Us: info@keshetinternational.com colors

Catalogue: www.keshetinternational.com | Contact us: info@keshetinternational.com @KeshetIntl | KeshetInternational | @KeshetInternational

formats1H2018

Formats Outlook 1H 2018 This page; from top left: Hole in the Wall Vietnam, Cinta Tiada Ganti Malaysia, Puzzle Masters China, Humans China, Office India, Criminal Justice India, Shilpa Shetty as Host on Hear Me Love Me Opposite page; from top left: Face Men Thailand, Suits Japan, Rich Man, Poor Woman Korea

Thailand streaked past Vietnam as Asia’s most vibrant formats market in the first half of this year, with great game in game shows and a strong grasp on reality. The biggest losers across the six months were China and Vietnam.

The highlight was Viu’s entry into big-budget scripted formats.

Thailand drew ahead of Vietnam as Asia’s formats leader in the first

Networks Asia and The Bridge for Hong

half of this year with a 26% increase in the number of formats on air, in

Kong telco PCCW’s regional streaming

production or commissioned for broadcast in 2018/9. While the shift in

player Viu.

fortunes is a significant win for Thailand, it also heralds a major retreat in Vietnam, traditionally Asia’s highest volume formats market.

Viu’s entry into big-budget premium scripted formats with the first Asian

Overall, the formats acquisition business in the region shrank by 12%,

version of Endemol Shine’s European

from 285 titles in the first six months of 2017 to 251 this year. Of the 15

drama format was a highlight during

countries covered in our study, eight were down, five were up and two

the six months. The 10-episode crime

(Singapore and Sri Lanka) were level with last year.

thriller series, produced by Malaysia’s

Regional formats were also down from five last year (Asia’s Got Talent 2 and 3, Asia’s Next Top Model 5, the first edition of Say Yes to the

Double Vision, airs on Viu later this year.

Dress and How Do I Look? Asia 3) as some regional networks pressed

After Vietnam, the other big for-

pause on larger original production initiates. The three regional titles on

mats loser in the first half of this year

our radar this year include Asia’s Got Talent 3 for Sony Pictures Television

was China, which dipped from 39 titles

10

contentasia issue four, august 2018

Formats breakdown by country/region 1H2017 1H2018

1H2017 1H2017

Regional

5

3

-2

Cambodia

23

18

-5

China

39

23

-16

India

26

22

-4

Indonesia

19

15

-4

Japan

4

8

+4

Korea

6

13

+7

Malaysia

5

6

+1

Mongolia

16

11

-5

Myanmar

9

12

+3

Philippines

20

12

-8

Singapore

2

2

0

Sri Lanka

1

1

0

Taiwan

1

0

-1

Thailand

42

53

+11

Vietnam

67

52

-15

285

251

-34

1H2018

67

1H2018 53

39 5 23

3 18

Regional 5

23

26

18

23

Cambodia

26

22

53 22

19

19

China

15

India

Indonesia 4

Cambodia

China

India

15

Indonesia

8

Japan

8

6

Korea

6

5

Korea

11 5

13 Japan

6

16

Malaysia 11

6

Malaysia

20

16

13 4

3

Regional

52

67 42

39

23

+/-

9

12

12 2

20

Mongolia 12 9

Myanmar 12

Philippines 2

Mongolia

Myanmar

Philippines

52

42

2

Singapore

2

Singapore 1

1

Sri Lanka

1

1

Sri Lanka

1

0

Taiwan

Thailand

Vietnam

1

0 Source: ContentAsia Formats Outlook 1H 2018

Taiwan

Thailand

Vietnam

in the first half of last year to 23. This comes as little surprise, consider-

land China is still home to major co-development projects. Just look at

ing harsh regulations that have hobbled foreign rights holders’ ambi-

what FremantleMedia China is doing with mega talent show, World’s

tions. But the number could be misleading. Given that “formats” has

Got Talent, which is gathering acts from around the world. Japanese

become something of a dirty word, the new password for access to

broadcasters such as Nippon TV and Fuji TV have a growing produc-

China is “co-development” with a view to the balance of IP pow-

tion/co-development presence in China. And Endemol Shine China

er shifting towards domestic producers. This means rights holders of

pulled off a scripted coup with sci-fi drama Humans in partnership with

shows that might previously have been listed as formats are taking

Huace Film & TV’s production house, Croton Media.

the pragmatic route and shying away from the label.

But while activity has dropped, there’s also no question that main-

contentasia issue four, august 2018

Humans China is the first Asia version of Endemol Shine’s scripted format, set in 2035 when must-have gadgets are human-like robotic

11

formats1H2018

Formats in Asia breakdown by genre in 1H 2018 Variety Comedy improv 2% Dance competition 0.8% Talk show 2% 0.8%

servants and artificial intelligence has infiltrated every aspect of life to dramatic and sometimes sinister effect. The extended scripts were developed by Chinese and U.K. writers. Endemol Shine will distribute the

Talent 9%

Chinese version internationally, fulfilling another wish on China’s list –

Sports 2%

Drama 17%

international expansion and profile. And in that, China takes an absolute lead.

China Singing competition 15%

China Entertainment 5% Factual 2%

Sports 4%

Talent 4%

Feature Film 0.4% Reality 18%

Drama 48%

Reality 22%

World of Dance Philippines

Game Show 24% Game Show 13%

Thailand Thailand Talk show 2% Sports 2%

Factual 9%

Comedy improv 2%

Talent 6%

Dance 4%

Vietnam

Entertainment 4%

Vietnam

Drama 4%

Entertainment 9%

Sports 2%

Talent 9%

Comedy improv 4%

Dance 2%

Drama 6%

Entertainment 4%

Singing competition 15%

Factual 2% Feature Film 2% Singing competition 11%

Game Show 30%

Reality 26% Reality 25%

Game Show 33%

Source: ContentAsia Formats Outlook 1H 2018

12

contentasia issue four, august 2018

v Documentaries, Streaming and On Demand Dive deep into 1,800+ shows across science, history, technology, nature, health, human interest and more.

Launched by Discovery Communications founder and media visionary John Hendricks, CuriosityStream is the award-winning streaming and on demand destination where viewers can journey through our world and beyond. Our immersive experiences feature experts from all fields of inquiry, stunning visuals, and unrivaled storytelling to demystify science, history, technology, nature, health, human interest and more. With over 1,800 documentary features and series, including exclusive originals, CuriosityStream is available on most devices and platforms in over 160 countries worldwide.

Exclusive content from the world’s best filmmakers Curated collections handpicked by our experts New films and series added weekly For more information, email monty@brandwith.tv

Documentaries, Streaming and On Demand Dive deep into 1,800+ shows across science, history, technology, nature, health, human interest and more.

Launched by Discovery Communications founder and media visionary John Hendricks, CuriosityStream is the award-winning streaming and on demand destination where viewers can journey through our world and beyond. Our immersive experiences feature experts from all fields of inquiry, stunning visuals, and unrivaled storytelling to demystify science, history, technology, nature, health, human interest and more. With over 1,800 documentary features and series, including exclusive originals, CuriosityStream is available on most devices and platforms in over 160 countries worldwide.

Exclusive content from the world’s best filmmakers

Curated collections handpicked by our experts

For more information, email monty@brandwith.tv

New films and series added weekly

formatswho’swho

Who’s who on Asia’s formats charts for 1H 2018 FremantleMedia 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43.

44.

45.

46.

47.

48.

49.

50.

51.

52.

53.

54.

55.

Asia’s Got Talent S3 Boxing Glove Vietnam S1 Cambodian Idol S3 Cambodian Idol S4 Cambodia’s Got Talent S2 Cambodia’s Got Talent S3 Cambodia’s Got Talent S4 Distraction Bengali India Entertainment Tonight Thailand S1 Family Feud Indonesia S19 Family Feud Indonesia S20 Family Feud Mongolia Family Feud Myanmar S5 Family Feud Myanmar S6 Family Feud Myanmar S7 Family Feud Thailand S3 Family Feud Thailand S4 Hear Me Love Me India Hear Me, Love Me, See Me China S1 Heaven Or Hell Cambodia S1 Hole In The Wall Vietnam S2 Hot Streak Indonesia S1 Idol Extra Indonesia S3 Indian Idol S10 Indonesian Idol S9 It Girls China Kid’s Got Talent China S1 La Banda Philippines S2 Man O Man Vietnam S1 Man O Man Vietnam S2 Match Game Indonesia S1 Mongolia’s Got Talent S3 My Mom Cooks Better Than Yours Thailand S1 My Mum Cooks Better Than Yours Vietnam S4 Myanmar Idol S3 Myanmar’s Got Talent S5 Philippines Got Talent S6 Philippines Got Talent S7 Price Is Right Cambodia S1 Price Is Right Indonesia Price Is Right Thailand S4 Price Is Right Thailand S5 Price Is Right Vietnam S13 Sri Lanka’s Got Talent S1 Take Guy Out Thailand S3 Take Me Out Thailand S13 Thailand’s Got Talent S7 Thank God You’re Here!

Cambodia S1 Thank God You’re Here!

Thailand S1 Thank God You’re Here!

Vietnam S3 Thank God You’re Here!

Vietnam S4 X Factor Cambodia S1 X Factor Cambodia S2 X Factor Myanmar S3 X Factor Thailand S2

Endemol Shine 1.

2.

3.

4.

5.

1 vs 100 Korea S 16 1 vs 100 Korea S 17 Armchair Detectives Thailand S1 The Band Rules Vietnam S2 Big Brother Hindi S12

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43.

44.

45.

46.

47.

48.

49.

