Press Kit 2016
Contact Info CEO|Co-FOUNDER NATASHA CASE NATASHA@EATCOOLHAUS.com MCBG? @P?LB QRP?RCEGQR ANGELA HANKS ANGELA@EATCOOLHAUS.cOM
Contact Info CEO|Co-FOUNDER NATASHA CASE NATASHA@EATCOOLHAUS.com MCBG? @P?LB QRP?RCEGQR ANGELA HANKS ANGELA@EATCOOLHAUS.cOM
FOOD
today show
December 2015 Coolhaus sammie 6-packs are featured on The Today Show’s best mail-order holiday gift guide.
Dreams magazine
December 2015 The Coolhaus Truck is taking gourmet ice cream to an all new level. Co-founders Natasha Case and Freya Estreller started the Coolhaus Ice Cream Truck at The Coachella Music Festival in 2008 and have been going strong ever since. Case and Estreller left their successful careers in real estate and design and instead bought an old postal truck and began to sell uniquely flavored ice cream sandwiches that local Angelenos have never imagined before.
FOOD
USA LOVE LIST
October 2015 Coolhaus Balsamic Fig and Mascarpone is a unique ice cream flavor with a tangy, lightly sweetened, and creamy mascarpone-based ice cream mixed with California figs for the perfect added chewiness, and a burst of sweetness and finished with a balsamic glaze to add a more intense tang and sweetness to accompany the mascarpone and fig. It’s a winner in our book. The
YAHOO! STYLE UK
October 2015 Did you know it’s National Pizza Month? But that doesn’t mean you need to settle for a standard pepperoni pizza from the freezer… if you thought pizza was ordinary, then check out these incredible versions…
food
Daily mail
September 2015 American’s love their pizza - there is no doubt about it. They love it so much that they eat it in all forms: pizza bagels, pizza rolls and even pizza cake. But surely only the most obsessive pizza lovers will be brave enough to try the latest incarnation of their favorite meal: pizza ice cream. Los Angeles-based ice cream joint Coolhaus - who also have trucks serving the cities of New York and Dallas - have unveiled their own pizza-flavored ice cream as a part of their fall menu. And the flavors get even stranger from there.
the forward
September 2015 Ice cream flavors like pastrami and latke-applesauce sound insane — until you see the rest of the roster at L.A.’s Coolhaus. Think Cuban cigar (liquid “smoke” and coffee), Peking duck and pancakes & syrup (no explanation needed).
FOOD
entrepreneur.com
September 2015 Most people enjoy pizza by the slice. Now, you can eat it by the scoop. Quirky ice cream company Coolhaus recently debuted a pizza-flavored ice cream, currently served in its two Southern California storefronts and Los Angeles-based trucks, reports Vice. The chain, which has previously scooped savory flavors like Fried Chicken & Waffles and Cream Cheese & Rye, says the ice cream uses a mascarpone and olive oil base, adding in sun-dried tomato, fresh basil and salt.
vice munchies
September 2015 So in 2015, are we ready for pizza-flavored ice cream? If you ask gonzo-delicious ice-cream empire Coolhaus, the answer is yes.
FOOD
EATER NATIONAL
September 2015 Coolhaus, the architecture-inspired ice cream company, is known for its crazy sandwich flavors and edible wrappers. But its latest special may be the most unique of them all: The company has introduced a Jewish Deli-themed menu, which includes pastrami ice cream — which is made with actual house caramelized beef pastrami — that comes sandwiched between marbled rye cookies to make a “Reuben” sandwich. For the meat-ice cream curious, the sandwiches are available only in Los Angeles.
tODAY.COM
August 2015 Talk about chutzpah! Coolhaus, which is known for its wild ice cream sandwiches, plans to roll out three Jewish deli-themed ice cream and cookie flavors at the end of August. You can mix and match to create your own deli-inspired ice cream sandwiches (that may sound very strange, but these are the same people who brought you ice cream flavors like Netflix (featuring white cheddar popcorn and Doritos), Foie Gras PB&J, Fried Chicken and Waffles and Cuban Cigar.
FOOD
YAHOO! FOOD
August 2015 For most ice cream brands, the inspiration is something sweet. For Coolhaus, it was architecture. So the founders, Natasha Case and Freya Estreller, “built� ice cream sandwiches in homage to the greats. A scoop of Tahitian vanilla bean between two chocolate chip cookies became the Mies Vanilla Rohe, while baked apple ice cream between raisin oatmeal cookies became the Renzo Apple Pie-Ano.
forbes lifestyle
August 2015 Coolhaus is recognized for their unique ice cream sandwiches.
FOOD
HUFFINGTON POST
June 2015 Spoon University narrows its 5 Ice Cream Sandwich Combos to Try This Summer inspired by Coolhaus’ instagram feed. Featured via Huffington Post Taste.
QSR MAGAZINE
March 2015 Los Angeles–based sweets brand Coolhaus has extended its customer reach through a new partnership with Kroger grocery stores. Across the U.S., 1,300 Kroger locations will now carry select flavors of the architecture-inspired ice cream sandwiches, as well as its recently launched pints.
FOOD
QSR MAGAZINE
December 2014 First Team All-American: Coolhaus Embracing the nostalgia of the Good Humor Man and Co-founder Natasha Case’s architecture roots, Coolhaus has been serving its made-to-order ice cream sandwiches in an edible customizable wrapper since 2009. Dedicated fans wait up to two hours for the unusual dessert experience that features such flavors as Dirty Mint, Brown Butter Candied Bacon, Pistachio Black Truffle, and Red Wine Reduction.
