Understanding and using direct response marketing

Understanding and Using Direct Response Marketing By onlinemoneyblueprint.com

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Copyright © 2014 All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher.

Disclaimer All the material contained in this book is provided for educational and informational purposes only. No responsibility can be taken for any results or outcomes resulting from the use of this material. While every attempt has been made to provide information that is both accurate and effective, the author does not assume any responsibility for the accuracy or use/misuse of this information.

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Direct response marketing is arguably the best type of marketing there is. If you master the art of direct response and you have a solid product then you can make a fortune. The reason that it is named direct response marketing is because you are directly communicating to your prospects and customers and asking for a response. The two most powerful responses that you will be asking for are going to be asking for the sell and asking for their contact information so that you can follow up with them in the future. What Information Should I Be Asking Customers For? When marketing on the internet the most info that you will typically ask for is just their first name and email address. It has been shown through testing that the more fields of text you ask a customer to fill out, the lower the chance that they will comply. Obviously there are exceptions to this rule. There are markets like insurance or people inquiring about loans. For most markets though a first name and email is optimal. If you are selling something offline then you will typically ask for more info such as their phone number, full name and possibly even their address. It depends on the dynamics of the situation. The strongest level of engagement you can achieve with direct response is to be selling in person. 1on1 selling is an extremely powerful way to sell things because you can ask specific questions that are targeted to the person you are speaking with and find out their own specific needs.

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The downside to selling something in person is that it isn’t scalable. You are only selling to whoever is in direct contact with you in person. The only to scale persontoperson sales is to hire people to help you out and pay them a commission. Next time you want to market a product, especially online, consider using direct response marketing. It is a lot more effective than branding based marketing because it can be measured,has a call to action and speaks to peoples emotional desires and fears which motivate people to take action. Direct response is all about getting people to take action and to getting them to buy your product. Branding is like hoping they think your business is cool so they might consider your product or service. Go the direct response route and your ROI will look much better.

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