ContentAsia Summit 2018 Programme

PROGRAMME

28-29 August 2018

SINGAPORE

ContentAsia Summit turns 10 The ContentAsia Summit turns 10 this year and we love that you’re here celebrating with us. Thank you!

At the same time, we fully acknowledge that while there’s always something to be grateful for, there’s a whole lot of worrying stuff going on in the world right now that could, if we let it, dampen enthusiasm and cloud out acknowledgement for the gains that are being made, for the courage that is being shown, for the effort that’s going into throwing out the old playbooks and creating a new ecosystem. For these two days at least, we’re not going to let that happen.

Our theme this year is Silver Linings. Every speaker on our agenda has been picked because they have a new story to tell, a new take on an old story, a view to the bright side, and/or a new approach to the tough questions that need to be asked... and answered, if not now, then soon.

We’ve seen a lot over the past 10 years of the ContentAsia Summit (and the past 12 of ContentAsia). The inevitable question on the eve of the 10th edition is: How has the content industry’s conversation changed? So back into our archives I dove...

Our agenda in year #1 ranged from a conversation about the challenges of linear scheduling – a skill being “challenged in a way never before experienced in TV history” – to a session on harnessing online opportunities and social networks.

In year two, we talked about “massively exciting and hugely challenging times”, including rights, licensing and next-generation issues. Who would have thought then that the rights problem was so complex the industry would still be trying to sort it out?

In 2011, we celebrated innovation and creativity, with a “big, bold & back in action” theme that looked at transformation and floated the idea that the next big thing was the same as the last big thing – great content. 2012 was the year of “all screens bright & beautiful”. In 2013, we talked about doing the same things in different ways. The following year, the agenda was all about “great stories, well told”, where we highlighted the power of stories as a bulwark against major commercial challenges. 2015 was all about “unboxing” the new video proposition, drawing from the online craze and recognising that unwrapping new video products should be more exciting than the latest iPhone. “Our Big Fat Engagement Party” followed in 2016, putting customer engagement at the centre of the conversation. And so we come to 2017, when the conversation was

guided by deep breathing and a suggestion to “keep calm and stream on”.

Somewhere in between, 100s of OTT/streaming platforms emerged, traditional pay-TV platforms picked their paths, global format rights owners reworked their Asia strategies, the conversation around multi-platform challenges became more sophisticated and Asian originals started taking up much more headspace and screen time.

One thing hasn’t had to change at all through the years though. From year one, our Summit agenda was designed to explore content issues of the moment from every angle and to provide the best possible environment to talk about the things that matter most. Every element of the agenda this year is, as it has been since the very beginning, tightly focused on the content ecosystem and the innovation and strategies that are taking entertainment companies into a different age.

The goal is, as it always has been, to showcase content as the value creator it is, and to curate and present a unique, independent agenda rooted in ContentAsia’s day-to-day interaction through the year with the industry on the ground in Asia and with global companies operating growing content businesses in the region.

The speakers over the two days of this year’s ContentAsia Summit are the best and brightest I could find with the most knowledge possible in their fields.

A sincere thank you to all of them and to you for joining us in this conversation today.

And finally, and most importantly, a major thank you to our sponsors and partners for their generous support. Today’s discussion, which we trust will positively impact the way you do business for the next 12 months, would not have been possible without you.

Janine Stein

Editorial Director, ContentAsia

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ContentAsiaSummit 2018 Silver Linings Last year, the ContentAsia Summit took a long deep breath, channeled its inner Zen and then dove right into the twists and turns of Asia’s content story, with all its drama and destruction. This year, we pick up where we left off, with emerging silver linings, dark clouds receding in places, and the heroes a little further forward in their quest for viable video brands and businesses.

www.contentasiasummit.com

#contentasia @contentasia /contentasia contentasia.tv company/ContentAsia 4

INFORMING, ENTERTAINING, INSPIRING YOU. As the media company with the most complete range of platforms in Singapore, we create exciting content in multiple genres across four languages.

If you are looking for a partner who can oer reach, big data, insights and award-winning multi-platform content solutions, visit us at mediacorp.sg or email mae@mediacorp.com.sg.

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Tuesday 28 August 2018

8:45 AM OPENING & WELCOME with host Adam Williams @Adam_Williams_ and ContentAsia’s Editorial Director Janine Stein @janineXstein Adam Williams

9:00 AM Content by numbers: Who’s spending what, where, why & how in Asia Video content creation has become a US$10-billion industry across India, Korea and Southeast Asia, home to some of Asia’s most important production hubs. Each territory offers unique opportunities and challenges for content creators and distributors, as competitive dynamics are reshaped by increased choice and competition. Media Partners Asia’s Stephen Laslocky evaluates key drivers for TV, online video and movie investment across this varied landscape, as content budgets continue to grow

Janine Stein

Stephen Laslocky

Stephen Laslocky Vice President, Media Partners Asia (MPA)

9:20 AM Blending content, creativity and monetisation in China China’s content boom has created unprecedented opportunities for investment in entertainment. Production is at a record high and Chinese TV series and movies have a whole new profile around the world. At the same time, the country remains a magnet for Asian as well as global talent, Chinese authorities are backing an unprecedented international agenda, and nimble deal making is keeping more international players on their toes. The Frank Zhu challenges include the evolution of regulations, fast-forward time lines, and sometimes incompatible processes. Frank Zhu, Chief Executive of Shanghai-based Pearl Studio, talks about the space between the rampant opportunity and dramatic shifts in a market where animated films have $100 million budgets, and where challenges are as common as ambitious dreams of fortune, and enthusiasm for local partnerships is as high as the push for cross-border content investment and development.

