ContentAsia June 2016

ISSUE TWO 2016

20 10 16 Celebrating

Totally OTT: Who’s who and what all the excitement is about

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Satellite operators talk about life after OTT

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PLUS: Asia-Pacific video industry in numbers

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Insight UHD Measat Defining Character

With the MEASAT-3/3a satellites; a world-class partner network; and. a unique collaborative ap MEASAT created Asia’s premier HD TV distribution platform.

With the launch of INSIGHT UHD -- the region’s second UHD channel -- MEASAT continues to le the way with the development of Asia’s UHD distribution platform.

Tel: +60 3 8213 2188 Email: sales@measat.com www.measat.com

The Intelsat The Intelsat

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Deliver anytime, anywhere, any-screen viewing.

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Intelsat Globalized is the first and only network that can cost effectively Deliver anytime,Network anywhere, any-screen viewing. transform your legacy networks and simplify operations byGlobalized combining satellite, Move your programming from linear to digital, multi-screen consumption.

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contents/editor’snote

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what’s inside

4

Satellite

6

3

18 INnumbers Asia’s video industry in numbers in

Totally OTT

Asia’s leading satellite players talk about the impact of OTT on the region’s satellite environment and the biggest changes coming down the pipe.

NTENT ASIA

the next five years, including how much of the regional online rev-

Who’s who of streaming platforms across the region as well

enue will come from China, how

as in Hong Kong, China, Malaysia, the Philippines and Singa-

much SVOD revenue Southeast

pore. Our digital issue, including

Asia will be taking and what the

India and Indonesia, is at

mobile broadband reach will be.

www.contentasia.tv/OTTJune2016 Descendants of the Sun

When worlds collide OTT in Asia is so lovely and shiny, sexy and full of promise. Yes, consoli-

including cost, affordability and geography. In

dation could come in a few years. And, sure, some of the stories may

addition, tech/design developments – primarily

end in tears. But right now, the energy and passion around young

new generation high-throughput satellites (HTS)

and blossoming initiatives is electric and very very compelling.

“Although HTS is at an infancy in Asia, it has

gion’s operators concerned that the rise of streaming serv-

presented an opportunity for satellite operators

ices and the growth of fibre infrastructure will make them

to consider launching their own OTT services,

irrelevant to the video distribution ecosystem?

providing another platform to deliver content

Maybe, but mostly no for the moment. Peter Os-

to consumers,” says Tan Tian Seng, Singtel’s di-

tapiuk, Intelsat’s head of media product services,

rector of capacity management and business

points out that “a little perspective is useful”. In June

development, satellite, business group.

last year, there were 171,000 OTT TV/video homes in

Like radio, cinema and TV, different video

Asia Pacific. That is expected to increase by about 26,000

distribution platforms are likely to co-exist in the

in 2016, according to Digital TV Research. In stark comparison,

connected future. As AsiaSat president/CEO,

825 million households in Asia Pacific receive content via traditional

William Wade, says: “DTH, IPTV, cable, OTT and

linear programming. “Linear TV is still the number one way viewers

mobile platforms are all available forms of video

are consuming content – today and for a very long time to come,”

distribution in Asia, which can be complementa-

Ostapiuk says.

ry with each other in offering convenient access

Many point out that successful OTT services are built on the kind of broadband quality still missing across much of Asia for various reasons,

C Editorial Director Janine Stein Assistant Editor Malena Amzah malena@contentasia.tv Research & Production CJ Yong cj@contentasia.tv Editorial Aqilah Yunus aqilah@contentasia.tv Design Rae Yong

– put satellite operators in OTT play.

Where does this leave Asia’s satellite industry? Are the re-

to quality content at affordable prices”.

Long live happy co-existence!

NTENT ASIA

INTERNATIONAL Associate Publisher (Americas, Europe) and VP, International Business Development Leah Gordon leah@contentasia.tv ASIA Sales and Marketing Manager Masliana Masron mas@contentasia.tv

What is ContentAsia?

ContentAsia is an Asia-based information resource that refines today’s info-deluge into usable, digestible, and reliable intelligence about entertainment content creation, funding, financing, licensing, distribution, design and branding and technology across the Asia-Pacific region. ContentAsia’s range of products include electronic, print and online publications.

To receive your regular free copy of ContentAsia, please email i_want@contentasia.tv Copyright 2016 Pencil Media Pte Ltd. All Rights Reserved MCI (P) 091/11/2015 Printed by: Print Dynamics (S) Pte Ltd 123 Genting Lane, #02-01, Singapore 349574

Published by: Pencil Media Pte Ltd l 730A Geylang Road, Singapore 389641 l T: +65 6846 5985 l W: www.contentasia.tv

issue two, june 2016

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satelliteupdate

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Signal strength

Satellite operators in Asia are staring OTT mania in the face... and not finding themselves wanting.

For starters, broadband infrastructure across the region is still radically uneven and geography remains a challenge to fibre build-out. Ultimately, major players say, multiple delivery systems will co-exist to deliver quality content at affordable prices rather than one gobble up another’s lunch.

OTT may be the video delivery darling du jour, but

“This is in stark comparison to the 825 million households in Asia Pacific

Asia’s satellite operators are far from preparing to

that receive content via traditional linear programming,” Ostapiuk says.

“While we expect the fragmentation of the media market to continue

pack up and move elsewhere.

