ContentAsia's Issue One 2020

ISSUE ONE 2020

C

NTENT

Philippines’ GMA turns 70

Covid-19: ups & downs for Asia’s TV industry

Plus: Asia’s formats winnners & losers, and what Japan is watching

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contents...

what’s in this issue...

Lockdown live

We have shows that are planned to go into production soon and we are closely monitoring the Covid-19 situation across our markets.”

Television players across Asia are being tested in a big way as allout efforts to contain Covid-19 continue. ContentAsia talked to more than 50 companies in 13 countries to track an industry in various forms of lockdown across Asia.

Virginia Lim, Chief Content Officer, Viu

6

page 10 Prime Sports Insight, Telekomunikasi Indonesia

Heart & soul

Philippines network GMA put heart into its soul when it formalised its “kapuso” values and culture 18 years ago. As the network celebrates its 70th anniversary, that heart is proving to be bigger than usual.

16

Encantadia, GMA

What GMA has achieved so far was not achieved overnight. It took a lot of courage and hard work from everyone involved.”

Felipe Gozon, Chairman, CEO, GMA Network Inc

page 18

Outlook 2020

Media execs with Asian businesses talk about what, outside of Covid-19, will most impact their businesses this year *

*Surveys were conducted as part of research for ContentAsia’s annual directory, The Big List, between December 2019 and February 2020.

36

contentasia issue one, april 2020

Thai content will be the next trend in Asia.”

Anne Jakrajutatip CEO, JKN Global Media

page 36

Formats: Philippines

GMA commissioned six of the total 16 formats on air/greenlit in 2019, giving it a share of 37.5% of the country’s formats market. The network was also behind the only

Formats Outlook Formats acquisitions in Asia were down 8% in 2019 to 311 titles compared to 2018’s 337.

Aqilah Yunus tracks titles and trends across the region in ContentAsia’s Formats Outlook for full year 2019.

scripted format in the Philippines for the year – a local version of

26

Korean hit, Descendants of the Sun.

28

Data: High drama

Drama outstripped demand for every other genre – including anime – among viewers in Japan in Q4 2019. But it’s in anime that SVOD players are underserving domestic audiences, the latest data from Parrot Analytics shows.

42 3

editor’snote

Anatomy of a catastrophe The next few months for much of Asia’s television industry could be in-

stepped up with everything from rice benefits for stay-at-home staff and

credibly ugly, bar the opportunities for anyone with a commercial spot to

free airtime for public service announcements to opening access to a slew

sell to marketers of hygiene and wellness products, and with some pain-

of premium entertainment services at no additional cost to existing subscrib-

delay for streaming platforms, which are enjoying record lockdown-

ers. Which is exactly the good and the right thing to do, not least because

driven viewing but will have a hole down the line because production

the costs of these blowouts are outweighed by the marketing opportunity

pipelines have for the most part been blown up.

to captive audiences at home by choice or by government decree.

News providers are, predictably, in pole viewing position, the behind-

The question is what comes next, when channels aren’t able to fulfil

the-scenes strain of keeping news-gathering teams safe masked by

their first-run or other programming obligations tomorrow because noth-

record consumption. Kids programmers are also shielded, not least be-

ing new is being made today. Our thinking is that the pool of goodwill is

cause younger viewers are renowned for their ability to absorb repeats;

going to have to run deep to fill the hole because, really truly, subscribers

evidence of this is already emerging in Indonesia, where Nielsen is track-

don’t care about what goes on behind their screens,

ing record ratings among viewers from 5-9 years old.

they aren’t up for excuses, they won’t remember

We’re tracking higher appetite for tape/finished programme sales

the free stuff if the new stuff is lame, and the slew

while the industry waits for productions to restart post-lockdown and for

of saccharine feel-good memes about caring for

new projects to come off pause. And we are keeping a close eye on

your fellow human doesn’t extend to commercial

repeats, encores and old titles dusted off for new purposes.

service providers. The bigger picture economic

Meanwhile, the first comprehensive market figures that chart the extent of the possible catastrophe come out of Australia, where industry asso-

impact on advertising and on affordability of subscription services is also a worry.

ciation, Screen Producers Australia, estimates a A$2b/US$1.2b hole as a

Not everyone is, at least not that they’re

result of the virus and measures to contain its spread, and has warned

admitting, suffering equally. In Hong Kong,

that the production industry could collapse. Other industry bodies in the

TVB banned live studio audiences, but told us

region haven’t been as quick to put a number on the impact, but it’s not

other productions were on schedule. In Ko-

a stretch to go, in a few short steps, from indefinite production delays to

rea, broadcaster MBC says production is on

disaster cascading through the ecosystem.

schedule, albeit without live audiences. This

The biggest hole will be in the sports space, where live events have

includes the massively popular King of Mask

been ripped off 2020 calendars entirely or are going forward in smaller

Singer. KBS has also banned live audiences,

or truncated formats, leaving, among a litany of challenges, high-value

but filming continues. CJ ENM is doing the

sports packs unable to deliver on their promises to consumers.

same, although it has pulled travel reality

Analysts at Media Partners Asia (MPA) have shaved US$2b – or 35% – off

Thrifters on Tour, which involves traveling

previous estimates for the region’s sports revenues this year as a direct

abroad, and brought You Quiz on the

result of the Covid-19 fallout. Monetisation will recover in 2021, with the

Block, which involves interviews and inter-

expected new dates for the Tokyo Olympics and Uefa, which will cover

actions with people on the street, indoors.

30-40% of the loss, says MPA senior analyst AR Srivathsan.

Just like everyone else. For now.

Across the rest of the industy, TV companies big and bigger have

Editorial Director Janine Stein Assistant Editor Malena Amzah malena@contentasia.tv Research & Production CJ Yong cj@contentasia.tv Editorial Aqilah Yunus aqilah@contentasia.tv Design Rae Yong

Stay safe all.

INTERNATIONAL Associate Publisher (Americas, Europe) and VP, International Business Development Leah Gordon leah@contentasia.tv

What is ContentAsia?

ASIA Sales and Marketing Manager Masliana Masron mas@contentasia.tv

To receive your regular free copy of ContentAsia, please email i_want@contentasia.tv

ContentAsia is an Asia-based information resource that refines today’s info-deluge into usable, digestible, and reliable intelligence about entertainment content creation, funding, financing, licensing, distribution, design and branding and technology across the Asia-Pacific region. ContentAsia’s range of products include electronic, print and online publications.

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4

contentasia issue one, april 2020

Format and Finished episodes available

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businessupdate

Lockdown live Prime Sports Insight, Telekomunikasi Indonesia

Television players across Asia are being tested in a big way as all-out efforts to contain Covid-19 continue. ContentAsia talked to more than 50 companies in 13 countries to track an industry in various forms of lockdown across Asia.

TV production across much of Asia is hanging by a thread, with ca–

further notice,” Hu said.

tastrophic forecasts and sweeping fear, but on the whole, it’s hanging on.

China’s Bilibili reports limited impact of containment measures. In fact,

Just. While production in the Philippines has ground to a standstill, broad-

the user generated content (UGC) service experienced higher usage

casters and producers in other centres are keeping a close eye on the situ-

during the first two months of the year. “During the coronavirus outbreak,

ation, adjusting where necessary and implementing measures to protect

people spent more time on the internet. We noticed that people paid

cast and crew from Covid-19 rather than pulling the plug completely. Live

more attention to and create more virus-related content between 18 Jan

audiences were the first victim of containment measures, and broad-

and 18 Feb this year. Users viewed virus-related videos 1.9 billion times; over

casters across the region were quick to comply.

61,000 hours – or equivalent to seven years – of virus-related videos were

CHINA

created and 90% of it were live streaming,” a Bilibili spokesperson said.

Having grappled with the fallout of the epidemic since December last

HONG KONG

year, the experience of mainland Chinese broadcasters may be offering

Television Broadcasts Ltd (TVB) has also banned studio audiences, and says

some relief from these dark early days in the rest of Asia.

this year’s edition of the annual Miss Hong Kong Pageant, scheduled to run

In China, initial disruption has settled into a new normal that builds social distancing into the production process. This so-called “cloud production” could be the industry’s most significant trend this year.

in summer, will be cancelled. Decisions on drama productions are fluid.

INDIA

Hunan TV’s live broadcast of its iconic Lantern Festival Gala in early

In a message released mid March after a joint industry meeting, the

February, for instance, was done without a live audience. This was fol-

Indian Motion Pictures Producers Association (IMPPA) implemented a

lowed by two new shows – Day Day Cloud Time and Hey What’s Up – us-

sweeping ban on the filming of entertainment shows from 19 March until

ing video feeds to gather celebrities and guests instead of live audienc-

the end of the month. The ban covers films, TV/streaming series, and all

es. Day Day Cloud Time is a small studio talk show with a host chatting

other entertainment formats.

to celebrity guests on a big LED screen. Hey What’s Up is a reality show seeing celebrities live in quarantine via self-shot style vlogs.

New technologies and innovation allowed big big weekend entertainment shows, such as The Sound and Singer, to restart production and take the lead in “cloud production” industry trend, says Lester Hu, head of formats and international business.