Frank Zhu Chief Executive Officer, Pearl Studio 6

9:40 AM Spending US$222 million: Views from the inside of an Asian production powerhouse Philippines’ broadcaster ABS-CBN spent upwards of US$220 million on production last year, including shows such as long-running drama series Brothers and the local version of talent format Your Face Sounds Familiar. Titles travelled widely across Asia, with a significant presence in Africa and landfall made in Latin America and Europe, driving international syndication revenue up 38%. On YouTube, ABS-CBN’s entertainment channel has 11.5 million followers. Against this backdrop, Filipino film and television director, writer and producer, Ruel Bayani, talks about production trends and challenges, inspiration and influences.

Ruel Bayani

Ruel Bayani Business Unit Head of Production, ABS-CBN Philippines

TALENT HUNT: The talent and forces shaping stories and storytelling in Asia in an evolving entertainment environment 10:00 AM Consciousness, culture and casting: the rise of Asian stars on global screens Crazy Rich Asians is a global tipping point for Asian tales and characters, and demand for stories with global appeal is bound to soar as a result. Behind the scenes, the effort to drive more diverse casting and promote broader representation of Asian talent on a greater number of international productions has been going on for years. Often called Japan’s top starmaker and the country’s “Ambassador to Hollywood”, Japanese producer, castYoko Narahashi ing director, writer and director, Yoko Narahashi, talks about the evolution in consciousness, culture and casting from before she worked alongside Steven Spielberg on Empire of the Sun, through to persuading Edward Zwich to look at Ken Watanabe for The Last Samurai to casting Mutsuhiro Watanabe in Angelina Jolie’s Unbroken.

Yoko Narahashi Producer/Casting Director, United Performers Studio

10:20 AM The hunt for Asian storytellers 65 million people spend 22 billion minutes a month on Wattpad, reading and writing stories in 50+ languages on a platform that has, so far, raised more than US$117 million from international investors, including China’s Tencent. The story-telling platform’s Asia head, Dexter Ong, talks about Asian writers’ participation in a global movement, what young and not-so-young storytellers in the region care enough about to share, what deploying machine learning to drive engagement and data to boost development really means, and how Wattpad is working with broadcasters, studios and brands to create double/triple-dip hits.

Dexter Ong Head, Asia, Wattpad Studios

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Dexter Ong

10:40 AM NETWORKING BREAK with

11:10 AM The Four-screen Impact Measuring viewership across four-screens has pushed up audience numbers for drama by more than 100% in some parts of the world. Documentary and reality audiences are also up by more than 80% in markets where measurement has evolved from live to live+time-shifted.

Eurodata’s APAC head, Bo Zhang, looks at the impact of four-screen viewing and measurement on certain genres along with insights into the evolution of audience measurement, what it means for different genres and how Asian programmes are performing around the region and other parts of the world.

Bo Zhang

Bo Zhang Head of Asia Pacific, Mediametrie/Eurodata

11:30 AM Zombie drama, women’s prisons & epic heroes: inside Hulu Japan’s programming strategy Hulu Japan celebrates its 7th anniversary in Japan in a few days, with the clock ticking on the premiere its first Russian drama, zombie series The Day After, and still basking in the halo effect of original show Miss Sherlock, which was the platform’s first co-production with HBO Asia. Employee number one, chief content officer Kazufumi Nagasawa, talks about hunting down titles from untapped catalogues to follow Australia’s Wentworth, Turkey’s Magnificent Century and Spain’s Locked Up, the advantages of joint rights acquisition, and how he’s dealing with the looming challenge of rivals such as Amazon Prime Video.

Kazufumi Nagasawa

Kazufumi Nagasawa Chief Content Officer and Board Member, Hulu Japan

11:50 AM Between Vice and Virtue Vice collected the keys to its Asia Pacific HQ office a little over six months ago. What’s happened since? A slate of feature films with Indonesian ride-sharing company Go-Jek, a hip hop documentary and sex series out of the freshly baked Mumbai-based India operation, and the official launch of creative agency Virtue in Singapore, Sydney and Seoul. What hasn’t happened yet? A regional nucleus that unites the best of Vice in a single destination, and a few other things. Vice Asia Pacific’s CEO, Hosi Simon, reflects on the wins and challenges of the new operation in this part of the world.

Hosi Simon CEO, Vice Asia Pacific, Vice Media

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Hosi Simon

12:10 PM “Liar, Liar, pants on fire”: Beyond “Fake News” A tour de force of the global state of misinformation and propaganda, what newsrooms are doing, and where everyone else should be looking for accuracy. This session explores how fake news jeopardises the very concept of journalism and outlines the vision and capabilities of collaborative verification platforms such as Truly Media, co-developed by Deutsche Welle.

