Colors: Restrictions

The Extended Vertex Palette is inclusive enough that the use of other colors should not be necessary.

It is also important that the Vertex Primary Palette is preferred in the color selection process and each color’s use cases are respected. Traditional 3D software is expensive, complicated and requires big machines to run.

Do not use Vertex Orange with Call-to-Action’s

Traditional 3D software is expensive, complicated and requires big machines to run.

Do not use Vertex Green with cautionary or pain-point copy.

Traditional 3D software is expensive, complicated and requires big machines to run.

Do not create low contrast color pairings when readability is important. Do not use colors outside of the Vertex Extended Palette

Avoid black and white when you can use Vertex Gray

Traditional 3D software is expensive, complicated and requires big machines to run.

Avoid color combinations that are similar in brightness but contrasting in value.