How to choose the optimal marketing strategy for your online business

How to Choose the Optimal Marketing Strategy For Your Online Business

By onlinemoneyblueprint.com

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Copyright © 2014 All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher.

Disclaimer All the material contained in this book is provided for educational and informational purposes only. No responsibility can be taken for any results or outcomes resulting from the use of this material. While every attempt has been made to provide information that is both accurate and effective, the author does not assume any responsibility for the accuracy or use/misuse of this information.

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There are 3 main types of marketing strategies. Each one serves its own unique purpose and all 3 can be used in different areas or phases of your business. 3 Marketing Strategies: Theory and Practice There are many small, marketing techniques that you can use within your marketing but there are only a few actual, usable types of marketing. These 3 main types of marketing are: 1. Direct response marketing 2. Content Marketing 3. Branding I will now go into detail on each and talk about the pros and cons of each style. Direct Response Marketing Direct response marketing is designed with the goal to get an immediate response from the customer or prospect. For example, if you were trying to get email signups for your online business you could giveaway a free report and briefly explain the benefits that the customer will receive from your report if they take action and sign up. You are just trying to get the customer to take the action you want. That’s all there is to it. Direct response is the favored marketing method for a lot of online marketers because it is easy to measure and it gets fast results. Content Marketing Content marketing is extremely popular in the online business world right now. Entire businesses such asCopyblogger have been built on the foundation of content marketing. Content marketing can be many different types of content. It could be videos, text, slideshows, audio, and images. Any content that moves people emotionally is going to get more social shares and a bigger customer response. Always make an effort to create the best content you can. Your readers will appreciate it and share it.

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Branding Branding is much more difficult to measure the results of than the other two types of marketing. Branding is vague. It’s not about getting people to act quickly and buy, but rather to build a positive image of the company. It revolves around putting your companies brand and name out there in front of as many people as possible. This doesn’t mean the business will be successful though. Millions of people can hear about a business but they will only buy the product if it appears to be a solution to one of their problems. Branding type ads are used most with huge companies that have massive marketing budgets. You won’t see many 6 figure niche businesses spending money on branding. Conclusion Which marketing type works best for your business? That depends on what you are trying to accomplish. If you want to make sales as quickly as possible then I would recommend only using direct response and content marketing.

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