BON APPETIT
December 2014 Coolhaus’ Sammie of the Month Club is featured in Bon Appetit’s Holiday 2014 Gift Guide.
FOOD
THE KITCHN
July 2014 These ladies have hit that sweet spot of ice creams that are clever, whimsical, and crave-inducing (which, yes, is the M.O. for most artisan ice cream makers these days), but that are also quite easy to make.
EVERYDAY WITH RACHAEL RAY
July 2014 We tried 133 frozen chocolate treats to find the creamiest ice cream and richest flavor. Grab one before they melt! Best sandwich: Coolhaus IM Pei-Nut Butter Double Chocolate Chip Cookie + Peanut Butter Ice Cream. Sure, this sandwich is pricey, but its sophisticated flavor makes it so worth the splurge. You get supersize, fudgy cookies and ice cream made with real peanut butter--plus a clever name!
FOOD
RELISH
June 2014 Relish names Coolhaus to its Best Gourmet Ice Cream Trucks and 15 Best Food Vendors lists.
THE DAILY MEAL
June 2014 With its ice cream sandwich formula (cookie + ice cream = sandwich), the cookbook covers more than 100 recipes from classic, fruity, and boozy to “cakey,” “cheesy,” and “smoky/ spicy.”
FOOD
EPICURIOUS EPI-LOG
May 2014 There have been some epic food-fusion trucks as of late, but the most high minded just might be Coolhaus, a fleet of nine trucks serving up ice cream sandwiches inspired by design. Calling what they do “farchitecture,� the owners serve up treats named for architects: Mies Vanilla Rohe (Chocolate Chip Cookie and Vanilla Bean Ice Cream), Frank Behry (Snickerdoodle Cookie with Strawberry Ice Cream). Coolhaus is the brainchild of an architect, Natasha Case, and her partner Freya Estreller.
FOOD52
May 2014 Coolhaus Co-founder and CEO Natasha Case shares her tips on how to make the best ice cream sandwich and a few recipes from the Coolhaus Ice Cream Book.
FOOD
FOOD & WINE MAGAZINE
May 2014 Coolhaus founders Natasha Case and Freya Estreller champion ice cream sandwiches and architecture via hip-looking food trucks, and their new cookbook, Coolhaus Ice Cream Book, released today, does an incredible job of advancing both important causes.
LOS ANGELES EATER
May 2014 Coolhaus Pasadena featured in Eater Los Angeles’ Handy Guide to the Besst Ice Cream in Los Angeles
FOOD
QSR MAGAZINE
April 2014 When QSR last checked in with Coolhaus as part of “America’s Top 20 Food Trucks” in February 2011, business partners Natasha Case and Freya Estreller had just launched their second food truck. In the three years since, Coolhaus has added three additional food trucks (in New York, Miami, and Dallas), opened two L.A.-based brick-and-mortar stores, and wiggled its ice cream products into 1,500 grocery stores across the country.
ZAGAT
August 2013 Natasha Case and Freya Estreller are upping the hipster quotient for Pasadena by debuting their new Coolhaus shop in Old Town today, just in time for National Ice Cream Sandwich Day. You’ll find all the Coolhaus favorites here - ice creams in a world of flavors, from baked apple to White russian, smooshed between fresh-baked soft cookies and wrapped in edible paper.
FOOD
FOOD & WINE MAGAZINE
August 2013 From a fleet of trucks (and an imminent Culver City storefront) comes a huge variety of ice cream sandwiches. Rotating flavors like Guinness chip and Meyer lemon mix and match with a range of cookies, like chocolate chip and ginger molasses. Recommended combinations are named after architects -- order a Frank Gehry for strawberry with Snickerdoodle cookies.
NATION’S RESTAURANT NEWS
September 2012 Coolhaus is named one of Nation’s Restaurant News’ Hot Concepts for 2012.
FOOD
REFINERY29
January 2012 Coolhaus featured in multiple Refinery 29 posts including “9 Insane Ice Cream Flavors to Try Now” & “Ice Cream Sunday: Coolhaus Scoops Out Roscoe’s On a Cone”
FOOD REPUBLIC
May 2011 Natasha Case and Freya Estreller are cool kids running Coolhaus. Basically taking over the world.
FOOD
TASTE SPOTTING
July 2010 Coolhaus recipe for Brown Butter Candied Bacon ice cream is featured on Taste Spotting.
FOOD NETWORK MAGAZINE
January 2010 Ice cream “trucks” have been around longer than actual trucks: Street vendors used to peddle the stuff from push carts. … But two design-savvy women from Los Angeles have given the whole concept a much needed update. With 15,000 in startup dough, architect Natasha Case and real estate developer Freya Estreller transformed an old postal van into a sleek, mobile ice cream business called Coolhaus (named after Dutch architect Rem Koolhaus).
ENTERTAINMENT
360 magazine
August 2015 Coolhaus sponsors the official Republic Records MTV VMA 2015 after party.
STYLISH365
October 2015 We asked seven super successful entrepreneurs to give us a peek into their mornings. From inDinero CEO Jessica Mah to Forbes 30 Under 30 honouree Lais Pontes, keep reading to learn how these seven awesome women start their day on the right note.
ENTERTAINMENT
pursUIt of dopness
September 2015 Coolhaus sponsors the official Republic Records MTV VMA After Party.
thump.com
September 2015 Rusko: “Special delivery from Coolhaus – and of course Wiley gets a bite of everything.”
entertainment
FASHION WEEK DAILY
September 2015 Natasha Case is perhaps one of the coolest young women emerging in the gourmet ice cream scene. A classically trained architect, Natasha has managed to turn her rebellious academic tendencies into cold cash and frozen glamour. COOLHAUS’ disruptive approach to ice-creamology is taking the culinary world by storm, or perhaps, in the case of Natasha Case, by blizzard.
