ContentAsia September 2016

ISSUE THREE 2016

20 10 16 Celebrating

Vices & virtues: Viceland in Asia

Formats: Who’s winning 2016

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Take the green and the blue from the main palette.

Opacity: 100% Blending Mode: Normal

PLUS: Allen Lau on Wattpad, HBO Asia & India’s Eros in China

BG GRADIENT Take the green and the blue from the main palette.

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STARS MICHAEL WEATHERLY FROM NCIS

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MICHAEL W E AT H E R LY

RTL CBS Entertainment Same day as the U.S.F First and exclusive

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FACTUAL

FORMATS Seven Year Switch Man Vs Child Chef Showdown Fit to Fat to Fit FACTUAL Counting Cars 60 Days in DanceMoms

©2016 A&E Television Networks, LLC. All rights reserved.

FORMATS

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MOVIES

SCRIPTED

MOVIES Manson’s Lost Girls The Secret Life of Marilyn Monroe The Night Stalker SCRIPTED ROOTS Knight Fall ® ©2016 A&E Television Networks, LLC. All rights reserved. sales.aenetworks.com

sales.aenetworks.com

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contents

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what’s inside......

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Woman, Viceland

Vice/Virtue

Vice is upping its game in Asia with a mix of digital and other deals, a commitment to linear, and a mission to spread its brand power and millennial magic across the region.

If you are relying on Facebook for mobile video, if you are relying on YouTube, then you are in deep trouble.”

Shane Smith, Founder/CEO, Vice

page 6

8

Watt a Story Over the past 10 years, Wattpad has redefined story telling for millions of online writers and readers. Co-founder/CEO, Allen Lau, talks about communities, borders (or not) boundaries (or none) & brand sweet spots.

My Tag Boyfriend, Wattpad

Wattpad deals in the atomic unit of the entertainment industry – original stories that captivate audiences.”

Allen Lau Co-founder/CEO, Wattpad Allen Lau

10

Trinity is to Eros what Marvel is to Disney.

Earlier we were fundOutlook ing storytelling. Now Formats Formats deals in Asia are up we are bringing significantly this year compared storytelling and to last year. ContentAsia’s latcreation within Eros.” est Formats Outlook research Ajit Thakur, CEO, Trinity Pictures

page 20

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Wholly Trinity

India’s largest film company, Eros, is looking beyond stellar distribution success. The ambitious new goal is to create and own IP under the Trinity shingle, beginning with a focus on franchises, two India-China coproductions and plans for eight more movies.

issue three, september 2016

page 8

Sun Haoran and Li Le Tian in Master of the Shadowless Kick

shows Vietnam, China and Thailand in top three spots by volume.

22

Original production is genuinely a learning process for us.”

Spink’s new moves HBO Asia is taking the fight to China with original telemovies

Jonathan Spink, CEO, HBO Asia

page 22

based on two of the 10 legendary Masters of Canton. The move marks a shift from early regional efforts to please everyJonathan Spink

one all at once.

editor’snote

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5

Paradise regained At some point during the past few months, someone, somewhere,

Given this, our 2016 ContentAsia Summit

said every one of these things to me: “The subscription TV ecosys-

theme – Our Big Fat Engagement Party – seems

tem is broken”. Tsk. “What ecosystem? There isn’t one anymore”.

like a no-brainer. The challenge was putting to-

Damn. “Platforms aren’t growing their TV subs”. Sigh. Frown. “The

gether an agenda that acknowledges the role

focus is cost cutting”. Worry. “Their pricing strategies aren’t working”.

everyone from everywhere will play in the pre-

Panic. “There’s no innovation around consumer needs”. Frustration.

mium video environment of the future. Without

“This downwards spiral has to stop somewhere”. Resignation. “We’re

giving anyone whiplash.

getting nowhere”. Irritation. “Linear is dead.” Really? “Linear is not

Big screen. Small screen. Any screen. Long

dead”. Too right. “We can’t make money in digital”. Annoyance.

form. Short form. VR. On demand. Channels.

“Digital pricing is all f’d up”. Scratch head. Scratch chin. Worry some

Other channels. More channels. Genres. Other

more. On and on.

genres. More genres. Great stories. Fabulous

But then this: “Consumers are watching more premium video than

storytelling. Online. Tech. Measurement. Data.

ever”. Smile. “Just look at this [new stand-alone on-demand plat-

Algorithms. Marketing. Knowledge of what us-

form that has to remain nameless for now].” Amazing. “Data driven

ers do and what they say.

programming is the only way to go”. Confidence. “For content creators, this is a wonderful time to be alive.” Enthusiasm. And this (from a media buyer): “I spend millions of dollars every week on YouTube

Did I get it right? Hopefully. What I can say for sure is that I did my best.

My holy (if obvious) truth is this: Anyone with

because no one else can deliver exactly the audience my brand

the ability to create the types of experiences

wants”. And this: “If cable got their act together, they could eat You-

that users want to – and do – engage with

Tube’s lunch”. And this: “There’s so much money going to cat videos

repeatedly will have a place in the new

it’s frightening”. On and on.

world. Anyone else will very likely fade

Oh, there are a trillion and one reasons behind all of the above, and

away.

a zillion why each of the comments could be seen as right/wrong/

Actually, the idea of engagement is

misguided/ingenuous/deceptive/etc. The question is not whether

hardly new (Eve, after all, told a pretty en-

they are accurate from every perspective, but exactly what every

gaging story about an apple to Adam). It

segment of the industry is doing (going to do) about a disrupted envi-

might be more difficult to achieve today,

ronment that’s never ever going back to where it used to be. Ever.

but that doesn’t make it any less true. As

This year’s eighth edition of the ContentAsia Summit was pro-

for the impact of all this engagement,

grammed against this backdrop of disruption and chaos, fear and

well, that depends entirely on how you

frustration. And of a certainty that if they’re bold enough, if they watch

see paradise.

and listen to their fan base, if they truly innovate, if they’re authentic about the new story they’re telling, if they give people what they want along with what they didn’t even know they wanted until they had it... all this current turmoil will pass and a glittering era, born of engagement that flows all ways, will dawn.

C Editorial Director Janine Stein Assistant Editor Malena Amzah malena@contentasia.tv Research & Production CJ Yong cj@contentasia.tv Editorial Aqilah Yunus aqilah@contentasia.tv Design Rae Yong

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INTERNATIONAL Associate Publisher (Americas, Europe) and VP, International Business Development Leah Gordon leah@contentasia.tv ASIA Sales and Marketing Manager Masliana Masron mas@contentasia.tv

What is ContentAsia?

ContentAsia is an Asia-based information resource that refines today’s info-deluge into usable, digestible, and reliable intelligence about entertainment content creation, funding, financing, licensing, distribution, design and branding and technology across the Asia-Pacific region. ContentAsia’s range of products include electronic, print and online publications.

To receive your regular free copy of ContentAsia, please email i_want@contentasia.tv Copyright 2016 Pencil Media Pte Ltd. All Rights Reserved MCI (P) 091/11/2015 Printed by: Print Dynamics (S) Pte Ltd 123 Genting Lane, #02-01, Singapore 349574

Published by: Pencil Media Pte Ltd l 730A Geylang Road, Singapore 389641 l T: +65 6846 5987 l W: www.contentasia.tv

issue three, september 2016

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Vice Huang’s World

Vice is upping its game in Asia with a mix of digital and other deals, a commitment to linear, and a mission to spread its brand power and millennial magic across the region.

Young and bolshy 24-hour linear channel, Viceland, arrives in Asia in the

new brands. Unworkable channels are being retired.

next few months in a slew of tie-ups across the region. In Southeast Asia,

Subscriber growth is flat to down and payments to channel suppliers

the brand goes up in October as a three-hour Friday night block on Out-

is uneven. Pay-TV penetration will still be 15% max in 2021. Singapore is

door Channel. The full linear service will follow in early 2017.

down, with revenue growth of 1.5% to 2% over the next five years. Malay-

Against a backdrop of disruption and change, this vote of confidence

sia is flat; MPA expects the whole market to grow no more than 3% over

in the linear proposition is part of a broad effort to bring millennials back to

the next five years. As for Thailand, who knows. MPA expects growth of

subscription TV with a lifestyle brand they already know and love.

2% to 3% over five years.

The hope is that some of Vice founder and chief executive Shane Smith’s

Southeast Asia’s pay-TV revenue will be up 5% by the end of this year to

millennial magic and tone will rub off and light a fire under the butts of

US$4.4 billion, growing to US$5.7 billion by 2021. Ad sales is higher in some

sluggish subscriber growth and under-whelming ad revenue.

markets than others, but subscription will still make up 85% of that pie,

Vice’s rollout in Asia is a tapestry of deals that split the brand into linear TV and mobile/digital in some markets and bundle everything in others.