Big Brother Kannada S5 Big Brother Kannada S6 Big Brother Malayalam S1 Big Brother Marathi S1 Big Brother Philippines S8 Big Brother Tamil India S2 Big Brother Telugu India S2 The Big Music Quiz Vietnam S1 The Bridge Celebrity MasterChef Vietnam S1 The Choice Vietnam S1 Don’t Lose The Money Cambodia S1 The Face All Stars Thailand S1 The Face Men Thailand S2 The Face Vietnam S3 Family Food Fight China Fear Factor India S10 Humans China S1 Hunted China ICON China MasterChef Cambodia S1 MasterChef Cambodia S2 MasterChef Junior Thailand S2 MasterChef Myanmar S1 MasterChef Singapore S1 MasterChef Thailand S2 Million Dollar Minute Vietnam S3 Million Dollar Minute Vietnam S4 The Money Drop Myanmar S1 The Money Drop Myanmar S2 The Money Drop Myanmar S3 The Money Drop Thailand S3 Odd One In Vietnam S5 Perfect On Paper Thailand S1 Puzzle Masters China S1 Show Me Your Son Thailand S1 Singer Takes It All Thailand S3 Singer Takes It All Vietnam S1 Star Academy Mongolia S1 The Wall Thailand S1 Your Face Sounds Familiar Kids Philippines S2 Your Face Sounds Familiar Kids Thailand S1 Your Face Sounds Familiar Mongolia S3 Your Face Sounds Familiar Vietnam S6

Talpa 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

5 Gold Rings Thailand 5 Gold Rings Vietnam Dance Dance Dance Thailand Human Knowledge Thailand I Love My Country Cambodia It Takes 2 Vietnam S2 Stars of Tomorrow Vietnam S1 The Next Boy/Girl Band Indonesia S2 The Next Boy/Girl Band Thailand The Next Boy/Girl Band Vietnam The Voice Cambodia S3 The Voice India S2 The Voice Kids Cambodia S2 The Voice Kids India S2 The Voice Kids Indonesia S3 The Voice Kids Philippines S4 The Voice Kids Thailand S6

18.

19.

20.

21.

22.

23.

24.

The Voice Kids Vietnam S6 The Voice Mongolia The Voice Myanmar The Voice Thailand S6 The Voice Thailand S7 The Voice Vietnam S5 The Wishing Tree Vietnam

CJ ENM 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

Crazy Market Thailand S1 Get It Beauty Malaysia Get It Beauty Vietnam Golden Tambourine Thailand S1 Grandpas Over Flowers Thailand S1 I Can See Your Voice Indonesia S3 I Can See Your Voice Philippines S3 I Can See Your Voice Thailand S2 I Can See Your Voice Thailand S3 Love at First Song Vietnam Memory Japan Oh My Ghost Thailand Show Me The Money Thailand S1 Signal Japan

NBCUniversal 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

Hollywood Game Night Thailand S3 Hollywood Game Night Thailand S4 Hollywood Game Night Vietnam Real Housewives of Bangkok Saturday Night Live China Still Standing Mongolia Still Standing Thailand S5 Suits Japan Suits Korea Top Chef Indonesia S2 Top Chef Thailand S2 Top Chef Vietnam S2 World Of Dance Philippines World Of Dance Thailand

Warner Bros 1.

2.

3.

4.

5.

6.

7.

8.

9.

The Bachelor Japan S2 The Bachelor Vietnam Cold Case Japan S2 Little Big Shots Indonesia S1 Little Big Shots Philippines S2 Little Big Shots Thailand S1 Little Big Shots Thailand S2 Little Big Shots Thailand S3 The Mentalist Korea

8 titles each CBS Studios International Asia’s Next Top Model S6, Cambodia’s Next Top Model S2, The Doctors Malaysia, Hollywood Squares India S1, Hollywood Squares Thailand S1, India’s Next Top Model S1, Mongolia’s Next Top Model S2, Top Model India Fuji TV The Confidence Man China, The Confidence Man Korea, First Class China, Ghostwriter China, Hundred Million Stars from the Sky Korea, Matrimonial Chaos Korea, Rich Man, Poor Woman Korea, Second to Last Love China Keshet Lovers or Liars Vietnam, Manbirth

Philippines, Manbirth Vietnam, Master Class Vietnam, Masters Of Dance Vietnam, Rising Star India S2, Rising Star Indonesia S3, Who’s on Top? Indonesia

6 titles each All3media Catch Me Out Thailand, Gogglebox Mongolia S5, The Great Art Robbery China, Hit It Singapore, Sexy Beasts Vietnam, Undercover Boss Japan S3 Armoza The Arbitrator Movie, Honey Badgers India, Hostages India, I Can Do That!

Philippines S2, La Famiglia India, Pull Over Thailand BBC Worldwide Criminal Justice India, Life On Mars Korea, Luther Korea, Mistress Korea, The Office India, Orphan Black Japan Sony Pictures Television Brainiest Vietnam, Chosen China, Raid the Cage S2, Shark Tank Mongolia S2, Shark Tank Vietnam S1 and S2

5 titles each KBS Descendants of the Sun Vietnam, The Good Doctor Japan, The Return of Superman Thailand, Singing Battle Indonesia, Singing Battle Vietnam TV Asahi 31 Legged Race China, 31 Legged Race Thailand S13, Beat The Champions Mongolia, Noisy Neighbours Vietnam S4, Turn Back Vietnam S3

4 titles each Red Arrow Studios International Body & Brain Vietnam, My Man Can Cambodia, You Deserve It Vietnam S5, You Deserve It Vietnam S6 Dori Media In Treatment China, It Girls Myanmar, Selfie Challenge Vietnam, The Best Of All Thailand S1 Nippon TV Mother Korea, Pharaoh! China S5, Pharaoh! China S6, Your Hoe Is My Business China

2 titles each ITV Studios Global Entertainment Come Dine With Me Mongolia S2 & Meet The Parents Vietnam Mediacorp The Awakening China New edition & The Little Nyonya China - New edition Viacom Lip Sync Battle Philippines S3 & Lip Sync Battle Vietnam S2

& with 1 title each 20th Century Fox Glee Vietnam; A+E Networks Man vs Child Korea; ABS-CBN Sanay Wala Na Wakas; Emtek Syurga Yang Ke 2 Malaysia; Fox Networks Group Heartbeat Malaysia; Global Agency My Wife Rules Thailand; MBC My Coffee Prince Malaysia; NHK Document 72 Hours China; Passion Distribution Drag Race Thailand; SBS My Love From The Star Vietnam

Source: Distributors/rights holders, broadcasters, ContentAsia Notes: 1H 2018’s data updated as of 30 June 2018. Titles were on air or premiered in 2018, or were commissioned for broadcast in 2018/9 in Asia. Does not include: re-runs, format options, titles/formats created solely for a sponsor/s, titles/formats which have been around from Q1 2017 without any updates, and shows created by broadcasters for their own channels that have not been sold as formats to anyone else. All distributors and formats rights holders were given equal opportunity to participate. For information/feedback, please contact aqilah@contentasia.tv 14

contentasia issue four, august 2018

formats1H2018

Titles Cambodian Idol S3 Cambodian Idol S4 Cambodia's Got Talent S2 Cambodia's Got Talent S3 Cambodia's Got Talent S4 Cambodia's Next Top Model S2

Rights holder FremantleMedia/Syco FremantleMedia/Syco FremantleMedia/Syco FremantleMedia/Syco FremantleMedia/Syco CBS Studios Int’l

Country Cambodia Cambodia Cambodia Cambodia Cambodia Cambodia

Broadcaster/channel Hang Meas HDTV Hang Meas HDTV Hang Meas HDTV Hang Meas HDTV Hang Meas HDTV CTN

Genre Singing competition Talent

Don't Lose The Money Cambodia season 1 Heaven Or Hell Cambodia S1

Endemol Shine Group

Cambodia

Hang Meas HDTV

Game Show

FremantleMedia

Cambodia

Hang Meas TV

Game Show

I Love My Country Cambodia

Talpa

Cambodia

Hang Meas TV

Entertainment

MasterChef Cambodia S1 MasterChef Cambodia S2 My Man Can Cambodia S1 Price Is Right Cambodia S1

Endemol Shine Group Cambodia Endemol Shine Group Cambodia Red Arrow Studios Int’l Cambodia

CTN CTN MyTV

Reality – Cooking Game Show

FremantleMedia

Cambodia

Hang Meas TV

Game Show

Thank God You're Here!

Cambodia S1

FremantleMedia

Cambodia

Hang Meas TV

Comedy improv

The Voice Cambodia S3

Talpa

Cambodia

Hang Meas HDTV

The Voice Kids Cambodia S2 X Factor Cambodia S1 X Factor Cambodia S2 31 Legged Race China

Talpa

Cambodia

Hang Meas HDTV

FremantleMedia/Syco Cambodia FremantleMedia/Syco Cambodia TV Asahi China

Hang Meas TV Hang Meas TV CCTV14

Singing competition Singing competition Singing competition Sports

Chosen China

Sony Pictures Television China

Drama

The Confidence Man China

Fuji TV

China

iQiyi (China & Taiwan), Netflix TBC

Document 72 Hours China NHK

China

Tencent

Factual

Family Food Fight China

Endemol Shine Group

China

TBC

First Class China

Fuji TV

China

TBC

Reality – Cooking Drama

Ghostwriter China

Fuji TV

China

TBC

Drama

The Great Art Robbery China Hear Me, Love Me, See Me China S1 Humans China S1

all3media

China

TBC

Drama

FremantleMedia

China

Anhui TV

Reality – Modelling

Drama

TBC

Hunted China

Endemol Shine Group/ China Matador Film, Sveriges Television Endemol Shine Group China

Reality – Dating Drama

Shenzhen TV

Factual

ICON China

Endemol Shine Group

China

YOUKU

In Treatment China

Dori Media/Sheleg Productions Ltd

China

TBC

Reality Fashion/design Drama

It Girls China Kid's Got Talent China S 1

FremantleMedia China FremantleMedia/Syco China

iQiyi Tencent Video

Reality Talent

16

Synopsis Contest to find the most outstanding unsigned solo recording artist (or "idol") The talent show with no age limit, no talent restrictions and no cultural boundaries Modeling competition. Winners receive a modelling contract, a cover shoot and a photo spread in a fashion magazine Two teams go head-to-head to win a life-changing amount of money A quiz/game show where contestants face a choice: to be clever in Heaven or risk everything in a horrendously hilarious journey to Hell and back Celebrity teams join forces with the audience to compete in multiple questions centered on Cambodia A competitive cooking reality show A comedy game show where women gamble on the abilities of their men.