STYLE CASTER
August 2015 Instagram influencer Dani Song says Coolhaus ice cream sandwiches are her favorite sweet treat.
Entertainment
Thrillist
July 2015 “Sweet or salty? Chewy or crunchy? No one likes choosing sides. Luckily, with Coolhaus’ summer-only “Netflix” ice cream sandwich, you don’t have to.”
Food Network Chopped
June 2015 Natasha Case featured as a guest judge on Food Network’s Chopped.
Entertainment
The Chew
June 2015 Coolhaus ice cream sammies featured on ABC’s The Chew.
Style.Com
June 2015 “Remember those spongy pastels that came down Prada’s runway this season, that Miuccia called “sweet but violent,” and Céline’s passionate femmes? Check out Coolhaus’ ice cream versions below, complete with recipes so you can wear your Prada and eat it, too.”
Entertainment
Maxim.Com
June 2015 Coolhaus mentioned in Maxim Magazine June/July issue with Salt and Straw and Morgenstern’s Finest Ice Cream as a “Hot Lick”.
Elle.com
May 2015 Natasha Case and Freya Estrellar “discuss how they’ve managed to launch a profitable company and a committed marriage without compromising either, and got a glimpse at some of the teamwork—and competitive spirit—that has inevitably led to their success, on and off the court.”
Entertainment
Cosmopolitan Magazine
May 2015 Coolhaus is featured in Cosmopolitan’s “Get That Life” column. “Natasha Case left a prestigious position at Disney to launch Coolhaus out of an ugly, barely drivable truck. Now her brand has developed a cult following.”
BRANCHÉ Magazine
Spring 2015 Natasha Case, cofounder of Coolhaus, a hipster Willy Wonka-esque ice cream maker, names her favorite local sweets in Austin.
Entertainment
People Magazine
October 2014 Combine these heavenly ingredients and you have the Coolhaus Mies Vanilla Rohe Ice Cream bar. Named after a German-American architect, it’s a ‘Tahitian Vanilla Bean ice cream dipped in Salted Caramel Milk Chocolate rolled in Crushed Pretzels.’ Seriously? It’s like I wished hard enough and some magical frozen-treat-fairy delivered the goods.
People Magazine
September 2014 The authors of Coolhaus Ice Cream Book turn the classic drink into a sweet frozen treat: Arnold Palmer Sorbet
Entertainment
Cosmopolitan Magazine
August 2014 Math is fun when the equation is ice cream plus cookies. Natasha Case, Co-founder of ice cream-sandwich company Coolhaus and Co-author of the Coolhaus Ice Cream Book, shares her favorite combos. Try any one of these and put your sugar high on a rocket ship to ice cream dreamland.
Food Network
August 2014 Coolhaus CEO & Co-founder Natasha Case is a guest judge on Food Network’s Chopped and King of Cones. Coolhaus is also featured in Kid in a Candy Store.
Entertainment
NPR
July 2014 NPR’s Renee Montagne visits CEO & Founder Natasha Case at Coolhaus and interviews her as Case makes Dirty Mint Chip ice cream.
Good Morning America
July 2014 Good Morning America reveals its official ice cream as Coolhaus’ sammie featuring Yogurt & Berries ice cream paired with Oatmeal cookies.
Entertainment
Entertainment Weekly Must LiST
June 2014 “The Los Angelenos behind the beloved ice-cream-sandwich foodtruck chain share the formulas to their architecturally-inspired treats, like the Mies Vanilla Rohe, as well as some more adventurous flavor profiles. Peking Duck Ice Cream, anyone?”
Hallmark Channel
May 2014 Natasha Case featured on Hallmark Channel’s Home and Family.
Entertainment
Nylon Magazine
May 2014 “Natasha Case and Freya Estreller are the architecture aficionados and ice cream enthusiasts behind Coolhaus, a growing mini-empire of, yes, architecturally-inspired ice cream treats. Kate Williams catches up with them in Los Angeles to talk about their new book (out this month from Houghton Mifflin) and how they turned one undrive-able postal truck into a mini empire.”
Bravo: WATCH WHAT Happens Live
March 2014 Natasha Case seen on Bravo’s Watch What Happens Live! hosted by Andy Cohen. Case crowned “the queen of all things ice cream.”
Entertainment
HUFFINGTON POST
January 2014 The Los Angeles Forum partners with Coolhaus to serve Red Velvet and Tahitian Vanilla Bean ice cream sammies as a cool treat that plays with the venue’s signature colors.
Cosmopolitan Magazine
August 2013 Coolhaus’ treats consist of a “cookie roof, floor, and ice cream walls.” Mix and match flavors like butterscotch and potato-chip cookies with White Russian ice cream. Grab one (and some napkins!) at Whole Foods, or track the truck at eatcoolhaus.com
Entertainment
Details Magazine
June 2013 It turns out you can improve on perfection. A scoop of creamy vanilla hits the spot on a sweltering summer day, but a new generation of chefs and gourmet-shop owners can’t leave the iconic cone alone. From the tower of treats at ice-cream sandwich master Coolhaus, including s’mores cookies bookending sea-salt-caramel, to the range of flavors -- whiskey and pecan, cucumber, Earl Grey sriracha, basil maple -- ice cream reminds us that we’ll always be kids at heart. Only now we can dig in whenever we want.
Los Angeles Magazine
June 2013 Los Angeles Magazine recommends following the Coolhaus truck on Twitter (@Coolhaus) to find out where to get a Coolhaus sammie on a hot summer day. Seth Rogan lists Coolhaus in his TOP 10!