The constant is Vice’s tight control of programming/production.

The 24-hour linear channel rolls out across Southeast Asia in an exclusive partnership with Gregg Creevey’s Multi Channels Asia (MCA). Sep-

says MPA executive director, Vivek Couto.

Nevertheless, Vice’s Smith calls Southeast Asia his last great frontier. “There is so much happening, so much opportunity. We just have to get some boots on the ground and make sense of the madness, try to unite the tribe,” he says, citing no lack of money or backing from brands.

arate deals – some of which include all-platform/digital rights – have

There’s no doubting the draw of an attention-grabbing, high-attitude

been done with The Times of India Group, SBS Australia and Sky New

brand like Vice. This could put Viceland at the front of the queue for new

Zealand. MIA are China and Korea; no details on those yet.

carriage deals among operators rethinking content and their commit-

“Easy” is not a word being used for any of it. Pay-TV subscriber growth

ment to channels, ever-desperate to maintain margins and audiences.

in Southeast Asia will grow 4% a year over the next five years to reach 36

Creevey says the Viceland deal is “not just a confidence in linear TV,

million subscribers by end 2021, says analysts Media Partners Asia (MPA).

but a vote of confidence in finely focused linear TV as a focal point”. The

Most of that will come from the Philippines and to some extent Vietnam,

future, he adds, is “more about channels that provide an opportunity to

which MPA expects to grow 10% over the next five years. Pay-TV subs

really engage with content, albeit with a narrow target audience”. The

growth in other Southeast Asian markets appears bleak. Most growth is

MCA deal does not include digital/mobile rights.

reliant on ARPU gains and a repackaging of tiers that refocuses on mini bundles and basic tiers built around strong existing brands and viable

issue three, september 2016

MCA wants basic carriage for Viceland. “If a platform wants to attract millennials there can’t be too many barriers in terms of tiering, Creevey says.

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virtue Woman

If you are... relying on Facebook for mobile video, if you are relying on YouTube... then you are in deep trouble because those guys work for YouTube and Facebook and not for you.”

Shane Smith, Founder/Chief Executive Officer, Vice

There’s trouble too for companies too dependant on social media platforms. “If you are... relying on Facebook for mobile video, if you are relying on YouTube, which many companies are, then you are in deep trouble because those guys work for YouTube and Facebook and not for you,” he adds.

Smith’s view is that the online metrics are still wrong. “I do eight million uniques a day on Snapchat and I don’t get any metrics for it. Everyone is going for that scale. If you need 12 billion of anything to make money, you’re in the wrong business,” he says. “The main metric shouldn’t be scale, it should be CPMs. We knew that, as programmatic pushed things down, we had to stay premium,” he says.

Smith is a huge believer in linear TV – if the model is right. The example

If production/post-production houses are suffering, it may be because

he uses is The Creators Project, launched in 2009 backed by Intel. Once

they have priced themselves out of the market, Smith says. The reason

production costs are covered by brands, “every time you sell the show,

Vice does everything in-house is simple: cost.

it’s then 100% margin, and you go, ‘this is fantastic’,” Smith says.

He doesn’t actually give a damn where his content is as long as it’s seen. Echoing industry leaders everywhere, he says today is “the best time ever in history to be a content provider”.

“Everyone is talking about Netflix, and SVOD, and is it going to be OTT, VR, TV and … I don’t care because I’m the content provider... The more TV channels there are, the more apps, handheld devices... It’s better for me. As a content provider, it’s a fantastic time to be alive,” he says.

Smith says Vice uploads about 7,000 posts a day and half of them are video. And it’s all done in-house.

How much does he think is okay to spend on a show? Depends on the show. Vice spends between US$5,000 and US$500,000 on 22 minutes of video. The most popular video of all time cost US$5,000 and had 800 million video views across all platforms.

“Cost is no predictor of success,” Smith says.

One of the big questions is how Vice’s content will go down in Asia,

Smith predicts that mainstream media consolidation will continue and

with censorship and content codes that might not be so friendly to pro-

new media’s prioritisation of scale over money will end. “That always

grammes that curse a lot and talk about marijuana. And gay rights, and

comes home to roost,” he says. “I’m a very simple guy... Everything has to

other stuff that freaks out censors.

pay for itself... We have to finance the business on its own merits and then

Smith is more focused on reaching an under-served audience. “There’s

we can raise money to build growth and buy new companies,” he says.

no millennial food content,” he says, adding: “There’s no weed content,

There is also going to be consolidation in the online world “because

and it’s the most popular thing for young people.”

there is downward pressure on price points from programmatic. If you are not involved in different pies then you are in trouble,” Smith says.

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The extended version of this feature is at www.contentasia.tv

issue three, september 2016

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platformprofile

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Watt a story Over the past 10 years, Wattpad has redefined story telling for millions of online writers and readers. Co-founder and CEO, Allen Lau, talks about the dramatic rise of a new source of stories & story tellers, transcending borders boundaries and language, and finding a sweet spot for brands and social media influencers.

Story-telling

brand

Wattpad deals in the

clude them in movie or series adaptations.

“Wattpad stories reflect what people love in

Allen Lau

“atomic unit of the en-

life, on the screen, and in the depths of their imaginations. As a result,

tertainment industry –

Wattpad stories are always culturally relevant,” Lau says.

original stories that cap-

“This ultimately reduces the guesswork involved during the typical de-

tivate audiences”. The

velopment process and ensures the success of these stories as they are

platform, says co-founder

brought to life across print, film, television and digital platforms,” he adds.

and chief executive Allen

The migration to video is managed by Wattpad Studios, created this year

Lau, deals “exclusively in the one thing that powers the entire industry: stories”.

to help the entertainment industry zero in on the stories with the most fans.

Wattpad Studios is headed by Aron Levitz, who works with head of partnerships, Ashleigh Gardner, to open up new relationships and manage the

Over the past decade, the online

Wattpad Stars (the platform’s most successful writers and biggest influenc-

platform has built a 45-million strong

ers) programme. The Brand Solutions team is headed by Suzanne Spence,

global audience that spends 15 billion

who works with brands such as Jollibee, General Electric, AT&T, Mondelez

minutes a month reading and sharing 300

and Universal Pictures to promote their brands using, among other as-

million uploads in about 50 languages. 90% of

sets, Wattpad Stars.

traffic comes from mobile devices.

Lau says divisions like Wattpad Studios “represent the future of enter-

When Wattpad was created 10 years ago, the focus was “to change

tainment. They create a link between the online world of user-generated content and the offline entertainment world”.

the way people around the

Describing Wattpad Studios as “a natural progression for us as a compa-

world experience stories,”

ny”, he says the initiative “will lay the foundation for us to become an enter-

Lau says.

tainment company that bridges the gap between old and new media.” stories

Tried-and-tested partners include the Philippines’ free-TV broadcaster

span all screens, includ-

Today,

those

TV5, which premiered the Wattpad Presents prime-time series in 2014.

ing movies and televi-

The series is now in its fifth season. TV5 has produced 200 episodes repre-

sion series, and cover

senting 40 Wattpad stories.

a range of formats, in-

Around the world, stories such as The Kissing Booth have been optioned

cluding gifs and video

for film. Paramount Pictures is currently working on the screenplay for

clips. All have built-in

After by Wattpad star Anna Todd, whose Wattpad series has become a

fan bases and are backed

by

bestselling book translated into 32 languages.

free-

Wattpad writers have recently been given a multimedia option to cre-

flowing data that

ate graphic novels, travel diaries and fashion blogs. Storytellers can also

shows what’s reso-

insert media into existing stories to create a more immersive experience.

nating, and even

Every day, storytellers add more than 100,000 videos, images and gifs, to

the lines fans like most so scriptwriters can in-

their stories on Wattpad, Lau says.

Multimedia launch partners include Sony Pictures, Coca-Cola, DC Comic’s Vertigo imprint, and YouTube celebrity Grace Helbig.

One of Wattpad’s biggest challenges is building, evolving and maintain-

issue three, september 2016

The Magic In You, TV5 Philippines

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9

ing the proprietary algorithms that comb through the 24 hours of reading material posted to Wattpad every minute to find the best stories.

“We believe the future of television (and entertainment on a whole) will be driven by communities of storytellers and backed by powerful data and insights, Lau says.

An increasing number of stories on Wattpad are from Asia. “We see great international growth across the world,” Lau says. A new user joins Wattpad every second of the day. In the Philippines, people shared over eight million uploads last month. “We’re seeing that amazing growth spread to regions like Vietnam, Indonesia and Malaysia. Last month alone over two million uploads were shared in Southeast Asia,” he adds.

Clearly, the notion that young people don’t read anymore is wrong.