Contestants compete for cash and prizes by guessing the pricing of merchandise Tests celebrities’ improvisational skills by throwing them into unknown situations that they must ad-lib their way through Singing competition to find unsigned singing talent Kids version of The Voice Performers compete to become the nation's next singing sensation 30 elementary school children run for 50 meters with their legs tied together A couple, both doctors, embark on a desperate journey in Australia.

A con artist team of three resorts to any means necessary to steal from money-mad, insatiable and unscrupulous bosses Activity is recorded in one place for 72 hours Home cooking competition Women clash daily in a treacherous catfight to reach the top of the world A genius but tormented novelist becomes dependent on a ghost writer, who decides to seek her own fame and fortune An illusionist steals a painting from a renowned art collector A single girl dates 3 guys in a day, without leaving her room What happens if technology become so advanced it threatens to take over our lives?

Groups of ordinary people go on the run, hunted by a crack team of investigators Inspirational lifestyle content for millions of millennials The series follows 5 psychotherapy treatments (9 sessions each). Each episode is a 30-minute dialogue between therapist and patient Combo fashion and reality show Talented kids showcase their skills without any form of competition or judging panel

contentasia issue four, august 2018

ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama ulama

Primeworks Studio Primeworks Studio

Asian stories for the world Asian stories for the world

JJ Revolusi Revolusi Ejen Ejen Ali Ali

nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula Experience the earliest historical footprints of ula nusantara ulama nusantara Islam in the Nusantara region nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula nusantara ulama nusantara ula

Alama Alama Nusantara Nusantara Experience of Islam Islam in in the the Nusantara Nusantara region region Experience the the earliest earliest historical historical footprints footprints of Best Best of of the the World World Japan Japan Primeworks.com.my Primeworks.com.my

p r i m ewo r k s . co m . my

formats1H2018

Titles Pharaoh! China S5 (Crazy Magic)

Rights holder Nippon TV

Country China

China

Broadcaster/channel Aniworld TV (Hunan Media Group Subsidiary) Hunan Golden Eagle Jiangsu Broadcasting Corporation / Vision Youku

China

TBC

Drama

China

TBC

Drama

China

TBC

Drama

China

TBC

Drama

India India

Colors Colors Kannada

Reality - Social Experiment

India

Colors Kannada

India

Asianet

India

Colors Marathi

India

Star Vijay

India

Star Maa

India

Applause Drama Entertainment (digital) Star Jalsa Game Show

Pharaoh! China S6 Nippon TV Puzzle Masters China Endemol Shine Group season 1 Saturday Night Live China NBCUniversal Int’l Formats Second to Last Love Fuji TV China The Awakening China Mediacorp – New edition The Little Nyonya China Mediacorp – New edition Your Home Is My Business Nippon TV China Big Brother Hindi 12 Endemol Shine Group Big Brother Kannada Endemol Shine Group season 5 Big Brother Kannada Endemol Shine Group season 6 Big Brother Malayalam Endemol Shine Group season 1 Big Brother Marathi Endemol Shine Group season 1 Big Brother Tamil India Endemol Shine Group season 2 Big Brother Telugu India Endemol Shine Group season 2 Criminal Justice India BBC Studios Distraction Bengali India

FremantleMedia

India

Fear Factor India season 10 Hear Me Love Me India

Endemol Shine Group

India

FremantleMedia

India

Hollywood Squares India season 1

CBS Studios Int’l

India

Honey Badgers India

Armoza Formats

India

Hostages India

Armoza Formats

India

Indian Idol S10

19 Entertainment/ FremantleMedia, U.K. CBS Studios Int’l

India

Armoza Formats

India

The Office India

BBC Studios

India

Rising Star India season 2 Top Model India The Voice India S2 The Voice Kids India S2 Family Feud Indonesia S19 Family Feud Indonesia S20 Hot Streak Indonesia S1 I Can See Your Voice Indonesia S3

Keshet International CBS Studios Int’l Talpa Talpa FremantleMedia FremantleMedia FremantleMedia CJ ENM

India India India India Indonesia Indonesia Indonesia Indonesia

Idol Extra Indonesia S3

19 Entertainment/ FrementleMedia, U.K. 19 Entertainment/ FrementleMedia, U.K. Warner Bros Int’l TV Production

Indonesia

India's Next Top Model S1 (English) La Famiglia India

Indonesian Idol S9 Little Big Shots Indonesia S1 18

China China

India

Indonesia Indonesia

Genre Game Show

Synopsis A large-scale studio game show with cash prizes

Game Show

A hunt for China’s smartest puzzle solvers SNL China fell foul of censors early in its run, but seems to have been resurrected A couple fall in love late in life –and every family member is an obstacle A drama about Chinese immigrants to Singapore, set in the 1920s The story of the descendants of Chinese immigrants A single real-estate agent is known for closing the deal no matter what Strangers live together with cameras/ microphones recording every move

Entertainment

A young man is accused of a murder he doesn’t remember committing 4 celebrity contestants try hard not to be distracted as they play 3 rounds of quizzes Colors Game show Participants put aside their biggest fears for the chance to win a cash prize Amazon Prime Video Reality – Dating Tech takes virtual dating to the next level as a single woman dates three guys in a day – without leaving her room Star India Game Show A panel game show in which contestants play tic-tac-toe to win cash and prizes TBC Drama 4 small-town friends change their identities to get jobs at a top financial firm TBC Drama A surgeon is forced to choose between her oath to save lives and her family Sony Entertainment Singing The search for a solo pop superstar Television competition Colors Reality – 12 girls battle for the top model spot Modelling TBC Drama Embarrassing, bizarre and insane moments that are a part of every family’s life Applause Drama Jagdeep Chaddha and his hapless atEntertainment (digital) tempts to inspire a reluctant workforce Colors Singing contest Viewers control narrative via an app Colors Infinity Reality – Models 12 aspiring models vie for stardom &TV Singing contest A hunt for unsigned talent &TV Singing contest Kids version of The Voice GTV Game show Contestants have to guess the top answers to a quiz based on surveys GTV GTV Game Show A word-based gameshow MNC TV Singing A professional singer and celebrity competition entertainers guess who has real vocal talent RCTI Singing Picks up where Idol leaves off, with incompetiion terviews & behind the scenes insights RCTI Singing To find the most outstanding unsigned competition solo recording artist (or “idol”) Global TV Entertainment Family programming featuring extraordinary engaging kids. contentasia issue four, august 2018

Titles Match Game Indonesia S1 Price Is Right Indonesia Rising Star Indonesia S3 Singing Battle Indonesia

Rights holder FremantleMedia

Country Indonesia

Broadcaster/channel Genre GTV Game Show

FremantleMedia Keshet International

Indonesia Indonesia

RCTI RCTI

Game Show Talent

KBS

Indonesia

GTV

Singing contest

The Next Boy/Girl Band Indonesia S2

Talpa

Indonesia

Global TV

Talent

The Voice Kids Indonesia S3 Top Chef Indonesia S2

Talpa

Indonesia

GTV

NBCUniversal International Keshet International

Indonesia

SCTV

Indonesia

RCTI

Singing competition Reality Cooking Game Show

Japan Japan

Amazon Prime Video Reality - Dating Japan Wowow Drama

The Good Doctor Japan

Warner Bros Int’l TV Production Warner Bros Int’l TV Production KBS

Japan

Fuji TV

Drama

Memory Japan

CJ ENM

Japan

Fuji TV

Drama

Orphan Black Japan (Orphan Black - 7 Genes)

BBC Studios

Japan

Tokai TV and Fuji TV Networks

Drama

Signal Japan

CJ ENM

Japan

Fuji TV

Drama

Suits Japan

NBCUniversal

Japan

Fuji TV

Drama

Japan

NHK

Korea Korea Korea

KBS2 KBS2 TBC

Reality Character led Game Show Drama

Korea

TBC

Drama

Korea Korea

OCN MBC

Drama Drama

Who's on Top? Indonesia

The Bachelor Japan S2 Cold Case Japan S2

Undercover Boss Japan S3 all3media/Studio Lambert 1 vs 100 Korea season 16 Endemol Shine Group 1 vs 100 Korea season 17 Endemol Shine Group The Confidence Man Fuji TV Korea Hundred Million Stars from Fuji TV the Sky Korea Life On Mars Korea BBC Studios Luther Korea BBC Studios

Man vs Child Korea Matrimonial Chaos Korea

A+E Networks Fuji TV

Korea Korea

Lifetime KBS

Reality – Food Drama

Mistress Korea Mother Korea

BBC Studios Nippon TV

Korea Korea

OCN tvN

Drama Drama

Rich Man, Poor Woman Korea Suits Korea The Mentalist Korea

Fuji TV

Korea

Dramax

Drama

Korea Korea

KBS TV2

Drama Drama

The Doctors Malaysia

NBCUniversal Warner Bros Int’l TV Production CBS Studios Int’l

Malaysia

Astro

Talk show

Get It Beauty Malaysia

CJ ENM

Malaysia

TBC

Heartbeat Malaysia

Fox Networks Group

Malaysia

RTM

Variety – Health/beauty Drama

My Coffee Prince Malaysia Sanay Wala Na Wakas Malaysia Syurga Yang Ke 2 Malaysia Beat The Champions Mongolia

MBC

Malaysia

Astro

Drama

ABS-CBN

Malaysia

Astro Prima

Drama

Emtek

Malaysia

Astro

Drama

TV Asahi

Mongolia

TV9

Sports

Synopsis Contestants attempt to match the answers of six celebrities Contestants guess prices to win prizes Talent format in which viewers control the show’s narrative via an integrated app.

