#377 Erkenningsnummer P708816
april 22, 2015 \ newsweekly - € 0,75 \ read more at www.flanderstoday.eu current affairs \ p2
Mega merger
Three of Flanders’ major players in fruit and vegetable production are merging to create a world leader in the sector
politics \ p4
BUSiNESS \ p6
From A(ntwerp) to Z(onnebeke)
The Flanders Today guide to getting the most out of Heritage Day and its theme of family heirlooms
\6
innovation \ p7
education \ p9
art & living \ p10
Bozar’s big night
The annual Bozar Night features electronic music, technologically inspired art and exhibition interactions
\ 11
How can we help?
\ 15
© Dieter Telemans
Mechelen is reaching out to start-up entrepreneurs with foreign roots Linda A Thompson Follow Linda on Twitter @ThompsonBXL
The city of Mechelen and a non-profit organisation have joined forces to seek out businesses in the city owned by people with foreign roots and offer them help to flourish. Three business owners told Flanders Today what they think of the service.
B
etween August 2013 and June 2014, a public servant and a non-profit worker paid repeated, unannounced calls on dozens of night shops, snack bars and mom-and-pop stores in Mechelen. They singled out those establishments that appeared to be run by people with foreign-sounding names, based on their storefronts or their entries in the national registry of enter-
prises. Though they switched between Dutch, English and French as necessary, their first question to the sometimes wary business owners was always the same: “How are you, and how can we help?” Referring to Mechelen’s public servants, Lutgart Dusar, who masterminded the initiative, says: “No one had ever done that before – just engaged them in conversation like that.” These visits were the result of a partnership between the city of Mechelen and ViaVia Tourism Academy, a non-profit organisation that works in sustainable tourism development. They were an integral part of a larger, two-year project financed with a grant from the European Social Fund. The initiative Café Herman, the organisers say, was born from
a longstanding frustration among city services and associations for the self-employed that immigrant small-businesses owners were difficult to reach. They didn’t join trade committees, they said, didn’t make use of the city’s services for entrepreneurs and seldom participated in local trade initiatives. “Everyone seemed resigned to the fact that immigrants were impossible to reach,” says Dusar, the ViaVia consultant who wrote and submitted the proposal for a European Social Fund grant in 2012. “I thought: Why not try a different approach?” The idea behind Café Herman was to take the city’s patchwork of services and programmes for entrepreneurs to foreign small-business owners in the form of two real-life continued on page 5