“The majority of the Wattpad community is under the age of 30. Young people want to be entertained and they want to participate and that’s why Wattpad’s mobile, serial and social experience works for this demographic,” Lau says.

Wattpadders aren’t only going for new stories. The platform maintains a Classics section, with writers such as Jane Austen, Charlotte Bronte, William Shakespeare, Oscar Wilde and Charles Dickens. Pride and Prejudice, for instance, has been read five million times on Wattpad.

“The success of Pride and Prejudice on Wattpad is in part due to the power of influencers on Wattpad. In Anna Todd’s story, After, she mentions the work along with other classics. Her fans then flocked to the classics, also available on Wattpad,” Lau says.

Apart from being a big reader, Lau has another reason for loyalty to classic works. “In the early days of Wattpad, some of the first stories we uploaded were publicdomain works from Project Gutenberg. These classic stories helped us attract the first members of a community that would grow to an audience of over 45 million monthly.

people For

that reason I’ll always be found of the classics”.

My Tag Boyfriend, TV5 Philippines

issue three, september 2016

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formatsseptember2016

In top form Formats deals in Asia are up significantly this year compared to last year. ContentAsia’s latest Formats Outlook research also shows Vietnam, China and Thailand in top three spots by volume.

This year’s high-impact formats slate in Asia is looking very different from

The Character, which have helped the Japanese network maintain its

last year, or the year before. Big-brand, high-excitement titles such as The

spot at the top of Japan’s charts for all day parts.

Amazing Race Asia are back on AXN after six years. There’s lots of talk

ContentAsia’s regular formats update for this year so far shows 240 for-

about an Asia version of a mega-competition format that hasn’t been

mats on air or commissioned from January to mid-August 2016. We’ve

made for a regional audience before. Global titles like factual entertain-

been a whole lot better at counting this year than last, but it looks like

ment hit Undercover Boss are driving new genres into Asia for the first time.

an average increase of more than 40% in deals signed this year over the

At the same time, second season returns for Asia’s Got Talent and

previous year. Going forward, we have a fabulous new formats data-

MasterChef Asia aren’t happening, and we don’t think it’s because they

base that will allow much more robust comparisons and analysis. The first

never did well with audiences. A more likely reason is that there’s just

results of our new platform will be available by the end of this year.

not enough regional sponsorship money to back a high-impact return

Meanwhile, as of 17 Aug this year, Endemol Shine Group continues to

right now. There could be other reasons. Either way, it means a significant

top Asia’s formats charts, with 55 titles – 23% – of the total 240 shows on air

drop off from the regional highs of 2015.

or commissioned this year so far. FremantleMedia Asia is a close second,

Across the region, there’s life in local shows in every market; Vietnam

with 51 (21%), giving the two global giants a combined 106 titles in Asia,

and Thailand are rocking formats, originals and brand tie-ups; China is on

or 44% of the region’s formats market in 2016 so far. Talpa, Keshet and

fire, some are loving it, others are getting burned and everyone is watch-

all3media have a total of 34 titles, or 14% of the market.

ing the fallout of the latest Korea-China political row. China’s scale is,

For all that changed this year, some things didn’t. The fifth season of

not surprisingly, driving companies like Discovery to take unprecedented

Asia’s Next Top Model is going ahead at FOX Networks Group’s (FNG) Star-

bets; witness the US$10 million+ budget for the Bear Grylls co-pro, and

World... with a fifth production house. And thus the unintended tradition

season two is on its way.

of switching to a new team every season continues. The reason this time?

There is also lots of excitement around drama formats and IP co-de-

FremantleMedia Asia, which produced season four (the best-rated season

velopment. The vibrant market in home-grown formats driving domestic

ever), has shifted its production sights in Asia to China, India and Indonesia

ratings continues, with rights holders pushing an international agenda.

and dismantled its regional production team. Who will FNG go with next?

Among many others, these include Nippon TV’s Burning Questions! and

We have some ideas, but, really, it’s anyone’s guess. – Janine Stein

issue three, september 2016

10

Heartfelt, feel-good, family drama

The nation’s opinions on life through the television

Heartfelt, feel-good, family drama STEP DAVE

The nation’s opinions on life through the television GOGGLEBOX Your one stop shop For formats KITCHEN NIGHTMARES Celebrity chefs attempt to transform kitchen horrors DAY&NIGHT THE HEART OF THE CITY...

Your one stop shop For formats

The youthful, #social scripted reality phenomenon For formatable feel-good family drama, phenomenal scripted reality, celebrity chef saviours and workplace entertainment – and a look at life through your TV – all3media International have all your format needs covered. @all3media_int all3mediainternational.com all3media international

Celebrity chefs attempt to transform kitchen horrors

The youthful, #social scripted reality phenomenon

For formatable feel-good family drama, phenomenal scripted reality, celebrity chef saviours and workplace entertainment – and a look at life through your TV – all3media International have all your format needs covered.

@all3media_int all3mediainternational.com

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formatsSeptember2016

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Who’s who on Asia’s formats charts so far in 2016 Endemol Shine Group continues to top Asia’s formats charts, with 55 titles – 23% – of the total 240 shows on air or commissioned this year so far. FremantleMedia Asia is a close second, with 51 (21%), giving the two global giants a combined 106 titles in Asia, or 44% of the region’s formats market. Three companies – Talpa, Keshet and all3media – have between 10 and 15 shows each for a total of 34 titles, or 14% of the market. Here’s who else has what...

Endemol Shine

47. So You Think You Can Dance India

37. Take Me Out Indonesia

1.

1 vs 100 Korea season 13

48. Spelling Star Thailand

38. Take Me Out Thailand 10

2.

Big Brother Bangla 2 India

49. Step Right Up Thailand 7

39. Take Me Out Vietnam

3.

Big Brother China

50. Step Right Up Vietnam 4

40. Take The Stage China

4.

Big Brother Hindi 10 India

51. Stripped India

41. Thailand’s Got Talent 6

5.

Big Brother Kannada 4 India

52. Your Face Sounds Familiar Cambodia

42. Thank God You’re Here Cambodia

6.

Big Brother Pakistan

53. Your Face Sounds Familiar Mongolia

43. Thank God You’re Here Vietnam 3

7.

Big Brother Philippines 7

54. Your Face Sounds Familiar Thailand 2

44. To Tell The Truth China

8.

The Biggest Loser Vietnam

55. Your Face Sounds Familiar Vietnam 4

45. To Tell The Truth Thailand

9.

Bingo Banko Philippines

46. Vietnam Idol 7

10. The Brain China 3

FremantleMedia

47. Vietnam Idol Kids

11. The Choice Thailand

1.

Cambodia’s Got Talent 2

48. Vietnam’s Got Talent 4

12. Deal or No Deal Philippines 6

2.

Cambodian Idol 2

49. X Factor Cambodia

13. Deal or No Deal Vietnam 10

3.

Date With Fate China

50. X Factor Myanmar

14. Don’t Lose The Money Cambodia

4.

Don’t Stop Me Now China

51. X Factor Vietnam 2

15. Don’t Lose Your Money Vietnam

5.

The Eureka Moment China

16. The Face Thailand 2

6.

Family Feud Indonesia

NBCUniversal

17. Fear Factor India 8

7.

Family Feud Myanmar 4

1.

Baggage Indonesia

18. Golden Goal Vietnam

8.

Family Feud Philippines

2.

Dance your Ass Off Vietnam 2

19. Got To Dance Cambodia

9.

Family Feud Thailand

3.

Hidden Singer Thailand 2

20. Hunted China

10. Family Feud Vietnam 13-14

4.

Hidden Singer Vietnam 2

21. Identity Thailand

11. Go Show! Indonesia

5.

Hollywood Game Night Thailand 2

22. The Kids Are All Right Malayalam India

12. Hole In The Wall Kids Cambodia

6.

How Do I Look? Asia 2

23. The Kids Are All Right Myanmar

13. Hole In The Wall Vietnam 2

7.

Opening Act Indonesia

24. The Kids Are All Right Thailand

14. India’s Got Talent 7

8.

Saturday Night Live China

25. The Kids Are All Right Vietnam 3

15. Indonesian Idol

9.

Saturday Night Live Korea 7

26. The Love Machine Thailand

16. Indonesian Idol Junior

10. Still Standing China 6-7

27. MasterChef Cambodia 1-2

17. Just Duet! Indonesia

11. Still Standing Mongolia

28. MasterChef India 5

18. La Banda Thailand

12. Still Standing Thailand 2-3

29. MasterChef Korea 4

19. Let’s Make A Deal Indonesia

13. Still Standing Vietnam

30. MasterChef Thailand

20. Let’s Get Gold China

14. Suits Korea

31. Junior MasterChef Vietnam

21. Mongolia’s Got Talent 2

15. Top Chef Indonesia 2

32. Million Dollars Minute Vietnam

22. My Mom Cooks Better Than Yours China

16. Top Chef Vietnam 2

33. Minute to Win It Cambodia 3

23. My Mom Cooks Better Than Yours Indonesia 3

34. Minute To Win It Kannada 2 India

24. My Mom Cooks Better Than Yours Vietnam 2

Talpa

35. Minute To Win It Malayalam India

25. Myanmar Idol 1-2

1.

