1 minute read
Closing Remarks
Our brand guidelines are just that—guidelines. What is truly important is that Vertex’s brand continues to appear in a favorable and recognizable light.
Most of the things in this QERYEPEVIRSXMRƽI\MFPIFYX rather should be viewed as best practices. Use them like defaults. If there is a better, more interesting or appropriate way to interpret and express Vertex’s visual identity, do that. This manual is here to serve as a baseline. It is meant to capture the Vertex brand in as succinct a manner as possible. There are, of course, ways to misrepresent the brand while staying within these guidelines, just as there are situations where the brand is better represented by breaking the rules.
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More than reading this manual, you can become most familiar through creating things. See what works and what doesn’t. Push the brand in constructive ways.
Vertex’s brand, and product, are not static. The things in this manual will change so don’t get too caught up in trying to follow the brand guideline perfectly, but rather use it as a jumping off point for the creation of Vertex branded materials.