Non-singer celebs team up with music producers Two top record labels will take each other on to create the next boy/girl band Kids version of The Voice Chefs compete against each other in culinary challenges.

A show where money isn’t the only thing that goes up & down, contestants do too One lucky man has the opportunity to find the woman of his dreams Cold case investigations revisited A human drama about pediatric surgeons’ love and endeavors to save lives A warm-hearted lawyer, suffering from Alzheimers, struggles to keep his memories The story of Sara Aoyama who enters this sci-fi thriller when she witnesses a suicide A veteran detective communicates with a criminal profiler through time and space A college dropout gets a job in a law firm without actually attending law school Bosses go undercover in their own businesses 1 player battles 100 opponents through a series of questions Con-artists resort to any and all means to steal from unscrupulous industry bosses A detective investigates his girlfriend’s suicide, which turns out to be a murder A retro investigation drama A brilliant but emotionally impulsive detective is tormented by the dark side of humanity Young cooks challenge famous chefs A romcom about a divorced couple who fall in love all over again A story about 4 women in their 30s An unpredictable story of motherand-daughter bonding A modern day Cinderella story Legal drama A faux psychic helps police solve crimes Health & wellness specialists offer advice Beauty talk and tutorials A rich man meets the young girl who received his dead fiancé’s heart Romcom about a girl who pretends to be a boy at an all-male cafe Poor girl, rich heir, stranded on an island. Can their love survive?

Sabrina’s family is thrown into turmoil when she wakes from a coma Celebrities challenge world-class athletes at their own sports 19

formats1H2018

Titles Come Dine With Me Mongolia S2 Family Feud Mongolia Gogglebox Mongolia S5

Rights holder ITV Studios Global Entertainment FremantleMedia Int’l all3media

Country Mongolia

Broadcaster/channel Genre Mongol TV Entertainment

Mongolia Mongolia

TV2 Mongol TV

Game Show Factual

Mongolia's Got Talent S3 Mongolia's Next Top Model S2 Shark Tank Mongolia S2 Star Academy Mongolia S1 Still Standing Mongolia The Voice Mongolia Your Face Sounds Familiar Mongolia S3 Family Feud Myanmar S5 Family Feud Myanmar S6 Family Feud Myanmar S7 It Girls Myanmar

FremantleMedia/Syco Mongolia CBS Studios Int’l Mongolia

Mongol TV EduTV

Sony Pictures Television Mongolia Endemol Shine Group Mongolia

Mongol TV EduTV

Talent Reality – Modelling Reality – Biz Talent

NBCUniversal/Armoza Talpa Endemol Shine Group

Mongolia Mongolia Mongolia

TV9 Mongol TV EduTV

Game Show Singing contest Singing contest

FremantleMedia FremantleMedia FremantleMedia Dori Media Group

Myanmar Myanmar Myanmar Myanmar

MRTV4/Channel 7 MRTV4/Channel 7 MRTV4/Channel 7 TBC

Game Show

Endemol Shine Group Endemol Shine Group

Myanmar Myanmar

MRTV 4 & Pyone Play Channel 7

Endemol Shine Group

Myanmar

Channel 7

Synopsis Strangers get together to compete for cash prizes as best hosts Contestants guess answers to a quiz Highlights of the week’s TV intercut with footage of people watching at home Talent show open to anyone & everyone Beatiful women compete for stardom Would-be entrepreneurs compete Aspiring young artists on their quest for stardom 10 opponents vie for $1m prize Hunt for unsigned singing talent Celebrity contestants imitate musical icons Contestants have to guess the top answers to a quiz based on surveys

Reality Character led Reality – Food Game Show

“It Girls” join forces to build a fashion site

MasterChef Myanmar S1 The Money Drop Myanmar S1 The Money Drop Myanmar S2 The Money Drop Myanmar S3 Myanmar Idol S3

Endemol Shine Group

Myanmar

Channel 7

FremantleMedia

Myanmar

FremantleMedia/Syco Talpa FremantleMedia/Syco Endemol Shine Group

Myanmar Myanmar Myanmar Philippines

Singing competition Talent Singing contest Singing contest Reality – Social Experiment

Hunt for unsigned solo recording artist

Myanmar's Got Talent S5 The Voice Myanmar X Factor Myanmar S3 Big Brother Philippines S8

I Can Do That! Philippines S2 I Can See Your Voice Philippines S3 La Banda Philippines S2 Lip Sync Battle Philippines S3 Little Big Shots Philippines S2 Manbirth Philippines

Armoza Formats

Philippines

Myanmar National TV and Channel 9 MRTV-4, CH 7 MRTV4 MRTV-4/Channel 7 ABS-CBN Channel 2, Jeepney TV Channel and 30 provincial stations & TFC Platforms Lifestyle Network

Game Show

CJ ENM

Philippines

ABS-CBN

FremantleMedia Viacom International Media Networks Warner Bros Int’l Television Production Keshet International

Philippines Philippines

ABS-CBN Channel 2 GMA Network

Singing competition Talent Talent

Philippines

ABS-CBN Channel 2

Entertainment

Philippines

CNN Philippines

Philippines Got Talent S6 Philippines Got Talent S7 The Voice Kids Philippines S4 World Of Dance Philippines Your Face Sounds Familiar Kids Philippines S2

FremantleMedia FremantleMedia Talpa

Philippines Philippines Philippines

ABS-CBN Channel 2 ABS-CBN Channel 2 ABS-CBN Channel 2

NBCUniversal

Philippines

ABS-CBN

Endemol Shine Group

Philippines

Reality – Social Experiment Talent Talent Singing competition Dance competition Singing competition

Celebrities are challenged to perform breath-taking live acts Pros and celebs guess who has real vocal talent based on a few clues Hunt for a superstar 5-piece boyband Celebrities go head to head lipsyncing Family programming featuring extraordinary engaging kids Dads discover what to expect when expecting Talent show open to everyone Talent show open to everyone Kids version of The Voice

Asia's Got Talent S3 Asia's Next Top Model S6 The Bridge

FremantleMedia/Syco Regional CBS Studios Int’l Regional Endemol Shine Group Regional

Hit It Singapore MasterChef Singapore S1

all3media Endemol Shine Group

Sri Lanka's Got Talent S1 31 Legged Race Thailand S13

FremantleMedia/Syco Sri Lanka TV Asahi Thailand

5 Gold Rings Thailand Armchair Detectives Thailand S1

Talpa Endemol Shine Group

ABS-CBN Channel 2, Yey Channel, Jeepney TV Channel and 30 provincial stations & TFC Platforms AXN Talent Talent show open to everyone FOX Life Reality – Models Would-be models compete Vuclip Malaysia Drama Crime thriller exploring the tensions between neighbouring countries Mediacorp Suria Game Show Sports-inspired game show Mediacorp ChanReality – Food Hunt for the top amateur chef nel 5 Maharaja TV Talent Talent show open to everyone Channel 9 MCOT Sports 30 elementary school kids run with their legs tied together. The fastest team wins!

Channel 7 Game Show Players answer questions over 5 levels.

Workpoint TV Game Show Armchair detectives solve a whodunnit

20

Singapore Singapore

Thailand Thailand

Hunt for a top amateur chef A pair of contestants are given their cash prize at the start of the show. All they have to do it keep hold of it

Open-to-all contest for top talent Hunt for unsigned singing talent Search for a singing sensation A group of strangers live together in a house with cameras and microphones recording their every move

A range of dance acts compete for the grand prize 8 celebs from previous series come together to mentor talented kids

contentasia issue four, august 2018

LATEST RESEARCH

Asia Video Content Dynamics 2018 Media Partners Asia

Latest Research Asia Video Content Dynamics 2018

Key Trends In Content Consumption, Investment And Production In Asia The Asia Pacific video content market in 2017 was valued at US$10.2 billion with consistent growth in spends. MPA’s latest research profiles top players in TV, OTT and films acrosskeymarkets*.Thereportcoverstotalcontent spends by media, production and acquisition costs, TV ratings by genre and a market outlook on how local and regional OTT program libraries compare. Also included is a score card on box office revenues of Hollywood films and local box office releases

Key Trends In Content Consumption, Investment And Production In Asia The Asia Pacific video content market in 2017 was valued at US$10.2 billion with consistent growth in spends.

MPA’s latest research profiles top players in TV, OTT and films across key markets*. The report covers total content spends by media, production and acquisition costs, TV ratings by genre and a market outlook on how local and regional OTT program libraries compare. Also included is a score card on box office revenues of Hollywood films and local box office releases.