Asked what impact the region’s burgeoning OTT

as more OTT programming is introduced, linear TV is still the number-one

environment has had on the satellite business in

way viewers are consuming content – today and for a very long time to

the region over the past year, three major opera-

come. So we haven’t seen much impact at all,” he adds.

tors say satellite maintains a significant role

AsiaSat’s Wade points out that while OTT has a growing impact on the

in reliable delivery of quality signals

satellite broadcasting industry, this impact is greatest in more developed

across a broad and diverse geogHong Kong-based regional operator AsiaSat’s president

ture is inadequate and OTT is not an immediate solution for broadcasters to access those markets,” Wade says.

and chief executive officer, Wil-

Tan Tian Seng, Singapore-based operator Singtel’s director of capac-

liam Wade, says the extent

ity management and business development (satellite, business group),

of OTT’s impact on

“Many Asian countries are unable to provide affordable broadband

casting industry

connectivity,” he says, adding: “Hence, we do not expect the impact of

going forward

OTT on the satellite business to be too significant as the satellite demand

is “dependent

of DTH is still here to stay in the next few years”.

on how OTT

Even developed markets are not without connectivity challenges. “As

providers can

the demand for delivering reliable, high-quality, linear OTT content in-

resolve band-

creases, terrestrial Content Delivery Networks are coming under pressure

width constraints

Peter Ostapiuk, Intelsat

expects this reality to continue for some time.

the satellite broad-

Bill Wade, AsiaSat

in terms of service reliability and costs,” Ostapiuk says.

and distribute

“Surges in OTT viewership for live events often lead to crashing, buffering,

more content with

slow start-up time and significant latency compared to broadcast feeds.

greater flexibility”.

The internet is not designed to accommodate these traffic surges and

“Continued expan-

the resulting strain on the terrestrial network translates to a poor viewing

sion of terrestrial network infrastructure will be es-

experience. This presents an opportunity for alternative cost-effective

sential in order to have a significant impact on the

solutions to provide the high-quality viewing experience viewers demand,

satellite industry in the long run,” Wade says.

and broadcasters and advertisers expect,” he adds.

“While the environment is changing, a little perspective is useful,” says Peter Ostapiuk, Intelsat’s head of media product services.

Whatever happens down the line, satellite’s role in regional content delivery in Asia will be strong in 2016.

“While satellite has not been the primary distribution infrastructure in

According to Digital TV Research’s June 2015

some Asian countries, its value of providing large coverage, saving sub-

report, last year there were a little over 171,000 OTT

stantial investment in terrestrial networks, and providing immediate access

TV and video households in the Asia Pacific; that

to markets offers flexibility and economies of operation that other means

number is expected to increase by about 26,000 in

of content distribution cannot replicate,” AsiaSat’s Wade says.

2016 to end the year at less than 200,000.

issue two, june 2016

countries where broadband penetration is high.

“In Asia, there are still many countries where communications infrastruc-

raphy.

Intelsat’s Ostapiuk echoes the advantages of satellite.

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5

“Satellite remains the most cost effective way to multicast linear channels at a predictable cost and will continue to provide solutions for traditional and new ways of viewing content while delivering large-scale transmissions that are high quality, reliable and secure – regardless of the screen,” he says.

Different ways of distributing content are likely to coexist in Asia in the foreseeable future.

“DTH, IPTV, cable, OTT and mobile platforms are all available forms of video distribution in Asia that can be complementary with each other in offering convenient access to quality content at affordable prices,” Wade says.

Rather than looking specifically at satellite versus OTT and how this scenario will play out, Intelsat’s Ostapiuk says the industry should be talking about what OTT means from a business model standpoint “and how content owners should adapt their networks to maximise revenue opportunity from all viewer outlets”.

“While consumer viewing habits are rapidly shifting, media companies are still developing business models that will monetise viewers consuming content via traditional linear TV as well as those viewing content on multiscreen devices,” he says, adding: “As this creates a complementary revenue stream, we do not foresee multi-screen viewing completely replacing linear TV. Instead, we believe it represents another way to view content”.

issue two, june 2016

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who’swhostreaming

Totally OTT Telcos and streaming services are new best friends in Asia, marrying fat pipes, abundant broadband capacity and billing relationships with thousands of hours of content. The deals being signed are sweet, with, among other incentives, free subscriptions with higher-end broadband plans and no-cost data. In the last six weeks alone, PCCW Media-owned Vuclip has partnered with Malaysian telco U Mobile to integrate OTT platform Viu into U Mobile’s Video-Onz service. Malaysia-based Southeast Asian streamer iflix has tied up with Indonesian telco Indosat’s Ooredoo. In its first Asia distribution deal, kids’ streamer Hopster had tied up with Malaysian telco Maxis to offer the SVOD service to Maxis’ 11 million subs.

Hong Kong’s Hutchison has introduced digital media streaming player Chromecast in addition to TVB’s myTV Super app.

Thousands of hours of on-demand content is being pushed down broadband pipes. Linear channels are being picked up too for OTT platforms as the next distribution generation unfolds.

ContentAsia’s Totally OTT report, a who’s who of major general entertainment streaming platforms in Asia right now, is presented against this backdrop.

Five markets – China, Hong Kong, Malaysia, Philippines and Singapore – are presented here along with a comparison of regional services such as iflix, Viu and Netflix. The full report, including India and Indonesia, is at www.contentasia.tv/totallyOTTJune2016

issue two, june 2016

From top: NBCUniversal’s Mr Robot on iflix; KBS’ Descendants of the Sun on Viu; Lip Sync Battle China, a Viacom International Media Networks format, on China’s Sohu Video; Fox’s Empire on iflix; and The Do-Over, Netflix’s original action/ comedy movie

Enabling reliable connectivity globally

Enabling reliable connectivity globally

As a global provider of one-stop satellite ICT solutions provider, Singtel has been connecting the people and businesses

with innovative, customised and value-added solutions.

Our established satellite footprint allows us to serve various industries such as Maritime, Media, Banking, Government,

As a global provider of one-stop satellite ICT solutions provider, Singtel has been connecting Energy and many in Asia, Middle and Africa. customised and value-added solutions. the people andmore businesses withEast innovative, Trust us to uncover new frontiers to deliver high performance and reliable connectivity for your business.

Our established satellite footprint allows us to serve various industries such as Maritime, 1800 788 0022 (Singapore) Media, Banking, Government, Energy and many more in Asia, Middle East and Africa. +65 6788 0022 (International)

www.singtelteleport.com Trust us to uncover new frontiers to deliver high performance and reliable connectivity for For enquiries: smlead@singtel.com your business.

For technical assistance: satellite@singtel.com 1800 788 0022 (Singapore) +65 6788 0022 (International)

www.singtelteleport.com

For enquiries: smlead@singtel.com For technical assistance: satellite@singtel.com

Copyright © 2016 Singapore Telecommunications Limited (CRN: 199201624D).