“Shows for Q2 are scheduled for production from next month. We will continue to use extra protections, wearing masks and taking sanitising procedures so as to restrain risks. Live audiences won’t be involved until

6

The IMPPA says a decision on whether shoots should be re-started would be taken on 30 March “after considering the prevailing situation”.

The association says the unanimous decision to halt production followed the Indian government’s declaration of a medical emergency.

In the wake of this order, cinemas have been closed and sports/entertainment events postponed. This includes the delay of the multi-million dollar IPL cricket event until 15 April.

“We appreciate and support all the steps taken by the government of India to control the virus,” the statement says.

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businessupdate

Meanwhile, the Federation of Western India Cine Employees (FWICE)

Television was digesting the disruption of three major sports events – To-

has told the industry in no uncertain terms that its 500,000 members need-

kyo Marathon 2020 (cancelled), World Figure Skating Championships

ed to be protected.

2020 (postponed), and the 2022 FIFA World Cup Asia Qualification (Ja-

Zee Entertainment Enterprises Ltd (ZEEL)’s head of flagship Hindi GEC

pan vs Mongolia, postponed). In place of the Tokyo Marathon 2020 (orig-

Zee TV, Aparna Bhosle, says the company stops all shoots in the timelines

inally scheduled for 1 Mar), Fuji TV reran library content; and the World

stipulated in the directive.

Figure Skating Championship 2020 matches (19-22 Mar) were replaced

“Keeping in mind the health and safety of all concerned, Zee will stop

with, among other titles, an infotainment live show on Covid-19, music

all shoots in the timelines stipulated in the directive. In times where social

live show and films. The 2022 FIFA World Cup Qualification match on 31

distancing is the need of the hour to curb the outbreak of Covid-19 and

March will be replaced with a regular show.

people are spending more time indoors, the idea is to provide audiences

Rival commercial broadcaster Nippon TV hasn’t halted production but

with the most engaging entertainment for the entire family. Talks are still

says live and recorded shows are being filmed without studio audiences.

on to arrive at a strategy that ensures viewers have the best content to

Hokkaido-based Sapporo Television Broadcasting outlines a similar ap-

look forward to in the said period,” says Bhosle.

proach, saying while all programmes are still in production, quiz shows

Video streaming service MX Player says it has stalled the shoots of some

that gather audiences outside the studio are paused. “Controlling the

of its ongoing and upcoming shows. In preparation for a slowdown in the

virus will take time, but we continue to create TV shows,” says Sapporo

weeks to come, MX Player says its library of content, which includes ac-

TV’s international sales team senior officer, Kazuhiro Kashima.

quired programming, ensures a continuation flow of offering to its users.

Asahi Production’s head of global business and acquisition, Satoji Yo-

“We’ll have to wait and watch but we are hopeful to restart [production]

shida, echoes Kashima’s sentiments. “To date, we are not halting any

in a couple of weeks,” says MX Player’s head of content acquisitions and

production and we proceed with caution. We’re waiting for the day the

partnerships, Mansi Shrivastav.

epidemic dies down,” Yoshida says.

INDONESIA

set up in February to monitor coronavirus information for news and sci-

In Indonesia, Covid-19 containment measures are rolling out with a firm

ence programmes and specials, and that its flagship documentaries

eye on the Muslim holy month of Ramadhan, which starts on 23 April. Ra-

were being adapted in English for the NHK World Japan international

madhan programming specials usually begin a month before, which is

channel. NHK also has a daily magazine show offering practical informa-

around now. Local media outfits say live audiences are being excluded.

tion for families to protect themselves from infection.

Japanese public broadcaster NHK said a dedicated team had been

Rajawali Televisi (RTV) CEO, Artine Utomo, says the station has stopped

Outside of day-to-day programming and process adjustments, Nippon

producing three titles that involve live audience: variety show Pesta Sa-

TV’s streaming subsidiary Hulu Japan, is offering free access to consum-

habat; and kids shows Dubi Dubi Dam and Fun Times. In place of the

ers across Japan until end of March. The offering entails over 100 shows,

three shows, the station is airing library titles and animation reruns.

including drama series Your Turn to Kill, Mr. Hiiragi’s Homeroom and The

Pay-TV platform Telekomunikasi Indonesia, which manages six inhouse channels, says all studio productions involving crowds have been put on hold. These include talk show with guest stars Happy Cozy, talk

Pride of the Temp, as well as entertainment shows Matsuko in the Room and Celebrity Confessions to Ariyosyi.

show with athletes Prime Sports Insight, pop music show Prime Music,

KOREA

dangdut music show Studio Dangdut and local Indie music show Indie

The biggest disruption so far has been to shows with live audiences.

Air, says senior manager programming for TV & video, Ferdinand Soritan.

Public broadcaster, KBS’s studio shows, including flagship K-pop TV

Fremantle’s Jakarta-based Indonesia operation, which ended Indone-

show Music Bank, are going ahead minus their live audiences. At the

sian Idol S10 in early March, says shows in pre-production phase are still

same time, KBS stepped up information supply, adding scrolling text on

ongoing. However, all new filming has been postponed until the end of

screen and expanding news bulletins. “The aim is to bring accurate news

May, says Fremantle Indonesia’s (PT Dunia Visitama Produksi) co manag-

report, not a fruitless competition for breaking news,” says KBS’ president

ing director, Victor Ariesza.

and CEO, Yang Sung-dong.

Jakarta-based film and TV producer/distributor, 13 Entertainment, is still

Free-TV broadcaster MBC says production is continuing as scheduled,

considering how best to shoot Furi Harun, a ghost-hunting YouTube series.

with the exception of shows with live audiences. This impacts weekly K-

“We may go ahead to shoot with minimum crew/cast,” says 13 Entertain-

pop show, Music Core, and singing competition, King of Mask Singer,

ment’s chief operating officer, Lavesh Samtani.

MBC’s global business director, Haewon Chin, says.

CJ ENM lists three studio shows that have lost their live audiences: music

JAPAN

game show I Can See Your Voice S7, comedy series Comedy Big League

The decision to postpone the Tokyo Olympics to 2021 on 24 March ended

(CBL) and K-pop chart show M Countdown. Travel reality Thrifters on Tour,

weeks of speculation and anguish across Japan, with concerns about

which involves traveling abroad, has been paused. CJ ENM’s You Quiz

human safety ultimately trumping forecasts of catastrophic fallout.

on the Block season three, which involves interviews and interactions

Even ahead of the Olympics decision, commercial broadcaster Fuji

8

with people on the street, is now limited to filming indoors.

contentasia issue one, april 2020

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businessupdate

Regional streaming platforms, many of which are knee-deep in original production initiatives, report mixed fortunes depending on where and what they are shooting.

PCCW Media’s Viu, which has an ambitious originals slate, is part of the community keeping a close watch on the situation.

“We have shows that are planned to go into production soon and we are closely monitoring the Covid-19 situation across our markets,” says Viu chief content officer, Virginia Lim. “Our priority is to ensure the health and safety of all involved in the production, and keeping that in mind we are reassessing the production schedules. We are prepared to delay production if necessary and will have a great alternative line up to keep our viewers satisfied

Korea’s Educational Broadcasting System (EBS) is also moving forward without live audiences, says executive producer, Gunny Hyoung. EBS has so far not delayed or cancelled any productions. However, the free-TV

in case release dates of certain titles are affected,” Lim says.

Netflix has shuttered production in other parts of the world, but is not commenting on its production plans for Asia. The exception is India, where the platform was thought likely to adhere to a broad industry decision to halt production even before the government ordered a lockdown. The streamer’s highest-profile shows in Asia are being made in India and Korea.

Regional online video platform Viddsee says it has not halted or postponed confirmed productions this year, but that health and segregation procedures have been implemented. “We are monitoring the situation closely and will adjust our processes as it evolves,” says Derek Tan, co-founder of Viddsee.

The station’s offering include foreign movies, TV series, animation, religious series, game shows and talk shows.

broadcaster predicts the airing of big game shows/event/reality are like-

PHILIPPINES

ly to be cancelled.

The industry in the Philippines has taken the most extreme measures, shut-

MALAYSIA

ting down TV and film production, filling prime-time schedules with library shows, rolling out relief measures for staff, and launching fund-raising

Malaysia’s domestic production community remains on high alert but no

campaigns for the worst-affected parts of the country. The shutdown

final decisions on production delays are being confirmed. Expectations

came in stages, kicking off with the decision to close doors to live audi-

are that the movement control order (MCO) implemented on 18 March

ences in Manila in mid-March, followed by a halt to all production as

will be lifted on schedule on 14 April, but contingency plans are being

broadcasters responded to the government’s emergency declarations,

made in case the government does not revoke the order. If things go

quarantine orders and curfews.

according to plan, regular activities will resume on 15 April.

Broadcast giant ABS-CBN mined its rich library to help provide “inspira-

The production unit of Malaysia’s largest terrestrial broadcaster, Prime-

tion, hope and fulfillment”, promising to resume regular programming

works Studios, says the pandemic response plan in place is “updated fre-

“when conditions improve and the safety and welfare of our people will not

quently” and that “there are measures being taken to ensure continued

be compromised”. In prime time, Pamilya Ko was replaced by 100 Days in

productivity”. No details were given.