To learn more or to get a preview, contact Lavina Bhojwani lavina@media-partners-asia.com

*India, Indonesia, Korea, Malaysia, The Philippines, Thailand and Vietnam.

media-partners-asia.com

formats1H2018

Titles Catch Me Out Thailand

Rights holder all3media

Country Thailand

Broadcaster/channel Genre TBC Entertainment

Crazy Market Thailand S1

CJ ENM

Thailand

TRUE4U

Game Show

Dance Dance Dance Thailand Drag Race Thailand

Talpa

Thailand

LINE TV

Passion Distribution

Thailand

LINE TV

Dance competition Reality – Fashion/Design

Entertainment Tonight Thailand S1 The Face All Stars Thailand S1 The Face Men Thailand S2 Family Feud Thailand S3 Family Feud Thailand S4 Golden Tambourine Thailand S1 Grandpas Over Flowers Thailand S1 Hollywood Game Night Thailand S3 Hollywood Game Night Thailand S4 Hollywood Squares Thailand S1 Human Knowledge Thailand I Can See Your Voice Thailand S2 I Can See Your Voice Thailand S3 Little Big Shots Thailand S1

FremantleMedia

Thailand

PPTV

Talk show

Endemol Shine Group

Thailand

Channel 3

Reality

Endemol Shine Group

Thailand

Kantana

Reality

FremantleMedia Int’l FremantleMedia Int’l CJ ENM

Thailand Thailand Thailand

Channel One Channel One CH7

Game Show Game Show Game Show

CJ ENM

Thailand

TRUE4U

Reality

NBCUniversal

Thailand

Channel 3

Game Show

NBCUniversal

Thailand

Channel 3

Four famous elderly actors travel overseas Two contestants take part in a casual game night with celebrities and win cash prizes

CBS Studios Int’l

Thailand

One 31 HD

Game Show

Celebrity tic-tac-toe game show

Talpa

Thailand

PPTV

Entertainment

CJ ENM

Thailand

Workpoint TV

Singing competition

CJ ENM

Thailand

Workpoint TV

Warner Bros Int’l TV Production Warner Bros Int’l TV Production Warner Bros Int’l TV Production Endemol Shine Group

Thailand

TV3

Entertainment

Studio entertainment show about estimating human behavior A studio-based music entertainment show where a professional singer and panel of celebrity entertainers guess who has real vocal talent and who doesn’t Extraordinary engaging kids show off

Thailand

TV3

Entertainment

Extraordinary engaging kids show off

Thailand

TV3

Entertainment

Extraordinary engaging kids show off

Thailand

BBTV Channel 7

Reality – Food

Young chefs compete

Endemol Shine Group Endemol Shine Group

Thailand Thailand

BBTV CH 7 BBTV Ch 7

Reality – Food Game Show

FremantleMedia

Thailand

Workpoint TV

My Wife Rules Thailand

Global Agency

Thailand

Channel 7

Oh My Ghost Thailand

CJ ENM

Thailand

TRUE4U

Perfect On Paper Thailand S1 Price Is Right Thailand S4 Price Is Right Thailand S5 Pull Over Thailand

Endemol Shine Group

Thailand

Workpoint TV

FremantleMedia FremantleMedia Armoza Formats/ Createit Studio NBCUniversal Int’l

Thailand Thailand Thailand

True4U Channel True4U Channel Channel 3

Thailand

TBC

The Return of Superman Thailand Show Me The Money Thailand S1

KBS

Thailand

Channel 7

CJ ENM

Thailand

TRUE4U

Show Me Your Son Thailand S1 Singer Takes It All Thailand S3 Still Standing Thailand S5 Take Guy Out Thailand S3

Endemol Shine Group

Thailand

Workpoint TV

Endemol Shine Group

Thailand

BBTV CH 7

NBCUniversal/Armoza FremantleMedia

Thailand Thailand

Channel 7 LINE TV

Little Big Shots Thailand S2 Little Big Shots Thailand S3 MasterChef Junior Thailand S2 MasterChef Thailand S2 The Money Drop Thailand S3 My Mom Cooks Better Than Yours Thailand S1

Real Housewives of Bangkok

22

Synopsis Regular people have to convince the audience they are professional entertainer Contestants identify food using 5 senses Celebs reenact famous dance acts using augmented reality tech Talented drag queens compete for the title of Thailand’s Next Drag Superstar An inside look at TV, film and music, with celebrity interviews Supermodels lead a team of aspiring young models Supermodels choose new faces to create teams of potential models Contestants guess survey answers Contestants guess survey answers Celeb teams compete with gusto

Young chefs compete Contestants have to hold onto piles of cash Reality – Food Parent & child teams compete. Kids cook and parents instruct from the sidelines Reality – Food Wives give instructions. Husbands cook Drama A timid girl is possessed by a lustful ghost Reality – Dating Science is deployed in a dating experiment Game Show Contestants guess prices Game Show Contestants guess prices Game Show Lucky car owners get the chance to win cars Drama Personal and professional lives of several women living in Bangkok, Thailand Reality Workaholic dads stay home to look after their kids Talent A rap battle reality competition show judged by industry professionals Reality - Dating

Mothers and their sons compete to win the heart of one bachelorette Singing A live singing competition with real competition time viewer participation Game Show 10 opponents vie for $1-million prize Reality – Dating A man and his quest for the perfect date contentasia issue four, august 2018

ATF Asia TV Forum & Market In association with miptv and mipcom Asia’s entertainment content market

If it’s Asia It’s ATF Register today at www.asiatvforum.com Marina Bay Sands Singapore 4 Dec 2018 ATF Leader’s Summit 5-7 Dec Market, conference, networking Held in conjunction with: ScreenSingapore An event of: Singapore Media Festival Produced by: Reed Exhibitions Supported by: INFOCOMM MEDIA Development authority

REGISTER TODAY AT www.asiatvforum.com.

M A R I N A B AY S A N D S | S I N G A P O R E Held in conjunction with:

An event of:

Produced by:

4 DEC 2018

ATF Leaders’ Summit

Supported by:

5-7 DEC 2018

Market. Conference.

Networking Events Held in:

formats1H2018

Titles Take Me Out Thailand S13

Rights holder FremantleMedia

Thailand's Got Talent S7 Thank God You're Here!

Thailand S1 The Best of All Thailand S1

FremantleMedia/Syco Thailand FremantleMedia Thailand Dori Media Group/ Abot Hamaeiri Talpa

Country Thailand

Thailand

The Next Boy/Girl Band Thailand The Voice Thailand S6 Talpa The Voice Thailand S7 Talpa The Voice Kids Thailand S6 Talpa

Thailand Thailand Thailand Thailand

Top Chef Thailand S2

NBCUniversal

Thailand

The Wall Thailand S1 World of Dance Thailand

Endemol Shine Group NBCUniversal

Thailand Thailand

X Factor Thailand S2 Your Face Sounds Familiar Kids Thailand S1 5 Gold Rings Vietnam The Arbitrator Movie Vietnam The Bachelor Vietnam

FremantleMedia/Syco Thailand Endemol Shine Group Thailand

The Band Rules Vietnam S2 The Big Music Quiz Vietnam S1 Body & Brain Vietnam

Vietnam

Talpa Armoza Formats

Vietnam Vietnam

Warner Bros Int’l TV Production Endemol Shine Group

Vietnam

Endemol Shine Group

Vietnam

Red Arrow Studios Int’l Vietnam

Boxing Glove Vietnam S1 Brainiest Vietnam

FremantleMedia Vietnam Sony Pictures Television Vietnam

Celebrity MasterChef Vietnam S1 The Choice Vietnam S1 Descendants of the Sun Vietnam The Face Vietnam S3 Get It Beauty Vietnam Glee Vietnam

Endemol Shine Group

Vietnam

Endemol Shine Group KBS/Descendants of the Sun SPC Endemol Shine Group CJ ENM 20th Century Fox Television FremantleMedia/Fuji TV NBCUniversal

Vietnam Vietnam

It Takes 2 Vietnam S2

Talpa

Vietnam

Lip Sync Battle Vietnam season 2 Love at First Song Vietnam

Viacom International Media Networks CJ ENM

Vietnam Vietnam

Lovers or Liars Vietnam

Keshet International

Vietnam

Man O Man Vietnam S1 Man O Man Vietnam S2

FremantleMedia FremantleMedia

Vietnam Vietnam

Manbirth Vietnam

Keshet International

Vietnam

Master Class Vietnam

Keshet International

Vietnam

Masters of Dance Vietnam Meet The Parents Vietnam

Keshet International

Vietnam

ITV Studios Global Entertainment

Vietnam

Hole In The Wall Vietnam S2 Hollywood Game Night Vietnam

24

Vietnam Vietnam Vietnam Vietnam Vietnam

Broadcaster/channel Genre Synopsis Channel 3 Reality – Dating A single man dates 1 of 30 single women Workpoint TV Talent Talent show open to everyone One HD Comedy Celebrities have to ad-lib their way improv through unknown situations TV3 Game Show Will a crowd answer a question correctly more often than an individual?

Channel 7 Talent Two top record labels will take each other on to create the next boy/girl band Thai TV3 Singing Singing competition to find currently competition unsigned singing talent Thai TV3 Thai TV3 Singing Kids version of The Voice competition TBC Reality Chefs compete against each other in Cooking culinary challenges.

One 31 HD Game Show Game show with huge cash prizes GMM One HD Dance contests Performers competing for a grand prize Workpoint TV Singing contest Hunt for the next singing sensation BBTV Channel 7 Singing Personalities are transformed into competition legendary singers VTV3 Game Show Tech and skill align in a pic-based quiz TBC Feature Film A social worker discovers he is the lost son of the underworld’s most powerful man HTV7 Reality - Dating A man seeks the woman of his dreams Vinh Long TV, THVL 1 Talent The search for a lead singer for a professional big band HTV Game Show Celebs compete in a test of musical knowledge TBC Game Show Two strangers go after a huge cash prize VTV Sports Knockout comedy format VTV6 & VTV3 Game Show Quiz show to find the brainiest contestant VTV3 Reality – Food Hunt for the best amateur celebrity cook VTV Reality Eligible celebrities look for true love Danet (OTT first) Drama Romantic tale of love and comradeship among young soldiers and doctors TBC Reality Young models compete TBC Variety – Beauty Beauty specialists talk make up Danet, ZING TV, FPT Drama Musical comedy about a group of PLAY ambitious and talented young adults HTV7 Game Show Players contort themselves tthrough cutouts on a styrofoam wall VTV 3 Game Show Two contestants take part in a casual game night with celebs and cash prizes VTV3 Singing Celebrities, who are famous for anycompetition thing except singing, are coached by professional singers to form the ultimate duo HTV7 Talent Celebrities go head to head lip-syncing songs VTV3 Reality - Dating; A hybrid music dating show that Music matches people looking for their soulmates through musical taste HTV7 Game Show Can you recognise true love when you see it?