Wilfried Runde

Wilfried Runde Head of Research and Cooperation Projects, Deutsche Welle (DW)

12:35 PM LUNCH

1:50 PM ContentAsia’s Formats Outlook 2018: The Findings for 1H 2018 ContentAsia’s deep dive into trends, influences, and what’s really happening with formats creation, adoption and adaptation on the ground in Asia. The latest findings show that Thailand drew ahead of Vietnam as Asia’s formats leader in the first half of this year with a 26% increase in the number of formats on air, in production or commissioned for broadcast Janine Stein in 2018/9. While the shift in fortunes is a significant win for Thailand, it also heralds a major retreat in Vietnam, traditionally Asia’s highest volume formats market. Overall, the formats acquisition business in the region shrank by 12%, from 285 titles in the first six months of 2017 to 251 this year.

Of the 15 countries covered in our study, eight were down, five were up and two (Singapore and Sri Lanka) were level with last year.

Janine Stein Editorial Director, ContentAsia

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Formats Conversations: Asia had 251 formats commissioned, in production and on-air in the second quarter of this year, led by Thailand with 53 and Vietnam with 52. Against this backdrop, formats leaders in Asia talk about change, adaptation, building IP strength.

2:00 PM Sabrina Duguet Executive Vice President, Asia Pacific, all3media 2:15 PM Lester Hu Head of Formats & International Business, Hunan TV 2:30 PM Rashmi Bajpai Executive Director of Asia, Endemol Shine International 2:45 PM Varavuth Jentanakul Chairman/Chief Executive Officer, Zense Entertainment (Thailand) 3:00 PM Gary Pudney, Head of Asia, Keshet International

Sabrina Duguet

Lester Hu

Rashmi Bajpai

Varavuth Jentanakul

Gary Pudney

3:15 PM NETWORKING BREAK with

3:40 PM The Trading Floor Tech that’s promising to solve the choke points in programming rights distribution, why blockchain is (or isn’t) the answer right now (or ever), and how the challenges between now and the future are being taken on.

Matthew Frank Founder/CEO, TRX Julian Lai-Hung CEO/Co-Founder, BlockPunk David Gunson Chief Content Officer, AllRites Natasha Malhotra Chief Content Officer, Vuulr

Matthew Frank

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Julian Lai-Hung

Dave Gunson

Natasha Malhotra

NEW DIRECTIONS: Reality is being reshaped daily as the video industry looks at the widening gap between what used to be and what has to be to survive and thrive. A series of conversations with people driving in new directions, rethinking, reworking and recreating their own channel stories and new ones and setting out on a fresh quest for revenue to keep it all going.

4:10 PM Location, location, location: New initiatives in the location-based entertainment experience Cartoon Network takes to the oceans in Asia for the first time at the end of this year on an 11-deck fully themed cruise liner, promising the world’s first immersive Toon vacation at sea. Then there’s Tuzki, Turner’s made-in-China rabbit emoticon, who has her own restaurants, WeChat celebrity status, and an animated film with streaming platform Tencent. Elsewhere in animation land, Singapore-based One Animation has licensed its flagship TV properSashim Parmanand Eric Lee ty, Oddbods, globally and has more than 2.5 million subscribers to its YouTube channel. Oddbods is now going to China in an eight-year deal for 15 family entertainment centres. This session looks at these and other just-signed ventures that that are expanding their worlds, creating new ways to engage fans, delivering additional revenue, and contributing to a bigger/ better ecosystem for their IP in the region.

Eric Lee Head of Location-based Entertainment, Turner Asia Pacific Sashim Parmanand Chief Executive Officer, One Animation

4:40 PM Chance of a Lifetime New leadership at A+E Networks Asia means a switch in approach and focus on, well, everything in the toughest linear environment channels in the region have ever faced.

Southeast Asia/Australia managing director, Leena Singarajah, outlines what she’s thinking and doing to reshape products and energise activity around consumer brands, starting with Lifetime.

Leena Singarajah

Leena Singarajah Managing Director, Southeast Asia and Australia, A+E Networks

4:50 PM Tough love Tough is as tough does for Sony Pictures Television Networks’ new Asia SVP/GM, Virginia Lim. As the global organisation restructures, Lim talks about the inevitable re-engineering of entertainment products, strengthening ties with existing partners and breaking new ground with others, as well as balancing IP/rights so that everyone along the value chain gets what they need to be viable. She doesn’t, she says, have all the answers. But she’s tough enough to ask the questions.

Virginia Lim SVP and General Manager, Sony Pictures Television Entertainment Networks Asia

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Virginia Lim

5:00 PM Gen N – The New-ish/comers: The emerging ecosystem for next-generation TV brands in Asia The new linear world is emerging as a streamlined environment with clear genre propositions, an effort to drive up value, an element of on-demand/playlists, a revised partnership manual, and an expanded set of content brands. This session looks at the adjusted reality, including the opportunities opening up for indie services, the challenges facing new players, a new balance between cost and value, and other issues standing between the now and the future.

Gregg Creevey Co-Founder and Managing Director, Omni Channels Asia Monty Ghai Founder and CEO, brandwith (CuriosityStream / Reuters TV) Avi Himatsinghani Chief Executive OfďŹ cer, Rewind Networks Kok-Siew Yeo Director, Distribution & Partnerships (Asia), beIN

Gregg Creevey

Monty Ghai

5:45 PM CLOSING & DRINKS

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Avi Himatsinghani

Kok-Siew Yeo

content that captivates...