Copyright © 2016 Singapore Telecommunications Limited (CRN: 199201624D).

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who’swhostreaming

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The regional players Launched

Philippines (Mar 2015), Thailand (May 2015), India (May 2015) and Indonesia (April 2016)

iflix Catcha Group and Evolution Media Capital Malaysia (May 2015), Philippines (June 2015), Thailand (Sept 2015) and Indonesia (to launch in June 2016)

About

SVOD platform Hooq was established in January 2015 by Singapore telco Singtel, Sony Pictures Television and Warner Bros. Has distribution partnerships with telcos Globe Telecom in the Philippines, AIS Thailand, Airtel India and Telkomsel Indonesia.

SVOD streaming platform accessible via multiple devices, including TV sets via Google Chromecast.

Has distribution partnerships with telcos TM and Digi in Malaysia, PLDT in the Philippines and Telkom and Indosat in Indonesia.

Global streaming platform. Available directly or through telcos, including Singtel (since Jan 2016) and StarHub (May 2016) in Singapore.

OTT service from Malaysian pay-TV platform, targeting a younger demo. Has distribution partnerships with Indonesia’s XL Axiata and Philippines’ Globe Telecom.

Global streaming platform, mixed free and subscription model. USP: crowdsubtitled in about 200 languages

Multi-screen video app from Hong Kong telco PCCW. Has distribution deals with Hong Kong’s CSL, Malaysia’s TM and Singapore’s Singtel.

No. of subscribers/ users, April 2016

Undisclosed

1 million members (the number of paying subscribers has not been disclosed)

Over 81 million members globally. Asia figures not available

Undisclosed

Over 40 million monthly users

1.2 million total users

Censor in accordance with local cultural preferences and sensitivities for each territory. Rated 18+ on Google Play and 12+ on Apple App Store

No. Says it allows users to choose to sign up and decide what, where and when to watch by offering ratings guides and episode synopsis as guidelines, and a PINcode system. Rated 12+ on Google Play Store and 4+ on Apple App Store

Says it "complies with the censorship Rated 12+ on Google regulations in the and 17+ on Apple countries it operates in". Play 3+ on Google Play and App Store 4+ on Apple App Store

What’s on

More than 35,000 hours of Hollywood and local content available via streaming/download

20,000+ hours of content from the U.S., U.K., Australia, Malaysia, Hong Kong, Korea, the Philippines, Thailand, Japan and Scandinavia, among others. Accessible to stream and/or downloand. Says it is pushing new releases to 30 films a week

All genres. Released nearly 450 hours of global original content in 2015, targeting over 600 hours in 2016.

2016 plan is to offer 75 original series, 24 original feature films and documentary series, comedy specials and 30 original kids series

How much

Country-specific subscription prices/ plans. Philippines costs from Php149/US$3 to Php499/US$10.60 for a 2GB data plan.

Thailand is THB119/ US$3.40 a month.

India is Rs249/US$3.75 a month. Indonesia costs Rp18,700/US$1.40 a week or Rp49,500/ US$3.75 a month.

Country-specific subscription prices/ plans. In Malaysia costs RM8/US$1.90 a month. Free one year for TM’s Unifi subs or RM10/US$2.50 a month for Digi subs. iflix Thailand is THB100/ US$2.78 a month. In the Philippines, iflix costs Php129/US$2.75 a month (or Php99/ US$2 a month for PLDT Home/Smart subscribers).

Installs via Google Play, April 2016

100,000-500,000

Content partners include…

Sony Pictures Television, Warner Bros, 13 Entertainment, MNC Contents, Multivision Plus and Transmedia

Owned by

Hooq Singtel, Sony Pictures, Warner Bros

Censorship/ Content Rated 12+ on Google ratings on and Apple App Google Play/ Play Store Apple App Store

Tech partners Not available include…

Source: Companies, ContentAsia

issue two, june 2016

Netflix

Tribe

Netflix U.S.

Astro Malaysia

Across Asia (ex China & North Korea) in January 2016

Viki

Viu

Rakuten Japan

PCCW Hong Kong

Indonesia (Mar 2016) and to be launched in the Philippines within 2016

Online in 2007

Hong Kong (Oct 2015); Singapore & Malaysia (Jan 2016); India (Mar 2016); Indonesia (coming soon)

Complies with ratings system in each territory.

Rated 3+ on Google Play and 12+ on Apple App Store

5 linear channels, including Turner’s Oh!K and Sony’s One, streamed. Promising live and on-demand content comprising live sports, Asian movies, and TV series

Focus on Asian content, particularly Korean drama/variety/ lifestyle/music shows from KBS, SBS, MBC TV series and movies and CJ E&M (promises from Korea, China, 4,000 hours of new titles Taiwan, Japan and a year from the four, Thailand, among others most available within eight hours after Korea telecast). Subtitled for specific markets.

Content auto-adjusts to device/access location

Single global subscription in 190+ countries; content adjusts to location.

Universal pricing, currency adjusted.

Prices are US$7.99/ US$9.99/US$11.99 a month or equivalent to the local currency in each country

In indonesia: 30 days free trial for XL users via the MyXL app.

Subsequent monthly charges cost Rp25,000/ US$1.90

Country-specific subscription prices/ plans. Premium ad-free option with access to Universal pricing. Viki additional premium Pass (HD, ad-free) costs content at a cost. No US$4.99/month (with limit to the number a 7-day free trial) or of devices a single US$49.90/year account can be used on at the same time. Only registered members can save/ download videos

500,000-1 million

100 million-500 million

10,000-50,000

10 million-50 million

Disney, Fox, CBS, Warner Bros, MGM, Paramount, BBC and NBCUniversal. Says it has more than 60 content partners, including some from Asia

Sony, Disney, Paramount, Dreamworks, Warner Bros, AMC Networks, Lionsgate, BBC and NBC

Turner, Fox and CJ E&M

KBS (Korea), Media Prima (Malaysia), Entertainment Primeworks (Malaysia), MD (Indonesia) and TVBS (Taiwan) and (India). Says Media Nusantara Citra, Reliance it has partnerships MNC (Indonesia) with 250 studios and production houses around the world

AWS, Google and Domo

Amazon Web Services, Apple, Google, LG, Samsung, Sony and Microsoft

The Platform, Accedo, Hemisphere and R/GA

Not available

500,000-1 million

Not available

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Hong Kong

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GOTV

myTV Super

Owned by

Television Broadcast Limited (TVB)

Television Broadcast Limited (TVB)

Netflix U.S.