TBC Game Show A male beauty show with humour, entertainment and audience enTBC Game Show gagement VTV Reality – Social Dads discover what to expect when Experiment expecting HTV 3, Vietnam Talent Kids talent show with classic songs, only positive reviews and no eliminations HTV3 Dance Every move they make could be their competition last HTV Reality - Dating One singleton looking for love tries to find a ideal partner by quizzing their potential suitor’s mum and dad. contentasia issue four, august 2018

Titles Million Dollar Minute Vietnam S3 Million Dollar Minute Vietnam S4 My Love From The Star Vietnam My Mum Cooks Better Than Yours Vietnam S4 Noisy Neighbours Vietnam S4

Rights holder Country Endemol Shine Group/ Vietnam Seven Network Endemol Shine Group Vietnam

VTV6 & VTV9

SBS

Vietnam

Danet (OTT first)

Drama

FremantleMedia

Vietnam

VTV3

TV Asahi

Vietnam

HTV7

Reality Cooking Entertainment

Odd One In Vietnam S5

Endemol Shine Group

Vietnam

HTV7, DRT, HN1

Game Show

Price Is Right Vietnam S13

FremantleMedia

Vietnam

VTV3

Game Show

Raid the Cage S2

Sony Pictures Television Vietnam

HTV7

Game Show

Selfie Challenge Vietnam

Dori Media Group

Vietnam

SCTV

Game Show

Sexy Beasts Vietnam

all3media

Vietnam

TBC

Reality - Dating

Shark Tank Vietnam S1 Shark Tank Vietnam S2

Sony Pictures Television Vietnam Sony Pictures Television Vietnam

VTV1, VTV3 & InfoTV VTV1, VTV3 & InfoTV

Reality Business

Singer Takes It All Vietnam S1

Endemol Shine Group

Vietnam

VTV3

Singing competition

Singing Battle Vietnam

KBS

Vietnam

Vinh Long TV

Singing competition

Stars of Tomorrow Vietnam S1

Talpa

Vietnam

TBC

Talent

Thank God You're Here!

Vietnam S3 Thank God You're Here!

Vietnam S4 The Next Boy/Girl Band Vietnam The Voice Vietnam S5

FremantleMedia/ Working Dog FremantleMedia/ Working Dog Talpa

Vietnam

VTV3

Comedy improv

Vietnam

VTV3

Vietnam

VTV3

Talent

Talpa

Vietnam

VTV3

The Voice Kids Vietnam S6 The Wishing Tree Vietnam

Talpa

Vietnam

VTV3

Talpa

Vietnam

HTV3-DreamsTV

Singing competition Singing competition Factual

Top Chef Vietnam S2

NBCUniversal

Vietnam

HTV7

Reality – Food

Turn Back Vietnam S3

TV Asahi

Vietnam

HTV7

Entertainment

You Deserve It Vietnam S5 Red Arrow Studios Int’l Vietnam You Deserve It Vietnam S6 Red Arrow Studios Int’l Vietnam

VTV VTV

Game Show

Your Face Sounds Familiar Vietnam S6

VTV3

Singing contest

Endemol Shine Group

Vietnam

Broadcaster/channel Genre VTV3 Game Show

Synopsis Three contestants go head-to-head over four rounds in a general knowledge battle. Each night, $10,000 of safe money is up for grabs.

An alien stranded on earth falls in love with a human.

A culinary game show that combines cooking, competition & family dynamics Two families living next to each other with a thin wall dividing them guess what noises the other family is making.

The families take turn selecting an item and make sounds with them while the other family tries to guess what it is.

Family guessing game show, sees two celebrity teams trying to spot the person with the unique skill or secret in a series of outlandish line-ups.

In the show, contestants compete to win cash and prizes by guessing the pricing of merchandise.

Knowledge and agility are the key to winning a cavernous cage full of prizes Two groups of three friends compete for selfie prowess Hollywood style prosthetics are used to transform people before they go on a first date, taking real looks out of the equation Aspiring entrepreneur-contestants make business presentations to a panel of "shark" investors, who then choose whether or not to invest Live singing competition with viewers taking control via a real-time app featuring hundreds of auditions on phones and tablets. Hopefuls are voted a hit or miss; the most popular making it to the live show.

A 1:1 duet survival singing competition by non-singer celebrities teaming up with top musician-producers Young participants have just one goal: to become the best of the best in their discipline.

Tests celebrities’ improvisational skills by throwing them into unknown situations that they must ad-lib their way through.

Two top record labels will take each other on to create the next boy/girl band Singing competition to find currently unsigned singing talent.

Kids version of The Voice Feel-good format where children hang their wishes for someone else in a wishing tree and see them fulfilled Chefs compete against each other in culinary challenges Guests with their backs turned play true or false to guess if there is a real performance going on behind them or not Feel good game show where the prize goes to a deserving individual or family Eight celebrities from previous Your Face Sounds Familiar series come together to mentor talented kids.

Source: Distributors/rights holders, broadcasters, ContentAsia Notes: 1H 2018’s data updated as of 30 June 2018. Titles were on air or premiered in 2018, or were commissioned for broadcast in 2018/9 in Asia. Does not include: re-runs, format options, titles/formats created solely for a sponsor/s, titles/formats which has been around from Q1 2017 without any updates, and shows created by broadcasters for their own channels that have not been sold as formats to anyone else.

All distributors and formats rights holders were given equal opportunity to participate. For information/feedback, please contact aqilah@contentasia.tv 25

contentdata

What goes where Some Asian programming travels better than others, but almost all content these days is travelling further than it used to thanks to streaming platforms and greater opportunity for exposure, a healthier appetite for experimentation by programmers, who in turn are encouraged by more diverse user engagement, and the realisation that audiences will actually watch content not made on their doorsteps in languages other than their mother tongue. In all, a lovely moment for the content industry despite a difficult funding environment and broken production models, particularly in Southeast Asia.

Full measurement of 100% of the activity on digital platforms (legal or illegal) around Asian titles is ramping up. For now, data science tells us that, with a few exceptions, Asian originals haven’t generated anywhere near the online activity in the region this year than there is around Hollywood’s blockbuster titles such as The Walking Dead, West-

Taiwan: Top 10 Overall TV Shows Rank

Title

1 2 3 4 5 6 7 8 9 10

My Hero Academia (僕のヒーローアカデミア) Westworld The Walking Dead Mr. Player (綜藝玩很大) Attack on Titan (進撃の巨人) Game of Thrones Super Taste (食尚玩家) The Originals Marvel’s Agents Of S.H.I.E.L.D. The Seven Deadly Sins (七つの大罪)

Philippines: Top 10 Overall TV Shows Average Demand Expressions™ 941,001 848,582 718,234 717,364 715,981 681,526 659,096 591,165 570,896 553,648

Taiwan: Top 10 Digital Originals Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

Santa Clarita Diet Orange Is The New Black Stranger Things Star Trek: Discovery Black Mirror Castle Rock Bosch Marvel’s Luke Cage The Handmaid’s Tale Community

Netflix Netflix Netflix CBS All Access Netflix Hulu Amazon Video Netflix Hulu Yahoo! Screen

Date range: 02 - 08 August, 2018

1 2 3 4 5 6 7 8 9 10

Westworld Brooklyn Nine-Nine The Flash Suits Agents of S.H.I.E.L.D. Game of Thrones The Big Bang Theory America’s Got Talent Supergirl Spongebob Squarepants

Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

Marvel’s Luke Cage Queer Eye 13 Reasons Why The Handmaid’s Tale The Grand Tour Sense8 Star Trek: Discovery Voltron: Legendary Defender Stranger Things Carpool Karaoke

Netflix Netflix Netflix Hulu Amazon Video Netflix CBS All Access Netflix Netflix Apple Music

26

Market: Singapore

1 2 3 4 5 6 7 8 9 10

Brooklyn Nine-nine Steven Universe Spongebob Squarepants The Walking Dead American Horror Story Riverdale One Piece (ワンピース) America’s Got Talent Game of Thrones My Hero Academia (僕のヒーローアカデミア)

Average Demand Expressions™ 8,087,343 6,320,607 5,852,475 5,723,583 5,298,836 5,078,724 4,966,451 4,694,081 4,671,391 4,646,319

Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

13 Reasons Why Stranger Things Voltron: Legendary Defender Narcos Sense8 Queer Eye Black Mirror The Handmaid’s Tale Marvel’s Luke Cage The End Of The F...ing World

Netflix Netflix Netflix Netflix Netflix Netflix Netflix Hulu Netflix Netflix

Average Demand Expressions™ 4,462,234 4,045,644 3,500,681 3,318,741 3,301,658 3,130,195 2,958,694 2,539,496 2,433,743 2,195,088

Market: Philippines

Australia: Top 10 Overall TV Shows Average Demand Expressions™ 363,655 270,883 257,902 229,891 223,873 214,413 203,250 201,040 198,270 178,032

Singapore: Top 10 Digital Originals

Date range: 21 - 27 June, 2018

Title

Date range: 19 - 25 July, 2018

Singapore: Top 10 Overall TV Shows Title

Rank

Philippines: Top 10 Digital Originals Average Demand Expressions™ 503,646 473,099 463,824 448,274 431,965 418,867 388,350 350,362 284,748 257,766

Market: Taiwan

Rank

world and 13 Reasons Why, according to data from Parrot Analytics published in ContentAsia’s eNewsletter every two weeks.