Entertainment
Cosmopolitan Magazine
March 2013 Case was studying architecture at the University of California at Berkeley when on project received a jarring critique from a professor. “He told me it looked like a layer cake,” Case says. The merging of architecture and food became the philosophy behind Coolhaus, an icecream company that constructs frozen sandwiches in “stories” and builds flavors around architectural movements. After Case and business partner Freya Estreller brought their first ice-creamsandwich truck to the 2009 Coachella festival, word of mouth caused a feeding frenzy--literally. Today, you can find Coolhaus in New York, L.A., Dallas, and Austin and in 1,000 supermarkets in 22 states.
StaR Magazine
July 2011 The food truck phenomenon has come full circle: Ice cream trucks are hip again! And chillest of them all is Coolhaus, which serves up all natural, handmade, customizable ice cream sandwiches. Creative combinations include chocolate chipotle ice cream on ginger molasses cookies and strawberry jalapeño ice cream paired with lemon rosemary cookies. The trucks are parked in L.A., Austin, Texas, NYC, and the Hamptons. Visit eatcoolhaus.com for locations and orders.
business
martha stewart
December 2015 Freya Estreller and Natasha Case, Co-Founders of Coolhaus Ice Cream, discuss turning a crazy idea into a business, learning from your mistakes and venturing into new territory.
Forbes.com
November 2015 “Ice cream sandwiches aer all over the frickin’ place,” exclaims Bret Thorn, crediting the L.A. food truck turned brick-and-mortar shop (and now retail supplier) Coolhaus with starting the trend of unconventional ice cream between unconventional ingredients.
business
los angeles business journal
October 2015 Coolhaus ranks #51 in the 100 fastest growing private companies in Los Angeles.
FOODBEV MEDIA
October 2015 Most of us grew up believing in linear career trajectories: major in a subject in college, get a job related to it after graduating, move up the ranks until you’re a top-level employee living the good life. As the entrepreneurial spirit of the millennial generation burgeons, however, that old-school way of thinking has gone out the window.
business
HYPERLUSH
September 2015 If your pastrami-on-rye cravings run deep, mazel tov! You’ll soon have another place to get your fix: Coolhaus. Yes, Coolhaus. The L.A.based ice cream brand from Natasha Case and Freya Estreller is set to launch their latest series of sandwiches—previous inspirations have included the 90s and the TV series Dexter—based on Jewish deli classics.
LEVO LEAGUE
September 2015 Natasha Case will tell you that she risked everything on an old postal van she bought on Craigslist in 2009. We think it’s safe to say that everything turned out just fine, though: The former architect’s ice cream enterprise, Coolhaus, has gone from operating out of one, lone truck to being sold in more than 4,000 supermarkets across the country. Case even served up ice cream sammies to the one and only POTUS this Fourth of July. Success.
business
g nothingness
September 2015 What’s your favourite ice cream flavour? Chocolate? Vanilla or strawberry? Boring! If you were ever in a mood to try and experience something different, maybe a bit crazy, head over to Coolhaus! The idea of architecture inspired desserts was born during Natasha Case, Co- founder and CEO studied in college.
33 VOICES
September 2015 Natasha and Jenna discuss the unexpected genesis of Coolhaus and the mission to build a positively-reinforcing brand.
business
linkedin pulse
September 2015 Natasha Case, CEO & Co-founder of Coolhaus, is named one of LinkedIn’s “NextWave,” a list of 35 influencial people under 35.
STYLECASTER
September 2015 Most of us grew up believing in linear career trajectories: major in a subject in college, get a job related to it after graduating, move up the ranks until you’re a top-level employee living the good life. As the entrepreneurial spirit of the millennial generation burgeons, however, that old-school way of thinking has gone out the window.
business
CREATIVE GENIUS SOCIETY
August 2015 Be still my heart, when researching for a not-so-secret-project of mine (I started creating it last fall), I came across food truck empire Coolhaus. Although Coolhaus‘ initial roots were in the food truck industry their story has tons of lessons baked in for creative entrepreneurs, innovators and change agents across all industries. I interviewed co-founder Natasha Case and got a lot of great intel from her about their start, mindset, challenges and strategic decisions made along the way.
entrepreneur.com
August 2015 Coolhaus CEO & Co-founder Natasha Case gives advice on the need to have “enough” experience, and maintaining confidence in your unique selling proposition.
BUSINESS
FAST COMPANY
July 2015 What sets Coolhaus apart from the countless other ice cream brands out there is its quirky branding—with architecture themed ice cream sandwich names like Mintimalist, funky ice cream flavors like Netflix (a white cheddar popcorn-infused ice cream with Doritos mixed in), and design details like an edible wrapper made of potato paper—details that all came later in the company’s development.
FOOD NAVIGATOR USA
June 2015 CEO & Co-founder Natasha Case talks marketing and business plans in Food Navigator USA.
BUSINESS
FORBES MAGAZINE
September 2014 Case’s creations seek to bridge the gap between architecture and public awareness. After years of schooling, where she found the subject lacking a human face, she set out to show that architecture can be fun and interesting. Her method: Using food to explore structure and teach customers about the field.
ENTREPRENEUR MAGAZINE
April 2014 CEO & Co-founder Natasha Case’s interview is featured in Entrepreneur.
BUSINESS
FORBES MAGAZINE
February 2014 The story of how Natasha Case built Coolhaus from scratch is featured in Forbes Magazine.
FORBES MAGAZINE “30 UNDER 30”
January 2013 Natasha Case named to Forbes’ Food & Wine “30 Under 30” list. Case & Estreller celebrate over Coolhaus sammies with John Paul DeJoria, founder of Paul Mitchell and Patron, at Forbes “30 Under 30” party.