PCCW Hong Kong

Launched in

January 2014

April 2016

January 2016

October 2015

About

A VOD service for users in Hong Kong offering TVB's 40-year content archive via online internet/mobile devices

Hong Kong terrestrial broadcaster TVB’s latest multi-screen video service, offering thematic online TV channels and VOD content for local and international viewers.

Available in 4K UHD on TV and mobile devices.

Global streaming platform.

Available directly or via PCCW’s pay-TV platform now TV

Multi-screen video service. The Hong Kong slate is available in Hong Kong only and the app auto-adjusts to the location of the device/ access. Available directly and via mobile partner CSL (for premium add-on tier)

No. of subscribers, April 2016

Approx. 90,000 paid subscribers

Current subs figures not available but says it is aiming to hit 1.3 million users by its 50th birthday in November 2017.

Hong Kong take up not disclosed

1.2 million total users in the territories it is available in

Rated 3+ on Google Play and 12+ on Apple App Store

No. Says it allows users to choose to sign up and decide what, where and when to watch by offering ratings guides and episode synopsis as guidelines, and a PIN-code system. Rated 12+ on Google Play Store and 4+ on Apple App Store

Says it complies with ratings system in each territory it operates in.

Rated 3+ on Google Play and 12+ on Apple App Store

Over 3,000 hours of TVB content; 8,000 hours of drama series from mainland China, Korea, Taiwan and Japan, variety shows and anime; five TVB free-to-air channels (available within 3 hours of broadcasting), and 15 thematic channels

All genres. Released nearly 450 hours of global original content in 2015, targeting over 600 hours in 2016. 2016 plan is to offer 75 original series, 24 original feature films and documentary series, comedy specials and 30 original kids series.

Focus on Asian content, particularly Korean drama/variety/lifestyle/ music shows from KBS, SBS, MBC and CJ E&M (promises 4,000 hours of new titles a year from the four partners, with most available in Hong Kong within four hours after Korea telecast).

Subtitled in English- and Chinese languages

Free, with a premium subs tier (also bundled with mobile 1010/CSL packages) and other functionality such as unlimited download and full HD video quality

Censorship/content ratings on Google Play/Apple App Store

What’s on

Unrated on Google Play and rated 12+ on Apple App Store

Offers content from TVB’s 46-yearold drama archive (10,000+ episodes from about 300 drama series)

Netflix

Viu

How much

HK$59/US$8 a month or HK$499/ US$64 a year

Starts from HK$68/US$8.80

Offers new users a 30-day free trial for direct sign-ups. No contract or cancellation fees. Available via now TV’s set-top boxes and the new 4K all-in-one appliance “now one” from Q2 2016

Installs via Google Play, April 2016

100,000-500,000

50,000-100,000

Hong Kong take up not disclosed

500,000-1 million

Content partners include…

In-house

TVB, The Walt Disney Company Hong Kong and Mei Ah Entertainment Group

Sony, Disney, Paramount Pictures, Dreamworks, Warner Bros, AMC Networks, Lionsgate, BBC and NBC

SBS, KBS, MBC and CJ E&M, as well as other Asia's content providers

Tech partners include…

In-house

Hong Kong Broadband Network, 3 Hong Kong and 3Home Broadband of Hutchison Telecommunications Hong Kong

Amazon Web Services, Apple, Google, LG, Samsung, Sony and Microsoft

Not available

Source: Companies, ContentAsia

issue two, june 2016

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China

who’swhostreaming

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BesTV

iQiyi

LeTV

Mango TV

PPTV

Owned by

Shanghai Media Group (SMG)

Baidu

LeEco

Hunan Broadcasting System (HBS)

PPLive Corporation

Launched in

2005

April 2010

November 2004

2011

2005

About

SMG’s internet broadcasting arm, spanning smart TV, PC and IPTV/mobile OTT services. Operated by Shanghai Media Group subsidiary, Shanghai Oriental Pearl Media, which was formed by the 2014 merger of BesTV New Media and Oriental Pearl.

Offers ad-supported video on demand (AVOD), subscription VOD (SVOD) and transactional VOD (TVOD) services. 80% of users are between 19 and 40 years old.

Online video unit of the LeEco group, which is also involved in video production/distribution, smart gadgets, large screen apps and internet-linked superelectric cars.

Operated by Mango Media. Holds online rights to most of HBS’ and Hunan Satellite TV’s content. Accessible via Mango’s internet TV portals, IPTV and mobile TV apps.

Online TV service offering live streaming and VOD of local/ regional and foreign content, targeting Chinese speaking audiences. Also covers live events, including talent show Super Girl and original online content, in cooperation with other media groups and studios in China.

Developed by PPLive’s in-house video streaming and distribution platform PPCloud.

No. of subscribers/users

Undisclosed

10 million+ paying subs (Dec 2015). Unique visitors (UV) via mobile: 98 million/day or 270 million/month, with monthly viewing duration of 159 million minutes. UV via PC: 66 million/day or 348 million/month, with monthly viewing duration of 2.2 billion minutes (Source: iResearch IUT, Jan 2016, iQiyi PPS)

50+ million online video DAU (Daily Active User), 730+ million online video MAU (Monthly Active User), May 2016

8 million subscribers.

More than 60 million users Undisclosed (about 80 million video views a day)

Censorship/Content rating on Googla Play/ Apple App Store

Rated 4+ on Apple App Store

Rated 12+ on Google Play and 17+ on Apple App Store

Rated 12+ on Google Play and 17+ on Apple App Store

Undisclosed

Rated 3+ on Google Play and 12+ on Apple App Store

What’s on

Local/international titles, including movies and TV drama such as Descendants of the Sun and My Love From More than 400,000 hours of Another Star. Also carries content in-house content, including The Lost Tomb, which hit nearly 3 billion views.