Heaven; top-rated show, FPJ’s Ang Probinsyano was replaced by inspira-

Media Prima’s chief executive, Johan Ishak, says no production has

tional series, May Bukas Pa; Make it with You was replaced by On the Wings

been pulled as a result of Covid-19 containment measures, although live

of Love; and streaming platform iWant’s original show, mystery thriller I Am U,

audiences have been cut. The current schedules, set six months ago, re-

took over from A Soldier’s Heart. At the same time, iWant upped the number

main in place, with minor changes for news coverage and live Covid-19

of free titles offered on its platform while postponing the production of all its

updates. Back-up plans are in place should any of the scheduled shows

original series and movies “for the safety of everyone involved”.

not be able to meet transmission dates. Other recorded production ac-

Rival GMA Network has pretty much done the same, stopping drama

tivities suspended on 18 March are scheduled to resume on 15 April. “We

production and pulling live audiences as well as calling a halt to stu-

do not foresee any issues as these productions will still be completed prior

dio tours and events. GMA dusted off long-running fantasy blockbuster,

to planned transmission,” Ishak says.

Encantadia, to run in place of Descendants of the Sun Philippines from

A few hours drive away from Media Prima’s Kuala Lumpur-based HQ,

Mondays to Fridays at 7pm. The second weeknight drama slot at 7.45pm

management at Iskandar Malaysia Studios (IMS) suspended operations

is now filled with Heart and Soul in place of Hidden Liars, and the 8.30pm

from 18 March-14 April in line with the government’s movement control

slot is now airing groundbreaking series My Husband’s Lover in place of

order. Antony Tulloch, IMS general manager for studio operations and

Love of My Life. New episodes of long-running weekday variety show,

film services, says three active projects are in pre-production on the lot,

Eat Bulaga, which was the first programme to be pulled, have been re-

and are committed to re-starting on 15 April as soon as the MCO is lifted.

placed by old episodes. The same is happening with All-Out Sundays.

He says IMS is working with other producers to reschedule where required.

MYANMAR

Cignal TV has also halted production across free-to-air and pay-TV channels, with the exception of hourly news updates on news channel, One News, and is filling schedules with repeats of existing programmes. Live audi-

Myanmar’s free-TV digital station YTV, which has postponed all of its reg-

ences are gone too, replaced by video chats with guests, says Vitto Lazatin,

ular live shows and substituting it with library talk show programming, says

Cignal TV’s VP, content acquisition, management and strategy.

“we will start again after Covid-19 outbreak situation is stable,” says chief executive officer Nang Htwe.

Philippines’ programmer Solar Entertainment Corp (SEC), which primarily aggregates content from the U.S. and U.K., is dealing with U.S. production

YTV, launched in Myanmar in Jan 2019, is managed by My Multimedia

shutdowns of shows including Ellen, ET Tonight and ET Weekend by replay-

Group, which is a subsidiary of conglomerate Young Investment Group.

ing old episodes on its ETC and Jack TV channels. Some semblance of

10

contentasia issue one, april 2020

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businessupdate

INDIE PRODUCERS SAY...

Indie production houses are already reporting a devastating impact as projects are put on hold indefinitely.

“It’s affecting us very badly,” says BDA Creative’s director Paula Mason, who has operations in Singapore and the Philippines. She reports a slew of delayed projects as advertising agencies and broadcasters put campaigns on hold.

Anna Marie Magadia, CEO of Manila-based production house Atom & Anne Mediaworks, says since travel restrictions were imposed, pre-production plans have ground to a halt. “Obviously, there will be delays for the future projects we have on the pipeline, but we are dealing with the situation at a near day-to-day basis,” she says.

Malaysia’s Double Vision, which had already finished filming season two of The Bridge by the time authorities kicked into high containment gear, has as a result been spared the worst of the fallout from anti-virus measures. Head of production, Min Lim, says

however that international projects are “in a holding pattern” for the moment.

Many are looking for alterntive ways to do business. Nafalia executive director, Farid Bin Khaleeque Ahmad, says while containment measures have made business “a bit difficult”, we are looking at working online and jobs that require little physical contact”.

Lina Tan, founder and chief content officer of Red Communications, has put filming of a second season of SMK for Astro Ceria on hold after the government directive to close schools.

“Unfortunately we were shooting entirely in the school,” she says.

Filming is likely to resume in April, pending school openings.

Another show with a live audience is likely to be reworked to remove the audience element. But, Tan says, no date has been set.

“We still think it is too risky,” she says. Looking on the bright side, “we are going to use this time to develop some new concepts and shows as well as work on our online content,” Tan adds.

normality is expected to return from Monday, 30 March (the scheduled

person says.

end of the Luzon lockdown), with the debut of Zoey’s Extraordinary Playlist,

Zense Entertainment, which produces game show Block Out for broad-

which airs day and date with the U.S. In April, ETC adds Flirty Dancing U.K.

caster Channel 7, says shows remain in production, with enhanced cau-

season 2 and Gordon Ramsey 24 Hours to Hell and Back.

tion and safety measures, including smaller audiences and strict screen-

Solar Sports will continue to air day and date episodes of the latest season of Survivor every Thursday at 3pm and 8pm. But not all Solar’s sports

ing procedures. “We will evaluate week by week,” says foreign relations and format development manager, Sorayuth Sagrikananda.

issues are that easy to resolve. Fight Night Global and Bare Knuckle Box-

Heliconia H Group’s chief commercial officer, Tatiya Sinhabaedya, also

ing events, originally slated for April, are no longer taking place. “We are

says strict measures have been put in place on set, including a medical

in close communication with our partners in the sports industry on how

team, to ensure safety and wellbeing.

we will move forward with the changes in schedule, and the provision

Line TV Thailand’s chief content business officer, Kanop Supamanop

of alternative options,” the company told ContentAsia. Solar has put all

says besides the regular health screening and set sanitisation, only crew

its own domestic production projects on hold and says these will resume

members have access into the production location/area.

“once conditions improve”.

SINGAPORE

TAIWAN Taiwanese media execs point out the impact of quarantine measures on

Broadcast leader Mediacorp is filming as normal, with precautionary

cross-border production. Line TV’s Taiwan-based biz development boss,

measures such as temperature taking for cast and crew, and no live stu-

Amo Chang, says overseas talent is in some cases being replaced with

dio audiences, a spokesperson said.

local actors in drama productions because of the 14-day quarantine re-

mm2 Asia subsidiary, mm2 Entertainment, is pushing ahead with its proj-

quirement for travellers.

ects slated for second half 2020. “We did not halt any productions and

Jay Lin, the CEO of indie distributor Portico Media and founder of LG-

have just finished a telemovie slated for mid year release, says mm2 En-

BTQ+ platform GagaOOlala, said the production of a gay music love sto-

tertainment’s chief content officer, Ng Say Yong.

ries omnibus that was to have launched in the weeks leading up to Taipei

This is the time to polish new scripts and create more ideas, says Ng,

Pride from August to October has been delayed to 2021. “We are very

adding: “We have scripts on standby, so once the virus situation receives

cautious with productions these days since locations are sometimes hard

a clear to go, we will move forward with production immediately”.

to rent and people are fearful that productions already in progress will

THAILAND

come to a complete stop if someone on the team contracts the coronavirus, or if the government makes certain regulations that will force

Thailand’s TV companies remain on high alert and fully armed with sani-

productions to stop. So we are just playing it safe and carefully observing

tisation procedures – but have not been hit with full-on all-out disruption.

how things develop in these few months,” Lin says.

Broadcaster BEC World, which operates Channel 3, says it is constantly reviewing the situation but has not cancelled any shows. It did, however, pause when actor/host Matthew Dean (The Crown Princess) tested positive for the virus and was quarantined with the crew for two weeks.

At Public Service Television (PTS), programme buyer Tian Fei says while no show have been cancelled, live audiences are no longer allowed.

VIETNAM

Workpoint Group, which operates one of the country’s top free-to-air

Vietnam’s content production/distributor Vietba Media’s programme

digital broadcast channels, says production is continuing for now, but is

acquisition manager Truong Thanh Hang agrees. The plan is to minimise

keeping a close eye on developments. “We are hoping we won’t reach

outdoor activities. “We will be ready to start again as soon as the situa-

that stage soon, but we are preparing for the worst,” a company spokes-

tion permits,” Hang says.

12

contentasia issue one, april 2020

N E W TA L E N T C OMP ETITI ON F O RM AT

ENJOY

New talent competition format Enjoy big lessons from little masters

Little masters info@bomambridge.tv www.bomanbridge.tv Bomanbridge

4x60’ info@bomanbridge.tv www.bomanbridge.tv

info@bomanbridge.tv w w w. b o m a n b r i d g e . t v

GMA 70 Buong Puso Para Sa Pilipino

Sony pictures television congratulates GMA on 70 years of Kapuso Excellence!