Zombies and sci-fi are Asia’s hottest properties. The Walking Dead showed up on top 10 lists in 12 countries (Australia, China, India, Indonesia, Taiwan, Japan, Philippines, Pakistan, Hong Kong, Vietnam, Malaysia, Thailand), missing only from lists in Singapore and South Korea.

HBO’s Westworld was on the most active lists in five countries (Taiwan, Singapore, Australia, Indonesia, Japan) along with Game of Thrones (Taiwan, Philippines, Singapore, Indonesia, Pakistan, Hong Kong, Vietnam, Malaysia, Thailand).

Parrot Analytics’ data shows that Asian originals are, for now, topped

by Japanese anime, a genre with very long legs and incredibly passionate audiences in Asia.

The anime titles with the widest visibility on weekly lists this year in-

Rank

Title

1 2 3 4 5 6 7 8 9 10

13 Reasons Why Love Island Brooklyn Nine-Nine Westworld The Walking Dead Love Island Australia The Handmaid’s Tale The Big Bang Theory The Flash Roseanne

Average Demand Expressions™ 2,400,486 2,062,308 1,982,325 1,526,534 1,514,438 1,448,376 1,338,108 1,329,138 1,284,093 1,256,076

Australia: Top 10 Digital Originals Average Demand Expressions™ 165,309 146,039 135,119 119,410 113,641 112,235 95,257 92,413 88,065 84,742

Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

13 Reasons Why The Handmaid’s Tale Sense8 Cobra Kai Arrested Development Lost In Space Orange Is The New Black The Good Fight Star Trek: Discovery The Grand Tour

Netflix Hulu Netflix YouTube Premium Netflix Netflix Netflix CBS All Access CBS All Access Amazon Video

Date range: 7 - 13 June, 2018

Average Demand Expressions™ 2,400,486 1,338,108 1,000,374 929,866 867,755 704,087 700,892 511,697 501,925 496,022

Market: Australia

contentasia issue four, august 2018

cluded One Piece (Philippines, Indonesia, Japan, Vietnam, Thailand), Dragon Ball Super (Japan, Vietnam, Malaysia, China, Thailand) and The Seven Deadly Sins (Taiwan, Japan). In addition to topping Taiwan’s list for the first week of August, My Hero Academia, the anime series about a boy born without superhero abilities in a world where everyone has them, also showed up on the top 10 in the Philippines.

Outside of Japan, nothing in Asia comes close to anime demand in the U.S., which registered more than double the demand of any other country outside of Japan for the three months from April to June this year, according to Parrot Analytics.

Other countries on the top 10 anime list are the Philippines, which ran second to the U.S., albeit with less than half the demand expressions, followed by France, Mexico, Brazil, South Korea, Taiwan, Thailand, Canada and Chile. The most popular anime titles differed by coun-

Indonesia: Top 10 Overall TV Shows Rank

Title

1 2 3 4 5 6 7 8 9 10

The Walking Dead Spongebob Squarepants Running Man (런닝맨) Westworld 13 Reasons Why The Flash Game of Thrones The Voice Agents of S.H.I.E.L.D. One Piece (ワンピース)

Indonesia: Top 10 Digital Originals Title

Platform

1 2 3 4 5 6 7 8 9 10

13 Reasons Why The Grand Tour Stranger Things Black Mirror The Good Fight Altered Carbon Marvel’s The Punisher Star Trek: Discovery Marvel’s The Defenders Narcos

Netflix Amazon Video Netflix Netflix CBS All Access Netflix Netflix CBS All Access Netflix Netflix

Date range: 24 - 30 May, 2018

1 2 3 4 5 6 7 8 9 10

Vikings The Walking Dead Game of Thrones WWE Monday Night Raw The Flash America’s Funniest Home Videos Suits Ishqbaaaz Mr. Bean Arrow

Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

13 Reasons Why Stranger Things Narcos Black Mirror The Grand Tour Marvel’s Daredevil Lost In Space Sense8 Altered Carbon Troy: Fall Of A City

Netflix Netflix Netflix Netflix Amazon Video Netflix Netflix Netflix Netflix Netflix Market: Pakistan

contentasia issue four, august 2018

1 2 3 4 5 6 7 8 9 10

The Seven Deadly Sins (七つの大罪) The Walking Dead Tokyo Ghoul (東京喰種) Code Blue (コード・ブルー -ドクターヘリ緊急救命) One Piece (ワンピース) Gintama (銀魂) Dragon Ball Super (ドラゴンボール超スーパー ) Babylon 5 Westworld Agents of S.H.I.E.L.D.

Average Demand Expressions™ 10,608,980 9,810,917 7,544,450 6,676,393 5,878,573 5,042,713 4,792,008 4,188,927 4,038,296 3,947,987

Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

Star Trek: Discovery 13 Reasons Why The Handmaid’s Tale The Good Fight The OA Lost In Space Kakegurui (賭ケグルイ) Black Mirror Altered Carbon The Grand Tour

CBS All Access Netflix Hulu CBS All Access Netflix Netflix Netflix Netflix Netflix Amazon Video

Average Demand Expressions™ 3,152,498 1,850,405 1,678,340 1,351,841 1,332,377 1,141,712 1,085,483 1,080,074 1,077,235 1,029,261

Market: Japan

Hong Kong: Top 10 Overall TV Shows Average Demand Expressions™ 18,823,041 17,117,792 13,348,235 11,898,990 10,149,053 9,908,301 8,865,033 8,634,549 8,281,875 8,221,265

Pakistan: Top 10 Digital Originals

Date range: 26 April - 2 May, 2018

Title

Date range: 14 - 20 May, 2018

Pakistan: Top 10 Overall TV Shows Title

Rank

Japan: Top 10 Digital Originals Average Demand Expressions™ 11,487,894 5,402,088 3,821,369 3,748,042 2,844,522 2,699,821 2,660,954 2,566,877 2,564,730 2,180,834

Market: Indonesia

Rank

Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.

Note: Local/regional content in Asia is still being onboarded by Parrot Analytics

Japan: Top 10 Overall TV Shows Average Demand Expressions™ 16,683,580 14,810,270 14,718,765 13,049,154 11,487,894 9,027,438 8,255,049 7,629,391 7,354,498 7,052,264

Rank

try. The top titles in the U.S. for instance, were Naruto: Shippuden, with about 25 million demand expressions in the three months; One Piece and Dragon Ball Z. Fans in France and Mexico prefer Dragon Ball Super, while in the Philippines, One Piece was by far the most popular title from April to June this year, with My Hero Academia in second spot followed

by Tokyo Ghoul.

Rank

Title

1 2 3 4 5 6 7 8 9 10

The Walking Dead Agents of S.H.I.E.L.D. Game Of Thrones Tokyo Ghoul (東京喰種) Supergirl Running Man (런닝맨) Arrow The Flash Brooklyn Nine-nine DC’s Legends Of Tomorrow

Average Demand Expressions™ 886,059 386,822 378,021 375,253 364,170 339,821 325,344 312,425 302,213 291,654

Hong Kong: Top 10 Digital Originals Average Demand Expressions™ 7,750,441 6,389,619 5,064,463 3,861,998 3,568,159 3,522,843 3,497,822 3,431,529 3,029,956 2,576,589

Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

Black Mirror Stranger Things Star Trek: Discovery Altered Carbon Marvel’s Jessica Jones The Grand Tour Narcos The Good Fight 13 Reasons Why The Looming Tower

Netflix Netflix CBS All Access Netflix Netflix Amazon Video Netflix CBS All Access Netflix Hulu

Date range: 12 - 18 April, 2018

Average Demand Expressions™ 270,163 214,915 180,183 171,346 159,935 156,463 140,711 132,225 121,206 113,358

Market: Hong Kong

27

contentdata

Vietnam: Top 10 Overall TV Shows Rank

Title

1 2 3 4 5 6 7 8 9 10

The Walking Dead Running Man (런닝맨) Vikings Dragon Ball Super (ドラゴンボール超スーパー) The Voice One Piece (ワンピース) Shameless Game of Thrones I Can See Your Voice (Giọng ải giọng ai) Love O2o (微微一笑很倾城)

Malaysia: Top 10 Overall TV Shows Average Demand Expressions™ 8,068,613 5,186,777 4,354,744 4,222,218 3,384,769 3,269,881 3,257,560 3,194,811 2,839,220 2,812,629

Rank

Title

1 2 3 4 5 6 7 8 9 10

The Walking Dead Running Man (런닝맨) The Big Bang Theory Dragon Ball Super Spongebob Squarepants The Flash Game of Thrones The Voice Vikings American Idol

Average Demand Expressions™ 1,831,874 1,703,465 1,642,035 1,368,197 1,157,791 1,119,868 1,061,481 1,048,567 976,998 867,423

Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

Marvel’s Jessica Jones Stranger Things Star Trek: Discovery Black Mirror Altered Carbon The Grand Tour Love Narcos Daredevil House Of Cards

Netflix Netflix CBS All Access Netflix Netflix Amazon Video Netflix Netflix Netflix Netflix

Vietnam: Top 10 Digital Originals Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

Star Trek: Discovery Black Mirror Stranger Things Altered Carbon Marvel’s Jessica Jones Sense8 Bts: Burn The Stage 13 Reasons Why The End Of The F...ing World Voltron: Legendary Defender