BUSINESS
YAHOO! NEWS Power Your Future
September 2011 Natasha Case featured in Yahoo! News’ Power Your Future as she reinvents her career and the concept of the old fashioned ice cream truck.
TIME MAGAZINE
August 2009 Coolhaus is not your average ice cream truck. It is a tricked-out former postal wagon with a Barbie-pink custom roof, shiny wheel rims (acquired at an auto-body shop in East L.A.) and lots of photos of famous buildings, including Louis Kahn’s concrete-heavy Salk Institute in nearby San Diego. The menu, naturally, is totally architectural: a rotating selection of made-to-order ice cream sandwiches in flavors such as Mintimalism and Frank Behry.
Travel|International
JetSetter
July 2015 “We thought we’d seen it all, until we stumbled upon an ice cream truck specializing in… architecture? Here, punny cookie sandwiches include the Frank Gehry-inspired Frank Berry, which is a mix of snickerdoodle and strawberry. Or take a chance on weirdly delicious flavors like Fast Food (salted Tahitian vanilla bean, chocolate malt balls and french fry crisps) and Netflix — white cheddar popcorn-infused ice cream with Doritos chips.”
Vogue bambini
July 2015 Coolhaus featured in Vogue Bambini’s spread “Chilling Out.”
Travel|International
Budget Travel
July 2015 “Talk about a turf war. Near L.A.’s MacArthur Park, old school vendors trade in Salvadoran pupusas plump with cheese and edible loroco flowers while a new wave of roving trucks, like the one above, tweet their daily locations and dole out custom ice cream sandwiches (@coolhaus) and buttery grilled cheese (@grlldcheesetruk).”
National geographic
June 2015 Coolhaus is featured in National Geographic’s Food Truck Revolution.
Travel|International
USA TODAY TRAVEL
June 2015 Coolhaus has taken its “architecturally-inspired gourmet ice cream” on the road in food truck form in LA, New York, Austin and Dallas. Pistachio Black Truffle is featured as a must-try unusual flavor for Summer 2015.
Elle MAGAZINE JAPAN
May 2015 Coolhaus featured as one of eight American food trucks in ELLE Magazine Japan.
Travel|International
spirit magazine
August 2014 Natasha Case’s career transition and the story of Coolhaus featured in the August 2014 issue of Spirit Magazine. Case refers to Blackberry Ginger Sorbet as the Non-Dairy Frank Behry.
westways magazine
June 2014 COOLHAUS: What began as the hippest ice cream truck on the block has since set up brick-and-mortar shops in Culver City and Pasadena. Ice cream flavors run the gamut from Guinness chip to fried chicken and waffles. For a breakfast-like treat, brown-butter ice cream with candied bacon is sandwiched between maple-flavored hot cake cookies and will make you wish every morning started so sweetly.
Travel|International
chic passport magazine
March 2014 Coolhaus: perfecto para el postre. No hagas caso a tu subconsciente y prueba la nieve de “candied bacon,” es excelente.
Coolhaus: perfect for dessert. Don’t listen to your subconscious and try the candied bacon ice cream, it’s excellent.
GQ france
August 2012 Coolhaus ice cream featured in GQ Magazine France.
Travel|International
US news & world reporT travel
January 2012 Coolhaus named to US News & World Report’s list of “America’s Funkiest Food Truck Cuisine.”
budget travel magazine
June 2010 “Talk about a turf war. Near L.A.’s MacArthur Park, old school vendors trade in Salvadoran pupusas plump with cheese and edible loroco flowers while a new wave of roving trucks, like the one above, tweet their daily locations and dole out custom ice cream sandwiches (@coolhaus) and buttery grilled cheese (@grlldcheesetruk).”
Architecture
Better HOMES
July 2015 Coolhaus’ veggie-inspired flavors Sweet Corn & Blueberry and Avocado Sriracha are featured for National Ice Cream Day on July 19.
DieLine
May 2015 Coolhaus’ design and packaging featured in The Dieline.
Architecture
Dwell on Design
May/June 2014 Coolhaus Dwell on De-Vine sandwich is to debut on the show floor at Modern Family Pavilion and Natasha Case will discuss how architecture influenced her business with Dwell Editor-in-Chief Amanda Dameron.
ARCHITECTURE BOSTON
April 2013 Think ice cream. Think famous architects. Think ice cream flavors named for famous architects: Frank Behry, Mies Vanilla Rohe, Richard Meyer Lemon, I.M. Peinut Butter, Louis Kahnteloupe, Norman Bananas Foster. Now throw in a “floor” and “roof” of chocolate chip or oatmeal cookies and what have you got? Coolhaus, a designer ice cream sandwich company that has 50 employees, revenues of $3 million last year, and a fleet of pink and white food trucks selling to eager customers in New York, Los Angeles, and Dallas.
Architecture
MARIA SHRIVER
March 2013 CEO & Founder of Coolhaus, Natasha Case, writes for Architects of Change for Maria Shriver.
ARCHITECT’S NEWSPAPER
November 2012 Everybody’s favorite ice cream sandwich comes from the Coolhaus ice cream truck, where you can stuff your face with cleverly named creations like Mies Vanilla Rohe and ponder how Rem Koolhaas’ name ever got made into a dessert brand. The store abstractly references their trucks, from corrugated rubber that wraps around the service area to a windshield/menu to chrome detailing throughout. If you’re really ambitious, you can buy make-at-home Coolhaus kits including hand-packaged dough and pints of ice cream, but you probably won’t be able to wait that long.