Sony picture television

70thanniversary

Heart & soul

Encantadia, GMA

Philippines network GMA put heart into its soul when it formalised its “kapuso” values and culture 18 years ago. As the network celebrates its 70th anniversary, that heart is proving to be bigger than usual.

Philippines’ GMA couldn’t be marking a major milestone at a more diffi-

impacted shows such as GMA’s flagship lunchtime variety programme,

cult time. Lockdowns, skeleton staff, original productions pulled, prime-

Eat Bulaga, as well as All-Out Sundays, Centerstage, Mars Pa More,

time schedules decimated, live audiences barred... and heavy draw-

Wowowin, Wowowin Primetime, Idol sa Kusina, The Boobay and Tekla

down on the network’s decades-strong “kapuso” (“of one heart”)

Show, Sarap ‘Di Ba?, and Tonight With Arnold Clavio. That was on 10

reserves. Yet the Covid-19 pandemic crisis is also giving GMA leadership

March. Four days later, GMA suspended local production outright.

a community service platform more meaningful at this time than an anniversary party.

This left domestic and international schedules with gaping holes that they filled with, among others, enhanced news broadcasts and reruns of hit se-

As this magazine went to print, GMA Network rolled out a Ps350 million/

ries Encantadia, a long-running and sprawling fantasy franchise filled with

US$6.8 million package to help employees through the coronavirus crisis.

kingdoms of fairies, pixies, healers, warriors, dwarves and hobbits, in turn

This covers salaries, cash equivalent of rice benefits, and cash advances.

torn apart by chaos, war and greed, followed by long periods of peace

Broader civic programmes also kicked into gear, including the GMA

between seasons before conflict re-emerges and has to be resolved in a

Kapuso Foundation’s Labanan ang Covid-19 campaign to support

cycle that spans almost 500 episodes. GMA, clearly, was preparing for a

workers on the front lines of the fight, and Operation Bayanihan Co-

long haul as the Philippines settled into a community quarantine.

vid-19 to help families in need as a result of the lockdown.

Meanwhile, a three-hour-long online show – which the network

A few days earlier, on Friday, 20 March, GMA Network reaffirmed its

says is the country’s first-ever no-contact programme – on 22 March

commitment to “Serbisyong Totoo” (“true service”), delivering the lat-

attracted more than 1.2 million views on Facebook in less than 24

est news and information across all its platforms amid the pandemic all

hours. The star-studded live online get-together, a partnership with

while trying to keep staffers safe.

the Kapuso Foundation, included, among much feel-good con-

GMA’s emergency initiatives capped a dramatic month that also included suspending the admission of live studio audiences. The move

16

tent, thoughts on family bonding from prime-time couple Dingdong Dantes and Marian Rivera. The GMA family at its best.

contentasia issue one, april 2020

JKN Global Congratulations GMA Network on your 70th Anniversary

Love, Anne & the JKN Team

70thanniversary

Felipe Gozon, Chairman, CEO, GMA Network Inc

What GMA has achieved so far was not achieved overnight. It took a lot of courage and hard work from everyone involved.”

Asia’s long-serving broadcast boss, Felipe Gozon, describes his entry into

What, for you, were GMA’s best years and why? “We try to make every

GMA legend almost five decades ago as an “accident”. About 45 years

year better than the previous one as we continue to evolve in content,

after he, Menardo R. Jimenez and Gilberto M. Duavit Sr took over the

platforms, technology and work process. Even after claiming the lead

management of Radio Broadcasting Station (RBS) and two decades after

in TV ratings and revenue, we did not rest on our laurels. We know that

he took the reigns as chairman and chief executive, Gozon talks to Con-

great and successful companies and enduring institutions must continu-

tentAsia about purpose, vision, highlights, and the legacy he is planning

ally work to improve its leadership and service.”

to leave behind.

Can you choose your five highlights from your time at GMA? What would you say GMA’s ‘guiding light’ has been through the de-

Starting in GMA. I never dreamt that I would be leading a broadcast

cades? We have been guided by our corporate purpose: we enrich the

company someday. I became part of GMA by accident. By virtue of the

lives of Filipinos everywhere with superior entertainment and the respon-

1971 Constitution, which required mass media to be 100% Filipino-owned,

sible, unbiased, and timely delivery of accurate news and information.

the Stewarts had to sell RBS to Gilberto M. Duavit, Menardo R. Jimenez

Every single day, we work to deliver significant news and information that

and myself.

matter to the public, entertainment programmes that recognise and

When I took over as chairman and CEO When I assumed the stewardship

honour Filipino values, and stories that are meaningful to their lives.

of GMA in October 2000, I immediately planned to have the company

18

contentasia issue one, april 2020

Congratulations GMA on your 70th Anniversary!

WarnerMedia

HBO WB CNN Bomanbridge CNN OhK

70thanniversary

As we celebrate our 70th anniversary, my dream is for GMA Network to fully embrace the digital future, to continue being a worldclass content producer, and to be always number one in the hearts of Filipinos all over the world.”

Felipe Gozon, Chairman, CEO, GMA Network Inc

rylines for entertainment. For us, quality content wins. And this applies to all platforms. A fitting example of which is the multi-awarded news magazine programme Kapuso Mo, Jessica Soho, which has consistently dominated both on-air and online platforms. It is the most-watched programme on Philippine television, and it also produced the country’s top trending video on YouTube in 2019.

What would you say are GMA’s biggest strengths?

“Our people We always consider our people as our best assets. Time and again, we have shown that creativity, perseverance, resiliency and strength of conviction are trademark traits that define a Kapuso. We continue to embrace risks and refuse to let challenges intimidate us.

“Integrity and credibility Walang kinikilingan, walang pinoprotektahan, walang kasinungalingan, Serbisyong Totoo lamang (no bias, no protection, no lies, true service only).” Integrity and credibility are equities we have painstakingly built and zealously observe particularly through our news and public affairs programmes. These provide significant eyeopeners to the public through meticulous and balanced dissection of social, economic and political issues that impact the lives of Filipinos. More than informing, they empower. More than just telling the story, they call people to action.”

“Quality content As mentioned earlier, quality content wins, no matter the platform. At GMA, quality content is part of our daily drill. Most of all, we are very grateful to God for His guidance and help that enabled us

rise to the number one position. My first challenge was to change the de-

to achieve our objectives.”

featist attitude of GMA back then. With a defined corporate philosophy and equity programme, we rallied our people to strive to be the best

What do you think is the most significant challenge/s GMA faces in the

that they can be. I was not daunted by the fact that I did not have a

digital age? And how do you think these can best be navigated? “One

background in media. Instead, I put my lawyer’s training to good use; it

of the most significant challenges that we are facing in the digital age is

was like reviewing for the Bar exams again as I studied the media busi-

keeping abreast and identifying opportunities that could substantially in-

ness and competition.

fluence consumer habits. GMA is no longer just competing against other

Becoming number one By 2004, GMA was finally able to grab the lead in

local TV networks, but against everyone who publishes content. It is im-

TV ratings in all time slots in Mega Manila, which was the area where the

portant for GMA to stake out its place in this kind of content landscape.

ratings were available at that time. And in July 2011, we were already

Innovative talent, allocating the right resources, producing quality con-

number one nationwide.

tent, and the speed to iterate go-to market are key in enabling us to take

Public listing In 2007, we offered our shares to the public. GMA’s listing at

advantage of these opportunities to increase our market share or create

the Philippine Stock Exchange was the most anticipated and most suc-

viable new markets.

cessful Initial Public Offering (IPO) of the year.

“Disinformation is also one of society’s greatest challenges, not just the

Going global We want to bring the best of the Filipino to the world. In

media’s. It makes the role of professional fact seekers even more essen-

2005, our flagship international channel GMA Pinoy TV was launched in

tial. The solution is both to improve the media literacy of the public while

Japan, Guam, United States and Malaysia – fulfilling our mission to bring

pressuring the social media platforms to address this problem.”

GMA’s entertainment and news and public affairs programming into the homes of the Filipinos living and working overseas.

What would you like your legacy to be? “I want to be remembered as the leader who relentlessly pushed for the network to be number one.

Which GMA programmes/projects are you most proud of?

What GMA has achieved so far was not done overnight — it took a lot of

“Through the years, we have launched many game-changing and in-

courage and hard work from everyone involved. And as we celebrate

novative programmes and projects that impacted the TV industry. We

our 70th anniversary, my dream is for GMA Network to fully embrace the

continue to provide our viewers with a healthy balance of credible and

digital future, to continue being a world-class content producer, and to

relevant news and public affairs programming as well as meaningful sto-

be always number one in the hearts of Filipinos all over the world.”

20

contentasia issue one, april 2020

NT

C

NTE

NT

C

NTE

NT

C

NTE

Happy birthday GMA

Wishing you many more decades of great television Wishing you many more decades of great television

ContentAsia

C

NTENT

70thanniversary

Through the years...

1975 The new management of Gil-

April 30, 1992

berto M. Duavit, Menardo R.