@all3media_int all3mediainternational.com

7:15 PM ASIA MEDIA WOMAN OF THE YEAR DINNER

BY INVITATION ONLY

This year’s Asia Media Woman of the Year is Ellana Lee, Senior Vice President, CNN International and Managing Editor, CNN International Asia Pacific As the most senior executive outside of the U.S., Lee is the managing editor for CNN International Asia Pacific, based in Hong Kong, and also has global oversight of the network’s roster of feature programmes and staff working from production hubs in Hong Kong, London, Abu Dhabi, New York and Atlanta.

Lee manages CNN’s on-air and online news and feature programming produced throughout the AsiaPacific region, including correspondents and newsgathering teams across 10 operations from Kabul to Seoul.

Her awards include the 2011 Peabody Award for CNN’s global coverage of the Arab Spring, as well as the 2008 Peabody Award for the network’s global coverage of the U.S presidential primary campaigns and debates, and the 2005 DuPont award for CNN’s coverage of the South Asian tsunami.

In recognition of her leadership position, she was named a Young Global Leader by the World Economic Forum, is an Asia 21 fellow as awarded by the Asia Society, and a graduate of Harvard’s Global Leadership and Public Policy for the 21st Century’ Executive Programme. She is also a member of the Council on Foreign Relations.

Lee holds a Master’s degree in Broadcast Journalism from New York University and an undergraduate degree in History and International Relations from Georgetown University.

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women C

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Wednesday 29 August 2018

8:45 AM OPENING & WELCOME

9:00 AM News alert: Keeping Asia in the headlines When Kim Jong Un and Donald Trump met in Singapore, keeping Asia on the international news agenda was a no brainer. Thai cave rescue? Same. Ditto for Typhoon Haiyan in the Philippines. On other days, Asia’s truths fight with other truths and different truths in a global balancing act made easier – perhaps – with multiple platforms and audience touchpoints, including features unit CNN Vision.

Ellana Lee

Ellana Lee SVP, CNN International & Managing Editor for CNN International Asia Pacific 9.30 AM Viu view: What’s driving the streaming platform’s originals spend With Asian versions of The Bridge and Hollywood Squares, Viu/Vuclip cemented its place in the rare category of Asian streaming platforms ballsy enough to put real budgets behind content creation. Vuclip’s president/COO talks about taking the lead in local content spend, the realities of the local production ecosystem, and partnerships that set shows free.

Arun Prakash President and COO, Vuclip Inc 9:50 AM Hail Hallyu: Recreating Korean hits for Vietnam Vietnamese streaming platform, Danet, premieres its version of Korean blockbuster, Descendants of the Sun any minute now and has a second Korean scripted format – My Love from the Star – on its agenda for the end of the year. No stranger to greenlighting high-end scripted formats, BHD Vietnam/Danet boss, Ngo Thi Bich Hanh, talks about why she believes being this bold is worth the risk.

Ngo Thi Bich Hanh Co-founder, Vice President, BHD Vietnam/Vietnam Media Corp 22

Arun Prakash

Ngo Thi Bich Hanh

10:10 AM Even bigger: What’s behind Youku’s latest programming and production strategies Mainland Chinese entertainment platform Youku has the world in its sights with, for example, crime series Day & Night, produced from the very beginning for a global audience. Youku’s Julia Song talks about the new generation of Chinese dramas, shifting audience trends and tastes, her latest acquisitions and the rising focus on giving modern young women stories they can relate to.

Julia Song

Julia Song Head of International Drama Acquisitions & BD, AMER/EMEIA/ANZ Youku, Alibaba Digital Media & Entertainment Group

10:25 AM Partners & playbooks: Mediacorp’s new thinking takes shape Singapore media company Mediacorp’s new management has ushered in an era of “do what you do best and hyperlink the rest”. Chief commercial and digital officer, Parminder Singh, talks about the hardest parts of a different path, the thinking behind the fledgling Mediacorp Partner Network, being platform agnostic, and creating a fresh playbook for an evolving environment.

Parminder Singh

Parminder Singh Chief Commercial & Digital Officer, Mediacorp Singapore

10:40 AM NETWORKING BREAK

Filling the gaps: New experiences in the streaming space. A series of conversations with people reshaping the consumer video experience in Asia one experiment at a time.

11:10 AM Video in Asia: The Social Future Social video trends in Asia, a shift in the way media brands are pushing into direct-engagement with their customers, and the evolution of premium content production.

Saurabh Doshi Head, Entertainment Partnerships, Asia Pacific, Facebook Saurabh Doshi

11:30 AM Cast structure: Inside Singtel’s expanding aggregator app Singtel’s app platform, Cast, is a growing force of linear streaming, subscription bundles, catch up, in-house packs, third-party apps, sports services... The telco’s head of content and ad sales, Anurag Dahiya, talks about life at the forefront of creating a superaggregator app.