Plans to launch over 30 series/online drama in 2016

Offers more than 100,000 TV drama episodes and over 5,000 movie titles, along with sports properties such as the UEFA Champions League and F1

92 SD channels and 12 HD channels. 280,000+ hours of VOD content, including films, new movies, TV dramas, variety shows, documentaries and animation series (about 130,000 hours of VOD content)

More than 300,000 hours of local/international content, including Chinese and Korean drama, movies, sports, entertainment and news via live streaming and on-demand

Free for users in China

Not available

How much

Not available

LeVIP Premium (available on LeTV, Le SuperPhone, Pad & Computer) ranges from RMB42/US$6.45 month to RMB490/ RMB19.8/US$3 a month or a US$75 a year. LeVIP RMB198/US$30 a year Lite (available on Le SuperPhone/Pad/ Computer) ranges from RMB18/US$2.80 a month to RMB198/ US$30.40 a year.

Installs from Google Play, April 2016

Not available

100,000-500,000

1 million-5 million

Not available

5 million-10 million

Content partners include…

Sesame Workshop and CBeebies

NBC, BBC, Sony, Paramount Pictures, 21st Century Fox, Lionsgate, KBS, CCTV6, Universal Music Group and Disney

Viacom International Media Networks Asia and AMC Studios

BBC Worldwide

CBS Studios International

TCL Multimedia

Starcor media service platform. Have partnerships with 60+ TV manufacturers including Samsung, Sony, Toshiba and TCL

Uses in-house online video cloud platform PPCLOUD

Tech partners include…

issue two, june 2016

Not available

Intel, Samsung and NVDIA

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Sohu Video

T-Mall Box Office

Tencent Video

NTENT ASIA

YOU On Demand

11

Youku Tudou

Sohu.com

Alibaba

Tencent

YOU On Demand

Alibaba

2006

September 2015

April 2011

2010

Formed by the merger of rivals Youku and Tudou in 2012

Multi-platform entertainment service delivering content, including Hollywood movies via subscription and transactional streaming services. Accessible via multiple platforms and devices such as Xiaomi OTT settop box, Huawei smartphone, OTT Domy Box and Southern Media Corporation’s 3GTV mobile video platform

Youku targets mainstream users while Tudou focuses on younger audiences. Youku Tudou is a free on-demand platform with pay-per-view and subscriptionbased services on premium tier Youku VIP. Fully owned subsidiary of Alibaba since April 2016 in a deal said to be valued at US$4.8 billion

Part of Tencent’s multiPrioritises international co-devel- Chinese e-commerce giant faceted online business, opment in 2016. Co-productions Alibaba’s subscription-based gaming, video, einclude The Running Show (with video streaming service modelled including commerce and social apps Israel’s Armoza). Also acquires after Netflix and HBO in the U.S. WeChat), among others. and offers local remakes, inOffers a mix of in-house and third- (QQ, it “grew its digital content cluding The Amazing Race party content from domestic and Says subscription services by leverChina and Lip Sync Battle China foreign distributors aging its social platforms”

Unique visitors: 23.2 million/day or 253 million/month. Monthly viewing duration of 404.5 million Not available minutes (Source: iResearch IUT, Jan 2016)

Unique visitors (UV) via mobile: 77 million/day or 197 million/ month, monthly viewing duration of 98 billion minutes. UV via PC: 27 million/day or 298 million/month, monthly viewing duration of 670 million minutes (Source: iResearch IUT, Jan 2016)

Aims to "evolve into a global, mobile-driven, consumer management platform and increase the number of users from two million to over 600 million global users by the end of 2016"

Has a user base of 580 million monthly unique visitors. Average 850 million daily mobile views on both platforms with 650 million coming from mobile devices

Rated 3+ on Google Play and 17+ on Apple App Store

Not available

Rated 12+ on Google Play and 17+ on Apple App Store

Not available

Rated 12+ on Google Play and Apple App Store

Offers free access to most content. Content categories include local/international TV drama series, movies, variety shows, original productions, news, documentaries, animation, entertainment, live TV and user-generated content

In-house and local/foreign content, including Hollywood titles and related entertainment content

Offering films, TV shows, original productions, sports events and news

Hollywood and Chinaproduced movie titles as well as children’s programming

The two platforms offer about 3,000 television drama titles, 7,000+ movies, 540+ variety shows, as well as current events, music videos, user-generated content and in-house productions

Mostly free. Discounted premium plans cost from RMB18/ US$2.80 a month (standard is RMB30/US$4.60) to RMB148/ US$22.70 for 12 months (standard is RMB360/US$55)

RMB39/US$6 a month for unlimited viewing or RMB365/US$55 for 12 Not available months

Offers subscription and transactional streaming services across multiple platforms and devices such as Xiaomi OTT set- "Varies depending on content" top box, Huawei smartphone, OTT Domy Box and Southern Media Corporation’s 3GTV mobile video platform

1 million-5 million

Not available

1 million-5 million

Not available

5 million-10 million Warner Bros, Twentieth Century Fox Home Entertainment and m1905.com, an online movie site wholly owned by China Central Television, Hong Kong TVB, NBCUniversal, Sony Pictures Television

Huawei, Konka, Skyworth and TCL

Paramount, The Walt Disney Company, Sony Pictures Television

Lionsgate, Walt Disney Company

BBC Worldwide, NBA, HBO, Paramount Pictures, MGM, Warner Music, Sony Music

Local and Hollywood studios, including The Walt Disney Company, Paramount Pictures, NBCUniversal and Twentieth Century Fox Television Distribution, Miramax Films, Lionsgate

Has partnerships with mainstream smart TV/box brands, including Hisense, Skyworth, TCL, Xiaomi, Panasonic and Philips

Not available

Not available

Xiaomi, Huawei, Domy and Southern Media Corporation

Source: Companies, www.contentasia.tv

issue two, june 2016

C

12

who’swhostreaming

NTENT ASIA

Malaysia Astro on the Go (AOTG)

Escape

HyppTV Everywhere

iflix

Owned by

Astro

Escape Axiata/ Celcom Axiata

Telekom Malaysia (TM)

Catcha Group and Evolution Media Capital

Launched in Malaysia in

May 2012

2013

August 2013

May 2015

Online VOD service for Celcom subscribers via internet-connected devices

Mobile TV extension of IPTV HyppTV, exclusively for HyppTV subscribers with UniFi & Streamyx plans as well as the public via registration on Facebook, email or apps

SVOD streaming platform accessible via multiple devices, including TV sets via Google Chromecast.