GMA inaugurates Rain-

Jimenez and Felipe L. Gozon

bow Satellite, which make

1 March 1950

takes over and acquires new

its programmes available

Robert “Bob” Stewart sends

equipment, introduces new

simultaneously to the whole

the first signals of radio sta-

programmes, and adopts

archipelago, other Southeast

1997

tion dzBB from a makeshift

the name – GMA Radio

Asian countries, and parts of

GMA launches its two web-

studio on the 4th floor of the

Television Arts with the new

Australia and China.

sites – gmanetwork.com and

Calvo Building in Escolta,

slogan “Where You Belong”.

GMA expands through a

www.gmaquest.com.

network of 33 affiliate sta-

Manila.

tions, making it the country’s

1998

largest network.

GMA switches on to the Agila II satellite, the first Philippine satellite, and the new 100 KW transmitter facility, the strongest in the world.

1950 1961 1975 1988 1992 1996 1997 1998 29 October 1961

7 November 1988

1996

RBS TV Channel 7, the third

The new 100-kilowatt power

Republic Broadcasting

television station in the coun-

transmitter GMA Tower

System, Inc. (RBS) changes

try, starts operations with 25

of Power is inaugurated.

its corporate name to GMA

employees, a surplus trans-

At 777-feet, it is the tallest

Network, Inc. as it evolves into

mitter, and two old cameras.

man-made structure in the

a conglomerate of compa-

country at the time.

nies engaged in moviemaking, post-production services, film syndication, marketing, props and prosthetics.

22

contentasia issue one, april 2020

19502020 30 July 2007 GMA’s listing on the Philip-

2002 GMA launches its new corporate equity – GMA: Kapuso ng Pamilyang Pilipino, Anumang Kulay ng Buhay

pine Stock Exchange is the

2020

most anticipated and most

GMA Network celebrates its

successful Initial Public Offer-

70th anniversary.

ing (IPO) of the year.

(The same in heart with the Filipino family, whatever may be the color of life).

2000 2002 2004-5 2007 2010-2011-2019 2020 2000

2004

2010

GMA makes history

GMA becomes the top-rated TV

GMA News TV, the first local

by being the first

channel across all time blocks in

news channel on free TV,

– and thus far the

Mega Manila.

launches.

only – Philippine recipient of the highly prestigious George Foster Peabody Award.

2011 The GMA Complex in

GMA finally takes top spot in

Quezon City is inaugurated.

the nationwide TV ratings.

2005 GMA’s first international channel,

2019

GMA Pinoy TV, launches initially in

GMA starts transmitting

Japan and soon after in the U.S.

digital TV signals using the Network’s permanent frequency, UHF Channel 15.

GMA’s second free-to-air channel, QTV Channel 11, formally launches on 11 November 2005.

contentasia issue one, april 2020

23

70thanniversary

Gilberto R. Duavit has lived close to GMA’s heart his whole life.

On the eve of the network’s 70th anniversary, the son of founder Gilberto M. Duavit talks about programming risks and benefits, boosting production quality, the impact of digital technologies, and the network’s international ambitions.

GMA’s stronghold has traditionally been the Mega Manila area. What are your plans to cement your base beyond this? “We have progres-

We have two overlying priorities for 2020. One is expanding our digital reach. The other is upgrading the quality of our content, including films.”

sively grown our audiences outside of Metro Manila, notably in the urban areas of the Visayas and Mindanao. The narrowing of the ratings gap between

Gilberto R. Duavit, Jr., President and Chief Operating Officer, GMA Network Inc

GMA and our closest competitor in these urban areas as well as our improving programme ratings among rural households nationwide is encouraging.”

GMA has been very bold in introducing diversity – such as LGBTQ themes

allows us to further exploit our content in the digital space while enabling

– into its programming in the last few years. How risky was this and what

us to promote our talent, programmes, and corporate brand; alongside

made you proceed? “Thematic deviations from convention are gener-

our building, maintaining and strengthening our relevance, relationship

ally viewed as being risky – in varying degrees. What motivates us to pro-

and affinity with the growing digital audience.”

ceed with taking these risks is the need to continuously innovate and further broaden our audience base. The challenge continues to be how

What kind of resource are you putting into expanding your internation-

to best measure and mitigate the risks and weigh these against the ben-

al footprint? “As a partnership-oriented content producer, we view our

efits to be derived. We’ve done quite well so far.”

international footprint in the context of both the number and market reach of our international carrier partners. That said, front- and back-end

What does GMA’s future production might look like and what needs to

investments and resources we are putting behind elevating our content

be put in place for this to happen? “In the very near future our produc-

to true, global standards with broader, international audience appeal

tions will look better lit, directed, designed, performed, edited, scored

are considered. Difficult to enumerate but quite substantial.”

– in sum, better produced. Importantly, there will be improvements in the narratives of our dramas and how our stories will be told. The tech-

How have global streaming platforms changed GMA’s business? “Inter-

nical requisites to achieve these are already in place, with the several

nationally, global streaming platforms have negatively affected our linear

“people” related requirements and activities already established and

channel subscription revenues, but have also opened up new opportuni-

under way. Manifestations of the described, improved look can now be

ties for us that we believe will more than compensate as we mine these

observed in our latest wave of programme launches.”

moving forward. Locally, where our revenue is almost totally advertising based, the effects are not as immediately pronounced. This is attributed

Has digital TV been good or bad for GMA? And how are you harness-

in large part to two main reasons. First, is the relatively “non-mass viewer”

ing the advantages of the digital environment (including online initia-

content offered by the subscription modelled global streaming services,

tives such as GMA News Online and GMA Entertainment Online)? “On

coupled with the attendant cost and bandwidth barriers; and, second,

the whole, digital TV (DTT) has had a good impact as TV audiences

the availability of our own curated content in a global, free-to-view, ad-

able to view our programmes via our DTT signals now experience bet-

revenue-based streaming platform wherein our ad revenue continues to

ter, improved visual images and audio. While the local practice of de-

grow. No efforts are spared towards broadening our participation in both

ploying DTT to broadcasting additional, positioned channels within the

the subscription and free to view ad based streaming platforms.”

same 6Mhz spectrum has resulted in free-to-air audience fragmentation to some degree, the same application of the technology also presents

What’s your priority for 2020? “While there are several, these can be

possible benefits to us – given the breadth of our content assets. These

subsumed under two overlying priorities. One is the expansion of our DTT

are being further and continuously evaluated.

reach to both the mobile and in-home audience by bringing two digital

“We harness the advantages of the digital environment by making cu-

products to market within the first half of the year as we continue our DTT

rated, re-purposed and digital platform exclusive News, public affairs,

transmitter network roll-out. The other is the upgrading of the quality of

entertainment, and music content available through our digital assets

our content (including feature films) in all aspects while broadening its

– GMA Network.com, GMA News Online as well as other select sites. This

appeal to both local and international audiences.”

24

contentasia issue one, april 2020

Disney Wishes GMA A magical 70th anniversary

formatsphilippines

GMA Network ups its formats game ahead of its 70th anniversary

Philippines by Genre

GMA commissioned six of the total 16 formats on air/greenlit in 2019, Variety 6.25%

giving it a share of 37.5% of the country’s formats market. The network was also behind the only scripted format in the Philippines for the year –

Dance contest 6.25%

a local version of Korean hit, Descendants of the Sun.

Drama 6.25%

In all, the Philippines was two titles up last year than in 2018, taking just Entertainment 6.25%

over 5% of the region’s total 312 formats in 2019 (down from 337 formats in 2018).

GMA’s participation in the world of adaptations soared though, from two (Lipsync Battle season three, which ran from April to July 2018, and

Singing contest 37.5%

Boom! Philippines, which ran from September 2018 to April 2019).

Descendants of the Sun Philippines, part of GMA’s 70th anniversary

Game Show 25%

slate, premiered in the prime time 8.35pm slot on 10 Feb and was initially scheduled to run to 29 May 2020. Production was suspended after episode 28 on 18 March amidst efforts to curb Covid-19 spread. New dates have not been set. About 65 episodes have been planned, stripped across the weekday schedule. The series is directed by Dominic Zapata

Reality - Social Experiment 12.5%

(My Husband’s Lover, Temptation of Wife) under GMA’s Entertainment Group SVP, Lilybeth Rasonable, and drama VP Redgie Magno.