LGBT|GENDER
Pride Guide NYC
June 2015 Coolhaus CEO and Co-founder Natasha Case’s interview is featured in Pride Guide NYC.
Out Magazine
July 2014 Coolhaus magazine featured in Out Magazine.
LGBT|GENDER
PARADE Magazine
May 2014 Vanilla is so last summer! The authors behind the new cookbook Coolhaus reinvent the ice cream sandwich by pairing gourmet cookies with exotic ice cream flavors.
Cosmopolitan Magazine
March 2013 Natasha Case highlighted in Cosmopolitan Magazine as a Fun, Fearless Female.
brand partnerships
daily meal
December 2015 Quentin Tarantino fans in Culver City can now get a taste of Quentin Tarantino’s new film The Hateful Eight in the form of a delicious ice cream sandwich. Coolhaus, in collaboration with Quentin Tarantino and The Weinstein Group, has created an official ice cream sandwich for The Hateful Eight.
chicago business daily
November 2015 Foxtrot says Coolhaus is one of their most popular selling items.
brand partnerships
J.crew Loves bees
April 2015 In honor of J.Crew’s garments for good “Save the Bees” collection, Coolhaus served honeycomb ice cream at the J.Crew store on 5th Avenue in New York City. For each purchase, Coolhaus donated $1 to help save the bees.
entertainment weekly
July 2014 Cameron Diaz and Jason Segel are interviewed for their movie Sex Tape (2014) on the Coolhaus ice cream truck.
brand partnerships
huffington post
June 2013 The architecture-inspired ice cream sandwich truck is giving away free “Dexter Killer Combo� sammies in both Los Angeles and New York to celebrate the beginning of the end for our favorite TV serial killer.
samsung galaxy tablet
October 2010 Coolhaus is the traveling ice cream sandwich business that has combined an old fashioned treat with cutting edge mobile technology with huge success. The GALAXY Tab is part of the story behind two friends, a remodeled postal truck, and a pretty sweet idea.
events
Bizbash
July 2015 Coolhaus featured in BizBash’s “12 All-American Menu Items for 4th of July Celebrations” as exotic ice cream.
USA today
April 2015 In the past year alone, the brand has sold 2 million handheld desserts. A quarter million of them were served in the edible packaging, saving about 100,000 pieces of paper (8.5 x 11 inch) in the process, all while sourcing goods within a 100-mile radius of their California plant (with the exception of bourbon, of course).
events
bizbash
April 2012 Coolhaus ice cream is served in an edible wrapper printed with a unique QR code that directs eaters to Evian’s social networks.
Brides magazine
August 2011 A delish idea for a summer wedding: an ice cream sandwich bar! (from top Mango sorbet in red velvet cookies, pistachio truffle ice cream in chocolate-chip cookies, and ricotta cherry ice cream in snickerdoodles.) Catering available near New York, Los Angeles, and Austin, Texas; sandwiches can be shipped to other locations.
los angeles
take two 89.3 kpcc
August 2015 The folks at Coolhaus Ice Cream have stepped up their game. They actually had the chutzpah to put pastrami in ice cream as part of their new Jewish deli menu.
los angeles magazine
August 2015 If your pastrami-on-rye cravings run deep, mazel tov! You’ll soon have another place to get your fix: Coolhaus. Yes, Coolhaus. The L.A.based ice cream brand from Natasha Case and Freya Estreller is set to launch their latest series of sandwiches—previous inspirations have included the 90s and the TV series Dexter—based on Jewish deli classics.
LOS ANGELES
LA TIMES
August 2015 Coolhaus CEO Natasha Case has let the Jewish deli case inspire her latest line of ice cream sandwiches. By the end of August, you’ll be able to sample such flavors as pastrami ice cream on a marbled rye cookie and potato latke applesauce ice cream on a hamantaschen cookie.
DAILY MEAL
August 2015 We’ve definitely seem some outrageous ice cream sandwiches in our time. From breakfast ice cream sandwiches with bacon to the haute foie gras iteration, these frozen treats extend way beyond the traditional chipwich. But we think we may have found a winner for craziest ice cream sandwich in the world: pastrami on rye from Coolhaus ice cream food truck. Coolhaus, the quirky ice cream food truck, has created an entire menu dedicated to the iconic New York Jewish delis.
LOS ANGELES
LA MAGAZINE
August 2015 Questlove names Coolhaus as one of his top five favorites at L.A. Food & Wine Festival.
laist
August 2015 Chef Curtis Stone names Coolhaus ice cream sandwiches as one of the dishes he’s most excited for at L.A. Food & Wine Festival.
LOS ANGELEs
KCET
August 2015 Coolhaus was ahead of their time when they started selling their fancy ice cream sandwiches a few years back. They’re having a bit of a resurgence in popularity now, since ice cream is top of mind for food nerds around L.A. Absolutely worth tracking down.
NBC LOS ANGELES
September 2015 We’ve definitely seem some outrageous ice cream sandwiches in our time. From breakfast ice cream sandwiches with bacon to the haute foie gras iteration, these frozen treats extend way beyond the traditional chipwich. But we think we may have found a winner for craziest ice cream sandwich in the world: pastrami on rye from Coolhaus ice cream food truck. Coolhaus, the quirky ice cream food truck, has created an entire menu dedicated to the iconic New York Jewish delis.
Los ANgeles
THIS IS CULVER CITY
July 2015 Coolhaus featured in Culver City’s 100 year anniversary film, This Is Culver City.