The Big Picture Thailand

36. Minute To Win It Philippines

26. Myanmar’s Got Talent 3

2.

I Love My Country Thailand

37. The Money Drop Cambodia

27. The Noise Cambodia

3.

The Voice Kids Cambodia

38. The Money Drop Mongolia 4

28. Perfect Score Vietnam

4.

The Voice of China 5

39. The Money Drop Myanmar

29. Philippines Got Talent 5

5.

The Voice India 2

40. The Money Drop Philippines 3

30. Pinoy Boyband Superstar

6.

The Voice Kids India

41. My Name Is Vietnam

31. Price Is Right Cambodia

7.

The Voice Indonesia 2

42. Odd One In Vietnam 3

32. Price Is Right Thailand 2

8.

The Voice Kids Indonesia

43. Out of Control! Vietnam

33. Price Is Right Vietnam 10

9.

The Voice Kids Philippines 3

44. Singer Takes It All Cambodia

34. Project Runway Vietnam 3

10. The Voice Thailand 5

45. Singer Takes It All China

35. Push The Button China

11. The Voice Kids Thailand 2

46. Singer Takes It All Thailand

36. Run Quiz Run Cambodia

12. The Voice Vietnam 4

Note: Updated listing as of 17 August 2016. Formats listed were on air or premiered in 2016, or were commissioned for broadcast in 2016/7 on channels in Asia. This list does not include: format options, titles/formats created solely for a single sponsor, and shows created in-house that have not been sold as formats to anyone else. Information was provided by rights holders and distributors. All formats rights holders and distributors were given equal opportunity to participate. issue three, september 2016

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13. The Voice Kids Vietnam 4

Keshet

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6.

Mongolia’s Next Top Model

1.

Big Star’s Little Star Vietnam

7.

Vietnam’s Next Top Model 7

2.

Get Your Act Together Vietnam

8.

Wheel of Fortune Vietnam 8

3.

The Line Thailand

4.

Sing My Song Vietnam

1.

Boom! Cambodia

2.

Loaded

Sony Pictures Television

3.

Master Class China 2

1.

Dancing Nation China 5

Viacom

4.

Master Class Vietnam

2.

Dr Oz Indonesia 3

1.

5.

Prisoners of War India

3.

Everybody Loves Raymond India

6.

Prisoners of War Korea

4.

Mad About You China

2.

Lip Sync Battle China

7.

Rising Star Cambodia

5.

Raid the Cage Vietnam

3.

Lip Sync Battle Philippines 1-2

8.

Rising Star Indonesia 2

6.

Who Wants To Be A Millionaire Cambodia

4.

Lip Sync Battle Vietnam

9.

Trade Up China

7.

Who Wants To Be A Millionaire Vietnam 12

10. Traffic Light China 11. Who’s on Top? Indonesia

CJ E&M 1.

I Can See Your Voice China

All3Media

2.

I Can See Your Voice Thailand

1.

Are you Normal? China 3

3.

I Can See Your Voice Vietnam

2.

Are You Normal? Vietnam

4.

Let Me In Thailand 1-2

3.

Cash Cab Philippines 1-2

5.

Let’s Eat China

4.

Cash Cab Thailand 3-4

6.

Super Diva 4

5.

Gogglebox Japan

6.

Gogglebox Mongolia 1-2

7.

Million Second Quiz China

8.

The Only Way Is Essex China

9.

Sexy Beasts China 2

10. Undercover Boss Japan

Warner Bros 1. 2 Broke Girls China 2. The Bachelor Thailand 3. Cold Case Japan 4. Gossip Girl China 1-2 5. Gossip Girl Thailand 6. Little Big Shots Philippines 1-2 7. Little Big Shots Thailand 8. Supernanny 4 9. The Young Ones Singapore Armoza

Global Agency 1. Golden Scale Thailand 2 2. Keep Your Light Shining Cambodia 3. The Remix China 4. The Remix Vietnam 2 5. Rivals in Law India 6. Shopping Monsters Vietnam Globo 1.

Ambitious Women Korea

2.

Boogie Oogie Korea

3.

Happily Ever After? Korea

4.

Merciless

5.

Part of Me Korea

6.

Rule of the Game Vietnam

BBC Worldwide 1. Dancing with the Stars Philippines 2. Jhalak Dikhhla Jaa 9 3. Strictly Come Dancing India 4. Top Gear Korea 7

1.

The Arbitrator, Vietnam

2.

Do Me A Favour Thailand 4

3.

I Can Do That! China

4.

I Can Do That! Philippines

5.

I Can Do That! Singapore

Bomanbridge Media

6.

I Can Do That! Vietnam

1.

1000 Heartbeats Philippines

7.

The Running Show China

2.

Chef In Your Ear Korea 1-2

8.

Who’s Asking? Thailand

3.

DNA India 2

4.

Miss Country Girl Philippines

CBS Studios International 1.

Asia’s Next Top Model 4

2.

Cambodia’s Next Top Model 2

3.

Celebrity Squares Indonesia

4.

China’s Next Top Model 3

5.

India’s Next Top Model 2

Dori Media 1. Ciega a Citas China 2. The Money Pump Vietnam 1-2 3. Power Couple 4. Smart Face Vietnam

Celebrity Lip Sync Battle Indonesia 1-2

TV Azteca 1. Acapulco Forever Yours, Malaysia 2. La Loba Malaysia & with one title each...

Discovery Survivor Games with Bear Grylls Fuji TV Papa’s Kitchen HBO Entourage Korea Hudson Street Productions She’s Got The Look Vietnam Imagine Group The Apartment Vietnam MBC Infinite Challenge China nippon TV Dragon’s Den China Scripps House Hunters Asia Tangren Media Scarlet Heart Korea Telemundo Hidden Passion Philippines Zee Entertainment Dance Singapore Dance 2 Zodiak Rights Wild Things China

BE InCluDED.

Please contact Aqilah at aqilah@contentasia.tv or +65 6846-5987 to add your formats deals and productions in Asia

ITV Studios Global Entertainment

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What’s on where in the Philippines, Thailand & Vietnam.

Adapted from ContentAsia Formats 2016

PHILIPPINES 1000 Heartbeats Philippines

Genre: Game show Broadcast on: TV5 Date: July 2016 Slot: TBC Commissioned by: TV5 Distributed in Asia by: Bomanbridge Media Produced by: Viva Communications Created by: Hungry Bear Media, U.K. The pitch: Contestants have 1,000 heartbeats to complete challenges and win cash prizes.

Big Brother Philippines season 7 (Pinoy Big Brother)

Produced by: activeTV, which acquired rights from all3media for the Philippines Original created in: Lion Television for ITV, U.K. Rights owner: all3media The pitch: Taxi passengers answer questions for prizes.

Dancing with the Stars Philippines Genre: Entertainment Broadcast on: ABS-CBN Channel 2 Date: 2017 Episodes: 26 Commissioned by: ABS-CBN Produced by: ABS-CBN Rights: BBC Worldwide The pitch: Celebrities partner with professional dancers to learn a variety of dances.

Deal Or No Deal Philippines S6 (Kapamilya Deal or No Deal)

Genre: Telenovela Broadcast on: ABS-CBN Date: 1 June 2015-26 Feb 2016 (6pm) Produced by: ABS-CBN Created in: RTI Colombia, Telemundo, Caracol TV Rights owner: Telemundo Int’l The pitch: Three brothers arrive to work at the home of their deceased sister’s lover, intent on revenge. But then they fall madly in love with his daughters...

I Can Do That! Philippines

Genre: Game show Broadcast on: Lifestyle Network Broadcast date: Q2 2016 Slot: TBC Episodes: 6 Created/owned by: Armoza Formats

Lip Sync Battle Philippines S1-2

Original/created: Friday TV, U.S.

Miss Country Girl Philippines

Genre: Makeover reality show Broadcast on: TV5 Date: 2016 Slot: Primetime Commissioned by: TV5 Distributed in Asia by: Bomanbridge Media Producer: Viva Communications Created by: The Media Factory, Romania The pitch: Country women are transformed into beauty queens.

The Money Drop Philippines 3

Genre: Game show Broadcast on: TV5 Date: Weekly Episodes: 13 Commissioned by: TV5 Network Produced by: Sari Sari Network Rights: Endemol Shine Group Original/created by: Remarkable Television, U.S.