Anurag Dahiya Head of Content and Ad Sales, Singtel (Singapore) 24

Anurag Dahiya

11:45 AM Wonder struck: curating a new factual experience James Bridges rolled out his indie doc/current affairs SVOD streaming platform, iwonder, in May this year, kicking off a hope/dream built on his belief that there’s a gap in the market for curated factual content that people will love and pay for. The service’s co-founder and CEO talks about setting up and keeping the wonder going.

James Bridges

James Bridges Co-founder and Chief Executive Officer, iWonder

12 NOON Playground hustle: is there space for another kids app?

In a world flush with video stuff for kids, where do you even begin trying to be different? As Discovery’s new kids app rolls out in partnership with telcos in Asia, Discovery Kids Digital head, Jay Trinidad, talks about the choices and the challenges behind the effort to make a real mark in a crowded space.

Jay Trinidad President and Managing Director – Discovery Kids Digital

Jay Trinidad

12:15 PM Free and fair: Creating a new mobile video proposition Oona went live on Telkom Indonesia this year with a wide-ranging bundle of free channels/curated playlists, total usage/data transparency for content partners, a revenue-share promise and points-based incentives to view ads, and a simple friendly user interface. This is, the platform thinks, “the future of free-to-air TV on mobile”. Head of content partnerships, Dominique Ullman, talks about a new way of gathering, curating and presenting programming.

Dominique Ullman

Dominique Ullman Head of Content Partnerships, OONA

12:30 PM Finders keepers: The quest for discovery If a tree falls in the forest, does it make a sound? Great content that falls into silence because no one is around to experience it is the stuff of which nightmares are made.

Shad Hashmi, BBC Studios’ vice president of digital development, talks about the latest thinking in search and discovery.

Shad Hashmi VP, Digital Development Global Markets, BBC Studios

12:50 PM LUNCH

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Shad Hashmi

1:50 PM The Content Genome: What data science is telling us about Asian programmes’ markers for success An analysis of demand for Asia’s most successful programmes. Courtney Williams, European regional director for data science company Parrot Analytics, singles out the markers for success around Asia and other parts of the world.

Courtney Williams

Courtney Williams European Regional Director, Parrot Analytics

2:15 PM Telling Indonesia’s story: Keeping up with soaring demand for original local stories Demand for Indonesian stories has gone through the roof in the latest wave of optimism about a market of 260 million people that is awash with mobile/smart phones. Wicky Olindo, COO of leading domestic production house Screenplay Productions, talks about running with Indonesia’s new stories.

Wicky Olindo Chief Operating Officer, Screenplay Productions Indonesia

Wicky Olindo

2:30 PM Old production models are dead. What now?

Here’s the thing about local content. Demand has never been higher but the funding model is, in many markets, on life-support. What happens now? A discussion about ways forward in an environment where money is tighter, production houses are sometimes squeezed to lower single-digit margins, and the hunt for new monetisation models is in full swing.

Lim Beng Teck Chairman, Vision Plus Entertainment, Malaysia Michael McKay Founder and President, activeTV Art Kaneearch Programming, Bangkok Entertainment Company, Thai TV3 Chris McMillan Managing Director, Advance TV Academy Peter Tsi Writer Producer, Director, Hong Kong/China

Lim Beng Teck

Michael McKay

3:05 PM NETWORKING BREAK

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Art Kaneearch

Chris McMillan

Peter Tsi

It’s not just about being neutral – it’s about being truthful.

BRENT GOFF

DW News and The Day

dw.com/whereicomefrom Deutsche Welle | Ms. Mee Fung Lee | T +60 (3) 2093-0866 | meefung.lee@pikfilm.com.my

meefung.lee@pikfilm.com.my | dw.com

The Originals: A series of conversations about original production in Asia this year 3:25 PM What’s the Hooq: originals thinking inside the Singtel/Warner/Sony JV streaming platform Jennifer Batty took over streaming platform Hooq’s content reigns a little less than a year ago, stepping into the job on the wings of new exclusive SVOD rights for three Marvel titles as well as a growing slate of Asian titles and original productions such as Critical Eleven, Sweet 20 and the award winner, Marlina the Murderer in Four Acts. Almost 12 months on, she talks about her first year in streaming, the highs and lows, and the originals on her agenda for 2019.

Jennifer Batty

Jennifer Batty Chief Content Officer, HOOQ

3:40 PM A different Asian story: insights from Year One of HBO Asia’s revamped originals slate HBO Asia is a little more than a year into an originals strategy driven by a different kind of Asian storytelling and a wider, deeper approach to production. With titles such as The Garden of Evening Mists under way in Malaysia, Grisse in Indonesia, and with horror series Folklore about to hit screens across Asia, HBO Asia’s senior vice president for original productions, Jessica Kam, speaks about creating an Asian originals pipeline for the premium movie service.

Jessica Kam

Jessica Kam Senior Vice President, Original Production, HBO Asia

3:55 PM Korean originals: Finding silver linings in moms, idols, quitting jobs and traditional drinks Moms, idols, big and small chefs and traditional drinks are some of the topics populating A+E Networks’ fledgling original content slate out of Korea. Head of content and development for North Asia, Sun Young Moon, talks about year one on a new production path with an ambitious remit to create a North Asia content pipeline.