CBS Los Angeles
July 2015 Coolhaus’ brand new summer line featured in CBS’s Best Ice Cream Sandwiches in LA for National Ice Cream Month
Los ANgeles
Pasadena Star
June 2015 Trendy spots for frozen yogurt, acai bowls and the like might be the rage, but don’t count out a cool ice cream treat during warm summer months. A scoop or two of vanilla, chocolate or strawberry is always a classic way to go, but there’s more to ice cream in the Los Angeles area than these typical flavors.
Los Angeles Times
June 2015 Coolhaus is named to the list of 15 Great Places for Food Lovers in Culver City.
Los ANgeles
LOS Angeles Magazine
July 2015 Coolhaus is mentioned in Los Angeles Magazine’s article about Culver City’s expanding food scene.
Thrillist LA
April 2015 Both Coolhaus’ brick-and-mortar locations and roving trucks offer a lot of ridiculously clever ice cream options (chocolate-covered churro! Spiked coffee and donuts!! Fried chicken and waffles!!!), which you can and will sandwich between two equally awesome cookies (peanut butter Cap’n Crunch! S’mores!! Nutella!!!). But the one flavor-must is the one that helped put them on the frozen treats map: the sweet/savory combo of brown buttered candied bacon ice cream, which features a brown butter base studded with big chunks of sweet, sweet Applegate bacon.
Los ANgeles
KCET
October 2014 CEO and Co-founder Natasha Case shares her story and the beginning of Coolhaus for KCET.
The Daily Bruin
September 2014 From flavors like “Fried Chicken and Waffles” to “Avocado Sriracha,” Coolhaus has made its name in the world of gourmet ice cream desserts. But Natasha Case, co-founder of Coolhaus and UCLA Architecture and Urban Design alumna, wants customers to know the company is much more than that.
Los ANgeles
LA Weekly
August 2014 At a relatively inexpensive twenty-five bucks, Coolhaus Ice Cream Book makes a good gift for foodie friends who are looking to stretch their skills, and maybe even get a little tipsy in the process.
UCLA Magazine
July 2014 Coolhaus founding story is told in the UCLA Magazine “A Bruin Guide to and Offbeat Summer� and recommended as a fun summer treat.
Los ANgeles
89.3 KPCC
June 2014 This is the best thing ever, eating the wrapper with the ice cream!
LAist
May 2014 LAist discusses Coolhaus’ Spring line of ice cream bars, and two new flavors of ice cream, donuts and coffee and bananas foster.
Los ANgeles
Los Angeles Magazine
May 2014 Coolhaus’ Spicy Pineapple Cilantro Chile Sorbet is featured in Los Angeles Magazine’s recipe section.
Angeleno Magazine
May 2014 Culver City’s sleek, chic purveyor of ice cream, cookies, and token sandwiches boasts an adventurous array of flavors, like maple flapjack. The choices here are culinary building blocks meant to reflect the relationship between food and architecture as evidenced in the new Coolhaus Ice Cream Book.
Los ANgeles
Los ANgeles Magazine
May 2014 Coolhaus’ anniversary party is featured as the upcoming weeks’ most delicious happenings.
Sunset Magazine
May 2014 Cold Fingers: Since we last checked in the duo behind L.A.’s Coolhaus ice cream sandwich truck, Natasha opened two L.A. stores; expanded their fleet to Austin, Dallas, and NYC; and started selling their architecturally-inspired creations in supermarkets. And now, a cookbook! Coolhaus Ice Cream Book offers recipes for the cookies (from Snickerdoodles to Vegan Ginger Molasses) and the ice creams (Guinness Chocolate Chip, for instance), so you can invent your own sandwich combos, whether they’re low-rise or skyscraping.
Los ANgeles
UC Berkeley Hall Of Fame
June 2013 Taking it further in 2008, Case began making ice cream sandwiches with a friend and naming them after architectural legends. They revamped a dumpy postal truck and parked it at a music festival, generating a hungry following within hours. Coolhaus now has trucks in four cities, a store, and a sweet deal with Whole Foods, among other retailers. But obsessed need not feel guilty. Case uses local, organic ingredients whenever possible and wraps each delight in edible paper.
KCET: I AM Los ANgeles
March 2013 Not unlike the burrito and taco food trucks Angelenos have frequented for years, the new wave of food trucks can be found on the streets of Los Angeles. They come in different shapes, colors, and have all different menus. Natasha Case is co-founder of Coolhaus - a food truck serving architecturally-themed ice cream sandwiches. Sure, they have delicious flavors like bacon-flavored or persimmon-flavored ice cream, but they want most to teach their customers a little bit about architecture. Coolhaus focuses on the architects whose work you can find throughout Los Angeles, from Franklin Lloyd Wright to Frank Gehry.�
Los ANgeles
LA Confidential
August 2012 Feel free to scream for ice cream at Coolhaus. The wildly popular dessert truck spurred the recent opening of an ice cream shop in Culver City, which is home to gourmet flavors like pistachio truffle, root beer float, lemon thyme, carrot cake batter and butterscotch with rosemary. Top it off with signature architecturally inspired cookie sandwiches and Coolhaus is officially the hottest place in town.�
Grubstreet LA
December 2011 It’s amazing what a hobby can turn into. Natasha Case and Freya Estreller launched the first Coolhaus truck, serving architecturally-themed, exotic ice cream sandwiches from an overhauled postal van, at Coachella in 2009. Today, the partners have nine trucks and one cart in four cities (LA, New York, Austin, and Miami), and just opened their first brick-and-mortar shop in Culver City last month.
Los ANgeles
Los Angeles Magazine
July 2011 Coolhaus, the artisanal ice cream outfit, became wildly successful by embracing the ways of hip capitalism: food trucks, Coachella, Twitter. But after two years, owners Natasha Case and Freya Estreller are jumping forward to the past with a storefront in Culver City, which will serve their signature ice cream sandwiches and other delights. At the opening, you’ll encounter architecture themed confection flavors that include Pineapple Cilantro and Strawberry Mojito. You might even find popsicles in the shape of famous L.A. buildings.