Philippines Got Talent season 5

Genre: Reality Broadcast on: ABS-CBN Channel 2, Philippines Date: 11 July 2016 Slot: Daily, 5pm/10.15pm Produced by: ABS-CBN Rights owner: Endemol Shine

Bingo Banko Philippines

Genre: Game show Broadcast on: TV5 Date: 3 times a week, Q4 2016 Episodes: 60 Commissioned by: TV5 Network Produced by: Sari Sari Network Rights: Endemol Shine Group Original by: TV2 Denmark The pitch: Interactive bingo game show where numbers are determined by the outcome of funny challenges for celebrities and audience members. Viewers call in to claim prizes.

Cash Cab Philippines season 1-2

Genre: Game quiz Broadcast on: AXN, Philippines Date: 22 Dec 2015-17 March 2016 (S1), season 2 to be confirmed Slot: 9.15pm (season 1) Social media: Facebook, Instagram Commissioned in Asia by: Sony Pictures Television, Asia

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Genre: Game show Broadcast on: ABS-CBN Channel 2 Broadcast: 9 Feb 2015-4 Mar 2016 Slot: Weekdays, 5pm Social media: IPTV, online and mobile managed by ABS-CBN digital media division Produced by: ABS-CBN Created by: Endemol Netherlands Rights owner/Asia distribution: Endemol Shine Group Others: Produced as a daily series for the first time in Asia.

Family Feud Philippines

Genre: Quiz show competition Broadcast on: ABS-CBN Channel 2 Broadcast: 9 April 2016, daily Produced by: FremantleMedia Asia Rights/Distributed by: FremantleMedia International

Hidden Passion Philippines (Pasion de Amor/Pasión de Gavilanes)

Genre: Singing game show Broadcast on: GMA Network, Ch7 Date: 27 Feb 2016 (season 1), 4 June–27 August 2016 (S2) Slot: Sat, 7.30pm-8.30pm (S1), Sat, 10pm-11pm (S2) Length: 13x60 mins Social media: GMA Network Commissioned by: GMA Network Produced by: GMA Network Created by: Viacom/Spike TV, U.S. Rights owner: VIMN

Little Big Shots Philippines S1-2

Genre: Kids entertainment Broadcast on: Channel 2 Date: 2016 Slot: Prime time Length: 40x60 mins Commissioned by: ABS-CBN Produced by: ABS-CBN Rights: Warner Bros. Television Original/created by: Warner Horizon Television The pitch: Family programming featuring extraordinary and engaging kids.

Minute To Win It Philippines S3 Genre: Game show Broadcaster: ABS-CBN Date: 18 July 2016 Social media: Facebook Commissioned/produced by: ABS-CBN Rights: Endemol Shine Group

Genre: Talent show Broadcast on: ABS-CBN Date: Premiered 23 Jan 2016, finale 14/15 May 2016 Slot: Sat 7.15pm, Sun 7.45pm Length: 32x60 mins Social media: IPTV, online and mobile managed by ABS-CBN’s digital media division Distributed by: FremantleMedia International

Pinoy Boyband Superstar

Genre: Singing reality Broadcast on: Channel 2 Tx details: To be confirmed Commissioned by: ABS-CBN Distributed by: FremantleMedia The pitch: The hunt for the next global superstar five-piece boyband.

The Voice Kids Philippines S3

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Genre: Singing talent contest Broadcast on: ABS-CBN Channel 2 Date: 28 May 2016 Slot: Prime time Social media: IPTV, online and mobile managed by ABS-CBN digital media division Produced by: ABS-CBN Rights: Talpa

THAILAND The Bachelor Thailand

Genre: Reality Broadcast on: Channel One HD Date: August 2016 Episodes: 13 Commissioned/produced by: The One Enterprise Company Rights: Warner Bros. Television Original/created by: Warner Horizon Television The pitch: One lucky man has the opportunity to find the woman of his dreams.

The Big Picture, Thailand

Genre: Game show Broadcast on: True4You Date: 27 Jan-21 April 2016 Slot: Wed & Thurs, 8pm-9pm Length: 26 eps Social media: Facebook, Instagram, YouTube, Twitter Produced by: AP&J Production Created in: Netherlands Rights owner: Talpa The pitch: App users are selected to participate in the TV programme on screen in real time.

Cash Cab Thailand S3-4

Genre: Game quiz Broadcast on: Channel 9 Date: Ongoing, S3 premiered 2 March 2015. S4 details to be confirmed Length: 35 eps Slot: 6.15pm-7pm Producer: Heliconia Entertainment Original created by: Lion Television for ITV, U.K. Rights owner: all3media Int’l

The Choice Thailand

Date: 26 Sept 2015-Mar 2016 Slot: Saturdays, 5pm Producer: Heliconia Entertainment Original created in: U.S. Rights: A. Smith & Co Productions Distributed in Asia by: Endemol Shine Group The pitch: Three stages of competition involving four single celebrity contestants

Do Me A Favor Thailand S4

Gossip Girl Thailand

Genre: Teen drama Broadcast: Channel 3, Channel 3 HD Date: Ongoing, premiered 16 July 2015 Slot: Thursdays, 11.15pm-12.15am Length: 18x60 mins Produced by: Kantana Group and InTouch Distributed in Asia by: Warner Bros

Hidden Singer Thailand S2

Genre: Street game show Broadcast details: Modernine (MCOT, Channel 9) Broadcast date: 2016 Commissioned by: MCOT Produced by: Zense Entertainment Original created in: Argentina Rights owner: Armoza Formats The pitch: Contestants attempt to convince strangers to do them a favour with a 15-minute time limit and a THB3,000/US$86 budget.

The prize is THB20,000/US$570.

The Face Thailand season 2

Genre: Modelling reality contest Broadcast on: Channel 3, Thailand Date: Finale, 9 Jan 2016 Slot: Saturdays, 5.30pm Produced by: Kantana Rights owner: Shine International The pitch: Supermodels choose new faces to create teams of potential models

Family Feud Thailand

Genre: Quiz show Broadcast: Channel One, Thailand Broadcast: March-Aug 2016 Slot: 6.30pm Episodes: 130 Commissioned: Forever BEC-Tero Producer: FremantleMedia Asia Distributed by: FremantleMedia Int’l Created by: Mark Goodson, U.S. Rights owner: FremantleMedia

Golden Scale Thailand S2

Genre: Celebrity dating game show Broadcast on: Mono TV, Thailand

four contenders and a cash prize.

Genre: Game show Broadcast on: Thairath TV Date: 2016 Slot: Weekly, prime time Produced by: Entertainment Lab Rights/distributor: Global Agency The pitch: Studio game show with

Genre: Music talent competition Broadcast on: Channel 3 Date: 23 Apr 2016 Produced by: Creatist Media Rights owner: NBCUniversal International Formats The pitch: Five superfans copy their idols from behind doors. The audience votes out who they think sounds least like the true superstar.

Hollywood Game Night Thailand S2 Genre: Game show Broadcast on: GMM One HD Date: Ongoing, season 1 premiered on 7 Aug 2014 Slot: 7pm-8pm Produced by: GMM Grammy Rights owner: NBCUniversal The pitch: Two contestants take part in a casual game night with celebrities and win cash prizes.

I Can See Your Voice Thailand

Genre: Studio entertainment Broadcast on: Workpoint Date: Premiered Jan 2016 Slot: Wednesdays, 8pm-9.15pm Creator/Rights owner: CJ E&M

I Love My Country Thailand

Genre: Entertainment Broadcast on: TrueVisions Date: 20 Mar-5 June 2016 Slot: Weekly Length: 12 episodes Produced by: AP&J Production Created in: Netherlands Rights owner: Talpa The pitch: Celebrity teams and the audience compete in multiple questions.

Identity Thailand

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Genre: Game show Broadcast on: Channel 9 Date: Premiered Feb 2013, ongoing Slot: Wed, 8.30pm-9.30pm Produced by: Workpoint Creative TV Original created in: U.S. Rights owner: Endemol Shine The pitch: Contestants have to match a list of 12 identities with 12 strangers.

The Kids Are All Right Thailand

Genre: Family game show Broadcast on: Channel 3, Thailand Date: 4 Oct 2015-31 Mar 2016 Slot: Sundays, 9.30pm Produced by: The Bangkok Entertainment (BecTero) Thailand Rights: Endemol

La Banda Thailand

Genre: Singing reality Broadcast on: Channel 3 Date: 30 July 2016 Slot: Saturday, 5.30pm-7pm Episodes: 12 Commissioned by: TV Thunder Distributed in Asia by: FremantleMedia Produced by: TV Thunder Rights: FremantleMedia The pitch: The hunt for the next global superstar five-piece boyband.