Has distribution partnerships with telcos TM and Digi in Malaysia

Netflix

tonton

Viu

Netflix U.S.

Media Prima

PCCW Hong Kong

January 2016

August 2010

January 2016

Video streaming portal offering free and ad supported (AVOD) content.

Added SVOD layer, tonton VIP, in April 2016

Multi-screen video service. The app auto-adjusts to the location of the device/ access. Has distribution deal with Malaysia’s telco TM

About

Offers live and on-demand content for Astro and non-Astro customers via web browsers and iOS/ Android tablets/ smartphones.

No. of subscribers

Over one million 885,000 registered registered users (January 2016) subscribers (April 2016)

Undisclosed

Undisclosed

Rating on Google Play/ Apple App Store

Rated 12+ on on Google Google Play and 4+ Unrated on Apple App Store Play

Rated 3+ on Google Play and 12+ on Apple App Store.

Rated 18+ on Google Play and 12+ on Apple App Store

What’s on

Offers about 57 local/int’l live channels and 11,000 hours of VOD content. Select content can be downloaded to watch offline

VOD titles (including movies, first/exclusive/ express TV shows from the U.S., original Malay drama series), 40 premium and 7 VOD channels

20,000+ hours of content from the U.S., U.K., Australia, Malaysia, Hong Kong, Korea, Philippines, Malaysia-specific Thailand, Japan details not disclosed and Scandinavia, among others.

Accessible to stream and/or downloand

How much

Free for all: Four channels and selected TV shows and movies.

Premium access is for Astro TV subs only. Additional pay-per-view titles and standalone subscriptions start from RM5.30/ US$1.40

Black Magic horror movie plan at RM10.30/ US$2.60 a month, CinemaWorld for 50 movie titles at RM15/US$3.84 a month and Watch All for RM18/US$4.60 a month

Monthly fees from RM5.30/US$1.25 to RM10.60/US$2.50.

Select VOD titles range from free to RM10.60/US$2.50 each

RM8/US$1.90 a month

Freemium service.

Ad-free option with access Basic costs around Limited access for to premium RM33/US$7.90 a free. Full access/ content costs month (one screen, tonton VIP costs a SD), Standard is RM42/ RM3/US$0.75 a day, RM10/US$2.44 month. No limit US$9.80 a month (two RM5/US$1.25 for the number screens, HD) and seven days, RM10/ to simultaneous Premium costs RM51/ US$2.50 for 30 days of access devices.

US$12 a month (four or RM96/US$24 a Only registered screens, HD/UHD) year members can save/download videos

Installs via Google Play, April 2016

2.1 million

10,000-50,000

100,000-500,000

100,000-500,000

Malaysia take up not disclosed

500,000-1 million

500,000-1 million

Content partners include…

HBO, Fox, Turner, TVB, Premier League

Sony, Warner and Disney, and several others from aggregator GreyJuice Labs (U.K.)

Transmedia, RTL CBS Asia, Turner, HBO Asia, BBC Worldwide, PCCW, Skyblue Media

Working with 90+ partners, including Disney, MGM, NBC Universal

Sony, Disney, Paramount, Dreamworks, Warner Brothers, AMC Networks, Lionsgate, BBC, NBC

Local and international production houses, and content distributors

KBS, SBS, MBC, CJ E&M, Media Prima, MD Entertainment, Double Vision and Caracol

Tech partners include…

The Platform and Accedo

Akamai for content Huawei delivery system. Also Technologies uses in-house hybrid (Malaysia) platform

Eight partners, including AWS, Google and Domo

Amazon Web Services, Apple, Google, LG, Ooyala, Accedo Samsung, Sony and and Akamai Microsoft

Source: Companies, ContentAsia

issue two, june 2016

Carries more than 1,000 hours of Hollywood/local/ Asian TV shows and movies as well as live TV/events

Available direct to consumers in Malaysia as a standalone offering

Malaysia details not disclosed

5.6 million registered users.

Malaysia details 22,000 new registrations a week not disclosed (May 2016)

Rated 12+ on Google Play Store and 4+ Rated 3+ on on Apple App Store.

Google Play Offers PIN code access

Offers live streaming, catchup and premium video content.

Carries 20,000+ hours of TV content.

Content comes primarily from Media Prima’s national terrestrial networks – TV3, TV9, ntv7 and 8TV

Rated 3+ on Google Play and 12+ on Apple App Store

10,000 hours of Asian content, including Korean, Chinese, Bollywood, Tamil, Indonesian and Malaysian programmes

Built on Vuclip’s Dynamic Adaptive Transcoding tech

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C

14

who’swhostreaming

NTENT ASIA

Philippines Blink

Cignal TV-To-Go

Hooq

iflix

iWant TV

Netflix

Tribe

Owned by

SM Lifestyle Entertainment/Solar Cignal TV Entertainment

Singtel, Sony Pictures, Warner Bros

Catcha Group and Evolution Media Capital

ABS-CBN

Netflix U.S.

Astro Malaysia

Launch in

October 2013

2013

March 2015

June 2015

December 2009

January 2016

To launch within 2016

About

Online VOD service streaming movies and TV shows targeting upwardly mobile young adults aged 21-35 years in the Philippines.

Accessible via PC (Window/Mac), smartphone (Apple iOS7+/Android 4.02+) and tablets

OTT extension of DTH satellite platform Cignal TV. Runs on select Android Jellybean and iOS 6.0 and mobile devices

SVOD platform established in January 2015 by Singapore telco Singtel, Sony Pictures Television and Warner Bros.