Los Angeles Magazine
June 2010 Food trucks have become something of a motif--maybe mania is a better word--on the L.A. streetscape in the past year. Suddenly, you can get a couple hemispheres’ worth of cuisines from a galley kitchen on wheels. Clustered behind the UCLA Medical Center or along a dispiriting stretch near LACMA, the city’s fleet of brightly colored food trucks have inspired flash mobs, spawning life where there wasn’t any. In L.A., that’s a good thing.
new york|USA
NY DAILY NEWS
September 2015 Feast your taste buds on autumns’s most tempting — and tipsy — treats. These sweets combine confection and cocktail into one boozy bite. On tap: Liquor- and beer-laced cupcakes, a brandy-kissed riff on a classic fall pie, bourbon-boosted ice cream, whisky-doused doughnuts and a classic sponge cake as ripped as “Mad Men’s” Roger Sterling after a long lunch meeting.
new york times
August 2015 The New York Times covers Great Jazz on the Great Hill, a free concert in New York. Coolhaus is one of the featured food trucks.
NEW YORK | USA
THE LOCAL PALATE
August 2015 Coolhaus - the name of this thought-experiment-turned-ice cream truck phenomenon - has predictably broken into the South, specifically Texas, with two trucks in ultra-hip Austin and another in Dallas. As summer heats up, we chased this cool gal down, eager to hear about the business she is to build from such a sweet foundation.
BROOKLYN MAGAZINE
July 2015 Giving Chipwich a run for its money since 2008, Coolhaus continues to raise the bar with their “architecturally inspired� ice cream sandwiches. Current cookie options include Maple Flapjack, Peanut Butter Captain Crunch, and the pretzel, cornflake and potato crisp-studded Snack Food Chip, angled astride ice creams flavored with avocados and sea salt, fried chicken and waffles, and cheddar popcorn and crumbled Doritos.
NEW YORK | USA
hamptons MAGAZINE
June 2015 Can you argue with handcrafted ice cream on a hot summer’s day? Neither can we. This popular treat-maker is a favorite of LDV Hospitality’s chef Jason Kallert, who oversees Gurney’s restaurants and bars; he loves the vegan ice cream sandwich with an edible wrapper. Dairy aficionados can rejoice in flavors like fried chicken and waffles, Maker’s Manhattan, and Fast Food—comprised of salted Tahitian vanilla bean ice cream, chocolate malt balls, and French fry crisps.
DALLAS OBSERVER
June 2015 Coolhaus featured in the “MouthWatering Ice Cream Sandwiches of Dallas” list.
NEW YORK | USA
EDIBLE IOWA RIVER VALLEY
Spring 2014 What do you get when you combine two savvy food-loving ladies, a passion for architecture, and an old mail truck? COOLHAUS Ice Cream Book: Custom-built sandwiches with crazy-good combos of cookies, ice cream, gelato, and sorbet.
D MAGAZINE
February 2014 There’s the ever-popular double chocolate chip with sea salt, oatmeal, red velvet, and potato chip & butterscotch cookies. Signature flavors like dirty mint chip and brown buttered candied bacon ice cream fill the middle between two soft cookies that have already made people in LA, Miami, NYC, and Austin swoon. Thank goodness Natasha Case and Freya Estreller, the young entrepreneurs behind this ice cream truck sensation, have decided on DFW as the fifth location for their expansion.
NEW YORK | USA
CBS NEW YORK
August 2012 Coolhaus named one of New York’s “5 Best Desserts” (2011), “5 Best Food Truck Desserts” (2012), and “Top 5 Dairy-Free Ice Cream Shops” (2012) . Last spring the Coolhaus Ice Cream truck made its way from Los Angeles for its East Coast debut. By the end of the summer, almost everyone knew about their delicious ice cream sandwiches made with Brooklyn-based Ovenly’s cookies and Coolhaus’ own creamy ice cream.
URBAN DADDY
November 2011 Oh. Your ice cream truck didn’t have bacon. Sorry to hear that. Correcting that colossal oversight: Coolhaus, the city’s first mobile ice cream sandwichery, debuting in Wynwood next week. Yes, ice cream sandwiches. Swirling around you. Available after late-night gallery jaunts in Wynwood before catching a flick at O Cinema, while waiting for your favorite band to go on at the Stage.
NEW YORK | USA
MIAMI NEW TIMES
October 2011 Coolhaus is featured in Miami New Times prior to appearing at the “Won’t You Be My Neighbor?” event presented by YO Miami and the Black Key Group hosted by the venue Found on November 17, 2011 in the Wynwood District.
THRILLIST NYC
August 2011 Just imported from LA this Summer, this architecturally themed truck’s keeping NYC cool by slinging handmade, all-natural ice cream sandos in edible wrappers.
NEW YORK | USA
NEW YORK MAGAZINE
June 2011 This season’s new batch of icecream sandwiches can be found on a truck or at the flea, showcasing Italian gelato or French macarons, or in a super peanutty new guise. This mobile L.A. transplant offers enough mix-and-match combinations to baffle a math grad.
TIME OUT NEW YORK
April 2011 Coolhaus’ fleet of roving ice-cream sandwich trucks gained a cultish following in Los Angeles. The New York operation features most of the same baroque, artisanal flavors—including blueberry-ginger ice cream and red-velvet cookies—and sizing options. Choose from one-story, two-story or skyscraper (five scoops and six cookies) versions.
AND MUCH MORE TO COME!