Title

Rights holder

Country

TX

Broadcaster

Big Brother Philippines S8 (Pinoy Big Brother)

Endemol Shine Group

Philippines

ABS-CBN Ch 11 Nov 2018- 2, Jeepney TV, Social Strangers live together with cameras/micro4 Aug 2019 experiment phones recording every move 30 provincial stations, TFC

Boom! Philippines S2

Keshet International

Philippines

24 Sep 20187 April 2019

Boom! Philippines S3

Keshet International

7 Apr 2019Philippines 11 Jul 2019

GMA7

Catch Me Out Philippines

all3media

Philippines 2020

Descendants of the Sun Philippines

KBS/ Descendants of the Sun SPC

Philippines 10 Feb 2020

GMA7

Genre

Game show

Trivia challenge

GMA7

Entertainment

Everyday people take on the challenge to convince the audience they are a professional entertainer

GMA7

Drama

Young soldiers and doctors try to find true life values and dreams of success in Uruk, a land with extreme environments struck by war and disease

Endemol Minute To Win It Philippines S4 Shine Group

ABS-CBN Ch2, 7 Jan-20 Sep Jeepney TV, Game Philippines 2019 30 provincial show stations, TFC

Philippines Got Talent S7

Fremantle

Philippines 2020

Philippines Idol S1

Fremantle/ 19TV

Philippines

Philippines Idol S2

Fremantle/ 19TV

Philippines TBC

ABS-CBN Channel 2

Running Man Philippines

SBS

Philippines 2020

Rush 4 Win Philippines

TBS

Philippines 31 May 2019

The Voice Kids Philippines S4

Talpa

Philippines

The Voice Kids Philippines S5

Talpa

Philippines TBC

ABS-CBN Channel 2

The Voice Kids Philippines S6

Talpa

Philippines TBC

ABS-CBN Channel 2

The Voice Teens 2

Talpa

Philippines 8 Feb 2020

ABS-CBN Channel 2

World Of Dance Philippines

NBCUniversal

Philippines 12 Jan 2019

ABS-CBN Channel 2

21 Apr-28 July 2019

Synopsis

ABS-CBN Channel 2

Complete a challenge in 60 seconds

Talent

Talent show with no age limit, no talent restrictions and no cultural boundaries

Singing contest

Contest to find the most outstanding unsigned solo recording artist

GMA7

Variety

Guests competing in fun challenges, games, and races in different locations

GMA7

Game show

Players must climb slippery stairs to the top and get the flag to win

ABS-CBN Channel 2

1 Aug 2019-3 ABS-CBN Nov 2019 Channel 2 Singing contest

Kids version of singing competition, The Voice

Teens version of singing competition, The Voice Dance contest

Expert dancers mentor top talent

Source: Companies, rights holders, ContentAsia Formats Outlook FY2019

26

contentasia issue one, april 2020

BEC World Celebrates GMA Network

70 Anniversary Bringing the best of Thai entertainment to you!

formats2019

Small Fortune Korea, DRG

Formats Outlook Formats acquisitions in Asia were down 7% in 2019 to 312 titles compared to 2018’s 337. Aqilah Yunus tracks titles and trends across the region in ContentAsia’s Formats Outlook for full year 2019.

ContentAsia’s Formats Outlook tracked an 7% slide in the number of

Thailand premieres on Channel 7 in April this year.

formats (titles/seasons on air or commissioned) across the region during

By genre, reality plunged by 20% from 88 in 2018 to 70 in 2019. High-

2019, continuing the downward trend evident in 2018. We counted a

value scripted formats were flat at 60 titles. Game shows dropped 3%

total of 312 in 2019, compared to 337 in 2018. Evidence of the slowdown

from 92 in 2018 to 89 in 2019. Entertainment formats increased by 17%

was clear in the first half, which dropped 11% (27 titles) to 224 titles com-

and singing formats increased by 9%.

pared to the first half of 2018 (251 titles).

Fremantle, which has topped Asia’s formats distribution chart for three

The latest Formats Outlook shows six of the 17 markets tracked were up in

consecutive years in 2016-2018, continues its winning streak, with 52 titles

2019 compared to 2018. Indonesia was the country with the most add-ons

sold/on air during 2019. Fremantle’s 52 makes up 17% of the total formats

with seven formats, followed by India (+5) and the Philippines (+2). The rest –

on our list for 2019, including Let’s Make A Deal Indonesia on GTV, which

regional, Bangladesh, Cambodia – added one title each in 2019 from 2018.

was extended by 15 episodes in its sixth season, broadcast in January 2020

Year after year, even with the declining formats numbers, Vietnam re-

after the season’s initial finale in December 2019. A new addition to Fre-

mains still in the lead by volume with 58 formats, followed by Thailand

mantle’s repertoire was TED Talks India: Nayi Soch, hosted by Shah Rukh

(51), India (42), Indonesia (34) and China (25).

Khan. TED Talks India was created in partnership with TED and Star India.

Vietnam’s count for 2019 was dominated by 31 game show formats

Endemol Shine, having dropped to third place behind Talpa in Q3

aired in 2019/commissioned for 2020. This also means Vietnam account-

2019, regained its second place by the end of 2019, with 49 titles. New

ed for the largest share of game show formats for 2019.

Thailand is second by volume for 2019 with 51 titles. But the market for acquired formats is in steep decline, with 27% fewer formats compared to the 70 recorded in 2018. Thailand recorded the largest drop in number of format titles of any other country in Asia in 2019.

Thai highlights include the first Asian version of The Ellen de Generes Show hosted by Thai personality Woody Milintachinda. The Woody Show

28

titles include Big Brother Malayalam S2, MasterChef All Stars Thailand, MasterChef India S6, MasterChef Indonesia S6, The Money Drop Myanmar S4, The Wall India and Tripping Thailand.

ITV Studios-owned Talpa Media fell into third place with 45 formats.

33 of these were different versions/seasons of The Voice in Cambodia, India, Indonesia, Japan, Philippines, Thailand, Vietnam, Mongolia, Myanmar and Sri Lanka.

contentasia issue one, april 2020

BEC. JKN

Taew Natapohn James Jirayu

Mist of Love past and present collide in a haunting tale.

To save the future, they have to decode the prophecy that shakes the core of their beliefs. It’s an endless cycle of the afterlife of facts and superstition, love and lies, virtue, and power.

Premieres in Thailand in March, 2020 13x95’ HD Fantasy Action Drama For our content sales, please contact: Banpot Chawangon (Banpot@jknglobal.com) For our full catalog, please visit www.jknworldwide.com

formats2019

Country

2019

2018

+/-

% change

Bangladesh

1

0

+1

100%

Regional

4

3

+1

33%

Indonesia

34

28

+6

21%

Philippines

16

14

+2

14%

India

42

36

+5

14%

Cambodia

17

16

+1

6%

Sri Lanka

3

3

0

0%

Vietnam

58

60

-2

-3%

Mongolia

15

16

-1

-6%

Myanmar

12

13

-1

-8%

Malaysia

8

9

-1

-11%

Japan

11

13

-2

-15%

China

25

31

-6

-19%

Singapore

4

5

-1

-20%

Thailand

51

70

-19

-27%

Korea

11

18

-7

-39%

Hong Kong

0

2

-2

-100%

312

337

-25

-7%

2019 vs 2018 140

120

100

80

60

2018 2019

40

20

0

Source: Companies, rights holders, ContentAsia Formats Outlook FY2019

30

contentasia issue one, april 2020

Make it with you

24/7 The souldmate project

Internationalsales.abs-cbn.com

formats2019

Formats genre by country Vietnam Vietnam

Thailand Thailand

Reality 14%

Sitcom 2%

Singing contest 14%

Singing contest 19%

Drama 5%

Comedy improv 1% Dance contest 2%

Adventure - Sports 4% Dance contest 2%

Reality 33%

Drama 8%

Entertainment 3% Factual 2%

Game Show 52%

Talkshow 2% Variety 2%

Entertainment 10%

Game Show 25%

India India

Indonesia Indonesia

Talkshow 2%

Singing contest 14%

Entertainment 3%

Drama 12% Singing contest 21%

Reality 22%

Drama 26%

Game Show 41%

Reality 23%

Game Show 36%

China Factual 4% Entertainment 4%

Cambodia Cambodia

China Game Show 8%

Game Show 23%

Reality 20%

Singing contest 4% Adventure - Sports 4% Drama 52%

32

Singing contest 65%

Reality 12%

Dance contest 4%

contentasia issue one, april 2020

Mongolia Mongolia

Japan Japan

Singing contest 13%

Adv enture - Sports 7%

Singing contest 9% Reality 18%

Reality 40%

Entertainment 20%

Drama 73%

South Korea

Game Show 20%

Myanmar

South Korea

Myanmar Dance contest 8%

Reality 9% Game Show 9%

Drama 8%

Singing contest 34% Game Show 25%

Drama 82% CONTENT ASIA FULL PAGE.ai 1 16/03/2020 6:13:04 p. m.

Reality 25%

Let’s go virtual Don’t miss our amazing content Book your online meeting with our sales executives Living to love Bolivar ana’s revenge The queen and the conqueror On another level Estefania Arteaga earteaga@caracoltv.com.co International sales director Caracol Television Always in Touch

contentasia issue seven, december 2019

33

formats2019

ContentAsia’s Formats Leaderboard: 2019 Fremantle continues its reign at the top of Asia’s formats distribution charts, with 52 titles sold or on air during 2019. Endemol Shine, having dropped to third place behind Talpa during Q3 2019, regained its second place by the end of the year, with 49 titles. Talpa’s performance last year was powered by deals for 33 versions/seasons/spinoffs of The Voice, which puts the ITV Studios-owned distributor in growth mode for the year (45 titles in 2019 compared to 33 in 2018), a 36% increase on 2018.

Fremantle

Endemol Shine

Talpa

1.