Sun Moon

Sun Moon Head of Content and Development, North Asia, A+E Networks Korea

4:10 PM Building The Bridge: An Asian first Three versions and multiple seasons of premium drama, The Bridge, have been made around the world. The fourth – and the first in Asia – is a Double Vision production in Malaysia for streaming platform Viu. The Malaysian studio’s head of production, Min Lim, talks about adapting the 10-part thriller. With special appearances by cast members.

Min Lim

Min Lim Head of Production, Double Vision (Malaysia)

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4:35 PM Changing the world, one film at a time Nikki Loke is part of a young online community that believes films can change the world.

Here’s how....

Nikki Loke Head of Content, Viddsee Nikki Loke

A brand new story: Consumer brands’ evolving contribution to stories and storytelling in Asia 4:50 PM Brand evolution: Korea’s evolving IP direction “First we think IP and then we find the relevant partners,” says Anne Chan, CJ E&M’s Hong Kong COO and Asia head of global sales. The process means Chan is taking ad-funded co-productions in various directions to deliver audiences consumer brands want to reach.

The model has been refined across multiple seasons of brand-funded video co-productions, One Night Food Trip – International Edition, and studio beauty show, Get it Beauty on the Road. Chan talks about the benefits and challenges in adapting IP from tvN’s Seoul-based Anne Chan mothership, re-imagining Korean formats and creating new IP for single markets in Asia, the logic behind the shift to a smaller content slate with a bigger investment, and the e-commerce potential.

Anne Chan Chief Operating Officer, CJ ENM HK, Asia Head of Global Sales, CJ E&M 5:05 PM Brand experiences: going beyond ideas What does it take to go beyond ideas into crafting real, ongoing, sticky stories that consumers love and brands can live with? Rebecca Chandler outlines the nuts-and-bolts realities of creating original content for brands, where to look and what to look out for.

Rebecca Chandler Global Branded Entertainment and Content Production Specialist, RCPMG

Rebecca Chandler

5:25 PM Closing Keynote: Insights from Subaru’s Glenn Tan Glenn Tan is a powerful backer of premium content as a marketing and consumer engagement channel for Subaru in Asia. In this closing keynote, he talks about the big brand experience with the content creation process, offers insights into the evolving relationship between brands and content, and his views on how partnerships should and could be shaped in the future.

Glenn Tan Managing Director, Tan Chong International Ltd 6:00 PM ContentAsia Summit’s 10th Anniversary Party. Please help us celebrate!

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Glenn Tan

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Sponsors and partners

Our partners and sponsors are the biggest and most innovative suppliers in the market. beIN Asia Pacific – a multi-platform media company – offers a stellar line-up of live sporting events through our premium sports brand, beIN SPORTS. We serve passionate fans with great coverage, news and analysis of the top leagues and competitions from around the planet, as well as exclusive and never-before-available content. beIN SPORTS is available in 11 countries in the Asia-Pacific region on leading pay-TV platforms and on our live streaming player, beIN SPORTS CONNECT. Headquartered in Singapore, we are part of beIN Media Group, the fastest growing global media and entertainment company with over 60 channels worldwide. The group also owns MIRAMAX and leading pay-TV platforms in MENA and Turkey.

For more information, visit beinmediagroup.com.

Singapore-based HBO Asia brings the best of Hollywood to Asia first through its exclusive licensing deals with major Hollywood and independent studios, including Paramount Pictures, Universal Studios, Warner Bros., Lionsgate and DreamWorks Animation. HBO Asia has proprietary and award-winning HBO and HBO Asia Original programmes produced exclusively for HBO viewers. Wholly owned by HBO (a Time Warner company), HBO Asia reaches 23 territories across Asia with five 24-hour commercial-free subscription movie channels: HBO, HBO Signature, HBO Family, HBO Hits and Cinemax; an Asian movie channel, Red by HBO; internet streaming platform, HBO GO; subscription video on demand (SVOD) service, HBO On Demand; and a branded SVOD service in China, 鼎级剧场 (ding ji ju chang). HBO Asia is also the exclusive distributor of BabyFirst channel in the region.

Log on to www.hboasia.com for more information.

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity. Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly. Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in online media. Its investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation. Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.

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Sony Pictures Television (SPT) Networks operates branded entertainment channels reaching nearly two billion subscribers around the world. Based in Culver City, Amsterdam, Budapest, London, Madrid, Miami, Milan, Moscow, Mumbai, Munich, Singapore and Tokyo, Sony’s linear and digital networks offer high-quality film and television content from Sony Pictures and third-parties, as well as original content commissioned globally and locally. In Asia, SPT Networks’ portfolio includes premium entertainment channels AXN, Sony Channel, ONE, GEM and Animax. Sony Pictures Television Networks is a division of Sony Pictures Television Inc., a Sony Pictures Entertainment company. www.SonyPicturesTelevision.com

Turner is a global entertainment, sports and news company that creates premium content, and delivers exceptional experiences to fans whenever and wherever they consume content. In Asia Pacific, Turner owns and operates award-winning brands, running 58 channels in 14 languages in 42 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, Tabi Tele, Mondo Mah-Jong TV; and HBO, HBO HD and WB in South Asia. Turner manages the business of pay- and free-TV channels, as well as internet-based services. It owns and exploits properties such as Tuzki, and oversees commercial partnerships with various third-party media ventures. Turner teams with Warner Bros. and HBO to leverage WarnerMedia’s global reach. Turner International’s other entertainment, news and sports services include Bleacher Report, Boing, Cartoonito, Chilevisión, CNN Chile, CNN en Español, Eleague, Esporte Interativo, Esporte Interativo 2, Esporte Interativo BR, FilmStruck, Glitz*, GLOUD, Great Big Story, HTV, I.Sat, MuchMusic, Space, TBS, TNT, TNT Comedy, TNT Film, TNT Serie, TNT Series, TNT Sports, Toonami, Tooncast, Toonix and TCM Cinema. Turner International is a WarnerMedia company.