Parnered with telco Globe Telecom in the Philippines

SVOD streaming platform accessible via multiple devices, including TV sets via Google Chromecast.

Has distribution partnership with PLDT in the Philippines

Online video service offering live and ondemand content from Philippines' broadcaster ABSCBN. Runs on web (beta.iwantv.com. ph), Android 4.0.3 (Ice Cream Sandwich) and above, iOS 7.0 and above

OTT service from Malaysian pay-TV Available direct to platform, targeting consumers in the a younger demo.

Philippines as a standalone Has distribution offering MoU with Philippines’ Globe Telecom

Undisclosed

Undisclosed

1 million members (number of paying subscribers has not been disclosed)

About 5.1 million registered users, including paying subscribers of ABSCBNmobile

Philippines take-up has not NA been disclosed (April 2016)

Not available

Rated12+ on Google Play and Apple App Store

Rated 18+ on Google Play and 12+ on Apple App Store

Rated 3+ on Google Play and 12+ on Apple App Store

Rated 12+ on Google Play Store and 4+ on Apple App Store. PIN code access

3+ on Google Play and 4+ on Apple App Store

20,000+ hours of content from the U.S., U.K., Australia, Malaysia, Hong Kong, Korea, the Philippines, Thailand, Japan and Scandinavia, among others.

Accessible to stream and/or downloand

Shows on ABSCBN, ABS-CBN Regionals and ANC. Local movies from Star Cinema, Regal, Viva etc.

Exclusive content for ABS-CBNmobile subscribers. Live streaming channels – ABS-CBN, ANC, DZMM

Global content

5 linear channels, including Turner’s Oh!K and Sony’s One, streamed.

Promising live and ondemand content comprising live sports, Asian movies, and TV series

Free with ads for select content. Full access costs Php10/ US$0.20 a day via registration with ABS-CBNmobile

Basic costs Php370/US$7.90 a month (one screen, SD), Standard is Php460/ US$9.80 a month (two Not available screens, HD) and Premium is Php550/US$12 a month (four screens, HD/UHD)

No. of subscribers

Undisclosed

Censorship/ Content Rated 12+ on ratings on Play and Google Play/ Google Apple App Store Apple App Store

What’s on

Over 300 movies and 2,000 hours of TV series and 5 livestreaming channels

14 channels

More than 35,000 hours of Hollywood and local content available via streaming/ download

How much

Titles are available as pay-per-view (from Php60/ US$1.30 to Php150/ US$3 for 48-hour viewing) or as part of an unlimited monthly subscription at Php125/US$2.70

Free for Cignal TV postpaid subscribers (with plan 430 and above)

Monthly fees in the Philippines start from Php149/US$3 to Php499/US$10.60 for a 2GB data plan

Php129/US$2.75 a month.

Php99/US$2 a month for PLDT Home/Smart subscribers

Installs on Google Play (April 2016)

10,000-50,000

Not available

100,000-500,000

500,000-1 million 1 million-5 million

Content partners include…

Paramount, The Walt Disney Company, CBS Studios, Sony Pictures, Warner Bros, Viacom and 20th Century Fox

Asian Food Channel, Outdoor Channel, CNN, Food Network and Cartoon Network

Sony Pictures, Warner Bros, Disney, Disney, MGM Dreamworks, and NBC Lionsgate, Miramax Universal and Starz

Not available

Not available

Tech partners Not available include...

Source: Companies, ContentAsia

issue two, june 2016

AWS, Google and Domo

Philippines take up not disclosed

NA

ABS-CBN, SkyCable, ABS-CBNmobile, Star Cinema and other subsidiaries

Sony, Disney, Paramount Pictures, Dreamworks, Warner Bros, AMC Networks, Lionsgate, BBC and NBC

Turner, Fox and CJ E&M

IBM, Microsoft and Akamai

Amazon Web Services, Apple, Google, LG, Samsung, Sony and Microsoft

The Platform, Accedo, Hemisphere and R/GA

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16

who’swhostreaming

NTENT ASIA

Singapore Netflix

Owned by

Singtel TV GO

StarHub Go

Netflix U.S.

Singtel

Launched in Singapore in

January 2016

July 2013 as mio TV GO. Relaunched as Singtel TV Go June 2012 as StarHub TV in January 2015. Enhanced Anywhere, relaunched in with more content and August 2015 as StarHub Go Home View mode in January 2016

About

Global streaming platform.

Available directly or through telcos Singtel (since Jan 2016) and StarHub (May 2016)

Companion app to Singtel TV pay-TV service/set-top box; users need to be a Singtel TV subscriber.

Available in Singapore only

No. of subscribers/ users

Singapore take up not disclosed

Rating/ censorship

Toggle

Viu

Mediacorp

PCCW Hong Kong

February 2013, relaunched on 1 April 2015 after Mediacorp’s alliance with Microsoft ended in March 2015

January 2016

Stand-alone streaming service offering a selection of StarHub TV content across multiple devices. TV customers can access their subscribed channels for free.

Available in Singapore only

Monopoly broadcaster Mediacorp’s online platform available on connected devices. Full suite of content is available in Singapore.

Mediacorp’s own content accessible overseas

Multi-screen video service.

The Singapore slate is accessible in Singapore only; like Netflix, the app auto-adjusts to the location of the device/access

Undisclosed

Undisclosed

Undisclosed

Singapore take up not disclosed

Rated 12+ on Google Play Store and 4+ on Apple App Store. PIN code access. Not subject to the same content codes as licensed free/payTV content suppliers

Titles with ratings up to M18 (Mature 18, for 18-year olds and above)

Titles with ratings up to M18 (Mature 18, for 18-year olds and above)

Titles with ratings up to M18 (Mature 18, for 18 year olds and above)

Complies with MDA ratings system

What’s on

Global content

Up to 105 channels (including 22 catch-up) via mobile (of a total 152 delivered to in-home TV sets via Singtel’s fibre broadband connection).