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Asia’s Got Talent S3 Cambodian Idol Junior S1 Cambodian Idol Junior S2 The Chart China Confetti India Distraction Bengali India Don’t Stop Me Now China S8 Family Feud Cambodia S1 Family Feud Indonesia S21 Family Feud Indonesia S22 Family Feud Indonesia S23 Family Feud Myanmar S8 Family Feud Thailand S4 Family Feud Thailand S5 Hear Me, Love Me, See Me Indonesia S1 Heaven Or Hell Cambodia S1 Hole in The Wall Vietnam S3 Hot Streak Indonesia S1 Indian Idol Indonesian Idol S10 Killer Karaoke Indonesia S1 Killer Karaoke Indonesia S2 Let’s Make A Deal Indonesia S2 Let’s Make A Deal Indonesia S3 Let’s Make A Deal Indonesia S4 Let’s Make A Deal Indonesia S5 Let’s Make A Deal Indonesia S6 Let’s Make A Deal Indonesia S7 The Lie Detective China Man O Man Vietnam S2 My Mom Cooks Better Than Yours Indonesia S1 My Mum Cooks Better Than Yours Vietnam S4 Myanmar Idol S4 Myanmar X Factor Myanmar’s Got Talent S6 Philippines Got Talent S7 Philippines Idol S1 Philippines Idol S2 Price Is Right Cambodia S1 Price Is Right Thailand S5 Price Is Right Thailand S6 Price Is Right Vietnam S14 Take Me Out Indonesia S1 Take Me Out Thailand S14 Take Me Out Thailand S15 Ted Talks India: Nayi Soch Thank God You’re Here Vietnam S6 Vietnam Idol S1 Vietnam’s Got Talent S1 World’s Got Talent China X Factor Cambodia S1 X Factor Cambodia S2

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The Band Rules Vietnam S3 Big Brother Hindi 13 Big Brother Kannada S7 Big Brother Malayalam S2 Big Brother Marathi S2 Big Brother Philippines S8 Big Brother Tamil India S3 Big Brother Telugu India S3 The Brain Vietnam The Bridge S1 The Bridge S2 Broadchurch China The Face Men Thailand S3 The Face Thailand S4 The Face Vietnam S4 Family Food Fight China Fear Factor India S10 Fear Factor India S11 Humans China S1 Masterchef All Stars Thailand S1 MasterChef Cambodia S1 MasterChef Cambodia S2 MasterChef India S6 MasterChef Indonesia S5 MasterChef Indonesia S6 MasterChef Junior Thailand S3 MasterChef Myanmar S2 MasterChef Singapore (special 2-part charity event) MasterChef Thailand S3 Million Dollar Minute Vietnam S4 Million Dollar Minute Vietnam S5 Minute To Win It Kannada India S4 Minute To Win It Philippines S4 The Money Drop Myanmar S3 The Money Drop Myanmar S4 The Money Drop Thailand S3 Odd One In Vietnam S6 Puzzle Masters China S2 Spelling Star Mongolia S1 Spelling Star Mongolia S2 Tripping Thailand The Wall India The Wall Thailand S1 The Wall Vietnam Younger China Younger South Korea S1 Your Face Sounds Familiar Mongolia S4 Your Face Sounds Familiar Thailand S4 Your Face Sounds Familiar Vietnam S7

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5 Gold Rings Thailand 5 Gold Rings Vietnam Dating in the Dark India S2 Dating in the Dark India S3 Divided Thailand Divided Vietnam Divided Vietnam S2 Human Knowledge Thailand It Takes 2 Vietnam S3 Lies Allowed Vietnam The Next Boy/Girl Band Vietnam The Voice Cambodia S3 The Voice Cambodia S4 The Voice India S3 The Voice India S4 The Voice India S5 The Voice India S6 The Voice Indonesia S3 The Voice Indonesia S4 The Voice Japan S1 The Voice Kids Cambodia S3 The Voice Kids Cambodia S4 The Voice Kids Indonesia S4 The Voice Kids Indonesia S5 The Voice Kids Philippines S4 The Voice Kids Philippines S5 The Voice Kids Philippines S6 The Voice Kids Thailand S6 The Voice Kids Thailand S7 The Voice Kids Vietnam S7 The Voice Kids Vietnam S8 The Voice Mongolia S2 The Voice Myanmar S2 The Voice Myanmar S3 The Voice Senior Cambodia S1 The Voice Senior Cambodia S2 The Voice Senior Thailand The Voice Senior Thailand S2 The Voice Sri Lanka S1 The Voice Teens 2 The Voice Teens S1 The Voice Thailand S7 The Voice Vietnam S6 The Voice Vietnam S7 The Wishing Tree Vietnam

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Singer Auction Vietnam S1 Singer Auction Vietnam S2 Still Standing Mongolia Still Standing Thailand S7 Still Standing Vietnam S2 Suits Japan S2 Top Chef Just Desserts Thailand S1 Top Chef Thailand S3 Top Chef Vietnam S2 Who Is the Real Celebrity Vietnam World Of Dance Philippines World Of Dance Thailand S2

CJ ENM 1.

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Black Malaysia Crazy Market Vietnam I Can See Your Voice Malaysia S5 I Can See Your Voice Thailand S4 Let Me In Thailand S4 Love at First Song Korea Love at First Song Malaysia Shadow Singer Indonesia Shadow Singer Vietnam Tunnel Indonesia Tunnel Thailand Voice Japan Voice Thailand You Quiz On The Block Vietnam

BBC Studios

NBCUniversal

Criminal Justice India Dancing with the Stars Myanmar 3. Doctor Foster Korea 4. The Great Bake Off Thailand 5. Life on Mars China 6. Luther India 7. Luther Korea 8. Mistresses Japan 9. The Office India S1 10. The Office India S2 11. Out of Love India 12. Stupid Man, Smart Phone Singapore

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Fuji TV

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Crush Vietnam Hollywood Game Night Thailand S4 Hollywood Game Night Thailand S5 Real Housewives of Bangkok Saturday Night Live China

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1 Litre of Tears Korea Confidence Man China Confidence Man Korea Desperate Motherhood China

contentasia issue one, april 2020

For most distributors, volumes last year were down over the previous year. Fremantle’s 52 titles in 2019 was down from 64 in 2018, a drop of just under 19%. Endemol Shine went from 57 in 2018 to 49 in 2019 – drop of 14%. CJ ENM went from 30 titles in 2018 (including 10 versions of I Can See Your Voice) to 14 in 2019 – a drop of 53%. NBCUniversal dropped from 21 to 17 (19% down), and Sony Pictures Television shed 6 titles from 2018’s 18 to end 2019 with 12 (down 33%). In addition to Talpa, gainers in 2019 included all3media, which increased from 8 in 2018 to 10 in 2019, and BBC Studios, which added 2 titles in 2019 to end the year with 12. Japan’s Fuji TV added one title to end 2019 at 12 and the Philippines ABS-CBN went from a single title in 2018 to three in 2019.

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First Class China Ghostwriter China Hirugao—Love Affairs in the Afternoon Korea 8. The Hours of My Life China 9. Legal High Korea 10. Matrimonial Chaos China 11. The Next Iron Chef Thailand 12. Second to Last Love China

Keshet 1.

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Baker and the Beauty India Boom! Philippines S2 Boom! Philippines S3 Boom! Vietnam S1 Boom! Vietnam S2 Deep Crime Unit Japan False Flag India Master Class Vietnam Masters Of Dance Vietnam Rising Star India S3 Rising Star Sri Lanka S2 The Stylist India

Sony Pictures Television 1.

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Shark Tank Bangladesh Shark Tank Mongolia S2 Shark Tank Bangladesh S1 Shark Tank Vietnam S3 Shark Tank Thailand S1 Who Wants to be a Millionaire S1 (Kashmiri) 7. Who Wants to be a Millionaire S11 (Hindi) 8. Who Wants to be a Millionaire S2 (Tamil) 9. Who Wants to be a Millionaire S4 (Kannada) 10. Who Wants to be a Millionaire S4 (Marathi) 11. Who Wants to be a Millionaire S5 (Malayalam) 12. Who Wants to be a Millionaire Vietnam S1

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Beat The Internet Vietnam Cash At Your Door Mongolia Cash Cab Vietnam Catch Me Out Philippines Catch Me Out Thailand Face the clock Vietnam Googgle Box Mongolia S8 Liar India Miss Fisher’s Murder Mysteries China 10. Sexy Beasts Vietnam

contentasia issue seven, december 2019

Workpoint Group

TBS

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Big Box Indonesia Ching Roi Ching Lan Vietnam Drive Me Home Vietnam Gang Of Ghosts Indonesia Lightning Quiz Vietnam Little Lightning Vietnam Mic On Debt Off Cambodia Mic On Debt Off Malaysia Super 10 Indonesia

Bomanbridge 1.

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Chef In Your Ear Mongolia S4 DNA India S8 DNA India S9 DNA Mongolia S1 Doctors VS Internet Mongolia Gamerz Thailand Little Masters Mongolia S1

Warner Bros 1.

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The Bachelor Japan S3 The Bachelorette Japan S1 Cold Case Japan S3 The Fugitive Japan Gossip Girl Indonesia Pretty Little Liars Indonesia The Woody Show Thailand

KBS 1.