Let Me In Thailand S1-2

Genre: Makeover reality Broadcast on: Workpoint TV Date: 16 Jan-2 April 2016 (season 1), Nov 2016 (season 2) Slot: Saturdays, 8.30pm Length: 12 episodes Original created in: South Korea Rights owner: CJ E&M The pitch: An extreme life makeover show about women changing looks to make life truly beautiful.

The Line Thailand

Genre: Entertainment Broadcast on: True4u (19 June 2016) Length: 26x60 mins Produced by: Zense Entertainment Social media: True4U App, YouTube managed by True4U Rights owner: ITV Studios GE The pitch: Contestants play games while standing in line.

Little Big Shots Thailand

Genre: Kids entertainment Broadcast on: Channel 3 Date: Q2 2017 Length: 18x60 mins Commissioned by: BEC World

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Produced by: BEC-Tero Rights: Warner Bros. Television Original/created by: Warner Horizon Television

The Love machine Thailand

Slot: Saturdays, 3.45pm-5pm Episodes: 10 episodes Producer: Zense Entertainment Original created by: Endemol Shine Australia for Channel 10 Rights owner: Endemol Shine Group The pitch: More than 50 bright young spellers compete in a series of word-related games and challenges.

Step Right Up Thailand S7

Genre: Dating show Broadcast on: TV3, Thailand Date: 7 Sept 2015-29 Aug 2016 Slot: Mondays, 11.20pm-12.20pm Length: 52 episodes Produced by: Zense Entertainment Created in: Princess Productions, U.K. Rights owner: Princess Productions, part of Endemol Shine Group Distributed in Asia by: Endemol Shine Group The pitch: Single players search for perfect partners.

Genre: Game show Broadcast on: MCOT/Channel 9 Date: Ongoing Slot: Wednesdays, 8.30pm-9.30pm Episodes: 26 Commissioned/produced by: Zense Entertainment Rights: Endemol Shine Group Original created by: Endemol Argentina The pitch: Contestants queue to play games.

Still Standing Thailand S 2-3

masterChef Thailand

Genre: Cooking show Broadcast: To be confirmed Commissioned by: Heliconia H Group Created by: Shine TV in association with Ziji Productions Rights owner: Endemol Shine

Price Is Right Thailand S2

Genre: Game show Broadcast on: True4U Date: 11 Jan-5 May 2016 Slot: 7pm Episodes: 68 Produced by: FremantleMedia

Singer Takes It All Thailand

Genre: Singing game show Details: To be confirmed Produced by: Zense Entertainment Original created in: U.K. Rights: Endemol Shine Group

Spelling Star Thailand

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Genre: Talent reality show Broadcast on: Channel 3 Date: June-Aug 2016 Slot: Sundays, 5.30pm Episodes: 13 Producer: Workpoint Entertainment Rights: FremantleMedia/Syco

Created in: Spain Rights: Endemol Shine Group The pitch: Celebrity contestants immitate musical icons

To Tell The Truth Thailand

The Apartment Vietnam

Genre: Game show Broadcast on: Channel 1 Date: 30 May 2016 Producer: FremantleMedia Asia Rights: FremantleMedia

Top Chef Indonesia S2

Genre: Reality cooking competition Broadcast on: SCTV Tx details: To be confirmed Commissioned in Asia by: SCTV Original created in: U.S. Rights: NBCUniversal Int’l The pitch: Chefs compete against each other in culinary challenges.

The Voice Thailand S5

Genre: Singing talent contest Broadcast on: Thai TV3 Date: 9 September 2016 Produced by: AP&J Production Rights: Talpa

The Voice Kids Thailand S2

Genre: Game show Broadcast on: Channel 7 Date: Jan 2016 (S2), 11 May 2016 (S3) Slot: Daily, 6pm Episodes: 52 (season 2), 104 (S3) Distributed by: NBCUniversal/Armoza Formats Producer: Zense Entertainment Created by: July-August Productions Rights owner: Armoza Formats

Genre: Singing talent contest Broadcast on: Thai TV3 Date: 17 January 2016 Produced by: AP&J Production Rights: Talpa

Who’s Asking? Thailand

Genre: Dating reality show Broadcast on: Channel 3 Date: Feb-July 2016 Slot: 2pm-2.45pm Episodes: 26 Produced by: TV Thunder Rights owner: FremantleMedia

Genre: Studio game show Broadcast on: Thairath TV Date: 1 Mar 2015-Feb 2016 Slot: Saturdays, 4pm Commissioned by: Thairath TV Produced by: Thairath TV with TV Thunder

Your Face Sounds Familiar Thailand (Sing Your Face Off Thailand) S2

issue three, september 2016

Genre: Design/renovation contest Broadcast on: HTV7 Date: Premieres 4 Sept 2016 Slot: 8pm Episodes: 15 Commissioned by: Dien Quan Media & Entertainment (for Vietnam) Produced by: Imagine Group Entertainment and Dien Media & Entertainment (for Vietnam) Social media: FManaged by Dien Quan Entertainment Original created in: Imagine Group Entertainment, Singapore Rights owner/distributed in Asia by: Imagine Group Entertainment The pitch: Contestants prove their design skills.

The Arbitrator Vietnam (Đối mặt trong bóng đêm/ Facing the Darkness)

Take me Out Thailand 10

Thailand’s Got Talent season 6

Genre: Entertainment Broadcast on: BBTV Channel 7 Date: 23 Jan-2 Apr 2016

VIETnAm

Genre: Singing game show Broadcast on: Channel 7 Date: 9 Apr-25 June 2016 Slot: Saturdays, 3.45pm-5pm Length: 12x75 mins Produced by: Zense Entertainment

Genre: Crime drama Broadcast: Vietnam Television (VTV) Broadcast date: March 2016 Length: 45 episodes in 4 seasons Commissioned by: VTV Produced by: Vietnam Television Film Center (VFC) Rights owner: Reshef Levi, Hot Distributed by: Armoza Formats The pitch: A social worker discovers he is the lost son of the underworld’s most powerful man.

Are You normal? Vietnam

Genre: Survey quiz show Broadcast on: VTV9, Vietnam Date: 15 March 2016 Slot: 8.05pm Length: 52 episodes

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Commissioned by: Blue Ocean Communication Advertising Corporation (BOC CORP), Vietnam Produced by: Blue Light Original created by: Zoo Productions/all3media Distributed in Asia by: all3media International

Big Star’s Little Star Vietnam

Genre: Family game show Broadcast on: VTV 3, Vietnam Premiere: Sept 2016, production to start in July/August Length: 26x60 mins Commissioned by: VTV3 Produced by: Multimedia JSC Rights owner: ITV Studios The pitch: Celebrity kids reveal their secrets

The Biggest Loser Vietnam

Genre: Family game show Broadcast on: VTV 3, Vietnam Premiere: Nov 2016 Original created in: U.K. Rights owner: Endemol Shine The pitch: Overweight contestants attempting to lose the most weight

Get Your Act Together Vietnam Genre: Family entertainment Broadcast on: THVL Date: 3 Nov 2015-19 Jan 2016 Slot: Weekly, 9pm Produced by: Vietcom Rights owner: ITV Studios The pitch: Celebrities master variety acts.

Golden Goal Vietnam

Genre: Sports entertainment Broadcast on: VTV3 (April 2016) Slot: Saturdays, 1pm Produced by: Vietba Media Created in: Rubicon, Norway Rights owner: Endemol Shine The pitch: Hosted by two comedians, contestants compete in various sports.

Hidden Singer Vietnam season 2

Dance Your Ass Off Vietnam S2

Genre: Weight-loss dance format Broadcast on: VTV3 (27 Aug 2016) Slot: Sat, 5.30pm-7pm Produced by: Dong Tay Rights owner: NBCUniversal Int’l The pitch: Contestants dance with professional partners to see who can lose the most weight.

Deal Or No Deal Vietnam S10 (Đi Tìm Ẩn Số) Genre: Game show Broadcast on: HTV 7, Vietnam Date: 3 May 2015-24 Apr 2016 Length: 52x60 mins Slot: Saturdays, daytime Produced by: Kiettuong Rights owner: Endemol Shine

Don’t Lose Your Money Vietnam Genre: Game show Broadcast on: VTV Broadcast details: Q4 2016 Produced by: Vietba Media Created in: Shine Germany Rights owner: Endemol Shine

Family Feud Vietnam S13-14

Genre: Quiz show Broadcast on: HTV7 Tx date: Ongoing, since 2014 Slot: Tuesdays, 9pm Episodes: 26 Commissioned by: Dongtay Promotion Produced by: FremantleMedia

Genre: Music talent competition Broadcast on: THVL 1 Episodes: 9pm Produced by: Blue Light Film Distributed by: NBCUniversal Right/created by: JTBC

Hole In The Wall Vietnam S2

Genre: Game show Broadcast on: VTV3 Date: 27 Dec 2015-26 June 2016 Slot: 9.15pm Episodes: 26 Commissioned in Asia by: Vietba Created in: Japan Producer: FremantleMedia Asia Rights owner: FremantleMedia The pitch: Players must fit through cutouts on wall coming at them.