CBS All Access Netflix Netflix Netflix Netflix Netflix YouTube Red Netflix Netflix Netflix

Date range: 29 March - 4 April, 2018

Malaysia: Top 10 Digital Originals

Market: Vietnam

Date range: 15-21 March, 2018

China: Top 10 Overall TV Shows Rank

Title

1 2 3 4 5 6 7 8 9 10

The Walking Dead Running Man (런닝맨) Vikings Dragon Ball Super The Big Bang Theory Shameless Star Trek: Discovery The Way To Happiness (幸福來了) Lucifer Empire

Average Demand Expressions™ 3,299,254 2,844,939 1,884,738 1,758,629 1,590,187 1,460,461 1,439,983 1,365,413 1,347,388 1,276,454

Market: Malaysia

South Korea: Top 10 Overall TV Shows Average Demand Expressions™ 174,136,815 90,598,989 85,815,378 80,703,761 79,641,832 69,370,531 69,170,543 60,567,150 55,916,752 53,292,805

Rank

Title

1 2 3 4 5 6 7 8 9 10

I Live Alone (나 혼자 산다) Knowing Bros ( 아는 형님) Infinite Challenge (무한도전) My Golden Life (황금빛 내 인생) Youn’s Kitchen (윤식당) Mom’s Diary - My Ugly Duckling (미운 우리 새끼) Game Of Thrones Running Man (런닝맨) Radio Star (라디오스타) Please Take Care Of My Refrigerator (냉장고를 부탁해)

China: Top 10 Digital Originals

South Korea: Top 10 Digital Originals

Rank

Title

Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

Star Trek: Discovery Black Mirror Altered Carbon House of Cards Stranger Things The Grand Tour Narcos The Crown The Marvelous Mrs. Maisel Stargate Origins

1 2 3 4 5 6 7 8 9 10

Stranger Things Black Mirror Altered Carbon Orange Is The New Black Marvel’s Runaways The Grand Tour Marvel’s The Punisher Mindhunter House Of Cards Sense8

Netflix Netflix Netflix Netflix Netflix Amazon Video Netflix Netflix Netflix Netflix

Date range: 1-7 March 2018

Platform

Average Demand Expressions™ CBS All Access 69,170,543 Netflix 39,393,792 Netflix 33,529,262 Netflix 32,459,111 Netflix 32,233,953 Amazon Video 29,025,825 Netflix 26,936,699 Netflix 25,060,706 Amazon Video 22,526,457 Stargate Command 21,478,050

Date range: 15-21 February, 2018

Market: China

India: Top 10 Overall TV Shows Rank

Title

1 2 3 4 5 6 7 8 9 10

The Big Bang Theory Game of Thrones Lucifer Vikings Friends Modern Family WWE Monday Night Raw Bigg Boss The Walking Dead The Flash

Platform

1 2 3 4 5 6 7 8 9 10

Stranger Things Narcos Black Mirror 13 Reasons Why Altered Carbon Star Trek: Discovery The Crown The End Of The F...ing World Daredevil Marvel’s The Punisher

Netflix Netflix Netflix Netflix Netflix CBS All Access Netflix Netflix Netflix Netflix

Date range: 01-07 February, 2018

28

Market: India

Average Demand Expressions™ 2,291,673 1,103,113 805,696 752,576 744,023 736,797 616,178 604,479 604,055 577,584

Market: South Korea

Rank

Title

1 2 3 4 5 6 7 8 9 10

Game of Thrones The Walking Dead One Piece (ワンピース) Star Trek: Discovery You Who Came From The Stars (별에서 온 그대) Dragon Ball Super (ドラゴンボール超) Naruto: Shippuden (Naruto -ナルト- 疾風伝) The Big Bang Theory Stranger Things Marvel’s The Punisher

Average Demand Expressions™ 14,706,310 8,987,940 4,893,469 3,765,632 3,579,705 3,185,751 3,154,515 2,960,664 2,889,270 2,869,185

Thailand: Top 10 Digital Originals

India: Top 10 Digital Originals Title

Average Demand Expressions™ 10,541,282 5,890,237 5,873,102 5,390,470 4,952,258 3,400,281 3,178,003 2,979,278 2,801,578 2,355,077

Thailand: Top 10 Overall TV Shows Average Demand Expressions™ 187,729,742 94,946,706 90,197,242 77,599,180 71,993,408 70,859,539 69,806,201 69,606,479 64,547,378 61,139,205

Rank

Average Demand Expressions™ 1,035,863 915,826 877,597 763,785 667,967 652,809 445,949 437,822 353,584 332,146

Average Demand Expressions™ 47,070,183 38,819,918 38,342,810 37,329,821 36,621,655 32,545,729 32,113,290 31,953,399 31,392,753 31,041,920

Rank

Title

Platform

1 2 3 4 5 6 7 8 9 10

Star Trek: Discovery Stranger Things Marvel’s The Punisher The Grand Tour Marvel’s Runaways Mindhunter Ozark Godless Chance Longmire

CBS All Access Netflix Netflix Amazon Video Hulu Netflix Netflix Netflix Hulu Netflix

Date range: 30 November-6 December, 2017

Average Demand Expressions™ 3,765,632 2,889,270 2,869,185 1,394,306 1,356,987 1,115,603 1,081,376 1,026,802 996,416 954,635

Market: Thailand

contentasia issue four, august 2018

Japan Content showcase 2018 Finding hidden gemstones in Asia Sunshine City Convention Center, Ikebukuro, Tokyo Excel Hotel Tokyu, Shibuya, Tokyo

Oct 22, Oct 23, Oct 24, Oct 25 Music Film TV Animation Buyer Application ends soon on Sep. 6!

Details available at http://www.jcs.tokyo/en/entry/buyer/ Contact: inquiry@tiffcom.jp

researchcontentspend

Big spenders Video content investment trends: India, Korea, Southeast Asia

Source: Media Partners Asia

India and Korea topped Asia’s list of content big spenders in the year to

Growth will “likely accelerate” when China eventually lifts its ban on

end December 2017, driving the largest investment increases in seven

Korean dramas, movies and talent, MPA says, adding that online video

major markets, according to Media Partners Asia’s (MPA) latest content

content investment in Korea will continue to accelerate over the course

study, Asia Video Content Dynamics 2018.

of 2018-19.

TV, movie and online video spend across the seven markets (India,

Pay-TV content costs in the surveyed markets grew 5%, led by India

Korea, Indonesia, Malaysia, Philippines, Thailand, Vietnam) reached

and Korea and driven by local entertainment and sports. Free-to-air con-

US$10.2 billion in 2017 – an 8% increase over the previous year, the 2018

tent investment was up 6%, and film production budgets increased 10%,

edition of Asia Video Content Dynamics says.

also driven by India and Korea.

“In general, content investment dynamics are favorable with content investment growing,” says MPA vice president, Stephen Laslocky.

The growth laggard is Malaysia, where content spend is dropping. MPA

Laslocky says scale and growth in free-to-air content investment last year is largely attributable to Korea, the Philippines, Thailand and Indonesia, and driven by local entertainment.

attributes this to pay-TV platform Astro’s cuts on international pay chan-

Online is a growing force. “Rising competitive intensity is driving up online

nels. Dips in free-to-air advertising also impacted broadcaster Media

video content costs as rival platforms produce and acquire local series

Prima’s content investment.

and movies, especially in India and Korea,” Laslocky says, adding that

MPA is, nevertheless, optimistic. “The outlook for Malaysia could improve as new government policies bolster economic growth, broadening consumer spend and ad dollars,” the report says.

Although from a low base, online video soaked up 30% share of incremental spend across markets. Overall, online video investment last year was up almost 80% – the highest increase of all content segments.

Still, the biggest contributor to aggregate incremental growth in video content spend last year was pay-TV, which contributed 38%.

India spent more than ever on television, movies and online video, increasing investment by 14% last year to US$4.2 billion. The stand-out

he expects “online video content investment to also pick up in emerging markets across Southeast Asia, led by Indonesia and the Philippines”.

The report says growth in production spend across emerging Southeast Asia markets “was generally satisfactory in 2017”.

While free-to-air TV dominates video content investment, the pace of growth slowed substantially in Indonesia, Thailand and Vietnam due to a deceleration and broader volatility in TV advertising, Laslocky adds.

Drama drives audience share region-wide, with a fair degree of crosspollination across markets, the report says, adding that sports also rates highly across the region.

increase was driven by pay-TV, with online growing rapidly because of

Cricket matches, for instance, accounted for 24 of India’s 25 top-rated

fierce competition. MPA expects the trend to continue over the next

pay-TV programmes in 2017. In Indonesia, football matches accounted

three years.

for 14 of the top 25 shows. Even in markets such as Vietnam, where sports

Korea was second to India last year, with content spend up 7% last year to almost US$3 billion.

30

accounted for a mere 2% audience share, football matches made up four of the top 15 programmes in 2017.

contentasia issue four, august 2018

November 28-30 2018 Seoul South Korea

Heading to Seoul!

We are thrilled to announce that AAS 2018 will be held in the modern, cosmopolitan city of Seoul, South Korea this year.

Join us there, and be the first to discover Asia-Pacific’s best new animation for kids. Registration is now open! www.asiananimationsummit.com Joel Pinto • jpinto@brunico.com • +1-416-408-2300 x650

Heading to Seoul!

We are thrilled to announce that AAS 2018 will be held in the modern, cosmopolitan city of Seoul, South Korea this year.

Join us there, and be the first to discover Asia-Pacific’s best new animation for kids. Registration is now open!

www.asian a n i m a t i on s um m i t .co m Joel Pinto • jpinto@brunico.com • +1-416-408-2300 x650

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