3 minute read
WildBrain
At WildBrain we inspire imaginations to run wild, engaging kids and families everywhere with great content across all media. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba! Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are enjoyed worldwide in more than 150 countries on over 500 streaming platforms and telecasters.
WildBrain 25 York St., Suite 1201 Toronto, Ontario M5J 2V5 Canada T: +1 416 977 7612 W: https://distribution.wildbrain.com wildbrainhq company/wildbrain
Who’s who...
Jianbo Wei Managing Director, China E: Jianbo.Wei@wildbrain.com Max Tang Senior Manager, Content Partnership, China E: Max.Tang@wildbrain.com Jennifer Oppenheimer Sales Manager, Distribution, Asia-Pacific E: Jennifer.Oppenheimer@wildbrain.com
Jianbo Wei Max Tang
Asia focus in 2022
We have many fantastic liveaction series, like Malory Towers and Ruby & The Well, that I would love to find the right home for. We’re also excited that WarnerMedia Kids & Family has greenlit a new version of our award-winning franchise Degrassi for HBO Max in the U.S., which is expected to launch in 2023 and that we’ll also be distributing worldwide.”
Jennifer Oppenheimer, Sales Manager, Distribution, Asia-Pacific Genres
Pre-school, Kids, Teen & Tween, Family, 2D Animation, 3D Animation, Live Action
Trends & Outlook 2022
“I expect there’ll be increased focus on local content. We’re making this a key part of our strategy in Asia by collaborating with local producers, such as 5Bricks to take its Tata & Kuma Tata and Kuma series to market. We’ve also partnered with iQIYI for Jonny Jetboy, an actionpacked kids’ series from Keith Chapman (PAW Patrol, Bob the Builder). The series will be produced by iQIYI, with WildBrain supervising development and production, and we’ll also handle global distribution and licensing business outside Greater China.
Jonny Jetboy marks the first global partnership for original China IP struck Strawberry Shortcake: Berry in the Big City by our dedicated China team, which is focused on bringing new content and brand experiences to kids and families within and outside China.
I also anticipate we’ll see more dynamic and agile partnerships. As such, we’re already exploring fresh ways of collaborating, such as on the fourth instalment of The Deep, a co-production with Australia’s A Stark Production and Snoopy in Space Singapore’s Infinite Studios, which has been put together with the support of partners, including Mediacorp, Super RTL, BBC, Family Channel and ABC.
Iconic brands will continue being a major driver as having a built-in audience can help draw attention. Being home to iconic brands, such as Peanuts, Strawberry Shortcake, Inspector Gadget, Sonic, Fireman Sam, Polly Pocket and Teletubbies, gives us flexibility to offer great series that fit our partners’ evolving demands.” – Jennifer Oppenheimer, Sales Manager, Distribution, Asia-Pacific
Top shows are…
Tata and Kuma Watch Trailer Genius inventor dog Tata and chubby easy-going cat Kuma live with their owner, Mei. However, when Mei goes to work, anything but ordinary ensues. If Tata or Kuma want to take top spot on the couch they will have to deal with a cast of oddball characters and neighbours, all vying to conquer the living room. Genre: Kids Comedy. Episodes/length: 53x2.30 mins
Strawberry Shortcake travels to Big Apple City, where all the biggest names in baking go to get their break. She teams up with her new “berry besties”, and the entrepreneurial girls run their fabulous food trucks and enjoy adventures as they strive to “bake the world a better place”. Genre: Preschool. Episodes/length: 80x4 mins Shorts (+ 4x44 mins seasonal premium CG specials).
Snoopy in Space
Snoopy sets off on an epic adventure: becoming a NASA astronaut! From commanding the ISS to exploring the Moon and beyond, Snoopy has his work cut out for him. Good thing Charlie Brown and the rest of the Peanuts crew will be there to lend a hand. Genre: Kids. Episodes/length: 24x7 mins