I Can Do That! Vietnam

Genre: Game show Broadcast on: HTV, Style TV Date: May 2016 Commissioned in Asia by: Style TV Produced by: Style TV Created/owned: Armoza Formats

I Can See Your Voice Vietnam

Genre: Studio entertainment Broadcast on: VTV9 Date: 2016 Produced by: Cattiensa Rights owner: CJ E&M, Korea

The Kids Are All Right Vietnam S3

Genre: Family game show Broadcast on: VTV6 Date: 10 May 2015-1 Mar 2016 Slot: Mondays, 9pm-10pm Producer: Blue Ocean Production Rights: Endemol Shine Group

Lip Sync Battle Vietnam

Genre: Singing game show Broadcast on: HTV7 Broadcast details: 6 Aug 2016 Length: 13x75 mins Commissioned in Asia by: Dong Tay Produced by: Dong Tay Created by: Viacom/Spike TV, U.S. Rights owner: VIMN

Master Class Vietnam

Genre: Entertainment Broadcast: HTV 3, Vietnam Broadcast date: Late 2016 Slot: Fridays, 7.30pm-9pm Episodes: 13 Produced by: TTN Media Corp Original created by: Yoav Tzafir, Tamira Yardeni, Zvika Hadar Rights owner: Keshet International

Junior MasterChef Vietnam (Vua Đầu Bếp Nhí) Genre: Cooking show Broadcast: VTV3 Date: 2 Oct 2016 Slot: Sun, 8pm Commissioned by: BHD Co Ltd Produced by: BHD Co Ltd Rights/distributed by: Endemol Shine Group Created by: Shine TV in association with Ziji Productions

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The pitch: Two contestants play as a couple – but each has to answer separately. The sooner they answer, the more money they keep.

My Mom Cooks Better Than Yours Vietnam season 2

Genre: Game show Broadcast on: VTV3 Date: TBC Slot: Sundays, 3pm Episodes: 37 Produced by: Dong Tay Rights owner: FremantleMedia

My Name Is Vietnam

Genre: Entertainment Broadcast on: VTV3 Date: 7 May 2016 Slot: Sundays Produced by: Dong Tay Original created in: U.S. Rights owner: Endemol Shine Group The pitch: Contestants must sing like their favourite celes and ae made-over to look like their idols.

Odd One In Vietnam S3 (Nguoi Bí an)

Genre: Game show Broadcast on: HTV7 Date: Mar 2016 Slot: Sunday, 9pm Episodes: 14 Commissioned by: Dong Tay Produced by: Dong Tay Rights: Zeppotron, part of the Endemol Shine Group The pitch: Family guessing game

Out of Control! Vietnam (Con Biet Tuot)

Million Dollars Minute Vietnam

Genre: Game show Broadcast on: VTV3 Date: Finale in June 2016 Slot: Weekly, 11am Produced by: Vietcom Created in: Australia Rights owner: Seven Network The pitch: Three contestants go head-to-head over four rounds in a general knowledge battle.

Money Pump Vietnam S1-2

Genre: Game show Broadcast on: HTV 7, Vietnam Date: 28 Sept 2015-21 Mar 2016 (S1). S2 scheduled for Q3 2016 Slot: 9.30pm-10.30pm Distributed in Asia: Dori Media Int’l Produced by: Blue Lights Films Rights: Tanin Productions Created by: Gili Golan, Adi Golan and Harel Joseffson, Israel

Genre: Family game/general knowledge show Broadcast on: VTV3 Date: 4 Jan-26 Dec 2016 Slot: Mondays, 8pm Episodes: 52 Commissioned by: Song Vang Advertising Production Produced by: Golden Screen Production Rights owner: Endemol Nederland The pitch: Kids estimate their parents’ strengths and decide who might know the answer to a specific question.

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Perfect Score Vietnam

Genre: Game show Broadcast on: HTV7 Date: 28 May 2015-26 June 2016 Episodes: 52 Producer: FremantleMedia Asia

Price Is Right Vietnam season 10 Genre: Game show Broadcast on: VTV3 Date: Premiering mid-July 2016 Episodes: 26 Produced by: FremantleMedia

Project Runway Vietnam season 3 Genre: Fashion/design reality Broadcast on: VTV3 Date: Finale 30 Jan 2016 Slot: Sundays, 8pm Produced by: Multimedia JSC Original created in: U.S. Rights: FremantleMedia Asia

Raid the Cage

Genre: Game show/competition Broadcast on: HTV7 Date: 20 Jan 2016 Slot: Wednesdays, 9.30pm Commissioned by: Ho Chi Minh City TV (HTV) Produced by: TV Plus Distributor: Sony Pictures Television Original created by: United Studios of Israel The pitch: Quiz show with a cage full of prizes.

The Remix Vietnam season 2

Genre: DJ, singing talent contest Broadcast on: VTV3 Date: Premiered 3 Jan 2016 Commissioned by: VTV3 Produced by: Cattiensa Original created by: Rahul Sarangi, Greymatter Entertainment (GME) Distributor: Global Agency Rights owner: Global Agency

Rules of the Game Vietnam

Genre: Telenovela Broadcast on: Lasta TV Premiere: To be confirmed Commissioned by: Lasta TV Rights: Globo Original/created by: Globo, Brazil

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The pitch: A man of dubious character is considered a hero of the people, but belongs to a powerful criminal organisation.

She’s Got The Look Vietnam

Genre: Reality Details: To be confirmed Social media: Managed by FremantleMedia Commissioned by: Multimedia JSC Produced by: FremantleMedia Rights: Hudson Street Productions The pitch: 20 women compete to become the next great supermodel (35 years or older).

Shopping Monsters Vietnam

Genre: Makeover Broadcaster: SCTV, Vietnam Date: Q4 2016 Produced by: SCTV Asia distributor: Global Agency Commissioned by: SCTV The pitch: Five women aweek compete to see who can get the best makeover with limited time and money.

Sing My Song Vietnam

Step Right Up Vietnam season 4 Genre: Game show Broadcast: VTV9 Date: Finale, 27 Apr 2016 Slot: Wednesdays, 9pm Length: 166x60 mins Produced by: Blue Ocean Created by: Endemol Argentina Rights: Endemol

Still Standing Vietnam

Genre: Game show Broadcaster: HTV7 Date: 25 July 2016 Slot: Weekly Episodes: 26 Distributed by: NBCUniversal/Armoza Formats Producer: Blue Ocean Created by: July-August Productions Rights owner: Armoza Formats

Take Me Out Vietnam

Genre: Dating reality show Date: Sept 2016 Producer/rights: FremantleMedia Asia

Thank God You’re Here! Vietnam S3 Genre: Game show Broadcast on: VTV3 Date: To be confirmed Rights owner: FremantleMedia The pitch: Celebs have to ad lib their way out of situations.

Top Chef Vietnam S2 (Đầu bếp đỉnh) Genre: Music talent format Broadcast on: VTV3, Vietnam Date: 20 November 2016 Length:10x60 mins Commissioned by: Cattiensa Produced by: Cattiensa Media Original created in: Star China Rights: Star China/Starry Production Int’l distributor: ITV Studios Global Entertainment for Star China The pitch: Studio-based contest searching for the best original songs in the nation

Smart Face Vietnam

Genre: Trivia game show Broadcast on: HTV7 Date: 21 Feb 2016 Slot: Sundays, 8pm Produced by: Dien Quan Media & Entertainment Rights: Dori Media The pitch: Contestants are asked questions and must find someone on the street to answer for them.