Live linear channels include: Warner TV, AMC, HITS, Discovery, National Geographic Channel, RTL CBS Entertainment HD, Nickelodeon, TLC, CNBC and CNN. CatchUp/On-demand content from, among others, Fox Movies Premium, Warner TV Encore, Sony Channel On Demand, Sundance On Demand, Cartoon Network On Demand, ONE HD On Demand, KIX HD

More than 100 channels live to mobile, including Fox Sports, Disney Channel/ Junior/XD, Nickelodeon, RTL CBS Entertainment HD, Hits, BabyFirst, CBeebies, and ondemand content, as well as express titles from Asia, U.S. and U.K.

More than 20,000 hours of content. Free/paid ondemand titles/channels (including live streaming/ catch-up of Mediacorp channels), live events, Toggle Original content and acquired U.S./Asian TV series and movies. International services include Nick Jr., Da Vinci Learning, Disney Movies On Demand and Comedy Central Asia.

Dropped its own in-house channels in December 2014

Korean drama/variety/ lifestyle/music shows from KBS, SBS, MBC and CJ E&M (promises 4,000 hours of new titles a year from the four partners, with most available in Singapore as soon as eight hours after Korea telecast).

Other Asian content to be included. Subtitled in English and Chinese

How much

S$10.98/US$7.65 a month (SD and one screen), S$13.98/ US$9.70 a month (HD and two concurrent screens), or S$16.98/US$11.80 a month (HD/UHD and four concurrent screens).

Only available with a Singtel TV subscription. Singtel Go add-on rates are S$6.90/ US$4.80 a month for one device or S$9.90/US$7 a month for three devices. All Singtel TV pay-TV service/ set-top users can redeem a free seven-day trial pass via the app

Free for StarHub TV subscribers until 30 June. Will cost S$5.35/US$3.70 a month from 31 July 2016. Mobile only: S$9.90/US$7 a month for Go Basic; S$19.90/US$14 a month for Go Premium; S$24.90/US$18 for Go Sports

Free: Mediacorp catch-up content, live programming and linear FTA channels, live events and Toggle Originals. Paid: Toggle Prime (unlimited access to all content including premium linear and VOD content and advance viewing of FTA programmes) costs S$9.90/ US$7 a month

Currently free, with a premium subscription tier and other functionality to follow in partnership with Singtel. Details of the Singtel deal have not been disclosed, but are likely to include a download-to-go option. The free platform has some download-to-go functionality (May 2016)

Promotions

Offers new users a 30day free trial for direct sign-ups. No contract or cancellation fees. Singtel: Up to nine months free Netflix subscription for recontract or new sign ups for mobile plan and/or Singtel’s fibre entertainment bundle from 22 Jan to 22 July 2016.

StarHub: Service available to fibre TV and post-paid residential customers, provides integrated billing with Netflix, priced the same as Netflix direct

50% off for the first six months for new sign-ups (with a 12month contract). Customers who sign-up or renew their Trio/Action/Value contracts get free access to Euro 2016 and Copa America 2016 matches on Singtel TV GO during the duration of the matches. The opening match, one of the semi-finals and the final available free on Singtel TV GO for all/non customers

Promo price of S$9.90/US$7 a month for Go Select and Go Sports (valid until 31 Dec 2016). No streaming data charges for StarHub mobile subs

35% discount on six-month package (S$38.61/US$29 for 6 months). 50% discount on 12-month package (S$59.40/ US$44 for 12 months). Free three months subscription with >55” Samsung TV purchase (valid 4 Mar-2 May 2016)

Freemium service for now.

No limit to the number of simultaneous devices on a single account. Only registered Viu members can save/download videos

Content partners include...

Sony, Disney, Paramount Pictures, Dreamworks, Warner Bros, AMC Networks, Lionsgate, BBC and NBC

Undisclosed

TVB, HBO, BBC and CJ E&M

ABC Studios On Demand, Aniplus HD, Bloomberg TV, Da Vinci Learning, Disney Movies On Demand and Nick Jr.

KBS, SBS, MBC and CJ E&M

Undisclosed

Undisclosed

Kaltura and Accedo

Singtel

Amazon Web Services, Tech partners Apple, Google, LG, include...

Samsung, Sony and Microsoft Source: Companies, ContentAsia

issue two, june 2016

StarHub

18

C

innumbers

NTENT ASIA

By 2021, Media Partners Asia (MPA) says Asia Pacific will have...

76% US$35 billion of Asia-Pacific online video revenue, an

17% of regional online average annual growth of 22% online revenue revenue will come from will come China from Japan, 22% of digital advertising spend will come from online video advertising Australia, Korea and India China will have of the

70% region’s online video advertising pie

China will have 80% of the total

360m paying SVOD subs

US$13 billion SVOD revenue US$22b in online video ad sales US$13 billion total SVOD revenue

US$200m SVOD revenue out of Southeast Asia

41%

425 million

fixed broadband subs

broadband household penetration

79% mobile broadband reach, up from 46% in 2016 Source: Asia Pacific Online Video Distribution report by Media Partners Asia (MPA), presented at the opening of this year’s Asia Pacific Video Operators Summit in Bali (26-28 April 2016)

issue two, june 2016

summit ea rs!

the C

201 0y 6 - Celebrating 1

MAIN COLOR PALETTE R: 190 C: 30

G: 214 M: 0

B: 48 Y: 100

R: 0 C: 84

G: 80 M: 68

B: 255 Y: 0

NTENT 10 GRADIENT

K: 0

R: 0 C: 75

G: 0 M: 68

B: 0 Y: 67

K: 90

K: 0

R: 138 C: 49

G: 140 M: 39

B: 143 Y: 38

K: 3

Take the green and the blue from the main palette.

Opacity: 100% Blending Mode: Normal

BG GRADIENT

Take the green and the blue from the main palette.

Opacity: 50% Blending Mode: Hue

31 August-2 September 2016

@contentasia /contentasia contentasia.tv /company/contentasia

Creating whole new conversations about content in Asia

For agenda info, please contact Janine Stein at janine@contentasia.tv For sponsorship info, please contact Masliana Masron at mas@contentasia.tv or +65 6846-5988 For ticketing info, please contact CJ Yong at cj@contentasia.tv or +65 6846-5989

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