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Descendants of the Sun Philippines Immortal Songs - Singing the Legend Vietnam Live or Die Vietnam My One and Only Vietnam Rebirth Vietnam Singing Battle Indonesia S2

TV Asahi 1.

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31 Legged Race Thailand S14 31 Legged Race Thailand S15 Beat The Champions China S3 Beat The Champions Mongolia S1 dele Korea (drama) Sweet Kiss Bitter Kiss China

DRG Mongolian Ninja Warrior Rush 4 Win Philippines Sasuke Vietnam S5 Takeshi’s Castle Indonesia S3

ViacomCBS 1.

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Entertainment Tonight Thailand S2 The Good Wife Japan S1 Lip Sync Battle Thailand S2 The Viral Factory Thailand

Entertainment One Designated Survivor: 60 Days Korea

Fox Networks Group Heartbeat Malaysia

iflix Hot Ones Malaysia

ABS-CBN

MNC TV

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Puteri Yang Ditukar Malaysia

My Dear Heart Myanmar The Heiress Indonesia The Two of Us Malaysia

Armoza 1.

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Dance Smash China Hostages India La Famiglia India

NHK Document 72 Hours China

The Story Lab No Sleep No Fomo

Dori Media 1.

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The Best Of All Thailand S2 The Best Of All Vietnam S1 It Girls Myanmar

MBC 1.

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Mask Singer Indonesia S4 Mask Singer Line Thailand Ranking Show 123 Thailand

Red Arrow 1.

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Anti Social Network India My Man Can Cambodia You Deserve It Vietnam S7

SBS 1.

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My Love From The Star Thailand Running Man Philippines The Sign Japan

ITV Studios 1.

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Dress To Impress Mongolia Jekyll & Hyde China

Nippon TV

The Walt Disney Company

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Abandoned Thailand Block Out Thailand Old Enough! Singapore S1 Old Enough! Singapore S2

Small Fortune Korea

The Amazing Race Vietnam Last Man Standing Vietnam

Discovery Say Yes To The Dress China

Source: Distributors/rights holders, broadcasters, ContentAsia Notes: Leaderboard includes data for 2019, updated as of 10 March 2020. Titles were on air or premiered in 2019, or were commissioned for broadcast in 2019/20 in Asia. Does not include: re-runs, format options, and shows created by broadcasters/production houses/sponsors for one channel but have not been sold as a format to anyone else.

All distributors and formats rights holders were given equal opportunity to participate. For information/ feedback, please contact aqilah@ contentasia.tv

35

Scripted titles continue to be successful, particularly in China and India… we will also have a stronger high-end factual presence in 2020.”

Thai content will be the next trend in Asia.”

Anne Jakrajutatip CEO, JKN Global Media

Ganesh Rajaram General Manager/Executive Vice President, Asia, Fremantle International

Outlook 2020

Consumers now have more choices than ever before but the one thing that won’t change is they will always go for the best available story-telling and entertainment.”

Ken Lo EVP, Distribution and Networks, Asia Pacific, Sony Pictures Television

2020 is still going to be a year of consolidation.”

Media execs with Asian businesses talk about what, outside of Covid-19, will most impact their businesses this year *

Ricky Ow President, WarnerMedia Entertainment Networks APAC

*Surveys were conducted as part of research for ContentAsia’s annual directory, The Big List, between December 2019 and February 2020.

We see current trends on content investment continuing to grow, bigger appetite for Asia/ Chinese original productions.”

Ofanny Choi President, Celestial Tiger Entertainment

Markets have been more open to out-of-the-box series” Macie Imperial VP & Head, Integrated Program Acquisitions 36 and International Sales and Distribution, ABS-CBN Philippines

ESI’s focus will be on scripted formats, to tap into emerging markets and grow our non-linear/ digital revenues.

Rashmi Bajpai, Executive Director Asia, Endemol Shine International

OTT continues to develop in the region, with many buyers looking to simulcast GMA content on their platforms.”

Roxanne Barcelona Vice President, GMA Network Philippines contentasia issue one, april 2020

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Local productions will be a focus in 2020”

New Asian IP will come to the table expecting a seat.”

Sabrina Duguet EVP Asia Pacific, all3media

Sonia Fleck Founder & CEO, Bomanbridge Media

The biggest influence in the next 12 months will be the rationalisation of the bundled linear channel offering.”

Multi-cultural content” Alexandre Bac Managing Director, Asia Pacific, Thema

Avi Himatsinghani CEO, Rewind Networks

Scripted is a very clear & identifiable trend.”

The biggest growth will be from VOD.” Valerie Cabrera SVP, Worldwide Content Distribution, AMC Studios

Gary Pudney General Manager of Keshet Asia

High-end programmes with one-of-a-kind plots, high production values, and famous cast and crew will be on the rise in 2020.”

Yuliya Fischer Director, ZDFE.drama, ZDF Enterprises 38

The next hit can come from any country.”

Never has the power of IP been stronger”

Xavier Aristimuno VP, Licensing, HBO Latin America

Saugato Banergee Managing Director, Asia-Pacific, A+E Networks

Television... continues to be the most important medium for creating a high level of awareness of a property and thus remains crucial.”

Vanessa Windhager contentasia issue one, april 2020 Sales Manager Global Distribution, Studio 100 Media

dw.com

M E D I APAR T N E R

Deutsche Welle | meefung.lee@pikďŹ lm.com.my | T +60 (3) 2093-0866

Our biggest growth will come from digital.”

IPTV and online-based, on-demand video is emerging as a rival to linear television.”

Henry Or SVP, Strategic Partnerships, Asia, Boat Rocker Studios

Petra Schneider Director of Sales & Distribution, DW Transtel

New programming that uses cuttingedge technology.”

Julie Chang Interim EVP, International, Blue Ant Media

2019 continued to have an introductory role for Turkish content in Asia, paving the way for the breakthrough... for the upcoming year.”

Kerim Emrah Turna Executive Director, Kanal D International

Consumers within the Asian market value versatile content in different forms.”

Key trends for 2020 are lifestyle content focusing on health or better living, travel & exploration.”

Berk Uziyel CEO, SPI International

Chris Bluett SVP, Sales, Asia Pacific and Benelux, Cineflix Rights

The rise of D2C and the way historical players (both broadcasters & operators) adapt to the new ecosystem will have the most influence on Asia’s TV industry in the next 12 months.”

Alexandre Muller Managing Director Asia Pacific, TV5MONDE

We are in the era of specialisation, 2020 will be a pivotal, game-changing year for the world of entertainment to meet a new generation of audience demand.”

40 Debbie Lee Founder & CEO, TechStorm

The trend is about tailormade content that provides choices and experiences in the personal space to the consumer.”

Vibha Chopra Business Head – Global Syndication & Zee Studios International

We continue to strive to deliver the best of Japanese content to local audiences in their local language.”

Tomokazu Hori COO, WakuWaku Japan contentasia issue one, april 2020

M AR I N A B A Y S A N D S , S IN G AP O R E 1 DEC 2020

ATF Leaders’ Summit

2 – 4 DEC 2020

Market. Conference.

Networking Events

www.asiatvforum.com Produced by:

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datatrends

High drama

•

Drama outstripped demand for every other genre – including anime – among viewers in Japan in Q4 2019. But it’s in anime that SVOD players are underserving domestic audiences, the latest data from Parrot Analytics shows.

The 10 most in-demand subgenres for series in Japan (Q4 2019)

Drama is outstripping demand for every other genre among viewers in Japan, racing ahead with 35.7% demand share in the last three months of 2019. This is well ahead of the 19.3% share commanded by the country’s famed anime/animation for the last quarter of the year. But even in second place, Japan’s taste for animation puts it way ahead of other markets, with 12.9% above average global demand for the genre, according to data science company Parrot Analytics.

The top drama for the three months was long-running cult food drama The Solitary Gourment (aka The Lonely Gourmet, Kodoku No Gurume), a TV Tokyo show about fictional European furnishing importer Goro Inogashira whose life is dominated by food. The top animation title was another long-running series, My Hero Academia. Comedy placed third, with 11.7% of demand, putting Japan 4.2% lower than the global average.

Demand for all series (including anime series) is led by Japanese animation, which has about double the demand for crime drama. The high preference for domestic anime series accounts for 16.4% demand share, leaving less than 1% of demand for other animation subgenres.

Parrot says Japan’s taste for animation is not yet being fully supplied

by SVOD platforms, where animation only has an 8.6% demand share.

Original reality and variety are also underserved on SVOD platforms in

Methodology Note: This chart is calculated using the same method as the first chart, but titles are summed by subgenre instead of genre. This chart does not total 100% as only the ten subgenres with the largest shares are shown.

Japan.

Japan overall series genre demand share (Q4 2019)

Methodology Note: This chart shows genre demand shares. Demand shares are calculated by summing the quarterly demand of all series in the market by the genre they are in.

42

•

Japan digital original series genre demand share (Q4 2019)

Methodology Note: This chart is calculated using the same method as the first chart.

However, only digital original series are included instead of all series

contentasia issue one, april 2020

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