Genre: Reality cooking competition Broadcast on: HTV7 Date: Aug 2016 Produced by: TV Plus Original created in: U.S. Rights owner: NBCUniversal Int’l

Vietnam Idol S7

Genre: Talent show Broadcast on: VTV3 Date: June/July 2016 Producer: FremantleMedia Asia

Vietnam Idol Kids

Genre: Talent show Broadcaster: VTV3 Broadcast date: 24 April 2016 Slot: Sundays at 8pm Producer: FremantleMedia Asia

Vietnam’s Got Talent season 4

Genre: Talent show Broadcast on: VTV3 Date: 1 Jan-20 May 2016 Slot: 9.15pm Episodes: 19 Producer: FremantleMedia Asia

Vietnam’s Next Top Model S7 Genre: Modelling reality show Broadcast on: VTV3

Date: 17 July 2016 Slot: Sun 8pm Produced by: Multimedia JSC Original created in: U.S. Rights owner/Asia distributor: CBS Studios International

The Voice Vietnam S4

Genre: Singing talent show Broadcast on: VTV Broadcast details: TBC, auditions were held in March 2016 Produced by: Cattiensa Rights owner: Talpa

The Voice Kids Vietnam season 4 (Giong Hat Viet Nhi)

Genre: Singing talent contest for kids Broadcast on: VTV3 Date: 23 July 2016 Produced by: Cattiensa Original created in: Netherlands Asia/global rights: Talpa

Wheel of Fortune Vietnam season 8 (Chiec nÄn ky dieu) Genre: Game show Broadcast on: VTV3 Date: Ongoing Slot: Saturdays, 12pm Rights: CBS Studios International The pitch: Contestants solve word puzzles to win prizes

Who Wants To Be A Millionaire Vietnam season 12

Genre: Game show Broadcast on: VTV3 Tx date: Ongoing, premiered 6 Jan 2015 Slot: Tuesdays, 8pm-9pm Commissioned by: VTV Produced by: VTV/Mesa Distributed in Asia by: Sony Pictures Television

X Factor Vietnam season 2

Genre: Singing reality show Broadcast on: VTV3 Date: Premiered 3 April 2016 Producer: FremantleMedia Asia Rights: FremantleMedia/Syco

Your Face Sounds Familiar Vietnam S4

Genre: Entertainment Broadcast on: VTV3 Date: Apr 2016 Slot: Sat 9.20pm Commissioned by: Song Vang Advertising Production Rights: Endemol Shine Group

Compiled by: Aqilah Yunus, Malena Amzah Source: Distributors, production houses, channels

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NTENT ASIA

countryprofiles

.

Wholly Trinity India’s largest film company, Eros, is looking beyond stellar distribution success of films such as Bajrangi Bhaijaan. The ambitious new goal is to create and own IP under the Trinity shingle, beginning with a focus on franchises, two India-China co-productions and plans for eight more movies.

Bajrangi Bhaijaan

issue three, september 2016

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countryprofiles

NTENT ASIA

Last month, writers from Trinity Pictures India travelled to China to meet their counterparts at Peacock Mountain Culture and Media. Together, they put the finishing touches to the script of Kabir Khan’s travel drama, The Zookeeper (working title).

The story of a small-town Indian zookeeper’s journey to China to find a Panda in order to save his zoo is tricky cross-cultural territory. “We want to get the nuances right,” says Trinity Pictures’ chief executive, Ajit Thakur. Trinity and Peacock are The Zookeeper’s co-producers and co-investors.

The Zookeeper, with an Indian actor and Chinese actress in the lead roles, is slated for a 2018 release. The film is one of 10 in Trinity’s pipeline.

Trinity, set up in March 2015, is the single biggest bet by the US$239-million Eros International, India’s largest film company. At about 65-70 releases a year, including Kabir Khan’s spectacularly successful Bajrangi Bhaijaan and Bajirao Mastani, Eros has always been what other studio heads call an “aggregator”.

Trinity is Eros’s attempt to get into the intellectual property (IP) game.

The company will focus only on franchise films and only on franchises that can do Rs1,000 crore/US$150 million or more over three years and two films at least. That explains why Marvel’s David Maisel was brought onto the Eros board in 2014.

“Out of our total outlay of US$200-plus million in content investment for the year, around US$25 million to US$30 million will be towards Trinity. We will ramp up this number to around US$50 million in the coming two years,” says Jyoti Deshpande, Eros’s group CEO. Over time, Trinity’s four to six films a year should be “among the top 15 revenue generating films of the year for Eros as well as the industry,” she adds.

Bajirao Mastani

“Trinity is to Eros what Marvel is to Disney. Earlier we were funding storytelling. Now we are bringing storytelling and creation within Eros,” says

Gods and Kings, Mythologicals, kids (animation and live action), teens,

Thakur.

supernatural,” Thakur says.

One of the first things he did as CEO last year was bring in a team of

“Most of these genres lend themselves to franchises,” says Shailesh Ka-

writers (seven currently) to set up the Trinity Pictures Writers’ Room. The

poor, chief executive of Ormax Media, a research firms helping Trinity to

team developed the original story of The Zookeeper and the other films

test concepts and scripts.

Trinity is working on.

But why franchises? “Franchise films make for more discipline in storytelling. It works only if you invest in developing a character. The plots may run out but characters live on and the economic viability of franchises is very clear,” Thakur says.

India is a US$2-billion film market. Sultan, the biggest grosser of the year so far, has done about US$75 million in gross box-office collections. Most profitable Indian films do much less.

Where does the US$150 million over two films and three years fit in? “It is a statement of ambition,” says Thakur.

Of the top 10 grossers in the last two years, six to seven have been

There is some skepticism about the Trinity game plan. “They are deal-

franchises such as Avengers or The Hunger Games. The access to known

makers signing cheques for acquisitions with a weak understanding of

characters in markets such as Korea or China, which along with the rest

production,” says one analyst.

of the world bring in more than half of Hollywood’s revenues, makes the

When Eros entered India, it threw in big advances in what Deshpande

game more rewarding. It’s also cost effective. Since the characters are

once described as the “land grab phase”. Now that the business is stable,

known, marketing costs drop.

the idea is to shift to become a content company with a healthy mix of

Trinity’s slate looks interesting. There is Siddharth Anand’s cross-cultural romantic comedy, Love in Beijing (working title), being co-produced with China’s Huaxia Film Distribution Company. The pre-production on Amol Gupte’s kids’ adventure film, due for a 2017 release, is in full swing. A digital comic game and an animation series are in the works too. Prabhu Solomon’s trilingual tale of the friendship between man and elephant starts shooting by the end of this year.

“We want to look at genres that have not been explored fully in India.

issue three, september 2016

its own and aggregated content.

Also a significant driver, say observers, is ErosNow. Eros’s OTT brand has 44 million registered users and original content is key to monetisation.

No one doubts Trinity is moving in the right direction on original production.

“It is absolutely the right thing to do,” says Viacom18 Motion Pictures’ chief operating officer, Ajit Andhare, adding: “All studios should own IP and should be involved in production”. – Vanita Kohli-Khandekar

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Spink’s new moves

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HBO Asia is taking the fight to China with original telemovies based on two of the 10 legendary Masters of Canton. The move marks a shift from early regional efforts to please everyone.

Jonathan Spink; Sun Haoran as Wong Kei-ying in Master of the Shadowless Kick

No, I don’t have pictures, but I can

much about which pay-TV platform in Asia is going to cut rates next, what

tell you the truth because I saw it

the future of linear is, or when he’s going to be allowed to compete evenly

with my own eyes: on a day that

with uncensored online platforms (actually, that one seems to have been

had to have been hotter than hell,

solved already with a R21 classification and parental control, but it’s being

in a forest four hours drive from Shanghai, with faux-dead bodies (faux-bodies?) on spikes, and martial arts masters on tap, a jovial HBO Asia boss Jonathan Spink rolled his shirt up to his armpits and went hyper-local with the mainland China crew.

Roll camera on the next scene in the Asia-fication of Spink and HBO, directed by Guo Jian-yong and

kept low key).

His insurance against an uncertain future is to ramp up original production and own IP. Four originals are shooting or just wrapped – the two martial arts films; The Psychic, a Chinese-language co-pro with Taiwan’s Public Television Service and Singapore’s Infocus Asia; and the second season of horror series Halfworlds, currently filming in Bangkok.

co-starring Cao Jun as Beggar So in Master of the

As significantly, he’s dropped the whole idea of putting “regional” first,

Drunken Fist and Sun Haoran as Wong Kei-ying in

foremost and forever (read: trying to satisfy everyone with mish-mash

Master of the Shadowless Kick.

casts and plots and sweeping stories) in favour of strong stories. Full stop.

The full story of the two Chinese telemovies and why Spink thinks martial arts and ancient legends are a fine idea for HBO’s flagship Asia channel is not complicated: Original content is the way forward.

His bet that they’ll do better in the long run and if they don’t satisfy every country, so be it. Way better than satisfying no one.

How much is he spending on the new originals? “No comment”. Some things, clearly, never change. – Janine Stein

Risky as originals have always been, this much is clear: Spink isn’t hanging around fretting too

issue three, september 2016

An extended version of this story is at www.contentasia.tv

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MAIN COLOR PALETTE

NTENT 10 GRADIENT

R: 190 C: 30

G: 214 M: 0

B: 48 Y: 100

K: 0

R: 0 C: 75

G: 0 M: 68

B: 0 Y: 67

K: 90

R: 0 C: 84

G: 80 M: 68

B: 255 Y: 0

K: 0

R: 138 C: 49

G: 140 M: 39

B: 143 Y: 38

K: 3

Take the green and the blue from the main palette.

Opacity: 100% Blending Mode: Normal

BG GRADIENT Take the green and the blue from the main palette.

Opacity: 50% Blending Mode: Hue

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