Viu is a leading OTT video streaming service operated by PCCW Media Group in 16 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Myanmar, Oman, Qatar, Saudi Arabia and the UAE. Operating with both an ad-supported tier and a premium subscription tier of service with more features, Viu delivers premium Asian content in different genres from top content providers with local language subtitles as well as original production series under ‘Viu Original’ initiative.

Viu offers users express delivery of telecast content, streaming and download features, and localized user interfaces. With the patented Dynamic Adaptive Transcoding technology, Viu can provide smooth, unbuffered viewing experience regardless of device or network conditions. The service can be accessed via Viu app available for free on the App Store and Google Play, on connected devices such as smartphones and tablets, as well as on the web at www.viu.com.

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all3media international is the distribution arm of the all3media group.

We promote and license a catalogue of award-winning TV programmes to broadcasters and media platforms across the globe.

Over 1,000 broadcast, DVD and digital platform clients from over 200 countries entertain their audiences with the content we supply.

Our rich catalogue contains over 11,000 hours of content across all genres, with a focus on drama, comedy, factual, entertainment and formats. We are proud to work with the best programme makers in the world, including our own production studios based in the U.K., Europe, U.S.A. and Australasia.

Discovery Networks Asia-Pacific, a division of the leading global entertainment provider Discovery, Inc., is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to live sporting events, each channel offers distinct must-watch programming to engage viewers across the region. The network’s 20 brands reach 781 million cumulative subscribers in 37 countries and territories with programming customised in 15 languages and dialects. For more information, please visit www.asia.discovery.com.

Endemol Shine Group is a global production powerhouse creating world class content for all platforms. Endemol Shine Group creates world-class content for all platforms including global hits Black Mirror, Big Brother, Deal or No Deal, Humans, Hunted, MasterChef, Peaky Blinders, The Island, The Brain, Tin Star and Your Face Sounds Familiar. Last year Endemol Shine Group produced more than 800 productions, in 79 territories airing on more than 287 channels around the world. Global distributor Endemol Shine International is part of Endemol Shine Group. ESI has a portfolio of over 55,000 hours of owned and third party programming across scripted and non-scripted genres. This includes Broadchurch, Peaky Blinders, Humans, Grantchester, The Good Karma Hospital, Younger, Home and Away, MasterChef, The Block, 24 Hours in A & E, My Kitchen Rules, and Mr Bean. Endemol Shine International has regionally focused distribution hubs in London, Los Angeles, Sydney, Miami, Singapore and Mumbai.

Incorporated and headquartered in Singapore, Rewind Networks is a multimedia branded entertainment company that launched its maiden venture, HITS, in December 2013. HITS is a celebration of the best international TV ever made and features a curated selection of the greatest drama and comedy series from the past three decades. These multiple award winning series bring back the best stories and iconic characters. Shows that audiences miss or may have missed altogether, but would love to see again and again. HITS brings these shows back; In High Definition for the first time in Asia. As the fastest growing basic general entertainment channel in Asia, HITS now reaches more than 10 million households across 9 countries: Singapore, Malaysia, Indonesia, the Philippines, Taiwan, Thailand, Brunei, Myanmar and the Maldives. HITS is available as a linear TV channel service in the basic packs of leading pay TV platforms and OTT services in these countries including StarHub, Singtel, Astro, tonton, MNC Vision, Cignal, SKYcable, MOD, CNS, CANAL+ and Kristal Astro. HITS continues to roll out across more platforms in South East Asia, Hong Kong and Taiwan.

The company has aggressive expansion plans, including the launch of a 24×7 movie channel service across Asia. For more information visit www.hitstv.com and www.facebook.com/HITSTV

A+E Networks™ Asia is owned by the award-winning, global media content company, A+E Networks, which is dedicated to offering consumers a diverse communications environment ranging from linear channels to websites, to DVDs, gaming and educational software. A+E Networks Asia is comprised of Lifetime™, HISTORY™, FYI™, H2™ and Crime & Investigation™. A+E Networks Asia operates and distributes its portfolio in Singapore, Malaysia, Brunei, Hong Kong, Fiji, Macau, Taiwan, Korea, Cambodia, Indonesia, the Philippines, Papua New Guinea, Palau, Myanmar, Laos and Thailand. Globally, A+E Networks’ channels and branded programming reach more than 330 million households in over 160 countries.

Astro Malaysia Holdings Berhad (Astro) is a Malaysian and ASEAN digital-first media and lifestyle company in the digital, TV, radio and ecommerce space serving 23 million individuals in 5.5 million TV households, 16.5 million weekly radio listeners and 6.7 million unique visitors per month across the digital platforms of its entertainment and lifestyle brands.

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Documentaries, Streaming and On Demand Dive deep into 1,800+ shows across science, history, technology, nature, health, human interest and more.

Launched by Discovery Communications founder and media visionary John Hendricks, CuriosityStream is the award-winning streaming and on demand destination where viewers can journey through our world and beyond. Our immersive experiences feature experts from all fields of inquiry, stunning visuals, and unrivaled storytelling to demystify science, history, technology, nature, health, human interest and more. With over 1,800 documentary features and series, including exclusive originals, CuriosityStream is available on most devices and platforms in over 160 countries worldwide.

Exclusive content from the world’s best filmmakers

Curated collections handpicked by our experts

For more information, email monty@brandwith.tv

New films and series added weekly

BBC Studios is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. The company makes 2,500 hours of content a year and is a champion for British creativity around the world. bbcstudios.com twitter.com/bbcstudios twitter.com/bbcstudiospress

CBS Studios International is the leading supplier of programming to the international marketplace, licensing to more than 200 markets in more than 60 languages across multiple media platforms. The division distributes programming from CBS Television Studios created for the CBS Television Network, The CW, CBS All Access and other platforms, as well as content from CBS Television Distribution, SHOWTIME Networks, CBS News, CBS Films and a library of more than 70,000 hours of programming. The Studio participates in a number of international channel ventures, including owning and operating Ten Network Holdings Australia, and also exports a diverse lineup of formats for local production. CBS Studios International has 13 offices around the world. CBS Studios International is a division of CBS Corporation.

Celestial Tiger Entertainment (CTE) operates the largest bouquet of pan-Asian channels dedicated to Asian entertainment. CTE’s current channel brands: Celestial Movies, CCM, cHK, Miao Mi, KIX and Thrill cover the most popular entertainment genres in Asia. CTE also produces original content for its bouquet of channels. U.K., Europe, USA and Australasia.

CJ E&M HK operates tvN Asia and tvN Movies in 9 Asian locations. tvN Asia provides the best Korean entertainment and creates original productions by adapting awardwinning CJ formats. Launched in 2017, tvN Movies, the world’s first and only Korean blockbuster movie channel, is in 100% HD quality on pay TV, VOD and OTT.

Deutsche Welle (DW) is Germany’s international broadcaster and a trusted source for reliable news and information. The flagship channel DW (English) provides analysis and insights to viewers around the globe, reporting on important issues in English 24/7. With continuous news, special features and talk shows covering everything from business, science and politics to culture and sports, DW brings people closer to what matters most – made in Germany, made for minds.

DISNEY MEDIA NETWORKS in South Asia is an integrated content bouquet with Disney Channels and Content across Disney, Pixar, ABC, Marvel and Star Wars brands. With bestin-class content tailored for audiences and platforms across digital, OTT, television, mobile and social, Disney partners with leading platforms, broadcasters, telcos and advertisers to provide fun new ways to deepen the Disney experience for fans.

CuriosityStream HD boasts an expansive collection of awardwinning original documentary features and series spanning science, space, technology, history, nature, health, civilisation and more.

Created by the founder of Discovery Channel, media visionary John Hendricks, CuriosityStream’s immersive titles feature world-renowned experts like Stephen Hawking and David Attenborough, stunning visuals and unrivalled storytelling that entertains and inspires, igniting the curiosity in viewers of all ages. StarHub TV in Singapore is the first in the world to offer CuriosityStream as a linear channel.

Founded in 2015 by veteran producer Marco Bresciani with offices in Hong Kong and Singapore, EYEDID.IT is a Creative Agency that produces and manages digital solutions that ignite conversations.

We work with clients that have a keen eye for storytelling and we help them to find new ways to engage audiences and customers. Our holistic approach to digital content creation is strategize, manage and produce in-house ALL content: one stop solution for all digital content needs. We tell stories that “stick” and get right through the head and the heart.

tonton is Malaysia’s first and largest homegrown video streaming service with over 8.4 million users (20,000 new users weekly). Malaysians get FREE unrestricted access to the best of Malaysian local content and exclusive LIVE events in HD packaged in an all-new upgraded service. Gossip and lifestyle tips via “xtra” available on tonton web and app.

Viacom International Media Networks (VIMN), a unit of Viacom Inc., is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Nick Jr., Comedy Central, BET, Paramount Channel and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories in 40 languages.

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LATEST RESEARCH

Asia Video Content Dynamics 2018

Key Trends In Content Consumption, Investment And Production In Asia The Asia Pacific video content market in 2017 was valued at US$10.2 billion with consistent growth in spends.

MPA’s latest research profiles top players in TV, OTT and films across key markets*. The report covers total content spends by media, production and acquisition costs, TV ratings by genre and a market outlook on how local and regional OTT program libraries compare. Also included is a score card on box office revenues of Hollywood films and local box office releases.

To learn more or to get a preview, contact Lavina Bhojwani lavina@media-partners-asia.com

*India, Indonesia, Korea, Malaysia, The Philippines, Thailand and Vietnam.

media-partners-asia.com

Sponsors and partners

The ContentAsia Summit is made possible with the generous support of:

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